cinQuE - Ozone Magazine

RAW, UNCENSORED WEST COAST RAP SHIT
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IRST?
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ARIZONA
PACIFIC
DIVISION
Countdown to Quitting
Their 9-5 Jobs
PRETTY BLACK
Chain Reaction: R.I.P.
MR. MIDAS
Cali-Rado Representer
OMAR CRUZ
An Immigrant’s Impact
6
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nivowbac
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OZONE WEST // // OZONE WEST
// OZONE WEST
OZONE WEST // editor’s note
ONE LUV
Publisher
Julia Beverly
Editor-in-chief
Jessica “Mz Jae” Hagmaier
Editor-AT-LARGE
D-Ray
GRAPHIC DESIGNER
David KA
Music EditorS
Randy Roper
Maurice G. Garland
ADVERTISING SALES
Che Johnson
Isiah Campbell
Contributors
Big Fase 100, DJ BackSide,
DJ E-Z Cutt, Jelani, Jessica
Essien, Joey Colombo,Kay
Newell, Keita Jones, Luvva J,
Nippy Swagga, Portia Jackson,
Shemp, Todd Davis, Ty Watkins
Street Reps
Anthony Deavers, Bigg P-Wee,
Bigthangs, Big Will, Dee1,
Demolition Men, DJ Jam-X, DJ
Juice, DJ KTone, DJ Nik Bean,
DJ Quote, DJ Skee, DJ Strong &
Warrior, J Hype, Jasmine Crowe,
John Costen, Juice, Kewan
Lewis, Luvva J, Maroy, Rob J
Official, Rob Reyes, Shauntae
Hill, Sherita Saulsberry, Sly
Boogy, Syd Robertson, Tonio,
Twin, William Major, Zack Cimini
COVER CREDITS
Cinque photo by Oren J; Omar
Cruz photo by Estevan Oriol.
H
ere we are again, my editorial notes. Already?
I thought I just did the last one. I am a lagger sometimes. There’s never enough hours in
a day and I always seem to be running late. If you let my
grandma tell it, I’m the biggest procrastinator ever. That’s
why my photography career is such a beautiful thing; I can
work whatever hours I want. I think that’s why Thizz Entertainment adopted me. My camp, Thizz Entertainment - the
late, great Mac Dre’s label - is “never on time, always late,”
like me. So I fit in perfectly. We always show up at the same
time, no matter what the original meeting time was. I have
lived by that motto ever since I can recall. But now that I’m
the Editor at Large for the West Coast, I’ve had to get myself
together and really change up. That means I can’t just wake
up whenever, and work whenever I feel like it. Now I need
to work 90% of the time and sleep 10% of the time, and if
you know me, you know I love (need) my sleep. I’m a Leo!
The West Coast is no doubt my love. It’s where I’m from,
what I’m about, and why I rep. I had a hard time getting
this issue together, because I started realizing how many of
my throwback pictures had dead people in them. We need to
stop the violence, for real.
Most of my throwback pictures are from the “hyphy movement.” Even though I grew up on Mac Dre, RBL Posse, MC
Hammer, Too $hort, Richie Rich, Spice 1, and E-40, I wasn’t
taking pictures back then. By the time I got serious about
my photos, I was at the front door of the Bay Area movement. First, there was the New Bay movement, and then the
hyphy movement, which weren’t quite the same, but both
were the birth of new talent coming out of the Bay. Some
of the vets, like Mac Dre, Keak da Sneak, and E-40 were
already moving towards the hyphy sound.
The definition of “hyphy” varies from person to person.
Hyper, fly, crazy, out of control. The movement wasn’t
recognized until 2003, but it began back with MC Hammer
and Digital Underground with “Humpty Hump.” Then Mac Dre
brought it to the forefront, describing a gangsta fun like
only he could. He said, “You’re not hyphy if you can’t get
out of your whip and ghostride it or dance alongside it in
the hood without getting your ass whooped or your whip
took.” The side show (car stunts, doughnuts, and figure 8s)
is also a big part of the movement. The side show started
back during the Too $hort and Richie Rich days, in the 80s,
in East Oakland.
This is OZONE’s six year anniversary, and for me, the last six
years have been difficult in many ways. I dedicated my time
to being both the caregiver to my granddaddy (R.I.P.) and
the lens behind the hyphy movement, two very important
positions which I was proud to hold. At the time, I had no
idea how important both would turn out to be. Those were
my grandfather’s last years and I was there every day. Then,
I found out that the pictures I’d been taking could help
spread the visual of the movement to people outside the
Bay Area.
Some people say pictures are for a lifetime, and they truly
understand the value of a frozen moment. I’ve seen what it
takes to become a star. I’m in the lens, freezing moments.
Some artists get it, and others just don’t. It’s a full time
being a rock star. I’ve shot many shows all over the country,
from platinum artists to the new kids off the block, and the
only difference is how much they’re getting paid. Sometimes
the energy is the same, but usually the kid off the block has
more heart; passion.
Don’t forget, it’s your attitude that determines your altitude.
I do this for us; the West Coast. I like to think of it like this:
any artist – or better yet, anyone – that rejects a photo
must not really be happy in their life and don’t care to
remember the moment.
Don’t worry, I won’t take any unauthorized pictures. I’m not
paparazzi. I see opportunities and go for them. Without the
media and fans, there are no stars. If I see you somewhere
in my travels and stop you for a brief moment to catch a
flick, please take the time so we can make history together.
To all you artists who act too big for a photo, I think you
have a short in your system. No one is promised tomorrow,
and you may have been the one to change someone’s life.
Shouts out to any artist that has made a visit through East
Oakland’s Youth UpRising Center (www.youthuprising.org)
and made a difference in one of our young people’s lives!
- D-RAY, [email protected]
ozone west
9-15
10
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14
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PHOTO GALLERIES
CHAIN REACTION
PATIENTLY WAITING: OMAR CRUZ
PATIENTLY WAITING: PACIFIC DIVISION
PATIENTLY WAITING: MR MIDAS
Me & Lil Wayne during my ATL
trip! (Photo by JB)
Husalah & me @ Terminal
Island!
