The Intersection of Suicide Research and Public Health - ICRC-S
Transcription
The Intersection of Suicide Research and Public Health - ICRC-S
The Intersection of Suicide Research and Public Health Practice: Youth Suicide Prevention Presenters: Vince Silenzio, M.D., M.P.H. and Jane Miller, M.P.H. Audio will begin at 2:00PM ET You can listen through your computer speakers or call (855)257-8350 Meeting Orientation If you are having any technical problems joining the webinar please contact the Adobe Connect hotline at 1-800-416-7640. Type any additional questions or comments into the Q&A box. This meeting will be recorded and archived and sent out to all registrants after the session. Polls Our Speakers Vince Silenzio, M.D., M.P.H. Jane Miller, M.P.H. The Intersection of Suicide Research and Public Health Practice Suicide Prevention and Social Media ICRC-S Webinar April 10, 2013 Vincent M. B. Silenzio, MD, MPH Co-Director, LINCS / Net Sci Lab Associate Professor of Psychiatry, Public Health Sciences, and Family Medicine University of Rochester What are “Social Media”? “Social Media” • Examples • Ancient • • Old • • Books, letters, newspapers, radio, telephone, movies Recent • • Meeting places, villages, towns, cities, roads Cell phone, email, text messaging, Internet chat, online social networks Future • ? ? ? ... ‘Emergent’ social media Communication Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga Micro-blogging / Presence applications: Twitter, Plurk, Tumblr, Jaiku, fmylife Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg Social network aggregation: NutshellMail, FriendFeed Collaboration Wikis: Wikipedia, PBwiki, wetpaint Social bookmarking (or social tagging)[3]: Delicious, StumbleUpon, Google Reader, CiteULike Social news: Digg, Mixx, Reddit, NowPublic Opinion sites: epinions, Yelp Multimedia Photo/Video sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa, YouTube, Vimeo, sevenload Livecasting: Ustream.tv, Justin.tv, Stickam Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter Reviews and Opinions Product Reviews: epinions.com, MouthShut.com, customerlobby.com, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers Entertainment Media & Entertainment Platforms: Cisco Eos Virtual worlds: Second Life, The Sims Online, Forterra Game sharing: Miniclip, Kongregate Other Information aggregators: Netvibes, Twine (website) Platform providers: Huzu Twitter Social Networking Service Microblog 140 characters per post (“tweet”) 500 million active users 340 million tweets per day Graphic Depictions of, well, everything Tweets are related in many different dimensions, e.g. Location Time User friendships Semantics “Can you get the flu from your online friends?” There are 16 Million stories in the naked city... “Live, from New York!” Cascade SVM Impact of CoLocation Impact of Friendships Detecting Affect Can this approach be adapted to studying emotional states? The Current Team Adam Sadilek, PhD, University of Rochester, Google Walter Lasecki, University of Rochester, Computer Science Chris Homan, PhD, Rochester Institute of Technology, Computer Science Henry Kautz, PhD, University of Rochester, Computer Science Time Scales of Affective State Terms Terms referring to affective states do not necessarily operate over equivalent time scales. One proposed convention: Emotion / Sentiment lasting minutes to hours Mood lasting days to weeks Persistent Affective State lasting months to years Happy Days are Here Again! Ethical Considerations in Social Media Research Users posts and other data are “public”, but many users presume their data is private Are public statements about health “Protected Health Information”? Are inferences about health states PHI? “De-identified” data is standard “Re-identified” data is quite tractable Acknowledgments Google Adam Sadilek, PhD University of Rochester Eric Caine, MD Henry Kautz, PhD Walter Lasecki Craig Harman Jiebo Luo, PhD Jeff Bigham, PhD AnnMarie White, EdD Doug Portman, PhD Rochester Institute of Technology Chris Homan, PhD Cecilia Ovesdotter Alm, PhD Harish Rao University of Hong Kong Qijin Cheng, PhD China Academy of Sciences Hong Li, PhD Central South China University Dan Luo, PhD Questions, comments, insights, insults, etc. LINCS / Network Science Lab: http://retscio.net URMC Office: 300 Crittenden Blvd, Room 1-7260 Rochester, New York 14642 Email: [email protected] Twitter: mudblood Facebook: silenzio.stampa Google+: cenzo.silenzio Skype: vincent_m_b_silenzio Youth Oriented Website Development and Promotion By Jane Ann Miller, MPH Funded by the Garrett Lee Smith Grant-SAMHSA Field of Dreams Concept Grant goal of a communications campaign •Reduce stigma of mental illness •Increase help seeking behavior in youth Obtain input and feedback from target audience, middle & high school students • to elicit information about communication methods • identify preferences of teens • discover their beliefs about mental illness/suicidal behavior • identify where or to whom they would go for help Focus Groups Eight focus groups were held Location: •2 west, 1 far west, 3 central, 2 east gathered from