Miramar Air Show Golf Classic

Promotional poster for the 2009
Miramar Air Show
MCAS Miramar Air Show 2009
Event Conditions
•
Event Dates: Friday, October 2, Saturday, October 3,
Sunday, October 4, 2009
•
•
•
Event Times: 9:30 am – 4:00 pm Friday
9:30 am – 8:30pm Saturday
9:30 am – 4:00 pm Sunday
•
Location:
•
Target Market: San Diego County Statistical
Metropolitan Area and surrounding region.
•
Weather Conditions on Friday: Moderate
temperatures with mostly cloudy skies with a trace of
rain, highs were in the upper 70s.
•
Weather Conditions on Saturday: Warm temperatures
in the mid 80s with blue skies during the day.
Temperatures dropped in the early evening down to
the mid 60s.
•
Weather Conditions on Sunday: Cooler temperatures
in the mid to upper 60s. Partly cloudy skies.
•
Attendance Estimate: 750,000.
Marine Corps Air Station Miramar Flight
Line.
The MCAS Miramar Air Show drew over 750,000 attendees
over the course of it’s three day-four performance run.
The Miramar Air Show is not only America’s largest community
relations event, but it is also “America’s Finest Air Show.”
The Miramar Air Show featured hundreds of aircraft
displays and the opportunity for attendees to interact with
warbirds, modern aircraft and the event sponsors.
Over three quarters of a million attendees thronged the
flight line during the Miramar Air Show and provided a
large sampling of the Southern California marketplace.
Sponsor Benefits
The next section of slides
detail benefits you have
received in the following areas:
• Advertising and Branding
• On-site Activation
• Added Value
Sponsorship Benefits:
Advertising and Branding
• Print Advertising Inclusion: Sponsor
branding in advertisements including seven
San Diego Union-Tribune advertisements
bearing Sponsor’s logo.
• Sponsor Name: Sponsor’s name inclusion
in pre-event press releases distributed to
the media.
• Event Logo: Sponsor has permission to
use event logo in sponsor’s publicity and
promotions.
• Website Branding: Inclusion on event
website www.miramarairshow.com
educating the public on the importance of
Sponsor support to our military quality of life
programs.
• Signage On-Site: Fifty (50) Sponsor
provided banners displayed throughout
Event venue and logo inclusion in “Thank
You Sponsors” banner.
Sponsor Benefits: On- Site
• Public Address Announcements: Sixty (60)
Sponsor PA announcements were made during
the Event.
• Exclusivity: Truck, van, passenger car and
SUV manufacture and sales were reserved for
Ford.
• Display Space : Provided one (1) 10,000 sq ft
footprint for the Ford Experience display.
• Vehicle Satellite Displays: Provided
opportunity for Sponsor to display two (2) Ford
vehicles in front of the crowd near Air Show
Center.
• Parade Vehicles: Two (2) Ford vehicles were
used to parade performers along the front of
the crowd line during the Air Show.
• Interactive: Provided a 50,000 square foot
Ford Fiesta Ride-N-Drive area located on the
flight line of the venue within line of sight of the
main Ford Drive One display space.
Miramar Air Show patrons crowd the Ford display
The Ford F-150 truck was a popular element of
the Ford Drive One display.
The Ford presence at the Miramar Air Show was
very interactive. Patrons were hands on from the
contest to the Ford Fiesta Ride N Drive area.
Sponsor Benefits: Hospitality
• Corporate Hospitality Chalet: One (1)
Weekend Corporate Hospitality Chalet with food
and beverage service for seventy-five (75)
persons for each of four (4) performances.
• Reserved Seating: Eighty (80) reserved Box
Seat tickets for the Event.
• General Admission Seating: One hundred
twenty (120) Grandstand seat tickets for the
Event.
• VIP Sponsor Party: Twenty (20) invitations to
the Sponsor Party including an upscale menu
and beverage service.
• Miramar Air Show Golf Classic: Sixteen (16)
invitations to this private VIP golf outing with the
Commanding Officer.
