2015 ECHO ® Program Book - Then

October 5, 2015
The Westin Boston Waterfront, Grand Ballroom
Boston
www.dma-echo.org
#ECHOAwards
DMA International ECHOTM Awards
THANK YOU
to our SPONSORS and PARTNERS
TABLE of CONTENTS
ECHO Board of Governors .................... 02
About ECHO Awards ............................... 03
2015 Judges ......................................... 04 - 05
Program Details ......................................... 06
SPONSORS
MC James Cunningham ............................ 06
USPS Gold Mailbox Award
Henry Hoke Award
ECHO Awards Finalists ................... 07 - 26
Special ECHO Awards ...................... 27 - 28
After Party Details ..................................... 29
Ignition Session .......................................... 30
ECHO BOARD / WELCOME
2015 DMA
INTERNATIONAL
ECHO AWARDS
Good evening,
On behalf of the DMA and the ECHO Board of Governors, we’d like to extend a warm
welcome to you, our friends and colleagues from across the country and around the globe, as you
join us for this exciting celebration.
Tonight, we have the honor and privilege of recognizing the best of the best in our business.
Awarding work that solved business problems. Work that sparked social change. Work that truly
wowed us in the way it brought brilliant strategy to life with remarkable creative, while ultimately
generating amazing results.
Our panel of esteemed judges from 15 countries around the world met in New York in August
to review this year’s entries. Tonight, you’ll see the work that the judges have selected as ECHO
Award winners. And at the very end of our celebration, we will reveal this year’s Diamond ECHO
Award winner – showcasing that which best exemplifies what this ECHO competition is all about.
We hope you will be as inspired by this work as we are. Inspired enough that you will consider
entering next year’s ECHO competition. After all, you can’t win if you don’t enter!
Thank you for your continued support of the DMA and the ECHO Awards. And please, join
us in congratulating all of tonight’s ECHO Award winners.
PARTNERS
Website
Development
Call for Entries Campaign
Strategy & Development
Program
Printing
Program Design
& Layout
Video Design
& Development
We hope you have a great time at tonight’s celebration. And once again, we thank you for
joining us.
Tom Benton
CEO, DMA
Jennifer Monaghan
Chair, ECHO Board
1
Angella Hubbert
Vice-Chair, ECHO Board
MEET the ECHO BOARD of GOVERNORS
ABOUT / ECHO AWARDS
Jennifer Monaghan
Matt Leonard, CIPP
Chet Dalzell
Mark Allen
Governor Chair
Managing Director
Campbell Ewald, Warren, MI
Judging Committee, ECHO
Consultant – Analytics General
Manager Bergen Aesthetics
Upper Saddle River, NJ
Public Relations/Communications Public Relations Professional
New York, NY
Ambassador/Alliance Committee,
DMA Board Member
Vice President, Sales
TruGreen, Memphis, TN
Angella Hubbert
Mike Chuter
Brad Epstein
Chris Karpenko
Governor Vice-Chair
VP/Production & National
Project Management
Russ Reid, Pasadena, CA
Australian Judging Ambassador Founding Partner Cubed
Communications Southbank
VIC, Australia
Show Production Committee Marketing Strategist and
Consumer Healthcare
Consultant Precision for
Medicine, St. Louis, MO
Sponsorship Committee
Creative Director, United
States Postal Service (USPS)
Washington, DC
Tedd Aurelius
Finn Overgaard
Mark Ogne
Strategic Advisor Chair, Ambassador/
Alliance Committee SVP
Director 1-2-1 Engagement/
Account Director, The Martin
Agency, Richmond, VA
European Judging Ambassador
Founder & CEO SAHIBA
Copenhagen, Denmark
ECHO at Annual Committee
CMO NewzSocial
San Ramon, CA
Carolyn Goodman
James Wintraub
Karen Rice Gardiner
US Judging Chair President, Creative Director
Goodman Marketing Partners
Inc., San Rafael, CA
Call for Entries Co-Chair Creative Director,
Express Scripts
Franklin Lakes, NJ
ECHO at Annual Committee Marketing Director
Smithsonian Enterprises
Washington, DC
Debbie Roth
Nancy Harhut
Henry (Hank) Hoke, III
Judging Committee Vice President-Sales &
Marketing Japs-Olson
Company, St. Louis Park, MN
Call for Entries Co-Chair,
Show Production Committee
Chief Creative Officer
Wilde Agency Westwood, MA
Ambassador/Alliance Committee Publisher Hoke
Communications, Inc.
