TVBasics 2006-2007

Transcription

TVBasics 2006-2007

2006-2007
T V Ba s i c s 2 0 0 6 - 2 0 0 7
TABLE OF CONTENTS
Section
Page Number
Introduction
3
What is the Television Bureau of Canada?
4
Key Strengths of Television Advertising in Canada
6
Why Advertisers Choose Television
7
Canada vs. the United States
8
North American TV Market Ranking
9
Seasonal Viewing Trends
12
Commercial Lengths
14
Source of News
15
Major Media Comparison
16
TV Facilities in Canada
19
Cable, VCR & Satellite Penetration Trends
20
Market Data
22
Share of Hours Tuned By Station Group
23
Top Programs
24
Station/Market Statistics
25
Commercial Specialty Networks
31
Network/Station Groups
35
TVB Members
37
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INTRODUCTION
Since the 1962/63 broadcast season, the Television Bureau of Canada has been pleased to provide TVBasics to practitioners,
advertisers and students in the advertising industry.
Published by the Television Bureau of Canada, TVBasics is a compendium of facts about the television medium in Canada,
offering data on Canadian viewing trends, stations, and advertising volume including some international comparisons.
TVBasics is a valuable reference for advertisers, agencies and media personnel across Canada. Anyone may download the latest
version of this publication at the following url: http://www.tvb.ca/TVBasics.pdf. Two version of this publication will be posted in
each broadcast year, and revisions will be posted as necessary. Please check back frequently to ensure you have the most
recent version. Version number and corresponding changes will be indicated on this page. If you have any questions regarding
this on-line publication or would like to know more about the Television Bureau of Canada, please contact us by phone, fax or
email.
TORONTO 416-923-8813
Fax 416-413-3879
Email: [email protected]
MONTREAL 514-284-0439
Fax 514-284-0698
Email: [email protected]
Changes from previous version:
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WHAT IS THE TELEVISION BUREAU OF CANADA?
FUNCTION & ROLE - CUSTOMER RESPONSE SERVICES
TVB is a Resource Centre for its members - Canadian television stations, networks, and their sales representatives. TVB markets
the benefits, values and effectiveness of television as an advertising medium collectively to advertisers and agencies.
As the pre-eminent Canadian centre for media information about television, TVB's role is to collect, interpret, develop, identify,
forecast and communicate information and facts about television to be used:
1) by members to effectively market television; and
2) directly by advertisers and agencies.
The Television Bureau's collection of data for members, agencies and advertisers is driven by the guiding principle of achieving
increasingly effective television advertising for users of the premier medium in Canada.
TVB RESOURCE CENTRE
TVB's AdEdge - AdEdge is an electronic database available through the internet, providing members with instant access to an
extensive library of information with daily updates and email capabilities. Information in the libraries include:
1) Business Categories: statistics, trends, market composition, target profiles and advertising strategies on more than 135
industries;
2) Media Information: data about competing media, hard-to-reach demographics, TVBasics and synopses on hot media issues
and FAQ’s;
3) TV Promotions Database: exceptional sales promotion ideas all driven by television.
Media & Television Research - Available to members, advertisers and agencies, TVB has one of the largest collections of media
and television research papers available in Canada.
Business Category Information - Thousands of reports, TV promotion ideas and analyses on an extensive range of business
categories, both local and national, from grocery stores and computers to automotive and casinos are available to TVB members.
TVBasics - Available to practitioners in the industry, TVBasics is the ultimate compendium and reference guide on television,
including viewing trends, statistics, station information and industry composition data, Canadian advertising revenues, market and
regional facts about television along with many international comparisons.
ADVANCING EXCELLENCE IN TELEVISION CREATIVE
TVB plans and manages the Bessies and the TVB Retail Commercial Awards competition. These annual events are designed to
encourage the development of effective TV creative in Canada and to acknowledge all thos e who excel.
TVB TELECASTER SERVICES
Telecaster Services pre-clears English and French commercials, infomercials and public service announcements on behalf of its
member channels using member-approved guidelines. Before issuing a Telecaster number, the final production must be reviewed;
however, preliminary script approval will be provided when requested. Each commercial, upon acceptance, will receive a
Telecaster number signifying to the station’s traffic department that all other clearance numbers, when applicable, have been
received.
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TVB VIDEO RESOURCE CENTRE
The Television Bureau video library is Canada's largest TV commercial archive with over 40,000 commercials dating back to
1958. For a nominal charge, we provide copies of TV commercials, video case histories and advertiser presentations to support
our clients' efforts in:
•
•
•
•
Researching brand or retail categories for new business purposes;
Staying up-t o-date with production styles and techniques;
Understanding competitors' ad strategies;
Showcasing television as the most powerful advertising medium through sight, sound, motion and emotion.
TV spots are available on VHS, 3/4" Betacam SP and DVD. Since TVB works with first-generation materials (as opposed to off-air
dubs), the video quality of our reels is superior to that of many similar services.
The library also includes U.S. and international advertising. Access to the commercial library is made fast and easy through our
extensive computer database. We can search by advertiser, product, title, year, agency, country and production style to respond
to clients quickly and efficiently.
We also provide video storyboards. These colour commercial print sheets are made directly from video and can be customized to
your order.
TVB SALES ADVISORY CONFERENCE (SAC)
Held annually and open to all TVB members, SAC is the only national conference in Canada targeted exclusively to commercial
broadcast senior sales, marketing and research management. Attended by stations, networks and sales rep organizations, the
sales convention includes the right mix of authoritative speakers from within the broadcast and related industries, as well as the
advertiser and ad agency communities. Through a series of workshops and presentations, the purpose is to impart topical and
practical information in order to put TVB members in a more informed position as they sell commercial television to advertisers
and agencies.
www.tvb.ca
Accessible to all interested individuals and organizations. Visit the TVB website for all the latest information about commercial
television in Canada. www.tvb.ca is also the home of TVB's AdEdge - an electronic database providing TVB members with instant
access to research and category information. The guest side of AdEdge provides non-TVB members with snapshot of the
information available to our broadcast members. Non -members seeking greater access to this information are encouraged to
contact a sales representative at one of our member organizations.
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KEY STRENGTHS OF TELEVISION ADVERTISING IN CANADA
•
Television has the highest daily and weekly reach of any medium in Canada.
•
Television can deliver to narrow target audiences through selective placement of commercials in programs.
•
Television offers a variety of placement strategies to build reach and frequency for brands and services.
•
Television is the main source for news, sports, entertainment and general knowledge.
•
Television is well suited to marketing products and services with broad appeal.
•
Television is immediate and timely.
•
There are a variety of creative executions available using television.
•
Television is cost efficient for most target groups.
•
Television can be purchased nationally, regionally or locally.
•
Television has an aura of importance. It is a prestigious medium, enhancing advertisers' image by its use.
•
Television appeals to more of the consumers' senses than any other medium.
•
Television gets closer to one-to-one communication than any other mass medium.
•
With television, a powerful, emotional impact can be created.
•
Television can create high impact with viewers by offering dynamic and visual messages.
•
Moods and images can be created for brands.
•
Television has the ability to reach target audiences quickly. This is particularly important for new product or service launches.
•
Television is an effective Direct Response tool for many products and services.
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WHY ADVERTISERS HAVE MADE TELEVISION THEIR MEDIUM OF CHOICE
Television reaches virtually every home in Canada. Television offers the greatest range of advertising qualities. It is set apart from
the competing media by its ability to offer sight, sound and motion to generate an emotional response. More specifically,
advertisers choose television because of the following:
Brand Image
The power of television advertising can be used creatively by advertisers to differentiate themselves from the competition and
develop a unique persona that implies credibility, quality and service. By using the qualities of television (sight, sound and motion)
advertisers can generate a level of trust, emotion and excitement that cannot be created as well through the use of any other
medium. This can help to create a long lasting and memorable brand and corporate image.
Consumers' Perceptions
Canadians enjoy television. The average Canadian Adult Aged 18+ spends almost 24 hours per week watching television
(Source: BBM Nielsen Media Research 2007). According to 2005 ComQuest OmniVU survey, television continues to be
Canadians' most influential form of advertising. The study also confirms that traditional advertising - including television - is seen
at the most engaging medium over other major media.
Cost
Many advertisers have the perception that television commercial production costs prohibit their use of the medium. While
commercials can be expensive, smaller advertisers with limited budgets can also undertake successful productions. A big idea,
wit, focus and clarity of message can make the advertiser a winner in consumers' minds despite a very small production budget.
Demonstration Capabilities
The ability to show products in action can easily introduce new products to consumers.
Person-to-Person Communication
Ideal person-to-person communication is achieved through a combination of both the spoken word and unspoken elements such
as body language and gestures. With both visual and sound capabilities, television comes closer than any other medium to
offering the ideal person-to-person communications.
Retention
People learn through their senses. By stimulating more senses, the message is more likely to be noticed and learned. Television
appeals to the sight and sound senses. The combined power of sight, sound, motion and emotion create a synergistic effect that
is more effective than when individual senses are stimulated.
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CANADA VS. THE UNITED STATES
1.
Population (2+ within TV households)
2.
Households
3.
BBM Markets, TV Markets – DMAs
4.
TV Households
CANADA
UNITED STATES
*31,758,000
**283,373,000
12,927,000
112,260,000
40
210
12,834,000
111,400,000
99%
99%
% TV Households
5.
Cable + Satellite (% of TV Households)
89%
86%
6.
Pay-TV (% of TV Households with digital capability)
54%
50%
7.
VCR TV (% of TV Households)
90%
85%
8.
Multi -set (% of TV Households)
65%
82%
9.
Average Daily Viewing Per Household (Hours:Minutes)
5:52
8:14
10.
Average Weekly Viewing (Hours:Minutes)
Persons 2+
23:11
32:05
Men 18+
23:37
31:55
Women 18+
26:32
37:08
Teens (12-17)
15:32
23:51
Children (2-11)
15:32
24:01
12,694
247,115
3,013
56,705
93
232
145
1,375*
14 min/hr
***deregulated
Varies 8-12 min/hr
***deregulated
11.
Advertising Volume (2005) - millions (CDN$); U.S. in US$
12.
TV Volume (2005 ) - millions (CDN$), U.S. in US$
13.
TV Expenditure Per Capita (2005) (CDN$), U.S. in CDN$
14.
Number of TV Stations
15.
Commercial Time
16.
Commercial Time: Specialty Channels
* Excludes Yukon, Northwest Territories and Nunavut
** Including Alaska and Hawaii
*** Practice varies from station to station, market by market, and by daypart with daytime generally having more commercial time than primetime.
Sources
1-5
6
7-8
Canada
BBM Nielsen Media Research, January 2007
1-8
United States
Nielsen Media Research, January 2007
Media Stats, February 2007
9-10
Nielsen Media Research, 2005-2006
BBM Nielsen Media Research, January 2007
11-13
TVB Net Ad Volume
9
BBM Nielsen Media Research, Fall 2006
14-16
TVB U.S. 2005 *VHF & UHF
10
BBM, Fall 2006 Monday-Sunday, 6a -2a
11-13
TVB Net Ad Volume
14-16
CRTC
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NORTH AMERICAN TV MARKET RANKING
Nielsen January 2007 Population Estimates, BBM Fall 2006 for CDN Markets
N.AM U.S. CDN
Market
1
1
New York
2
2
Los Angeles
3
3
Chicago
4
4
Philadelphia
5
1 Toronto-Hamilton
6
5
San Francisco-Oak-San Jose
7
6
Dallas -Ft. Worth
8
7
Boston (Manchester)
9
8
Atlanta
10
9
Washington, DC (Hagrstwn)
11 10
Houston
12 11
Detroit
14 12
Phoenix (Prescott)
13
2 Montréal
15 13
Seattle-Tacoma
16 14
Minneapolis -St. Paul
17 15
Miami-Ft. Lauderdale
18 16
Tampa-St. Pete (Sarasota)
19 17
Sacramnto-Stktn-Modesto
20 18
Cleveland -Akron (Canton)
21 19
Denver
Montréal French
22 20
Orlando-Daytona Bch-Melbrn
23
3 Vancouver
24 21
St. Louis
25 22
Portland, OR
26 23
San Diego
27 24
Baltimore
28 25
Pittsburgh
29 26
Charlotte
30 27
Indianapolis
31 28
Salt Lake City
32 29
Raleigh-Durham (Fayetvlle)
33 30
Hartford & New Haven
34 31
Nashville
35 32
Kansas City
36 33
Cincinnati
37 34
Columbus, OH
38 35
Milwaukee
39 36
San Antonio
40
4 Kitchener-London
41 37
Greenvll-Spar-Ashevll-And
42 38
Grand Rapids -Kalamazoo-b.Crk
43 39
West Palm Beach-Ft. Pierce
44 40
Norfolk-Portsmth-Newpt Nws
45 41
Harrisburg-Lncstr-Leb-York
46 42
Las Vegas
47 43
Fresno-Visalia
48 44
Birmingham (Ann, Tusc.)
