국 내 방 송 채 널 의 해 외 시 장 진 출 유 형 에 관 한 연 구

Transcription

국내 방송채널의
해외시장 진출 유형에 관한 연구
목 차
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1.
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1)
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2) FOX
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3) FOX International Channel
2.
(Viacom)
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1) VIACOM
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2)
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3)
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3.
(SONY)
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1) Sony Pictures Entertainment(SPE) ······························································· 43
2) SONY
4.
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(Disney)
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1)
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2)
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5.
(ESPN)
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1)
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2) ESPN
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3) ESPN
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6.
(Time Warner)
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1)
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2)
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3)
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3
1.
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1)
2) KBS
TV ················································································································· 88
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3) MBC ·························································································································· 99
2.
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1) SBS ························································································································· 103
2) CJ E&M ················································································································· 113
4
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1.
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2.
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3.
1)
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2)
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3)
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표 목 차
<표 1> 뉴스코프(News Corporation) 채널 사업 ……………‥……………………․……………11
<표 2> Fox 채널 브랜드 ………………‥………………………………………․․…․…………………12
<표 3> FIC의 한국 진출 관련 주요 연혁 ………………‥………………………………․……․․…13
<표 4> FIC의 방송채널사용사업자 현황(2011.12.31.) ………………‥…………‥…․…………15
<표 5> CJ 엔지씨 코리아(주) 주식소유 현황 ………………‥…………………․․……․…………15
<표 6> 티브로드 폭스 코리아(주) 주주 구성 ………………‥…………………………․․․………16
<표 7> 외국방송재송신채널 승인 현황(2012.8.31기준) ………………………‥………………17
<표 8> VIACOM의 사업 연혁 ………………‥………………………………………………………24
<표 9> 비아콤의 사업분야 ………………‥…………………………………………․…………․․……25
<표 10> 바이어컴 매출 현황 ………………‥…………………………………………․․……………26
<표 11> SBS MTV의 연혁 ………………‥………………………………………………‥․…………31
<표 12> 주요 주주 현황 ………………‥……………………………………………………‥………40
<표 13> 당기 및 전기말 자본금 내역 ………………‥……………………………………………41
<표 14> 지배종속관계에 있는 회사들 ………………‥…………………‥․………………………41
<표 15> AXN 글로벌 네트워크 현황 ………………‥………………………․․․……………………47
<표 16> 애니맥스 브로드캐스팅 코리아(유) 지분구성 ……………………‥․․․……‥…………48
<표 17> AXN KOREA의 프리미어 미드 방영 목록 ………………‥…………‥…․……………51
<표 18> Disney의 사업 분야별 매출액 ………………‥․‥․……………………………․․…………54
<표 19> Disney의 인수합병 연혁 …․․……………‥……………․……………………………‥……55
<표 20> Disney의 해외 수익 변화 추이 ………………‥…‥․……………………………………56
<표 21> 디즈니 채널 코리아의 방영 프로그램 목록 …‥․……………‥………………………62
<표 22> TBS의 미국 내 방영 채널 ………………‥…………‥‥…………………․………………75
<표 23> 타임워너의 미디어 비즈니스 ………………‥……………‥․……………․………………79
<표 24> 타임워너의 사업 분야별 매출액 현황 …………………………………․․………………80
<표 25> 아리랑TV 국가별 수신가구 현황 ………………‥………………………․………………91
<표 26> 대륙/지역별 KBS월드 네트워크 현황 ………………‥…………………‥․․……………96
<표 27> KBS월드 글로벌 네트워크 ………………‥………………………………………‥‥……96
<표 28> 일본 지역 2010년 4개월 시청률 ………………‥………………………………………98
<표 29> 싱가포르 지역 2010년 3/4분기 시청률 ………………‥……………………………‥99
<표 30> 싱가포르 지역 2010년 3/4분기 시청률 ………………‥……………………………‥99
<표 31> MBC America 주간 편성표 ………………‥…………………………………………․…101
<표 32> KNTV 편성표 ………………‥………………………………………………………………102
<표 33> SBS와 SBS Plus의 플랫폼별 송출 현황 ………………‥…………………………․…104
<표 34> 일일 편성표(2011.11.20) ………………‥……………………………………………․․․…106
<표 35> S-ONE 편성표 ………………‥…………………………………………………………․․…108
- 4 -
<표 36> SBS와 글로벌 미디어 사업자와의 제휴 현황 ………………‥……………………․․109
<표 37> CNBC 채널 리스트 ………………‥…………………………………………………․……111
<표 38> 장르간 시청률 비교(2012년 1월 1일 ~ 6월 30일 기준) ……………………‥‥․112
<표 39> CJ E&M Media History ………………‥……………………………………………‥․…113
<표 40> Mnet Japan 연혁 ………………‥………………………………………………‥․………118
<표 41> Mnet 주간 편성 개요 ………………‥………………………‥‥․…․……………………120
<표 42> tvN Asia 채널사업 현황 ………………‥…………………………‥……………………122
<표 43> 채널 매력도 ………………‥…………………………………………‥‥․…………………123
<표 44> tvN Asia의 플랫폼별 송출 현황 및 채널 번호 ………………‥…‥‥․……………125
<표 45> tvN 홍콩 주간 편성표 ………………‥……………………………………․․․……………126
<표 46> 중국 사업 현황 ………………‥……………………………………………………………129
<표 47> <애전영> 요일별 시청률 현황 ………………‥………………………………․․………129
<표 48> 한-중 방송관련 규제 현황 ………………‥……………………………………․․․………130
<표 49> 국내 미디어 기업 채널 진출 특성 ………………‥……………………………‥……133
<표 50> 권역별 주요 마켓 현황 ………………‥…………………………………………………136
<표 51> 채널 특성별 플랫폼 선호 유형 ………………‥……………………………․…………138
<표 52> 지역별 대표 사업자 현황 ………………‥………………․…………………‥…………138
<표 53> 위성체별 수신 가구 현황 ………………‥……………………………………‥………139
<표 54> 지역별 위성사업자 및 수신가구 현황 ………………‥………………………‥……139
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그 림 목 차
<그림 1> 글로벌미디어 기업의 해외매출 비중(2009년) ……………………‥………… 10
<그림 2> 아시아 주요 미디어기업 매출 현황(2009년) ………………………‥…………10
<그림 3> <K-POP 스타 헌트> 이미지 ………………‥…………………………………………‥20
<그림 4> 도전 수퍼 모델 이미지 ………………‥………………………․…‥․…………………․…21
<그림 5> MTV의 발전과정 ………………‥………………………………………………………․․…29
<그림 6> MTV 해외진출 추이 ………………‥…………………………………․…‥………………30
<그림 7> The Pinwheel Network ………………‥………………………………․…………………32
<그림 8> 1984년 로고 ………………‥……………………………………………․․…………․………32
<그림 9> 2009년 새로운 로고 ………………………………‥……………………‥‥․․……………33
<그림 10> 2009년 재정비된 로고 시스템 ………………‥……………………………․…………33
<그림 11> CMT 로고 ………………‥………………………………………………………․…………35
<그림 12> CMT 로고 ………………‥………………………………………………………․…………35
<그림 13> SPIKE 로고 ………………‥……………………………………………………‥…………35
<그림 14> VH 1 로고 ………………‥………………………………………………………‥․………36
<그림 15> VH 1 Classic 로고 ………………‥………………………………………………………36
<그림 16> Bet Networks의 구조 ………………‥……………………………………………․․․……37
<그림 17> 바이어컴 신문기사 ………………‥………………………․․․․…………………39
<그림 18> 전세계 동시 개봉 지도 ………………‥……………………‥‥․………………………50
<그림 19> 디즈니사의 사업 수행 연혁 ………………‥…………………․․………………………53
<그림 20> Disney의 매출액 ………………‥…………………………………․․․․……………………53
<그림 21> 월트 디즈니 컴패니의 미디어 네트워크 ……………………‥․․……………………57
<그림 22> Disney Channel Japan에서 제작한 어린이 프로그램 “Stitch!" …․․……………59
<그림 23> ESPN on ABC 로고 ………………‥………………………………………․․……………67
<그림 24> ESPN STAR Sports 로고 ………………‥………………………………………………69
<그림 25> SBS ESPN 로고 ………………‥………………………………………………․․…………72
<그림 26> 타임출판사에서 발행하는 잡지들 ………………‥…………………………․․․………78
<그림 27> 아리랑TV 해외 편성표 ………………‥……………………………․…‥………………90
<그림 28> ‘KBS 월드’의 장르별 편성 비율 ………………‥……………………‥‥……………98
<그림 29> SBS MTV 로고 ………………‥………………………………………………‥………109
<그림 30> Nick 채널 로고 ………………‥………………………………………………․․………109
<그림 31> Nick 채널 로고 ………………‥………………………………………………․․………109
<그림 32> SBS E! 로고 ………………‥……………………………………………………………110
<그림 33> ONE TV 로고 ………………‥…………………………………………………․………110
<그림 34> SBS CNBC 로고 ………………‥………………………………………………………111
<그림 35> CJ E&M 채널 현황 ………………‥…………………………………………․․………115
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<그림 36> CJ E&M의 장르별 채널 및 시청 점유율 ………………‥………………………․115
<그림 37> CJ E&M의 해외 진출 현황(2012년 6월 현재) ……………………‥…․․………․116
<그림 38> M 라이브 관련 자료 ………………‥……………………………․………………117
<그림 39> MAMA 관련 자료 ………………‥……………………………․․…․․………………117
<그림 40> Mnet Japan 가입가구 수 추이 ………………‥……………‥․………………118
<그림 41> Mnet Japan 연도별 매출/손익 ………………‥…………‥․………………․…119
<그림 42> 한류 스타를 활용한 프로그램 현지 제작 …․․………………‥……………121
<그림 43> tvN Asia 가입가구 수 예상 실적 ………………․․……………………………123
<그림 44> K-POP 스타 헌트 관련 자료 ………………‥……………………․……………124
<그림 45> <애전영> 녹화 장면 ………………‥…………………․․…………‥․․……………127
<그림 46> <쾌락대본영-서울행> 녹화 장면 ………………‥……………………………128
<그림 47> <전국대학 비보잉 대회> 녹화 장면 ………………‥………………………128
<그림 48> 한류 콘텐츠 현지화 제작물 ………………‥…………………………‥……………131
<그림 49> 현지 마케팅 활동 사례 ………………‥…………………………………‥․…………131
- 7 -
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2. FOX
FOX
170
.
.
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’ .
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’
‘
’
FOX
, ‘
’
FOX
,
6).
FOX ENTERTAINMENT
(
,
)
FOX TV
‘
’
.
2)
(1)
FOX
‘
’
. FOX
FOX, NGC
.
6)
2008
.
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.
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."
,
(2)
FOX
.
.
, FOX
.
.
,
.
3)
FOX
.
FOX
,
,
.
3. FOX International Channel
FOX International Channels(FIC)
FOX, National Geographic Channel(NGC)
.
, HD
FIC
3
37
,
5
7).
1) FIC
FIC
STAR TV
1991
,
FOX, FOXlife,
FX, NGC, Nat Geo Wild, Nat Geo Adventure, STAR sports
. 1991
FIC
.
3. FIC
1991
1996
STAR TV
STAR TV
1998
STAR TV.
2000
STAR TV
Gary David
Christopher
15%
7) Fox international channel : http://www.foxinternationalchannels.com
- 6 -
Star TV
NGC
Q
2001
2002
STAR TV
Channel[V] Korea
Channel[V] Korea
2003
STAR Sports
TV
2003
2004.10
2006.2
2006.3
2006
2008.1
2008.12
CJ
(
CJ E&M)
NGC
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/
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FX
(
(
(
/
)
/
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)
)
(
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)
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CJ E&M
2009
National Geographic Korea
STAR TV
,
,
etc
tvN Asia
FIC
STAR TV
. FIC
Star world
1991
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. STAR movies
STAR world
.
STAR TV
.
STAR TV
. 1996 , STAR TV
. 1998
Gary David
Christopher
STAR TV
15%
.
STAR TV
2000 ,
. 2003
Skylife
. 2003
STAR TV
STAR Sports
Skylife
2003
Skylife
STAR Sports
.
Channel[V]
STAR TV
67%)
2001
6
Dorami Media(
'channel[V]Korea'
channel[V]
2008
2004
.
2006
12
2008
31
National Geographic Channel
Korea
.
NGC
2006 , 2007
2006
8) CJ E&M
Skylife
.
CJ Media(
Nat Geo Wild
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.8)
2 , FIC
t-cast
: http://www.cjenm.com
- 7 -
CJ E&M)
NGC
2006
/
3
)
FOX
.
2008
1
FX
FOXlife
, FIC
(
9).
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tvN(Total Variety Network)
tvN Asia
2009
,
,
.
2) FIC
FIC
㈜
㈜
.
4. FIC
㈜
(2011.12.31.)
