sensuals - XBIZ Digital
Transcription
sensuals - XBIZ Digital
SENSUALS THE ESSENTIAL GUIDE TO INTIMACY PRODUCTS SPRING 2014 | WWW.XBIZ.COM 2 XBIZ SENSUALS SPRING 2014 SENSUALS THE ESSENTIAL GUIDE TO INTIMACY PRODUCTS SPRING 2014 | WWW.XBIZ.COM Coco Revealed Starring Role Bonjour Paris REALITY TV PERSONALITY COCO DEBUTS CALEXOTICS LINE COCO LICIOUS PAGE 42 RICHARD LONGHURST, LOVEHONEY TEAM APPEAR IN TV DOCUMENTARY PAGE 48 EXEC VP TAILOR JAMES TAKES HOLLYWOOD CURVES OVERSEAS PAGE 52 Pipedream’s Parent Company Acquires Jimmyjane SENSUALS SPECIAL FOCUS N EW YORK — Diamond Products, in conjunction with a New York private equity firm, has completed its second acquisition in the adult pleasure products industry in less than a year. Together as part of Diamond, Jimmyjane and Pipedream Products aim to Runway Ready Take a Look Behind the Scenes of New York’s Lingerie Fashion Week See Page 34 PLEASE SEE ‘JIMMYJANE,’ PAGE 76 XBIZ Retreat Returns to Miami, May 12-16 Coquette Celebrates 35th Anniversary at ILS C AMBRIDGE, Ontario — Coquette International will celebrate its 35th anniversary at the International Lingerie Show in Las Vegas, March 31 to April 2. “This is an extremely proud moment for the entire Coquette PLEASE SEE ‘COQUETTE,’ PAGE 70 QUICK INDEX LETTER FROM THE EDITOR.......................... 6 SPECIAL FOCUS STOCKING GUIDE......... 22 PLEASURE PRODUCT REVIEW ................. 43 ESSENTIAL NEWS........................................ 48 ESSENTIAL STOCKING GUIDE.................. 60 ON THE SCENE .............................................. 78 ESSENTIAL INDEX........................................ 84 M IAMI — Set against the ultra-luxurious tropical paradise of Miami, the invitation-only, exclusive XBIZ Retreat returns May 12-16 as the retail industry’s most-celebrated and anticipated summit of high-ranking adult executives ever assembled in one, all-inclusive and incomparable event. Lingerie Designers Talk Latest Trends in Bridal Fashion, From the Altar to the Bedroom ALSO: Bachelorette Party Novelties Get Naughty; Couples Toys Connect Husbands and Wives • Page 8 PLEASE SEE ‘RETREAT,’ PAGE 74 L.A. Sexual Health Expo to Debut in 2015 L OS ANGELES — Adnet Media has announced preliminary plans for the first-ever Sexual Health Expo 2015, an upscale consumer expo dedicated to the promotion of sexual wellness through quality intimacy products and proven sex education. PLEASE SEE ‘SHE,’ PAGE 72 XBIZ 360 Recap ... 24 Immortalizing Bettie ... 36 Booming Bamboo ... 38 JANUARY MULTI-EVENTS SERIES DRAWS RAVE REVIEWS LOVEHONEY DISCUSSES FEATURES OF THE OFFICIAL BETTIE PAGE COLLECTION MAGIC SILK, MALE POWER FIND SUCCESS WITH ALTERNATIVE MATERIAL 4 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 5 Inside This Issue: Letter From the Editor VOLUME NO. 5, ISSUE NO. 1 SENSUALS FOUNDER & PRESIDENT ALEC HELMY ASSOCIATE PUBLISHER SARA RAMIREZ EXECUTIVE EDITORIAL DIRECTOR DON PARRET 78 EDITOR ARIANA RODRIGUEZ BUSINESS DEVELOPMENT KRISTEN KAYE EXECUTIVE MANAGING EDITOR DAN MILLER S pring has arrived, bringing with it the bridal season sales rush to lingerie and pleasure products retailers. This issue of XBIZ Sensuals dives deeper than ever into bridal trends to reveal the top products for all kinds of bachelorette and wedding celebrations. From traditional bachelorette parties to a growing trend in GLBT weddings, novelty manufacturers and retailers offer a diverse range of products to satisfy a broad variety of customer preferences. As the cornerstone of adult novelties, bachelorette products are produced by manufacturers big and small. In this issue, XBIZ Sensuals spotlights the specialty manufacturers that have made the category their bread and butter. Once the honeymoon is over and the excitement is waning, couples-friendly pleasure products are a good way to spark an old flame. Industry expert Kim Airs rounded up some of the most popular and effective toys for two. As a true testament to the power of intimacy products, the power couple behind Ohmibod have released a new line of toys inspired by their 25-year-old union; and company cofounder Brian Dunham gave XBIZ Sensuals the scoop on the collection’s highlights and offered his take on the importance of pleasure products in a relationship. Luis Paredes, publisher of TheLingerieJournal. com, attended the latest edition of the U.S.’ only Lingerie Fashion Week, which was held in late February in New York City. In his article for XBIZ Sensuals, he offers a captivating backstage look at all of the action on and off the runway. This issue of XBIZ Sensuals also highlights exciting new collections in the lingerie and pleasure products industry. Among them are the Magic Silk and its Male Power Bamboo collections of underwear and sleepwear, which according to company president Jeff Baker have been selling well. He tells XBIZ about the qualities of this alternative material that have made it a hit for retailers. Lovehoney immortalizes bondage queen Bettie Page with her official collection of BDSM gear featuring iconic photography and branding. Last but not least, reality star Coco is featured in this issue with a look at the products from her new collection with CalExotics. As always, XBIZ Sensuals is packed with coverage of the latest news and events. This issue features a recap of January’s XBIZ 360 conference series, which garnered rave reviews from several of its thousands of attendees. We also offer some preliminary details about an exciting new event coming to Los Angeles in 2015 called the Sexual Health Expo, produced by Adnet Media. In 2014, the lingerie and pleasure products community can still look forward to a few more industry shows, including two International Lingerie Shows, ANME and of course the ultra-luxurious, exclusive XBIZ Retreat in May. In the meantime, see you at springtime’s ILS! Ariana Rodriguez Editor 6 XBIZ SENSUALS SENIOR TECHNOLOGY EDITOR STEPHEN YAGIELOWICZ FEATURES EDITOR BOB JOHNSON ASSOCIATE EDITOR LILA GRAY CHIEF FINANCIAL OFFICER MIKE ABLE CONTROLLER KRISTINE MARIE EVENTS DIRECTOR MOE HELMY SENIOR ART DIRECTOR KEVIN SMITH SENIOR ART DIRECTOR DANIEL CHAN 26 SENIOR GRAPHIC DESIGNER RICK BRENES 21 36 MEDIA PRODUCER KRIS BERTRAND SENIOR IT DIRECTOR DAVE SCHULTZ SENIOR WEB DEVELOPER NICK YU SENIOR WEB ADMINISTRATOR ALAN HAWKINS ASSOCIATE WEB ADMINISTRATOR JOE FREDERICK MEDIA PRODUCER KRIS BERTRAND ADMINISTRATIVE COORDINATOR SUSIE CALKINS CORRESPONDENTS KIM AIRS LYN BIMEY ALEX GLASS LUIS PAREDES ALEXANDER POE Executives Honored XBIZ SENSUALS IS PUBLISHED BY ADNET MEDIA AT 5042 WILSHIRE BLVD., NO. 487 LOS ANGELES, CA 90036 TELEPHONE: 310.820.0228 FAX: 310.734.1577 The first-ever XBIZ Exec Awards honored luminaries from the pleasure products and retail sectors in a sentimental, intimate celebration. PAGE 32 Ora Arrives NEWS TIPS, LETTERS: [email protected] Swedish designer brand LELO announced the launch of Ora, an all-new sensual massager that simulates the feelings of oral sex for women. PAGE 58 ADVERTISING: [email protected] OR CALL (310) 820-0228, EXT. 706 CONNECT WITH XBIZ More From Maia http://www.xbiz.net/editors The colorful line of pleasure products expands with the addition of the Twistty Vibrator, the Bunny Vibe and the Marcia Six-Piece Pleasure Kit. PAGE 49 38 Panties That Vibe Encore Presentation Hustler Lingerie has added new vibrating panties styles that include thongs, and are currently available for pre-order. PAGE 50 SPRING 2014 http://www.twitter.com/xbiz http:// www.facebook.com/xbiznews Dreamgirl International launches 2014-2015 Encore Collection of flirty and vibrant-colored hanging and packaged lingerie, clubwear and hosiery. PAGE 50 http://m.xbiz.com http://www.xbiz.com/rss SPRING 2014 XBIZ SENSUALS 7 (Framed above) Dreamgirl Style 9141 (Left) Coquette’s Style 1431 XBIZ Sensuals Special Focus Lingerie’s Big Day T Bridal Bedroom Fashion Gets Creative, Diverse for 2014 This season brings new reinventions of the lingerie bridal staple, with new versatile designs and creative themes to spice up the wedding night. “For our 2014 Collection, we’ve incorporated several trends such as the hi-low, mixture of fabrications and adding crystal detailing to a couple pieces,” Seven til Midnight’s Lisa Tran said. “We also added a larger selection of styles ranging from baby dolls, bustier to bra sets.” Dreamgirl International incorporates bridal gown fashion trends into its lingerie designs. “For 2014, some of the hottest runway trends in bridal fashion include petal pinks, – which were apparent at Maggie Sotero’s and Monique Lhuillier’s collections – a ‘Less is More’ sleek set of designs, and criss-cross back designs,” Dreamgirl’s Lar Hovsepian said. “At Dreamgirl, our designs strike the perfect blend between showcasing chic trends and offering feminine sensual appeal. These trends were interpreted into our collection of hanging and packaged style of bridal lingerie that spans from stretch mesh with spandex fabrications to laces and chiffon. By Ariana Rodriguez “In following with the petal pink trend, we have styles such as 8662, ‘Pin-Up Passion’ and Style 9167, ‘Book of Love’ from our new 2014 Collection that features delicate pink bow and trim accents to flirty, yet classic pieces. One of my personal favorite styles, Style 8635 “Parisian Nights,” captures the criss-cross back and ‘less is more’ trends all in one outfit! It features a floral stretch lace underwire teddy with wide satin lace-up back detail and garter straps that can hook onto your favorite thigh highs. It has a sexy sleek and powerful look that is perfect for accentuating a bride’s best assets!” According to mainstream bridal style trends, weddings in 2014 will play up the celebration with decadent galas that call for more opulent looks – right down to the bride’s undergarments. Creativity and themed parties are all the rage this season, and lingerie designers are upping the ante by carrying those celebratory looks into the bedroom. Seven til Midnight’s 2014 Collection is comprised PLEASE SEE ‘LINGERIE,’ PAGE 74 Seven ‘til Midnight Style 9556 SPRING 2014 XBIZ SENSUALS 9 XBIZ Sensuals Special Focus Raunch & Romance Distributors, Retailers Cater to Varying Tastes in Celebrating Marriage By Ariana Rodriguez R Retailers and their suppliers are gearing up for a season of duality – providing shoppers with a choice of romantic wedding-themed intimacy products and vulgar bachelor/bachelorette party items and gag gifts. “Bridal season is so much fun for us. We get to really create our own hot items during this season,” said Megan Swartz, general manager and buyer for the Las Vegas Déjà Vu Love Boutique Stratosphere. “Normally, most items that are white do very well. We anticipate this year the new Ovo line will fly off the shelves. Most of the items are based in white. Not to mention the line is super trendy right now. LELO’s Smart Wand in white will also be a top mover. “The hottest item during bridal season will always be the We Vibe – especially the We Vibe 4. It does very well every day; this will just enhance the sales. [Bestsellers from] the bondage area will most likely be a combo between Sportsheets S&M line and the Pipedream Fetish Fantasy. For the big wedding day, as a retailer, we need to make sure the bride and groom also have a pair of remote control panties.” According to Nalpac, to succeed during bachelorette season, it is important to offer a wide variety of products. “From sexy lotions to toys, our retailers will have their customers laughing with joy when they opens their gifts,” said Glenn Lebeouf. “We offer a range of gag gifts, party favors, adult toys and lingerie. “Bachelorette partygoers always want to give something unforgettable. It could be something funny or sexy Preferences have definitely gone more risqué. For example Pipedream’s ‘Cheers Bitches’ banner’ or the ‘Inflatable Cock Fighter Game.’ It appears bachelorette party throwers/goers want to make a lasting memory with hilarious games and gifts.” Eldorado recommends retailers maintain a dynamic display area at the front of the store to adapt to each season. “[Retailers can prepare for bachelorette season] by moving seasonal items into clearance and positioning the items for this season at the front of the store,” an Eldorado account manager said. “Also, showcasing innovative lines from Pipedream, Forum, Hott Products and others. We have a vast array of products that set bachelorette areas above the mark from other vendors.” Swartz says it’s a combination of product selection and an organized display. “Here at Deja Vu we like to prepare for bridal/ bachelorette season by expanding our bridal/bachelorette section to include a wide variety of items from the leading manufacturers,” she said. “Keeping the bridal/bachelorette section stocked and organized is vital to giving our customers an inviting experience that is just one of the many ways we display great customer service. We also attend and promote our stores at the bridal expo that takes place at a local casino each year.” The location of the Deja Vu Love Boutique also impacts its inventory. “The majority of brides come to Vegas for their 10 XBIZ SENSUALS Standard Innovation’s revamped We-Vibe 4 parties to have a memorable night out on the town, so the cutlery isn’t in high demand,” Swartz said. “However, the jumbo penis straws by Pipedream are definitely a must have!” While some of Eldorado’s retailer accounts carry bachelorette products year-round, Eldorado’s account manager said that the distributor’s annual bachelorette/party catalog also is a valuable resource for retailers to discover the latest additions to the category. Bachelorette parties come in various forms. Eldorado’s account managers say shoppers are split between those wanting “feminine and cutesy” and those that “want lots of penises.” “Anything blingy and flashy has to be a good price point,” Eldorado’s account manager said. “For supplies, the must-haves are the table setting items like plates, napkins, invites and cups. Inexpensive price points are essential to make an attractive party center.” Good Vibrations Purchasing Manager Coyote Days says there is an increasing number of samesex couples coming in looking for items specifically marketed towards them. However, currently there isn’t much to offer those shopping for same-sex prewedding celebrations. “Hopefully it’s ‘not yet,” Days said. “There are SPRING 2014 many items that translate across sexual orientation but people want items that represent their reality or aren’t geared towards heterosexuals.” Alexa Joseph, manager of Good Vibrations’ Polk Street store echoes Days’ sentiment. “Customers request these products weekly, but the market appears to be lacking in that department,” Joseph said. “I expect that will change in the near future though as same sex marriages are becoming more of the norm, novelty companies would be remiss to ignore this opportunity to capitalize on the need for these products.” Eldorado’s sales department adds, “The market is a bit lacking in the girl/girl area of same sex bachelorette. Limited items such as vagina pops, boobie balloons, vagina straws and the like are available but there isn’t as widespread a product offering as there is in the penis type items.” Staple items on bachelorette party shoppers’ lists include games, sashes, tiaras and buttons. Among the most popular brands in bachelorette are Forum Novelties, Pipedream, Ball & Chain and Creative Conceptions. Hott Products is renowned for its edibles and Kheper Games is popular for offering games at affordable prices. CONTINUED ON PAGE 14 SPRING 2014 XBIZ SENSUALS 11 12 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 13 XBIZ Sensuals Special Focus CONTINUED FROM PAGE 10 This year, Eldorado’s sales department is anticipating top sales from items with packaging that lends to gift giving. “Booty Parlor, with its feminine packaging and giftable looks, is safe for all gifting occasions,” an Eldorado account manager said. “Also, racy kits such as the Sex & Mischief Kits and Fifty Shades items are doing great as well.” Eldorado’s sales department adds, “Highend toys can be a great value, and couple toys would be a good combo. We-Vibe is pretty and its packaging will complement any nice lingerie or make it in a gift basket. Add our vintage wine glasses with lingerie or bachelorette novelties.” Swartz notes that this year’s newly released white-colored pleasure swing from Adventure Industries is destined to be a popular addition to the Whipsmart line. “Coming out with this swing in all white will be a perfect fit to any bridal/bachelorette section,” she said. “The Let’s Party and Girl’s Night items by CalExotics have always been great sellers for us; they are fun and festive items to give the party that perfect touch,” Swartz added. “Another great seller Dreamgirl’s bridal sleepwear style 9362 is the Pipedream Bachelorette Party Favors line. This line is packaged perfectly which makes for a great presentation in our bachelorette section. I The softer side of bridal shopping calls for more anticipate our top sellers will be our light up acces- feminine accessories, such as garters and “flowing sories such as shot glasses, penis jewelry, and any- lingerie items.” “I do well with our boxed lingerie,” Eldorado’s thing that helps to identify the group as a party in account manager said. “Its’ easy and you know a large crowd perfect for a night out on the town!” 14 XBIZ SENSUALS SPRING 2014 what it looks like as models are on the packaging. You get a front and back pose. The price points are great, especially for only wearing it a few times. Match them with a sash or even anything for cross merchandising – like with a lube or massage oil/ candle.” Among Eldorado’s bestselling lingerie lines are Dreamgirl’s Red and White Diamond collections, says. Deja Vu’s Megan Swartz agreed that Dreamgirl is particularly strong in the bachelorette area. “While we have an extensive selection of fabulous lingerie, we here at Deja Vu have always done very well with the Dreamgirl Lingerie collection as it pertains to bridal/bachelorette shoppers,” she said. “Typically the Dreamgirl line has either a four-way stretch and or adjustable ties/straps; so they tend to be a great fit for different shapes and sizes. I encourage my employees to also suggest some great softcore toys for the newlyweds as well as massage candles. They are a perfect gift because of their soft and sensual light, which is great for setting the mood, not to mention they smell fantastic and condition the skin with no need to rinse off like some other massage oils.” Good Vibes’ Alexa Joseph said, “Now that we’ve started carrying lingerie I find myself recommending that a lot to customers shopping for brides-to-be (especially ones who may not feel comfortable receiving a sex toy in front of their friends). Sometimes picking a sex toy for another person is simply too difficult to do, but they still want to give a ‘sexy’ gift so the lingerie is the perfect solution. That, or our massage products. You can’t really go wrong with some good old-fashioned massage oil.” A SPRING 2014 XBIZ SENSUALS 15 XBIZ Sensuals Special Focus Girls Just Want to Have Fun Bachelorette Party Product Manufacturers, Distributors Stay Ready For Ladies’ Night Out By Alexander Poe A company — has a very simple and direct definition of such events. “They’re typically celebrations of a bachelorette’s last days of being single before becoming a bride,” Goodman said. “These popular parties can be held at home or, even more regularly, would be in a bar. But these days, just having a girls night out has become just as popular an event, and yet another place to decorate with novelties or play a party game.” Having previously worked in management and sales departments for several Washington-located adult retail businesses since the late ‘80s, Goodman started Ball and Chain novelty products in 2003, at which point she actually created adult games for But wait a minute. We’re getting a bit ahead of ladies which she’d only conceptualized back in the ourselves… or, at least, some of our readers. First off, what the heck happens at bachelorette parties? ‘80s. We’re talking mirthful, bawdy party games — since, after all, some of us — being male — have like How Well Do you Know the Bride, as well as novelty items such as Foreplay Coupon Books and never attended such an event… and maybe never will in our lifetimes. According to Dawn Goodman, Foreplay Dice, and, to date, the company’s most popular game, Did You Ever? Vs. Would You Ever? the owner and sole proprietor of Ball and Chain “’Did you ever?’ is basically designed to get all products — which she calls “a one woman show,” as the juicy dirt on your girl friends or partygoers,” she mightily handles the development of products Goodman notes, “as they reveal their naughty little and the management of her Washington-based And a good time was had by all! Well, that’s the basic idea when it comes to bachelorette parties, in which the ladies attending are, indeed, expected to have a blast, a ball (in more ways than one sometimes), and party hearty. That stated, there are, indeed, a number of top, trusted manufacturers of bachelorette novelty products out there, intensely focused on that specific arena of female entertainment, while also managing to set the standards, as well as displaying impressive innovations in that curious adult-industry niche. Gettin’ the Dirt on Your Girlfriends 16 XBIZ SENSUALS SPRING 2014 Candyprints offers penis-shaped candy bouquets. secrets. The girls ask each other questions like ‘Did you ever fake an orgasms?’ or ‘Would you ever compete in amateur night at a strip club?’ or even CONTINUED ON PAGE 18 SPRING 2014 XBIZ SENSUALS 17 XBIZ Sensuals Special Focus CONTINUED FROM PAGE 16 ‘Would you ever sleep with a friend’s boyfriend?’ From mild to outrageous, each and every question provides amusing recreation” — which is what a bachelorette party is all about in the first place! Goodman, in fact, credits Ball and Chain with being the first to design a line of decorative party centerpieces that cleverly contain the ever-popular Truth or Dare party game. Ball and Chain has three categories available — Bride, Party and Willy — with each centerpiece having a double-sided spinner game that comes complete with 32 unique activities. While one side of the centerpieces contains Truths, the other contains Dares. Some of the more hilarious Dares women can take at a bachelorette party via Ball and Chains’ centerpieces include: Get a guy to show you one of his private tattoos… pinch a guy on the butt… fake a very vocal orgasm using a fake accent… and keep an ice cube down your pants until it melts. On the flipside, some of the more entertaining Truths include: Did you ever attempt to get out of a ticket by flirting with the cop?… Did you ever wear the same pair of panties for more than one day?… and Did you ever walk in on a guy masturbating? “And, see, these products not only set the theme of the party,” notes Goodman, “but provide outrageous entertainment, making any bachelorette party or girls night out a night to remember!” A few new games which Ball and Chain will soon be releasing include Pucker Up, Fourplay in a Row, and Flip, Sip, Truth or Dare, while old favorites such as How Well Do You Know the Bride? are expected to be as popular as ever. 18 XBIZ SENSUALS Let There Be Light If you want to be different, then you have to stand out. And that’s precisely what Hott Products does, according to Vice President Chris Post. The Chatsworth, Calif.-based manufacturer, in fact, stand out brilliantly with their illuminating lightup bachelorette party products. As examples, there are the Light-Up Pecker Necklace, the Light-Up Pecker Shot Glasses, and Dicky Licky Lights. Dicky Licky Lights?! “Right,” says Post, “Dicky Licky Lights are basically light-up penis pops, where the candy illuminates in your mouth. When you put the pop in your mouth, there’s a push button on the handle, and they light up. In turn, it lights up your whole mouth. “We develop and manufacture a lot of illuminating light-up items at Hott Products because we want to put a twist on things at bachelorette parties — and in the novelty industry, in general. Flashing lights. Blinking colors. The light-up products are great because in a nightclub setting with the bachelorette and girls and so forth, it brings major attention to the party, to the table. And that’s what the girls are all out to have — a good time; as well as get that attention and make the party even more alive.” Aside from their unique light-up novelties, Hott Products also has edible-related items (like giant gummy peckers and blue-ball ice cubes), as well as, sexy games such as their mini bowling game, complete with penis-shaped pins, as well as a popular item called Bachelorette Trivia Tablecloth, which comes with markers and asks questions of SPRING 2014 the bachelorette like, “Where did she first lose her virginity?” “What does she like to sleep in?” and “What’s the craziest place she ever had sex?” “As these ladies are sitting at the table drinking and having fun,” Post poignantly states, “they just like to have things to do, things to play to keep themselves occupied — and cause trouble… stir up controversy by finding out personal things about each other.” And with bachelorette season starting off in March and typically ending around August — the nice, warmer-weather months, so to speak — Hott Products is ready with new products to meet wild-and-crazy party gals’ needs, such as a pecker margarita glass that’s, yes, a light-up, and a new pecker champagne glass that’s also a light-up product, blinking and flashing a multitude of colors. “We’re also coming out with a new boobie lightup shot glass,” Post is happy to announce. “It has boobs mounted on the outside of the shot glass, but it’s one piece and has a string so that you can hang it around your neck and take shots. Guys would probably use that shot glass… but there are a lot of girls out there that like titties, too!” How Sweet It Is “I fucking love you!”… “Happy Horny-moon!”… “Much Hap-Penis!” Such “catchy” phrases are just some of the X-rated/risqué messages on the candy for bachelorette parties which Candyprints, based out of Colorado, produces. But Candyprints doesn’t just stick to sweets. PLEASE SEE ‘GAG,’ PAGE 68 SPRING 2014 XBIZ SENSUALS 19 XBIZ Sensuals Special Focus The Newlywed Game M Pleasure Product Purveyors Discuss Top Picks for Couples By Kim Airs Many years ago, I attended my nephew’s fiancée’s bridal shower and decided to present her a nice sex toy as my shower gift. She casually opened it in the middle of the party while she was surrounded by 25 cackling ladies of all different ages and my little nephew who was 8 years old at the time and the only one there of the male persuasion. When she ripped off the wrapping paper, her eyes widened and was taken over by a moment of embarrassment and surprise. All of the ladies wanted to know what she received so she then proudly showed it off to everyone and passed it around. Of course, it was the hit of the shower. Later on that day, I found my little nephew hunched over the phone in the kitchen, talking to his dad. I heard him loudly pronounce “Yeah. A vibrator. I don’t know what it’s for…” I smiled. Times have changed. With so many couples living together prior to getting married, it’s no wonder that adult pleasure products companies are constantly striving to offer products that can spice things up on their wedding night and afterwards. Being a newlywed offers the perfect time to try something new now that they are a new couple and traveling down the road of life together. The bridal shower is the perfect place to start with themed kits that can be opened during their new life as a couple. Pipedream Products has made the job of bridal shower gift buying easy by presenting five kits each with the touch of humor they are so well known for. Pipedream’s White Wedding Kit contains everything from a feather tickler to two white vibes and a coupon book to keep things hopping on the honeymoon. The Honeymoon Bondage Kit takes it one step further by containing the usual light bondage tools but instead of the usual black, it’s all in virginal white. The White Wedding Tuggie doubles as the perfect gift for guys to hand over to the future groom while bar hopping during their bachelor party. If she wants to get an extra thrill while walking down the aisle, a clever gift would be the white, remote control vibrating panty offered by Nasstoys. The panty’s tie sides truly make them “one size fits all” and with the remote control vibrating bullet buried in the center panel, it could add a twist to a usually traditional affair, the results of which could easily end up on YouTube. Let’s see what might be in store for the lucky couple to get things going on that all-important honeymoon. After the stress of the wedding day has disappeared lounging around in a honeymoon suite, nothing says “relax” better than a nice massage. Jopen’s line of Essence massage oils are in beautiful, discreet cosmetics bottles and the chamomile infused Indulgence scent might be just what they need. “Essence massage oils are nice and sensual and will make any encounter more relaxing,” said Robin Stewart, brand manager of Jopen. “They’re easy to pack in the suitcase, too, and the complete Essence line has been really popular for newlyweds and bridal showers.” 20 XBIZ SENSUALS When it comes time to add a little variety to everyday oral delights, Doc Johnson’s Oralove kit has everything she’ll need to give him a workout like he never had during their engagement. Included are a minty breath drop, a pre-action, hypoallergenic wiping tissue, a little finger mini-vibe and flavored lubricant to enhance the sensation. And if she needs more ideas, a card is included for oral pleasure tips and tricks. For him, he can please his new wife with Doc Johnson’s trusty GoodHead Kit for Him, which also includes flavored lip balm and a disposable vibrating cock ring. And in case he might forget what to do while eating at the Y, there’s a tips card for him, too. Scott Dantis, director of sales and marketing for Williams Trading, suggested that “going slow during the first night is important, and introducing a large sex toy can be intimidating. We offer subtle intimacy kits that allow a new couple to explore their playful side without going over the top. Each kit comes with a tongue vibe, or a bullet vibe along with feather for tickling, dice for intimate play and silk bag to store your goodies after use. The best part about these intimacy kits is that they are discretely packaged in gift boxes that can easily be slipped under your pillow for the first night, and they don’t scream “huge sex toy.” It also might make them a little easier to get through customs when they visit far away honeymoon spots around the globe. Nuru Gel can really heat up the action when the newlyweds want to change their routine. Based on a Japanese formula, this full body contact massage gel is made of processed seaweed. Nuru is super concentrated and available in smaller, travel sized bottles. When water is added, it becomes a slippery, thin body gel unlike personal lubricant but essentially working the same way. The couples can then playfully slide all over each other and create the sensation of two fish fucking. When it comes down to opening doors to new experiences as a couple, after the honeymoon is the perfect time to try a new toy to create even more intimacy. If the honeymoon is their first foray into the adult toy world, perhaps adding a little whimsy to the experience may be the perfect place to start. “Nothing is cuter (and less intimidating) in the bedroom than NS Novelties’ ‘The Muse,’” shared Leslie “Lulu” Shwartzer, herself a newlywed. SPRING 2014 Pipedream Products’ Honeymoon Kit features bondage honeymoon essentials. “With his light up eyes and brows, variable vibrations and completely flexible ears, this adorable, rechargeable vibe can be used on nipples, testicles and anywhere a newly married couple can dream up! My Muse was with me on my honeymoon and we had a great time together. And with my husband, too!” “When she is looking for something as slender as her husband’s finger but much longer to get the job done, the white Velvet Tip Personal Massager is perfect,” said Kathryn Hartman, sales manager for Nasstoys. “Our new Ebony and Ivory Rapture in white is not too scary and easy to slip between the sheets for extra fun pleasure.” Perhaps a vibrator more elaborate and special is to be shared on the honeymoon. Jopen’s Envy is a discreetly shaped, hot pink vibrator that’s rechargeable and has a remarkable memory chip to remember the last function used. “The travel lock makes it perfect for traveling while hopping islands on the honeymoon,” added Robin Stewart of Jopen. PLEASE SEE ‘NEWLYWED,’ PAGE 72 Making Love OhMiBod Releases ‘ Lovelife’ Collection Inspired by Co-founders’ 26-Year Relationship L By Ariana Rodriguez Last year OhMiBod released collection based on its co-founders’ 26-year relationship, aptly called Lovelife, featuring seven items each named and designed to reflect the key components to their successful relationship: Share, Adventure, Discover, Smile, Flex, Dream and Cuddle. “Lovelife embodies the passion that my husband and I have for each other, as well as the industry we serve,” said Suki Dunham, co-founder of OhMiBod. “Over the years, we have shared many amazing experiences that wouldn’t have been possible without our commitment to values such as sharing, smiling, discovering and dreaming. We are proud to share the spirit of that love and passion through the Lovelife line.” Brian Dunham told XBIZ that the couple’s appreciation of pleasure products is essentially what inspired the launch of their company. “We started OhMiBod after I bought Suki a vibrator and iPod for Christmas one year when I was traveling for my job at the time,” he said. “She came back and said that these are the two best stocking stuffers ever. The music helped her get in the mood. It took her to that spot mentally, so we started bringing more toys into the bedroom and it was exciting and something new. New and exciting is always good in a relationship. It’s a very satisfying thing when your partner is happy and everybody is having an orgasm.” Lovelife was designed with couples in mind, Dunham said. PLEASE SEE ‘LOVELIFE,’ PAGE 72 SPRING 2014 XBIZ SENSUALS 21 Babydoll & G-String • Style No. 7007 This two-piece rigid eyelash lace and satin underwire padded demi cup babydoll with adjustable straps and center back keyhole with hook and eye closure. Babydoll features ribbon sash with removable bow broach and a matching satin G-string. For more information, visit Coquette.com. Bustier • Style No. 7010 Mesh underwire soft up bustier with scattered rhinestone detailing center back hook & eye closure and outer satin bone channels with boning. Bustier features adjustable straps, removable garters and center front bow with gem. For more information, visit Coquette.com. XBIZ Sensuals Special Focus Bedazzled Bride Chemise • Style No. 9878P Metallic dot mesh chemise, triangle cups with shirring, bustled back, ruffle hem, picot elastic, adjustable straps, hook and eye closure and thong. For more information, visit SevenTilMidnight.com. 22 XBIZ SENSUALS Dotted mesh flyaway babydoll with ruffle accents, contrast trims and adjustable shoulder straps. Matching thong and leg garter included. For more information, visit DreamgirlDirect.com. Ruffled Surprise Open First Kiss Bridal Cup Teddy Sleepwear • Style No. 9168 • Style No. 9362 Stretch lace open cup teddy with ruffled neckline, adjustable shoulder straps, criss-cross open back with g-string and ruffled bustle. For more information, visit DreamgirlDirect.com. Soft cotton jersey tank top with adjustable shoulder straps and metallic Bride screen-print. Matching metallic heart stretch lace cheeky boyshort included. For more information, visit DreamgirlDirect.com. Shop This Page Bedazzled Garter Set • Style No. 9879P Metallic mesh lingerie set with ruffled trim, satin ribbon, and adjustable straps. Matching bra top, gartered skirt, and thong included. For more information, visit SevenTilMidnight.com. SPRING 2014 Book of Love Babydoll, Thong and Leg Garter • Style No. 9167 Hustler 2 Piece Lace Bra & Skirt Set • Style No. HL262 The fully adjustable lace bra features a scalloped edge and our signature metal “H” Hustler charm. The mesh miniskirt has a lace waistband with baby pink Hustler logo. For more information, visit HustlerLingerie.com. Hustler 2 Piece • Style No. HL264 Alluring lace detail decorates the bust and hem, and scrunchy mesh hugs your every curve. Features our signature metal “H” Hustler charm centered in a matching pink satin ribbon. “Hustler” script woven label sewn into hem of the scooped back. For more information, visit HustlerLingerie.com. Hustler Charm Garter • Style No. HL301 A sexy lace accessory that takes any bedroom outfit to the next level! Features signature metal “H” Hustler charm, and comes in Black, White, and Red to match any Hustler Lingerie. For more information, visit HustlerLingerie.com. SPRING 2014 XBIZ SENSUALS 23 Ultimate Takeover XBIZ January Events Host More Than 2,000, Draw Rave Reviews M ore than 2,000 industry professionals from all walks of the industry attended January’s XBIZ 360 event series that featured seven distinct events — all of which received unprecedented positive reviews from attendees. Held in unison, XBIZ 360 events dedicated to the industry’s core market segments — digital media, adult film, pleasure products and retail — kicked off Wednesday, Jan. 22 at the industryexclusive W Hollywood Hotel and culminated with the largest 2014 XBIZ Awards show to date on the evening of Friday, Jan 24. Pleasure Products • Page 26 Retail • Page 32 On the Scene at the XBIZ Awards • Page 78 24 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 25 XBIZ 360 Dives Into Future of Pleasure Products By Ariana Rodriguez A ttendees packed XBIZ 360 Pleasure Products Conference seminar rooms on Jan. 22 and were treated to the expertise of a diverse group of industry experts who provided predictions for the future of the market from design, tech and sexual wellness standpoints. The daylong conference presented by LELO, kicked off with the On the Cutting Edge: Pleasure Products Design & Tech Innovations panel, which featured LELO’s Donna Faro, Standard Innovation’s Danny Osadca, Crave’s Michael Topolovac, Revel Body’s Robin Elenga, Dr. Clockwork and OhMiBod’s Brian Dunham. The session focused on what’s on the horizon in terms of technology and design. “Some of the motors that we’re developing are a lot smaller so that will enable smaller devices,” Elenga said. “In general there’s a whole world of imbedded electronics like heart-rate sensors, and skin response that hook up to a micro-processor with software that’s network-enabled to create new functions and make a product that learns what you like and works with you.” Dr. Clockwork provided an example of an upcoming pleasure products innovation with a children’s toy — wearable ears that include a sensor that reads brain waves and respond with movements, including enabling the ears to perk up with the user is focused on a thought. “Why can’t our brain waves control the motor of something that’s up your ass, or wherever the vibration go,” Dr. Clockwork said. “This is technology that we’re working on — using cutting-edge technology rather than catching up five years later.” Panelists also discussed challenges in producing commercially successful designs and balancing that with originality. “You can have a concept and design that you think is fantastic but the market won’t accept it or want to pay for it,” Faro said. “At LELO, we’re not ashamed to admit that we have multiple products that you’ll never see. For as many products as we release, there are 15 that we haven’t released.” Topolovac added, “I think this category is changing from the novelty space to a modern product space. What’s fascinating is that it’s a lot like the fashion space. It has the diversity of fashion but is technology-driven. The products have to work but they’re more intuitive and designed to create an experience. The enduring brands are the ones that look at it that way and use technology to bring these products to life. The High-End Appeal: Pleasure Products’ Tipping Point panel focused on luxury brands with discussions about what is enabling their success. In summary, panelists concluded that in addition to high quality materials and functions, warranties and retail staff can make shoppers feel secure in their purchases and marketing will deliver a brand’s message to boost sales. “When I do gather up the courage to ask one of your staff about prostate massagers, I want to be treated gently - it’s important,” Evolved Novelties’ Marcus West said. “Customers PLEASE SEE ‘PLEASURE,’ PAGE 76 26 XBIZ SENSUALS SPRING 2014 Pleasure Products Winners Bring International Flavor to 2014 XBIZ Awards By Lila Gray he 2014 edition of the XBIZ Awards, presented by Tpleasure Fleshlight on Jan. 24, marked another milestone for product manufacturers, distributors and retail- ers alike, who were recognized for their excellence and impact on the adult industry at large. U.K.