49 45
Oklahoma City
50 46
Memphis
51 47
Albuquerque-Santa Fe
52 48
Jacksonville
53 49
Greensboro-H. Point-W.Salem
54 50
Louisville
55 51
Providence-New Bedford
56 52
Austin
Pop. (000) N.AM U.S. CDN
Market
19,675
57 53
Buffalo
16,785
58 54
New Orleans
9,251
59
5 Edmonton
7,414
60 55
Wilkes Barre-Scranton
6,824
61
6 Calgary
6,423
62
7 Ottawa-Gatineau
6,287
63 56
Albany-Schenectady-Troy
5,8 63
64 57
Little Rock-Pine Bluff
5,801
65 58
Mobile Pensacola (Ft Walt)
5,789
66 59
Dayton
5,453
67 60
Richmond-Petersburg
4,8 47
68 61
Tulsa
4,523
69 62
Knoxville
4,426
70 63
Honolulu
4,2 64
71 64
Flint-Saginaw-Bay City
4,1 92
72 65
Lexington
4,0 80
73 66
Charleston-Huntington
4,029
74 67
Harlingen-Wslco-Brnsvl-McA
3,739
75 68
Wichita -Hutchinson Plus
3,721
76 69
Ft. Myers-Naples
3,585
77 70
Tucson (Sierra Vista)
3,493
78 71
Green Bay-Appleton
3,390
79 72
Toledo
3,231
80 73
Roanoke-Lynchburg
3,0 15
81
8 Québec
2,826
82 74
Des Moines-Ames
2,7 82
83 75
Omaha
2,714
84 76
Spokane
2,697
85 77
Rochester, NY
2,5 79
86 78
Springfield, MO
2,5 65
87 79
Portland-Auburn
2,519
Montreal (Non-French)
2,4 84
88 80
Shreveport
2,474
89 81
Syracuse
2,314
90
9 Winnipeg
2,232
91 82
Columbia, SC
2,175
92 83
Huntsville-Decatur (Flor)
2,163
93 84
Paducah-C.Gird-Harbg-Mt VN
2,149
94 85
Champaign & Sprngfld-Decatur
2,103
95 86
Jackson, MS
2,015
96 87
El Paso (Las Cruces)
1,950
97 88
Madison
1,877
98 89
South Bend-Elkhart
1,791
99 90
Chattanooga
1,780 100 91
Baton Rouge
1,768 101 92
Waco-Temple-Bryan
1,766 102 93
Cedar Rapids -Waterloo & Dubq
1,750 103 94
Colorado Springs -Pueblo
1,727 104 95
Burlington Plattsburgh
1,684 105 96
Savannah
1,679 106 97
Tri-Cities, TN-VA
1,586 107 98
Davenport-R.Island -Moline
1,586 108 99
Ft. Smith-Fay-Springfld-Rgrs
1,576 109 100
Charleston, SC
1,554 110
10 East Central Ontario
1,542 111 101
Jounstown-Altoona
1,537 112 102
Evansville
Pop. (000)
1,526
1,487
1,471
1,406
1,399
1,378
1,298
1,288
1,284
1,265
1,255
1,253
1,220
1,193
1,158
1,139
1,113
1,107
1,006
1,101
1,061
1,052
1,026
1,023
1,021
1,001
992
984
960
958
952
933
939
929
928
915
897
892
884
882
878
876
848
845
834
798
796
795
783
748
744
736
706
703
701
698
688
9
T V Ba s i c s 2 0 0 6 - 2 0 0 7
N AM U.S.
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
CDN
103
104
105
106
107
11
108
109
110
111
112
113
114
115
116
117
12
118
119
120
121
122
123
124
13
125
126
14
127
128
129
15
130
131
132
133
16
17
134
135
136
137
138
139
18
140
141
142
143
144
Market
Ft. Wayne
Reno
Youngstown
Myrtle Beach-Florence
Lincoln & Hstngs -Krny Plus
Halifax
Monterey-Salinas
Greenville-N. Bern-Washington
Bakersfield
Tyler Longview (Lfkn & Ncgd)
Tallahassee-Thomasville
Springfield-Holyoke
Boise
Lansing
Augusta
Santa Barbra-SanMar-SanLuOb
Saint-John-Moncton
Sioux Falls (Mitchell)
Yakima-Fasco-Rchlnd-Knnwck
Traverse City-Cadillac
Peoria-Bloomington
Montgomery (Selma)
Lafayette, LA
Macon
Okanagan-Kamloops
Eugene
Fargo-Valley City
Sherbrooke
Corpus Christi
La Crosse-Eau Claire
Columbus, GA
Sud.-Timm.-N. Bay/S.S.M.
Chico-Redding
Amarillo
Rockford
Columbus -Tupelo-West Point
Barrie
St, John’s-Corner Brook
Monroe-El Dorado
Wausau-Rhinelander
Beaumont-Port Arthur
Topeka
Palm Springs
Columbia-Jefferson City
Windsor
Medford-Klamath Falls
Wilmington
Palm Springs
Albany, GA
Sioux City
POP 2+
(000)
676
663
660
660
659
658
657
649
648
648
643
641
627
623
620
607
605
597
596
591
585
579
577
573
563
551
551
536
525
510
505
502
484
481
463
460
445
441
437
433
421
411
408
407
402
397
396
393
390
387
N. AM
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
U.S. CDN
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
19
163
20
21
164
165
166
22
167
168
169
170
171
172
173
174
175
176
177
23
178
179
24
180
181
182
183
184
185
186
187
188
Market
Erie
Lubbock
Anchorage
Joplin-Pittsburgh
Wichita Falls & Lawton
Salisbury
Odessa-Midland
Terre Haute
Rochestr-Mason City-Austin
Biloxi-Gulfport
Bluefield-Beckley-Oak Hill
Panama City
Bangor
Binghamton
Wheeling-Steubenville
Yuma-El Centro
Idaho Falls -Pocatello
Minot-Bismarck-Dickinson
Saskatoon
Sherman-Ada
Regina-Moose Jaw
Trois-Rivières
Hattiesburg-Laurel
Gainesville
Abilene-Sweetwater
Saguenay
Missoula
Utica
Clarksburg-Weston
Billings
Quincy-Hannibal-Keokuk
Lake Charles
Dothan
Elmira (Corning)
Laredo
Watertown
Rapid City
Red Deer
Jackson, TN
Alexandria, LA
Rim.-Mat.-Sep-Iles
Harrisonburg
Jonesboro
Marquette
Greenwood-Greenville
Charlottesville
Bowling Green
Meridian
Grand Junction-Montrose
Twin Falls
POP 2+
(000)
383
383
378
377
373
358
352
348
345
343
330
329
328
326
324
329
322
322
312
303
302
295
292
280
278
269
256
254
254
248
245
239
234
233
232
230
229
227
227
222
217
215
213
204
203
202
184
181
168
162
10
T V Ba s i c s 2 0 0 6 - 2 0 0 7
N AM U.S. CDN
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
189
190
25
191
26
192
193
27
194
28
29
195
30
196
197
31
198
199
200
32
201
33
34
202
35
36
203
204
37
38
205
206
207
39
208
209
40
210
Market
Layfayette, IN
Great Falls
Thunder Bay
Parkersburg
Carleton
Butte-Bozeman, MT
Bend. OR
Sydney-Glace-Bay
Eureka
Rouyn-Noranda
Charlottetown
Lima
Rivière-du-Loup
San Angelo
Cheyenne, WY-Scottsbluff, NE
Brandon
Casper-Riverton
Mankato
Ottumwa-Kirksville
Prince George
St. Joseph
Prince Albert
Pembroke
Fairbanks
Yorkton
Lloydminster
Zanesville
Victoria
Terrace-Kitmat
Medicine Hat
Presque Isle
Juneau, AK
Helena
Dawson Creek
Alpena
North Platte
Kenora
Glendive
POP 2+
(000)
155
154
152
149
145
144
143
142
142
140
136
132
132
129
128
126
125
122
121
111
110
109
97
87
85
84
81
81
75
72
70
62
60
58
40
36
26
9
Total Populations
CANADA
United States
North America
31,758
283,373
315,131
11
T V Ba s i c s 2 0 0 6 - 2 0 0 7
SEASONAL VIEWING TRENDS
Nielsen Media Research (PVT = People Viewing Television)
NATIONAL PVT'S (%) MONDAY -SUNDAY 8:00am-12:00 MIDNIGHT
Week of
05/06
Aug. 29/05
04/05
Sep. 30/04ð
Week of
05/06
Jan. 02/06
04/05
Jan. 03/05ð
Week of
05/06
May 29/06
04/05
May 30/05ð
52 WK AVG
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Persons
2+
05/06
04/05
18.3
19.1
18.9
20.8
18.5
19.8
19.3
19.3
19.0
19.3
18.8
19.3
20.3
21.3
20.0
20.9
19.9
21.0
20.4
21.8
20.2
22.1
20.4
21.6
20.2
21.3
20.1
21.1
20.2
21.7
20.0
22.1
18.3
20.9
20.2
23.4
21.9
23.4
20.8
22.8
20.9
23.3
20.8
22.3
21.2
21.9
21.4
22.3
22.9
22.2
22.2
22.4
21.1
22.6
20.6
22.4
20.6
22.0
20.5
21.1
19.5
22.1
19.9
20.9
18.7
19.6
19.0
20.0
18.9
20.2
18.3
19.4
18.4
19.9
18.4
29.1
18.5
19.5
17.1
16.9
17.9
17.6
17.4
18.3
17.1
16.8
17.1
17.2
16.7
17.9
16.3
17.9
16.6
17.4
16.7
17.2
16.2
17.7
16.7
18.7
17.1
18.8
17.7
18.6
Women
25-54
05/06
04/05
18.7
19.0
19.5
21.9
19.4
20.6
20.1
20.9
19.8
20.7
19.2
20.4
20.8
22.9
20.3
22.3
20.3
22.1
21.3
22.9
20.7
23.0
21.0
23.0
20.3
22.1
20.5
21.9
20.5
22.0
20.3
20.8
18.6
20.8
21.1
23.8
22.9
24.8
21.7
24.2
21.9
24.3
21.8
23.1
22.1
22.9
22.7
23.5
23.8
23.0
22.7
23.5
21.8
23.0
21.5
22.3
20.4
22.4
21.0
20.9
20.5
22.7
20.5
21.6
19.3
20.3
19.6
21.1
19.4
20.8
19.1
20.1
19.5
20.9
18.9
19.6
19.2
19.8
17.6
16.8
17.9
17.9
17.5
18.1
17.0
16.5
16.4
16.4
16.6
16.9
16.2
17.3
16.0
17.0
16.1
17.0
15.8
17.6
17.0
18.4
17.1
18.3
17.8
18.5
Men
25-54
05/06
04/05
16.6
17.4
18.9
20.5
17.9
18.7
18.7
18.0
18.5
18.0
18.7
18.0
20.6
20.9
19.8
19.8
19.3
19.6
19.8
20.5
19.5
20.8
18.8
20.1
19.4
19.9
19.1
19.4
19.1
20.7
18.7
20.2
17.4
19.7
20.4
23.9
21.7
23.1
19.9
21.5
20.2
21.4
20.2
20.6
20.5
20.2
20.8
20.4
22.2
20.4
21.4
20.5
20.3
20.8
19.5
20.8
19.6
20.3
19.5
19.6
18.5
20.5
18.9
19.1
17.8
17.9
18.1
18.3
18.0
18.5
16.9
17.5
17.3
18.2
16.3
17.6
17.1
18.6
15.4
15.7
16.7
16.2
16.4
17.1
16.4
15.5
16.2
15.9
15.3
16.5
14.9
16.3
15.4
16.6
15.6
15.9
13.8
16.8
15.5
17.1
15.7
16.8
15.6
16.5
Teens
12-17
05/06
04/05
12.5
14.9
11.7
14.0
11.6
13.3
11.6
12.7
12.4
12.3
11.5
11.6
13.1
12.6
12.8
13.3
11.9
12.7
12.4
13.7
13.0
13.8
12.8
13.2
12.6
13.1
12.6
13.5
12.6
13.7
13.1
13.2
12.5
19.7
12.9
23.9
14.1
23.1
12.7
14.1
12.4
14.5
12.6
14.2
14.1
14.4
13.0
14.1
13.8
14.6
12.7
14.0
13.9
15.0
13.4
14.2
14.6
13.7
13.1
13.5
13.1
14.5
12.1
12.1
11.6
12.3
12.8
12.8
12.0
12.6
11.6
12.6
11.0
12.2
11.6
11.6
11.5
11.7
10.3
10..7
12.3
10.8
13.2
11.9
13.4
12.7
13.2
13.0
13.9
14.1
13.3
14.4
12.9
12.5
13.0
12.7
13.4
13.9
12.7
14.1
14.2
15.0
15.5
14.5
19.2
19.6
18.2
12.7
20.3
20.8
18.9
13.3
12
T V Ba s i c s 2 0 0 6 - 2 0 0 7
SEASONAL VIEWING TRENDS
Nielsen Media Research
Nielsen's People Meter system reported a weekly average percentage of People Viewing Television (PVT), reflecting the average
PVT level from 8:00am to Midnight, Monday-Sunday.
