1976 - Connecticut Art Directors Club | CADC

The First Show
Once Upon A One . . ,
It can happen only once.
The First Show to honor
excellence in communi­
cations artistry created
throughout Connecticut.
Because of you, it did
happen.
Dig it. You’ve done it.
Consumer Magazine
The Finalists
SeamcoSil\er Service Set.
The $150,000 Snapshackle
Ahot
item for
cold feet
Agency/Studio:Hyers/Smith
Art Director;Cam Hyers
Copywriter:Bob Gardner
Photographer:B.
McCormack
Typographer:Nortype
Production House:Anchor
Client:Schaefer Marine
Products
Agency/Studio;Hyers/Smith
Art Director:Cam Hyers
Copywriter:Bob Gardner
Photographer:B.
McCormack
Typographer:Nortype
Production House:Anchor
Client:Schaefer Marine
Products
Agency/Studio:Madison &
Feldman
Art Director:Anita Soos
Copywriter:Russ Madison
Designer:Anita Soos
Photographer:Ray Cicero
Typographer:Typo Art
Printer;S wan Photoengraving
Client:Seamco Sporting
Goods
IceBreaker°s
Agency/Studio:Weideman
& Whittey
Art Director:Tony Serino
Copywriter:Richard Whittey
Photographer:Joe Morek
Typographer:Mono
Typesetting
Account Supervisor: Warren
Weideman
Client:Ice Breakers
The One
1 lost half of m ysell
w ithout taking diet piUs.
By Donna Walker — as told to Ruth L. McCarthy
hen 1 was 66 inehcs around, and
6S inches Lall, even my favorite
fal lady's store had a problem. 1 know,
becausc a t 276 pounds I wore the
la rge st bloomers they had. And th a t's
the only word for them — bloomers —
even though I’m of th e generation th a t
usually refers to ladies' panties as
briefs.
Fact IS. th e thought ofh av ing nothm g lo w ear made me so panicky. I said
to myself: 'T h is is it! You've got lo lose
weight. Donna." Not th a t 1 was u n­
a w are of my size before. There were
too m any embarras.-;ing rem inders in
my life for me lo ignore my weight. For
instance, a t my fullest Tigurc, I fit so
snugly into a tu b th a t th e w ater was
dammed up behind me when I pulled
(he plug out in front of me. And when I
stood u p in a shower sta ll. 1 couldn't
even bend over to pick up a bar of soap.
I was trapped by my appetite.
As for dresses. I had one — lo go lo
w ork in. I washed it every nig ht and
every dav for one whole year because
it was the only dress th a t fit.
I th in k I ought to mention th a t
chocolate and sweets were my undo­
ing. B u i ironically, candy is w hat re­
ally helped m e lose weight. A yds’ Re­
ducing P lan Candy. I'd read ads about
It in m agazines and when 1 team ed
th a t Ayds coniains vitam ins an d min­
erals, b u t no drugs. 1 thought maybe,
a t last. I'd found w hat 1 needed. I knew .
from past experience th a t diet pills,
weekly reducing sessions and even a
psychiatrisi were not the answ er for
me. I needed som elhing to help curb
m y appetite and my eternal craving
for sweeis.
So. I bought a box of chocolate fudge
Ayds a t th e d rug store and sta rted on
the plan in Ihe fall. I took one or two
Ayds about IS m m uies before each
meal with a hot d rink and it rr?ally
helped me cut dowm on w hat 1 ate. And
I a le regu lar meals, nothing special.
Right from th e sta rt. 1 had such a
positive feeling about th e Ayds plan. I
took on a S50 b e t from my friend's
husband. He'd heard me ta lk about
W
losing weight for 10 ycara. but never
naw me do any thin g oboOt it. So he
figured it was going to be a n easy win.
Was he wrong! In the end, he had lo
pay up, because the weight came off.
Nobody really noticed it u ntil I’d
lost more th a n 50 pounds. You see, I
had n't bought any new clothes, so I
was hidden under a lot of baggy pants
and sacky tops. Then a t E aster, when
I'd taken off 78 pounds on the Ayds
p>an. I turned out in a new lavender
panLsuil and everybody was amazed. I
was Ihrilted, and more determined
th a n ever lo stick to the Ayds plan.
I gucas, though, we never see our.sclves as others do. L vl me tell you
about a rem ark my nephew made
w hile I was still losing weight. He'd
Keen me at his si.ster's wedding, wear­
ing n size 52 beige tcn i. Months aOer
I'd been on the Ayds plan. I appeared
a l his wedding in a size 18 dress. He
wan so shocked, h e said: "W hat were
you w earing the lost tim e I saw you —
your beige V olkaw ag en r Funny. I
knew I was fal, b u t not th a t fal.
How long did it U ke me to !<»<• 142
pounds on th e Ayds plan?<Jusiabout a
year, and now 1 can do ihings 1 never
could before. For th e firv t timfe. believe
it or not. I can cross my legs — like a
lady. 1 can also sec all of me in a m ir­
ror. And I can even climb up a pool
ladder w ilhoul fear of breaking it.
On th e serious side, my teenage
nieces and nephews are now proud to
introduce me as their aunl. In fact,
everybody is a lot h appier with me.
now ih a l I'm only 3 T m inches around.
Which m akes me forever g r a u fu l for
the Ayds plan.
BEFORE AND A^TER
MEASUREMENTS
Before
After
Heiuhl........... 5-5'............... 5’S'
Wnghl ...........278 lU .........136 lbs.
Bust..
,...36V
Wan
....27-
Agency/Studio:W ilson
Haight & Welch,
Greenwich
Art Director:Charley
Aromando
Copywriter:Ruth L.
McCarthy
Photographer;Irwin Cohn
Typographer:PTC
Printer:Master-Eagle
Production House:Rolf E.
Meise
Client:Ayds
Newspaper
Turnstile
or Lifestyle?
The Finalists
Introducing 57 lbs.
of lightning.
And you can bet on it.
96 greyhounds
malffi history this
FW d^.
And you can bet on it.
SENSUOUS,
SUMPTUOUS,
ANDSO G H TLY
DECADENT
'T '
i l i e ilot-k anicnat whose ractn(r^pocd rcnchcs
lOmph in fc u n i «fcondA.It’«
‘
iwruaiiorui]. Come
rt. p)»co o r •how. d ie g re
- je th tm « v th e n n e a l , m o n l m ^ e m gtvyho uo d trac k
thow orid.
B tw y erc-at food, d rin k * .jn ia ctu in th e elicb
K en n el C!ub R M U iuraat o r V lPL ounee.
O pen aow, to comc, get
CONNECTICUT
tartoorihiaaetion-pMkija__
P L i ___
^ n F i^
Greyhound Park
Agency/Studio:Lowengard &
Brotherhood
Art Director:Andy Simko
Copywriter:Howie Hirsch
Designer:Andy Simko
PhotographeriCharles
Vendetti
Typographer:Typo House
Client:Connecticut Depart­
ment of Commerce
TTie s ta r tin g bc]i rings. The first ciR bt o f96 K T ^ h o u n ^
le ap from th e ir s u n i n p boxes, g u r ^ n g from 0 to 40 mph.
It'8 a ConnecUcut first. T h e newest, most inodcru
grf^ ho un d (rack in th e w orid. w here you'll th rill to th e
spectaeulur show.
Dine, «ip o r snack in th e K ennel Cluh
r a n t o r V IP Lounge.
----- ----ie . help m nke hifrtory.
Greyhound Park
ExctlemtfU you c a n b e t on.
n ig h t!
H o w totnak clT w ktto lh elT adt.
..■
Agency/Studio:Pace Corp.
Art DirectoriDan Levin
Copywriter:Ahce Moseley
Designer:Dan Levin
Photographer:Ted Eastwood
T ypographer:Snetype
Client;Plainfield Greyhound
Park
.
H o w to m a k e lra d u to lh e tra c k . !
TIVOLI
Agency/StudioiPace Corp.
Art Director:Dan Levin
Copywriter:Alice Moseley
Designer:Dan Levin
Photographer:Ted Eastwood
Typographer:Snetype
Client:Plainfield Greyhound
Park
Agency/Studio:McLaughlin,
DelVecchio & Casey
Art Director:Pasquale
DelVecchio & James
Dispazio
Copywriter:Jim McLaughlin
& David B. Casey
Designer:Pasquale
DelVecchio & James
Dispazio
ClientiTivoli
JUST BECAUSE TIM ES AHE TOUGH
DO ESN T M EAN YOU HAVE TO EAT
SHALLOW WATER KING CRAB.
-A .S any A laskan King C rab lover
knows, the very best and tastiest
crabs come from the coldest,
deepest waters. T h e y ’re also the
most expensive. Just like our prime
beef (aged a minimum of 2 8 days),
the w hite Panamanian Shrimp,
w hole fr^sh lobsters, our homemade
fettucini, our F R E S H vegetables
(y o u ’d be shocked how few
restaurants use fresh vegetables)
and our fish delivered fresh daily.
S o how do w e keep our prices
from wrecking your appetite?
It isn’t simple. For instance, too
much of our meat costs was going
to the middleman. S o w e cut him
out. W e buy direct, at the
market. A n d our chickens
come fresh from the
market. T h e highest
quality at the best price.
W e also make sure that our
specials (about 50P to $1 less than
our regular items, featured daily)
are so specizJ that a lot of people
will order them. T h a t w ay w e can
buy and prepare in volume, and
keep the w aste and the prices down.