-based Lovehoney snagged the prestigious Pleasure Products Company of the Year award, which caught co-founder Neil Slateford off guard. “I’m totally surprised, very flattered,” Slateford told XBIZ after accepting the award at the Century Plaza Hotel, explaining, “We’re from England, so it’s cool that we’ve been made so welcome here. And there were some amazing companies that we were up against.” Lovehoney, seeing revenue increasing due to its exclusive license to sell “Fifty Shades of Grey” merchandise, recorded profits that tripled to £2.25 million last year, according to filings with U.K. government agency Companies House. After catching wind of the Bath company’s explosive growth mainstream outlets often feature it as a paradigm of success, particularly for the online market. No stranger to the winner’s circle, Swedish designer brand LELO’s received recognition this year for Luxury Toy of the Year for its innovative Tara couples massager. More specifically, the LELO Tara is a rotating and vibrating clitoral and G-Spot massager that features a slim internal shaft which gently rotates and mimicks a come-hither finger motion. The Tara’s ergonomic shape means that it can be worn during penetrative sex with a partner, and is the only sex toy on the market to combine wearable rotations with vibrations, the company says. “We’re so excited. This product has been a long time in the making,” said Donna Faro, director of sales and marketing for LELO, told XBIZ backstage amidst the commotion. “We feel like it is revolutionary, and to be honored for it is just amazing.” LELO celebrated its 10th anniversary in style last year at the 2013 XBIZ Awards, where it picked up grand honors as Pleasure Products Company of the Year. 2013’s Sex Toy Company of the Year, German-based Fun Factory, returned to take home the honor of Innovative Sex Toy of the Year — Technology for its Stronic EINS “pulsator,” which purports to provide a rhythmic thrusting sensation distinct from most sex toy’s typical vibration motion. Memo from Fun Factory explained the win succinctly: “It’s that great German technology, you know?” The Fun Factory Stronic Eins features a worldwide patented technology that sends the female-friendly sex toy in a controlled forward motion and stimulates the user’s G-spot and other key internal pleasure points while providing a pleasant “full” feeling. “We feel so great, we’re so fortunate. Fun Factory kicks ass and takes name every year.” Fun Factory’s April added backstage. Ascending the stage for another year’s win was California Exotic Novelties, which took home the 2014 XBIZ Soft Bondage Line of the Year Award for its Scandal line. PR Director Desiree Duffie’s enthusiasm for the product backstage was inspiring, evincing that a winning product takes heart and true dedication. “The Scandal Line is really something that the entire team put a lot of effort in,” she said. “From the packaging, which is just exquisite, it’s beautiful… it’s very artistic if you haven’t seen it. It actually shows the products in a photo shoot that was done by our in-house staff. The products themselves have this beautiful brocade fabric. It’s red and it’s just luxurious. It feels so good against the skin. So the entire line is something that we all put our heart and soul into, and it feels absolutely amazing to win tonight.” Sportsheets also won big at the glitzy gathering, scoring the Fetish Pleasure Product of the Year for its Expandable Spreader Bar and Cuffs Set. Male Sex Toy of the Year went to presenting sponsor Fleshlight’s Flesh Pilot and Dreamgirl International was named Lingerie/Apparel Company of the Year. A SPRING 2014 XBIZ SENSUALS 27 28 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 29 30 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 31 XBIZ 360 Retail Conference Goes In Depth on Trends, Strategies By Lila Gray A n elite group of retail professionals gathered Wednesday to discuss the salient trends, concerns and future directions for online and brick-andmortar markets at the 2014 edition of the XBIZ 360 Retail Conference, presented by Adam & Eve Stores, which kicked off with the glitz and glamour inherent to the W Hotel in Hollywood, Calif. Leaders from diverse retail backgrounds — including Good Vibrations, PriveCo., Pleasure Chest, Gamelink, the Stockroom, Adam & Eve, Castle Megastores, Eldorado Trading, Babeland, Feelmore, East Coast News and others — headlined hot-button seminars on “Adult vs. Mainstream Outlets: The Growing Competition for Shoppers,” “Online Retail — Trends in E-Commerce,” “The Future of Adult Retail” and “Sex Ed: A New Competitive Advantage for Adult Retail.” The annual event culminated with a heartfelt keynote address by Joel Kaminsky, CEO of Good Vibrations, who was introduced by Castle Megastores CEO Mark Franks as “the real deal.” Kaminsky stressed that Good Vibrations is first and foremost a company fueled, not by profits, but by the mission statement to provide accurate, sex-positive information. Tearing up slightly, he explained that, despite falling on hard times in 2007, Good Vibrations persevered because those behind it “would not let it fall.” “I have never been so happy in my life,” Kaminsky said resolutely. “I just love what we do.” Early on, Kaminsky established that he did not feel comfortable claiming to know the future of adult retail, and even took the liberty of renaming the seminar: “I think the name should be ‘The Future of Customer Behavior.” He explained that each Good Vibrations establishment (the eighth store opened this month in downtown San On the Scene at the Excutive Awards Page 80 Francisco), is tailored to its immediate neighborhood. He noted that its recently launched Palo Alto location pandered to luxury, featuring items that retailed for $15,000, and were not expected to sell, simply to establish a highend atmosphere expected by its well-to-do patrons. A talking point reiterated several times during the seminars, Kaminsky said that the key to competing with online undersellers is to provide customers with an instore experience that leaves them “feeling good,” citing a study in which 92 percent of respondents reported that they would rather have “a really good personal experience than get a good deal.” Exclusive to Kaminsky’s address was the future role of the so-called “millennial” generation in the marketplace, who he said would arise as the strongest buying power by 2020 and should be strategically courted. While specific discussion of millennials was absent in the seminars, many panelists touched on tangential topics, including the looming competitory force of Amazon and the role of social media in marketing. Opinions on the warehouse juggernaut Amazon differed significantly across the featured companies. While some bemoaned its cutthroat prices and low shipping costs, others insisted that their clientele differed so greatly from that of Amazon that its competition was incidental. XBIZ Exec Award Winners Announced By Ariana Rodriguez he winners of the first-ever XBIZ Executive Awards honorTproducts ing professionals in various fields within the pleasure and retail sector were announced on Jan. 23 during an exclusive XBIZ 360 special event. 32 XBIZ SENSUALS SPRING 2014 Retailers, Distributors Receive Honors at 2014 XBIZ Awards By Lawrence M. adult retail community celebrated outstanding Ttheheachievements during the past year on Jan. 24 at 2014 XBIZ Awards at Century Plaza Hotel. “We compare apples to apples,” said Kristen Tribby, director of education and marketing at the Pleasure Chest, clarifying that her company aims to woo “loyalists” rather than deal-seekers. Echoing Kaminsky, she said that Pleasure Chest begins the process of creating an enticing store environment by first instilling its staff with a cohesive vision based on sex-ed and expert product knowledge. Others had a vastly different take. Stockroom founder Joel Tucker, Lovehoney co-founder Neil Slateford, SexToy.com owner Dave Levine and Jeff The XBIZ Executive Award winners and respective companies included: • Business Development Executive of the Year – Bonnie Feingold, Honey’s Place • Marketing Executive of the Year – Ken H., ECN • Progressive Leadership Award – Joel Kaminsky, Good Vibrations • Tech Leadership Award – Michael Topolovac, Crave • Community Figure of the Year – Tom Nardone, PriveCo • Brand Ambassador of the Year – Robin Stewart, Jopen • Senior Leadership Award – Donna Faro, LELO • Chief Executive of the Year – CT Schenk, Aneros • Businesswoman of the Year – Mara Epstein, Maia Toys • Businessman of the Year – Adam Hasner, Adventure Industries Castle Megastore garnered the XBIZ Award for Retailer of the Year - Chain, returning to the winner’s circle after capturing the same award in 2011 and 2009. Castle Megastore has been in business in 1987, growing from a single store to a chain that spans across New Mexico, Arizona, Washington, Oregon, and Alaska. Most stores provide anywhere from 5,000 up to 16,000 square feet of retail space. Castle Megastore’s focus has always been on creating a fun and friendly shopping experience for singles and couples looking to “Educate themselves in the Art of Sex.” London Based retailer, Coco De Mer won for Best Retailer of the Year - Boutique. The company’s brand name originates from the rare coconut of the same name that is grown on the Seychelles Islands and that is said to resemble the unique curve of the female body. Coco De Mer delivers an upscale, classy, and uniquely quirky British spin on adult retail. Coco De Mer’s Covent Garden store is decorated in lush colors and stocked with some of the finest high quality lingerie and adult novelties on any continent. Last year Good Vibrations heard its name called for Best Retailer of the Year - Boutique. This year the retail giant heard its name called once again for the Progressive Retailer of the Year award. Good Vibrations has been a market leader in adult retail since 1977. In many ways, Good Vibrations led the charge for clean, sex-positive retails spaces where women and couples could explore their sexuality in a safe environment. Good On the Vibrations will open Scene at the its eighth retail XBIZ Awards location in San FranPage 78 cisco’s Union Square neighborhood on Feb. 7. It has plans to further expand its retail presence in 2014. Progressive Retailer of the Year is a new award for XBIZ The Progressive Retailer Award is reserved for those who are both leaders and innovators in their field. Dillon, vice president of business development at Gamelink, said that they reckoned with Amazon (to varying degrees) by learning from it and adapting its techniques. “The best thing I can do is copy what they do,” Dillon said emphatically. “There’s no reason to reinvent the wheel.” Sexual education was also highlighted as an innovative means for adult retailers to combat PLEASE SEE ‘HONORS,’ PAGE 70 PLEASE SEE ‘RETAIL,’ PAGE 70 Industry friends, mentors and business partners presented XBIZ Exec Award winners with trophies during an intimate ceremony. Doc Johnson’s Ron Braverman presented Feingold with her trophy and acknowledged her charitable spirit. “She’s taken the business to extremely new heights, and on top of everything she does an enormous amount to give back,” Braverman said. “She does a walk every year to keep her mother’s memory alive.” In her acceptance speech, Feingold said, “I’m incredibly honored. I really love this industry. I would not be who I am without it. It’s really changed me for the better.” XBIZ founder and publisher Alec Helmy recognized the industry savvy of Businesswoman of the Year, Mara Epstein. “She stands alone when it comes to industry knowledge and business experience across all verticals of the industry,” Helmy said. “Most recently, she has established with limited resources a widely recognized pleasure products brand. She’s tenacious, driven and always impressed me with her perseverance.” In presenting the Marketing Executive of the Year, Standard Innovation’s Tori Parker said the recipient “has made a huge impact on the marketing within this industry.” “The people are the best part of the industry,” Ken H. said. “To come to events and see everyone come together no matter what you’re doing, whether you’re a vendor, buyer or competitor, everyone’s friendly and very gracious.” Good Vibes’ Coyote Days presented the Progressive PLEASE SEE ‘EXECUTIVE,’ PAGE 70 SPRING 2014 XBIZ SENSUALS 33 By Luis Paredes TheLingerieJournal.com E ven before models hit the runway at last month’s Lingerie Fashion Week, one thing helped set the stage for a successful show — fresh paint. Hours before guests arrived, backdrops, walls and even floors at the show’s New York City venue, Canoe Studios, were brushed over with clean coats of white transforming a cluttered studio into a blank 20,000+ square foot canvas ready for the U.S.’ only dedicated Lingerie Fashion Week. Led by the show’s founder, Lauren Rich, teams of workers started placing chairs, flowers and decorations against gleaming walls while some of the venue’s lighting experts walked around with ladders installing spotlights throughout the site. That’s when Lingerie Fashion Week’s designers and sponsors arrived with racks of lingerie, mannequin forms and gift bags to set up and create a lingerie wonderland with wrap-around views of the Hudson River. I arrived at Lingerie Fashion Week’s set-up day just in time to see how such an event comes flawlessly together. Last month’s event, held from Feb 20-22, was the culmination of more than six months work by Lauren Rich and her core team made up by Michal Zarebinski, associate producer and Jessica Harmston, designer relations and backstage manager. Working more than 15 hours a day, Lauren and her team coordinated with the venue’s staff, models, sponsors, designers and a team of 12 hair and makeup experts from The Temple: a Paul Mitchell Partner School to get each day’s events and shows moving along. Alice Ness, student run programs leader for The Temple: A Paul Mitchell Partner School, explained that that the team brought in for Lingerie Fashion Week this year consisted of the school’s best “Future Professionals” from the school’s honors program and a few fantastic graduates. In the weeks leading up to the show, Ness was in contact with all of the designers discussing the hair and makeup looks that would complete their collections. “Upon arrival our team divided and conquered… half doing hair and half doing makeup to make sure all the models were styled before show time. 34 XBIZ SENSUALS Backstage, stylists and makeup artists get the models ready to hit the runway. It was definitely a team effort, sometimes having two people work on a model at the same time,” said Ness. From the comfort of visitor’s chairs, one could only steal glimpses of what was going on backstage and hardly anyone could guess what it took to get a lingerie model ready for the runway. Ness explains: “For makeup, we had five team members and each team member needed a full kit. Including foundations, powders, shadows, lipsticks, pencils, mascara and many other products needed to complete the makeup looks on each model. And for hair, we also had five team members who each needed multiple bottles of hairspray, thermal protectant, and working sprays. So it’s safe to say, for an event like Lingerie Fashion Week, the beauty team goes through a lot of product!” The coordinated team work between the Lingerie Fashion Week team, Paul Mitchell School SPRING 2014 and the venue helped create an amazing show. The season kicked off with a cocktail party hosted by Lingerie Fashion Week FW14 sponsors Shibue Couture and Soak Wash, celebrating the launch of Shibue’s Summer Lace Strapless Panty Collection and Soak’s newest eco-formulation and rebranding. BRADELIS NEW YORK followed with the first runway show of the season, wrapping with a presentation and cocktail reception for 400-plus guests. The next day opened with a Runway Show held by modern-boudoir luxury house Naked Princess, showcasing floaty chemises, luxurious PJ sets, cashmere robes and delicate lace lingerie. A “Ones to Watch” Special Exhibition followed, featuring new and emerging designers Arsenic & Vieilles Dentelles, BlackBird Underpinnings, Iris London, PLEASE SEE ‘FASHION,’ PAGE 68 SPRING 2014 XBIZ SENSUALS 35 Lovehoney Honors Bettie Page With Official Pleasure Products Line By Lyn Bimey A t October’s eroFame trade show, Lovehoney launched the Bettie Page Official Pleasure Products Collection featuring a range of bondage gear inspired by the world’s original pinup icon, Bettie Page. Created by the U.K. online adult retailer, the range is the only collection of official sex toys and bondage accessories approved by the late Bettie Page’s estate. The range of 11 luxury erotic items are inspired by Page’s 1950s vintage glamor and her iconic image appears on several of the products. The collection includes a 30-foot bondage rope, handcuffs, a collar and lead set and satin restraints. It also features a moldable blackout blindfold, riding crop and leather bullwhip. Page’s image adorns two spanking paddles and an orgasm balm which comes with one of the two vibrators. Introduced in time for Christmas sales, the Bettie Page Official Pleasure Products Collection was designed to be gift-ready with collector’s packaging with a Bettie Page key ring, picture card and decorative box. “Fans of Bettie Page appreciate not only her influence on the bondage scene, but also the element of glamour she brought to her sexuality,” said Lovehoney’s Commercial Director Ray Hayes. ‘We’ve worked hard to create a range of products which are not only highquality but also look so beautiful they could sit on the mantelpiece alongside your china.” Lovehoney’s staff writer Jess Share discussed with XBIZ the success of the brand, while highlighting the line’s most popular features. Q: What response has the Bettie Page Official Pleasure Products Collection received since its release? A: Lovehoney launched the Bettie Page Official Pleasure Products Collection in October 2013 and since then sales have been consistently strong, with positive feedback from Bettie Page fans and seasoned bondage enthusiasts alike. The most common response to the range has been to the detailed packaging and luxurious toy materials, not to mention the Bettie Page iconography on each product. We’re proud to have worked closely with Bettie Page’s estate to make this an official collection of approved products. Not only does the range offer something for lovers of retro-style pleasure products and bondage, but also doubles as a genuine collector’s item for Bettie Page’s fan-base. From research and design to packaging and products, we’ve been extremely careful to ensure the entire Bettie Page experience is as authentic as possible. It’s always a risk creating a heavily stylized product, but luckily for us the response has been wonderful. Bettie Page fans love that the range has been approved by her estate and is a genuine collector’s item, while bondage fans say that we’ve filled a gap in the market for a pretty yet practical range of bondage equipment. Q: What inspired Lovehoney to commemorate Bettie Page’s legacy with this line? A: Bettie Page was (and remains) a pioneer for all things kink. Even in the prudish 1950s, she blazed the trail for couples everywhere to try something new in the bedroom while single handedly challenging taboos connected to sex, pleasure and nudity. Often referred to as the “Queen of Pinups,” Bettie made a fun and fulfilling sex life much more accessible, and this is exactly what our goal is at Lovehoney. Before launching the Bettie Page Collection, the Fifty Shades of Grey Pleasure Products Collection had already proven to be a great