awards program with list of winners

Transcription

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NAGC
2014
Communications
School
Vol 1.
June 12-13
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National
Press Club
June 12, 2014
ring
featu
2014 COMMUNICATOR OF THE YEAR and the
BEST WORK of
GOVERNMENT COMMUNICATORS
Photo: James Mulcahy
NAGC
2014
ar
e
Y
e
h
r of t
o
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a
c
i
n
ommu
C
Kerri Richardson
NAGC congratulates Kerri Richardson, our
2014 NAGC Communicator of the Year!
Kerri has been the Director of Communications for the Office of Gov.
Steve Beshear of Kentucky since 2011. She was nominated by the Governor
for her outstanding work communicating Kentucky’s roll-out of the
Affordable Care Act. The Governor wrote the following on his nomination
form:
How does a governor of a state the size of Kentucky change the narrative of one
of the most important issues of our time – and in the process win public recognition
from a grateful President? Because I have a communications director who not only
understands information and how to use it but also knows when and how to seize
opportunities to convey that information to a ravenous media.
Kerri Richardson not only helped me create the message to win support for our
decisions statewide, but also elevated our work to the national stage. Kerri brought
together our health policy experts, exchange staff, an outside PR firm, her
communications team, and top staff in my office to help create a communications
strategy that conveyed information about decisions while navigating the tricky
political landscape.
Her strategy included traditional press conferences and releases and a barrage
of social media that helped spread the word to Kentuckians about how and where
to sign up for the Affordable Care Act. At this point, Kentucky has had more than
200,000 Kentuckians sign up for health insurance out of our 600,000 eligible,
proving that our awareness efforts have worked.
Kerri made persistent efforts to grab the attention of national media and focus it
on Kentucky. For a state like Kentucky, such publicity is unheard of. And valuable.
Interestingly, Doe-Anderson public relations firm recently valued our earned media
coverage between Sept. 26, 2013, and Jan. 31, 2014, at $32.9 million for print and
online media and $1.3 million for broadcast.
The fact that Kerri orchestrated all this with a five-member communications
team makes it all the more impressive. And frankly, I’ve never met someone whose
attitude stays so upbeat and positive, day after day.
Magazine
Kentucky Law Enforcement
Kentucky Department of Criminal
Justice Training
David Wilkinson, Trang Baseheart, Abbie
Darst, Kelly Foreman, Jim Robertson, and
Diane Patton
KLE is honored by NAGC’s recognition! KLE
serves 8,000-plus officers focusing on local
programs, officer’s issues, technology and
legal updates.
S econd
Arkansas Wildlife
Arkansas Game and Fish
Commission
Jeff Williams, Randy Zellers, Jeanne
Zaffarano, Mike Wintroath
of
Excellence
BOEM Ocean Science Magazine
Bureau of Ocean Energy
Management
Melanie Damour, Caren Madsen, BOEM
Ocean Science Editorial Board
BOEM Ocean Science promotes science as
the foundation of the bureau’s regulatory
work and underscores BOEM’s role as an
ocean science agency.
A ward
of
Excellence
The Combat Edge
HQ ACC/SEM
Col J. Alan Marshall, Barbara J. Taylor,
Kurt Reilly
Combat Edge magazine is designed with
the front half targeting the older audience
and the rear flipped upside down for the
younger audience.
4
of
Excellence
Yankee Engineer
First
A ward
A ward
U.S. Army Corps of Engineers
Ann Marie R. Harvie, Larry B. Rosenberg,
Timothy J. Dugan, Sally M. Rigione
ewslette
External N
r
First
NIS Highlights
DOE/NNSA Office of
Nonproliferation and International
Security
John Wengle, Elaine Specht, Brooke
Yaeger, NIS Staff
Staff throughout the Office of
Security contribute to the Highlights,
giving them a common interest in a shared
product.
S econd
Research Activities - Research
at the Frontlines of Care
Agency for Healthcare Research
and Quality
Gail Makulowich, Joel Boches, Kathryn
McKay, Mark Stanton, David Lewin, Laura
Nawrocki
AHRQ’s Research Activities is a monthly
newsletter on use of evidence to improve
care targeted to clinicians, health
care administrators, policymakers, and
researchers.
A ward
of
Excellence
Durham Works Newsletter
The Regional Municipality of
Durham Works Department
Melissa Bies, Joanne Pacquette, Patti
Stolarchuk
ewslette
Internal N
r
Article
First
First
Connections
“Delta Blues”
Dallas Area Rapid Transit
Commission
Elena Rohweder, Morgan Lyons, Karen
Ptacek
S econd
Closed Circuit
Western Area Power
Administration
Leah Shapiro, Grant Kuhn
We’re so proud of our publication, which
is designed to help 1,400-plus diverse
employees in 12 states to understand how
their everyday work achieves our mission!
A ward
of
Excellence
AeroSpace Frontiers Newsletter
NASA Glenn Research Center
Kelly R. DiFrancesco, Doreen B. Zudell,
SGT, Inc., S. Jenise Veris, SGT, Inc.
The AeroSpace Frontiers newsletter
keeps the NASA Glenn family and friends
updated on its successes and overall
contributions to society.
A ward
of
Excellence
Census CounterParts
U.S. Census Bureau
Montgomery Wood, Meshel Butler, Donna
Gillis, Christine Geter
Census CounterParts is a “magazine-style”
newsletter providing news and topics of
interest for the Census Bureau’s 14,000
employees.
A ward
of
Excellence
City Slick
City of Edina, Minnesota
Jennifer Bennerotte, Emilie Kastner, Kyril
Negoda, Jordan Gilgenbach
Randy Zellers, Jeff Williams, Mike
Wintroath, Jeanne Zaffarano
S econd
Chessie’s BIG Backyard
Fairfax County Park Authority
Karen Thayer
Chessie’s BIG Backyard is an accessible
playground where kids of all abilities can
play together.
