ratebook - AJC Media

Transcription

M E D I A S O L U T I O N S TO D E L I V E R YO U R A U D I E N C E
AJC.com | AJCaccessATL | AJCjobs | AJC Digital Services | Living Magazines | Evening Edge | Buyer’s Edge Select | Reach | edu Atlanta | Pulse | Mundo Hispánico
RETAIL
RATEBOOK
2015
1416
Contact your AJC account executive, call 404-526-5775 or visit ajcmediakit.com.
TABLE OF CONTENTS
Guide to Publications
page 1
Print/ROP Products
page 2
Full Run Deadlines
page 5
Comics
page 6
Deal Spotter
page 7
Mundo Hispánico
page 10
Sunday Living & Arts Zone
page 11
Special Category Pricing & CAP Rates
page 14
Direct Marketing Products
page 15
Buyer’s Edge/Select Opt-In
page 16
Evening Edge/Select Market Coverage
page 18
REACH Jacket
page 20
ajcTargetDirect - Print & Insert and Print Only
page 22
AJC In-paper Inserts & REACH/ZIP, Opt-In Rates
page 23
Living Intown & Living Northside
page 28
Specialty Products
page 32
Newsbag Advertising
page 33
Sticky Notes
page 35
General Specifications
page 37
Special Sevices
page 38
Terms & Conditions
page 39
WEEKLY GUIDE TO
AJC PUBLICATIONS
Section / Product
Display Full Run
Day of Publication
Mon.
Tues.
Wed.
Thur.
Fri.
Sat.
Sun.
Main News
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Metro
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Sports
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Business (Pages within Main News Tuesday through Saturday)
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Living
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Living & Arts (Travel inclued in this section)
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Color Comics
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Parade
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Food & Drink
●
Go Guide
●
Faith & Values (Pages within Living)
●
Better Health (Pages within Living)
Display Zone
●
Living (Zoned Advertising)
Evening Edge (Select Market Coverage)
●
Deal Spotter
●
Preprint Distribution
AJC In-paper Preprint Distribution
●
REACH/ZIP (Non-subscriber distribution)
●
Select Market Coverage (Non-subscriber distribution)
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Buyers Edge Select Opt-In
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Classified
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ajccars
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ajcjobs
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2015 RETAIL RATEBOOK
1
PRINT/ROP PRODUCTS
Get the largest audience in the metro Atlanta market
through full circulation coverage.
Full Run (ROP) Rates PCI
The rates below are Per Column Inch (PCI) and
apply to full run display advertising.
ROP Display Full Color Rates:
Ad Unit size
Mon – Wed
Thurs – Sat
Sunday
3" - 24" column inches
$2,500
$3,250
$4,000
$2,850
$4,000
$4,500
$3,200
$4,750
$5,000
*For ads over 126-inches to double truck add 40% to above rates
Annual Spending
Level Includes all
AJC Products*
Mon – Wed
Thurs – Sat
Sunday
Open Rate
$260
$281
$379
$4,000
$208
$225
$304
$10,000
$200
$217
$292
$25,000
$195
$211
$285
$50,000
$187
$203
$273
$100,000
$179
$197
$266
$125,000
$172
$191
$258
$150,000
$164
$183
$247
$200,000
$156
$174
$235
$300,000
$143
$166
$224
$400,000+
$130
$155
$209
Investments in all AJC products accrue toward
fulfillment of the agreement.
Excludes production charges, postage and handling charges from
solo-mail.
Sunday rates apply to Thanksgiving and Christmas Day.
The above display advertising rates are applicable
for AJC Standard Ad Sizes shown on page 3.
The AJC will not accept quarter inch increments for non-standard ad units or ROP
display ads smaller than 1 column x 3-inches.
Discounts Earned on
Select AJC Products**
Annual Spending
Level Includes all
AJC Products*
Sunday
Zone
Evening
Edge
AJC
In-paper
Distribution
Mundo
Open Rate
NA
NA
NA
NA
$4,000
NA
NA
NA
NA
$10,000
5%
5%
5%
5%
$25,000
5%
5%
5%
5%
$50,000
5%
5%
5%
5%
$100,000
10%
10%
10%
10%
$125,000
10%
10%
10%
10%
$150,000
10%
10%
10%
10%
$200,000
15%
15%
15%
15%
$300,000
15%
15%
15%
15%
$400,000+
15%
15%
15%
15%
*Excludes production charges and postage and handling from solo-mail.
**Discount applies to open rate for product and is applied to space charges only;
no other discounts apply nor may these discounts be added to frequency contracts.
Standard Position Request Applies.
Frequency Discounts
Improve the reach and the efficiency of your advertising investment. Run one ad at regular open rate and repeat it up to two
(2) times at a 25% discount!
All repeat ads must run within six days of the first insertion. Sunday is
not eligible for discount. Discount is for space charges only and may not
be combined with any other discounts. (No copy changes allowed.)
Premium Positions
Place your ad in the ideal position for your audience. Premium
positions are now available with the AJC’s
ad adjacency program.
Contact your account executive for a list of available positions
and details of the program.
2
Standard Ad Sizes
Double Truck
Full Page
13 col. (20.89") X 21"
273 column inches
6 col. (9.89") X 21"
126 column inches
Strip Ad
Half H Page
6 col. (9.89") X 10.25"
61.5 column inches
Half V Page
Quarter Page
3 col. (4.89") X 21"
63 column inches
3 col. (4.89") X 10.25"
30.75 column inches
5 col. (8.22") X 18"
90 column inches
4 col. (6.56") X 21"
84 column inches
4 col. (6.56") X 18"
72 column inches
4 col. (6.56") X 14"
56 column inches
4 col. (6.56") X 10.25"
41 column inches
3 col. (4.89") X 14"
42 column inches
3 col. (4.89") X 8"
24 column inches
Eighth Page
2 col. (3.22") X 8"
16 column inches
2 col. (3.22") X 7"
14 column inches
2 col. (3.22") X 6"
12 column inches
2 col. (3.22") X 5"
10 column inches
2 col. (3.22") X 4"
8 column inches
2 col. (3.22") X 3.5"
7 column inches
2 col. (3.22") X 2"
4 column inches
1 col. (1.56") X 3"
3 column inches
6 col. (9.89") X 3"
18 column inches
3 col. (4.89") X 5"
15 column inches
3
Dynamic Ad Unit Program
Dynamic ads break the traditional boundaries of square and
rectangle shaped ad spaces to allow advertisers to showcase
their products in a unique and creative style.
Earned rates apply.
U-shape
on double truck
U-shape
on full page
L-shape
on full page
L-shape
on double truck
(2 X 16" times 2, 13 X 5")
129" Billable
(1 X 17" times 2, 6 X 4")
58" Billable
(2 X 16", 6 X 5")
62" Billable
(4 X 16" times, 13 X 5")
129" Billable
Butterfly
on full page
( 4 X 4" times 2, 6 X 4")
56" Billable
Triangle
on full page
63" Billable
Stair step
on full page
(2 X 4.5", 4 X 6", 6 X 5")
63" Billable
Stair step
on double truck
(13 X 6", 6 X 6", 2 X 9")
132" Billable
Bookends
on full page
Bookends
on double truck
Fireplace
on double truck
Four corners
on double truck
(2 X 21")
84" Billable
2 (3 X 21")
126" Billable
(9 X 15")
135" Billable
4 (3 X 10.5")
126" Billable
Contact your account executive for specifications and availability.
4
Full Run Deadlines
If Ad Publishes In
In-House Materials
Space Reservation
In-House Proof Releases
Digital Ad
Monday Main
Wednesday 5 PM
Friday 12 Noon
Friday 5 PM
Friday 5 PM
Tuesday Main
Wednesday 5 PM
Friday 5 PM
Friday 5 PM
Monday 12 Noon
Wednesday Main
Friday 5 PM
Monday 5 PM
Monday 5 PM
Tuesday 12 Noon
Thursday Main
Friday 5 PM
Tuesday 5 PM
Tuesday 5 PM
Wednesday 12 Noon
Thursday Food
Friday 5 PM
Friday 5 PM
Monday 5 PM
Monday 5 PM
Friday Main
Monday 5 PM
Wednesday 5 PM
Wednesday 5 PM
Thursday 12 Noon
Friday Go Guide
Monday 5 PM
Tuesday 5 PM
Wednesday 5 PM
Wednesday 5 PM
Saturday Main
Tuesday 5 PM
Thursday 5 PM
Thursday 5 PM
Friday 12 Noon
Sunday Main
Wednesday 5 PM
Thursday 5 PM
Thursday 5 PM
Friday 12 Noon
Sunday Business
Tuesday 5 PM
Thursday 5 PM
Thursday 5 PM
Friday 12 Noon
Sunday Living & Arts
Monday 5 PM
Tuesday 5 PM
Wednesday 12 Noon
Wednesday Noon
• Full color ads are 24hrs earlier.