success. It quickly became apparent that not only do people want to introduce kinkier play to their relationships, but they also love the collectible aspect of official products. With both retro fashion and bondage play becoming more and more popular by the day (not to mention the collectible quality of Bettie Page merchandise) it seemed a no brainer for us to work with the Bettie Page estate to create an authentic brand of blended ideas. The two went together like peanut butter and jelly! PLEASE SEE ‘LOVEHONEY,’ PAGE 68 36 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 37 Sustainable Style Magic Silk/Male Power’s Jeff Baker Discusses the Benefits of Bamboo W By Ariana Rodriguez ith the popularity of alternative materials on the rise, lingerie manufacturer Magic Silk and its male counterpart, Male Power have introduced the trend to the intimate apparel industry with their Bamboo Collections for men and women. Male Power was the first to launch its bamboo range in 2012 with a Magic Silk’s line for women that was soon to follow. “Bamboo fabric is a natural textile hewn from the pulp of bamboo grass. Its growing popularity stems from the fabric’s many unique qualities. Resembling cotton, bamboo fiber is very soft and can be worn directly on the skin,” the company said. “It is light and strong, has excellent wicking properties, and is highly sustainable. It also contains significant antibacterial qualities that fight germs and odors, and are retained through multiple washings.” Magic Silk/Male Power President Jeff Baker sat down with XBIZ to discuss the Bamboo collection, and the many benefits of bamboo as a fabric material. Q: What makes bamboo a desirable material for apparel? What are its qualities? A: Bamboo is used to make some of softest fabrics that are ideal for underwear and loungewear. It drapes beautifully offering 38 XBIZ SENSUALS SPRING 2014 a complementary slimming fit. Bamboo shares many of the same qualities of silk. It is incredibly soft, breathable, and has natural wicking properties. It is also antibacterial and ideal for sensitive or allergy prone skin. Q: Is there a different manufacturing process for bamboo apparel? A: Special care while sewing is necessary due to the fabulous stretch of the fabric when blended with spandex. Experienced sewers develop a feel for the fabric and know how to avoid puckering; leading to a more attractive garment. Q: What does Magic Silk’s bamboo line consist of? Is there a bamboo selection for Male Power? A: The initial Bamboo Magic line consists of eight separates which include: lounge pant, night shirt, v-neck tee shirt, camisole, boy short, boxer short, thong and g-string. All styles are available in three different colors: black, cabaret pink, and cobalt purple. Male Power also offers a selection of bamboo wear available in black and teal with new colors to be introduced later in 2014. The current collection consists of eight styles: lounge pant, tee shirt, boxer short, pouch enhancing short, micro thong, jockstrap, power sock and thruster bikini. An additional style; a longer length pouch enhancing short will be available in the near future. Q: How popular is this collection? A: Male Power was first to launch its bamboo line in 2012. The instant success amongst Male Power’s loyal customer base paved the way for the Bamboo Magic line by Magic Silk a year later. The fabric is truly contagious and once the consumer feels the fabric and learns of its benefits, they become hooked. A SPRING 2014 XBIZ SENSUALS 39 40 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 41 Coco Revealed Anticipation Builds for CalExotics New Coco Licious Line of Pleasure Products By Alex Glass A t January’s ANME Show, California Exotic Novelties made novelty history by introducing reality T.V. star/ model/entrepreneur Coco and her ground-breaking pleasure product collection to the industry. Now, as Coco Licious products start hitting store shelves, let’s take a closer look at them, and what retail stores can anticipate in the coming months. About the Brand Coco and Susan Colvin, president and CEO of California Exotic Novelties, make a dynamic partnership because their personal brands are so closely aligned. Susan’s mission, as well as Coco’s, is to empower women and couples so they can take control of their pleasure. Coco introduces her new collection to ANME attendees in January. According to Coco, “People often ask why I chose to come out with a line of adult-themed curved for the perfect fit. • Coco Licious Hide & Play Compacts are also toys. It comes from a sincere desire to help wom• Coco Licious Love Bunnies offer three intense incognito. Open one to find a seven function en — my sisters and girlfriends — to discover speeds of vibration. Dual motors power the bullet, as well as a fun hiding spot perfect for their latent goddess. We’re all sexual beings, and shaft and the tickling rabbit ears for increda condom, or anything else a lady wants to by acknowledging this innate aspect of our self, keep private. ible sensations. Designed for beginners or we can find balance, harmony, empowerment and • Coco Licious Pleasure Bullets put the power advanced users. higher levels of intimacy.” in the user’s hands. The easy to use controller • Coco Licious Fluttering Butterflies are just offers seven functions of vibration. like the Love Bunnies, but with quivering A Closer Look at Those • Coco Licious Hide & Play Pocket Massagers wings for added sensations. Wonderful Toys go anywhere. The push button control is easy The Coco Licious Collection consists of 12 to use and the vibe features intense power. California Exotic Novelties offers a free Visual exciting products. They are discreet and offer • The Coco Licious Slender G is a sleek masMerchandising Plan to help retailers set their an array of fabulous features for every level of sager designed to target the G-Spot. It boasts walls. Signage and web banners are also availexploration. Made of premium, body-safe materi10 powerful functions of vibration, pulsation able from the website, CalExotics.com. als, they are waterproof, unscented, phthalateand escalation. free, and made with quality motors and easy to • Coco Licious Slender Tulips feature a bulbous The Coco Media Storm use controllers. tip for added thickness. Sleek and slender, it The toys are available in black and a hue of Coco has a mainstream appeal that gives her a resonates with 10 powerful functions of vibra- platform to talk about and promote her products. pink so unique, it is called “Coco Pink.” Pretty sparkling glitter accents, body-safe silicone, and tion, pulsation and escalation. She has already been featured on Late Night with • Coco Licious Play Beads are durable, gradusilky-smooth surfaces, are highlights of the colSeth Meyers with the toys, and other media interated booty balls that are made of body-safe lection. The packaging is bright gold and looks views and appearances are being planned. silicone. It’s the perfect anal toy for beginners stunning when merchandised on a store wall. How does this affect retail stores and websites? and experts alike. • Coco Licious Love Rings are discreet, vibratAccording to the company, the publicity gives • The Coco Licious Booty Beads are graduated, retailers the opportunity to capitalize on the Coco ing massagers that stretch to fit. The stimubeaded probes which are also made of bodymedia storm. Fans who may have never thought lator is removable and batteries are included. safe silicone. Sized right, they feature an easy of buying pleasure products will be looking for her • Coco Licious Hide & Play Lipsticks hide in retrieval ring. toys. Stocking her full collection, as well as taking a purse or pocket so no one knows it’s there. • Coco Licious Back End Play is a pliable, advantage of signage and sales tools from CaliforIt has eight functions of vibration, pulsation, silicone booty probe with a sturdy suction and escalation. It comes in a lipstick case nia Exotic Novelties, can help retailers maximize cup base. Virtually seamless, it is elegantly that is feminine and realistic. profits from this celebrity-endorsed line of toys. A 42 XBIZ SENSUALS SPRING 2014 PLEASURE PRODUCT REVIEW Kinky Closet Basking in the Afterglow Review by Kim Airs Y ou know, I’m always skeptical of any product that says it can cause an orgasm because we all know an orgasm is a very complex mechanism, at least for women anyway. To examine an ordinary looking vibrator and think it’s really going to be something different, well, I always raise an eyebrow instead of a thigh. I mean, I’ve been around the block when it comes to sticking things inside and hoping they will be different and take me to that magic place called Orgasm Land. But now I’ve found my ticket. The Afterglow can bring me there. Packaged in one of the most high quality packages I have seen in this business, with a sexy slip case around a jewelry quality storage box, upon opening it you might think that it’s just another dual stimulator but that’s where the comparison ends. The shape is somewhat like a flattened banana and is a pleasing size without being too big or too small, with a non-animal looking finger attachment a few short inches from the top. I read the extensive user’s booklet (aptly named “Guru Afterglow Guidance”) and sighed when I read about the trademarked “MultiWavelength Light Technology” which distinguishes the Afterglow from the rest of the rabbit bunch.The Afterglow automatically takes you through cycles of precisely timed blasts of vibration and pulsing lights of the PulseWave O program. I experienced a sensation afterwards that I have never felt before with a sex toy. It made me want to have more. It made me want to stick in anything that I could. It made me crave sex with my vagina which was throbbing in a way that it made me feel like it could swallow anything that got in its way. It made me want more. For more than an hour. It was like nothing mechanical I have ever used before. It was heaven. It’s tough to explain this sensation that defies explanation, but believe me, once you experience the Afterglow, you’ll want more, too. Allow yourself plenty of time whether you are using it solo or with a partner. Your partner might feel a difference with your energy and you might feel a difference with them. And afterwards, you’ll both definitely bask in the Afterglow. MSRP: $199.99 For more information, visit AfterglowScience.com. A SPRING 2014 XBIZ SENSUALS 43 44 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 45 46 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 47 Essential News Bracli Unveils New Paris Collection of Pearl Thongs C European luxury. The new line has been upgraded with a variety of new styles and pieces. “Genuine Mallorcan pearls help give the range the finishing touches to make it their most alluring collection to date,” the company said. “Paris features a variety of flirty styles and colors guaranteed to celebrate a woman’s sexuality, sensuality and beauty. A few of the standout pieces from the collection include: The Body and Body Your Night, Bracli’s bestselling Body Chemise.” According to the company, both pieces nod to more playful lingerie featuring a panty with a string of erotic pearls, bra and chemise in white, ivory and red. For more information, visit Bracli.us. A HICAGO — Bracli new’s Paris Collection is described as the “next evolution of the original pearl thong.” “Fresh and flirty designs made with French Chantilly lace imported from Calais, France, which has its lace-making roots firmly planted in early French history,” the company said. “With a sense of style confidence, the French can appear both casual and elegant, no matter what they have on. It is no wonder that from France comes the world’s most luxurious lace, worn by royals and once regarded as a symbol of wealth and status.” Produced with French Chantilly that is handcrafted by local artisans in Spain using European traditions, the Paris Collection offers affordable Tyes by Tara Unveils New Handcuff Design G REENWOOD VILLAGE, Colo. — Tyes by Tara has announced the release of a new handcuff design called “tyecuffs.” The company said the product was developed following the demand for a more flirty and feminine twist on the traditional handcuff model. “The new tyecuff design is catered to the adventurous female in mind who is looking to explore bondage while highlighting her feminine prowess,” founder Tara Christine, said. “One notable feature is that they do not look like handcuffs making them perfect for women with roommates or children.” Available in a range of materials and fabrics from marabou to lace, the tyecuff design has been integrated into all existing Entyece collections. Two double elastic loops easily slip over the wrists for quick employment. All tyecuffs are handmade in the U.S. For more information about tyecuffs, visit Entyece.com, email info@tyesbytara. com, or call (877) 595-8937. A Mariko Houle-Hébert Joins Coquette Sales Team C AMBRIDGE, Ontario — Coquette International has announced the addition of Mariko Houle-Hébert as the company’s Quebec, Canada sales representative. Houle-Hébert is returning to work with the Coquette team after leaving a couple of years ago to expand her experiences. Her former experience includes advertising with a daily newspaper, dabbling in management and operations, to more recently international sales. “I am so excited to reconnect with my clients and continue growing their business together — sounds cliché but it’s true,” Houle-Hébert said. “The province of Quebec being my home, I love Documentary Explores Lovehoney’s Bath Headquarters D ocumentary Explores Lovehoney’s Bath Headquarters BATH, U.K. — Lovehoney, a leading U.K.-based pleasure products company, was the focus of a six-part documentary series “Frisky Business,” that aired on Britain’s Sky Channel Lifetime in March. The show featured the firm’s Bath headquarters, and, in onehour installments, explored its different departments — from customer care to returns. According to the Bath 48 XBIZ SENSUALS traveling and discovering this province as I visit my clients. I am definitely happy to be back within the Coquette family.” Houle-Hébert will be traveling with the entire sales team at the end of March for the International Lingerie Show to meet up with many of her previous and new clients. The Coquette sales team is eager to have her back on board. “Mariko is a fantastic part of this team and we are excited to have her back working with Coquette,” said national sales manager Dave George. “She has done an extremely great job in the past, and we know with her outgoing personality that she will continue to do well with us.” A SPRING 2014 Chronicle, “Frisky Business” followed Lovehoney staff for four months to develop a complete behind-the-scenes picture. The show also took viewers along to the 2013 Bath Business Awards, where Lovehoney took home the Customer Service Award and Best Business Website. “It’s a really fun thing to be involved with and a bit unusual,” Lovehoney co-Founder Richard Longhurst said. “It’s also really good for the Lovehoney profile.” Longhurst explained, “From the outside looking in people assume we all swing from chandeliers naked. What comes across is that we are a genuine, warm, fun and happy place to work. It’s an interesting place to work with an unusual product area.” Lovehoney made its TV debut in 2012 on Channel Four’s “More Sex Please, We’re British.” Launched 12 years ago by Longhurst and Neal Slateford, the pair now employ 130 members of staff and send out more than 20,000 parcels per week to customers across Britain, the Bath Chronicle reported. A Dr. Sadie Allison Sells 2 Millionth Book, Launches Giveaway S AN FRANCISCO — To mark the sale of her two millionth book, Tickle Kitty CEO and founder Dr. Sadie Allison announced gave away 10,000 of her “how-to sex-help books.” “On one hand, it’s amazing that Tickle Kitty Press has sold two million books, considering they are a small operation,” said Edward Ash-Milby, buyer for Barnes & Noble. “And yet, when you meet Dr. Sadie Allison, you understand quickly what a savvy business person she is and marvel at the execution of her publishing program. He added, “She has a strong eye for packaging and design, knows her marketplace well and has a sense of fun in her writing. Tickle Kitty Press is a small press success story that I’ve enjoyed watching evolve over the past decade, and I have no doubt that they will continue to publish great books and produce excellent content for years to come.” Allison says her passion to help others overcome their shame, fear and lack of knowledge about sex and pleasure led to her start in self-publishing in an unlikely way: by creating sex-help pamphlets and giving them away for free. “I published my first sex-help book to inspire positive change in peoples’ lives.” Allison said. “My mission is to empower others to embrace their full sexual potential and clear out old inhibitions by providing the accurate information they need for more frequent, more intimate, more uninhibited sexual pleasure.” “When we reached the two million books sold milestone, I wanted to give back,” Allison continued. “And by giving away 10,000 books now, I feel like I’ve come full circle. ‘Giving fearlessly’ is a way of life for me, and this free book giveaway is the latest expression of that.” Allison’s titles include “Tickle His Pickle,” “Ride ‘Em Cowgirl!”, “Tickle Your Fancy,” “Tickle My Tush” and “Toygasms!” All were honored with the Independent Publisher’s “Best Sexuality Book” award. Tickle Kitty Press is currently developing a new series of books, to be released across multiple platforms in 2014. Allison also runs an online pleasure boutique, TickleKitty.com, which offers high-end adult toys, custom pleasure kits, her signature personal lubricant and more. A Maia Toys Announces New Items L OS ANGELES — Maia Toys has released three new items: the Twistty Silicone Vibrator, the Silicone Bunny Vibe and the Marcia Six-Piece Pleasure Kit. According to the company, the new products ship Feb. 20. The Twistty Silicone Vibrator measures 18 centimeters with a curved body. It is available in pink and operates with a C battery. Adorned with an bow tie, Maia’s new Bunny, which is available in pink, is crafted from silicone and is designed to provide clitoral stimulation. The Bunny requires one AA battery. The Pleasure Kit features six items, including a silicone cock ring, silicone anal beads, a bullet vibrator, two sleeves for the bullet and anal balls. All items in the kit are pink. “Based on feedback from the January shows, we predict these new additions will be hot sellers,” Maia Toys Director of Sales Mara Epstein said. “The Pleasure Kit in particular takes Maia Toys’ aim to provide fun, high-quality products at affordable prices to new heights!” Maia Toys previewed its newest additions last month at the industry’s B2B events, ANME in Burbank, Calif., and the exclusive XBIZ Retreat at the W Hotel in Hollywood. Among XBIZ 360’s festivities was the XBIZ Exec Awards, during which Maia Toys Director of Sales Mara Epstein was honored with the Businesswoman of the Year Award. XBIZ founder and publisher Alec Helmy recognized the industry savvy of Businesswoman of the Year, Mara Epstein. “She stands alone when it comes to industry knowledge and business experience across all verticals of the industry,” Helmy said. “Most recently, she has established with limited resources a widely recognized pleasure products brand. She’s tenacious, driven and always impressed me with her perseverance.” Epstein accepted the honor during an intimate celebration attended by industry colleagues and friends, thanking all of them for their support. “I’m very humbled by this honor and would like to thank XBIZ for this wonderful acknowledgement,” Epstein says. “And a special, heartfelt thank you to Maia Toys’ distributors and retailers for their support that has enabled the success of Maia! I look forward to continuing to dedicate myself to providing top quality and service to our clientele and further boosting our mutually fruitful relationships!” Maia Toys’ new releases ship Feb. 20. For more information about Maia, visit the company website at maiatoys.com, contact a Maia Toys distributor, or email [email protected]. A SPRING 2014 XBIZ SENSUALS 49 Essential