51 Essential SEM Tools

51 Essential SEM Tools
DFWSEM Association,
Oct. 2007
www.dfwsem.org
blog.dfwsem.org
About The DFWSEM Association
• Established February 2004 by a group of 12 North
Texas based SEMs
• The first and longest running local SEM association
and meet-up event
• Dedicated to education, promoting the SEM industry,
networking, and recognizing the value of search
engine marketing
Past presenters
SEOResearchLabs
2007 Board of Directors
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President: Rob Garner, iCrossing
VP: Tony Wright, Wright IMC
Chairperson: Christine Churchill, Key Relevance
Vice Chair: Dan Sturdivant, IMC2
Vice Chair: Bill Hartzer, MarketNet
Vice Chair: John Bagwell, Bagwell Marketing
Vice Chair: Mark Jackson, Vizion Interactive
Treasurer: Jeff Martin, CardsDirect.com
Secretary: John Cole, FollowMyBand
51 Essential Tools
• List assembled by the board members of DFWSEM
• Both SEO and SEM tools are included
• We chose each tool based on one or more of the
following criteria:
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Commonly used by a wide range of SEMs
Useful or essential to one or more board members
Helped solve a specific problem that SEMs often face
It was very useful
SEOdigger.com
•
What it does
– Competitive ranking
report tool, shows
ranking history in Google
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Cost
– Free
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Location
– www.seodigger.com
• What it does
– Provides visual link maps from
Google “similar pages”
• Cost
– Free
• Location
– www.touchgraph.com/TGGoogleBrow
ser.html
Yahoo! Site Explorer
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What it does
– Shows accurate picture of back links and
indexed pages
•
Cost
– Free
•
Location
– siteexplorer.search.yahoo.com
SEO Toolbar
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What it does
– Provides data on sites in one easy place
through your Firefox browser. Turn images
and CSS on/off, disable javascript, and many
more.
•
Other features
– See full feature list at
tools.seobook.com/firefox/seo-for-firefox.html
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Cost
– Free
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Location
– tools.seobook.com/firefox/seo-for-firefox.html
Trellian’s Keyword Discovery
•
What it does
– Provides keyword ideas and aids
in brainstorming
•
Other features
– Provides popularity numbers from
multiple databases
– Shows seasonal trends
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Cost
– $69.95 monthly
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Location
– www.keyworddiscovery.com
We Build Pages' Toolset
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What it does
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Free Internet Marketing and SEO Tools
Backlink and anchor text checker
Class C Backlink analyzer
Keyword density analysis tool
Spider viewer
Many more
Cost
– Free
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Location
– www.webuildpages.com/tools/default.htm
Deep Link Ratio Checker
•
What it does
– This tool was created to analyze
how the deep link ratio of a site
affects its rank in search engines.
We can use this tool to compare
the DLRs for the best ranking
sites for a search phrase.
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Other features
– For each phrase you enter, this
tool will calculate the deep link
ratio of the top 10 search results.
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Cost
– Free
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Location
– www.webuildpages.com
WebConfs.com KW Density Checker
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What it does
– Checks keyword frequency at the page level
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Other features
– Tag cloud
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Cost
– Free
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Location
– webconfs.com/keyword-density-checker.php
• What it does
– Real-time pay per click reporting, auditing and
fraud monitoring
• Other features
– Build custom reports and export data in a
variety of formats
• Cost
– Free
• Location
– www.vericlix.com
VeriClix is owned and operated by DFW SEM Board member Jeff Martin.
• What it does
– Displays Google search results across
different data centers
• Cost
– Free
• Location
– www.seocritique.com/datacentertool/
• What it does
– Free multivariate and A/B testing tool,
helps online marketers increase visitor
conversion rates and overall visitor
satisfaction by continually testing
different combinations of site content
(text and images)
• Cost
– Free
• Location
– services.google.com/websiteoptimizer/
Google Adwords Editor
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What it does
– Allows for easy update of Google
Adwords accounts
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Other features
– Download your AdWords account to your
computer, make your changes, then
upload your revised campaigns. Work off
line, Copy and paste, do bulk changes
then upload all at once
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Cost
– Free
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Location
– www.google.com/intl/en/adwordseditor/
• What it does
– Checks natural search engines rankings
• Cost
– $149/5 domains; $389/unlimited domains
• Location
– www.webposition.com
Agent Web Ranking
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What it does
– Ranking software particularly useful for
international search engine optimization
work. A substitute for WebPosition.