• Front Page ad units - space reservation requested 10 days prior to pub date. Creative subject to approval
and due 48hrs in advance.
• Front page strip request 10 days out.
Cancellation Deadlines
Deadline for cancellation is the same as the reservation deadline for each
product. Emergency cancellations will be made when circumstances permit.
Holiday Deadlines
Holiday deadlines, or early deadlines, are in effect for those issues surrounding
the holiday. Call your account executive for holiday week deadlines.
General Specifications
See page 38.
5
COMICS
Deadlines for Sunday Color Comics and
Spadeas
Publishes on Sunday; Full distribution
Comics Display Rates
Display Ads
col x inch
Rate
Front Strip - Horizontal
6 col (9.89”) x 4”
$3,000.00
Half Page Horizontal
(front page only)
6 col (9.89”) x 10.25”
$7,687.50
Reservation/Cancellation:
25 days in advance
of publication date.
Proofs/NPO:
20 days in advance
Creative:
17 days in advance
Spadea Specifications
Comics Spadea Rates
The Spadea is sold to only one advertiser and billed for the total
$21,250. Three ads are ordered (or four, if inside is not a double
truck) and rate individually.
Comics Spadea
col x inch
Rate
Spadea Wrap ( outside)
2 col (3.22”) x 21”
$2,656.25
Spadea Full Page (outside)
6 col (9.89”) x 21”
$7,687.50
Spadea Double Truck (inside)
9 col (14.23”) x 21*
$10,625.00
Front panel: ..............................3.22” x 21”
Back panel: ...............................9.89”" x 21"
Inside panel:..............................14.23”" x 21"*
*includes gutter.
* Includes gutter.
Frequency Discounts
13 times.................. 5%
26 times ................ 10%
52 times ................ 15%
6
AJC DEAL SPOTTER
With newspaper ads prompting more Atlantans to buy products/services than television
and radio ads combined, promoting your business in the AJC remains a smart move. The
AJC Deal Spotter section in Thursday’s edition allows you to align your coupons/offers
with relevant content from popular personalities like Clark Howard and JessicaShops,
known for calling out consumer bargains. Your ads can run to specific zones or to all AJC
subscribers, making it easy to customize your plan and cost-effectively reach an engaged
shopping audience. Deal Spotter is the shopping destination for deals and steals available
in the Atlanta market.
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TOOLS & RESOURCES
Source: Scarborough Research Recontact
Study, 2012 R2, Atlanta CBSA
7
AJC DEAL SPOTTER
Benefits
• Reach up to 507,000 Atlanta
adults each Thursday.
• Send your coupons/offers to
readers already engaged in
comparison shopping and the
search for best buys.
• Make an impact with limitedavailability, full-color ads
with premium placement
opportunities.
• Access as few or as many people
as needed to meet your business
objectives.
Deadlines
AD TYPE
SPACE RESERVATIONS
MATERIAL DUE
Display Ads
Friday, 5 p.m.
In week prior to publication
Monday,5 p.m.
In week prior to publication
Insert Ads
30-days
prior to publication
10-17 days
Prior to publication
Zoned Advertising Rates
Unit
Size
Per Zone
Full Page
6 c (9.89”)x 21”
$3,000
Half Page
6 c (9.89”) x 10.25”
$1,600
Qtr. Page
3 c (4.89”) x 10.25”
$835
Zoned Advertising Frequency Discounts
3 Times (within 90 days)
35%
6 Times (within 90 days)
50%
Full Run Options
Unit
Size
Investment
Block
(3 per edition)
2 c (3.22’’) x 3
$1,000 per block
Half Page (Inside-Pg3)
(1 per edition)
9.89 x 10.25”
$3,200
Quarter Page
3c (4.89”) x 10.25”
$1,700
* Receive 50% off for a 13 time ad buy.
** Receive 25% off for a 13 time ad buy.
Sources: Scarborough Research 2014 R1, Atlanta CBSA.
8
AJC DEAL SPOTTER
ZONED DELIVERY OPTIONS
WEEKDAY AJC
READERSHIP
BY ZONE
ZONE
READERSHIP
CENTRAL/SOUTH
231,863
NORTHEAST
71,595
NORTHSIDE
83,180
NORTHWEST
109,433
Scarborough Research (2014 R1), Atlanta CBSA
9
MundoHispánico, a free Spanish-language weekly publication that
engages, educates and entertains Hispanic readers. MundoHispánico
emphasizes what’s of interest to Hispanic readers: local news, plus
information from Latin America and around the world.
Full Run Retail Display
Mechanical Measurements
Metro-Atlanta & Gainesville/Athens/Tabloid
Local Rates (Net)
Columns
Display Width
1
1.562"
2
3.275"
Ad Size
Investment
3
4.987"
Full Page (6 col x 11.5")
$2,180
4
6.7"
1/2 Page Vertical (3 col x 11.5")
$1,090
5
8.412"
1/2 Page Horizontal (6 col x 5.7")
$1,090
6
10.125"
1/4 Page (3 col x 5.7")
$545
1/6 Page (2 col x 5.7")
$363
Distribution
1/8 Page (3 col x 2.8")
$272
Full Run: 71,500
1/12 Page (2 col x 2.8")
$182
1/18 Page (2 col x 1.833")
$121
Color rates
Full Color: $545
Spot Color: $182
Pre-prints (Insert rates)
Ad Size
Investment
1-4 pages
$49 per thousand
6-8 pages
$71 per thousand
10+ pages
$93 per thousand
Mimimum 10,000
10
SUNDAY LIVING & ARTS ZONE
The Atlanta Journal-Constitution’s Sunday zoned editions allow you to target your message into the neighborhoods
surrounding your location. These targeted editions are designed to be easy to buy so you can select the right
combination of zones to fit your needs.
NorthSide Zone
Northwest Zone
Your new link to west Cobb and Cherokee residents, the
Northwest zone includes Marietta, Mableton,
Kennesaw, Woodstock, Acworth, Canton and more.
Ad Unit
Size
Investment
Full page
6 col. ( 9.89) x 21"
$2,575
Half page
H 6 col. (9.89) x 10.25" V 3 col.(4.89) x 21”
$1,391
Quarter
3 col. (4.89) x 10.25"
$773
1/8 page
3 col. (4.89) x 5"
$438
Non-Modular Local
Retail Display Rates Per Zone:
Life indeed exists outside the perimeter. Just ask the millions
of Northsiders who call east Cobb, north Fulton and Forsyth
counties home. Count Roswell, Marietta, Alpharetta, Dunwoody,
Sandy Springs, Cumming residents, plus many more among your
Northside audience.
Ad Unit
Size
Investment
Full page
6 col. ( 9.89) x 21"
$3,348
Half page
H 6 col. (9.89) x 10.25" V 3 col.(4.89) x 21”
$1,777
Quarter
3 col. (4.89) x 10.25"
$927
1/8 page
3 col. (4.89) x 5"
$515
$31.93 per col. inch
Non-Modular Local
Northeast Zone
Introduce your business to one of the fastest growing counties in the state, Gwinnett county, which includes the cities of
Lawrenceville, Lilburn, Norcross, Suwanee, Buford, Snellville
and more.
Ad Unit
Size
Investment
Full page
6 col. ( 9.89) x 21"
$2,575
Half page
H 6 col. (9.89) x 10.25" V 3 col.(4.89) x 21”
$1,391
Quarter
3 col. (4.89) x 10.25"
$773
1/8 page
3 col. (4.89) x 5"
$438
Non-Modular Local
Central Zone
The Central Zone makes it easier than ever to reach customers in
DeKalb and Fulton counties, which include Atlanta, Buckhead, Midtown,
Downtown, Decatur, Stone Mountain, Chamblee, Lithonia, Jonesboro,
College Park, and more.
