October 28, 2010 Robert Deluce

Robert Deluce
President and CEO
October 28, 2010
Porter Today
Launched in 2006 - total invested
capital of $159 million
3rd largest scheduled airline in Canada
20 Bombardier Q400 turboprops
14 destinations in Eastern Canada and
th U
the
U.S.
S
Over 900,000 passengers flown during
2009
$49 million terminal at Billy Bishop
Toronto City Airport opened in March
2010
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$159 million equity raise
•
Significant contributions were made from two institutional investors
•
Subsequently in 2006
2006, GE and Dancap joined the ownership group
and actively participate at a strategic level
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Billy Bishop Toronto City Airport
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Toronto City Airport terminal
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New Toronto City Airport ferry
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Historic Toronto City Airport traffic
Passengers (000)
1600
1400
Porter begins
service in 2006
1200
1000
Air Canada serves TCA
from 1990 to 2006
800
600
400
200
Actual
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Projected
2010
200
09
200
08
200
07
200
06
200
05
200
04
200
03
200
02
200
01
200
00
199
99
199
98
199
97
199
96
199
95
199
94
199
93
199
92
199
91
199
90
198
89
198
88
198
87
198
86
198
85
0
Serving 14 destinations
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Porter’s route network
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Canadian airline industry
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Bombardier Q400
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Leading break-even load factor
Break-even
Break
even load factor – 2009
90%
80%
71%
73%
74%
JetBlue
Southwest
81%
82%
Delta
United
82%
83%
84%
70%
60%
49%
50%
40%
30%
20%
10%
0%
Porter
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WestJet
Continental Air Canada American
Traffic statistics
Load factor comparison – 2009 to 2010
70.0%
2009
63.9%
2010
60.6%
60.0%
52.5%
55 8%
55.8%
47.6%
50.0%
49.7%
53.0%
46.7%
40.0%
30.0%
20.0%
10.0%
0.0%
August
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September
Q3 (July-Sept)
Year-to-date
Superior Customer Experience
Premium Service Offering
•
Single class of premium in-flight service
•
Complimentary food and beverage (beer
and
d wine)
i )
•
Lounges accessible to all Porter
passengers
•
Flexible fare structure
•
Simplified loyalty program
Convenience
•
Toronto City Airport base
•
Frequent daily flights
•
Key business and popular leisure centres
as destinations
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10
Highest Customer Satisfaction
Highest customer satisfaction for any airline currently covered by Ipsos
Thinking about all the flights you took on each airline in the past
12 months, please indicate how satisfied you were with each airline
46%
7%
56%
14%
58%
11%
47%
Customers Validate Porter Vision and Value
Source: Ipsos – 2010 Canadian Business Travel Study
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Extremely satisfied
Very satisfied
86%
Queen Elizabeth II
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por•ter
(pôrtr, pr-) verb
To carry, assist,
T
i t move from
f
place
l
to
t
place, especially for travellers; to deliver
with dignity; to lighten the load
load.
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