akron beacon journal

Transcription

AKRON BEACON JOURNAL
WWW.OHIO.COM
INFORMING. ENG AGING. ESSENTIAL.
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350
WWW.OHIO.COM
Home Delivery + Mail Delivery = Total Market Coverage (TMC)
The Savvy Shopper is a jacket
that contains display ads and
holds inserts. It is distributed
to all subscribers and single
copy sales of the Saturday
Akron Beacon Journal and
also is mailed via the United
States Postal Service—usually
on Friday or Saturday each
week—to non-subscribers of
the Saturday Akron Beacon
Journal through most of
Summit County, western
Portage County, Wadsworth,
and Doylestown.
The Savvy Shopper has
virtually unduplicated
saturation within the
mailed geographical
footprint.
There are two main
advertising
opportunities
available with the
Savvy Shopper:
Display ads on the Savvy Shopper jacket
- Half and full page ad positions on the front
page, back page, and first inside page of Savvy.
Only the full run distribution of Savvy (in-paper
and in-mail combined) can be purchased.
- Coupon ads on the second inside page of Savvy.
There are five geographically zoned versions of the
coupon pages for better targeting for smaller
businesses. One to all five zones may be
purchased. Each zone reaches a mixture of both inpaper and mailed homes within their respective
geographies.
Inserts inside of the Savvy Shopper jacket
- Preprinted inserts can be placed in either the in-paper jackets only, the
mailed jackets only, or a combination of both for true total market coverage
(TMC). For quantities needed, please refer to the insert load sheet.
- For in-paper insert pricing, please refer to the ABJ Preprint Rate Card
- For mailed insert pricing, please refer to the Mailed Savvy Shopper
Insert Rate Card. Pricing is based on weight of inserts as it affects the
overall postage cost of Savvy.
- Beacon Sheets (print & deliver) inserts can be placed in either the in-paper
jackets only, the mailed jackets only, or a combination of both. For quantities
needed, please refer to the insert load sheet.
- For rating information, please refer to the Beacon Sheets Print & Deliver
Rate Card. Pricing is for any combination of in-paper and/or mailed.
14
WWW.OHIO.COM
Top (1/8 Page)
Top (1/4 Page)
Bottom (1/2 Page)
Zoned Coupons
Front Top Flag
Mailing Indicia
Top (1/2 Page)
Front Side Flag
Bottom (1/2 Page)
Page 4
(Back Page)
Page 3
Page 2
(Coupon Page - Zoned)
Page 1
(Inside Left)
(Cover/Front Page)
Deadlines – All digital files are due on Wednesday
by noon, 13 business days prior to distribution date.
Image Resolution – 100 Line Screen / 200 resolution; CMYK (NO RGB FILES); All placed images should be at 100%
Application Support – Adobe Acrobat PDF
Native Files – We support the following applications: InDesign, Quark, Illustrator, PhotoShop. When submitting a disk or document files,
be sure to include art and font files (no TrueType Fonts, please)
File Conversion – All files should be saved as Acrobat PDF files. Visit our website at ads.thebeaconjournal.com for Distiller settings for your
application, or call our Digital Pre Press Department at 330-996-3170 or 330-996-3394 if you have any questions.