Lil B, me., & Young L of The Pack in Petaluma
(Photo by Young Stunna)
18-20 CINQUE
21-30
33
34
SIX YEAR ANNIVERSARY
THROWBACK PHOTOS
CD REVIEWS
END ZONE
OZONE WEST // // OZONE WEST
(above L-R): Kilo & J Diggs @ Grand Lake Theater for the Ghost Ride Your Whip Premiere in Oakland, CA; Krizz Kalico & Tech N9ne @
OZONE’s Rapquest shoot in Kansas City, MO (Photos: D-Ray); David Banner @ KMEL in San Francisco, CA (Photo: Julia Beverly)
01 // Doin It Movin & Big Dant @ Grand Lake Theater for the Ghost Ride Your Whip Premiere (Oakland, CA) 02 // P, Boo, Dollar Will, & Lil Meezy @ Phoenix Theater (Petaluma, CA) 03 //
Innerstate Ike & DJ Smallz (Denver, CO) 04 // Makzilla & Paul Wall @ Uptown Theatre (Kansas City, MO) 05 // Jon Nash, Kafani, & Hub @ Mezzanine for David Banner’s birthday party
(San Francisco, CA) 06 // DJ Lace & Ray J @ Fresno Convention Center for Q97’s Spring Jam (Fresno, CA) 07 // Michael Watts, DJ KTone, & DJ Strangah @ Crystal Rose for Teen Jam
(Denver, CO) 08 // Dem Hoodstarz, the Jacka, & FedX on the set of Jacka’s “All Over Me” (San Francisco, CA) 09 // The Pack & Too $hort @ Phoenix Theater (Petaluma, CA) 10 // Rob Lo
& K-Loc on the set of The Jacka’s “All Over Me” (San Francisco, CA) 11 // The Bay is in the house for the filming of The Jacka’s “All Over Me” (San Francisco, CA) 12 // Traxamillion, Fat
Ant, & Turf Talk @ Mezzanine for David Banner’s birthday party (San Francisco, CA) 13 // David Banner & DJ Knuckles @ KMEL (San Francisco, CA) 14 // Geezy & Meezy Montana @ Grand
Lake Theater for the Ghost Ride Your Whip Premiere (Oakland, CA) 15 // Young L of The Pack & his brother on the set of The Jacka’s “All Over Me” (San Francisco, CA) 16 // The Turf DJ
& the Turf Wife @ Palladium (Denver, CO) 17 // Big Dante & Paul Wall @ Tech N9ne’s Fire & Ice Tour (Humboldt County, CA) 18 // Cinque & Celeste on the set of “Spiritual” (Tucson, AZ)
19 // Kilo & Keak da Sneak @ Keak Da Sneak’s release party (Mountain View, CA)
Photo Credits: D-Ray (01,02,05,06,08,09,10,11,12,13,14,15,17,18,19); DJ KTone (03,07,16); Ms Rivercity (04)
OZONE
OZONEWEST
WEST////
She Liked my NECKLACE and started relaxin’, that’s what the fuck I call a…
“T
PRETTY BLACK
MIGHTY MOUSE
his chain used to be Gucci Mane’s chain. Floyd The Jeweler from
Atlanta made it, and it cost fifty stacks. It was made the same
time Gucci made his Bart [Simpson] piece. Gucci Mane and I had
a business move that we did. I traded him a Jacob watch for
the Mighty Mouse chain. Yeah, I’m exposing you, Gucci Mane
you pussy! Yes, my nigga, Mr. So Icey himself! It was solid. The deal was done.
the San Francisco police to report a kidnapping. As you can see, the chain is
around my neck and that is where it’s going to stay. So fuck Gucci Mane, real
shit! That nigga ain’t shit. That’s what I call a chain reaction!
Then Gucci came out to the Bay to do a show. I picked him up in the Lambo
and took him to the hotel; we were chillin’ waiting for the show to start. He
asked me to get him some bitches and some pills. I was there with some
of my goons from Richmond and Oakland, and he’s there with the bitches I
brought him, his cousin, his manager, and his armed security. Gucci saw that
I was so iced up and I think he was a little uncomfortable because of the
people I had with me. He told his security to take his Bart chain to the safe
and asked me to wear the Mighty Mouse chain to the show. No problem. I
already had on three chains and stupid ice.
Words and Photo by D-Ray
10 // OZONE WEST
[Editor’s note: In fairness, we allowed Gucci Mane to respond to the allegations in this article by telling his side of the story: “I sold my Mighty Mouse
chain to a dude cause I didn’t like how it was made. I don’t want to mention
his name, but he paid me more than I paid for the chain. We were friends.
How did we go from being friends to you claiming that you took my chain?
Now, if I had an incident at a club and he took my jewelry, I couldn’t debate
that. But if me and you fall out and you got a chain that you paid me money
for, we wore the chain and took pictures together, how are you going to claim
that you took it? That ain’t real. You came to my house. We fed you food. You
was a pa’tna of mine from Cali. I got pa’tnas from all over. I get money. You
were my friend so I wasn’t tryin’ to ‘get’ you, but I sold it to you for more
[than I paid] because you wanted it. You had money on you at the time, but
then I found out that you really don’t have no money. You don’t
have long money like the kid. The kid got several chains.”]