W e ’re a little ou t of the w ay —
so w e pay less from your tab. to our
landlord. A n d every w ay w e save
m oney— you save money.
S o if tough times have you look­
ing a little closer at w hat your
money buys, look around for Tivoli.
Y ou d on ’t have to settle for shallow
w ater King Crab.
L obster S p e a a l
(incl. Saturday) $ 5 .9 5
N o w open
M ondays.
TIVOLI
Paik {ree at our door.
Credit Card} honored.
3H Orchard Street, between Chapd and Geocy. New Haven 865-5101
The One
Agency/Studio:McLaughlin,
DelVecchio & Casey
Art Director:Pasquale
DelVecchio & James
Dispazio
Copywriter:Jim McLaughlin
& David B. Casey
Designer:Pasquale
DelVecchio
ArtistiJim Luft
Client:Tivoli
Small Space
Have A
Merry Giftmas.
<WttCitoFNa]
GleaTonceChmuneSbn|> >
The Finalists
By the sea, by the sea,
by the beautifid sea
A O fth
< o ^
.H-l
LOBSTER
SPECIAL
A
M
V
T^eLirdsirin M
klnqhlSulthtIjOPcK
Sandnroi. 22 ftra, lOccuntnK wciudra AaM.Cn
a r « p u ! * w n lor u n t o a S l r t f e p t e u r t i T h e m . t
(roni N e .
i t j r t * J u r e ?6 D t f j i b a n tiM , p h * a S t i » e m l w S
M « d i t 4" « n e 3n tru ise, i n O c t o b e r » S o u I h A m t r i e * C M i w . » n d
a J « r e j > Y 22M n o S e j S t t a i a t v o u r trauti M c n o r R a ^ N o O u M i
A panm cnts by thcsca
* ■
(e v eivnight)
G o o d news for lobster
lovere! The w orld
lobster nnarket is dow n
a n d w e p a s s o ir
savings on to you.
S a v eS 2offoorregulor
entree pdce for W /4
lb, fresti, wtTole lolsster.
Bring a friend end
save $4,
^rilth*mftr^KrKNY.iaQ6(2I?)8E^IQUlxnann«s»y
m./. Kung/helm to the north Cape.
Agency/Studio;Smith, Soos
& Partners
Art Director:Anita Soos
Copywriter:Ed Smith
Designer:Anita Soos
ArtistiMary Geary
Typographer:The Type
House
Client:Glen Terrace
Agency/Studio:North Castle
Partners
Art Director:Sha Muscott
Printer:Walker Engraving
Client:M.S. Kungsholm
TIVOLI
Agency/Studio:McLaughlin,
DelVecchio & Casey
Art Director;Pasquale
DelVecchio & James
Dispazio
Copywriter:Jim McLaughlin
& David B. Casey
DesigneriPasquale
DelVecchio
ArtistiPam Ford
Chent:Pier Village
Agency/Studio:McLaughlin,
DelVecchio & Casey
Art Director:Pasquale
DelVecchio & James
Dispazio
Copywriter:Jim McLaughlin
& David B. Casey
DesigneriPasquale
DelVecchio
Client:Tivoli
The One
SUNDAY, APRIL 2 5 ,1 1 :0 0 A .M .
CALVIN LEFTE SCHOOL PLAYGROUND
{Eicit 56 to Guitford Green, left on Boston St; to So. Union
St.) LOST? CALL 453-3344 - (RAIN DATE MAY 2).
SPONSORED BY;
Z IM M E R M A N A N D FINK
Art Director:Bill Lyle
Designer;BilI Lyle
ArtistiBill Lyle
Client;Zimmerman and Fink
Consumer Print Campaign
The Finalists
UNIQUE:
a c 3 n .,0 n ] .
o n e o f il
k in d .
i te o U n fld a n d
chc
W v e added the laust in asvsMOCc
anlhD uiy (o lin a .
Before ^ d e c k ic .y e u owe it to y ix n ^ tD
i T u u i l V ^ . V u ^ i i l l M . ' U r n u a K U l L h c j k r a v l l q i p ( x U i D n . ' w ' l u r i <r
nUtiMKi 4ut^ Iat uair
liuv V.ii^'yiurim7t‘tt: nun
tvni|»$i> rhpitiKli h& in
syai^'
utititStsindodaieuefH -------
SERO
Agency/Studio:Wilson
Haight & Welch,
Greenwich
Art Director;Sal Lombardo
Copywriter:R,Roth/D .Willis
Photographer:William Albert
Allard
Typographer:Tri-Arts Press
PrinteriGraphic Color Plate
Production HouseiRolf E.
Meise
Client-.Fuji Photo Film, U.S.A.
Inc.
Agency/Studio Madison &
Feldman
Art Director:Anita Soos
Copywriter:Russ Madison
Designer:Anita Soos
PhotographenSean Kernan
Typographer:Typo Art
Printer:Swan Photoengraving
Client:Sero of New Haven
“ W h v i p i i n a fM>a BMW?
McbI
ihink Iho man on Iho lefl ls
Iho flsndard BMW nder. (He's actually A)
Fteduco, a Ixolder Irom Gultonberg, N ).) He
rides BMW because Ifs rebabte, smooiK
comlortaUo
The surpnso to mosi mivs is that Ihs
man on (lie nghl is also a BMW nder. (That’s
RogPridmw o,cydo»iw pow ner,G ol«a,CA )
Roond«B M W booausetl’asmooth,niiable,
and
like lieil Fast enough toW
B1major
A m m canprtKluctionracesagalnsisomeollhe
hotieelbike/ndercom boaaround Surdya
diHerenl kind o( riding from il» type we’re
knownlpr.
How osnthpBM W beboihagreat
tourer,andaoToalracer’ Becaviseit'sbuillto
our imique design concept, thocycte should be
built Ught lor handling and portormanco. sanple
(or t'diaM tyatKlasjembied with extreme care
Oul of thisooncjpt cumoour powerful yet
rd x isl flet Iwin aigine. and our legendaiy
«3jnfon»bte n d e and shaft dnve And we s&ck
to tiiia cxjncopJ in ewerylhing. Call ii our G m nan
lhorough«ss. ll you wani. V * ai BMV/ h a « aJ ways called it (he only way lo make a moloreyde
For example, we ooi only hand v .- ^ our
(rames, but us«a unique opBcal sjghtmg lig to
i--------- ^------>—i aligntlw steennghead
preasely O n iy tw m tsiin
__________ g o a-lact« y are cleared to use
f H that iig. And the numbw
:
sla m ^ o n o a c h fra m e is
U ^l ■
coded to iho man who
J f V M S M abcs>edil Y oucanbethe
makes sure tis perfect
m i
-i- I
O ico u rse.atw n e
an ’l hmshed until it's painJed And we w ant» to
slay painied So w e sand blast our frames
w iihaveryexpenssveqiianzandsteelm uiture
to pecn the surface, p h n s i^ te it for clcanup.
Ihe hand stniang____ __________,
... I that And the ladffis who
• >4
W V M w i^ L h e brush take
■ ■ !■»
prd ein th eirarl So
■1 f
^
I
niuch so that they
sS5s3:;r-
Vfe iflkesteps
------ > 4 > -J you can't see. too Like
tte elaborate andexpenave AL-FIN mejalIurgxral process Vfe wanted the heat
cooductiviiyoi<^ummumforourlu3s Yet
needed tough ircm cylinder bores FfeUem b .
when you pu: the t\^-o togethe; an oxaiaiion
layer forms that ^ows the heat transfer ALFIN
alimvsus to create a molacularly aitegrated
head So the bike runs cocJ, end trouble-free.
Handlmg^dependsonwaght So we use
c«lyalioynms.Thcy'ree)qx!nsve.bia they're
ItghiergivmgaBtvTiiVIessunsptfung w aghl
Handlutg The calipers co roast bskes are
m ow ted ahead of the fork It's the rnaesL
Agency/Studio :Weideman &
Whittey
Art Director:Anthony Serino
CopywriteriAnthony Serino
T ypographeriMono
Typesetting
Account Supervisor; Warren
Weideman
Chent.-Factory Square
cheapest way Bui it K
ths bast way The besi
isw.ihLhec4Lpe-b^
theforfc Becauseitpi
Lhe xs-Bight ctaser to tr
AL, "Okay, that s
&
what makes BfvIW a fine
^
_________ 1
n»chine But what makes n great to own ss that
you lust know you can get oii It anysms. and
rust go Anywfiwe. No womes"
REG •V«],isn'ithafwhatmoton:ydmg-;
aUabou:?See the witire BMV.' ime at your local
dealer. L ocA iw hm in the YeiSowPagte US.
Importer Butfer&SmiLhlix.Korwood.NJ
07&18./Compioa CA 90220 In O aiada. BMW
Ntotorcycte £^ <butors. Ontano.
Canada. Biropeandeijvay
plans avaiiabje
/
Agency/Studio:W ilson
Haight & Welch,
Greenwich
Art DirectoriSal Lombardo
Copywriter:David Willis
Photographer:Roy Volkman
T^ographer:Tri-Arts Press
Printer:Graphic Color Plate
Production House :Rolf E.
Meise
Client;Bavarian Motor Works
Trade/Technical/lndustrial Advertising
The Finalists
C cn n .
H an
a look a t New\bri(^ newest,
most moving mwfium. And some reasons
for you to m o« with ft.