FTP file upload – You can conveniently upload your PDF, eps and document files via our FTP site at ads.thebeaconjournal.com by
selecting “File delivery”
Jacket Ad Sizes and Rates (flat)
Jacket Position
Open
6x
12x
26x
52x
Ad Size
Page 1 / Front Top Flag Ad
Page 1 / Front Side Flag Ad
Page 1 / Front Top (1/2 Page)
Page 1 / Front Bottom (1/2 Page)
Page 2 / Inside Bottom (1/2 Page)
Page 2 / Inside Top (1/4 Page)
Page 2 / Inside Top (1/8 Page)
Page 3 / Inside Zoned Coupon (PER ZONE)
Page 4 / Back Top (1/2 Page)
Page 4 / Back Bottom (1/2 Page)
Inset - 4 Page Broadsheet
Inset - 2 Page Broadsheet
$250
$250
$4,950
$4,550
$3,800
$2,000
$1,100
N/A
$4,550
$4,550
$19,000
$14,250
$250
$250
$4,575
$4,200
$3,350
$1,850
$1,000
$90
$4,200
$4,200
$15,250
$11,450
$250
$250
$4,200
$3,850
$3,000
$1,650
$900
$75
$3,850
$3,850
$14,175
$10,650
$250
$250
$3,800
$3,500
$2,750
$1,500
$825
$70
$3,500
$3,500
$13,750
$10,325
$250
$250
$3,450
$3,175
$2,400
$1,320
$725
$65
$3,175
$3,175
$13,250
$9,950
3.89" wide x 2" tall
2.375" wide x 4.25" tall
8" wide x 8.75" tall
5.15" wide x 10.25" tall
3.25" wide x 2.6" tall
11.5" wide x 10.25" tall
11" wide x 21.5" tall (x4)
11" wide x 21.5" tall (x2)
15
Effective January 1, 2013
WWW.OHIO.COM
Downtown Akron
Preprints and Beacon Sheets (P&D) inserted into
the Akron Beacon Journal and Savvy Shopper
are distributed by load numbers. The following
maps indicate a visual reference of where these
loads are located in the Greater Akron area.
For more detailed load maps, please consult with
your Akron Beacon Journal sales representative.
For insert quantities by load and for details
regarding the areas covered by further load
breakdowns (sub-zips, where available), please
refer to the preprint load worksheet or consult
with your sales representative.
Greater Akron (Overview)
16
WWW.OHIO.COM
Home
S avvy S h o p p er
H o m e D e liv e r y S u b Z ip ( s )
Z ip ( s )
C it y /T o w n /A r e a ( N e ig h b o r h o o d )
M o n d ay
Tu e -Th u
F r id a y
S a t u rd a y
S u n d ay
1
M 01
44231, 44255, & 44288
N . P o r ta g e C o u n ty ( G a r r e tts v ille , M a n tu a , & W in d h a m )
231
156
269
320
349
N /A
2
A02
44236
H u d so n
1456
1253
1560
1766
1798
7397
3
A03, B03
44286, 44264
R ic h fie ld , P e n in s u la
708
591
768
837
886
2750
4
A04, B04
44333
F a ir la w n
3135
2751
3265
3477
3512
4619
5
A05, B05, C 05
44223
C u y a h o g a F a lls ( W e s t/N o r th w e s t)
2803
2370
3014
3400
3485
4624
6
C 06, D 06, E06, F 06
44224
S to w
4648
3820
5020
5786
5977
11578
7
A07, C 07, D 07, E07
44221
C u y a h o g a F a lls ( S o u th /S o u th e a s t)
3383
2791
3713
4280
4474
10666
8
A08, B08, C 08, D 08
44313
A k r o n ( M e r r im a n /H a w k in s /R id g e w o o d )
3662
3233
3874
4288
4371
8762
9
A09, B09
44310
A k r o n ( N o r th H ill)
1833
1499
2038
2383
2435
8054
10
A10, B10, C 10
44278
T a llm a d g e
2910
2423
3134
3501
3537
4203
11
A11, B11
44321
C o p le y
1840
1543
1989
2241
2299
4303
12
A12, B12
44320
A k r o n ( M u ll/S . H a w k in s /C o p le y R d .)
2025
1685
2176
2486
2549
7522
13
A13
44303
A k r o n ( N . P o r ta g e P a th & M e m o r ia l P k w y .)
1066
959
1109
1184
1195
2791
14
A14
44302
A k r o n ( E x c h a n g e & M a r k e t, W e s t o f H w y . 5 9 )
372
314
403
475
496
2390
15
A15
44304
A k r o n ( H o w a r d S t. & N o r th S t.)
105
98
107
110
114
1690
16
A16
44260
M o g a d o r e ( S u ffie ld )
1674
1386
1827
2116
2216
3330
17
A17
44307
A k r o n ( W e s t A k r o n - E a s t A v e . & W o o s te r A v e ./O p p o r tu n ity P k w y .)
610
538
661
778
810
3104
18
M 18
44308 & 44311
A k r o n ( D o w n to w n & W o lf L e d g e s P k w y .)
429
389
449
446
450
2977
19
A19, C 19
44305
A k r o n ( E a s t A k r o n /G o o d y e a r H ts .)
