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Take designs to exciting
new territory
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Direct
Learn about
Direct-to-Garment
printing. A color
spectrum like
no other
EW
NPerform
Anywhere!
Logo materials for
performance wear
volume 4
How Does
Your LOGO
Speak?
Is it LOUD & BOLD or
Warm & Fuzzy?
Sell
More
With Full Color
Digital Logos
Did You
Know
The latest tips on selling.
Know more, close more
Enter to Win a Heat Press:
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In This Issue
4-5
Materials That Perform Anywhere!
New Stahls’ TEK™
6-7
Logo Mania
CAD-PRINTZ® Full Color Digital
8-9
Cut Your Own Way
Custom-Cut & Special Effects
Sell More Than Ever
B R A N D I T W I T H S TA H L S ’
With over 80 years of decorating
experience, trust your client’s logo
with the most innovative decorating
techniques in the industry.
Impress your clients with logos
that stand out and draw
attention to their brand.
10
Reveal the Possibilities
Rip-Away Appliqué™
11
Go Upscale
Appliqué
12
A Stitch In Timelessness
Direct Embroidery
13
Wear The Look That’s Been Places
Pre-Cut Felt & Pre-Sewn Jersey on Chino
14
Go Directly To Garment
DTG
15
Go Beyond the Standard
Screen Printing & More
16
Put Your Name AND Number On The Board
Letters & Numbers
17
Decorate On Demand
Transfers
18-19
20
© 2014 Stahls’ Inc.
Source It!
Decorating Solutions
Go Beyond The Standard
Sell More Than Ever
Stahls’ is a licensed decorator to the major leagues and apparel manufacturers.
if YOUR LOGO could talk...
Number of commercial messages the
average American is exposed to each day
A logo can speak volumes about an organization.
They help us form an idea of a company’s identity and brand.
Some logos scream loudly. Others whisper mysteriously. But they
all have a voice. Keep these facts in mind when consulting
a customer on their logo.
44% of U.S. Consumers own a
promotional shirt featuring a logo
There’s no denying it. Placing logos on wearable items like shirts,
hats and accessories remains one of the best ways for a brand to
get its message out. But as we will learn, WHAT that message says
isn’t the only thing you need to consider when it comes to logos.
Average attention span of
an American Consumer
In today’s crowded marketplace, standing out from the competition
is more important than ever. One way to stand out from that crowd
is by getting creative with HOW and WHERE logos are placed.
Stahls.com | 800.478.2457
41% of the world’s top brands
use logos that are text only
It’s not what you say…It’s HOW you say it. You might have heard this expression
before and thought it only applied to speech. But in terms of logo design, the tone,
texture and touch-ability of an icon can have a powerful effect on how it’s perceived.
9% of those top brands use
a visual logo, free of text
Whether it’s a visual design or text-only, you can help your customer
change the way their existing logo looks, feels and speaks.
HOW would it say it?
So HOW does your customer’s logo speak its mind?
LOUD and BOLD? Sleek and Fast?
Warm
and
Fuzzy?
Whatever its personality may be, with our extensive line
of special effect materials, we have a way to help.
Metallic
Puff
Glossy
Glitter
Flock
Reflective
Carbon Fiber
Say it with COLOR
When it comes to logos, color says a lot. There’s evidence
that suggests a strong relationship between a logo’s color and
how it’s emotionally perceived. Whatever your logo’s feeling
you’ll be able to say it bold or calm with Full Color Digital Media.
WHERE a logo appears can determine whether it’s displayed
daily or destined for the trash. Like in so many things, location,
location, location is crucial in determining the likelihood of a logo
getting a high degree of exposure.
One category continues to be some of the hottest real-estate for
logo placement: Wearables
FACT: Apparel and bags account for more than
38%
of all promotional product sales
With Full Color Digital Media, you can take your customer’s logos to more places than ever before.
Apply full color digital logos in a crisp, clear and consistent style to virtually any fabric, anywhere.
so WHERE do you want to say it?
Canvas Backpacks
Satin Coolers
Cotton Shirts
Nylon Umbrellas
Brushed Twill Caps
Neoprene Sleeves
Leather Bags
WHERE would it say it?
