automotive report - Brewer Media Group

automotive report - Brewer Media Group

AUTOMOTIVE
REPORT
12/2/2014
Hamilton County Vehicle Registrations
A Monthly Snapshot Of Local Vehicle Sales and Trends
From the ALL NEW
ChattanoogaHasCars
Automotive report
Automotive report
H A M I LT O N C O UN T Y V E H I C L E R E G I S T RAT I O N S
ABOUT THIS REPORT
The Automotive Report is prepared by ChattanoogaHasCars.com, a service of the Brewer Media Group,
and is compiled monthly from raw data released from the Hamilton County Clerk’s Office
www.CountyClerkAnytime.com. This report is based solely upon vehicles reported Registered By Dealers in
Hamilton County, Tennessee and does not reflect vehicles sold and registered in another State or County. The
report is provided for informational purposes only and Brewer Media Group offers no warranty, expressed
or implied, as to the accuracy of data contained herein.
Reporting Period: December 2013 through November 2014
Hamilton County, Tennessee
Hamilton County represents 63.9% of the total population of the six-county Chattanooga Metropolitan Area.
While this report does not reflect Total Sales Volume, it does provide a snapshot of relative strength within
the heaviest concentration of local consumers.
About Brewer Media Group
Brewer Media Group is Chattanooga’s only locally owned mass communications company and offers the
unique ability to fully integrate Radio, Print, Television, Internet and Video Pre-Roll campaigns in a single
platform.
About ChattanoogaHasCars.com
ChattanoogaHasCars.com has become the Tennessee Valley’s most powerful automotive shopping
marketplace with consistent branding across 12 radio and 1 television station every week in prime drive
periods. Local dealer inventory is refreshed daily with automated feeds from various data providers.
November 2014 Top Dealers
200
150
100
155
83
94
107
109
50
0
INTEGRITY MTN VIEW MARSHAL
@ 153 MIZE FORD
ChattanoogaHasCars
CARMAX
ECONOMY
HONDA
Page 1
Automotive report
NOW LIVE!!!
An All New Search Engine





Page 2
ChattanoogaHasCars was established in 2007 as an engine where automotive shoppers could shop
inventory from all LOCAL dealers in one spot – without the distraction of competing dealers in other
markets.
Backed by $250k in annual advertising in the local market, the site has become a Lightning Rod for
local shoppers as they more and more often shop and compare online before ever visiting a
dealership.
We provide the ability to showcase not only Brand, but also specific Model(s) available at local
dealerships that visitors can compare side by side.
The new site, launched 11/1/2014, is built upon a much more powerful search engine that delivers a
depth of vehicle details on par with sites such as AutoTrader and Cars.com at a fraction of the cost.
The bottom line is that ChattanoogaHasCars delivers an extremely concentrated audience of Local
Automotive Shoppers at an increasingly critical point in their decision process.
ChattanoogaHasCars
Automotive report



Each and every vehicle details page is Search Engine Optimized
Every Installed Option In Feed Included in Each Listing
BASIC LISTINGS (Non-Featured) are available ABSOLUTELY FREE to every area dealer and include
complete vehicle details with up to 50 photos per listing and Unlimited Inventory.
Contact [email protected] to make sure your inventory is live!
ChattanoogaHasCars
Page 3
Automotive report
ANNUAL METAL COUNT
December 2013 through November 2014
New Vehicle Leading Brands
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Brand
FORD
HONDA
NISSAN
CHEVROLET
TOYOTA
DODGE
KIA
SUBARU
JEEP
VOLKSWAGEN
HYUNDAI
LEXUS
BMW
GMC
MERCEDES
MAZDA
INFINITI
AUDI
BUICK
Other
TOTALS
Vehicle Count
Market %
% Change*
2,212
1,830
1,575
1,192
1,149
491
464
412
402
379
323
266
238
232
190
147
134
118
113
808
12,675
17.5%
14.4%
12.4%
9.4%
9.1%
3.9%
3.7%
3.3%
3.2%
3.0%
2.5%
2.1%
1.9%
1.8%
1.5%
1.2%
1.1%
0.9%
0.9%
6.4%
100.0%
-0.4%
+0.3%
-0.1%
-0.3%
+0.1%
+0.1%
-+0.1%
+0.2%
-+0.1%
-0.1%
---0.1%
+0.1%
---+0.3%
*Difference in Market % from previous Annual Reporting Period (Nov 13 through Oct 14).
**Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers
On Average,
ChattanoogaHasCars.com Hosts
More Than 5,000 Unique
Shoppers Each Month
Page 4
ChattanoogaHasCars
Automotive report
Used Vehicle Leading Brands
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Brand
FORD
CHEVROLET
NISSAN
HONDA
TOYOTA
DODGE
JEEP
CHRYSLER
BMW
KIA
VOLKSWAGEN
GMC
HYUNDAI
LEXUS
MERCEDES
BUICK
MAZDA
INFINITI
PONTIAC
Other
TOTALS
Vehicle Count
Market %
% Change*
3,677
2,635
1,964
1,740
1,641
1,290
775
677
664
654
556
535
525
477
409
379
343
338
301
2,610
22,190
16.6%
11.9%
8.9%
7.8%
7.4%
5.8%
3.5%
3.1%
3.0%
3.0%
2.5%
2.4%
2.4%
2.1%
1.8%
1.7%
1.5%
1.5%
1.4%
11.8%
100.0%
-0.1%
+0.1%
-0.1%
-+0.1%
--0.2%
--0.2%
+0.1%
+0.1%
-----0.1%
-0.1%
+0.1%
+0.1%
+0.3%
*Difference in Market % from previous Annual Reporting Period (Nov 13 through Oct 14).
**Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers
FACT
Radio reaches 92% of ALL American
Consumers Every Week. The vast
majority will be listening when they’re
on the way to buy a vehicle.
ChattanoogaHasCars
Page 5
Automotive report
LEADING DEALERS (New and Used Combined)
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Dealer Name
ECONOMY HONDA
CARMAX
MARSHAL MIZE FORD
INTEGRITY
MTN VIEW NISSAN
MTN VIEW FORD
CAPITAL TOYOTA
CROWN AUTOMOTIVE
MTN VIEW @ 153
HUNT NISSAN**
LONG OF CHATTANOOGA
MTN VIEW CHEVROLET
EASY AUTO
KIA OF CHATTANOOGA
BMW OF CHATTANOOGA
HONDA OF CLEVELAND
DRIVETIME
VILLAGE VW
KELLY AUTO GROUP
Other
TOTALS
Vehicle Count
Market %
% Change*
2,407
2,021
1,753
1,370
1,216
1,050
999
967
818
814
748
739
682
660
586
568
534
523
522
15,888
34,865
6.9%
5.8%
5.0%
3.9%
3.5%
3.0%
2.9%
2.8%
2.3%
2.3%
2.1%
2.1%
2.0%
1.9%
1.7%
1.5%
1.5%
1.5%
1.5%
45.6%
100.0%
+0.2%
-0.1%
-0.1%
-0.1%
------0.2%
-----0.1%
+0.1%
--+0.1%
+0.2%
*Difference in Market % from previous annual reporting period Nov 13 through Oct 14).
**HUNT NISSAN now reporting as NISSAN OF CHATTANOOGA
 Featured Listings Appear First In Search Results
 Every Vehicle Listed From Your Inventory Includes Both A Hyperlink To
Your Website and Direct Contact Information
 All Inventory Is Updated Daily From Various Data Providers So Listings
Are Always Fresh And Ready To Sell!
 Dealer Reports Provided Monthly
 Supported With The Equivalent Of More Than A Quarter Million Dollars
Of Local Media Annually
Page 6
ChattanoogaHasCars
Automotive report
New Vehicle Leading Dealers
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Dealer Name
Vehicle Count
Market %
ECONOMY HONDA
1,377
10.9%
MARSHAL MIZE FORD
966
7.6%
MTN VIEW NISSAN
849
6.7%
INTEGRITY
743
5.9%
MTN VIEW FORD
671
5.3%
CROWN AUTOMOTIVE
624
4.9%
CAPITAL TOYOTA
600
4.7%
HUNT NISSAN**
556
4.4%
LONG OF CHATTANOOGA
464
3.7%
MTN VIEW CHEVROLET
431
3.4%
KIA OF CHATTANOOGA
373
2.9%
KELLY AUTO GROUP
367
2.9%
HONDA OF CLEVELAND
351
2.8%
VILLAGE VW
306
2.4%
TOYOTA OF CLEVELAND
286
2.3%
LEXUS OF CHATTANOOGA
204
1.6%
BMW OF CHATTANOOGA
201
1.6%
EDD KIRBY
170
1.3%
LARRY HILL FORD
157
1.2%
Other
2,979
23.5%
TOTALS
12,675
100%
*Difference in Market % from previous annual reporting period (Nov 13 through Oct 14).
