Digital Security and Surveillance

T H O U G H T
LE A D E R S H I P
S E R I E S
Digital Security
and Surveillance
A D V A N TA G E S
Strengthen Security with
Converged IP Surveillance
S T R AT E G I E S
Getting Started in Digital
Security and Surveillance
OPPORTUNITIES
IP Trends in the Video
Surveillance Market
I S S U E
F O C U S
AN EYE
O N D I G I TA L S EC U R IT Y
and Surveillance
By Ken Presti of UBM Channel
Legacy Technologies are
“New Again” Through the
Convergence of Security
M
ost people will tell you that the key to being
a successful channel partner lies in meeting
the needs of your customer, and building a
high-margin business.
You won’t hear us telling you otherwise, but there’s another item we want
to add to that formula. The key to long-term success as a channel partner also
lies in your ability to evolve over time; to adopt new technologies that are
adjacent to those things that your company does so well. Sometimes these
changes are obvious. Other times, they require you to look at your business
in a new light. Channel partners who can do both of those things are a lot
less likely to leave money on the table than those who can’t!
This eZine is about channel partners extending their expertise in Internet
Protocol to a whole new arena. For these partners, security goes well beyond
software, firewalls,VPNs and other security offerings commonly discussed in the
industry. These partners are combining networks, storage, cameras and similar
technologies into full solutions designed to help protect the customer premises
from wandering guests, foraging employees and, sometimes, outright intruders.
Customer demand for digital security and surveillance solutions is growing rapidly—especially given the development of open standards and tech-
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THOUGHT LEADERSHIP SERIES
nologies such as Video Content Analysis (VCA).
VCA is the whiz-bang technology of our times. It
enables capabilities like virtual “tripwires”, leftbaggage detection and wrong-way detectors for
traffic lanes. What’s more, since your customers
already have IT systems in place, the adoption
of video surveillance helps to get the most out of
their existing infrastructures. And the economics
behind that synergy speaks for itself!
Speaking of synergy, your company’s technology expertise gives you a clear-cut advantage
against the camera-and-VCR specialists whose
analog solutions dominated this industry for such
a long time. The economics and capabilities are
in your favor. The next step is to understand the
technologies, build a business model, establish
your differentiation against your IT competitors
and then take your solutions to the customer.
This eZine will help you to do precisely that. As
you sit back and digest the information presented
here, think seriously about your specific customers, your key verticals, your security practice,
and, of course, the key people on your team
who can convert these concepts from vision to
reality. Bringing together these separate points
will help you build a path to enhanced revenue
and profitability. n
© 2011 Pelco Incorporated. All trademarks are owned by Schneider Electric Industries SAS, Pelco Incorporated.
Enterprise Video
Performance for All
Powerful Technology for Video Surveillance Applications
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network appliance. As a network appliance, EnduraXpress removes the complexity of deploying and
configuring an IP video solution. The EE500 Series combines the performance, reliability, and robustness of
an enterprise-class, mission-critical storage management system into a single appliance. By integrating the
recording server, recording software, and storage array into one highly optimized chassis EnduraXpress easily
supports standard resolution and megapixel camera recording workloads.
www.pelco.com
O P P O R T U N I T I E S
Megatrends
IN IP VIDEO SURVEILLANCE
By Eric Fullerton of Milestone
Today’s Leading Trends in IP Video Surveillance
Technology and Practice
T
he trends in the IP video surveillance market
translate into good news for IT solution providers. In fact, the market itself demands networking
expertise to tie it all together, to evaluate and integrate
open platforms and to prepare to shift IP surveillance
into the cloud (to name just three opportunities).
And as this trends report demonstrates, the market is growing and should
provide a long period of steady development.
Megatrend 1: The IP Video Surveillance Inflection Point
Across Europe, in the United States, throughout China and in the Middle East,
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Russia, Australia, Japan, and South America, the
use of video surveillance by industry, government,
schools and universities is growing. Video surveillance is becoming increasingly pervasive for its
value in helping monitor crowds, streets, parking
lots, stores, banks, industrial sites, schools, and
many other types of public and private property.
Driving this growth in many parts of the world
is new technology for increasing the coverage and
quality of video surveillance: IP video surveillance technology.
In a 2010 report, IMS Research notes that even
during the global economic downturn, when
Megatrends In I P Video Sur veillance
the global analog video surveillance market was
forecast to have “contracted by more than 5% in
2009 … the network [IP] video surveillance market grew by more than 18%.” In another report,
IMS Research estimates that about 50 percent of
the surveillance market will be digital in 2013 and
that the “introduction of high definition (HD) network cameras and the increasing adoption of open
standards are expected to further accelerate the
migration towards network video surveillance.”