News Hustler Lingerie Unveils Range of Vibrating Panties N Dreamgirl Debuts 2014-2015 Encore Collection Catalog L OS ANGELES — Dreamgirl International has launched its 2014-2015 Encore Collection of flirty and vibrant-colored hanging and packaged lingerie, clubwear and hosiery. “Our Encore 2014 Collection Catalog continues the fashion forward, trend-right brights theme,” said Susan Feldman, Dreamgirl’s senior vice president of merchandising and design. “We take it to a whole new level with an array of naughty styling details that play deliciously with a vibrant color story for the promise of some very delectable nights ahead.” Dreamgirl’s execs say that the spring and summer collection feature a tantalizing array of new and best-selling styles reinterpreted into a playful palette of colors such as luscious lime, sizzling hot pink, tasty turquoise, irresistible Iris, candy coral, black licorice and the new whippedcream white. The fun and playful editorial themes throughout the catalogue embody fun and freshness with a youthful, candy-colored appeal, they say. Dreamgirl International is one of the fastest growing costume and lingerie manufacturers in the world with 12 U.S. sales reps nationwide and more than 20 international distributors. “We are looking forward to an exciting 2014-2015 season,” said Christopher Scharff, Dreamgirl’s CEO. A EW YORK — Hustler Lingerie has added new vibrating panties styles, which are currently available for pre-order. “Distributor pre-orders have been skyrocketing since we introduced these sexy and stimulating panties,” the company said. “Featuring the chic style and comfort that Hustler Lingerie is known for, our new vibrating panties not only look great but they provide powerful, discrete stimulation.” Hustler Lingerie’s new stimulating panties come in five different styles. The Lace Up Back Vibrating Panty by Hustler Lingerie includes a powerful bullet that is discretely hidden in the panty. It is Curvy Girl Launches ‘Love Letter to Your Bully’ Campaign S AN JOSE, Calif. — Curvy Girl Lingerie, reportedly one of only two plus-size lingerie shops in the nation, has launched a Love Letter to Your Bully campaign. The campaign encourages overweight women who have been shamed to stand up to those who have made negative comments about them by writing their bully a letter and sharing their feelings of self-acceptance. Curvy Girl’s founder, Chrystal Bougon, says she was inspired to create the Love Letter to Your Bully campaign after coming across a meme by Jen McLellen, founder of PlusSizeBirth.com, in which confronted someone who had shamed her about being overweight. The two women have now available in black with hot pink lace in the back. Hustler Lingerie’s Clitoral Stimulating Thong with Beads is a lace thong with pearl-like beads strategically placed for clit stimulation. The thong comes in black, red and pink. The Vibrating Lace Thong with Stimulating Beads features a hidden banded together to support their fans and followers in creating their own memes, or to simply write a letter to those who have bullied them, and share the letters on either the Curvy Girl Lingerie or Plus Size Mommy Memoirs Facebook pages. “I wish all fat-shamers, ‘concern trolls’ and Internet bullies could get to a point in their lives where they can find some real love that will help heal or fill their heart, so their eyes and hearts can see beauty in all things and all people,” Bougon said. “Haters are motivators for me, and the hatred that they spew so freely all over social media helps me to wake up and hit the ground running each morning … fulfilling my life’s goal to show curvy, fat, thick and plush women that they bullet for with stimulating beads for enhanced sensation. It is available in black. The Vibrating Lace Thong is available in red and black and features a discrete bullet; while the Lace Thong with Stimulating Beads provides quiet stimulation. For sales, visit ElectricDistro.com. A are beautiful and sexy, and that they deserve to be respected and loved.” In her self-made meme to those who have bullied her, Bougon writes, “Your hatred towards fat people fuels my fire to spend every waking moment showing curvy women how sexy they are. All women deserve to feel sexy and beautiful. My heart breaks for you that you cannot see the beauty in all bodies. I hope one day you find some LOVE in your life so that you can learn to love yourself and stop putting fat women down to fill your sad, empty heart. Choose love, not hate.” Repping the motto “sexy isn’t a size,” Curvy Girl Lingerie in San jose, Calif. carries items in sizes 14-6x. For more information, visit curvygirlinc.com. A Bloomberg Spotlights Sex Toy ‘Discovery Commerce’ N EW YORK — According to a report in Bloomberg Businessweek, “discovery commerce” is infiltrating the sex toy market. Discovery commerce is a growing trend in ecommerce introducing uninformed shoppers to new products through monthly subscriptions. Already found in a number of markets, 50 XBIZ SENSUALS including food, pet supplies and beauty, Bloomberg Businessweek highlights the potential of discovery commerce companies in the taboo adult retail market. In addition to Boink Boutique, a service that delivers miscellaneous adult goods to its subscribers on a monthly basis, adult discovery commerce is getting a boost from a former Goldman SPRING 2014 Sachs analyst Shauna Mei. Her company AHAlife has launched AHAnoir, a service that send its 1 million members recommendations on boutique items from highend brands. According to Bloomberg, in 2011 Mei tapped into the pleasure products market with the addition of Jimmyjane’s Rabbit to her offerings to commemorate the Chinese New Year. Its success led to the launch of an entire pleasure products section, the report says. “We want to bring people high-quality brands from around the world and marry that with content,” Mei told Bloomberg Businessweek. “Here is the story behind the product, and also how to use it. If you want to explore bondage, for example, here’s what it is, here is what you need to experiment with that lifestyle.” The article suggests that Mei will have to grow her stable of curators in include more sex and fetish experts. “We want to focus on sexual enlightenment,” she says. “Too many people shy away from learning about a critically important part of their lives.” A SPRING 2014 XBIZ SENSUALS 51 Essential News Kaico Found Hollywood Curves Liable for Exhibits at Paris Expo Fleshlight P Patent Infringement A USTIN – Interactive Life Forms’ general counsel told XBIZ it recently filed suit against Kaico Corporation, a manufacturer that produced counterfeit product and sold it on Amazon.com. “Operations like this essentially are defrauding customers by stealing from companies like ILF,” said Matthew Esber, ILF’s General Counsel. “In the end those losses impact our product development, operational areas and ultimately they impact our customers, most of which are trying to purchase legitimate products. We took this action because we strongly believe in defending the intellectual property rights that we’ve worked so hard to create. “We think competition is healthy, but competitors should create their own original intellectual property, not steal ours. The United States District Court for the Southern District of Texas agreed with us and found Kaico Corporation liable to ILF for over $1,300,000. ILF will also protect its intellectual property rights worldwide and will consider filing suits against any parties involved in infringing its intellectual property anywhere in the world where it holds or will hold rights.” Fleshlight recently announced that it has sold more than 7 million units of its product. A ARIS — Shapewear and fashion fixes line Hollywood Curves made its first appearance at Salon International de la Lingerie in Paris. Hollywood Curves Executive Vice President Tailor James — a former Playboy Playmate who also is the face of the brand — told XBIZ that the expo “was a huge success, generating an overwhelmingly positive response from top international retailers and distributors.” With the support of French distributor Starnet World’s sales team, Hollywood Curves was picked up by local French chains and mom-and-pop retailers. Hollywood Curves is currently working on distribution strategies with newly acquired distributors in Germany and Lebanon, further expanding Hollywood Curves’ position in the global marketplace, James said. “We are happy to have been part of the fair. Our cozy booth was packed with support from new and existing distributors and retailers,” James said. “We’re really pleased with the enthusiastic response from buyers, who clearly shared our excitement about the brand. They loved the unique assortment we offer, the eye catching, premium packaging, and of course the prices and quality were massive talking points. We are already planning our return to Paris for SIL in January next year. We can’t wait.” According to James, Hollywood Curves’ next collection is currently in development with more accessories, multi-function bras and shapewear in the works. “We are creating a beautiful line that doesn’t just make you look good with your clothes on, but also as an intimate item all on its own,” James said. For more information, visit Hollywood Curves.com. A JOYDIVISION Expands to the U.S. Marketplace A TLANTA — JOYDIVISION International AG has announced its expansion to the U.S. marketplace, with a new subsidiary in Atlanta, Georgia. The first products for purchase will be available this spring. Headquartered in Hanover, Germany, the initial product line up for the North American market includes massage oils and candles, assorted types of lubes, cutting-edge vibrators and its signature Joyballs secret product. 52 XBIZ SENSUALS U.S. team celebrated the official mar- decision to finally enter the U.S. According to the company, all products will continue to be manufac- ket launch with giveaways and show- market,” a JOYDIVISION rep said in a release. cased its Q1 2014 product portfolio. tured in Germany. JOYDIVISION, celebrating its 20th anniversary this year, is a leading brand in the European market for sensual and erotic lifestyle products. Starting in 1994 “with just an idea, a single item and a garage as an office,” JOYDIVISION reps say it now offers more than 250 products “The overwhelming interest in JOYDIVISION made its U.S. and positive feedback of the products and has distribution network in 60 debut at the ANME Expo 2014 last countries. A certainly confirmed the company’s week in Burbank, Calif. There, the SPRING 2014 SPRING 2014 XBIZ SENSUALS 53 Essential News Fun Toys Reports Success of G-Vibe Noir L ONDON — Fun Toys is reporting that its limited edition G-vibe Noir — produced in a limited number of 10,000 pieces —has completely sold out after two months on the market. “Lucky owners of Noir Limited Edition must be enormously happy to have this amazing product as G-vibe Noir is truly limited edition,” the company said. “Hurry up to get the last ones from the shelves! G-vibe struck the adult market as genuinely unique, original and one-of-a-kind product.” Fun Toys said it was granted a patent No. 002377697-0001 on Dec. 27, which covers all countries in the European Union and protects G-vibe in the category “Vibrators for Massage.” According to the company, G-vibe is covered by patent in the U.S., E.U. and Ukraine, and has a pending patent in Russia and China. “I make sure again and again that if you do something well thought of and with all your heart and efforts, this will definitely be properly appreciated and worthwhile,” said Jack Romanski, the inventor of G-vibe. “Fun Toys team puts a lot of thought, ideas and care into design and production of every detail of our products. Electric’s Glas Collection Picks Up New Distributor N Therefore, we are more than happy that G-vibe Noir has received such a great feedback and sold out so fast. The patents which we now have prove once again the initial idea of inventing such an original massager was worthwhile and really unique.” A EW YORK — U.K. distributor New Temptations has picked up the Glas line of glass pleasure products from Electric. New Temptations Ltd. Is a U.K company specializing in distant shopping market. New Temptations supplies many U.K. order catalog companies, online retailers and retail outlets with lingerie, adult toys and personal massagers. On the market since 2007, Electric’s Glas collection of premium glass pleasure products also is available to the U.S. market. “The Glas collection has achieved international success offering 24 of the most popular and best selling styles available for glass pleasure products,” the company said. Each Glas style is individually hand crafted from body-safe borosilicate (pyrex) glass. Among the many benefits of borosilicate glass is that it is non-porous, making it easy to clean with soap and water. Additionally, pyrex glass can be heated or cooled with hot water or by putting it into the freezer. “There is no material that comes close to offering the same sensations as glass,” the company said. “The Glas collection can be cooled and its sleek surface feels amazing when used to penetration. Glass toys also require less lubricant than other materials.” Visit ElectricDistro.com for more information. A Cosmo Gives Blush Novelties Vibe ‘Rabbit Ready’ Approval B ALTIMORE — Cosmopolitan spotlighted Eve’s Rabbit from Blush Novelties in its February edition. The article, “In Search of the Ultimate Orgasm,” highlighted top picks of sex toys and accessories reviewed by real women. The piece opened with a writer’s personal account of how a simple vibe opened the door to her first orgasm at age 22. Eve’s Rabbit was one of six items ranked “Intermediate: Rabbit Ready” by Cosmo. Cosmo describes this level of toy expertise, “You’re beyond bullets, but not quite ready for butt plugs. Welcome to the intermediate playfield of XXX 54 XBIZ SENSUALS SPRING 2014 shopping — naughty pieces with next-level power and the promise of double orgasms.” Eve’s Rabbit features a classic shape, with a sevenfunction clitoral stimulator and a gyrating shaft that sports rotating pleasure beads and six vibration speeds. The ribbed shaft and bunny stimulator are made of soft TPR, which is body-safe and phthalate free. Cosmo’s reviewer, Missy K., 28, said “At first glance, it looks intimidating … but once you get down to it, the shaft and the ears hit right where they need to for an ideal, double-the-fun orgasm.” “Our rabbits continue to be popular because, in addition to the dual stimulation shapes, they offer the most functions,” said Eric Lee, vice president of customers to try out Luxe Rabbit and Luxe Rabbit II, which are upgraded versions of Eve’s Rabbit… We’re coming out with more rabbits with unique shapes and features this year, so check out ‘what’s new’ on our website often.” The Blush Novelties staff expressed its excitement to be featured in Cosmo alongside high-end companies like Lelo, Fun Factory and Jimmy Jane. Lee marks this article as a sign operations at Blush Novelties. of increased brand awareness. “Customers love being able “Consumers are starting to to tailor their experiences. By notice our products’ quality purchasing one rabbit vibrator, and variety. In the future I see you’re really getting dozens of Blush becoming a household ways to enjoy it, so it’s a satis- name in the industry.” For more information, visit fying purchase. BlushNovelties.com. A He added, “I encourage SPRING 2014 XBIZ SENSUALS 55 Essential News Sportsheets Celebrates Shower Line With New Items, Fucking Sculptures, Courtney Marketing Campaign Trouble Partner for Dildo B ERKELEY, Calif. — Artisan glass dildo makers Fucking Sculptures, announced its product design collaboration with queer pornographer Courtney Trouble. The partnership has introduced the “Double Trouble” double-ended glass dildo. Available in classic black, this hand sculpted, glass “fuckable art” was designed for the boudoir or on the mantle, the companies said. The partners noted that with both groups based in the Bay Area, it was an easy leap for them to combine sensual and creative forces. “It’s a pleasure and an honor to work with Courtney Trouble, a person who has devoted her professional life to bringing different bodies to the screen,” Maria Anne, owner of Fucking Sculptures said. She added, “This piece is a celebration of sexuality, genderfluidity, curvy bodies, and above all, pleasure.” Trouble said, “I wanted to make something with amazing materials and keep it local, sustainable, high quality, and beautiful. Fucking Sculptures is all of those things, and what we’ve accomplished together is a major breakthrough.” The dildo is available for purchase through FuckingSculptures.com. For more information, including questions regarding wholesale, retail or custom orders, email [email protected]. A H UNTINGTON BEACH, Calif. — In celebration of the fifth anniversary of its Sex In the Shower line of waterproof sex toys, Sportsheets has debuted five new items and has launched a worldwide promotional campaign. The company said the new marketing push would make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples. Sportsheets’ line of handles, waterproof toys and other suction-cup shower accessories provide a simple and safe solution for bath-time sex since its 1999 debut. New to the line is stay-put Shower Gel Lube, a suction-cup neoprene collar, suction-cup thigh cuffs, a waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men. For sales and display support, Sportsheets has launched a promotional campaign with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. The ads are targeted to a specific demographic and shows shoppers and retailers alike that everyone likes a titillating bath time. “Sex In the Shower serves a true purpose and solves the problems couples often face when having sex in the shower — pulling the shower head out of the wall, knocking over the soap, slipping in the suds…anything can happen,” said Tom Stewart, Sportsheets founder and CEO. He added, “We saw a unique opportunity in the marketplace to create quality and innovative products that make shower sex safe for everyone with handles, foot rests, restraints and toys that can be used in even the steamiest of situations.” The line’s suction cups attach to any surface and provide support and cushioning. Sportsheets noted that without these water-safe sex aides, positioning in even the most basic sex moves can prove painful — especially during prolonged action — and now retailers can help showcase the line with a special marketing campaign. “Sex In the Shower gives retailers a whole new destination in their stores and also a new way to help move bath products,” executive administrator Joanne Queenin said. “And the shelf talkers, flyers and other print materials as part of our matching marketing campaign capitalize on the universal appeal of the brand in a cute and clever way. You’ll have to see it for yourself.” The marketing campaign is available to all customers who place a Sex In the Shower order. For more information, call (714) 698-0877 or email a preferred Sportsheets sales representative. A CarraShield Labs Offer New Divine 9 Retail Packages O RLANDO, Fla. — CarraShield Labs, formerly known as Divine Corporation, has added two new retail packages for its signature personal lubricant, Divine 9. Divine 9, made with a proprietary, hypoallergenic seaweed extract called Carragel, is now available in a 0.33 ounce (10 ml) single-use packet, as well as an eight-ounce (236 ml) pump top bottle. The company credits a series of independent, government-funded studies on HPV prevention using Divine 9 with Carragel for “creating the consumer demand for additional purchase options.” It added that Divine 9 personal lubricants are the first-ever topical microbicide to undergo human clinical 56 XBIZ SENSUALS SPRING 2014 trials for their ability to prevent the transmission of HPV. “Divine 9 generated record sales last year, due in no small part to the launch of the McGill University study on HPV prevention using Divine 9,” said Dean Fresonke, CEO of CarraShield Labs. “We are excited to provide our retail and distribution partners with these new options to grow their sales.” According to the company, the single-use packets are optimal for travel and ship to