Presentación General Cosentino 2009_ing

COSENTINO
2009
1
INDEX
COSENTINO
OUR BRANDS & PORTFOLIO OF PRODUCTS
MARKETING
MAIN PROJECTS
WHY COSENTINO?
Cosentino is a multinational quatz surfaces and natural
stone company
Cosentino Industrial Estate
(1,000,000 sqm)
•
1980
•
1990
¬ The Company started its activity
as Mármoles Cosentino
¬ Silestone® Launch
•
2005
¬ Microban patent acquisition
•
2009
¬ Cosentino is a multinational company
present in more than 52 countries
•
International ¬ Cosentino has subsidiaries in U.S.A.,
Mexico, Belgium, Holland, Brazil, U.K.,
Character
Germany, Portugal, France, Scandinavia,
Switzerland & Italy
• Family entrepreneurial Group entirely composed of Spanish capital
• More than 2.264 employees distributed around the world and around 1.098 of
them in Spain
We distribute our products in Spain and Portugal through a large distribution
network
Center
A Coruña
Santander
San Sebastián
Distribuidores
Gerona
Vigo
Bilbao
Zaragoza
Valladolid
Porto
Barcelona
Madrid
Castellón
Lisboa
Valencia
Toledo
Mérida
Murcia
Algarve
Sevilla
Almería
20 Cosentino Centers
and more than 30
distributors around
Iberia.
We have developed a European expansion planning, and we are
opening new Cosentino Centers in differents countries
New Opening Centers
Actual Center
S
Cut and Size Factory
Distributors
Göteborg
Manchester
S
Watfor
d
Gloucester
S
Deurne
Brusela
s
Berlin
Dusseldorf
Woking
Paris
Malmö
Munich
Stutgart
Venecia
Zurich
Cattolica
We are present in more
than 10 countries
around Europe with own
Centers, and we have
more than 20
distributors covering
the high potential
places.
North America, a big market covered by our own centers and cut & size
factories and distributors
Centers
S
Seattle
Cut&Size Factories
Distributors
Spokane
Twin Cities
S
Boston
S
Denver
Chicago
Boston
S
S
• Anaheim
• San Marcos
• Van Nuys
Chicago
Raleigh
Denver
S
S S
Dallas
Phoenix
S
Charlotte
Charleston
Dallas
S
Tempe
S. Antonio
S
S
Miami
S. Houston
Houston
Mexico
Mexico
S
S. Orlando
14 Centers and 12 cut
and size factories, and
more than 60
distributors around
North America and
Mexico.
Our factory in Brasil produces Sensa Granite for all the Group and
exclusive granite collections
Latina Vitoria
We distribute our products all over the world through a large
distribution network
North America:
• 14 warehouses
• 12 workshops
• >60 distributors
Latin America:
• 1 warehouse
• 14 distributors
Spain:
• 20 warehouses
• 3 workshop
• >30 distributors
Europe:
• 14 warehouses
• 2 workshops
• >20 distributors
Rest of the world:
• > 20 distributors
Due to this network, our turnover has doubled in 4 years
Cosentino warehouses
Distributors
Central offices and Silestone Factories in Cantoria (Almería)
Central Offices
Global Logistic Center R+D Center
Factories:
–
–
–
–
–
3 Silestone Factories®
Natural Stone Centers
Cut-Size and Mosaics Factory
Pigment Factory
New projects investment
Cosentino has high social commitment
Environment
Society
Health & Safety
Employees
INDEX
COSENTINO
OUR BRANDS & PORTFOLIO OF PRODUCTS
MARKETING
MAIN PROJECTS
WHY COSENTINO?
We have a wide portfolio of products, and we are always looking
for new ones with added value.
and Silestone® has become the world leader in high quality
and exclusive quartz surfaces
¬ Silestone ® is the leader of quartz-made surfaces
worldwide
¬ 11 production lines
¬ More than 4 million sqm are produced annualy
¬ Wide range of colours
¬ TV campaings and high marketing investment
¬ Main features of Silestone ®
¬ Anti-bacteria
¬ Non-scratchable
¬ Anti-stains
The main characteristics and advantages of Silestone® are:
Attribute
How
Benefit
Non-porous
All air pockets are removed
during the manufacturing
process through microcompression.
Silestone is stain resistant,
and never requires
sealants.
Made out of 93% Quartz.
Can take up to 375 of direct
heat exposure
Scratch and scorch
resistant
Non-porous
Customers can clean with
any regular household
product or simply soap and
water
Silestone has Microban
Built-in, its approved by the
National Sanitation
Foundation and certified by
Greenguard
Keeps surface cleaner
between cleanings and
does not emit chemical offgassing
Strong and Durable
Low Maintenance
Added Protection
High resistance to scratch & stains
RESULT FROM
ENGINEERED STONE
RESULT BY THE MANUFACTURING
PROCESS PRESS- VACUUM
QUARTZ
MINIMUM POROUS
=
HARDNESS
LOW LIQUID ABSORPTION
Maximum hygiene, easy to clean & totally secure for food
manipulation
Silestone® is the only antibacterial Quartz Surface with Microban
protection...
