Abstract from Marks of Excellence by Per Mollerup

Abstract from Marks of Excellence by Per Mollerup

Abstract from
Marks of Excellence
by Per Mollerup
Mollerup, P. (1999) Marks of Excellence: The History and Taxonomy of Trademarks, London: Phaidon Press Limited
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2. Theory, History, Function, Communication, Taxonomy, Motifs, Logo requirements, Semiotics / page 1
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