Untitled - Kevin Burnett Golf Sales

Transcription

Untitled - Kevin Burnett Golf Sales
Our Booth This Year – Amazing Location At PGA Show
Let the Golf World Know that We Have Arrived
Golf Digest Features Volvik and
the Surging Colored Golf Ball Market
INTEREST in colored golf balls- once a nonstarter for most players- remains surprisingly high,
according to a recent report from Golf Datatech. In
its summer 2013 study of attitudes and usage, the
research firm found 47 percent of golfers were
“interested” in playing a colored ball (down from last
summer’s high of 49 percent but still a 27 percent
gain from the spring 2012 survey). Interest was
consistent across all handicaps. “We’ve seen a sea
change in the usage of colored golf balls, and this is
mostly with men,” says Jon Claffey, head of
marketing of Volvik, which sells the yellow Vista
ball used by Ilhee Lee to win the LPGA Tour’s Pure
Silk Bahamas Classic in May.
2014 Was All About Volvik
Success Stories
We had Record Sales Months in 6 different months, including October and
September!
We were up in dozens sold by 300%... we are the only ones up 300% for a
reason.
Performance and Tour exposure are leafing the way leading to Fast Sell
Though and a Buzz that is Spreading Through Word of Mouth like Wild
Fire.
2 years ago, 20% of golfers had some semblance of who Volvik was. Now we
are seeing 50-60% brand recognition.
An Unreal 2014!!!
2014 was the year where everything just came magically together,
It started when Cheyenne Woods gave us huge exposure
at the Volvik sponsored event in Australia, the RACV Masters….
Craig Stadler gave us huge exposure at The Masters and we cashed in with
ads on PGATOUR.com….
Volvik tasted what a lead an do on the PGA TOUR at The Canadian Open where
Petrovic held the lead for 36 holes…
RW Eaks Put a Crystal Ball in Play on the Champions Tour, forever changing
how this ball needs to be pitched
Volvik Surpassed 1% market share…
7 Years Faster than Srixon
Our LPGA Staff Players results were through the roof
5 players in Top 30 on LPGA
#2 ball in prize money earned on 2014 LPGA Tour
#1 of the Top 5 in prize money earned per ball put into play!
Plus the first Orange ball to ever win on the LPGA Tour, in a playoff with a
Yellow Volvik!
Guys, the LPGA is gaining steam, huge ratings boost and we are reaping the
benefits the effect of this.
The fastest growing golf ball manufacturer in the US Market with Over 170,000 dozen of golf
balls dozens sold in last year and half and buzz is growing due to extreme performance
200,000 different Unique Visitors Volvik.com since January 2013!
Additional estimated $5 Million in Golf
Channel/Tour player Exposure in past 2 years
Plus Huge exposure with Golf Channel, over $350,000
this year and up to a $1 Million Deal next year
Hole-in-One Campaign Has Legs. Opened up 200 New Doors
for us.
8 Holes-in-One so far!
Importance of Hole-in-One/DS-77
Margins, Margins, Margins!
Volume Ball
Contest Pushes Ball, POP forthcoming with Winners Acts as Lottery Ticket
Bought Here Type Testimonial
Contest goes until June 30th 2015
Two straight Golf Digest Hot list awards
Vista iV and White/Color S3
Our first TV Commercial Airing
on the Golf Channel…
The only 4-piece Tour quality
Orange, Green and Pink color golf balls available in the world!
More color golf balls (over 600)
and more different colors (5) in play
on the world's professional tours
than any golf ball manufacturer
in the history of golf
100% Top 10 finish average on 2014 LPGA Tour, 35% of events saw a Volvik Top 5
In the last 2 LPGA Tour seasons, players using Volvik color golf balls have earned one Victory, 6
Runner Up's, 23 Top 5 finishes, 47 Top 10 finishes and 109 Top 25 finishes on the LPGA
Tour.