retailers in a dispenser bin containing 50 packets, ideal for use at a checkout stand. The large, eight-ounce bottle is geared towards value-conscious consumers. For more info, visit CarraShieldLabs.com or Divine9Lubricants.com. A SPRING 2014 XBIZ SENSUALS 57 Essential News LELO Launches Oral-Sex Stimulator Ora S TOCKHOLM — Swedish designer brand LELO announced the launch of Ora, an all-new sensual massager that simulates the feelings of oral sex for women. Offering an experience unlike any design currently on the market, its landmark features create swirling circles and fast flicks to stimulate the clitoris, while combining surging vibrations across 10 stimulation patterns. Offering variety, the Ora also includes a new Intense setting, which functions like a “turbo” button to give a 30 percent increase on standard maximum power. To better showcase Ora in action, the company has also released a new promotional video that is available to all retailers and distributors wishing to stock this exciting new product Donna Faro, LELO USA’s director of sales and marketing, said: “Ora is a sensational new pleasure item that we can’t wait to share with the world. The LELO design team has been working on this for the past three years since Insignia first launched, and now we are thrilled to introduce an oral sex simulator that meets the standards LELO customers deserve. Better than the real thing? You’ll have to find out for yourselves!” LELO will begin shipping Ora to U.S. and Canadian customers srarting today at the retail price of $169. Distributors and retailers interested in stocking LELO products should contact [email protected]. A Entrenue Now Distributing Revel Body Sonic Vibrator P HOENIX — Entrenue announced that it is distributing the Revel Body Sonic Vibrator to the retail market. The company said the unique ballshaped vibrator uses powerful TrueSonic technology to deliver a deep rumble unlike anything else on the market, offering an innovative oscillating alternative to traditional rotary-powered vibrators. Constructed of high-grade polycarbonate over-molded with body-safe silicone, the vibrator houses a whisperquiet motor excelling with 50 percent more power, 90 percent less noise, and 80 percent less vibration transfer than typical batteryoperated devices. The ergonomic shape makes the product easy to hold and comfortable to use, and does not require constant pressure to produce sensation. Revel Body designers also created a series of four accessory tips to enhance clitoral stimulation: the Cona suction tip, the Fawn tickler tip, the Ever circle tip, and the Niko targeted tip. A stylish travel kit is 58 XBIZ SENSUALS also available. “Revel Body is completely new and different from anything we’ve seen for an external vibe — especially not with attachments like this,” Entrenue President Joe Casella, said. “This massager was constructed outside of the box in a way that one would only expect from an intimate engineer. We strive to bring our customers unique and boutique brands, which is why we had to include Revel Body’s unique shape and style into our 2014 lineup.” The vibrator has only one moving part, and is completely waterproof. Users can adjust vibration speed and power using intuitive fingertip controls, and recharge it using an international-voltagecompatible USB charging system. Entrenue noted that the product and its four attachments are attractively packaged in boxes with muted tones and a sophisticated and defined typeface for intriguing shelf appeal. To place a product order, call (800) 3687268, or email [email protected]. A SPRING 2014 SPRING 2014 XBIZ SENSUALS 59 ESSENTIAL Stocking Guide Accessories SCREAM & CLEAN Anal SOLITAIRE GEM ACCENTED ALUMINUM ANAL PLUG TRINITY VIBES Delight in this highly polished, gently weighted aluminum anal plug. Sized for comfort, perfectly weighted, and ideal for extended wear, this darkly sexy plug is perfect for first time users. A delight for the eyes as well, this exquisite plug is capped with a shimmering crystal gem, set into the base of this pretty pink plug. Contact: (888) 261-9646 [email protected] THE SCREAMING O Screaming O Scream & Clean Toy Cleaner keeps consumers’ favorite adult toys sparkling in a few easy steps: simply spray to clean, then rinse, wipe and towel dry to sanitize most sex toys in a flash. Travel-sized and travel-safe, Scream & Clean Toy Cleaner is the quick and easy solution for almost any soiled sex toy.. Contact: (310) 446-1632 [email protected] CRYSTAL JELLIES ANAL STARTER KIT - PURPLE ESSENCE BY JOPEN RELAXER LUXURY ANAL LUBRICANT JOPEN Features include: natural desensitizing formula; water-based; no animal testing; essential oils; paraben-free; PH balanced; mineral-free; petroleum-free; sugar-free; fragrance-free; hypoallergenic; sulfate-free; phosphate-free; phthalate-free; compatible with silicone products. Made in the U.S., 4 oz/118 mL. Contact: (909) 590-5210 [email protected] Bath & Body AMERICAN BOMBSHELL DESTROYER DOC JOHNSON Work your way up to backdoor bliss, with the Crystal Jellies Anal Starter Kit. Perfect for beginners, each plug features a flat comfortable base for easy wearability, while the pronounced head and smooth shaft is sure to make for some incredible stimulation. Contact: (818) 764-1543 scott@docjohnson. com DOC JOHNSON This impressive anal plug lives up to its name. The Destroyer will thrill size-seekers with its ultra-bulbous graduated ribbing and massive base for rough play. Featuring 8” in usable length, and a 4” width; this all American bad boy is sure to make for one explosive addition to the bedroom.. MSRP: $28.60 Contact: (818) 764-1543 [email protected] Dildos SLIQUID BALANCE SMOOTH SHAVE CREAM DOUBLE BULL BLACK DILDO SLIQUID Sliquid Smooth’s gentle and rash-free formula offers consumers a luxurious and skin-soothing alternative to traditional foams and is merchandised for retailers looking for a sophisticated spa/beauty category cross-over. Contact: (800) 754-7843 [email protected] ELECTRIC DISTRO Behold the sleek, sensual beauty of black glass. This double-header features bulbous balls at both ends for deep personal pleasure or erotic couples play. Fracture-resistant and hypoallergenic, this toy can be easily cleaned. Retains heat and cold for increased stimulation. Compatible with all lubricants. Contact: elanrofe@ electric-lingerie.com SLIQUID SPLASH FEMININE WASH SLIQUID Sliquid Splash brings retailers a lush line of body washes featuring organic and plant-based ingredients with gentle soothing properties that turn bath time into a luxurious retreat. Each Splash varietal – Naturally Unscented, Honeydew Cucumber, Grapefruit Thyme and now Mango Passion – is packaged in opaque spaquality bottles ideal for both adult and spa/beauty retail. Contact: (800) 754-7843 [email protected] 60 XBIZ SENSUALS SPRING 2014 PLATINUM PREMIUM SILICONE THE RAGING 8” — BLACK DOC JOHNSON The Raging 8” is sure to please. Perfect for those who crave a heavy-veined texture, this Platinum Premium Silicone dong is plush to the touch with a velvety smooth matte finish, all while offering a firm yet flexible feel for ease of use. Contact: (818) 764-1543 [email protected] HONEY DRIPPER ANAL SLIDER ELECTRIC DISTRO The perfect choice for the anal enthusiast, our Honey Dripper Anal Slider is a sleek, durable toy with an easy grip base and an angled flared head for deep P-spot stimulation. Fracture-resistant and hypoallergenic, this toy can be easily cleaned. Retains heat and cold for increased stimulation. Compatible with all lubricants. Contact: elanrofe@ electric-lingerie.com ESSENTIAL Stocking Guide Fetish Kits DOOR SLAM LOVE SWING SATIN LACE LOVERS KIT ELECTRIC DISTRO Q: When is a door not a door? A: When it’s a love swing. Swing into action and discover angles you never thought possible with this versatile, thrilling sex apparatus from Lux Fetish. Turns any standard door into a sex swing in mere minutes. Make sure to carefully follow all printed instructions—and have fun! Contact: [email protected] SPORTSHEETS INTERNATIONAL Stunningly elegant, this restraint kit adds a daring element to any romantic adventure. Soft lace and satin ribbon create a comfortable system that adjusts easily and feels as good as it looks. Kit contains two wrist cuffs and one mask. Contact: (714) 698-0877 [email protected] 4PC SUCTION CUFFS SET ELECTRIC DISTRO Our premium Lux Fetish Suction Cuff Set features a unique suction-lock system which creates a surface tension strong enough to restrain even the feistiest captive! Perfect for fans of light restraint—your domination play will never be quite the same. Also good for bathroom play. Restrains wrists & ankles. Read all printed safety indications before use. Contact: [email protected] Lubes ESSENCE BY JOPEN EXCITE INTIMATE AROUSAL GEL (FOR HER) EXPANDABLE SPREADER BAR & CUFF SET JOPEN Features include: increases feminine sensitivity; water based; no animal testing; essential oil; paraben-free; PH balanced; mineralfree; petroleum-free; sugar-free; fragrance-free; hypoallergenic; sulfatefree; phosphate-free; phthalate-free; compatible with silicone products. Contact: (909) 590-5210 [email protected] SPORTSHEETS INTERNATIONAL 2014 XBIZ Award winner for Fetish Pleasure Product of the Year, the Sportsheets Expandable Spreader Bar adjusts from 29” to 37” (74 cm to 94cm) and breaks down into three pieces for easy storage and travel. Includes two adjustable cuffs for ankles or wrists, which attach to each end of the Bar. Expand your relationship and your fun with this bondage tool. Contact: (714) 698-0877 [email protected] OBEY ME 3 PIECE BONDAGE KIT FOR COUPLES FRISKY Perfect for couples who have always wanted to try bondage, this kit has everything you need to have a naughty good time. Included is one pair of lightweight metal handcuffs that will fit most size wrists with a safety release lever just in case you lose the keys. Also included is a 24 inch long vinyl flogger, with 18 tails that have a soft underside for light impact with a sting. Contact: (888) 261-9646 [email protected] SLIQUID RIDE BODYWORX SLIQUID Designed for the modern man, Ride BodyWorx enhances his sexual and bodily experience with a selection of intimate lubricants infused with rich botanicals. Ride Silicone is a super-silky, long-lasting lubricant priced to compete with its German imported competitors, while Ride Water Based is slick water-based lubricant featuring a proprietary blend of natural seaweed extracts. Contact: (800) 754-7843 [email protected] CLEANSTREAM - BARDEX STYLE INFLATABLE DOUBLE BULB ENEMA SYSTEM XR BRANDS The Bardex Style Inflatable Double Bulb System is made of premium silicone and is designed for the enema enthusiast. The nozzle is inserted along with the first balloon. Both balloons are then inflated, creating an internal feeling of fullness and an external seal. Once the seal is created, liquid is filled inside of the rectum via a bag system or the Clean Stream In Line Accelerator. Contact: (888) 261-4181 [email protected] ZEUS- POSSESSOR ELECTRO SCROTUM SACK- MASTER SERIES EDITION XR BRANDS The Possessor supplies you with all you need for a very devious play session. Simply apply Zeus Electro Sex Gel to the testicles and fit the penis through the top compartment, slipping the bottom piece over the scrotum. The stretchy material is able to accommodate most any size, yet provides a tight fit and a light squeeze once on. Contact: (888) 261-4181 [email protected] 62 XBIZ SENSUALS SPRING 2014 PASSION HEMPAPHRODISIAC NATURAL LUBE — 8.5 OZ. PASSION LUBRICANTS This hemp infused water-based lube has vitamins A, C, and E which help promote strong and healthy skin. Natural hemp works as an aphrodisiac and provides an extra boost of arousal. This water-based formula is long lasting, cleans easily, and is perfect for toys. Contact: (888) 261-9646 [email protected] SPRING 2014 XBIZ SENSUALS 63 ESSENTIAL Stocking Guide Men’s Toys APOLLO AUTOMATIC POWER PUMPS CALIFORNIA EXOTIC NOVELTIES “The most high-tech pump on the market today… massive results,” says The American Pumpers Association. Features include: Easy to use with unparalleled suction; fully automatic pressure control with the push of a button; auto start/stop button; quick air release valve; ergonomic hand-held controller with push button controls. Contact: (909) 606-1950 [email protected] MILF IN A BOX JULIA ANN DOC JOHNSON Molded directly from HOT superstar MILF Julia Ann, this UR3 Pocket Pussy captures every detail of her perfect opening flawlessly, leading to a tight pleasure canal lined with soft massage beads and an open-ended design for versatile stimulation. This sexy MILF stroker is ergonomic for easy handheld playtime and clean-up. Contact: (818) 764-1543 [email protected] APOLLO POWER STROKERS CALIFORNIA EXOTIC NOVELTIES Totally self-contained power stroker with removable suction cup base. Features include: Vibrating pleasure stroker with deep throat action; sleeve ergonomically shaped for absolute form and function; 30 incredible functions of vibration, pulsation and escalation; easy push-button control; optional multi-position hands-free suction cup swivel mount included. Contact: (909) 606-1950 [email protected] MASTER SERIES TRIPLE THREAT SILICONE TRI COCK RING AND ANAL PLUG XR BRANDS Pleasure is yours with this devious silicone tri cock ring and anal plug from the Master Series. Made of premium silicone so it is long lasting, non-porous, and body safe, this flexible piece is ideal for anyone interested in dual stimulation and erection enhancement. Contact: (888) 261-4181 [email protected] VIBRATING PUSSY HUSTLER TOYS Add extra sensation to your strokes with the Vibrating Pussy by Hustler Toys. Featuring an ultrapowerful bullet, this Vibrating Pussy shakes and quivers on your cock from top to bottom. Contact: [email protected] PORN STAR PUSSY HUSTLER TOYS Finally, your fantasies are coming true! Hustler Toys brings you Porn Star Pussy, a realistic pair of lips that are eager to please. If you’ve ever watched porn and wanted to get in the action, then this babe is for you. Contact: [email protected] RINGO XL THE SCREAMING O The RingO XL boasts the erection-enhancing power of the original RingO but with a bigger size for a better fit. This stretchy erection ring helps men stay harder longer with a fuller erection, mind-blowing orgasms, and can even prevent premature ejaculation. Users simply stretch the RingO XL around the base of the penis for comfortable intimate enhancement and intensely better sex. Contact: (310) 446-1632 [email protected] BLINGO THE SCREAMING O The BlingO puts a vibrating twist on a romantic tradition with a super-powered motor hidden inside a super-soft “diamond” vertically positioned for her pleasure. The BlingO gives bridesmaids and best friends a bold way to celebrate an engagement and gives newlyweds a charming introduction to couples toys. The BlingO is 100% waterproof and made of smooth latex- and phthalate-free SEBS. Contact: (310) 446-1632 [email protected] 64 XBIZ SENSUALS SPRING 2014 KEY BY JOPEN ELA JOPEN Features include: five patterns; USB rechargeable with magnetic contact; silicone; waterproof; one year warranty; soft, lint-free pouch included. Contact: (909) 590-5210 [email protected] Sex Enhancers NAUGHTY COUPLES BEAMONSTAR PRODUCTS This 4-in-1 set features the best of BeaMonstar Products with “his and her” sex supplements to enhance the experience for both partners. It includes SexVoltz and XploZion for men, Velextra for women and the unisex secretion sweetener Sweeten69. BeaMonstar also has included a “Road Map to Better Sex Positions,” a miniature pamphlet featuring illustrations to guide couples in trying out new positions. Contact: (480) 735-1424 [email protected] SEXVOLTZ DELAY 100 SPRAY BEAMONSTAR PRODUCTS SexVoltz, the widely recognized brand in male enhancement, introduces a new topical sexual supplement for men. Delay 100 features a lidocaine formula, which prevents premature ejaculation by acting as a desensitizing agent when applied to a man’s penis. Simply spray this odorless and tasteless fluid around the head and shaft of the penis to prolong the pleasure of sex for you and your partner! Contact: (480) 735-1424 [email protected] SPRING 2014 XBIZ SENSUALS 65 ESSENTIAL Stocking Guide Stimulating Topicals KISSOBOO CINNOKISS THE SCREAMING O KissOboo CinnOkiss tingly lip balm arouses the senses with a natural herbal extract blend that sizzles with every kiss. KissOboo is edible, kissable and deliciously safe to use on the body’s most sensitive pleasure zones, so rub it on your lips, nips and naughty bits for a seductive sensation. Contact: (310) 446-1632 [email protected] Vibrators COCO LICIOUS HIDE & PLAY LIPSTICK CALIFORNIA EXOTIC NOVELTIES Sophisticated, glittered case with vibrating silicone lipstick tip includes: eight functions of vibration, pulsation and escalation; compact design; easy push-button control. Contact: (909) 606-1950 [email protected] MOOD - PLEASURE FOR HER DOC JOHNSON Boasting five delightful essentials, the MOOD Pleasure for Her multipack is specifically formulated to please female needs. Features a flavorful Berry Nipple Lick’ems Gel, an invigorating Stimulating Clit Gel, succulent Watermelon Body Drops, G-spot Sensitizing Gel, and a Vaginal Tightening potion. Proudly Made in America, each potion comes in a cute 1 oz. tube. Contact: (818) 764-1543 [email protected] COCO LICIOUS HIDE & PLAY COMPACT CALIFORNIA EXOTIC NOVELTIES Discreet, fashionably glittered compact hides a powerful mini vibrator. Features include: seven powerful functions of vibration, pulsation and escalation; perfect for the woman on-the-go; secret hidden storage compartment behind mirror; Easy push button control; may be used in or out of the water. Contact: (909) 606-1950 [email protected] COCO LICIOUS LOVE RINGS CALIFORNIA EXOTIC NOVELTIES “The ring every girl wants.” Discreet vibrating massager includes: stretches to fit, removable vibrating stimulator; easy push button control; body-safe, unscented, phthalate-free. Contact: (909) 606-1950 [email protected] CLITORAL STIMULATING THONG WITH BEADS HUSTLER TOYS Featuring clit stimulating beads, this lovely lace thong is the perfect intimate apparel item that pleases as it accentuates your curves. Hustler Lingerie introduces a new way to play in public with this sexy piece! Contact: [email protected] WE-VIBE 4 STANDARD INNOVATION CORPORATION We-Vibe 4 takes couples to new heights of intimate pleasure. The world’s No. 1 couples vibrator, completely redesigned for better heightened intensity and more control. She wears it during sex for extra stimulation to her clitoris and G-spot. Together they both share the vibe. Extensive product research and testing with consumers, retailers, sexologists, relationship counselors, OB/GYNs and sex researchers has led to the most advanced We-Vibe to date. We-Vibe 4 is shaped for even greater pleasure. Its new compact form hugs the body to deliver stronger, more intense vibrations. Contact: (618) 604-8150 [email protected] 4PLAY: SEXY SECRETS VIBRATORS NS NOVELTIES 4Play Sexy Secrets Vibrators are made from silky smooth satin-finish and bodysafe ABS plastic. Each vibrator features a powerful motor controlled by a simple twist multi-speed dial. Available in three styles and bright pink or dazzling purple, 4Play Vibes are completely waterproof allowing for easy cleaning and sexy fun in the bath or shower. Contact: (818) 773-4999 [email protected] ARIA VIBRATING LACE THONG HUSTLER TOYS Hustler Lingerie’s Vibrating Lace Thong features a powerful bullet that is discretely placed and whisper quiet to keep your naughtiness a secret! Featuring a super sexy cut and made from delicate lace, this Vibrating Lace Thong is perfect for self-pleasure no matter where you are. Contact: [email protected] 66 XBIZ SENSUALS SPRING 2014 NS NOVELTIES Aria puts the power in your hands. This rechargeable body wand delivers seven powerful functions with independently controlled intensity providing endless combinations on sensation. The flexible silicone head puts the pressure where you want it most and is compatible with most market wand attachments. Made from body safe silicone and ABS plastic. Contact: (818) 773-4999 [email protected] SPRING 2014 XBIZ SENSUALS 67 FASHION LOVEHONEY CONTINUED FROM PAGE 34 Lola Haze, Negative Underwear and Nevaeh Intimates. The on-dress form Exhibition was