2044
1658
2290
2674
2710
6897
20
A20, B20, C 20, D 20, E20
44312, 44250
A k r o n ( E lle t/S p r in g fie ld T w p .) /L a k e m o r e
4168
3497
4553
5169
5486
9172
21
A21, B21, C 21, D 21
44306
A k r o n ( S o u th A r lin g to n /W a te r lo o /W ilb e th )
1552
1273
1691
2100
2179
7898
22
A22, C 22
44301
A k r o n ( F ir e s to n e P a r k )
1475
1249
1582
1864
1923
4848
23
A23
44314
A kr o n ( K e n m o r e )
1800
1460
1998
2299
2445
6068
24
A24, B24
44319
A k r o n ( P o r ta g e L a k e s /N e w F r a n k lin /C o v e n tr y )
3183
2679
3455
3904
4054
6474
25
B25, C 25
44685
U n io n to w n
3283
2762
3508
3947
4189
7124
26
A26, D 26, E26
44203
B a r b e r to n /N o r to n
5102
4223
5543
6308
6712
12080
D e liv e r y L o a d
(S at. N o n -S u b s)
27
A27
44216
C lin to n
1244
998
1387
1584
1675
2297
28
M 28
44708 & 44718
C a n to n ( H ills a n d D a le s & J a c k s o n B e ld e n )
498
428
520
556
566
N /A
E . S ta r k C o u n ty ( A llia n c e , C a n to n , S e b r in g , L o u is v ille , & M in e r v a )
903
736
968
1061
1091
N /A
44601, 44705, 44703, 44706,
29
M 29
44672, 44641, 44657, 44709,
44721 & 44714
30
A30, M 30
44646, 44662, 44647 & 44666
M a s s illo n ( J a c k s o n T w p .) , N a v a r r e , & N o r th L a w r e n c e
798
657
859
947
981
N /A
31
M 31
44217, 44270, 44276 & 44645
N . W a y n e C o u n ty ( C r e s to n , R ittm a n , S te r lin g , & M a r s h a llv ille )
958
686
1077
1289
1362
N /A
1852
1360
2064
2460
2591
N /A
2062
1416
2361
2862
3044
N /A
3443
2759
3786
4356
4662
8552
44254, 44691, 44606, 44676,
32
M 32
44654, 44637, 44667, 44677
& 44618
W . W a y n e C o u n ty ( L o d i, W o o s te r , A p p le C r e e k , S h r e v e ,
M ille r s b u r g , K illb u c k , O r r v ille , S m ith v ille , & D a lto n )
44266, 44411, 44201, 44449,
R a v e n n a /S . P o r ta g e C o u n ty ( D e e r fie ld , A tw a te r , N o r th B e n to n ,
35
A35, M 35
44272 & 44412
R o o ts to w n , & D ia m o n d )
36
A36, B36, C 36, D 36
44281
W a d s w o r th
37
M 37
44215, 44235, 44273 & 44275
709
496
808
1001
1090
N /A
38
A38
44632
H a r tv ille
555
465
596
684
748
3098
50
A50
44614
C a n a l F u lto n
793
643
847
972
1047
N /A
51
A51
44230
D o y le s to w n
925
729
1042
1210
1296
2182
52
A52, F 52
44720
N o r th C a n to n
1238
1056
1317
1441
1515
N /A
53
M 53
44136, 44141, 44212 & 44280
117
93
126
145
152
N /A
54
A54
44241
S tr e e ts b o r o
371
260
431
535
605
6820
55
A55, D 55, E55
44240
Kent
1998
1514
2251
2606
2725
14745
56
M 56
44056, 44067, 44087 & 44202
785
633
842
971
1014
N /A
57
A57, B57, F 57
44256
M e d in a
1462
1109
1642
1977
2118
N /A
58
A58
44262
M u n r o e F a lls
783
667
848
955
989
1245
76,991
63,305
83,768
95,751
99,922
190,260
M o n d ay
Tu e -Th u
F r id a y
S a t u rd a y
S u n d ay
S . M e d in a C o u n ty ( C h ip p e w a L a k e , H o m e r v ille , S e v ille , &
S p e n ce r )
N . M e d in a C o u n ty ( B r u n s w ic k , V a lle y C ity , S tr o n g s v ille , B r e c k s v ille ,