Ad Unit
Size
Investment
Full page
6 col. ( 9.89) x 21"
$3,348
Half page
H 6 col. (9.89) x 10.25" V 3 col.(4.89) x 21”
$1,777
Quarter
3 col. (4.89) x 10.25"
$927
1/8 page
3 col. (4.89) x 5"
$515
Non-Modular Local
11
Annual Frequency Discounts
Deadlines
13 times . . . . . . . . . . . . . . 5%
26 times . . . . . . . . . . . . . 10%
52 times . . . . . . . . . . . . . 15%
In house proof: Monday, 5pm
Space reservation: Tuesday, 5pm
Requires a contract, which must be fulfilled in 12 months. Frequency discounts
do not apply to color charges.
In house proof release: Wednesday, noon
Zone Color Rates
Cancellation Deadlines
Single zone color rates
One page or less
Over full page
Black and three colors
$708 per zone
$1,170 per zone
Discounts do not apply to color rates.
Multiple Zone Discount
Earn additional discounts by placing the same ad in more than
one zone. Just add the total zone cost and deduct the percentage shown below. Ads must
publish the same day. Multi-zone discounts do not apply to
color charges.
Number of Zones
Discounts
2
5%
3
10%
4
15%
Digital ad release: Wednesday, noon
Deadline for cancellation is the same as the reservation
deadline for each product. Emergency cancellations will be
made when circumstances permit.
Holiday Deadlines
Holiday deadlines, or early deadlines, are in effect for those
issues surrounding the holiday. Call your account executive
for holiday week deadlines.
Mechanical Specifications
See page 38.
12
AJC.com | AJCaccessATL | AJCjobs | AJC Digital Services | Living Intown | Evening Edge | Buyer’s Edge Select | Reach | edu Atlanta | Pulse | Mundo Hispánico
AJC
SUNDAY
LIVING
& ARTS ZONES
AJC SUNDAY
LIVING
& ARTS ZONES
SUNDAY AJC
WEEKDAY
READERSHIP
BY ZONE
ZONE
READERSHIP
CENTRAL/SOUTH
261,236
NORTHEAST
118,044
NORTHSIDE
138,224
NORTHWEST
126,441
Source:
Source: Scarborough
Scarborough Research
Research 2014
2014 R1,
R1, Atlanta
Atlanta CBSA
CBSA
13
1346-067
SPECIAL CATEGORY PRICING
Local Restaurant ROP
Advertising Rates
Co-op Action Plan (CAP) Rates
Full Run ROP PCI Rates (Gross)
Monday - Wednesday
$102 per column inch
Monday – Wednesday
Thursday – Saturday
Sunday
Thursday - Saturday
$260
$281
$379
Sunday
Available only to local dining establishments serving food on premises.
Pricing for other AJC products at earned Retail rates.
Manufacturers, distributors and bona fide independent retailer
associations are eligible for Co-op Action Plan (CAP) rates. CAP rates
are commissionable at 15%. CAP ads must contain local retail listings.
No signed agreement required; these rates may not be combined with any
other discounts.
Adult Entertainment ROP
Advertising Rates
Color (CAP) Rates
Inches
Mon—Wed
Thurs—Sat
Sunday
Thursday - Saturday
3” —24”
$2,941
$3,824
$4,706
Sunday
25” — 63”
$3,353
$4,706
$5,294
64” — 126”
$3,765
$5,588
$5,882
Monday - Wednesday
Minimum ad size of 1 column x 3-inches
Ads must run in Sports section on scoreboard page. Adult ads are excluded
from any other AJC product or program.
Church Advertising Rates
Churches placing free standing display advertising in any Sunday zoned edition shall
qualify for the 26-week zone frequency rate. Churches placing display advertising within
a church specialty page published in any Sunday zoned edition shall qualify for the 52week zone frequency rate.
14
DIRECT MARKETING
PRODUCTS
15
AJC.com | AJCaccessATL | AJCjobs | AJC Digital Services | Living Intown | Evening Edge | Buyer’s Edge Select | Reach | edu Atlanta | Pulse | Mundo Hispánico
Target engaged consumers
DIGITAL
DIGITAL
PRINT
PRINT
The AJC offers advertisers a unique way to reach 330K+ Atlanta
consumers within high-value
ZIP codes
each Sunday
– and, at their
Target
engaged
consumers
request. Buyer’s Edge Select is a unique opportunity to target consumers
who
in shopping;
it draws
anreach
audience
that’s
highly
Theare
AJCinterested
offers advertisers
a unique
way to
330K+
Atlanta
consumers
withininhigh-value
ZIP codes
each
Sundayfor
– and,
at their
engaged
cutting coupons
and
searching
sales.
request. Buyer’s Edge Select is a unique opportunity to target consumers
who are interested in shopping; it draws an audience that’s highly
Content
that
draws
shoppers
engaged
in cutting
coupons
and searching for sales.
Buyer’s Edge Select,
a four-page
broadsheet,
is full of lively
content about shopping, style, trends, consumer tips, and
savings. It’s also packed with cost-saving inserts from
Content
shoppersand retailers
major
grocerythat
stores,draws
general merchandisers
DIRECT MAIL &
DIRECT MAIL
&
COMMERCIAL
PRINTING
COMMERCIAL PRINTING
Buyer’s Edge Select, a four-page broadsheet, is full of lively content
about shopping, style, home service and decor, trends, consumer
tips, and savings. It’s also packed with cost-saving inserts from
major grocery stores, general merchandisers and retailers – as well
Atlanta
is a edition
strong of
shopping
market. Among
the top
as the latest
nationally-recognized
PARADE
magazine.
Access Atlanta’s spending power
ten metro markets, Atlanta ranks much higher for
engagement in the following categories.1
RECRUITMENT
RECRUITMENT
SOCIAL
SOCIAL
Key household demographics for
No.
1 Edge Select1
Buyer’s
• Purchasing home improvement goods
67%
• More than
are married.
(hardware, building, paint, lawn/garden) (past 12 mo.)
• More than 67% are college educated.
• Paying for automotive repair (past 12 mo.)
• More than 65% are age 25-54.
• Buying personal care (cosmetics, perfumes,
• 64%
household
skincare)have
items
(past 12 income
mo.) of $50K and above.
kids. (at least once/
• 44%
•
Dining of
athouseholds
a sit-downhave
restaurant
month) are homeowners.
• 69%
No. 2
EVENTS
MATERIALS DUE
• Shopping
store (past
12 mo.)
Friday 5any
p.m.office suppliesMonday
5 p.m.
(10 days prior
to pub date)
days prior to
pub date)
• Visiting
hotels/motels
for (7
vacation
(past
12 mo.)
• Buying men’s clothing or shoes (past 12 mo.)
RESEARCH
RESEARCH
TOOLS & RESOURCES
TOOLS & RESOURCES
67% are married.
• More than 67% are college educated.
•
• Buying
women’s
clothing orDeadlines
shoes (past 12 mo.)
Display
Advertising
• Eating at quick service restaurants 10+ times
SPACEmonth)
RESERVATION
(past
• More than
• More than 65% are age 25-54.
Sources: 1) Experian August 2013.
EVENTS
Key household demographics
for Buyer’s Edge Select2
•
•
64% have household income of
$50K and above.
44% of households have kids.
69% are homeowners.
Sources: 1) Scarborough Research – Multi-Market Report of Top 10
CBSA Metros, Ranked by % of Market Engaged in Activity (2013 R2).
2) Experian August 2013.
Total investment: $13,075
Buyers Edge Select Opt-In Display Rates
Frequency Investment
MODULAR
SIZE
OPEN
6X
13X
26X
52X
FULL PAGE
6 C (9.89”) X 21”
$4,118
$4,015
$3,912
$3,706
$3,500
HALF PAGE
6 C (9.89”) X 10.25”
$2,182
$2,128
$2,073
$1,964
$1,855
QUARTER PAGE
3 C (4.89”) X 10.25”
$1,112
$1,084
$1,056
$1,001
$945
FRONT STRIP
6 C (9.89”) X 3”
$1,176
$1,147
$1,118
$1,059
$1,000
Investment Includes Full Color
1346-073
Contact
your AJC account executive, call 404-526-5775 or visit ajcmediakit.com.