ONE-YEAR VIEWING TRENDS - CANADA
All 2+
Women 25-54
Men
Teens 12-17
25-54
30
25
20
10
5
September ‘04
52
49
46
43
40
37
34
31
28
25
22
19
16
13
10
7
4
1
0
August ’05
2004 - 2005
25
20
15
10
5
September ‘05
2005 - 2006
52
49
46
43
40
37
34
31
28
25
22
19
16
13
10
7
4
0
1
% of people who are viewing TV (PVT)
15
August ’06
Source: NTI viewing weeks
13
T V Ba s i c s 2 0 0 6 - 2 0 0 7
COMMERCIAL LENGTHS – TVB Canada, TVB U.S.
Canadian Commercial Lengths
2006
2005
2000
1995
1991
1985*
1980
1975
1970
05s
0.3
0.2
0.5
-
10s
1.4
1.3
2.1
2.0
4.0
22.0
15s
26.9
26.8
22.5
13.4
20.8
4.0
2.0
16.0
% of Total
20s
0.2
0.1
-
30s
60.7
61.8
59.9
76.2
67.2
92.0
92.0
72.0
19.0
60s
5.7
5.6
8.8
6.7
2.3
2.0
5.0
19.0
40.0
Other
4.8
4.2
6.2
3.7
9.8
2.0
1.0
3.0
1.0
*Estimated numbers. TVB did not track commercial lengths during this time due to the overwhelming popularity of the 30-second spot.
U.S Network Commercial Lengths
2005
2000
1995
1990
1985
1980
1975
1970
1965
10s
0.7
1.1
0.2
0.1
1.3
0.7
-
15s
37.4
31.9
31.5
35.4
10.1
-
20s
0.2
0.1
0.9
1.4
0.8
-
% of Total
30s
54.0
58.7
64.8
60.1
83.5
94.6
79.0
25.1
-
45s
0.3
0.7
0.6
1.0
1.7
2.7
-
60s
5.9
5.8
1.2
1.7
2.2
1.9
21.0
74.9
100
90s+
1.5
1.7
0.8
0.3
0.4
0.1
-
20s
0.4
0.2
0.2
0.1
0.1
0.2
0.5
4.5
13.3
% of Total
30s
76.8
81.4
84.9
84.4
88.0
85.1
79.2
48.1
0.8
45s
0.1
0.1
0.1
0.2
0.6
0.2
-
60s
6.0
5.1
3.3
3.7
2.7
3.9
11.2
35.6
69.8
90s+
2.8
0.9
0.9
1.7
1.8
2.8
-
U.S. Local TV Commercial Lengths
2005
2000
1995
1990
1985
1980
1975
1970
1965
10s
3.4
3.3
3.3
4.0
5.5
7.8
9.1
11.8
16.1
15s
13.3
9.0
7.3
5.9
1.3
-
14
T V Ba s i c s 2 0 0 6 - 2 0 0 7
SOURCE OF NEWS
Total Canada, Adults 18+
Where do adults go for news information? Television is the primary medium of choice for 58% of adults 18+.
MAIN SOURCES OF NEWS BY MEDIUM – OmniVu/TVB 2005
69%
58%
50%
24%
17%
14%
17%
14%
8%
9%
0%
7%
7%
2%
0%
News
2%
0%
National News
2%
Local News
66%
59%
45%
24%
14%
6%
22%
15%
16%
12%
11%
1%
3%
3%
International News
Television
0%
Local Weather Reports
Radio
Internet
Newspaper
Magazine
14%
3%
0%
Local Sports News
Other/No Answer Provided
15
T V Ba s i c s 2 0 0 6 - 2 0 0 7
MAJOR MEDIA COMPARISON
Consumer Attitudes Towards Advertising
The following pages compare Television to Radio, Internet, Newspapers and Magazines.
1. Extensive reach and frequency, quickly
creating high awareness;
2. Intrusiveness, impact and excitement;
3. High profile;
4. High quality production.
HOW DO CONSUMERS USE THE OTHER MEDIA?
Television has a higher reach than Newspapers, Radio, Magazines or the Internet. (Source: BBM RTS Spring ‘06)
REACHED "YESTERDAY" - ADULTS 18+ TOTAL CANADA
89%
88%
84%
88%
87%
88%
86%
85%
71%
58%
63%
60%
38%
37%
Adults 18+
67%
63% 59%
62%
37%
35%
University Graduate
Working
HHI $60K+
REACHED "YESTERDAY" - ADULTS 18+ QUEBEC (French)
90%
89%
81%
88%
84%
64% 62%
60%
89%
84%
81%
61% 60%
59% 57%
53%
32%
Adults 18+
33%
University Graduate
Television
Radio
Working
Internet
31%
30%
Newspaper
Magazine
HHI $60K+
16
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Where is the Time Spent? - Adults 18+
Canadians spend more time with television than with any other medium.
TIME SPENT YESTERDAY
PER CAPITA HOURS:MINUTES
TOTAL
CANADA
QUEBEC
(French)
Adults 18+
3:42
3:43
Adults 18-34
3:18
3:11
Adults 25-54
3:26
3:28
Adults 55+
4:22
4:26
Adults 18+
2:54
2:58
Adults 18-34
2:27
2:36
Adults 25-54
2:53
3:03
Adults 55+
3:09
3:03
Adults 18+
:50
:45
Adults 18-34
:57
:51
Adults 25-54
:48
:42
Adults 55+
:45
:50
Adults 18+
:32
:36
Adults 18-34
:16
:16
Adults 25-54
:25
:27
Adults 55+
:52
:57
Adults 18+
:18
:12
University Graduate
:24
:18
Working
:18
:12
Household Income $60M+
:24
:12
Source: BBM RTS Fall 2006
Magazine data - ComQUEST Research 2000 - Reach, Time Spent & Attitudes Study
17
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Consumer Attitudes - Adults 18+
Media Attitudes survey found that TV carries the most authoritative, influential and believable advertising.
TOTAL
CANADA
QUEBEC
(French)
Most Authoritative
53%
69%
Most Influential
80%
83%
Most Authoritative
4%
2%
Most Influential
3%
2%
Most Authoritative
8%
7%
Most Influential
7%
8%
22%
16%
Most Influential
8%
4%
Most Authoritative
3%
4%
Most Influential
1%
1%
Most Authoritative
Source: ComQUEST omniVU Research 2005 – Media Attitudes Study
18
T V Ba s i c s 2 0 0 6 - 2 0 0 7
TV FACILITIES IN CANADA
Year
All Originating
Stations^
TV FACILITIES IN CANADA
Commercial
Pay &
Commercial
Stations^
Specialty^ Specialty^
Pop'n
(000)+
32,730
32,623
32,299
31,989
31,629
30,790
29,530
26,428
Households
With TV (%)+
Multi-Set
Hhlds (%)+
99*
99
99
99
99
99
99
66.6*
65.0
62.9
61.2
57.9
56.1
53.5
DTH
(000)
2,658
2,597
2,291
2,161
1,861
1,167
Telco
(000)
134
105
*Cable
Penetration
64%
64%
66%
67%
68%
73%
76%
2004
95%
96%
97%
94%
94%
95%
2005
97%
98%
98%
97%
95%
98%
2006
96%
96%
97%
95%
93%
96%
AVERAGE WEEKLY HOURS TUNED PER CAPITA
2000
2002
2003
2004
21:30
21:36
21:42
21:18
23:15
23:29
24:00
23:12
25:28
25:51
26:18
25:36
20:56
21:01
20:42
20:48
14:04
13:39
14:48
12:54
15:27
14:33
14:00
14:00
2005
24:12
26:15
28:54
23:36
13:42
15:36
2006
21:30
23:30
25:48
21:12
12:36
13:48
2007
2006
145
2005
146
2004
152
2003
151
2000
155
1995
137
1990
129
Source: ^CRTC, +Statistics Canada,
Year
2006^
2005^
2004
2003
2002
2000
1995
n/a
n/a
143
141
144
123
118
*BBM
n/a
141
115
112
59
29
17
Operating
Systems
1,955
2,097
1,958
1,985
1,984
2,001
1,915
121*
109*
101*
100
42
18
10
CABLE IN CANADA
Subscribers
Digital
(000)
(000)
8,033
5,797
7,984
2,784
7,319
2,054
7,773
1,615
7,860
1,286
8,285
500
8,102
Source: Canadian Cable and Television Association, *BBM Fall Surveys, Media Stats^
*** All cable TV subscribers (including residential and commercial)
Demographic
All Persons 2+
Adults 18+
Women 18+
Men 18+
Teens 12-17
Children 2-11
1995
96%
96%
97%
96%
93%
96%
2000
96%
96%
97%
95%
95%
96%
WEEKLY TELEVISION REACH
2002
2003
96%
94%
96%
95%
97%
97%
95%
92%
95%
91%
96%
93%
Source: BBM Fall Surveys
Demographic
All Persons 2+
Adults 18+
Women 18+
Men 18+
Teens 12-17
Children 2-11
1995
24:36
26:06
28:24
23:48
18:55
19:36
Source: BBM Fall Surveys
19
T V Ba s i c s 2 0 0 6 - 2 0 0 7
VCR, DVD, CABLE & SATELLITE, PENETRATION TRENDS
Total Canada – BBM Fall Surveys
Cable Penetration
73% 76% 73% 72%
64%
68% 67% 66%
64% 64%
52%
40%
19
70
19
75
19
80
19
85
19
90
19
95
20
00
20
01
20
02
20
03
20
04
20
05
20
06
17%
Satellite Penetration
47%
41%
19%
22%
23%
15%
5%
1998
8%
1999
11%
2000
2001
2002
2003
2004
2005*
2006*
* Note – ’05 & ‘06 figure = Digital Cable/ Satellite
20
T V Ba s i c s 2 0 0 6 - 2 0 0 7
VCR Penetration
79%81% 81%81%83%
87%83%
77% 77%78%
83%
64%
68%
19
85
19
90
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
29%
DVD Penetration
74%
60%
63%
40%
25%
11%
2001
2002
2003
2004
2005
2006
VCR, DVD, Cable, Satellite, PVR penetration
100%
87%
90%
79%
80%
72%
75%
68%
70%
76%
67%
64%
64%
60%
83%
53%
50%
68%
64%
47%
41%
40%
30%
20%
74%
29%
17%
11%
10%
4%
0%
1970
1980
Cable
1985
1990
VCR
1995
DVD
2000
Satellite
2005
PVR
6%
2006
*’05 & ‘06 satellite data includes access to digital cable or satellite (BBM); PVR data: Micro BBM Fall ‘06
21
T V Ba s i c s 2 0 0 6 - 2 0 0 7
BBM Extended Market Area - All Persons 2+ (Mo-Su 6a-2a, Fall 2006)
Markets
2+ Pop
(000)
2+ Total
Wkly Hrs
(000)
Cable
(%)
St John's-Corner Brook
Charlottetown
Sydney-Glace Bay
Halifax
Saint John- Moncton
Carleton
Rim- Mat-Sept Iles
Rivière du Loup
Saguenay
Québec
Sherbrooke
Montréal Anglo
French Canada*
Trois Rivières
Rouyn- Noranda
Ottawa-Gatineau
Ottawa-Gatineau Anglo
Ottawa-Gatineau Franco
Pembroke (CM)
441
136
142
658
605
145
217
132
269
1,021
536
933
6,684
295
140
1,378
964
415
97
9,878
2,642
3,571
14,598
14,566
3,756
6,121
3,755
7,343
24,256
13,494
18,097
153,547
7,602
3,578
26,395
18,032
8,363
1,954
71
47
56
68
52
57
66
59
62
59
53
53
64
61
60
64
62
68
18
66
65
64
69
70
62
65
66
67
66
67
65
66
64
67
67
67
67
64
67
69
69
73
72
62
66
62
48
67
66
68
69
65
67
76
76
75
75
27
45
39
24
40
36
31
33
34
29
34
31
24
28
32
28
29
25
76
22.4
19.4
25.1
22.1
24.1
25.9
28.2
28.4
27.3
23.8
25.2
19.4
23.0
25.8
25.6
19.2
18.7
20.5
20.1
Kingston
East Central Ont.
