lesson on golf 2009

LESSON ON GOLF 2009
MARKETING
OPPORTUNITIES
Contact:
Adrienne Lenhoff
248-366-0388
[email protected]
www.shazaaam.com
Shazaaam! Public Relations & Marketing
Jeff Lesson
248-798-8848
[email protected]
LessonOnGolf.com
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Only one program...
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Reaches both AM and FM golf audiences on Detroit’s #1 rated sports
radio station.
Has been voted Michigan’s best and most popular radio golf program.
Is ranked #1 in male listeners ages 25-54.
Has been awarded “Best Sports Feature” and a “Merit Award for
Excellence.”
Is hosted and produced by Multi-time winner of the “Best Sportscast”
award from both the Michigan Association of Broadcasters and The
Associated Press.
After twelve successful seasons, “Lesson on Golf” is stronger than ever. Hosted
and produced by Jeff Lesson, the program stays true to its roots by continuing
to give golfers the best advice in places to play, pro pointers, equipment and
travel.
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Overview
Who: Hosted and produced by Jeff Lesson,
a multi-time winner of the “Best
Sportscast” award from both the Michigan
Association of Broadcasters and The
Associated Press.
What: Marketing opportunity on the award
winning “Lesson on Golf,” Michigan’s best
and most popular radio golf program for
12 years, giving golfers the best in places
to play, pro pointers, equipment and
travel.
Where: 97.1 FM “The Ticket” and 1270 AM
(CBS Radio-Detroit). Detroit’s #1 rated
sports radio station (per Arbitron ratings)
and flagship home of Detroit Tigers
baseball, Detroit Lions football and Detroit
Red Wings hockey.
When: Saturday and Sunday mornings from 7:00-8:00 AM. The show runs for
26 straight weeks beginning February 28, 2009 through August 23, 2009.
“Lesson On Golf” on 97.1 FM “The Ticket” also receives promotion from WWJ
Newsradio 950, WWJ.COM and the “Lesson On Golf” column that will be
appearing in a local major Detroit daily newspaper.
Why: Most people listen to the radio when they are in their cars. Most golfers
are in their cars between 7-8 am on weekend mornings because the most
popular golf tee times are between 8-9 am on weekend mornings. As such,
most golfers are driving to the course between 7-8 am and listening to “Lesson
On Golf”!!
With the huge popularity of Detroit Tigers baseball on WXYT-AM and FM, many
golfers go to bed with WXYT on their dial. When they wake up to play golf the
next morning, WXYT and “Lesson On Golf” are right there when they turn on the
radio.
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Demographics
Nationally
Golfers have been described as “the Best Customers” due to their level of
disposable income and how they tend to spend it. There are more than 27
million golfers in the United States who spend more than $40 billion dollars
annually on golf equipment, merchandise, and playing alone (Source: National
Golf Foundation). Below are more statistics of this exciting demographic:
Lesson On Golf brings you a very highly sought out consumer with great
purchasing power:
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The average male golfer is just over 40 years old and has a household
income of $80,000.
The average female golfer is just over 40 years old and has a household
income of $78,000.
Golfers own or lease 2.5 vehicles per household and 60% have purchased
a new vehicle in the previous year.
Golfers are homeowners – 80% own at least one real estate property,
whereas 20% of these own two or more.
Golfers travel extensively – 80% plan to travel on vacation next year. Of
these, about 80% said they plan to play golf on vacation and 40% plan
their vacations around golf courses or resorts.
Golfers own computers – 60% of golfers own a home computer. Of those,
90% also use computers at work and log on to the Internet 14 times per
week, which is more than twice the national average.
Golfers invest – 45% have investments in stocks, bonds, or mutual funds.
Golfers are heavy beverage drinkers – 90% drink a beverage during or
immediately after practicing at the driving range, 48% drink beer and 49%
drink juice, power drinks, or soda. They also dine out frequently.
And much more…
It is clear that golfers ought to be directly targeted by advertisers. They have
disposable income, and spend it; also many products apply to them – especially
big-ticket items. Consequently, to reach this unique demographic, new
methods of advertisement should be established to reach them.
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Demographics
Locally
Golf Association of Michigan
According to a survey taken by magazine readers…
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88% attended college
66% have annual household incomes of $100,000
55% have investment portfolios over $200,000
Average two golf vacations in Michigan per year
Average two golf vacations per year outside Michigan, including airfare
and hotel
75% play 41+ rounds of golf per year
55% spend at least $500.00 on new golf equipment each year
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Website Exposure
Opportunities
If you choose to participate in a sponsorship with “Lesson On Golf,” you will
receive immediate exposure to a very highly sought-out consumer base.
“Lesson On Golf” will display your link and logo in a prime location on their
website, where every visitor will see it.
Other opportunities when becoming a sponsor of “Lesson On Golf” are banner
and video advertising. We would be pleased to add your banner or video to our
website to provide you eminent exposure to our consumers.
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Three Ways you can Participate
1) Inventory Barter Program
 If you are a golf course receiving this offer, you have been
identified as a "premier course" that Jeff Lesson wishes to
personally promote on his radio show as a recommended place to
play. This is done without any cash cost! It primarily uses your
unsold inventory to pay for your airtime.
 Premier courses will receive two live 8-minute interviews
promoting their course on "Lesson On Golf" on 97.1 FM The Ticket,
opening and closing segment billboards and a season long link and
logo on LESSONONGOLF.COM.
 The course provides Lesson On Golf LLC 100 rounds of golf
including cart, valid anytime except weekends and holidays before
noon. In certain cases there may be an adjustment depending upon
the retail value of your rounds and/or stay and play packages.
Lesson On Golf LLC may both re-sell the same rounds and retain all
proceeds or use them as it pleases.
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Inventory Barter Agreement
If the terms and conditions of this package are acceptable, kindly indicate your
consent by signing in the space below. Signature will authorize this noncancelable binding agreement. Please make all checks payable to Lesson On
Golf LLC.
___________________________________
Advertiser
Date
Title
Company
______________________________________
<name>
Date
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2) Traditional Advertising Opportunities
Platinum Level
Includes 26 week program
Two :60 second spots per week
Segment sponsorship billboard each week…
2 rounds of Golf for 2 people at a preferred Michigan course
Two live 8-minute interviews on “Lesson On Golf”
Weekly Investment: $633.60 per week for 26 weeks
Total Investment: $16,473.60
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Gold Level
Includes 26 week program
Two :30 second spots per week
Segment sponsorship billboard each week…
 A round of Golf for 2 at a preferred Michigan course
 Two live 8-minute interviews on “Lesson On Golf”
Weekly Investment: $507.10 per week for 26 weeks
Total Investment: $13,184.60
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Silver Level
Includes 13 week program
Two :30 second spots per week
A round of Golf for 2 at a preferred Michigan course
Weekly Investment: $385 per week for 13 weeks
Total Investment: $5,005
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Bronze Level
Includes 8 week program
 Two :30 second spots per week
Weekly Investment: $242 per week for 8 weeks
Total Investment: $1,936
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3) Customized programs with broadcast and Internet components.
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Sponsorship Agreement
If the terms and conditions of this package are acceptable, kindly indicate your
consent by signing in the space below. Signature will authorize this noncancelable binding agreement. Please make all checks payable to Lesson On
Golf LLC.
Sponsorship Level of Participation: Please check
Platinum
Gold
Silver
Bronze
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Investment
Investment
Investment
Investment
___________________________________
Advertiser
Date
Title
Company
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$16,473.60
$13,184.60
$5,005
$1,936
______________________________________
<name>
Date
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