Here`s - Gary Waters

GARY WATERS
PREMIERE MENS & LADIES STORE ST. CATHARINES
GARYWATERS.CA
MAGAZINE ISSUE 9
FALL 2014 / WINTER 2015
WELCOME
HOME
Rent unique places to stay from local hosts
in 190 countries with Airbnb
OUR TOP
TRAVEL TIPS
MEET THE
NEW OWNERS
WELCOME,
LADIES!
Make the most of your next
trip with these tricks for getting
the most out of your luggage
Tom Beraldo and Adam Knight
bring fresh ideas to the Gary
Waters team
Gary Waters now offers a
stylish list of well-curated
fashion collections for women
EDITOR’S LETTER
3
C R E D ITS
The Vital Group
155 Richmond St. E.
Toronto, ON • M5A 1N9
business 416 214 5555 x25
mobile 416 882 2428
www.thevitalgroup.ca
published by
Patrick Huffman
Liz MacInnis
head writer Lisa Hannam
photographer David Wile
st ylist Josh Rikkerink
editor
art director
Living
in Style
Lifestyle.
www.garywaters.ca
Gary Waters ©2014
Look good,
feel good,
live well
The word is a powerful one.
Simply, though, it’s a compound noun that brings together life
and style. It’s much more than how you go through each day,
whether it’s eating well and exercising regularly. Your lifestyle
– highly influenced by surroundings, loved ones and family, your
career, leisure time, hobbies and more – doesn’t have to be just
about how you spend your time. It’s also about the artfulness of
your life, how you see yourself and how you want others to see you.
This really touches home for me. As an editor, I know how the
total package is the ultimate ideal – especially in creating a rounded but interesting magazine. This publication will spark ideas
and hopefully serve as inspiration for your own lifestyle. I know
I’m motivated by the stories in this issue. I’m intrigued by the
ingenious business strategies by brands such as Lipson Shirts (“Off
His Back,” page 21) in making quietly successful branding and
top-of-market quality. I’m thinking more about the impact of my
impression on others and how to make the most of a first meeting.
Check out “One Chance,” page 27, and “Tie One On,” page 31, on
how to charm the socks of people and look smart in a tie.
Speaking of socks and ties, there is nothing more inspirational
than the fashion looks we created. Just picture yourself in the
well-curated, well-edited ensembles – no matter your lifestyle.
Although, this magazine is here to help you elevate your taste,
your wardrobe and ultimately your lifestyle.
Nothing is more telling of how you want your lifestyle to be as
much as when you travel. It’s escapism, true, but it’s when we
live life at its best. I know my next vacation will surely be with an
Airbnb booking because of “Room With A View,” on page 36. And
how will I make sure I look good? I’ll be following the tips on “17
Ways To Pack,” page 41.
I have definitely spent endless hours on this issue (Sorry, honey),
but I’m hoping that you see it as time well spent.
Patrick Huffman
CONTENTS
5
GARY WATERS
MAGAZINE • ISSUE 9
FALL 2014 / WINTER 2015
1
questions or feedback
Pen Centre Mall
221 Glendale Avenue
St. Catharines, ON
L2T 2K9
EDITOR'S LETTER:
LIFESTYLE
Look good,
feel good,
live well
phone
email
905 688 2233
[email protected]
www.garywaters.ca
cover shot
Courtesy of Stenströms
12
ATTENTION
FEMALE
SHOPPERS
Gary Waters now
features women’s
fashions for its
loyal clientele who
shopped for their
husbands.
7
WELCOME TO GARY WATERS
We continue forward meeting the new and exciting fashion challenges for you.
18
YOUNG & HIP
27
FALL 2014
MAde with pride in CAnAdA.
coppley.com
21
OFF HIS BACK
Ted Lipson built
a shirt-making
empire more than
50 years ago.
ONE CHANCE
You only get one shot
at making a great
first impression.
6
C O N T E N T S C O N T.
31
TIE ONE ON
How to perfect
your knots
36
ROOM WITH
A VIEW
How anti-hotel firm
Airbnb is taking over
the travel industry.
41
17 WAYS TO PACK
Get the most out of
your luggage on your
next trip.
44
GIFTS FOR
HIM & HER
56
50 YEARS OF STYLE
Performance Auto Group celebrates a milestone
birthday this year and celebrates its fashionable
history.
54
LET'S MAKE UP
Cosmetics transform,
beautify and allow
women to tell their
personal story.
62
FOR THE LOVE
OF FOOD
Find out what makes
us crave, adore and
lust for the most
delectable dishes
we’ve ever tasted.
Welcome to
Gary Waters
Under new ownership,
Gary Waters moves
forward with the
latest styles in men’s
and now ladies.
ABOVE
Larissa Chunick
Adam Knight
Pat DiFelice
A
new chapter of Gary Waters has
begun. Throughout the last 50
years, the buyers and staff have
never lost sight of what our clientele expect:
The hottest brands, the latest styles and
the highest standard of service.
In August, Adam Knight and Tom
Beraldo have taken the helm at Gary
Waters. Gary himself mentored previous
owners Pat DiFelice and Paul DiFelice and
they, along with more recent part owner
Dennis Wilson, in turn have instilled those
same ideals — and skill sets — in Adam.
Over the last decade, Adam has developed
his cutting edge sense of style and, alongside Tom, is committed to carrying on the
legacy as the most innovative menswear
store in the Niagara region by providing a
shopping experience that is second to none.
Adam is pleased to announce that Pat
DiFelice has chosen to remain on board as
an integral member of the team, which
includes Ramon Villardebo, Joshua Rikkerink, Paolo Bertolo, Richard Brotherston,
Nick Seminchuk and Matthew Alfarano.
Developing a relationship with your
own personal stylist has many advantages. Beyond simply knowing your size and
taste, and in many cases, knowing what
clothes already hang in your closet, you
can use that knowledge and arrange to
have a gift selected, wrapped and ready
for your special someone. Pick it up at the
store, or we can even have it shipped to
anywhere in Canada.
For an even more personal approach to
curating your wardrobe, contact the store
or your fashion consultant to arrange a
time to meet with you in the comfort of your
own home. Our staff is eager to accomodate.
Another exciting development in the Gary
Waters history is the dedicated womenswear
collection. Lead by the talented Larissa
Chunick along with Dorthe Gloyer, Caitlin
Augerman and Lina Conciatori, fashionable
women (and their guys) can now shop in
comfort in a beautifully crafted boutique by
local designer Tara Jarvis. The space features warm, chic, and elegant touches that
complement the designer collections such as
8
GARY WATERS
STORE STAFF
Rich Brotherston
Paolo Bertolo
Nick Seminchuk
Larissa Chunick
Cait Augerman
Pat DiFelice
Adam Knight
Dorthe Gloyer
Josh Rikkerink
Matt Alfarano
Lina Conciatori
Anne Marie Montani
Ramon Vilardebo
Lidia Hardy
Can we help you?
Services for you to take full advantage of and enjoy
at Gary Waters.
CUSTOMER REWARDS
We are pleased to continue to offer the
same great rewards program to our loyal
clientele, and is now available for the
Women’s Collection as well. It is a reflection of the relationships we have built with
our customers and our way of saying thank
you for your loyalty. With such a wide
variety of styles available in store, it’s easy
to reap the benefits!
Eileen Fisher, Iro, Armani Women, Mackage, Seven For All Mankind, Citizens of
Humanity, Canada Goose, Via Spiga, and
many more. Keep checking in for new
arrivals and let us know what you think!
On the men’s side, we are continuing
to present world class brands such as
Ferragamo, Versace, Corneliani, Armani
Collezioni, Belstaff, John Varvatos, just to
name a few.
Our “Made to Measure” program
rounds off our in-store services and is
sure to please even the most discerning
gentleman. Our experienced staff of
consultants know their styles, and our
onsite expert tailors know their fits. The
result is a beautifully crafted one-of-akind suit and an enjoyable experience.
Stop in to see what makes Gary
Waters the most innovative fashion
store in the greater Niagara region for
50 years and counting.