• Parking Passes: Preferred parking passes
provided.
• Golf Cart: Use of one (1) golf cart for event.
Sponsor Benefits: Added Value
• Sponsor branding on mobile billboard
advertising vehicles. Content included two
panels on the roads throughout San Diego for
two weeks. All sponsor logos were featured in
the mobile billboard promotion.
• Event T-shirts: Eighteen Event T-shirts
provided as added value.
• Air Show Program: Sponsor logo included on
“Thank You Sponsors” page in the event
program.
• Sponsor branding On-Screen Theater Adv:
Logo included in on-screen advertising at the
UltraStar Theater chain for one month prior to
the Air Show.
• Media Flights: Sponsor received the
opportunity for two (2) media flights with Air
Show performers. The seats on these media
flights were made available to Sponsor after all
available members of the media were assigned
seats with performers. This opportunity was not
a part of Sponsor’s paid benefits nor
sponsorship agreement.
Added Value
Added value publicity leveraged additional
exposures for sponsors. The Ford Drive One display
area and the Ford Fiesta Ride N Drive area were both
featured on the event site map, which was printed in
both the Air Show Program and the San Diego Union
Tribune, which was also sold on site at the event.
Sponsor recognition marquee was included
in the MCAS Miramar Air Show Program
Publicity
Measured media exposures for the MCAS Miramar Air Show
breaks down as follows:
Print:
7,219,985 est. exposures
TV:
Radio:
614,190 est. exposures
12,701,940 est. exposures
Outdoor advertising and new media breaks down as follows:
Billboards/Marquees:
3,280,000 est. exposures
Wed Sites:
1,280,000 est. exposures
Mobile and Aerial Billboards:
400,000 est. exposures
Total estimated exposures: 25,496,115 est. exposures
The following section of slides is a small sampling of some of
this year’s print press coverage received by the MCAS
Miramar Air Show.
The press clippings in this section were provided by the San
Diego Clipping Service and the San Diego Union-Tribune
Newspaper.
Cable news covers
America’s largest air show
at MCAS Miramar
This is a sample of some of the TV news
coverage from various news outlets
The CW, Channel 6,
Coverage of the Miramar
Air Show
This is a sample of some of the TV news
coverage from various news outlets
Fox 5 news coverage of
the Miramar Air Show
This is a sample of some of the TV news
coverage from various news outlets
Advertising was created bearing your brand mark.
Quarter page color with sponsor branding
Quarter page b&w with sponsor branding
Quarter page color with sponsor branding
Quarter page b&w with sponsor branding
Half page color with sponsor branding
Quarter page color with sponsor branding
Quarter page b&w with sponsor branding
San Diego’s largest daily newspaper ran a
major promotion with the Miramar Air Show
which also include their online publication.
Nearly every media outlet in the region carried editorial or
advertising content on the Miramar Air Show.
The Miramar Air Show was featured as a
top event on many regional calendars.
The Miramar Air Show was featured content
in both English and Spanish-language
publications such as El Mexicano.
Full color news stories in the Union-Tribune’s
Spanish-language publication Enlace also
covered the Miramar Air Show.
The Miramar Air Show is well established
as a regional favorite community event.
The most highly regarded event in San Diego, many
publications described America’s Finest Air Show as
a destination and special event not to be missed.
Media coverage documented San Diego’s
anticipation of America’s largest community
relations event and America’s finest air show.
The North County Times is the second largest
publication in San Diego next to the San Diego
Union-Tribune. NCT has a daily circulation of 94,000
copies. The U-T circulates 266,780 copies daily.
Publications like the San Diego
International Times illustrated the broad
demographic appeal of the Miramar Air
Show throughout the region.
Broadcast Publicity
•
Live radio broadcast: Four hours live on Saturday, October 3
on AM 600 KOGO on the ClearChannel Radio Network.
•
Click on the horn icons below to hear samples of the radio spots.