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,
TV
,
TV
㈜
(FOX
)
,
FX
TV
·
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TV
·
TV
:
.
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10
PP
CJ E&M(
CJ
)
.
( )
CJ E&M
.
1
,
2
,
. CJ
FIC
3
,
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,
,
( )
5.
.
.
CJ
( )
10)
(2012.10.1.
,
:
, %)
(% )
CJ E & M
N G C I, LLC
9) t-cast
10)
1,554,400
1,554,400
67.00
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765,600
765,600
33.00
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2,320,000
2,320,000
100.00
100.00
http://www.tcast.tv
2012.8.31
- 8 -
㈜
National Geographic Channel DMB
.
TV
Skylife
(Skylife
29 ).
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SD
SK broadband
402 ,
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.
.
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2006
FIC
FOX
Skylife
IPTV
.
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SO
(Skylife
32(HD)/311(SD)).
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(FOX)
'
,
. 2008
2006
3
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1
'FX'
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3
.
,
.
FOX
'F.I.C.J)
10%
21
INTERNATIONAL
.
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’
9
2012
10
CHANNELS
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.
.
.
6.
( )
(2012.10.1.
,
:
, %)
(% )
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538,200
90
90
59,800
59,800
10
10
598,000
598,000
100
100
:
(
FIC
NAT Geo Adventure
6
FOX News Channel, NAT GEO Wild HD,
. Nat Geo Wild
, Nat Geo Adventure
.
11)
KT 2012
11)
2012
( ) )
Skylife
Skylife, Fox News
CJ E&M,
SK
KT
(
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http://tv.olleh.com/renewal_sub/skylife/skylife1.asp
- 9 -
IPTV
IPTV
)
FIC
PP
SO
STAR Sports
2003
, IPTV
.
.
Skylife
STAR TV
Skylife
STAR Sports
.
FOX
.
7.
(2012.8.31
Channel [V] International
STAR
FOX News Channel
FOX News Network LLC
NATGEO Wild HD
NGC Network International LLC
NGC HD
NATGEO ADVENTURE
NARGEO MUSIC
NATGEO WILD
)12)
3)
FOX
.
(1)
FOX
‘
LG U+TV
SKbroadband
055&sid=34|1
12)
13) 2009
’
:
13).
FOX TV
‘
http://www.uplus.co.kr/
http://service.skbroadband.com/plm/goods.asp?prodid=NT00000
(2012.8.31
)
FOX TV
20
.
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!>2009.4.8.,
http://www.digitalgenghis.com/2009/04/blog-post_9665.html.
2011
122
FOX
‘
’
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2539
1
.
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- 10 -
.
(The Simpsons)’, ‘24’, ‘Prison Break’
‘
FOX
’
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’
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FOX
.
UFC
‘
20
.
’
2002
2,500
, ‘
1
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FIC
2004
’
2001
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’
2003
‘POP IDOL'
,
FOX
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‘
’
‘
‘
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’
’
’
.
. 2009
‘
K’
‘
’
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.
3
KBS ‘
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’,
’
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’
FOX
.
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.
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, CJ E&M
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)
.
FOX
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FOX
bctg1=05&subctg2=00.
14)
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15)
, 2011 6 14 , http://www.mediaus.co.kr/news/articleView.html?idxno=18013.
21, 2009 11 13 , http://h21.hani.co.kr/arti/culture/culture_general/26098.html.
16)
.
17)
,
,
,
2
.
- 11 -
Fox LIFE, NG Wild
.19)
18)
.
FOX
FOX LIFE
‘
2009
‘
’
.
CJ E&M
,
(
tvN
,
9
20).
’
,
FIC)
,
CJ
,
, FIC
.
tvN
21)
22).
tvN
2011
K, <K-POP Star Hunt>
.
CJ E&M
(FIC)
tvN
,
,
. 2012
2
12
23).
18)
19) CJ
20)
21)
22)
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8
5
,
2012
.
(
.
(2010 ), p. 5.
(2008).
. 『KBI
』,54, p.40.
100
(FIC
).
,2009.11.21,http://www.hankyung.com/news/app/newsview.php?aid=2009112036551.
<
K>
.
. < K-POP Star Hunt >
, 9
,
,
,
,
20
100
.
100
2
10 (top10)
.
top10
11
,
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.
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”
.
.
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,
(
, Daily 10, 2011.7.24.).
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. ' 10'
, 2012.9.19.).
- 12 -
3. <K-POP
>
FIC
, OAP(On air promotion)
.
FIC
TVN
.
>
FIC
CJ E & M
On style
, Star World
24) FIC
- 13 -
<
24).
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(3)
FIC
2008
’
‘
25).
Fox International Channels
100%
TV
,
,
.
,
,
,
,
TV
VOD
,
,
,
, DVD
B2B26),
B2C27)
,
.
. FOX
,
.
26)
27)
,
.
FOX
25)
,
( ) :
http://www.startv.com
,
FOX
,
(50
.
.
- 14 -
),
.
.
FOX
.
. FOX
.
.
.
FOX
.
.
FOX
,
FOX
,
.
FIC
,
.
.
FIC
.
.
.
FOX
.
CJ E&M
tvN
FIC
. tvN
STAR TV
.
.
FOX
.
.
.
- 15 -
2
1971
(Viacom)
Columbia Broadcasting System, Inc.(
《
I Love Lucy》
. 2010
(Time Warner),
.
CBS)
CBS
(The Walt Disney Company),
(News Corporation)
4
‘Video & Audio Communications’
.
,
.
(Paramount Pictures), MTV, BET
,
,
,
,
,
.
,
6
28).
I. VIACOM
1.
1971
VH-1,
6
4
CBS
. 1970, 80
, MTV
. 1987
,
.
1994
,
.
(
28) naver.com,
.
2006
4
,
2008
,
,
.
google
.
“MTV”
.
7
3
,
3
,
2005
CBS Corporation
20
,
).
.
Viacom
Viacom, MTV, BET, SBS MTV, NICK
“Viacom”
9
6
MTV
MTV
“
2008
.
- 16 -
.
”
“Viacom
”
8. VIACOM
1971
1983
CBS
(
)
.
Warner Communications Inc. Warner Amex Cable Communications.
(joint venture)
1986
.
MTV
.
1987
.
MTV
MTV
.
1994
1996
1998
(Paramount Communications Inc.)
MTV
MTV2(
Nick at Nite
MTVN
)
.
.
.
2000
CBS Corporation
2001
BET
2002
MTV
2004
)
The Suite
1999
2003
.
TV Land(classic television
MTV
.
.
The College Television Network
COMEDY CENTRAL
The New TNN
.
.
Spike TV
.
The College Television Network
mtvU
.
CBS corporation
2005
.
MTVN
GameTrailers, GoCityKids, IFILM, Neopets
MTVN
Logo
.
MTV
MTVN VIVA Media AG
MTVN
.
.
Harmonix, Quizilla, Atom Entertainment, Y2M, and Xfire
MTVN
MTV
Paramount Vantage
Paramount Pictures
DreamWorks LLC.
TV-18
2008
.
.
.
, MGM, Lionsgate
Nickelodeon
EPIX
2009
COLORS
Viacom 18 Media
.
Nickelodeon
Nick Jr.
TeenNick
2010
.
the Teenage Mutant Ninja Turtles
Network 18
BET
.
.
Paramount Pictures
2007
.
.
MTVN
MTVN
2006
.
.
BET J
BET CENTRIC
.
.
Viacom
Harmonix Music Systems
2011
.
. (VIMN)
:
- 17 -
2.
1)
,
CBS
UPN
.
NICK
,
MTV, BET,
.
,
,
,
. CBS
,
,
,
.
9.
CBS(20
),
UPN(18
1
TV
)
: CBS.com
MTV, BET, Nickelodeon,
CBS Enterprises(TV
,
,
(
)
, MTV film, Nickelodeon Movies)
Simon&Schuster
The Excite Network, Hollywood Media,
Nickelodeon Online
Infinity Broadcasting
2)
<
10>
2007
.
.
- 18 -
10.
(
:
)
2005
2006
2007
Media Networks
6,757.8
7,240.9
8,101.4
Filmed Entertainment
3,925.2
4,273.8
5,475.6
9,519.5
11,361.1
13,423.1
:
.
: Viacom, Annual Report 2007
3.
,
.
1)
(Mass Customization)
2001
BET
, 2002
(
)
.
.
2)
+
2000
CBS
MTV,
TV
,
.
,
.
3)
UPN
- 19 -
,
.
,
.
4)
.
.
,
.
4.
21
15
,
.
12
.
7
,
6
.
II.
1. Viacom Media Networks(MTV
)
Viacom Media Networks(2011
MTV
)
TV
Networks
. Viacom Media
Viacom International Media Networks
Communications
. 1985 , Warner
Warner-Amex Satellite Entertainment
,
MTV Networks
. Warner-Amex
TMC
MTV
. Viacom
1985
. Viacom Media Networks
- 20 -
Nickelodeon, MTV, VH1,
66%
, 1986
VIicom International
.
Viacom Media Networks
MTV, MTV2, Nickelodeaon, TV LAND, VH1, SPIKE TV,
Country Music Television, Comedy Central, MTV UTM
Nickelodeon
1
VH1
.
7000
,
1
.
, Viacom Media Networks
.
Viacom Media Networks
TV
,
,
,
.
TV
,
200
550
170
37
7
. VIacom Media Networks
MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS,
Game One and Tr3s: MTV, Musicá y Mas
29).
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MTV
18-38
,
,
(rock)
. MTV
(
,
). MTV
,
,
,
,
.
,
,
,
,
brands)
MTV
,
200
,
,
,
,
(Interbrand)
52
MTV
,
&
, MTV Films
2008
(Best global
30).
1982
. (
MTV
) MTV
MTV HITS, MTV Classic, MTV Base, MTV
Idol, MTV Pulse, MTV2, MTV Brand New, MTV Music, MTV Dance, MTV Rocks,
MTV Jam, mtvU, Tr3s: MTV, Música y Más
31).
- MTV
(MTV:
)
1981
29)
30) SBS MTV
31)
- 21 -
8
1
. MTV
MTV
(Buggles)
Radio Star)'
'
.
1984
,
)
(Video Killed the
MTV,
CBS
, Nickelodeon, VH1(1985
. 2000
CBS
32).
MTV
.
2005
, 2006
1987
VOD,
, MTV
1985
,
, IPTV
.
MTV
,
. 1980
, MTV news
The Week in Rock
.
.
.
MTV
Club MTV,
Remote Control
MTV
,
. 1990
The Real World
Road Rules
그림 5. MTV의 발전과정
32)
33)
- 22 -
33).
- MTV
MTV
. 1981
. 1987
,
MTV
MTV
MTV
. 90
, 94
,
, 95
2001
100
. 2005
MTV
34).
6. MTV
- SBS MTV
MTV
,
2001
,
. 2011
1
. MTV
,
9
SBS
MTV
, SBS
.
SBS MTV
4
7
17
1994
Mnet
12
MTV Asia
MTV
3
34)
- 23 -
Mnet
1995
1999
1
7
Mnet
MTV
.
3
2000
12
31
5
Mnet
2
2001
E&M)
1
1
(
4
. 2001
E&M)
2008
.
2011
1
11
2011
7
2007
10
31
12
C&M
1
1
(
CJ
MTV
SBS
SBS MTV
.
SBS MTV
&
MTV
, SBS MTV
, SBS MTV
35).
CJ
,
SBS MTV
(Non-Stop)
.
11. SBS MTV
1994년
1995년
1999년
2001년
2001년
2008년
12월
4월
1월
1월
7월
MTV Asia 와 Mnet 프로그램 계약
Mnet에서 MTV 프로그램을 저녁시간에 3시간 분량 방영
Mnet과 MTV 전략적 제휴 (1일 5시간으로 확대)
온게임넷에서 MTV 프로그램을 아침시간에 하루 4시간씩 방영(온미디어)
정식채널로 개국함·MTV KOREA 설립·개국과 동시에 24시간 방송.
법인명 MTV Networks로 변경. (2007년까지는 온뮤직네트워크)
한국 SBS 와 미국 Viacom이 합작하여 SBS Viacom 설립 및
2011년 11월
SBS MTV 개국.
방송 개시.
2012년 4월
SBS MTV
,
2012,
POP 20
2)
,
2,
:
,
, SBS MTV K-POP 20, SBS MTV
(SBS MTV
).
(Nickelodeon)
(Nickelodeon,
(Nick)
.
)
The Pinwheel Network
2004
2
!
.
Cyma Zarghami
166
910
. 2011
1
,
‘
’
.
6
9
1
6
10
8 ,
6
.
.
,
36).
35) SBS MTV
36)
- 24 -
TV
,
⓵ nick
1977
Nickkelodeon
The Pinwheel Network<
, 2
1>
. 1979
Nickelodeon
79
Nickelodeon
.
7. The Pinwheel Network
10
10
,
9
.
