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Exhibitor ProsPEctus - Wisconsin Restaurant Association
Exhibitor Prospectus March 10-12, 2014 Milwaukee, Wisconsin www.everythingfoodservice.org The Power is yours March 10-12, 2014 Delta Center Milwaukee, Wisconsin Midwest Foodservice Expo (formerly Wisconsin Restaurant Expo) is a leading regional event that unites thousands of food and beverage professionals with foodservice suppliers under one roof to do business. New name, expanded focus The Midwest Foodservice Expo branding coincides with our commitment to further attendance growth and expand our focus in all foodservice markets. Where you’ll meet the right buyers Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face business. Nothing is more powerful than a handshake Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you, ready to talk business. Harness the power to build your business. Exhibit at the Expo. www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] Powerful Growth Proof that we’re growing • Number of unique attendees in 2013 was up 14% over prior year • Solid start with Monday’s attendance being up 30% • Show ended strongly with a 9% increase on Wednesday • Last year’s attendance over the three days was the highest counted since 2001 said 2013 was their first time attending the expo 60% of attendees reported our Expo was the ONLY show they attended Registration for the 3-day show in 2013 EXCEEDED 7,500 Includes only qualified attendees (NOT exhibitors, students, media, etc.) *All stats are based on attendance for the 2013 Expo www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] Powerful Draw Reach buyers from ALL of foodservice 49% Restaurant 19% 18% 15% Bar/Lounge Catering, Banquet & Mobile Institutional Cafeteria (including K-12 schools and colleges) 10% 9% Clubs & Recreation Bakery & Pastry Arts Hospital/Healthcare Hotel/Motel/Resort Coffee House Deli, Grocery & C-Store 5% 5% 4% 3% Attendees from the 2013 Expo were able to check up to three operation types when registering 57% of last year’s attendees had an alcohol license of attendees were business owners, executives, chefs and highly-placed managers Variety in Ownership 72%independent of F&B attendees came from single establishments 28% came from chain brands, franchises and establishments with multiple locations Figures based on attendees that identified themselves as a food and beverage outlet www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] Powerful Connections Seventeen organizations and associations held meetings and/or became promotional partners at our last Expo – a record number of industry partnerships. We bring these groups together under one roof to strengthen the industry as a whole and to create a more comprehensive selling experience for you. Groups that met and promoted attendance for last year’s show: Badger Chapter Club Managers Association of America American Correctional Food Service Association www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] Power Players Just a sample of our power buyers from the 2013 Expo RESTAURANTS A&W Restaurants Applebee’s Benvenuto’s Italian Grill Bianchini Restaurants Blue Ribbon Pub Buca Di Beppo Buck Bradley’s Buffalo Phil’s Pizza & Grille Café Manna Chancery Chili’s Cousins Subs Cracker Barrel Culver’s Darden Restaurants Del-Bar Eddie Martini’s Esquire Club Famous Dave’s Fleming’s Prime Steakhouse Food Fight Restaurant Group George Webb Corporation Gilles Frozen Custard Glass Nickel Pizza Co Kaminski Bros Chop House Karl Ratzsch’s Lowlands Group Mader’s Restaurant Mimma’s Cafe Mo’s… A Place for Steaks Moosejaw Pizza & Dells Brewing Co Nitty Gritty Outback Steakhouse Inc Perkins Ruby Tuesday Rocky Rococo Corporation Rosati’s Schreiner’s Restaurant Smoky’s Club Solly’s Grille Sprecher’s Restaurant and Pub Steren Management (McDonald’s) Supple Restaurant Group SURG Restaurant Group Texas Roadhouse TGI Fridays Titletown Brewing Co V&J Holdings Inc von Rutenberg Ventures Wisconsin Club SCHOOLS Culinary Institute America Fox Valley Technical College Kendall College Le Cordon Bleu Madison School District Milwaukee Public Schools University of Notre Dame University of Wisconsin System UW Madison Housing & Dining HEALTH CARE Aurora Health Care Froedtert Hospital Oakwood Village St Mary’s Hospital VA Medical Center UW Hospitals & Clinics LARGE-SCALE DINING Aramark A’viands Food & Management Compass Group/Eurest Services Food Services Inc Kimberly Clark Corp Kohl’s Corporate Headquarters Northwestern Mutual Rockwell Automation Sodexo US Navy WI Dept of Corrections ATTRACTIONS Apple Holler BMO Harris Bradley Center Chula Vista Resort Dubuque River Rides Fireside Dinner Theatre Geneva National Golf Club Harley-Davidson Museum Ho-Chunk Gaming Kalahari Resorts Knucklehead’s Bowling Center Marcus Theatres Miller Park Concessions Milwaukee Public Museum Potawatomi Bingo Casino Road America UW Athletics UW Union War Memorial Center WI Executive Residence Wisconsin Festivals Inc Wisconsin State Fair HOTEL/RESORT American Club Resort Best Western Inn on the Park Blue Harbor Resort & Spa Choice Hotels DoubleTree Hotel Heidel House Resort Hilton Hotels & Resorts HotelRED InterContinental Hotels Group Iron Horse Hotel Lake Lawn Resort Marcus Hotels & Resorts Marriott Osthoff Resort Radisson Hotels Sundara Inn and Spa Wyndham Hotel Group BAKERY Amazing Cupcake, LLC Grebe’s Bakery Molly’s Gluten Free Bakery O&H Danish Bakery Panera Paielli’s Bakery, Inc. Simple Simon Bakery Tamara’s Cakes CATERING Bartolotta Restaurant Group Best Events Catering Exceptional Events of Kenosha Food for Thought Grain Exchange Hyatt Regency Milwaukee La Sure’s Lee John’s Catering Levy Restaurants Saz’s Hospitality Group GROCERY / DELI Beans & Barley Grasch Foods Inc Metcalfe’s Market Outpost Natural Foods Willy St Coop Power of Competition Local businesses to large national suppliers (including manufacturers, distributors, food brokers, dealers and equipment reps) from 24 states and Canada exhibited last year. What happens if your competition is at our show, and you’re not? Acclaim Social AcclaimPOS Airgas National Carbonation Alsum Sweet Corn American Family Insurance Business Accelerator American