A ward
of
Excellence
Georgia DOT Op/Ed: Federal
Act is Our Guide - National
Environmental Policy Act (NEPA)
Georgia Department of
Transportation
Glenn Bowman, David Spear
Georgia DOT demonstrates how building a
safe and sustainable transportation system
and protecting the environment are not
mutually exclusive processes.
A ward
of
Excellence
Ultra-deepwater Research at
DOE: Protecting Our Environment
Through Risk Assessment and
Spill Prevention
U.S. Department of Energy
National Energy Technology
Laboratory
Bethany Hornbeck, Roy Long
The article reached 40,000 industry
readers and highlighted DOE research
results that could help reduce the risks of
offshore oil and natural gas production.
5
Soft/Hard
k
Cover Boo
First
A New Birth of Freedom: the
Civil War Home Front
Marsh-Billings-Rockefeller
National Historical Park, Harpers
Ferry Center
Diane Leggitt, Laura Anderson, Rob Wood,
Jill Jasuta
Woodstock, Vermont, was a microcosm of
the unthinkable loss that occurred in small
towns across the nation during and after
the Civil War.
S econd
Changing Course: Preventing Gang
Membership
National Institute of Justice/
Centers for Disease Control and
Prevention
Nancy Ritter (NIJ), Tom Simon (CDC),
Reshma Mahendra (CDC)
Changing Course, a highly readable book copublished by NIJ and CDC, informs policy
and practice on keeping kids from joining a
gang.
A ward
of
Excellence
The Quality of Our Nation’s
Waters - Ecological Health in
the Nation’s Streams, 19932005
U.S. Geological Survey
Daren Carlisle, USGS National Water
Quality Assessment Program, USGS Menlo
Park Publishing Service Center
A ward
of
Excellence
United States - Mexico
Borderlands: Facing Tomorrow’s
Challenges through USGS Science
U.S. Geological Survey, Science
Publishing Network
Randall G. Updike, Melanie J. Parker, Carol
A. Quesenberry, William R. Page
Brochures
/Booklet
First
General Donation Information
Card
2013-14 Arkansas Hunting Guide
Health Resources and Services
Administration Division of
Transplantation (HRSA/DoT)
Commission
Mary Ganikos, Mike Cosgrove, Crosby
Marketing Communications
A ward
of
Excellence
Aaron Johnson, Randy Zellers
The Arkansas Hunting Guidebook is
published each year to provide hunters a
clear, concise interpretation of codes and
regulations.
This piece explains organ donation and
transplantation basics. The sliding window
is a hands-on illustration of how one donor
saves eight lives.
S econd
Engineering the Future of Energy
National Energy Technology
Laboratory
Julianne Klara, Terry Summers, Bethany
Hornbeck, Shaelyn Patzer
6
The brochure takes a crisp new approach
to conveying the importance of energy
research and inviting potential partners to
learn more about NETL’s R&D programs.
A ward
of
Excellence
Braemar Arena Brochure
Jennifer Bennerotte, Cathleen Olson, Susie
Miller
A ward
of
Excellence
Ghana Breast Health Study
Brochure
National Cancer Institute,
Division of Cancer Epidemiology
and Genetics, Hormonal and
Reproductive Epidemiology Branch
Jason Davis, Barbara Dingwall, Gary
Mosteller, Ann Truelove
This brochure was created as a study
outreach and recruitment tool for a breast
cancer study in Ghana, Africa. It was
designed to be culturally appropriate and
included input from researchers in Ghana.
This brochure has gained the attention
of other investigators in Africa for its
effectiveness in outreach and recruiting
participants.
port
Annual Re
First
Georgia DOT 2012 Annual Report
Georgia Department of
Transportation
Carla Murphy, Cedric Mohr, Liz Rothman
Georgia DOT transparently demonstrates
how it uses its resources, if goals
are achieved, and its commitment to
accountability and stewardship of taxpayer
dollars.
S econd
National Center for Emerging
and Zoonotic Infectious
Diseases: Our Work, Our Stories
2011-2012
Prevention, National Center for
Emerging and Zoonotic Infectious
Diseases
Ann M. Burkhardt, Jacqueline Watkins,
Curt Wommack
Uses storytelling and visuals to describe
the unique roles and wide-ranging work
performed at CDC’s National Center for
Emerging and Zoonotic Infectious Diseases.
A ward
of
Excellence
2012 Annual Report Workforce
Investment Network in
Mississippi
MDES
Tom Whiteside, Yolanda Boone, Kathryn
Stokes, Bob DeYoung, Michael Herndon
A ward
of
Excellence
Annual Report - Momentum
Missouri Consolidated Health Care
Plan
Brian Huddleston, Leah Strid
MCHCP’s report showcases our annual
achievements. The theme of Momentum
was inspired by our efforts to improve the
health and well-being of our membership.
A ward
of
Excellence
FY 2012 Annual Report:
Addressing the Issues of Today
DOE/NNSA Office of
Security
John Wengle, Elaine Specht, Brooke
Yaeger, NIS Staff
The Office of Nonproliferation and
International Security’s annual report
aimed to demonstrate how its role in
nonproliferation links to issues of global
7
ica
or Statist
Technical
concern.
l Report
Oregon Department of
Transportation
Jyll Smith Edelman, CAWOOD
First
A Synthesis of Aquatic Science
for Management of Lakes Mead
and Mojave
Oregon DOT and partners celebrated
completion of a prominent new bridge in
stories and photos, thanking the community
for its involvement.
A ward
Michael R. Rosen, Kent Turner, Linda
Rogers, William Gibbs
Advancing Aurora
This circular was developed to
summarize the current knowledge of the
environmental health of Lakes Mead and
Mohave, and future needs for monitoring
and research.