ACCESSORIES
An outfit is never complete without the
finishing touches. Gary Waters offers both
men and women the accessories that help
define your personal style, from cologne
to wristwear, and socks to pocket squares.
With a selection like ours, we are your onestop shop!
LAST-MINUTE GIFT IDEAS
With the seemingly infinite amount of choices of styles and fashions, why not pick up
a Gary Waters gift certificate? Make sure
your gift is the perfect fit and have your
recipient come in and enjoy the world class
shopping experience for themselves!
BY APPOINTMENT
Gary Waters staff offers personal one-onone shopping. Feel free to contact the store
or your fashion consultant to set up a time
dedicated to finding the perfect assortment.
Whether it is an entire wardrobe or an
outfit for a special occasion, our men’s and
women’s staff are happy to set time aside
specifically for you.
MADE-TO-MEASURE
Step into our custom department and revel
at the choices. Our Made-to-Measure service spans from suits to shirts and ties. Get
measured by experts and create your own
masterpiece.
CLOSET CONSULTATIONS
For an intimate shopping experience, call
the store and arrange for your personal fashion consultant to meet you at your home
and dissect your wardrobe. We can ensure
that your wardrobe has you covered. If alterations are necessary on clothing purchased
from the store, we can measure onsite!
ON-SITE TAILORING
From a simple jean hem to a shortening
jacket sleeves, our head tailor Lidia Hardy
will expertly tailor and finish your garment
onsite. Her handiwork is like magic!
SOCIAL MEDIA
Get connected with Gary Waters! Our
instagram feed @garywaterspc is updated
daily with new arrivals and unique men’s
and women’s items and outfits. It’s just a
taste of what’s in store!
DROP US A LINE
Don’t hesitate to contact us! Gary waters is
located at the Pen Centre in St. Catharines,
ON. Call us at 905 688 2233, visit
garywaters.ca, or just pop in at the store:
Mon – Fri:
10 AM–9 PM
Sat:
9 AM–6 PM
Sun:
11 AM–6 PM
COLLECTIONS AVAILABLE AT GARY WATERS
MEN'S
AG Denim
Alberto
Allen Edmonds
Armani
Belstaff
Bikkemberg
Blue Industry
Brax
Bugatchi
Canada Goose
Canali
Circle of Gentlemen
Citizens of Humanity
Codice
Coppley
Corneliani
DL1961
Denham
Dion
Eton
Ferragamo
Fred Perry
G-Star
Gran Sasso
Handstich
Haupt
J.Lindeberg
Jacob Cohen
John Varvatos
Lipson
Luigi Bianchi
Marcoliani
Matchless
Mezlan
Paul & Shark
Paul Bentley
Peter Millar Sand
Polo – Black
Pure Shirts
PYA
Riviera Slacks
Robert Graham
Robert Talbott
Sand
Signum
Stentstroms
Tommy Bahama
Ugg
Versace Collection
Zanerobe
Zegna
LADIES'
Armani Jeans
Brax
Canada Goose
Citizens of Humanity
DL1961
Donald J Pliner
Eileen Fisher
Iro
Lipson
Mackage
Michael Kors
Rebecca Taylor
Seven for all Mankind
Sol Angeles
Splendid Mills
Via Spiga
www.sandcopenhagen.com
14
GARY WATERS
FA S H I O N
15
B
ehind every great business is a woman. And in the
case of Gary Waters, it’s many women. For 50 years,
Gary Waters has brought the most sought-after,
high-quality, fashion-forward menswear brands along
with superior service.
And with that, relationships with the wives and partners of the
men who wear GW began and grew. To treat these women as they
should be treated, Gary Waters hosted annual special events for
its female clients.
Now as Tom Beraldo and Adam Knight take the business
further in to the next 50 years, women are not only seen as style
messengers for their husbands and partners – they are true consumers of Gary Waters.
In a partnership with Canadian luxury garment distributor
Se Ce Apparel, Gary Waters now offers a stylish list of fashions
for women. The well-curated collections are coveted by celebrities and real women alike. Here’s a taste of what fashions you’re
in store for.
EILEEN FISHER
Celeb fans: Tina Fey, Jennifer Lopez,
Sherri Shepherd
Must-have pieces: Thin knits and cozy
sweaters
Quotable: “Straightforward yet informal, luxurious yet unpretentious, spare without being
austere.” – Oprah Magazine
Pairing beautiful, creative design, EILEEN
FISHER reinvents simplicity every season
in fresh, new ways. Her silhouettes define
trends. Her fabrics create comfort and
sophistication. Each piece is made for
women who are confident, love life, good
design and fashions that move with them
through their daily lives.
Attention
Female
Shoppers
Gary Waters now features women’s
fashions for its loyal clientele who
shopped for their husbands.
IRO
Celeb fans: Nicole Richie, Taylor Swift,
Kate Hudson
Must-have piece: Sharp stylish blazers
Quotable: “Edgy, rock-informed style.” – Vogue
The French sensibility has been written
about infinitely. While many purport that
it’s the laissez-faire approach to dressing
and beauty, their real secret is in the
French designer brands, like IRO. The
high-end Parisian brand is all about mixing
80’s fashion to a glamorous Parisian style
with a fancy Japanese touch. The result? A
rock, urban, and very feminine look.
16
GARY WATERS
SEVEN FOR ALL MANKIND
Celeb fans: Kristen Stewart, Miranda Kerr,
Cameron Diaz
Must-have pieces: Distressed boyfriend jeans
and a chambray shirt
Quotable: “Cult denim brand.” – New York
Magazine
Seven For All Mankind launched the
premium denim trend in 2000, when the
fashion brand opened in Los Angeles. And
when you see a Hollywood starlet in jeans
on the red carpet, you can put money on it
that she’s wearing her “sevens.” The denim
company reinvented the jean wheel with
innovations in fit, fabric and finish. Not
only are these jeans considered a classic
piece in every woman’s closet, they are also
the most modern casual brand, leading
trends with fashion-forward washes and
designs.
FA S H I O N
SPLENDID
Celeb fans: Gwen Stefani, January Jones,
Padma Lakshmi
Must-have pieces: Drapy romper or jumpsuit
Quotable: “A look that’s, well, splendid!” – Star
Calvin is known for its jeans. Louboutin
is known for its heels. Splendid ranks up
there with these fashion greats in perfecting the T-shirt. Their quest resulted in a
fabric so soft, a silhouette so flattering, a
T-shirt so flawless. The brand expanded
this nonpareil design into a full collection
of ultra-comfortable styles, including tanks
thermals, dresses shorts and other luxurious leisurely garments.
REBECCA TAYLOR
Celeb fans: Reese Witherspoon, Kate Middleton,
Kirsten Dunst
Must-have piece: Printed dress that will take
you from day to night
Quotable: “Youthful, light, and embraced fresh
beauty." – Style.com
Femininity is defined by Rebecca Taylor.
That’s why her fashion followers love her.
She makes florals and dresses look cool,
modern and chic. Known mostly for her
pretty-girl prints, she also offers a high
level of detail in her fashions, including
flattering cuts, unique and eye-catching
embellishments and a unique vision into
today’s trends. Many women use Rebecca
Taylor pieces to define their personal style.
Visit the new womenswear
section of Gary Waters to
find well-curated collections
and a chic space that offers a
wonderful shopping experience.
17
T H E T R U T H I S I N T H E D E TA I L S
w w w . d e n h a m t h e j e a n m a k e r. c o m
20
GARY WATERS
FA S H I O N
MATCHLESS
Matchless is the oldest British brand of
motorcycles, clothing and accessories with
the first product manufactured in 1899 at
the end of the 19th century.
Matchless was the first motorcycle manufacturer to work on rider safety, creating
a department of study where clothing was
designed to protect the riders. Matchless
advertising in the ‘60s shows for the first
time the link between motorcycle and
elegance. Leading riders of all disciplines
chose Matchlesswear for the perfect mix of
safety, performance and elegance.