Video Surveillance Growth 2009 to 2014
Revenue ($ M)
$16,000
$14,000
Accessories
$12,000
$10,000
Network Video
Surveillance
$8,000
Analogue
Video
Surveillance
$6,000
Megatrend 2: Integrator Growth IP
Video Surveillance Experts
The transition to any new technology is often
slowed down by the lack of expertise in it. For IP
video surveillance, many thought the installation,
operation and maintenance would be taken over
by IT departments. This assumption overlooked
the importance of security departments and their
knowledge of regulations, security procedures,
processes, camera placements and many other
facets of security operations. What’s happening
in many organizations is a convergence of IT and
security knowledge, where some IT personnel
are crossing over into security and some security personnel are crossing over into IT. Resellers and system integrators of video surveillance
systems have had to hire and develop in-house
IT expertise.
Megatrend 3: Improved Image Quality
What the world has seen happen to the consumer
camera industry, with the rapid adoption of digital
cameras, is the eventual fate of analog surveillance
cameras. The digital technology of IP network
cameras simply makes more sense and provides
better quality images for a competitive price.
This image quality advantage will continue
to grow as the technology continues to advance
and mature.
IP network cameras can provide up to 16 times
the resolution of traditional analog cameras. They
also cover larger areas and offer superior digital
zoom capabilities. In fact, today’s IP network
cameras provide rich enough detail to read the
numbers on a license plate or the name on an
ID badge from far away or remotely.
Megatrend 4: Video Analytics Add Value
Once the video image has been digitized, new
algorithms and more powerful processors are
$4,000
$2,000
$-
2009
2010
2011
2012
2013
2014
Sales of analog video surveillance are projected to be almost flat
through 2014. Network video surveillance shows healthy growth over
the same period.
able to analyze the images delivering new functionality from counting to measuring. There is
great opportunity to develop new capabilities
for video analysis of real-time actions detected
in video.
Megatrend 5: Open Platform Video
Management Software
An open platform is a software system with
published external application programming
interfaces (APIs) that allow other companies
to develop products that add additional functionality and versatility to a solution such as IP
video surveillance.
Compare this with the closed nature of the
proprietary DVR/NVR solutions that have been
popular in recent years for recording analog camera output and enabling transmission on an IP
network. These closed systems typically lock an
organization into a single manufacturer for applications, support and replacement parts— even
replacement hard drives. There is little choice and
no price competition.
Open platform IP video management software
solutions, on the other hand, enable organizations
to choose from a wide selection of COTS servers,
cameras and other components from hundreds
of manufacturers. What’s more, they enable organizations to update technology (such as servers,
clients, cameras, video analytics, etc.) selectively and avoid the extensive “forklift” upgrades
THOUGHT LEADERSHIP SERIES
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O P P O R T U N I T I E S
required when a proprietary DVR system and
their cameras reach their end of life.
Megatrend 6: The User Interface Focus
Video management software is the window into
the entire video surveillance system and it is
the component that provides access to all the
information available in the system. It defines
the user experience, and it can be, if it’s an open
platform with the ability to integrate other security systems, the platform that unifies security
operations under one user interface.
Megatrend 7: Integration with Other
Systems
Imagine a video surveillance system capable of
identifying an intruder and locking all adjacent
doors to seal off the intruder until police arrive
or a system that recognizes unauthorized personIP Cameras
Network
Infrastructure
Computer Server
and Storage
Analog Cameras/
Video Servers
Open Platform
Video Management
Video
Analytics
Access Control
Integration
One of the key advantages of working with an open platform is
that it sharply reduces complexity while enabling complex systems.
nel have entered a corridor and sends an e-mail
alert to security, plus “instructs” each camera in
the network to follow the intruders’ movements
and relay them to security.
These are some of the key advantages with
an IP video surveillance system because the
system is connected to an IP network and can
use the network to interact with other network
devices. Finding innovative ways to leverage
this connectivity is a major trend in efforts to
improve security, reduce risk, and increase the
overall value of the surveillance system.
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THOUGHT LEADERSHIP SERIES
IP technology is doing more than revolutionizing
security surveillance. It is providing opportunities
to improve the bottom line by enabling the use
of networked video for process control.
Already a valuable tool for security surveillance and protecting against liability for work
injuries and other accidents, video becomes
even more valuable when it is also used for
monitoring business processes. For instance,
a chain restaurant could install an IP video
surveillance system for security, but then also
use it for loss prevention (monitoring activity
at the register, as well as in food storage areas)
and process optimization. This could include
ensuring workers wear gloves, properly greet
and treat customers, follow procedures for food
handling and serving, etc.
Megatrend 9: IP Video Surveillance
and the Cloud
POS & ERP
Integrations
Mobile Devices
Megatrend 8: Realizing ROI - Using
Video for Process Control
One of the biggest developments in recent years
is cloud computing. This new model for the consumption and delivery of IT services abstracts the
infrastructure from its users, providing them with
software, data and storage on demand through
the Internet. The provider of this service could
be in the hinterlands somewhere, but in terms of
performance, it could seem almost as if they’re
in the same building. A big advantage is that the
sharing of infrastructure among organizations
removes the responsibility for maintaining IT
infrastructure (including application licenses)
from these organizations and transfers it to the
hosting provider.