A ward
of
Excellence
Drilling Productivity Report
U.S. Energy Information
Administration
Jozef Lieskovsky, Samuel Gorgen, John
Staub, Melinda Hobbs
The @EIA Drilling Productivity Report
highlights current rate of growth or
decline in oil and natural gas production.
ion
e Publicat
s
o
p
r
u
P
l
Specia
First
Year in Review 2012
U.S. Army, Natick Soldier
Systems Center Public Affairs
Office
John Harlow, Bob Reinert, Philip Jujawa,
Kelly Field, David Kamm
S econd
Newspaper Insert,
Commemorating Years of
Planning, Building, and Community
Involvement
8
of
Excellence
City of Aurora, CO
Alan Banner, Lori MacKenzie, Julie
Patterson
A ward
of
Excellence
100 Years of Water Postcard
Book
Riverside Public Utilities
Michael Bacich, Marjorie Mitchell, Heather
Raymond, Lynn Scott, and Nancy Edwards
Riverside Public Utilities created something
special to commemorate its 100th year of
water service.
A ward
of
Excellence
American Community Survey:
Information Guide
U.S. Census Bureau
Susan Hostetter, Inara Lopez, Cheryl V.
Chambers
Engaging an audience of 3.5 million
households every year to answer a
survey... The American Community Survey
Information Guide tells the tale.
A ward
of
Excellence
Summer Reading Club Kids
Reading Log
Johnson County Library
Jennifer Taylor
Johnson County Library’s summer reading
log for kids incorporated the “Dig Into
Reading” theme through fun illustrations
and recycled paper.
roved
Most Imp
Publication
First
Annual Benefits Statement
MOSERS Missouri State
Employees’ Retirement System
Candy Smith, Casey Fick, Mark Howard,
Pam Palmquist
S econd
Andersonville National Historic
Site Unigrid Brochure
Andersonville National Historic
Site, Harpers Ferry Center
Marsha Wassel, Melinda Schmitt, Miles
Barger, Eric Leonard
The design, maps, and text highlight the
courage, sacrifice, and experiences of
American POWs in all wars and orient
visitors to the site.
ortfolio
Writer’s P
A ward
of
Excellence
Christine Tansey, Writer/Editor
Office of Juvenile Justice and
Delinquency Protection
Office of Juvenile Justice and Delinquency
Protection, Lockheed Martin
A ward
of
Excellence
Writer’s portfolio for economic
development and tourism
Corporate Communications Office,
The Regional Municipality of
Durham
Michelle Novielli
These items market Durham as an
attractive location for tourists and
investors, and showcase the diverse
copywriting skills of the entrant.
esign
Graphic D
First
First
Coastal Heritage
OC Lifeguard Crab Art
South Carolina Sea Grant
Consortium
Maryland State Highway
Administration
John H. Tibbetts, Susan Ferris Hill
Office of Customer Relations, Lora
Rakowski
We describe how South Carolina’s coastal
and marine resources have helped shape
our history, culture, economy, and qualityof-life.
S econd
Hannah M. Hamilton - Writer’s
Portfolio
Hannah M. Hamilton
The Writer’s Portfolio was an opportunity
to showcase the USGS science we do from
native bees to invasive nutria in the fun and
engaging format of web feature stories.
The OC Walk Smart! campaign created
“Crab the Lifeguard” and related art to
share rules of the road in a beach-resort
family friendly tone.
S econd
AGFC/HOFNOD Vehicle Wrap
Commission
Aaron Johnson
This new vehicle wrap design gives our
HOFNOD show truck a new identity and
is easily recognizable on the road and at
events.
9
A ward
of
Excellence
S econd
Political Violence Against
Americans
World’s Oldest-Known Wild Bird
Hatches Another Chick
U.S. Dept of State, Bureau of
Diplomatic Security, Public Affairs
United States Geological Survey
Stephanie Archuleta, Andy Corsun, Robert
Downen, Grace Moe
Designed in 2013, Political Violence Against
Americans outlines politically motivated
threats & violence against American
citizens & interests abroad in 2012.
A ward
of
Excellence
Post Partum Depression Facts
brochure
NIMH
Antoinette Boswell, Kelly Reed, Susan
Jarmolowski, Terry Kelly
Circle Solutions, Inc. designed this
important brochure about a mood disorder
that can affect women after childbirth.
A ward
of
Excellence
Scales of Justice Truck and
Trailer Wrap
Commission
Jeanne Zaffarano, Mike Wintroath
The Scales of Justice Trailer was created
to educate the public about the many
facets of being an AGFC Wildlife Officer.
ase
News Rele
First
American Community Survey
1-Year Estimates - Localized
News Releases
U.S. Census Bureau
Brian Lavin, Virginia Hyer, Inara Lopez
Morales
10
Catherine Puckett, Ann Bell
ent
Special Ev
First
Solar Decathlon 2013
Jason Lutterman, Charlotte Seigler, Emily
Kuhn, Sarah Lynch, Eric Barendsen, Amy
Vaughn, Carol Laurie, Richard King, Betsy
Black, John Horst, Bill Wicker, Karla Olsen,
Christina Kielich, Rebecca Matulka and
Matty Greene
The Energy Dept’s Solar Decathlon
challenges collegiate teams to design, build,
and operate solar-powered houses; open for
public tours.
S econd
Finding Disaster Victims
Department of Homeland Security
(DHS), Science & Technology
Directorate (S&T)
John Verrico, Stacey Levitt, John Price,
Jim Lux
Demonstration of new search & rescue
technology led to international coverage,
interest from emergency responders,
investors, and industry.
A ward
of
Excellence
Healthy Strides Community
5k/10k & Fitness Expo
Fairfax County Park Authority
Matthew Kaiser, Elizabeth Ittner, Monica
Phillips, John Berlin
The Healthy Strides Community Run and
Fitness Expo raised awareness of healthy
lifestyle choices and made the idea of
getting fit fun.
A ward
of
Zellers, Jeanne Zaffarano
Excellence
Digital Communications in
Conservation Workshop
U.S. Fish and Wildlife Service
Linda Lufkin, Jennifer Strickland, Shayna
Carney, Ryan Moehring
When asked to use one word to express
their feelings on the last day of the
workshop, participants chose words such as
“bright, powerful, ready, inspired.” USFWS
photo.