Matchless was worn and ridden by everyone from Marlon Brando, James Dean to
current celebrities that include Kate Moss,
Gerard Butler and Bradley Cooper just to
name a few.
young
&hip
With a new
generation at the
helm, Gary Waters
has never been
more fresh and
modern.
G
ary Waters, synonymous with
an unparalleled array of brands,
quality and above all, a sophisticated and genuine shopping experience and
is more innovative and hipper than ever
with its fabulous store re-launch!
Gary Waters aims to help its customers
possess the tools to create style – not
just buy clothes and fashion. This has
helped them to remain not only unique
but relevant to its ever-growing customer
base. The focus has been to grow and
evolve, while maintaining its position as
a mainstay in the business. With a new
generation at the helm, the business has
never been more fresh and modern.
“The Gary Waters Room” or the “GW
Room” as it is most commonly known, is
21
where a lot of the magic happens. With
an assortment of world class brands, the
room is glistening with exciting fashion
labels that are not only young and hip,
but inspiring and chic. Some of the GW
Room’s most heralded brands include:
Belstaff, Denham and Matchless only
to name a few. With its longstanding
relationship with Six As Nine Fashion
Distribution Company, and Director
Glen Jackon, Gary Waters has been able
to outfit the GW Room with some of the
most sought after, high-profile, brands in
the business. Six As Nine has been able to
curate and secure global collections that
represent prestige and luxury at a reasonable price and work with Gary Water’s
to deliver this to their customers.
DENHAM
Founded in Amsterdam in 2008, DENHAM was established by Englishman
and internationally respected jeanmaker,
Jason Denham.
Collections include a full range of styles
for men and women across both tops and
bottom categories but the core of the
brand in firmly rooted in the premium
denim segment.
Denham’s seasonal collections of jackets,
knits, shirts and jersey are distinguished
by their unique use of vintage research and
their original blend of contemporary design
refinement while always maintaining a
deeply authentic jeans attitude.
Their Moto is “worship tradition and destroy convention” which means they respect
the history and tradition that comes before
them in the garments that they make but
push the boundaries to delivery a updated,
modern and contemporary product.
BELSTAFF
Belstaff is a global luxury lifestyle brand
steeped in its unique British heritage and
the spirit of adventure. Founded in 1924, in
Staffordshire England, the fearless explorer
and fashion enthusiast alike can discover
an easy yet refined luxury for a modern
lifestyle influenced by Belstaff’s rich history
and storied archives.
Over the years, the great and the good
have worn the brand from historical titans
T.E. Lawrence, Amelia Earhart and Che
Guevara to more modern names like David
Beckham, Jemma Kidd, Sarah Jessica Parker and British trial racer Sammy Miller.
Belstaff is positioned as a British heritage brand centered around an identity
of luxury sportswear and with expanded
product categories including women’s and
men’s ready to wear, outerwear, handbags,
shoes and accessories.
FA S H I O N
23
Off His Back
Creator of classic high quality belts
for men since 1966.
As one of the oldest men's belt manufacturer in Europe,
our heritage is evident in placing values on material, sewing,
processing and workmanship passed on over generations within
our family. That's why all our products are entirely handmade
in Italy using premium quality leathers and fabrics for belts
manufactured with highest standards and craftsmanship.
Anderson's is a real family business, proud to still be
owned and run by the original family and is still – after
more than 49 years – based in Parma, Italy, where 100% of
belts are manufactured. Production takes place exclusively
at the laboratories in Parma (historically well known for the
manufacturing of shoes and leather goods), where each
individual operation is supervised by expert craftsmen. The town
Parma has been the birthplace of high quality Italian belts and
Anderson's pieces are one of its outstanding products.
Anderson’s is synonymous with the highest quality of design
and manufacturing, combining modern techniques with the
experience and tradition of the “Parma leather artisans”.
Ted Lipson built a shirt-making
empire more than 50 years ago.
Times have changed, and so
have styles, but the brand has
kept its commitment to style
and craftsmanship.
I
t was the 1940s, when Ted Lipson
opened his haberdashery in downtown
Toronto. Having difficulty finding shirts
that lived up to his exacting specifications,
Ted decided to manufacture his own, and
in 1958 incorporated T. Lipson & Sons
Limited. Ever since, the Lipson name has
been synonymous with a tradition of fine
tailoring and craftsmanship. Combining the finest fabrics from
around the world with over 50 years of
shirting heritage creates something special.
When Ted Lipson founded his Toronto
shirt-making company after the war, his
goal was to provide customers with exceptional tailoring and fit. 24
GARY WATERS
FA S H I O N
Today, Lipson Shirtmakers continues Ted’s legacy by
combining the art of traditional tailoring with the science
of modern textile technology, ensuring every Lipson shirt
continues to provide the comfort and style every man
wants from his garments.
”
Lipson Shirtmakers
continue Ted’s
legacy by combining
the art of traditional
tailoring with the
science of modern
textile technology.
“
His mantra of “As Usual, The Unusual”
quickly gained attention from retailers across
North America, and Ted’s special products
indeed showcased unusual levels of quality
and detail. Today, Lipson Shirtmakers continues Ted’s legacy by combining the art of traditional tailoring with the science of modern
textile technology, ensuring every Lipson
shirt continues to provide the comfort and
style every man wants from his garments.
From lock-stitched buttons and over 20
stitches per inch, each Lipson shirt is defined
by quality details. Contrast button holes,
hot-dyed buttons and a variety of contrast
trimmings add flair to traditional garments,
while the finest Wendler interlinings ensure
your Lipson shirt withstands the test of time. Each Lipson shirt is made to exacting
specifications using only the finest fabrics
and trimmings. Every component of the
shirt, from threads to buttons to interlinings, undergoes thorough testing before it
is introduced into their collections. Their aim
is to provide customers with the finest shirts
available, and they are constantly assessing
quality yardsticks to achieve this goal. Their 30,000 square-foot facility in Etobicoke is home to a sophisticated combination
of the latest technology and traditional tailoring techniques. It’s here where automated
cutting machines, computed-assisted design
workstations and experienced sewers come
together for the fine art of shirt-making. The staff form the bedrock of Lipson.
Many sewers have over 30 years of tailoring experience and come from all over the
world. Each bring to Lipson a unique blend of
talents and techniques. Roughly 100 highly
skilled operators combine to create exceptional, proudly-Canadian products. From Italy to Spain, the designers scour
the globe in search of the finest fabrics
available. Working with the worlds top
luxury fabric mills such as Thomas Mason
and Canclini, they collaborate to develop
exclusive patterns and yarns. From 120 twoply cottons to novelty blends, each fabric is
chosen with care. Modern information systems and cutting-edge equipment provide an advanced
level of quality control, accuracy and efficiency in the Lipson factory. The luxury of Lipson shirts goes beyond
its product offering. With a focus on managing customer relationships and efficient
but exacting production, the company seeks
to provide best-in-class service and customer support to offer the highest levels of
service, quality and craftsmanship. Each Lipson shirt
is made to exacting
specifications using
only the finest fabrics
and trimmings.
25
One
Chance
You only get one shot
at making a great
first impression.
Here’s how not to
screw it up.
I
t’s not often that you can look to Eminem for image consulting or business advice.
But he was onto something with his “Lose Yourself” lyrics. When it comes to first
impressions, the provocative rapper was right: “You only get one shot/ do not
miss your chance to blow/ This opportunity only comes once in a lifetime.”
Seven seconds is all you have, reports Forbes Magazine. You may not think
that’s enough time to judge your complicated but genuine character. But it’s your
visual and physical cues and their receptors that work together, gathering information about your disposition, temperament, integrity, social standing, ethics,
status, reliability, virtue, value system and so much more. All in seven seconds.
It’s insane, right?
Sure there is room for error and in the end it’s their gut that makes this quick
trigger decisions about your personality. And the biggest factor is charisma –
which not every one has. But the good news is everyone can fake it. It’s in your
style of hand-shake, the power of your fashion, and the confidence in your voice,
grooming and scent. Your amazing skill set, work ethic and drive, well, they can
figure that out later.
