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Differentiating and Branding
in the
Luxury Home Market
Sandy Raines
President/The Raines
Group
ƒ #1 in Ohio in Sales Volume:
2004, 2005, & 2006
ƒ Nationally #1 in Sales Volume:
2002, 2003, 2004, 2005, & 2006
Real Living HER Network 5,000+
agents in 20 states
ƒ #1 in Sales Volume:
Franklin County, 2002–2006
Keys to Success
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Reputation for Results
Strong Branding & Marketing
Cutting Edge Technology
Exceptional Customer Service
Positive Mindset
Create a “WOW” Program
Call-In to Closing
Listing Prospect Contacted and
Appointment Made
Deliver Pre-List Package
& Take Exterior Photo Home
Welcome Signs & Godiva Chocolates
Hand Written Thank You Note
Personalized Welcome To
Our Office
Deliver a Powerful Presentation
Branding - The Raines Group Team
Kathy Miggo
Director of Training & Recruiting
LPA to Sandy Raines
Karla Ballenger
Real Estate Consultant
Dan Lorek
Real Estate Consultant
Julia Baranova
Real Estate Consultant
Lisa Gibbs
Real Estate Consultant
Julie Swick
Real Estate Consultant
Kathleen York
Real Estate Consultant
Ron Cadieux & Sandy Raines
Managing Partner & CEO
Stephanie Rodriguez
General Manager
Kristina Smith
Real Estate Consultant
Timothy Watkins
Real Estate Consultant
Linda Brincks
Real Estate Consultant
Jill Arnett
Erin Williams
Karyn Yates
Jennie Wesney
Susan Morgan
Rachel Grumbles
Director of Operations
Director of Operations
Director of Marketing
Client Service Assistant
Administrative Assistant
Administrative Assistant
Branding: Teamwork & Service
The Raines Group works to be your one-stop shop for all your real estate needs.
Ask me about our affiliated services and how they can benefit you!
We’ve pooled the power of the Real Living Network and the Raines Group to offer
products and services you need at discounted rates. This is another way that we
add value to your real estate experience.
Role of the Internet in Home Search
The Internet is the fastest growing place where buyers first
learn about the home they eventually purchase.
Source: NAR’s 2006 Profile of Home Buyers & Sellers, All Buyers
The Raines Group Web Site
Search
entire MLS
Buyers can inquire about a
listing, request a showing ,
save a “favorites” folder, find
out about open houses, and
receive e-mails from us
automatically
Featured listings, virtual
tours, and enhanced
listing information
Community information,
neighborhood news, and
school reports
The Raines Group Technology
We use the latest technology to showcase
your home. Multiple enhancements allow
potential buyers to view all of the unique
features your home has to offer them.
ƒ Unlimited photos of your home!
ƒ Neighborhood video tours!
ƒ Potential buyers can talk to an agent
immediately as well as set up a showing!
E-Marketing
We announce new home
listings and open house
events to our e-mail
database of over 1,750
people. This e-mail
campaign is “clickable” to
allow instant access to our
Web site where potential
buyers can view photos of
your home, request a
showing, and so much
more!
.
© 2007 Real Living, Inc
“What the mind of man can
conceive and believe,
it can achieve.”
-Napolean Hill
“You become what you think
about most of the time.”
-Earl Nightingale
For information about any
material discussed today
log onto:
www.SandyRaines.com