H in k le y )
N . S u m m it C o u n ty ( M a c e d o n ia , S a g a m o r e H ills , N o r th fie ld ,
T w in s b u r g , A u r o r a , & R e m in d e r v ille )
H D T o ta l
S in g le C o p y
L o ad
S avvy S h o p p er
40
S in g le C o p y - C le v e la n d , C u y a h o g a C o u n ty
425
468
444
397
672
N /A
41
S in g le C o p y - A k r o n , S u m m it C o u n ty
5800
6844
6246
5962
14560
N /A
44
S in g le C o p y - C a n to n , S ta r k C o u n ty
1104
1232
1147
1217
2286
N /A
46
S in g le C o p y - M e d in a /W o o s te r , W a y n e C o u n ty & M e d in a C o u n ty
735
847
743
756
2341
N /A
48
S in g le C o p y - K e n t/R a v e n n a , P o r ta g e C o u n ty
638
681
659
663
2293
N /A
8,702
10,072
9,239
8,995
22,152
A B C A u d it , M a r c h 2 0 1 2
M o n d ay
Tu e -Th u
F r id a y
S a t u rd a y
S u n d ay
F U L L R U N T o ta l
85,693
73,377
93,007
104,746
122,074
S C T o ta l
17
S avvy S h o p p er
190,260
ABC Audit, March 2012 (Updated 1/2/2013)
WWW.OHIO.COM
Need to reach more than just the ABJ
with your insert? Try shared mail…
T otal Num ber of P reprints in
T hous ands (C P M) Multiply
m ailed quantity by
We've got the market covered
with The Savvy Shopper!
c orres ponding
W e ig h t o f
w eight
P ie ce
---
CP M
0 - 0.24
---
$43.10
$0.043
0.25 - 0.34
---
$47.53
$0.048
0.35 - 0.44
---
$52.01
$0.052
0.45 - 0.54
---
$56.50
$0.056
0.55 - 0.64
---
$60.98
$0.061
0.65 - 0.74
---
$65.46
$0.065
Here are the steps to determine the cost:
0.75 - 0.84
---
$69.89
$0.070
1.
Determine the weight (in oz.) of an individual insert.
0.85 - 0.94
---
$74.38
$0.074
2.
Look up the CPM at right based on the insert weight.
0.95 - 1.04
---
$78.86
$0.079
3.
Figure the distribution quantity needed.
1.05 - 1.14
---
$83.35
$0.083
4.
Divide the distribution quantity by 1,000.
1.15 - 1.24
---
$87.83
$0.088
5.
Multiply the result of #2 with the result of #4
1.25 - 1.34
---
$92.26
$0.092
1.35 - 1.44
---
$96.74
$0.097
1.45 - 1.54
--- $101.23 $0.101
1.55 - 1.64
--- $105.71 $0.106
1.65 - 1.74
--- $110.19 $0.110
1.75 - 1.84
--- $114.63 $0.115
1.85 - 1.94
--- $119.11 $0.119
1.95 - 2.05
--- $123.59 $0.124
2.06 - 2.15
--- $127.81 $0.128
2.16 - 2.24
--- $132.03 $0.132
2.25 - 2.34
--- $136.25 $0.136
2.35 - 2.44
--- $140.47 $0.140
in se rt
At right are rates to determine the total cost to distribute
a preprinted insert into the mailed portion of the Savvy
Shopper. Because the mailed portion of Savvy Shopper
is distributed by the United States Postal Service, the
insert rates are determined by their postal weight.
Alternately, simply determine the weight and multiply the
corresponding piece rate by the total number of inserts.
A separate insert rate card is available to determine the
pricing of any insert for in the Akron Beacon Journal,
including the Savvy Shopper within the Saturday Akron
Beacon Journal.
Approximate weight guide based on popular inserts
Piece type and size
R a te
Pages
Wt. (oz.)