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Cost
– From $50-$500 per month, see pricing at
www.agentwebranking.com/pricing.htm
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Location
– www.agentwebranking.com/
Other Features
Searches through Google
API, most like “manual
searches” for ranking reports,
customized reporting features
OptiLink
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What it does
– Checks natural search engines rankings
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Other features:
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Incoming link popularity.
Link text (keyword ratio).
Keyword density ratio on the web page.
Keyword density ratio in the title tag.
Google PageRank rating (if Google is the selected
search engine).
Cost
– $149
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Location
– www.optilinksoftware.com/
• What it does
– Search engine ranking software that emulates
manual search through each search engine to
produce reliable and accurate website positioning
reports.
• Other features
– Built for SEOs, custom reports, find trend
rankings and compare against competitors.
• Cost
– $99-$399
• Location
– www.advancedwebranking.com
• What it does:
– Allows you to see how your website links evolve in
time. You can compare the evolution of your site with
the evolution of your competitors using data from the
most popular search engines.
• Other features:
– Query most search engines for back links to any
URL/domain and then query site info for each linking
site
• Cost:
– $59-$149
• Location
– www.advancedlinkmanager.com
CombineWords.com
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What it does
– Keyword list expansion tool
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Cost
– Free
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Location
– www.combinewords.com
Server Header Checkers
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What It Does
– This free Server header checker tool allows you
to check the HTTP status returned by a server.
Useful for checking redirect status (301, 302,
etc.).
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Cost
– Free
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Location
– www.webrankinfo.com/english/tools/serverheader.php
SEO Quake
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What it does
– Extension for both Firefox and IE
that provides a quick look at many
SE parameters, including
backlinks, indexed pages, Alexa
rank, quick DomainTools.com
lookup, and others
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Other Features
– Also allows for downloading of
SERPS into Excel with many data
points included – great for link
building
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Cost
– Free
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Location
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www.seoquake.com/?sln=en
Overture’s Keyword Selector Tool
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What it does
– Provides popularity numbers from
Yahoo
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Other features
- Good for brainstorming
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Cost
– Free
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Location
– inventory.overture.com/d/searchinvento
ry/suggestion/
Hitwise
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What it does
– Provides competitive insights on
keywords
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Other features
- Helpful for brainstorming and
comparing keywords
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Cost
– $60,000 a year
•
Location
– www.hitwise.com/
WordTracker
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What it does
– Provides new keyword ideas
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Other features
- Helpful for brainstorming and
comparing keywords
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Cost
– $299 a year
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Location
– www.wordtracker.com
MSN adCenter Tools
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What it does
– Toolbox of advertising and
keyword research tools.
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Other features
- Good for learning more about user
intent behind a keyword
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Cost
– Free
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Location
– adlab.msn.com/
Quintura
•
What it does
– Visual search engine navigation
tool that extracts keywords from
search results and builds a word
cloud.
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Other features
- Good for brainstorming
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Cost
– Free
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Location
– www.quintura.com/
Google Cheat Sheet
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What it does
– 2-page quick reference guide to Google
search products and useful operators
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Other features
– List of execs, all Google CCTLDs,
advanced and basic operators, “search by
number” shortcuts
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Cost
– Free
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Location
– www2.adelaider.com/google-cheatsheet/?cheatsheet
Google Sitemap Generator
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What it does
– Quickly spiders sites and creates
XML sitemaps that adhere to the
standards set forth at
www.sitemaps.org
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Other Features
– Will automatically update sitemap
based on parameters set by you
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Cost
– Free
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Location
– www.xml-sitemaps.com/index.php
Marketleap
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What it does
– Comprehensive backlink
checking tool
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Other features
– “Search Engine saturation” report
shows number of indexed pages
across various engines
– Competitive reports
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Cost
– Free
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Location
– www.marketleap.com/siteindex/d
efault.htm
Archive.org
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What it does
– Historical web page archive
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Cost
– Free
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Location
– www.archive.org
Yahoo! Homepage, October 14, 1997
W3 Code Validator
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What it does
– Validates HTML code to current
standards
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Cost
– Free
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Location
– validator.w3.org
Watchfire - WebXACT
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What it does
– Site diagnostics tool. Assess broken
links, checks meta tags, code
validation, etc.