“
Gucci got on a pill and disappeared with the bitches for a little while. Then
we heard that the show got cancelled [because of] some other shit. So we hit
Gucci to see what’s up, and he says, “Fuck it, I’m going to stay in.” Then, I hit
him about the Mighty Mouse chain, and he said he didn’t have it. So I told him
something that was so serious about him and his family’s safety, and it didn’t
take him very long to bring my chain quick. Next, his security tries to call
To all the OZONE readers, just know that this ain’t the movies. Everybody ain’t
as real as they say they are. //
(above L-R): Richie Rich & Too $hort @ Up All Nite Studios in Oakland, CA; DJ Rah2K & Traxamillion @ Club Agenda for DJ Rah2K’s birthday party in San Jose, CA (Photos: D-Ray); Saigon
& David Banner @ Mezzanine for David Banner’s birthday party in San Francisco, CA (Photo: Julia Beverly)
01 // DJ KTone, Hawkman, Kim, Analiza, BC, & Young Doe @ Blue Ice for KTone’s birthday bash (Denver, CO) 02 // DJ Vlad, Network, & Bavgate @ Grand Lake Theater for the Ghost Ride
Your Whip Premiere (Oakland, CA) 03 // Skrapi & The Jacka @ Grand Lake Theater for the Ghost Ride Your Whip Premiere (Oakland, CA) 04 // Yogi & Lee Majors on the set of The Jacka’s
“All Over Me” (San Francisco, CA) 05 // Traxamillion & Grinch @ Mezzanine for David Banner’s birthday party (San Francisco, CA) 06 // Kilo & Tech N9ne @ Tech N9ne’s Fire & Ice Tour
(Humboldt County, CA) 07 // DJ Boriqua reppin’ Husalah on the set of The Jacka’s “All Over Me” (San Francisco, CA) 08 // Dem Hoodstarz & Nick Ngo on the set of Jacka’s “All Over Me”
(San Francisco, CA) 09 // NVUS Twins & Deltrice on the set of The Jacka’s “All Over Me” (San Francisco, CA) 10 // The Jacka, guest, Willie Hen, Cellski, & guest @ Mezzanine for David
Banner’s birthday party (San Francisco, CA) 11 // Roc Rolla & Goldie Gold @ Club Silk (Sacramento, CA) 12 // John Costen, Kafani The Ice King, & Bido @ Fresno Convention Center for
Q97’s Spring Jam (Fresno, CA) 13 // Mile High Honeyz @ Crystal Rose for Teen Jam (Denver, CO) 14 // Hypeman P & Hawkman @ Blue Ice (Denver, CO) 15 // Gary Archer & DJ Vlad @
Grand Lake Theater for the Ghost Ride Your Whip Premiere (Oakland, CA) 16 // David Banner & Cellski @ Mezzanine for David Banner’s birthday party (San Francisco, CA) 17 // Bavgate
& Gold Toes @ Grand Lake Theater for the Ghost Ride Your Whip Premiere (Oakland, CA) 18 // Cbaby & DJ Drama @ Club Crave for KTone’s birthday bash (Denver, CO) 19 // Lotto & FedX
on the set of The Jacka’s “All Over Me” (San Francisco, CA)
Photo Credits: D-Ray (02,03,04,05,06,07,08,09,12,15,17,19); DJ KTone (01,13,14,18); Jessica Essien (11); Julia Beverly (10,16)
OZONE
OZONEWEST
WEST////11
11
OMAR CRUZ
LOS ANGELES, CA
Words by MZ. JAE & D-Ray
PHOTO BY ESTEVAN ORIOL
The streets of LA are the best witness to a life of struggle. The
constant grind and everyday struggle to survive can either break a
person, or make a person, but either way the impact of the streets
is felt by anyone who has spent time in the maze of LA. The West,
the struggle, both coupled with survival, can, and has, created some
of the most effective and cutthroat lyrical assassins in the game.
Although already acknowledged as the Latin Lyrical Assassin, for
Omar Cruz, the struggle is far from over. The product of Mexican
and Columbian immigrants, the pressure to get recognition in a
predominately black game gnaws at Omar Cruz each and everyday he
is blessed to wake up and run the streets of LA.
“My testimony has not been heard in Hip Hop,” says Omar. “In the
last 25 years of Hip Hop no one has heard the cry of an immigrant
child from LA. I got a movement in these streets; I’m receiving love
from my people. [As a Latin artist] you don’t have the automatic respect. People usually say, ‘Oh, he’s dope for a Latino.’ What the fuck?
Why can’t I just be dope?! Damn. I looked up to Big Pun for paving
the way and opening those doors.”
Despite the constant need to prove himself not as a Latino rapper,
but as an artist period, Omar Cruz has already made a solid impact
on the California rap game. “If you do your research on me you will
see I came strong on the mixtape scene! My first mixtape City of Gods
gave me the LLA [Latin Lyrical Assassin] title!” he says. “I gave my
mixtapes away [because] I believe that was the only way I would get
heard. I mean, how you going to sell a mixtape? Don’t you want to
be heard? I know how to market myself. But in retrospect, it allowed
me to create my buzz in streets!”
Giving shit away for free comes at a high price though, and to say
that Omar Cruz knows all the pitfalls of living the street life would
be an understatement. However, Cruz’s focus remains on the rap
game. Already having had a video on MTV, and performing for tens
of thousands with The Game, Omar Cruz has put the responsibility
of bringing the West back to the splendor of its heyday squarely on
his shoulders. “It’s going to take an excellent album [to make the
West what it was],” he theorizes. “And I’m taking my time. I’ve been
working on my album for a year and half now. [The West Coast] has
been under the stigma that if it’s not by Dr. Dre, you’re not going to
get the shine as a respected West Coast artist. A lot of people bought
into that [idea], and it’s hurt us. I can’t wait to work with Dre, but we
have to take the incentive to make sure we don’t get lost. The south
has taken over for the past few years, and nothing is wrong with
that. But they’re united, and the west is divided. We got to come and
stand together!”
With production from Cool & Dre and the vocals of Frankie J, Los
Lonely Boys, The Game, Rome, Javie Lopez and more lending their
talents to the project, Omar Cruz should be able to leave the street
life forever and make a necessary impact on the current game.
“[There’s] a lot of entertainers running around; ringtone rappers. I
grew up on Pac, Big, Snoop, and Cube, who had substance in their
lyrics,” he recalls. “When you listen to them you know who they are
as a person, as men, as an individual in streets and what positive
impact they were making in the community. Nowadays, it’s all about
the new snap dance step! I’m not hating on no one’s hustle. Do what
you do. I just think that making a great album is a lost art. I think
labels are fed up right now. They are fed up with cats trying to make
whack music. So they fuck you in the ass, make their money, kick you
to the curb, and find their next victim.”
And Omar Cruz is hardly a victim. To live and die in LA.