Peterborough
Barrie
Kitchener-London
Kitchener
London
Windsor
Sudbury-Timmins - North Bay/S.S. Marie
Thunder Bay
Kenora
Brandon
Winnipeg
Yorkton
258
701
288
445
2,015
1,107
804
402
502
152
26
126
928
85
5,566
15,367
6,324
9,236
42,124
22,538
17,124
8,474
12,155
3,348
559
2,640
18,594
1,914
44
40
35
47
57
59
56
49
54
61
47
45
69
32
68
70
74
71
70
69
71
69
64
74
67
70
72
69
74
75
76
75
76
75
78
77
71
73
76
70
75
66
49
52
56
47
34
33
35
24
42
34
47
42
21
59
21.6
21.9
22.0
20.8
20.9
20.4
21.3
21.1
24.2
22.0
21.5
21.0
20.0
22.5
Regina- Moose Jaw
Saskatoon
Prince Albert
Medicine Hat
Red Deer
Lloydminster
Edmonton
302
312
109
72
227
84
1,471
7,293
5,953
2,246
1,460
4,419
1,663
29,183
62
48
28
55
41
24
56
65
70
63
66
74
67
76
73
73
66
74
80
73
75
31
36
57
39
47
65
32
24.1
19.1
20.6
20.3
19.5
19.8
19.8
563
75
186
111
58
12,229
1,558
3,794
2,236
1,018
59
41
51
57
35
72
69
70
71
69
77
77
77
78
76
33
48
41
36
51
21.7
20.8
20.4
20.1
17.6
74
Digital
Cable/
Satellite
42
48
43
33
47
21.1
19.7
19.2
18.5
20.8
Okanagan/Kamloops
Terrace-Kitmat
P. George-Terrace-Kitimat
Prince George
Dawson Creek
2005-06 Meter Universe Estimates
Montreal
4,426
Toronto- Hamilton
6,827
Calgary
1,399
Vancouver-Victoria
3,231
Total Canada
31,758
*Some figures are not available all markets ; Regular Cable
Source: BBM TV EM Statistics, Fall 2006
VCR (%) DVD (%) Satellite Wkly 2+
(%)
Hrs/Capita*
Analogue
Cable
93,291
38
134,676
45
26,852
46
59,716
61
659,449
42
68
for Canada: 64%, Satellite: 26%
22
T V Ba s i c s 2 0 0 6 - 2 0 0 7
SHARE OF HOURS TUNED BY STATION GROUP
Station Group
2002
2003
FALL
2004
2005
2006
CBC O&O
CBC Affiliates
CBC TOTAL
4.5
0.7
5.3
4.7
0.7
5.6
4.2
0.7
5.1
4.6
0.7
5.5
4.8
0.5
5.5
CTV
12.2
11.9
13.1
13.4
13.7
Independent English
Global
8
7.9
9.4
7.5
8.8
7.2
8.3
7.4
8.8
7.6
Radio Canada O&O
Radio Canada Affiliates
RADIO CANADA TOTAL
3.4
0.8
4.2
2.7
0.6
3.3
3.8
0.8
4.6
3.4
0.7
4.2
2.9
0.7
3.6
TVA
Télé-Québec
Quatre Saisons
Total CDN Conventional
8.7
0.7
3.5
50.4
8.2
0.7
4.1
50.7
8.1
0.7
3.1
50.7
7.9
0.7
2.9
50.6
7.1
0.7
3.3
50.3
US: ABC Affiliates
NBC Affiliates
CBS Affiliates
FOX Affiliates
PBS
Independent/UPN/WB
Total U.S. Conventional
2.1
2.0
2.1
2.0
1.1
1.6
10.9
1.9
2.1
2.2
2.0
1.1
1.4
10.7
1.7
2.0
2.1
1.7
1.0
1.2
9.7
1.7
2.0
2.1
1.5
0.9
2.4
9.3
2.0
1.7
2.3
1.4
1.0
2.0
10.4
Cable
International
Provincial
VCR
PVR
CDN. Specialty/Pay
U.S. Specialty/Pay
Others
0.4
0.1
1.4
4.5
22.8
8
1.4
0.3
0.1
1.2
4.5
23.8
7.2
1.6
0.3
0.1
1.4
4.9
0.1
23.7
7.1
1.9
0.3
0.2
1.5
4.7
0.3
25.8
4.7
1.2
0.4
0.3
1.5
4.6
0.6
25.4
5.3
1.2
659.4
667.4
666.5
678.7
659.4
Total Hours (Millions)
Source: BBM Fall 2006 Sweep Surveys (Mon-Sun 6A-2A), Television Audience by Station Groups All Persons 2+ Canada
23
T V Ba s i c s 2 0 0 6 - 2 0 0 7
TOP PROGRAMS
Nielsen Media Research 2005-2006
Top 10 Regularly Scheduled Network
Programs in Canada
Rnk.
Ntwk.
1.
CTV
2.
Global
3.
Program
Top 10 Specials in Canada
No. of
Telecasts
A 18+
(000)
Rnk.
Ntwk.
C.S.I.
37
2,977
1.
CTV
Survivor: Guatemala
13
2,665
2.
Global
CTV
American Idol 5 Perf.
19
2,542
3.
4.
CTV
American Idol 5 Result
18
2,422
5.
Global
Survivor: Panama
17
2,314
Program
No. of
Telecasts
A 18+
(000)
Academy Awards
1
4,641
Super Bowl
1
3,767
CBC
Grey Cup Game
1
2,545
4.
CTV
Golden Globe Awards
1
2,080
5.
CTV
Emmy Awards
2
1,829
Se ’ 05, Au ‘06
6.
CTV
Desperate Houswfs
28
2,215
6.
CBC
Olymp. Clos Ceremo
1
1,763
7.
CTV
C.S.I . Miami
47
2,165
7.
TVA
Liberee/Nath. Simard
2
1,619
8.
CTV
E.R.
23
2,038
8.
CTV
FIFA Words Cup Final
1
1,571
9.
CTV
Amazing Race 8
11
1,975
9.
CBC
CFL: West Final
1
1,477
10.
CTV
Lost
16
1,924
10.
TVA
Celebration 2006
1
1,466
Top 10 Network Programs in U.S.
Program
Top 10 Syndicated Programs in U.S.
No. of
Telecasts
HH
Rating
Program
No. of
Telecasts
HH
Rating
1.
American Idol – Tuesday
19
17.7
1.
Wheel of Fortune
260
7.9
2.
American Idol – Wednesday
19
17.3
2.
Oprah Winfrey Show
261
6.5
3.
Fox NFL Sunday – National
8
13.1
3.
ESPN NFL Regular Season
16
6.4
4.
C.S.I.
48
13.1
4.
Jeopardy
260
6.3
5.
CBS NFL National
8
12.4
5.
Everybody Loves Raymond
260
5.9
6.
Dancing With The Stars
8
12.0
6.
Seinfeld
260
5.3
7.
CBS NFL Natl. Post Gun
8
10.9
7.
World Wrestling Entertainment
4
5.1
8.
Survivor Guatemala
11
10.9
8.
Dr. Phil
260
4.9
9.
NFL Monday Night Football
16
10.7
9.
Entertainment Tonight
258
4.9
Desperate Housewives
41
10.7
10.
52
4.8
10.
Seinfeld Weekend
24
T V Ba s i c s 2 0 0 6 - 2 0 0 7
STATION/MARKET STATISTICS
Weekly Hours Tuned & Weekly Reach - Viewers 2+
Market
British Columbia
Dawson Creek
Kamloops
Kelowna
Prince George
Terrace/Kitimat
Vancouver
Vancouver
Vancouver
Vancouver
Vancouver
Vancouver
Vancouver
Victoria
VictoriaV
Alberta
Calgary
Calgary
Calgary/Lethbridge
Calgary/Lethbridge
Edmonton
Edmonton
Edmonton
Edmonton
Edmonton
Edmonton
Lloydminster
Lloydminster
Medicine Hat
Red Deer
Saskatchewan
Prince Albert
Regina
Regina
Regina
Regina
Saskatoon
Saskatoon
Saskatoon
Yorkton
Manitoba
Brandon
Winnipeg
Winnipeg
Winnipeg
Winnipeg
Winnipeg/Portage
Winnipeg
Station
Network
Affiliation
Regional
Affiliation
CJDC-TV
CFJC-TV
CHBC-TV
CKPG-TV
CFTK-TV
CBUFT
CBUT
CHAN-TV
OMNI 10 (CHNU)
CKVU-TV
CHNM (Chnnel M)
CIVT
CHEK-TV
CIVI
CBC
Indep
CBC
CBC
CBC
RC
CBC
Global
Rogers
CHUM
Indep.
CTV
Global
CHUM
CBRT
CKAL
CFCN-TV
CICT/CISA
ACCESS
CBXFT
CBXT
CFRN-TV
CITV-TV
CKEM
CITL -TV
CKSA-TV
CHAT-TV
CHCA
CBC
INDEP
CTV
Global
EDUC
RC
CBC
CTV
Global
INDEP
CTV/CBC
CBC/CTV
CBC
CBC
CIPA-TV
CBKFT
CBKT-TV
CFRE-TV
CKCK-TV
CBKST
CFQC-TV
CFSK-TV
CICC-TV
CTV
RC
CBC
Global
CTV
CBC
CTV
Global
CTV
CTV SASK.
