Monte Carlo Automobile

Wakabayashi Fund LLC presents
Monte Carlo Automobile
We would like to present our latest client, Monte Carlo Automobile (MCA), a private
company founded in 1983 by racing car driver and engineer Fulvio Maria Ballabio.
Monte Carlo Automobile is a manufacturer of unique hand-built sports cars and was
responsible for the first sports car produced entirely in Monaco. The Company’s
objective is to meet the needs of ultra HNWI (high net worth individuals) for an
exclusive brand that is going to reflect their own values and individuality.
MCA expanded into the area of road cars in 1988. The first prototype, named the
“Centenaire”, was developed and presented on the occasion of the centenary of the
renowned Automobile Club of Monaco. MCA’s carbon fiber structure and a 12cylinder engine are among the features of the futuristic Monte Carlo Automobile. The
MCA Centenaire was manufactured in a factory in Fontvieille and marked the arrival
of Monaco as a car-manufacturing country.
The racing division of Monte Carlo Automobile was named Monte Carlo Motorsport
and has been associated with numerous successful drivers including Clay Regazzoni,
Henri Pescarolo, Bruno Giacomelli, Arturo Merzario and Emilio de Villota.
MCA Values:
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Luxury – Dynamic quest for lavishness and constant enhancement on that level
Imagination – State-of-the-art creations designed for a limited few
Power – Protection and security of the interests of the few
Pleasure – Appreciation of luxury occurrence & extreme success
The management and technical team at MCA is experienced in international business
management, brand management, marketing and sales, and aspects of the auto
industry that all combine to bring a high-quality product to ultra HNWI costumers.
Monte Carlo Automobile is seeking funding of EUR 5.2M for the development of their
ALA 50 automobile and marketing for the MCA Brand.
We are currently presenting Monte Carlo Automobile to the professional investment
community. If there is any interest on your part, we would be pleased to provide you
with more comprehensive information on the company for your review and
consideration. Thank you for your interest and I will plan to follow up with you in
the very near future.
Most sincerely,
Tadaharu Wakabayashi
Chairman, Co‐Founder, Director
Wakabayashi Fund LLC
4‐13‐20 Mita Minato‐Ku Tokyo Japan 108‐0073
T: 81.03.6657.8339 JP
T: 01.914.613.3002 US
E: [email protected]
www.wakabayashifund.com
Monte Carlo Automotive Group
Le Roqueville, 20 Bd Psse
Charlotte
MC-98000 Monaco
www.montecarloautomobile.com
Management Team:
Giancarlo d’Elia – General and
Financial Management of Project
Marta Vassileva – Branding & PR
Yves Duponselle – International
Marketing & Sales Strategy
Robert Juarez – Merchandising
and Licensing
Technical Team:
Fulvio Maria Ballabio
Roberto Rossetti
Giorgio Lumini
Accounting Services:
Atoz Luxembourg
www.atoz.lu
Legal Counsel:
MehdadBakthari
Sponsorship:
Wakabayashi Fund, LLC.
www.wakabayashifund.com
Monte Carlo Automobile (“MCA” or “Company”) is a private company founded in 1983
by racing car driver and engineer Fulvio Maria Ballabio. Monte Carlo Automobile is a
manufacturer of unique hand-built sports cars and was responsible for the first sports
car produced entirely in Monaco. Monte Carlo Automobile has a racing division named
Monte Carlo Motorsport that has been associated with numerous successful drivers
including Clay Regazzoni, Henri Pescarolo, Bruno Giacomelli, Arturo Merzario and
Emilio de Villota.
MCA expanded into the area of road cars in 1988. The first prototype, named the
“Centenaire”, was developed and presented on the occasion of the centenary of the
renowned Automobile Club of Monaco. MCA’s carbon fiber structure and a 12cylinder engine are among the features of the futuristic Monte Carlo Automobile. The
Centenaire has a soft and curved aerodynamic body that is a symbol of material flow
and it’s spacious cockpit was personalized to meet the needs of each driver. The MCA
Monte Carlo Automobile has been
established back in 1987 as a
manufacturer of unique sports cars
by Mr. Fulvio Maria Ballabio.