Gilford, NH
2
2015 DMA
INTERNATIONAL
ECHO AWARDS
TM
THE POWER TO CHANGE BUSINESS
Welcome to our yearly celebration of the DMA International ECHOTM Awards. As the premier
direct and digital marketing awards competition, the ECHO Awards honor the world’s best
marketing campaigns — those that have the power to change business and behavior through the
dynamic combination of strategy, creativity and results. No other awards competition looks at
marketing or showcases marketers’ skills in such totality.
ONLY THE BEST WORK WINS AN ECHO
A global panel of award-winning agency and client-side marketing experts evaluated entries across
15 categories over three increasingly rigorous rounds. Scoring is based on 30% strategy, 30%
creative, 30% results and 10% “mojo”— that extra something that takes a campaign from merely
competent to outstanding. Only the best work is awarded a Gold, Silver or Bronze ECHO, with
the best-in-show campaign taking home the coveted Diamond ECHO. Congratulations to all of
our ECHO finalists and winners — and keep up the great work!
www.dma-echo.org
#ECHOAwards
DMA International ECHOTM Awards
3
2015 JUDGES
2015 JUDGES (continued)
2015 DMA
INTERNATIONAL
ECHO AWARDS
United States Judging Chair
Carolyn Goodman
Goodman Marketing Partners
Connie Demuru
Rapp Argentina
Karen Gardiner
Smithsonian
Michael King
King & More, Inc.
Monica Maneri
Student at NYIT
Robin Riggs
RobbinsKersten Direct
Ina Savrød
Bouvet
James Wintraub
Express Scripts
Vatsal Asher* Envoy
DMA Asia
Megan Devine
d.trio marketing group
Robbin Gehrke
Russ Reid
Jeanne Kirby
Inviso Corporation
Luisa Mazinter
TheMarketingSite.com
Debbie Roth
Japs-Olson Company
Kyoko Tamate
Direct Marketing Japan, Inc.
Chad Woolums
Campbell Ewald
Tedd Aurelius
The Martin Agency
Marcy Donahue
Microsoft Corporation
Luke Glasner
Glasner Consulting
Alan Kittle
Harte Hanks
Thorin McGee
Target Marketing
Brad Rukstales
Cogensia, LLC
Mary Teahan*
Qendar
Yunfei Xiang
Student at NYIT
E. Paul Bigham
Bigham Agency, Inc.
Maureen Dyvig
d.trio marketing group
Richard Goldsmith
The Horah Group
Chuck McLeester
Measured Marketing LLC
Erika Sanchez
Student at NYIT
John Thompson
Russ Reid
ADDITIONAL AMBASSADORS*
Sandra Blum
Blum & Company
Brad Epstein
Precision for Medicine
Diya Guha
Free Range Puppies
Winnifred Knight
Cube [On The Square] Pty Ltd,
TheMarketingSite.com and Mortimer
Harvey Group
Jennifer Monaghan
Campbell Ewald
Juan Pablo Serrano
BRM S.A.