Speechwrit
l
a
u
id
iv
d
n
I
ing
First
Taking the Diversity Challenge
Office of the Director of National
Intelligence
Trey Brown
As Snowden leaks break in May 2013, DNI’s
principal deputy connects U.S. ideals and IC
values to taking diversity far beyond race
and gender.
stic/
y/Journali
r
a
t
n
e
m
u
c
Do
otography
Nature Ph
First
Rainbow Bliss
Commission
Mike Wintroath, Jeff Williams, Randy
Used in Arkansas Wildlife calendar to
heighten our readers’ awareness of the
variety in outdoor landscapes and activities
available.
S econd
Landing Gear Down
Commission
Used in Arkansas Wildlife calendar to
heighten our readers’ awareness of the
variety in outdoor landscapes and activities
available.
Photograp
folio
her’s Port
First
Arkansas Wildlife
Commission
Used in the Arkansas Wildlife calendar
and magazine to heighten our readers’
awareness of the variety in outdoor
landscapes and activities available.
Logo/Them
e Art
First
North Pacific Landscape
Conservation Cooperative Logo
North Pacific Landscape
Conservation Cooperative
William Gibbs, John Mankowski, Mary
Mahaffy, Sarah Beldin
This logo was designed to represent the
diverse landscape and cultural heritage of
the area encompassed by the North Pacific
Landscape Conservation Cooperative.
A ward
of
Excellence
Southeast Deer Study Group
Logo
Commission
Scottie Wyatt
The Arkansas Southeast Deer Study Group
logo represents a group of researchers
and managers that are dedicated to the
conservation of white-tailed deer in the
southeast.
11
A ward
of
Excellence
S econd
Closing the Gaps: Scaling Up to
Reduce Mental Health Disparities
in the U.S.
Public Art and Points of Interest
in Littleton
National Institute of Mental
Health (NIMH), U.S. Department
of Health & Human Services
Chris Harguth, Cathy Weaver, Kelli Narde
Maggie Bray, TaRaena Yates
A clean and direct “face-to-face” design
that captures the haunting personal
dimension of efforts to reduce mental
illness.
A ward
of
Excellence
Mississippi Division of Medicaid
Logo Redesign
Mississippi Division of Medicaid
Erin Barham
Coinciding with a transition in leadership
and rebranding, the logo redesign gave us
a new visual identity reflecting our mission
and marks internal progress.
ct
ose Produ
p
r
u
P
l
ia
c
Spe
First
Lake Oswego Tigard Water
Partnership: Got Water? Videos
Lake Oswego Tigard Water
Partnership
Jane Heisler, Katy Fulton, Kari Duncan
We turn on the tap and convenient,
abundant water comes out! We wanted all
customers to have a thoughtful moment
about what a day without water might be
like.
City of Littleton, CO
A ward
of
Excellence
City of Philadelphia “Ex-Smoker’s
Hall of Fame”
Philadelphia Department of Public
Health
Giridhar Mallya, MD, MSHP; Ryan Coffman,
MPH, CHES, CTTS-M; Rebecca Winkler,
MA; and Terry Johnson
The “Ex-Smoker” project reached more
than 1.6 million people using a multimedia
approach to source, highlight, and
disseminate inspirational stories of 18 City
of Philadelphia employees who quit smoking
successfully. This exhibit is dedicated
to the memory of one of its members,
Susan McTamney, who died January 27,
2014, of smoking related illness (www.
smokefreephilly.org/exsmoker).
A ward
of
Excellence
Infographics Series: “Measuring
America”
U.S. Census Bureau
Center for New Media and Promotions,
Social, Economic and Housing Statistics
Division, Administrative and Customer
Services Division
“Measuring America” infographics - truly a
collaboration, many staff involved. Exciting
marriage of imagination and statistical
knowledge.
A ward
of
Excellence
VA Caregiver Support
Interactive PDF
Department of Veterans Affairs
Employee Education System
Louise Conroy, Erin Snowden, Veronica
Castro, Nicole Johnson
12
The National Veterans Affairs Caregiver
Support Interactive PDF Kit is a flexible
interactive educational tool for VA staff
use with diverse audiences nationwide.
Posters
First
Texas Health Steps Patient
Materials
The calendar was designed to function as
a useful marketing tool for our current
or potential internal state customers, as
well as any government agency throughout
the State of Colorado to showcase all the
services IDS provides.
A ward
of
Excellence
Summer 2013 Activity Calendar
Texas Department of State
Health; Texas Health Steps
Johnson County Library
Rex Peteet, Laura Townsend, Crystal
Brown, Wally Williams
Johnson County Library’s award-winning
programming and events are listed in print
via seasonal activity calendars.
S econd
Cindy Frazer
College RA Kit Posters
A ward
Texas Department of
Transportation, Traffic Safety
Division
U.S. Geological Survey 2013
Planner
Gabriel Escobar, Charles Webre, Helena
Abbing, Julie Langford
Allison Coyle, Kathleen Gohn, Liz Colvard,
Cindy Manvel, David Hebert
A ward
of
Excellence
Books that Shaped Work in
America Commemorative Poster
U.S. Department of Labor, Office
of Public Affairs
Carl Fillichio, Stephen Mealy, Cindy Riggs
Calendar
First
Arkansas Wildlife
Commission
of
Excellence
Display
First
To Cross the Divide — Digital
Signage at the National Archives
U.S. National Archives
Chris Isleib, Ellen Fried, Brian Barth,
Steven Haversack
Many U.S. National Archives employees
have no access to computers, so we created
a digi-signage system to communicate news
and build morale!
S econd
Jeff Williams, Randy Zellers,
Jeanne Zaffarano, Mike Wintroath
DLA Troop Support wall graphics
project
S econd
Defense Logistics Agency Troop
Support (Philadelphia)
2014 IDS Calendar
State of Colorado Division of
Central Services, Integrated
Document Solutions
Rick Ciminelli, Mike Lincoln, Darren Eurich,
Barbara Novak, IDS Print Production Staff
Stacey Hajdak, Anita Brightman, Lisa
Condon, Eric Bach, Nick Sistrun
Evoking a sense of patriotism and boosting
morale among it’s staff, DLA’s custom wall
graphics demonstrate the agency’s impact
on American warfighters.
