Annual Report - PDF
Transcription
Annual Report - PDF
CIVIL WAR TRUST ANNUAL REPORT 2011 (Cover Photo) Winner, 2011 Photo Contest First Place – Battlefields: Antietam Landscape – Early Morning Fog, Antietam National Battlefield, Sharpsburg, Md. PAULA MANSFIELD T a bl e C on t en ts of The Trust Imperative 2 Message from Headquarters 6 Board of Trustees 7 Preservation Victories 8 Partners in Preservation 14 Education Programs 17 In the News 21 Annual Conference 25 Perryville Battlefield State Historic Site, Perryville, Ky. View of Union artillery position on Parson’s Ridge. STEVEN STANLEY 2 0 1 1 A N N U A L R E P O R T Prudent Stewardship 28 Financial Highlights 29 1 T h e T rust I m per ati v e As we commemorate the Civil War sesquicentennial, we believe that it is our time to create a legacy of battlefield preservation . . . O ne hundred and fifty years ago, Civil War soldiers never would have thought that the land on which their friends fought and died would one day be threatened with development and sprawl. Yet today, thousands of acres of battlefields are in danger of being destroyed forever by sprawling shopping centers and housing complexes. The Civil War Trust has made it its mission to save those acres of battlefields where history was made, before it is too late. While the pace of development may have slowed in the past few years, it remains a force that will quickly swallow acres of battlefield land if we do not act fast. The Civil War Trust understands that we must work quickly to save the remaining land hallowed by the blood of more than 620,000 American soldiers who lost their lives in the Civil War. If not preserved, America’s remaining unprotected Civil War battlefield land will be destroyed within the current generation. Third Place Winner, 2011 Photo Contest - Preservation Threats: East Cemetery Hill, Gettysburg National Military Park, Gettysburg, Pa. KISHA TRACY 2 In 2011, the Civil War Trust made great strides in saving this land by preserving 2,042 acres at 26 battlefields in 12 states. These tracts are part of such great battlefields CIVILWAR.ORG | CIVIL WAR TRUST Fort Sumter in ruins, taken by George N. Barnard in April 1865. LIBRARY OF CONGRESS 2 0 1 1 A N N U A L R E P O R T 3 as Gettysburg, Franklin, Shiloh, Chancellorsville and Manassas, and are essential to telling the story of the Civil War. Our preservation strategy is both proactive and effective. We preserve land by buying it from willing sellers or by donation. By acquiring the land outright, we can ensure that it is preserved and that development threats will not destroy it. We also protect land through acquiring conservation easements on tracts we do not own, ensuring that these tracts will remain in their current state, and will never be developed. In addition to saving hallowed ground, we also believe that there is a great need to educate the public about the importance of the Civil War. We are dedicated to interpreting the War and its significant battles, and we do so for teachers, students, and the public through technological resources and innovative methods, including our state-of-the-art website and battle apps. We could not fulfill our mission without the support of our 55,000 dedicated and generous members and our important preservation partners. Our members are incredibly committed to our cause, and we are continually impressed by their passion for preservation and their knowledge of the Civil War. As we commemorate the Civil War sesquicentennial, we believe that it is our time to create a legacy of battlefield preservation so that future generations can understand the lessons and importance of the conflict our nation endured 150 years ago. Our Mission: The preservation of America’s significant Civil War battlefields by protecting the land, and educating the public about the vital roles those battlefields played in directing the course of our nation’s history. 4 CIVILWAR.ORG | CIVIL WAR TRUST Grand Prize Winner, 2011 Photo Contest: Fort Sumter National Monument, Charleston, S.C. 2009 2ANNUAL REPORT 0 taken 1 1 A Non NU A L R12, E P2011, O R T during the 150th anniversary of the firing on the fort. Photo was April ANDY HOUSE 55 M es sage F rom H e a dqua rt ers A L ett er from t h e P r e si den t . . . we can create a permanent memorial that will not only benefit future generations, but also stand the test of time. D ear Friends, In 2011, the Civil War Trust once again had a successful year, due to what I believe to be a new era of enthusiasm for battlefield preservation. This new era comes as we all realize that the time we have to save threatened battlefields is short, due to sprawl and increasing land prices. The Civil War Trust is well positioned to build on its past successes by preserving many more thousands of threatened acres as we commemorate the Civil War sesquicentennial. To truly capitalize on our past work with future successes, we have announced an unprecedented capital campaign, with the goal of saving an additional 20,000 acres over the course of the 6 sesquicentennial. We have named this effort Campaign 150: Our Time, Our Legacy because we understand that it is our generation’s responsibility to step up and save these battlefields now. We must save this land so that we can create a permanent memorial that will not only benefit future generations, but also stand the test of time. In the pages of this Annual Report, you will see how we answered the call for battlefield preservation and Civil War education in 2011. We have highlighted some of our battlefield preservation victories, as well as the education programs that build on those victories through interpretation and increased educational opportunities for teachers, students and the public. We also highlight some of our successful efforts working with our preservation partners, our positive media coverage and our great events. CIVILWAR.ORG | CIVIL WAR TRUST As we move forward through the sesquicentennial, we will continue to build on the successes of each year, such as reaching the milestone of saving 32,000 total acres in 2011. Thanks to all our members and preservation partners for working with us to create a collective legacy of battlefield preservation. Sincerely yours, Jim Lighthizer President Cold Harbor, Richmond National Battlefield Park, Richmond, Va. CIVIL WAR TRUST Board of Trustees Henry E. Simpson, Chairman Michael Grainger, Vice-Chairman William W. Vodra, Secretary Harrison M. Bains, Jr., Treasurer O. James Lighthizer, President Mary Munsell Abroe Trace Adkins Don Barrett Cricket Bauer Edwin C. Bearss 2 0 1 1 A N N U A L R E P O R T Kirk J. Bradley Paul W. Bryant, Jr.