CKX-TV
CBWFT
CBWT
CKND-TV
CKY-TV
CHMI-TV
OMNI 11 (CIIT)
CBC
RC
CBC
Global
CTV
IND
Rogers
MTN
BCI-TV
BCI-TV
Great West TV
BCTV
BCTV
A Channel
A Channel
CTV SASK.
CTV SASK.
CTV SASK.
MTN
Fall 2006
Hours Reach Avg
(000) (000)
Hrs
Fall 2005
Hours Reach Avg
(000) (000) Hrs
129
458
648
198
121
207
5,321
15,116
288
1,943
898
6,622
3,076
1,843
68
290
163
90
50
129
1,760
3,078
189
1,161
416
2,403
1,436
921
1.9
77
1.6
379
4.0
962
2.2
235
2.4
136
1.6
287
3.0 5,093
4.9 15,095
1.5
413
1.7 1,941
2.2
736
2.8 7,958
2.1 3,449
2.0 1,974
33
148
171
139
62
189
1,774
2,969
217
1,196
438
2,490
1,664
1,018
2.3
2.6
5.6
1.7
2.2
1.5
2.9
5.1
1.9
1.6
1.7
3.2
2.1
1.9
2,112
1,114
5,900
3,450
1,139
113
1,814
5,430
4,850
1,117
338
242
112
270
791
662
1,459
1,127
824
63
566
1,393
1,512
703
185
103
42
174
2.7
1.7
4.0
3.1
1.4
1.8
3.2
3.9
3.2
1.6
1.8
2.3
2.7
1.6
2,387
1,233
5,779
3,144
1,275
131
2,005
5,362
4,652
1,091
344
170
89
197
879
647
1,470
1,117
868
68
591
1,337
1,465
643
181
76
26
124
2.7
1.9
3.9
2.1
1.5
1.9
3.4
3.9
3.2
1.7
1.9
2.2
3.4
1.6
364
39
14
2
1,008
317
424
121
3,304 1,035
702
157
1,213
168
1,030
621
330
33
9.3
7.0
3.2
3.5
3.2
4.5
7.2
1.7
10.0
376
11
919
386
3,145
567
1,268
874
361
46
4
296
121
969
153
183
576
37
8.2
2.8
3.1
3.2
3.2
3.7
6.9
1.5
9.8
238
50
388
277
2,433
891
2,457 1,092
5,860 1,531
1,241
786
284
147
4.8
1.4
2.7
2.3
3.8
1.6
1.9
238
48
425
220
2,058
814
2,314 1,045
6,026 1,469
1,237
706
-
5.0
1.9
2.5
2.2
4.1
1.8
-
Source: MicroBBM Fall surveys
25
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Station
Group Ownership
B.C.
CJDC-TV Standard Radio
CFJC-TV Jim Pattison Group
CHBC-TV Okanagan Valley Television
CKPG-TV Jim Pattison Group
CFTK-TV Standard Radio
CBUFT
CBC Sales
CBUT
Canadian Broadcas ting Corp.
CHAN-TV CanWest Global
OMNI 10
Rogers Communications Inc
CityTV
CHUM Television
KNOW
Multivan Broadcast LP
CIVT
CTV Television Inc
CHEK-TV CanWest Global
A-Channel CHUM Ltd.
Vanc. Islnd.
Alberta
CBRT
Canadian Broadcasting Corp.
CKAL
CHUM Television
CFCN-TV CTV Television Inc.
CICT/CISA CanWest Global
ACCESS Learning & Skills TV of Alberta
CBXFT
CBC Sales
CBXT
CFRN-TV CTV Television Inc.
CITV-TV
CanWest Global
CKEM
CHUM
CITL -TV
Newcap
CKSA-TV Newcap
CHAT-TV Jim Pattison Group
CHCA
CanWest MediaWorks Inc.
Saskatchewan
CIPA-TV
CTV Television Inc.
CKBI-TV
CTV Television Inc.
CBKFT
Radio Canada
CBKT-TV Canadian Broadcasting Corp.
CFRE-TV CanWest Global
CKCK-TV CTV Television Inc.
CBKST
CFQC -TV CTV Television Inc.
CFSK-TV CanWest Global
CJFB-TV Swift Current Telecasting Co. Ltd.
CICC-TV CTV Television Inc.
CKOS-TV CTV Television Inc.
Manitoba
CKX-TV
CHUM
CBWFT
Radio Canada
CBWT
CKND-TV CanWest Global
CKY-TV
CKY-TV
CHMI-TV CHUM
OMNI 11
(T=Toronto, M=Montreal, V=Vancouver)
Major Market Sales Representative
Airtime Television Sales (TM)/Brydson Media Sales Int. Inc./IMS Television
CanWest Media Sales Inc. (TMV)/Impulse Media Sales
Airtime Television Sales (T)/IMS Television/Robert Cole Media (M)
Airtime Television Sales (T)/IMS Television/Robert Cole Media (M)
CBC Sales
Canadian Television Sales
Rogers
RNC Media Sales
Airtime Television Sales
Myers International Sales
CHUM Television Sales/RNC Media Sales
CTV Sales (TMV)
Brydson Media Sales Int. Inc./CHUM Television Sales
CBC Sales
CTV Sales (TMV)
Impulse Media Sales
Airtime Television Sales (TM)/IMS Television/Telerep Inc.
CTV Sales (TMV)
CTV Sales (TMV)
Radio -Canada Television Sales (M)
CanWest Media Sales. (TMV)/Impulse Media Sales/Metro Marketing West Ltd.
CTV Sales (TMV)
CTV Sales (TMV)
CanWest Media Sales Inc. (TMV)
Brydson Media Sales Int. Inc./Metro Marketing West Ltd.
CTV Sales (TMV)
CTV Sales (TMV)
CanWest Media Sales Inc. (TM)/Impulse Media Sales
Telerep Inc.
Rogers
26
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Market
Ontario
Barrie
Kenora
Kingston
Kitchener
London
London
North Bay
Ottawa
Ottawa/Hull
Ottawa
Pembroke
Peterborough
Sault Ste. Marie
Sudbury
Thunder Bay
Thunder Bay
Timmins
Toronto
Toronto
Toronto
Toronto
Toronto
Toronto
Toronto
Toronto/Hamilton
Toronto/Hamilton
Windsor
Windsor
Windsor
Wingham
ONTARIO
Quebec
Carleton
Carleton
Chicoutimi/Jonquière
Hull/Ottawa
Hull/Ottawa
Hull/Ottawa
Matane
Matane
Montréal
Montréal
Montréal
Station
Network
Affiliation
CKVR
CJBN-TV
CKWS-TV
CKCO-TV
CBLN
CFPL
CKNY-TV
CBOT
CBOFT
CJOH -TV
CHRO
CHEX-TV
CHBX-TV
CICI-TV
CHFD-TV
CKPR-TV
CITO-TV
CBLFT
CBLT
OMNI.1 (CFMT)
OMNI.2 (CJMT)
CFTO-TV
Citytv
CKXT Sun TV
CHCH-TV
CTS
CBEFT
CBET
CHWI
CKNX
CIII-TV
CHUM
Indep.
CBC
CTV
CBC
CHUM
CTV/CBC
CBC
SRC
CTV
CHUM
CBC
CTV/CBC
CTV/CBC
CTV/CBC
CBC
CTV/CBC
SRC
CBC
Rogers
Rogers
CTV
CHUM
Sun Media
Global
IND
SRC
CBC
CHUM
CHUM
Global
CHAU-TV
CIVK -TV
CFRS-TV
CIVV-TV
CJPM-TV
CKTV-TV
CFGS-TV
CHOT-TV
CIVO-TV
CBGAT
CIVF-TV
CBFT
CBMT
CFCF-TV
TVA
TQ
TQS
TQ
TVA
RC
Radio Nord
Radio Nord
TQ
RC
TQ
RC
CBC
CTV
Regional
Affiliation
CTV ONT
MCTV/CTVONT
CTV ONT
MCTV/CTVONT
MCTV/CTVONT
MCTV/CTVONT
CTV ONT
Fall 2006
Hours Reach Avg
(000) (000)
Hrs
3,783
324
609
5,438
1,226
2,207
292
1,667
1,093
5,318
1,697
1,266
435
2,172
611
355
227
185
9,113
2,809
2,050
25,220
9,600
1,752
8,791
861
8
503
500
165
18,177
1,563
231
185
1,061
438
744
42
666
247
1,168
781
536
58
577
244
126
44
50
3,332
1,758
1,061
5,544
4,033
1,237
4,019
449
3
154
149
49
6,284
821
100
43
24
1,357
233
97
48
2,448
240
788
136
753
160
1,916
261
141
72
319
52
11
7
12,006 2,411
2,435 1,041
8,435 1,987
Fall 2005
Hours Reach Avg
(000) (000) Hrs
2.4 4,811
1.4
333
3.3
642
5.1 5,838
2.8 1,349
3.0 2,623
7.0
324
2.5 1,680
4.4 1,368
4.6 5,612
2.2 1,617
2.4 1,213
7.5
326
3.8 2,939
2.5
586
2.8
410
5.2
343
3.7
169
2.7 8,754
1.6 3,047
1.9 2,447
4.5 24,331
2.4 10,109
1.4 1,519
2.2 7,873
1.9 1,007
2.7
7
3.3
505
3.4
671
3.4
207
2.9 19,045
2,025
217
184
1,114
497
889
46
674
265
1,177
826
545
43
685
202
134
55
62
3,151
2,075
1,271
5,274
3,774
1,072
3,818
566
3
158
177
53
6,268
2.4
1.5
1.9
5.2
2.7
3.0
7.0
2.5
5.2
4.8
2.0
2.2
7.6
4.3
2.9
3.1
6.2
2.7
2.8
1.5
1.9
4.6
2.7
1.4
2.1
1.8
2.3
3.2
3.8
3.9
3.0
8.2 1,099
124
8.7
1.8
49
28
1.8
5.8 1,185
194
6.1
2.0
163
62
2.6
10.2 2,968
237 12.5
5.8
986
154
6.4
4.7
615
158
3.9
7.3 2,021
278
7.3
2.0
174
77
2.3
6.1
378
46
8.2
1.6
18
7
2.6
5.0 14,871 2,735
5.4
2.3 2,035
915
2.2
4.2 8,259 1,882
4.3
27
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Station
Ontario
A-Channel
CJBN-TV
CKWS-TV
CKCO-TV
CBLN
A-Channel
CKNY-TV
CBOT
CBOFT
CJOH -TV
A-Channel
CHEX-TV
CHBX-TV
CICI-TV
CHFD-TV
CKPR-TV
CITO-TV
CBLFT
CBLT
OMNI.1
OMNI.2
CFTO-TV
CITY-TV
CKXT
CHCH-TV
CTS
CBEFT
CBET
A-Channel
A-Channel
CIII-TV
CICO E
CICO F
Group Ownership
CHUM Ltd. (Barrie/Tor.)
Norcom Telecommunications Ltd.
Corus Entertainment
CTV Television Inc.
CHUM Ltd. (London)
CTV Television Inc.
Radio-Canada
CTV Television Inc.
CHUM Ltd. (Ottawa)
Corus Entertainment
CTV Television Inc.
CTV Television Inc.
Thunder Bay Electronics Ltd.
Thunder Bay Electronics Ltd.
CTV Television Inc.
Radio-Canada
Rogers Communications Inc.
CTV Television Inc.
CHUM Ltd.
Sun Media (Sun TV)
CanWest Global
Crossroads Television Systems Inc.
Radio-Canada
CHUM Ltd. (Wingham)
CHUM Ltd. (Windsor)
CanWest Global
TV Ontario-Province of Ontario
TFO-Province of Ontario
Airtime Television Sales (TM)
Airtime Television Sales (T)/Telerep Inc.