Ranking us as high as #2 in total usage on LPGA and the S3 was the #4 most played model on
2014 LPGA.
Since 2012, players using
Volvik golf balls have earned over $7 million
on the PGA TOUR, LPGA Tour, Champions Tour, Web.com Tour,
Ladies European Tour, LAGT and Symetra Tour with 12
victories and over 100 Top 10 finishes.
12 Victories So far!
Volvik Re-Signs PGA TOUR Winner
and Player Tim Petrovic
Volvik and Major Winner Craig Stadler continue on with
2-Year Deal!!
Volvik Re-Signs
Hall of Famer Larry Nelson
LPGA Staff for 2015
5 Players in Top 30, all using
Volvik color golf balls
Mi Hyang Lee
First Orange Golf Ball Victory in LPGA History
Advertising and Tour Spend
Golf Channel Spend Tripled in 2015 to put us line with other large
manufacturers in exposure - $750,000 in assets
•Golf Channel Commercial and Billboard Sponsorships
•Balls Featured on Morning Drive Every Morning
•Ticker
Tour players have provided over $5 million in logo airtime exposure
Editorial
Our Niche – High Performance Color- is
Growing Exponentially
We need a chance to prove ourselves
Our current partners have tripled, quadrupled and even QUINTUPLED the
amount of dozens with us
Volvik National Accounts By The Numbers
• 2,994 Dozens in 2013 to 13,948 in 2014 Dozens with Worldwide Golf
• 1,830 Dozens in 2013 to 11,069 Dozens in 2014 with PGA Tour Superstores
Projected to be 3.5% of their ball business at PGATSS, bringing in entire line due to success
1,824 Dozens in 2013 to 8,712 Dozens in 2014 with Amazon.com
• 2,678 Dozens in 2013 to 7,870 in 2014 Dozens to Olympic Golf in LA (Korean
Account)
• 2,460 Dozens in 2013 to 7,779 Dozens in 2014 Dozens with Golf Balls.com
• 1,560 Dozens in 2013 to 4,200 Dozens in 2014 with TGW.com
602 Dozens in 2013 to 3,163 Dozens in 2014 with Golfsmith
• 1,067 Dozens with in 2013 to 1,868 Dozens in 2014 with Golf Galaxy
2015 Green Grass Program – (Ask your Territory Manager for more details!)
$500+ Program Net 30
Option A: 12 hats, 12 DS-77, 10 Crystal
Invoiced at $509.90
Option B: 14 Crystal, 12 DS-77
Invoiced at $503.50
$750+ Program Net 45
Option A: 20 hats, 12 DS-77, 18 Crystal
Invoiced at $751.50
Option B: 20 Crystal, 20 DS-77
Invoiced at $765
$1000+ Program Net 60
20 FREE hats, 16 DS-77, 16 Crystal, 12 S3/Vista
Invoiced at $1008
Opportunity Buys
We have some special opportunity buys that will help get you started on guys
right away. Inventory will probably run out in 2 months on these so better top
get started now:
Pro Bismuth - $18 per dozen with a 40 dozen minimum
Magma - $18 per dozen with a 40 dozen minimum (non-conforming ball that is
smaller in diameter that goes forever - great for Asian accounts)
Dark Orange Crystal and Lady 350 in Pink and Yellow - $17 a dozen with a 40
dozen minimum
Our Product Sales Breakdown
(Since 2013)
Crystal 53%
Vista 21%
DS-77 13%
Lady 350 6%
S3 3%
If DS-77 had been with us for entire 2 years, it would account for 35% of sales
White Color S3
Hot List Chart
New Test Results
In a recent test the White Color S3 tested as
the longest golf ball out of 10 tested. It also
had the lowest spin rate and the least
amount of dispersion.
It bested the Vista iV by 3.4 yards, the Vista
iS by 3.8 yards by 4.8 yards.
It beat the NXT Tour S by 8.3 yards.
New BLUE Crystal
New PINK DS-77