13
A ward
of
Excellence
A ward
of
Excellence
“Heroin: Are you talking to your
kids yet?”
2013-14 Bend-La Pine Schools
Calendar and Handbook
New Jersey Office of the
Attorney General, Offices of
Monmouth, Ocean and Cape May
County Prosecutors
Bend-La Pine Schools, Julianne Repman,
Glenn Beyer
Angelo M. Valente
“Parents, Are You Talking to Your Kids
Yet?” challenges families to discuss
heroin use based on the growing epidemic
throughout the United States.
A ward
of
Excellence
Social Security Gardening Lady
Billboard
Social Security Administration
Kevin Alban, Susan Lebowitz, Joel Machak,
Ron Ordansa, Jeffrey Buckner
Promotes the popularity and convenience
of applying for Social Security Retirement
benefits using its secure, online application.
Shoestring
Budget
First
Black Friday Campaign
Fairfax County (Va.) Park
Authority
Karen Thayer, Stephanie Powers-Loughry,
Joanne Kearney, Sarah Oberther
The purpose of the publication was to
develop a mechanism to share required
state, federal, and local rules and
regulations with the parents of our nearly
17,000 students in a format that would
be retained, and referred to, year round.
A ward
of
Excellence
The National Map Corps
Volunteer Recognition Program
Mark Newell, APR, Elizabeth McCartney,
Erin Korris, Morgan Bearden
A ward
of
Excellence
DOL Centennial Proclamation
Display
U.S. Department of Labor, Office
of Public Affairs
Carl Fillichio, Francis Knab, Cindy Riggs
e
Conferenc
Materials
First
SAMHSA’s Prevention Day
Partnerships in Behavioral
Health: A New Era
The Black Friday campaign urged residents
to “follow the trail” to one-day only deals
for golf and fitness packages.
Substance Abuse and Mental
Health Services Administration
(SAMHSA)
S econd
Virginia Robles-Villalba, Karen Braxton,
Janelle Williams
The Combat Edge
HQ ACC/SEM
Col J. Alan Marshall, Barbara J. Taylor,
Kurt Reilly
Combat Edge magazine is designed with the
front half targeting the older audience and
the rear flipped upside down for the younger audience.
14
This engaging and colorful suite of
materials carries the SAMHSA brand
throughout while proudly declaring its own
strong and upbeat identity.
A ward
of
Excellence
FSA Training Conference for
Financial Aid Professionals;
printed program and trifold
agenda
U.S. Department of Education,
Office of Federal Student Aid,
Conference & Outreach Services
Team
Andrew Jones, Joseph Aiello
FSA conference materials are written
and designed in-house, printed by GPO,
and double as a resource guide usable
throughout the year.
ns
al Campaig
Promotion
)
$100,000
(less than
First
Changing the Face of Local
Government
Rocky View County Communications
Grant Kaiser, APR; Tyler Williams
Rocky View County’s promotions went
from bureaucratic notices to fun ads that
present local government as approachable
and friendly.
S econd
Notify JoCo
Johnson County, KS
Tom Erickson, Sean Reilly, Mandy Cawby,
Erin Vader
NotifyJoCo is a multijurisdictional alert
system. See how we built a brand that
bridged 12 local partners, marketed it on a
shoestring budget, and met our goals.
A ward
of
Excellence
Increasing Retirement
Contributions through a Campaign
that Doesn’t Take Any Excuses
The Employees Retirement System
of Texas (ERS) Texa$aver
401(k)/457 Plan
Nora Alvarado, Lori Blewett, Lisa Cazacu,
Great-West Financial Marketing
Department and Service Team
A ward
of
Excellence
Trash Day Mobile App & Widget
Promotion
City of Olathe, KS
Jamie Shockley, Erin Vader, Alicia Chavez,
Olathe Solid Waste Division
A ward
of
Excellence
Quit Tobacco - Make Everyone
Proud 2013 Great American
Smokeout
Defense Health Agency TRICARE
Beneficiary Education & Support
Paul Fitzpatrick, Jeffrey Keen, Anne
Wilson, Phuong Tran
UCanQuit2 encouraged military members
to turn ONE DAY into TODAY and to go
smoke-free for 24-hours during the Great
American Smokeout.( #GASO)
ns
al Campaig
Promotion
0)
n $100,00
a
h
t
e
r
o
(m
First
Long Live Dreams
Delaware Division of Public Health
Worldways Social Marketing
S econd
OC Walk Smart! Campaign
Administration
Office of Customer Relations, Lora
Rakowski
15
OC Walk Smart! reduced pedestrian
fatalities and crashes in Ocean City by
creating “Crab the Lifeguard” to share tips
on pedestrian safety.
A ward
of
Excellence
ENERGY STAR New Homes
Promotional Campaign
EPA’s ENERGY STAR Program
A ward
of
Excellence
Show Your Love
National Center on Birth Defects
and Development Disabilities,
Prevention
Betsy Mitchell, Denise Levis
Crosby Marketing, The Cadmus Group
A ward
Crosby and Cadmus are helping EPA
communicate the peace of mind, quality,
comfort and energy savings that come from
ENERGY STAR certified new homes.
The Detective
A ward
am
airs Progr
Public Aff
of
Excellence
VHA - Every Veteran Should
Enroll
Department of Veterans Affairs/
Veterans Health Administration
Crosby Marketing, Mike Cosgrove
vice A
Public Ser
nt
nnounceme
First
Social Security Retire Online
Baseball Video
Rick Alves, Dash Adamson, Brian Aumiller,
Harry Jeffrey, Jeffrey Buckner, Danielle
Armentrout, Joel Machak, Jennifer
Burghardt, Shawn Bennaman
Promotes the popularity and convenience
of applying for Social Security Retirement
benefits using its secure, online application.