Telerep Inc.
CHUM Television Sales & Marketing (TMV)
CTV Sales (TMV)
Radio-Canada Television Sales (M)
Telerep Inc.
Airtime Television Sales (T)/Robert Cole Media (M)
CTV Sales (TMV)
CTV Sales (TMV)
CTV Sales (TMV)
Radio-Canada Television Sales (TM)
Rogers
Rogers
Telerep Inc.
CHUM Television Sales (TMV)
CanWest Media Sales Inc.(TMV)
PDA Agency
Radio-Canada Television Sales (M)
CanWest Media Sales Inc. (TMV)
Quebec
CHAU-TV
CHAU-TV Communications Ltee.
CIVK -TV
Télé-Québec
CFRS-TV
TQS Inc.
CIVV-TV
Télé-Québec
CJPM-TV
Groupe TVA Inc.
CKTV-TV
TQS Inc.
CFGS-TV
Radio Nord Communications Inc.
CHOT-TV
CIVO-TV
Télé-Québec
CBGAT
Radio-Canada
CIVF-TV
Télé-Québec
CBFT
Radio-Canada
CBMT
CFCF-TV
CTV
(T=Toronto, M=Montreal, V=Vancouver)
Brydson Media Sales Int. Inc./Metro Marketing West Ltd./TVA Ventes et Mkting.
Télé-Québec Television Sales (M)/Media Alternative (TV)
Cogeco Metromedia (M)/Brydson Media Sales Int. Inc.
TVA Ventes et Marketing/Brydson Media Sales Int. Inc.
Cogeco Metromedia (TM)
TQS Ventes et Marketing
TVA Sales & Marketing (TM)/Metro Marketing West (V)
Radio-Canada Television Spot Sales (M)
Radio-Canada Television Spot Sales (M)
Telerep Inc.
28
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Fall 2006
Reach
(000)
Station
Hours
(000)
CFJP-TV
CFTM-TV
CIVM-TV
CJNT-TV
CKMI-TV
CBVT
CFAP-TV
CFCM-TV
CIVQ-TV
CFER-TV
CIVB -TV
CJBRT
CJPC-TV
CFTF-TV
CIMT-TV
CIVB -TV
CKRT-TV
CFEM-TV
CKRN-TV
CBST
CIVG-TV
CFKS-TV
CHLT-TV
CIVS -TV
CKSH-TV
CFKM-TV
CHEM-TV
CIVC -TV
CKTM-TV
CFVS-TV
CIVA-TV
TQS
TVA
TQ
Global
Global
SRC
TQS
TVA
TQ
TVA
TQ
SRC
TQS
TQS
TVA
TQS
RC
TVA
CBC
RC
TQ
TQS
TVA
TQ
TQS
TQS
TVA
TQ
RC
TQS
TQ
11,812
21,349
3,512
764
1,729
3,612
3,720
8,085
504
2,138
63
261
218
1,038
1,910
63
388
1,135
376
177
25
1,840
4,415
248
1,730
816
2,074
141
1,028
345
51
2,119
2,734
1,303
430
769
680
700
877
234
151
21
47
44
195
187
21
69
103
67
34
12
326
490
98
376
144
180
60
177
60
24
5.6
7.8
2.7
1.8
2.2
5.3
5.3
9.2
2.2
14.2
3.0
5.6
5.0
5.3
10.2
3.0
5.6
11.0
5.6
5.2
2.1
5.6
9.0
2.5
4.6
5.7
11.5
2.4
5.8
5.8
2.1
Atlantic
ASN (Atlantic Satellite Network)
Charlottetown, PEI
Halifax, NS
Halifax, NS
Halifax, Dartmouth, NS
Moncton, NB
Moncton, NB
Saint John, NB
Saint John, NB
Saint John, NB
St. John's, NFLD
St. John's, NFLD
Sydney, NS
CBCT
CBHT
CJCH-TV
CIHFNS
CBAFT
CKCW-TV
CBAT
CIHFNB
CKLT
CBNT
CJON -TV
CBIT
CBC
CBC
CTV
Global
RC
CTV
CBC
Global
CTV
CBC
Idep.
CBC
2,786
300
1,690
5,142
1,754
869
6,011
524
914
4,483
883
5,199
146
1,584
75
731
959
961
217
1,423
169
495
1,231
244
1,547
38
1.8
4.0
2.3
5.4
1.8
4.0
4.2
3.1
1.8
3.6
3.6
3.4
3.8
2,963
346
1,917
5,062
1,790
1,021
6,311
568
1,258
4,666
1,038
5,280
152
1,586
69
829
1,031
919
226
1,379
185
593
1,167
239
1,486
41
1.9
5.0
2.3
4.9
1.9
4.5
4.6
3.1
2.1
4.0
4.3
3.6
3.7
Sydney, NS
CJCB-TV
CTV
996
99
10.1
1,111
109
10.2
Market
Quebec Continued
Montréal
Montréal
Montréal
Montréal
Montréal
Quebec City
Quebec City
Quebec City
Quebec City
Rimouski
Rimouski
Rimouski
Rimouski
Rivière-du-Loup
Rivière-du-Loup
Rivière-du-Loup
Rivière-du-Loup
Rouyn
Rouyn
Sept Iles
Sept Iles
Sherbrooke
Sherbrooke
Sherbrooke
Sherbrooke
Trois-Rivières
Trois-Rivières
Trois-Rivières
Trois-Rivières
Val-d'Or
Val-d'Or
ATV
MITV
ATV
MITV
TV NFLD
NFLD TV
ATV
Avg
Hrs
Fall 2005
Hours Reach Avg
(000) (000) Hrs
Network Regional
Affiliation Affiliation
10,668 2,253
25,632 2,888
4,664 2,089
536
392
1,668
699
4,240
706
3,156
664
8,707
886
589
255
2,155
149
20
13
879
129
184
38
990
183
1,865
179
44
17
423
66
1,198
115
412
67
243
42
45
17
874
576
4,741
440
271
106
2,147
405
787
135
2,382
182
144
61
1,039
177
380
63
72
27
4.7
8.8
2.2
1.4
2.4
6.0
4.7
9.8
2.3
14.5
1.5
6.8
4.8
5.4
10.4
2.6
6.4
10.4
6.1
5.8
2.6
1.5
10.8
2.6
5.3
5.8
13.1
1.4
5.9
6.0
2.7
29
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Station
Group Ownership
Quebec
CFJP-TV
CFTM-TV
CIVM-TV
CJNT-TV
CKMI-TV
CBVT
CFAP -TV
CFCM-TV
CIVQ-TV
CFER-TV
CIVB -TV
CJBRT
CJPC-TV
CFTF-TV
CIMT-TV
CIVB -TV
CKRT-TV
CFEM-TV
CKRN-TV
CBST
CIVG-TV
CFKS-TV
CHLT-TV
CIVS -TV
CKSH-TV
CFKM-TV
CHEM-TV
CIVC -TV
CKTM-TV
CFVS -TV
CIVA-TV
TQS Inc.
Groupe TVA Inc.
Télé-Québec
CanWest Global
CanWest Global
Radio-Canada
TQS Inc.
Groupe TVA Inc.
Télé-Québec
Groupe TVA Inc.
Télé-Québec
Radio-Canada
TQS Inc.
TQS Inc.
Télé Inter-Rives Ltée
Télé-Québec
Télé Inter-Rives Ltée
Radio-Canada
Télé-Québec
TQS Inc.
Groupe TVA Inc.
Télé-Québec
TQS Inc.
TQS Inc.
Groupe TVA Inc.
Télé-Québec
TQS Inc.
Radio Nord Communications
Télé-Québec
TQS, Sales & Marketing (TMV)
TVA Ventes et Marketing/Impulse Media Sales
CanWest Media Sales Inc.(TM)
CanWest Media Sales Inc.(TM)
Radio -Canada Television Spot Sales (M)
Telerep Inc.
TVA Ventes et Marketing/Metro Marketing West (V)/Brydson Media Sales Int. Inc.
TVA Ventes et Marketing/Impulse Media Sales
Radio -Canada Television Spot Sales (M)
Cogeco Metromedia
Cogeco Metromedia
Brydson Media Sales Int. Inc.
Radio -Canada Television Spot Sales (TM)
Cogeco Metromedia (TM)
Atlantic
ASN
CBCT
CBYT
CBHT
CJCH-TV
CIHFNS
CBAFT
CKCW-TV
CBAT
CIHFNB
CKLT
CBNT
CJON -TV
CBIT
CJCB-TV
(T=Toronto,
CTV Television Inc.
CTV Television Inc.
CanWest Global
Radio-Canada
Atlantic Television System
CanWest Global
CTV
Newfoundland Broadcasting Co. Ltd.
CTV Television Inc.
M=Montreal, V=Vancouver)
CTV Sales (TMV)
CTV Sales (TMV)
CanWest Media Sales Inc. (TM)/Metro Marketing West (V)
CTV Sales (TMV)
CBC Television Spot Sales (T)
CanWest Media Sales Inc. (TM)/Metro Marketing West (V)
CTV
Impulse Media Sales/CanWest Media Sales
CBC Television Spot Sales (T)
CTV Sales (TMV)
30
T V Ba s i c s 2 0 0 6 - 2 0 0 7
COMMERCIAL SPECIALTY NETWORKS
Weekly Hours Tuned & Weekly Reach by Network* - All Persons 2+ Mo-Su 6a-2a - Total Canada
Fall 2006
Fall 2005
Hours
Reach
Avg
Hours
Reach
(000)
(000)
Hrs
(000)
(000)
SPECIALTY
Avg
Hrs
Aboriginal Peoples Television Network
Alpha Punjabi
Animal Planet
Argent
ARTV
Asian Television Network
BBC Canada
BBC Kids
Biography Channel, The
Book Television
Bpm:tv
Bravo!
