Title goes here - Arizona Coyotes

Title goes here
Since arriving in Arizona in 1996, The Phoenix
Coyotes have become an integral part of the
sports and entertainment landscape in the
Valley of the Sun. We strive to provide our
loyal fans with world-class entertainment
while also providing our Corporate Partners
with customized multi-platform marketing
assets. We offer a diverse menu of
unique branding opportunities, both
traditional and new media vehicles,
print, retail promotions, hospitality and entertainment options which
can be combined to meet your goals and objectives.
Coyotes Corporate Partners utilize our fan avidity to connect with
target consumers to grow their
business. The added benefit of
reaching a diverse demographic
audience through the 125
annual sporting events, shows,
and events at Jobing.com Arena
makes a partnership with the
Coyotes a unique and powerful
marketing asset.
We look forward to developing a
long term beneficial partnership
with your company.
THE PHOENIX COYOTES
& JOBING.COM ARENA
Coyotes & Jobing.com Arena
Jobing.com Arena is Arizona’s Premier Sports
and entertainment venue. Jobing.com Arena
provides the ultimate fan experience with world
class clubs, suites and unmatched sight lines. This
state of the art facility provides superior acoustics
that rival those of much smaller performing arts
centers. National renown artists have publically
praise the acoustics of Jobing.com Arena. Since
its inception the building has landed over 50% of
the concert market share and in 2009 this number
has climbed to 60%!
Jobing.com Arena Alumni
Bon Jovi
Paul McCartney
Brittany Spears
The Eagles
U2
Fleetwood Mac
Neil Diamond
Metallica
• Awards: 2004 Pollstar Best New Concert Venue
• 2007 Phoenix Business Journal Book of Lists, Convention &
Meeting Sites in the Valley (#3)
• 2007 AZ Central Reader’s Choice Award for Best Concert
Venue
• 2007 Ranking Arizona Best Concert Venue
• 2008 Experience Arizona’s Editors Pick: Best Concert Venue
Kenny Chesney
Madonna
Elton John
Bruce Springsteen
The Rolling Stones
Tom Petty
Jonas Brothers
Van Halen
Justin Timberlake
• #1 Customer service venue in 2009 according to SMRI
(Sports Management Research Institute)
Andrea Bocelli
Jobing.com Arena targets 125-150 events per year and
has strategic alliances with the biggest names in the
entertainment industry. Jobing.com Arena has enjoyed
playing host to some of the biggest names in show business!
Celine Dion
Tim McGraw and Faith Hill
Hannah Montana
Just to name a few...
Phoenix Coyotes
• The 2008-09 campaign marked the Coyotes’ best season at Jobing.com
Arena since the building opened in 2003 as they posted a record of 2315-3 on home ice this season. The 23 wins at Jobing.com Arena tied for
the third most home victories in one season in franchise history and the
most since the 2001-02 season.
• Coyotes Captain Shane Doan recorded a career-high 31 goals and
finished with 31-42-73 while playing in all 82 games to lead the team
in scoring for the fifth consecutive season. In addition, Doan also
appeared in his second career All-Star Game; won the Elimination
Shoot Out at the NHL SuperSkills competition; became the franchise’s
all-time leader in game winning goals (44); took over sole possession of
second place on the club’s all-time games played list (965) and tied
for third place on the club’s all-time points list (623); became the third
player in franchise history to record nine consecutive 20-goal seasons
and registered back-to-back 70-point campaigns for the first time in his
career.
• Matthew Lombardi and Scottie Upshall were among the six players
acquired by the Coyotes at the March 4 trade deadline. In the 19
games following the deadline; only Shane Doan scored more points
(8-11-19) than Lombardi (5-11-16) and Upshall (8-5-13). Lombardi’s
46-points (14-32-46) on the season tied his career-high, while Upshall set
new career-highs in goals (15), assists (19) and points (34) this season. He
scored eight goals in 19 games with Phoenix after notching seven goals
in 55 games with Philadelphia to start the season. Petr Prucha, who was
acquired from the Rangers, collected 2-8-10 after joining the Coyotes to
rank fourth on the team in scoring during the final 19-game stretch.
• Zybnek Michalek led the NHL with 271 blocked shots this season while
appearing in all 82 games. In his first three seasons with the club (200506 to 2007-08), Michalek averaged 152 blocked shots per season, a
number it took him just 45 games to reach this season. Over the past
four seasons, only four players in the NHL have more blocked shots than
Michalek’s 725.
Demographic Summary
Of the 4 major professional sports teams in Arizona,
the Phoenix Coyotes have:
The highest % of College Graduates (19.5%)
The youngest average age (43.2 years old)
The Highest % fans with a HHI of $75K + (55.3%) & $100K +(34.3)
The Highest % of fans holding White Collar jobs +(58.5%)
The Highest % of fans with children in the household (47.5%)
Source: Scarborough 2009 Rel 1
In-Arena Branding
JOBING.COM ARENA DASHERBOARDS
Line-of-sight signage that exposes your brand to captive
audiences in attendance at home games, viewers of local
and national telecasts watching the Phoenix Coyotes and
opponents’ local broadcasts, as well as countless game
highlights following each game.
CONCOURSE SIGNS
Our wall mounted backlit advertising panels are located in
high traffic areas on both the main and upper concourses to
deliver maximum exposure with multiple impressions. These
concourse signs reach audiences attending the wide variety
of events that take place at Jobing.com Arena each year.