Centenaire was manufactured in a factory in Fontvieille and marked the arrival of
Monaco as a car-manufacturing country.
Centenaire Features:
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High-tech V12 4-Liter Twin Turbo 720Hp engine
Entire Cockpit of constructed of one closed Carbon Fiber Shell
Maximum security through fire retardation and impact resistance
Soft Curved aerodynamic body
Seat belts compliant to F1 standards
Perfect control of braking and performance
Spacious and inviting the cockpit is personalized to fit the driver
Centenaire participating
in the Le Mans competition
ALA 50 Project
During the Offshore Grand Prix from Italy in Stressa, Monte Carlo Automobile
received the “Green light” and endorsement from the FiA (Federation Internationale
de L’Automobile)for the Monte Carlo Automobile “Quadri-Fuel” car development
(powered with bio-ethanol, hydro-methane, fuel and GPL).
The “Quadri-Fuel” car that MCA is developing is known as the ALA 50. The Company’s
founder Fulvio Maria Ballabio designed the ALA 50, and is building it in conjunction
with father-and-son partnership Guglielmo and Roberto Bellasi. The trio have
previously worked together on other projects.
The name ALA 50 is a tribute to Prince Albert’s 50th birthday in March, and also
symbolizes the model’s aerodynamic system, styled on those found in wing cars.
Made entirely of carbon fiber, the car features a 650-horsepower V8 engine put
together by Christian Contzen, the former CEO of Renault Sport, and Daniel Trema,
who is currently helping engineering firm Mecachrome prepare for the GP2 series.
The Brand of Monte Carlo
Automobile is officially
endorsed by His Serene
Highness Prince Albert II
The Fuel and Quadri-Fuel models will be based on the Alfa Romeo V8 engine but branded MCA. The Diesel version
will be based on the award winning Peugeot “Le Mans “engine and all cars (Except Diesel version) will be
functioning with the F-1 KERS (Kinetic Energy Recovery System). In addition, all cars will be in full carbon fiber
frames and equipped with MCA proprietary Gear Box technology
Superior interior finish will be guaranteed and will also include:
1. Interior design signed by Prada or MOMO Design
2. Integrated Black Box data registraton
3. Sattelite Anti-Theft tracker
4. Invisible shield technology coating for Bullet proof windows
5. Touch surface technology for control buttons
6. ECIE Engineering internal and external lighting
7. Clarion full multimedia solution with rear view cameras
8. Frank Müller / Cartier watch (under scrutiny)
9. Polarized sun shading system
The cars will be equipped with the MCA proprietary “Dual Position” suspension system (High and Low). The car
tuning will be taken care of by former Honda Racing tuning engineer.
Events
An Exclusive Monte Carlo Automobile Club will be organizing high-class events surrounded by legend and
exclusivity. These events will allow a happy few HNWIs to socialize with other likeminded people. MCA Exclusive
Club will focus on creation of unique experience for those invited.
MCA Brand Target Group
Segment
HNWI, People at the top of the social Hierarchy
Occupation
Royalties, CEOs, magnates, celebrities, industrialists, successful venture capitalists, landlords, inheritants of
fortunes, independent
Lifestyle
Luxury, private jets, yachts, extravagant purchases, exclusive events
Motivation
Exclusivity; personalities that want to stand out of the crowd and differentiate safely without any risk of imitators
The MCA brand can be used in many applications ranging from clothing, to technology and even to things such as
boat equipment.
Licensing Strategy
The Licensing strategy is to launch a MCA product range that will mostly be used to create brand awareness at zero
cost for the MCA brand.
The MCA Licensing revenues have been very much undervalued
Current forecast counts with Partner sales of licensing goods of €7,5 million however realistic partner sales will
amount around €50 million generating €5 million of additional revenues for MCA.
The MCA Licensing range will develop gradually on a step by step approach, starting with easy to source articles
and ending with more sophisticated products All products can be considered: Fashion Clothing, Exclusive Shoes,
Limited Sportswear, Luxury Accessories, Jewels, and Boats
The licensing revenue model is based on guaranteed minimums to be paid upfront by the licensee and running
royalties
Investment Opportunity
Monte Carlo Automobile is seeking funding of €5.2M EUR for the development of their ALA 50 automobile and
marketing for the MCA Brand.