Agency/Studio:Hyers/Smith
Art DirectonCam Hyers
Copywriter;Cam Hyers
Photographer:Lee Johnson
Typographer:Nortype
Production House:Allied
Color
Client:Vango Media, Inc.
Agency/Studio;Maier
Advertising Inc.
Art Director:Bob Pratt
Copywriter:D.W. Griffiths
Photographer:Dan Lenore
Client:Edwards
Agency/Studio ;F.W. Prelle
Art DirectoriStephen Earley
CopywriteriDick Bowman
DesigneriStephen Earley
Photographer:Larry Plourde
Typographer:Typo House
Production HouseiBellrock
Color
Client:Stanadyne
l- c lliH i i i i K o r t i >inn tliU n .
Agency/Studio:Maier
Advertising, Inc.
Art DirectoriKathy 0.
Marcantonio
Copywriter:D.W. Griffiths
Photographer:Sean Kernan
Client:Massachusetts
Envelope Company
The One
Art DirectoriPeter Good,
Ted Bertz
Copywriter:Fran Dickinson
Designer;Peter Good, Ted
Bertz
ArtistiTed Bertz, Peter Good
Photographer:Ray Cicero
T ypographeriTypographic
House
Printer;Finlay Brothers
Production HouseiCameo
Press
Client:Finlay Brothers
Institutional/Corporate Advertising
IOur N ew Name
S ets the
%)iritFtiee.
Agency/Studio:Pace Corp.
Art Director:Dan Levin
Designer:Dan Levin
T ypographer: Snetype
Client:The Liberty Bank for
Savings
The Finalists
December 1st, 1975: an enlarged woridwkJe group
emerges in the inliistrial risk fidd,
providing pr<qierty coverage exceeding $320 biluon.
Agency/Studio;Lowengard
& Brotherhood
Art Director:Andy Simko
Copywriter:Howie Hirsch
Designer:Andy Simko
Photographer:Charles
Vendetti
Typographer:Typo House
Client:Industrial Risk
Insurers
The One
Don’t
save.
Spend!
It’s hard to believe that a savings
bank would ask you not to save.
Butthat’sjustwhat we mean to
do when it comes to your federal
I.R.S. Tax Rebate.
A lot of banks will fry to get you
to deposit your special rebate check
with them.
We’re not going to do that
We know, as you do, that the
purpose of the Rebate Program is to
help the economy. The federal
government wants you to spend
that money on sometfiing you Wcint
I
or need. It will help retailers,
manufacturers, people who need
work, the economy, in fact, all of us.
So just this once, we’re not going
to ask you to save.
Go ahead. Spend it
U ls g o p d ^ f o r
A m e r ic a ^ ^
And that’s good
enough for us.
MIDDLETOWN SAVINGS BANK
M«n>btr F .O .I.C
Agency/Studio:Pace Corp.
Art Director:Dan Levin
Copywriter;Rick Eaton
Designer:Dan Levin
T 5^ographer;Snetype
Client:Middletown Savings
Bank
Self Promotion Advertising
The railroad could learn
a few things from a good
advertising agency.
Like how to run a railroad.
The Finalists
The
Best S ell
RUN KNUDSEN-MOORE
THROUGH CHECK-OUT
U N IT E D A D V E R T ISIN G C O R P .
Agency/Studio;United
Advertising Corp.
Art Director:James Meehan
Designer:James Meehan
Froduction:Fepco
Client:United Advertising
Corp.,
2100
°S 83"i
Agency/Studio:KnudsenMoore
Art Director:Russ Madison
Copywriter:Russ Madison
Designer:Charlie Miller
Tjrpographer:Lettick Type
Client:Knudsen-Moore
Agency/Studio:Pace*Corp,
Art Director;Dan Levin
CopywriteriRick Eaton
DesigneriDan Levin
Photographer:Ted Eastwood
Typographer:Snetype
Client:Pace*Corp.
The One
This is the year
that was.
Onr econom y was
boom ing.
WMe the nation’s
economy was under­
going one of die
country's worst re­
cessions. our econ­
omy was going
straight up.
In less than
tw ^ e months, we
went from zero to over
$400,000 m capitalized billings and
from two employees to three
and a half, in addition a growing
number of free lancers seemed
COspend most of their waking
houn at the agency.
We can hardly wait unta 1976.
Onr clien ts rang
iq> b ig sales.
1975 was also a banner
year for a nund>er of our cBents,
many of wtwni feel
that we had a great
to do with their success.
It's always nw to bear
and we like to think that
they're right
We have a new car
dealer that wasn't suih
posed to be able to ^
cai? in this economy
but the last time we
saw him, his sales
were stiD up and
he t(rfd us that
we were "his kind
ofpeoj^".
Another cOent is a m^jor btnMing materials dealer who just hit
the Ughest sdes Spires m his
history while the rest of the area
: (ficb’t even know there was a
: buflding boom going on.
Our overall score for the year
—AH Successes and No Failures.
We've always des­
cribed ourselves as a
“businessman’s agency”
and our only goal has
been to make due
client's money work harder for
them. With an idea that's a tittle
better. Or a marteting strategy
that starts irtiere others stop.
WeVe never forgotten our
operating philosot*y and very
few dieots ever
do ooce they've
been
to
it Most of oar
success this year
is the result of
Frankly, we thou^t most of them
were pretty well pad before the
increase. But S35 to $45 per hour
for design time seem^
to be the norm
and the new
breed (^mecb-^
anical artists
DOWhave
We did pretty well with $25
an hour for desi^ time, SIS an
hour for mechamcal dme and ser­
vice fees that were short on fees
and long on service, fo
we did
so wcB that we’re go&g
to go with the same rates
for 1976.
Hurry-^e’te still accept-
M ake ’76
a y e a r to
re m ^ ttb e x v
As one dient oqdained
it, "The main difference
between you and my
previous agency is that
Rembrandt was aSve and
weQ and w<»i{ing in
tbeir art^partm e n t”
He
have
quite a book by now.
Joic U!9 for a sates Med
year that w21 be the envy of your
competiticm. We'D help you inQ-ease maritet s h ^ , seat y<m
newprbduc
aalesinea, inspire your
or even change your name.
After
ifwe caninq%ase oar
balings 400,000% jo tias economy,
we can do anything^
held the
lin e <Hi costs.
1975 seemed to be the year
of the g r^ t escdation. Every­
where we looked, sUuSos and
agencies were raising their prices.
Smith, Soos S'Partners
4« . JUirhbt«l \.c*»caUvJjift!!.<V»»ien«ral''«4M>CU«^>Jr2-W
,
Agency/Studio:Sniith, Soos
& Partners
Art Director:Anita Soos
Copywriter:Ed Smith
Designer:Anita Soos
Artist/Photographer:Mary
Geary
TypographenThe Type
House
Client:Smith, Soos &
Partners
The Finalists
Self Promotion Communications
mm
CLAMBAKE?
Agency/Studio;Maier
Advertising, Inc.
Art Director:Bob Pratt
CopywritertD.W. Griffiths
Photographer:Dick Burkett
Client:Maier Advertising
Agency/Studio:“The Studio”
Art DirectonMiggs
Burroughs
Copywriter:Miggs Burroughs
Designer;Miggs Burroughs
Artist/Photographer;Miggs
Burroughs
Typographer:Stamford Type
Printer:Fairfield Graphics
Client:The Studio
How do you find
the work
at Maier Advertising
now?
Agency/Studio:M aier
Advertising, Inc.
Art Director:Bob Pratt
CopywriteriD.W. Griffiths
Photographer:Dick Burkett
ClientiMaier Advertising
Agency/Studio:Silverman
Design
Art Director:Dan Brown
Copywriter:Dick Brassil
Designer:Brown/Brassil
Artist/PhotographeriAl
Jaeger
Tj^ographer.Ro-Mark
PrinteriCorbett
Client:Silverman Design
The One
Agency/Studio:Hyers/Smith
Art DirectonCam Hyers
DesigneriTed Bertz
Printer:Great Lakes
Client:Hyers/Smith
Outdoor and Transit
The Finalists
Agency/Studio:Smith, Soos
& Partners
Art Director:Anita Soos
C o p^riter;E d Smith
DesigneriAnita Soos
ArtistiMary Geary
Printer:Fepco
Client:Sullivan’s Carpet
Warehouse
The One
Pair of
PeARl BREWINGCOMMNYSW ANTIWiO. TEXAS
Agency/Studio:North Castle
Partners
Art Director:Tim Bent
Copywriter:Paul Spreadbury
Designer:Tim Bent
Photographer:Jack Elness
TypographeriSet to Fit
Printer;McNorton Litho
Client:Pearl Brewing
Company
Direct Mail
The Finalists
BhiqyintTbBifegierBke Safes.
Agency/Studio:Killer Chicken
Communications
Art Director:Howard Norup
Copywriter:Russ Madison
Designer:Howard Nomp
Artist:Robert Garbo
T ypographer:Mono T ype
Printer:John Henry’s
Client:Safe Stop
Agency/Studio:Bob Smith
the Artsmith
CopywriteriBob Smith
Designer:Bob Smith
Photographer:J. McConnell
TypographeriMono
Printer:F,A. Bassette
Client:Bob Smith
Agency/Studio;Mark Vogt
Art Director:Mark Vogt
CopywritenNancy Carr
Designer:Mark Vogt
Photographer:Larry Kerson
Typographer:Ro-Mark
Printer:C. A. Barbato
ChentiMontage
The One
FOUTIIK
LINCUI.N CGNTKR CONSOUItATia)
Agency/Studio iMedia
Graphics
Art DirectoriDick Carroll
Copywriter:Dick CarrollKevin Morgan
Designer:Dick CarrollYoshiro T suyuki
Artist/Photographer:Dick
Carroll
T^ographer:Teslia Type
Printer; Van Way Webco
Production HouseiMedia
Graphics
ClientrRoger Walter &
Anne Dimning
.\«TS
CORPORATK Pl'ND DKJVe
IJiicolii <'cnU'TN
<'uliuntl K\pl4Ml»n
It was liy d o C k o n .n balmy Tuesday
eveningim t A uguiii. 10,000 m cnand
wonH?h moved purposefully through
iwi» bl(»;!« on ^ ^ h a n a n ’s W est Side.