30
GARY WATERS
The rapport
people get
from your
handshake
is equivalent
of 3 hours of
interacting.
TIPS
SHAKE IT OFF
You likely don’t need much convincing that
an “off” handshake outlines a weak demeanor. Limp, sweaty, flinching gestures signify
a lack of confidence and incompetence. (After
all, if you don’t believe in yourself, why
should anybody else?). And Forbes Magazine
reports that the rapport people get from your
handshake is equivalent of three hours of
interacting. You might think if your handshake is pathetic, you’d be better off chatting
for the next few hours, but that’s not necessary. Dr. Gregory Stebbins identifies in his
book, “Peoplesavvy,” different handshakes
and how others read into them. Here are two
types you might consider.
THE CONTROLLER: This dominant personality keeps a strong hold with their hands.
It’s not just a firm shake; it’s the movement
during the gesture. Instead of a quick clasp
of the hands, The Controller pulls the handshakees hand away from their body slightly.
It’s subtle but impressive. If you encounter
this type of handshake and want the upper
hand, so to speak, listen to them at first
instead of fighting for airtime. Find common
ground and lead the discussion that way.
THE POLITICIAN: This is more of a salestype handshake, where intimacy is suggested, begging for trust and support. Again,
the hand gesture is firm and confident, but
your other hand touches them, whether it’s
part of the handshake clasping over top or
reaching out to the shoulder. To pair your
conversation with this style of handshake,
you’ll have to be attentive, earnest and nod
your head frequently.
SUIT UP, POWER UP
The most impressive garment is without
a doubt a suit. But it’s also a commanding
garment reports multiple studies.
Sure what we wear is superficial, but a
study published in “The Journal of Psychology” found that men’s fashions command
attention, namely from women. “Costume”
affected women’s ratings of attractiveness of
men, and it greatly affected their decisions on
entering any type of relationship, romantic or
otherwise. And a 2011 survey from Payscale,
found that men salaries are partly judged
based on the fashions they wear.
Another study from University of Hertfordshire in Britain found that the bespoke
suit (a custom, well-fitting suit) had a
“powerful impact on judgments of personality and professional status.” In the research,
men were viewed for five minutes and then
rated on confidence, success, trustworthiness, salary and flexibility in different types
of suits. And the more accurate the cut, the
more favourable the men appeared.
Every man entering the workforce
should have one to two suits in their wardrobe. Bespoke suits can be expensive on
an entry-level salary, so getting a well-fitting off-the-rack suit is key.
For the blazer, when the top button is
done up, you should be able to fit your
palm inside the jacket (you don’t want it
too tight or too roomy). The bottom button
shouldn’t be lower than your belly button, the sleeves should end just below the
wrist, and shoulder pads should never
extend past your shoulders.
Pant silhouettes can follow the trends,
which now is a much more streamlined,
slim fit. Get a suit tailored, always. And
if you’re in doubt about anything, ask the
sales staff. They’ve been fitting suits for
years and will be knowledgeable about
what looks good.
HAVE THEM AT HELLO
Scottish researchers from the University of
Glasgow found that the word “hello” is a big
tell into how people form opinions on others.
People were able to determine perspectives
on trustworthiness, aggressiveness, confidence, dominance and warmth with that
five-letter word. Deep, low voices ranked
low, especially in terms of trust. The secret
is to be natural, not aggressive, and friendly.
LOOK THE PART
Despite the popularity of facial hair on
the runway and among younger men, a
beard or five o’clock shadow might not be
the best look for a first impression. You
might want to shave for that job interview
or big meeting.
As for skin, the airline company Emirates knows the value of a first impression and "A Beauty Feature" reported
that the company recommends grooming
for their crew and staff. They are armed
with a skin care regime to help them
not look tired or victims of their hectic
schedules. The kit includes exfoliation,
masques and eye treatments. Skin-healthy ingredients to look for include free
radical-fighting antioxidants, such as
vitamins A, C and E.
SCENT OF A MAN
Axe’s silly advertisements may be onto
something. A Harvard Medical School
researcher found that cologne body sprays
do alter the impressions men make, but
just not in the way you might think.
Science showed that it affected men in a
way that had them acting more self-assured and confident, and that was what
made them more attractive. Not the other
way around.
31
Armed with these tools and some prep
work, the first impression is in your hands
and not in the seven seconds you first meet
someone. And as Marshall Mathers asks:
“If you had one shot, or one opportunity to
seize everything you ever wanted, would you
capture it or just let it slip?”
That is up to you.
The secret is
to be natural,
not
aggressive,
& friendly.
DION
TIPS
ST YLE • QUALITÉ • SER VICE
33
TIE ONE ON
How to perfect and tie a variety of styles of knots
I
t’s a skill no man should be without:
tying his own tie. While it would be easy
to just clip one on, you know the importance of the real thing.
Knot trends come in and out of style, but
here are the top knots you need to know
now, whether you want a bold and power
tie like Suits’ Harvey Specter or something
more subtle and masculine like James
Bond. We lead you through the entire process so you can look top notch the next time
you sport a tie.
THE LONG AND SHORT OF IT
Fashion trends loop on a cycle, but
there are some rules that are cemented in style. Tie lengths, though, are
one thing that remains unchanging.
A tip of a tie should hit the belt
buckle or the waistband of the pants.
If you find that after you knot it the
ends run past this point, you might
be choosing the wrong knot.
Italian-made cravats will run long to
accommodate a thick Windsor knot,
where as the skinny ties are shorter
because it suits a slim twist up top.
While some fashion-forward designers will play with the length of the
two different ends on the runway, to
look polished, stick with the slim end
of the tie to be shorter than the thicker end. The look is smart, ageless
and, frankly, attractive. So tie it like
a boss.
w w w. d i o n n e c k we a r. co m
FULL WINDSOR KNOT
This thick, bulky knot works best with widespread or tall collars.
Men with large features or build can pull it off easily. Your knot
inspiration: Suits’ Harvey Specter.
1.With the tie around your neck, make sure that the wide end is
significantly longer than the narrow end (about one-third the
length of the tie).
2.Take the wide end and cross it over and then under the narrow
end, near your neck. Instead of pulling it through the loop like
you would with a slim knot, bring the wide end over the “knot”
to one side.
3.The wide end will now be underneath the “knot,” so fold it over
the knot from one side to the other so it creates the look of the
inverted triangle look of the knot.
4.Pull the wide end up through the back and through the inverted
triangle to finish off the Windsor knot.
Harvey Specter is a
cocky character. It
takes confidence to
sport a full Windsor
knot.
34
GARY WATERS
TIPS
THE PRATT
Somewhere between the full and
half Windsor knots, Pratt is a
wide, symmetrical triangle knot.
To give it girth without bulk,
you’ll want to use a broad tie
that is somewhat light in fabric,
like silk. Your knot inspiration:
Also known as the Shelby knot,
named after famed American
journalist Don Shelby.
Leo's Jordan Belfort
showed how ’90s
fashions have influenced
today’s trends, with the
half Winsdor knot.
MR. FIX-IT
If the thin end hangs lower than
the wide end, start over with the
wide end hanging lower than it was
when you first put the tie on.
If the wide end hangs below the
waistband of your dress pants, start
over with the slim end hanging
lower than it was when you first
put the tie on.
Sean Connery as
James Bond in
From Russia with
Love (1963)
1.With the tie around your neck,
it should be inside out, so that
you can see the seam. The
wide end should be significantly longer.
2.Cross the wide end under the
slim end. And loop it over and
behind the beginnings of your
knot. Tighten gently.
3.Now bring the wide end over
in front of the knot and across
to the other side. Loop it
around back.
4.Take the wide end and bring it
up front, and feed it through the
knot. Tighten again.
HALF WINDSOR
Like the look of the full Windsor, but the size of the knot seems too bulky? This mediumsized, modest knot is just right. It works well with standard collared shirts. Your knot
inspiration: Leonardo DiCaprio as Jordan Belfort in The Wolf of Wall Street.