Demonstrating Microban® antimicrobial efficacy:
Microban®
Sample with Microban®
Microban®
Sample without Microban®
... what makes it ideal for hospitals and laboratories, as well as for
kitchens
Silestone® has the most relevant certificates in Quality,
Environment & Health Safety
ISO9001 CERTIFICATE
QUALITY CERTIFICATE
ISO14001 CERTIFICATE
ENVIRONMENT CERTIFICATE
HEALTH CERTIFICATES:
NO EMISSION OF PRODUCTS DANGEROUS
FOR HEALTH
In addition, Silestone® has the wider range of colours in quartz
surfaces of the market
NEW COLOURS
NEW SERIES SPRING 08
NEW SERIES PLATINUM
Zircoium
Chrome
Carnono
Steel
•62 colours
•Polished & leather textures
Kitchen worktops are the main application, in very different
styles
...but Silestone® is also used in many other applications...
Bathroom tops
Flooring & Stairs
Checking desks
Covering
Furniture
...and we are always working on new ones
Furniture
Sinks
Heating
ECO is our new product made from recycled materials
COLOURS
• Recycled materials (post-industrial
and/or post-consumer) & eco resins
obtained from organic products
• 75% of recycled materials:
− Sanitary porcelain
− Porcelanic gres
Luna
Polar Cap
Crystal Ash
Crystal Sand
Terra
Iron Ore
Startlight
Riverbed
− Glass
− Mirror
− Calcined scrap
• 25% of resin, quartz micronised and
other quartzs
White Diamond
Black Forest
Scalea is our brand for Natural Stone, marble, quarzite,
slate...
COLOURS
...and granite
COLOURS
We have just launched Sensa® Granite, with protection
antistains, specially used for worktops
COLOURS
Leather & Polished textures
Abyss
Smoke
Crisol
Polished texture
Outono
Tuscany
Latina
NEW!
NEW!
Manglar
Blat
Savannah
Boira
Jatoba
With Sensa
Without
...with a complete set of marketing tools
Our Precious Stone Collection is a premium product for exclusive
clients
COLOURS
INDEX
COSENTINO
OUR BRANDS & PORTFOLIO OF PRODUCTS
MARKETING
MAIN PROJECTS
WHY COSENTINO?
We are positioning our brands through an intensive marketing effort
-New marketing campaign -
We are positioning our brands through an intensive marketing effort
-New marketing campaign -2009 ORIGINAL MIND
We are positioning our brands through an intensive marketing
effort
- Sponsoring Fernando Alonso in F1-
We are positioning our brands through an intensive marketing
effort
- Advertisements & sponsors in main magazines & TV-
We are positioning our brands through an intensive marketing
effort
- Presence in the most popular tradeshows2008 SHOWS
•BATHROOMS & KITCHENS EXPO (UK)
•BATIBOUW (BELGIUM)
•BIG 5 SHOW (DUBAI)
•COVERINGS (CHICAGO)
•BATIMAT (ARGENTINA)
•CONSTRUMAT (BARCELONA)
•EXPO COZHINA (PORTUGAL)
•MARMOMACC (ITALY)
•GRAND DESIGN (UK)
•CEVISAMA (SPAIN)
•INTERNATIONAL BUILDERS SHOW (SHOW)
•KITCHEN & BATH (SHANGHAI)
•KITCHEN & BATH EXPO (SAO PAULO)
•MARMOL CEVISAMA (VALENCIA)
•ZOW BAD SALZUFLEN (ALEMANIA)
•PEDRA (PORTUGAL)
•DESIGNEX (AUSTRALIA)
•AND MANY MORE...
INDEX
COSENTINO
OUR BRANDS & PORTFOLIO OF PRODUCTS
MARKETING
MAIN PROJECTS
WHY COSENTINO?
With Silestone® we are present in important projects all over the
world
Hotel Burj Al Arab
Wembley Stadium
Agbar Tower
Dubai (UAE)
(U.K.)
(Barcelona)
With Silestone® we are present in important projects all over the
world
Burj Al Arab Hotel, Dubai (UAE)
With Silestone® we are present in important projects all over the
world
Asia Pacific HQ, Shanghai
Radisson Liuzhou, Guangxi
With Silestone® we are present in important projects all over the
world
Barcelona
London
With Silestone® we are present in important projects all over the world
Madrid
Edificio Telefónica Gran Vía
Edificio Telefónica Gran Vía
INDEX
COSENTINO
OUR BRANDS & PORTFOLIO OF PRODUCTS
MARKETING
MAIN PROJECTS
WHY COSENTINO?
Why Cosentino?
We have a worldwide sales network
Service
Constant availability, no minimum quantities & weekly delivery
Our 11 production lines let us provide Silestone® at any point of the world in the
shortest period of time
Silestone is the only antibacterial quartz surface
Product
Our production facilities ensure the highest quality
We have the wider range of colours and we offer 2 new collections per year
We are constantly innovating in new products & applications
Complementary products
Training
Complementary products ensure the best final product (personalised antibacterial
silicone, glue & putty for each colour, MURO, special cleaner...)
On the spot training by an experienced professional to ensure the best cut to size
product
Fabrication guidelines for professionals
On promotion and sales, to help our distributors grow in their market
Silestone® is the leader brand in quarzt surfaces, due to the marketing effort we are
making all over the world (loose samples, displays, brochures…)
Marketing
We are positioning Silestone® in the K&B channel through an intensive campaign of
countertop displays and marketing tools carried out by our own specialised personnel
We are also investing in our other brands through tradeshows, tools,...
THANK YOU FOR YOUR ATTENTION!!