H nlfam iliM oihccast, I (X),(NX) ethers
inillwi cxdtcdly about iim t....tid d .
W ere ih ctclh e prcliujiim ies to
riot? N o t at a ll; ilicy were th e happy
accoinpnrim en ts of N ew Y urk's
anmuil luim iicr cultural explosion.
T lic lO.OOOwcrccapacityaudic n a a piH iringfrom Lincoln C«ntcr
for ihc Perform ing A rts— dancc buff*
cnduuiaH K about com peting performnncCT by the b rillu n t young
Russian, B ary^nikov, or Itis ftipcri>
I.V( K TIIK M ISK AM ) (ilVK!
I.inroln O iiir r K f«clnR Ihi- musir. Ih“-ph«- ci-owlne iiuilirnco and
th m a srd privult>.upp<irl.rUincin[I.-itiandffrut«th»cniKl >.lrint!ral
rosI.culIinB nmHiiirs, Th<> dtflcU kpvps urowtx)!. Whrn ynu liEunvciur I'orporitp ctf! Iii l.inodin I rnlw . rnnMdrr ih.it il w dlvidod s
mivs —nmonit lh» iinllonV urKilrsl jwrJiirmini; ;irlK (ompnnin —
thnt r«Kh ♦v»r> m m cr uf Ihr rDnnlrv xlth radiu nnil K-lcvWan
liruiidmNtM :ind Inon- In 10 >lal«^ t'onsldcr thrir rrlllrsl nrcd fnr
Nupporl and uur n rH for Ihr HrhnrKs Ihpv brlni; [o our llvrs. if vuu
rncc Ihr
I,!nr<iln O n tr rf iin f!i> <in mnbinE i t
c oropariot. Nurcyev; and devocco of
M o u it, carcncd by the piano pbying
o fL orin H olb n d c r.T lic 100,000,
gathered o n C c n u al Park's Sheep
Meadow, had ] m heard the N ew
Y ork Fhilhannunic, k d by Leonard
Ikrnstcin, in a bravura p crfoim ana
of Tchaikoviky’i Sixth Symphony, l i
was a qKcial, bur not untypical
suinnter evening. TiHHiunds o f New
Yorkers and out-of4Dwncr* were
coDiidatitty w alking the streets after
d a rk — |u st part d the fa lb u rfro m
events rcvoU-ing about U ncoln Cenier
in diesti
N ew Y ofk's^uhural “season’"
now extends arouod the year. Summer
cspedalSy ta k o on a fostirc air . There
K more h in and infonnaticy— in
prognunm ing and in the d ta s c f audiencesandperforrnerf; tkicetiusually
cost less nitd a re
tu get, and
(here ore m any frc c w td o w cvenuLincoln Center’s plaxa,vrit!> its foun­
ta in and outdoor cafc, leenu w ith
cniK cngoen and peuf^-w atcbcn.
TTib year Lincoln C cstcr and
its CDDstitucfU groups w ill reach some
5 m iilioo penpie....Moc« than 50
pcrccnl o t (Ik ntdiencc} wiU cotnc
( n m n ilsidc M anhanan.
an
impressive testim ony to the ever*
giuw ing audiencc fw the a its and
c ttn p a tn H'cll vfith the attendance of
^.4 tniiUon at Shea Stadium U si year
for the Mets. let* and Yankee ganto.
Agency/Studio:Dick Jones
Design
Art Director:Dick Jones
Designer:Dick Jones/Reba
Sochis
Artist/Photographer:
Steinberg et al
Typographer;Lettick Inc.
PrinterrMansfield Press
ClientiLincoln Center
Television
Agency/Studio:North Castle
Partners
Art Director:Tim Bent
DesigneriTim Bent
Copywriter: Elaine
Breakstone
Production House: V.I.A.
Director:Ira Marvin
Client:Jimmy Crack Corn
The Finalists
Agency/Studio;North Castle
Partners
Art Director:Bob Lelle
Copywriter:Paul Spreadbury
Designer:Tim Bent
Photographer:Tim Bent
Production House:BiIl
Stokes
Director;David Orr
Music:Bob Thompson
Client:Pearl Beer
Agency/Studio:Chirurg &
Cairns
Creative Director: Gary
Lessner
Production House: Sound
Concepts
Client:CBT
Agency/Studio :North Castle
Partners
Copywriter:Paul Spreadbury
Production House: Editor’s
Hideaway
Director:Phil Marco
Client:American Rice Fries
The One
Agency/Studio:Maier
Advertising
Art Director:Bob P ratt
Copywriter:D.W. Griffiths
Producer:Jack Soos
Production House; A1
Chiarito Productions
Client:American Savings
Bank
Radio
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
HUD SON :
LANDRY:
HUDSON;
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
The Finalists
It’s halftime and welcome to speaking of sports. Our
guest tonight is Goody T w opoints___
Hey baby! W hat’s shakin?
Can we get you something before we ask you about your
fabulous basketball team?
Yeah! I’m about half in the mood for a Country Club
Malt Liquor!
Country Club Malt Liquor?
Right on! T h a t’s what all the bad dudes jum p on after
the game is over, at the Jim Nasium lounge.
T h a t’s a cute name.
Ain’t nothing cute about it. T h a t’s the man’s name, Jam es
R. Nasium, and he owns the lounge.
Where you and your undefeated team drink Country Club
M alt Liquor.
We call it the Club at the Lcange. It’s light like beer.
Malt Liquor! Light like beer?
Country Club M alt Liquor is light like beer. Light like
a layup, but comes on like a stuffed dunk if you know what
I mean.
I’m afraid I can’t understand th a t Goody.
Well, I’d help you to it, but I can’t go into overtim e.. . .
I got to run.
(SFX: Stadium Buzzer)
Well Goody, ju st briefly, how about your new superstud
Sweetwater Tan?
He’s from the Hong Kong All-Stars, he averages 166 points
a game is the tallest player in the history of the orient and
I gotta r u n . . . .
How tall is he?
Five foot seven . . . soakin’ wet.
(SFX: Stadium Buzzer)
Country Club. T h e Super Light Malt Liquor.
Agency:North Castle
Partners
CopywriteriPaul Spreadbury
Bob Lelle
Production House:National
Recording Studios
Voices;Hudson & Landry
ClientiCountry Club Malt
Liquor
SFX: meadowland at
dawn, recorder music.
Men and m achinery in
background fade over
meadow very slowly.
SFX: Fade in approaching
helicopter.
SFX: Helicopter drowns
out evertything (even
ANNCR has to raise
voice).
SFX: Helicopter dies.
S’FX:Recorder becomes
audible again. Village
effects fade up.
SFX:end all.
,K
fiww'CHsfs TD
aPs wnn
wr-.vsra
Oiiar-Bj, RSH, A KisD a v i •dish, a hot to * a S u a x
— ♦ * * f — .— ___ ^
___ _____ —
k tar-fe'l2a.crfr-.«T rt/S a
u -T 'W i !
A JIM W - < H
m
T H f i s f t j i f t W l '. t h '
C S )£ S ______
® m i ?-s»iSss V'. iu tu S .
AgencyiScudder Creative
Services
Production HouseiSound
Concepts
Music & LyricsiRich Sanders
Lyrics:Bill Scudder
Client:Jim Dandy
Two years ago, this p art of Persia was
pasture land. And boys like B araam
spent each day in th e sun, tending sheep
and learning the a rt of weaving Persia’s
classic oriental rugs.
Today, th is pasture land is reinforced
pavem ent. And B araam is learning a
new art, because in Persia, now,
there is less money in weaving rugs
th an in repairing helicopters. T h is is the
end of weaving for B araam ’s family. Not
even A rthur T. Gregorian can save it.
B ut th ere are still places, farther back,
where weaving is still im portant. Places
where people like A rthur T. Gregorian can
m ake a difference . . . sponsoring weavers
whose work will continue th e tradition and
become part of th e Gregorian collection . . .
more th a n 5,000 rugs as varied, and as
genuine as th e weavers themselves, at
prices no more th a n m ost common
orientals. F arth er out. F u rther back. T h e
Gregorians go to great lengths so you need
go only as far as routes 15 and 72 in Berlin.
Gregorian orientals. P art of Persia in
Connecticut now.
The One
Agency/Studio:Maier
Advertising
Copywriter:D.W. Griffiths
Production;Jack Soos
Client;Arthur T. Gregorian
Radio Campaign
The Finalists
(Soap O pera T h e m e Up & Under)
ANNCR;
SFX:
GORDY:
SFX;
LOUISE:
GORDY:
SFX:
LOUISE:
SFX:
GORDY:
SFX:
LOUISE:
GORDY:
LOUISE:
GORDY:
SFX:
LOUISE:
DUCK:
LOUISE:
ANNCR:
SFX:
T h is is “Love of Woods” , . . th e seemingly neverending story of an adult condom inium com m unity
and th e people who live it up there. While visiting
Farm ington Woods, Louise and Gordy have lost their
way in th e pine forest near th e th irte e n th fairway.