8
9
4
12
ARTS(Alpha
Television Service,
Enterprise, ABC
1981
8
(Hearst)
100%
ABC
)
Repertory
(ABC Video
·ABC
)
.
1984
1000
.
<
6
. 1985
24
2>
7
Nick at Nite
.
Disney Channel
Network
Cartoon
25
.
8. 1984
1990
Universal Studios
TV
Nickelodeon Studios
,
.
JMA(Joint Marketing Agreement)
. 1994
Help
)
The Big Help(2007
The Big Green
,
. 1995
- 25 -
10
Nick.com
.
.
1999
1
2005
.
Nickelodeon Studios
Nickelodeon
On Sunset studios
. 2009
<
3>
.
Eric Zim
<
(
,
4>
).
9. 2009
10. 2009
⓶ nick
Nick, Nick Jr., Nick At Nite, Nicktoons, TeenNick
.
. Nick
Nick
,
37).
. Nick Jr.
Nick Jr.
.
24
TV
3
7500
(nickjr.com)
.
.
37) http://www.nickpress.com
- 26 -
. Nick At Nite
Nick At Nite
.
.
. Nicktoons
Nicktoons
Nick
24
.
.
6100
.
. TeenNick
TeenNick
24
. 7100
. Nick
,
38).
.
(Nickelodeon Korea)
(Nickelodeon Korea)
SBS
. 2007
4
(
)
2003
1
1
24
,
"
"
2006
3
.
2007
4
(
CJ E&M)
2007
2011
3
2011
1
MTV
2
28
.
.
.
(
11
1
CJ E&M)
,
SBS
TV
SBS
39).
3) CMT
CMT(Country Music Television)
,
,
. CMT
38)
39)
40)
.
,
,
MTV
40).
,
,
- 27 -
,
11. CMT
4) COMEDY CENTRAL
Comedy Central
,
,
,
,
,
,
,
.
,
2006
,
41).
12. CMT
5) SPIKE
(20~40 )
.
,
.
Auction Hunters, Bar Rescue
,
. CSI, CSI
Mysteries, and The Ren & Stimpy Show
42).
13. SPIKE
6) VH1
VH1
MTV
.
Top 20 Video Countdown
,
41)
42)
- 28 -
,
, Unsolved
. VH1
Mob Wives, Basketball Wives, Love & Hip Hop,
Storytellers, Behind The Music, Critics’ Choice Movie Awards, the award-winning
Rock Docs francise
43).
14. VH 1
7) VH1 Classic
VH1 Classic
1960
1990
,
,
.
The Beatles, The Rolling Stones, Tina Turner, Led Zeppelin, Marvin
Gaye, The Who, Stevie Wonder, The Police
(
,
).
15. VH 1 Classic
2. BET Networks
BET(Black Entertainment Television)
. 1980
. BET
,
,
.
TV
,
,
,
7,500
2,380
,
1,825
. BET
HBO
(Showtime)
44).
43)
44)
,
- 29 -
9000
16. Bet Networks
(
)
1) BET
BET
,
,
.
106 & Park, Rap City, Meet
the Faith, College Hill and American Gangster
. BET Awards
BET
. 2001
BET Hip Hop Awards
.
BET
,
,
.
, MVP
,
.
2) CENTRIC
CENTRIC
25
54
, 24
. CENTRIC
BET on Jazz, BET Jazz and BET J
R&B
.
,
.
CENTRIC
,
,
,
,
,
,
.
3) BET Digital Network
BET Digital Network
BET Gospel
BET Hip-Hop
. BET Gospel
2002
. BET
Hip-Hop
.
45).
45)
,
- 30 -
BET
III.
1.
①
LG
.
.
CEO
.
,
.
46)
②
,
CBS
,
.
,
.
,
.
③
,
,
,
.
MTV, Comedy Central
.
.
.
④
.
Addicting games
TV
Shockwave
.
MTV
,
DVD
46) LG
,
,
,
,
. BET
,
/
.
-
-.
- 31 -
.
2.
①
,
.
17.
2009.11.04
- 32 -
2010.04.29
2011.05.13
②
2001
2
670
,
2008
12
31
9,414,812,034
,
.
1,669
6,721,712,232
).
.
2008
12
31
,
.
12.
- 33 -
4
,
.
(
.
2,000,000 (1
1,000,000 (1
: 5,000 )
170,280
163,600
: 5,000 ),
,
.
,
97.82 : 2.18
,
1%
.
.
13.
(
2008
12
31
,
ㆍ
14.
:
.
ㆍ
- 34 -
)
,
.
.
.
.
.
, SNS,
.
,
.
.
.
.
(
)
. MTV, MTV2, Comedy Central,
2~3
.
,
SNS
.
.
- 35 -
VH1
,
.
.
.
.
SBS
MTV
SBS MTV
2011
SBS MTV
11
.
.
MTV
,
<
>
1
.
.
Mnet
K
.
Mnet
SBS MTV
,
.
MTV
.
3
(SONY)
. ‘
.
'sound(
)'
. 1958
sony
'Sonus'
.
‘sony(
(Sony)’
'sonic(
)'
'sonny' , 1950
)’
.
1960
2000
,
(CD),
,
, CD
,
(PlayStation)
,
(VAIO),
. 2000
,
,
,
.
, 1960
·
.
, 1972
. 1987
CBS
. 1990
,
-
,
.
.
,
47)
.
CBS
47),
(Sony Music Entertainment)
(CBS Records)
. 1988
. 2004 BMG
- 36 -
,
,
4
BMG
, MGM
(Distribution)
,
,
(Aiwa)
(Network)
.
.
SPE(Sony Pictures Entertainment)
,
SPE
Pictures Television)
SPT(Sony
.
1. Sony Pictures Entertainment(SPE)
1)
,
5
'
'
.
.
,
.
, 1989
60
'
'
,
'
'
.
,
.
LA
,
'Sony Pictures Image Works'
48).
Sony Pictures Entertainment
Sony Corporation
of America
.
, 159
/
.
Sony Pictures Entertainment
,
.
Pictures Entertainment
. SPE
<
>, <
>, <
>
.
>(1984
48) Sony Pictures Imageworks
Image works
Sony
), <
>, <
. 2008
Sony
>, <
BMG
.
,
>, <
>, <
>, <
>, <
50%
VFX
Sony
Sony picture animation studio
.
. Sony Pictures Entertainment
(http://www.imground.com/644).
- 37 -
2)
(Holdings)
⓵ Motion Pictures and Home Entertainment :
(Sony Pictures)
Motion Pictures and Home Entertainment
Columbia TriStar Motion
Picture Group, Sony Pictures Home Entertainment(SPHE), Sony Pictures Worldwide
Acquisitions (SPWA)
(sonypictures.com).
- Columbia TriStar Motion Picture Group :
(Columbia TriStar Motion Picture Group)49)
12
22
.
.
,
.
.
4,000
67
,
MGM
,
,
Revolution Studios
·
·
·
.
- Sony Pictures Home Entertainment(SPHE) :
(Sony Pictures Home Entertainment)
Disc, DVD, video cassette, UMD
Entertainment)
49) Columbia Pictures
(Joseph Brandt)
Pictures
Blu-ray
.
Sony Wonder
1920
CBC
.
2007
(Sony Music
6
21
SPHE
(Harry Cohn)
(Jack Cohn),
(CBC Sales Corporation)
1924 Columbia
B
1930
(Frank Capra)
1940
(Rita Hayworth)
.
,
.
1950
.
1987
CBS
(CBS Records
Group)
1989
34
.
,
1991
(Sony Pictures Entertainment Company)
.
〈
〉(When Harry Met Sally, 1989)
(James Cameron)
〈
2〉(Terminator 2, 1991)
〈
〉(Wheel of Fortune)
〈
〉(Jeopardy)
.
Columbia Pictures Industries
Sony Pictures
Entertainment)
. 1920
~1950
. 1919
(Jack Cohn),
(Harry Cohn),
(Joe Brandt)
(Cohn-Brandt-Cohn Film Sales)
. 1924 'Columbia
Pictures Corporation'
. 1930
(Walt Disney)
, 1934
. 1968
(Screen Gems)
. 1982
1989
Sony
.
- 38 -
.
- Sony Pictures Worldwide Acquisitions (SPWA) :
Sony Pictures Worldwide Acquisitions(SPWA)
60
. 2010
Acquisitions, Inc
.
·
Worldwide SPE
·
·
6
.
⓶ Sony Pictures Television Group(SPT) :
‘
TV’
SPE
TV
. SPT
Group)
‘
,
TV
TV
’(Columbia TriStar Television
(Screen Gems)
(35,000
)
. SPT
22,000
300
TV
.
SPT
, TV
,
‘2waytraffic’
‘Who Wants to Be a Millionaire?’
SPT
.
, 2008
Adelaide Productions
. 1965
Industries
1984
,
.
Stafford-Enright
Productions, Culver Entertainment, ELP Communications (ELPC)
.
Embassy Row
<Power of 10>
, 2009
Newlywed Game>
1
SPT
2005
GSN
<The
.
‘Four D Productions’
Danny Arnold
1974
1986
Coca-Cola Company
.
Lean-M Producers Center
.
,
SPT
, SPT
2007
2009
2
Merv Griffin Enterprises, Stewart Tele Enterprisesrk
Tuvalu Media
- SPE Networks(SPE
SPT
SPT
Chain Reaction
14
Barris
SPT
2010
3
.
)
SPE
,
(Animax)
. 1998
Animax
TV
·
·
(
·
·
·
)50).
,
50) The Anime Biz, Ian Rowley, with Hiroko Tashiro, Chester Dawson, and Moon Ihlwan,
Business Week, 2005 6 27 .
- 39 -
2010
51).
ANIMAX
.
AXN
, Sony Pictures
Entertainment Networks-Asia(SPENA)
36
, SPENA
TV
1997
, AXN
, AXN ASIA
58
22
,
,
1
,
· AXN
,
· AXN
· AXN
.
· AXN
· AXN
· AXN Sci-Fi
, AXN BEYOND
. AXN
2009
5
203,000,000
60,000,000
AXN· AXN HD · AXN HD+1 · AXN
· AXN
. SPE
. AXN
22
.
SPE
. AXN
20
3
(HD)
.
AXN Asia
100% Sony Pictures Entertainment
Television Networks
. AXN
,
24
TV
Sony Pictures
,
,
,
,
. AXN
CSI, CSI :
, SUPER MODEL ME,
,
(
. AXN
, CSI : NY,
TV
,
),
.
15. AXN
·AXN Adria-Bosnia, Herzegovina, Croatia, Macedonia, Montenegro, Serbia, Slovenia.
·AXN Asia - Brunei, Hong Kong, People's Republic of China, Cambodia, Indonesia,
Laos,
Macau,
Malaysia,
Palau,
Papua
New
Guinea,
Philippines,
Singapore, Sri Lanka, Thailand, Taiwan and Vietnam.
·AXN Beyond - Malaysia, Philippines, Hong Kong, Singapore, Indonesia, Thailand.
(
, 2012
BeTV
4
2
)
·AXN Black - Portugal.
·AXN Brazil - Brazil.
·AXN Crime - Bulgaria, Czech Republic, Hungary, Poland, Romania. Slovakia.
·AXN Europe -Austria, Bulgaria, Czech Republic, Germany, Hungary, Italy, Moldova,
Poland, Portugal, Romania, Slovakia, Spain and Switzerland.
·AXN India - Bangladesh, Bhutan, India, Maldives, Nepal.
·AXN Japan - Japan as part of the SKY PerfecTV! platform.
·AXN Korea - South Korea.
·AXN Central & South America - Mexico, Colombia, Venezuela, Argentina, Chile,
Ecuador,
Panama,
El
Salvador,
Costa
Rica,
Guatemala,
Honduras,
Nicaragua, Peru, Bolivia, Paraguay,Uruguay and Dominican Republic.
·AXN Pakistan - Afghanistan, Pakistan, Bangladesh, Tajikistan and Iran.
51) Animax-Asia official website
- 40 -
·AXN Portugal - Portugal.
·AXN Sci Fi - Bulgaria, Czech Rep., Hungary, Italy, Poland, Romania, Slovakia, Russia,
Ukraine & Kazakhstan.
·AXN Spin HD - Poland.
·AXN White - Portugal, Spain
·AXN Mystery - Japan as part of the SKY PerfecTV! platform
·AXN Movies - Canada(
/
HD
)
Cine Sony Television, SET One, SET Max, SET PIX, SAB TV,
(
HD
), 3net(
,
)
(Crackle)
.
YouTube, Hulu, Dailymotion
.
DirecTV
GSN
Movie Channel, Sony Spin
SPT
,
,
,
,
,
, The Minisode Network,
Men&Movies, Movies4Men, Sony Aath, Sony
SPE
.
(SONY ENTERTAINMENT TELEVISION)
,
SPT
,
,
,
,
,
,
,
,
.
.
ONE
PIX
Pictures
PIX Thriller
Sony
.
