the JC Resorts Corporate Development Brochure

WHO WE ARE
Since 1971, JC Resorts has been a proven
leader in the management and operation
of premium resort and golf properties
where diverse entities are united by the
same authentic vision.
That means impeccable service without
stuffiness, attention to detail without
stifling formality and comfortable
accommodations without pretentiousness.
We revel in the unique and offer a
customized approach to maximizing the
performance of real estate assets while
enhancing the distinctive character of
each individual property.
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WHAT WE DO
With dedicated service and proactive
communication, JC Resorts strategically
manages the complex and diverse
challenges within the resort and golf
industries.
Our high level of personal involvement
with every property and every owner
results in an alignment of interests that
ensures operational excellence, superior
service and financial performance.
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EXCEPTIONAL
MANAGEMENT
EXPERTISE
Our 40+ years of owning and successfully
operating premier hotels and golf
properties in the competitive region of
Southern California has positioned JC
Resorts as a leading resort management
company.
The properties in our portfolio benefit
from an unwavering dedication to
managing and enhancing unique, full
service properties.
We offer a full complement of professional
services, allowing individual property
costs to be minimized and leveraging
economies of scale. All JC Resorts
properties benefit from the following:
• Proactive revenue management
programs
• Centralized in-house reservations team
• Brand expertise and strategic
marketing campaigns
• Extensive resort and golf buyer
database
• Comprehensive business intelligence
• Strategic HR, learning, and
development programs
• Comprehensive accounting and
financial services
We provide owners, developers and
investors with strategic management
services that best maximize real estate
assets, from extensive renovation and
repositioning to the seamless transfer of
operations.
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RESORT & ASSET MANAGEMENT CAPABILITIES
OPERATIONAL FUNCTIONS
HUMAN RESOURCES
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Strategic planning
Quality assurance
Cost control and margin management
Negotiation of service contracts, concessions and
leases
• Preparation of daily, monthly and annual financial and
operating reports
• Maintenance of insurance policies
MARKETING
• Digital marketing
• Social Media Campaigns and Integration
• eCommerce, including retargeting, display, keyword
and shopping cart abandonment
• Branding and product differentiation/positioning
• Traditional and digital collateral development
• Public relations expertise for luxury accommodations,
food and beverage, golf and spa
• Media plan development and implementation
• Cross marketing and strategic partnerships
• Specialized resort programs
• Website development
• Campaign revenue tracking, both online and voice
SALES
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Yield and revenue strategy and execution
In-house central reservations system
Personalized focus for all leisure sales offers
Database mining for guest demographics and
psychographics
Database management and utilization
In-market sales presence in key markets
Third party regional partnerships
Leisure and group expertise
Recruitment and selection
Employee relations
Benefits
Worker’s compensation
Employee development and training
SYSTEMS, PROCEDURES AND CONTROLS
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Financial reporting, budgeting and forecasting
Treasury and cash management
Internal controls, procedures and policies
Risk management
Capital budgeting and reporting
Debt and equity financial strategies
Procurement policies and procedures
IT strategy, management and support
Regulatory compliance
External audit management
ORGANIZATION
• Management supervision
• Reservations, distribution and channel management
support
• Administrative support
• Marketing and sales efforts
• Ongoing competitive analysis
• Legal resources and contract administration
ASSET MANAGEMENT AND OPTIMIZATION
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Renovation and repositioning
Acquisition, development and design services
New construction, application for licenses and permits
Market intelligence and trend evaluation
Preventative maintenance and mechanical
systems programs
• Capital planning
• Asset preservation
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HOTEL/RESORT PORTFOLIO
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RANCHO
BERNARDO INN
• 287 Guestrooms
• 40,000 sq ft Indoor Function Space
• 40,000 sq ft Outdoor Function Space
• 45 Holes of Golf
• 13,000 sq ft Spa, including 18
treatment rooms, 7 cabanas, garden
and lawn relaxation areas, and fitness
center
Located in San Diego, Rancho Bernardo
Inn is a Four-Diamond destination resort
offering business and leisure guests an
experience that is both peaceful and rejuvenating. With unpretentious style and
genuine warmth unique among the world’s
finest resorts, the property inspires conversation, reflection, and relaxation.