Canadian Learning Television
Canal D
Canal Evasion
Canal Histoire
Canal Mystère
Canal Nouvelles, TVA
Canal Vie
CBC Newsworld
Comedy Network, The
CoolTV
Country Canada
Country Music Television (CMT)
Court TV
CP24
Crossroads Television
CTV NewsNet
DejaView
Discovery Channel
Discovery Civilization
Discovery Health Channel
Discovery Kids
Documentary Channel
Drive-In Classics
ESPN Classic
Fairchild Television
Family Channel, The
FashionTelevisionChannel
Festival Portuguese Television
Fine Living
Food Network Canada
Fox Sports World Canada
G4 Tech TV
Green Channel, The
HGTV Canada
History Television
ichannel
Independent Film Channel (IFC)
Leafs TV
Life Network
Lonestar
Men TV
MétéoMédia
1.6
0.0
1.9
2.5
2.0
10.2
2.5
1.2
1.4
1.0
1.7
2.0
1.4
1.3
1.5
2.2
2.3
2.3
2.5
2.3
1.3
1.0
1.4
2.2
3.9
2.8
1.8
2.2
1.9
1.8
1.3
1.4
1.6
1.3
1.9
1.3
10.2
2.8
2.2
0.0
0.9
2.1
3.1
1.8
7.0
1.8
2.4
1.1
1.7
2.2
1.3
4.4
1.5
1.3
699
19
563
50
1,320
168
767
142
191
33
3
3,882
379
1,844
306
786
105
2,021
2,796
4,944
2,641
4
137
2,809
265
2,132
861
2,140
788
5,799
360
235
133
89
164
54
1,295
6,230
62
0
27
2,337
348
239
0
4,495
4,236
23
251
277
1,532
1,517
110.3
659
417
7
326
13
489
31
316
111
153
28
3
1,742
281
901
210
406
51
852
1,090
2,030
2,027
2
59
1,407
119
924
449
1,072
327
3,321
239
160
117
71
97
34
176
2,171
48
0
27
1,380
120
95
0
2,303
1,895
26
145
108
1,248
346
100
433
1.7
2.7
1.7
3.8
2.7
5.4
2.4
1.3
1.2
1.2
1.0
2.2
1.3
2.0
1.5
1.9
2.1
2.4
2.6
2.4
1.3
2.0
2.3
2.0
2.2
2.3
1.9
2.0
2.4
1.7
1.5
1.5
1.1
1.3
1.7
1.6
7.4
2.9
1.3
0.0
1.0
1.7
2.9
2.5
0.0
2.0
2.2
0.9
1.7
2.6
1.2
4.4
1.1
1.5
663
0
592
63
676
461
709
109
213
27
19
3,622
329
1,162
297
779
206
1,930
2,553
4,524
2,776
4
81
3,114
447
2,490
1,007
2,664
538
5,658
220
182
171
51
148
46
1,064
6,206
104
0
28
2,766
397
167
7
3,843
4,620
33
216
221
1,558
1,326
169
646
406
0
306
25
333
45
281
91
157
27
11
1,787
237
872
203
351
89
839
1,013
1,945
2,075
4
58
1,442
115
878
566
1,212
289
3,171
165
129
109
38
80
36
104
2,222
47
1
32
1,291
128
93
1
2,079
1,939
31
129
100
1,170
304
110
504
31
T V Ba s i c s 2 0 0 6 - 2 0 0 7
Hours-‘06
Reach-‘06 Avg. Hrs.-‘06 Hours-‘05
Reach-‘05 Avg. Hrs.-‘05
Movie Network, The
4,190
1,313
3.2
3,758
1,130
3.3
Movieola: The Short Film Channel
2
2
1.0
5
6
0.8
MSNBC Canada
203
31
6.5
104
27
3.9
MTV Canada (formerly CTV Talk TV)
634
378
1.7
197
168
1.2
MuchLOUD
10
7
1.4
6
5
1.2
MuchMoreMusic
912
697
1.3
1,094
829
1.3
MuchMoreRetro
13.2
10
1.3
15
9
1.7
MuchMusic
1,653
1,180
1.4
1,795
1,121
1.6
MuchVibe
13
9
1.4
9
6
1.5
Musimax
249
250
1.0
206
196
1.1
Musique Plus
569
346
1.6
548
378
1.4
Mystery
811
340
2.4
492
247
2.0
National Geographic Channel
476
354
1.3
392
241
1.6
NHL Network
343
138
2.5
297
159
1.9
Odyssey Television Network
140
6
23.3
229
36
6.4
OLN: Outdoor Life Network
1,144
836
1.4
1,179
846
1.4
One: The Body, Mind & Spirit Channel
77
61
1.3
85
43
2.0
Pet Network, The
5
2
2.5
4
6
0.7
Prise2
182
83
2.2
PunchMuch
52
34
1.5
71
22
3.2
Racing Network, The
113
21
5.4
156
25
6.2
Raptors NBA TV
131
47
2.8
41
20
2.1
Razer
91
64
1.4
129
87
1.5
RDI
3,446
1,052
3.3
5,739
1,344
4.3
RDS - Le Reseau des Sports
7,724
1,903
4.1
7,447
1,734
4.3
Report on Business Television
1,117
294
3.8
967
239
4.0
RIS
142
90
1.6
21
22
1.0
Rogers SportsNet
8,743
3,111
2.8
10,751
3,650
2.9
Score Television Network, The
1,588
847
1.9
1,641
919
1.8
Scream
500
226
2.2
579
253
2.3
Series +
3,047
588
5.2
2,260
529
4.3
SexTV
48
40
1.2
64
52
1.2
ShopTV
6
21
0.3
0
0
0.0
Showcase
3,867
2,026
1.9
3,973
2,147
1.9
Showcase Action
883
391
2.3
872
392
2.2
Showcase Diva
791
368
2.1
598
304
2.0
Silver Screen Classics
28
13
2.2
4
2
2.0
Space
3,907
1,556
2.5
4,051
1,408
2.9
Stampede
0
0
0.0
0
0
0.0
Star! TV
640
514
1.2
761
573
1.3
Talentvision
386
58
6.7
893
58
15.4
Tamil Vision
362
16
22.6
0
0
0.0
Telelatino (TLN)
1,445
493
2.9
1,005
348
2.9
Teletoon English
4,242
2,010
2.1
5,309
2,410
2.2
Teletoon French
2,498
845
3.0
3,357
923
3.6
Travel + Escape (formerly Travel TV)
175
123
1.4
145
104
1.4
Treehouse
8,092
1,812
4.5
7,808
1,793
4.4
TSN
12,422
4,174
3.0
13,759
4,602
3.0
TV5
1,443
467
3.1
1,929
663
2.9
TV Land
339
124
2.7
542
209
2.6
TVTropolis (formerly Prime)
2,717
1,602
1.7
3,704
1,956
1.9
Vision TV
1,798
880
2.0
2,095
1,080
1.9
VRAK TV
2,059
793
2.6
3,384
923
3.7
W Network
3,845
2,110
1.8
4,195
2,090
2.0
Weather Network, The
2,353
1,682
1.4
2,415
1,780
1.4
X-Treme Sports
50
42
1.2
43
41
1.0
YTV
5,623
2,361
2.4
6,943
2,739
2.5
Ztélé
1,084
459
2.4
1,115
531
2.1
*Fall 2006 numbers collected between 10/19/2006 and 11/22/2006; Fall 2005 numbers collected between 10/20/2005 and 11/23/2005
Source: BBM Canada
32
T V Ba s i c s 2 0 0 6 - 2 0 0 7
SPECIALTY
GROUP OWNERSHIP
MAJOR MARKET
SALES REPRESENTATIVE
Aboriginal Peoples Television Ntwk
Animal Planet
ARTV
Asian Television Network
BBC Canada
BBC Kids
Biography Channel, The
Book Television
Bpm:tv
Bravo!
Canal D
Canal Evasion
Canal Mystère
Canal Nouvelles, TVA (LCN)
Canal Vie
CBC Newsworld
Comedy Network, The
Country Canada
Country Music Television
Court TV
CP24
CTV NewsNet
DejaView
Discovery Channel
Discovery Health Channel
Discovery Kids
Documentary Channel
Drive-In Classics
Fairchild Television
FashionTelevisionChannel
Fine Living
Food Network Canada
G4 Tech TV
HGTV Canada
Historia
History Television
ichannel
Independent Film Channel (IFC)
Leafs TV
Life Network
Lonestar
Men TV
MétéoMedia
Movieola: The Short Film Channel
MSNBC Canada
MTV
MuchLOUD
MuchMoreMusic
APTN
Animal Planet
ARTV
ATN International Ltd.
Alliance Atlantis Communications Inc.
Rogers Broadcasting Ltd.
CHUM Television
Stornoway Communications
CHUM Television
Astral Média Inc.
Canal Evasion
CanWest Media Inc., Rogers Comm. Inc.
Groupe TVA Inc.
Astral Média Inc.
CBC Corp.
Bell GlobeMedia Inc.
CBC Corp.
Corus Entertainment Inc.
CHUM Television
Chum Ltd.
CTV Inc.
CanWest Media Inc.
Belle GlobeMedia Inc.
CHUM Television
Fairchild Television Ltd.
CHUM Limited
CanWest Media Inc.
Astral Média Inc.
Maple Leafs Sports & Entertainment Ltd.
CanWest Media Inc.
CanWest Media Inc.
Pelmorex Communications Inc.
Channel Zero Inc.
MSNBC TV
CTV
CHUM Television
CHUM Television
APTN Sales
Telerep Inc.
ARTV Sales
ATN International Ltd.
Alliance Atlantis Communications, Broadcast Sales
Rogers Sales
CHUM Specialty Television Sales
Alliance Atlantis Communications, Cdn Television Sls
Canal Evasion
CanWest Media Sales
TVA Sales & Marketing
Alliance Atlantis Communications
Telerep Inc.
Astral Media TVPlus/Impulse Media Sales
CTV Inc.
CanWest Media Sales
Telerep Inc.
Telerep Inc.
Chum Specialty Television Sales
CanWest Media Sales
Alliance Atlantis Communications/Canadian TV Sales
Impulse Media Sales/PDA Agency
CanWest Media Sales
CanWest Media Sales
Channel Zero Inc.
MSNBC
CTV Sales
33
T V Ba s i c s 2 0 0 6 - 2 0 0 7
SPECIALTY
MuchMusic
MuchVibe
MusiMax
MusiquePlus
Mystery
National Geographic Channel
NHL Network
Odyssey
OLN: Outdoor Life Network
One: The Body Mind & Spirit Chnnl
Pet Network
PrideVision TV
Raptors NBA TV
RDI – Le Reseau de L’information
RDS
RIS
Rogers SportsNet
Scream
Séries+
SexTV
ShopTV
Showcase
Showcase Action
Showcase Diva
Space
Talentvision
Telelatino (TLN)
Teletoon
Travel + escape
TSN
TVTropolis
Vision TV
VRAK-TV
W Network
Weather Network, The
WTSN
Xtreme Sports
YTV
Ztélé
GROUP OWNERSHIP
MAJOR MARKET
SALES REPRESENTATIVE
CHUM Television
CHUM Television
CHUM Television
Astral Media TVPlus
Astral Media/Chum Ltd.
Astral Media/Chum Ltd.
CanWest Media Inc., Rogers Comm. Inc. CanWest Media Sales
BCE Inc.
CTV Sales
Odyssey Television Network Inc.
Odyssey Sales
CTV Inc.
Telerep Inc.
One: The Body Mind & Spirit Channel
One: The Body Mind & Spirit Channel
Stornoway Communications, Sales
6166954 Canada Inc.
6166954 Canada Inc.
Maple Leaf Sports & Entertainment Ltd. Impulse Media Sales/PDA Agency
Société Radio-Canada
SRC
Telerep Inc.
Report on Business Television Sales
Telerep Inc.
Rogers SportsNet Sales
Astral Media TVPlus/Canadian Television Sales
Impulse Media Sales
Astral Média Inc.
Alliance Atlantis Media Sales/Canadian Television Sls.
CHUM Television
SHOP TV - Torstar Media Group
SHOP TV - Torstar Media Group
Channel Zero Inc.
Channel Zero Inc.
Space: The Imagination Station
Telelatino Network Inc.
Astral Media TV Plus/Corus/Impulse Media Sales/imstv
Teletoon Canada Inc.
Corus Television Sales
CTV Inc.
Telerep Inc.
TSN
Telerep Inc.
CanWest MediaWorks Inc.
Impulse Media Sales
S-VOX
S-VOX
Astral Media Inc.
Astral Broadcasting Group
W Network
Astral Media TVPlus/Impulse Media Sales/imstv
Pelmorex Communications Inc., Broadcast Sales
BCE Inc.
CTV Sales
CanWest Media Inc.
CanWest Media Sales
Astral Media TVPlus/Impulse Media Sales/imstv
Astral Média Inc.
