next generation of jaguar

Transcription

next generation of jaguar
NEXT GENERATION
OF JAGUAR TODAY’S AGENDA
•  JAGUAR LAND ROVER
•  THE JAGUAR BRAND
•  NEXT GENERATION OF JAGUAR
JAGUAR
LAND ROVER
GLOBAL
SALES
425,006
462,678
375,773
Global sales have more
than doubled in 5 years
196,226
232,839
274,280
381,108 UNITS SOLD
+9% FOR 2014
81,570 UNITS SOLD
+6% FOR 2014
2009
2010
2011
2012
2013
2014
FY 2014/15 $35 billion
in Revenue
$4 billion
in Profit before tax
Q1 2015
$1 billion
in Profit before tax
$5 BILLION
ANNUAL
INVESTMENT
IN PRODUCTS &
FACILITIES
UK
•  Solihull, Castle Bromwich,
Wolverhampton
Coming Soon
•  Brazil
China
India
•  Slovak Republic (LOI)
•  Austria
NEXT GENERATION
OF JAGUAR 2009
2014
XF
F-TYPE
XJ
Instinctive All Wheel Drive™
Engines
XF
XJ
XK
2016
F-TYPE with AWD, Man.
Updated XJ
ALL NEW XF SEDAN
XE & F-PACE
TRIPLE JAGUAR
U.S. MARKET
POTENTIAL REACH
1,200,000
877,000
380,000
2015
+ XE
+ F-PACE
2016 / 2017
F-TYPE
XJ
XE
F-PACE
Instinctive All Wheel Drive™
Ingenium Engines
XF
Diesel Engines
STARTING IN 16MY
JAGUAR WILL COMPETE IN
THE HEART OF THE
LUXURY MARKET
1.  XE & F-PACE to compete in
ENTRY LUXURY segments
2.  Competitive entry-priced
models
3.  Lowered MSRP or Increased
standard equipment
17MY JAGUAR XE
•  New aluminum intensive architecture
•  Double wishbone front suspension
with Integral Link rear
•  Available with all-wheel drive
•  Coupe-like profile with new Jaguar
family cues
•  XE 25t - 2.0L turbocharged fourcylinder
•  XE 20d - 2.0L turbocharged diesel
•  XE 35t - 3.0L supercharged V6
17MY JAGUAR XE
•  Jaguar 25t
•  Jaguar 20d
$34,900
$36,400
•  Jaguar 35t
$41,700
•  From a MSRP competitive position:
• 
• 
• 
• 
• 
• 
• 
• 
C-Class
Infiniti Q50
Lexus IS
Audi A4
Jaguar XE 25t
Cadillac ATS
BMW 3 Series
Acura TLX
$38,400
$37,150
$36,500
$35,900
$34,900
$33,215
$33,150
$31,445
17MY JAGUAR XE
•  Jaguar 25t
•  Jaguar 20d
$34,900
$36,400
•  Jaguar 35t
$41,700
•  From a MSRP competitive position:
• 
• 
• 
• 
• 
• 
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• 
Audi A4
C-Class
BMW 3 Series
Jaguar XE 35t
Cadillac ATS
Lexus IS
Infiniti Q50
Acura TLX
$49,200
$48,400
$45,800
$41,700
$41,340
$40,065
$37,150
$35,320
16MY JAGUAR XF
•  All new 2nd Gen model on new
aluminum intensive architecture
•  Coupe-like profile
•  Up to 265lbs lighter (AWD model)
•  Improved rear passenger room
•  All-new optional Jaguar InControl
Touch Pro infotainment system
•  XF 35t - supercharged V6 (340 hp)
•  XF S - supercharged V6 (380 hp)
16MY JAGUAR XF
•  XF 35t
$51,900
•  $5K lower than 15MY V6 XF ($57,175)
•  XF S
$62,700
•  From a MSRP competitive position:
• 
• 
• 
• 
• 
• 
• 
• 
Audi A6
BMW 5 Series
Cadillac CTS
E-Class
Jaguar XF 35t
Acura RLX
Infiniti Q70
Lexus GS
$57,400
$55,850
$53,285
$53,100
$51,900
$50,950
$49,850
$47,700
Standard Wheel Base
16MY JAGUAR XJ
•  Updated front fascia with full LED
headlights
•  3.0L S/C V6 340 hp
•  5.0 S/C V8 510 hp & 550 hp
•  Jaguar J-blade full LED headlights
•  Standard InControl Touch Pro
•  Diamond stitch pattern new on XJL
models
•  Rear Entertainment System
featuring 10” screens
Long Wheel Base
16MY JAGUAR XJ
•  Starting at $74,400
Added over $7,000 of standard
equipment
•  R-Sport Aerodynamic Package
•  Meridian™ 825W Surround Sound &
More
•  Ventilated Seats, Front & Rear
•  Full LED Headlights
•  InControl Touch Pro system
•  InControl Remote, Apps & WiFi, incl.
Remote Start
16MY JAGUAR XJ
•  From a MSRP competitive position:
Mercedes S550
$94,400
Audi A8 3.0T
$81,500
BMW 740i
$81,300
BMW 640i Gran Coupe
$78,800
Porsche Panamera V6
$78,100
Jaguar XJ