AWARDS & ACCOLADES
• 2014: World’s Best Top 500 Hotels
— Travel + Leisure
• 2013: Top SoCal Resorts
— Condé Nast Traveler
• Four Diamond Rated for over
33 consecutive years
—AAA
• Member of Preferred Hotels & Resorts
Worldwide
• #1 Resort Spa in North America
—Condé Nast Traveler
• Gold Key Hall of Fame
— Meetings & Conventions Magazine
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SURF & SAND
RESORT
• 167 Guestrooms
• 10,000 sq ft Indoor Function Space
• 16,000 sq ft Outdoor Function Space
• 5,300 sq ft Spa, including 8 treatment
rooms, outdoor relaxation areas, and
fitness center
In an incomparable setting on the sand
in the village of Laguna Beach, you will
find Surf & Sand Resort. Resembling a
sun-washed Mediterranean Village, the
resort combines an extensive collection of
meeting venues, oceanfront guest rooms
and dedicated, personal service to create
a distinctive meeting site on the California
coast.
AWARDS & ACCOLADES
• 2013: Top 25 Southern California Hotels
— Condé Nast Traveler
• Four Diamond Rated for over
20 consecutive years
— AAA
• 2012: Top 50 Resorts in the US &
Canada — Travel + Leisure Magazine
Reader’s Poll
• 2012: World’s Best Top 500
Hotels — Travel + Leisure Magazine
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TEMECULA
CREEK INN
• 130 Guestrooms
• 10,800 sq ft Indoor Function Space
• 12,800 sq ft Outdoor Function Space
• 27 Holes of Golf
In the heart of Southern California
wine country and offering 27 holes of
championship golf, Temecula Creek Inn
is an escape like no other. Come and
experience the breathtaking views of the
wine country, the history of Old Town, the
magnificent Temecula Creek golf course
and the award-winning Cork | Fire Kitchen.
AWARDS & ACCOLADES
• The Hot 100
—Best Resort, Southland Golf Magazine
• Temet Grill
—Top Restaurant, Inland Empire
Magazine
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SCRIPPS INN
Nestled along the shores of Southern
California’s sandy white beaches, Scripps
Inn is a charming fourteen-room inn
that offers up one of La Jolla’s best kept
secrets. A favorite hideaway for both
relaxation and romance, we provide
stunning ocean views, gentle sea breezes
and the relaxing sounds of the rolling surf.
AWARDS & ACCOLADES
• 2012 Top 25 Southern California Hotels
—Condé Nast Reader’s Choice
• Top 50 Small Hotels in the US
—Condé Nast Reader’s Choice
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TERRANEA RESORT
A joint venture investment asset managed
by JC Resorts and Lowe Enterprises.
Terranea Resort was developed by Lowe
Destination Development and is managed
by Destination Hotels & Resorts, a wholly
owned subsidiary of Lowe Enterprises.
• 582 rooms, including a 360 room hotel
and 82 for sale residential casitas and
villas
• 60,000 sq ft Indoor Function Space
• 75,000 sq ft Outdoor Function Space
• The Spa at Terranea — 50,000 sq ft
state of the art complex, including 25
treatment rooms and 5,000 sq ft fitness
facility
• The Links at Terranea — 9 hole, par 3
ocean front golf course
Dramatically poised at the edge of
the Pacific Ocean on the Palos Verdes
Peninsula, Terranea’s 102 acres are infused
with the elegance of a classic Mediterranean
estate, the casual energy of coastal
Southern California, and countless ways
to spend your days – all tied together with
authentic, genuine hospitality and a deep
respect for this irreplaceable oceanfront
setting.
AWARDS & ACCOLADES
• Gold List
— Condé Nast Traveler (2013, 2014)
• Best in the World Reader’s Choice Award
—Top 100 Best Resorts of the Mainland
US, Condé Nast Traveler (2010, 2011)
• World’s Best Top 500 Hotels — Travel +
Leisure Magazine
• Best Resort
— LA Daily News Reader’s Choice
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OUR APPROACH
At JC Resorts, we understand that
aligning our mission with our four
constituencies; our guests, our employees,
our communities and our stakeholders, is
paramount. We keep in mind, at every turn:
• Provide an exceptional experience for
every guest
• Take pride in the exemplary training
and equitable treatment of each of our
employees
• Maintain and enhance the investment
• Partner with our communities
• Drive growth in stakeholder value
• Bring passion, integrity and dedication
to everything we do
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RESORT AND ASSET
MANAGEMENT
EXPERTISE
JC Resorts leverages its in-depth
knowledge of luxury hospitality and
golf operations to continually assess
and redirect resources as necessary,
optimizing the potential for each resort,
each course and each space. We are
prudent fiscal managers and keep a
keen eye on maintaining, protecting and
enhancing real estate assets.