16
Effective 2014
ZIP CODES
Acworth
Duluth
Douglasville
Fayetteville
Jonesboro
Grayson
Hiram
30101
30102
30022
30009
30004
30005
30318
30350
30319
30327
30328
30329
30338
30341
30342
30345
30305
30306
30307
30309
30324
30339
30106
30519
30518
30013
30012
30041
30040
30030
30033
30034
30097
30096
30134
30135
30214
30215
30236
30238
30017
30141
Kennesaw
30144
30152
30043
30044
Alpharetta
Atlanta
Austell
Buford
Conyers
Cumming
Decatur
Lawrenceville
30045
30047
30038
30058
30052
30008
30066
30060
30067
Marietta
30062
30068
30064
McDonough 30253
30252
Norcross
30092
Newnan
30263
30265
Powder
30127
Springs
Riverdale
30274
Roswell
30075
30076
Sharpsburg
30277
Smyrna
30080
30082
Snellville
30039
30078
Stockbridge
30281
Stone
30087
Mountain
Suwanee
30024
Tucker
30084
Woodstock 30188
30189
AJC BUYER’S EDGE SELECT
More than 330,000 consumers in 78 strategic Zip Codes
Lilburn
Lithonia
Loganville
KEY
Existing Zip Codes
17
Evening Edge is a complimentary print
publication that reaches nearly 374,000
affluent, non-subscriber, single-family
households each Thursday — providing
them with a resource for planning their
weekend’s shopping, dining, travel, and
entertainment activities.
DIGITAL
PRINT
DIRECT MAIL &
COMMERCIAL PRINTING
This color-packed product is designed to engage busy Atlanta
residents by offering planning tips in the following areas:
•
•
•
•
•
Local shopping (special offers included)
Meal planning
Community events
Healthy living
Quick weekend getaways
Evening Edge is zoned for delivery to four Atlanta areas—
Northeast, Northside, Northwest and Central/South,—allowing
you to target areas relevant to your business/service radius.
RECRUITMENT
Benefits
• Leverage Thursday delivery as your
ideal window to drive business ads
for weekend-oriented events.
SOCIAL
• Target key audiences, including
women, families, homeowners and
high-income households.
• Display Ads—available in full-color
EVENTS
Ask your Atlanta Journal-Constitution
Account Executive about even deeper
discounts when you combine Evening Edge
with our Deal Spotter Product.
Full-color display ad investment*
Unit
Size
Full Run Two Zones One Zone
Strip Ad
6 c (9.89”) x 3”
$2,200
N/A
N/A
1/8 Pg.
3 c (4.89”) x 5"
$659.25
$495
$275
1/4 Pg.
3 c (4.89”) x 10.25"
$1,350
$1,035
$575
1/2 Pg.
6 c (9.89”) x 10.25"
$2,700
$2,052
$1,140
Full Pg.
6 c (9.89”) x 21"
$5,103
$3,420
$1,900
Additional charges for premium positions
Unit
Position
Size
Full Run
1/2 Pg.
Pg. 2 or 2nd Front Pg.
6 c (9.89”) x10.25"
$525
Full Pg.
Back Pg.
6 c (9.89”) x 21"
$1,050
Frequency discount fordisplay ads**
RESEARCH
13 Times
5%
26 Times
10%
52 Times
15%
Deadlines
TOOLS & RESOURCES
*Black and white ads are accepted, but investment remains the same.
**Ad does not have to run consecutive weeks. Discounts do not apply
to charges for premium positions.
Ad Type
Space Reservation
Display Ads
Friday, 5 p.m.
Monday, 5 p.m.
in week prior to publication
in week prior to publication
Insert Ads
Material Due
30-days
10-17 days
18
AJC EVENING EDGE ZONE RESIDENTS
MEDIAN HH INCOME
MEDIAN AGE
AVG. CONSUMER EXP.
HHS W/ CHILDREN
NORTHWEST
$59,857
36
$52,898
38%
NORTHSIDE
$83,057
37
$60,383
38%
NORTHEAST
$61,670
34
$53,985
45%
CENTRAL/SOUTH
$52,261
35
$47,646
33%
Source: DemographicsNow from Alteryx © 2013 by Experian/AGS
19
E DD
I AE LSIO
I OU
NR
S TO
VEE R YO U R A U D I E N C E
M E D I A S O L U T I O N SMTO
V LEU
R TYO
A U DDIEELNI C
| AJCaccessATL
| AJCjobs
AJC Digital
Services
| Living
| Evening
Edge
| Buyer’s
Edge
Select Hispánico
| Reach | edu Atlanta | Pulse | Mundo Hispánico
Cjobs | AJC.com
AJC Digital
Services | Living
Intown || Evening
Edge
| Buyer’s
EdgeMagazines
Select | Reach
| edu
Atlanta
| Pulse
| Mundo
get your message in front of your ideal customer prospects with our high profile savings package
of advertising inserts.
This full color broadsheet is delivered weekly to nearly 400,000
non-subscriber households through our Reach home delivery.
our flexible advertising options – display ads on the jacket or on inserts – fit any budget and can
deliver to nearly any desired target.
Best fit for
• Advertisers looking for a cost-effective solution with
broad market reach to our non-subscribers
g
Benefits/Features
• Full color included in pricing for all positions and
frequency levels
• Identify ideal prospects with lifestyle and
demographic profiling
• Get broad access to metro Atlanta
• Position your ad around key advertisers that run
within Reach such as popular grocery stores, general
merchandise and department store inserts.
Display ad
Ad SIze
INVeSTMeNT
Front Page
6 col x 18.75”*
$3,000
Back Page
Full page 6 col x 21”*
$2,550
Back Page
Half page 6 col x 10.25”*
$1,500
Back Page
1/4 page 3 col x 10.25”*
$1,000
Dimensions:
• Full Page Image Size (Front): 7.75" x 11"
• Full Page Image Size (Back): 9" x 8.5"
• Full Page Image Size (Inside): 7.75" x 11"
• Half Page Image Size (Inside): 3.75" x 11"
• Quarter Page Image Size (Inside): 3.75” x 8.5"
space reservation: 13 days outMaterials Deadline: 12 days out
Total investment: $13,075
1346-023
your AJC accountContact
executive,
404-526-5775
or visit
ajcmediakit.com.
yourcall
AJC
account executive,
call
404-526-5775 or visit ajcmediakit.com.
20
M
MEED
DIIA
A SSO
OLLU
UTTIIO
ON
NSS TO
TO D
DEELLIIV
VEERR YO
YOU
URR A
AU
UD
DIIEEN
NC
CEE
AJC.com
AJCjobs || AJC
AJCDigital
DigitalServices
Services | | Living
LivingMagazines
Intown | Evening
Edge
| Buyer’s
Edge
Select
AJC.com || AJCaccessATL | AJCjobs
| Evening
Edge
| Buyer’s
Edge
Select| Reach
| Reach| |edu
eduAtlanta
Atlanta| | Pulse
Pulse | | Mundo
Mundo Hispánico
Hispánico
AJC REACH DISTRIBUTION
Contact
Contact your
your AJC
AJC account
account executive,
executive, call
call 404-526-5775
404-526-5775 or
or visit
visit ajcmediakit.com.
ajcmediakit.com.
21
1346-023
PRINT & INSERT AND
PRINT ONLY PRODUCTS
Affordable, high impact, highly-visible print and
deliver insert and print only products.
The AJC can print your product and insert it into the
newspaper any day of the week. We can deliver your
product to subscribers seven days a week or to nonsubscribers Sunday in Reach or Buyers Edge Select
or on Thursday in Evening Edge.
Deadlines
Reservation: 17 calendar days prior to distribution
Proof: Friday, prior to release, 5 p.m.
Proof release: 14 days prior to distribution date
Please contact your account executive for more
information about products, rates and deadlines or call
404-526-7226.
Commercial Print and Insert Products and Sizes
Size (in inches)
Distribution
Common Name
Paper Stock
8.5 x 11
P& D / Print Only
Single Sheet Flyer
60#
11 x 17
P& D / Print Only
Single Sheet Flyer
60#
11 x 17
P& D / Print Only
4-Page Tabloid / 2-Page Broad Sheet
35#, 50#, 60#
11 x 17
P& D / Print Only
8-Page Tabloid / 4-Page Broad Sheet
35#, 50#, 60#
22
PREPRINTS:
AJC In-Paper Distribution & Sunday Opt-In &
REACH/ZIP Distribution to Non-Subscribers
AJC In-paper Preprint Distribution is our advertising
preprint program for distributing preprints to Atlanta Journal-Constitution readers
throughout the Metro Atlanta area; available every day of the week.