* Walter W. Buckley, Jr. Carlton W. Crenshaw Jeff Dahlgren Beverly M. DuBose, III Bruce C. Gottwald William J. Hupp Thomas H. Lauer Duke R. Ligon Jeffrey P. McClanathan John L. Nau, III* Stephan F. Newhouse Libby O’Connell Jeff Rodek J. Dennis Sexton Jeff Shaara Doug Walker W. Denman Zirkle * Chairman Emeritus 7 P r eservation Victor ies . . . the Civil War Trust permanently protected 2,042 acres at 26 different battlefields in 12 different states . . . I n 2011, the Civil War Trust permanently protected 2,042 acres at 26 different battlefields in 12 different states, adding to the more than 30,000 acres already saved by the Trust. A few notable land preservation victories of 2011: Prior to the preservation of the Gettysburg Country Club tract, this portion of Willoughby’s Run was outside of the Gettysburg National Military Park boundaries. Gettysburg, Pennsylvania Perhaps the best-known of all Civil War battles, the Gettysburg Battlefield is the most hallowed ground in America for many people. In 2011, the Civil War Trust was able to save five separate parcels totaling just over 108 acres at Gettysburg. The majority of these properties are “in-holdings,” meaning they lie entirely within the authorized boundaries of the Gettysburg National Military Park, a status that has both advantages and drawbacks. While the land can quickly be fully integrated into the park and open to the public, it is not protected from development until acquired by the Civil War Trust or National Park Service. Also, “inholdings” are ineligible for funding under the American Battlefield Protection Program. This means that at times the Trust is left without a source for matching grants if the park does not have funding available. STEVEN STANLEY 8 CIVILWAR.ORG | CIVIL WAR TRUST Emanuel Harman Farm/ Gettysburg Country Club The largest of the properties that the Trust was involved in preserving in 2011 is the Emanuel Harman Farm. Located along Chambersburg Pike between McPherson Ridge and Herr’s Ridge, this land was the scene of intense fighting on July 1, 1863. Eight Confederate brigades totaling more than 15,000 soldiers — more than 20 percent of Lee’s entire army — were positioned on or fought on this land. Two units involved in the bloody fighting around Willoughby Run, the 26th North Carolina and 24th Michigan, each lost more men than any of the regiments in their respective armies at Gettysburg. For decades, this property was home to a nine-hole golf course, and, as a result, it is more commonly referred to as the Gettysburg Country Club. The purchase of this property was a top National Park Service priority, but the asking price was higher than the preservation community was able to pay. After years of ongoing negotiations, the Trust was able to help contribute financially, alongside its partners the Conservation Fund and the National Park Service, in the purchase of the land. The transaction was celebrated at a transfer announcement that drew Secretary of the Interior Ken Salazar to Gettysburg for the occasion. Other Gettysburg Acquisitions Simultaneous with the purchase of the Gettysburg Country Club 2 0 1 1 A N N U A L R E P O R T Along with the Gettysburg Country Club purchase, the Trust was also able to save the Josiah Benner Farm, which saw extensive fighting on July 1, 1863. CIVIL WAR TRUST property, the Trust raised enough money to purchase three other tracts elsewhere on the battlefield, which have since been transferred to the Gettysburg National Military Park. The nine-acre Josiah Benner Farm, located northeast of town near the banks of Rock Creek, includes an antebellum home that was used as a field hospital in the aftermath of the battle. The Trust also saved two small parcels on the Baltimore Pike immediately opposite the entrance to the park visitor center and, in the fall, helped the park acquire a half-acre tract on Granite Schoolhouse Lane. The Wilderness, Virginia The Battle of The Wilderness was the first engagement of Lt. Gen. Ulysses S. Grant’s 1864 Virginia Overland Campaign against Gen. Robert E. Lee 9 Saunder’s Field, The Wilderness Battlefield, Fredericksburg & Spotsylvania National Military Park, Fredericksburg, Va. CIVIL WAR TRUST and the Confederate Army of Northern Virginia. In recent years, The Wilderness has been considered one of the most threatened battlefield sites in the country, as local residents and preservation advocates have faced off against the threat of intense commercial development in adjacent portions of Fredericksburg & Spotsylvania National Military Park. Not all the news was dire, however, as the Trust was able to initiate projects to preserve two key portions of the battlefield. Saunder’s Field In October 2010, the Trust announced a $1 million fundraising effort to permanently protect 49 acres at Saunder’s Field, the very heart of The Wilderness Battlefield. Acquisition 10 of the tract has long been a priority for the preservation community, both for the intensity of the fighting that occurred there on May 5 and 6, 1864, and for its unique location, entirely surrounded by land owned and protected by the National Park Service. But, like the in-holding properties at Gettysburg, the project was ineligible for federal matching grant funds, leaving the Trust to raise the entire purchase price from private sources. Due to the outpouring of generous support from our members, we were able to announce that we had reached our fundraising goal in January 2011, enabling the Civil War Trust to make the acquisition. Grant’s Headquarters The second property is a 1.4-acre parcel associated with the site of Union commander Lt. Gen. Ulysses S. Grant’s daytime headquarters during the battle. The protection of this land was made possible through a partnership between the Civil War Trust and the Commonwealth of Virginia, which has made a strong commitment to pursuing battlefield preservation as a permanent legacy of the sesquicentennial. To help finance the project, the Trust received a $108,000 grant from the Commonwealth of Virginia’s Transportation Enhancement grant program, as well as a $50,000 grant from the Virginia Civil War Historic Site Preservation Fund. CIVILWAR.ORG | CIVIL WAR TRUST Perryville, Kentucky In the summer of 1862, Confederate Gen. Braxton Bragg launched an invasion of the key border state of Kentucky, hoping to divert Union attention from the Southern strongholds at Vicksburg and Chattanooga, as well as to encourage Bluegrass State volunteers to join the Rebel army. Over the years, the Trust has been deeply involved in preservation efforts at Perryville, greatly augmenting the state park there through