iClick Event Photography - See Lemons Blog See Lemons Blog

Tips and Tricks
iClick Event Photography:
Techniques
Clemens Wan
iClick
August 2012
Agenda
Why Event Photography?
Being an Event Photographer
Photo guidelines
Tips and Tricks
Post Production
iClick
July 2012
Event Photographer
Why?
− Networking
− Privileged Access
− Personal Practice
Recent Opportunities
iClick Camera
Shadow Photography
LEGAL ENTITY, department or author (Click Insert | Header & Footer)
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Find Event
Taking Pictures at the Event
Connect
Prepare
Types of Events
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Photograph
Speaker/Podium/Interview
Networking
Philanthropic
Workshops
Edit
Top 20
Share
Types of Shots
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Atmospheric
Event: Speaker / Key People
Photo Journalism – casual
Posed shots – group
Be friendly and have fun
Do not interrupt the flow of events – silent photographer
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Main pictures to take at an event
Atmospheric / Mood
Specific Event
− Speaker
− Audience’s reaction (clapping or listening intently)
− Getting Awards
Key Individuals
Photo Journalism – Casual
Posed Single/Group Photos (ask)
Creative Random Shots with Purpose
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Atmospheric
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Event - Speakers
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Event – Receiving Awards
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Event – Key Individuals
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Event – Audience Reaction
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Photo Journalism
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Posed Shots
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Typical Agenda (5:30pm to 7:30pm event)
Example: 5:30-7:30pm podium speaker with awards and networking
5PM
Arrive to prep. Practice shots.
5:15PM
Atmospheric / Mood shots of the venue
5:30PM
Guests arrival shots
5:45PM
Casual photo journalism shots of mingling. Ask for initial group posed
shots.
6PM
Speaker at podium. Multi-shot of speaker. Audience listening.
Audience clapping shots.
6:30PM
Speaker with award winners. Posed shot with award
7PM
Networking and food. Do not take pictures of people eating. Walk
around and wait for opportunities to take group shots of people having
fun.
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Picking top 20
TA Reunion event example photos
− 2-3 Atmospheric
− 4-6 Event: Speaker
− 1 Audience Reaction
− 2-3 Key person
− 1-2 Artistic
− 4-6 Group shots
− 2-3 Posed Shots
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Common Issues
Photos are under-exposed - Look for main sources of light
− When outside, back-lit
− When inside, too dark
Out of focus pictures
− Focus on the eyes
Photos are blurry
− Do not use shutter speed slower than the length of the lens
Images are distorted
− Person from head to toe uses 50mm focal length
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Tips and Tricks
Equipment preparation – extra batteries
Knowledge of the event agenda and setting
Speak with the organizer – capture the right pictures
Get there early to take establishing pictures and plan the approach
− Be aware of eating times
Be friendly and make sure you don’t interrupt conversations
Focus on the eyes quickly and compose – Matrix Metering
Compose with rule of thirds and framing
Look at photos with the photographic eye – printed inspiration
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Additional Information
iClick Leads: # iClick Americas Leads
iClick Photographers: # iClick Americas Event Photographers
SharePoint: http://ny-sharepoint.csintra.net/it/iClick/Events/default.aspx
Videos in this series
− Photography Process
− Photography Basics
− Event Photography Techniques
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