Pressure Cleaning American Red Cross American Welding & Gas, Inc. Anheuser-Busch, Inc. Architectural Design Consultants, Inc. (ADCI) Arvco Container Corp. ATM Guys MN - IMS Audivero August Schell Brewing Company Averus Awning Sun Azar Nut Co. Badger Liquor: Wine and Spirits Badger Truck Center Bakers Best Baraboo Tent & Awning, Inc. Batzner Pest Management Bay Towel, Inc. Bayland Buildings, Inc. Beer Capitol BelGioioso Cheese Bi-State Point of Sale Solutions Blue Honey Bio-Fuels Boelter Bolzano Artisan Meats Brakebush Bros., Inc. Brighter Concepts Ltd Broaster Sales Bukacek Construction Bulldog Packaging, Inc. Cake Top Publishing, Inc. Capital Brewery Cash Register Service Co., Inc. Ceiling Pro Solutions Chicago Coffee Roastery, Inc. Chocolate Shoppe Ice Cream Clothes Clinic Linen & Uniform Rental CMF Entertainment, LLC/Bryant & Stratton College Coca-Cola Cook Specialty Co., Inc. Cornerstone Processing Solutions, Inc. Cozzini Bros. CPG Croix Valley Foods Croix Valley Foods CTL Foods, Inc. Davis & Associates, Inc. DeVere Company, Inc. Dexter-Russell, Inc. Dierks Waukesha Foods DigiCOPY, Inc. Donovan Food Brokerage Ecolab Edge One, Inc. Edward Don & Company Electro Kold Elegant Foods EWH Small Business Accounting S.C. Farmer Brothers Fein Brothers Firehouse Subs Focus on Energy Food Marketing Services Forest Floor Foods Friede & Associates G&K Services G2 Insurance Services, Inc. Glorious Malone's Fine Sausage GMB & Associates, LLC GNP Company Gonnella Baking Co. Goodwill Culinary Institute Gordon Food Service Grand A International Co., Inc. Grande Cheese Co. Graphic House, Inc. Great Lakes Distillery, LLC Grunau Company Gunderson Linen, Inc. Gust John Foods & Products Corp. Hanna-Young Happy Feet Heartland Payment Systems Highland Baking Co. Hospitality Services Corp iFranchise Group, Inc. iGiftback™ InTouch Communications IRS EP Great Lakes Area Jams, Jellies and More, LLC Jones Dairy Farm Karlsburger Foods, Inc. Kavanaugh Restaurant Supply, Inc. Kessenich's, LTD Kontos Foods Inc. La Coppa Gelato, LLC La Crosse Technology Lakefront Brewery, Inc. Logical Green Solutions LED Lighting MacFarlane Pheasants, Inc. Madison Area Technical College Magic Straws, LLC Magnuson Ind. Mary's Scone Shop Michael Irving & Associates Mickey's Linen Midwest Financial Processing MillerCoors MiltownChowDown Modern Cash Register Systems Natalie's Orchid Island Juice Co. National Association for Catering and Events C/O Marcus Hotels National Pasteurized Eggs, Inc. National Restaurant Association New Era Marketing New Glarus Brewing Co. North Country Business Products Nueske's Applewood Smoked Meats Olive Promotions Om Boys Food Movement Onion Crock of Michigan Ordyx POS Oreck Commercial Sales Orkin Commercial Services Oscoda Plastics/Protect-All Commercial Flooring Otto Trading Inc Palermo's Pizza Payroll Data Services Pepsi Beverages Company Perren Photography PHI interiors, LLC Pridham Electronics Progressive Commercial Insurance Rational/Hollander Company Red Wing Software Reinhart FoodService Renaissance Farm Repeat Rewards Retail Control Solutions Retail Data Systems of WI Rhinelander Brewing Company Rishi Tea Rosen Nissan Commercial Vehicles Sam's Club Sanchez Specialties, LLC Sanimax Sassy Cow Creamery Schenck SC SCM Marketing Solutions Sign-A-Rama Signature Systems Ski's Meat Market SMENYU Snak Club, Inc. Society Insurance Somersby Cider State of Wisconsin, Department of Health Services Stevens Point Brewery Stoelting Superior Equipment & Supply Sweet Mesquite Bakery, Inc. Sysco Food Services Systemfiltration, Inc. Taylor Ent. of WI, Inc. Tenth and Blake Beer Company Text It Advertising The Wolff Group Time Warner Cable Business Class Torke Coffee Roasting Co. Total Energy Concepts TransformPOS Turano Baking Company U.S. Cellular Unique 4U, LLC Upper Midwest Gourmet US Foods Vern's Cheese, Inc. VISIT Milwaukee Vollrath Company L.L.C., The Waterman Log Crafters WGBA (Wisconsin Green Building Alliance) WI Dept. of Agriculture, Trade & Consumer Protection Wisconsin Bakers Association Wisconsin Cheese Group Wisconsin Food Hub Cooperative Wisconsin Grass-Fed Beef Cooperative Wisconsin Milk Marketing Board Wisconsin Point of Sale Wisconsin Potato & Vegetable Growers Assn. Wisconsin River Meats Wisconsin Winery Association Woolsey & Associates Powerful Exposure Promotional tools included free with exhibit space: • Pre-show electronic contact list of pre-registered attendee leads • 70,000 Expo mailers sent to Midwest foodservice professionals list your company name • Company listing and contact info on the Expo website gets 100,000 views/year • Company listing by name and category in Show Program that's distributed to all attendees • Free passes to invite your top customers to the Expo • Participate in our social media outlets – get involved in the conversation! Additional marketing tools: • Advertise in Wisconsin Restaurateur magazine – first quarter issue distributed to every foodservice licensee in Wisconsin • Increase company visibility – event sponsorship with multi-media exposure reaches well over 100,000 professionals • Purchase the Association membership list for pre- and post-show marketing to a targeted group of restaurants • Grab attention with a logo upgrade or 4-color ad in the Show Program • Virtual real estate opportunities increase company awareness www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] Powerful inclusions Flexibility offers a more satisfying show • Business-friendly show with fewer rules and restrictions • Flexible install and dismantle: Two days allowed for each • Exhibit what you want, how you want Non-union hall saves you money 18 hours of selling Monday, March 10, 11am-5pm Tuesday, March 11, 10am-5pm Wednesday, March 12, 10am-3pm • Bring your own furnishings, save big on booth expenses • Freedom to unload and transport your equipment • Use your own labor to set-up and take down your exhibit Exhibit space INCLUDES: Exhibits DO NOT include: Booth space with side and back drapes • Directory listings in print and online • Badges • Ice service • Two clean-up areas • 24-hour refrigerator and freezer storage • 24-hour perimeter security • 2-day move-in • Free company promotion • Preregistered attendee