Megatrend 10: Improvements in
Storage Costs and Reliability
A big advantage for organizations moving from
analog to IP video surveillance is that digital
video storage is less costly and requires less
space than analog video storage. This represents
significant savings for surveillance operations
that need to record massive amounts of surveillance video.
Running video surveillance on an IP network
enables greater archiving capabilities and storage
reliability. Recorded video can be transferred
over the network to off-site storage. IP storage
components also make it less expensive to increase redundant infrastructure (server and storage architecture) to provide backup storage. n
How the future looks
is up to YOU.
IP video security management is constantly evolving. Make sure you’re able to take
advantage of all features available today without locking yourself out of all the opportunities
coming tomorrow – with Milestone’s true open platform solution.
Milestone surveillance management software is a reliable, highly-scalable,
easy-to-use IP video system that supports the widest choice in cameras and
seamless integration with solutions such as analytics, access control and POS.
The Milestone XProtect® open platform more than meets the needs of an endless
variety of today’s security and IT demands. And future proofs your investment with true
hardware and software integration independence – enabling you to cost effectively adopt
tomorrow’s innovations.
Discover why Milestone is your best option for today and tomorrow.
Try our software for free at www.milestonesys.com
Fullpage_GENERIC_NorthernVideo_9 125 x 6.indd 1
14-05-2011 08:43:37
S T R AT E G I E S
Getting Started
By Intel
I N D I G I TA L S E C U R I T Y
AND SURVEILLANCE
Digital Security and Surveillance is at a moment of transition, moving beyond its analog
legacy to a faster, IP-based tomorrow. It’s a
shift that promises significant opportunities
for solution providers.
Opportunities in Digital Security and Surveillance (DSS) are growing
rapidly, as the demand for these solutions expands and as expectations
increase for DSS systems that are more accurate, more intelligent and
more able to assume a larger role beyond traditional building security.
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DSS Market Growth
IMS Research, 2010, revealed that overall demand for DSS solutions is growing at a CAGR
of 12%, fueled by security concerns and government spending, as well as the growth of new
markets and new applications:
Traditional building surveillance: The need for
security for public and private facilities continues
to expand and now includes site surveillance.
Mobile surveillance: More DSS solutions are
being implemented in transportation, including
Getting Star ted in Digital Security and Sur veillance
police vehicles, cars, buses and trains.
Intelligent traffic: Monitoring systems are
being deployed on transport infrastructures to
improve traffic safety and management, while
also supporting toll collection and automated
law enforcement.
Business intelligence: Businesses are beginning
to take advantage of DSS to gather and analyze
operational and anonymous customer data such
as demographics, in-store traffic patterns, sales
conversions and the like.
building security and emerging markets (e.g.,
business intelligence, mobile surveillance).
•Once standalone, DSS solutions are becoming integrated into the overall enterprise
IT framework. Getting all aspects of DSS
systems to communicate with one another
is becoming critical.
Opportunities for Solution ProvidersLeverage your Strengths
As DSS become more intelligent, and innovations
such as HD video and video analytics become
more prevalent, the need for higher-performing,
more reliable solutions will continue to grow. This
ongoing evolution in DSS market segments presents opportunities for the traditional IT reseller
channel to leverage its:
•Expertise in assembly and support—DSS systems are PC/server/storage-based solutions.
•Existing customer relationships—IT departments increasingly own DSS at the customer
level.
•IT network expertise—DSS systems reside
on the network.
A New Generation of DSS Solutions
While the market for DSS solutions is expanding,
DSS technology and the way it is implemented
are also going through changes:
•DSS is moving beyond older analog technologies (i.e., traditional videotape recording)
to digital IP-based solutions.
•DSS solutions are becoming more sophisticated, taking advantage of the reach and
manageability of IT infrastructure, as well
as high-definition video and video analytics (such as facial recognition) to increase
the technology’s role in both traditional
Digital Security & Surveillance Solu2on Providers Original Device Manufacturers Motherboards Video Cards •  Advantech •  Nexcom •  Portwell •  QNAP •  Seneca •  HuperLab •  Advantech •  Nexcom •  Portwell •  IEI •  HuperLab •  Intel •  Advantech •  Adlink •  Geovision •  HuperLab Video Management SoQware •  Milestone Systems •  Exacq •  Avigilon •  Genetec •  Ubiqui2 •  AXIS •  Most all Appliance Manufacturers (proprietary) Video Analy2cs SoQware •  ObjectVideo •  Lighthaus Logic •  Lenel •  iOmniscient Branded Solu2ons for Resell •  Pelco •  March •  Next Level Networks •  Exacq •  Cisco •  Avigilon •  QNAP •  Honeywell Video Codec SoQware Camera Manufacturers •  ArcSoQ •  Corel •  HuperLab •  AXIS Communica2ons •  Avigilon •  Pelco •  Sony •  Panasonic A thriving ecosystem in the DSS sector gives solution providers a great deal
of freedom as to how they approach this emerging market.
