Super Bowl Coaches Project - PMI Northern Utah Chapter

NFL Super Bowl Coaches Project
PMI Northern Utah
January Chapter meeting
January 16, 2014
Reed Shell, PMP
Blue Hippo Consulting
1/16/2014
[email protected]
Presentation Overview
Team Problems
NFL Football
Selection of Coaches
Attributes of Coaches from Research
1/16/2014
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NFL Super Bowl Coaches Research
Premise #1
• Managing Teams
• Leading Talent
Premise #2
• Won Super Bowls Regardless of Talent
or Condition
Project Team Problems
(A Day Sampling)
Large Egos from Executive Sponsors
Lack of Communication
New and Exiting Team Members
Not Understanding the Project Plan
Perception of Project team
1/16/2014
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Vince Lombardi
Weeb Ewbank
Hank Stram
Don McCafferty
Tom Landry
Don Shula
Chuck Noll
John Madden
Tom Flores
Bill Walsh
Joe Gibbs
Mike Ditka
Bill Parcells
George Seifert
Jimmy Johnson
Barry Switzer
Mike Holmgren
Mike Shanahan
Dick Vermeil
Brian Billick
Bill Belichick
Jon Gruden
Bill Cowher
Tony Dungy
Tom Coughlin
1/16/2014
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50 Coaches
16. Mike Tomlin
17. Sean Payton
18. Mike Mcarthy
19. John Harbaugh
30.John Rauch
31. Bud Grant
32. George Allen
33. Red Miller
34. Ray Malavasi
35. Dick Vermeil
36. Forrest Gregg
37. Raymond Berry
38. Dan Reeves
39. Sam Wyche
40. Marv Levy
41. Bobby Ross
42. Jeff Fisher
43. Jim Fassel
44. Bill Callahan
45. Mike Martz
46. Andy Reid
47. Lovie Smith
48. Ken Whisenhunt
49. Jim Caldwell
50. John Fox
Super Bowl Coaches
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Vince Lombardi
Weeb Ewbank
Hank Stram
Don McCafferty
Tom Landry
Don Shula
Chuck Noll
John Madden
Tom Flores
Bill Walsh
Joe Gibbs
Mike Ditka
Bill Parcells
George Seifert
Jimmy Johnson
Barry Switzer
Mike Holmgren
Mike Shanahan
Dick Vermeil
Brian Billick
Bill Belichick
Jon Gruden
Bill Cowher
Tony Dungy
Tom Coughlin
12 Coaches
16. Mike Tomlin
17. Sean Payton
18. Mike Mcarthy
19. John Harbaugh
30.John Rauch
31. Bud Grant
32. George Allen
33. Red Miller
34. Ray Malavasi
35. Dick Vermeil
36. Forrest Gregg
37. Raymond Berry
38. Dan Reeves
39. Sam Wyche
40. Marv Levy
41. Bobby Ross
42. Jeff Fisher
43. Jim Fassel
44. Bill Callahan
45. Mike Martz
46. Andy Reid
47. Lovie Smith
48. Ken Whisenhunt
49. Jim Caldwell
50. John Fox
Two Super Bowl Wins
1/16/2014
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Vince Lombardi
Weeb Ewbank
Hank Stram
Don McCafferty
Tom Landry
Don Shula
Chuck Noll
John Madden
Tom Flores
Bill Walsh
Joe Gibbs
Mike Ditka
Bill Parcells
George Seifert
Jimmy Johnson
Barry Switzer
Mike Holmgren
Mike Shanahan
Dick Vermeil
Brian Billick
Bill Belichick
Jon Gruden
Bill Cowher
Tony Dungy
Tom Coughlin
7 Coaches
16. Mike Tomlin
17. Sean Payton
18. Mike Mcarthy
19. John Harbaugh
30.John Rauch
31. Bud Grant
32. George Allen
33. Red Miller
34. Ray Malavasi
35. Dick Vermeil
36. Forrest Gregg
37. Raymond Berry
38. Dan Reeves
39. Sam Wyche
40. Marv Levy
41. Bobby Ross
42. Jeff Fisher
43. Jim Fassel
44. Bill Callahan
45. Mike Martz
46. Andy Reid
47. Lovie Smith
48. Ken Whisenhunt
49. Jim Caldwell
50. John Fox
Elected to Hall of Fame
1/16/2014
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Selection of 3 Best Super Bowl Coaches
2 Super Bowl Wins
Overall Winning Record
Elected to Hall of Fame
Taken a losing program over and transformed it
Respected by their players
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Three Super Bowl Coaches
Write down three Super Bowl Coaches
• Joe Gibbs
• Bill Walsh
• Chuck Noll
• Don Shula
• Vince Lombardi
• Tom Landry
• Bill Parcells
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NFL American Football 2 Minute Overview
The Football
The game is played with an oval shaped ball. The goal is to use plays
to progress the ball up the field. The ball is kicked, carried, thrown,
taken away, protected.
