Internet der Dinge und mögliche Geschäftsmodelle

Transcription

Internet der Dinge und mögliche Geschäftsmodelle
Academia Engelberg – Luzern – 15. März 2016
Dr. Markus Weinberger – Director Bosch IoT Lab@Universität St. Gallen
Bosch Internet of Things & Services Lab, a Cooperation of HSG and Bosch
Weinberger | 02/03/2016 | © University of St. Gallen, Institute of Technology Management, 2016. All rights reserved, also
regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial
property rights.
Bosch: four business sectors
2
property rights.
Bosch IoT Lab@HSG
Setting
Long-term collaboration at the chairs of Prof. Elgar Fleisch at University of
St. Gallen (HSG) and ETH Zurich in Switzerland
Formally opened in 2012; recently extended until 2019
7 PhD-Students – Computer Science, Physics, Business, Psychology
Management by Bosch-Employee; Scientific Lead by Senior Researcher (HSG)
Motivation
Support Bosch with an Innovation Lab; Creative Leeway in an Industrial
Environment
Generate Ideas and Evaluate Business Models in real-world Pilot Projects
Establish Bosch Brand and support Image as an Innovator for IoTS
3
property rights.
Physical and Digital World Merge
Internet of Things (IoT)
Vision
“The basic idea of the IoT is
that virtually every
physical thing in this world
can also become a
computer that is connected
to the Internet.”
E. Fleisch, 2010
4
property rights.
What IoT does to Business
Three Main Effects
Digitally Charged
Product
5
property rights.
ComfyLight - An Example from the Bosch IoT Lab
6
property rights.
7
property rights.
8
property rights.
Thing
+
+
10
IoT
(Internet)
Local Function
Thing-based
=
=
property rights.
+
+
Digital
Service
Three Main Effects
Digitally Charged
Product
11
property rights.
Physical and Digital World merge
„ … Media Gaps are eliminated …“
0
1
0
1
0
1
1
1
1
1
0
1
0
0
1
0
0
1
0
0
1
1
12
1
0
0
0
0
1
1
1
property rights.
0
0
0
1
1
0
High Resolution Management
13
property rights.
• Loads / Overloads
• Failure Codes
• Working Hours
• No of Starts
•…
More than 10.000 Connected Cranes
Improved Maintenance
Higher Safety
Feedback for Development
of new Generations
Picture: Konecranes
14
property rights.
IoT: Enabler for a Rental Business Model
A
Risk selection:
• Based on historic data low-risk customer segments are selected
• Continuous monitoring drives self selection «Only low risk
customers agree on ‘telematics-based’ contracts»
B
Risk exclusion:
Continuous monitoring enables risk exclusion; «All costs, which are
crane overload related, are not covered by the provider»
C
Lifecycle cost reduction:
Continuous monitoring drives lifecycle cost reduction
«Proactive maintenance reduces lifecycle costs»
Picture: Konecranes
15
property rights.
Three Main Effects
Digitally Charged
Product
(HRM)
Apply HRM to Your
own Operations
Example
Konecranes
16
property rights.
Enable High Resolution Management
Digital Service
Connectivity
Sensor / Actor
Physical Thing
17
property rights.
Customer
Value
Analytics
Enable High Resolution Management
Digital Service
Analytics
Connectivity
Sensor / Actor
Physical Thing
18
property rights.
Partner
Three Main Effects
Digitally Charged
Product
(HRM)
Apply HRM to Your
own Operations
Provide Products
and Services that
enable others
Example
Konecranes
19
property rights.
Bosch IoT Lab@HSG
Thanks for Your Attention!
Your Questions
Visit us at
Bosch IoT Lab@HSG – www.iot-lab.ch
Bosch Connected World Blog
20
property rights.

Internet der Dinge und mögliche Geschäftsmodelle

Transcription

Similar documents