2.45 - 2.54
--- $143.74 $0.144
Single Sheet – 8.5x11, 60#
2
0.16
2.55 - 2.64
--- $147.96 $0.148
Newsprint broadsheet – 10x21
4
0.48
2.65 - 2.74
--- $152.18 $0.152
2.75 - 2.84
--- $154.29 $0.154
Flexi tab (loose) – 10.5x9
8
0.48
2.85 - 2.94
--- $158.51 $0.159
Flexi tab (loose) – 8x9.625
16
0.72
2.95 - 3.04
--- $160.62 $0.161
Newsprint mini tab w/gate – 10.5x9
20
1.20
3.05 - 3.14
--- $162.73 $0.163
3.15 - 3.24
--- $164.84 $0.165
3.25 - 3.34
--- $166.95 $0.167
Flexi tab (loose) – 10x10
24
1.36
Newsprint tab – 11.5x12
24
1.76
Flexi tab (loose) – 8.625x9.375
48
2.24
a dd $ 3 .0 0 c pm pe r .1 0 oz .
3.20
Rates are subject to be adjusted after weight of the
insert is verified by the United States Postal Service.
Flexi tab (stitched) – 10.375x9
64
For ins e r ts a bove 3 .3 5 oz .,
18
Inserts for the mailed
portion of Savvy
Shopper must be
delivered at least ten
days prior to the Savvy
Shopper mail date to:
Akron Beacon Journal
Attn: Savvy Shopper
485 S Broadway
Akron, OH 44328
For directions, please call
330-996-3000, #8
For dock info, please call
330-996-3975
Dock hours:
Monday-Friday,
7:30 am - 3:00 pm
(Holidays excluded).
Night receiving will be handled
on an individual basis with
advance request.
Inserts must be clearly
marked for the Savvy
Shopper with advertiser
name, distribution/run
date, and total number
of inserts.
PLEASE NOTE:
Beacon Sheet
Print & Deliver
Inserts are prepriced and have
weight factored
into the pricing.
You do not
need to refer to
this Mailed
Savvy Insert
Rate Card for
pricing on a
Beacon Sheet.
Rates effective January 1, 2013
WWW.OHIO.COM
Coated O R Non-Coated
Full color,
double-sided
inserts produced
AND distributed
for one low price!
8 .5 " x 5 .5 "
Don’t be bitten by
sharks out there…
Non-Coated
W h ite P ap er
P astel P ap er *
F u ll C o lo r , D o u b le-sid ed
B lack In k, D o u b le-sid ed
C PM
P er P iece
C PM
P er P iece
1 0 ,0 0 0 - 1 9 ,9 9 9
$ 6 3 .5 0
$ 0 .0 6 4
$ 6 5 .5 0
$ 0 .0 6 6
2 0 ,0 0 0 - 2 9 ,9 9 9
$ 5 8 .5 0
$ 0 .0 5 9
$ 6 0 .5 0
$ 0 .0 6 1
3 0 ,0 0 0 - 4 9 ,9 9 9
$ 4 8 .5 0
$ 0 .0 4 9
$ 5 0 .5 0
$ 0 .0 5 1
5 0 ,0 0 0 - 9 9 ,9 9 9
$ 4 0 .2 5
$ 0 .0 4 0
$ 4 2 .2 5
$ 0 .0 4 2
1 0 0 ,0 0 0 a n d o v e r
$ 3 7 .0 0
$ 0 .0 3 7
$ 3 9 .0 0
$ 0 .0 3 9
5 .6 6 " x 1 1 "
Some programs tout effective
and smart marketing, but the
numbers state otherwise.
With their $1,500 program:
Reach 600 homes and spend
$2.50 per address
$1,500 invested with US:
Reach 30,928 homes and
spend only $.05 per address!
W h ite P ap er
C PM
P er P iece
1 0 ,0 0 0 - 1 9 ,9 9 9
$ 7 2 .5 0
$ 0 .0 7 3
2 0 ,0 0 0 - 2 9 ,9 9 9
$ 6 8 .7 5
$ 0 .0 6 9
3 0 ,0 0 0 - 4 9 ,9 9 9
$ 5 2 .5 0
$ 0 .0 5 3
5 0 ,0 0 0 - 9 9 ,9 9 9
$ 4 2 .7 5
$ 0 .0 4 3
1 0 0 ,0 0 0 a n d o v e r
$ 4 0 .0 0
$ 0 .0 4 0
8 .5 " x 1 1 "
Print and deliver insert pricing is offered on a cost per
thousand (CPM) insert basis. All costs of printing, inserting, and
limited graphic design are included in this one easy price.