12////OZONE
OZONEMAG
WEST
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(above L-R): Cinque & his father on the set of “Spiritual” in Tucson, AZ; DJ Amen & Paul Wall @ Tech N9ne’s Fire & Ice Tour in Humboldt County, CA; Shorty Mac & Ray J @ Fresno Convention Center for Q97’s Spring Jam in Fresno, CA (Photos: D-Ray)
01 // John Costen & David Banner @ KMEL (San Francisco, CA) 02 // FedX, D-Ray, Laroo, Turf Talk, & Fat Ant on the set of “All Over Me” (San Francisco, CA) 03 // Keak da Sneak & The
Jacka @ Grand Lake Theater for the Ghost Ride Your Whip Premiere (Oakland, CA) 04 // Raymond Red & Cinque on the set of “Spiritual” (Tucson, AZ) 05 // Homicide & Big Omeezy @
Zokkus for Sick Wid It & 916 Unified listening party (Sacrmento, CA) 06 // Mugzi, Doey Rock, & Turf Talk @ Zokkus for Sick Wid It & 916 Unified listening party (Sacrmento, CA) 07 //
David Banner & a young fan @ KMEL (San Francisco, CA) 08 // Sevin @ Mandatory Business (Sacramento, CA) 09 // Skatterman, Snug Brim, Kutt Kalhoun, & Krizz Kaliko @ OZONE’s Rapquest filming (Kansas City, MO) 10 // Lil Darnel, Haji Springer, & Gary Archer @ Discovery Park for Cinco de Mayo (Sacramento, CA) 11 // Yogi & FedX @ Mezzanine for David Banner’s
birthday party (San Francisco, CA) 12 // Dilagentz on the set of Jacka’s “All Over Me” (San Francisco, CA) 13 // D-Dre, Maki, & Rydah J. Klyde @ Club 6 (San Francisco, CA) 14 // Black
Zeek & Doey Rock @ the 916 Factory (Sacramento, CA) 15 // DJ KTone & Lady Jae @ Blue Ice for KTone’s birthday bash (Denver, CO) 16 // Too $hort, guest, & Dewayne Wiggins @ Up All
Nite Studios (Oakland, CA) 17 // Deltrice & The Jacka on the set of The Jacka’s “All Over Me” (San Francisco, CA) 18 // Bambino & Haji Springer @ Upscale Club (Orange County, CA) 19
// The Jacka, G-Stack, Dot & Yap on the set of Jacka’s “All Over Me” (San Francisco, CA)
Photo Credits: D-Ray (03,04,07,10,11,12,13,16,17,18,19); DJ KTone (15); Jessica Essien (05,06,14); Julia Beverly (01,02); Ms Rivercity (09); Rebecca Knoblauch (08)
OZONE
OZONEWEST
WEST////13
13
Patiently
Waiting
PACIFIC
DIVISION LOS ANGELES, CA
Words BY MAURICE G. GARLAND
Usually when rappers are late for interviews it’s either because they had too
much to drink the night before, or out of sheer laziness or diva-ness. But with
Cali-based trio Pacific Division, tardiness comes from a more humble place.
“I just got off work. I was in a rush and I didn’t have my license or registration on me from when I got towed two weeks ago,” rattles Pac Div member
Like, explaining his CP time delay. “I got pulled over and the cop gave me
the whole drill. He did a search, but luckily my record is straight so nothing
happened.”
“We don’t really like telling people we’re about to start a new movement in
Hip Hop,” chides Mibbs at the notion that his group is leading a new audio
exodus from the norm. “We just let the music speak for itself. Whatever movement comes with it will just happen on its own.”
“We represent the majority of young black men,” adds Like. “A good percentage of us out here don’t bang. Not taking away from those who do, but most
niggas just work regular jobs, got baby mama drama, try to go to school and
make a decent living without throwing up a flag.”
Straight records are working for Pac Div in more ways than one. Since they
crept on the scene in 2005 with their highly-touted Sealed For Freshness
“blend tape,” the group made up of brothers Like and Mibbs and close friend
BeYoung have ushered in an alternative to West Coast Hip Hop.
Originally brought together through a love for basketball, all of them gave
up hoop dreams for mic fantasies when they saw that being 5’9” didn’t offer
much else besides a 9-to-5. Now linked by the same office, they juggle their
work schedule with tour dates but hope to see that change very soon.
Almost identical to the options acts like Del the Funky Homosapien, Hieroglyphics, Likwit Crew and others presented at the height of 1990’s gangsta
rap, Pac Div are coming in with everyday tales of girl problems, money issues
and just trying to look good amidst the struggle. Add that to their preference
of Nike SB’s and graphic tees over khakis and flags, and you have a group
that reps an oft-forgotten image of Cali Hip Hop.
“We plan on giving our two weeks notice pretty soon because we’ve got some
good stuff coming up,” laughs Like, mentioning that their popular video
singles “Women Problems,” “F.A.T. Boys ’08,” “Paper” and occasional radio
spins affords them job perks like coming in 30 minutes late and wearing jeans
on dress-up day. “We wanna bring a camera in there and document it. We’ll
call it Countdown to Quitting.” //
14 // OZONE WEST
(above L-R): Young L of The Pack with his article @ Phoenix Theater in Petaluma, CA; Too $hort @ Phoenix Theater in Petaluma, CA; San Quinn with his article on the set of “SF Anthem”
video shoot in San Francisco, CA (Photos: D-Ray)
01 // Paul Wall @ Tech N9ne’s Fire & Ice Tour (Humboldt County, CA) 02 // NVUS @ Club Mighty (San Francisco, CA) 03 // The Jacka on the set of “SF Anthem” video shoot (San Francisco, CA) 04 // Krizz Kalico, Extacy, & Hobo Tone @ OZONE’s Rapquest shoot (Kansas City, MO) 05 // Goldie Gold & Bueno @ Club Silk (Sacramento, CA) 06 // Killa Tay & Blaque Ice @
Westcoast Wednesdays (Fresno, CA) 07 // Uno & J Stalin @ Phoenix Theater (Petaluma, CA) 08 // DJ KTone, DJ Wildhairr, & Michael Watts @ Angelo’s (Denver, CO) 09 // DJ Juice & DJ
Moe1 on the set of “SF Anthem” video shoot (San Francisco, CA) 10 // DJ Amen & Robert Sterlin @ Phoenix Theater (Petaluma, CA) 11 // Fields @ Tech N9ne’s Fire & Ice Tour (Humboldt
County, CA) 12 // Big Rich on the set of “SF Anthem” video shoot (San Francisco, CA) 13 // Do It Movin & Liq @ Zokkus for Sick Wid It & 916 Unified listening party (Sacramento, CA) 14
// Turf Talk @ Mezzanine for David Banner’s birthday party (San Francisco, CA) 15 // Dem Hoodstarz @ Club Mighty (San Francisco, CA) 16 // Bavgate @ Grand Lake Theater for the
Ghost Ride Your Whip Premiere (Oakland, CA) 17 // Big Dante on the set of The Jacka’s “All Over Me” (San Francisco, CA) 18 // DJ Oasis & Bosse of Neighborhood Watch @ The Colonial
(Sacramento, CA) 19 // Reggie & Carl of Highline Jewelry (San Francisco, CA) 20 // Tone @ Tech N9ne’s Fire & Ice Tour (Humboldt County, CA) 21 // Sixteen & crew on the set of “SF
Anthem” video shoot (San Francisco, CA) 22 // Ant @ Club Agenda for DJ Rah2K’s birthday party (San Jose, CA) 23 // Roc Rolla & Prohoezak @ James Elizabeth’s video shoot (San
Jose, CA) 24 // DJ Slowpoke on the set of The Jacka’s “All Over Me” (San Francisco, CA) 25 // Sean G @ Discovery Park for Cinco de Mayo (Sacramento, CA) 26 // Mike Mosley @ James
Elizabeth’s video shoot (San Jose, CA) 27 // Isiah, Doey Rock, & Jack Paper @ the Silk (Sacramento, CA) 28 // Shad Gee @ Toons Nightclub (San Jose, CA) 29 // Willie Hen on the set
of “SF Anthem” video shoot (San Francisco, CA) 30 // Kenny Diamondz & ROB @ OZONE’s Rapquest shoot (Kansas City, MO) 31 // Errelevant @ Tech N9ne’s Fire & Ice Tour (Humboldt
County, CA) 32 // Money Boss & A Plus @ Westcoast Wednesdays (Fresno, CA) 33 // Ladies reppin’ OZONE (Oakland, CA) 34 // Lil Quinn & Zakee on the set of “SF Anthem” video shoot
(San Francisco, CA) 35 // Haji Springer & Danny D @ The Record House (Fremont, CA)
Photo Credits: D-Ray (01,02,03,04,07,09,10,11,12,14,15,16,17,19,20,21,22,24,25,28,29,30,31,33,34,35); DJ KTone (08); Jessica Essien (05,06,13,23,26,27,32); Rebecca Knoblauch (18)
OZONE
OZONEWEST
MAG////15
15
MR MIDAS
DENVER, CO via long beach, CA
Words by MZ. JAE // photo by chris vega
Adversity is no stranger to the rap game. Turn on the radio,
pop in a mixtape, and flip through the pages of a magazine,
and one message is readily apparent: adversity and Hip
Hop co-exist, in an almost parasitic manner. They feed of
each other, slowly killing the other in the process, but at
the same time, one can’t survive without the other. Long
Beach-made and Denver-paid rapper Mr. Midas has more
experience then most when it comes to overcoming, and in
turn triumphing over obstacles thrown in his path.