list • And more! Furniture • Carpeting • Utilities (electricity, phone, IP, gas, water or drain) • Freight and material handling • Storage of crates and empties • Electronic lead retrieval • Labor and other services for your booth that are charged separately www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] Powerful investment WRA Member: $19.70 per square foot Non-Member: $20.70 per square foot Corners: $200 each corner (Islands billed at four corner rate.) Many other space configurations available, with 100 sq. ft. minimum exhibit size. Contact us – we’ll help serve your exhibit needs! Exhibit Size 10 x 10 in-line (100 sq. ft.) 10 x 15 in-line (150 sq. ft.) 10 x 20 end-cap (200 sq. ft.) 20 x 20 island (400 sq. ft.) Member Non-Member $1,970 $2,070 $2,955 $3,105 $4,340 $4,540 $8,680 $9,080 Membership discount Reserve your exhibit space Wisconsin Restaurant Association members receive a $100 discount off EACH 100 square feet of exhibit space. To receive this discount, you must submit your application prior to or with your exhibit contract. Visit www.wirestaurant.org/supplier/benefits.php to see the benefits and join. • Visit www.everythingfoodservice.org for an interactive floorplan showing current availability or call 800.589.3211 to talk with us directly. • Complete the online exhibit contract or submit the enclosed with your top four exhibit space preferences. • Space assignments are finalized when both exhibit contract and payment are received. A signed contract without payment is still a legally binding document. www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] Powerful Decision Power up your business. Exhibit at the Expo. March 10-12, 2014 Delta Center • Milwaukee, Wisconsin Reserve your booth on the interactive floorplan www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected] LOADING DOCKS 961 860 959 858 956 957 856 757 954 955 854 755 654 953 852 948 946 944 761 660 The Bar 949 947 945 844 759 658 749 648 847 746 747 646 845 744 644 841 740 640 839 738 449 348 547 446 447 346 347 544 545 444 445 344 345 641 540 541 440 340 341 639 538 539 438 338 339 343 942 940 938 936 837 736 835 734 739 737 337 829 728 630 729 526 727 626 Tap Into Wisconsin 722 529 428 527 426 422 723 622 520 721 620 Wisconsin Creamery 332 429 328 521 420 333 331 329 327 725 624 920 918 433 330 926 922 432 831 928 924 335 535 533 930 439 636 Tabletop Design Competition 748 Design Gallery Tabletop Design Competition College Culinary Arts Competition and ProStart Invitational 960 958 425 421 324 320 325 224 225 323 222 223 321 220 221 219 817 716 617 615 514 515 414 712 812 710 910 217 Charitable Auction 610 215 214 413 312 411 310 213 311 210 211 609 508 Culinary Theater 908 909 808 906 907 806 209 408 407 Pastry Studio Information Center 902 702 802 Entrance 602 502 402 Entrance WiFi Lounge Entrance Companies requiring water, gas or drain hookups must let show management know prior to exhibit selection, for appropriate placement. 2014 floorplan is subject to change – View theRegistration most current version at www.everythingfoodservice.org As of 5/21/13 403 Legend Power/Telecom Power/Telecom/Fiber/Air/Water Structural Pillar/Gas Ceiling height - 30’ clear span Aisles are 10’ unless noted Booths are 10’ x 10’ unless noted Exhibit Contract Midwest Foodservice Expo 2014 Monday MARCH 10 • tuesday MARCH 11 • wednesday MARCH 12 Delta Center, Milwaukee, Wisconsin • Produced by Wisconsin Restaurant Association All signed contracts are binding Regardless of Payment. Questions? 800-589-3211 or 608-270-9950 A Exhibitor information exactly as it is to be listed in the Official Show Program & Exhibit Directory distributed at the Expo: Firm Name:__________________________________________________________ Address:_____________________________________________________________ City/State/Zip:________________________________________________________ Telephone: ( )____________________________________________________ Toll Free: ( ) _____________________________________________________ E-mail Address:_______________________________________________________ Web Address:_________________________________________________________ D 1. Please list four booth preferences. Every effort will be made to accommodate exhibitor preferences. If choices indicated have already been assigned, WRA will contact you. If you need gas or water connections, please inform WRA so you are assigned a location with appropriate hookups. (1st choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (3rd choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (2nd choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (4th choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2. Names of companies we do not wish to be adjacent to or across from. Note: Show management will make reasonable efforts to separate exhibitors of like products, but no assurance can be given as to such separation. 1. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Mailing Information for primary exhibit contact. This information will not be used for any other type of communication and will not be 2. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ released to the general public. 3. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Contact Person:_______________________________________________________ Product category codes Title:________________________________________________________________ Maximum of three (3) listings per 10’ x 10’ space. Do not create your own Firm Name:__________________________________________________________ categories or use brand names. Refer to category code sheet to properly identify Address:_____________________________________________________________ product categories/codes for your company. WRA will not accept categories beyond your allotted amounts. For over six (6) categories, please attach a separate sheet. City/State/Zip:________________________________________________________ Code # Code # Category Name Category Name Telephone: ( ) ___________________ Fax: ( ) ____________________ 1. 4. E-Mail:______________________________________________________________ Corporate Executive:___________________________________________________ 2. 5. B E C 6. 