S econd
of
Excellence
Jennifer Bennerotte, Scott Denfeld, Emilie
Kastner, Noah Denfeld
First
“Enterprise Edina”
Jennifer Bennerotte, Scott Denfeld,
Nathalie Gage, Lori Syverson
S econd
Living with Fire
Stephen M. Wessells, Ben Young Landis,
Steven Schwarzbach, Haydon Lane
A ward
of
Excellence
The Link
City of Olathe, KS
Erin Vader, Thad Vessar, Alicia Chavez
ommunica
Internal C
Click It Or Ticket - “Why I
Ticket”
First
Texas Department of
Transportation, Traffic Safety
Division
City of Olathe, KS
Charles Webre, Beef & Pie Productions,
Dannah de la Garrigue
16
tions
O on the Go
Erin Vader, Thad Vessar, Alicia Chavez
S econd
A ward
Inside Public Housing
“Organ Donation and
Transplantation: How Does it
Work?”
Animated Video
New York City Housing Authority
Chelsea Davis, Jonathan Fisher
How big? What’s it like? How does it help
NYC? Newly-hired staff learn the story of
public housing, a step toward improving its
wider image.
A ward
of
Excellence
“Future On” Campaign
U.S. Census Bureau
Lisa Cochrane, Mike Morgan
Future On is an employee centric, multichannel communications effort designed
to engage Census Bureau staff in
transformational change.
l Programs
Educationa
First
Firefighter Close Call - The
Cornerstone Fire
South Metro Fire Rescue
Authority
Chief Mike West, Firefighter/Paramedic
Steve Whitehead, Capt. Mike Gilbert
This video reinforces lessons learned
from a close call at a fire that occurred in
the fall of 2012. We hope these lessons
prevent other firefighters from facing a
similar situation. To date, nearly 100,000
firefighters have viewed the video.
of
Excellence
Health Resources and Services
Administration Division of
Transplantation (HRSA/DoT)
Mary Ganikos, Mike Cosgrove, Crosby
Marketing Communications
This short animated video explains organ
donation, the waiting list, organ matching,
and transplantation in an engaging and
accessible way.
A ward
of
Excellence
Flushable Wipes Warning from
Port St. Lucie Utility Systems
City of Port St. Lucie, FL
Jenny Grow, Donna Rhoden
Utilities nationwide face costly
maintenance issues because so-called
flushable wipes clog sewer pipes and pumps.
Customer education helps.
Documenta
ry
First
America’s Wilderness
NPS Wilderness Program, Harpers
Ferry Center
Chuck Dunkerly, Erin Finicane, Sarah Gulick
S econd
Take a journey through America’s
Wilderness with this student produced web
series. Visit youtube.com/NPSwilderness
“What is TRICARE?”
S econd
Legacy of the Land: The Story
of the Kanawha Gateway
Annemarie Felicio, Tahira Hayes, Michael
Sanchez, Jeffrey Keen
West Virginia Department of
Transportation
Short YouTube video with an overview
of TRICARE health programs in an easyto-understand, visually appealing and
shareable format.
David Marcum, William Todd Gambill
Legacy of the Land is an exploration of
the history and agriculture of the Kanawha
Gateway, and how they intersect.
17
A ward
of
Excellence
A ward
of
Excellence
“The War at Home”
TRICARE.mil Website
Rosie the Riveter WWII Home
Front National Historical Park,
Harpers Ferry Center
Mark Southern, Morgan Smith, Tom
Leatherman, John Allen Nina Seavey,
Signature Communications
Explores the efforts of American civilians
during WWII who worked together toward
a common goal and in a manner that has
been unequaled since.
Website
First
PowerToSaveTexas.org
Public Utility Commission of Texas
Dian Lawhon, Robert Agnello, Jeffrey Keen,
Jessica Meyle
The official website for TRICARE,
delivering tailored benefit information and
self-service functions to more than 9.6
million beneficiaries around the world.
Publication
ic
n
o
r
t
c
le
E
First
DoDEA Support Helps to
Implement the Mathematics
Common Core State Standards
Chloe Yingst, Micheal Harman, Charles
Webre, Clayton Anderson
Department of Defense Education
Activity (DoDEA)
S econd
Deborah Lessne, Fatimah Pierce, Phu Diep,
Virginia Robles-Villalba
DontmesswithTexas.org
Texas Department of
Transportation
Michael Harman, Carol Gibson, Chris
Stayton, Ashley Harman
A ward
of
Excellence
www.EdinaMN.gov
Jennifer Bennerotte, Jim Tormey, Jordan
Gilgenbach, Kaylin Martin
A ward
of
Excellence
Social Security website
(www.socialsecurity.gov)
A textbook example of how creativity and
collaboration among designers, writers, and
subject experts can add lively interest to
dry material and a small budget.
S econd
State Energy Portal
U.S. Energy Information
Administration
Mark Elbert, Barbara Fichman, Shirley
Neff, Gina Pearson, Kip Platto
The State Energy Portal provides the
most dynamic view of state energy data
currently available to the public (@EIA,
www.eia.gov/state/).
A ward
Eric Brown, Karen Watson, Angel Veliz,
Jeffrey Buckner
National Crime Victim’s Rights
Week (NCVRW) Online Resource
Guide
Social Security’s new web design for
socialsecurity.gov is clean, simple, and
user-friendly on a computer, tablet, or
smartphone.
18
of
Excellence
Office for Victims of Crime
Office for Victims of Crime, Lockheed
Martin
Webcast
Podcast
First
Webinar: TRICARE Dental
Options
Annemarie Felicio, Jeffrey Keen, Alison
Legall, COL Gary “Chad” Martin
93 percent of webinar attendees agreed or
strongly agreed they were better informed
about their dental health benefit after the
presentation.
A ward
of
Excellence
First
Podcast: #229 National Health
Care Law (ACA)
Austin Camacho, Jeffrey Keen, Annemarie
Felicio, Lorraine Cwieka
TRICARE Podcast explaining the impact
of the Affordable Care Act to our
beneficiaries. Main message: no impact to
their health care coverage.