Raised on the streets of Long Beach, California, Mr. Midas is
the manifestation of the “Son of the Crack Era.” Much like
the parasitic relationship between Hip Hop and adversity,
Mr. Midas also had a parasitic relationship with the super
drug of the eighties. “The crack era was at its prime when I
was coming up as a little kid,” he recalls. “It affected every
community. My mom was on it, my step dad sold it. It killed
my family but it also fed my family. On one hand the rent
was getting paid, on the other it was destroying us.”
In an effort to survive, his family packed up everything
and moved, and moved, and moved. Mr. Midas went to 17
schools in three different states. The last move brought
him to Colorado, where his brain tumor was discovered
(and removed) in September of 2005. Two weeks later, his
friend and a Colorado legend, Colfax Cac, was murdered.
Bad management led to a failed record deal with the Ruff
Ryders in 2007, continuing the series of hardships which
shaped Mr. Midas’s life and career.
Once part of the Bay Area’s native rap group, the Flo
Masters, Mr. Midas has an established fan base in his home
state, but a concentrated one in the home of hyphy. A collab with Clyde Carson on the Remix of “Bag Back” garnered
Mr. Midas a great deal of radio play in the Bay and his
continued work with the Flo Masters and the legendary DJ
Juice has led to collabs with other Bay artists like Balance,
Mistah FAB, and Young Winn. The “Cali-rado” native has also
put in work with well-known Colorado mixtape DJs such as
DJ Quote of the CORE DJs (Almost Famous) and DJ Shadoe of
Black Wallstreet (Boss On Da Low).
Mr. Midas’s upcoming project, The Son of the Crack Era CD
and DVD, promises to showcase the controversy of his own
life, and in turn also create its own. While many rappers
tend to glorify the street life and the benefits of selling
drugs, Mr. Midas aims to expose the other side of the street
life, the inevitable consequences of the addictive hustle.
“With the DVD we’re going to go from hood to hood, all over
the nation to show the effects of the Crack Era and to prove
the same thing went on everywhere. No one man can create
such an epidemic at one time. The crack era and its rise
was definitely a government-aided epidemic and you best
believe the government made a lot of money off of it and is
still making money off it to this day. They made money off
our pain and somebody’s gotta expose it. The CD is going to
show there’s a major hole in the whole rap game right now.
People always talk about how they made all this money off
of selling, off of pimpin’, off of robbin’ but it seems like no
one ever went to jail, or no one died from that shit. So the
kids gotta see both sides of the spectrum, or you’re just
feeding them a fairytale.”
And Mr. Midas ain’t ever been about fairytales. //
www.myspace.com/mrmidas
16////OZONE
OZONEMAG
WEST
16
Paatiiteinntgly
W
OZONE WEST // 17
18 // OZONE WEST
Words BY ERIC N. Perrin
photos by d-ray & oren j
I
t’s been a monumental year for the state of Arizona. First, the
Grand Canyon State hosted the highest rated Super Bowl in
television history. Then the Phoenix Suns acquired Shaquille
O’Neal in a midseason trade, and most recently, Arizona Senator
John McCain became the Presidential nominee for the Republican
Party for the 2008 election. Thus far in 2008, Sun Devils have had the
attention of the entire county—except in the realm of rap. Arizona
has been a barren dessert for all things Hip Hop for quite some time,
but rapper Cinque (pronounced Sin-Q) might be the one to change
all that. He presents a style that is completely unique, and promises
to appeal to the masses in the same way his favorite rapper did in
the 90s.
You’re a big Tupac fan. Why has he been so influential to your career?
He was first rapper to really inspire me overall. He had a song called
“Trapped,” and that song really made sense to me. My pops was in
prison at the time, and me and my sister would always go visit him;
the stuff that my pops was saying to us [when we went to visit him]
was the same thing ‘Pac was saying in that song. ‘Pac was in prison
on that song, so it really hit hard. I ultimately started taking rap
more and more seriously.
Where was your pops incarcerated?
He was in prison in New York. My family is from the West Indies, and
I was born in Brooklyn, New York, but I was shipped all around when
I was a kid. I had some family problems, so I lived in Florida for a nice
period of time, and then I moved to Arizona. I’ve been here since I was
about 9 years old.
Is the name Cinque a West Indian name?
Actually, Cinque is a French name, but I was named after—have you ever
seen the movie Amistad? That movie was about Cinque. His real name
was Singhbe (pronounced Sin-K). He was a native of Sierra Leone in West
Africa, and he was a real respected dude in his tribe. He was famous for
killin’ Mayans and all this crazy shit, and he got caught up in the slave
trade and brought to America. There was an abolitionist who stuck with
him and followed his story, and helped him and his people get free.
Out of all the places you’ve lived, which place do you most identify with?