U ndaunted, Gordy draws upon his vast knowledge of
th e wilderness:
Outdoor Sounds - Birds, Wild C reatures, Footsteps
On Leaves, Etc. Up & Under)
From th e position of th e sun in relation to the
Heublein Tower, I’d say . . .
D ista n t Duck Quacks
W h a t’s th a t?
Sounds like a duck.
(Louder & Closer) Quack! Quack!!
It is a duck! I can see him over there.
Quack! Quack!!
H e’s probably lost, too.
Quack! Quack!!
I don’t know. He looks like he knows where he’s going.
C’mon, let’s follow him.
Not a chance.
But G o rd y ...
You follow him. I’m getting out of here.
Out (Organ Music - Passage of Time) Outdoor
Sounds, Footsteps Fade Up, C ar Doors Slam
There! We finally made it! B u t you know, I ju s t can’t
help wondering if th a t poor dear will ever find his way
out. Do you th in k he’ll make it?
(Answering) Quack! Quack!!
Oh, you’re such a comfort to me!
(Music T h em e Fades Up)
T h e preceding was a Farm ington Woods production
Duck Quacks Twice
Agency:Wilson, Haight &
Welch, Hartford
CopywritertJim Decker
Production House: Sound
Concepts
Client:Farmington Woods
SFX: A wheezing,
knocking engine
approaches. A dog barks.
SFX: Engine dies.
Sinister Middle Eastern
music cross fades with
engine.
SFX: Sullen crowd
presses close, mills
around. Voiceless
m urm ur surrounds
ANNCR and grows
to end.
SFX: Dog snarls.
SFX: fade all.
SFX:
LANDRY:
HUDSON:
Howling Coyotes
Hey Zeek . . ,
Yeak Rafe!
LANDRY:
HUDSON:
LANDRY:
HUDSON:
SFX:
HUDSON:
You’re sittin’ on th a t diamond back rattlesnake.
Well, I ain’t gonna hurt him none . . .
But it’s 01’ Floyd!
Oh! I’m sorry Floyd.
Rattlesnake shaking,.
Don’t get sentimental now. Go over and curl up
somewhere.
Boy, I couldn’t live like that.
Y’know Rafe . . . .
W hat’s that?
I sure could go for a nice cold can of Country Club.
Y’know, I ain’t never tried any of th a t Country Club.
Country Club Malt Liquor.
Coyote Howl.
There goes th a t coyote again.
Yeah, and the other one will be startin’ up soon,
No he won’t either.
He won’t neither.
Why’s that?
LANDRY:
HUDSON:
LANDRY:
H U D SON :
LANDRY:
H U D SON :
SFX:
LANDRY:
H UD SO N :
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
H U D SON :
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
H UD SO N :
LANDRY:
H U D SON :
K urdistan. Your blood can boil here, at
noon. At midnight, you can die of cold . . .
or worse.
Engine trouble brings the Gregorians to this
nameless village tonight. For shelter
and perhaps, for rugs.
B ut the village has a name: Devendarar:
T h e Devil’s Corner.
T h ere are rugs to be had, from among the
crowds of sullen men, steam ing sugar
beets over the fires in th e square. But
those who would sell a rug tomorrow
would slit a th ro a t tonight. Tomorrow,
in the light of day, they will haggle. But
before night falls again on T h e Devil’s
Corner, they will be gone, carrying ju st one
or two new rugs to add to the Gregorian
collection of more th an 5,000 orientals
as vast and varied as the middle east
its e lf . . . and at prices no more th a t most
common oriental rugs. T h e Gregorians
go to great lengths so you need go only
as far as routes 15 and 72 in Berlin.
Gregorian orientals. A part of Persia in
Connecticut now.
Floyd ate him.
Boy, I couldn’t live like that.
Country Club Malt Liquor’s got a taste th a t’s bigger
than all outdoors.
Yeah! Old Farley used to say it taste light like beer. But
I can bet my burro I can’t understand how a M alt Liquor is
gonna taste like beer.
W’ell, Country Club does . .. Lighter T h a n T he Business
End Of A Whipporwill’s Whistle.
Has it got some character?
Yeah . . . yeah . . .
Makes you wanna go ride your horse?
Yeah . , . yeah . . .
Y’know, I kinda miss 01’ Farley.
Well, he’d still be around if he didn’t tease old Floyd
when he was eatin’ th a t gopher.
Yeah, boy, I couldn’t live like that.
Country Club. T h e Super Light Malt Liquor.
Agency/Studio:Maier
Advertising
CopyiD.W. Griffiths
Production:Jack Soos
Client:Arthur T. Gregorian
The One
Agency:North Castle
Partners
CopywriteriPaul Spreadbury
Bob Lelle
Production House:National
Recording Studios
Voices:Hudson & Landry
Client:Country Club Malt
Liquor
Public Service
YOU AND YOUR
PERSONAL
ENVIRONMENT
Agency/Studio:Dick
Jones Design
Art Director:Dick Jones
Copywriter;Wanda Rickerby
DesignerrDick Jones
Artist:Don Almquist
Typographer:Lettick Inc.
Printer:News Press &
Fairfield Graphics
Client:The Connecticut
Audubon Society
The Finalists
f f ip T
T he Home today and tomorrow.
Agency:Van Leeuwen Adv.
Art Director:Joe Shansky
Copywriter:Len Estrin
Designer:Joe Shansky
Photographer:Barry Tenin
Printer;City Printing
Client:Jewish Home for the
Aged, Inc.
The One
BRAHMS LIVES
IN GREENWICH.
So does Bartok
and Beethoven. Their
music comes alive in
the brass, strings,
woodwinds and per­
cussion of the mas­
terful Greenwich
Philharmonia.
For here is a sym­
phony orchestra fast
becoming nationally
fam ous on its own.
Gifted professionals,
together with the
prodigies of tomorrow,
combine in perfor­
mances th a t are so
popular, double ses­
sions o f each concert
are required.
And th a t’s the rub.
The Philharm onia has
kept its general ad­
mission price low, so
everyone can enjoy
its concerts. But ticket
sales contribute only
one third o f the neces­
sary $68,000. In p ast
years, deficits were
made up from a
reserve fund. Now
th a t fund is depleted.
So th e Philharmonia
faces the music. For­
tunately, its friends
have contributed all
b ut $7,000 of this
y ear’s b u d g e t And
this $7,000 is vital. It
m ust be raised from
individuals like your­
selves, and corpora­
tions — who refuse to
let this beautiful
sjTnbiosis of music
and musicians die on
the vine.
Please contribute.
The lives of Brahms
and B artok and
Beethoven depend
on i t
Mrs. Fnderick R. Jeffrey. Preddoit
Box 3S. Crecnwieh. Conn. 06830
Agency/Studio:KnudsenMoore
Art Director:Russ Madison
C op^riter:R uss Madison
Designer:Charlie Miller
Client:Greenwich
Philharmonic Orchestra,
Inc.
Packaging
The Finalists
,sS(«CHiin
Agency/Studio;Silverman
Design
Art Director:Nick Kolos
Designer:Nick Kolos
T ypographer:Ro-Mark Type
Client:Echlin
The One
Agency/StudioiPeter Good
Art Director:Tom Goddard
Designer:Peter Good
Artist/Photographer:P.Good
TypographeriTypo House
Printer:Xerox Educ. Pub,
Client;Xerox Educational
Publications
The Finalists
Point-of-Purchase
„Tomatoes
\i^ ta b le S o il
THE
S cJ0 ^
BLGK>DY
MARY
GtMUT
Tefw a-ure
Agency/Studio:Charles Palm
&Co.
Art Director;Larry Haynes
CopywriteriJohn D. Moreton
DesigneriL. Haynes
Artist:Joe Tucillo
Client:Terra-Lite
Agency/Studio:Lardis &
Dickinson
Art Director:Jack Lardis
Copywriter;Fran Dickinson
Designer:Jack Lardis
Photographer:Charles
Vendetti
Typographer:Eastern
Frinter:Danbury Printers
Client:Schweppes
Agency/Studio:Lardis &
Dickinson
Art DirectoriJack Lardis
Copywriter:Fran Dickinson
Designer:Jack Lardis
PhotographeriCharles
Vendetti
Typographer:Eastern
Printer:Danbury Printers
Client:Schweppes
Agency/Studio;Weideman &
Whittey
Art DirectorrRichard
Whittey
Ccpywriter:Richard Whittey
Designer:Anthony Serino
T^ographer:Mono Type
Printer:Jay-Miller Ent.
Acct. Supervisor:Warren
Weideman
ClientiLiquor Store
The One
Agency/StudioiWilson
Haight & Welch
Art Director:Sal Lombardo
Copywriter:Richard Roth
Photographer: W illiam
Albert Allard
Typographer:Tri-Arts Press
Printer:Graphic Color Plate
Production House:Rolf E.
Meise/Gerson Offset
Client:Fuji Film
The Finalists
Collateral Materials-Consumer Products and Services
The )'kmcrini;<)l‘(ikn Icrracc.