“Ticket to Work and the Equal
Employment Opportunity
Commission: Know Your Rights
and Responsibilities”
S econd
Social Security Administration,
Ticket to Work Program
Court Services and Offender
Supervision Agency
Laura York
A ward
of
Excellence
Flood Recovery
Jefferson County Open Space and
Parks
Will Lebzelter, Rylan Rafferty, Thea Rock
E-Newslet
A ward
of
ter
Excellence
The Interchange
Administration
Sandra Dobson, Heather Keels
A ward
of
Excellence
Homicides in DC and the U.S.
- The Urban Institute - D.C.
Public Safety Radio
Leonard Sipes, Timothy Barnes, Cedric
Hendricks
DC Public Safety Radio and Television
receives 200,000 requests and 600,000 to
1.4 million page views a year for $15,000 a
yearly.
munica
Audio Com
tions
First
King County River Safety
Campaign
King County, WA
Saffa Bardaro, James Apa, Katy
Vanderpool
S econd
Arkansas Outdoors
Victim Rights from a Victim’s
Perspective
Commission
Court Services and Offender
Supervision Agency
Keith Stephens, Kim Cartwright, Joe
Mosby, Mike Wintroath
Leonard Sipes, Timothy Barnes, Cedric
Hendricks
We have more than 15,000 online
subscribers and more than 300 media
contacts. Each month, we receive over
$150,000 in print advertising equivalency.
DC Public Safety Radio and Television
receives 200,000 requests and 600,000 to
1.4 million page views a year for $15,000 a 19
yearly.
dia
Social Me
Mobile
First
First
TRICARE Healthy Food Madness
Facebook Campaign
Be responsible. It’s up to you.
Zero Grey Economy
Government of Montenegro
Annemarie Felicio, Jeffrey Keen, Peter
Holstein, James Stevenson
The 2013 #TRICARE Healthy Food
Madness Facebook Campaign promoted
healthy living and boosted our Facebook
engagement 25 percent over the long term.
S econd
#30 Days Prep
Jessica Robertson, Scott Horvath, Cheryl
O’Brien
A ward
of
Excellence
The Hour of Code National
Social Media Campaign
South Carolina Department of
Education
Dino Teppara
A ward
of
Excellence
Administration’s Facebook Page
Administration
Jessica Puchala, Office of Customer
Relations and Information
The Facebook page provides engaging and
informative content to our customers on
a daily basis with near real-time customer
service response.
A ward
of
Excellence
“22 Reasons/22 Days”
U.S. Centers for Disease Control
and Prevention
Alberto Santana
20
Vuk Vujnovic, Marija Novkovic, Slobodan
Djukanovic
S econd
Trash Day Mobile App
City of Olathe, KS
Jamie Shockley, Erin Vader, David Eaves
A ward
of
Excellence
Mobile Application
Fairfax County (Va.) Park
Authority
Jeff Snoddy
Mobile technology users may register for
Fairfax County Park Authority classes and
events using Parktakes Mobile.
A ward
of
Excellence
TRICARE.mil Mobile Website
Dian Lawhon, Robert Agnello, Jeffrey Keen,
Jessica Meyle
A completely mobilized TRICARE website,
giving beneficiaries instant access to
benefit details, podcasts, videos and
TRICARE news on any mobile device.
le
Web Artic
First
Could Species Conservation be
Key to Winning a College Football
National Championship?
Ethan Alpern, Steven Hilburger
This feature bridges the gap between
sports and science in an educational, new,
and relevant way.
public confidence in the bureau as an ocean
science agency. The campaign was launched
after a major 18-month reorganization
and reform effort prompted by the 2010
Deepwater Horizon oil spill.
S econd
The Buzz on Native Bees
Hannah M. Hamilton
A ward
The Buzz on Native Bees showcases the
stunning beauty and immense importance of
native bees for people, plants and wildlife.
A ward
of
of
Excellence
Oklahoma Department of Human
Services Rebranding Project
Excellence
Oklahoma Department of Human
Services
Fleas and Ticks and Mosquitoes,
Oh My! Avoiding and Treating
Bug Bites in the Summer
Katherine Leidy, ABC, APR, Sheree Powell,
David Kim
The Oklahoma Department of Human
Services’ rebranding initiative created a
new image of a caring organization offering
help and hope.
Austin Camacho, Jeffrey Keen, Alison
Legall
We usually get 5,000 to 7,000 views from
our e-mail list and 1,000 to 1,500 web
downloads. This article was viewed 10,749
times — double our usual readership.
Branding/
Campaign
Rebrandin
g
First
Strive for Wellness - Program
Branding
Missouri Consolidated Health Care
Plan
Brian Huddleston, Leah Strid
The branding strategy for Strive for
Wellness is applied across all program
communications to create a unique look that
is balanced, active, inspirational and open.
S econd
Branding BOEM as a New Bureau
Bureau of Ocean Energy
Management
Caren Madsen, John Raedeke, Gina
Bowman-Johnson
e Pencil
to win a Blu
w
o
h
t
u
o
b
n
arn more a
s the sessio
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—
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g
d
le
ds
ow
n Awar
Insider Kn
ld Scree
o
G
&
Pencil
in Blue
W
NAGC 2014
The BOEM re-branding campaign
a.m. at the
0
:3
ce
10
,
13
0 Conferen
established a fresh, new identity for BOEM Friday, June
ol, FHI 36
o
gton
h
c
in
S
h
s
s
a
n
o
ti
. NW, W
e
v
to underscore science as the foundation
A
Communica
t
u
c
ti
25 Connec
of our regulatory work and to restore
Center, 18
21
2014 Blue
Pencil & Gold
Screen Awards
Judges
Carl Fillichio, Senior Advisor for
Communications and Public Affairs, U.S.