To be honest, it’s here, Arizona. I’ve lived in Cali, New York, Florida, and
here. The thing I love about New York the most is the diversity. Florida
is like a down home Southern state that’s real cool; I got a lot of family
out there. But I love here because there’s something real special about
Arizona. If you come out here with the right people and really see the
city, you’ll love it. It’s like a millionaire’s playground. Everybody just
comes out here to chill and kick back. Arizona is like a blank canvas; if
you want to write on it, you’ve got room.
It seems like the Hip Hop scene in Arizona hasn’t really emerged on a
national scale yet, but you guys definitely have your own movement out
there. Talk about your state’s progression.
The scene out here is really, really flourishing. I’m one of the heads of
a clique called Man Up Squad. The whole squad is some of the dopest
OZONE WEST // 19
lived in all these different places. It’s not just that I’ve lived all over the
country, but I’ve lived in the hoods all over the country. But I know there’s
more to life than just what goes on in the hood. I try to keep myself well
rounded, and that shows in my music.
Yeah, from talking to you it’s definitely apparent that you’re a pretty educated rapper. What kind of themes do you like to cover in your music?
Me and my brother would always argue about a lot of rap because I felt a
lot of what these rappers were talking about wasn’t real, and my brother
would always say, “Oh, it’s just entertainment.” But I’m not the type to
boast and brag about all my war stripes and cases I’ve caught or all that
shit, but I’ve been there and I’ve done it all. Everything that these rappers
are talking about, I’ve lived it. And I still live it. I’m a self-made boss out
here and anybody will tell you that. It’s nothing fake or synthetic about
anything I put in my rhymes. I don’t glorify anything negative. I might
have an aggressive song here or there, but my music is reality—in it’s
purest form. So if I’m talking about the dope game I’m gonna also talk
about what’s gon’ happen at the end of the road, like, “These are your
options.” I’m trying to steer youngsters away from the bullshit. I wish
I would’ve gone to college and all that good shit. I’m here to entertain
people, because music is a good thing, and there’s nothing wrong with
entertainment at all because life is already hard enough to be hearing
niggas rap about the struggle and how hard life is. So I don’t do all that
shit. I rap about living a good life, being prosperous and all that shit. I
rap about street shit, but I’m not glorifying it. I’m just reporting it. I’m a
news reporter like a FOX News or CNN reporter.
What are you currently working on right now?
Actually, I work a lot with NO I.D. He shopped my music and had a couple
deals on the table, but I know a lot of cats with deals, and deals ain’t all
cracked up to be what people think. But I got distribution set up with a
big label. I’m not gonna disclose anything yet until everything is finalized,
but I made some power moves and got a nice little budget behind the
project.
niggas in this country in this one squad. Cats here are hungry.
We don’t have a local view of ourselves; myself and couple of
my comrades actually get out and go to other states and sell
albums, and do the whole nine: shoot videos, do promotions,
and get our music out there. I handle my business like I’m
signed to a major label; I back myself. I’m a hundred percent
independent so far, but we got cats in our squad with deals:
Willy Northpole, Hot Rod, Dilo. All these people are in one
squad, in a pretty much unknown city. We’re at a real interesting point, and pretty soon it’s about to just spill over into the
rest of the world. I spend a lot of time going out to Atlanta,
New York, and L.A., just grinding with the music, so I’m confident it’s going to all pay off. A couple years ago I read a book
called “The Tipping Point,” and it really taught me a lot. The
book talks about all these different products, and basically
says that if you have something really good, then news of
it will spread by word of mouth and become known by epic
proportions. That’s how I feel about my music.
What region of rap is Arizona most influenced by? I know you
guys are on the West Coast, but it seems like the AZ style is
really diverse.
To be honest, we’re so on our own shit it’s ridiculous. A lot of
people label us as the West Coast, but we’re in the Southwest,
we’re not on the coast. I got love for L.A., the Bay, and all of
Cali, but we’re on our own shit. Arizona has a lot of cats out
here from the East, West, and South, because if you look at the
history, Arizona is a fairly new state—we didn’t even get statehood until 1910, so most people you meet here are not from
here. It’s a lot of rappers out here who embody more of a New
York sound, and you got some cats that sound like they’re
from down South, but I personally think my style is universal.
I lived in New York and I lived in the South. I don’t want to
just be on some West Coast shit or East Coast shit. My content
and my delivery are unique to me. For instance, if you look
at ‘Pac, he was West Coast all day, but he had a lot East Coast
elements to him as well. That combination carried him far. My
shit is similar in that I have all different elements to it. I’ve
20 // OZONE WEST
For people who aren’t familiar with you or your music, what would you
say about your music to solicit their interest?
As an artist I bring authenticity, straight up. No fabrication, nothing fake:
no fake cases, no fake gun battles, it’s nothing fake at all. What I rap
about is who I am, and what I live by. I’m entertaining people with reality.
www.myspace.com/cinque7777
WORDS BY MAURICE G. GARLAND
F
rom Dr. Dre rocking a “chronic” hat to Ice Cube throwing up a “W,” West Coast Hip
Hop has produced some of the longest lasting images in popular culture. To this day
cameras get mesmerized by the unique lifestyles that include everything from hitting
switches in lowriders to ghostriding the whip.
For some, West Coast imagery is what introduced many music listeners to not only Hip Hop
at large, but fun times in life period. Remember when you thought your first cookout was going to look just like the scenes in the “Nuthin’ But A G Thing” video? Images like the Rodney
King riots and random acts of gang violence also reminded you of some of the low points of
society.
Even though OZONE has only been actively covering West Coast Hip Hop for little over a year,
we’ve been able to capture some of its history, as well as retell it. Thanks to our colleagues
like J Lash and D-Ray, we’ve been able to bring you both some well-known and rarely-seen
photos of some of the West’s icons and future stars.
Let this collection serve as reminder of why you fell in love with music from the Left Coast
and a reason to cherish it even more.
OZONE WEST // 21
Ice-T, 1994
los angeles, ca
photo by j lash
There’s been a lot of debate as to who was in fact the first “gangsta rapper.” Some say KRSOne and others say Schooly D, but most say Ice-T. Even though Ice himself credits Schooly as
the originator, it’s Ice’s face that would become the encyclopedia entry for “gangsta.”
However, while most “gangsta rappers” glorified the lifestyle, Ice always kept a political edge
to his music and offered a realistic ending on his songs: death or jail. Ice-T is now an O.G. in
the game, having fought battles dealing with censorship and made the transition to movies and
television.
The generation that didn’t grow up on his music only sees him as an actor on Law & Order who
is married to a pin-up model wife. In actuality, Ice-T is as Hip Hop as they come, with history as
both a breakdancer and one of rap’s most influential voices.