REACH/ZIP distribution of advertising preprints is available to non-subscribers Sunday/Monday.
Sunday Opt-In program delivers preprints to households by request.
REACH and Opt-In are both non-duplicated distribution programs to non-subscribers.
23
AJC In-paper Preprint Distribution
AJC In-paper preprints are distributed to Atlanta Journal-Constitution subscribers throughout the Metro Atlanta area. Discounts are
available based on volume of distribution, frequency and number of pages per preprint.
AJC In-paper Preprint Open Rates: Cost Per Thousand/Per Tab page* (Rate per thousand)
Minimum Price
No. of Tab
Pages
575M and
Over
500M
and 574M
425M
and 499M
375M
and 424M
225M
and 374M
150M
and 224M
75M
and 149M
Up to 74M
Thu & Sun
Mon, Tue,
Wed , Fri & Sat
1–4
$64.60
$67.97
$70.80
$74.59
$81.13
$85.14
$87.79
$90.75
$454
$1,815
6
$78.78
$82.95
$86.33
$90.92
$98.94
$103.88
$107.06
$110.65
$553
$2,213
8
$91.46
$96.25
$100.29
$103.64
$107.36
$111.58
$115.30
$117.78
$589
$2,356
10
$98.23
$103.39
$107.67
$111.31
$115.31
$119.81
$123.80
$126.48
$633
$2,530
12
$104.99
$110.52
$115.04
$118.97
$123.25
$128.03
$132.30
$135.18
$676
$2,704
16
$108.95
$114.64
$119.47
$123.47
$127.88
$132.91
$137.30
$140.30
$702
$2,806
20
$121.15
$127.51
$132.82
$137.29
$142.18
$147.75
$152.67
$156.02
$780
$3,120
24
$132.55
$139.54
$145.35
$150.20
$155.56
$161.67
$167.05
$170.72
$854
$3,414
28
$144.17
$151.75
$158.03
$161.94
$165.93
$171.03
$175.84
$180.13
$901
$3,603
32
$150.06
$157.95
$164.55
$168.53
$172.76
$178.05
$183.10
$187.51
$938
$3,750
36
$155.93
$164.18
$171.01
$175.18
$179.58
$185.03
$190.30
$194.89
$974
$3,898
40
$161.50
$170.04
$177.09
$181.40
$185.96
$191.66
$197.06
$201.85
$1,009
$4,037
44
$167.47
$176.24
$183.59
$188.03
$192.75
$198.67
$204.28
$209.27
$1,046
$4,185
48
$173.70
$182.79
$190.44
$195.05
$200.00
$206.04
$211.89
$217.01
$1,085
$4,340
52
$180.01
$189.46
$197.36
$202.13
$207.24
$213.52
$219.55
$224.92
$1,125
$4,498
56
$186.55
$196.33
$204.51
$209.48
$214.71
$221.30
$227.59
$233.07
$1,165
$4,661
60
$193.29
$203.48
$211.96
$217.09
$222.55
$229.32
$235.86
$241.54
$1,208
$4,831
64
$197.16
$207.56
$216.23
$219.13
$225.02
$230.94
$239.37
$245.16
$1,226
$4,903
*See below for mini-tab discount
Pages exceeding 138 sq. inches are standard broadsheets. Each standard page equals two tab pages.
Mini-Tab Rate
Minimum Price
No. of Tab
Pages
575M and
Over
500M
and 574M
425M
and 499M
375M
and 424M
225M
and 374M
150M
and 224M
75M
and 149M
Up to 74M
Thu & Sun
Mon, Tue,
Wed & Fri
1–4
$48.45
$50.98
$53.10
$55.94
$60.85
$63.86
$65.84
$68.06
$340
$1,361
AJC In-paper Preprint Frequency
Discounts
AJC In-paper Preprint Single Copy
Exclusion
6 – 13 times.............................. 5%
26 times .................................. 10%
52 times ................................... 15%
All AJC In-paper Preprint orders must include single copy circulation
in all zones ordered, unless separate non-subscriber coverage is
also ordered. If 30 percent or more of the AJC In-paper Preprint
order total is also ordered for Buyer’s Edge Select-Opt-In product,
REACH or SMC insertion within seven days of the AJC In-paper
Preprint publication date, single copy circulation may be deleted
from the AJC In-paper Preprint order. Orders cannot be accepted for
single copy circulation without home delivery.
Mini-Tab Discount
AJC In-paper preprint in which 75 percent of the pages read
independently as 97 square inches or less are discounted 25
percent off above discount rates. Where more than 25 percent
of the pages are larger than 97 square inches, the preprint will be
billed at the rate applicable to that size preprint. Mini-tab discount
does not reduce minimum charges. There is no mini-tab discount
for REACH/ZIP.
24
Primary 15-County Area
REACH/ZIP Rates
(Cost Per Thousand)
REACH/ZIP Frequency Discounts
For Non-Subscriber Distribution
Ounces
5M/49M
50M/149M
150M/299M
300/499M
500M+
0.2
$54.78
$53.36
$51.97
$50.92
$50.22
0.3
$58.99
$57.58
$56.18
$55.13
$54.43
0.4
$63.20
$61.79
$60.40
$59.37
$58.64
0.5
$66.03
$64.61
$63.20
$62.14
$61.46
0.6
$70.93
$69.54
$68.13
$67.07
$66.36
0.7
$74.45
$73.04
$71.65
$70.59
$69.88
0.8
$78.65
$77.27
$75.86
$74.78
$74.08
0.9
$83.58
$82.17
$80.77
$79.73
$79.02
1.0
$88.48
$87.09
$85.69
$84.64
$83.92
1.1
$93.41
$92.01
$90.59
$89.52
$88.83
1.2
$98.32
$96.91
$95.51
$94.45
$93.77
1.3
$103.60
$102.18
$100.78
$99.72
$99.01
1.4
$108.84
$107.46
$106.04
$104.99
$104.28
1.5
$112.73
$111.30
$109.89
$108.84
$108.16
1.6
$117.99
$116.57
$115.18
$114.13
$113.41
1.7
$123.24
$121.83
$120.46
$119.39
$118.69
1.8
$128.52
$127.13
$125.72
$126.06
$125.36
1.9
$133.78
$132.40
$130.99
$129.93
$129.22
2.0
$139.07
$137.63
$136.22
$135.19
$134.51
To estimate weight, two tab pages = .2 oz
3 times...................................... 2%
6 times...................................... 4%
13 times..................................... 6%
18 times.................................... 7%
24 times.................................... 8%
REACH/ZIP Solo Mail Rates
Advertisers using REACH file for solo mail, please contact your
Account Executive for rating information.
Weight Factors for REACH/ZIP
All REACH/ZIP charges are calculated based on weight. Pieces
with weights between the increments shown above will be
charged at the next higher level. Each two tab-size newsprint
pages weigh approximately 0.2 ounces.
Minimum Purchase
There is a minimum purchase requirement of 5,000 deliveries
with REACH/ZIP, either shared or solo mail.
Postal Indicia
All products for REACH/ZIP solo mail distribution should have
the appropriate postal indicia shown here. Indicia should be
printed within a clear space on the outside of each piece. No
other postal indicia will be accepted.
PRSRT STD
U. S. Postage
PAID
Atlanta, GA
PERMIT NO. 3376
25
Pages and Weights
AJC In-paper Insert rates are based on number of tab-size
pages. Tab pages measure between 97 and 138 sq. inches. For
rates on larger standard size pages, the number of pages must
be doubled to determine the number of tab pages for rating
purposes. REACH rates are based on weight, not the number of
pages. Quotes on rates are estimates only, until actual size, page
counts, weights and distribution can be verified by the publisher.
Inserts are billed based on the actual number of deliveries,
rounded to the nearest thousand.
Out of Spec Inserts
Inserts with the following characteristics may pose problems for
machine insertion. Please check with your sales representative
to arrange to test these inserts for production capability before
placing an insertion order.
• Non-rectangular, tri-fold, or die-cut, special-shape inserts.
Accordion folds cannot be accommodated.
• Inserts of inconsistent thickness (non-uniform thickness or a
lump in an insert, pre-stuffed inserts).
• Inserts that stick together and do not separate consistently.