David Tradewell
Econsultancy
Valentina Carnevali
Akira Oka*
Melissa Shubert
Team Detroit
Keith Turco
Gyro, LLC
Beth Drysdale
Andrew Sims
Republik New Zealand &
Republik Australia
Henny van Gerwen
BBDO Belgium
Amanda House
Darryl Vasilinda
Javelin Marketing Group
Sharon Lewis-Gregg
Trent Weber
Infinity Direct
Per Christian Opsahl
Daniel Westgate
Kenna
Michaela Pålsson
Peter Winther
Winholistic ApS
Rise Sudnow
Neal Boornazian
Cramer
Eamon Boyle
Assembly Media
Deborah Cohn
New York Institute of Technology
Christel Conrad
Friisbee
Alfred Corchia
maetva
Chet Dalzell
About Ads
Pia Maria Falk
Ahlens
Tom Harding
Infinity Direct
Neil Feinstein
St. John’s University
Nancy Harhut
Wilde Agency
Mish Fletcher
OgilvyOne Worldwide
Jennifer Haynie
Student at NYIT
Dan Forsberg
OgilvyOne
Hank Hoke
Hoke Communications
Alex Furrer
OgilvyOne Worldwide Toronto
Angella Hubbert
Russ Reid
Dan Gaede
Proximity Canada
Jonell Joseph
Student at NYIT
Mark Kolier
Moddern Marketing Services
Chuck La Tournous
Prudential
Pepe Larson
Smicker
Sid Libenson
Priests of the Sacred Heart
Kevin Lofgren
Skinny IT
Carsten Maisch Olsen
Director
Direct Marketing Japan, Inc.
Rikke Bøye Pedersen
e-nettet
Lovro Peterlin
Studio Moderna Group
Scott Pinkney
Publicis Hawkeye
Tina Posey
Javelin Marketing Group
Robert Reger
Epsilon
Shelly Singh* Envoy
DMA Asia
Robert Snow
Robert Snow Marketing
Communications
Domenic Spinosa
Moore DM Group –
Resource One
Vámos-Hegyi Attila
Karen Carroll
Kirsty Jamieson
Mariah Hunt
Ine Martinsen
Finn Overgaard
Alex Passett
Masato Yatagi
Marilee Yourchak
4
*
ECHO Ambassador
5
*
ECHO Ambassador
PROGRAM
5:30pm - 6:10pm / Cocktail and hors d’oeuvres reception
featuring The Beantown Band
6:15pm - 7:30pm / Presentation of Awards
Menu: Charcuterie, Fromage, Accompaniments
and Wine Service
7:45pm – 9:00pm / After-party concert featuring the
Goo Goo Dolls (see pg. 29)
The Beantown Band
Goo Goo Dolls
Throughout the program, The Beantown Band will keep the energy level high as they welcome winners to the stage.
MASTER of CEREMONIES / James Cunningham
In addition to his work as a corporate events emcee and entertainer, James Cunningham
is the hilarious host and associate producer of the hit TV series Eat St., airing on
Cooking Channel USA, Food Network Canada, and in more than a dozen countries.
He’s also the author of the bestselling Eat St. cookbook, sharing recipes from the most
daring, delicious, and inventive street food found anywhere. He has also been featured
on many national and international network television shows including Last Comic
Standing, Just for Laughs, and Comedy Now. When not filming Eat St., James keeps busy
performing at comedy clubs and events everywhere.
James Cunningham
6
01 / Automotive
02 / Travel and Hospitality / Transportation
COUNTRY: Denmark
COUNTRY: USA
COUNTRY: Sweden
COUNTRY: New Zealand
COUNTRY: Norway
COUNTRY: India
COUNTRY: India
COUNTRY: Norway
ENTRY: The Digital DNA Profiles
ENTRY: Dodge Charger/Challenger
Launch Direct Mail
ENTRY: Volvo: All-new XC90
Virtual Launch
ENTRY: The Long Way
ENTRY: Destination Unknown
ENTRY: Slippers
ENTRY: Album of Memories
AGENCY: Chemistry Interaction
AGENCY: McCann Oslo
CLIENT: Blue Wing Honda
CLIENT: Ruter
AGENCY: pi communications
pvt. ltd.
AGENCY: pi communications
pvt. ltd.