22 // OZONE WEST
Messy Marv, 2001
moses music (east oakland, ca)
photo by d-ray
Messy Marv’s nearly ageless face doesn’t tell an accurate story about his life or career. Having dealt with drug abuse and two broken legs after jumping out of four-story window, Mess
has seen and done it all. With 30-plus projects in his catalog, Mess has probably said it all
too.
Never quite able to focus on his career with legal issues always looming, Mess spoke as if
he’s finally ready to clean up his act in the January 2008 issue of OZONE where he went as
far to say he’s changing his name to The Boy Boy Young Mess.
One of the Bay’s most prolific rappers, Marv, despite having 12 years of experience under
his belt, is actually just scratching the surface of his potential.
OZONE WEST // 23
Daz Dilinger and Ice Cube, 1995
uncle luke’s skybox at the super bowl (miami, fl)
photo by j lash
The N.W.A family tree has so many branches that only a small handful of rappers from L.A. can
say they got into the game by their own merit without some kind of N.W.A affiliation or cosign.
In this photo, you have two of the bigger names that grew from that tree.
Ice Cube is the first fruit to literally fall from the N.W.A tree. He left the group in 1989 over
contract disputes, claiming that he didn’t receive proper compensation for writing over half of
N.W.A’s landmark album Straight Outta Compton as well as rhymes on Eazy-E’s solo debut.
Daz is attached to the N.W.A tree through his work at Dr. Dre’s former company/label home
Death Row records. Daz also left the label while fueding over compensation.
24 // OZONE WEST
E-40, 1990
photo by Al Pereira
[Six years ago when OZONE started], the album I had out was Grit and Grind. I had a hit song with Lil Jon out
called “Rep Yo’ City,” with Petey Pablo, Bun B of UGK, and 8Ball. In 2003 I put out Breakin’ News. As soon as I got
my legal release from Jive, I signed with BME in 2004. The single [“Tell Me When To Go”] came out in the fourth
quarter of 2005, and a few months later, I dropped My Ghetto Report Card.
A lot of good things have happened during the past six years. I had a club. I bought into the Wingstop franchise.
I’ve got my own enhanced beverage called 40 Water. I became a franchise owner of a restaurant called Fat Burger.
I’m a spokesperson for a cognac out of France called Landy; it’s the real deal. We plan on moving Hennessy and
Courvoisier out of the way.
Besides that, I helped put on a lot of people, like T-Pain. Don’t get it twisted, he’s always been a talented dude,
but none of the rappers were fuckin’ with him like that until I put him on my album. Now all of a sudden everybody
needs a T-Pain [hook]. I know I’ve contributed a lot to Hip Hop overall. My style of rap and my lingo, can’t nobody
say that hasn’t been influential in rap. Also, my grind that I put in during the late 80s and early 90s selling tapes
independently. Cats that used to be on major labels are saying, “We’re getting $8 an album and we’re independent
now.” I been did all that. Every rapper has got a little E-40 in them, whether they know it or not.
Over the next six years, I really want to run my label right. I want my label to be successful because Sick Wid It is
a brand, it’s not just a regular label. When you see a Rap-A-Lot release you know it’s legendary, or a Def Jam logo,
you know it’s legit. I would love to kick back and let the artists make money for me as well as make money for
themselves. I want to get off into movies, me and my brother D-Shot.
I just love rap. I’m old enough to know better, but young enough not to care. I’ve been in the rap game forever. I
was underground for a long time. I didn’t sign with Jive Records until 1994, and that’s when people were able to
see me on TV and put the music with the face. I pay homage to [other rappers] who started rapping around the
same time as I did, but a lot of them have stopped rapping. I’m making it cool to be rapping at my age. When
these youngstas become my age, they’re gonna be like, “E-40 was rapping when he was 40 years old and was still
on top of his shit.” So I feel like I got hella time to go. No matter what the money looks like, rappin’ is my passion.
- by E-40, as told to Kay Newell
OZONE WEST // 25
Too $hort, 1989
photo by michael ochs
When Too $hort was staking his claim in the rap game in late 80’s and early 90’s, critics rushed to
judgment by lumping him in the “gangsta” category. Sure, $hort’s music was explicit, but it wasn’t
just “gangsta.”
He spoke on poverty, politics, drug abuse and never glorified violence in his music. But, just as he’s
hinted in some of his raps, people only hear the word “biiiiiiitch!!!” A trained ear could see past
$hort’s sexual songs and realize that through his actions and music, he was trying to put youngsters up on game so they wouldn’t become the suckers he’d have to rap about later.
Building the blueprint for the independent scene in the Bay, $hort continues to record and release
music nearing the end of his third decade in the industry. Though not every album has been his
best, each one has at least a little piece of game that you can put in your back pocket.
26 // OZONE WEST
Dr. Dre and Snoop Doggy Dogg, 1993
CLUB WORLD (BEVERLY HILLS, CA)
photo by j lash
Dr. Dre discovered Snoop Dogg when Warren G (Snoop’s friend and Dre’s stepbrother) slipped him a tape of Snoop freestyling over an instrumental of En Vogue’s “Hold On.” Impressed and looking for talent after leaving N.W.A and Ruthless Records, Dre took young Snoop under his wing.
When Dre and Snoop first presented themselves as a tandem in 1992 on the title track for the Deep Cover soundtrack, it helped usher in a new
era in West Coast Hip Hop that was in no way suited for radiowaves and impressionable ears, but found its way into countless homes ranging
from the ‘hood to the ‘burbs.
Proof of America’s new infatuation with rap music came when Dre released his debut album The Chronic. To some, it represented a change for
the worst in Hip Hop and Black culture as a whole. The powerful album, with its explicit language, violent lyrics, sexual overtones and drug references had most people trading in their African medallions and Malcolm X hats for paraphernalia bearing the infamous green leaf Dre is rocking
on his cap.
Though Dre introduced skilled production to rap music around this time, his music also played a part in the socio-political slant in “gangsta” rap
being erased, opening the door for clichéd images and content that is still imitated to this day.
OZONE WEST // 27
CLYDE CARSON, 2003
san leandro, ca
photo by d-ray
Clyde Carson was introduced to the world as a member of The Team back in 2004. Their
regional hits amassed them a little attention during the hyphy movement, but unfortunately they, like many of their peers, never really enjoyed all of the fruits of their potential.
Since then, Clyde, who always stood out in the group, has become a budding solo star
and businessman. The Oakland native, true to the town’s hustling nature, created his own
energy drink, Hyphy Juice. He’s also signed to Capitol Records through The Game’s Black
Wallstreet imprint.