cooperative projects. When the Perryville State Battlefield Historic Site was established on October 8, 1954, it encompassed only 18 acres. Today, the park has grown to encompass more than 890 acres of this historic battlefield — 439 of them protected in conjunction with the Civil War Trust. Among the most recent transactions was our purchase of just over 53 acres that were the scene of such intense fighting during the battle’s latter stages that the area came to be known as the “Slaughter Pen.” On this ground, the 22nd Indiana Infantry suffered a 65 percent casualty rate, the highest of any regiment at Perryville. It was here that Union commanders were able to cobble together a key defensive line that deterred any additional fighting, securing their victory. Acquisition of this parcel was a major step toward reaching our long-term goal of achieving a “critical mass” of preserved land at Perryville, so that visitors 200 years from now will be able to gain a deeper understanding of what unfolded there. 2 0 1 1 A N N U A L R E P O R T Perryville Battlefield State Historic Site, Perryville, Ky. View of Union artillery position on Parson’s Ridge. STEVEN STANLEY Cold Harbor, Virginia One of the final conflicts of the 1864 Overland Campaign, the Battle of Cold Harbor is remembered as one of the bloodiest, most lopsided engagements of the Civil War. In the summer of 2011, the Civil War Trust acquired a 0.6-acre parcel adjacent to land already owned by the National Park Service. The newly preserved property sits directly in Storm clouds loom over the Cold Harbor Battlefield in Virginia. MICHAEL MELFORD 11 the men were unable to hold the position, and 323 men fell killed or wounded. Gaines’ Mill, Virginia Fought on June 27, 1862, Gaines’ Mill was the third battle of the Seven Days Campaign. The well-preserved Union trenches on the Cold Harbor Battlefield in Virginia. CIVIL WAR TRUST the middle of the path followed by the 2nd Connecticut Heavy Artillery in its disastrous charge against the Confederate position at Cold Harbor on June 1, 1864. Initially raised as an infantry unit, the regiment had spent the majority of the war manning the defenses of Washington and had little training as frontline combat troops. Cold Harbor was the 2nd Connecticut’s first time under fire and, although they breached the Confederate works, In 2011, the Trust announced the opportunity to save this 285 acre tract, where Gen. Longstreet started his attack at Gaines’ Mill. 12 CIVIL WAR TRUST While it is an indisputably historic battlefield, until recently Gaines’ Mill had seen only limited preservation efforts. In the 1920s, eminent historian Douglas Southall Freeman and a group of local residents operating as the Richmond Battlefield Park Corporation purchased 60 acres south of Boatswain’s Creek at the site of the Union lines, where there had been considerable fighting. This land is now owned by Richmond National Battlefield Park. No further land was protected for more than 80 years, until in 2011, when our partners at the Richmond Battlefields Association saved a three-acre parcel adjacent to the Park Service land. That victory was compounded when the Civil War Trust announced the preservation of a nearly two-acre tract occupying a small hill directly adjacent to Boatswain’s Creek. The property represents the far western end of a thick body of woods that chewed up at least three Confederate brigades. The commands of Evander Law and John B. Hood bisected this ground in the final decisive charge that broke the Union line. As 2011 drew to a close, the Trust announced a tremendous new opportunity at Gaines’ Mill: the preservation of a pristine 285-acre property in 2012. When complete, this CIVILWAR.ORG | CIVIL WAR TRUST project will more than quadruple the amount of land saved at Gaines’ Mill. Cabin Creek, Oklahoma Cabin Creek was witness to both Union and Confederate victories. The first battle was fought on July 1-2, 1863, marking the first time in American history that black soldiers, members of the First Kansas Colored Infantry, fought shoulder-to-shoulder with white Union troops, repelling nearly 2,000 rebels. The second battle at Cabin Creek was fought on September 19, 1864, when a Confederate force of nearly 2,000 Texans and Native American troops, led by Brigadier Generals Richard M. Gano and Stand Watie, staged a raid that captured a bounty of 300 wagons, estimated at the time to be worth more than $1.5 million. The Civil War Trust, along with the Friends of Cabin Creek, the Oklahoma Historical Society and other preservation partners, successfully preserved a 43-acre parcel of battlefield land adjacent to the Cabin Creek Battlefield Park. The site played a role in both battles of Cabin Creek, and its preservation will enable historians to more thoroughly interpret the unique aspects of each engagement. The Trust hopes to build on this success with additional preservation victories at Cabin Creek. 2 0 1 1 A N N U A L R E P O R T Success Stories Battlefield State Hog Mountain Natural Bridge Resaca Perryville Fort DeRussy Wood Lake Bentonville Cabin Creek Gettysburg Fallen Timbers/Shiloh Fort Donelson Fort Sanders Franklin Parker’s Cross Roads Shiloh Breakthrough at Petersburg Chancellorsville Cold Harbor Gaines’ Mill Glendale/Deep Bottom I Manassas Thoroughfare Gap Tom’s Brook Trevilian Station The Wilderness Shepherdstown Total acres saved Ala. 40.00 Fla. 55.00 Ga.473.48 Ky.53.34 La. 15.40 Minn. 180.00 N.C.114.39 Okla. 87.70 Penn.108.32 Tenn. 150.53 Tenn. 1.40 Tenn. 68.87 Tenn.4.89 Tenn. 51.28 Tenn.0.92 Va. 19.57 Va.0.75 Va. 6.11 Va. 1.81 Va. 102.16 Va.42.86 Va. 109.00 Va. 289.58 Va. 1.00 Va. 50.68 W.Va.13.30 Value of land saved Trust outlay net of grants Leverage factor Acres 2,042.34 $18.3 million $3.3 million 5 to 1 13 Pa rtn ers in P r eservation The Trust is proud to have shared a number of its accomplishments . . . with partners from across America. W hen presenting the Civil War Trust with the National Park Service’s Partners in Conservation Award during the closing days of 2010, Secretary of the Interior Ken Salazar credited the Trust with compiling what he called “an outstanding record of saving America’s battlefield landscapes.” Our recipe for success, National Park Service director Jon Jarvis later explained, was a simple one: “Forging effective partnerships that unite diverse parties in a common objective.” This formula proved just as fruitful in 2011. The Trust is proud to have shared a number of its accomplishments over the course of the past year with partners from across America — and is pleased to be able to recognize a few of these friends below. Friends