1.Start with tie around your neck and the wider end hanging
about a foot longer the narrow end.
2.Take the wide end and cross it over the narrow end.
The wide end should be underneath the narrow end.
3.Bring the wide end up and over the loop you just made.
Again the wide end will be behind the narrow end.
4.Now, take that wide end and cross it over to the other side to
pull it up in behind the knot, to create the triangle loop.
Gently tighten the loop.
5.Holding the narrow end, take the wide end from behind and feed
it under the front loop. Push the knot up to fit it at the collar.
FOUR-IN-HAND
This knot is the opposite of the full Windsor. It’s stylishly imperfect and not fussy
at all. This classic knot is long and narrow
and looks best when a wide tie is worn with
a regular spread, button tab collar. Your
knot inspiration: Any James Bond, including the Daniel Craig, Pierce Brosnan
and Sean Connery years.
1.With the tie hanging around the neck,
have the wide end twice as long as the
slim end.
2.Cross the wide end over and around the
thin end two times, so that the wide part
is brought around the front again.
3.Bring the wide end around and up behind
the knot. Now, tuck the wide end down
through the loop. Pull it down tight. It
shouldn’t be perfect, but should look neat
and trim.
Humphrey Bogart in
Casablanca (1942)
RULE BREAKERS
Ties are often connected with tradition and formal dress. But we’re a new generation, with a
new sense of style. Let’s break a few rules that
are tying us down.
DRESS UP
There’s no reason a sharp-knotted tie won’t go
with a jeans, khakis or a chambray button down.
DRESS FOR WORK
White-collar workers are often thought of as
the tie-wearing industry. But other vocations are necktie-friendly. Just imagine the
swagger when a knot peeks out from underneath a V-neck sweater, lab coat, white coat,
coveralls, whatever.
DRESS FOR YOUR BODY TYPE
Some people think that ties can be slimming
or widening, but the truth is: this is one of the
few accessories where men can embrace trends
no matter what. Like brights? Go for it. Want
a bold tartan? It’s yours. The only tie that will
make your belly look big is one that isn’t long
enough and looks like an arrow on target.
DON’T OVERDRESS
A tie can be situation-appropriate – if the rest
of your ensemble is fitting of the occasion.
Own the tie and bring on the confidence and
your cravat will instantly be part of your
personal style.
DRESS NEUTRAL
That’s an old tie trend from the 1990s. Nowadays colour knows no bounds. Unsure what to
pair a bright tie with? Ask our staff. They’re
up-to-date on the current trends and will
make sure you look good.
DRESS TO FIT
BOW TIE
While bow ties have typically been saved for extra special occasions, ones that
called for tails and tuxedos, the dapper accessory has recently become more
versatile. With eye-catching checks and colours, the bowtie can even be worn
with just a waistcoat and pants. Your knot inspiration: dressed to the nines like
Humphrey Bogart or more casually like fashion director Nick Wooster.
• Let the middle of the bowtie sit at the back of your neck and the ends hang down
the front. One side should be longer than the other by about an inch.
• Take the longer piece and cross it over the shorter piece near your neck, and tie
it in a single knot, so that the long end goes up and under the knot.
• Now with the shorter piece, fold it to create half of a bow and hold the centre
part, where the knot would be.
• With the long piece wrap it down over the centre to form the knot. Then fold it in
half to form the other side of the bow, and push it through the centre of the knot.
The old way of thinking is that your tie bar
should be longer than the width of your tie.
But with trends today giving us lots of skinny
and wide tie options, you can wear the bar
short or long. The only rule you must abide
is to wear it between the second and third
button of your dress shirt. That’s not to say
you should own just one – get a few that will
go with your watches and cufflinks.
DRESS SIMPLY
Matchy-matchy? Pshaw. You can really show
your sense of style and personality with a tie.
Weight of patterns can be played with and
should be expressive. Let your tie be the focal
point of your suit.
35
38
GARY WATERS
TRAVEL
ROOM
WITH A VIEW
How anti-hotel firm Airbnb is
taking over the travel industry.
I
magine waking up with an aerial view of Central Park in
NYC. Or sipping Mythos while lounging at a private pool
in Greece. Or picking a bowl full of grapes as you tour the
winery while visiting a villa in the Tuscany countryside in
Italy. Instead of a fancy hotel or resort, all the accommodations and ameninities are provided by a local, who can give you
the lowdown on snagging a reservation at the best restaurant,
the quietest time to visit the gallery or leaves you a platter
of the best local cheeses and a bottle of wine you’ll never find
at the LCBO. Sounds too good, doesn’t it? And searching out
a trustworthy spot may seem like a daunting task, Airbnb
makes it easy.
The website, airbnb.com, operates like a travel agent, meets
Consumer Reports, meets Facebook. When you log on, much
like Expedia or Hotwire, you can search places to stay, based
on your desintaion, dates and number of guests, and you can
book and pay for your trips, too. But the added bonus is the
quality and control factors, where people who’ve stayed there
can verify things like cleanliness, location, value and more.
And then you, too, can “befriend” the lessor and praise, recommend, warn or knock the property with your own review for
future visitors to see.
39
40
GARY WATERS
WHERE TO STAY:
While Airbnb offers listings from the luxurious
(penthouse views and waterfront properties) to the
quirky (buses and pub lodgings), we decided to
make our picks on our favourite fashionable spots.
FLORENCE
Known for Ponte Vecchio, Piazza del
Duomo and Salvatore Ferragamo,
it’s the city that spoils you.
airbnb.com/rooms/483211
airbnb.com/rooms/2157121
NEW YORK
Known for Broadway, Mad Men and 5th Avenue,
it’s the city that never sleeps.
Sounds simple enough. And that’s part of the site’s charm. But Airbnb also has its
own quality and control. Founded in 2008, San Francisco, California, company describes
itself as “a trusted community marketplace for people to list, discover, and book unique
accommodations around the world.” And it’s working. “Wired” says that Airbnb is partly
responsible for Americans learning to trust each other again, because it’s allowing us to
welcome strangers into our spare rooms. “Airbnb instituted many new security provisions, set up a 24/7 customer-service hotline, established a $50,000 host guarantee—
later increased to $1 million—and built a new trust and safety division,” said the 2014
article.
Listings run the gamut, and so do the prices. You can research a place to stay in more
than 34,000 cities and 190 countries with 800,000 plus listings. So far its estimated that
more than 17 million guests have used the service. And its success has expanded the
experiential offerings.
“We have over 3,000 castles, 2,000 treehouses, 900 islands and 400 lighthouses available to book on the site,” Brian Chesky, one of the cofounders of Airbnb, tells the “New
York Times” newspaper this past summer. “On a recent night, over 100 people were
staying in yurts.”
Forget football. If there were a trophy awarded for hospitality in Brazil this past summer, Airbnb would have won the World Cup. Airbnb estimates that they offered 17,000
listings in Rio de Janero during the elite soccer event, which expanded the city’s tourist
capacity by 75 per cent.
The travel site’s next venture is to promote its green benefits. “We have always
believed that the Airbnb community supports environmental sustainability around the
world, and it’s truly amazing to see that the impact is even bigger than we could have
imagined,” Joe Gebbia, Chief Product Officer and co-founder of Airbnb, says in a statement. “In North America alone, Airbnb guests use 63 percent less energy than hotel
guests – that’s enough energy to power 19,000 homes for one year. With an impact that
big, it’s clear that the Airbnb community is making a huge difference.”
In a survey conducted by Cleantech Group amongst its hosts and guests worldwide
this past spring about energy and sustainability practices, Airbnb was found to make
the quite the impact: Nearly 83 per cent of Airbnb hosts in North America and 79 per
cent in Europe report owning at least one energy efficient appliance at their property;
guests are more likely to take public transit, walk or bicycle than if they stayed at a
hotel; and nearly all proprieters and lodgers report recycling.