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Other features
– Accessibility validation
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Cost
– Free
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Location
– http://webxact3.watchfire.com/report.
asp
ISAPI Rewrite
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What it does
– Rewrites URLs at the server level
for IIS
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Cost
– Full version, $99
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Location
– www.isapirewrite.com
Joost de Valk’s Nonpersonalized results Plugin
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What it does
– Allows you to remain logged-in to
Google Services while viewing nonpersonalized search results
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Cost
– Free
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Location
– www.joostdevalk.nl/seo-tools/disablepersonalized-search-plugin/
PageRankBot
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What it does
– Sitewide PageRank filtration and
supplemental results analysis tool
– Provides more control over internal
PageRank distribution.
– Helps to visualize internal link structure
from a PR perspective
– Helps solve supplemental results issues
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Cost
– Free
•
Location
– www.seo4fun.com/php/pagerankbot.php
Google Toolbar
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What it does
– Check PageRank, shortcuts to
various Google properties
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Other features
– Popup blocker
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Cost
– Free
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Location
– toolbar.google.com
Google Webmaster Central
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What it does
– One-stop shop for webmaster
resources
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Other features
- Helps you learn about your site
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Cost
– Free
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Location
– www.google.com/webmasters/
Google Analytics
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What it does
– Free analytics program
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Other features
- Allows you to track where your visitors
come from and how they interact with
your site
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Cost
– Free
•
Location
– www.google.com/analytics/
Google Base
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What it does
– Helps searchers find products you
sell
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Other features
- Allows you to easily submit all types
of online and offline content which
Google will make searchable.
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Cost
– Free
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Location
– base.google.com/
Google’s Traffic Estimator Tool
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What it does
– Provides quick traffic estimates of
keywords
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Other features
- Good for quick ballpark numbers
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Cost
– Free
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Location
– https://adwords.google.com/selec
t/TrafficEstimatorSandbox
Google Adwords Keyword Tool
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What it does
– Provides new keyword ideas
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Other features
- Helpful for brainstorming and
comparing keywords
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Cost
– Free
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Location
– https://adwords.google.com/selec
t/KeywordToolExternal
Google Suggests
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What it does
– As you type into search box, Google
guesses what you’re typing and
offers suggestions in real time.
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Other features
- Good for brainstorming
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Cost
– Free
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Location
– www.google.com/webhp?complete=
1&hl=en
Google Trends
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What it does
– Show trends in search
popularity.
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Other features
- provides insights and visual
trend lines
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Cost
– Free
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Location
– www.google.com/trends
ClickTracks
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What it does
– Search analytics
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Other features
– PPC management
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Cost
– Packages from $79/month and up
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Location
– www.clicktracks.com
Lead Maverick
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What it does
– A content management system ties
to a search engine optimized
directory that allows small
businesses to quickly create
optimized Websites
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Other Features
– Provides full analytics
– Great for lead generation
•
Cost
– Free to several hundred per month –
only sold through certified re-sellers
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Location
– www.leadmaverick.com/
Bruce Clay SE Relationship
Chart
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What it does
– Visual diagram of search engine distribution
relationships
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Cost
– Free
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Location
– www.bruceclay.com/searchenginechart.pdf
Other tools
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Firefox Plugins https://addons.mozilla.org/en-US/firefox/
Compete - http://www.compete.com
Ranks.nl – http://www.ranks.nl
Atlas One Point – http://www.onepoint.com
Elixir Site Assessment Tool http://www.elixirsystems.com/tools/linkpopularity.php
• “Your brain”
Thank you. Send your own search tool
suggestions to [email protected]
www.dfwsem.org