With enough marketable characteristics to make him a star, this image of Clyde pre-fame
is bound to be a collectors’ item some day.
28 // OZONE WEST
Suge Knight & 2Pac, 1996
tupac’s last performance - house of blues (los angeles, ca)
photo by j lash
When Suge Knight posted the $1.4 million bail for 2Pac’s release it brought rap’s most powerful voice back to the forefront. Although Pac would only live and work with Death Row for 9 months until his death, the amount of drama and material that brief stint produced has lasted for 12 years.
With both of them already high-profile figures before their dealings with each other, every picture of Suge and Pac together
seems like an event. Every time their names came up in a sentence together it was an event. Whether it was concerts at
the House Of Blues, attacks on Bad Boy Records, fights in casino lobbies or unfortunately, shootings in Las Vegas.
A lot has been said about Suge’s role in ‘Pac’s death, mostly speculation, but nothing has been proven. For years conspiracy theorists claimed the intro to ‘Pac’s Makaveli album said, “Suge shot me,” though it has been proven otherwise.
Either way, most ‘Pac fans view the thought of his Death Row days as just that.
OZONE WEST // 29
Mistah F.A.B., 2002
“He’s sick” video shoot at sweet jimmie’s (oakland, ca)
photo by d-ray
Before his music got Thizzed out, Mistah F.A.B. was a battle rapper mad at himself for coming in
third place at the 2000 Source Unsigned Hype Battle. He was also a Bay Area outcast that didn’t
roll with a crew and was considered a borderline backpacker since he didn’t dress like his attention-demanding peers.
His debut album Nig-Latin was solid showing for a young artist, but no one really paid him any attention until the late Mac Dre took an interest in him and adopted him into his Thizz Records clan.
Since then, F.A.B. has been able to use the endorsement to his advantage, being crowned the
Prince of the Bay and leveraging his independent success into a now-defunct distribution deal with
Atlantic Records. In true Bay Area fashion F.A.B. has remained entrenched in the independent
hustle, not waiting for a major to tell him when to go.
30 // OZONE WEST
OZONE WEST // 31
32 // OZONE WEST
211/Product of the Block
If he wasn’t shouting it out or wearing the chain that says so,
you wouldn’t know that 211 was a CTE affiliate. Sounding nothing
like his labelmates and using his own rolodex to get Snoop Dogg,
Spider Loc and Mack 10 to bless his tracks, 211 stands on his own
two feet throughout this effort. Though the subject matter doesn’t
really reach beyond repping his block, he does a good job at
making the clichés at least listenable with trademark West Coast
production on “Product of the Block,” witty lines on “Still Fly”
and slight Southern influences sprinkled throughout. — Maurice G.
Garland
G.O, DJ Skee & DJ Strong/The Wessurection
L.A. newcomer G.O raps his ass off on this DJ Skee and Strong
mixtape. Tech Dizzle production and G.O’s rhymes are a lethal
combination. The west already has a staple of new artists breathing life back into the left coast, so I wouldn’t call G.O’s introductory mixtape a Wessurection, but his name is definitely one to
remember. — Randy Roper
Tyga & DJ Nice/No Introduction
Tyga got help from the fam, Travis McCoy of the Gym Class Heroes,
when he got the chance to open on the Young Wild Things Tour,
but with No Introduction he shows that he needs no help. A unique
voice and versatile delivery make Tyga a lyrical force and the
occasional help from Weezy F. Baby makes this mixtape one to pop
in whether you’re at the “Mexican Bar” or just “Space Joyriding.”
— Rohit Loomba
Mistah F.A.B./All Star Season/Thizz Ent
F.A.B. and company offer plenty of heat on All Star Season.
From “Turf Music” and “Hit ‘Em” to “Slappin’ In The Trunk” and
“Round The Hood,” Fabby Davis Jr. flips styles and flows that
cover both the life of the party and the hardships of reality.
Too $hort, Clyde Carson, E-40, Keak da Sneak and a host of
others make appearances, but no matter the guest rhymer, Fab
remains the master of ceremonies. All Star Season is a solid
collaborative effort (with the exception of a few unfavorable
tracks) but I’ll speak for most fans and say we’re ready for Da
Yellow Bus Rydah album. — Randy Roper
Errelevent/Redefinition/Relevent Music
If one thing can be said about San Fran emcee Errelevent’s
latest offering, it’s that it has balance. Unfortunately, that also
means it doesn’t have a lot of high points that stand out. He
proves that he can make music for radio with obvious tracks
like “In The Bay” featuring San Quinn and “I Believe It” featuring Keak da Sneak, but you’ll find his sans hyphy tracks like
“The Formula” featuring Terminology are his strength. While
he does a great job at painting pictures with his words, his
overall flow could use a little bit of improvement. One listen to
this album will show that he has room for just that, and it may
come sooner than you think. — Maurice G. Garland
Mr. Midas and DJ Shadoe/Boss On The Low
Colorado transplant Mr. Midas links up with DJ Shadoe on
this solid effort to put CO on the radar. Here, listeners are
introduced to Mr. Midas’s unique and refreshingly atypical
voice and delivery. The mix provides a variety of eclectic beats
with influences ranging from the Bay to New Orleans. “Cook it
Up” and “Stuck to You” offer an intimate look into Mr. Midas’s
personal struggles. Other standout tracks include “Gettin’ Ugly,”
“Hold It,” “Wassa Wassa” featuring Colorado legend Innerstate
Ike, and “Whole Lotta” featuring Bay Area legend Balance. Boss
on The Low shows Mr. Midas’ clear potential. - Mz Jae
OZONE WEST // 33
endzone
THROWBACK EDITION
snoop dogg, 1994
house of blues (los angeles, ca)
photo: J lash
Snoop Dogg went from being a lanky newcomer to one the most branded names in Hip Hop. When he introduced
himself to the rap audience alongside Dr. Dre on an early-90s episode of YO! MTV RAPS, he came off as a too cool,
almost shy guy. But now, you’re liable to see Snoop’s face on everything from talk shows to blunt wraps to porn
DVDs.
While most of his endeavors (such as the Doggystyle shirt seen here) didn’t always catch on outside of his immediate circle, the world always knew about it due to his extensive touring, a luxury he may lose soon if he’s not careful.
Snoop has been banned from boarding British Airlines as well as entering Australia and the United Kingdom.
A rare example of an entertainer who is able to use his gimmicky characteristics without coming off looking like a
complete character, Snoop easily one of Hip Hop’s most popular figures.
34 // OZONE WEST
OZONE WEST // 35