- Sony Pictures Entertainment Network-Asia(SPENA)
SPE
Networks
SPENA
Asia(SPENA)
Sony Pictures
1997
.
100%
AXN, beTV,
Animax, Sony Entertainment Television, ONE
. AXN
5
24
2
, beTV
, Sony Entertainment Television
VOD
,
‘wickedly juicy’
. Animax
, ONE
,
.
2. SONY
SPE
.
Skylife
MPP
‘
41
,
, AXN Korea
CU
.
, MBC
’
SPE
,
(enewsworld.mnet.com).
- 41 -
,
,
, Sony Pictures
Entertainment
,
.
1)
(Animax Korea)
(SPTI: Sony Pictures
Television International)
2006
,
4
29
52).
,
( )
,
51%
49%(25
1 1
)
,
42
,
.
16.
( )
(% )
51
A X N Investm en t In c.
49
100
:
2) AXN
AXN
2005
.
,
3
PP
.
(
AXN
)
.
AXN
.
Sony Pictures Entertainment Network 는 2005년 위성방송 사업자 스카이라이프를 통해
AXN 채널을 진출 시킨 이후, 2008년 11월 IPTV 사업자인 KT Qook TV, 그 후 LG
myLGtv와 SK broad&tv, 그리고 스카이라이프에 아시아에서 최초로 AXN HD 채널을 진입
시키면서, 한국 내 HD 유료방송 플랫폼 시장 공략에 성과를 보였다. AXN채널은 재전송 채
널 당시 미드의 대표주자인 CSI 시리즈 와 미국 현지 최장수 프로그램 LAW & ORDER 를
선보였다.
, AXN
52)
CU Media53)
6
2011
4
5 50
.
50
PP
,
, 10
.
20
1 9
,
,
,
,
,
24
.
53) 수도권 최대 규모의 복수종합유선방송사업자(MSO) 인 C&M케이블의 최대주주로 있는 종합 엔터
테인먼트 복수방송채널사용사업자(MPP)이다. 이 회사는 YTN 소속이라 할 수 있는데 참고로 이 기업
의 채널은 IPTV에서는 전원 미송출한다. 현재 6개의 채널이 있는데 4개가 정규방송 중인 것으로 알
려져 있다. 채널 목록은 아래에 나타나고 있는 참고자료와 같다. 총 1500만 시청가구를 확보하고 있
다. CU미디어는 막강한 컨텐츠 보급능력으로 지속적으로 성장하는 중이다. 이 회사의 목표로는 24시
간 온 가족이 즐길 수 있는 패밀리채널을 제공하는 것이라고 소개되고 있다. CU미디어는 자회사와 관
련하여 협력사들 간의 partnership을 돈독히 하기 위해 Media planning을 기반으로 Ads mix와 패키
- 42 -
,
. CU
(
YTN
TV,
)
YTN
,
(MPP)
AXN
2005
SK
IHQ
.
(SPE)
AXN
SPT
AXN
54).
100%
49%
CU
, 2012
. AXN Korea
Cu
10
51% , SPT
TV
200
1000 ,
.
80%,
20%
AXN
,
.
1997
(SPTI)
,
AXN
,
,
,
, AXN
44
.
AXN
.
18
PP
, XTM
, AXN
,
(AXN Korea
2012
).
,
<
.
<
<
>
.
<
( The Firm)'
7
4
>,
,
, SF,
>, <
>, <
.
>
AXN
,
,
,
>
'
2012
55).
지 판매방법을 통해 신 광고시장에 새로운 마케팅 솔루션을 제시하였다. 이 밖에도 고객만족도를 높
일 수 있는 다양한 방법을 연구하여 미디어 시장의 새로운 패러다임을 열어가고 있는 기업이다. 또한
CU 미디어는 위에서 언급한 것과 같이 YTN미디어가 이 기업의 전신이라 할 수 있으며 과거 YTN미
디어에서 사명을 바꾼 것으로 알려져 있다. 이는 YTN의 오락채널 사업을 SK텔레콤 계열의 CU미디어
에 넘기면서 변경된 것으로 볼 수 있는데, 이러한 합병으로 인해 CU미디어는 오락전문채널 코미디
TV, 드라마전문채널 드라맥스와 연예정보채널 Y-STAR를 거느린 종합엔터테인먼트 MPP로서 위상을
높이게 됐다. 또 각 채널별 장점을 접목해 제작, 홍보 및 마케팅에 있어서도 상승효과를 기대할 수 있
게 되었다.
54) CU미디어와 소니 픽처스 텔레비전이 합작으로 설립한 AXN코리아(대표 전용주)가 20일 오전 11
시 서울 강남구 역삼동에 위치한 리츠칼튼호텔에서 론칭 이벤트를 갖고 글로벌 미드 채널 AXN의 론
칭을 공식 선언했다. AXN 코리아는 이날 행사에서 AXN을 고품격 엔터테인먼트, 고화질(Full HD) 서
비스, 프리미엄 콘텐츠를 제공하는 글로벌 미드 채널로 표방하고 그와 동시에 최신 해외 인기시리즈
의 시차 최소화 및 기대작의 독점 편성 계획 등을 밝혔다. AXN 코리아 전용주 대표이사는 AXN은
지금까지와는 차원이 다른 글로벌 미드 채널이 될 것 이라며 CU 미디어의 콘텐츠 기획력, 소니 픽처
스 텔레비전의 글로벌 네트워크라는 힘을 모아 방송 콘텐츠의 질과 기획력 향상은 물론, 국내 미디어
산업에 기여할 수 있도록 각고의 노력을 아끼지 않을 것 이라고 했다. 이날 함께 자리한 소니 픽처스
텔레비전 리키 아우는 AXN 아시아는 이미 아시아 최고의 유료 액션 어드벤처 채널로 입증되었다 며
CU미디어가 가진 한국에 대한 전문지식과 AXN의 글로벌 경험을 토대로 AXN코리아는 가장 성공적
인 채널 브랜드로 성공할 것 런칭에 대한 기대감을 밝혔다(출처: MTN 뉴스).
55)
30
' 7
'
45
201
- 43 -
18.
AXN KOREA
.
17. AXN KOREA
'AXN, CBS
'AXN,
'
2'
TV
'
'AXN, BBC
'AXN,
'
'
'
'
‘
'AXN, 21
‘
'
’
'
'AXN,
'
' 29
'
'AXN, ABC
'
!'
'
3
'
’ 27
4
(Disney)
(The Walt Disney Company) (
)
·
'
·
·
·
·
'
'
·
'
(
CU
.
)'
"
(Ricky Ow)
'
',
”,
http://sports.chosun.com/news/ntype.htm?id
=201208310100241940020913&servicedate=20120831).
- 44 -
. '
. (
,
)
"
, 2012-08-31
'
AXN
-
(Ang Hui Keng)
(“AXN
'
.
(
)
.
.
500
100
,
40
56).
1.
1923
10
16
(Disney Brother Studio)
, 1953
(Buena Vista Pictures Distribution)
.
.
“
(The Walt Disney Company)”
1985
57).
.
(
,
,
,
)
.
11
,
,
,
(
(
),
,
)
58).
20
.
·TV·
·
·
,
, MP3, Ipod
.
,
56)
,
,
Wikipedia,
57)
58)
“
10
.
”, “
”, “
.
.
,
”, “
.
(The Walt Disney Company)
: http://disney.go.com/
- 45 -
”
, KOCCA
Google
,
Naver
9
Copyrightⓒ KOCCA.
'
,
(One Source Multi Use)'
.
,
. 2011
. 2011
70
59).
19.
1923년 10월 16일
월트 디즈니는 앨리스 코미디 시리즈를 제작하기 위해 M.J. 윙클러와 계약
을 맺음. 이것이 디즈니 미디어 컴패니의 시초가 됨.
1955년 7월 17일
디즈니랜드가 개관함.
1994년 12월 5일
디즈니 인터렉티브가 개설됨.
1983년 4월 18일
하루에 18시간 편성/방영되는 디즈니 채널이 공식 송출됨.
1995년 7월 31일
디즈니가 Capital Cities/ABC를 인수하기로 함 ($19 billion).
1995년 10월 1일
디즈니 채널이 최초로 영국에서 운영됨.
2001년 10월 24일
디즈니가 Fox Family 채널을 인수하여 ABC 패밀리로 개칭함.
1995년 9월 1일
1996년 2월 9일
2001년 11월 1일
2002년 4월 9일
2006년 5월 5일
2011년 7월 1-11일
디즈니 온라인(디즈니 인터렉티브 사업 부문의 일부)이 개설됨.
디즈니가 FCC의 허가를 받아 Capital Cities/ABC를 공식 인수함.
Baby Einstein을 인수함.
한국과 재송신 계약을 완료함.
완료함
Pixar Animation Studios를 인수함.
한국 내 디즈니채널 코리아와 디즈니 주니어 코리아가 최초로 설립됨.
설립됨.
- 46 -
,
2000
2011
2009
409
,
,
88
60).
20. D isney
(
45000
9000
40000
8000
35000
7000
30000
6000
25000
5000
20000
4000
15000
3000
10000
2000
5000
1000
0
2002
2003
2004
2005
2006
2007
2008
2009
2010
0
2011
,
46%
70%
.
2002
Disney
ABC
3
ESPN
61).
&
.
: 1M $ )
,
29%
2002
.
,
2
.
2004
,
.
16%
.
7%
.
,
(Interactive Media)
.
(parks and resorts)
,
,
60) Disney annual report, wipedia
61)
, 2012.3.KOCCA
- 47 -
,
,
,
18. D isney
(
/
: 1M $)
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
9,733
10,941
11,778
13,207
14,368
15,046
15,857
16,209
17,162
18,714
6,691
6,412
7,750
9,023
9,925
10,626
11,504
10,667
10,761
11,797
6,465
7,364
8,713
7,587
7,529
7,491
7,348
6,136
6,701
6,351
2,440
2,344
2,511
2,127
2,193
2,347
2,415
2,425
2,678
3,049
-
-
-
-
-
-
719
712
761
982
25,329
27,061
30,752
31,374
33,747
35,510
37,843
36,149
38,063
40,893
.
8
17
30
,
,
ABC
, 10
ABC
, ESPN, A&E,
11
13
,
,
, ESPN.com, NFL.com
17
62).
: Disney. Annual Report 2000~2011, wikipedia
,
1996
.
ABC
ABC
,
3
,
1997
,
,
77
4
1996
ESPN, Disney Channel,
100
TV
(ABC)
19. D isney
- D isney Brothers
1928
- ‘M ickey M ouse’
1955
-
1983
-
1996
- Sports
‘D isneyland’
(ES PN , H istory C hannel
D isneyland
‘
(A BC T V N etw ork
(A naheim A ngels
)
62) Bagdikian, 2004/2009, p. 70
- 48 -
)
. 1995
,
.
1923
,
)
1998
- C ruse Line Business
2004
- C om cast
2006
-Pixar
- MVNO
2007
-
‘C lub Penguin’
2008
-
MVNO
2009
- N BC
660
(74
$)
(M obile E SPN /D isney M obile)
Fox
‘H ulu.com ’
: Disney
1997
1995
2007
,
ABC
. 1997
2007
10
65
150
.
1997
178
2007
1997
20
53.4%
2007
.
1997
75.3%
273
9
58
7
190.0%
2007
17
,
.
.
20. D isney
1997
89.6%
10.4%
-
-
1998
89.1%
10.9%
-
-
1999
83.8%
9.3%
4.4%
2.5%
2000
85.7%
8.5%
3.8%
1.9%
2001
83.0%
10.3%
4.9%
1.8%
2002
82.0%
10.8%
5.2%
2.0%
2003
81.7%
11.7%
4.9%
1.6%
2004
78.1%
15.4%
5.0%
1.5%
2005
77.6%
16.3%
4.5%
1.5%
2006
77.5%
15.4%
5.6%
1.6%
2007
76.8%
16.6%
4.9%
1.7%
: Disney Annual Report 2000~2009
2.
- 49 -
.
,
– Disney/ABC
ESPN-
.
Disney/ABC
,
. ABC
, ABC
, ABC
Worldwide, ABC
, Disney/ABC
, Disney Channels
, 'SOAPnet',
Disney Media Distribution
.
ABC
'ESPN'
ESPN
80
63).
10
71
.
64).
A&E
.
,
,
,
,
.
21.
: http://thewaltdisneycompany.com/disney-companies/media-networks
63) http://thewaltdisneycompany.com
64) http://thewaltdisneycompany.com
- 50 -
,
1)
(Disney Channels Worldwide)
(Disney Channels Worldwide)
,
-ABC
. 1983
(Disney
6
Channel,
Disney
Cinemagic, Hungama and Radio Disney).
Junior,
Disney
XD,
Disney
DisneyJunior.com,
Disney
(Multi Platform)
(DisneyXD.com,
Channel.com and RadioDisney.com)
.
.
(Disney Channel)
.
, Disney Media Distribution
. ‘
’
90
,
.
169
35
.
9 -14
2 -5
,
.