W
E
N
Materials That Perform Anywhere!
N E W S TA H L S ’ T E K ™
Stahls’ TEK™ is the most advanced line
of heat transfer materials ever and
allows you to push your client’s
logo to new limits. These lightweight
materials offer an ultra-soft hand
with incredible stretch and rebound.
Specially engineered for fanwear and
performance apparel, the TEK line offers a
lightweight, minimal feel that sticks, stretches
and stays to virtually any fabric or material.
Promotional Items
with SuperTE K™ Opaque
4
SuperTEK™ Opaque
SuperTEK™ Sublistop™
Decorating Consultant
800.478.2457
SuperTEK™ Opaque
Polyester Bags
with SuperTE K™ Opaque
FoilTEK™ Metallic Silver
Camping Gear
featuring SuperTE K™ Opaque
FoilTEK™ Metallic Silver
5
FoilTEK™ Silver Shift
FoilTEK™ Metallic Gold
Express Print®
Promotional Items
with CAD -PRI NTZ® Opaque
Opaque
Did You Know?
The CAD-PRINTZ® Bid Kit is an affordable way
to decorate items for sales presentations. Put your
prospective customer’s logo on any item to show
them what’s possible.
Crystal Clear Matte
Sub Block
Neoprene Sleeve
featuring CAD -PRI NTZ® Opaque
6
Opaque
Stahls.com | 800.478.2457
CAD -P R I N TZ
®
Logo Mania
F U L L C O L O R D I G I TA L
Logo anything with the power of clear, crisp, full color digital
logos that apply to virtually any fabric, including leather,
neoprene, nylon and more. Your decorating possibilities
are unlimited and short or large quantity orders are
no problem.
Great for short runs and quick turnaround,
CAD-PRINTZ® full color digital allows you to place
logos with the same look and feel on multiple
promotional products.
Full Color Perma-TWILL® and Texture Twill™
patches can be stitched around perimeters
for a professional embroidered look.
Business Casual
with CAD -PRI NTZ®
Express Print®
7
Cut Your Own Way
C U S TO M -C U T & S P E C IAL E F F E CT S
Variety is good. When applied to decorative techniques, variety is
GREAT. By mixing and matching media, you can create stunning
visual effects that make your client’s logos and designs truly pop.
These versatile and durable materials are a great solution
for two-tone and one and two-color single-layer logos.
With effects like sparkling glitter, metallic sheen,
hologram and bright neon colors, you’ll have more
than enough options to mix, match and
maximize the power of any logo.
Neoprene Sleeve
CAD -CUT®
Fashion-Film® Electric
8
Decorating Consultant | 800.478.2457
Glitter Flake™
600 D Poly Backpack
CA D -C U T® SportFilm Lite™
CA D -C U T® Premium Plus™
Flock
Cotton / Spandex Headband
CAD -CUT® Super Film™
Metallic
Did You Know?
Adding texture to a logo can dial up its
visual and tactile appeal. Mix and match from
a huge selection of interesting finishes and
textures like flock, carbon fiber and glitter
to achieve the look and feel of any brand.
Pebble Puff®
Reflective
9
Premium Plus™
Carbon Fiber
SportFilm Lite™ • Premium Plus™
Reveal The Possibilities
R I P - A W AY A P P L I Q U É ™
Rip-Away • Multi-Thread
Rip-Away • Satin Stitch
Glitter Flake™ • Metallic Thread
Take traditional embroidery and
combine it with our popular line
of Glitter Flake™. It’s called
Rip-Away Appliqué™ and it’s
turning into one of the hottest
trends in garment decoration.
Rip-Away Appliqué has become
increasingly popular for dance
and cheerleading apparel, and
on spirit wear for fans. Over 35
brilliant colors of Glitter Flake
are available to combine with
any color of satin stitch,
including metallic threads, to
make embroidered designs
that sparkle and shimmer.
Did You Know?
Glitter Flake is a great way
to commemorate a special
anniversary or significant event.
Wow your customers with a
dazzling Glitter Flake logo with
sparkling satin stitch.
