Chema Basterrechea Amministratore Delegato di NH

Turismo sostenibile ed ecoturismo: un futuro per la natura e
Condividere il presente
l´economia.
per progettare il futuro
18 febbraio 2011
NHOWBasterrechea
MILANO
Chema
27 gennaio 2011
Amministratore Delegato NH Hoteles Italia
NH Hoteles Today
25 Countries
60,000
Europe, America and Africa
Rooms
Top growing brand in Europe ‘03 / ‘07
400 Hotels
4 Brands
18,000 Employees
118 nationalities
€1,200M Sales‘09
Over 75% revenues
outside Spain
16
Million customers
Residential Tourism Development
1
1
1
Market Leader in key gateway cities
The Netherlands
Poland
Luxembourg
Belgium
Czech Republic
France
Germany
Hungary
Switzerland
Spain
Austria
Romania
Andorra
Portugal
Italy
United Kingdom
United States
Mexico
Dominican Republic
Panama
Venezuela
Colombia
Chile
Uruguay
Argentina
Currently open
Coming soon
South Africa
Madrid
Frankfurt
Rome
Berlin
Milan
Brussels
Paris
Florence
Geneva
Venice
Düsseldorf
Amsterdam
London
Budapest
New York
Montevideo
Bilbao
Mexico City
Zurich
Buenos Aires
Bucharest
Luxembourg
Budapest
Barcelona
Vienna
Munich
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2
2
Reasons for our Environmental policy
• If we can do what we do in a “sustainable way”
why not?
• If we do things intelligently we can even save money
• NH Hoteles has 16,000,000 customers:
We can help increasing the sustainability
awareness of our customers
hence the one of the society
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3
3
NH's Environmental Action Plan
ushered in a green culture
Looking to
the Future
Plan 2013-20
20-20-20-20
Plan
Organization
• Green
culture
Relationship
with
Customer
Achieving
Savings
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NH internally seen to be a "Green innovator"
or a "Good Corporate Citizen" in 2020
"Good Corporate Citizen"
in the Environmental World
Whose interests are
considered?
Green
innovator
Society
Good
corporate
citizen
Society
Good
corporate
citizen
Client
Company
Client ?
Planet
indifferent
Threat
20
12
20
12
Client
20
20
Green
innovator
r
Issue
20
20
Whose interests are
considered?
"Green Innovator"
in the hospitality sector
Opportunity
Mindset for change?
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Company
Client ?
Planet
indifferent
Threat
Issue
Opportunity
Mindset for change?
5
Environmental plan is having a positive impact on
the organization
Hotels employees very aware
of Sustainability Plan
Environmental Action Plan's
impact on NH Hoteles in 08-10
(%)
+
100
10
0
0
90
(%)
100
86
80
75
65
60
50
40
25
16
20
-
0
0
Very
positive
Positive No impact Negative
impact
Directors
Employee
s
Clients
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NH client concerned about climate change – trying
to be "green" at home
How serious do you think climate
change is?
10
100
3
Which of the following green actions
have you taken?
(%)
80
78
24
63
75
60
63
50
40
55
41
29
25
20
0
0
A very
serious
problem
A fairly
serious
problem
Not a
serious
problem
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N.A.
