Unique Adscapes

Spadea
The San Francisco Chronicle and SFGate.com combine years of proven
experience with innovative flair to develop solutions that work.
We offer you the flexibility to maximize your message with a variety
of distinctive ad sizes, shapes, sections and positions that will grab
readers’ attention and generate more revenue. Based on your marketing
objectives, we will work to reinforce your brand, target your market and
make your ad jump off the page. That’s just the beginning of what we can
do to help your business grow, so let your imagination run wild.
Learn more about this unique new program from the San Francisco Chronicle,
the most read, highest-circulation newspaper in Northern California.
For more information, please contact Hernan Ponce,
Vice President of National Advertising at (415) 777-6826
Your Audience Delivered
Luxury Well
Bookends
Strip Ad
Sports Scoreboard Ad
Custom Creative Double Truck
Custom Creative Double Truck
Double Truck Full-Page
Double Truck Full-Page
Checker Board
Checker Board
Weather
Checker Board
3-Part Sports
Custom Creative Shape
Custom Creative Shape
Section Front Strip Ad
Skybox and Strip Ad
Widget
U-Shape Double Truck
U-Shape Double Truck
Shadow
Stairstep
L-Shape
L-Shape Reverse
Strip Ad and Banner
T-Shape and Upside Down T-Shape
Extended Pull-out
Extended Pull-out
Extended Pull-out
Extended Pull-out
Advertising Formats and Products
Standard Ad Sizes and Guidelines
Unit Name
Dimensions
File Size Limit:
File Size Limit:
(in pixels)
GIF/JPG
Rich Media
1/2 Banner
234 x 60
30K
40K
Leaderboard
728 x 90
30K
40K
Rectangle/Square
300 x 250
30K
40K
1/2 Page
300 x 600
30K
40K
Skyscraper
160 x 600
30K
40K
Rich Media Formats Accepted:
UÊ Eyeblaster: Expandable & Polite Banner,
VideoStrip, Push Down Banner, Floating
Ad, Full-Page Overlay
UÊ Pointroll: FatBoy, TomBoy, BadBoy,
TowelBoy, FoldOver
UÊ AdInterax: Expandable Banners, Floating
Ads, Corner Peels, Sliding Billboards
UÊ Eyewonder: Expandable Ad, Floating Ad
UÊ DART Motif: Expanding, Floating,
Peel Down
UÊ Other formats will be accepted
upon testing
UÊ Flash ads are accepted at version
9 or lower
In addition to these and other standard ad
formats, we also offer synchronized units, in-unit
video and user-initiated expandable ads.
High-Impact Rich Media Formats and Specs
Product
Size
Leave
Behind Size
(Expanded)
Displays
For
Accepted On
(in seconds)
Interstitial
640 x 480
N/A
8
Home Page and ROS
Home Page Wrap
1346 x 1200
(background image),
300 x 600 & 234 x 60
or 728x90
N/A
N/A
Home Page (1346 x 1200 130K
file size limit; 300x600 & 234x60
40K file size limit each)
Section Main Page Wrap
1346 x 1200
(background image),
300 x 600 & 728 x 90
N/A
N/A
Home Page (1346 x 1200 130K
file size limit; 300x600 & 728x90
40K file size limit each)
Corner Peel
800 x 600
125 x 100
8
Home Page and ROS (90k total
file size limit for both the 800x600
and 125x100)
Sliding Billboard
950 x 300
950 x 30
8
Home Page and ROS (90k Sliding
w. Pencil Leave Behind)
Auto Expandable
728 x 360
728 x 90
8
ROS
(Home Page Excluded)
610 x 250
300 x 250
8
ROS
(Home Page Excluded)
610 x 250 max
300 x 250, 728 x 90
8
ROS
610 x 250 max
300 x 250
8
Home Page
(Frequency capped at 1x/user/day)
Auto Expandable
(Frequency capped at 1x/user/day)
Floating Ads
(Frequency capped at 1x/user/day)
Floating Ads
(Frequency capped at 1x/user/day)
HOME PAGE WRAP
CORNER PEEL
SLIDING BILLBOARD
SLIDING BILLBOARD
(PENCIL LEAVE BEHIND)
(EXPANDED)
INTERSTITIAL
SFGate.com
14" x 20"
4.25"
x 18.5"
Varying sizes and
ad positions are available
on most unique ad sizes.
9.75" x 20"
For more information,
please contact your
account executive.
Spadea (front)
Spadea (inside)
Spadea (back)
Varying heights available
4.792"
x 9.83"
3.139" x 20"
3.139" x 20"
Varying
sizes
available
4.792"
x 9.83"
Checkerboard
Robot
1.486" x 20"
3.139" x 20" available
1.486" x 20"
1.486" x 20"
3.139" x 20" available
Reverse L Shape
1.486" x 20"
L Shape
3.139" x 20" available
1.486" x 20"
1.486" x 20"
9.75"x 4"
1.486" x 20"
Pyramid Shape
9.75" x 4"
1.486" x 20"
9.75" width
20.75" x 4" available
9.75" x 2"
20.75"x 2"
U Shape
U Shape Double Truck
Bookends
Bookends Double Truck
20.75"x 2"
9.75" width
20.75" x 4" available
4" x 20"
4" x 20"
Varying
sizes and
positions
20.75" x 4" available
T Shape Double Truck
20.75"x 2"
9.75" x 2.79"
9.75" width
T Shape Double Truck
Strip Ad
Shadow
Varying sizes and
ad positions available
Varying sizes and
ad positions available
20.75" width
20.75" width
9.75" width
Widget Double Truck
Stairstep Pyramid
3 Part Sports
Varying sizes
available
Widget
Ad Sizes
Spadea
Spadea
Spadea