Designblok Premier Fashion Week
Transcription
Designblok Premier Fashion Week
13 7. – 13. 10. ’13 Designblok Prague Design and Fashion Week Established in 1999, the international exhibition of design presents current Czech and foreign designs in the most prominent showrooms and galleries in Prague. Located within exceptional architectural buildings in Prague, the Designblok Superstudios represent the focal point of all the events; producers and designers from all over the world present their special installations within an area of over 10,000 m2. Traditionally, Designblok covers fashion and includes the Designblok Fashion Week, where top Czech and foreign fashion designers present their work. Designblok has been included among eight top-priority events in the city of Prague. The 15th year of Designblok will take place from October 7–13, 2013. “The entire professional public agrees that Designblok is beneficial for Czech applied arts and that its quality constantly increases. Many experts say that Designblok, the most important Czech designer event, has the potential to become more essential than Design Week in Vienna and the DMY in Berlin.” (Kateřina Kadlecová, Reflex 40 / 2010) “Do not run away. After Tuesday, one will not be able to hide anyway. The city will be full of design. Design will permeate the city. The city is the theme of this year’s Designblok, the city as the pivot of life and inspiration. Thus, Prague will transform into the City, which is full of the most ordinary and unbelievable objects and spectacles, into a fast, evanescent, and unforgettable city, into a city that is both playful and perhaps gray and indistinct. In short, Prague will be everything a city and design can be.” (Barbora Ševčíková, czechdesign.cz, October 2011) “Prague scores at the expense of London. Designblok is huge and better. (…) One does not have to go to Vienna or London to see new designs in the field of fashion, lights, and glass. Designblok – the biggest show of design in the Czech Republic, which ends on October 10, surpasses London and Vienna with enthusiasm and the number of young designers, plus Czech and foreign companies.” (Alena Řezníčková, idnes.cz, October 9, 2010) “Presenting the current Czech and world design, Designblok is a unique event of its kind in our country. Thus, the public has an opportunity to see designs made by both young designers and established stars. Designblok is modern, progressive, and cool.” (Daniela Peštová) “A couple of years ago, Designblok was a very specialized and pronounced exhibition event for a few experts, brands, and visitors. However, times have changed. The past several years have shown that Designblok ranks among the most significant autumn events attended by students, young people, families with children, and experts. (…) Designblok has initiated successful careers for many designers. Designers such as Lucie Koldová, Klára Šumová, the brand of Rozbíjím se, and other artists have won acclaim at this event.” (Adam Štěch, Lidové noviny, October 6, 2012) Gala opening, Church of St. Simon and St. Jude Premier Gala, Church of St. Simon and St. Jude Gala opening, Superstudio Clam-Gallas Palace Press conference, Mayor’s Residence Designblok podium, design: Maxim Velčovský, Václavské náměstí Designbok in numbers: 1999 14 exhibitors, attendance less than 1,000 2000 22 exhibitors, attendance less than 2,000 2001 28 exhibitors, attendance ca 5,000; first promotion campaign targeted at the public 2002 38 exhibitors, 12 media partners, first accompanying programme 2003 78 exhibitors, Česká spořitelna became the general partner of the accompanying programme, with an attendance of 9,460 visitors. Designblok as a whole had an attendance of 14,000 visitors. 2004 92 exhibitors, total attendance of ca 19,000 visitors; advertising campaign exceeded CZK 5,000,000 2005 107 exhibitors, first Professionals’, first Designblok awards and first all-year guide to the world of design and guide entitled Design Guide. 2006 125 exhibitors, Superstudio visited by 14,000 people, total attendance exceeded 25,000 visitors; advertising campaign exceeded CZK 10,000,000. 2007 141 exhibitors (60 companies, 60 designer studios and schools, 21 fashion designers), 177 events all across the city, 70 rejected projects. Superstudio visited by 17,000 people; total attendance nearly equalled 30,000 visitors. 