Financials/Projections
Technical Team
Fulvio Maria Ballabio
 Hands-on engineer
 Former F1 driver
 World champion off-shore in 1987
 Member of the Spirit Hart F1 team with friend co-pilot Emerson Fittipaldi
 Developer of the Centenaire and of the new ALA 50
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Chairman and Chief Visionary Officer of MCA
Roberto Rossetti
 Former R&D Fiat/Alfa Romeo
 Homologation expert
 Expertise in Electronics
 Patented the first electrical car back in the 80es
 Chief engineer MCA
Giorgio Lumini
 Former Chief preparator / tuner of Honda raging team
 Tuning Engineer MCA
Guglielmo Bellasi team
 9 staff
 Former F1 pilot
 First manufacturer of carbon fiber cars
 Works for Maserati,Toyota and other major racing teams
External support from FIA: ing. Bonifacio
 FiA Alternative Energies Commission
 ACI CSAI Vice President SC Energie Alternative
Management Team
Giancarlo d’Elia
 An international manager with a sound track record
 Had top management mandate in several international corporations
 Founder and CFO of Xeon International
 Will be in charge of the general and financial management of the project
Marta Vassileva
 Marta scored with branding strategies on upper markets
 Master in Marketing and Communication at the Solvay Business School
 Marta will be responsible for the Branding & PR
Yves Duponselle
 An expert in business internationalization and organic growth development with a consolidated experience in
consumer industry.
 Developed and implemented double digit growth strategies within Fortune 500 corporation
 Founder and CEO of Xeon International
 Will be in charge of the international marketing & sales strategy
Robert Juarez
 A licensing professional
 Robert spent his professional career developing business worldwide within Fortune 500 corporations
About Wakabayashi Fund LLC
Wakabayashi Fund LLC., a private equity and consulting firm with offices in Tokyo, Japan and New York, NY,
provides corporate capitalization and institutional investor relations consulting services. Wakabayashi Fund may
invest on a principal basis and acts in an agency capacity to procure capital for both profitable and emerging
small‐cap companies, identifying institutional funding sources for its clients and further develops the investor
relations activities. Corporate development, short term and long term financing, institutionally driven sponsorship
and management consulting services are our areas of expertise. For further information on the company please
visit www.wakabayashifund.com.
Disclaimer
Any data, estimates and opinions expressed herein has been obtained from sources that we believe to be reliable
and reflect our judgment. We do not guarantee its accuracy and such information may be incomplete or condensed
and subject to change without notice. Neither the information nor any opinion expressed shall be construed as, or
constitute to be, an offer to buy or sell securities, or any options futures or other derivatives related to such
securities ("related investments"). This is not an investment recommendation. We are biased and not independent
in this report. This material is not intended for public consumption, distribution or reproduction. Monte Carlo
Automotive Group has no revenue or nominal revenue in the most recent quarter.
In the intention of full disclosure, we call the reader’s attention to the fact that Wakabayashi Fund, LLC may receive
investment banking consulting fees. Wakabayashi Fund, LLC. Its officers, directors, affiliates or employees may
have a long / short position in any securities of the issues. Wakabayashi Fund, LLC or its affiliates may from time to
time perform services for or solicit investment banking consulting services or other business for Monte Carlo
Automotive Group. This report has been authorized and approved by Mr. Fulvio Maria Ballabio, Founder of Monte
Carlo Automotive Group (8/5/2010).
NOTICE OF CONFIDENTIALITY
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further information, contact Wakabayashi Fund LLC at [email protected] or fax to 646 514 1601.
For Further details / clarifications please contact:
Tokyo Office:
4-13-20 Mita Minato-ku
Tokyo Japan 108-0073. +81 03 6657 8339
New York Office:
110 Wall Street, 11th FL
New York New York 10005 +01 914 613 3002
Website: www.wakabayashifund.com