NEW SHADES EQ COVER PLUS MOCHAS

NEW SHADES EQ
COVER PLUS MOCHAS
EARN BETTER WITH REDKEN!
20% OFF TIME RESET
GET INSPIRED. BE PART OF IT.
REDKEN.COM
RICH RESULTS,
DECADENT
COLOR
NEW SHADES EQ COVER PLUS MOCHAS
INTRODUCING 2 NEW SHADE FAMILIES:
MOCHA
Rich, cool dark-chocolate browns that range
from deep coffee tones to coffee-with-cream at
lighter levels
NEW Mocha and Warm Mocha families let you create a range of beautiful brunettes with
up to 75% gray coverage and a subtle brightening effect. Featuring pomegranate oil, rice
protein and a conditioning polymer to leave hair conditioned and silky soft. Indulge today.
8M
6M
4M
NEW Frosted
Latte
NEW Iced
Coffee
NEW Cool
Mocha
WARM MOCHA
Rich, warm milk-chocolate browns with hints of
amber at darker levels and soft golden tones at
higher levels
Visit Redken.com’s The Break Room to find out what stylists are saying about the new
Mocha shades!
8WM
6WM
4WM
NEW Caramel
Latte
NEW Rich
Coffee
NEW Dark
Mocha
SALON OFFER
STYLIST OFFER
RECEIVE FREE
1 Shades EQ Cover Plus Mochas Intro kit
TRIAL KIT INCLUDES:
1 8M Frosted Latte Shades EQ Cover Plus 2.1 oz.
1 4M Cool Mocha Shades EQ Cover Plus 2.1 oz.
1 6WM Rich Coffee Shades EQ Cover Plus 2.1 oz.
1 4WM Dark Mocha Shades EQ Cover Plus 2.1 oz.
PURCHASE
18 Shades EQ Cream or Shades EQ Cover Plus shades (open stock, mix and match)
KIT INCLUDES:
1 8M Frosted Latte Shades EQ Cover Plus 2.1 oz.
1 6M Iced Coffee Shades EQ Cover Plus 2.1 oz.
1 4M Cool Mocha Shades EQ Cover Plus 2.1 oz.
1 8WM Caramel Latte Shades EQ Cover Plus 2.1 oz.
1 6WM Rich Coffee Shades EQ Cover Plus 2.1 oz.
1 4WM Dark Mocha Shades EQ Cover Plus 2.1 oz.
1 Shades EQ Cream/Cover Plus Shade Chart
1 Shades EQ Cover Plus Mochas Service Guide
1 Shades EQ Cover Plus Mochas Sticker Sheet
1 Set of Shades EQ Cover Plus Mochas Swatch Cards
Salon Price
$
94.50
($126.00 salon value/25% savings)
2
PURCHASE
1 Shades EQ Cover Plus Mochas Trial Kit
1 Shades EQ Cream/Cover Plus Shade Chart
1 Shades EQ Cover Plus Mochas Service Guide
1 Shades EQ Cover Plus Mochas Sticker Sheet
1 Set of Shades EQ Cover Plus Mochas Swatch Cards
Stylist Price
15.00
$
($21.00 salon value/29% savings)
ON TIME RESET CORRECTIVE CARE
Help your clients recapture youthful hair with this special offer!
PRODUCT
SIZE
Time Reset Shampoo
SALON PRICE
CLIENT PRICE
10.1 oz.
$
5.40
$
Time Reset Shampoo
Liter
$
9.40
$
Time Reset Conditioner
8.5 oz.
$
5.80
$
Time Reset Conditioner
Liter
$
11.40
$
Time Reset Youth Revitalizer
8.5 oz.
$
7.00
$
Time Reset Corrective Defense
3.2 oz.
$
8.20
$
Time Reset At Home Maintenance
4 x 0.5 oz.
$
8.00
$
Time Reset Filler Shot Phase
7.6 oz.
$
9.60
SAVE 20%
ON SCALP RELIEF
DANDRUFF SHAMPOO
Did you know that dandruff is often at its worst during the winter? Stock up
and help your clients relieve dandruff and its symptoms with Scalp Relief
Dandruff Control!
