brochure retail 2014
Transcription
brochure retail 2014
Writing at its finest. Writing comfort and design Made in Heidelberg LAMY 2000 LAMY scala LAMY dialog 1 + 2 LAMY dialog 3 LAMY econ LAMY studio LAMY accent LAMY pico LAMY swift LAMY twin pen + tri pen LAMY 4pen LAMY noto LAMY logo LAMY safari LAMY AL-star Lamy ink and refills 6 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 Innovative product ideas, realization of concepts on the highest level of quality and a design concept which has won multiple awards: these are the features through which Lamy has set new standards in the development of writing instruments time and time again since 1966. This consistently high demand has made the Lamy brand one of the leading German designer brands of international reputation in the last 40 years. Today, Lamy writing instruments bring joy to their owners all over the world. Day after day. Development and production are located in Heidelberg, which the family business of approx. 320 employees stands by even during times of globalization. This brochure is our invitation to you to become more closely acquainted with the world of the Lamy writing instruments. Perhaps you too will soon be among the people who experience the design and writing comfort made in Heidelberg. Lamy – Design. Made in Germany. Lamy has won more international design awards than any other writing instrument brand. The innovative stylistic expression of all Lamy products provides a clear and constant statement of faith in a modern approach. Each design is developed consistently on the basis of the highest degree of functionality. To ensure that these high standards are maintained, Lamy constantly pursues technical innovations which further increase the utility value of Lamy products. At every stage of manufacture, from development to production, our employees apply the greatest degree of care, helping to uphold the standard of quality in technology, material and processing, which, along with product design, has made the Lamy brand a byword for writing instruments. We will therefore continue in future to attach great importance to the quality statement ‘Made in Germany’ and at the same time safeguard jobs in this country. Design Prize of the Federal Republic of Germany This prize is regarded as the Oscar among the design awards in Germany. The LAMY noto won the prestigious accolade in 2010 in the Product Design category. Lamy previously received this design award in 1996 (LAMY spirit) and 2004 (LAMY pico). red dot award The red dot award is the internationally well-known design competition organised by the Design Centre of North Rhine-Westphalia. It is awarded for products with outstanding design quality. Lamy has already received this red dot award five times. The last time in 2013 for LAMY 2000 metal. iF product design award The Industrie Forum Design e. V. has been holding the iF Award design competition since 1954. The competition is among the biggest and most well known in the world. Lamy has won numerous prizes in the Product Design category – most recently in the year 2012 for the LAMY econ. Good Design Award For nearly 60 years the Good Design Award has been presented annually in Chicago for particularly innovative and design-oriented products. With nine Good Design Awards to its credit Lamy is out in front among the writing instrument brands. 6 multicolour pen ballpoint pen LAMY 2000 Writing instrument with cult status. Functional – as piston fountain pen, rollerball pen, ballpoint pen, multicolour ballpoint pen and mechanical pencil made of fibreglass reinforced Macrolone and stainless steel. Sensuous – as ballpoint pen made of grenadilla or yew wood with fittings in palladium finish. Design: Gerd A. Müller rollerball pen fountain pen 8 mechanical pencil rollerball pen LAMY 2000 metal The innovative classic. Lamy presents the LAMY 2000 series with its various writing systems in an all-stainless-steel version with seamless surface, partially hand finished. Available as fountain pen with piston mechanism, ballpoint pen, rollerball pen and mechanical pencil. Design: Gerd A. Müller ballpoint pen fountain pen 10 LAMY scala Design meets emotion. The LAMY scala stands out through its formal stringency yet features emotional details. Made of stainless steel and with a perfect weight, these pens provide an intense writing experience. Innovative details with outstanding precision – such as the massive externally spring-loaded clip – put the finishing touches to this high-quality yet subtle series. Choose from the fountain pen with polished steel nib, the ballpoint pen with twist-action mechanism and the mechanical pencil. In stainless steel, matt black finish with high-gloss, chromeplated detailing. fountain pen Design: Sieger ballpoint pen 12 LAMY dialog 1 The LAMY dialog 1 shows just how extraordinary a ballpoint pen can look when one of the best designers of our times gets to grips with it. Developed and designed in collaboration with Lamy by Richard Sapper, the creator of classics like the Tizio lamp, the Alessi espresso machine and the IBM Thinkpad laptop, it boasts a distinctive triangular shape with rounded edges. Made completely from metal, titanium coated. Design: Richard Sapper LAMY dialog 2 The LAMY dialog 2 capless ink rollerball with innovative twistaction mechanism was designed by Danish architect and designer Knud Holscher and developed in conjunction with Lamy, and features a timeless, formally rigorous design combined with innovative technology. Its ingenious rotating mechanism sinks the clip before writing, and rolls it out again once you’ve finished. Since the nib of its large-volume refill extends and retracts, the LAMY dialog 2 has no lid, and yet writes precisely and smoothly every time. Made completely from metal, with a palladium finish. Design: Knud Holscher dialog 2 rollerball pen dialog 1 ballpoint pen 14 LAMY