% Change
+0.3%
-0.2%
---0.1%
--0.1%
-0.4%
+0.1%
--+0.1%
+0.2%
-+0.1%
-0.1%
-0.1%
--+0.2%
**HUNT NISSAN now reporting as NISSAN OF CHATTANOOGA
Local Ownership provides the
ability to respond to customer needs rapidly
and the flexibility to think outside the box.
We strive every day to assure a Superior
level of customer service with the area’s
largest collection of media properties and
creative professionals under one roof.
www.BrewerMediaGroup.com
ChattanoogaHasCars
Page 7
Automotive report
Used Vehicle Leading Dealers
Rank Dealer Name
Vehicle
Count
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
CARMAX
2,014
ECONOMY HONDA
1,030
MTN VIEW @ 153
810
MARSHAL MIZE FORD
787
EASY AUTO
682
INTEGRITY
627
DRIVETIME
534
TWEETY AUTOMART INC
430
CAPITAL TOYOTA
399
WRIGHT MOTOR COMPANY
397
BMW OF CHATTANOOGA
385
MTN VIEW FORD
379
MTN VIEW NISSAN
367
GREGG MOTOR COMPANY
361
CROWN AUTOMOTIVE
343
MTN VIEW CHEVROLET
308
KIA OF CHATTANOOGA
287
LONG OF CHATTANOOGA
284
HUNT NISSAN**
258
Other
11,508
TOTALS
22,190
**HUNT NISSAN now reporting as NISSAN OF CHATTANOOGA
Black Consumers Weekly
Reach%
100.0%
77.7% 78.3% 73.5% 77.6% 75.8%
80.0% 71.1%
60.0%
40.0%
20.0%
0.0%
ADULTS ADULTS ADULTS WOMEN WOMEN WOMEN
18-34
18-49
25-54
18-34
18-49
25-54
WJTT/WMPZ
WUSY
WDOD
WDEF
WSKZ
WGOW
No Other Medium Reaches ANY
Consumer Group As Efficiently
Page 8
Market %
% Change
9.1%
4.6%
3.7%
3.5%
3.1%
2.8%
2.4%
1.9%
1.8%
1.8%
1.7%
1.7%
1.7%
1.6%
1.5%
1.4%
1.3%
1.3%
1.2%
51.9%
100.0%
-0.2%
-+0.3%
-0.1%
--0.1%
--0.1%
---0.2%
----0.1%
--0.1%
--+0.5%
Economic Optimism Sets
African-American
Consumers Apar t
In a U.S. economy that is increasingly
reliant on the purchase patterns of
minority consumers, African-Americans
are a key segment with a population of
44 million and buying power of more
than $1 trillion in 2013, a new report by
market researcher Packaged Facts shows.
By 2017, the buying power of AfricanAmericans is anticipated to reach $1.3
trillion, according to The African-American
Consumer Market, 9th Edition report.
ChattanoogaHasCars
Automotive report
Monthly Tracking Top Brands
Monthly Tracking: Top 5 New Brands
Vehicles Registered in Hamilton County
300
250
200
FORD
HONDA
150
NISSAN
CHEVROLET
100
TOYOTA
50
0
Monthly Tracking Totals
Monthly Tracking
3,500
3,000
2,500
2,000
1,500
1,000
500
Jan-14
Feb-14
Mar-14
Apr-14 May-14
New
Jun-14
Pre-Owned
ChattanoogaHasCars
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Total
Page 9
Automotive report
Dealer Brand Share (New)
Brand Dealer
FORD Marshal Mize Ford
HONDA
NISSAN
TOYOTA
CHEVROLET
KIA
VOLKSWAGEN
