Creating Mobile Messaging Programs 4 Retail

Creating Mobile Messaging Programs 4 Retail
Confidential © 2009, Rip Road Inc.
RIP ROAD – A MOBILE MESSAGING & MARKETING COMPANY
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Industry Veterans – we come out of the wireless carriers
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Develop Mobile Marketing solutions for major Brands and
Agencies
Helped set up the U.S. Mobile Marketing industry in 2003
Taught American how to text through the most successful
Mobile program run in the U.S. – American Idol
member
Confidential © 2009, Rip Road Inc.
RIP ROAD – OUR SOLUTIONS & SERVICES
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We work with clients to create messaging programs and platforms – that engage consumers, track data and
create long-term relationships.
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Our Services include:
Wireless Carrier Relations
• Short Code Acquisition
• Short Code Provisioning
• Campaign Testing & Certification
Want to learn
more? Txt Eric
to 89183.
Messaging Services
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SMS messaging (Carrier-grade)
Gateway SMS service
WAP Push messaging
MMS messaging
Video messaging
Premium SMS
Mobile Application development
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SMS Search
Text 2 Screen applications
Mobile Group Chat
IVR services
Customer Management
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Subscriber list creation and management
Real time data reporting
Campaign tracking & analysis
Customer service & problem resolution
Consulting/Advisory Services
Web + Mobile Internet Services
• Mobile Strategy development
• Web 2 Phone applications
• Website development and Hosting
• HTTP Integration
Confidential © 2009, Rip Road Inc.
270+ MILLION AMERICANS HAVE A CELL PHONE
60+ %
Use DATA features
Use Camera
phones
58%
Send
Use
text
Wireless
messages
e-mail
(all subscribers)
15%
48%
Surf the
Mobile
Web
18%
Play
Preloaded
Games
34%
Send
picture/
video
messages
16%
75+B
SMS sent each month
in the U.S.
Confidential © 2009, Rip Road Inc.
HOW MOBILE MESSAGING CAN IMPACT RETAIL
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Our Messaging Applications allow companies
to:
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Support e-commerce platforms
•
Integrate messaging with future Mobile
Applications – 2D barcodes, Q-codes, etc.
•
Grow opt-in databases
Deliver information in real-time
Create store promotions
Provide tools to impact the shopping
experience
Gateway
Create customer relationships – and loyalty
platforms
Confidential © 2009, Rip Road Inc.
Gateway
Gateway
Gateway
SUPPORTING E-COMMERCE PLATFORMS – SMS 4 ALERTING
New Product Alerts
Time-sensitive Deals/offers
Specials & Coupons
Reminders of Key events, Services
Viral messages (Share with friends)
Order & Delivery Confirmation messages
Confidential © 2009, Rip Road Inc.
GROWING OPT-IN DATABASES
FM: FLOWER
(356937)
---------------------
FM: FLOWER
(356937)
---------------------Thx!
UR entered in
1800flowers.com's
Happy Hour Mini
Giveaway! Stay tuned 2
see if U win! Use code
HHB to save 15% off ur
next purchase. Std. rates
apply.
You will receive one
monthly 1800flowers
mobile coupon each
month at std rate. 4
help, text HELP. Reply
STOP to end messages. 4
info go to
1800flowers.com
FM: FLOWER
(356937)
---------------------
TO: FLOWER
(356937)
---------------------
Mom’s b’day in 2 weeks.
Flowers are a great giY,
now 20% off.
Send flowers to SIS.
Charge my profile.
Birthday Reminders – on
your phone.
Confidential © 2009, Rip Road Inc.
One Click purchase from
your phone.
ON THE GO PROMOTIONS
User Experience
Pre-event – INSTANT WIN TICKET SWEEPSTAKES
TO: CHASE
---------WIN
Sweepstakes entry – drive par\cipa\on
FM: CHASE
----------
You’ve won!
Go to chase.
com/tkts,
enter code
ABCD1234 to
redeem UR
tkts.
Drive to Chase website
On-the-way – INSTANT WIN SEAT UPGRADES
TO: CHASE
---------VIP
Sweepstakes entry – drive par\cipa\on
FM: CHASE
----------
You’ve won!
Go to Chase
booth to show
code ABCD1234
to redeem UR
upgrades.
Drive to Chase Booth
Confidential © 2009, Rip Road Inc.
At the event – PLAYER ALERTS
TO: CHASE
---------Nadal
On Demand Player Alerts
FM: CHASE
----------
Nadal played
yesterday.
Beat Blake 63, 4-6, 6-4,
6-4. Will
play Andy
Roddick
tomorrow.
ON THE GO PROMOTIONS
Bronx – Simpson St.
Queens – Roosevelt
Manhattan – 112th St. & 1st Ave.
Confidential © 2009, Rip Road Inc.
Brooklyn – Golden Jewelry
ON THE GO PROMOTIONS
From: Footaction
---------------------
From: Footaction
---------------------
From: Footaction
---------------------
R U an instant
winner?
Go 2 a
Footaction
store 2 find
out.
New shoe
alerts – ‘Be
first to know.’
New shoe
alert…click link
to see!
Confidential © 2009, Rip Road Inc.
From: Footaction
---------------------
TOOLS TO IMPACT SALES – COUPONING
From: Footaction
---------------------
20% off
Christmas
CDs.
Confidential © 2009, Rip Road Inc.
TOOLS TO IMPACT SALES – LOCATION-BASED APPLICATIONS
Fm: WPOST
-------------Museum of
Contemporary
Art
1054 31st St.,NW,
Washington, DC
MUSEUMS
BARS
Fm: WPOST
-------------The Rhino Bar
and Pumphouse
3295 M St. NW,
Washington, DC
20007
202.333.3150
To: WPOST
------------------In Georgetown
search 4…
Fm: WPOST
-------------1789 - A
Georgetown
institution.
1226 36th St.NW,
Washington, DC
202.965.1789
RESTAURANTS
EVENTS
Sponsored by
RBS
Fm: WPOST
-------------Mental Map, 3/95/5. Photographs
by Emi Anrakuji.
Mu Project
1521 Wisconsin
Ave. NW, No. 2,
Washington, DC
CLUBS
MOVIES
Fm: WPOST
-------------AMC Loews
Georgetown 14
Ghost Rider 1:25 pm, 4:05
pm, 6:50 pm,
9:35 pm
Fm: WPOST
-------------The Lionz Den DJs Tittsworth -spins hip-hop,
party jams and
whatever it takes
to get the crowd
moving.
Confidential © 2009, Rip Road Inc.
MAKING FUTURE MOBILE INTERACTIONS EASY – 2DBARCODES
Confidential © 2009, Rip Road Inc.
User Experience
MOBILE LOYALTY PLATFORMS
Text the code on your
ticket to TKTALK (858255)
– and enter to win a CAR!
Moviegoers text to enter the Sweepstakes
TO: TKTALK
-----------5023
Unique movie codes allow tailored messages TO: TKTALK
-----------5. Movie
rocks
Moviegoers rate the movies they’ve seen
Confidential © 2009, Rip Road Inc.
Moviegoers get points, redeem online
2009, Rip Road Inc.
32 Avenue of the Americas, 19th Confidential
Floor, New ©
York,
NY 10013, 1.877.RIPROAD, www.riproad.com