February 2016 SWEEPS REPORT

Transcription

Karen Minton Fred Blankenship Linda Stouffer Mark Arum
Channel 2 Action News “This Morning” 4:30-7AM
ATLANTA March 8, 2016
Channel 2 Action News attracted 53% of the news audience and ranked #1
once again as Nielsen reported the February final results.
The station won every weekday head-to-head newscast.
Channel 2 Action News “This Morning” from 4:30-7 a.m. out-delivered #2
WAGA by 121%. The station attracted 32% more audience than the local news
competitors combined.
At Noon, WSB-TV delivered more than the competition combined by 46% and
delivered 111% more viewers than WAGA.
At 5 p.m., Channel 2 out delivered WAGA by 31% more viewers. The difference
grew to 53% more viewers at 6 p.m.
WSB-TV’s late local news delivered 35% more viewers than #2 WAGA.
Channel 2 Action News broadcasts were watched by 39% more viewers than
WAGA in head-to-head competition.
All ratings data quoted from Nielsen Atlanta DMA Final
Report Live Plus Same Day, February 2016, weekday
average of Adults 25-54
ATLANTA March 8, 2016
Channel 2 ranked #1 in Atlanta for 22 out of 24 hours in the day,
Monday through Friday.
The following network and syndicated programs ranked #1: “Good
Morning America,” “Live with Kelly & Michael,” “The Doctors,”
“The View,” “The Chew,” “General Hospital,” “ABC’s World News
Tonight with David Muir,” “Entertainment Tonight,” “Jimmy
Kimmel Live” and “Nightline.”
The ABC Affiliate won Prime Time Monday-Sunday average.
Monday-Sunday excluding the one time Super Bowl broadcast.
All ratings data quoted from Nielsen Atlanta DMA Final
Report Live Plus Same Day, February 2016, weekday
average of Adults 25-54
WSB-TV DIGITAL
On February 17th, WSB-TV’s Facebook station page received its
1 millionth “Like.” The Station’s Social by the numbers:
1.7M – The number of Facebook fans combining WSB-TV’s main
account page with the rest of the station’s pages.
945,075 – The Twitter footprint of Channel 2’s main Twitter account
combined with all of station staff equals just under 1 million.
2.6 Million - The station’s staff teams up to manage over 140 social
media accounts with a combined audience of 2.6 million. The station is
active on Instagram, Periscope, Snapchat, YouTube and LinkedIn.
“Likes” for Channel 2’s Facebook page grew to 1,009,364, up 80% over
the last year.
Twitter followers grew to 317,000 which is up 64%.
Percentage of Overall News Viewers , Monday–Sunday, Adults 25-54
1%
7%
S
11%
53%
A
X
G
29%
ATL
Due to rounding percentages
total more than 100%.
Channel 2 Action News Owns
57% Morning News Audience!
SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS 25-54
7%
WSB-TV
10%
WAGA
26%
57%
WXIA
WGCL*
Source: The Nielsen Company-LPM Service, February 2016, Live Plus Same Day
Channel 2 Action News This Morning
Beats WAGA by 121%
COMBINED AUDIENCES, M-F 4:30-7AM NEWS - ADULTS 25-54
300,000
272,168
WSB-TV Attracts 32% More Viewers
than Combined Competition
250,000
200,000
150,000
125,616
100,000
47,106
50,000
0
36,638
WSB-TV
WAGA
WXIA
WGCL
6-7 AM
104,680
52,340
20,936
20,936
5:30 AM
75,893
34,021
13,085
7,851
5 AM
52,340
23,553
7,851
5,234
4:30 AM
39,255
15,702
5,234
2,617
Channel 2 Action News at 6 AM
11% More than Combined Competition
M-F 6 AM NEWS VIEWERS - ADULTS 25-54
120,000
104,680
100,000
WSB-TV Attracts 100% More
Viewers than its Closest Competitor
80,000
52,340
60,000
40,000
20,000
20,936
20,936
WXIA
WGCL
0
WSB-TV
WAGA
Channel 2 Action News at Noon
Out-Delivers the Competition
Combined by 46%
Mo
M-F NOON NEWS VIEWERS - ADULTS 25-54
60,000
50,000
49,723
WSB-TV Delivers 111% More
Viewers than Second Place WAGA
40,000
30,000
23,553
20,000
10,468
10,000
0
WSB-TV
WAGA
WGCL
WXIA does not air a noon newscast.
Channel 2 Action News
THE 4 PM NEWSCAST by 225%!
M-F 4 PM NEWS VIEWERS - ADULTS 25-54
40,000
35,000
34,021
30,000
Channel 2 Action News at 4 PM Outdelivers WGCL by 25,553 Viewers
