FRP Newsletter Summer 2005

~.in Road
Partnership
Summer2005
with The Florin Road Partnership
Issue 33
Pacific Rim Plaza Grand Opening
Thank You
"Beach Blanket Bingo"
ScholarshipDonors
Becauseof your generosity,the Florin
Road Foundation was able to award25
scholarshipsto worthy Luther Burbank
High School seniors this year.
Remarkablecontributionsandnamed
scholarshipsweredonatedby:
PG&E
WestwoodFinancial Corp.
The corner of Stockton
Boulevard and 65th Street was
a buzz of excitement on
February 26 with the grand
opening of Pacific Rim Plaza.
The opening had been delayed
because of utility connection
Pacific Rim is the brain child
of the Bay Area Vu family
headedby family patriarchDon
Vu. However, operationsof the
Plazawill rest mainly with son
PaulVu, a SanJoseoptometrist.
problems.
Paul Vu recently joined the
Florin Road Partnership's
Boardof Directors.
The Plazaoccupiesover four
acresand is the new home to
over 30 storesfeaturingAsian
and Pacific Island goods and
services.The stores average
I ,200sfandrentfor $1.65sf.
California School
EmployeesAssociation
Florin Mall
Florin RoadKia
The SacramentoBee
SenatorFord
ToyotaCertified on Florin Road
Pacific Rim Plaza is
architecturallyconsistentwith
Pacific Plazajust acrossthe
street. The two combine to .
offer variety and options to
increasingly sophisticated
consumers.
Laborers Local 185
The USAA Foundation,
A Charitable Trust
(I to r) Assemblymember Dave
Jones; Paul, Cindy and Don Vu,'
and City Councilmember Kevin
McCarty at the grand opening.
United Parcel Service
WellsFargo Bank
Congratulations to the Partnership's 2005Award Winners
Security Public Storage
Best re-useof an existing structure
UE Sports & Grill
Best interior remodel
SacramentoRegional Transit District
Best landscaping
River Oaks Shopping Center
Best new signage
Pacific Rim Plaza
Best new retail development
UE Sports& Grill
Security Public Storage Opens
Paratransit Receives$213,400Check
In theformer Home Base
Solar rebatefrom SMUD
Security Public Storage, a national network of
self-storage facilities since 1997, opened its
newest facility this spring at 7301 Franklin
Boulevard in the former Home Base hardware
store.
The climate-controlled, state-of-the-artfacility
boasts itself as the first drive-thru storage
facility in California. The modem, ultra-clean
building has security alarms in every storage
unit, camera surveillance and an intercom
system. Each unit is equipped with fire
sprinklers and electricity.
Security Public Storage is managed
by David Wright and Laura Ballard.
They may be contactedat (916) 4211111.
(I to r) Ken Floyd of SMUD; Larry Carl; SMUD Board Member;
Susan Abrahms, Paratransit Board President;
and Mary Steinert of Paratransit.
On April 15th,SMUD presentedParatransit,Inc., a ceremonial
check for $213,400. The check represents the incentives
provided by SMUD for the installation of an 85-kilowatt
photovoltaic (solar) system on the roof of Paratransit's
headquartersbuilding. The solar system is integrated with a
single-ply cool roof system which reflects sunlight and helps
keep the headquarterscooler. This is the first applicationusing
the two technologies in SMUD's service area.
The solar system will produce about 127,500kwh per year or
enoughto power almost 12 homes.
Paratransitis a non-profit community transportationcompany
for peoplewith disabilities and the elderly. Paratransitbelieves
in being a good community partner and is an environmentally
conscious organization, said Mary Steinert, Director of Fleet
Maintenance.
What's up with Florin Mall?
General Meeting '05
Inquiring minds want to know
By Larry Carr
Overflow crowd attends
Here's what we know. In December 2003, The
Sacramento Bee reported that local developer
Buzz Oates and at least one other partner
purchased the 210,000sf of "inline" stores of
the mall. The purchase consolidated Oates'
holding in the mall with previous purchasesof
-the former JC Penney and Weinstock's
buildings. Sears retained ownership of its building and the
CordanoCompany retained ownership of the outlying pads.
(above) City Councilmember Lauren Hammond, Mayor
Heather Fargo, and City Councilmember Bonnie Pannell.
At somepoint in 2004 negotiations began with a Bay Area firm
to purchasethe mall. At this point, no firm plans are in place
for the mall's future development.
Earlier this year, the SacramentoHousing and Redevelopment
Agency - with the consent of the Partnership's Board - began
the process to place the mall and surrounding area into a
redevelopmentarea.
Whenthe developershavefinalized their plans they'illet us know.
(left) Some of the 125 attendees at the General Meeting.
(right) Mayor Fargo delivers the keynote address.
The Partnership hosted its annual General Meeting
on May 11,2005, at the TeamstersLocal Union 150
meeting hall. Sacramento Mayor Heather Fargo
delivered the keynote address.City Councilmember
and Partnership Board Member Bonnie Pannell
served as emcee. The meeting attracted property
and businessowners, local government officials as
well ascommunity members.
Dr. Paul Vu, owner of the newly openedPacific Rim
Plaza, provided keen insight into the explosion of
Vietnamesebusinessesalong the StocktonandFlorin
Business Corridors.
Mauricio Navas (1) & Brad Miller
Mauricio Navas, owner of Sac-Town on Stockton
Boulevard, was visited recently by Sacramento
King's center and perennial all-star Brad Miller.
Brad is a regular Sac-Town customer and is shown
above waiting for customizing to be completed on
his vehicle. Mauricio says,". . .severalother King's
players shop Sac-Townfor wheels and other custom
detailing."
Outgoing Board PresidentKevin Beerswas honored
for extraordinarycontributionsto the businessdistrict
and the surrounding community. Tom Burruss, a
founding member of the Partnership, was also
recognized for his unwavering dedication.
Additionally,
three Florin Road Foundation
scholarship recipients were introduced to the 125
attendees.Finally, an overviewof .
Partnership
activities
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L~rry
Carr,
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P.O.Box 231817
Sacramento,CA 95823
(916) 424-4230
www,florinroad.com
Our new e-mail address: [email protected]
What you always wanted to know about
Redevelopment Areas
Florin Road Partnership. Board of Directors
But were afraid to ask
SHRA and Sacramento County are in the process of declaring
the area around Florin Mall a redevelopment area.
Q: What is redevelopment?
A: This is a processauthorized by California law to assistlocal
governments in revitalizing communities.
Q: Why is redevelopment important?
A: California cannot afford to allow urbanized areasto decline
while new development sprawls into undeveloped areas.
Q: How does the money part work?
A: Incremental property taxes generated within a project area
are returned to that area rather than going into the general fund.
Q: Will propertyownerspay more?
A: Property owners pay their normal assessment.Routine
incremental increases in assessmentare dedicated to the
redevelopmentarea.
Q: Who decides how the money will be spent?
A: SHRA decides in conjunction with community groups.
Q: Is this a good or bad thing for Florin Road?
A: The redevelopment area has been endorsed by the
Partnership's Board of Directors who deem it to be a good thing.
Q: What types of projects may be addressedby redevelopment?
A: Street landscaping, flowers, sidewalks, drainage facilities,
streetlighting, business or home improvement loans; buffers created
between conflicting land uses, and parks are examples.