JNLR Infographic Jan16_lr

Ipsos MRBI
I HEARD IT ON MY RADIO
3 million listeners tune in every day
3,000,000
irish adults
listen to the
radio daily
listening through the week
when are we listening?
(reach any radio)
Mon-Fri Saturday
Sunday
All 15+
All 15+
All 15+
15-34
15-34
15-34
83%
73%
77%
67%
66%
60%
for how long?
(av. mins per listener)
Mon-Fri Saturday
Sunday
All 15+
All 15+
All 15+
15-34
15-34
15-34
229MINS
211MINS
179MINS
189MINS
174MINS
I48MINS
listening trends remain high - past 5 years
(reach any radio)
ALL 15+
ALL 15-34
85% 82%
84% 80%
83% 78%
84% 78%
83% 77%
2011
2012
2013
2014
2015
more listening to radio than any other
audio
content
(DAILY LISTENING)
#1 Radio
My Own
Stored Music*
All 15+
All 15+
15-34
15-34
Audio
Streaming*
Podcast or
Player*
All 15+
All 15+
15-34
15-34
83%
77%
7%
14%
21%
38%
3%
5%
some other
distractions
(DAILY activity)
Use Social
Media*
Share Content
On-line*
All 15+
All 15+
15-34
15-34
47%
78%
22%
JNLR/Ipsos MRBI 2015-4 / Jan-Dec 2015
*JNLR/Ipsos MRBI Media & Platform Report July-Dec 2015
39%