“Resource sharing is rapidly growing across a number of sectors including hospitality,
consumer goods, and transportation,” Michael Ellis, EVP Advisory for CTG, says in a
press release. And that’s exactly what Airbnb is like, a recommendation of where to stay
while you travel, from a good friend.
airbnb.com/rooms/1978201
airbnb.com/rooms/1865619
DID YOU KNOW?
The name Airbnb isn’t as breezy of a name as you might think.
It was 2007 when two 27-year-olds were struggling to pay their rent and
an idea came out of thin air.
Joe Gebbia and Brian Chesky launched airbedandbreakfast.com to
accommodate San Francisco visitors for a local conference. The hotels
were booked solid, so Gebbia and Chesky blew up three air mattresses
and offered to cook breakfast for their guests for just $80 a night.
COPENHAGEN
Known for bicycling, green energy, and Circle of
Gentlemen.
airbnb.com/rooms/3518940
airbnb.com/rooms/821676
The site expanded and grew to the airbnb.com we know today. Thankfully, though, the options today are broader than an air mattress on
their floor.
17
TRAVEL
Ways
to
Pack
Make the most of your
next trip with these tips
and tricks for getting the
most out of your luggage.
1
2
It’s difficult
to clean a
suitcase, so before
you pack, spritz it with
Febreeze or place a dryer
sheet inside the luggage.
This will make your clothes
smell fresh instead of muggy.
Start with the bigger items and work your
way down to the smaller items. This way
you can properly pack things like sweaters
and pants, and then fill in the gaps with
smaller personal items.
Pack small, fragile
items in a sunglass
case. The hard
cover will prevent
any damage from
luggage being
tossed around at
the airport.
3
43
44
GARY WATERS
TRAVEL
4
Instead of photocopying travel documents,
take a snap with your cell. You’ll have
access to your passport number, flight
info etc, without having to dig through
your carryon to find them.
6
If you’re traveling
somewhere with
high security before
entry, put personal
items you don’t
want them to touch
in clear baggies.
8
Plan for shopping
and souvenirs. A
foldable duffle
bag can be
your second
carryon bag,
and it fits
nicely in your
suitcase underneath your clothes.
7
Think neutrals and classics when packing.
Blue, white and grey will take you far.
This way you can layer, mix and match
and opt of multiple wears on your trip.
When packing shoes,
protect other garments
from the marks and
dirt by putting your
footwear in a shoe
bag or shower cap.
9
To keep shirt collars lapels from
getting squished, line them with
a rolled up leather belt. It’ll keep
the structure of the garment and prevent
any need for dry-cleaning or press services
when you arrive at your destination.
11
To keep pant creases in tact, roll pants.
It can also work for soft unconstructed
jackets. To get minor wrinkles out of the
garment hang on the outside of the shower
as you get ready for your first dinner on
your trip.
12
5
Consider the space
you’re not using in
your luggage, like
the inside of shoes
and your hat, to
store underwear
and socks.
10
LOOK GOOD ABROAD
WITH CANALI’S SUIT TIPS
Wear your blazer on the plane. With fashion trends today, you can look good with a
smart jacket, jeans and loafers (easy to get
on and off for security, too). Then you don’t
have to worry about wrinkles.
Wearing a suit well is, at core, a matter of
identifying the right proportions for an individual’s body shape.
The neck and shoulders are key to the fit of
a suit, as both areas are relatively difficult to
alter. In a natural standing pose, the jacket’s
collar should sit on the neck without standing
away from it (too large), nor showing stretch
marks (too tight). The jacket’s sleeve should just
touch the shoulder and flow down the arm: the
armhole should not hang loose or wrap tightly
around the muscle.
Lengthwise, the hem of the jacket should end
half way along the hand, with the arms held
straight to the sides. Its sleeve should sit at the
wrist, while its total length should be half the
height of the suit overall. When these measurements are all in order, a look in the mirror is
essential.
Men with short physiques should consider
narrow leg trousers and fitted two-buttoned
blazers, which should also be slightly shorter
than the standard, giving a sharper look overall.
Conversely, tall men may have to balance
their height with three-button jackets and regular length trousers.
DID YOU KNOW?
CANALI'S FIT TIPS
Canali, a menswear brand, knows
its jetsetting clientel. The line is
sold across the globe, suiting men
up to look good – no matter where
they live or travel.
Most men, frequently or otherwise, have
to travel with suits and blazers. This presents one major difficulty: however well it
is pressed, a suit can arrive at the destination looking less than fresh. Our of wool
textiles go part of the way to circumventing this problem, recovering easily from
folding and creasing. But it also helps if
each garment is transported properly.
Some prefer wearing their blazer
during travel to avoid creases, especially
on long haul flights. But if it must be
packed, it should be turned inside out.
Pop the collar and fold the jacket in half,
holding it by the inside shoulders: this
will reduce the risk of visible creasing
and will protect the surface of the wool.
Trousers are easier to fold, but they’re
still prone to wrinkle. One way to avoid
this is to pad the very bottom of the suitcase with underwear and a few T-shirts,
then place the trousers on top, leaving half
of their length out of the luggage. Proceed
by filling up the bag with other clothes.
Finally, fold the remaining length of trousers back over, wrapping over everything.
This will prevent a hard crease forming at
the middle of the trousers, and will help
them to keep their shape if they have been
pressed previously.
A final trick, once in the hotel room, is
to hang suits in the bathroom: the steam
from the shower will release wrinkles.
13
15
To prevent leaks and spills from
liquids, you can wrap them with
an undershirt, toss them in a
Ziploc, or put a piece of cling
wrap under the lid.
STYLE
CHECKLIST
HERE’S YOUR MUST-PACK LIST:
DUnderwear
D
and socks for each day –
and a few extra in your carryon just in
case of lost luggage
DDark
D
denim
DAn
D unlined blazer
DOne
D
pair of swim trunks – they’re quick
to dry, so no need to bring multiples
DUndershirts
D
in various colours
DLayering
D
pieces – a cardigan or thinknit V-neck instead of a thick sweater
saves space and gives you more outfit
options
DOne
D
pair of loafers and one pair of
sneakers – do you really need more?
DNavy
D
or grey suit with a few shirt and
tie options
DChinos
D
DAccessories,
D
including a watch, a travel
umbrella, la eather travel wallet, brown
and black belts, a few tie options, and
cufflinks if you’ve got a fancy affair.
WHAT NOT TO PACK:
×× Logo tees
×× Pattern shorts
×× Athletic footwear.
×× Nothing screams tourist (and rip me
off) more than tacky clothes.
Opt for travel-size grooming gear for a lighter load. Often hotels provide the essentials,
including razors. However, the nicer the
hotel, the nicer the amenities and freebees
will be.
16
Often times hotels stock up on chargers for
guests who forget the chargers for their phones
and tablets. Call the front desk ahead of time to see
if they have a compatible one for your gear. If so, then
you don’t need to pack it. If they don’t have it, don’t worry
about the plug charger, just bring the USB one. You can plug it
into the back of the TV in your room.
45
14
For a business trip
or a wedding, invest
in a folding garment
bag for a fine suit
or tux.
17
Don’t pack heavy coins. Leave change and
small bills to the hotel staff. They’ve worked
hard for it.
GARY WATERS
46
FA S H I O N
Gifts for
him & her
FORMAL MEN’S
SOHO NIGHT CHIC
ACCESSORIES
CITY GLAMOUR
T
he gift giving season is upon us
again. This year presents a new and
unique opportunity for both Gary
Waters and its customers. Gentlemen and
ladies alike can now find the perfect gift for
any member of their family, their friends,
and even for themselves. Be it this holiday season, a birthday, an anniversary, or
another occasion, gift shopping can be as
difficult as it is imperative. With our staff
as sharp as ever, their expertise is ready to
be tapped to find you that perfect, unforgettable present.
Inspired by the aesthetic and lifestyle
of our modern customer, we bring a taste
of the big city to our beautiful, burgeoning
region. From vividly-accented formalwear, to
casual denims, scarves, and sneakers, there
is surely something for everyone. Please pay
us a visit in-store to see all that we have to
offer. For now, enjoy these fantastic selections, with thanks, from our staff.