Preprint Requirements
Machine Insert Size Restrictions REACH/ZIP and AJC Inpaper Insert Distribution
Minimum size: 5 §" x 7 §"
Maximum size: 11 " x 11”
Note: The bound side of both minimum and maximum sized products must be
on the longest side.
Pieces not meeting these specifications cannot be accepted for machine
insertion. Additional charges for distribution may apply.
Stock Specifications
Minimum Thickness: 0.005”
Minimum thickness is for single sheets, cards, and envelopes.
Standard broadsheet inserts printed on 30-lb. newsprint should
be 8-pages minimum. Inserts of less than 8-pages may need to
be quarter-folded for insertion. Standard tabloid-page inserts
printed on 30-lb. stock should be a minimum of 8-pages.
Maximum Thickness: 1/4”
Maximum thickness on standard broadsheet inserts printed on
30-lb. newsprint should be limited to 96-pages.
Reservation Deadlines
Reservation deadline is 30 calendar days before publication. No
inserts are accepted for AJC In-paper Insert delivery on Saturday.
Inserts ordered less than 17 days in advance of publication are
subject to additional charges. To make reservations contact your
account executive.
Insert pages that are glued, stapled, stitched, perforated or
perfect bound.
• Objects such as keys, coins, CDs, etc., attached to any page
of an insert; sachets containing scented objects; liquids or
shampoos; poly-bags; paper bags; product samples.
Inserts for shared or solo mail coverage (REACH/ZIP) must be
submitted for testing and for checking postal regulations prior to
acceptance for insertion
Some of these out of spec inserts may be accepted as product
samples and may be hand inserted in the field by carriers at an
additional cost.
REACH and AJC In-paper Preprint
Preparation Requirements
• AJC In-paper preprint delivery to subscribers seven days a week
usually are not machine inserted. Inserts must be shipped to us
in durably cross-tied bundles of 200.
• There may be an additional charge for pieces not tied.
• Multiple version inserts running on the same day must have
two-digit version coding clearly printed on the front of the insert
at the lower right and inserts for multiple dates must be clearly
identified on separate skids and on the bill of lading.
•P
allet Specifications:
1. P
allets should be made of molded plastic or hardwood.
2. Pallets should be one of the following sizes (l x w)
48’’ x 40’’ (preferred)
48’’ x 42’’
45’’ x 45’’
44’’ x 44’’
42’’ x 42’’
3. P
allets should allow for four-way entry and have a minimum
clearance of 3.5’’ for forklift access.
26
4. W
ith the standard Bill of Lading (BOL), each pallet should
have a pallet label displaying the following:
a. Advertiser Insert name (and version if applicable)
b. Description of the piece (e.g. 8.5 x 11 Labor Day Sales)
c. Distribution method (e.g. AJC, REACH, Opt In, etc.)
d. Publication Date
e. Inserts per turn and lift
f. Total bundles or boxes on pallet
g. Total number of pieces
h. T
otal pallet weight (including inserts and packing materials)
In addition to the above, if there are multiple advertising jobs or job
versions on the same skid, clearly identify:
a. Each advertiser
b. Each version
c. Publication date for each order or version
5. I t is preferred that each insert version should be placed on a
separate pallet with appropriate labeling.
6. P
allet tops should be made of hardwood or sturdy synthetic
and be the same size as the pallet base.
7. A
minimum of four bands should be used to
secure load.
8. B
anding should be tight without pulling down
and bending the top turn or pulling loose the
pallet flooring.
Required Preprint Pad
For inserts meeting these guidelines, and orders with a draw of
less than 25,000 copies to be inserted, the pad should be 5%
with a minimum of 500 copies to cover machine setup, waste
and damages. For orders with draw of 25,000+ the pad should
be 5% of the total draw for 2 page tabs, 3% for 4+ tab pages. A
higher percentage pad may be required for out-of-specification
inserts, especially for single page flyers and inserts printed on
lightweight papers.
Preprint Deliveries
Delivery to Newspaper Deadline
Inserts should be delivered between 17 and 10 days prior to
publication date. Inserts delivered more than 30 days in advance
of publications are subject to a storage charge.
AJC, Buyers Edge Select Opt-In, Evening Edge and REACH
Insert Products
insert deliveries are received Monday - Friday, 7am - 7pm and
must be delivered to:
The Atlanta Journal-Constitution
Gwinnett Production Plant
6455 Best Friend Road
Norcross, GA 30071
(770) 263-3885
9. L oaded pallets should be wrapped completely with stretchwrap or reinforced cardboard that protects the corners and
helps stabilize the load.
10. L oaded pallet height must not exceed 5’ from the floor to
the top of the pallet.
11. Loaded pallet weight must not exceed 2,500 lbs.
12. Pallets must not be double-stacked in trailers.
13. P
allets must be loaded in trailers so the pallet labels face
the forklift operator.
27
2 0 1 5
M E D I A
K I T
28
lI
A lifestyle magazine that provides an insider’s perspective into the attractions and events in and around the unique
neighborhoods of intown Atlanta. Featuring local music, art, food and cultural events, it will illustrate the best that
our unique city has to offer and lift the curtains for the reader into the hidden gems of these special neighborhoods.
66% HAVE A HOME VALUE
OF AT LEAST $500K
lN
72%
HAVE A COLLEGE
DEGREE OR HIGHER
Average household income:
$
132,500 A new lifestyle magazine that provides an insider’s perspective on the vibrant communities for growth and
active lifestyles on the northside. The magazine explores the distinct neighborhoods, events and
entertainment, the arts and culture that are unique to these exciting areas and what makes them thrive
$
1 4 2 , 6 5 5 96%
Average household income:
OF SUBSCRIBERS
ARE HOMEOWNERS
52% HAVE A HOME VALUE
OF AT LEAST $500K
Contact your AJC
account
executive,
callby:404-526-5775
orGetz,visit
Source:
Nielsen subscriber file
& MRI 2014. Photos provided
Jenni Girtman, Jonathan Phillips, Jason
and Becky ajcmediakit.com.
Stein
29
D I S T R I B U T I O N
By using our two unique footprints, you can reach over 60,000 households.
30
��
��
LIVING INTOWN 2015 EDITORIAL CALENDAR
i ns i de r t r i ps
AJC.comJANUARY/FEBRUARY
| AJCaccessATL | AJCjobs | AJC Digital Services | Living Magazines
| Evening Edge | Buyer’s Edge Select | Reach | eduMAY/JUNE
Atlanta | Pulse | Mundo Hispánico
MARCH/APRIL
Mountain getaways
T
Stor y by CURT HOLMAN
DINE: New Orleans cuisine for Mardi Gras
SHOP: Atlanta’s best places for fragrances
ARTS: Profile of popular local jazz artist
DO: Bar games for cool nights
NEIGHBORHOOD: Chamblee
JULY/AUGUST
DINE: Wrap-style sandwiches and foodstuffs
here are two ways you can enjoy the mountains. One is to find the most panoramic vista from the highest available elevation to admire the scenery from afar. A grand mountain
view of distant peaks and rolling, forested hills provides a reminder of how nature can be
at once majestic and serene.
The other way is to experience the mountain in close-up, ideally by following a footpath or other
winding trail. You can engage all the senses by hearing the songbirds and whispering wind, feeling
the twigs and fallen leaves under your boots and inhaling the fragrance of the foliage.
Either way, communing with a mountain gives you the chance to put your city-dweller self on idle.
Just ahead of autumn leaf season, Living Intown offers a selection of mountainous attractions within a
convenient drive from Atlanta, as well as some places to stay and things to do when you get there.
DINE: Carb appeal - local pizza and pasta
SHOP: Sporty clothes and accessories
During the peak season for fall color, a lone motorcyclist travels the Blue Ridge Parkway, which meanders for 469 mountainous miles.