Thermo-FILM® • Verigated Thread
10
Flock • Satin Stitch
Go Upscale
APPLIQUÉ
Classic Appliqué with Embroidery
Apply a layer or two of sophistication to any garment with the
distinguished look of appliqué. Combining single or multiple
layers of fabric with the high-value look of embroidery and
stitching, appliqué offers your clients a truly upscale way to
showcase their logo.
While appliqué has long been a desirable method for
decorating spirit and collegiate wear, its unique,
textured look has become fashionable for a growing
variety of custom garments. Corporate, fan and
dancewear customers are all seeking the highvalue look that appliqué brings to their brand.
Distressed Chino Twill
Create custom appliqués in a variety of durable
materials and styles. Choose from Classic
Appliqué for a straight-forward traditional logo
look; Reverse Appliqué for an edgy showthrough style; or Distressed Appliqué for
that trendy, worn-out look.
Did You Know?
You can create especially
eye-catching logos by combining
contrasting color, fabric and
stitching into a single appliqué
design.
Distressed Chino Twill
11
Stahls.com | 800.478.2457
Reverse Appliqué
Classic Felt with Bean Stitch
A Stitch In Timelessness
D I R E CT E M B RO I D E RY
Patches
Polo Shirts
Cheer Uniforms
One of the earliest known decorative techniques,
embroidery lives on as a popular method for
adding high-quality and professional-looking
decoration to a variety of garments and accessories.
Using direct embroidery, names, designs, or logos
can be stitched directly onto professional and
corporate apparel, uniforms, jackets and caps.
Quality digitizing, stitch count and the
number of thread colors influence the
look and feel of the final embroidery.
Get creative by offering unique
decorating options for clients
seeking a truly standout application:
incorporate different stitch patterns
and thread colors for added depth
and richness, choose bold multicolored stitching for sports teams
or more subtle tone-on-tone color
for professional or corporate logos.
Remember to partner
with your digitizer for
truly seamless results.
Corporate Wear
12
Hats & More
Decorating Consultant | 800.478.2457
Wear The Look That’s Been Places
* P R E - C U T F E LT & P R E - S E W N J E R S E Y O N C H I N O
Get the worn-out look in less time than ever
before. Pre-sewn distressed letters and
numbers make it easy to achieve a hardworn vintage look on demand.
Heritage Eroded - Jersey on Chino
No need to sew or embroider. Just
heat apply to get that sought-after
distressed look in seconds.
These durable, one and twocolor numbers feature a
soft hand and are
available in one-color natural
chino twill and two-color gray
jersey knit on black chino twill.
Best of all, the look only gets better
with age – the numbers and letters get
softer and more distressed with every
wash cycle.
Vintage Casual - Felt
Vintage Casual - Felt
Heritage / Vintage Eroded - Chino
13
*Patent Pending
Vintage Casual - Felt
Go Directly To Garment
D T G • D I R E C T- T O - G A R M E N T P R I N T I N G
Sports Apparel
Small Businesses
Events & Gatherings
Direct-to-Garment printing is a fantastic way to
create stunning works of art directly onto a
garment’s surface. Our DTG service delivers
the fastest turnaround on full color, shortrun orders. The partnership we have with Epson®
gives you more reasons than ever to consider our
DTG services for your decorating needs. Epson’s
SureColor® F2000 is a machine that's
been purpose built for Direct-toGarment printing on light or dark
colored garments. Features
like Epson’s revolutionary
PrecisionCore® TFP print head
and UltraChrome® DG inks
paired with Stahls’ exclusive
ImageWorx® RIP software have
brought an excting new perspective
to Direct-to-Garment printing. Three
years of dedicated research and
development have yielded something
that will change the way you look
at garment and promotional
product decoration.
Fashion
14
Corporate Wear
Stahls.com | 800.478.2457
Go Beyond the Standard
SCREEN PRINTING & MORE
Screen printing continues to be a popular
choice with apparel decorators looking for an
inexpensive solution for fulfilling high-volume
orders in one, two or three colors. Advances
in screen printing techniques and a growing
variety of specialty inks give you more
options than ever for creating the custom
looks you and your customers demand.