Omipaign lor Excellence
U M V EFSTTY a = N E W H A VEN
Agency/Studio:Chirurg &
Cairns
Art Director:Richard
Slossberg
Copywriter:Gary Lessner
Photographer:Bill Hill
TypographeriNets
Printer:Van Way Webco
CBT:Marvin Elbaum
Client;CBT
Studio:Fordesign, Inc.
Art DirectoriWoodruff Ford
Copywriter:Stuart Rohrer
Designer:Woodruff Ford
Photographer:William B.
Carter
TypographeriComp One
Printer:William Mack Co.
Production House:Yale Univ.
Printing Service
Client:Yale University
Studio:Fordesign, Inc.
Art DirectoriWoodruff Ford
Copywriter:Mike Watt &
Dick Noyes
Designer:Woodruff Ford
Artist/Photographer: Ingbert
Grlittner & Ted
Eastwood
Typographer-.Comp One
Printer:William J. Mack, Co.
Production House:Office of
P.R.
Client:University of New
Haven
Agency/Studio :Madison &
Feldman
Art Director:Anita Soos
Copywriter:Russ Madison
Designer:Anita Soos
Photographer:Sean Kernan
Typographer:Typo Art
Printer:Fox Press
Client:Glen Terrace
The One
The Royal 5000
Agency:McLaughlin,
DelVecchio & Casey
Art Director:Pasquale
DelVecchio & David B.
Casey
Copywriter: Jim McLaughlin
& David B. Casey
Designer:Pasquale
DelVecchio and James
Dispazio
Photographer:Frank Moscati
Tj^ographer:Typo House
Client:Royal Typewriter
Company
Collateral Materials-lndustrial/Technical Products and Services
Agency/Studio;Direetions
Design, Inc.
Art DirectoriHoward Nonip
Designer:Robert Garbo
Artist:Robert Garbo
T ypographer:Mono-Type
Printer:McCoy Ltd.
ClientiOlin Ski Boots
Agency:Wilson, Haight &
Welch
Art Director;Jonathan S.
Rickard
Copywriter:William McBride
Designer:Jonathan S.
Rickard
Photographer:Clint Clemens
Typographer:Typographic
House
Printer;F.A. Bassette Co.
ClientiBassick Division,
Stewart Warner Corp.
Agency/Studio iMedia
Graphics
Art Director:Dick Carroll
Copywriter:Tim English &
Dick Carroll
Designer:Dick Carroll
Photographer:Barry Tenin
Typographer:Tesla Type
Printer:Van Way Webco
Client:Intec Corp.
The Finalists
Art DirectoriMark Smith
Copywriter:Robert Gardner
DesigneriMark Smith
PhotographeriTy Hyon
Client:Schaefer Marine
The One
'3BI
Agency/Studio:Dick Jones
Design
Art Director:Dick Jones
CopywriteriBurt Kaplan
DesigneriDick Jones
Artist/PhotographerrCovers:
Fred Witzig
Photos:Lionel Eliovson
TypographeriLettick Inc.
Printer;Communication
Corp.
Client: Xerox
Annual Reports
I S
■’' n n u a l
r eport
The Finalists
ITO
Agency/Studio:Concepts,
Inc.
Art DirectoriJack
Mastrianni
Designer:Warren Markey
Artist:Warren Markey
Client;Aetna Life & Casualty
The One
Hartford National Corporation Annual Report 1975
Agency/Studio :Peter Good
Art Director:Jack Lardis
CopywriteriG. Loiselle
Designer:Peter Good
Photographer:Ernie Hearion
Typographer:Eastem PhotoComp.
Printer;Connecticut Offset
Client:Hartford National
Logotypes and Signatures
The Finalists
I
S
!
Ip-
Agency/StudioiSilverman
Design
Art Director:Dick Brassil
DesigneriDick Brassil
CUent:Shoestrings
UVITEDFIIHB' RED CROSS
Agency/Studio:The Studio
Art Director:Miggs
Burroughs
Designer:Miggs Burroughs
TypographeriMiggs
Burroughs
Production House :The Studio
Client :The U nited Fund
Agency/Studio;Smith, Soos
& Partners
Art Director;Anita Soos
DesignerrAnita Soo's
Artist:Anita Soos
Typographer;Typographic
House
ClientiThe Mailing Company
Agency/Studio iKiller
Chicken
Communications
Art Director:Russ Madison
Copywriter;Russ Madison
Designer:Howard Norup
Artist:Bob Garbo
Typographer:Mono Type
PrinterrMcCoy, Ltd.
Client:Killer Chicken
Communications
The One
Fine I9thCentwyI>uichP«ntmgjr
-s.-,
'V " .
v.d.OudenneuieTJaan 6. Wisicnaar, T/ie Netfierianas TeIef»^ione: {01751)7^75
Agency/Studio:Smith, Soos
& Partners
Art Director:Anita Soos
DesignerrAnita Soos
Artist:Mary Geary
T ypographer:Typographic
House
Printer:Brody Printing
Client:Leslie Smith
Architectural Graphics and Signage
The Finalists
Agency/Studio:United
Advertising Corp.
Art Director:James H.
Meehan
Designer:James H. Meehan
Production House:United
Adv. Corp.
Client:New Haven Savings
Bank
The One
Agency/Studio :United
Advertising Corp.
Art DirectoriJames H.
Meehan
DesignerrJames H. Meehan
Production HouserUnited
Advertising Corp.
ClientrPez (Haas Food Mfg.
Co.)
The Finalists
Cover Graphics and Posters
P
Agency/Studio:Maier
Advertising Inc.
Art Director:Kathy 0.
Marcantonio
Copywriter:Jack Soos
Illustrator:Kathy 0.
Marcantonio, Sherry
Streeter
Client:The Electrical
Distributor
Agency/Studio:McLaughlin,
DelVecchio & Casey
Art DirectoriPasquale
DelVecchio & James
Dispazio
Copjnvriter;Jim McLaughlin
& David B. Casey
Designer:Pasquale
DelVecchio
Photographer:Sean Kernan
Client;Cott
Arch. Enemy
Production byrConnecticut
Mutual Life Insurance
Company, Hartford
Printer:Allied Printing
Services
Chent:Hartford Architecture
Conservancy
Designer:Tom Kronenberger
Photographer:Jack
McConnell
Printer:Horton Printing
Client:Ewing & Mather
The One
Agency/Studio:James A.
Ford, Adv.
Art Director:R. Demougeot
Copywriter:L. Drabkin
Designer:R. Demougeot/
J. O’Brien
Artist/Photographer:R.
Demonguest/J. O’Brien
Typpgrapher:Van Dyck
Printing
Printer:Van Dyck Printing
Client:Van Dyck Printing
S 9 )0 It T2 (3 U
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;
t * i T 18 19 SB 21
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K 23 24 is ae 77 28
fS Se
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3 4 s
. 10 I T «
=17 18 19
25 »
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a
s
13 I * 1 5 l i
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27 .W 2# 3D
:
Editorial Design
The Finalists
(lOl
Art Director:Nancy V. Kent
C op^riter:S arah Harriman
Designer:Nancy V. Kent
Artist:Robert Pryor
Typographer & Printer:
Danbury Printing & Litho
ClientiConnecticut
Magazine
Agency/Studio:Hyers/Smith
Art Director;Ted Bertz
Typographer:N ortype
Client :Xerox
Art Director:Nancy V. Kent
CopywriteriDolores
Laschever
Designer:Nancy V. Kent
Photographer:Bill Binzen
Typographer & Printer:
Danbury Printing & Litho
Client:Connecticut Magazine
Agency/Studio:Hyers/Smith
Art Director:Cam Hyers
Typographer:Nortype
Client :Xerox
The One
Agency/Studio :Xerox
Educational Publications
Art Director:Tom Goddard
Designer:Lynne Cherry
Artist/Photographer: Lynne
Cherry
Client:Xerox Educational
Publications
The Finalists
Best Photography
Agency/Studio:Media
Graphics
Art Director;Dick Carroll
CopywriteriTim English &
Dick Carroll
DesigneriDick Carroll
Photographer-.Barry Tenin
Typographer:Tesla Type
Printer: Van Way Webco
Client:Intec Corp.
Agency/Studio:Peter Good
Art Director-.Jack Lardis
Copywriter:G. Loiselle
Designer:Peter Good
PhotographeriErnie Hearion
Typographer:Eastem PhotoComp.
Printer:Connecticut Offset
Client:Hartford National
StudioiFordesign, Inc.
Art Director: Woodruff Ford
Copywriter;Stuart Rohrer
D 0 8 igner:Wcodruff F ord
Photographer;William B.
Carter
Typographer:Comp One
Printer:William Mack Co.
Production House:Yale Univ.
Printing Service
Client;Yale University
The One
•‘WhrsprlnsforaUfWT
■rs the greatest Murtna macMnei«u can bu»
Ho matter what rNi calTteuiina.”
Most guys thmk the man on (he lefi is
llw slandaixS BMW ridijr. (He’s actually AJ
Bcduce. a buildor From Guttenberg, N.J.) He
rides BMW because it's reKaWo, smoolh.
comlortable.
The surprise lo most guys is that the
m u i on the nghi ISalso a BMW n der (That's
Reg Pndm ow. cyde shop owner, G dela. CA.)