THOUGHT LEADERSHIP SERIES
9
S T R AT E G I E S
A Rich DSS Ecosystem
An active ecosystem has emerged in DSS, consisting of Original Device Manufacturers (ODMs),
Embedded Board Manufacturers (EBMs), Original Equipment Manufacturers/Branded Solution
Providers (OEMs), Independent Software Vendors
(ISVs), systems integrators and distributors:
•O DMs: Supply DVR/NVRs, cameras,
encoders, etc.
•EBMs: Include motherboard and video card
manufacturers
•OEMs/Branded solution providers: Integrate DSS for the broad market and/or
specific verticals (e.g., retail, healthcare,
education)
•ISVs: Provide video management software
(VMS), video analytics plug-ins, codecs and
other software tools
You can take advantage of this ecosystem to
develop your own solutions, resell an existing
solution or work with an integrator specializing
in DSS.
Why Intel for DSS?
DSS solutions deployed to protect people and
property need to be capable of high-performance
video processing combined with 24/7/365 reliability. Other critical performance factors include
optimized power consumption, simplified management and low-heat generation. Solution
providers that want to thrive in the DSS market
need platforms that support ease of development
and faster time to market, combined with scalable
performance and flexible designs.
Intel-based solutions address all of these critical needs:
•Intel® processors provide a unique combination of enhanced performance and lower
CPU utilization, delivering the processing power required to meet the needs of
today’s DSS applications and the scalability
to accommodate tomorrow’s more demanding high-definition applications.
•Scalability across Intel processor families
enables developers to “write once/develop
once” for a wide range of DSS applications,
protecting past, present and future software
investments and focusing crucial resources
on the value-added innovations that drive
market growth.
•Intel processors consolidate various workloads onto one architecture for easy, fast
and cost-efficient solution development.
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THOUGHT LEADERSHIP SERIES
High-performance video processing based
on the Intel® HD Graphics 2000/3000 Technology in second-generation Intel® Core™
processors is integrated right into the CPU,
often eliminating the need for discrete signal
processing hardware, along with additional
design and software development costs.
•I ntel ® Active Management Technology
(Intel® AMT) enables remote system diagnosis, repair and reboot—even if a DSS
system is powered off or the operating
system is not functioning. Intel AMT lowers operational costs and increases ROI
by making it possible to fix more failure
modes remotely, avoiding expensive onsite service calls and getting DSS systems
back online faster. Intel AMT offers solution providers an opportunity to deliver a
value-added service.
•Intel processors meet the low thermal envelope/performance-per-watt requirements of
the DSS market.
•I ntel ® Virtualization Technology (Intel ®
VT) supports effective system consolidation (allowing for the partitioning of video
security, access control, fire, etc.)
•Intel® Media SDK is designed specifically
for developers of media applications for
video playback and encoding. It enables
developers to take advantage of current
and future hardware acceleration in Intel
platforms without having to write separate
code paths, thus future-proofing software
development.
The Time is Now
In addition to participating in the current transition from analog, standard-definition DSS
solutions to higher-valued, digital, high-definition
solutions, emerging DSS applications present an
array of opportunities for resellers.
Get the latest on what Intel is doing in DSS at
http://www.intel.com/info/dss n
Solution providers that want to thrive
in the DSS market need platforms that
support ease of development and faster
time to market, combined with scalable
performance and flexible designs.
Put the power of the
Intel® brand to work for you.
From building management to healthcare, and retail to energy management, Intel® technology
helps your devices transform everyday experiences, everywhere. And by joining the Intel®
Brand Advantage Program, you can increase consumer perception of your products by showing
1
that the world’s 7th-most valued brand is on your side. Discover the benefits of co-branding
2
with Intel and maximize your return on innovation at intel.com/go/bap.
©
Copyright 2011, Intel Corporation. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries. 1 Eligible devices: Building management; communications infrastructure;
digital security and surveillance; digital signage; electronic devices for media / entertainment, education, transportation, tourism / travel / hospitality; in-vehicle infotainment systems; ATM machines /
retail point of sale; media phone; mobile personal device; medical device; print imaging products; fitness device. 2 Source: Interbrand* “100 Best Global Brands” listing, Sept. 2010. To be eligible for the
program, devices must include Intel® processors purchased after May 1, 2010. Intel does not sponsor, represent or warrant third party products or services featured.
O P P O R T U N I T I E S
IP
TRENDS
IN
THE
Video Surveillance
Market
By Niall Jenkins of IMS Research
The latest trends in DSS place
solution providers in prime position
to succeed in this fast-growing market
T
he security industry has traditionally been slow to
accept new technology. However, in the video surveillance market this trend is changing: Demand
for Digital Security & Surveillance (DSS) equipment is
is increasing rapidly; technologies such as Video Content
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THOUGHT LEADERSHIP SERIES
Analysis (VCA) are increasingly becoming standard features in video surveillance products; and
open standards such as ONVIF and PSIA are being
adopted, driving interoperability in the DSS space.