With the ability to choose from single
spot to four-color process, and
specialty inks including glitter, gels,
metallic effects, glow-in-the-dark and
puff, you’ll have a stunning array of
design options to offer. Technique
improvements allow you to think beyond
the typical front and back location; now
you can screen print virtually
anywhere on your garment.
Four-Color Process
Special Effects • Gel Ink
Spot Color • Halftone
Spot Color
Did You Know?
You can mix and match different
screen printing inks and decorating
techniques to create logos or designs
that are ideal for school spirit wear,
athletic team apparel and sponsored
fundraising events.
Special Effects • Metallic Ink
15
Spot Color
Put Your Name AND Number on the Board
LETTE RS AN D N U M B E RS
Glitter Flake™
Poly-TWILL™
Offer a competitive edge by providing your customers with
the ultimate variety in custom names and numbers. Clients
in the market for personalized team, corporate and fan
apparel are always in the hunt for a new
way to show their spirit and commitment.
Help them show their style and support
with the simple and cost-effective
application of custom names and
numbers. By offering the latest
fonts, styles, sizes, colors,
patterns, textures and finishes,
you set your business up for
a winning season.
Did You Know?
Thermo-FILM®
Thermo-FLOCK®
Corporate uniforms have
become increasingly popular
for special events and projects.
Expand your marketing beyond
traditional sport teams and you
could find a whole new market.
16
Vinyl for Porthole Jersey
Glitter Flake™ on Thermo-FILM®
Decorate On Demand
TRANSFERS
When it comes to meeting your client’s
needs, having decorated garments ready
quickly is no easy feat. With pre-printed
heat transfers, decorating on demand
becomes as easy as ordering your
custom or semi-custom transfers
and applying them right out of the
box! With this method of decoration,
you’ll receive a level of washability
and durability that will outlast the life
of your garment. Re-orders are quick
and easy and you’ll never again
decorate more than you need.
Hot Split
Pearl Print™
Did You Know?
Heat transfer sheets are
made with the same plastisol inks
used during screen printing.
Polytrans
Elasti Prints®
15
17
Decorating Consultant | 800.478.2457
Goof Proof®
Source It!
D E C O R AT I N G S O L U T I O N S
D.I.Y. – Decorate It Yourself!
Get Everything You Need to Get Decorating Now
•
•
•
•
•
•
Team Letter and Number Kits
Full Color Digital Designs and Logos
Custom Cut & Special Effects
Any Word. Any Way.™
Distressed Letters and Numbers
Hotronix® Heat Presses
Personalize For Profit!
Stahls.com | 800.478.2457
D.I.Y. – Decorate It Yourself!
All You Need Is a Heat Press
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•
•
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•
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Idea Book & Designer Tool Makes It Simple
Screen Print Custom Transfers
Huge Selection of Templates and Layouts
Full Color Digital Transfers
Transfer Numbers
Custom Rhinestones
Choose it, Change it, Print it!
Transferexpress.com | 800.622.2280
World’s Best Selling Heat Presses
•
•
•
•
•
•
Fastest, Easiest Way to Decorate On Demand
Decorate a Wide Variety of Items
Heat Apply to Virtually Any Material
Custom Platen Sizes Available
24-hour Blue Ribbon Tech Support
Made in the USA with Pride
Heat Presses for Every Budget
Hotronix.com | 800.727.8520
Let us decorate it for you!
Expert Contract Decorating, Fulfillment, & Delivery
•
•
•
•
•
•
•
Full Color Digital Logos
Custom Cut & Special Effect Logos
Personalize with Names & Numbers
Classic, Distressed, Rip-Away Appliqué™
Screen Printing with Specialty Inks
Direct Embroidery
Direct-to-Garment Printing
All Under One Roof
Stahlsdfc.com | 800.333.0872
19
Go Beyond The Standard
S E LL MORE THAN EVE R
Ready to deliver more? Show your clients what their logo can do by offering the latest styles,
materials and designs. By delivering more you’ll exceed your customer’s expectations
and your own. Because great design means a better bottom line for you
and your business. Stahls’ has the services, the solutions, and the
passion to help you get where you want to go.
Let’s get started today!
stahls.com
transferexpress.com
hotronix.com
stahlsdfc.com
Enter to Win a Heat Press: Stahls.com/decorate