ENTRY: The Pizza Delivery
Experiment
CLIENT: Club Mahindra Holidays
CLIENT: Club Mahindra Holidays
AGENCY: Mediabroker
CLIENT: Toyota Denmark
AGENCY: Meredith Xcelerated Marketing AGENCY: DigitasLBi
AGENCY: McCann Oslo
CLIENT: FCA US LLC/Bethany Obloy
CLIENT: Volvo Cars
COUNTRY: Spain
COUNTRY: Brazil
COUNTRY: USA
COUNTRY: China
COUNTRY: China
COUNTRY: United Kingdom
COUNTRY: India
ENTRY: 70 Guardians of Winter
ENTRY: Volvo: Launching VM
ENTRY: Eyes on the Road
AGENCY: Marketdata Solutions Brasil
ENTRY: Great Chinese Names for
Great Britain
ENTRY: Visit Soon
AGENCY: Proximity Barcelona
ENTRY: Social CRM - Lexus NX
Model Launch – Beyond Utility
ENTRY: Ilha de Calma –
The Mystery Island
CLIENT: Skoda Spain
CLIENT: Volvo Trucks
AGENCY: Team One
CLIENT: Lexus
8
AGENCY: OgilvyOne Beijing
CLIENT: Volkswagen
AGENCY: OgilvyOne Beijing-Ogilvy
& Mather Beijing-Ogilvy PR Beijing
AGENCY: OgilvyOne London
CLIENT: British Airways
CLIENT: Visit Britain
9
CLIENT: Ruter
AGENCY: OgilvyOne Worldwide
CLIENT: Government of Daman &
Diu & Dadra & Nagar Haveli
03 / Business and Consumer Services
04 / Retail and Direct Sales
COUNTRY: Denmark
COUNTRY: USA
COUNTRY: Denmark
COUNTRY: Japan
COUNTRY: India
COUNTRY: New Zealand
ENTRY: The Advertising Garbage Bag
ENTRY: PLAY!
ENTRY: From Muscles to Brains
ENTRY: You are the Heroine!
ENTRY: Khushiyon Ki Doli
AGENCY: OgilvyOne Worldwide
AGENCY: Ogilvy New York
AGENCY: OgilvyOne Worldwide
AGENCY: Direct Marketing Zero Co.-Ltd.
AGENCY: PHD India
ENTRY: The South Island Launch of New World
Clubcard
CLIENT: FK Distribution
CLIENT: IBM
CLIENT: The National Defense
CLIENT: decencia INC.
CLIENT: Hindustan Unilever
COUNTRY: USA
COUNTRY: Japan
COUNTRY: USA
COUNTRY: Brazil
COUNTRY: Canada
COUNTRY: Sweden
ENTRY: Project Architeuthis
ENTRY: Anything for the Receiver’s Smile
ENTRY: Wishes Delivered
ENTRY: Bring It Back
ENTRY: The Rag Bag
AGENCY: Campbell Ewald
AGENCY: Toppan Forms Co., Ltd.
AGENCY: Ogilvy New York
ENTRY: Consumer Day Brazil: Retail has a new
promotional date!
AGENCY: OgilvyOne Toronto
AGENCY: DDB Stockholm
CLIENT: US Navy
CLIENT: Toppan Forms Co., Ltd.
CLIENT: UPS
CLIENT: Tim Hortons
CLIENT: Uniforms for the Dedicated
10
AGENCY: Jotacom Comunicação
CLIENT: Buscapé Company Informação e
Tecnologia Ltda.
11
AGENCY: justONE
CLIENT: Foodstuffs New Zealand‚ Äì New World
Supermarkets
04 / Retail and Direct Sales (continued)
05 / Communications / Utilities
COUNTRY: USA
COUNTRY: Sweden
ENTRY: Hello Book
ENTRY: The Electric
Bike-banner
AGENCY: Rodgers
Townsend DDB
AGENCY: MRM//McCann
Stockholm
CLIENT: AT&T
COUNTRY: Canada
COUNTRY: India
COUNTRY: USA
ENTRY: Town of Winner
ENTRY: How We Made India Buy Homes Online
ENTRY: Scary Good Job
AGENCY: OgilvyOne Toronto
AGENCY: FCB Ulka
AGENCY: The Martin Agency
CLIENT: Tim Hortons
CLIENT: Tata Value Homes
CLIENT: Benjamin Moore
CLIENT: Vattenfall
COUNTRY: USA
COUNTRY: India
ENTRY: T-Mobile Holiday
Gift Guide
ENTRY: Beyond Mobility –
A $10MN story
AGENCY: Wunderman Seattle
AGENCY: OgilvyOne
Worldwide
CLIENT: T-Mobile
COUNTRY: Japan
COUNTRY: USA
ENTRY: Go on a Journey of Sweets Passport
ENTRY: USPS Holiday Playbook
AGENCY: Fusion Co. Ltd
AGENCY: MRM//McCann
CLIENT: KCC Co. Ltd
CLIENT: US Postal Service
12
CLIENT: Vodafone Business
Services
The Hoke Award, presented following the
Retail and Direct Sales category.