We are skilled at design and remaking
underperforming elements of the
operation, in order to create viable
solutions that drive revenue, establish
market competitiveness and ensure guest
expectations are exceeded.
We apply careful analysis to create profit
centers that delight and enhance the
guest experience.
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CULINARY
EXPERTISE
At JC Resorts, we recognize the culinary
experience is an essential element to
a perfect getaway. We understand
that a well designed space, menu and
progressive culinary talent should also
extend to local clientele and drive more
revenue to the bottom line. Two recent
projects demonstrate how we craft the
personality, style and product to make us
the market leader in each of our resorts.
The Veranda Fireside Lounge & Restaurant
is a key example of this philosophy. What
was always a pleasant dining experience
was tranformed into a vibrant ambiance
designed for communal dining where a full
program of dining events and live music
that keeps resort guests on-site while
also attracting local diners. Restaurant
revenues which have increased 32% are
testament to the effectiveness of the
concept.
AVANT is another signature dining
project taken on by JC Resorts. The
result of a $2.4 million remodel of the
space inhabited for years by the revered
El Bizcocho, AVANT replaced the formal
dining experience with a forward-looking
restaurant serving natural and locally
harvested ingredients in a fresh space
featuring an indoor-outdoor patio, a
large bar, private dining rooms and an
instructional kitchen.
We have the experience, culinary talent
and strategic vision to make your food
and beverage operation a profit center.
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RESORT
RECREATION
EXPERTISE
Each JC Resorts property is carefully
crafted with relaxation and guest
satisfaction top of mind. We believe that
resorts should offer guests the chance
to escape and to find an oasis from their
everyday lives. Beautiful interior spaces
and landscaped grounds create a sense
of calm. Serenity is achievable and the
spirit enlivened through a variety of dining
options, state-of-the-art resort spas and
exceptional recreational choices. We
have found that by creating a memorable
experience, we have nurtured the soul and
have earned a customer for life.
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SPA
THE SPA AT RANCHO BERNARDO INN
• A 10,000 Square Foot Garden
• Private Treatment Casitas
• Saline Swimming Pool
• Fitness Center
• Nail Salon
• Indoor and Outdoor Relaxation Lounges
AQUATERRA SPA
AT SURF & SAND RESORT
• Eight Indoor Treatment Rooms
• Fitness Center
• Nail Salon
• Indoor and Outdoor Relaxation Lounges
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JC GOLF
PORTFOLIO
JC Golf is dedicated to providing the
region’s finest variety of golf facilities
and superior guest service to those who
appreciate the tradition of the game of
golf.
Whether private, resort or daily fee
focused, JC Golf has an excellent
variety of golf courses for members and
guests. And with a strong background
in hospitality management, JC Golf
has expertise in all areas of revenue
generation, including food and beverage
outlets, weddings and catering functions.
JC Golf is southern California’s premier
provider of upscale golf experiences.
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JC GOLF PORTFOLIO
CARMEL MOUNTAIN
RANCH COUNTRY CLUB
San Diego, CA
A premier semi-private
club with a true shotmaker’s course and an
elegant clubhouse.
18 Holes, Championship
CATHEDRAL CANYON
GOLF CLUB
Cathedral City, CA
Beautiful championship
golf in the cool shade
of tree lined fairways,
16 lakes and well maintained greens.
18 Holes, Championship
ENCINITAS RANCH
Encinitas, CA
18 Holes of championship golf in a unique
setting carved from
magnificent sweeping
bluffs overlooking the
Pacific Ocean.
18 Holes, Championship
OAKS NORTH
Rancho Bernardo, CA
Variety of three distinct
nine-hole golf courses,
and one of California’s
finest executive courses.
27 Holes
RANCHO BERNARDO
INN
Rancho Bernardo, CA
A peaceful valley backdrop and tree-lined
fairways are home to
this 18-hole, Four-Diamond golf resort.
18 Holes, Championship
REIDY CREEK
Escondido, CA
Uniquely challenging
18-hole executive golf
course in the rugged
hills and grassy parkland of Escondido.