3. Exhibit Space Reservation policy & Procedures 1. All signed contracts are binding regardless of payment. However, a specific exhibit space location will only be assigned when the signed contract and deposit (50% of total exhibit fees) are received. Deposit is not refundable after May 15, 2013. All contracts received after January 10, 2014 must include payment in full. 2. S pecial services including gas, water, electric, phone and tables are not included in booth rental fees and must be ordered separately from the contractors listed in the Exhibitor Service Manual. This manual will be available approximately two months prior to the show. 3. WRA reserves the right to refuse contracts and return payments once all designated exhibit spaces are filled on a first-come, first-served basis. 4. Exhibit space must be paid in full by January 10, 2014. 5. Each exhibitor is required to provide WRA show management with a certificate of insurance which verifies that the exhibitor is covered for loss or damage to property and liability for personal injury. This policy must cover the dates of the show, including move-in and move-out. Absolutely no exhibit setup will be allowed until a certificate is on file with WRA. Cancellation Policy: WRA must receive notice in writing of any cancellation or booth downsize. Time of Cancellation Refund Information F Exhibit Space Fees Member: $19.70 per square foot Non-Member: $20.70 per square foot Corner: Add $200 for each corner All islands billed at 4-corner rate. Feet deep Total square feet number of corners Refunded any payment received by WRA with the exception of $100 held for processing fees. After May 15, 2013 and prior to September 2, 2013 The 50% deposit amount will not be refunded. After September 2, 2013 Exhibitor is liable for 100% of the exhibit space rental charge. X Feet wide (Frontage) = Rate $19.70 (Member) $20.70 (Non-Member) total square feet Amount $ Corner Rate = X $200 Amount $ total Booth amount $ G SHOW PROGRAM LOGO Add your company’s logo to your Expo show program listing for only $100. This simple upgrade will grab the attention of more attendees and help drive more traffic to your booth. Total Booth Amount Prior to May 15, 2013 X $ H Logo Upgrade + $100 ■ = No Thanks ■ total charges $ payment Charge $ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ to my: ■ Visa ■ MC ■ Am Ex ■ Disc Credit Card # _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Name on Card_______________________________________________________________________CVC# _ _ _ _ _ _ _ _ _ _ WE AGREE TO ABIDE BY ALL RULES AND REGULATIONS GOVERNING THE EXPOSITION AS PRINTED ON THE REVERSE SIDE HEREOF AND WHICH ARE PART OF THIS CONTRACT. ACCEPTANCE OF THIS CONTRACT BY THE WISCONSIN RESTAURANT ASSOCIATION CONSTITUTES A LEGALLY BINDING CONTRACT. Exp. Date _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Phone ( ) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ -OR- Payment (check) enclosed $ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Return with credit card information or check made payable to Wisconsin Restaurant Association, 2801 Fish Hatchery Road, Madison, WI 53713. Fax to: 608-270-9960 or [email protected] Authorized Signature_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Name (please print) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Title_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Date _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Office Use Only Date Received__________________Exhibit Space___________________ Total Price______________________ ■ Member ■ Non-Member ■1 Booth Assigned_________________Logo Upgrade__________________ Amount Received________________ Account # ■2 Accepted By____________________New Exhibitor ■ Yes ■ No ■3 Balance________________________ Show Purpose General Rules and Regulations The Wisconsin Restaurant Association Midwest Foodservice Expo is a trade show designed to provide a showcase and selling opportunity for goods and services, either specifically designed for or customarily used by the foodservice and lodging industries. The Wisconsin Restaurant Association (hereafter referred to as WRA) reserves the right to refuse rental of display space to any company whose display is not, in the opinion of WRA, likely to be compatible with the general character and objectives of the trade show. Whenever possible, space assignments will be made by the WRA according to exhibitor preferences. WRA, however, reserves the right to make final determination of all space assignments in the best interest of the trade show. State and Local Codes Exhibitors are responsible for all state and local codes. Each exhibitor is charged with the knowledge of all laws, ordinances, and regulations pertaining to health, fire prevention and public safety, while participating in this trade show. Liability WRA shall not be responsible for any loss, damage or injury that may occur to the exhibitor, or his employees or property from any cause whatever, prior, during, or subsequent to; or in connection with said trade show. Exhibitor will hold WRA harmless from all claims for damages or injuries to the building, booth equipment, other exhibits, guests, employees, members of the public, or other persons arising through the act of the exhibitor or the employees, sponsors, servants or guests, occurring during, prior or subsequent to or in said trade show and the approaches or entrances thereto, by virtue of exhibitor’s occupancy. In the event the Exhibition Hall's premises, or any part thereof, is damaged by fire or if for any reason, including, but not limited to, strikes, lockouts, failure of utilities, acts or potential acts of terrorists or demonstrators, acts of war or God, order or directives of any governmental official, agency or authority, failure of Exhibition Hall to perform any obligation or duty to or for the benefit of Show Management or the occurrence of any other event or circumstance not within the reasonable control of Show Management which in the opinion of Show Management renders fulfillment of this Exhibit Contract by Show Management impossible, Exhibitor hereby expressly waives, releases and discharges Show Management and the owner