additionally on view upon venue entry throughout the duration of Lingerie Fashion Week. Stealing the show again, FYI by Dani Read presented “The Muse of the Violets” in a solo presentation, showcasing a collection of aggressive, convertible luxury lingerie for the femme fatale with a sinister high fashion edge. Closing Friday was a Special Exhibition by sculpture artist Heather Corey, presenting “Love Corsetry” — a textural and colorful expression of the corset drawing inspiration from the feminine form and Parisian glamour. Set to share Corey’s vision of feminine motion with the viewer, “Love Corsetry” presents detailed manipulation of (Corey’s own) handmade paper fibers and paper clay in two-dimensional and threedimensional forms. LAYNEAU COLLECTION opened Saturday’s shows, showcasing its luxury boudoir-wear for the modern “Madame X” on lingerie models up to age 60. Sweeping floor length dressing gowns, dramatic velvet bed jackets, sheer chiffon chemises and more made their debut via Presentation, set to the live sounds of the Boudreaux String Quartet. Taking thigh highs to new heights, Kix’ies Thigh Highs presented “Cirque de Kix’ies”, CONTINUED FROM PAGE 36 Lingerie Fashion week designers put the final touches on garments. featuring thigh-high clad contortionists, hand balancers and suspended hoop artists from 2 Ring Circus — proving the brand’s “thigh highs that don’t fall down” mantra holds true. A multi-designer Made in the USA Presentation showcased contemporary lingerie and loungewear from unconventional NaïS (Brooklyn), sustainable Clare Bare (LA), and gothic Sophi Reaptress. Full bust cult-favorite Affinitas & Parfait closed the season Saturday night, turning the runway into an enchanted forest to showcase its FW14 collections along with the brand new Cupcake Panty line. The three-day event wrapped with an open-tothe-public Official Closing Benefit Saturday night, featuring a group Exhibition Runway Show that brought back more than 10 of the season’s designers onto one exciting stage, including: Affinitas & Parfait, BlackBird Underpinnings, BRADELIS NEW YORK, Clare Bare, FYI by Dani Read, LAYNEAU COLLECTION, Lola Haze, NaïS, Nevaeh Intimates and Shibue Couture. The 30-minute show also saw a special ‘halftime’ performance presented byKix’ies Thigh Highs, featuring thigh-high clad step performers from AOS (Art of Stepping). A ticketed event, 15 percent of sales were donated to FW14 Non-Profit Partner Safe Horizon, the nation’s leading victim assistance organization. Safe Horizon responds to child abuse, domestic violence, and other violent crimes in New York City to help victims and their families heal and rebuild their lives. It was an amazing threeday experience that brought together the best of the lingerie world and we’re excited for what the next edition of Lingerie Fashion Week brings later this year and into 2015. A mass-produced items. In fact, many of the products currently at Candyprints CONTINUED FROM PAGE 18 were from ideas gleamed from our bakery customers They also develop plenty of other fun bachelorette items, requesting such products. I always made notes when like penis piñatas and such someone would come into party staples as penis-patthe bakery and ask for someterned plates, napkins and thing different and unique.” balloons. Currently, Candyprints’ Robert Prado, the commost popular item is pany’s managing partner, what Prado calls a “penis actually made the very smooth transition to design- bouquet.” “Right! And it’s extremely ing naughty candy after popular because it’s so cute, he baked erotic cakes for a number of years in one of the consisting of six (candy) suckers wrapped in a boufirst erotic bakeries in Seattle back in the mid 1990s. quet. We also have a boob bouquet. They’re handmade He eventually sold the bakproducts, labor-intensive, ery in 1999, moved back to and just really pretty. And his home state of Colorado, we really sell a lot of them!” and started Candyprints in Another in-demand bach2000. elorette item is the penis pi“Interestingly enough, ñata, which expands to four when I had the bakery in Seattle, we developed — ‘we’ inches for insertion of gifts, i.e., usually various confecmeaning my business parttions from Candyprints. ner and I — the very first One of the company’s paper plates, napkins and newer items, about which balloons which had penises Prado is highly enthused, on them, and those became is a line of cocktail-flavored suckers, including such tasty flavors as margarita, pina colada, strawberry daiquiri, mojito, screaming orgasm, and chocolate liquor. “Basically,” Prado specifies, “it’s a penis-shaped sucker which tastes kind of like a mixed drink, but doesn’t have any alcohol in it.” GAG 68 XBIZ SENSUALS SPRING 2014 The Name of the Game(s) Brian Pellham, founder of Kheper Games, says he always aims at being innovative and releasing items not on the market, citing that his company was the first to release such bacheloretteparty-related products as penis-shaped shot glasses and naughty confetti, as well as Blow Me Bubbles, which consist of a phallic-designed bubble blower forming penisshaped bubbles. He’s excited about one of the company’s newer games, ‘Bride-to-Be’s We’ve Never The Bettie Page Collection pays homage to the late model. Q: Discuss the collection as both functional and as a collector’s item. How does this line appeal to Bettie Page fans? A: Not only famed for her ability to pose in front of a camera, Bettie Page enthusiasts know that her character was just as fascinating as her style. Bettie was well known for her captivating dual personality, as she was a beautiful concoction of naughty and nice – with a unique ability to switch between shy and daring. Over the years there has been much debate as to whether Bettie genuinely had an interest in BDSM in her personal life or not, but her ability to adopt both dominant and submissive roles so convincingly enabled her to challenge taboo subjects such as bondage and nudity in a fresh new way. The Bettie Page Official Pleasure Products Collection is designed to celebrate her status as an erotic icon. The range appeals to a wide — But We Will!,’ because of its daring nature, as well as its relatively more fresh approach to bachelorette games in general. “Well, our games offer creative entertainment, and this particular one has players taking a drink if they’ve done the action on the cards and the bride-tobe selecting “But We Will” dares (from dare cards, such as “we’ve never shared our most embarrassing moment stories with each other”) which the group has not done together before. So the bachelorette creates the party entertainment herself. Other games on the market repeat the same dares over and over in different game formats, which can get a bit tiresome for friends having to do the same ‘strip club’ or ‘dirty dance’ dares for their ‘umpteenth’ bachelorette party.” Other new Kheper items which Pellham says are off to “an amazing start” include audience, from BDSM aficionados to those brand new to sex toys, as well as being must-haves for merchandise collectors. Inspired by her photo shoots, the collection comprises several of her most iconic props, including the Longing for Leather Bullwhip, Teasearama Leather Riding Crop and a selection of restraints. The Picture This Spanking Bat and Picture Perfect Paddle have been particularly popular with fans of Bettie as they both feature a classic image from one of her many famous photo shoots, making them more than just a paddle. The entire range is made using high quality materials making it durable and long-lasting for bedroom play whilst also being beautiful enough to leave on the mantelpiece. Sparing no attention to detail during the designing process, the focus for this range has been on quality and practicality, so not only do the products look beautiful, but they are 100 percent fit for purpose. A a Bride-to-Be’s Naughty Pursey, which is collection of creative dare vouchers (like “let me rub you like a genie bottle, and I may just grant you three wishes”) in a cute purse-shaped design, as well as Bride-to-Be Naughty Confessions, asking outrageously creative personal questions (such as “has anyone ever confused you with being a hooker?”) where players take a drink if they answer “yes” to the question. Interestingly enough, Pellham states that, these days, attendees of bride-tobe parties are not necessarily all females. “I’ve attended and helped throw dozens of bachelorette parties, but also bridal showers and home parties where the guest lists are primarily women. Recently, however, they are many more gay bachelor and lesbian bachelorette parties and also many parties where both members of the couple party together.” A SPRING 2014 XBIZ SENSUALS 69 RETAIL CONTINUED FROM PAGE 33 online monoliths, as well as mainstream companies like Walgreens, Walmart and CVS, that have begun to offer pleasure products at a discounted rate. Emissaries from Babeland, Good Vibrations, Feelmore, Pleasure Chest and PrivCo discussed their belief in sex-ed as an ethical standard and marketing strategy. “My North Star is the customer,” said Good Vibrations Executive Vice President Jackie Strano. “We genuinely love people and genuinely want to help people. I have heard directly from people that I changed their lives — saved their lives — and that’s the most important thing to me.” Discussion of social media cropped up in almost every panel, but the emphasis HONORS CONTINUED FROM PAGE 33 Fleshlight won the XBIZ Award for Online Retailer of the Year - Pleasure Products. The company is one of the great success stories of adult retail, having turned from just a pleasure product into a cultural icon featured in mainstream movies and even endorsed at one point by indie auteur director and personality, Kevin Smith. Fleshlight continues to make some of the most popular toys for the male-focused toy market, and they also offer one of the best online buying experiences on the web. Stockroom.com continued its dominance in the Online Retailer of Year - Specialty category, repeating its 2013 win. Stockroom.com sells some of the most highly regarded BDSM products on the market today. The Los Angeles-based retailer handcrafts a full range of leather and latex products COQUETTE CONTINUED FROM PAGE 3 family,” said Marcus Horea, vice president of sales and marketing. “Our whole team has worked toward this great accomplishment, and we are pleased to be celebrating with so many of our customers at the show [ILS].” Coquette also will officially launch its newest 70 XBIZ SENSUALS XBIZ 360 panelists Lovehoney’s Neal Slateford, ECN’s Ken H., Adam & Eve’s Bob Christian, Gamelink’s Jeff Dillon, SexToy.com’s Dave Levine, and Stockroom’s Joel Tucker. lay squarely on the “how” rather than the “why” aspect, solidifying its position as an integral marketing tool for business health. Speakers again differed in their approaches to optimizing social-media-as-marketing, suggesting that there may not be a “one-size-fits-all” model for businesses. Levine pledged his allegiance to Google Plus, while many found it irksome. Many panelists were wary of Facebook and other large platforms due to their uneven policies on adult content and the consequential risks of account deletion. There did, however, seem to be a consensus that a well-tended blog with unique content was a reliable way to improve Google ranking that please kinksters from L.A. to NYC. Adam & Eve also returned to the XBIZ Awards winner’s circle in 2014. Once again Adam & Eve took home the trophy for Online Retailer of the Year — Full Range. This is a repeat for Adam & Eve, which won the same honor last year. Adam & Eve is one of the most respected brands in adult retail, garnering mainstream attention and consumers who are looking for a discreet way to shop at home. Adam & Eve General Manager Bob Christian told XBIZ after he hoisted the trophy, “It feels fantastic! We don’t work for awards, but when we get one it is incredibly exciting.” Christian continued, “We take nothing for granted. We keep working harder. We keep thinking of better things to do. What do customers want, what they respond to, what they need. And if it works, it works. And it feels great when it works…. We’re going to keep producing great movies and content, and keep increasing our line of toys and pleasure products and lingerie.” The repeats continued when International Video Distributors/East Coast News took home another XBIZ Award for Distributor of the Year — Full Range. Entrenue earned the XBIZ Award for Distributor of the Year — Specialty. The Arizona-based company had taken the award last year for Distributor of the Year — Pleasure Products and continued its award march in 2014. Meanwhile, Eldorado Trading Company took home the award for Distributor of the Year for pleasure products. Rounding out the night, the San Fernando-based B2B wholesaler, Honey’s Place, which won for Progressive Distributor of the Year. Europartner Distribution walked away with the XBIZ Award for International Wholesaler of the Year. A collections and show off its design techniques at ILS. This year the team will have its booth decorated with media images of its 2014 Holiday and Masquerade lines — both of which will be featured in the Monday night fashion show. The company says attendees can expect to find the Coquette booth filled with some changes this year as they roll out their new marketing initiatives, and prepare for another excellent year. “This is the perfect opportunity for us to enjoy our 35th anniversary with all of our clients,” said Dave George, national sales manager. “We have many giveaways and extra surprises that we will be announcing during the show. This is an exciting time for the company and we want to share it with our team and our friends.” A SPRING 2014 XBIZ Retreat’s Speed Networking session offers initial introductions. and garner exposure. Tribby referenced Pleasure Chest’s recently launched SexIsBack. com, a site dedicated entirely to storytelling and that the “mainstream can reference without seeing buttplugs.” Other recurring topics included the dramatic rise in mobile, mastering the everchanging Google algorithm and customers’ increasing reliance on peer-reviews to guide purchases. A student in catholic school,” Faro said. “ I won’t specify what that award was for CONTINUED FROM PAGE 33 but it was presented for something I did all on my Leadership Award to her own – this award is certainboss and mentor, Joel ly not something achieved Kaminsky. “He encourages the best on my own. XBIZ, thank you for this esteemed honor out of everyone and that’s what you want out of a pro- and being the compass for this industry. Thank you gressive leader,” she said. for allowing me to accept OhMiBod’s Brian the award on the behalf of Dunham shared a story of so many amazing indimeeting Tech Leadership viduals that at the heart of Award winner Michael LELO.” Topolovac in Macao four Eropartner’s Chris years ago and becoming Baker presented the Chief fast friends. “Brian was the first per- Executive of the Year award to CT Schenk, recogson I met in this industry and what I didn’t see com- nizing how “he’s developed ing was what a community solid experience in the last this industry is,” Topolovac 10 years in branding and business development, said. “I thank you all for as well as marketing and believing in us. I’d love to sales.” thank Ti who’s my coSchenk said in his acfounder I wish she could be ceptance speech, “I’d like to there. “ thank the amazing team of Community Figure Aneros, I wouldn’t be anyof the Year winner Tom Nardone also thanks his thing without them. I’d like industry friends. to thank the XBIZ team for “They say friends are putting together such an the family you choose and I amazing show. I really bechoose all of you,” he said. lieve in this format, I think XBIZ Associate Publish- it’s nice to have these set er Sara Ramirez presented meetings and I don’t have to plan anything. Thank the Brand Ambassador you to all of our partners of the Year award winner for really believing our to former co-worker and prostate massagers.” friend, Robin Stewart. Businessman of the “I’m thrilled to be in this Year award winner Adam industry,” Stewart said. Hasner accepted his award “I love my job, I love the people I work with and the via FaceTime on an iPhone, presented by Deja Vu’s people I work for. Thank Megan Swartz. you to my customers and “His most recent accomdistributors, you guys are fantastic and make my job plishments include marketso easy.” ing campaign that have LELO CEO Miroslav made his face the most Slavic presented Donna recognized in the industry,” Faro with the Senior Swartz said. “From whip Leadership award while cream bikinis to gold body acknowledging her paint, this hall of famer contributions. will stop at nothing to be “The last award I the top performer at his received was when I was a company.” A EXECUTIVE SPRING 2014 XBIZ SENSUALS 71 NEWLYWED LOVELIFE CONTINUED FROM PAGE 20 CONTINUED FROM PAGE 21 “Lovelife is designed with handles that are all very ergonomic and work well with partners,” Brian Dunham said. “Adventure is shaped in a way that’s great for couples to use together or solo. We have Share, the couples ring, and we have the Kegel exercisers that help build a stronger grip on your partner.” Designed with luxury and affordability in mind, OhMiBod’s Lovelife offers something for everyone. Its marquee product is Adventure — a triple stim, ergonomically designed massager. Other products include a vibrating couples ring, a mini-massager and a set of Kegel exercise aids. All products in the Lovelife line are USB-rechargeable, made with body-safe silicone, and come with a standard one-year warranty. Prices will range from $39 to $99. “Lovelife differs from our OhMiBod line in that it focuses more on design and price point rather than technology and music,” Brian said. “The retail price points are very compelling for the quality of the product and the overall out-ofbox experience. “Designing a non-tech line of products has always been on our product roadmap,” he continued. “When we celebrated our 25th anniversary last year — we talked at length about our ‘journey’ together so far and how fun it would be to design a line of toys that was a reflection on that. We also wanted to create a value proposition that was compelling to broader consumer audience.” Suki added, “Lovelife continues OhMiBod’s mission to shift cultural SHE CONTINUED FROM PAGE 3 Showcasing the best of the pleasure products marketplace alongside expert sexual health insight, the groundbreaking event is set to bridge the gap between the realm of sexual wellness and the general public. Applying Adnet Media’s proven formula for progressive informational events, SHE 2015 will be the first event of its kind, created 72 XBIZ SENSUALS attitudes toward self pleasure and pleasure products.” Distributors have praised the collection’s quality and sentimental value. “For starters the packaging looks great; it’s classic and luxurious,” Williams Trading said in a press release. “Each vibe is distinct, but consistent in its color and texture. We love the Lovelife message of the seven different components of a loving relationship. Coming off of the holiday season in particular, is when customers gravitate towards warm and positive advertising. We also think this is happening culturally in general, with adult novelties becoming increasingly more mainstream, and people forming overall more progressive views on sexuality.” Entrenue President Joe Casella added, “Brian and Suki have always been ahead of the curve and when they introduced us to Lovelife we were instantly hooked. Each shape is thoughtfully designed with a color scheme and matching packaging that is cute and effective — especially when all seven SKUs are stacked together in a display. Plus Lovelife is priced perfectly for these types of toys, which previously had been missing in the market.” According to Brian, Lovelife will continue to expand with new products. “The response to the products has been in line with the level of energy and care that we put into them and we’re excited about adding additional items to the range. In the spirit of Pink’s ‘The Truth About Love,’ the next product may be named ‘Bicker,” Brian joked. A with the sole purpose of mainstreaming the acceptance of sex-related