of Cabin Creek Secretary of the Interior Ken Salazar observes as National Park Service director Jon Jarvis addresses the crowd during the press conference announcing the transfer of the Gettysburg Country Club tract to the NPS. STEVEN STANLEY 14 The Cabin Creek Battlefield in northeast Oklahoma was, in 1863, witness to a significant Union victory in Indian Territory that featured black soldiers fighting shoulder-to-shoulder with white troops for the first time in American history. Together with the Trust and the Oklahoma Historical Society, the Friends of Cabin Creek helped preserve a 43-acre parcel of battlefield land critical to interpreting both battles of Cabin Creek. CIVILWAR.ORG | CIVIL WAR TRUST Jefferson County Historic Landmarks Commission With help from the Trust, West Virginia’s Jefferson County Historic Landmarks Commission acquired the significant 18-acre Old Cement Mill tract in Shepherdstown. Located directly on the Potomac River, this property includes the ruins of the 1829 cement mill that sheltered troops during the battle, a conflict that would ultimately lead President Lincoln to relieve Maj. Gen. George McClellan from his command of the Union army. Funding for this purchase was also provided by a West Virginia Transportation Enhancement grant, as well as grants from the Shepherdstown Battlefield Preservation Association and the Save Historic Antietam Foundation. Kentucky Department of Parks State park officials, like their counterparts at the national level, are essential to the Trust’s mission. In 2011, the Kentucky Department of Parks worked closely with the Trust on its preservation efforts at Perryville — and served as the linchpin through three separate transactions that allowed for the acquisition of critical battlefield land. It was at Perryville that, on October 7, 1862, Union Maj. Gen. Don Carlos Buell halted Confederate Gen. Braxton Bragg’s invasion of Kentucky, claiming a strategic victory that ended the Confederate offensive and allowed the Union to retain control of the state through the war’s end. 2 0 1 1 A N N U A L R E P O R T Legacy Parks Foundation This Knoxville, Tennessee – based nonprofit led an effort to purchase an approximately 70-acre property associated with the November 25, 1863, fighting on Working with our partners at the Kentucky Department of Parks, the Trust has preserved land at the Perryville Battlefield and at the Richmond Battlefield (above). CIVIL WAR TRUST Armstrong’s Hill, site of the Confederate defeat that derailed Lt. Gen. James Longstreet’s Knoxville Campaign. The parcel had previously been slated for condominiums. Following the Civil War Trust’s public commitment of $10,000 to help fund the landmark acquisition, Trust President Jim Lighthizer praised the Foundation, calling it “a great champion” for East Tennessee’s multitude of irreplaceable historic and natural sites. National Park Service Foremost among our allies is the Trust’s perennial preservation partner in the federal government. Year after year, the Park Service – led American Battlefield Protection Program provides our 15 organization with crucial matching funds to preserve threatened battlefield land outside park boundaries. In addition, the expertise of countless Park Service officials ensures that the Trust is able to quickly pinpoint the most pressing preservation priorities in and around battlefield parks nationwide. Save the Franklin Battlefield, Inc. In collaboration with the Trust and the American Battlefield Protection Program, this Tennessee nonprofit successfully preserved a key five-acre property on the battlefield at Franklin, a site in a near-natural state, which surely would have been swallowed up by nearby development if it had not been preserved this year. Another addition to what the National Park Service has dubbed “the largest battlefield reclamation in North American history,” this tract was the site of Confederate Maj. Gen. Edward C. Walthall’s costly advance against the Union left flank at Franklin on November 30, 1864. Wilderness Battlefield Coalition Members of the group No Casino Gettysburg were recognized at the Annual Conference for their fight against a proposed casino that threatened Gettysburg NMP. CIVIL WAR TRUST No Casino Gettysburg This network of concerned citizens in Gettysburg, Pa., has long worked handin-hand with the Trust to prevent the construction of a casino adjacent to the hallowed ground that is the location of the biggest and bloodiest battle of the American Civil War. On April 14, 2011 — in a testament to No Casino Gettysburg’s tireless efforts — the Pennsylvania Gaming Control Board issued the Gettysburg casino proposal a fatal blow, awarding the state’s final Category III gaming license to the architects of a competing casino project elsewhere in the state. 16 Following Walmart’s announcement in January 2011, that it would not build its newest superstore on The Wilderness Battlefield, the Wilderness Battlefield Coalition did not simply declare victory. Instead, the Coalition — which includes the Trust, the Friends of Wilderness Battlefield, the National Trust for Historic Preservation, the Piedmont Environmental Council and the National Parks Conservation Association — immediately got back to work, spearheading an ongoing cooperative study aimed at helping the local government balance preservation with economic development at the entrance to the battlefield. CIVILWAR.ORG | CIVIL WAR TRUST E ducation P rogr a ms The Trust focused its educational efforts on five major areas: battlefield interpretation, the classroom, the web, events and print media. I n 2011, the Civil War Trust continued in its role as the premier organization working to educate the public about the Civil War and its battlefields. Major advances in the Trust’s education programs included the release of the Civil War Curriculum, the expansion of the Teacher Institute series and continuing work on interpretation and content for the Trust’s new Battle Apps. The Trust focused its educational efforts on five major areas: battlefield interpretation, the classroom, the web, events and print media. Battlefield Interpretation In 2011, the Trust opened our Mine Run: Payne’s Farm Battlefield, consisting of 12 wayside signs along a 1.5-mile walking trail. We also provided content in support of the Trust’s smartphone-based Battle Apps, including the Fredericksburg, Bull Run and Chancellorsville Apps. Along with our interpretive battlefield 2 0 1 1 A N N U A L R E P O R T exhibits, both virtual and physical, we hosted battlefield-based tours for members at a variety of events. The Classroom The Trust’s educational approach relies on teachers as the means to reach as many young people as possible. Each of the thousands of teachers we engage yearly has the potential to reach hundreds of thousands of students in the years to come. The educational resources we provide to these teachers include our new Civil War Curriculum, the Teacher Institute series, the Traveling Trunk program and our many web-based resources. 