dialog 3 On the LAMY dialog 3 both the nib and the clip are retractable. With its innovative twist-action mechanism, this premium fountain pen is the first of its kind. By turning the barrel, the nib slides elegantly out from inside the pen as the clip recedes onto the body. When the pen is turned to close, the retracted nib is protected from dirt and drying out by a ball valve. Available in elegant palladium finish or high-quality matt lacquered finish. palladium Design: Franco Clivio black 16 LAMY econ At first sight the LAMY econ demonstrates pure functionality and cool high-tech aesthetic appeal with its cylindrical, matt sandblasted stainless-steel body. But a closer look reveals that it is not lacking original design details that – even with all the formal restraint and practicality – lend it an unmistakable product personality. With a strikingly curved clip and an innovative grip zone, which is reminiscent of the controls on an expensive hi-fi system, for instance. Design: EOOS, Vienna mechanical pencil ballpoint pen 18 platinum grey rollerball pen steel brushed fountain pen imperialblue ballpoint pen LAMY studio The LAMY studio elegantly demonstrates just how close design and art can come. It interprets the clip theme in a completely new way, with stunning results reminiscent of modern sculpture. Metal writing instruments with propeller-shaped, shiny chrome metal clip. Surfaces in stainless-steel brush finish, matt black, imperialblue or matt anthracite lacquered, or high-quality palladium finish. Available as fountain pen, ballpoint pen, rollerball pen. Design: Hannes Wettstein black fountain pen palladium fountain pen 20 LD ballpoint pen LAMY accent The LAMY accent is the first writing instrument to feature an interchangeable grip section that you can change according to your mood. It comes in highly polished black lacquer. Available as a fountain pen, ballpoint, and ink rollerball pen. Design: Phoenix Product Design LD rollerball pen BY fountain pen 22 chrome matt black imperialblue chrome LAMY pico Innovative metal ballpoint pen with a sophisticated press mechanism: short in pocket format – long in writing format. Matt or high-gloss chromiumplated or with lacquer finish in matt black, blue, red and white. Design: Franco Clivio white red 24 imperialblue black LAMY swift Innovative rollerball pen with retractable clip. Writes fluently and precisely with ball and ink – and no cap! In anthracite, blue or black lacquer finish or high-class palladium finish. Design: Wolfgang Fabian palladium anthracite 26 tri pen brushed tri pen st black LAMY twin pen Ballpoint pen and mechanical pencil in one single writing instrument. System selection by twist mechanism. Surface selection according to taste: stainless steel in matt or brushed finish or black lacquer finish. LAMY tri pen Three in one: Ballpoint pen/mechanical pencil/marker or ballpoint pen blue + red/mechanical pencil. System selection by twist mechanism. In matt stainless steel, matt or brushed, or matt black lacquer finish. tri pen st twin pen brushed 28 LAMY 4pen Several writing systems in one writing instrument: Ballpoint pen black + blue + red and mechanical pencil. System identification by view selection. Finition in high-quality palladium or matt black. Can be individualised by exchangeable grip sections. Design: Phoenix Product Design palladium black 30 silver / anthracite silver / blue black LAMY noto Multi-award-winning ballpoint pen with triangular body and impressive clip. Plastic body in in black or in matt colours with metallised tip and metallised push-button. Design: Naoto Fukasawa silver / white silver / black 32 rollerball pen multicolour pen LAMY logo Push-button and clip in one! Body made of stainless steel or plastic in various attractive finishes and colours. Available as fountain pen, rollerball pen, ballpoint pen, multi-colour ballpoint pen, mechanical pencil and 2-system pen. bountain pen ballpoint pen 34 white fountain pen vista fountain pen umbra rollerball pen LAMY safari Robust, functional writing instrument made of sturdy ABS plastic. With ergonomic grip section and a self-sprung metal clip. Available as fountain pen, rollerball pen, ball- point pen and mechanical pencil, in many attractive colours or transparent. Design: Wolfgang Fabian. blue fountain pen blue ballpoint pen 36 black purple fountain pen oceanblue fountain pen silver rollerball point LAMY AL-star Robust yet elegant writing instrument made of high-tech in aluminium. With distinctive transparent grip and spring-action metal clip. Fountain pen, rollerball pen, ballpoint pen and mechanical pencil, anodised in various colours. Design: Wolfgang Fabian graphite ballpoint pen graphite fountain pen 38 Ink and refills M 16 M 66 M 63 M 21 M 22 T 10 T 51 T 52 M 40 M 41 M 43 M 51 M 55 M 70 0,7 mm 0,5 mm LAMY 2000 LAMY 2000 metal • fountain pen ballpoint pen • • • rollerball pen • mechanical pencil • multi-colour ballpoint pen LAMY scala fountain pen ballpoint pen ballpoint pen • • • • • • • • • • • • rollerball pen fountain pen ballpoint pen • • rollerball pen LAMY dialog 1 LAMY dialog 2 LAMY dialog 3 LAMY econ • • • • mechanical pencil LAMY studio fountain pen ballpoint pen • • rollerball pen LAMY accent fountain pen ballpoint pen • • rollerball pen LAMY pico LAMY swift LAMY twin pen LAMY tri pen LAMY 4pen LAMY noto LAMY logo • ballpoint pen • rollerball pen multi-system pen • • multi-system pen • • multi-system pen • ballpoint pen • • fountain pen ballpoint pen • • • • • mechanical pencil LAMY safari multi-colour ballpoint pen • multi-system pen • fountain pen ballpoint pen • • • • • • • • • rollerball pen • mechanical pencil LAMY AL-star fountain pen ballpoint pen rollerball pen mechanical pencil • • • • • • • • C. Josef Lamy GmbH D-69111 Heidelberg T: +49(0)6221-843-0 F: +49(0)6221-843-132 www.lamy.com E-mail: [email protected] P 829/13/GB subject to change