some pre-existing groups such as Boys & Girls Clubs and local MHA affiliates • Population density: 3 urban, 2 rural, 2 small towns, 1 predominantly military Demographics: •65 total participants •50 female •15 male •28 Caucasian •25 African American •12 Latino •1 Asian •2 Other How the focus groups were conducted Facilitator followed a written script in order to be as consistent as possible •Parental permission slips were distributed and collected. •The sessions were recorded for accuracy. •The facilitators used a supportive, listening approach (“we value your opinion” attitude). •Parents were reimbursed for mileage. •The participants were given incentives of small gift certificates to popular local department stores •Assisted initially by Fox 50 TV- researched color, logos, fonts Suggestions for electronic media Preferred sources •Text Messages/cell phones •Websites •Facebook, MySpace, YouTube, Bebo •Google •Wikipedia •“Ask a Professional” online Features •Links built into websites directing to information •Pop ups leading to other information •Videos (real people with real stories – no actors) •Short articles to read •Links to local resources (counselors, churches, community groups) •Cartoons depicting information •“feelings test” for daily use •Statistics & facts •Contests and prizes What do you like about the website? Colors Search/navigation bar County map resources idea It’s functional Videos of kids, by kids Prizes Putting Legs on It Phases •Branded Site •Non-government url •Web Design from conceptualized model •Video contest to schools •Photo Selection- stock and real Ready for Launch! Website Promotion: Fall 2011-Spring 2012 Media Traditional Methods Conferences Promotional Items First Media Campaign Agency for Public Telecommunications • Student Video “spot” placement – Cable TV (10-17-11 through 11-3-11) Networks: Family, MTV,VH1, BET, NICK,USA, TBS, ESPN & Cartoon 1,444 25 second spots- airing across the state – Theaters (11-4-11 through 12-8-11) 221 screens in targeted counties • MyYearbook (10-14-11 through 12-1-11) Theater Ad Placement Ashe Alleghany Northampton Rockingham Caswell Stokes Surry Warren Vance Person Wilkes Watauga Mitchell Avery Yancey Caldwell Madison Graham Cherokee Swai n Jackson Macon Clay HaywoodBuncomb e Henderson Transylvania Catawb a Rutherford Polk Pasquotank Halifax Orange Guilford Perquimans Edgecombe Pitt Tyrrell Moore Montgomery Harnett Beaufort Greene Johnston Lee Cabarrus Union Washington Dare Wilson Chatham Lincoln Stanly Martin Wake Randolph Rowan Chowan Nash Alamance Davidson Gaston Cleveland Mecklenburg Bertie Franklin Durham Davie Iredell Burke McDowell Yadkin Camden Currituck Hertford Granville Forsyth Alexander Gates Wayn e Lenoir Hyde Craven Pamlico Anson Sampson Richmond Hoke Cumberland Jones Duplin Carteret Scotland Onslow Robeson Bladen Pende r New Hanover Columbus Brunswick 9/26/00 Second Media Campaign WRAZ Fox 50 Viewing area- 23 counties in Central North Carolina • Sponsor of Lip Dub- logo in promos • Suicide Prevention PSA • Community Events WRAZ Coverage Area Ashe Alleghany Northampton Rockingham Caswell Stokes Surry Warren Vance Person Wilkes Watauga Mitchell Avery Yancey Caldwell Madison Graham Cherokee Swai n Jackson Macon Clay HaywoodBuncomb e Henderson Transylvania Catawb a Rutherford Polk Pasquotank Halifax Orange Guilford Perquimans Edgecombe Pitt Tyrrell Moore Montgomery Harnett Beaufort Greene Johnston Lee Cabarrus Union Washington Dare Wilson Chatham Lincoln Stanly Martin Wake Randolph Rowan Chowan Nash Alamance Davidson Gaston Cleveland Mecklenburg Bertie Franklin Durham Davie Iredell Burke McDowell Yadkin Camden Currituck Hertford Granville Forsyth Alexander Gates Wayn e Lenoir Hyde Craven Pamlico Anson Sampson Richmond Hoke Cumberland Jones Duplin Carteret Scotland Onslow Robeson Bladen Pende r New Hanover Columbus Brunswick 9/26/00 0 First Media Campaign Mar 25- Mar 31 Mar 18- Mar 24 Mar 11- Mar 17 Mar 5- Mar 10 Feb 26- Mar 3 Feb 19- Feb 25 Feb 12- Feb 18 Feb 5- Feb 11 Jan 29- Feb 4 Jan 22- Jan 28 Jan 15- Jan 21 Jan 8- Jan 14 Visitors Jan 1- Jan 7 Dec 25- Dec 31 Dec 18- Dec 24 Dec 11- Dec 17 Dec 4- Dec 10 Nov 27- Dec 3 Nov 20- Nov 26 Nov 13- Nov 19 Nov 6- Nov 12 Oct 30- Nov 5 Oct 23- Oct 29 Oct 16- Oct 22 Oct 9- Oct 15 Oct 2- Oct 8 Sept 25- Oct 1 Sept 18- Sept 24 Sept 11-Sept 17 Sept 4-Sept 10 Aug 28- Sept 3 Visits and Hits recorded by WebTrends Hits 2000 32000 1800 27000 1600 1400 22000 1200 17000 1000 800 12000 600 7000 400 200 2000 -3000 Second Media Campaign Traditional distribution of information: workshops, events, conferences, direct mail Third Media Campaign Scholastic Sports Marketing, LLC. • “Street Team” at ten rural football games in Western North Carolina • Submitted photos taken on game night to enter to win IPad • Distributed NCAA publication Managing Student-Athletes’ Mental Health Issues to the schools coaching staff Questions? Thank You! Please take a moment to take our webinar evaluation: https://www.surveymonkey.com/s/icrc-swebinar040913 Save the date for our follow-up conference call: April 17, 2013 from 2-3 PM ET Click here to register