or manager of the Exhibition Hall, and their agents, from any and all demands, claims, actions and cause of action, in law or in equity, arising from any such causes. It is required that exhibitors obtain insurance coverage, at their own expense, which is adequate for coverage of loss or damage to property and liability for personal injury. All property of the exhibitor remains under his custody and control in transit to and from the exhibit hall and while it is in the confines of the exhibit hall. Neither WRA, its service contractors, the management of the exhibit hall nor any of the officers, directors, or staff members of the same are responsible for the safety of the property of the exhibitors from theft, damage, fire, accident, vandalism or any other cause, and the exhibitor expressly waives and releases any claim or demand he may have against any of them by reason of any damage to or loss of any property of the exhibitor. General Rules and Regulations The exhibitor further agrees that this is a lease of space only and an exhibit booth including 8’ high back drape and 3’ high side drapes and a 7” by 44” exhibitor identification sign. Exhibitor is responsible for acquiring any other exhibit space services or decorations at the exhibitors expense. This includes rental of furniture, decorations, equipment, drayage, electrical, gas, sewer, water, telephone, labor, or any other service or products used in connection with said exhibit. Each exhibitor shall have regard for his fellow exhibitors and further shall be responsible for providing personnel and merchandise inside rented exhibit space throughout the entire show including all hours specifically designed for viewing of exhibits. Exhibitors shall abide by height regulations as outlined in the exhibitor prospectus. Any exhibit, sign, equipment or anything in the booth which extends past the height of the exhibit drapes on the sides or the back of the booth must be decorated or covered to the satisfaction of the WRA management. All exhibits must remain intact and be staffed until the official closing of the Expo on Wednesday, March 12, 2014. Failure to do so may result in the loss of priority placement or the ability to exhibit in the 2015 Midwest Foodservice Expo. E xhibitors will further refrain from causing any interference with other exhibitor’s light or any other features or part of said exhibit space. Aisle space cannot be used by exhibitor employees, models, entertainers, robots or any other agents of exhibitors for exhibition purposes. The use of helium balloons or any other articles which, when released may become caught or lodged on the show facility ceiling is prohibited. Exhibitors will not sublet, assign, or apportion the whole or any part of contracted exhibit space, nor permit the display therein of any part of contracted exhibit space, nor permit the display therein of any goods or services other than those offered by the exhibitor in the regular course of business, nor permit any person or organization not authorized by WRA as an exhibitor to display, solicit business, or take orders in its space without written permission from WRA show management. Any exhibitor knowing about or suspecting the presence of an unauthorized individual inside the trade show shall be obliged to inform WRA show management immediately. No exhibitor shall sponsor, promote, or encourage hospitality suites or rooms used for conducting business during official show activities including all show hours, social events, educational seminars or any other WRA sponsored convention activity without prior permission from WRA. Exhibitors shall abide by the noise regulations as outlined for the use of loudspeakers, microphones or any other device to amplify sound in their exhibit booth. If any food or drink samples are served in the exhibit space, the exhibitor responsible for said space shall furnish waste containers so that aisle space does not become cluttered with paper cups, spoons, toothpicks, and other refuse. Proper floor covering shall be provided by the exhibitor at the exhibitor’s expense to protect the floor in exhibitor’s booth from becoming soiled by any food or drink products served in said booth. Bags passed out shall be limited to a size of 14” x 16”. Any exhibitor of any beer, wine, liquor or any other alcoholic beverages must observe all rules, regulations and policies of the WRA show, facility management and any representative or other management agency which may be designated by said facility management to have jurisdiction, priority or permission to control the sale, dispensation, and/or exhibition of said beverages. Exhibitor assumes all responsibility for obtaining knowledge of all rules, regulations and policies and failure to observe said rules may result in expulsion from the show and forfeiture of any and all booth payments. WRA Show Management WRA reserves the right to dispose of any space which is not paid for in full, and to dispose of any space which is paid for, but not occupied at the start of the show. WRA may cancel the contract of any exhibitor in the event of any violation of the rules and regulations set forth in this contract, or upon violation of any other show rules which WRA shall establish and make known to the exhibitors regarding said show. All exhibit aisles remain under the jurisdiction of WRA and any exhibitor may be required by WRA show management to move out of the aisle at anytime during the show. WRA further reserves the right to add any rules, regulations, instructions or guidelines to become part of this contract upon informing exhibitors of said changes. All matters not covered in this contract shall be subject to the judgement of WRA management and any decision made by WRA management shall be final. Jurisdiction and Venue For any disputes arising under this contract, jurisdiction shall be in Wisconsin and venue shall be in Dane County. No one under 16 shall be allowed in the convention. All signed contracts, regardless of payment, accepted by the Wisconsin Restaurant Association are binding and must observe the reservation policy as outlined on side one of this exhibit contract. Product Category Codes Each exhibitor will be listed alphabetically within the Product Code section of the Program & Exhibit Directory and on the online searchable exhibitor list. • Determine the categories that best describe what you intend to exhibit and mark them in Section E of the exhibit contract. • Three product category listings are allowed for each 100 square feet of exhibit space. • Returning exhibitors should review this updated list and not last year’s exhibit contract. 