JANUARY 2012 / Promotions
SAVE 20%
10.80
18.80
11.60
22.80
14.00
16.40
16.00
n/a
SALON OFFER
PURCHASE
Scalp Relief Dandruff Control Shampoo 10.1 oz.
Salon Price
$
5.40
($6.75 salon value/save $1.35/20%)
CLIENT OFFER
PURCHASE
Scalp Relief Shampoo 10.1 oz
Client Price
10.80
$
($13.50 client value/save $2.70/20%)
3
EARN BETTER WITH REDKEN!
Starting this January, Redken launches a yearlong promotional campaign that gives you the essential tools to help clients look their best everyday—and increase your retail
sales! From retailing tips to merchandising and stylist station products, this campaign helps you speak with your clients about the Redken products they should use to
recreate their look at home. When they can look as good as they do in your chair, every day, your clients will buy more products, be happier, and return to the salon for more!
As part of the Redken family, our goal is to help you learn better, earn better and live better. Partner with us in this campaign and increase client satisfaction and your income!
Look for additional promotions throughout the year too!
In our first promotion, we introduce the Best of Redken – no-fail haircare and styling essentials that should always be at your fingertips, and in your client’s home.
THE BEST OF REDKEN
Featured products:
NEW All Soft
Argan-6 Oil
Extreme
Anti-Snap
Nature’s Rescue
Radiant Sea
Spray
leave-in treatment
outshine 01
anti-frizz
polishing milk
guts 10
root-targeted
spray foam
wax blast 10
high impact finishing
spray-wax
fashion work 12
versatile
working spray
SALON OFFER
PURCHASE
24 Haircare products (shampoos and conditioners only)
12 Styling products (mix and match)
RECEIVE FREE
1 “The Best of Redken” Salon Kit
KIT INCLUDES:
1 Color Extend Shampoo liter
1 Color Extend Conditioner liter
1 Extreme Anti-Snap 8.5 oz.
with sticker
1 Forceful 23 11 oz. with
sticker
1 Guts 10 10.58 oz. with
sticker
18 Color Extend Duo packettes
18 Outshine Single packettes
50 Retail incentive client scratch off cards
4 Mirror clings
1 Shelf talker set
1 Set of Best of Redken product cards
1 Art of Consultation tearpad
1 Sell sheet
Salon Price
267.00*
$
($334.00 salon value*/save $67.00/20%)
*Price may vary depending on products purchased. Includes value of packettes ($10.00 per bag of 18 haircare duo packettes; $6.00 per bag of 18 styling single packettes)
4
pure force 16
non-aerosol
fixing spray
quick dry 18
instant finishing
spray
forceful 23
super strength
finishing spray
JANUARY 2012 / Promotions
STYLIST OFFER
PURCHASE
8 Haircare products (shampoos and conditioners only)
4 Styling products (mix and match)
RECEIVE FREE
1 “Look Better with Redken” Salon Kit
KIT INCLUDES:
1 Forceful 23 11 oz. with sticker
9 Color Extend Duo packettes
9 Outshine Single packettes
25 Retail incentive client scratch off cards
4 Mirror clings
1 Set of Best of Redken stylist cards
1 Sell Sheet
interlock TM
MC
protein
network
interlock TM
MC
protein
network
interlock TM
MC
protein
network
interlock TM
MC
protein
network
color extend
color extend
color extend
color extend
TM
MC
shampoo
shampooing
TM
MC
TM
MC
TM
MC
shampoo conditioner
conditioner
après-shampooing
shampooing
après-shampooing
protection for color-treated hair
protection
protection for color-treated
hair for color-treated hair
protection for color-treated hair
shampooing protecteur
après-shampooing protecteuraprès-shampooing protecteur
shampooing protecteur
pour cheveux colorés
pour cheveux colorés pour cheveux colorés
pour cheveux colorés
champú protección
acondicionador protección acondicionador protección
champú protección
para el cabello coloreado
para el cabello coloreado
para el cabello coloreado
para el cabello coloreado
cranberry oil/ceramide/huile de canneberge
cranberry
oil/ceramide/huile de canneberge
cranberry oil/ceramide/huile de
canneberge
cranberry oil/ceramide/huile de canneberge
.35 fl oz 10 ml
.35 fl oz 10 ml
.35 fl oz 10 ml
.35 fl oz 10 ml
Stylist Price
$
89.00**
($105.50 stylist value**/ Save $16.50/16%)
**Price may vary depending on products purchased. Includes value of packettes ($5.00 per bag of 9 haircare duo packettes; $3.00 per bag of 9 styling single packettes)
REDKEN FOR MEN ALL STAR COLLECTION
Help your male clients cover their major styling needs with 4 of Redken For Men’s star products!