TV
,
. 2010
11
20 ,
19
.
Disney Channel, Disney XD,
Disney Junior, Disney Cinemagic, Hungama TV, Radio Disney
ABC, ABC Family, Disney Junior, Disney XD, Soapnet
,
.
. Disney XD
Disney XD(Disney Xtreme Digital)
7
.
14
Toon Disney
,
. 2009
2
13
,
65).
.
,
Disney XD
.
65) Disney XD Set to Launch on TV and Online, Targeted News Service, HighBeam
Research, 2009 1 7
- 51 -
. Disney Junior
2010
5
26
Disney-ABC Television Group
24
‘Disney Junior’
.
23
2012
,
Disney XD
(Nick Jr.)
SOAPnet
.
PBS Kids Sprout
66).
. Disney Junior
Disney-ABC Television Groupdl
SOAPnet
. SOAPnet
.
, VOD
2)
:
.
,
,
.
“
,
,
”
.
67).
1995
, 1997
1996
, 1998
, 1999
, 2001
.
‘
’
68).
⓵
(
.
,
.
66) PreSchool Programs Replace SOAPnet, New York Times, 2010.5.27
67)
: http://thewaltdisneycompany.com
68)
: http://www.disneychannel.com
2. http://www.animationmagazine.net/tv/disneys-stitch-big-in-japan
- 52 -
3
)
, 2000
.
“
”
,
“
!”
,
.
“
.
”
69).
2004
.
Andy Bird
“
”
“
”
.
"Stitch!"(
)
(Lilo)
(Yuna)
.
“
”
“
”
,
22. Disney Channel Japan
“Stitch!”
.
2002
“
”
. 2008
1
2011
2009
3
10
2010
3
,
,
&
10
2009
6
2
2010
.
,
DVD
,
.
,
.
,
.
. ABC
“
”
.
,
“
”
“
.
”
.
.
69)
, 2012.3.ㆍKOCCA
- 53 -
3
,
7
,
.
,
.
,
. 2015
12
,
‘
“
’
”
.
70).
,
.
,
,
,
,
,
,
,
9
.
,
. 2011
,
71).
⓶
. NTT
10
,
.
.
.
2004
. 2011
2 ,
,
“
3
:
”
,
.
⓷
100%
100%
.
,
,
.
. ABC
ESPN, ESPN2
,
,
NHL
70) Chairman, Walt Disney International Andy Bird
, <
>
2012.3, KOCCA
71)
: http://biz.chosun.com/site/data/html_dir/2011/06/28/2011062802288.html
- 54 -
,
,
,
. ESPN News
2008,
24
,
MBC ESPN
MBC
.
3)
:
10
,
.
72)
2011
73).
‘
100%
’
7
‘
’
SVOD
. SK telecom
51%
(Television Media Korea)
2010
49%
5
,
74).
100%
(
).
.
6
14
‘
, 2
7
’
2011
7
1
7
‘
11
,
’
.
2002
(
)
75)
76).
IPTV,
, HD
,
SD
(on-demand)
77).
(
,
,
,
,
)
IPTV
,
,
.
,
,
,
. IPTV
,
,
2012
,
8
TV
,
,
900
72)
,
,
.
73) Disney Channels Worldwide
(Multi
channel penetration)
.
74) Korea Times
: http://www.koreatimes.co.kr/www/news/art/2011/07/201_90103.html
75)
TV
TV
SO(System Operator:
,
TV
)
,
.
78
4
,
76) Korea Times
77)
.
.
53
10%
: http://www.koreatimes.co.kr/www/news/art/2011/07/201_90103.html
http://www.disney.co.kr/channel
- 55 -
.
,
,
,
,
.
.
.
21.
,
,
,
,
!
,
,
!
,
:
,
,
,
,
,
,
,
:
,
,
,
!
,
,
,
,
,
,
5,
,
,
,
,
,
,
,
,
,
,
,
,
-E,
1·2,
,
1·2,
3
,
1·2,
,
,
,
,
,
,
1·2,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
1·2·3,
,
,
,
,
1·2, 16
,
,
1·2,
,
It's
,
&
,
,
,
,
- 56 -
,
,
,
,
,
,
,
,
, 101
1·2,
,
,
.
.
.
.
,
,
,
.
,
. 2011
4600
61
15 5300
87.2%
78).
,
.
.
“
.
”
79)
/
.
5
(ESPN)
ESPN(Entertainment and Sports Programming Network)
50
.
.
. ESPN
,
,
80%
, LA
ABC Inc.
.
ABC Inc.
78) http://www.moneyweek.co.kr/news/mwView.php?no=2012090712118024170
79) http://www.moneyweek.co.kr/news/mwView.php?no=2012090712118024170
- 57 -
Walt
Disney
Walt Disney
.
ESPN
20%
Hearst Corporation
.
ESPN
8
24
(ESPN, ESPN2, ESPNEWS, ESPNU, ESPN
Classic, ESPN Deportes, ESPN 3D)
5
HD
ESPNU, ESPNEWS, ESPN Deportes)
International (48
(
,
,
.
,
,
,
,
,
TV, ESPN
,
), ESPN
), ESPN.com (
,
, ESPN Enterprises, ESPNHS,
.
WatchESPN (
ESPN
)
ESPN3 (
)
16
ESPN
,
), ESPN
espnW
(ESPN, ESPN2,
.
,
, Xbox
ESPN
200
24
65
.
1.
1) ESPN
ESPN
Bill Rasmussen
Eagan
1979
9
,
Scott Rasmussen
7
. ESPN
. 1982
ESPN
. 1983
NBA
NBA
(USFL)
3
ESPN
,
. 1985
7
ABC
ESPN
15
ESPN Sports Update
2005
5
30
. 1987
. NFL
ESPN
National
TV
.
1990
ESPN
. ESPN Sunday Night Football
19
ESPN
.
18/58
Football League
Ed
USA Network
1984
. USFL
Aetna
40
- 58 -
.
2011
. 1990
, ESPN
.
Peter Gammons (
), David Aldridge (
), Chris Mortensen (
ESPN
), Al Morganti (
), and Mel Kiper, Jr. (NFL
)
.
Andrea Kremer, Ed Werder, Mark Schwartz, Greg Garber
1990
2000
. 1992
,
. ESPN2
Kolber
1993
1
. 1994
ESPN Sports Poll
.
Mike Tirico
ESPN
ESPN Classic
ESPNews
.
720p HD
. Bristol
2001
3
LA
20
HD
. ESPN
4:3
ESPN
Classic Sports Network
,
ESPNHD
.
Standard Definition
HD
.
2005
.
5
ESPN
3D TV
ESP 3D
80).
FIFA
.
3D
ESPN
.
.
24
2011
2011
1
10
81).
.
2
177
ESPN
.
2) ESPN
ABC / ESPN
⓵ ESPN
Walt Disney, Hearst
80) http://espn.go.com/
81) http://en.wikipedia.org/wiki/ESPN
- 59 -
3D
14
3D
273
1
2010
ESPN
BCS National Championship
17.8%
2010
100
.
ESPN
Suzy
.
. 1996
ESPN
ESPN Radio
Keith Olbermann
SportsNite
Chilton
1
.
1984
ABC
ESPN
Getty Oil
). ABC
(Getty Oil
80%
Nabisco
20%
Hearst
Cities/ABC
.
190
Nabisco
. 1986 , ABC
Capital Cities Communication
,
1996
ESPN
.
35
Walt Disney
ABC
ESPN
Capital
80%
.
ESPN
Walt Disney (80%)
Hearst
(20%)
Disney
.
. 2008
ESPN
“Disney
⓶ ESPN
.
.
ABC Sports
CBS Sports
NBC Sports
ABC Sports
ABC
1961
.
. 1984
. 1
ABC
,
, ESPN
Disney
ABC
ESPN
ABC Sports
ABC Sports
.
, ABC Sports
ESPN
1996
Steve Bornstein
,
ABC
Capital Cities Communications
ESPN
ESPN
.
ESPN
Barron's Magazine
40%
”82)
ESPN
ABC
.
,
.
, ESPN
(ABC
). ABC
ESPN
, ESPN TV
ABC
. ABC
,
ESPN
ABC
. ABC
ESPN
ESPN
.
(
)
.
ESPN
ABC Sports
2006
ABC Sports
ESPN
.
2006
ABC Sports
ESPN
. ESPN on ABC
, ABC
82) http://en.wikipedia.org/wiki/History_of_ESPN
- 60 -
ESPN
.
ABC Sports
. ABC Sports
.
ESPN
ESPN
,
,
ABC Sports
2006
8
United States Championship Game in the Little League World Series
26
.
23. ESPN on ABC
,
ESPN
. ESPN
ABC
ESPN
Hearst
ABC
Hearst
, ESPN on ABC
ESPN
.
2. ESPN
1) ESPN International
ESPN International
,
,
ESPN
,
,
ESPN
,
,
(EMEA
(18
35
,
,
. 1990
ESPN International
,
.
⓵
),
: ESPN in America and Europe
- 61 -
,
),
ESPN
TSN
. Labatt
8
Bell Media
ESPN
2000
. 2004
Sports Network
. 2009
Labatt
Interbrew
.
2001
RDS
ESPN
North American
, ESPN Classic
ESPN
Barclays Premier League
46
3
,
.
Barclays Premier League
Setanta Sports GB
ESPN
⓶
23
.
: ESPN in Asia Pacific
ESPN
.
ESPNCricinfo.com
, ESPNFC, ESPNScrum.com,
ESPNfootytips.com,
.
ESPN
ESPN
JSB ESPN
NBA China
. ESPN
(
,
,
ESPN
ESPN
).
STAR TV
.
ESPN
STAT Sports
50 50
.
⓷ ESPN STAR Sports
ESPN STAR Sports
)
Walt Disney(ESPN
ESPN International
News Corporation Ltd.(News Corp.
International Channels
)
50
STAR Sports
50
Sports
. ESPN STAR
28
)
24
(25
.
24. ESPN STAR Sports
- 62 -
Fox
TV
3
ESPN Star Sports
ESPN
China,
ESPN
Hong
Kong,
ESPN
India, ESPN Malaysia, ESPN Philippines, ESPN Indonesia, ESPN SEA, ESPN SEA 2,
ESPN Taiwan, SBS ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong,
STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2,
STAR Sports Taiwan, STAR Sports Indonesia, STAR Cricket, ESPNEWS, ESPN HD
(Malaysia), ESPN HD (SEA), ESPN HD (Taiwan), ESPN HD (India), STAR Cricket HD,
ESPN Player (Singapore), ESPN Player (Hong Kong)
ESPN Player (Malaysia)
.
.
ESPN STAR Sports
,
. ESPN
STAR Sports
. TV
(ESPN,
STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD),
(ESPN Player),
(espnstar.com, mobileESPN)
Management Group
15
Event
.
54
.
ESPN STAR Sports
73000
.
,
,
,
,
650
.
ESPN STAR Sports
,
.
, ESPN STAR Sports
. ESPN Player
,
,
.
espnstar.com, espnstar.com.my, espnstar.com.cn
espnstar.com.tw
,
. mobileESPN
on-demand
.
mobileESPN
3G
- 63 -
.
, ESPN STAR Sports
Event Management Group (EMG)
. EMG
,
,
,
. EMG
,
,
KIA X Games Asia,
Achilles Formula Drift Asian Series, Tiger Street Football, Resorts World Martial
Combat, Standard Chartered Men’s Junior Hockey World Cup 2009, Mission Foods
World Netball Championship 2011
11
the Guinness World Series of Pool
1000
.
ESPN
Sports
STAR
.
, 2012
6
6
News Corp.
ESPN
ESPN STAR Sports
83).
50%
ESPN STAR Sports
.
News Corp.
News Corp.
STAR Sports
ESPN
,
ESPN
.
3. ESPN
1994
TV(
SBS
)
,
ESPN
.
,
.
MBC
TV
,
ESPN
ESPN
.
1)
MBC ESPN
MBC ESPN
MBC
. 2001
ESPN STAR SPORTS
.
MBC
MBC ESPN
ESPN
40% (1
. MBC ESPN
), ESPN STAR Sports
28% (70
.
)
33.3%
83) http://www.newscorp.com/news/news_532.html
- 64 -
28%
.
32%
. MBC
180
.
ESPN STAR Sports
ESPN
,
2001
,
200
.
MBC ESPN
MLB
MLB
. MBC
4
. MBC
MLB
800
800
. MLB
MBC
MLB
.
MBC
, MLB
.
.
ESPN STAR Sports
MBC
.
MBC
ESPN STAR Sports
2000
11
MLB
.
MBC
"
MBC
ESPN
"
84).
MBC
MBC ESPN
. MBC ESPN
Night Baseball
S-Zone
K-Zone
,
ESPN
Sunday
,
)
6
ESPN
.
(
. 2010
ESPN
ESPN STAR Sports
MBC
Sunday Night Baseball
MBC
MBC
.