Reg ncies BMW because Ifs smooth, reliabte.
and g oes like hell. Fast enough lo win maior
Am ^tcan producbon races against some oI the
holiest bike/ndcr com bos around. Surety a
ditfem it kind of nding from the type wo re
kiwwn Im
How can Ihe BMW bo both a groat
lotirer, and a great racer’ B e ca a« it's built to
our unique design concept the c y d e should b e
built bght !or handling and porformanco, amp5ft
Jot rolialiility, and assem Ued with extreme caro
Out d this coocPtS oamo o u r powwful. y d
robust Hal twin engine, and o u r legendary
comlortable nde and shaJt drivB. And w e stick
to thiB conc^t in everything Call it our German
th o r o u g h n ^ ii you w ant Wfe ai BMW have at ways called it the c d y way to moke a motorcycle
For exampJe, w e not crty hand w eld our
hwnes, but use a unique optical sighting |ig to
---------------j n align the steering head
preciseiy O ily Kvo men in
_______ H o u rlac to ry ared e a re d to u se
__
r l thatiig And the number
J l ] f f l stamped on each frame is
coded to the man who
aliq n ed ilY o u can b eth o
ijpe-'
makes sure It's pcrfect
E l_______ i - J
O t course, a frame
isn’t hnished until it’s pamted. And we want it to
stay painted S o we sand blast our frames
witn a very expenave quart2 and steel mixture
to peen t}w si^ a c c , phosphate it for d o a n i^,
undercoat, then enamel and bake t h e paint
w e spray cn v^1 stay on
"The hand striping w i a BMW is exactly
n --------------M.
1 that. And the ladies whc
•
-(
J v d M w idd the l i ^ h take
w w ti,prideintheirarl.So
n |T
I
I m udi so that they
f f %
usually s g n their paintP ^ '
mgs. U nder the tank.
the elaborate and expensive AL-FTN metal­
lurgical ;a«ceas. VJe wanltad the heat
corauctiviCyofalujninumforourfins Yet
needed tough irwi cylinder bores. Problem is.
when you put the Kvo together, an oxidation
layer forms that sh w s the heat transfer AL-FIN
allows u s to cfe ate a molecularly integrated
head. So the b k e runs c od. and trcuK e-free
Handling depends on weight So w e use
oolyatoynm s They’re expensive, but they’re
tighter giving a BMW less unsprung weight
Handling. The calipers on most h k c s are
mounted a h e a d d the fo<k. It’s the easiesl
cheapest way But it isn’t
Ihe best way ’The best way
55with the caliper behind
the fork. Because it puts
the weigh! d o se r to the steei
AL "Okay, that's
H i
what m akes BMW a fine
_________ I
m achne. But w hst m akes it great to own is that
you iust know you can get ort it anytune, and
(ust go A nyw hee. N o worries!'
REG "W yi isn’t that what nwlorcycbng’!
allabout^'
See the entire
line at your local
dealer Look for him in the Y^tow F^ges. U S
Importer Sutler& Sm ithlnc.. N orw coJ, N I
0764a^QOTp?oo.CA 9CC20 In C anada. BMW
M oloreydet>sm bulors. O n ta rio .^ .--T v rv .
Canada. European delivery
pjans available
(
St
Agency/Studio;Wilson
Haight & Welch,
Greenwich
Art Director:Sal Lombardo
Copywriter:David Willis
Photographer;Roy Volkman
Typographer:Tri-Arts Press
Printer:Graphic-Color Plate
Production House:Rolf E.
Meise
Client:Bavarian Motor Works
Best Illustration
Agency/Studio:Concepts,
Inc.
Art DirectonJack
Mastrianni
DesigneriWarren Markey
Artist'.Warren Markey
ClientiAetna Life & Casualty
The Finalists
Agency/Studio:Peter Good
Art Director:Tom Goddard
Designer:Peter Good
Artist/PhotographeriP.Good
T;^ographer:Typo House
PrinteriXerox Educ. Pub.
Client:Xerox Educational
Publications
Agency/Studio:Xerox
Educational Publications
Art Director:Tom Goddard
Designer:Lynne Cherry
Artist/Photographer: Lynne
Cherry
Client:Xerox Educational
Publications
Art Director;Bill Lyle
DesignenBill Lyle
ArtistiBill Lyle
ClientiZimmerman and Fink
Blueprint ToBiggerBto Sales.
Agency/Studio:McLaughlin,
DelVecchio & Casey
Art Director-.Pasquale
DelVecchio & Janies
Dispazio
Copywriter J im McLaughlin
& David B. Casey
DesigneriPasquale
DelVecchio
Artist:Jim Luft
Client:Tivoli
Agency/Studio;Killer Chicken
Communications
Art Director:Howard Norup
Copywriter:Russ Madison
Designer:Howard Norup
ArtistiRobert Garbo
Typographer:Mono Type
PrinteriJohn Henry’s
Client:Safe Stop
The One
Art Director:Peter Good,
Ted Bertz
Copywriter:Fran Dickinson
Designer;Peter Good, Ted
Bertz
ArtistrTed Bertz, Peter Good
PhotographeriRay Cicero
Typographer:Typographic
House
Printer:Finlay Brothers
Production House:Cameo
Press
Client:Finlay Brothers
Best Use of Type
The Finalists
JU S T BECA U SE T IM E S A R E TOUGH
D O E SN 'T M EA N YOU H AVE TO EA T
SH A LL O W W A TE R K IN G C31AB,
A > «.> A hsfc.
0>1> brrx qoiiil/K the ba< (RB
bvw t. tfac te c bnl and usiM
a>bc«>iDchnll>rc»iiie«L
ip » ^ (a b M S0( leSI k adw )
dxpcai MMo. T bcfn ibo ihe
c o r .^ ia » .k « B i( M r )
n » .tx (y i{ M .U o (p c c p ir
Agency/Studio.Peter Good
Art DirectoriTom Goddard
Designer:Peter Good
Artist/Photographer:P.Good
Typographer:Typo House
Printer:Xerox Educ. Pub.
Graphic
Client:Xerox Educational
Publications
Agency/Studio:Wilson
Haight & Welch,
Greenwich
Art Director:Sal Lombardo
Copywriter;David Willis
Photographer:Roy Volkman
Typographer:Tri-Arts Press
Printer:Graphic-Color Plate
Production House:Rolf E.
Meise
Client:Bavarian Motor Works
Agency/Studio :Dick Jones
Design
Art Director.Dick Jones
Designer:Dick Jones/Reba
Sochis
Artist/Photographer:
Steinberg et al
Typographer:Lettick Inc.
Printer.-Mansfield Press
Client.Lincoln Center
buy Mx}pRpatr a voiw r. w i
w U c (tab Icbsm. 0
( a i i i n our FRESH TcaetiUo
CW d be lin ked W i n .
s o w c ^ loshaeijr0iitufa.tD0Mr
L > ^ A i> d ev a}» > r«e> «re
noi^-.VDUEmtBeaqr.
So how do wc lucp o r pico
SoIkB ^nB c>hiv«r»lookboa Mndung )mir ^ipeliie>
iae ■ Ettk d o n i i wW )tiut
It m 't uaplc. Fur ifoUncc. h» monqr boTi, locA •tdibJ ioc Trrc£.
m fe ofour me^ co|U WB p d f Yap doB’l h.v« to Mile k . sU bw
to the eiiUlemai. So «T«on iifn
nuL Wr Un d im , M the
UinloSpraiJ
nufkel. And out ci«dnn
<ndSuuri.y)S5.95
aa>ehahhia.the
Nowopa
M ood.^
»dOSUiikUvatijfroh
TTVOU
gifeais.
Agency/Studio:McLaughlin,
DelVecchio & Casey
Art DirectoriPasquale
DelVecchio & James
Dispazio
CopywriteriJim McLaughlin
& David B. Casey
Designer:Pasquale
DelVecchio
Typographer:Typo House
Client:Tivoli
The One
Hartford National CorporaUon Annual Report 1975
Agency/Studio:Peter Good
Art Director;Jack Lardis
Copywriter:G. Loiselle
Designer:Peter Good
Photographer:Ernie Hearion
Typographer:Eastem PhotoComp.
Printer:Connecticut Offset
Client:Hartford National
{
The Finalists
Best of Show
SFX; meadowland at
dawn, recorder music.
M en and m achinery in
background fade over
meadow very slowly.
SFX: Fade in approaching
helicopter.
SFX: H elicopter drowns
out evertything (even
A NNCR has to raise
voice).
SFX; H elicopter dies.
SFX:Recorder becomes
audible again. Village
effects fade up.
Two years ago, th is p art of Persia was
pasture land. And boys like B araam
spent each day in th e sun, tending sheep
and learning th e a rt of weaving Persia’s
classic oriental rugs.
Today, th is p asture land is reinforced
pavem ent. And B araam is learning a
new art, because in Persia, now,
the re is less money in weaving rugs
th a n in repairing helicopters. T h is is the
end of weaving for B araam ’s family. N ot
even A rthur T. Gregorian can save it.
B u t th ere are still places, farther back.
B ut there are still places, farther back,
where weaving is still im portant. Places
where people like A rthur T. Gregorian can
make a difference . . . sponsoring weavers
whose work will continue th e tradition and
become p art of th e Gregorian collection . . .
more th a n 5,000 rugs as varied, and as
genuine as th e weavers themselves, at
prices no more th a n m ost common
orientals. F arth er out. F u rth er back. T h e
Gregorians go to great lengths so you need
go only as far as routes 15 and 72 in Berlin.
Gregorian orientals. P art of Persia in
Connecticut now.
;::t'
Agency/Studio:Peter Good
Art Director:Tona Goddard
DesigneriPeter Good
Artist/Photographer:P.Good
T 5^ographer:Typo House
Printer:Xerox Educ. Pub.