ARTS: Creativity at The Goat Farm
DO: Go fly a kite
NEIGHBORHOOD: West Midtown
SEPTEMBER/OCTOBER
DINE: Local chilis, salsas and spicy edibles
DINE: Your picnic basket from local restuarants
SHOP: Yard sale finds, and host your own
ARTS: Street and festival performers
� ��
��
��
��
��
DO: The AJC Peachtree Road Race
NEIGHBORHOOD: Vinings
NOVEMBER/DECEMBER
��
20
LIVING INTOWN
�
MAY. - JUN. 2014
DINE: The best Prix Fixe menus
SHOP: Fun travel items
SHOP: Bundle up with heavier clothes
SHOP: $20 or less gift ideas
DO: Dog Days of summer
DO: Games in the cards
DO: Local dance lessons
ARTS: Live theater and visual arts
NEIGHBORHOOD: Grant Park /East ATL
ARTS: Fall Arts Preview
NEIGHBORHOOD: Candler Park/ Little 5
ARTS: Holiday arts preview
NEIGHBORHOOD: Oakhurst/Kirkwood
LIVIN G N ORTHSIDE 2015 EDITORIAL CALENDAR
APRIL/MAY
ROUNDUP: Hiking trails & multi-use parks
DINE: Rooftop restaurants
ARTS: Spring arts festivals
DO: Farmers markets and food festivals
NEIGHBORHOOD: Roswell
OCTOBER
JUNE/JULY
ROUNDUP: Live, work, play developments
ROUNDUP: Theater preview
ARTS: Public art
ARTS: Fall arts festivals
DINE: Wood-fire pizza restaurants
DO: Equestrian lessons
NEIGHBORHOOD: Johns Creek
ROUNDUP: Comedy and improv venues
ARTS: Local artists spotlighted
ARTS: Holiday arts
DO: Book festival & ghost tours
NEIGHBORHOOD: Sandy Springs
DINE: Date night restaurants
DO: Public golf courses
NEIGHBORHOOD: Dunwoody
NOVEMBER/ DECEMBER
ROUNDUP: Cooking classes
DINE: Live music restaurants
AUGUST/SEPTEMBER
DINE: Holiday dining
We are delivering
engaging local content
to an affluent
subscriber audience
DO: Latin dance lessons
NEIGHBORHOOD: Alpharetta
31
N SETO
S P EMCE DSI A S&O L UST IIOZ
S D E L I V E R YO U R A U D I E N C E
HALF
PAG E
VERTICAL
1/4
PAG E
1/3
PAG E
1/3
PAG E
F U L L PAG E
1/6
PAG E
VERTICAL
1/6
PAG E
H O R I Z O N TA L
VERTICAL
H A L F PAG E
H O R I Z O N TA L
H O R I Z O N TA L
Ask your account executive for sizes for custom gatefolds, stitch-ins, specialty covers and ride alongs.
AD SIZES
BLEED
TRIM
IMAGE AREA
BLEED
Full
Y
8.5" x 10.875"
8.125" x 10.50 "
10.8" x 13.175"
Center Spread
Y
1/2 V
Y
1/2 H
4.1875" x 10.875"
Y
1/3 V
N
1/3 H
8.5" x 5.3125"
N/A
N
1/4
N/A
N
1/6 V
P U B L I S H I N G
ISSUE
19.55" x 13.175"
4.00" x 10.50"
6.4875" x 13.175"
2.625" x 10.50"
N/A
8.125" x 5.125"
10.8" x 7.6125"
N/A
4.00" x 5.125"
N/A
N
16.875" x 10.50"
5.375" x 5.125"
N/A
N
1/6 H
2 0 1 5
17.25" x 10.875"
N/A
2.625" x 5.125"
N/A
N/A
5.375" x 2.4375"
N/A
5 p.m. deadline
S C H E D U L E
P U B D AT E
S PAC E
DEADLINE
M AT E R I A L S
DEADLINE
Living Intown
Sunday, January 18, 2015
Friday, December 12, 2014
Monday, December 15, 2014
Living Intown
Sunday, March 01, 2015
Friday, January 23, 2015
Monday, January 26, 2015
Living Northside
Sunday, April 12, 2015
Tuesday, March 03, 2015
Thursday, March 05, 2015
Living Intown
Sunday, May 03, 2015
Friday, March 27, 2015
Monday, March 30, 2015
Living Northside
Sunday, June 07, 2015
Friday, May 01, 2015
Monday, May 04, 2015
Living Intown
Sunday, July 12, 2015
Friday, June 05, 2015
Monday, June 08, 2015
Living Northside
Sunday, August 09, 2015
Wednesday, July 01, 2015
Thursday, July 02, 2015
Living Intown
Sunday, September 13, 2015
Friday, August 07, 2015
Monday, August 10, 2015
Living Northside
Sunday, October 04, 2015
Tuesday, September 01, 2015
Thursday, September 03, 2015
Living Intown &
Living Northside
Sunday, November 01, 2015
Thursday, October 01, 2015
Friday, October 02, 2015
Send Electronic Ads to www.AJC.com/addrop
Materials should be in CMYK Format. All artwork must be prepared as EPS or TIF files in Photoshop 7.0, Illustrator 10.0 or an
earlier version. Images must have a minimum resolution of 300 dpi. Ads with bleed should be built to the trim size plus a 1.15"
bleed on all sides. Full Bleed is available on Full, Half and Center spread and cover positions only. Camera ready artwork should be
formatted as a searchable pdf so links work in the digital extension. All rates are net. Cover positions are printed on 100# glossy stock.
Inside positions are printed on 60# stock. Unless otherwise specified, all terms and conditions of the Retail Advertising Rate Book shall
2015 apply.
RETAILAll
RATEBOOK
32
investments in the magazine will accrue toward fulfillment of AJC agreements.
A D V E R T I S I N G
AD SIZES
1X
3X
R A T E S
6X
9X
Full page $3,000
$2,550
$2,760
$2,423
Half pg. Vertical
$1,574
$1,338
$1,448
$1,271
Half pg. Horizontal
$1,574
$1,338
$1,448
$1,271
1/3 pg. Horizontal
$1,059
$974
$900
$855
1/4 pg.
$809
$745
$688
$654
1/6 pg. Vertical
$544
$500
$462
$439
1/6 pg. Horizontal
$544
$500
$462
$439
P r e m i u m Po s i t i o n s : To t a l I n v e s t m e n t Pe r E d i t i o n W i t h Fr e q u e n c y C o m m i t m e n t
AD SIZES
1X
3X
6X
9X
Outside Back Cover
N/A
$3,588
$3,315
$3,149
Inside Front Cover
N/A
$3,312
$3,060
$2,907
Inside Back Cover
N/A
$3,174
$2,932
$2,785
Page 3
N/A
$3,312
$3,060
$2,907
$6,300
$5,796
$5,355
$5,087
Center Spread
Ask your account executive for pricing on additional premiums including
gatefolds, stitch-ins, specialty covers and ride alongs.
33
SPECIALTY PRODUCTS
34
NEWSBAG ADVERTISING
Newsbags are available any day of the week and may be purchased by zip codes (home delivery
only) in the Metro Atlanta area based on customer’s selective needs. Minimum quantity of 100,000.
Newsbag rates per thousand (net)
Day of week
No. of colors
Bag size
100,000 cpm
250,000 cpm
500,000 cpm
1,000,000 cpm
Monday - Wednesday
1
6.5" x 18"
$43.53
$39.81
$38.56
$35.97
8.5" x 18"
$48.34
$44.39
$43.06
$40.48
9" x 18"
$85.18
$79.35
$76.02
$73.65
6.5" x 18"
$47.65
$42.23
$39.52
$38.27
8.5" x 18"
$52.44
$46.83
$44.05
$42.17
9" x 18"
$89.06
$82.30
$78.50
$76.08
6.5" x 18"
$74.29
$61.68
$53.56
$48.26
8.5" x 18"
$78.95
$65.65
$57.29
$51.59
9" x 18"
$107.25
$90.06
$81.92
$78.50
6.5" x 18"
$81.07
$66.46
$57.68
$52.51
Thursday - Saturday
8.5" x 18"
$85.87
$70.44
$61.30
$55.97
Sunday
9" x 18"
$113.81
$94.72
$84.14
$80.42
Thursday - Saturday
Sunday
Monday - Wednesday
2
Thursday - Saturday
Sunday
Monday - Wednesday
3
Thursday - Saturday
Sunday
Monday - Wednesday
4*
* Not process color. Bags printed process color or five - eight colors quoted on request.
Thanksgiving Day Newsbags: Please contact your Account Executive for bag size dimensions.
Image Size
Maximum image size is .5” less on top and bottom, and 1.5” less
on either end than bag sizes stated above.
Deadlines
Eight weeks prior to publication date for
distribution order.
Six weeks prior to publication date for material.
Additional Charges
$325 plate charge per color, per side (black is considered a
color); $3 per thousand per color for printing additional (back)
side.