2) SBS ESPN
SBS ESPN
SBS
. SBS
SBS Golf, SBS ESPN, SBS Plus, SBS E!
(MPP: Multiple Program Provider)
,
,
,
. SBS
4
(PP)
,
TV,
84) 한국경제 2000.12.05
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=102&oid=015&aid=0000309013
- 65 -
SkyLife
,
DMB
SBS Golf
.
2000
PGA,
,
,
. SBS ESPN
ESPN
. SBS Plus
SBS E!
20-30
.
SBS ESPN
2010
6
ESPN STAR Sports
ESPN STAR Sports
12
1
MBC
SBS
.
SBS ESPN
SBS
.
2012
ESPN
SBS ESPN
.
25. SBS ESPN
SBS ESPN
,
.
(
(IPTV),
) 94 (HD) ․ 201 (SD), B TV(IPTV) 41 , U+ TV(IPTV) 50 ,
TV(IPTV) 58 , tu(
DMB) 14
SBS ESPN
,
), FIFA
SBS ESPN
.
),
, NBA(
), NHL(
)
EPL(
1, AFC(
), NCAA(
),
), FIG(
․
.
,
(
)
NFL(
DMB
),
, PGA․LPGA
, ISU(
)
, BWF(
․
․
, M-1
,
.
,
,
,
,
.
,
.
2012
10
1
10
7
SBS ESPN
0.28%
. MBC
.85) 2012
85) http://www.agbnielsen.co.kr/
- 66 -
MBC
SBS
. SBS
SBS ESPN
2012
51%
86).
Sports
ESPN STAR
33.3%
.
SBS
SBS ESPN
ESPN
. 1995
TV
TV
.
TV
,
K-
,
.
ESPN
. SBS
2000
TV
.
SBS
3
TV
SBS
SBS SPORTS
.
,
.
,
ESPN
.
ESPN STAR Sports
News Corp.
SBS ESPN
.
.
6
(Time Warner)
(Time Warner Inc.)
. 90
.
1
2000
AOL
,
,
.
2
.
‘
(localization)
’ ,
‘
’
.
.
.
‘
’
,
.
86) http://dart.fss.or.kr/dsaf001/main.do?rcpNo=20120814000991
- 67 -
,
87).
I.
1989
Time
Warner Communication
.
.
'
'
TV
, '
' '
' '
'HBO',
'
'
1995
38
', '
'
'CNN'
'
'
.
2001
1
'
'
.1985
'AOL'
'
' '
'ICQ'
(AOL)'
' '
'
' '
.
,
'AOL-
'
'
AOL
'
'
.
'
2003
,
9
AOL-
.
,
88)
,
,
,
.
1)
,
System(TBS)
8
TV
1996
TBS Superstation
,
Cartoon Network
1976
3 5
,
88) AOL-
6
.
12
(wikipedia),
.
7
Turner Television
Turner Classic Movies
,
87)
’,
.
7 7
Network
TBS
Turner Broadcasting
.
‘
’, ‘
.
AOL
(Google),
RISS, KISS
,
.
’, ‘
,
(naver),
(daum)
,
’ ‘
.
- 68 -
(CATV)
1
24
(CATV)
International
CNN+(
CNN News
), CNN Turk(
CNN
)
,
www. cnn.com
.
TBS
4
.
22. TBS
News
89)
Entertainment
Interactive/broadband
CartoonNetwork.com
TBS HD
CNN.com
TNT
HLNtv.com
TNT HD
HLN
CNN Airport Network
CNN International
TCM
truTV
NBA TV
iReport.com
Cartoon Network
TBS.com
Boomerang
TCM.com
Adult Swim
TNT.tv
WPCH-TV
The
Animation
AdultSwim.com
TBS
CNN
.
CW
truTV.com
Television
TheSmokingGun.com
Network
bleacherreport.com
Home Box Office(HBO)
HBO
Cinemax
TV
.
,
,
,
3 5 7
45
.
1 2
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,
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.
.
,
.
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(
TV
)
,
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,
.
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.
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.
2011
,
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, ‘game of thrones(
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. 2010
1400
TV
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'HBO GO'
, HBO
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.
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,
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,
,
, TV
.
Warner Bros., New Line Cinema
.
, TV
,
,
,
.
Bros. Pictures
Warner
Warner Bros. Television
International Television
, Warner Bros.
Channel 4
TV
.
“
“
(Superman)”, “
(V For Vendetta)”, “
(Friends)”, “
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(The
Lord
Notebook)”, “
“
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(Destination)”
OfThe
“
.
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(Butterfly Effect)”,“
,
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(Gilmore girls)”
(Austin Powers)”
(Harry Potter)”
Rings)”
, “
,
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(Blade)”, “
(I Am Sam)”,
(Magnolia)”,
“
(The
.
3)
Time Warner Cable
.
34
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FOX
CBS
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,
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.
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,
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.
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.
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.
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.
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100
,
,
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.
.
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. Southern Progress Corporation
7
.
.
110
1946
.
50
.
《
Fortune》《
Money》(1972),
《
Life》《
《
Time》
Sports Illustrated》(1954), 《
People》(1974)
.
Style
Entertainment, Lifestyle, Luxury Portfolio, News/Business/Sports, International
.
26.
- 71 -
&
5)
.
.
'
(Warner Music Group)
'
.
2003
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Bros. Record, Warner International
,
.
,
.
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Group),
(Warner Music
(Sony Music Entertainment), EMI
Recorded Music), BMG
(EMI
(BMG Entertainment)
5
.
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2000
.
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M&A
. M&A
,
- 72 -
-
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2007
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159
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, 2000.
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,
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2005
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2006
)
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15,955
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11,924
10,625
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10,113
10,270
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4,952
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Time Warner. Annual Report 2007
92)
III.
.
.
.
.
.
.
·
4
“
1
”
”
“
.
,
.
1. Turner Broadcasting System, Inc
92) 「
」,
, 2008.
- 74 -
TBS
TBS
TNT
.
CNN
.
1) CNN
1980
6
1
,
.
. CNN
3
(NBC, ABC, CBS)
.
'
'
24
,
.
,
,
,7
.
CNN+, CNN Turk(
)
, IPTV
. 200
10
Sogecable
.
Dogan Media Group
.
30
. 2003
CNNj
,
CNN-IBN
.
Global News Network
24
2) Cartoon Network
Cartoon Network
.
1993
14
4 7
.
,
1994
5
,
,
,
,
.
,
,
,
.
1997
4
.
90
CartoonNetwork Korea
.
3) Boomerang
2000
,
2004
Boomerang
,
,
,
, 2005
.
,
,
.
4) POGO
- 75 -
,
,
,
.
5) Cartoonit
Cartoonit
.
6) Cartoon Network too
2006
, Cartoon Network
-
.
7) Adult Swim
Cartoon Network
, 2006
.
18-34
,
.
,
,
,
,
,
,
,
,
.
8) BOING
2-14
24
. BOING
Turner
Mediaset
.
9) Turner Classic Movies
1999
,
,
. 13
3
9
.
10) Nuts TV
Nuts TV
Nuts
, 2008
1
. 2009
1
2007
9
. IPC Media
.
11) CETV(China Entertainment Television)
- 76 -
, 8
24
Turner
TOM Group
TV
.
. TBS Networks
36%
.
2. Home Box Office Inc.
Home Box Office
HBO
. HBO
Cinemax
.
HBO
5-6
HBO
.
,
.
150
HBO
HBO
50
HBO
HBO
.
1991
,
HBO
,
.
20
,
. HBO Central Europe
HBO
5
HBO
.
Czech
HBO Hungary, HBO
, HBO Adria
,
,
,
.
1992
,
. HBO Asia
HBO India
, HBO
. 1992
,
.
,
HBO Asia
,
18
(
, 5
Cinemax-
,
,
,
-HBO, HBO Signature, HBO
HBO2
,
. HBO India
,
.
HBO International Mobile
J:COM
HBO
,
.
1999
SKTelecom
.
,
)
Hits, HBO Family,
22
.
Ⅳ.
- 77 -
2006
2007
.
VOD
2000
.
.
HBO, OCN, MTV,
MBC-ESPN, m-net,
, BBC, Cartoon Network, National Geographic
,
,
, CNN, NHK,
.
2000
HBO
1250
HBO
2
.
2006
2012
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7
,
TV
.
(truTV)
CNN
CNN Asia- Korea CNN
.
2011
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(
TV
, 1000
130
.)
QTV
JMnet
.
1)
1994
12
, 1995
3~4
.
2003
1
,
( )CSTV
TV
. ( ) CSTV
.
2000
,
·
CS
.
2006
, 2006
7
12
11
(
SD
11
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, MTS - Multichannel television sound)
(480i)
- 78 -
.
51%, TBS
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,
.
2) HBO
HBO
.
.
.
HBO
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(Catch On)
CJ
TV
CJ E&M
,
TV
1993
.
(Catch-One)
1999
11
10
.
2000
HBO
1250
HBO
.
HBO Plus
.
HBO
(OCN)
HBO
2
33%(
1250
(Catch On),
.
2010
8
HBO
2002
10
)
(Catch On Plus)
CJ
.
,
,
,
2000
.
3) CNN
(Cable News Network,
CNN)
24
.
(Fox News Channel)
CNN
CSTV
TV
CSTV
MSNBC
2002
3
. 2000
, 2002
2001
3
CNN
.
CNN
.
CNN
42
TV
.
(SO)
, olleh tv
.
2007
JMNET(
)
- 79 -
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1
CNN
‘
’93)
.
CNN
, CNN
4)
.
94)
(truTV)
(truTV)
.
KT
TV
86
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.
.
.
.
TV
,
.
IPTV
truTV
. truTV
2,30
,
.
.
“truTV
truTV
”
”
“
truTV
.
5) QTV
QTV
, 1995
Q
. 2008
12
, JMNET(
(Time
)
)
Warner)
(Turner
System)
‘Q
IS PLUS(
.
’
‘QTV’
Broadcasting
2009
7
.
.
6) TCM&
(Turner Classic Movies)
Turner Classic Movies
,
. 1920~80
TCM
93)‘
(Larry King Live)’
1985
CNN
,
94)CNN
http://cnn.joinsmsn.com/
95) Metro-Goldwyn-Mayer's Inc.,
MGM95)
2010
.
·
- 80 -
1948
.
.
1
.
. 1
`TCM&
2001
2002
'
CSTV
, 2005
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2009
12
.
27
SBS CNBC
.
7) MK TV(
)
MKTV
1993
TV
.
,
,
,
.
MK TV
(Road Runner
High Speed Internet service)97)
Warner Cable 73, CH 532,
.
Cablevision CH 1152
Time
98).
3
(Marcus Loew)
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(Metro Pictures)
(Goldwyn Production Company)
,
(The Goldwyn Studios)
.
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)
2005
2009
2005
2
25
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1
.
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2009 8 13
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.
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, SBS
2009
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>
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TV
.
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,
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.
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TV
TV
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.
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,
-
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-
.
,
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,
,
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292
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.
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,
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. 2006
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1
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.
.
,
, KBS
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- 87 -
,
,
Japan
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USA
2005
10
6
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KBS
USA
(
2006
USA
KBS104)
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.
)
6
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(
Canada105)
)
,
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.
2009
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2009
7
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, 2009
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Commission)
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.
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Canada
,
2010
,
.
KBS
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,
.
12
SBS
MBC
.
,
,
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channels help fund BBC public services).
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: 4,876
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.
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2003
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,
,
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’
- 91 -
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.
2010
4
2010. 9
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2010.11
2010.12
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②
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/
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, 2010
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2010
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13
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30.
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44
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3. MBC
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,
.
① MBC America
MBC America111)
MBC
, 1991
Los Angeles
.
② MBCD Channel
24
MBCD
. MBCD
Los Angeles
111) www.mbc-america.com
- 93 -
,
New York
,
LA County (1,830
), Chicago (2,450
), Las Vegas (4,780
), Atlanta (4,750
)
.
③
KNTV112)(KOREA NOW TV)
MBC
2008
(
5
KNTV
SBS
11.2% ). KNTV
,
.
KNTV
(
3,000
)
CS
, 2009
CNCI, K-CAT, ITSCOM
3
.
5
IPTV
KNTV
1996
MSO
MSO
.
. KNTV
11
. 2011
1
,
, JCN,
TV,
, BBTV
10
,
.
CS
753,530,924円
MBC, SBS, SBS
J:COM
,
. 2010
SKS INVESTMENT( ),
2011
.
(2)
① MBC America
MBC America
24
,
.
,
,
(
).
112) KNTV(
KNTV
)
.
- 94 -
. KNTV
http://www.kntv.co.jp/
31. M B C A m erica
② MBCD Channel
24
MBCD
,
, LA
MBCD
,
,
MBC
.
,
,
,
5
.
③
KNTV(KOREA NOW TV)
KNTV
K-POP, 버
- 95 -
,
2008
KNTV
(
.
MBC
SBS
KNTV
SBS
80%
.