17 goals for teaching the Civil War; each goal is accompanied by a lesson plan, historic documents and presentation materials. Developed at three different levels — elementary, middle school and high school — the Civil War Curriculum provides teachers with the opportunity to use quality materials while maintaining flexibility for their own unique classrooms. In addition, our Curriculum in a Haversack, a printed curriculum accompanied by replica Civil War artifacts, remains a key educational resource and is available for order online. West Springfield High School students used the Civil War Trust Gettysburg Battle App to find the Strong Vincent marker on the battlefield. CIVIL WAR TRUST These tools not only serve as our primary conduits of learning, but also consistently reinforce the Trust’s educational mission. In 2011, we released our new Civil War Curriculum, now available for free through civilwar.org. The curriculum involves a set of nine Teachers at the 2011 Teacher Instiute in Boston listen to NPS ranger Dana Smith giving a tour of the Beacon Hill area. CIVIL WAR TRUST 18 Also in 2011, we expanded the Teacher Institute to include a series of regional events happening across the country. The Institutes help broaden our reach to new areas of the country, provide educators nationwide with content knowledge and create awareness of local Civil War resources available to teachers. The Web Civilwar.org remains our most effective broad-based platform to educate people of all ages. During each month of 2011, tens of thousands of unique individuals visited our website to read about topics ranging from battlefields to education to land preservation. Among the most popular offerings on civilwar.org are our maps, free downloadable lesson plans, historic documents and battlefield hubs. The superior depth and breadth of the material on our website both reinforces the Trust’s educational mission and allows us to remain the leader in Civil War education and preservation. CIVILWAR.ORG | CIVIL WAR TRUST Events At every Civil War Trust event, whether an education-specific event such as the Teacher Institute or a general gathering like our Annual Conference, we take the opportunity to maximize learning for our members and the public. At both the 2011 Annual Conference in Manassas, Va., and the Grand Review in Chattanooga, Tenn., we offered battlefield tours, panels and follow-up content on our website. For example, the Annual Conference in Manassas featured tours at seven different Civil War sites, as well as a Trust-moderated panel with some of the most respected Civil War minds in the country, including John Hennessy, Richard Sommers and Ed Bearss. Print Media Traditional media remains a successful avenue for the Civil War Trust’s educational efforts. In 2011, the Trust published a special guidebook for the 150th anniversary, The Civil War 150: An Essential To-Do List. Designed to capitalize on increased interest in the Civil War during the sesquicentennial, the book provides a guide to 150 things to see and do to learn more about the Civil War. The Civil War 150 is accompanied by a companion piece on the web. 2 0 1 1 A N N U A L R E P O R T At the 2011 Annual Conference, Civil War Trust members visited the Manassas National Battlefield Park visitors center. BRUCE GUTHRIE Throughout the year, in each of these five areas the Trust provided superior historical content, increased its reach and sought to make Civil War education interesting and fun. The result was an unmatched education program that reinforces the goals of the Civil War Trust. Thanks to the Trust, thousands of adults and children learned more about the Civil War in 2011. This increased historical awareness will, in turn, encourage our members and the public to more fully engage with and support the Trust’s preservation mission. 19 H a llow ed G rou n d Each season, Civil War Trust members and supporters open their mailboxes to find a copy of Hallowed Ground, our award-winning quarterly magazine. Filled with details of the latest victories for battlefield preservation and discussion of new threats on the horizon for those historic landscapes, the magazine is the best way for members to stay abreast of all our projects and programs. Each issue also boasts feature articles written by eminent historians, profiles of some of our valued preservation partners across the country and exclusive glimpses of letters, pictures and artifacts from some of the nation’s premier collections. In 2011, Hallowed Ground invited readers to explore the sesquicentennial by focusing on events that occurred 150 years prior. In the spring, readers prepared for our upcoming annual conference by exploring the First Battle of Manassas, while the summer issue took them to the Western Theater to learn about the Battle of Wilson’s Creek. The fall issue explored the volatile political situations surrounding the formation of the future state of West Virginia and offered historical perspective on the preservation movement as the Trust began our capital campaign, Campaign 150: Our Time, Our Legacy. In the winter issue, readers steamed along the Tennessee and Cumberland Rivers to learn about the strategic significance of the Forts Henry and Donelson. In July, Hallowed Ground received its third consecutive Grand Award for overall achievement in the 2011 Apex Awards competition for publication excellence. This coveted award — one of only 100 bestowed out of more than 3,300 entries — recognized the magazine’s editorial quality, design and effectiveness in communicating to its niche audience. In their comments, the judges wrote that the magazine was a “wonderfully illustrated tour de force.” Regardless of praise, however, we continue to work to ensure the highest quality product is provided to our members, and we constantly look for ways to improve various aspects of the magazine from content to design to speed of delivery. In our quest to make sure that each subsequent issue is better than previous ones, we welcome comments and suggestions of future themes to explore. Have an idea for Hallowed Ground? Send us your suggestions at HallowedGround@ civilwar.org. 20 CIVILWAR.ORG | CIVIL WAR TRUST I n T h e N ews Positive news