sponsorships


Dear
Sponsors
of
VARTECH
LATIN
AMERICA
2010:
We
would
like
to
thank
you
in
advance
for
your
sponsorship
of
VARTECH
LATIN
AMERICA
2010.
This
combination
conference
and
trade
show
unites
value‐added
resellers,
independent
software
providers,
manufacturers,
and
the
BlueStar
Latin
America
team.
It
also
enables
value‐
added
resellers
to
cultivate
rewarding
relationships
with
hardware
manufacturers
and
software
solution
providers.
Vendors
and
resellers
of
POS,
ADC,
Mobility,
RFID,
Digital
Signage,
and
Security
Technologies
can
take
advantage
of
one‐on‐one
product
demonstrations,
phenomenal
networking
opportunities,
and
new
educational
seminar
and
workshop
sessions
presented
by
vendors
and
industry
experts.
This
document
contains
the
sponsorships
available
for
VARTECH
LATIN
AMERICA
2010,
along
with
a
description
of
the
value‐adds
that
come
with
each
sponsorship,
including
workshop
involvement.
They
were
designed
to
create
additional
channels
in
which
to
extend
your
touch,
whether
it’s
with
those
you
meet
in
workshops,
with
contacts
you
encounter
on
the
CODEZONE
exhibit
floor
or
at
the
networking
events.
The
benefits
of
our
sponsorship
opportunities
will
be
noticeable
far
past
the
conclusion
of
VARTECH
LATIN
AMERICA
2010
as
they
continue
working
to
recruit
new
value‐added‐resellers
and
drive
incremental
new
business.
We
look
forward
to
helping
you
prepare
for
your
attendance
to
this
fantastic
conference.
Please
do
not
hesitate
to
call
our
Marketing
Communications
group
at
877‐519‐0850
ext
4227
with
any
questions
or
comments,
or
email
us
directly
at
[email protected]
or
[email protected]
Sincerely,
Mark
Fraker
Albert
Baranerra
VP
of
Marketing
President,
BlueStar
Latin
America
SPONSORSHIPS
PLATINUM
$20,000
BlueStar
Platinum
sponsors
enjoy
the
benefits
of
a
six
(6)
month‐long
marketing
campaign,
custom
product
and
branding
video,
and
maximum
exposure
to
both
attending
and
non‐
attending
BlueStar
Latin
America
resellers.
Platinum
sponsorships
are
built
to
deliver
maximum
ROI,
not
only
for
the
show
but
for
the
rest
of
2010.
• 6m
x
6m
exhibit
space
with
listing
in
a
highlighted
section
of
the
show
guide
• Company
logo
on
conference
website
with
hyperlink
to
vendor
home
page
• Receive
three
(3)
complimentary
registrations
for
the
conference
• Company
logo
included
in
conference
promotional
materials
• Post
show
list
of
conference
attendees
• 2
minute
video
created
at
exhibitor
booth
• Two
(2)
workshop
presentations
• Two
(2)
VAR
Newsletter
Banners
• Two
(2)
Press
Releases
• Three
(3)
Email
Campaigns
• Brand
promotion
in
VAR
Newsletter
(reaches
over
5,000
resellers)
• Brand
promotion
in
Internal
Newsletter
(includes
the
entire
BlueStar
Latin
America
sales
team)
• One
(1)
Advertising
on
an
initiative
site
of
choice
• One
(1)
Full
page
color
ad
placed
in
show
guide
• Company
logo
on
event
signage
• Brand
placement
opportunity
inside
show
bag
Initiative
Sites
Include:
‐ ADC
‐ Mobility
‐ RFID
‐ Digital
Signage
‐ POS
‐ Security
GOLD
$10,000
BlueStar
Gold
sponsors
enjoy
the
benefits
of
a
three
(3)
month‐long
marketing
campaign
and
maximum
exposure
to
attending
BlueStar
Latin
America
resellers.