DODGE
HYUNDAI
SUBARU
JEEP
LEXUS
Page 10
Mtn View Ford
Larry Hill Ford
Other
Economy Honda
Honda of Cleveland
Pye Honda
Other
Mtn View Nissan
Hunt Nissan**
Nissan of Chattanooga**
Other
Capital Toyota
Toyota of Cleveland
Other
Integrity
Mtn View Chevrolet
Don Ledford
Other
Kia of Chattanooga
Kia of Cleveland
Other
Village Volkswagen
VW Credit
Fred Beans Volkswagen
Jim Ellis Volkswagen
Other
Crown Automotive
Mtn View CDJ* (Ringgold)
Other
Long of Chattanooga
Other
Kelly Auto Group
Subaru of Kennesaw
Other
Crown Automotive
Mtn View CDJ* (Ringgold)
Edd Kirby
Other
Lexus of Chattanooga
Nalley Automotive
Hennessey
Other
Count
Brand %
% Change
966
644
157
445
1,377
351
26
76
849
556
53
117
598
286
265
430
410
52
300
373
59
32
304
17
14
10
34
284
45
162
296
27
356
17
39
249
47
21
85
204
23
14
25
43.7%
29.1%
7.1%
20.1%
75.2%
19.2%
1.4%
4.2%
53.9%
35.3%
3.4%
7.4%
52.0%
24.9%
23.1%
36.1%
34.4%
4.4%
25.2%
80.4%
12.7%
6.9%
80.2%
4.3%
4.0%
2.4%
9.0%
57.8%
7.7%
33.0%
92.3%
8.4%
86.4%
4.1%
9.5%
61.9%
11.7%
5.2%
22.8%
76.7%
8.6%
5.3%
9.4%
-0.8%
-0.6%
+0.2%
+1.2%
-1.5%
+0.5%
-0.2%
+1.2%
+0.6%
-5.6%
+2.1%
-0.2%
-0.9%
+0.9%
-+2.3%
-0.3%
-1.1%
-0.9%
+0.4%
-0.1%
-0.3%
+0.7%
+0.5%
-0.6%
+0.2%
-0.9%
-0.7%
+1.5%
-0.7%
-0.7%
+0.7%
+0.4%
-0.4%
--2.3%
+2.4%
-0.2%
-1.7%
-2.5%
+1.1%
+0.6%
+1.0%
ChattanoogaHasCars
Automotive report
Brand Dealer
BMW BMW of Chattanooga
GMC
MERCEDES
CADILLAC
BUICK
MAZDA
INFINITI
Count
Brand %
% Change
201
37
169
19
8
36
161
14
15
80
11
16
84
12
5
12
119
7
21
126
3
5
84.5%
15.5%
72.8%
8.2%
3.4%
15.5%
84.7%
7.4%
7.9%
74.8%
10.3%
15.0%
73.7%
10.6%
4.4%
10.6%
81.0%
4.8%
14.3%
94.0%
2.2%
3.7%
-5.7%
+5.7%
+0.3%
+0.8%
+0.3%
-1.5%
+1.7%
-0.3%
-1.4%
-2.8%
+2.8%
-+0.6%
-2.1%
+0.2%
+1.3%
---+0.7%
--0.7%
Other
Integrity
Don Ledford
Gentry Chevrolet
Other
Long of Chattanooga
RBM of Atlanta
Other
Integrity
Don Ledford
Other
Integrity
Don Ledford
Gentry Chevrolet
Other
Edd Kirby
Hennessey
Other
Infiniti of Chattanooga
Roswell Infiniti
Other
Remember Prime Time Television?
Number of Television Channels Per Household
Total Television Avails Per Hour2
Weekly Programming Hours
Weekly Television Avails3
19701
4
120
672
20,160
1990
27.2
816
4,570
137,088
2010
135
4,050
22,680
680,400
Now Consider These Facts:
 The average household views only 57.1 of the 22,680 weekly programming hours
available; equating to just One Quarter of 1 Percent.
 Of the 680,400 available commercial positions weekly, the average household is
exposed to just 1,701; or One Quarter of 1 Percent.
In 1970, most Television Stations were not operating on a 24-hour schedule.