Brera Watch $998
Corneliani Scarf $198
Ferragamo Belt $378
Red Tateossian Bracelet $268
Black Tateossian Bracelet $188
Tateossian Cufflink $168
Tateossian Tie Bar $168
Braemore Tie $98
Ferragamo Attimo Cologne $80
Red Marcoliani Sock $30
Black Bugatchi Sock $28
Versace Three-Piece Suit $1598
Eton Shirt $268
Ferragamo Brogue $598
Bill Lavin Belt $198
Braemore Bow Tie $68
Braemore Pocket Square $58
47
48
GARY WATERS
FA S H I O N
CASUAL MEN’S
WORK & PLAY
WILLIAMSBURG
SPORTY MEN’S
THE HAMPTONS
WEEKENDER
Chelsey Scarf $118
Paul & Shark Shirt $318
Paul & Shark Jacket $848
Jacob Cohen Jean $498
Andrea Zori Belt $198
Ferragamo Loafer $598
John Varvatos Brogue $320
John Varvatos Shirt $250
John Varvatos Waistcoat $298
John Varvatos Jeans $258
Tino Cosma Tie $118
Andrea Zori Belt $208
49
50
GARY WATERS
SPORTY LADIES
WEST VILLAGE
WANDERER
Iro Knit $748
Lipson Shirt $188
Citizens Of Humanity Jean $248
B.Belt $188
Donald Pliner Shoe $328
FA S H I O N
FORMAL LADIES
BROOKLYN
HEIGHTS
LUNCH DATE
Rebecca Taylor Jacket $698
Brax Pant $248
Black Michael Kors Top $125
White Eileen Fisher Top $188
Via Spiga Shoe $278
51
52
GARY WATERS
FA S H I O N
LADIES DENIM
CENTRAL PARK
SEATING
Top to bottom:
J Brand $268
Citizens Of Humanity $318
Citizens Of Humanity $198
7 For All Mankind $228
SHOES
CITY KICKERS
Men's Shoes:
Allen Edmonds Brogued Monk $405
Base London Oxford $188
John Varvatos Hightop $275
Ladies Shoes:
Donald Pliner Leopard Heel $298
Via Spiga Black Heel $328
53
56
GARY WATERS
TIPS
57
LET’S
MAKE
UP
Cosmetics
transform,
beautify and
allow women
to tell their
personal
story.
Every woman remembers her first exposure to makeup. It’s
likely an experience with her mother. Mom would slip in to the
most perfect dress a little girl could ever hope to wear. But it’s
the swipe on her lips of a dramatic red lipstick before she kisses
her daughter and heads out for the night for a date with her
husband that leaves a lasting impression. One that will last
longer than the stained kiss on her little girl’s forehead.
Makeup defines femininity. The act of applying it
Original pressed
is just as beautiful as the compacts of eyeshadow
powder to brighten up
colour. It allows for expression of that femininity. It
geishas skin was made from
is a not-so-subtle hint of flirting, with blinking long
nightingale feces. To get a
mascara eyelashes, flushed blushed cheeks, and full
similar look of glowing skin,
red
lips.
choose a shade that is a
It’s also the packaging that’s alluring as well. The
shade or two lighter than
your skin tone.
delicate glass bottles, the glossy tubes and the shiny
brush handles that beg to be looked at, touched and
sniffed. There’s a reason vanities never go out of style in
home décor. Our appreciation for beauty will always be there.
Cosmetics have been used ever since we knew humans existed. Kohl-lined eyes have been “on-trend” since at least 10,000 BC,
not to mention in the 1960 when Elizabeth Taylor played Cleopatra
in the movie of the same name. And we still see it on the runways
every fall fashion week by at least one designer.
Beauty, it would seem, is ingrained in our biological systems.
It boosts mood, allows women to play with their appearance, and,
frankly, it’s a lot of fun.
LIPSTICK LOVES
A bit of rouge on the lips is eye-catching,
no doubt. Researchers at the University
of Manchester found that red is the most
enchanting colour for women’s mouths.
They tracked and timed the eye movements
of male subjects as they looked at photos of
women wearing different colour lipsticks.
Men looked at women for 7.3 seconds when
she wore red, versus 6.7 seconds for pink
lips, and just 2.2 seconds for those not wearing any lip colour at all.
HAIR APPARENT
You might think hair treatments are a
fairly new product, but then you would be
wrong. It’s been noted that ancient Egyptians spent lots of time on their hair, using
castor oil as a conditioner to moisturize
and prevent damage. The oil is rich in fatty
acids and vitamin E and is found to be an
ingredient in many hair products today.
In a 2013
study, 70% of
men say that eyes
are the first things
they look at on a
woman.
Thick brows are back,
thanks to Chanel model
muse Cara Delvigne.
Think: Elizabeth Taylor and
Audrey Hepburn. The thick
angular brows allude to qualities
that are coy, inquisitive and
intelligent.
To look younger, use liquid and
cream makeup instead of powder
or baked products. This way you’ll
get the moisturizing benefits from the
cosmetics to reduce the look of
lines and wrinkles.
EYE CANDY
Famed British makeup artist and YouTube sensation Lisa Eldridge is known for
her eye looks. Her secret to a cat eye (black
liner on the upper lid with a tick a the end
that swings up in the most flattering way)
is using more than one type of eyeliner.
She says to start out with a liquid liner, not
worrying too much about how straight you
draw the line. Just be sure that it’s close to
the lash line. Draw dots if that helps you get
between the eyelashes. Then opt for a gel
liner (similar to a pencil, except the finish is
much smoother) to clean it up over top.
Pour yourself a
drink, put on some
lipstick, and pull
yourself together.
– Elizabeth Taylor
58
GARY WATERS
LIFESTYLE
50 years
of style
1964:
Performance Cars
opens a one-of-a-kind
sports car agency on
Lake Street in
St. Catharines.
Performance Auto Group celebrates
a milestone birthday this year and
celebrates its fashionable history
S
Vice-Presidents, Future of Performance Auto Group:
L–R: Shawn Reeves, Rein Knol, Andrew Marchand
59
tyle isn’t just defined with buttons
and fabric – it’s about lines, silhouette, and allure. Design isn’t just part
of garments and accessories – it is part of
the construction, creation and power. So it’s
no surprise that the cars are as relevant to
fashion as ties and suits. And Performance
Auto Group, with 50 years in the automotive biz, knows real style.
The year was 1964. Men dressed up even
when they were dressed down. There was
no Don Draper, but his iconic slim-fitted
suits and weekend collared shirts were
more popular than John Hamm is today.
Masculinity defined men through fashion
and their passions.
That same year, with a love for stunning sports cars and the thrill racing, Cam
Champion and John Mann opened Performance Cars on Lake Street. The two men
stocked the lot with elevated auto brands,
such as MG, Triumph, Jaguar, Lotus, and
Sunbeam. And to keep “on trend,” the
following year at the Glenridge Plaza in
St. Catharines, Champion and Mann sold
Honda motorcycles, targeting the au courant young men looking to buy their first
set of wheels.
And the business continued to expand,
as in 1966 they built their first new-car
dealership: Autotrend. Fitting name for a
stylish brand, don’t you think? With a love
for fast and good-looking cars, they offered
Volvo, Fiat, Alfa Romeo, and Porsche to
their elite clientele. Soon after that Champion and Mann acquired another dealership
and opened a collision centre.
While you might sheepishly recall bellbottoms and flower patch appliqués from
the 1970s, but don’t underestimate the
style from this decade. After all, it was the
time of Sean Connery and Roger Moore as
60
GARY WATERS
Performance Auto
Group co-founders and
friends John Mann and
Cam Champion
GIVING BACK
Performance Auto Group supports the
community, including United Way, Brock
University, Niagara College, Niagara Health
System, Niagara Symphony, Music Niagara,
Kiwanis, Niagara Children’s Centre, Child
Advocacy Centre Niagara, and Youth for Christ
to name but a few.
Performance Auto
Group is also a
trend leader and
a true business
maverick.