Source: CARD November 2006, CRTC – Broadcast Policy Monitoring Report
34
T V Ba s i c s 2 0 0 6 - 2 0 0 7
NETWORK/STATION GROUPS*
Fall 2006
Network/Station Groups
Fall 2005
Hours
Reach
Avg
(000)
(000)
Hrs
Hours Reach
(000)
(000)
Avg
Hrs
ATV+: Atlantic Television Network
12,149
2,474
4.9 12,484
2,513
5.0
BCTV: British Columbia
18,191
3,549
5.1 18,543
3,557
5.2
CBC+: Maritimes
2,659
998
2.7
2,982
1,118
2.7
CBC: Affiliates
3,272
1,177
2.8
4,823
1,629
3.0
36,578
11,362
3.2 37,428
11,613
3.2
2,372
790
2,623
889
3.0
13,548
6,060
2.2 12,054
1,106
453
41,994
12,757
1,088
532
CHUM: Specialty
12,190
ACH_T: A-Channel Canada
CBC: Total
CFPL+: London, Windsor, Wingham
CH: CH
CHBC+: BCI-TV Kelowna, Kamloops
CHUM_T: Chum Total
CHUM: Digital
3.0
5,817
2.1
1,341
319
4.2
3.3 45,275
12,883
3.5
1,561
594
2.6
5,525
2.2 12,406
5,444
2.3
2.4
2.0
10,193
4,000
2.5 11,696
4,703
2.5
ACHONT: A-Channel Ont
8,351
3,156
2.6
9,722
3,772
2.6
CICI+: Sudbury, Timmins, North Bay
3,225
736
4.4
2,939
685
4.3
CIVM+: Télé-Québec
4,877
1,921
2.5
4,664
2,089
2.2
757
133
5.7
879
129
6.8
6,011
1,423
4.2
6,311
1,379
4.6
CJBRT+: Rimouski, Matane, Sept Iles
CKCW+: Moncton
CKPG+: Prince George, Terrace/Kitimat
319
136
2.3
371
196
1.9
CTV: Saskatchewan
5,210
1,262
4.1
5,150
1,221
4.2
CTV: Digital
1,495
757
2.0
1,300
702
1.9
CTV: Network
90,079
16,270
5.5 91,001
16,119
5.6
CTV: Ontario
39,201
8,079
4.9 38,720
7,843
4.9
CTV: Specialty
35,115
10,927
3.2 35,946
10,904
3.3
CWST: CanWest Conventional
63,450
15,365
4.1 63,243
15,104
4.2
CWST: CanWest Digital
3,628
1,052
3.4
2,969
944
3.1
CWST: CanWest Specialty
6,345
2,452
2.6
6,672
2,720
2.4
GLOBAL: Global Group
49,902
13,828
3.6 50,226
13,590
3.7
INDEP: Independent Group
4.9 56,163
67,985
13,998
RC AFF: Radio-Canada Affiliates (SRC)
4,310
820
13,473
4.2
5,009
870
5.8
RC: Radio-Canada Owned & Operated
19,251
3,788
5.1 23,408
4,178
5.6
RC TOT: Radio-Canada Total
23,561
4,503
5.2 28,417
4,940
5.8
RNORD: Radio-Nord
4,524
412
11.0
2,208
436
5.1
STV+: Global Saskatchewan
1,454
741
2.0
1,260
696
1.8
TQS: Télévision Quatre Saisons
21,898
3,834
5.7 19,435
3,909
4.8
TVA Network
46,678
5,068
9.2 53,300
5,353
9.9
5.3
*Some network/station groups include affiliate as well as network time and are not therefore mutually exclusive.
Source: Micro BBM Fall Surveys
35
T V Ba s i c s 2 0 0 6 - 2 0 0 7
BBM NETWORK/STATION GROUPS*
Network
Station List
ATV+: Atlantic Television Network
CJCB, CJCH, CKCW1, CKLT
BCTV: Vancouver/Victoria
CHAN, CHEK
CBC: Maritimes
CBC: Affiliates
CBAT, CBCT, CBHT, CBIT
CFJC, CFTK, CHAT, CHBC, CHEX1, CHEX2, CJDC, CKPG, CKPR, CFYK , CKSA,
CKWS, CKX
CBAT, CBC NE, CBC NW,CB-CT/ET/HT/IT/KST/KT/LN/LT/MT,
CBNT/OT/RT/UT/WT/XT , CFTK,CFYK, CHAT, CHBC, CHEX1, CHEX2, CJDC, CKPG,
CKPR, CKSA, CKWS, CKX
CBC: Total
CFPL+: London, Windsor, Wingham
CH: CH
CFPL, CKNX
CHCH, CHEK, CJNT, CHCA
CHBC+: BCI-TV Kelowna, Kamloops
CHUM: Conventional
CHUM: Specialty
ACH_T: A-Channel Canada
CFJC, CHBC
ACCESS, CFPL, CHRO, CHMI, CHWI, CITY, CIVI, CKAL, CKEM, CKNX, CKVR,
CKVU, CKX, CP24,
BOOK, COURT, DRV IN, MVIBE, SEXTV, FASHN, MLOUD, MRETRO, PUNCHM,
TVLAND, RAZER
BRAVO, CLT, MMM, MMUSIC, MUSMAX SPACE, STAR, MU SIQU
CKVR, CHRO, CHWI, CIVI, CFPL, CKNX
ACHONT: A-Channel Ont
CKVR, CHRO, CHWI, CFPL, CKNX
CICI+: Sudbury, Timmins, North Bay
CICI, CICI2, CHBX, CITO, CKNY
CIVM+: Télé-Québec
CIVA, CIVB, CIVB_1, CIVC, CIVF, CIVG, CIVK, CIVM, CIVO, CIVQ, CIVS, CIVV
CJBRT+: Rimouski, Matane, Sept Iles
CBGAT, CBST, CJBRT
CKCW+: Moncton
CKPG+: Prince George, Terrace/Kitimat
CTV: Saskatchewan
CTV: Digital
CKCW1, CKLT
CFTK, CKPG
CFQC, CICC, CIPA, CKCK
ANIMAL, DICIV, ESPNCL, NHLNET, TRAVEL, WMNTSN
CTV: Network
CF-CF/CN1/CN2/CN3/CN4/QC/RN1/RN2/RN3/RN4/RN5/TO, CH-BX/FD, CICC/CI/CI2PA/TL/TO/VT, CJ-BN/CB/CH/OH,
CK-CK/CO1/CO2/CO3/CW1/LT/NY1/Y
CFTO, CHBX, CICI, CICI2, CITO, CJOH, CKCO1/2/3, CKNY1
CHUM: Digital
CTV: Ontario
CTV: Specialty
ANIMAL, COMDYE, COMDYW, CTVNNT, DISCIV, DSCVRY, ESPNCL, NHLNET,
OLN, RDS, ROBTV, TALKTV, TRAVEL, TSN, WMNTSN
CWST: CanWest Conventional
CFRE, CFSK, CHAN, CHBC, CHCH, CHEK, CICT, CICHFNB, CIHFNS, CIII, CITV,
CJNT, CKMI, CKND, CHCA
COOLTV, DEJAVU, FOXSWC, LNSTAR, MENTV, MYS_E, XTREME
COOLTV, DEJAVU, FOXSWC, LNSTAR, MENTV, MYS_E, PRIMEE, PRIMEW,
XTREME
CFRE, CFSK, CHAN, CICT, CICHFNB, CIHFNS, CIII, CITV, CKMI, CKND
ASN, CFMT, CFPL, CFSO, CHCH, CH-EK/MI/RO/WI, CITY, CIVI, CJMT, CJNT,
CJON, CKAL, CKEM, CKNX, CKVR, CKVU, CTS, CKXT, CHNM
CKRN, CKRT, CKSH, CKTM, CKTV
CWST: CanWest Digital
CWST: CanWest Specialty
GLOBAL: Global Group
INDEP: Independent Group
RC AFF: Radio-Canada Affiliates (SRC)
RC: Radio-Canada Owned & Operated
RC: Radio-Canada Total
RNORD: Radio-Nord
STV+: Global Saskatchewan
CB-AFT/EFT/FT/GAT/KFT/LFT/OFT/ST/UFT/VT/WFT/XFT, CJBRT
CB-AFT/EFT/FT/GAT/KFT/LFT/OFT/ST/UFT/VT/WFT/XFT, CJBRT,
CKRT, CKSH, CKTM, CKTV
CFEM, CFGS, CFVS, CHOT, CKRN
CFRE, CFSK
TQS: Télévision Quatre Saisons
TVA Network
CFAP, CFGS, CFJP, CFKM, CFKS, CFRS, CFVS, CJPC, CFTF
CF-CM/EM/ER/TM/TM_E/TM_O, CH-AU/EM/LT/OT, CIMT, CJPM
CKRN,
36
T V Ba s i c s 2 0 0 6 - 2 0 0 7
TVB MEMBERS
(January 17, 2007)
Networks
CTV Television Network
Global Television Network (CIII)
Télé-Québec (CIVM)
TQS
Specialty Services
Animal Planet
BBC Canada
BBC Kids
Book Television
Bravo!
BPM (digital)
CTV Newsnet
CTV Travel
Canadian Learning Television
Cool TV
Court TV Canada
Deja View
Discovery Channel
Discovery Health
Drive-In Classics
ESPN Classic
Fashion Television Channel
Fine Living
Food Network
The Score
HGTV
History Television
Ichannel (digital)
IFC
Leafs TV
Life Network
Lonestar
Men TV
Movieola
MuchMore Music
Much More Retro
MuchMusic
MUCHLoud
MUCHVibe
Mystery
MTV
National Geographic
NHL Network
One
Outdoor Life
Petnetwork
PunchMuch
Raptors NBA TV
Razer
Réseau des Sports
RIS
ROB TV
SEXtv
Showcase Action
Showcase Diva
Showcase Television
Space
Sportsnet
Star!
The Biography Channel
The Comedy Network
TSN
TVLand
Vision TV
Xtreme Sports
Atlantic
ASN
ATV-CJCH
ATV-CJCB
ATV-CKCW
ATV-CKLT
ATV-CKLT
CIHF
Halifax
Sydney
Moncton
Fredricton
Saint John
Halifax
Saint John/Halifax
Québec
CFCF
CFAP
CFJP
CJNT
CKMI
CKSH/CFKS
CKTM/CFKM
CKRS/CFRS
Montréal
Quebec City
Montréal
Montréal
Montréal
Sherbrooke
Trois Rivières
Jonquière
Ontario
CKVR
CITS
CKWS TV, TV2, TV3
CKCO
CFPL
CKNY
CJOH
CHRO
CHEX TV
CHEX TV2
CHBX
CICI
CKPR/CHFD
CITO
CFTO
Citytv
CHCH
CHWI
OMNI.1
OMNI.2
SHOPTV Canada
CP24
CKXT Sun TV
A-Channel Barrie/Toronto
Burlington (CTS)
Kingston
Kitchener
London (A-Channel London)
North Bay
Ottawa
A-Channel Ottawa
Peterborough
Oshawa
Sault Ste. Marie
Sudbury
Thunder Bay
Toronto
Toronto
Toronto/Hamilton
A-Channel Windsor
A-Channel Wingham
Toronto
Toronto
Toronto
Toronto
Toronto
37
T V Ba s i c s 2 0 0 6 - 2 0 0 7
TVB Members - continued
Alberta
Access
CKAL
CKEM
CFCN
CICT
CFRN
CITV/CITV 1
CISA
CHAT
CHCA
CITL
CKSA
Edmonton
Calgary (Citytv Calgary)
Edmonton (Citytv Edmonton)
Calgary/Lethbridge
Calgary
Edmonton
Edmonton
Lethbridge
Medicine Hat
Red Deer (RDTV)
Lloydminster
Lloydminster
British Columbia
CJDC
CFJC
CHBC
CHEK
CKPG
CFTK
CIVT
CKVU
CHNM
CHAN
CHNU
CKVI
Dawson Creek
Kamloops
Kelowna
Victoria
Prince George
Terrace-Kitimat
Vancouver
Vancouver (Citytv)
Vancouver (Channel M)
Vancouver
Vancouver (NOW TV)
Victoria (A-Channel Vancouver Island)
Manitoba
APTN
CKX-TV
CHMI
CKND
CKY
Winnipeg
Brandon
Winnipeg (Citytv Winnipeg)
Winnipeg
Winnipeg
Saskatchewan
CIPA
Prince Albert
CFRE
Regina
CKCK
Regina
CFSK
Saskatoon
CFQC
Saskatoon
CICC
Yorkton
Sales Representatives
Airtime
CTV Sales and Marketing
CanWest Media Sales
CHUM Television Sales & Marketing
imstv
Inflight Media Sales
38

TVBasics 2006-2007

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