Ad Materials
Design/layout/production/proof by the paper or digital
material may be provided by client. Allow a minimum of 1/8"
between colors (standard PMS colors). Screen tints are not
recommended, half-tones not accepted. Choking hazard warning
will be added if not supplied by artist.
35
Overruns
6% in addition to total AJC In-paper Preprint quantity is
required to ensure complete coverage.
Total Cost
Total cost is based on gross quantity
plus plate charges.
Types of Coverage
Newsbags are not available for political, tobacco,
firearms or adult entertainment advertisements.
Customer Supplied Bags
Printed bags meeting our specifications may be distributed for
$40 per thousand Monday – Wednesday, $50 per thousand
Thursday, Friday, Saturday or Sunday. Bags with inserts, samples, coupons, etc. quoted on request.
36
STICKY NOTE PROGRAM
Sticky Notes are 3” X 3” machine-applied ads that adhere to the front page of the
Atlanta Journal-Constitution. They’re uniquely sticky enough to hold on for delivery,
yet ultra-removable for customers to save and redeem with your business.
• Get the highest possible visibility with front page placement.
• Capitalize on its portability - put your message and offers in consumers’ hands.
• Zone your message to reach prospects in your area or across the Atlanta market.
Only one placement per publication, so make reservations early.
• Instant coupons - expect customers to remove and redeem!
Print, Application and Delivery Rates
Print Application
& Delivery Quantity
1-4 Color Rate
(CPM)
Process Color
(CPM)
Back Side Printed
Premium (CPM)
10,000 - 49,999
$100
$120
$10
500,000 - 99,999
$90
$115
$10
100,000 - 199,999
$85
$110
$10
200,000 - 299,999
$80
$105
$10
300,000 - 399,999
$75
$95
$10
400,000 +
$70
$90
$10
Print, Application and Delivery
Frequency Discounts*
Frequency
% Savings
6x
5%
12x
15%
24x
25%
*Discount based on frequency within one year of initial Sticky Note Ads delivery.
Deadline: Creative due 17 days prior to pub date.
37
GENERAL SPECIFICATIONS
Dynamic Ads
Mechanical Measurements
11 cols = 17.55"
Columns
Width
Columns
Width
1
1.56"
4
6.56"
2
3.22"
5
8.22"
3
4.89"
6
9.89"
Double truck: Standard 20.89”
9 cols = 14.22”
Mechanical Requirements
• The ad must be the correct size with all elements placed inside the ad area.
Maximum page size for 44” web is 9.89" x 21”.
Double truck maximum ad size for 44” web is 20.89" x 21"
Standard Page Dimensions
Page depth: 21"
Full page: 6 cols. x 21" = 126 col. inch
Double truck: 13 cols. x 21" = 273 col. inch
Scotch truck: 11 or 9 cols. x 21" or 13 cols. x 10" to 18"
All Scotch trucks must be either full depth or full width.
• If a photograph or graphic is scanned by the AJC, placement windows
must be indicated and keyed.
• Files must be set to output at 100LPI, 1270 DPI, portrait orientation, and
100 percent. We are able
to output at different resolutions.
• Scanned line art should be at 400 DPI.Scanned photos should be at 200
DPI.
• We prefer that color files use CMYK values.
Specifications
Halftone: 100-line
Printing materials needed: The Atlanta Journal-Constitution is
totally paginated, meaning all pages are produced solely from
digital files. Advertisers are strongly encouraged to provide
advertising material in an electronic format, PDF preferred. The
AJC no longer accepts Veloxes, negatives and other analog
material.
See page 3 for Standard Ad sizes.
Electronic Submission of Ads
The Atlanta Journal-Constitution is paginated necessitating
all advertising be in a digital format stored in our database.
Advertising received in camera ready format will be placed in our
pagination database.
• Color photos maximum black 50 percent, cyan 85 percent, magenta 85
percent, yellow 85 percent; minimum CMY 3 percent. UCR (under color
removal) or GCR (gray component removal) should not be used.
• All artwork must be prepared as EPS or Tiff files in Photoshop 7.0,
Illustrator 10.0 or earlier version.
Please send a test file before submitting live digital ads.
Need More Help?
If you need additional assistance, please contact our Quality Assurance
Department.
Demetrius Humphrey 404-526-7221
John Nesmith 404-526-7331
We subscribe to the following digital
transmission services:
AdSend: Contact AdSEND at 800-823-7363
AdTransit.com: Contact Ad Transit at 800-254-6533
ajc.com/addrop: Camera ready ads can be submitted
electronically at ajc.com/addrop. Ad numbers can be obtained
by contacting your advertising account executive.
38
SPECIAL SERVICES
Ad Production
Layout, design and limited art services are available to Atlanta Journal-Constitution advertisers.
Electronic Tearsheets
The AJC encourages customers to use our fast, efficient, and convenient on-line tearsheet
service from MerlinOne.
• No delays waiting for the mail to deliver hard-copy tearsheets.
• E-sheets available by 10 a.m. on the day of publication.
• E-sheets stay on-line for 2 years.
For more information about Electronic Tearsheets, please contact your account executive.
Proofs
Advertisers desiring a proof of their display ad must submit the ad on the proof deadline. Proofs
will be faxed or e-mailed to the advertiser. When the advertisers receive a proof of display ads,
they must contact their account executive to release the ad. Display advertising placed on a noproof basis is done at the advertiser’s risk. Such ads cannot be changed and are automatically
released for publication.
39
TERMS & CONDITIONS
By submitting advertising to Cox Enterprises, Inc. d/b/a The
Atlanta Journal-Constitution for publication, you (“You” or
“Advertiser”) agree to be bound by AJC’s Advertising Terms
and Conditions. Please read them. To qualify for contract
rates, You must enter into a signed, written agreement
with AJC that incorporates the Advertising Terms and
Conditions. In the absence of such signed, written
agreement, any and all advertising that You submit to AJC
for publication will be considered for publication and/or will
be published in accordance with these Rate Book Terms and
Conditions and the Advertising Terms and Conditions, which
together will constitute a binding agreement between You
and The Atlanta Journal-Constitution.
Commission
Retail rates are not agency commissionable. CAP rates are
agency commissionable. See the General rate card for CAP
rates.
Volume Agreements
A signed written agreement is required for volume discounts.
Agreements can be backdated to the first day of the month
in which they are issued. Revenue based annual agreements
must be dated the first day of the month in which the
first ad appears. Advertisers may choose to “Step-Up” or
“Step-Down” volume commitments, as described in the
Advertising Terms and Conditions.
Who Qualifies for Retail Rates
Retail advertising rates apply only to advertising done
by firms that sell to the public through one or more local
Georgia locations in the Atlanta CBSA which they own or
control. Retail rates do not apply to any advertising for which
the publisher has established or will establish other rates,
such as General or Classified. Notwithstanding anything
in this rate book to the contrary, advertising designated by
publisher for special classification categories is subject to
applicable rates as determined by the publisher. Please
contact Your AJC account executive for more information.
All advertising space is for the sole use of the Advertiser;
brokerage of space to third parties is strictly prohibited.
Simulating News Style
Any ad simulating news style must be labeled “Paid
Advertisement” in 7 point or larger font size. In ads 3
columns or larger, “paid advertisement” must appear 2 or
more times. The following fonts may not be used: Publico,
Boomer or Boomer Serif families. Body Copy must be Sans
Serif font. Ad must have at least a 1 point border.
Payment Policy
All rates are cash with order except where credit has been
approved in writing by AJC. Until credit is established, all
advertising will be paid at the open rate until a lower rate is
earned. Payment terms are as set forth in the Advertising
Terms and Conditions.
Amendments to Rate Book
AJC reserves the right to amend or revise the terms,
conditions, rates and any other provisions specified in this
rate book, including these Rate Book Terms and Conditions,
upon 30 days notice in writing. If such amendments or
revisions are to material terms and are not acceptable
to Advertiser, Advertiser may cancel any advertising
agreement(s) in place with AJC at the time of such
amendments or revisions by providing written notice of
cancellation to AJC within such 30-day period.
Discounts
Discounts are taken sequentially off the base cost (inches
x rate) of an ad; e.g., a second discount is taken off the
net cost after the first discount is deducted from the base.
Multiple discounts cannot be combined and taken as one.
Any questions regarding application of discounts should
be directed to Your AJC account executive or advertising
management.
40

ratebook - AJC Media

Transcription

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