MBC
,
,
),
(
32. K N T V
- 96 -
).
,
2
.
SBS
CJ E&M
.
1. SBS
(1)
SBS
. SBS
( )SBS
( )SBS International114)
113)
,
. SBS
,
, SBS International
SBS
,
,
.
SBS
,
SBS
GMC(Global Matra Consulting)
.
KNTV
SBS
.
,
,
,
,
G-TV
.
.
: SBS, SBS Plus (
SBS International
)
2004
, 2006
K-Channel
,
S-ONE
①
MBC
DirecTV
10
24
SBS
SBS PLUS
.
, 2007
Verizon
, IP-TV
.
.
113) SBS
114) SBS International
4 (
,
.
,
,
), 11
,
.
- 97 -
33. S BS
SBS Plu s
D irecT V
SBS-2080
S BS PLU S -2084
N orth A m erica
T A N TV
Ch. 03
N orth A m erica
TK C
(Tim e W arner Cable)
Ch. 76 (A nalog)
C h. 511 (D igital)
M anhattan, Brooklyn, Q ueens, Staten Island, M ount
V ernon, & N ew Jersey
TK C
(C ablevision)
C h. 950 (D igital)
Bergenfield, C loster, D em arest, D um ont Em erson, O ld
T appan, Param us, T enafly, R ockleigh, R everdale,
S addle R iver, N orthvake, N orw ood, H arrington Park
C h. 603 (D igital)
O range C ounty, T orrance, El Segundo, Canoga Park,
W oodland H ills, C hatsw orth, N orthridge, San
Fernando V alley, Pasadena, San M arino, Santa
Clarita, S outh Bay, Canyon C ountry, & S tevenson
R anch
TAN
(Tim e W arner Cable)
②
KNTV (KOREA NOW TV) :
SBS
2008
5
(
KNTV
MBC
11.2%). KNTV
,
(MBC
③
).
S-One115) (SETUP-1) :
S-One
SPE
Asia(SPENA)
S-One
2010
,
SBS
Networks
SBS
.
Sony
, 100% SBS
SBS
, Sony
S-One
SCV(
Vision(IPTV),
9
ONE
mio TV
ONE
2011
),
PPCTV(
.
4
.
ONE
),
Telkom
, 2012
ONE HD
823 , ONE HD
.
ASTRO(
)
StarHub TV
, 2011
876
11 1
.
SingTel
. ONE
IPTV
,
115) www.onetvasia.com
- 98 -
,
. SingTel
ONE
3
2011
2
21,000
313,000
,
.
④
ONE
2010
10
. 2011
,
1
Astro
HD
Pay TV
.
(2)
SBS
CP
Business friendly
. SBS
.
,
MTV
SONY
116).
SBS
KNTV
,
.
KNTV
,
S-One
SBS
1
KNTV
.
SBS
(output deal)
,
1
2
.
KNTV
, K-POP
,
(
,
,
SBS, MBC
)
SBS
.
S-One
SBS
,
. 2011
, 12
<
1
<
>
>
,
,
.
, SBS
,
,
.
,
(Cannibalization )’
‘
.
,
.
(
)
,
,
(IPTV, iVOD,
TV)
.
.
SO
116) SBS
SONY
,
,
,
.
.
- 99 -
,
MTV,
.
,
Local Partner
/
KNTV
,
S-ONE
.
,
,
.
KNTV
,
+
S-One
,
+
. SBS
SBS
, SBS International
,
SBS
SBS Plus
.
(3)
①
: SBS, SBS Plus(
)
SBS
.
34.
LA
00:30
01:50
03:00
03:40
04:30
05:00
06:30
07:00
07:50
09:00
10:10
11:40
13:00
13:30
14:10
15:40
16:50
18:00
18:40
20:00
20:20
20:50
22:10
23:30
(2011.11.20)
C O M E D Y SH O W , G O O D SU N D A Y PA RT
SBS 8 N EW S
S PEC IA L D O C U M EN T A R Y SU N D A Y
SH O W , M Y C RA Y O N SPE C IA L
SBS P U BLIC F O RU M
W A T ER IS LIFE
SBS 8 N EW S
TR EE W IT H D EE P R O O T
TR EE W IT H D EE P R O O T
1000 SO N G S KA RA O KE C H A LLEN G E!
A N IM A L F A R M
M O RN IN G W ID E 1 (LIV E)
M O RN IN G W ID E 2 (LIV E)
D RA M A , M Y LO V E BY M Y SID E
SBS 8 N EW S
D RA M A , LIV E IN S TY LE
SBS N EW S
N EW S A N D EC O N O M Y
KA N G 'S TA LK S H O W
S H O W , ST A R JU N IO RS
G A G TO N IG H T (FIRST E PIS O D E )
- 100 -
1
2
1
2
NY
03:30
04:50
06:00
06:40
07:30
08:00
09:30
10:00
10:50
12:00
13:10
14:40
16:00
16:30
17:10
18:40
19:50
21:00
21:40
23:00
23:20
23:50
01:10
02:30
②
KNTV (KOREA NOW TV)
KNTV
SBS
(
MBC
80%
,
,
),
(MBC
③
,
).
S-One117) (SETUP-1) :
ONE
3
ONE HD
5
.
. ONE
,
ONE
ONE HD
SBS
SBS
K-POP
,
ONE
.
ONE HD
(
,
).
117) www.onetvasia.com
- 101 -
35. S-O N E
- 102 -
(4)
SBS
.
36. SBS
SBS MTV
(SBS Nick)
SBS ESPN
SBS CNBC
SBS E!
ONE TV
(
)
Viacom
2008
Disney
NBC Universal
NBC Universal*
Viacom(49%)
SBS(51%), Disney(49%)
SBS, NBC Universal
SBS E Plus(100%)
Sony Pictures
Sony Pictures(100%)
2010
ASIA
* NBC Universal
SBS(51%),
2011.11
**
E! Entertainment Television
.
**
.
, SBS
.
MTV
.
. MTV
E&M)
(
SBS
51%
. SBS
49%
30. Nick
SBS
. ESPN
SBS
.
ESPN
ABC Disney
SBS ESPN
2010
6
SK
ESPN STAR Sports
ESPN STAR Sports
1
Viacom
.
29. SBS MTV
MBC
.
SBS ESPN
.
SBS
SBS
2012
.
31. Nick
SBS E!
ONE TV ASIA
. SBS E!
.
CJ
, NIck
.
12
Nick
SBS
100%
SBS
,
Sony Pictures
- 103 -
E!
.
ONE TV
SPE(Sony Pictures Entertainment)
100% SBS
100%
,
.
, SBS E!
20-30
. SBS
( )SBS
UTV
2008
11
( )SBS
1
,
E! Entertainment Television
2009
1
E! Entertatinment Television(E!TV)
SBS E!
. SkyLife
100%
1
, 2011
287
,
11
1
. SBS
E!
SBS
.
NBCUniversal
1987
7
E! Entertainment TV
31
.
,
,
.
,
‘Pop of Culture’
.
NBC
8 8
,
,
NBCUniversal
.
6
.
32. SBS E!
(ONE TV ASIA)
.
,
,
SPE
SPT
,
. One
,
24
.
‘(
)Your Number ONE Korean Entertainment Channel’
,
,
.
.
Asia, BeTV, Animax Asia, SET South East Asia, SET Asia (
Sony Spin (
)
.
AXN
), SET Max (
),
.
33. ONE TV
SBS
NBCUniversal
- 104 -
, SBS CNBC
.
.
34. SBS CNBC
2009
,
8
13
2009
SBS
10
Xports(CJ Media, 70%, IB Sports, 30%)
22
SBS-CNBC
CNBC
2009
.
12
28
24
HD
.
, CNBC
TV
.
SBS
CNBC
.
37. CNBC
Channel
Class CNBC
CNBC
Establ
Owner(s)
ished
Class Editori (60%),
2000 Mediaset (20%),
NBC Universal (20%)
1989
CNBC Africa
2007
CNBC Arabiya 2003
CNBC Asia
1995
CNBC Awaaz
2005
CNBC-e
2000
CNBC Europe
1996
Language Headquarters
Area served
Italian
Milan
Italy
United
States,
Canada
Africa
Arab World
Asia, Oceania
NBC Universal
English
Africa Business News
Middle East Business News
NBC Universal
TV18 (90%), NBC Universal
(10%)
Doğuş Holding
English
Arabic
English
Englewood
Cliffs
Johannesburg
Dubai
Singapore
Hindi
Mumbai
India
Turkish
Istanbul
English
London
Turkey
Europe,
World
Englewood
Latin America
Cliffs
NBC Universal
[F]
CNBC
Latin
America
NBC Universal
English
CNBC Pakistan 2005
Vision Network Television
U r d u ,
Karachi
English
CNBC-TV18
1999
TV18 (90%), NBC Universal
English
(10%)
CNBC World
2001
NBC Universal[H]
Nikkei CNBC
1999
Nikkei(51%), NBC Universal,
Japanese
TV Tokyo, Jupiter TV
SBS-CNBC
2009
NBC Universal and SBS
Korean
Seoul
TVN CNBC
2007
TVN
Polish
Warsaw
CNBC
NBCUniversal
NBC
Electric)
2011
English
India
Englewood
United States
Cliffs
Tokyo
Japan
Republic
Korea
Poland
2004
49%
211
Pakistan
Mumbai
(Comcast)
NBCUniversal
,
of
(Vivendi)
NBCUniversal
51%
Arab
37
- 105 -
GE(General
,
.
NBC
,
Pictures)
118).
,
,
TV18(50%, Network 18
)
)
(Universal
Canal+(50%,
.
, SBS
.
, SBS E!
tvN
,
SBS ESPN
.
.
, mnet
SBS MTV
.
38.
(2012
TV (
~ 6
30
)
+
SkyLife
0.61
4.160
0.82
7.840
MBC
0.63
4.310
0.79
7.570
KBS
0.58
3.930
0.85
8.140
SBS E!
0.20
1.340
0.20
1.910
MBC every1
0.28
1.940
0.14
1.300
KBS JOY
0.27
1.830
0.23
2.180
tvN
0.51
3.440
0.43
4.100
SBS ESPN
0.32
2.200
0.38
3.650
0.33
2.230
0.30
2.850
KBS N
0.34
2.300
0.40
3.800
SBS
0.06
0.420
0.19
1.820
J
0.07
0.470
0.16
1.520
SBS CNBC
0.08
0.570
0.01
0.120
TV
0.22
1.490
0.22
2.070
+
: AGB
: SBS
)
1
SBS
MBC
※
1
,
,
SBS
,
.
One TV
.
.
118) Focus Features, NBCUniversal Television Group, NBC News, NBC Sports Group, USA
Network, Syfy, Chiller, G4, CNBC, MSNBC, NBC.com, NBCNews.com, iVillage, PictureBox
Movies, Bravo, Telemundo Television Studios, The Weather Channel, ShopNBC, Hulu
- 106 -
2) CJ E&M
CJ
119).
CJ E&M
. CJ
,
E&M
,
3
. 1995
,
1997
, 2000
TV
CJ
.
120).
(1)
‘
’, ‘
’, ‘
/
’, ‘
CJ E&M
’
4
121).
39. CJ E&M Media History
1990
1993.09
1994.09
1995.03
1995.12
1996.03
1997.03
1999.08
1999.11
Mnet
Mnet,
‘
Mnet 24
㈜
TV
MPP
’
‘ 1 VJ
(1 16
’
)
㈜
2000
2000.06
2000.06
2000.07
2000.10
‘ON*MEDIA’
TV‘
F’
ongamenet
SO
2001
2001.06
2001.06
2001.07
2001.09
2001.12
PP
OCN ACTION, MTV
,
,
㈜
2002
2002.03
2002.03
2002.07
2002.08
2002.11
6
20~40
‘NTV’
‘CJ
HBO
2003
2003.01
2003.03
2003.10
2003.12
OCN ACTION
1834
DMB
’
(‘
’
)
‘NTV’
SO
HBOPlus
‘MnetNonstop’
‘HomeCGV’
‘
‘XTM’
,
’
CJ
119)
(2012), 「CJ
」,
120)
(2012),
, p.91
121) http://www.mediatoday.co.kr/news/articleView.html?idxno=94049
- 107 -
, 5 , p.91
2004.02
2004.02
2004.03
2004.04
2004
CJ NGC
)
PPV
(CJ
‘KMTV’
2005.04
2005.05
2005.05
2005.06
2005.08
2005.09
2005.09
2005.12
2005
(
DMB
‘
‘
DMB
’
)
’
‘
’
‘CJMediaJapan’
.