0999 Accountants 1000 Accounting Systems 3001 Acoustical Ceiling Tile Cleaning 3002 Advertising Services & Specialties 3005 Advertising; Computerized 1001 Air Conditioning Equipment 1003 Air Duct Ventilation Cleaning 1002 Air Purification & Dust Collecting Equipment 1004 Alarm Systems 1006 Appetizers 2003 Aprons 1325 Aquatic Tanks & Supplies 3003 Architecture; Layout & Design 1099 Art 1008 Apparel 1103 Asphalt Maintenance, Repair, Striping 0010 Associations; Trade 1111 ATM Machines 1113 Attorneys 2005 Awnings 0001 Baked Goods; Fresh & Frozen 1009 Baking Equipment 1010 Baking Ingredients 1014 Baking Supplies 2131 Banners, Murals, Etc. 1011 Banquet Equipment & Supplies 1012 Bar Equipment & Supplies 1013 Barbecue Machines & Products 1299 Bars; In-Room & Portable 1016 Bases & Legs; Table & Booth 2011 Bathroom Accessories & Equipment 4000 Beer & Ale 1019 Beer Service Equipment 4002 Beverages; Alcoholic 4001 Beverages; Non-Alcoholic 3000 Blast Chillers 1020 Blenders 1021 Booths 1282 Braising Pans 1283 Branded Concepts 1600 Breading & Batter Machines 0009 Breading & Batters 0007 Breads & Rolls 0008 Breadsticks 0100 Breakfast Items 1023 Breath Testing; Alcohol 1025 Broilers; Electric 1026 Broilers; Gas 2019 Brooms 1029 Cabinets; Display & Refrigerated 1030 Cabinets; Food Warming & Convection 1286 Cabinets; Holding 1033 Cafeteria Equipment & Supplies 0012 Camera Surveillance 1024 Candles 0013 Candy 1037 Canopies 1341 Carbonation; Services & Supplies 3006 Carpet Cleaning & Equipment 2026 Carpets & Rugs 1040 Carts; Food Service 1041 Cash & Carry Restaurant Supplies 1339 Cash Balancing Systems 1042 Cash Registers & Supplies 2029 Catering Supplies & Equipment 1315 Ceiling Cleaning 1313 Ceiling Systems & Supplies 1359 Cellular Phones; Services & Products 2030 Chafing Dishes 1043 Chairs 1478 Check Encoders/Decoders 1287 Check Verification & Recovery 0015 Cheese 0017 Cheesecakes 0019 Chef Clothing 0005 Chili 2031 Chinaware 2024 Chocolate Products 1046 Choppers; Food 0002 Cigars/Cigar Accessories 2034 Cleaners; Oven 2036 Cleaners; Window 2037 Cleaning Products 2038 Cleaning Services 1047 Cleaning Systems; Drain & Sewer 1048 Cleaning Systems; Pressurized 1049 Clocks 0047 Closed Circuit Television 4004 Cocoa & Chocolate Beverage Products 1279 Coffee 1053 Coffee Urns & Makers 1055 Communication Systems, Services & Equipment 1056 Compactors; Waste 1057 Computer Security 1058 Computerized Hotel Management Software 1059 Computerized Restaurant Management Software 1060 Computers 1310 Concession Equipment & Supplies 1061 Condiment Holders 1062 Condiments 1005 Construction/ Remodeling Repairs 1007 Consultants; Accounting & Financial 3008 Consultants; Foodservice 1064 Convention & Visitors Bureaus/ Chambers Of Commerce 1066 Conveyors 1067 Cookies 1068 Cooking Equipment 1070 Coolers; Beverage 1072 Costumes 1073 Counters; Serving & Kitchen 0020 Crackers 3010 Credit Cards & Processing 2041 Culinary Software 2042 Cups; Disposable 2044 Cups; Thermal 1289 Currency & Coin Counters 1312 Custom Built Kitchen Equipment 2045 Cutlery 2047 Cutting Boards 0024 Dairy Products 0025 Dairy Substitutes 2048 Decorations 0048 Deli Meats, Cheeses & Supplies 0050 Delivery Products 2199 Delivery/Take-Out Services 2049 Deodorizers 0026 Dessert Products 0027 Dietetic Foods 1298 Dinnerware 1087 Discount Programs 1086Dishwashers 2053Dishwashing Compounds 2054 Disinfectants 1088 Dispensers; Beverage 1094 Dispensers; Liquid Foods 1095 Dispensers; Liquor 1097 Dispensers; Napkin, Straw, Cup, Lid 2000 Dispensers; Paper Towel 1108 Display Cases 1218 Disposable Supplies 1107 Disposers; Garbage 1106 Distributors; Broadline 1109 Doors 1110 Doughnut Products 2056 Draperies/Curtains/ Window Treatments 1112 Drive Thru Service Equipment 2059 Educational Materials 0029 Egg Products www.everythingfoodservice.org 1343 Embroidery 1152 Employee Benefits; Non-Insurance 3009 Employment Recruiting 3012 Employment Services 1117 Energy Conservation Equipment/Ideas 3013 Energy Management Services 1317 Entertainment 0030 Entrees 1120 Equipment 1121 Equipment; Leasing/Rental 3015 Equipment; Services & Parts 1122 Equipment; Used or Refurbished 1127 Espresso/ Cappuccino Equipment 4006 Espresso/Cappuccino Products 1126 Ethnic Foods 3016 Exhaust System Cleaning 3017 Exterminators 1129 Fans; Electric & Ventilating 0033 Fats & Oils; Cooking 0034 Faucets 2062 Filters; Air Conditioning 2063 Filters; Cooking Oils 2065 Filters; Exhaust System 2066 Filters; Water 2067 Financial Services 1131 Fire Extinguishers & Suppression Equipment 1132 First Aid Equipment & Supplies 0035 Fish & Seafood; Fresh & Frozen 1349 Fixtures; Food Service 2070 Floor Products 2071 Floor Safety 1138 Food Brokers 0039 Food Distributors 0040 Food Manufacturers 2128 Food Packaging 1156 Food Pantry 1137 Food Safety 2129 Food Transportation Units; Hot & Cold 0087 Foodservice Ideas 1291 Footwear 2073 Formalwear 4007 Fountain Syrups & Flavors 3021 Franchises 1139 Freezers 0004 Frozen Beverages 2079 Frozen Custard 1307 Frozen Foods 0043 Fruits 0044 Fruits & Vegetables; Canned 0045 Fruits & Vegetables; Fresh 0046 Fruits & Vegetables; Frozen 800.589.3211 • 608.270.9950 • [email protected] Product Category Codes Continued 1142 Fryers 1144 Furniture/Furniture Accessories 1296 Furniture; Pool & Patio 1297 Furniture; Repair/Reupholster 1098 Games 2075 Garbage Containers; Metal or Plastic 1342 Garlic Products 1114 Gas 1115 Gift Certificate/ Gift Card Services 1149 Glass Washers 2077 Glassware 2076 Gluten-Free Food Options 0090 Gourmet Foods 2078 Government Agency 1146 Graphic Design 1150 Grease Removal Services 1186 Grease Trap Maintenance Products/Services 1151 Griddles & Grills 2080 Guest Checks 2083 HACCP Compliance/Products 2081 Handyman Services 2082 Hats & Caps 1153 Health-Related Products/Services 