13
06 / Consumer Products
07 / Product Manufacturing and Distribution
COUNTRY: India
COUNTRY: Singapore
COUNTRY: USA
COUNTRY: New Zealand
COUNTRY: New Zealand
COUNTRY: Spain
COUNTRY: Canada
COUNTRY: Sweden
ENTRY: Philips AquaTouch –
Alex on Strike
ENTRY: Happiness from the Skies
ENTRY: Huggies – The Second Hug
ENTRY: K9FM
ENTRY: Magical Messages
ENTRY: Dog GIF Party Maker
ENTRY: StandUp Marathon
AGENCY: OgilvyOne Worldwide
Singapore
AGENCY: Ogilvy Chicago
AGENCY: Colenso BBDO
ENTRY: Speedwall Residential Launch
– The Door Buster
AGENCY: Proximity Barcelona
CLIENT: Mars PEDIGREE
AGENCY: Proximity Canada /
BBDO Toronto
AGENCY: Mecka
CLIENT: Kimberly-Clark Huggies
AGENCY: Pulp Strategy
Communications Pvt Ltd
CLIENT: Philips India Ltd.
CLIENT: The Coca-Cola Company
AGENCY: justONE
CLIENT: Speedwall (NZ) Ltd.
CLIENT: Vileda Iberica, SA
CLIENT: Misfits‚ Ñ¢
CLIENT: Matting
COUNTRY: India
COUNTRY: USA
COUNTRY: India
COUNTRY: Spain
COUNTRY: New Zealand
COUNTRY: Canada
ENTRY: The Big Leap – A live
marketing challenge
ENTRY: Drinkable Advertising
ENTRY: Changing The Way Indian
Women Cooked Their Fried Food
ENTRY: Bad News
ENTRY: Yes Sticks
AGENCY: Proximity Barcelona
AGENCY: Colenso BBDO
ENTRY: Do Us A Flavour, Taste
of Canada! Phase 1
CLIENT: Vileda Iberica, SA.
CLIENT: Fonterra Brands Ltd.
AGENCY: Pulp Strategy
Communications Pvt Ltd
AGENCY: Ogilvy New York
CLIENT: The Coca-Cola Company
CLIENT: Philips India Ltd.
14
AGENCY: OgilvyOne Worldwide
CLIENT: Philips India Limited
AGENCY: Proximity Canada/BBDO
Toronto
CLIENT: Frito-Lay Canada
15
08 / Financial Products and Services
09 / Insurance
COUNTRY: Canada
COUNTRY: India
COUNTRY: Denmark
COUNTRY: USA
COUNTRY: USA
COUNTRY: USA
COUNTRY: USA
COUNTRY: India
ENTRY: Entertainment on Cloud10
– Curing Airport Boredom
ENTRY: Citibank Real Time
Augmented Chaser Campaign
ENTRY: Home is Where the
Clients Are
ENTRY: DBS Chilli Paneer 2
ENTRY: Interactive Dance Music
Banners
ENTRY: Get It Together
ENTRY: Making a Long Term Care
Solution Even Healthier
ENTRY: There’s a Smarter Way Out
AGENCY: OgilvyOne Toronto
AGENCY: MEC Global
AGENCY: Director
CLIENT: American Express Canada
CLIENT: Citi Bank
CLIENT: Home Real Estate
COUNTRY: Canada
COUNTRY: The Netherlands
COUNTRY: Canada
COUNTRY: USA
COUNTRY: Sweden
COUNTRY: Hong Kong
COUNTRY: USA
COUNTRY: USA
ENTRY: CIBC Aerogold Visa Infinite
Privilege Card Launch
ENTRY: The Housepromotor
ENTRY: New-to-Bank TD Aeroplan
Customers
ENTRY: Citi ThankYou® Rewards
Points Transfer
ENTRY: Turning Words Into Action
ENTRY: Immortalizing Happiness:
MetLife Hong Kong’s Infinity App
ENTRY: The 11 Initiative
ENTRY: Inaugural Direct-toConsumer Campaign
AGENCY: Response Innovations
AGENCY: Javelin Marketing Group
CLIENT: TD Bank
CLIENT: Citi ThankYou Rewards
AGENCY: RIVET
CLIENT: Canadian Imperial Bank
of Commerce (CIBC)
AGENCY: Red Urban/Wefilm
CLIENT: ABN AMRO
16
AGENCY: SapientNitro
CLIENT: DBS Bank Ltd.
