key features

INTRODUCTION WHY?
•  LEGITIMACY : We are leaders in quality, versatility and value in snow and ski market
•  NEW OPPORTUNITY (ex. Picture)
•  GORE TEX®
•  Design by PETER LINE (+ ERIC POLLARD) : perfect guys to build the brand position
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PETER LINE CV SNOWBOARD LEGEND : > X-­‐Games big Air winner in 97, 99 and 2000 > X-­‐Games slopestyle winner in 1999 > He has introduced all cork and inverted tricks FOUNDER several brands : > FORUM snowboards (with JP Walker, Jeremy Jones, Devun Walsh…) > FOURSQUARE snowboard outerwear in 1996 : founder & designer + input of a ski legend : ERIC POLLARD BRAND POSITIONNING
Our outerwear is designed for freeskiing, snowboarding and snow recreation; our outerwear is NOT
designed for mountaineering, rock and ice climbing
LINE CONSTRUCTION – MEN’S OUTERWEAR SNAPSHOT LAMINATE COATED 6
KEY FEATURES 7
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> 3L GORE : most technical jacket > Contour fit > Under arms vents with mesh 495€ SMS Updates : sleeve pass pocket should be waterproof 9
> 3L GORE bib : tech and trendy > Lycra panel + elasac suspenders > Inner legs vents with mesh > Scuff guard 440€ SMS Updates zipper will be black on black colorway, not brick 10
> 2L insulated > Standard fit + length > Urban style > Hand pockets : cargo + zips 420€ SMS Updates : lining at center back change to closed mesh, to conceal insulaaon 11
> 2L GORE shell > Standard fit > 4 colors 375€ SMS Updates : exposed zip on catalog are correct, SMS are incorrect. 12
> 2L GORE INSULATED > Standard fit > Retro look (90’s) > 4 colors 350€ 13
> 2L GORE shell > Contour fit fit > clean look > Extra media pocket > Scuff guard 320€ 14
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> Allied® Down (cerafied) > Contour fit fit > Color block on shoulder and elbows > Powder skirt 340€ 16
> Heavy insulaaon (100g) > Standard fit + length > Urban look > Removable fur on hood > No powder skirt 325€ 17
> Shell > Designed by Eric Pollard > Contour fit + length > Mecanical stretch > Color blocking 270€ SMS Updates : exposed zip on black jacket will be black, not brick. SMS is correct, catalog is incorrect 18
> Shell > Contour fit > Chest pocket > Asymetrical flap 250€ SMS Updates : jungle color linign should be check, not black. Catalog is correct 19
> Shell > Standard fit > Textured fabric > Scuff guards 195€ 20
> Entry price point bib > Standard fit > Mechanical stretch > Scuff guards 235€ SMS Updates : suspenders should cross on the back. Construcaon will be improved 21
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> Insulated (light) > Contour fit > Removable hood 240 € SMS Updates : chest pocket will be lined in taffeta for bulk 23
> Insulated (light) > Contour fit + length 200 € SMS Updates catalog is correct for camo : red check is deleted 24
> Shell > Standard fit > Clean look 190 € SMS Updates : no contrast at boiom hem and sleeve cuffs. All one color. 25
> Insulated > Standard fit > Suspenders 190 € 26
> Shell > Contour fit > Clean look (jeans) > 5 colors 170 € 27
MARKETED PRODUCTS – MEN’S KIT 1 Clean, engineered, tech, purpose 28
MARKETED PRODUCTS – MEN’S KIT 2 Rugged, classic tech, PNW, 7meless 29
MARKETED PRODUCTS – MEN’S KIT 3 Rugged, classic tech, PNW, 7meless 30
MARKETED PRODUCTS – MEN’S KIT 4 Fun, bold, progressive 31
LINE CONSTRUCTION – MEN’S MID LAYER SNAPSHOT PREMIUM INSULATION KEY FEATURES INSULATED LAMINATED + DWR • 
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Versaale layering / lifestyle Laminated Flannel Water resistant *select styles Packable *select styles Down Insulaaons PrimaLoo® Insulaaons SHELL / APPAREL 32
LINE CONSTRUCT – MEN’S BASE LAYER SNAPSHOT HEAVY WEIGHT MID WEIGHT KEY FEATURES •  Smaller, more focused range •  No prints = easier to merchandise •  Variety of weights -­‐ Heavy, Mid, Light •  Colors cohesively merchandise with outerwear & mid layer LIGHT WEIGHT 33
TECH TEES – MEN’S KEY FEATURES •  Moisture wicking •  DryBlend Fabric •  Standard Fit – long sleeve & short sleeve •  Graphic tees that breathe 34