coverage . . . educates the public at large about our preservation mission. O ne of the most powerful tools in our preservation arsenal is our ability to draw media attention to the plight of our nation’s endangered Civil War battlefields. Positive news coverage not only raises the organization’s profile and attracts new members, it also educates the public at large about our preservation mission. This is a particularly effective tactic during the sesquicentennial, as public interest in the Civil War is naturally raised during this anniversary period. Because we believe that our members’ donations should be used to purchase hallowed ground, the Civil War Trust rarely allocates funds for media outreach or advertising, except at the donor’s request. Instead, we focus our attention toward prominent earned media placements in support of our larger mission at the national, regional and local levels. In 2011, the Trust appeared in 2,619 news stories, in addition to numerous Internet appearances. We estimate that these stories reached 138 million readers, took up 13,000 inches of newsprint and were equivalent to more than $1 million in paid advertising. 2 0 1 1 A N N U A L R E P O R T In 2011, the Trust saw the successful conclusion of two lengthy advocacy campaigns to protect hugely significant battlefields from inappropriate development. On January 26, officials representing Walmart, the world’s largest retail corporation, Board Member Trace Adkins speaks made a stunning during a press conference announcing the Trust’s Campaign 150. CIVIL WAR TRUST announcement inside an Orange County, Va., courtroom: after more than two years of controversy, culminating in a lawsuit brought by local residents and preservationists, they would voluntarily relocate their store away from The Wilderness Battlefield. News of Walmart’s “surrender” appeared across the country. Then, on April 14, the Pennsylvania Gaming Control Board voted to reject a proposal that would 21 The Free Lance-Star have opened a casino just a half mile from Gettysburg National Military Park, which the Trust and its partners had fought vigorously. 22 The summer was a busy one for the Trust as, on June 30, we officially launched Campaign 150, our $40 million sesquicentennial fundraising effort, with an event at Gettysburg featuring Pulitzer Prize–winning historian James McPherson and country music superstar Trace Adkins. Three weeks later, we gathered on the Manassas Battlefield to begin commemorations of the battle’s 150th anniversary by officially transferring land into the National Park and kicking off a major fundraising campaign to protect additional land nearby. Another major source of news coverage throughout the year was the growth of the Trust’s library of Battle Apps, GPS-enabled mobile battlefield tours for smartphones. In May, we unveiled an app that covered the entire Fredericksburg Battlefield, from Marye’s Heights, to downtown, to the Slaughter Pen Farm, with great fanfare in the regional media. In July, we released our Bull Run Battle App to coincide with the battle’s 150th anniversary, leading to widespread media coverage across the country, including a television news segment that was aired by scores of NBC-affiliate stations. At a series of news conferences throughout the year, the Civil War Trust was joined by a variety of prominent figures and elected officials who champion the cause. In March, we were part of an event at Gettysburg National Military Park to celebrate the protection of the Emanuel Harman Farm, more commonly known as the former Gettysburg Country Club, alongside our partners at the Conservation Fund, National Park Service officials and Secretary of the Interior Ken CIVILWAR.ORG | CIVIL WAR TRUST Salazar. In the weeks around the Manassas anniversary, the Trust was involved in events for our new Battle App and a land transfer that featured National Park Service director Jon Jarvis, Virginia’s Secretary of Natural Resources Doug Domenech and Secretary of Transportation Sean Connaughton, Prince William Board of County Supervisors member John Stirrup. Later in the year, we hosted Secretary Connaughton, Virginia Director of Historic Resources Kathleen Kilpatrick and Orange County Supervisor Lee Frame at Ellwood Manor on the Wilderness Battlefield to announce state preservation grants that would protect properties, including the nearby Grant’s Headquarters site. The Daily Progress While nearly every Trust land acquisition campaign receives coverage in at least the local media, one in particular gained a national audience in 2011: our effort to buy 285 acres on the Gaines’ Mill Battlefield near Richmond, Va. After an Associated Press reporter joined Trust staff and a trio of experts in Civil War ballooning as they explored the tract, hoping to determine definitively whether it played a pivotal role in the development of military aeronautics, the resulting feature-length article brought attention to both this often-ignored aspect of Civil War history and our preservation project when it appeared in newspapers across the nation Thanksgiving weekend. 2 0 1 1 A N N U A L R E P O R T People’s Choice Winner, 2011 Photo Contest: Horse Artillery, Manassas, Va. (above) JOANNE MARGARET HYNES-HUNTER 23 E m br acing N ew T ech nology The Web In 2011, the Trust saw a year of great growth for our web platform. The amount of visitor traffic to Civilwar.org in 2011 was more than double that of 2010, reaching 1.3 million unique visitors. Our contentrich website continues to connect with a wide range of people searching for Civil War–related information, maps, articles, photos, historian videos, biographies, primary sources, lesson plans and more. Our most popular website sections are our iconic battle maps, informative battlefield pages and our ever-expanding educational resources. We also launched an updated Civil War 150 section, complete with a Civil War timeline and full event calendar – a top search result for all sesquicentennialrelated search inquiries. We have greatly enhanced our travel-related resources through the launch of our Essential To-Do List, which has hundreds of Civil War destinations and activities to peruse. The Trust’s online fundraising also proved strong in 2011. Our wide range of online giving options has allowed many of our members and supporters to make gifts through the website. Our expanded “Give an Acre,” sustainer gift options, Text to Give and our monthly Color Bearer 24 payment program have helped many to tailor their gifts in the way that best suits their interests and capabilities. Social Media Our fastest growing digital platforms have been our