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Buy
Separate
Reduce
trash to
water
seasonal
use at
and local
recycle
Reduce home Reduceproducts Choose
energy
use of
environuse at
disposable
mentally
home
items
friendly
transport
7
Kitchen & rooms show most improvement potential
Areas where most improvement can be made
(%)
40
32
30
27
25
20
9
10
7
0
Kitchen
Rooms
Maintenance
Meeting rooms
Reception
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2008-2012 NH Hoteles' sustainability savings
2011
2012
20082012
6.2
0.9
0.9
8.3
1.2
1.1
11.2
1.5
1.5
31.5
4.4
3.9
8.0
10.5
14.2
39.8
M€
2008
2009
2010
• Energy1
• Water2
• Procurement3
1.7
0.3
0.1
4.0
0.7
0.4
2.0
5.1
Total savings
1. Efficient bulbs, energy audits, AC management, best practices guidelines 2. Water saving devices, best practices guidelines 3. Linen & towels program,
amenities cost reduction, eco-meetings
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NH World – Key CO2 Emissions report
“Environmental Plan 2008‐2012” Evolution
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NH World – Key Energy report
“Environmental Plan 2008‐2012” Evolution
Energy consumption (kWh/guest&night)
48
2007
Baseline
47
2008
44
40
41
2009
2010
2010
target
39
2011
target
37
2012
target
11
NH World – Key Water report
“Environmental Plan 2008‐2012” Evolution
Water consumption (l/guest&night)
300
2007
Baseline
262
2008
240
2009
215
228
217
205
2010
2010
target
2011
target
2012
target
12
NH World – Key Waste generation report
“Environmental Plan 2008‐2012” Evolution
Waste Generation (Kg/guest&night)
4.1
2007 Baseline
3.8
2008
3.4
2009
3
2010
3.3
2010 target
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NH Hoteles: Seven years of environmental initiatives
Costs management
2003
2006
Energy & Water consumption controls
Sustainable Innovation
2008
Sustainability Plan is launched
2009
Client Focus
2010
Awards efficiency program
Up to 2010: Savings Environmental Plan SPAIN
NH WORLD More than 15M€
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Carbon Disclosure Project 2010
• The Carbon Disclosure Project is an independent not-for-profit organization
holding the largest database of primary corporate climate change
information in the world
• NH is in band B (fast following companies) (A to D), is included among the
first 10 Spanish companies
• The report distinguishes as outstanding general projects our Ecomeetings
and electric car recharging points projects
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Green rooms
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Sustainable building
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Measures already achieved
LED technology
70% energy savings
Oxo biodegradable Amenities
Low consumption lamps
50% energy savings
Solar Energy
100% emissions free
Water saving devices
35% water savings
Efficient electrical appliances
15% energy savings
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• Sostenibilità: il progetto in Italia
8
Un’intensa attività di reporting iniziata dal 2007 con grandi risultati …
Risparmio del 18% in consumo energetico
Risparmio del 27% in consumo d’acqua
Riduzione del 17% in generazione di residui
Riduzione del 60% delle emissioni di CO2
• +40% in elettricità
… in un periodo di grandi aumenti dei costi energetici • +55% in gas 19
Quanto rappresenta una tonnellata di CO2?
32 anni di una lampadina
6.000 km in macchina
12 anni di una TV accesa 20
Le persone sono il motore del cambio
+ 7.000 ore di formazione in ambiente
NH Hoteles ha progettato e lanciato dei
corsi e-learning sulla responsabilità
ambientale per tutti i suoi collaboratori
Poster di comunicazione interna
“I consigli per un utilizzo efficace delle
Risorse Energetiche”
Patto con l’ambiente
ogni collaboratore si impegna a contribuire
alla salvaguardia dell’ambiente con azioni
concrete
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Innovazione e ecodisegno
Consumo di prodotti
a basso impatto
ambientale
Sacchetti lavanderia biodegradabili
C&EE Italy • Viena
• Venecia
• Salzburgo
• Milán
• Ginebra
• Bologna
• Zurich
• Roma Spain • Florencia
• Madrid
Holland
• Barcelona
• Ámsterdam
• Gerona
Germany
• Cartagena
• Berlin
• Pamplona
• Dresden
• Sevilla • Nürnberg
Punti di ricarica per
macchine elettriche
Affitto di motorini elettrici in Amsterdam
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 Obiettivo: estendere le conoscenze sull’impatto ambientale della nostra compagnia attraverso i nostri di fornitori.
 Oggi: stiamo lavorando con i nostri fornitori per scoprire nuove e diverse opportunità di business considerando gli aspetti economici, sociali ed ambientali: NH SUSTAINABLE CLUB
20% CONSUMI ENERGETICI
Condividere il nostro impegno per l’ambiente significa:
20% CONDUMI D’ACQUA
20% EMISSIONI DI CO2
20% GENERAZIONE DI RESIDUI
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24
Un nuovo prodotto per nostri clienti
Implementatto nel 94% degli hotel
1.842 tonnellate compensate
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Our initial aim was:
To position NH Hoteles as the reference for the
industry while contributing to sector sustainability
Today:
Sustainability is part of NH Hoteles´
DNA and we are determined to keep
being creative and innovative
Thank you!
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