Client:Xerox Educational
Publications
Agency/Studio iMaier
Advertising
Copywriter:D.W. Griffiths
Production: Jack Soos
ClientiArthur T. Gregorian
Agency/Studio:James A.
Ford, Adv.
Art Director:R. Demougeot
Co'pywriter;L. Drabkin
Designer:R. Demougeot/
J. O’Brien
Artist/Photographer:R.
Demougeot/J, O’Brien
Typographer:Van Dyck
Printing
Printer:Van Dyck Printing
Client:Van Dyck Printing
The One
SFX:
LANDRY:
HUDSON:
Howling Coyotes
Hey Zeek .. .
YeakRafe!
LANDRY:
H UD SO N :
LANDRY:
HUDSON:
SFX:
H UD SO N :
You’re sittin’ on th a t diamond back rattlesnake.
Well, I ain’t gonna hurt him none .. .
But it’s 01’ Floyd!
Oh! I’m sorry Floyd.
Rattlesnake shaking..
Don’t get sentimental now. Go over and curl up
somewhere.
Boy, 1 couldn’t live like that.
Y’know Rafe . . . .
W hat’s that?
I sure could go for a nice cold can of Country Club.
Y’know, I ain’t never tried any of th a t Country Club.
Country Club Malt Liquor.
Coyote Howl.
T here goes th a t coyote again.
Yeah, and the other one will be startin’ up soon.
No he won’t either.
He won’t neither.
Why’s that?
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
H U D SON :
SFX:
LANDRY:
H U D SO N :
LANDRY:
H U D SON :
LANDRY:
H U D SO N :
LANDRY:
H U D SON :
LANDRY:
H U D SO N :
LANDRY:
HUDSON:
LANDRY:
HUDSON:
LANDRY:
H UD SO N :
LANDRY:
HUDSON:
Floyd ate him.
Boy, I couldn’t live like that,
Country Club Malt Liquor’s got a taste th a t’s bigger
than all outdoors.
Yeah! Old Farley used to say it taste light like beer. But
I can bet my burro I can’t understand how a Malt Liquor is
gonna taste like beer.
Well, Country Club does . .. Lighter T h an T h e Business
End Of A Whipporwill’s Whistle.
Has it got some character?
Yeah . .. yeah . ..
Makes you wanna go ride your horse?
Yeah . . . yeah . ..
Y’know, I kinda miss 01’ Farley.
Well, he’d still be around if he didn’t tease old Floyd
when he was eatin’ th a t gopher.
Yeah, boy, I couldn’t live like that.
Country Club. T he Super Light M alt Liquor.
AgencyiNorth Castle
Partners
CopjrwriteriPaul Spreadbury
Bob Lelle
Production House:National
Recording Studios
Voices:Hudson & Landry
Client:Country Club Malt
Liquor
Judges
Leon Appel
Leon Appel Associates
Art Director
Ted Bell
Doyle Dane Bernbach
Copy Supervisor
Joseph Goldberg
Marsteller Inc.
Executive Art Director
John McCullough
New York Film Factory
Producer, Director
Kevin Gavin
Kevin Gavin Productions
Music, Sound Producer
Randee Rubin
Rafkin/Rubin Design
Graphic Designer
Bob Versandi
Ted Bates & Co.
Art Director
Members
Joan Anacreon
Kathleen Anderson
Larry Ayer
M. J. K. Barnes
Mrs. Norman Barnes
Richard Belmont
Joseph M. Bergeron
Ted Bertz
Al Boyer
Richard Brassil
Barry Bridges
Daniel Brown
Dick Burkett
Virginia Calechman
Irving R. Canfield
David Casey
Lynn Cherry
Ray Cicero
Al Colavecchio
Joseph Corlett
Steven Crim
Richard Dean
Pasquale DelVecchio
Robert Demougeot
Robert Dest
Connie Dibella
Frances Dickinson
Anthony DiNicola
Jim Dispazio
James Dowling
Dian Dozier
William Drouin
Howard N. Drubner
Stephen R. Earley
Jerry Esposito
Peter Esposito
Barbara Edgarian
John M. Fales, Jr.
Richard Ferrante
Catherine Ferrucci
David K. Ferry
Kate Fitzgerald
Woodruff Ford
Robert E. Frankes
Samuel Frenis
Bob Gallagher
Raymond Glen
Peter Good
Joan Greenwood
D. W. Griffiths
Charles Haas
Paul S. Hammond
Lawrence Haynes
Donald Hayward
Edward J. Hicks
Amy Hubbard
Judith G. Hyers
Special Members
Lars Johansson
David E. Jones
Dick Jones
Connie Joyce
Anita Karsky
Lawrence S. Kerson
Nicholas Kolos
Thomas J. Kornenburger
Frank J. LaCroix
Raymond LaPorte
Jack Lardis
Gary Lessner
Dan Levin
J. Paul Littell
Nancy Loader
Philip Loeman
Ted Lowry
Marti Lynch
G. E. MacDiarmid
Warren Markey
Charles Mays
Jack McConnell
William McCoy
John McCrillis
Robert McLeod
James Meehan
Stanley Menscher
Joe Mintz
Margret Morton
Douglas Mulcahy
Richard W. Munson
David Murphy
Merle Nacht
Lanny Naegler
Michael Noble
Howard P. Norup, Jr.
Richard J. Olgivsky
Polly Paquette
Alfred Pirozzoli
Frederick J. Planck, Jr.
Deg Powers
Robert M. Pratt
Harry Rich
Hal Rogers
Gerald H. Ryan
Ronald E. Sanborn
Robert Scalla
Paul Schiff
Brinton T. Schorer
Janet Shimschock
J. WilUam Silverman
Andy Simko
Jon Sinish
Richard Slossberg
Edward J. Smith
Robert Smith
Richard Smolinski
Anita Soos
Jack Soos
E. Clark Starr
Joey Sweet
Barry Tenin
Peter Tepper
Joseph Treppicione
William Turgeon
Dave Van Ausdall
John P. Vann
William Vassaun
Charles Vendetti
Thomas Veratti
Harry H. Viens
Mark Vogt
Bellrock Color
Eastern Press, Inc.
Herlin Press
Hyers/Smith, Inc.
K.E.W. Incorporated
Koenig Art
Miller Johnson, Inc.
National Bickford Graphics
News Press, Inc.
Set to Fit PhotoType
Speed Offset Printing
Typographic House
United Advertising
Harry Wallengren
Joe Waters
Ron Wischkin
Susy Yukimura
Nick Zavalishin
Bonnie Zazzaro
Ronald Zollshan
Joseph Zurolo, Sr.
Club Officers
1975/76
Mark Vogt, President
Paul Schiff, Vice President of Operations
Peter Good, Vice President of Communications
William McCoy, Secretary
Amy Hubbard, Treasurer
Directors
Ted Bertz
Woodruff Ford
Robert Demougeot
William McCoy
Anita Soos
Pasquale DelVecchio
Paul Schiff
Amy Hubbard
Jam es Dispazio
Janet Shimshock
David Casey
Peter Good
Mark Vogt
Harry Viens
David Jones, past director
Show Credits
The One
Design: PasqualeDelVecchio
The Place
Mellon Art Center,
Choate School
Wallingford, Conn.
The Show Committee
Pasquale DelVecchio, Co-Chairman
Jack Soos, Co-Chairman
Dick Brassil
David B. Casey
Jerry Esposito
Woody Ford
Bob Pratt
Ron Sanborn
Anita Soos
Barry Tenin
Peter Tepper
The Certificate
Design:Woodruff Ford
Black & White Photography: Barry Tenin
Color Photography:Sean Keman
Color Separations:Bellrock Color
Typography;Comp One
Black & White Printing:C.A. Barbato Inc.
Color Printing:Speed Offset
The Book
Design:Ted Bertz
Peter Good
Anita Soos
Production Assistance:Dick Brassil
Woodruff Ford
Copy:Jack Soos
Cover Photography:Sean Kernan
Judges Photos:Barry Tenin
Typography:Comp One
Color Separations:Bellrock Color
Color Printing:Speed Offset
Black & White Printing:George Platt Reproductions
Entry Photography:Lawrence Kerson
Binding: Speed Offset
The Show
Your Host:Mr. George Kaye
Presenters:Nancy Curry
Bill Quinn
Montage Fashion Agency
Hanging:Ruth Naar
Photography:Barry Tenin and Peter Tepper
Visual Presentation:Stan Menscher
Staff:Paier School of Art & Tunxis Community College
Special Thanks:WHCN Radio
Music:You, you’re the one. McDonald’s Corp.
Performed by:Jose Feliciano, Vicki Carr,
Julius LaRosa, The Stylistics, Peggy Lee,
Gladys Knight & The Pips, Lynn Anderson,
The Fifth Dimension, Tom T. Hallcourtesy of Kupper Advertising
Various Jingles created by and courtesy of Kevin Gavin Productions
Pomp and Circumstance Marches No. I & IV-Abridged
Composer: Sir Edward Elgar
Ninth Symphony, Fourth Movement-Abridged
Composer:Ludwig Van Beethoven
Performance:Deutche Grammophone Recording
Public Relations:D.W. Griffiths
Technical Director:Tom Legace
Staged & Directed by Jack Soos
. . . happily ever after.
Pasquale DelVecchio &
Jack Soos, co-chairmen
?,s
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T he Connecticut Art Directors Club
1976