IMS Research explores the impact of these
trends on the video surveillance market and what
this means for distributors and resellers.
I P Trends in the Video Sur veillance Market
Analog vs. DSS
According to IMS Research’s latest report on
CCTV and video surveillance equipment, the
“tipping” point at which global DSS revenues will
overtake analog sales is predicted to be in 2014.
This trend is consistent across each of the countries and regional markets covered in the report.
In the case of both the Nordic Countries and
the Middle East regions, the market has already
“tipped,” with DSS equipment revenues representing the greater share of total equipment sales.
That is not to say that the market for analog video
surveillance equipment will disappear overnight.
New technologies generally take time to gain
acceptance; for example, the replacement of
VCRs with DVRs has been ongoing for more
than 15 years and is only likely to finish in
the next two or three years as manufacturers cease production of VCRs.
There are many factors impacting
this transition, such as:
Networking/IT Knowledge: Many
security installers and integrators
still lack the networking and IT
skills necessary to implement DSS
systems. Furthermore, many do not
yet fully understand the benefits of
DSS or the more advanced feature
sets that these systems offer.
Network Security: Some IT managers are reluctant to share their network
with video surveillance systems because
of issues regarding bandwidth usage.
However, this situation is improving as the
proliferation of gigabit networks and more
efficient compression algorithms become more
widespread, increasing the frequency of data
transmission and reducing the amount of data
transmitted respectively.
Price: Analog cameras are less expensive than
DSS cameras and are often the preferred solution for cost-sensitive surveillance deployments.
Analog cameras remain the lower-cost solution for
small-scale installations but for larger deployments,
the higher cost of DSS cameras is often offset by
reduced installation, cabling and maintenance costs.
Product Choice: The established vendors of
DSS cameras have rapidly expanded their
product lines over the past two to three years
and continue to do so. End users can find DSS
The year 2014 looks to be a critical one for the DSS market.
That’s the year sales of DSS gear are projected to overtake the
market for analog video.
camera equivalents for most analog cameras.
They also have the added option of megapixel
resolution cameras.
Reference Designs: DSS camera reference
designs are providing a quick route to the DSS
market for suppliers that do not want to invest in
R&D. This trend will diversify the market ecosystem, driving competitive price pressure.
IT Suppliers: IT companies such as Cisco
and IBM are increasing their presence in the
physical security industry. Not only does this
presence add credence to DSS technology, but
also these companies are strong supporters of
standards-based video surveillance. Furthermore,
IT companies are able to leverage their own
knowledge and skill sets to further the development and growth of DSS.
Video Content Analysis (VCA): VCA provides
the “brain” to the video surveillance system’s
“eyes”. Algorithms have been developed to
alert to intruders triggering virtual tripwires,
left baggage detection, wrong-way detection for
airport exit lanes, and people-counting systems
to leverage business intelligence from the security
system.While the market has reassessed its expectations over the last few years, there remains a
clear return on investment for vendors, integrators, resellers and end users that can apply this
technology effectively. VCA is typically installed
on DSS equipment.
Open Standards: ONVIF (Open Network
Video Interface Forum) and PSIA (Physical
THOUGHT LEADERSHIP SERIES
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O P P O R T U N I T I E S
40%
Security Interoperability Alliance) are both
focused on developing open standards.
ONVIF is focused on
the development of a
global standard for the
interface of DSS products and access control,
while the PSIA’s mission
is much broader and
also includes the development and promotion
of standards for video
analytics, recording and
content management.
Both organizations are
likely to lower the barrier to entry for new suppliers and reduce development and integration costs in the DSS market.
of the spend on
video surveillance
equipment is currently
on DSS solutions
What Does This Mean for the IT
Industry?
As the video surveillance market transitions to
DSS products, IT distributors, integrators and
resellers are well placed to gain market share in
this fast-growing market. So how can IT companies
take advantage of these opportunities?
•Identify the Right Markets: Not all end-user
industries have robust (or suitable) network
infrastructure available. IT companies are
likely to have most success in markets such
as education, healthcare, railways and ports,
where over 40 percent of the spend on
video surveillance equipment is currently
on DSS solutions.
•Understand the Sales Channel: Unlike the
IT equipment market, where commoditization has resulted in a simplistic sales
structure, the DSS equipment sales channel
is more complex. While there is a low-end/
commoditized market tier, the size of this
market is relatively small in terms of sales
revenue. For the mid- to high-end tiers,
since security is the primary objective,
branding, performance and reputation are
consideration factors in deployments. The
top 10 suppliers of DSS equipment to the
global market accounted for almost half
the market (sales revenue) in 2010.
• Create a Unique Sales Proposition: Security
systems integrators and distributors are well
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THOUGHT LEADERSHIP SERIES
GLOSSARY
ONVIF (Open Network Video
Interface Forum): established
as a nonprofit organization. It is
an open industry forum for the
development of a global standard
for the interface of IP-based
physical security products.