1154 Healthy Food Options 0051 Hors D’ Oeuvres 2084 Hoses; Gas, Quick-Connect 2181 Hot Food/Steam Tables 2086 Hotel Amenities 2085 Hotel Equipment & Supplies 0052 Ice Cream 0053 Ice Cream Cones 1162 Ice Cream Freezers 1163 Ice Dispensers/Ice Storage 1164 Ice Makers 0055 ID Checking Systems 1165 Incentives; Customer 1166 Indoor Air Quality 2010 Infant Changing Stations 2013 Information Kiosk 3027 Insurance 3025 Insurance; Health, Life, Dental or Vision 3026 Insurance; Property/Casualty, Worker’s Compensation 3028 Interior Design 2009 Internet Services 2012 Inventory Control 0054 Jams, Jellies, Marmalades & Preserves 2090 Janitorial Supplies 4011 Juice; Fruit & Vegetable 2197 Kitchen Accessories & Supplies 1169 Knife Sharpeners 2094 Labels 2093 Ladders 1319 Laminating; Menus, Signs, ID’s 2095 Lamps 1168 Latin American/ Hispanic Products 1170 Laundry Machinery 1171 Lighting Fixtures 1172 Liquor Portion Control Systems 4013 Liquors & Liqueurs 1174 Loans; Commercial & Residential 3030 Management Services/ Consulting 2101 Marketing Materials & Services 2102 Mascots 2103 Matches 2104 Mats; Rubber or Composition 0059 Meat Products; Fresh & Frozen 2106 Meats; Game & Exotic 2107 Menu Boards 3029Menus; Digital 3031 Menus; Printing, Design, Supplies 2112 Microwave Service & Repair 1178 Mixers; Equipment 4017 Mixes; Cocktail 0065 Mixes; Prepared Flour 0067 Mobile Kitchens/Trailers 4050 Mobile Marketing 1316 Music & Entertainment 1180 Music Licensing 1179 Music Systems & Equipment 1181 Mystery Shopping 2116 Napkins 2117 Nautical Decorations & Artifacts 2119 Nutritional Information 0066 Nuts 1187 Office Supplies 1189 Oils; Cooking 1190 Olives 1194 On-Line Order Entry 1196 Organic Foods 1183 Ovens 1281 Ovens; Cook & Hold 1184 Ovens; Microwave 1188 Paging Systems 1347 Painting; Interior, Exterior, Custom 2193 Paper & Paper Products 2121 Party Decorations & Supplies 0070 Pasta Products 0071 Pastry Products 3032 Patio Supplies 3033 Payroll Services 3036 PCI Compliance 1321 Pest Control Services 1322 Photography 0073 Pies; Baked & Frozen 1191 Pizza Equipment 0075 Pizza Products 2124 Place Mats 2127 Plastic Ware 1182 Plumbing Services 0014 Point of Sale Systems 1350 Popcorn & Equipment 1357 Pork Products 0076 Potato Products 0077 Pots/Pans/Kettles 0078 Poultry Products 0016 Pre-Employment Screening 1198 Pressure Fryers 2133 Printing 1303 Produce 1302 Produce; Pre-Cut 2134 Publications 1202 Racks; Dishwashing 1204 Racks; Storage 1205 Ranges; Kitchen 1344 Reach-In Coolers 1346 Real Estate Services 1203 Recycling Equipment & Services 1201 Refrigeration; Gasket Repair 1206 Refrigeration Equipment 1207 Rentals; Party Equipment 1208 Rentals; Table & Chair 1215Reservation Systems 1213 Restroom Cleaning Services 0083 Rice 2135 Roofing 1209 Rotisseries 1210 Safes & Vaults 1211 Safety Products; Personal & Workplace 1212 Salad Bars 0084 Salad Dressing & Oils 0086 Salads 1214 Sanitation Equipment & Supplies 0088 Sauces 1288 Scales; Food 3039 Schools & Educational Services 2132 Screen Printing 0018 Seasonings & Spices 5001 Security; Services & Systems 1216 Sharpening Services 1220 Shellfish 1219 Shelving & Shelving Products 1221 Shoes 0092 Shortening 2140 Signs 1223 Sinks; Kitchen 1224 Sinks; Under-bar 1225 Slicers 1227 Slush Machines 0068 Smoke Ventilation/Isolation 0069 Smoked Meats/Fish 0072 Smoothies 0093 Snack Foods 1228 Social Media 1230 Soda Fountain; Products & Equipment 1229 Softserve Mixes & Dispensers 0094 Soup Bases 0095 Soups 2145 Souvenirs 0031 Specialty Equipment 0097 Specialty Foods 0099 Specialty Services 3040 Stainless Steel/Metal Fabrication 3041 Steam Cleaning Equipment 1236 Steam Cookers 1239 Stools; Bar & Counter 2097 Supplies; Foodservice 2096 Syrups 2154 Table Skirting 1323 Table Tents 2150 Tablecloths & Napkins 1242 Tables 2196 Tableware 4019 Tea 1245 Tea Making & Dispensing Equipment 1246 Telephone Systems & Products 1300 Television Products 1301 Tents 1250 Time Recorders 1251 Toasters; Automatic, Gas, Electric www.everythingfoodservice.org 0105 Toppings; Dessert 2165 Towels; Cotton or Linen 3014 Training; Employee 3011 Transportation 2171 Tray Stands 1308Truck Sales & Leasing 2173 Turners & Spreaders 2172 Umbrellas; Aluminum or Outdoor 2198 Uniform & Towel Rental 2174 Uniforms 2177 Utensils; Cooking 2179 Utilities 1258 Vacuum Cleaners 1304 Vegetables 1305 Vegetarian Food Options 1259 Vending Machines 1260 Ventilation Systems & Equipment 1262 Video Games 1257 Visitor Information & Services 1263 Waffle Products 1264 Wait Staff Call Systems 1265 Walk-In Coolers 1340 Walk-In/Reach-In Cooler Repair & Supplies 2183 Wall Panels & Partitions, Tile, Wallboard, Etc. 1345 Wall Treatment 1277 Warehousing 1267 Warmers; Beverage & Liquid 1269 Warmers; Dish or Plate 1268 Warmers; Food/Bain Maries 1271 Waste Disposal Systems 4022 Waste Services 0021 Water; Bottled or Mineral 1272 Water Conservation Equipment/Ideas 1275 Water Heaters 1274 Water Softening Equipment 1273 Water Treatment 1278 Website Design 4020 Wi-Fi 4021 Wine 4023 Wine Service Accessories & Equipment 4024Wireless/Handheld Devices 4025 Wood Floors; Installation, Repair, Refinishing 0106 Yogurt 0107 Yogurt; Soft Serve As of 6/5/13 800.589.3211 • 608.270.9950 • [email protected] Display Regulations 10' Linear/Corner/Perimeter Booth 5' 5' Linear Booth 4' 4' 8' Linear Booths have only one side exposed to an aisle and are generally arranged in a series along a straight line. They are also called in-line booths. A Corner Booth is a Linear Booth exposed to aisles on two sides. All other guidelines for Linear Booths apply. A Perimeter Booth is simply a Linear Booth that backs to a wall of the exhibit facility rather than to another exhibit. All guidelines for Linear Booths apply to Perimeter Booths except that the maximum backwall height is twelve feet (12'). Use of space: display materials should be arranged in such a manner so as not to obstruct sight lines of neighboring exhibitors. The maximum height of eight feet (8') is allowed only in the rear half of the booth space, with a four-foot (4') height restriction imposed on all materials in the remaining space forward to the aisle. (Note: When three or more Linear Booths are used in combination as a single exhibit space, the four-foot (4') height limitation is applied only to that portion of exhibit space which is within ten feet (10') of an adjoining booth.) 