Expanded Coleman Repellents Line Offers


OR Summer Market 2010 – Booth #18019
Media Contact:
Bill Bussler
(262) 789-7630, ext: 131
[email protected]
Expanded Coleman Repellents Line Offers Comprehensive Protection
Anyone heading outdoors will find a helpful product to meet their specific needs
Jackson, Wis. – Wisconsin Pharmacal Company, a longtime insect repellent
manufacturer, has expanded its Coleman® Repellents line to meet the unique needs of
today’s diverse outdoor enthusiasts. From family campers to lightweight
backpackers, anyone will be able to find a product in the line that offers an ideal level
of protection for themselves and their gear. The complete Coleman Repellents family
of products now encompasses more than 20 products, including DEET and DEET
Free Insect Repellents, a 40-Hour Citronella Lantern, a Yard & Camp Fogger, an
SPF 30 Sunscreen, a Cooler & Gear Deodorizer, and much more.
“The Coleman name is one of the most trusted brands in
outdoor activities,” said Mike Kermendy, vice president of
marketing for Wisconsin Pharmacal Company, a Coleman licensee and the exclusive
manufacturer and distributor of Coleman Repellents. “In all honesty, you’d probably
struggle to find someone who doesn’t own at least one Coleman-branded product. And,
we’re certainly dedicated to ensuring that our Coleman Repellents line accurately reflects
this mass appeal and offers a dependable array of products for anyone heading outdoors.”
The existing Coleman Repellents line can easily be divided into four product categories:
DEET based insect repellents; SkinSmart® DEET Free insect repellents; area and gear
repellents; and outdoor accessories.
The DEET based repellents are available in three concentrations, 25 percent, 40 percent and 100 percent. The
unscented and non-greasy formulas effectively repel mosquitoes, biting flies, gnats, chiggers, ticks, and fleas.
The SkinSmart DEET Free insect repellents – which are exclusive to Coleman Repellents – are safe for the
entire family, odorless, non-sticky, and clinically proven to be just as effective as DEET. Both the DEET and
DEET Free repellents are available in a variety of containers, including a six-ounce aerosol spray and a unique
Go Ready™ spray pen. The Go Ready pen in small enough to fit into a shirt pocket and can also be clipped to a
backpack or other gear so it’s readily available, when needed.
-more-
ADD ONE: Coleman Repellents/Comprehensive Protection
The area and gear category within the Coleman Repellents line includes three new products: a 40-Hour
Citronella Lantern; a Yard & Camp Fogger; and a Gear & Clothing Insect Treatment. The long lasting and
pleasantly-fragrant citronella lantern incorporates the classic look and easy-to-transport design of the Coleman
Northstar® Lantern – a familiar companion to countless campers and other outdoor enthusiasts around the globe.
The Yard & Camp Fogger comes in a 16-ounce spray, which effectively repels and kills bugs when applied
around the perimeter of an outdoor area, and the Gear & Clothing spray can be used to keep bugs away from
nets, tents, sleeping bags, and clothing for as long as two weeks.
The final product category in the Coleman Repellents line – outdoor accessories – includes the following helpful
products:
•
SPF 30 Sunscreen in Go Ready Spray Pen
•
Hand Sanitizer in Go Ready Spray Pen
•
Hand Soap Sheets
•
Camp Soap Sheets
•
Cooler & Gear Deodorizer
For additional details about any of the products in the Coleman Repellents line, please call 1-800-558-6614 or
visit ColemanRepellents.com. Those interested can also visit the Coleman Repellents blog, where they can
learn more about “Bugsy” – the official mascot of Coleman Repellents. Of course, consumers are also
encouraged to connect with Coleman Repellents via Facebook, Twitter and YouTube to keep abreast of the
latest product news and updates. Links to all three social communities can be found on the primary Coleman
Repellents Website.
About Wisconsin Pharmacal Company, LLC:
Wisconsin Pharmacal Company is a Coleman licensee and the exclusive manufacturer and distributor of Coleman
Repellents. The company’s complete portfolio of outdoor brands also includes: Potable Aqua® water purification tablets,
StingEze® insect bite relief products, Atwater Carey® first aid kits, and BAITMATE® fish attractants. For more details,
please visit www.PharmacalWay.com.
About The Coleman Company, Inc.:
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc. helps people
have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products
include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills
under the Coleman® brand. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and
fishing gear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog
Gear®, and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden
Corporation and can be found online at www.coleman.com.
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