The Game
Each game is played 60 minutes divided into 4 15 minute quarters.
At the midpoint they do a halftime where teams are given time to
rest and review before the next half.
The Players
NFL is a violent sport and consist of hitting and tackling other
players. Pads and helmets are provided as well as rules to protect
the players
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NFL American Football 2 Minute Overview
NFL League and Divisions
Currently there are 32 Teams, 2 Leagues(American and National), 3
divisions in each league, teams are geographically based
The Playoffs
Best record of each division goes to playoffs. Each league has playoffs
with loser going home, winner moving on
The Super Bowl
Best team from each league plays in the Super Bowl
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The Super Bowl Project Plan
 Each game is a milestone
 Each play is like a task
 Limited time to prepare
 40 Seconds between plays
 1 Week between games
 Set duration for results
 End result the coach and team is responsible for the success
of the team
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The Super Bowl Project Plan
Following the 2012 NFL regular season, 8 head
coaches were fired.
• Andy Reid from the Philadelphia Eagles
• Pat Shurmur from the Cleveland Browns
• Norv Turner from the San Diego Chargers,
• Romeo Crennel from the Kansas City Chiefs,
• Lovie Smith from the Chicago Bears,
• Ken Whisenhunt from the Arizona Cardinals,
• Chan Gaileyfrom the Buffalo Bills,
• Mike Mularkey from the Jacksonville Jaguars.
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The Super Bowl
 The Super Bowl is a big game
 Uses Roman numerals to designate games
 First Super Bowl was played in 1967
 Super Bowl 47 played last year in New Orleans
 Next year the Super Bowl will be played in New Jersey
 Super Bowl Sunday
 Many famous artists perform at the half time show
 The large viewership allows advertisers to produce unique
commercials for the game
•
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Green Bay Ad for a Football Coach in 1959
• 12 losing seasons
• Last 10 Year record is: 37
Wins, 93 Losses, 2 Ties
• Low attendance at games
• Brutal fan base
• Cold climate
Microsoft Image
1/16/2014
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Vince Lombardi
COACHING CAREER
Win - Loss
Games
Super Bowl Wins
96-34-6
136
2
Vince Lombardi
1954 - 1958
1959 - 1967
http://upload.wikimedia.org/wikipedia/en/5/55/Vince_Lombardi.png
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1969
Attribute 1 - Sell the Game Plan
Sell Philosophy
Gain Allegiance
from Players
Took a team with
a defeatist
attitude and
molded them
into champions
"We're going to have a football team, and we're going to win
some games. And you know why? Because you're going to
have confidence in me and my system"
Vince Lombardi
1/16/2014
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Attribute 2 - Stick to Basics and
Do Things Right
“You don't do things right once in a while, you do things
right all the time"
- Vince Lombardi
“He pays such meticulous attention to detail. He makes us execute
the same plays over and over, a hundred times, two hundred
times, until we do every little thing right automatically…But we
win.”
