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FOR IMMEDIATE RELEASE – February 2011 Polartec NeoShell Liberates Veterans of Adventure Most Breathable Waterproof Fabric On The Market Polartec, LLC, the leading manufacturer of performance fabrics, introduces Polartec® NeoShell®, the most breathable waterproof fabric available on the market today. Polartec NeoShell will appear in Fall 2011 collecNons from some of the best outdoor apparel brands in the world including 66 North,Mammut, Marmot, Montura, Rab, The North Face, Vaude and Westcomb. “Polartec has offered the most complete layering system of performance fabrics for decades and now we can add a truly revolu:onary waterproof breathable solu:on,” states Polartec president, Andy Vecchione. “The Polartec brand only enters categories where we can deliver true innova:on and breakthrough performance. Polartec NeoShell represents a massive shiD forward in all‐condi:ons comfort.” Unlike most hardshells on the market today with zero airflow, Polartec NeoShell allows actual air permeability (0.5 CFM or 2 l/m2/sec). Even a Nny amount of air permeability, impercepNble from a wind chill standpoint, accelerates moisture vapor transport significantly. While tradiNonal shell fabrics require heat and pressure to build inside the garment before the membrane begins to work, Polartec NeoShell breathes acNvely thanks to an exclusive sub‐micron fiber membrane with unprecedented air permeability. This new fabric yields compeNNve scores on tradiNonal waterproof breathability measures like RET and MVTR. However, these outdated staNc tests also yield some bizarre results that are completely counter to real world observaNons, like hardshells are supposedly more breathable than 200 weight fleece. Polartec is encouraging the industry to use a test that more closely emulates real world experience in the Dynamic Moisture PermeaNon Cell (ASTM 2298). This is a test acNvely used by the United States Military to evaluate fabrics because it more closely predicts actual user experience. Polartec NeoShell will be available in a range of combinaNons including super lightweight flat tricot backed styles to luxurious high loa backs with extremely durable woven face fabrics. Most versions offer excellent stretch, so much so some apparel brands will merchandize Polartec NeoShell as a “waterproof soa shell” while others place the fabric squarely in their “hardshell” collecNons. The new hydrophobic, microporous polyurethane membrane truly offers the best of both worlds. “Polartec’s heritage of successful product innova:on makes it possible for our brand to enter the waterproof category. This launch comes on the heels of the incredibly successful introduc:on of Polartec Power Shield Pro that won three “Gear of the Year” awards this fall,” states Nate Simmons, global director of marke:ng. “We are overhauling expecta:ons for outerwear performance and crea:ng a much drier, less steamy experience for technical users.” A proposito di Polartec: Polartec, LLC Polartec, LLC is the developer, manufacturer and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insula:on layers, to extreme weather protec:on and are u:lized by the best clothing brands in the world. In addi:on, Polartec® fabrics are used extensively by all branches of the United States military including the Army, Navy, Marine Corps, Air Force, and Special Opera:ons Forces. For more informa:on, visit www.polartec.com Info: Spring PR Ltd, tel. 01249 750819 ‐ Stephanie Briggs, [email protected]