products and information by uniting sex educators, brand ambassadors, members of the media and its target audience, consumers. While most other related events have primarily targeted business-to-business audiences, SHE 2015 aims to make the growing appeal of sexual wellness accessible like never before to even the most discriminating consumer through inviting settings SPRING 2014 “It’s really strong, too.” If the happy couple wants to do the horizontal first dance accompanied by a musical soundtrack, the wireless OhMiBod connects to an iPod or iPhone for audio-sensual delight. Williams Trading’s Scott Dantis chuckled when he thought about this being the perfect honeymoon accessory. “In fact, they can even dance again to the wedding reception music only this time it will be much more fun!” If couples want to explore even more, perhaps it would be time to crack out the anal toys that can bring pleasure to both partners, no matter who is on the receiving “end.” NS Novelties Jolie crystal clear anal plug collection offers four graduated sizes for the beginner to gently expand their, um, horizons. “They’re perfect for those who may want to go slow as the sizes go from extra small and non-intimidating on up,” Shwartzer said. “These clear plugs have a ringed base for easy grip and you can even insert your own bullet to add vibration!” If the happy couple wants to expand their sexual repertoire even further, their honeymoon might be the time to let her wear the proverbial pants in the family and use a strap-on harness on her dearly beloved. “The long-time best seller, Tantus’ Bend Over Beginner kit might be the way to go,” Dantis said. “It’s a great kit with not one but two, different sized silicone dildos, both of which will easily massage his prostate. Not only that, but the harness has a pocket for a bullet vibe so she can enjoy clitoral pleasure at the same time. We think this kit is one of the best.” So after the rice tossing and the reception partying, a happy couple will remain blissfully together, sharing a sex life filled with toys that will never end for as long as they both shall live. Amen! A and relevant information. Event producers behind SHE 2015 are currently in the process of establishing an advisory board consisting of expert figures from within the sexual health community. The SHE advisory board will play an important role in the design and future direction of the event, providing the necessary guidance and direction for establishing an affair that addresses every cross-section of sexual health, intimacy and the changing needs of couples and sexually active adults of all genders and sexual orientation. The groundbreaking event is being planned for early 2015 in Los Angeles, and will include exhibitions featuring leading pleasure product brands, retailers, home party organizers and sexual wellness experts, among others. Coinciding with the event will be the inaugural edition of “SHE” magazine, a highend publication for event attendees. Taking a cue from Cosmopolitan, SHE magazine will showcase the latest and greatest that the world of sexual wellness has to offer today. An all-out marketing campaign is set to launch later this year for the promotion of SHE 2015 utilizing a wide variety of advertising methods such as billboards and radio, social media, in-store promotions and community outreach. Stay tuned to SexualHealthExpo.com for upcoming information. A SPRING 2014 XBIZ SENSUALS 73 LINGERIE CONTINUED FROM PAGE 9 of 22 ranges, which include bridal and accessories that all follow a sex kitten theme from playful to seductive styles. The bridal segment of the line is named Love Cats. “Our Love Cats Collection is made just for the brides to be,” Tran said. “This year, we’ve introduced a couple new styles under the Bedazzled Bride grouping, such as the chemise (STM9878P/9878XP) and the bra set (STM-9879P).“ Hovsepian theorizes that with the wedding parties going later and later into the night, the honeymoon isn’t starting right away and thereby inspiring bridal lingerie styles. “The interesting part about bridal lingerie consumption in current times is that brides and grooms are arriving home later in the evening from their wedding, so the actual wedding night, per se, is oftentimes not the ‘big night,’” she said. “The honeymoon and/or the week after the wedding is when the couple is likely to be a bit more experimental and adventurous! We have found that most of our romantic pieces with unique features do particularly well! Two of our best-selling styles have a unique heart-shaped cut-out back panty or teddy feature that draw attention to a brides greatest ‘assets.’” When it comes to shopping trends, according to Tran, brides themselves tend to opt for more conservative lingerie styles, while gift-givers offer sexier options. “If the bride is shopping for RETREAT CONTINUED FROM PAGE 3 The excitement over the premiere three-day summer gathering is at a fevered pitch, and is being heralded by both vendors and buyers alike as the pinnacle of retail market strategy, business acumen and good old-fashioned face-to-face networking. Executives, VIPS and retail luminaries are gearing up to experience another landmark gathering amid fine dining in a relaxing, posh and stimulating setting. Packed with priceless networking opportunities, the Retreat has been painstakingly researched and created to deliver an unprecedented experience. This year’s elite group of executives is in store for what XBIZ Associate Publisher Sara Ramirez 74 XBIZ SENSUALS herself, she will tend to buy something soft and romantic, more conservative and less risqué,” Tran said. “However, for friends attending a bachelorette party and purchasing a gift for the bride, they will definitely buy something fun and revealing. “We have a wide selection of bridal pieces that can fit anyone’s needs,” Tran continued. “A bride can either be sweet and romantic with our teddies and baby dolls or a little more risqué with our bra sets and entanglement pieces. We have the best of both worlds.” Coquette, this year has released two bridal lines, says Coquette’s Erin Sue. “One that has classic designs with delicate ivory eyelash lace and ribbons. These styles play on the traditional bridal style with a soft, feminine construction and appeal. Our other line is more fashion forward with white mesh designs and glittery rhinestones, for the more edgier bride. Finally we are introducing a gown that comes in three different colors and will be stunning for bridal night lingerie.” Dreamgirl International offers a broad selection for brides. “We offer a hanging collection of 20 bridal styles that include lacy gowns, flirty babydolls, garter slips, teddies and a ‘Bride’ embellished robe,” Hovsepian said. “For our packaged collection, our 15 styles are featured in our signature crystal-look White Diamond packaging, while our eight bridal panties come packaged in a gleaming white panty package that is perfect for gifting. described as the most desirable, valued, and highly anticipated gathering since the Retreat began. “It’s the hottest ticket in town. Never before has XBIZ been queried so often by retail’s best and brightest as to the details of the Retreat, clamoring for the summer event to return to Miami. We listened, and we’re delivering to this distinguished group of qualified buyers and vendors an incomparable opportunity to once again enjoy, relax and learn in this gorgeous setting,” Ramirez said. If past experience by highlevel retail buyers is any indicator, this select group of industry professionals will be talking about this next Retreat for years to come. “The XBIZ Retreat event held at the W Hotel in Hollywood was a great learning experience and also an SPRING 2014 Coquette, Seven ‘til Midnight and Dreamgirl International all offer bridal themed lingerie styles. “Brides, just like any other consumer, have a wide variety of tastes, from traditional and dreamy to unique and edgy. We have found that offering a great assortment of romantic and classic styles alongside the sexier teddies or styles that have wrist restraints captures a deeper breadth of bridal consumers. Some of our best-selling styles feature ruffled and flirty babydoll bodices, while other hot sellers include unique cheeky backsides. Brides also love the traditional aspect of having a leg garter or even a style that includes a veil. We take the concept of the veil to the next level by adding it as a sexy bustle feature for the backside!” Another type of lingerie is the kind a bride wears underneath her gown. For the ceremony itself, brides are looking for undergarments that offer comfort and support. Seamless bras and panties provide support while creating a silhouette for the wearer. Convertible bras have straps that can be converted into strapless or crisscross backs. Shapewear is a must-have for creating a picture-perfect figure for the bride. Push-up bras also are essential to enhancing the bust without looking too unnatural. Popular styles use cotton, gel, or water-filled pads to create extra cleavage. The Hollywood Curves collection is a range of shapewear essentials all-around good time,” Déjà vu Emporium’s Megan said. “Meeting with newcomers to this industry and getting a sneak peek at the products to come is definitely a plus.” Other top buyers also raved about the last Retreat in Hollywood. Tom Nardone from Vibrators.com said that the format was great, and a perfect way for buyers and manufacturers to connect. Honey’s Place Bonnie Feingold noted how much hard work was put into creating the event. “There was something for everyone which allowed the different parts of the industry to come together. The format of the XBIZ Retreat portion of the show allowed the vendors and attendees to build new relationships and strengthen the ones that we already had established; this was my favorite part of the show. This type of relationship building helps to promote better and more partnering with our current vendors and we will also be doing some business with some of these new vendors,” Feingold said. The executive went on to say that she also enjoyed the seminars and was looking forward to mixing business with pleasure in Miami. Expressing thanks for the opportunity to meet her peers in this unique setting for the first time, Babeland’s Phoebe said, “I was pleasantly surprised at how much value I found in the appointments and connections. I also wanted to commend the XBIZ team on putting together such a complex entertainment and meeting schedule, I can only imagine the effort and organization it took.” But it wasn’t just the buyers who found the Retreat to be such a valuable and and fashion fixes. Hollywood Curves Executive Vice President Tailor James — a former Playboy Playmate who also acts as the face of the brand recently hinted at the addition of new designs to line. “We are creating a beautiful line that doesn’t just make you look good with your clothes on, but also as an intimate item all on its own,” James said. The Hollywood Curves line includes silicone enhancement products such as “Booby Boosters,” “Booty Boosters,” and “Instant Celebrity.” Also featured are apparel accessories like “Invisible Thong” and “The Low Down” bra strap converter, as well as completely seamless bras. A pleasurable way to conduct business. Hustler Lingerie & Toy’s Zach Goode said he wrote some “big orders” at the show and was surprised at how well the XBIZ format worked, noting that he’s attended more than 100 trade shows, but never one with speed networking and oneon-one meetings. “I was able to connect with people on a much more personal level and really get to know some faces that I’ve seen at shows but never had the chance to talk to.” We-Vibe’s Danny Osadca also was a fan of the personal meetings. He said meeting with buyers from across the country, allows for opportunities to help grow each other’s businesses and strengthen key relationships. For inquiries, contact [email protected]. A SPRING 2014 XBIZ SENSUALS 75 PLEASURE CONTINUED FROM PAGE 26 don’t want someone that’s going to poke fun at them, be casual or don’t know what they’re talking about.” Speaking on the marketing of high-end pleasure products, Eldorado’s Brian Sofer said it’s all about the backstory of the manufacturer. “From a distributor perspective I don’t go into specifics of the product features I’m much more interested in selling the story of the brand,” Sofer said. “If I know I can sell the story of that brand, I know that they’re going to come back over and over. I don’t like, personally as a man, to tell women what product is best for them so I’m more comfortable when I understand the philosophy and story behind the brand.” The Pushing Awareness: Sexual Health and Sex Toy Sales panel analyzed the health benefits of pleasure products and how to best convert interest in sexual wellness into profits. The panel included sexologists, as well as perspectives from a manufacturer and retail standpoint. Panelists were asked to sum up the relationship between pleasure products and sexual wellness in three to four words. “Enjoy self exploration,” Aneros CEO CT Schenk said. Sex educator Charlie Glickman added, “Pleasure supports well-being.” Good Vibes’ Carol Queen said, “No shame, awareness.” Sexologist and CalExotic Expert Sexpert Jaiya offered, “Orgasms equal long life.” The Future of Pleasure Products panel tied it all together with a look at the evolving marketplace. Moderator Castle Megastore’s Mark Franks asked panelists to predict any new product categories that may arise in the future. The panelists concluded that the future will hold improvements to existing categories. “There are a lot of technologies out there but until JIMMYJANE CONTINUED FROM PAGE 3 shape the future of the category as the world’s leading manufacturer of pleasure products, the companies announced. Jimmyjane will continue to operate separately, maintaining its product development, creative, online, and sales team at its corporate headquarters in 76 XBIZ SENSUALS Pleasure products and retail experts came together at XBIZ 360 for networking and informative panel discussions. something comes up that’s easy to use like a simple vibrator than those things are going to remain on the fringe,” Lovehoney’s Neal Slateford said. “It’s got to be easy for someone entry-level to understand.” Sportsheets founder Tom Stewart said focusing on intercourse is the most optimal route for the future of pleasure products. “If you could change the way a couple has sex that’s truly revolutionary,” Stewart said. “Intercourse applies to men and women. A change in the experience is what’s going to rock the world of a couple that has been having sex for a long time. The Doggy Strap, for example, adds a different twist to sex and I don’t think there are enough manufacturers out there focused on intercourse. After the foreplay you put away all of the toys and then San Francisco. “Jimmyjane is an exceptionally rare brand,” said Nick Orlandino, CEO of Diamond Products. “Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. “I am very pleased that Ethan [Imboden] and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing SPRING 2014 you have sex... typically with the same person you did last time. Men usually have the same three moves so if there’s something that can help up their game, then they’ve truly changed that user’s life. “ The day wrapped with a special keynote presentation from LELO CEO Miroslav Slavic who used pop culture icons to illustrate the current state of the pleasure products market as well as its future, and LELO’s role in shaping it. “Since the introduction of the first LELO products on the market the change in design language and standards has spread like wildfire,” he said. “It opened up the eyes of the more quality-conscious consumer. Simultaneously these types of products appeal to a much wider audience presenting a greater potential market than ever which is what we have to take serious note of.” Quoting Marilyn Monroe’s famed quote, “We are all born sexual creatures, thank God, but it’s a pity so many people despise and crush this natural gift,” Slavic added, “It is a pity because of all the benefits are tied to a healthy sexually active life. Some of these benefits are well known, some are less known benefits such as decreased risk of incontinence and other pelvic floor related disorders. We have information that shows that having sex two to three times a week can decrease the risk of heart attack.” Slavic concluded with empowerment of everyone involved in the pleasure products industry. “The future of pleasure products is to be determined by all of us, today,” Slavic said. “We encourage competitors and fellow connoisseurs growth of the brand,” he said. “Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane. ” Imboden, an awardwinning designer, founded the company in 2004 with the mission of reshaping the sex products market with Jimmyjane’ s unprecedented design, engineering and marketing. Jimmyjane is credited for its leading role in reorienting the global conversation around pleasure products and has become known in the media as “the Apple of sex toys.” “We’re excited about this next step for Jimmyjane, “ said Imboden, who leads Jimmyjane as founder and chairman. “Both our company and industry have come a very long way in to join us in this exciting quest to expand this industry beyond its apparent limitations. All of us are bringing pleasure and with it great health and wellness benefits to more and more people. We’re helping to assist and liberate their natural sexuality and overall quality of their lives. The parameter against which our success should be measured is the degree that we manage to accomplish this. “We have challenging but very exciting times ahead of us. We at LELO will continue to take the lead to ensure that the industry continues to prosper, our markets continue to grow and our consumers are able to partake to the greatest degree possible. If there is one thing we know for certain about the future of pleasure products is that pleasure products are the future.” A the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing ‘Pleasure to the People’ to an entirely different scale. “Nick and the Diamond team respect the customerand design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.” A SPRING 2014 XBIZ SENSUALS 77 ON THE SCENE 2014 XBIZ AWARDS 78 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 79 2014 XBIZ EXECUATIVE AWARDS 80 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 81 ANME 82 XBIZ SENSUALS SPRING 2014 Photos courtesy Boots Bryant SPRING 2014 XBIZ SENSUALS 83 ESSENTIAL INDEX Baci Lingerie bacilingerieusa.com [email protected] California Exotic Novelties calexotics.com [email protected] Classic Erotica classicerotica.net [email protected] Doc Johnson docjohnson.com [email protected] Dreamgirl International DreamgirlDirect.com [email protected] Eldorado eldorado.net [email protected] Electric Lingerie electric-lingerie.com [email protected] Entrenue entrenue.com info@entrenue Fun Factory USA, Inc funfactoryusa.com [email protected] Jelique jelique.com [email protected] JimmyJane jimmyjane.com [email protected] JOPEN jopen.com [email protected] LELO lelo.com [email protected] 84 XBIZ SENSUALS The Kama Sutra Company kamasutra.com [email protected] SPRING 2014 NASSTOYS ww.nasstoys.com [email protected] Perfect Fit perfectfitbrand.com [email protected] Pink Lipstick pinklipsticklingerie.com [email protected] Pipedream Products pipedreamproducts.com [email protected] pjur pjurgroupusa.com [email protected] Rapture Novelties rapturenovelties.com [email protected] Rocks-Off rocks-off.com [email protected] Sex Toy Distributing sextoydistributing.com [email protected] sexual health expo sexualhealthexpo.com Shibari Wands shibariwands.com [email protected] Seven Til Midnight seventilmidnight.com [email protected] Shunga Erotic Art shunga.com [email protected] Spartacus spartacusleathers.com [email protected] Specialty Trade Shows, Inc. spectrade.com [email protected] Sportsheets International sportsheets.com [email protected] Standard Innovation Corporation we-vibe.com [email protected] Williams Trading Co. williamstradingco.com [email protected] SPRING 2014 XR LLC xrbrands.com [email protected] XBIZ SENSUALS 85 86 XBIZ SENSUALS SPRING 2014 SPRING 2014 XBIZ SENSUALS 87