PSIA (Physical Security
Interoperability Alliance): a
global consortium of over 65
physical security manufacturers
and systems integrators focused
on promoting interoperability of
IP-enabled security devices across
all segments of the security
industry.
VCA Video Content Analysis:
the capability of automatically
analyzing video to detect and
determine temporal events not
based on a single image.
placed to meet the security needs of their
customers. For IT distributors and resellers, where their core expertise is almost
certainly not related to video surveillance,
identifying and leveraging their IT expertise is important. One example where IT
companies may have an advantage is in the
implementation of wireless video surveillance projects.
Steady Progress to DSS
The shift from analog surveillance to DSS systems
will be a gradual one, affected by a number of
factors. These include:
•Networking/IT Knowledge
•Network Security
•Price
•Product Choice
•Reference Designs
•IT Suppliers
•Video Content Analysis
•Open Standards
If you would like further research or more information please contact Niall Jenkins at IMS Research:
[email protected].
We put it
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How does a typical security-solution install play out
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Whether you’re a pro or new to the security
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We offer the entire package: surveillance,
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configuration services, pre-sales tech support,
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dedicated sales and marketing team focused
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Go where security success is focused on you. Visit www.ingrammicro.com/securityinfo to learn more about how we
can build your practice. If you’re not an Ingram Micro reseller already, become one today—it’s fast, easy and rewarding.
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A DVA N TAG E S
Strengthen Security
WITH CONVERGED IP SURVEILLANCE
By Ingram Micro
Intelligence and integration
are just two of the things that
separate today’s proactive IP
security from its passive analog
predecessor.
T
he term “convergence” has been used several times in the last decade to describe
evolving technologies such as VoIP, digital
signage, and now physical security. The transition
from analog to IP surveillance and access control
delivers many of the same advantages as those
previous trends: standardized platforms, enhanced
capabilities, and integrated systems and solutions.
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THOUGHT LEADERSHIP SERIES
The migration of traditional physical security
technology to IP also adds to the number of
customer stakeholders meeting with integrators
as they discuss solutions. IT directors are taking
a more active role in the design and selection of
security solutions, now that their infrastructure
will be utilized for the transport, storage and
management of these systems. Thus, integrators
who aren’t knowledgeable about IT may be at
a disadvantage.
“The world is changing right in front of our
eyes,” says Tom Burns, General Manager of
Ingram Micro’s Physical Security Division. “Surveillance and access control solutions are being
asked to be more intelligent, more integrated
and more capable, and we are putting the training programs and technical resources in place
to help our customers lead the way into this
new world.”
Ingram Micro’s Physical Security Division offers world-class technical support and proof-ofconcept planning through its solution centers, as
well as project-friendly credit terms and training
on IT topics and physical security.
The video surveillance industry was built on
the value of deterrence and the ROI in systems
that passively captured and stored forensic video
information for future analysis. Forensic video
has proven effective at deterring certain criminal activity by increasing the criminal’s risk of
identification and successful prosecution. For
most applications, it is not necessary to prevent
all crime. ROI is achieved by simply discouraging
a percentage of criminal activity.
Moving Beyond Passive Surveillance
Unfortunately, high-profile events like Columbine, 9/11 and Virginia Tech demonstrate that
some criminals cannot be deterred by threat of
prosecution. Meanwhile, the cost of their crimes
is incalculable. Public safety requirements now
place much greater demands on future surveillance systems. “Planners cannot afford to rely
solely on deterrence and forensics; they must
design surveillance solutions that support pre-
Strengthen Security with C onverged I P Sur veillance
vention and intervention like real-time video
to emergency management teams” says Dave
McClary, Sr. Business Development Manager,
Ingram Micro Physical Security Division. “IP
technology has freed the video surveillance
industry from the need for dedicated copper
connections between cameras and recording
platforms and viewing stations.”
The use of point-to-point (PTP), point-tomultipoint (PTMP) and mesh networking, as
well as Power over Ethernet (PoE) has increased
the number of options for placing cameras and
other systems where they are needed. Other
technologies that extend security capabilities are
becoming more common. “Megapixel cameras
and analytics can add value in a number of
different ways,” continues McClary. “Analytics
can help a solution focus on specific situations,
while megapixel cameras may be able to replace
multiple analog cameras. Ultimately, megapixel
cameras increase the amount of information that
is captured and can be used to accomplish the
objective of the solution.”
A key consideration of IP-based security solutions is the challenge of moving large volumes of
video around corporate and municipal networks.
Fortunately, IP video systems enjoy advantages
over their analog counterparts, which help to
mitigate the bandwidth concern. IP cameras,
with their resident processing power, can employ
sophisticated video analytics to detect motion,
as well as other specific activities, patterns and
behaviors, without the need to send the video
to a central server for processing and analysis.
This edge-based intelligence enables the individual camera to discriminate between video
that requires immediate attention and noncritical
Video Analytics
Visual analytics makes it possible for retailers
to analyze customer behavior to increase sales,
optimize operations and enhance margins.