25,000
20,000
15,000
10,468
10,000
5,000
0
WSB-TV
WGCL
WAGA and WXIA do not air local news at 4 p.m.
Channel 2 Action News at 5 PM
Atlanta’s #1 Newscast
60,000
54,957
50,000
Channel 2 Action News at 5 PM Outdelivers WAGA by 31% More Viewers
41,872
40,000
30,000
20,936
20,000
10,468
10,000
0
WSB-TV
WAGA
WXIA
WGCL
Channel 2 Action News at 6 PM
Draws 53% More than #2 WAGA
80,000
70,000
68,042
60,000
50,000
Channel 2 Action News at 6 PM Outdelivers WAGA by 23,553 More Viewers
44,489
40,000
26,170
30,000
20,000
10,468
10,000
0
WSB-TV
WAGA
WXIA
WGCL
Channel 2 Action News Nightbeat
Ranks #1 at 11 p.m.
M-Su 11 PM NEWS VIEWERS - ADULTS 25-54
90,000
70,000
70,659
52,340
Viewers than #2 WAGA
50,000
31,404
30,000
26,170
10,000
WSB-TV
WAGA
WXIA
WGCL
WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11-Midnight.
Channel 2 Action News
Atlanta’s #1 News Source
All Day Long
COMBINED AUDIENCES, M-F NEWS - ADULTS 25-54
600,000
500,000
400,000
300,000
200,000
100,000
0
549,570
Viewers than WAGA
363,763
125,616
104,680
WSB-TV
WAGA
WXIA
WGCL
11:00 PM
70,659
52,340
31,404
26,170
10:00 PM
-
75,893
-
-
6:00 PM
68,042
44,489
26,170
10,468
5:00 PM
54,957
41,872
20,936
10,468
4:00 PM
34,021
-
-
10,468
Noon
49,723
23,553
-
10,468
6:00 AM
104,680
52,340
20,936
20,936
5:30 AM
75,893
34,021
13,085
7,851
5:00 AM
52,340
23,553
7,851
5,234
4:30 AM
39,255
15,702
5,234
2,617
WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11-Midnight.
CHANNEL 2 ACTION NEWS
DOMINATES Saturday Mornings!
SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
60,000
50,000
49,723
Viewers than WAGA
36,638
40,000
30,000
20,000
13,085
10,000
0
WSB-TV
WAGA
WXIA
CHANNEL 2 ACTION NEWS
#1 Sunday Morning Newscast
18% More Audience than Combined Competition
SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
60,000
52,340
50,000
WSB-TV Reaches 150% More
Viewers than WAGA
40,000
30,000
20,936
20,000
10,468
10,000
13,085
0
WSB-TV
WAGA
WXIA
WGCL
“Good Morning America”
Outshines Good Day Atlanta by 68%
M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Good Morning America
80,000
WSB-TV
GMA Reaches almost 220% More
Viewers than Today Show
49,723
WAGA
26,170
Today
Show
83,744
Good Day Atlanta
90,000
WXIA
20,936
CBS This Morning
WGCL
World News Tonight
Atlanta’s #1 National Newscast
M-F 7-7:30 PM VIEWERS - ADULTS 25-54
100,000
94,212
90,000
Viewers than WAGA
80,000
70,000
40,000
30,000
20,000
10,000
0
41,872
41,872
Dish Nation
50,000
World News Tonight
60,000
Wheel
of
Fortune
WSB-TV
WAGA
WXIA
15,702
Insider
WGCL
“Entertainment Tonight”
The STAR of Prime Access
M-F 7:30-8 PM VIEWERS - ADULTS 25-54
80,000
40,000
30,000
20,000
10,000
0
WSB-TV
44,489
Jeopardy
50,000
52,340
TMZ
60,000
68,042
Entertainment Tonight
70,000
WAGA
WXIA
10,468
Inside Edition
WGCL*
ABC PRIME #1
23% Higher than #2 FOX
M-F PRIME TIME VIEWERS - ADULTS 25-54
100,000
90,000
91,595
80,000
70,000
60,191
60,000
52,340
50,000
36,638
40,000
30,000
20,000
10,000
0
WSB-TV
WAGA
WXIA
WGCL
ABC, NBC and CBS Prime Time airs from 8-11p.m. FOX Prime Time airs from 8-10 p.m. excluding Super Bowl on CBS.
“Jimmy Kimmel Live” Wins
Late Night Laughter by 79%
M-F 11:35 PM-12:35 AM VIEWERS - ADULTS 25-54
45,000
41,872
40,000
WSB-TV Delivers 34% More than
Comedy Competition Combined
15,000
10,000
5,000
0
WSB-TV
WXIA
Tonight Show
20,000
23,436
The Tonight Show
25,000
News/TMZ
30,000
Jimmy Kimmel Live
35,000
7,812
The Late Show
WGCL
ABC’s “Nightline” Ends the Day in
First Place
M-F 12:35-1:05 AM VIEWERS - ADULTS 25-54
40,000
35,000
34,021
30,000
10,000
5,000
0
WSB-TV
WAGA
15,702
Late Night
15,000
ABC Nightline
20,000
News Repeat
23,553
25,000
WXIA
5,234
Late Late Show
WGCL
WSB-TV DIGITAL SUITE Growing
Social Engagement
#1
Social Media Metrics
February 2015 vs. February 2016
Facebook “Likes” - 1,009,364 Up 80%
Twitter Followers – 328,782 Up % 64%

February 2016 SWEEPS REPORT

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