- Jerry Kramer
1/16/2014
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Attribute 3 - Reduce Distractions
"the truth of the matter was those companies weren't smarter than
their competitors: they simply tapped into the adequate intelligence
they had and didn't allow dysfunction, ego and politics to get in their
way" Patrick Lencioni
1/16/2014
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Microsoft Image
Attribute 3 - Reduce Distractions
Clearing
Distractions
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Focus on
the Game
Work as a
Team
Vince Lombardi as a Project Manager
Convince team
of the benefits
of the project
Deliver a
rousing speech
Do it right
every time
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30,000 Minutes
Microsoft Image
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Don Shula
Coached 490 Games
30,000 Minutes of Football
Most Wins for any NFL coach
• 328 Wins, 156 Losses and 6 Ties
2 Losing Seasons in 33 Years
More Super Bowls than any coach
• 6 - 2 won 4 lost
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Attribute 1 Don't Dwell on the Past
Super Bowl III
• Baltimore 7 New York 16
Super Bowl VI
• Dallas 24 Miami 3
Super Bowl XVII
• Washington 27 Miami 17
Super Bowl XIX
• San Francisco 36 Miami 16
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Attribute 2 - Use of Veterans and Clear the
Deadwood
Rejuvenated
Veterans
Careers
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Strong Work
Ethic over
Superstars
Attribute 3 - Adjust to Match the Talent or
Conditions
Be Ready
for
Anything
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Adjust the
game, team
and players
Attribute 3 - Adjust to Match the Talent or
Conditions
"I'm willing to make a decision. Part of being ready is being
able to shift your game plan at will. I want to be prepared
with a plan--and then expect the unexpected to change that
plan.”
Don Shula
1/16/2014
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1972 Miami Dolphin Season Exercise
Week 5
• Bob Griese breaks ankle
• Replaced by 38 year old Earl Morrall
Week 14
• Team is Undefeated
Playoff game 1
• Earl Morrall struggles
Playoff Game 2 @ Pittsburgh
• Earl Morrall is struggling
As the coach do you:
• A. Replace Morrall with Griese
• B. Keep in game since he has got you this far in season
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Don Shula as a Project Manager
No "dead
wood"
Move on from
mistakes
Always
adjusting
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Coached Four Super Bowls
4 Super Bowls
• Chuck Noll, Bud Grant, Marv Levy,
Dan Reeves.
Lost 4 Super Bowls • Bud Grant, Marv Levy, Dan Reeves.
Lost 4 Super Bowls
• Marv Levy
4 Years in a Row
Won 4 Super
Bowls
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• Chuck Noll
Chuck Noll
“A life of frustration is inevitable for any coach
whose main enjoyment is winning"
Chuck Noll
Chuck Noll was the
principle architect
of one of the
greatest teams of
all time
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What did Chuck Noll do to prepare his
teams? What did the other coaches do
to lose 4 Super Bowls?
Marv Levy
1/16/2014
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Chuck Noll
Marv Levy
Super Bowls
1991
1992
1993
1994
Let Players Ego’s Get in the Way
• “Bickering Bills”
Tried New Ways of Doing Things
• New Plays before Super Bowl
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Attribute 1: In high pressure situations,
remember it is just a game
“I gave up trying to determine if players are ready emotionally a long
time ago. I don't worry about the mental aspect. I just prepare the
players for the game and what to expect from the other team. It will all
come down to blocking and tacking, that's all“
Chuck Noll
1/16/2014
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Attribute 1: In high pressure situations,
remember it is just a game
Stick with
the game
plan used all
year
1/16/2014
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Super Bowl
is just
another
game
Mental
aspect of
players
Attribute 2: Avoid Failing by Concentrating on
Winning
Spend more time
on strategizing
how to win that
failing
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Avoiding failing
than "walking the
tightrope"
Wallenda Factor
“All Karl thought about for months before was falling. It was the first
time he'd ever thought about that, and it seemed to me that he put
all his energies into not failing than walking the tightrope"
Helen Wallenda
1/16/2014
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Attribute 3: Players Can Accentuate Other
Players
Right
players,
right time
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Whole
team
Accentuate
the players
strengths
Terry Bradshaw
He was weak in throwing the shorter pass.
He did have a great arm to throw the ball down the field
Noll recruited players like Lynn Swann and John Stallworth
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Terry Bradshaw + Receivers = Touchdown
Terry
Bradshaw
In four Super Bowls, he passed
for an impressive 932 yards
and 9 touchdowns
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John
Stallworth
In Super Bowl XIII, he snagged
three of Terry Bradshaw passes
for 115 yards, including 75and 28-yard touchdowns
Lynn
Swann
Super Bowl X victory Swann
contributed four receptions for
a Super Bowl record 161 yards.