Based on a conservative average of 15 minutes of commercial time each hour, or thirty (30) :30-second avails
3 Hourly Avails x 24 Hours x 7 Days
1
2
ChattanoogaHasCars
Page 11
Automotive report
NOVEMBER 2014 DEALER RANKINGS
Dec
13
Jan
14
Feb
14
Mar
14
Apr
14
May
14
Jun
14
Jul
14
Aug
14
Sep
14
Oct
14
Nov
13
Nov
14
195
119
76
211
112
99
173
96
77
196
99
97
210
117
93
183
97
86
242
156
86
240
129
111
167
101
66
266
180
86
169
87
82
106
49
57
155
84
71
145
145
178
178
163
163
203
203
158
158
151
150
1
183
183
191
191
174
173
1
186
184
2
180
178
2
161
161
109
108
1
New
Used
152
76
76
157
97
60
134
64
70
152
80
72
144
85
59
119
71
48
166
93
73
166
93
73
137
88
49
170
92
78
149
71
78
153
81
72
107
56
51
Used
New
66
65
1
83
83
68
68
70
70
60
58
2
52
47
5
61
61
64
64
64
64
64
64
72
72
35
35
94
94
New
Used
75
33
42
145
82
63
70
33
37
122
85
37
109
60
49
108
56
52
161
92
69
142
83
59
120
52
68
105
56
49
130
68
62
116
56
60
83
43
40
New
Used
94
65
29
93
67
26
76
48
28
116
80
36
129
91
38
97
69
28
122
90
32
86
62
24
85
64
21
130
90
40
110
71
39
87
57
30
78
52
26
91
54
37
98
72
26
69
41
28
76
37
39
99
63
36
80
45
35
61
39
22
88
54
34
107
65
42
68
42
26
94
52
42
76
43
33
68
36
32
Dealer
ECONOMY HONDA
New
Used
CARMAX
Used
New
MARSHAL MIZE FORD
MTN VIEW @ 153
INTEGRITY
MTN VIEW NISSAN
CAPITAL TOYOTA
New
Used
NISSAN OF CHATTANOOGA EAST
New
Used
MTN VIEW FORD
New
Used
LONG OF CHATTANOOGA
New
Used
MTN VIEW CHEVROLET
New
Used
KIA OF CHATTANOOGA
New
Used
HONDA OF CLEVELAND
New
Used
CROWN AUTOMOTIVE
New
Used
VILLAGE VW
New
Used
Page 12
32
21
11
63
32
31
100
65
35
76
54
22
75
51
24
92
61
31
98
62
36
96
74
22
101
69
32
92
56
36
74
43
31
101
57
44
84
42
42
74
54
20
61
37
24
59
36
23
58
45
13
77
47
30
54
25
29
62
39
23
72
52
20
52
33
19
74
49
25
46
19
27
73
48
25
72
42
30
45
19
26
49
29
20
43
26
17
64
35
29
40
28
12
58
34
24
65
47
18
66
33
33
66
47
19
70
54
16
65
26
39
63
30
33
91
44
47
49
28
21
48
27
21
48
28
20
52
29
23
50
26
24
77
32
45
56
32
24
47
31
16
51
30
21
73
42
31
49
30
19
47
30
17
62
34
28
58
24
34
48
29
19
30
18
12
40
25
15
36
20
16
34
25
9
46
27
19
49
34
15
67
37
30
55
27
28
46
32
14
64
43
21
54
35
19
8
5
3
47
28
19
59
38
21
90
62
28
85
42
43
89
54
35
81
55
26
88
57
31
72
48
24
70
50
20
103
71
32
87
55
32
98
62
36
59
32
27
45
30
15
53
28
25
63
37
26
35
19
16
52
29
23
42
22
20
42
25
17
32
16
16
38
28
10
48
33
15
37
26
11
38
17
21
41
24
17
43
26
17
ChattanoogaHasCars
Automotive report
Dealer
EASY AUTO
Used
Dec
13
Jan
14
Feb
14
Mar
14
Apr
14
May
14
Jun
14
Jul
14
Aug
14
Sep
14
Oct
14
Nov
13
Nov
14
68
68
46
46
57
57
75
75
71
71
41
41
74
74
48
48
47
47
55
55
57
57
53
53
43
43
12
5
7
17
8
9
21
12
9
9
3
6
23
11
12
22
10
12
40
22
18
29
16
13
MTN VIEW CDJR
Used
New
KELLY AUTO GROUP
39
20
19
New
Used
53
38
15
48
29
19
32
25
7
42
30
12
51
37
14
39
27
12
53
34
19
36
30
6
39
26
13
45
32
13
45
32
13
24
18
6
39
27
12
Used
29
29
25
25
52
52
68
68
62
62
34
34
50
50
57
57
38
38
59
59
25
25
39
39
35
35
Used
New
31
22
9
55
40
15
31
19
12
55
31
24
61
36
25
75
46
29
29
22
7
52
41
11
51
35
16
53
29
24
58
39
19
78
54
24
35
25
10
Used
New
24
8
16
27
17
10
27
16
11
30
15
15
29
17
12
31
15
16
30
13
17
30
15
15
33
16
17
36
22
14
41
24
17
22
11
11
30
20
10
Used
New
30
15
15
43
19
24
32
24
8
39
23
16
35
24
11
23
14
9
27
13
14
35
21
14
32
22
10
44
28
16
23
14