Facebook page and Twitter account. Facebook’s viral growth to hundreds of millions of active users has helped the Trust’s page gain more than 70,000 followers — more than most Civil War armies! We continue to experiment with a wide range of fundraising, educational and outreach efforts to see what sorts of engagement work best with this newfound set of followers. We have also become an active user of Twitter and continue to explore ways to share not only the Trust’s work but also facts about Civil War history in tweets that are no more than 140 characters in length. Battle Apps The Trust had an active year on the Civil War Battle App front. In 2011, we were able to launch three new Battle App offerings — Fredericksburg, Bull Run and Chancellorsville. Thanks to the growing popularity of these offerings and meteoric growth in smartphone adoption, we saw total Battle App downloads cross the 35,000 mark for the year. Each of our releases has been met by an enthusiastic audience that continues to give us high marks and top reviews. In late 2011, we developed our first Battle App for the Android universe. We are already hard at work on converting our entire Battle App library to Android, and we are also working on iPad native versions of our offerings. CIVILWAR.ORG | CIVIL WAR TRUST A n n ua l C on fer ence “I enjoyed this experience very much. I am so proud to be part of this group and to share, even a modicum of the credit, for saving our battlefields.” 2011 Annual Conference Participant I n May, Civil War Trust members and friends gathered in Manassas, Va., for the organization’s 12th annual conference. The conference, To the Gates of Washington: The Battles of Manassas, was once again a huge success. With more than 350 people in attendance (an increase of more than 50 participants from the 2010 conference), this annual event continues to grow and is a highlight for our members and staff alike. Sommers provided a great deal of insight into the Battles of First and Second Manassas. Moderator Garry Adelman summarized the discussion and took written questions from audience members. On Thursday evening, members of The Color Bearer Society were treated to dinner and remarks by Jim Lighthizer on the successes of the organization in the past year, as well as the announcement Thursday morning’s Color Bearer tour kicked off the conference activities with tours to Rappahannock Station and Bristoe Station. For those not on the tours, a variety of historians and authors offered lectures about various aspects of the Civil War, including Tempest at Ox Hill: The Battle of Chantilly by David Welker and Insights into the Battle of First Bull Run by Bradley M. Gottfried. At the opening luncheon, President Jim Lighthizer took the opportunity to present our annual awards to partners and supporters who have made important contributions to the cause of battlefield preservation over the past year. After lunch, prominent historians Edwin C. Bearss, John Hennessey and Richard 2 0 1 1 A N N U A L R E P O R T Bobby Krick leading the tour at the Stone Bridge on the Manassas Battlefield during the 2011 Civil War Trust Conference. BRUCE GUTHRIE 25 attendees who wanted to take in all that our nation’s capital has to offer. We always have tour offerings centered around a variety of themes, so feel free to bring friends next year, even if they are not solely interested in the Civil War! Ed Bearss leading the Color Bearers on a tour of the Bristoe Station Battlefield. CIVIL WAR TRUST of Campaign 150: Our Time, Our Legacy — a five year capital campaign, which is now underway. Following Lighthizer’s remarks, Robert K. Krick presented a talk titled The Metamorphosis in Stonewall Jackson’s Image. On Friday and Saturday, conference attendees took part in a variety of battlefield tours around Manassas. Attendees had many choices, including: The Battle of First Manassas bus and hiking tours, The Battle of Second Manassas bus and hiking tours, The Battle of Brandy Station tour, Stonewall Jackson at Manassas tour and Manassas: Then and Now photo tour. Participating historians included Edwin C. Bearss, Garry Adelman, John Hennessey, Clark B. Hall and Robert E. L. Krick. There were also two alternate tours: Washington, DC Today and Mount Vernon. These two tours offered something for conference On Friday evening, guests enjoyed Garry Adelman’s Manassas Photo Extravaganza. Garry provided a humorous and informative presentation of photographs in 3-D taken during the Civil War. Saturday evening’s dinner banquet was followed by President Jim Lighthizer’s presentation of more annual Preservation Awards. Recipients expressed their heartfelt appreciation for the work that the Civil War Trust does, and that they are glad to be part of such an important movement. After a weekend of Civil War history and camaraderie, the conference came to a close on Sunday morning with a breakfast during which members were able to ask questions of the Civil War Trust staff about the state of the organization. The Civil War Trust particularly wants to thank our sponsor, History™, Manassas National Battlefield Park and our wonderful historians and photographers who, as always, donated their time and talent to make the event a true success. The 2012 conference will focus on the Seven Days Campaign and will run from June 6-10 in Richmond, Va. For more information visit our website: civilwar.org/annualconference. “The tours were excellent! I’ve visited Manassas many times over the years and still learned a great deal at this conference.” 2011 Annual Conference Participant 26 CIVILWAR.ORG | CIVIL WAR TRUST 2011 Civil War Trust Award Winners “The work done by the Civil War Trust would simply not be possible without the efforts of these men and women. They are often the unsung heroes of historic preservation, but I am confident that their work will be felt for generations to come.” Jim Lighthizer, President Civil War Trust The 2011 award winners include: ■ Shelby Foote ■ National Leadership Preservation Award: Representative Legacy Award: Frank Wolf, Virginia Julian Bibb (photo 1), (photo 5). a driving force behind 1 the work of Franklin’s ■ Brian C. Pohanka 5 Preservation Charge in Tennessee. Organization of the Year Award: Robert Rosenbaum No Casino Gettysburg. (photo 2), chief counsel ■ National Park Service for the plaintiffs Preservationist of the in the “Wilderness 2 Walmart” lawsuit. Year Award: John Howard, retired superintendent, Jeff Griffith (photo 3), Antietam National creative director for 6 Battlefield (photo 6). the Gettysburg casino ■ Preservationist Teacher of the Year Award: volunteer advocacy campaign. 