Concourse signs are available in various sizes and locations.
360 LED SIGNAGE
A visual billboard unlike any other, our all digital center
hung scoreboard along with 360 degrees of LED fascia
signage captivates fans and provides unlimited creative
opportunities for sponsor branding, sales messaging and
promotional offers.
Media
TELEVISION
The Phoenix Coyotes have retained the rights to twenty (20)
live Over The Air (OTA) Television broadcasts throughout
the NHL regular season. These exciting live broadcasts are
featured on AZ TV (KAZT-TV).
AZ TV provides powerful syndicated product which
demographically matches the Phoenix Coyotes fan-base and provides a
strong lead-in into the game broadcast. AZ TV provides a broad state-wide
reach, servicing over 1.8 million homes.
RADIO
Phoenix Coyotes Radio provides destination programming guaranteeing
separation from your competitors. Phoenix Coyotes Radio is a very effective
way to fully integrate your partnership and support other marketing and
promotional initiatives with the Phoenix Coyotes and Jobing.com Arena to
a very interested and highly desirable target audience.
Print
FULL AND HALF PAGE PROGRAM ADS
The Phoenix Coyotes publish a “playbill” style (5 ½” x 8”) game program. The
program features player profiles, editorials, and other first-hand information
relating to the Phoenix Coyotes and the NHL. The program is distributed free
of charge to all fans for all 41 Phoenix Coyotes regular season home games.
PHOENIX COYOTES YEARBOOK
The Official Phoenix Coyotes Yearbook is a high quality,
four (4) color, glossy publication that includes full
page color photos of all the players and coaches,
while featuring stories on the team. The Official
Phoenix Coyotes Yearbook is distributed
to all Luxury Suite and Premium Seat
Patrons complimentary, one (1)
time per year and is sold at the
Coyotes Den and
newsstands.
Web
PHOENIX COYOTES WEBSITE
PhoenixCoyotes.com provides Corporate Partners with unique opportunities
for exposure through elements such as interactive promotions, games,
special event calendar listings and continually updated team information.
The Phoenix Coyotes website receives approximately two (2) million page
views each month. In addition, the Phoenix Coyotes have a devoted email
fan base of over 70,000 which provides Corporate Partners the opportunity
to send exclusive offers directly to our fans!
Promotions
SECTION GIVEAWAYS
To energize the crowd, the Phoenix Coyotes create interactive contests and
giveaways during home games. During many games, individuals or entire
sections receive a gift courtesy of a Corporate Partner.
IN-ARENA PROMOTIONS
During every Phoenix Coyotes home game there are various in-arena
promotions implemented to create excitement for fans. In-arena, hockeythemed promotions can include quiz contests, true or false contests, and
other miscellaneous crowd-pleasing activities.
PROMOTIONAL GIVEAWAY ITEM
Your company would serve as the exclusive sponsor of a Phoenix Coyotes
Giveaway Item on mutually agreed upon date during the regular season.
On the date selected, all fans entering Jobing.com Arena would receive a
mutually agreed upon promotional item courtesy of your company. As the
sponsor of this event, your company logo would be prominently featured on
each item distributed. The Team will provide 2-3 weeks of media support (TV
/ radio / in-arena / etc) to highlight the Corporate Partnership.
ON-ICE PROMOTION
On-Ice Promotions are a great way to capture fans attention and keep
them entertained during intermissions. Contestants are drawn from the
crowd to participate in a variety of games ranging from sumo hockey to car
giveaways to bicycle races around the ice.
CEREMONIAL PUCK DROP
The opportunity to perform the Ceremonial Puck Drop before a Phoenix
Coyotes regular season home game provides Corporate Partners the
exclusive opportunity to actually be on the ice with Phoenix Coyotes and
Visiting Team Players just before the game starts!
Retail Promotions
Hospitality
SEASON TICKETS/GROUP TICKETS
Season Tickets and Group Tickets at Jobing.com Arena
allow fans to catch all their favorite regular season
Phoenix Coyotes home games.
Toyota Club Tickets – The Toyota Club is located
directly behind the team benches and directly
outside the Phoenix Coyotes Locker Room
providing Toyota Club members a “behind
the scenes view” that very few fans ever get
to experience. The Toyota Club also offers its
members all inclusive food and beverage.
Comerica Bank Club Tickets – The Coyotes
Club, located on the Club Level of Jobing.com
Arena, offers a luxurious atmosphere, spectacular
food and beverage and a number of first class
amenities.
LUXURY SUITES, LOGE BOXES & EXECUTIVE TABLES
(All Jobing.com Arena Events)
Treat yourself and your business associates to the best Jobing.com Arena has to offer, in
our Private Luxury Suites and Loge Boxes.
Luxury Suites are available in both twelve (12) and eighteen (18) person suites with
the opportunity to purchase up to eight (8) overflow tickets.
Loge Boxes are available for four (4) with the ability to purchase up to two (2)
overflows.
Executive Tables are available for four (4).
Contact
For more information on Corporate Partnerships contact
Judd Norris
Vice President of Corporate Partnerships
Phoenix Coyotes/Jobing.com Arena
6751 North Sunset Blvd., Suite 200
Glendale, AZ 85305
Office: 623-772-3283 • Fax: 623-872-2065
[email protected]