9
30
22
8
29
18
11
New
Used
26
17
9
11
10
1
14
13
1
28
18
10
21
19
2
30
24
6
60
40
20
52
35
17
35
22
13
46
34
12
48
32
16
11
10
1
27
22
5
Used
13
13
12
12
60
60
43
43
34
34
33
33
27
27
38
38
40
40
29
29
41
41
33
33
27
27
Used
48
48
45
45
21
21
53
53
46
46
34
34
30
30
22
22
31
31
42
42
32
32
47
47
26
26
New
Used
11
7
4
13
9
4
9
5
4
15
15
18
14
4
13
9
4
19
9
10
17
9
8
34
12
22
19
12
7
22
12
10
13
12
1
24
13
11
Used
34
34
36
36
33
33
26
26
38
38
31
31
31
31
27
27
29
29
22
22
31
31
24
24
23
23
New
Used
8
1
7
13
7
6
18
9
9
17
9
8
16
9
7
52
25
27
25
11
14
23
11
12
20
7
13
20
8
12
16
6
10
10
4
6
22
15
7
18
18
16
16
25
25
24
24
DRIVETIME
BMW OF CHATTANOOGA
EDD KIRBY
LARRY HILL FORD
TOYOTA OF CLEVELAND
WRIGHT MOTOR COMPANY
TWEETY AUTOMART INC
INFINITI OF CHATTANOOGA
GREGG MOTOR CO
CAMPING WORLD
CARMART
Used
PRESTIGE CARS
Used
LEXUS OF CHATTANOOGA
New
Used
LANDROVER OF CHATTANOOGA
Used
New
21
21
16
16
20
20
15
15
20
20
22
22
18
18
10
10
7
7
20
20
15
15
26
26
8
8
21
21
25
18
7
22
18
4
15
10
5
18
18
24
20
4
17
16
1
24
16
8
21
16
5
17
16
1
29
23
6
19
16
3
38
30
8
20
17
3
10
6
4
15
8
7
11
10
1
16
5
11
11
3
8
9
4
5
7
2
5
15
9
6
15
10
5
13
7
6
25
22
3
10
5
5
19
10
9
ChattanoogaHasCars
Page 13
Automotive report
Dec
13
Jan
14
Feb
14
Mar
14
Apr
14
May
14
Jun
14
Jul
14
Aug
14
Sep
14
Oct
14
Nov
13
Nov
14
Used
9
9
7
7
16
16
17
17
6
6
18
18
15
15
16
16
6
6
15
15
21
21
11
11
15
15
Used
1
1
2
2
4
4
3
3
1
1
2
2
9
9
5
5
9
9
9
9
1
1
13
13
Used
17
17
9
9
33
33
12
12
20
20
23
23
16
16
14
14
2
2
5
5
11
11
18
18
11
11
New
Used
5
3
2
8
6
2
12
10
2
5
5
20
15
5
7
5
2
8
7
1
7
5
2
7
6
1
9
8
1
15
14
1
28
22
6
11
10
1
Used
16
16
12
12
6
6
27
27
15
15
17
17
11
11
11
11
16
16
10
10
12
12
13
13
10
10
Used
13
13
9
9
9
9
21
21
12
12
10
10
9
9
14
14
21
21
18
18
18
18
7
7
10
10
Dealer
CHATTANOOGA MOTORS
BROCK AUTO INC
WE FINANCE
DON LEDFORD
SUPER TOYS
HARPER AUTO SALES
Research Quick Hits:

Americans are spending a whole lot more money per car. Since 2009 the annual revenue from U.S. car sales has
surged 61 percent, to $522 billion, according to analysis from TrueCar, an online platform that connects car buyers
with dealerships. As a result, the average cost of a new vehicle sold has surged from $31,077 to $31,798. "It's
extraordinarily relevant that people are willing to pay more for automobiles," TrueCar President John Krafcik, told
Bloomberg Businessweek. "Especially when the narrative has largely been that cars are playing less of a role in our
lives." So why all of a sudden are we, as a nation, car shopping like 20 percenters? (Bloomberg Businesweek 11/12/14)

Automakers are on track for their best U.S. sales year since 2006, but the growth of long-term loans, many to buyers
with dicey credit scores, and a surge of leased cars that will return to dealers by 2017, could create problems down
the road. Automakers reported selling nearly 1.3 million new cars and trucks in October, an annual pace of 16.5
million, a level not seen since the peak of last decade's housing boom. Low interest rates, modest but steady job
growth and low gas prices have combined to make auto sales the brightest showcase of an otherwise tepid recovery.
(Detroit Free Press 11/12/14)
1305 Carter Street · C hattanooga · Tennessee · 37402
www.BrewerMediaGroup.com
Page 14
ChattanoogaHasCars