Bond in Diamonds are Forever and Live
And Let Die. The “leading man” sense of
fashion was adventurous. And Champion
and Mann also took some fashionable risks.
In 1976, they were the exclusive dealer for
the Mercedes-Benz cars and medium trucks
in Niagara – a brand known instantly
recognizable from the 007 movies.
The ’80s were not only a busy decade for
fashion (trends were all over the map); it
was a successful decade for automobiles.
The car empire continued to grow, with the
first luxury car dealership for Acura, BMW,
and British MINI and Rolls Royce – all
exclusives for Performance Cars in Niagara.
By 1990, they acquired the Dominey’s
Toyota franchise, were approached to be
one of the first Lexus dealers in Canada
(one of only 22 dealerships in the country).
Lexus is a brand synonymous with fashion,
as it supports new designers programs,
hot-ticket red-carpet events, and so much
more. With this latest addition of auto
brand, Performance expanded its facility on
Lake Street, with an additional showroom
for Toyota Scion.
Champion and Mann showed no signs
of stopping for the millennium years. The
MINI was brought back to St. Catharines,
and they also diversified with Fiat and
Hyundai dealerships. Performance Collision also grew to a much larger facility at
Ontario Street in St. Catharines, offering to
add personal style touches to clients’ cars,
including tints for windows, vinyl striping,
bed liners, and paint protection film for
vehicle hoods.
Today, Performance Cars is called Performance Auto Group. And like men’s fashion,
the company Performance Auto Group has
gone green and techy. They now offer energy-efficient cars, including hybrids, diesel,
and electric vehicles, that are made with
lightweight materials, such as aluminum.
And for the technologically advanced consumer, cars today have more computerization,
such as Advanced Driver Assistance Systems (ADAS), which make driving a much
safer and enjoyable activity than it has ever
been, which car lovers Champion and Mann
attest to. There is automate lighting and
braking, adaptive cruise control, GPS-traffic
warnings that can connect to smart phones,
alert driver to other cars or dangers, keep
the driver in the correct lane, or show what
is in blind spots.
Performance Auto Group is not only
leader in selling luxury cars in Niagara and
Southern Ontario, offering 16 of the most
sought-after brands; it is also a trend leader and a true business maverick. Performance Auto Group has been named winner
of Canada’s 50 best managed Companies
program multiple times. They’ve established themselves as trailblazers, setting up
and running seven separate and distinctive
pre-owned operations.
As for the next 50 years, the trajectory
for the car company has already been set:
there’s no way to go but up. After all, its
slogan is: “for people going places.”
So as it celebrates is 50th anniversary,
there’s only one thing left to say: Ready,
set, go!
J. David Harder
CIP, CAIB
Our belief is that safe drivers,
careful homeowners, and
responsible business owners
should pay a lower premium.
Circle of Gentlemen
The
TheNew
New
The
New
End
Endofof
ofDiscussion.
Discussion.
End
Discussion.
Auto • Residential • Farm • Marine • Bonding • Bed & Breakfast
Wineries • Commercial • Industrial • Fleets • Institutional
1596 Creek Rd.
Virgil, ON
905-468-2167
4-45 Ormand St N.
Thorold, ON
905-227-6631
210 Ridgeway Rd.
Crystal Beach, ON
905-894-2974
Photos: XYZ Collection
www.hopeharder.ca
Photos:
XYZ
Collection
Photos:
XYZ
Collection
512 Welland Ave.
St. Catharines, ON
905-685-1304
UnoImports.com
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64
GARY WATERS
LIFESTYLE
65
Taste is the obvious one. Taste can often be the main reason
we choose what we eat, even though we know better and should
consider nutrition or satiety. With salty and sweet being the two
polar flavours we recognize. But as we get older, taste buds, those
bulbous nerve endings on the tongue, begin to dull. As infants, we
have more of a sweet-tooth, and that’s because babies have more
sweet-recognizing taste buds, which are more likely to be sensitive,
and that gives reason to why some kids are just so darn picky with
food. Adults yearn for complex flavours, which is why our taste, so
to speak, is more evolved, grander, and frankly more expensive,
which would explain the penchant for pricier bottles of wine.
For the Love
of Food
Find out what makes us crave,
adore and lust for the most delectable dishes
we’ve ever tasted.
W
e know you love food. We do, too. Everyone does. Food
has the most amazing power to bend our will to have
just one more bite, evoke memories, comfort us and
even be used as a love potion. A big part of it is nourishment, sure,
but there’s so much more to the enjoyment of eating than getting
what we need to stay healthy and alive. It’s about our relationship
with dining and drinking, and enjoying every bite. Science has a
lot to say about our passion for feasting. And the reason food is so
infatuating is because it flirts with all of our senses.
You know the smell of your mom’s or grandma’s cooking. It’s
distinct. It’s powerful. And it really takes you home, no matter how
old (or young at heart) you are. The interesting thing about smell
is its immense effect on memory. Research has shown that the first
exposure to a certain aroma will create the strongest impression.
Research from Sweden found that while memories are said to be
established at age 10 and older, scents can evoke memories from
subjects from when they were much younger. It’s likely because
that’s when those scents are first introduced to the brain. Scent is
also a provocative sense. Perfume and cologne hold up a $37 billion
industry. But what is interesting is how food influences our preferences. Vanilla is very a popular note in women’s fragrances. The
Social Issues Research Centre in England suggests that men like
the sweet smell of vanilla because it evokes childhood memories of
cake, making it a comfort-food scent. With a spritz of a vanilla-based perfume, and he thinks it’s been a slice.
The sight of food alone can be enticing. In fact a study from
University of Southern California, found that looking at photos of
sweets, such as ice cream, triggered the brain to crave junk food.
Unfortunately though, the same didn’t happen with healthy food,
such as greens.
Does that mean if we avoid looking at food we'll be less likely to
enjoy eating? Not so, suggests an interesting trend in restaurants
and dinner parties, where they challenge the importance of seeing
food to enjoy eating. Researchers call this sight deprivation, which
is thought to enhance how the body uses the other senses. With
out the ability to receive information visually, taste and touch, for
example, would be heightened. Some write it off as a fad, while
others are literally feasting on it.
Touch is the first way we learn to communicate as babies. You
likely don’t think of touching food as very seductive. But eating
with your hands is such a primal way to enjoy a food. Imagine
pulling at the gooey string of cheese connecting two slices of pizza,
cracking open a fresh crusty roll, or delicately selecting the chocolate you want from the box. Touch is definitely a part of chowing
down. But touch also plays a part in how we eat food.
The amazing thing about textures is how they can be layered
and supports each other. Not just in food (we’re instantly craving
mille-feuille right about now), but also art and fashion. Texture
creates interest, signifies creativity, and stimulates the imagination about the other senses. One study found that layered flavours
lead to greater satisfaction and satiety with food. The same could
be said about fashion – the layering appropriately (leather, wool
and denim) makes its wearer feel complete.
Sound – this one is likely the least influential of all the senses
when it comes to food. But nothing spreads fads faster than better
than word-of-mouth. And that is the essence of all trends – fashion, travel and hotspots for dining. But sensory researchers have
determined that all the sense come together for a full experience
with food. And with the power of these senses, it affects more than
our enjoyment with food. It moves us emotionally with memories,
preferences, influences and style.
Get the expert advice you need from the bank you trust.
Your business started up in Niagara, and
it’s going places. You’re looking for more
customized banking solutions that fit your
growing needs. Whether you’re planning to
expand locally, nationally, or even globally,
we can help achieve your business goals.
Pete Berridge
Relationship Manager
905-685-8348
[email protected]
You can rely on our commitment
and dedication as a knowledgeable
business banking team. We can offer a
comprehensive range of products and
services, including customized solutions to
suit the needs of your growing business.
Cathy Ugulini
Account Manager
905-685-8096
[email protected]
Niagara Commercial Banking Centre
40 King Street
St. Catharines, ON L2R 3H4
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Account Manager
905-685-7341
[email protected]
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