AGENCY: Rodgers Townsend DDB
CLIENT: The Hartford
AGENCY: Abakus
CLIENT: If Insurance
AGENCY: o2kl advertising
AGENCY: Wilde Agency
CLIENT: Anthem Specialty Products
CLIENT: Nationwide
AGENCY: Ogilvy New York
AGENCY: BBDO / Proximity
CLIENT: Aetna
CLIENT: MetLife Hong Kong
17
AGENCY: OgilvyOne Worldwide
CLIENT: Reliance General Insurance
AGENCY: Wilde Agency
CLIENT: UNUM
10 / Information Technologies
10 / Information Technologies (continued)
COUNTRY: USA
COUNTRY: India
COUNTRY: India
COUNTRY: India
COUNTRY: New Zealand
COUNTRY: United Kingdom
ENTRY: Imagination – Realized
ENTRY: Google Partners – Grand Prix
ENTRY: Google CMO Bootcamp
ENTRY: SAP ACE USie App – Social Media
ENTRY: Fuji Xerox – Haus of Versant
ENTRY: #NoteMyDay
AGENCY: Goodman Marketing Partners
AGENCY: MRM//McCANN India
AGENCY: MRM//McCANN India
AGENCY: WATConsult
AGENCY: Republik New Zealand
AGENCY: Harte Hanks
CLIENT: Autodesk
CLIENT: Google India
CLIENT: Google India
CLIENT: SAP
CLIENT: Fuji Xerox New Zealand
CLIENT:: Samsung Mobile
COUNTRY: India
COUNTRY: India
COUNTRY: Brazil
COUNTRY: United Kingdom
ENTRY: ThinkCircle Program
ENTRY: SAP Innovation Express & Ambition
Express
ENTRY: File
ENTRY: Dispatches from the Wimbledon
Championships
AGENCY: arvato Bertelsmann Marketing Services
India Pvt. Ltd.
AGENCY: WATConsult
CLIENT: Lenovo India
CLIENT: SAP
18
AGENCY: Salem
AGENCY: OgilvyOne London
CLIENT: Mandic Cloud Solution
CLIENT: IBM
19
11 / Pharmaceutical / Healthcare
11 / Pharmaceutical / Healthcare (continued)
COUNTRY: USA
COUNTRY: USA
COUNTRY: USA
COUNTRY: India
COUNTRY: Hong Kong
COUNTRY: India
ENTRY: Breakup With Your Makeup
ENTRY: Carestream PACS Replacement Lead
Generation Campaign
ENTRY: COMPOSE Clinical Research Study
ENTRY: Different Strokes – The Magic of Touch
ENTRY: A Message From Your Future Baby
AGENCY: BBK Worldwide
AGENCY: FCB Ulka Advertising Private Limited
AGENCY: OMD Hong Kong
ENTRY: Husbands Initiated Movement against
Breast Cancer
CLIENT: Shionogi & Co. Ltd.