DMB
‘Home
CGV’
‘
2006
2006.02
2006.03
2006.04
2006.07
2006.10
TV
CJ Media Japan
‘Mnet’
‘Xports’
2007
2007.03
2007.03
2007.12
MPP 1
2009
2009.01
2009.01
2009.08
2009.11
2009.12
2010
2010.01
2010.01
2010.01
2010.02
2010.03
2010.07
2010.08
2010.09
2011
2011.03
2011.03
CGV’
‘tvN’
(
)
,
HD
'Google'
2008.01
2008.02
2008.04
2008.07
2008.09
2008.11
2008
(CGV CHOICE)
YouTube CJ
100% HD
TV
24
HD
‘TVT(TheVeryTV)’
OCNSeries
‘tvNAsia’
,
Xports
‘tvNAsia’
‘tvNAsia’
tvN/
‘tvNAsia’
8
50
‘tvNAsia’
‘tvNAsia’
‘tvNAsia’
MnetJapanHD
,JYPE
‘tvNAsia’
tvN
/
‘tvNAsia’
CJ E&M
,
CJ　E&M
1
.
680%
,
80
123%
.
2008
"
333
, 2009
2206
CJ E&M
5
392
, 2010
CJ E&M
755
100
16
372
2007
, 2011
21
1142
.
2
- 108 -
.
,
35. CJ E&M
18
.
tvN
.
36. CJ E&M
(2)
CJ E&M
122) CJ E&M
. CJ E&M122)
Mnet
,
.
- 109 -
tvN
.
,
123)
CJ
.
.124)
CJ
,
.
,
CJ
.
, KBS
TV
tvN
125).
CJ
. CJ E&M
.
.
37. CJ E&M
(2012
6
)
CJ E & M
.
‘M live’
‘MAMA(mnet asian music awards)’
123)
124)
.
cannibalization
.
)
125) CJ E&M
(CJ E&M
- 110 -
).
KNTV(SBS
Mnet Japan
38. M
39. MAMA
- 111 -
①
: Mnet Japan(
CJ E&M
2005
)
11
‘CJ
Mnet Japan
’
2006
.
4
, IPTV
,
.
40. M net Japan
2005. 11
C JM J
- CJM 45.7% , U S EN 5.8%
2006. 04
M net Japan
2007. 06
J:C om
-
7
-
2009. 12
9
- 9
HD
2010. 08
tvN V O D
1,500 )
- 300
2008. 12
2010. 06
(
-
1
1
1,500
- J:C om
(
1,000 )
: CJ E&M, 2010126)
2008
5
2009
10
70
9
1
, 2010
10
40. M net Japan
자료: CJ E&M, 2010127)
126) CJ E&M, 2010
127) CJ E&M, 2010
- 112 -
.
(
:
)
40~50
,
K-POP
.
. SPO
CJ E&M
.
Mnet Japan
,
DVD
, < >, <
>, <
>
>, <
>, <
>, <
>, <
.
.
, 2007
3
350
2010
.
41. M net Japan
/
: CJ E&M, 2010128)
Mnet Japan
4
1
,
,
.
Mnet
.
Mnet Japan
, Mnet
,
.
SBS
Mnet Japan
.
128) CJ E&M, 2010
- 113 -
.
41. M n et
05:00
06:00
07:15
08:30
12:00
13:00
13:30
15:30
16:30
18:00
18:30
19:00
19:45
20:00
21:00
22:00
23:15
24:00
25:00
25:30
26:00
27:00
28:00
2011 STYLE ICON AWARDS HD
(Love in Palace) 16
(Love in Palace) 17
:
,
Legend of KARA
MUST
MBLAQ..
John-Hoon#33 HD
K-POP ZONE #27
K-POP ZONE #28
Mnet
Mnet
K-POP #29 HD Replay
CUBE TV #21 HD Replay
M countdown #33 HD Replay
Music Files #27 HD Replay
4Minute & Mr.Teacher #3 HD
mnet Japan
,
‘Mnet Wide - ’, ‘M countdown’
, ‘
’, ‘
’ K-POP Mnet
, Mnet CJ E&M , . 40~50
Mnet
K-POP
20~50
.
Mnet
2006 4
‘Let`s go Mnet! M countdown in
Japan’
.
2010 Mnet Japan
, `
, HD
‘
TV`
, `
’
2010`
129).
129) -http://money.joinsmsn.com/news/article/article.asp?total_id=4645474&ctg=1601
CJ
日
, `
2010` , . 2010.11.11.
- 114 -
42.
Mnet Japan
Mnet
.
K-Pop
>
, CJ
,
.
(
)
, <
>, <
20~50
.
40~50
.
,
. CJ
.
.
So-net, KNTV
2
(
/
)
,
.
CJ E&M
.
,
.
,
<
>
2008
, FT
.
<
②
<
>, <M-Time>, <STAR VJ SHOW>
: Mnet US(
Mnet US
>,
.
)
2009
‘ImaginAsia’
.
(70~80%)
- 115 -
CJ
2010
Mnet
PP
, 2011
Mnet US
.
1
1
3,000
, BEP
. 2010
10
.
③
: tvN Asia (
tvN Asia
)
140
(32
)
FIC(Fox
International Channel)
CJ E&M
.
2009
, 10
26
8
. ‘tvN ASIA’ CJ
50%
.
. NGC
.
130)
2003
FIC(Fox International Channel)
, . 2010
tvN Asia
CJ
30
.
42. tvN A sia
- Fox Int'l C hannels
- CJ
: tvN 60%
: O 'live 20%
: M net 20%
(tvN A sia)
자료: CJ E&M(2010)131)
tvN Asia
, 2011 4
, , ,
, 11
, 132).
, ,
(local channel)
(regional channel,
)
tvN
2014
.
500
130) FIC
, CJ E&M
.
131) CJ E&M, 2010
132)http://www.mediatoday.co.kr/news/articleView.html?idxno=76459-CJ
2009-01-16)
- 116 -
.
, 8
43. tvN A sia
자료: CJ E&M(2010)133)
tvN, olive <
>, <
>, <
> ,
> . CJ
<8 >, <
25~49
,
. CJ
tvN
134).
43.
(
)
STA R C hinese M ovies
6.8
( )
tvN
5.8
( )
ST A R W orld
5.5
( )
Fox N ew s
4.2
channel [V ]
2.9
( )
( )
: CJ E&M(2010)135)
1,400
tvN Asia
,
,
.
tvN Asia
"
"(FIC)
<K
>
>(K-POP STAR HUNT)
,
,
,
,
.
.
.
.
,
.
PD
9
tvN
tvN
.
. <K
'
tvN
tvN Asia
(
"
5
,
133) CJ E&M, 2010
134) tvN
5
. 'tvN
tvN
DNA
tvN
.
10(
'
tvN
9
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- 117 -
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Channel 56
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- 119 -
tvN
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- 120 -
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- 122 -
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140) CJ E&M, 2010
- 123 -
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▪
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143) CJ E&M, 2010
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CJ E&M
145).
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,
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,
,
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,
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CJ E&M
. 1993
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CJ
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SUNTV
JAPAN ,
.
CJ CENTURY
Mnet JAPAN
,
2006
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,
,
2005
tvN ASIA
. CJ
,
CJ E&M
. CJ E&M
.
,
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. CJ E&M
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(Gershon, 2009)
,
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CJ E&M
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144) CJ E&M, 2010
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- 126 -
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E&M
,
FOX
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.
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, 10
.
- 127 -
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(Cannibalization)’146)
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.
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,
.
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.
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1)
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,
,
.
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.
.
.
.
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.
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.
- 129 -
50.
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6
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.
, 24
TV
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.
.
(2)
.
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TV K-POP
- 130 -
,
,
,
,
.
(3)
,
.
TV
.
,
.
2)
(1)
Revenue Share(
.
(Subscription fee)
)
.
(2)
,
.
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,
DIH
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.
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.
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- 132 -
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250
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.
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IPTV
.
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.
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N Screen
.
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.
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.
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Sony(Sony Pictures)
. CJ E&M
,
Fox
.
.
.
,
.
HBO
.
SBS
CJ
.
.
, MGM
.
. ESPN
, MBC
SBS
.
,
.
.
.
.
49%
. 1995
TV
- 134 -
, 2001
,
.
.
.
KNTV
SBS
,
MBC
.
,
,
.
,
.
.
.
CJ E & M
.
.
.
,
.
.
,
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.
.
.
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2011
PP
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, MTV,
.
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.
.
,
(全權)
, all right
1
,
.
?
?
?
?
?
?
.
,
.
- 135 -
참고문헌
<
>
,
,「
:
,
」,『
』,
, 2009.
;
, 2009,
CBS, ‘
,「
’
」,
, 2000.
, 2006,
:
,
,「
」,『
』,
,
2002.
,「
;
『ITBI Review』,
, 2011.
, 2002,
’>,
」,
<
()Viacom)-CBS ‘
M&A
21
,「
:
『
』,
,
」,
, 2005.
, 『
』, 2008.
, 2005, CBS
,
,
,
<
Viacom
>, 2008,
,
Miller, James Andrew; Tom Shales (2011), Those Guys Have All the Fun: Inside the
World of ESPN, New York: Little, Brown and Company.
<
>
- LG
<
>
http://www.lgeri.com/uploadFiles/ko/pdf/man/%B0%E6%BF%B5_%B0%E6%BF%B5_%C
0%FC%B7%AB%C0%BA_%C6%D0%BC%C7%C0%CC_%BE%C6%B4%CF%B4%D9_20040213
152606.pdf
- Deutsche Bank
http://dart.fss.or.kr/
:
<
(KOCCA)
(The Walt Disney Company)
>
- naver
- http://terms.naver.com/
- http://www.nick.co.kr
- 136 -
- http://www.bet.com
- http://www.cbs.co.kr
- http://www.paramount.com
- http://www.mtv.com
- http://www.ted.ne.kr/bbs/board.php?bo_table=column&wr_id=49
- http://itnews.inews24.com/php/news_view.php?g_serial=432331&g_menu=020600
- http://news.donga.com/fbin/output?n=200901060100
- http://www.boxofficemojo.com/studio
- http://www.newspim.com/view.jsp?newsId=20100805000436
- http://view.asiae.co.kr/news/view.htm?idxno=2010042921030228101&nvr=Y
- http://news.inews24.com/php/news_view.php?g_serial=455108&g_menu=020600
- h ttp :/ / w w w .e to d a y .c o .k r / n e w s/ se c tio n / n ew sv iew .p h p ? T M = n e w s& S M = 3 0 9 9 & id x n o = 4 3 7 6 6 8
-
(
)
http://terms.naver.com/entry.nhn?docId=1396687&mobile&categoryId=2053#
http://thewaltdisneycompany.com
http://www.disney.co.kr/channel/
http://thewaltdisneycompany.com/disney-companies/media-networks
-
(
)
http://ko.wikipedia.org/wiki/%EB%94%94%EC%A6%88%EB%8B%88_%EC%B1%84%EB%8
4%90
-
(
)
http://ko.wikipedia.org/wiki/%EC%9B%94%ED%8A%B8_%EB%94%94%EC%A6%88%EB%
8B%88_%EC%BB%B4%ED%8D%BC%EB%8B%88
http://www.koreatimes.co.kr/www/news/art/2011/07/201_90103.html
- AGB
http://www.agbnielsen.co.kr/
- ESPN STAR Sports
- ESPN
, http://espn.go.com/
- News Corporation
- SBS ESPN
- SBS
- SBS
- SBS
, http://www.espnstar.com/home
, http://www.newscorp.com/news/news_532.html
, http://sbsespn.sbs.co.kr
http://medianet.sbs.co.kr/jsp/company/co_p03.jsp
, http://www.sbsmedia.co.kr
2012.08,
http://dart.fss.or.kr/dsaf001/main.do?rcpNo=20120814000991
- 137 -
-
(http://www.timewarner.com)
-
KOCCA (http://www.kocca.kr/main2.html)
-
(http://www.seri.org)
-
(www.wikipedia.org)
-
, http://en.wikipedia.org/wiki/ESPN
-
, http://en.wikipedia.org/wiki/History_of_ESPN
<
>
, 1994
10
6
, 13
, 2010
11
18 ,http://news.donga.com/3//20101118/32688968/1
, 2001
3
28 ,
000062709
, 2000
11
15
,
000301127
, 2000
12
5
,
000309013
, 2000
12
5
,
000309013
‘
’
TV
,
, 2012-07-02
http://news.heraldcorp.com/view.php?ud=20120702001285&md=20120704003135_F
,
,
, 2006-07-12
http://media.daum.net/society/media/newsview?newsid=20060712104516630
http://www.mediatoday.co.kr/news/articleView.html?idxno=76459-CJ
, 8
2009-01-16)
-http://money.joinsmsn.com/news/article/article.asp?total_id=4645474&ctg=1601
CJ
日
, `
2010` , . 2010.11.11.
-http://article.joinsmsn.com/news/article/article.asp?total_id=5767642
CJ E&M, 日 ..
` `, . 2011.07.11.
-http://article.joinsmsn.com/news/article/article.asp?ctg=15&Total_ID=2211882
CJ
, Mnet , . 2006.02.22.
- 138 -

국 내 방 송 채 널 의 해 외 시 장 진 출 유 형 에 관 한 연 구

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