Pricing is for a 60# weighted paper stock. Please ask for
pricing if a different paper weight is desired.
Non-Coated
W h ite P ap er
P astel P ap er *
C PM
P er P iece
C PM
P er P iece
1 0 ,0 0 0 - 1 9 ,9 9 9
$ 8 4 .7 5
$ 0 .0 8 5
$ 8 6 .7 5
$ 0 .0 8 7
2 0 ,0 0 0 - 2 9 ,9 9 9
$ 7 9 .2 5
$ 0 .0 7 9
$ 8 1 .2 5
$ 0 .0 8 1
3 0 ,0 0 0 - 4 9 ,9 9 9
$ 5 8 .5 0
$ 0 .0 5 9
$ 6 0 .5 0
$ 0 .0 6 1
5 0 ,0 0 0 - 9 9 ,9 9 9
$ 4 5 .0 0
$ 0 .0 4 5
$ 4 7 .0 0
$ 0 .0 4 7
1 0 0 ,0 0 0 a n d o v e r
$ 4 2 .7 5
$ 0 .0 4 3
$ 4 4 .7 5
$ 0 .0 4 5
• 1/2 f olding av ailable f or an additional $5 c pm
Required minimum quantities needed for insertion:
• Daily (M-F) ABJ - 10,000 pieces
• Saturday ABJ - 10,000 pieces
• Sunday ABJ* - 25,000 pieces
• Mailed Savvy (TMC) - Full quantity to reach any one sub-zip;
No partial loads accepted.
10" x 11"
(N on-C oated: 10" x11.5" )
*Includes major Holidays and designated Bonus circulation days
Estimated lead times needed from insertion date:
• Camera-ready pieces: 3 weeks
• ABJ Graphics-built pieces: 4 weeks
W h ite P ap er
C PM
P er P iece
1 0 ,0 0 0 - 1 9 ,9 9 9
$ 9 0 .5 0
$ 0 .0 9 1
2 0 ,0 0 0 - 2 9 ,9 9 9
$ 8 3 .5 0
$ 0 .0 8 4
3 0 ,0 0 0 - 4 9 ,9 9 9
$ 6 5 .2 5
$ 0 .0 6 5
5 0 ,0 0 0 - 9 9 ,9 9 9
$ 5 3 .0 0
$ 0 .0 5 3
1 0 0 ,0 0 0 a n d o v e r
$ 4 9 .0 0
$ 0 .0 4 9
• 1/2 f olding av ailable f or an additional $5 c pm
* Pastel Paper Colors Available (Black ink only):
11" x 17"
Goldenrod
(fo ld ed )
Canary Yellow
Pink
Light Green
Light Blue
Non-Coated
W h ite P ap er
P astel P ap er *
C PM
P er P iece
C PM
P er P iece
1 0 ,0 0 0 - 1 9 ,9 9 9
$ 1 1 3 .7 5
$ 0 .1 1 4
$ 1 1 5 .7 5
$ 0 .1 1 6
2 0 ,0 0 0 - 2 9 ,9 9 9
$ 1 0 9 .0 0
$ 0 .1 0 9
$ 1 1 1 .0 0
$ 0 .1 1 1
3 0 ,0 0 0 - 4 9 ,9 9 9
$ 7 8 .2 5
$ 0 .0 7 8
$ 8 0 .2 5
$ 0 .0 8 0
5 0 ,0 0 0 - 9 9 ,9 9 9
$ 6 9 .7 5
$ 0 .0 7 0
$ 7 1 .7 5
$ 0 .0 7 2
1 0 0 ,0 0 0 a n d o v e r
$ 6 9 .0 0
$ 0 .0 6 9
$ 7 1 .0 0
$ 0 .0 7 1
• Initial f old inc luded. A dditional f olds av ailable f or ex tr a $5 c pm per f old.
19
Effective January 1, 2013
WWW.OHIO.COM
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Care
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Ryan Homes
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Your Pizza
20

akron beacon journal

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