2008 202 exhibitors (77 companies, 88 designer studios and schools, 37 fashion designers), 213 presentations at 83 location across Prague. Two Designblok Superstudios for the first time, visited by 18,000 people. Designblok Fashion Week as part of the 10th year. Total attendance of 32,000 visitors. 2009 212 exhibitors. Record-breaking Superstudio area of 6,000m² visited by 21,000 people. Over 38,000 people attended the programme in the city. 2010 40 locations visited by more than 38,000 people. Over 23,000 visitors came to see the Superstudio with its exhibition program and fashion shows. The presentation of Czech manufacturers was exceptionally powerful. 2011 220 presentations, exhibitions, and shows at 59 locations throughout the city of Prague, including two Superstudios. 94 showrooms and manufacturers, 89 designer studios, plus 18 fashion designers and brands. The Superstudios were visited by 25,700 people; 3,900 visitors saw Fashion Week shows. Total attendance at all events throughout the city exceeded 40,000 visitors. 2012 234 presentations, exhibitions, and shows at 58 locations all across Prague. 145 events were part of Designblok. The participants included 89 interior design companies, 44 designer studios, plus 52 fashion designers and brands. Designblok included two Superstudios and the newly launched Openstudio devoted to the lab of contemporary design, designers, schools, and visions. Total attendance reached 42,000 visitors; 28,000 of them visited the Superstudios and the Openstudio. The Designblok Premier Fashion Week shows attracted a record number of 5,800 visitors. Designblok Program: Honorary Board of Designblok: Eva Jiřičná, Architect Helena Koenigsmarková, Director of the Museum of Decorative Arts in Prague Daniel Heler, Member of the Board of Directors and Deputy Chief Executive Officer of Česká spořitelna, a.s. Liběna Rochová, Fashion Designer Michal Froněk, Olgoj Chorchoj, Designer David Řezníček, Director of Konsepti Libuše Šmuclerová, General Manager of Ringier Axel Springer ČR Jindřich Smetana, Architect and President of the AAAD in Prague Karel Ksandr, General Director of the National Technical Museum in Prague The Designblok program takes place in selected showrooms and galleries all across the city. Apart from these locations, the so-called Designblok Superstudios serve as the key centers of events. Administered by Designblok organizers, the Designblok Superstudio serves as an exhibition space for the purpose of special exhibitions and presentations from exhibitors that are selected based on submitted projects. The Superstudio is reserved exclusively for exhibitors and distributors who operate in the field of furniture design, interior accessories, lights, and other sectors of design. The Designblok Openstudio, with the subheading of the Lab of Contemporary Design, is a space devoted to presentations of prototypes, experimental projects, exhibition concepts of designers, designer studios, and brands from the entire spectrum of contemporary design (product design, fashion design, jewelry design, and graphic design). The Openstudio also houses presentations of designer schools, the regular Designblok Talent Cards exhibition of selected talented designers, and profile exhibitions of selected Czech and foreign studios. The program of Designblok Premier Fashion Week is concentrated in selected boutiques, the Openstudio (installations and presentations), and primarily the Church of St. Simon and St. Jude, where fashion shows of Czech and foreign fashion designers and brands take place. Other integral parts of Designblok are the Professionals’ Day that takes place on Monday – on this day the Superstudios are open only to the professional public (architects, designers, VIP clients – developers, investors, journalists); the gala opening of the Superstudios and the Openstudio; the Editors-in-Chief Awards; the Designers Talk and Fashion Talk debates; and the closing Premier Gala. Česká spořitelna has been the General Partner of Designblok for 10 years, since last year under its brand of Erste Premier for luxury clients. “All day yesterday was in the spirit of Designblok. All the exhibitors had exhibition openings in the three buildings. The evening was crowned with a gala dinner that will, no doubt, rank among the best events of this year. (…) However, fabulous dresses and famous faces were left