SALON OFFER
PURCHASE
1 All Star Product Kit at a discount
KIT INCLUDES
1 go clean 10 oz.
1 clean spice 2 in 1 10 oz.
1 grip tight gel 5.1 oz.
1 maneuver working wax 3.4 oz.
18 go clean packettes
Salon Price
19.00
$
($31.00 salon value/save $12.00/39%)
5
if you love your haircolour,choose no other.
FIND OUT NEXT MONTH WHY YOU’RE GOING TO LOVE
YOUR FAVORITE COLOUR CARE BRAND EVEN MORE
Visit Facebook.com/Pureology
for an exclusive preview!
SHARE YOUR LOVE OF COLOUR STYLIST
WITH FREE SAMPLES
Help clients take exceptional care of colour-treated hair from start to finish with Colour Stylist, must-have styling products that address the special needs of colour-treated hair.
SALON OFFER
PURCHASE
10 Colour Stylist retail products (mix and match)
RECEIVE FREE
1 Sampling Kit
SAMPLE KIT INCLUDES:
10 Anti BreakageTwist shine-texturizer packettes
10 Illuminating Curl 24 hour shaping lotion packettes
10 Anti Split Blow Dry styling cream packettes
10 Nourishing Nectar sculpting gel packettes
10 Cuticle Polisher shine serum packettes
4 Strengthening Control zero dulling hairspray 2.1 oz.
4 Radiance Amplifier anti frizz shine spray .5 oz.
1 Sampling Brochure
1 Discount Sticker Sheet
Salon Price:
129.00
$
($173.50* salon value/26% savings)
*Salon price and value based on recommended purchase
of one of each Colour Stylist product. Actual price and
value may vary depending on products purchased.
STYLIST OFFER
COLOUR STYLIST
CHOOSE FROM:
Root Lift spray hair mousse 10 oz.
Anti Breakage Twist shine-texturizer 2.5 oz.
Illuminating Curl 24 hour shaping lotion 5 oz. Fortifying Heat Spray protective primer 5.7 oz. Silk Bodifier voluminizing mousse 8.4 oz.
Strengthening Control zero dulling hairspray 11 oz.
Radiance Amplifier anti frizz shine spray 3.2 oz.
Nourishing Nectar sculpting gel 5.1 oz.
Cuticle Polisher shine serum 3.4 oz.
Anti Split Blow Dry styling cream 6.5 oz.
SALON PRICE
$11.00
$12.00
$12.00
$12.00
$13.00
$13.00
$13.00
$14.00
$14.00
$15.00
PURCHASE
2 Colour Stylist retail products of your choice
RECEIVE FREE:
2 Colour Stylist petites of your choice from the following:
Fortifying Heat Spray protective primer .5 oz.
Silk Bodifier voluminizing mousse 2.2 oz.
Strengthening Control zero dulling hairspray 2.1 oz.
Radiance Amplifier anti frizz shine spray .5 oz.
Salon Price:
22.00-$30.00
$
($30.00-$38.00 salon value/21-27% savings)
8
pureology
Exclusive
JANUARY 2012
Sample coloUr stylist
AND WATCH YOUR
CLIENTS FALL IN LOVE!
Free samples of your favorite styling must-haves
All rights reserved. U0199900 10/11
pureology.com
All rights reserved. U0199900 10/11