CLIENT: Johnson’s Baby
CLIENT: Wyeth (Hong Kong) Holding
Company Limited
AGENCY: Twist Mktg
CLIENT: Galderma Laboratories L.P.
AGENCY: The Verdi Group Inc.
CLIENT: Carestream Health Inc.
COUNTRY: USA
COUNTRY: USA
COUNTRY: USA
ENTRY: Invisalign: From Alternative Choice
to Brand of Choice
ENTRY: Fit2Me. My plan. My Way.
ENTRY: PBA Facts – Actor
AGENCY: MRM//McCANN East
AGENCY: Advance MarketWorx
CLIENT: AstraZeneca Diabetes Franchise
CLIENT: Avanir Pharmaceuticals Inc.
AGENCY: Wunderman LA
CLIENT: Align Technology Inc.
20
The USPS Gold Mailbox Award, Sponsored
by United Postal Service, presented following the
Pharmaceutical/Healthcare category.
21
AGENCY: OgilvyOne Worldwide
CLIENT: Philips India Limited
12 / Education
13 / Publishing / Entertainment
COUNTRY: Brazil
COUNTRY: India
COUNTRY: India
ENTRY: Blizzard: Hearthstone Epic Cinemagraphs
ENTRY: Mary Kom Movie Digital Marketing
Campaign
ENTRY: Trufan Ho Toh Jaagte Raho
AGENCY: Jotacom Comunicação
CLIENT: Blizzard Entertainment
COUNTRY: USA
COUNTRY: Argentina
COUNTRY: USA
ENTRY: Navy Anatomy Study Guide App
ENTRY: Internet Day: Teaching who most know
ENTRY: AARP Driver Safety 1:1 Campaign
AGENCY: Campbell Ewald
AGENCY: Rapp Argentina
AGENCY: ThomasARTS
CLIENT: US Navy
CLIENT: Telefonica de Argentina SA
CLIENT: AARP Driver Safety Division
22
AGENCY: Everymedia Technologies Pvt. Ltd.
CLIENT: Viacom 18 Motion Pictures
AGENCY: Madison Communications
CLIENT: Dish TV
COUNTRY: India
COUNTRY: India
COUNTRY: India
ENTRY: Star Sports Pro Kabbadi
ENTRY: NBA – Click to Calendar
ENTRY: Kan Khajura Tesan
AGENCY: Blink Digital
AGENCY: WATConsult
AGENCY: PHD India
CLIENT: Star India
CLIENT: Sony SIX
CLIENT: Hindustan Unilever
23
13 / Publishing / Entertainment (continued)
14 / Professional Services
COUNTRY: USA
COUNTRY: USA
COUNTRY: Hungary
COUNTRY: India
COUNTRY: India
COUNTRY: India
ENTRY: #ThatSongWhen
ENTRY: Time Warner Cable Responsive Short Film
ENTRY: Cinema Delivery
ENTRY: Overcoming Government Buyers Inertia
AGENCY: Ogilvy New York
AGENCY: Ogilvy New York
AGENCY: Young & Rubicam Budapest
ENTRY: An App Created in Collaboration
with LinkedIn
CLIENT: Spotify
CLIENT: Time Warner Cable
CLIENT: Cirko Film
AGENCY: Select Direct Marketing Communications
Pvt. Ltd.
ENTRY: HCL Website Redesign Generates Lead
Funnel Worth $1B
AGENCY: Innoraft
AGENCY: HCL Technologies Limited
CLIENT: HCL Technologies Limited
CLIENT: HCL Technologies
24
CLIENT: Godrej Interio
COUNTRY: Belgium
COUNTRY: Spain
ENTRY: JCDecaux Street View Unpaid Bills
ENTRY: SantApp
AGENCY: BBDO Belgium
AGENCY: SHACKLETON
CLIENT: JCDecaux
CLIENT: SantApp
25
15 / Not for Profit
COUNTRY: Norway
COUNTRY: USA
COUNTRY: Norway
COUNTRY: USA
ENTRY: Your Star Gives Hope
ENTRY: Help Iowa’s At Risk Children
Find Hope
ENTRY: #StopTheWedding
ENTRY: Where Does Jesus Live
AGENCY: Trigger AS
AGENCY: Food For The Poor Inc.