Department of Labor
Curtis Freeman, Web Designer, Synergy
Enterprises, Inc
John Graves, San Diego International Airport
Bethany Hornbeck, Lead Technical Writer,
NETL
Claudia Hosky, Publisher, FedInsider
Kelly Huston, Deputy Director, California
Governor’s Office of Emergency Services
Brad Alexander, California Governor’s Office of
Emergency Services
Steve Klodt, Director of Publications, Denver
International Airport
Charlie Baglan, Associate Producer, Kentucky
Department of Fish & Wildlife
Kerry Klump, Executive Director, Troy Area
Chamber of Commerce
Jane Baker, Graphic Designer/Senior
Consultant, Booz Allen Hamilton
Brienne Lang, Public Affairs Specialist, U.S.
Department of Navy – Naval Sea Systems
Command
Anistacia Barber, Director of Government
Business Development, Post Modern Company
Ric Barrick, Assistant Director, Office of Public
Communications, Broward County
Rebecca Bloomfield, San Diego International
Airport
Armand Boyd, Chief, Visual Communications,
National Geospatial-Intelligence Agency
Maggie Bray, Sr. Graphic Designer, Synergy
Enterprises, Inc
Nichole Brink, Communications Specialist,
Primaris
Wendy Brunner-Lewis, Communications
Coordinator (WBL), Joplin Area Chamber of
Commerce
Scott Callicott, Public Affairs Senior Specialist,
State Farm Insurance
Beth Carter, Program Manager for
Strategic Communication, Federal Bureau of
Investigation/FBI Academy
Lisa Cazacu, Benefits Communications, Employee
Retirement Systems of Texas
Cheryl Chambers, Chief of Communication
Management and Support, U.S. Census Bureau
Mike Cramp, Post Modern Company
Joshua DeLung, Senior Director, Communication
Services, ENC Strategy
Marisa Ellison, Customer Relations Manager,
MODOT, Northeast District – Hannibal
Greg Leatherman, Technical Writer, NETL
Freddi Karp, Deputy Director, Office of
Communications and Public Liaison, National
Institute on Aging, NIH
Debbie Kulik, Project Manager, RTI
International
Constance Lemos, Visual Information Specialist,
Printed Products and Graphic Design, USDA
Forest Service, Rocky Mountain Research
Station
Morgan Lyons, Assistant Vice President,
Communications and Community Engagement,
Dallas Area Rapid Transit, Marketing and
Communications Department
Joel Machak, The Cadmus Group
Susanne C. Medley APR, principal and founder,
re_group
John Monroe, U.S. Department of Navy – Naval
Sea Systems Command
Tony Mooney, Mooney Marketing
Tammy Moore, Unit Chief, Federal Bureau of
Investigation/FBI Academy
Greg Mt. Joy, Employee Retirement Systems
of Texas
Crystal Myers, Senior Associate, the Cadmus
Group
Laura Newquist, California Governor’s Office of
Emergency Services
Ally Elspas, Graphic Designer, RTI International
Bridget O’Brien, The Cadmus Group
Brett Ehrhardt, National Institute on Aging,
NIH
Karen Pocinki, National Institute on Aging, NIH
22
Bonnie Piper
Jessica Puchala, OCRI, Web Content & Social
Media Coordinator, Maryland State Highway
Administration
Virginia Robles-Villalba, Synergy Enterprises,
Inc
Ian Weston, Account Executive, Association &
Society Management International, Inc.
Revee White, Communications Manager,
Primaris
Elizabeth Roe, President, Eco Partners, Inc
Clarisse Young, Special Assistant, U.S.
Department of Labor
Elena Rohweder, Manager Communications,
Human Capital Dept., Dallas Area Rapid Transit
Kathy Zona, Public Affairs Specialist, NASA
Glenn Research Center
Kristi Saksvig, Communications Manager,
Ramsey County Library
Deborah J. Sassen, Engineering Technician
III, Illinois Department of Transportation
David Schiedt, Post Modern Company
Babette Seve, Corporate Communications,
Outreach and Communications Unit, Federal
Bureau of Investigation/FBI Academy
Dawn Shiley, Marketing and Communications
Director, Association & Society Management
International, Inc.
Jamie Shockley, Strategic Communications
Analyst, City of Olathe, KS
Steven Shultz, M.S., Deputy Director, Public
Relations, San Diego International Airport
Derrick Silas, Director of E-Communications,
City of Enid, Oklahoma
Kirstie Smith , Communications Director (KS),
Joplin Area Chamber of Commerce
Cindy Snipes, U.S. Department of Navy – Naval
Sea Systems Command
2014 Blue
Pencil & Gold
Screen Awards
Committee
Marisa Ellison, Competitions Director, National
Association of Government Communicators
and Customer Relations Manager, MODOT,
Northeast District – Hannibal
Lisa Cazacu, Benefits Communications, Employee
Retirement Systems of Texas
Cheryl Chambers, Chief of Communication
Management and Support, U.S. Census Bureau
William Soo, Synergy Enterprises, Inc
Armenthis Y. Lester, MA, OTR/L, Public
Affairs Specialist (TCF Intern),VA MidSouth
Healthcare Network, VISN 9
Elaine Specht, Project Manager, Battelle
Memorial Institute
Michelle Savoie, Competitions Coordinator,
NAGC
Jessica Stern, Membership Coordinator
Association & Society Management
International, Inc.
Kathy Zona, Public Affairs Specialist, NASA
Glenn Research Center
Kathryn Stokes, Strategic Affairs Officer,
MDES
Casper Stuart, Synergy Enterprises, Inc
Karen Thompson, Webmaster, Association &
Society Management International, Inc.
Paula Turner, Public Affairs Specialist, NETL
Erin Vader, Communication & Public Engagement
Manager, City of Olathe, KS
Maria Vanderkolk, Communications Manager,
City of Arvada, CO
John Verrico, Chief of Media Relations, Science
and Technology Directorate, Department of
Homeland Security
Tiffany Wdzieczkowski, National GeospatialIntelligence Agency
23
Design and Layout — Wendy WagnerSmith, NAGC Marketing Director

awards program with list of winners

Transcription

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