Key Considerations for IP Surveillance
•R
eal-time video capability for emergency teams and firstresponders.
•A
nalytics that deliver motion detection and pattern recognition,
and can focus on a specific area of interest—without sending
data to a central processor.
•M
egapixel cameras that can capture more data for analysis than
several analog equivalents.
•E
dge intelligence to distinguish between critical and noncritical
video, preventing the latter from clogging up the network.
•R
aw processing power to support video compression, analytics
and other CPU-intensive tasks.
video that may not even need to be recorded.
Consequently, only critical video is sent across
the network, while the rest is either discarded or
stored locally at the camera for forensic purposes.
Factoring in Processor Workload
Still, activities such as processing analytics, video compression and the like must be considered
when designing a system. IP surveillance, for example, places a heavy workload on 24x7 servers
and PCs. “It is critical to consider these things”
says Marko Rogan, Solution Center Engineer
at Ingram Micro. “With the Intel® microarchitecture code name Nehalem based CPUs, and
now Intel® microarchitecture code name Sandy
Bridge based CPUs, the performance levels and
power efficiency is amazing. In past years, one
of the key bottlenecks for IP surveillance was
the CPU. Intel’s latest CPU technologies, however, have largely mitigated these limitations so
that people typically regard items such as storage and/or networking as the key bottleneck.”
Intel’s CPU technologies and multicore processing (concurrency) generate
tremendous performance levels while
increasing power efficiency and delivering more environmentally friendly
(lower heat and noise), cost-effective
solutions. Such performance advances
are providing optimized platforms for
video management software products
like Milestone Systems’ XProtect.
“End customers are asking more from
their security integrators and the solutions they design,” Burns concludes.
“And at Ingram Micro, we have the
right resources and vendor partners like Intel
to enable our resellers to be successful.” n
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A DVA N TAG E S
On the Road to IP:
SOLUTIONS PROVIDER HELPS KEEP TR AFFIC
F L O W I N G I N S A N TA C L A R A C O U N T Y
By Heather Halsey of Pelco
Expressways and smaller routes
are now under the watchful eye
of 450 digital cameras.
T
he County of Santa Clara is the most
populous county in Northern California
and has more than 1.7 million residents,
living in areas that include the technology hub known as Silicon Valley. As the home of
thousands of high-tech companies including Apple,
Google and Hewlett-Packard, it is fitting that the
eight county-operated limited access expressways
and numerous smaller roadways are now monitored
by a state-of-the-art Endura network video system
with Sarix cameras.
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Equally impressive is the fact that expensive
outside consultants played no part in the integration. Instead, solution provider Warren Associates, distributor Graybar and Pelco—which supplied the system and network components—put
the package together.
“We didn’t have to use consulting firms, which
is typical for programs of this kind,” said Jeff
Izquierdo, operations manager of the Traffic Operations Center (TOC).
That lack of expensive, outside advisers can be
traced to Pelco’s Partner First program. Partner
First is built on Pelco’s commitment to open
systems and its efforts to make deployment of
critical, complex systems easy and worry-free.
Thanks to its approach to interoperability, Pelco
provides solution providers with the ability to
serve as consultants on a project, driving revenue
and establishing tighter bonds with customers.
“Without Warren Associates, Graybar and Pel-
On the Road to I P:
Taking the First Steps
tributor Graybar, Automatic License Plate Recognition
where Russell Ost
helped them identify and determine
exactly what components would be
necessary. This
included the addition of 450 Sarix
2 . 1 m e gap i xe l
cameras with intelligent analytics,
which enables the Automatic license plate recognition can enable a wide
county to count range of applications, from identifying traffic offenders
vehicle, pedestrian and access control to recovery of stolen vehicles.
and bicycle traffic.
“The enhanced quality of HD video enables
us to view important details that help us make
better informed decisions and run the TOC more
efficiently,” Izquierdo said.
“Father always taught me to buy the best because you won’t have problems later, so I wanted
a full IP Pelco solution that would allow us to
do everything we wanted,” Izquierdo said of his
electrician father.
In July 2010, county employees began replacing the existing coax cable for analog cameras at
113 intersections and installing 450 Sarix cameras. This is expected to be completed this year,
as is the process of integrating the switches and
firewall in the TOC equipment room. Pelco Senior
Network Systems Engineer Darren Giacomini is
helping with the final portion of the project to
ensure that the Endura network and the LAN
work seamlessly together and do not disturb
other internal networks. n
The first step toward an updated TOC was to
replace the rear projection monitors with eight
50-inch plasma monitors. Izquierdo then set out
to find a new video management system that
would meet their needs, anticipate expansion
requirements and allow for multiple video feeds
to be viewed per monitor. Also key requirements:
recording on command, programmable viewing
patterns and the ability for other internal departments to access video.