•
Live radio broadcast: Two hours live on Sunday, October 4
on AM 600 KOGO on the ClearChannel Radio Network.
•
Spanish language television advertisements: :30 sports
ran for two weeks on Spanish language TV stations
Telemundo and Univision.
•
English language radio advertisements: 70 runs of :30
second pre-produced promotional spot, and 56 live mentions
on ClearChannel’s AM 600 KOGO.
•
30 Live radio promotional spots: Rock 105.3 FM, 92.5 FM,
XX1090 AM sports talk, The Walrus classic rock, and Z90 FM.
•
40 Live radio promotional spots: XTRA Sports 1360 AM
and Jack 100.7 FM.
•
60 Live radio promotional spots: KGB 101 FM, KCBQ FM
and KPRZ FM.
•
80 Live radio promotional spots: 94.1 FM, Channel 933
FM, 95.7 FM and 760 AM news talk.
•
75 Live radio promotional spots: Griffin College Radio.
•
100 Live radio promotional spots: ESPN Radio 800 AM.
Electronic Media and Outdoor
Advertising
•
Front page website banners: banners on the front
page of the following websites, MCB Camp Pendleton,
MCB 29 Palms, MCRD, MCLB Barstow, MCAS Yuma,
MCAS Miramar, NAB Coronado, Naval Station San
Diego, NAS North Island, ASW Base, NAF El Centro,
NAS Lemoore, NAVSEA Port Hueneme Warfare
Center Division.
•
Hosted web content: content hosted by the following
media websites, NBC 7/39, MI San Diego TV 43, 100.7
Jack FM, KFMB 760 AM, Spanish language La
Preciosa 99.3 FM, News Talk 1170 AM, Rock 105.3
FM, STAR 94.1 FM, US 95.7 FM and 101 KGB.
•
Outdoor Advertising: Advertisements on outdoor
billboards promoting the event for three months prior to
the Air Show. Locations on Miramar Road, I-15
Freeway, Highway 52, Highway 805, and the I-5
Freeway.
Outdoor advertising at San Diego State University provided
the opportunity for the Miramar Air Show to be up in lights
for two weeks prior to the Air Show with high visibility and
frequent rotation to traffic along Interstate 8 and College
Avenue in the college area near Mission Valley.
SPONSORSHIP CONTACTS:
•
Dino Richardson
Corporate Sponsorship & Sales Manager
Office: (858) 577-4133
[email protected]
•
Suzi Gold
Business Development Manager
Office: (858) 577-9201
[email protected]
•
Melanie London
Sponsorship & Advertising Manager
Office (858) 577-1696
[email protected]
•
Lisa Raggio
MCCS Sponsorship & Consumer Fair Coordinator
Office: (858) 577-4125
[email protected]
•
Rebecca Pyfer
MCCS Marketing Assistant
Friends of the Military Program Coordinator
Office: (858) 577-6345
[email protected]
Thank you for your support!
•
Thank you for your valuable support of the 2009 MCAS
Miramar Air Show. Your sponsorship helped to make
this event the great success that it was.
•
The MCAS Miramar Air Show showcases the training
and talents of our men and women in uniform. It also
provides an opportunity for MCCS to generate
revenues which directly fund the quality of life programs
benefiting our service members and their families.
These programs include free events for military
families, athletic programs, leisure activities,
restaurants, recreational programs for youths and
teens, and welcome home programs for service
members returning from deployments, to name but a
few of the many programs benefiting from your support.
•
We salute your involvement in America’s largest
community relations event. Our Marines, Sailors,
Soldiers and Airmen aboard MCAS Miramar appreciate
your continued support. We hope to work with you
again next year as a sponsor of the 55th annual MCAS
Miramar Air Show October 1, 2 and 3, 2010. We will be
celebrating not only the 55th annual Miramar Air Show,
but also the 100th anniversary of Naval Aviation. See
you next year at America’s Finest Air Show!
-Marine Corps Community Services sponsorship team