Included was a spectacular 64yard catch and run that
produced the winning
touchdown
Chuck Noll as a Project Manager
Stick with
game plan
Walk the
tightrope.
Look at
whole team.
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Super Bowl Recipe
Precise mix of tactical
competency.
•Chuck Noll and his game day management to call the correct plays
Communicators abilities
•Vince Lombardi was a master at knowing how and when to say it.
Player evaluations talents
•Chuck Noll and his ability to strengthen other players by adjusting
Disciplinary skills
•All had the ability to stick to the basics and execute precisely
Administrations proficiency
•Don Shula organized the team so he could concentrate on coaching
Mesh to Produce a winning
formula
•Don Shula and his ability to shift his team to match the winning approach
Management capability
Motivational expertise
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•All three coaches were masters at organizing the team to produce great results
•There were none better that Vince Lombardi to motivate a team to victory by capturing his
hearts of his players and using his strategies to convince them they are winners.
Vince Lombardi Attributes
• Does my team project team know
“what a successful project will look
Sell the game plan
like”?
Attribute 1:
Attribute 2:
• How well are we with the basics?
Are they being done per the
Stick to basics and
PMBOK standard?
do things right
Attribute 3:
Reduce
Distractions
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• Do politics, egos, dysfunctional
teams hinder my project?
Don Shula Attributes
Attribute 1:
Don’t dwell on the
past
• Do we re-evaluate past decisions that
have no merit today?
Attribute 2:
• Are there better team members with
more experience? Any team members
Use the veterans and
who are hindering the project?
clear the deadwood
Attribute 3:
• If new team members are added, how
does their skill and background
Adjust to match the
change the project?
talent and conditions
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Chuck Noll Attributes
Attribute 1: In high
pressure,
remember it is just
a game.
• When stakes are high, does the
project team change personalities?
Attribute 2: Avoid
failing by
concentrating on
winning.
• Are we so concerned about failing that
we forget to get the project done?
Attribute 3: Players
can accentuate
other players.
• When looking for new team members
do we consider how the candidate can
help other team members?
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Last Selection Criteria
Each coach had an ability to instill a legacy in their coaching
2 Super Bowl Wins
Overall Winning Record
Elected to Hall of Fame
Taken a losing program over and transformed it
Respected by their players
1/16/2014
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Vince Lombardi
"He did what was required to keep us moving to a
higher level. What he said then still pushed me to a
higher level today.”
Hall of Fame Fullback Jim Taylor
1/16/2014
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Don Shula
"Shula's profound influence on his players- both
during and after their football careers-is strong
evidence that when a leader in any realm is
consistent with his methods and successful with his
system, his legions will follow him to the ends of the
earth."
Bob Adler
1/16/2014
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Chuck Noll
"I was fortunate to be around winners my whole
football career...But we couldn't have won all those
games, all those Super Bowls, except for one man,
pure and simple- Chuck Noll"
Jack Hamm former Pittsburgh Steeler
1/16/2014
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Super Bowl Project Teams
“It’s a feeling of being together, completely together,
a singleness of purpose, accomplishing something
that is very difficult to accomplish, accomplishing
something that a lot of people thought you couldn’t
accomplish.”
Jerry Kramer
1/16/2014
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We Can Have a Regular Team
Microsoft Image
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Or A Super Bowl Project Team
Microsoft Image
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Contact Information
Reed Shell
[email protected]
801.318.3033
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References
• Adler, B(2003). Coaching matters: leadership and tactics of the NFL’s ten
greatest coaches. Dulles, Virginia: Brassy’s
• Bennis, W.(1989). On becoming a leader. Reading, Mass:AddisonWessley
• Kramer, J, & Schapp, D.(2011) Instant replay: the diary of Jerry Kramer.
New York: Doubleday: New York. Kindle file.
• Lencioni, P.(2012). The advantage: why organizational health trumps
everything else in business. San Francisco: Jossey-Bass. Kindle file
• Lombardi, V. Jr.(2001). What it takes to be #1.New York:McGraw-Hill
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