18 Holes
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JC GOLF PORTFOLIO
TEMECULA CREEK INN
Temecula, CA
Stunning Four Star
course set in Southern
California’s picturesque
wine country.
27 Holes, Championship
TWIN OAKS
San Marcos, CA
Challenging
and picturesque
championship golf
playing adjacent to
protected wildlife
habitat.
18 Holes, Championship
WOODS VALLEY
GOLF CLUB
Valley Center, CA
Stunning tree-lined
fairways and beautiful
rolling slopes following
the natural contours of
the countryside 18 Holes
Championship
12 SHORES GOLF CLUB
Logan, NM
Nicklaus Design championship golf on the
stunning shoreline of
New Mexico’s Ute Lake.
18 Holes (under
construction),
Championship
WELK RESORTS
Escondido, CA
Two 18 hole golf courses
that are scenic master
pieces and are designated by GOLF DIGEST
as “Best Places to Play.
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OFFICE PROPERTIES
La Jolla Cove Research Center
La Jolla, California
JC Resorts Corporate Office
La Jolla, California
Four-story biotech building with 68,000 sq ft overlooking
the Pacific Ocean.
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EXECUTIVE MANAGEMENT
PAUL REED | PRESIDENT & CHIEF EXECUTIVE OFFICER President of BCR Management and JC Resorts, Paul
has overall responsibility for all owned and managed properties. Since joining the company in 1986, he has been
directly involved in negotiating and structuring commercial real estate transactions, including resort and golf course
acquisitions, as well as growing the portfolio of properties under management. As Vice President of Development,
Paul was responsible for the company’s development and construction group which successfully completed
renovation and expansion projects totaling over $150 million. One of these projects, the Spa at Rancho Bernardo
Inn, garnered the #1 Resort Spa ranking in North America from Condé Nast Traveler. Paul graduated from Stanford
University, B.A. with Distinction, and the University of Berkeley, Boalt Hall, J.D.
DAVID DUNCAN | CHIEF FINANCIAL OFFICER David Duncan is a seasoned hospitality and real estate finance
executive with over 25 years of experience. David has executed over $5B in real estate and lodging transactions
throughout the US, Europe and Asia and most recently served as President and CFO of a boutique hotel owner/
operator with multiple brands and assets throughout the US. David previously was a Managing Director of
Guggenheim Partners, CFO and divisional president of Winstar Communications, Inc., and CFO of an operating
division of GE Capital Real Estate. David began his career with Ernst & Young, LLP and Kenneth Leventhal & Co.
David is a member of the AICPA, ULI and involved various philanthropic organizations.
BLAISE BARTELL | SENIOR VICE PRESIDENT OF RESORT OPERATIONS Blaise Bartell has more than 20
years of experience in the hotel and resort industry. During his fifteen years with JC Resorts, he has served in
various capacities, including General Manager of Surf & Sand Resort, a property consistently recognized as
one of California’s exceptional oceanfront resorts. Blaise has been integrally involved in design, development,
and renovation projects totaling $70 million. In addition, he has been responsible for concept development,
construction, and programming of two resort spas and multiple restaurant outlets. Blaise currently chairs the
Oceanfront Alliance for South Orange County, a marketing consortium of luxury resorts, and is an active Board
Member (former Vice President) of the Laguna Beach Convention and Visitors Bureau. Blaise received a Bachelor of
Arts degree from the University of California, Santa Barbara.
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FINANCIAL SUPPORT
DOUGLAS HIGGINS | DIRECTOR OF ACQUISITIONS & DEVELOPMENT Doug Higgins is responsible for
the corporate acquisitions & development functions of JC Resorts, including owned acquisitions, third party
management, and select development opportunities. Doug is also acting project manager for the redevelopment
project at Temecula Creek Inn which includes three residential subdivisions, a hotel room expansion, a conference
center and spa. Prior to joining JC Resorts in 2012, Doug was responsible for the design, development, and
ongoing asset management of assets in the hospitality division of Sorouh Real Estate PJSC in Abu Dhabi, and for
the feasibility and investment analysis of hotels throughout North, Central, and South America for Hilton Hotels
Corporation in Beverly Hills. He began his career in hotel appraisal at HVS International. Doug holds a B.S. in Hotel
Administration from Cornell University, an MBA from UC San Diego, and a California Real Estate Broker’s license.
RENEE BRENNER | REGIONAL CONTROLLER Renee Brenner has over nineteen years of Accounting experience.