standing by the program, which was not very long, yet highly interesting. When the door of the small reception room opened, we entered the beautiful space of the Church of St. Simon and St. Jude, in the middle of which were white cubes covered with white linen. As the altar glittered with gold, merely being present there was an experience in itself.” (Petr Jansa, invogue.cz, October 2, 2012) “Commercial presentations of new designs from Czech and foreign brands, fashion shows, exhibitions, lectures by designers, cocktail parties, and other events are open to the public, whose interest grows every year. However, the most significant benefit for exhibitors is primarily the powerful media, marketing, and business impact of Designblok.” (Kateřina Kadlecová, Reflex, 2011) Le Bon DuPont™ Corian® Designblok 2012 Superstudio Kafkův dům TON AquA TRADE IKEA Gallery Art for Children Domesi Design Brokis SIMPLE Designblok 2012 Superstudio Clam-Gallasův palác PIRSC PORCELAIN quBuS Lasvit Brother & Duck STOCKIST Vienna Design Week Embassy Jan Plecháč & Henry Wielgus Designblok 2012 Openstudio Šporkovský palác Note design Lasvit by Nendo Designblok Talent Card ANTIPEARLE Monika Drápalová ŠKODA AuTO a Vitra Designblok Premier Fashion Week: Fashion has been an integral part of Designblok since its first year. However, its scope has achieved the extent of international fashion weeks. Apart from presentations in boutiques, galleries, and Designblok Superstudios, the event also offers a program filled with fashion shows of the entire elite of Czech designers complemented with a range of world brands and international guests in a single space. The event took place in the Municipal House in 2011. Last year, it was located in the Church of St. Simon and St. Jude. In 2013 the Designblok Premier Fashion Week spring was established as well. The first venue took place in March, 21 – 24th, 2013 at Křehký Gallery. “Even though I always take part in Designblok only as a guest, I have been proud of this event since its start. Experiencing the excitement of a collector or a hunter, I rove among exhibitors and often leave with some swag – no matter what it is, glass, ceramics, fashion, or designer chocolates. However, fashion is what interests me most at this event. Since I believe in Czech designers and their world repute, I am happy that they have this exceptional opportunity to present their fashion designs and show that quality is to be found directly among them. Thus, I am extremely proud to be able to officially support this event and can hardly wait to sit at all the fashion shows that my schedule will allow me to watch.” (Aňa Geislerová) Preparatory Committee for Premier Fashion Week Consisted of the Following Members: Liběna Rochová, Fashion Designer Jana Zielinski, Director of Profil Media Saša Jány, Director of Elite Model Management Jan Králíček, Fashion Consultant for ELLE Martina Lewis, PR Manager Jiří Macek, Creative Director of Profil Media Zdenka Imreczeová Designblok Premier Fashion Stage, Church of St. Simon and St. Jude ELLE Talent Card, Miroslav Sabo Hana Zárubová Designblok Premier Fashion Week 2012 Klára Nademlýnská Liběna Rochová Denisa Nová Timoure et Group Premier Gala (Selected) Interior Designa and Lifestyle Brands Presented at Designblok: AQUA TRADE, Artek, Artemide, Ateh, Baccarat, BaSys, Bulb, Design Bath SE, Hansgrohe, Kartell Flag Store, Konsepti, Křehký, Lladró, Moser, Nespresso, Nike, Qubus, POLSTRIN DESIGN, Poltrona Frau Group, praguekabinet, Preciosa Lighting, Puma, STOCKIST, SUPERSTORE, TECHO, Tichelaar Maakum, Veuve Clicquot, Vitra (Selected) Fashion and Jewelry Brands Presented at Designblok: Adidas, Beldafactory, bohéme, Carollinum, Denisa Nová, ESCADA, FREY WILLE, Giorgio Armani, Hana Zárubová, Hermés, Liběna Rochová, Louis Vuitton, Klára Nademlýnská, Max Mara, Melissa, Miroslav Sabo, Monika Drápalová, Muset, Roberto Coin, Simple, Spijkers en Spijkers, Sruli Recht, Swarovski, TATIANA – Taťána Kovaříková, Timoure et group, Toni&Guy, Guerlain, Chatty, Zdeňka Imreczeová, Zuzana Kubíčková (Selected) Designers and Designer Studios That Regularly Exhibit at Designblok: Ateliér Pelcl, Boa design, Daniel Piršč, Gabriel Vach, Jakub Berdych, Klára Šumová, Lucie Koldová & Dan Yeffet, Maxim Velčovský, Olgoj Chorchoj, Rony Plesl, Rozbíjím se, Zdeněk Vacek & Daniel Pošta, Tobyšlo (Selected) Foreign Guests at Designblok: 