3 ■ Carrington Richard Deardoff, Kettle Run High School and Lord Fairfax Community College, Virginia. ■ Discovery Trail Site of the Year Award: Williams Battlefield The White Oak Museum in Falmouth, Virginia. Preservationist of ■ Reenactment Unit of the Year Award: Civil War the Year Award: The Dance Foundation and its performing troupe, the Wilderness Walmart Plaintiffs (photo 4): 4 Curtis Abel, Dale Victorian Dance Ensemble. ■ Civil War Roundtable of the Year Award: Bull Brown, Sheila Clark, Susan Caton, Dwight Mottet, Craig Rains and Run Civil War Round Table of Virginia. Friends of Wilderness Battlefield. 2 0 1 1 A N N U A L R E P O R T 27 P ru den t S t ewa r dship Charity Navigator . . . has given the Civil War Trust its highest possible rating of four stars for the third year in a row. I n 2011, the Civil War Trust’s costs for administration and fundraising remained well below industry averages, at just 3.4 percent and 11 percent respectively. These percentages represent how efficient we are as an organization, thanks to our prudent fiscal management and our small, hardworking staff. We are also grateful for our dedicated membership base, which continues to be a reliable source of support. Highlights of the audited financial statements in this report outline our major sources of revenue and expense. Year-end assets of preserved battlefield land were $66,061,072, representing the value of the land owned by the Trust at the end of 2011. This is land we have purchased and preserved, but that we have not yet been able to donate back to organizations such as the National Park Service or various state park systems. Charity Navigator, the nation’s largest third-party charity evaluator, has given the Civil War Trust its highest possible rating of four stars for the third year in a row. Charity Navigator rates organizations based on how efficiently they use donations, how they have sustained their programs over time and their level of commitment to good governance and best practices. The Civil War Trust rates very high in the category of accountability and transparency as well as financial health. The Trust is a member of the Independent Charities of America and is proud to take part in workplace giving campaigns such as the Combined Federal Campaign. The Trust is also a Valued Partner of the Guidestar Exchange, which means that we have shared a large amount of up-todate information on the Guidestar website for all donors to see. Support with Confidence Learn About Our Rating 28 CIVILWAR.ORG | CIVIL WAR TRUST F ina nci a l H igh lights Multiplying Resources The Civil War Trust is unique in that we are able to multiply almost every dollar we receive from our donors with matching funds granted to us from our preservation partners. We work closely with our partners such as the American Battlefield Protection Program at the National Park Service, as well as other state and local governmental agencies and foundations, to ensure that we can leverage our members’ donations to the greatest extent possible. In 2011, our average leverage factor was 5:1. This means we were able to multiply every dollar that our donors gave us to purchase land by a factor of 5, thereby greatly increasing each dollar’s effectiveness. REVENUES, GAINS AND OTHER SUPPORT 2011 2010 Private Sector Revenue including membership dues and contributions $13,684,431$12,200,540 EXPENSES Programs $7,215,156 $6,938,994 Administration $286,583 $306,964 Fundraising $927,181 $832,033 Total $8,428,920$8,077,991 Year-end asset value of preserved battlefield land owned by the Trust $66,061,072 One example of how we leveraged donations in 2011 was at the Mansfield Woods property at the Glendale/Deep Bottom I battlefield in Virginia, where the Trust saved 102.16 acres. The total transaction value of this parcel was $1.48 million, but the Trust’s net cost was only $158,000, thanks to matching grants from the American Battlefield Protection Program and from the Virginia Civil War Historic Preservation Fund, as well as a partial land donation. We are grateful to all our preservation partners for so generously supporting our work through these matching-fund opportunities. We share our successes in saving more than 32,000 acres with all of our partners and look forward to continuing these relationships into 2012 and beyond. 2 0 1 1 A N N U A L R E P O R T 29 30 First Place Winner, 2011 Photo Contest – High C I V I LSchool: W A R . OThe R G Firefighters, | CIVIL WAR TRUST Gettysburg National Military Park, Gettysburg, Pa. JOSH GUTMAKER Join the Fight - Help Save Our History DONATE • Make a cash gift toward your favorite battlefield, visit civilwar.org. • Make a charitable gift of stocks, bonds, or mutual funds. • Become a monthly sustaining member. • Give a gift membership. • “Give an Acre” and help preserve a battlefield. • Honor a loved one or ancestor with a tribute gift. • Purchase items with our Civil War Trust affinity card from CapitalOne. • On your cell phone text the word “CivilWar” to 50555 to donate $10.00. • Purchase items on Amazon.com by logging on through Civilwar.org/books to have Amazon donate a portion of your purchase to the Trust. LEGACY GIFTS • Remember the Civil War Trust in your will or trust. • Name the Civil War Trust as a beneficiary of your retirement plan or life insurance policy. WORKPLACE GIVING Ask if your workplace participates in these easy ways to give: • Corporate Matching Gifts. • Combined Federal Campaign for federal employees (the Trust’s CFC designation number is 11785) or state workplace campaign for state employees. SPEAK OUT AND GET INVOLVED • Call, write or e-mail your U.S. Representative and U.S. Senators and tell them to support Civil War battlefield preservation. Visit Civilwar.org/speakout for more information. • Take a walk . . . on a preserved Civil War battlefield! Enjoy the benefits of exercise while learning about our nation’s history. Even better, take a friend, a child or a grandchild! • Download one of our Battle Apps for iPhone and Android. • Volunteer to participate in Park Day. Thank you for your trust and support of our mission. When you make a gift to the Civil War Trust, you are making history by saving history. To learn more about our preservation efforts or to make a donation, please visit our website at Civilwar.org or contact us at 800-298-7878. Thank you! Support with Confidence Give with Confidence Learn About Our Rating NATIONAL HEADQUARTERS 1156 15th Street, NW Suite 900 Washington, DC 20005 202-367-1861 202-367-1865 fax MEMBERSHIP CENTER 1140 Professional Court Hagerstown, MD 21740 301-665-1400 301-665-1416 fax Civilwar.org