$74,400
Lexus LS460
$72,520
•  XJL 3.0 vs. competitively-equipped
BMW:
•  V6 XJL 3.0 Portfolio $83,200
vs. 740 Li
$85,800
16MY JAGUAR
F-TYPE
•  Six-speed manual transmission on
V6, rear-wheel drive models
•  AWD available on F-TYPE S models
•  AWD standard on F-TYPE R models
•  F-TYPE CONVERTIBLE and
COUPE R with AWD and 550hp V8
16MY JAGUAR
F-TYPE
•  F-TYPE standard equipment
increased by $3,550 to $11,850
•  F-TYPE Coupe
$65,000
•  F-TYPE Conv
$68,100
•  F-TYPE Coupe vs. typically
competitively-equipped Porsche:
•  V6 Jaguar F-TYPE Coupe: $73,295
vs. Cayman S at $84,865
•  V8 R Coupe: $106,695
vs. Porsche 911 Carrera S at $131,060
17MY JAGUAR F-PACE
•  First Jaguar performance SUV
•  Spacious cabin with large 33.5 cu ft
luggage compartment
•  Instinctive All-Wheel Drive®
delivers rear-wheel drive character with
all-wheel drive performance
•  Available with three powertrains:
•  340-hp or 380-hp supercharged V6
•  2.0-liter Ingenium diesel (avail Fall
2016)
•  World debut of Activity Key technology
17MY JAGUAR F-PACE
•  F-PACE 20d (Diesel)
$40,990
•  F-PACE 35t
$42,390
•  F-PACE S
$56,700
•  From a MSRP competitive position:
•  Cadillac SRX AWD Prem. $52,725
•  Porsche Macan
$52,600
•  F-PACE 35t Prestige
$50,100
•  BMW X4 xDrive 35i
$49,250
•  Audi Q5 3.0 Prem. Plus $45,400
•  F-PACE 35t Prestige vs. competitivelyequipped Porsche Macan:
•  F-PACE 35t Prestige
$51,995
vs. Macan
$64,995
NEW JAGUAR MODEL LINE UP
2016MY – 2017MY
17MY XE
Starting from $34,900
17MY F-PACE
Starting from $40,990
16MY XF
Starting from $51,900
16MY F-TYPE
Starting from $65,000
16MY XJ
Starting from $74,400
After pricing, the 2nd and
3rd top reasons that a
customer may reject a
given luxury vehicle is the
concern over the cost of
maintenance and repairs…
2009
#1
Sales Satisfaction Index (SSI)
Ties for highest ranking nameplate in
the Vehicle Dependability Study (VDS)
#1
Sales Satisfaction Index (SSI)
Automotive Performance,
Execution and Layout Study (APEAL)
#3
#2
Vehicle Dependability StudySM (VDS)
Automotive Performance,
Execution and Layout Study (APEAL)
2012
#2
Initial Quality Study (IQS)
2013
#1
In U.S. Sales Satisfaction Index (SSI)
2014
#2
U.S. Initial Quality Study (IQS)
Automotive Performance,
Execution and Layout Study (APEAL)
2010
#2
#2
2011
Consistently ranking within
the top 3 of J.D. Power
Surveys
in recent years
#2
2015
#1
#3
U.S. Customer Service Index (CSI) Study
U.S. Initial Quality Study (IQS)
NEW JAGUAR OWNERSHIP PACKAGE
JAGUAR PROVIDES
BEST-IN-CLASS COVERAGE
BEST-IN-CLASS 5-YEAR COVERAGE
5-Year Warranty
5-Year Scheduled Maintenance
5-Year Roadside Assistance
5-Year InControl Connected Car
Transferrable
LUXURY COMPETITOR COMPARISON Make
Basic
(years / miles)
Roadside Assistance
(years / miles)
Maintenance
(years / miles / type)
Jaguar
5/60,000
5/60,000
5/60,000/sched
Audi
4/50,000
4/Unlimited
1/50,000/sched
BMW
4/50,000
4/Unlimited
4/50,000/full
Cadillac
4/50,000
6/70,000
4/50,000/sched
Infiniti
4/50,000
4/60,000
Lexus
4/50,000
4/Unlimited
Mercedes-Benz
4/50,000
4/50,000
Porsche
4/50,000
4/50,000
1/any/sched
KEYS TO SUCCESS IN MARKET
BRAND
PRODUCT
VALUE
CONFIDENCE
DESIRABLE
APPEALING
COMPETITIVE
RELIABILITY
Relevant
Design
MSRP
Quality
Modern
Performance
Affordable
Assurance
Equipment
ART OF
PERFORMANCE
XE, XF, XJ,
F-PACE, F-TYPE
HEART OF THE
MARKET
JAGUAR
ELITECARE
Los Angeles, Houston,
Dallas, Chicago, Miami,
New York, San Francisco
Drive IN Your Movie
Hero On Set
SHARE Your Movie
New product line up
Expansion into new segments
Customer care
Pricing strategy

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