5.5 designers, Werner Aisslinger, Gijs Bakker, Erwan Bouroullec, Barber Osgerby, Matali Crasset, Konstantin Grcic, Alfredo Haberli, Ineke Hans, Makkink & Bey, Richard Hutten, Jasper Morrison, Radi designers, Patricia Urquiola, Marcel Wanders Rossana Orlandi Furniture installation by Patricia urquiola, Konsepti Designblok 2012 Attendance: Total attendance, including exhibitions and showrooms located all across the city: 42,000 Superstudio and Openstudio attendance: 28,510 Attendance at Designblok Premier Fashion Week shows: 5,800 Visitor structure in the Superstudios: Adults: 7,020 Accredited guests and guests invited by exhibitors: 5,530 Journalists: 380 (30 of which were from abroad) VIPs (opening, exhibition openings, other events): 6,550 Students: 5,354 Group admission: 3,676 Invited visitors, accredited persons, and VIPs: Architects, designers, developers, and proprietors of the most prestigious showrooms of designer products in the Czech Republic, Czech and foreign media, fashion designers, art and design collectors, directors of international design festivals, directors and curators of important Czech and foreign institutions, prominent politicians, important clients of participating companies and designers Events by Invitation Only: VIP and business cocktail parties in individual showrooms, presentations, and stores; exhibitions; the Designblok gala opening party, Premier Gala Age group 0-26: 9,030 (32%) Age group 26 and above: 19,480 (68%) Students 32 % 68 % Adults Designblok Promotion: The international advertising campaign is mainly focused, year-round, on the region of Central Europe. Among the media partners, one can find not only leading Czech media, but also a range of key magazines from the field of design, such as Icon, Frame, H.O.M.E., www.dezeen.com, and www.designboom.com. Designblok events serve as an essential source of information for the year-round work of Czech media, including TV companies led by Czech Television. “I am proud that ELLE is a media partner of Designblok Premier Fashion Week, for it is one of the most prestigious, sensible and interesting events in our country.” (Andrea Běhounková, ELLE) “The biggest festival of design has definitely grown up, which is reflected in the names of participants and guests and also in the events that take part all across Prague during Designblok week. World stars not only put in brief appearances at the gala opening, but also give lectures and present their work.” (Alena Řezníčková, idnes.cz, October 4, 2012) On the occasion of Designblok, special printed materials are published, i.e. the program booklet (10,000 pcs), DesignGuide – the guide to new designs, showrooms, stores, and hotels (30,000 pcs), and Designblok News (30,000 pcs). Outdoor: CLV campaign focused on the city of Prague and D1 motorway: euroAWK, JC Decaux, Museum of Decorative Arts in Prague Printed Ads: Hospodářské noviny, ELLE, Reflex, Art and Antique, Architekt, ERA21, Flash Art, Marianne Bydlení, H.O.M.i.E., Dolce Vita, Design & Home, Magazín Víkend Hospodářských novin, Magazín Proč ne?!, Hospodářských novin, Domov, ONE, Atrium (SK), Designum (SK), H.O.M.i.E. (Sk), H.O.M.E. (D, A, H, Cro, Slo) Internet Ads: Designmagazin.cz, Designguide.cz, Czechdesign.cz, protisedi.cz, ihned.cz, invogue.cz, expresradio.cz, Radio1.cz Media Partners: Hospodářské noviny, Czech Radio, Czech Television, ELLE, Reflex, Architekt, Art+Antiques, Design&Home, Dolce Vita, ERA21, euroAWK, Flash Art, H.O.M.i.E., Marianne Bydlení, DesignMagazin.cz, DesignGuide.cz, Czechdesign.cz, iHNED.cz, invogue.cz, protisedi.cz, Radio 1 Foreign Media Partnes: Atrium (sk), DAMn° (be), Designum (sk), Designboom (it), Dezeen (uk), Flash Art, H.O.M.i.E. (sk), H.O.M.E. (au, hu, de, cro, slo) Special Promotion: Designblok insert as part of Reflex weekly Special ELLE newspaper on the occasion of Designblok Premier Fashion Week Organizers of Designblok, Prague Design and Fashion Week: Profil Media s.r.o., Osadní 35, 170 00 Praha 7, tel.: +420 267 990 543-6 www.profilmedia.cz, [email protected] Partners: General partner: Main partner: Designblok ’12 is supported by following institutions: Ambasciata d´Italia Praga Istituto Italiano di Cultura Praga Designblok Talent Card Exhibition support: MEN by ZOOT support: Official suppliers: Main media partners: Media partners: H.O.M.i.E. Foreign media partners: H.O.M.i.E. H.O.M.E.