After meeting with several companies, the
county opted to work with the Pelco solution
provider Warren Associates, who introduced them
to the unparalleled image quality and system
intelligence of the Endura Network Video Management system.
The county then began working with Pelco dis-
Pelco built out a real-time monitoring system
with 450 digital cameras. Multiple video feeds
can be viewed at each monitor.
co, this project would not have been possible. So
many people from these organizations dedicated
themselves to help us build a new state-of-the-art
traffic operations center,” said Izquierdo.
The Beginning of the Journey
With 62 miles of expressway and 643 miles of
rural and urban roadway under its control, the
county established a TOC in 1999 to assist in realtime traffic management and incident response.
It was originally designed and built around an
analog-based video system and was managed by
Pelco 9760 Matrix switches.
Budget challenges stunted the growth of the
system for several years and left the county with
few cameras and limited viewing capabilities. But
as the county secured more grant money, it was
able to expand its fiber-optic backbone and add
more cameras. By 2007 the fiber network was
large enough to begin using fiber-optic switches
and IP traffic signal controllers to establish realtime traffic management.
That was also when Izquierdo realized that
components of the system were reaching the
end of their useful life, making repair or replacement expenses a major concern. “I could see
the TOC becoming a powerful tool in operating
and maintaining our high-volume expressways,
assisting Traffic Engineering in traffic studies and
implementing coordination plans, and providing
a resource for Road Operations and Construction Operations in viewing real-time field conditions,” he said. “But in its then-current state it
was not adequate.”
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S T R AT E G I E S
D I G I TA L S E C U R I T Y A N D S U R V E I L L A N C E F O R
Intel Solution
System
BUILDERS AND
RESELLERS
By Intel
D
igital security and surveillance is a market
on the move, making the transition from
analog technology to high-speed, high-
• Leverage your existing customer relationships: IT departments increasingly own DSS at the customer level.
• Leverage your IT expertise: DSS systems reside on the
network.
definition digital platforms. This ongoing
evolution is creating new applications and
opportunities for solution providers.
As the Digital Security and Surveillance (DSS) market moves
to high-definition digital technologies and expands beyond
traditional building security, a broad range of opportunities
is opening up for Intel solution system builders and resellers.
These include the chance to offer solutions at different price/
performance points, a variety of form factors, an array of energy
consumption levels, and so on.
What’s more, as DSS becomes more intelligent and innovations such as HD video and video analytics become more
prevalent, the need for higher-performing, more reliable solutions grows even greater. This evolution presents a number of
opportunities for the traditional IT reseller channel:
•L
everage your expertise in assembly and support: DSS
systems are PC/server/storage-based solutions.
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Flexible Solutions for Intel Partners
DSS solutions deployed to protect people and property need to
combine high-performance video processing and 24/7/365 reliability. Optimized power consumption, simplified management
and low-heat generation are among other critical performance
factors. Solution providers that want to thrive in the DSS market
need platforms that support ease of development and ensure
faster time to market, combined with scalable performance and
flexible design. Intel matches all these requirements and more.
Consider two sample solution options: An entry-level DSS
application based on an Intel® Atom™ processor and a highperformance solution based on a second-generation Intel®
Core™ i7 processor.
Entry-level DSS Application
Intel Atom processors have set a new benchmark in performance-per-watt using the industry-standard Intel® architecture,
delivering the fanless, power-efficient performance needed for
Intel Solution System
the new generation of smarter, faster DSS solutions.
This solution relies on the Intel “Bulpitt-P” reference design,
available from IEI, based on the Intel® Atom™ processor D510.
It can power up to eight full-frame-rate D1 (720x480) channels while executing video analytics. That makes this an easily
deployable solution for building and mobile surveillance. The
CPU handles encoding, recording, display and the software
application, while analog-digital conversion and decode are
performed by on-board Conexant chips. (Schematic and layout
files available from Intel.)
High-performance DSS Application
The second-generation Intel® Core™ i7-2600K processor delivers the performance needed to meet the specifications of the
next-generation Networked Video Recorders (NVRs) capable
of high definition and video analytics. With Intel HD Graphics
2000 integrated into the CPU, the Intel Core i7-2600K processor’s media-processing acceleration eliminates the need for
discrete signal-processing hardware and the associated design
and software development costs. This solution employs an Intel
demo NVR system built with COTS components and VMS
partner software. It can power up to 16 channels of 1080p25
resolution video, 32 channels of D1 or up to 64 channels of CIF.
Now Is the Time for Solution Providers
Take advantage of a burgeoning ecosystem to develop your own
solutions, resell an existing solution or work with an integrator
specializing in DSS.
There has never been a better time to get involved in DSS.
The current transition from older analog, standard-definition
DSS to higher-valued, digital, high-definition solutions presents
an array of opportunities for solution providers.
Intel is committed to driving the future of DSS and working
with developers at every level of the ecosystem, facilitating the
development of integrated, intelligent DSS solutions.
Learn more…. get the latest on what Intel is doing in DSS at
www.intel.com/info/dss n
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