Most recently prior to joining JC Resorts she served as the Resort & Golf Controller at Turtle Bay Resort in Kahuku,
Hawaii, where she was involved in an ownership transition and supervised a staff of 23 performing all accounting,
purchasing and IT functions. Renee also was involved in an ownership transition while a Controller at Rock Resorts’
AAA Four Diamond La Posada de Santa Fe Resort & Spa. As Regional Controller for Xanterra Parks & Resorts
she was responsible for accounting, IT and purchasing functions at four separate locations including a AAA Four
Diamond inn, two hotels, nine food and beverage outlets, six retail outlets, and an eighteen-hole golf course. Prior
to working in hospitality accounting, she worked for three years at the public accounting firm Ernst & Young. Renee
earned a Masters degree in Professional Accounting at the University of Texas and has a B.S. in Marketing from
Northern Illinois University.
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RESORT MANAGEMENT
JOHN GATES | GENERAL MANAGER, RANCHO BERNARDO INN John Gates has over 20 years in the resort and
hotel industry. During his twelve years with JC Resorts, John has served in various capacities including General
Manager of Surf & Sand Resort and General Manager of Rancho Bernardo Inn. At Surf & Sand Resort, John oversaw
the daily aspects of this high volume, luxury, oceanfront resort plus managed a $7 million renovation, the global
Leisure Sales Center and the IT division for JC Resorts. At Rancho Bernardo Inn, John was instrumental in the $25
million repositioning renovation which included The Spa at Rancho Bernardo Inn, named #1 Resort Spa in North
America by Condé Nast Traveler. John spearheaded the highly successful social media campaign for Rancho
Bernardo Inn, highlighted by the Twitter account GMGoneMad. In addition, he has opened two luxury properties,
The Allerton in Chicago and The Loews Coronado Bay in San Diego. John has a hospitality degree from Penn State
University and is an active Board Member of both North San Diego County and the City of San Diego Convention
and Visitors Bureaus.
TOM DEMOTT | GENERAL MANAGER, TEMECULA CREEK INN Tom DeMott has centered his career around
hospitality, food, and wine. After certification at The University of Michigan as a Social Worker, he made a happy
transition to the world of restaurants and wine. Over the years Tom owned and operated several restaurants in
Santa Fe, New Mexico, and also became an importer and distributor of classic European and California wines.
Tom moved into the hotel industry in the early 1990s, and has held positions in Food & Beverage management
with La Posada Resort & Spa in Santa Fe, NM, and with both the Red Lion and Doubletree Hotel organizations,
in Portland, Oregon. A seasoned hotel General Manager, Tom has worked with both Hilton and Marriott branded
properties throughout the western US, most recently as General Manager at The Embassy Suites Temecula Valley
Wine Country. A Temecula resident, Tom serves on the Executive Board of the Temecula Valley Convention and
Visitors Bureau, and is a Board Member of the Southwest Riverside County Economic Development Corporation.
Tom is a Certified Hotel Administrator through the American Hotel and Lodging Association and remains active in
promoting education in the hospitality industry.
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GOLF MANAGEMENT
JOHN MCNAIR | VICE PRESIDENT OF GOLF OPERATIONS With nearly two decades of experience in the
golf industry, John McNair manages all aspects of JC Resorts’ golf operations. In addition to overseeing golf
course operations, including course maintenance, food and beverage venues and golf retail, he is responsible for
developing new golf course management contract opportunities. John has been instrumental in outlining the
strategic sales and marketing goals for JC Golf properties and has broad expertise in creating and implementing
membership programs. John is frequently asked to speak on golf marketing topics, including recently, “Attracting
and Retaining Players” the Crittenden Golf Management & Development Conference. Mr. McNair is also integrally
involved in golf course development and construction, having played a key role in the construction of both Reidy
Creek and Arrowood golf courses. Prior to joining JC Resorts, John worked for Environmental Golf, Inc. as Director
of Golf Management where he oversaw six golf properties and 400 employees. Specifically, John managed the
construction, pre-opening and operations of Cherokee Run Golf Course, RiverLakes Ranch Golf Course, Sterling
Hills Golf Course and Westridge Golf Course. John is an active PGA Class A Member and a regular contributor
to various golf publications, including PGA and Golf, Inc magazines. He is actively involved in industry-related
affiliations and currently serves as Chairman of the San Diego Convention & Visitors Bureau’s Golf Committee.