CLIENT: Plan Norway / Non-profit
Organization
CLIENT: Food For The Poor
AGENCY: Bouvet AS
CLIENT: Your star gives hope
AGENCY: Strategic America
CLIENT: Wildwood Hills Ranch
of Iowa
COUNTRY: New Zealand
COUNTRY: Spain
COUNTRY: Spain
COUNTRY: Argentina
ENTRY: Leukemia Blood Cancer
“Shave for a cure”
ENTRY: #NOMOREEVICTIONS
ENTRY: Animal Copyrights
ENTRY: Don’t Play With The Artic
AGENCY: Proximity Madrid
AGENCY: Cheil Spain
AGENCY: Rapp Argentina
CLIENT: STOP DESAHUCIOS
CLIENT: WWF/LATINSTOCK
CLIENT: Greenpeace
AGENCY: 0.99
CLIENT: Leukemia & Blood Cancer
New Zealand
26
ECHO / SPECIAL AWARDS
AFTER-PARTY / GOO GOO DOLLS
THE DIAMOND ECHO AWARD
The prestigious Diamond ECHO is awarded to the Gold ECHO-winning campaign that is
judged to be best in show by the ECHO Board of Governors.
USPS GOLD MAILBOX AWARD, SPONSORED BY UNITED STATES POSTAL SERVICE
The Gold Mailbox Award, presented following the Pharmaceutical/Healthcare category.
The Gold Mailbox Award is chosen based on the most innovative use of mail as critical
component of an omni-channel strategy. The ECHO Board of Governors and a representative
from the USPS selects the award winner among the Gold, Silver and Bronze ECHO Winners.
HENRY HOKE AWARD, SPONSORED BY HOKE COMMUNICATIONS, INC.
2015 DMA
INTERNATIONAL
ECHO AWARDS
Lead singer and guitarist John Rzeznik, bassist Robby Takac and the rest
of the Goo Goo Dolls cap the ECHO celebrations with music that’s
ingrained in the world’s pop consciousness. From their hit songs “Iris”
and “Slide” to their Gold and multi-Platinum albums, the Goo Goo Dolls
have risen to the top of the charts and into the ears and hearts of millions
worldwide. The band has been touring to sold-out crowds across the U.S.
and Canada and is ready to showcase their best work for us tonight.
Immediately following the ECHO Awards program, all ECHO ticket
holders are welcome to attend the concert beginning at 7:45pm at the
Boston Convention & Exhibition Center, Grand Ballroom, Level 3.
The Hoke Award, presented following the Retail and Direct Sales category.
Selected by Hoke Communications from among the Gold, Silver and Bronze ECHO winners,
this award reflects the campaign with the most courageous solution to a difficult marketing
problem. Through a combination of individual reviews and collaborative discussion with the
ECHO Board of Governors, a representative from Hoke Communications, Inc. determines
which top scoring entries meet the qualifications and eligibility for this special award.
28
Goo Goo Dolls
29
You’ve SEEN the WINNERS
NOW come and MEET THEM
IGNITION SESSION
Become a data-driven marketing god —
learn how to win an ECHO Award!
Tuesday, 2:30pm – 3:15pm / Level 2, Rm: 252B
2015 DMA
INTERNATIONAL
ECHO AWARDS
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Get the inside track from past winners, judges and
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program. Attend this discussion to learn:
The International ECHO Award is the pinnacle
of recognition for data-driven marketers. Across
6 continents and 85 years, this is the only program
to focus on recognizing the “best of the best” —
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• How winning a top award has transformed an
agency’s business
• What judges look for
• How the program operates
• Hot tips to become the next ECHO Diamond winner!
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NOTES
NOTES
Join us in Los Angeles for the
2016 DMA INTERNATIONAL ECHO AWARDS
on October 17, 2016.
© 2015 The Direct Marketing Association. All Rights Reserved. ECHO program printing sponsored by