10' End-cap Booth An End-cap Booth is exposed to aisles on three sides and composed of two booths. Use of space: the maximum backwall height of eight feet (8') is allowed only in the rear half of the booth space and within five feet (5') of the two side aisles with a four foot (4') height restriction imposed on all materials in the remaining space forward to the aisle. 10' X 10' LINEAR BOOTH 5' 4' An Island Booth is any size booth exposed to aisles on all four sides. Use of space: the entire cubic content of the space may be used up to the maximum allowable height, sixteen feet (16'), including signage. 20' 10' Peninsula/Split Island Booth A Peninsula Booth is exposed to aisles on three sides and composed of a minimum of four booths. There are two types of Peninsula Booths: (a) one which backs up to Linear Booths, and (b) one which backs to another Peninsula Booth and is referred to as a “Split Island Booth.” Use of space: Double-sided signs, logos and graphics shall be set back ten feet (10') from adjacent booths. When a Peninsula Booth backs up to two Linear Booths, the backwall is restricted to four feet (4') high within five feet (5') of each aisle, permitting adequate line of sight for the adjoining Linear Booths. Sixteen feet (16') is the maximum height allowance, including signage for the center portion of the backwall. For a Split Island Booth, the entire cubic content may be used up to a maximum height of sixteen feet (16'). There are no backwall line of sight restrictions. 10' 8' Island Booth End-cap Booth END-CAP BOOTH Island Booth 16' Canopies and Ceilings/Hanging Signs and Graphics ISLAND BOOTH The base of the canopy should not be lower than seven feet (7') from the floor within five feet (5') of any aisle. Canopy supports should be no wider than three inches. This applies to any booth configuration that has a sightline restriction, such as a Linear Booth. Fire and safety regulations in many facilities strictly govern the use of canopies, ceilings and other similar coverings. 10' 20' Hanging signs and graphics are permitted in all standard Peninsula and Island Booths, to a maximum height of sixteen feet (16') from the top of the sign. Whether suspended from above or supported from below, they should comply with all ordinary use-of-space requirements (for example, the highest point of any sign should not exceed the maximum allowable height for the booth type). 20' PENINSULA BOOTH Hanging signs and graphics should be set back ten feet (10') from adjacent booths. Approval for the use of hanging signs and graphics should be received at least 30 days prior to installation. Drawings should be available for inspection. NOTE: Special authorization may be granted for displays that would normally have a 16' height restriction, but are now seeking a 20' height allowance. Requests must be made to WRA at least 30 days prior to move-in. Peninsula Booth 4' 5' MAX. PERMISSIBLE Canopies, including ceilings, umbrellas and canopy frames can be either decorative or functional (such as to shade computer monitors from ambient light or for hanging products). Canopies for Linear or Perimeter Booths should comply with line of sight requirements (see “Use of space for Linear or Perimeter Booths”). www.everythingfoodservice.org Split Island 16' Booth 800.589.3211 • 608.270.9950 • [email protected] 20' 20' Guidelines Non-union hall Exhibitors can bring booth furnishings into the facility and set up their own exhibit (except utility connections) without using the show contractor. Exhibitors are allowed to unload/load their own vehicle and transport their equipment to/from their booth. However, the only forklifts and pallet jacks permitted are those owned and operated by the general contractor. Material handling charges apply when using freight carriers or when exhibitors require assistance in delivering exhibit materials. Exhibitor appointed contractor rules apply when hiring outside providers. Alcohol sampling There are no corkage fees at the Midwest Foodservice Expo. However, exhibitors sampling alcohol must contact Levy Restaurants, the official caterer and liquor license holder for the Delta Center, and hire their licensed bartender to pour samples. Based on the 2013 Expo, the estimated cost of a bartender was $675 for 18 hours of service. Contact Levy directly at 414.908.6156 for 2014 rates and sampling sizes. Exhibitor appointed contractors Definition: An exhibitor appointed contractor (EAC) is any company other than the designated official contractors that provide services for an exhibitor. For services such as electrical, plumbing, telephone, standard decorating equipment (such as pipe & drape, tables, chairs, carpeting for in-line booths, etc.), vacuuming, cleaning and drayage, no contractor other than the official contractor will be approved. The exhibitor shall provide only the material and equipment that he owns and that is to be used in his exhibit space. The general contractor is the only company authorized to operate any forklift or motorized pallet jack inside the convention center or on the docks of the center. EACs are allowed to install and dismantle custom exhibits, provide custom props, custom furniture, and custom flooring. EACs are allowed to provide custom cut carpeting for island exhibits only. The exhibitor must use the forms in the Exhibitor Service Kit requesting authorization to use an EAC. EACs will be charged the appropriate material handling (drayage) fees for all freight brought in on an EAC vehicle, warehoused, or shipped direct to show site. The EAC is responsible for adherence to all rules and regulations including those regarding badges and booth height regulations. Admission guidelines • A show for the trade - Attendance is open only to people that work within the foodservice or hospitality industry. • Adults only - Children under 16 years of age are not permitted at any time. • No sales in the aisles - Solicitation at the Expo by non-exhibiting suppliers is strictly prohibited. www.everythingfoodservice.org 800.589.3211 • 608.270.9950 • [email protected]