ROBERT DOBEK | DIRECTOR OF GOLF MAINTENANCE Bob Dobek has extensive experience in golf course
operations. He was the former president of the San Diego Golf Course Superintendents Association, which has
more than 300 members and representatives from more than 95 golf courses in San Diego, Orange and Imperial
counties. In 1991 Bob received the “Distinguished Service Award” from the association in recognition of his
excellence and leadership in the turf grass industry. In addition to his operations experience, Bob served as the
Construction Manager for the Del Mar Country Club in Del Mar, Twin Oaks Golf Course in San Marcos, the Encinitas
Ranch Golf Course in Encinitas and Arrowood Golf Course in Oceanside. Prior to joining JC Resorts, he was the
General Manager of the Mt. Woodson Golf Course in Ramona. While at Bowling Green State University, Bob was a
member of the hockey team and was the national NCAA scoring champion in 1974. He was also a member of the
1976 US Olympic Hockey Team and played as a professional hockey player for the San Diego Mariners of the World
Hockey Association.
ERIC JESKA | DIRECTOR OF GOLF OPERATIONS Eric Jeska has over ten years experience in the golf industry
and has held various positions with JC Golf, including Director of Golf/General Manager for both The Auld Course in
Chula Vista and Arrowood Golf Course in Oceanside, since joining the team in 2003. In 2009, Eric took on the role
Director of Golf Operations for all JC Golf properties, overseeing food and beverage operations, golf shops, golf
instruction, special events and business development. Mr. Jeska began his golf career as a caddy at Pebble Beach
prior to graduating with a Bachelor of Science in International Business from Pepperdine University. From there,
Eric worked as a business developer with Valley Crest where he was responsible for landing the company’s largest
ever golf course maintenance contract. Eric is an active member of the Club Manager’s Association of America
(CMAA) and serves on the Advisory Board for the Golf Academy of America.
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CORPORATE SUPPORT
DIANE LI | CHIEF INFORMATION OFFICER Diane Li has over seventeen years’ experience in the information
technology industry. During her nearly nine years with JC Resorts, she has been instrumental in developing
strategic planning and vendor relationships and execution of company global IT initiatives, to upgrade systems
software and standard interfaces, managed a shift in the overall capital and operations IT expenditures and
implemented long term IT strategies. Prior to joining JC Resorts, Diane was Director of Information Technology with
Starwood Hotels & Resorts, Northern California Region. There, she was responsible for managing and implementing
Starwood IT infrastructure standards, IT security compliance standards, systems upgrades, support, maintenance
and documentation of infrastructure, systems, local and wide-area networks, data center, telecommunication and
end-user operations.
MELINDA SPECK | CORPORATE DIRECTOR OF MARKETING Melinda Speck is an experienced marketing
professional with a strong background in luxury hospitality and real estate products. Her strengths are in branding,
marketing communications, public relations and establishing strategic partnerships for high end properties. In her
nearly 20 years of experience, Melinda has been integrally involved in such projects as the $700 million expansion
of Hard Rock Hotel & Casino Las Vegas, the opening of boutique hotels such as The Keating in downtown San
Diego and the start up of the first National Sales office for Wyndham Hotels in San Jose, California. In addition,
Melinda was Corporate Director of Sales & Marketing for W Hotels, managing the West Coast sales and marketing
teams and responsible for all new openings from 1997 to 2002. This included seventeen projects in such key cities
as San Francisco, Chicago, New Orleans and San Diego, and represented top line revenue of over $345 million for
Starwood Hotels & Resorts.
HERB CROPSEY | CORPORATE DIRECTOR OF REVENUE MANAGEMENT Herb Cropsey has over 20 years
experience in hospitality operations and revenue management. During his seven years as Revenue Manager for
JC Resorts, Herb has been instrumental in streamlining Central Reservations standard operating procedures,
implementation of the revenue management systems for all JC Resorts’ properties and enhancing the revenue
analysis and reporting structures. Prior to joining JC Resorts, Herb held various positions with Hilton Hotels,
including Director of Revenue Management, Rooms Division Manager and Chief Accountant. Herb has a BS degree
in Information Technology and is adept with SynXis, Fidelio/OPERA, Delphi, Breeze, HPMS11, NetRez, Hilstar, RMSHilton, Windows, advanced use of Excel, Word, Datapro, ADP and GEAC.
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