Gold
sponsorships
are
built
for
value
and
deliver
maximum
ROI,
not
only
for
the
show
but
for
the
rest
of
2010.
• 3m
x
3m
exhibit
space
with
listing
in
a
highlighted
sections
of
the
show
guide
• Company
logo
on
conference
website
with
link
to
microsite
• Receive
two
(2)
complimentary
registrations
for
the
conference
• Company
logo
included
in
conference
promotional
materials
• Post
show
list
of
conference
attendees
• 2
minute
video
created
at
exhibitor
booth
• Two
(2)
workshop
presentations
• One
(1)
VAR
Newsletter
Banner
• One
(1)
Press
Release
• One
(1)
Email
Blast
• One
(1)
Full
page
color
ad
placed
in
show
guide
• Brand
placement
opportunity
inside
show
bag
Silver
$5,000
BlueStar
Silver
sponsors
enjoy
the
benefits
of
a
one
(1)
month‐long
marketing
campaign
and
maximum
exposure
to
attending
BlueStar
resellers.
Silver
sponsorships
are
built
for
value
and
deliver
maximum
ROI,
not
only
for
the
show
but
for
the
rest
of
2010.
• 3m
x
3m
exhibit
space
with
listing
in
the
exhibitor
section
of
show
guide
• Company
logo
on
conference
website
with
link
to
microsite
• Receive
one
(1)
complimentary
registration
for
the
conference
• Company
logo
included
on
conference
promotional
materials
• Post
show
list
of
conference
attendees
• One
(1)
workshop
presentation
• One
(1)
Advertisement
on
one
initiative
site
of
choice
• Company
logo
on
event
signage
ISV’s
Only
$2,500
• Booth
Only
• 3m
x
3m
exhibit
space
with
listing
in
the
exhibitor
section
of
show
guide
• Only
available
to
ISV’s
and
software
partners
• Receive
one
(1)
complimentary
registration
for
the
conference
VARTECH
Extras
Exhibitor
Pass
$500
• Access
to
all
Vartech
LATAM
activities
• Meals
and
beverages
(excluding
hotel
stay)
Show
Guide
Promotion
$1,000
• Additional
full
page
VARTECH
LATIN
AMERICA
2010
show
guide
promotion
may
be
purchased.
The
advertisements
are
available
in
full
color
for
$1,000.00
per
advertisement.
*
Ad
must
be
provided
by
Vendor
Show
Guide
$4,000
• Two
(2)
page
promo
spread
in
show
guide
• One
(1)
editorial
page
in
show
guide
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
Show
Guide
VENDOR
Viewpoint
$1,295
• Three
(3)
page
sponsored
section
provided
by
Vendor.
Can
be
a
product,
brand,
or
thought
leadership
article.
Black
and
white
text
only.
1‐Month
Marketing
Campaign
(Within
60
days
following
VARTECH
Latin
America)
$1,500
• One
(1)
Email
Blast
• One
(1)
Press
Release
• One
(1)
Advertisement
on
one
initiative
site
of
choice
3‐Month
Marketing
Campaign
(Within
60
days
following
VARTECH
Latin
America)
$3,000
• 2
minute
video
created
at
exhibitor
booth
• One
(1)
LA
VAR
Newsletter
Banner
• One
(1)
Press
Release
• One
(1)
Email
Blast
VARTECH
Extras
(continued)
Vendor
Promotion
Video
$1,850
• 2‐minute
video
produced
at
your
booth
in
CodeZone.
Filmed
outside
of
CodeZone
hours.
Video
hosted
on
microsite
for
one
year
and
available
for
additional
use.
Video
can
be
your
choice
of
speeds
and
feeds,
product
announcement,
promotion,
and
etc
Lanyard
$5,000
• Branding
placed
on
lanyard
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
Bag
$8,000
• Company
logo
on
conference
bags
distributed
to
all
conference
attendees
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
Brand
Placement
–
Show
Bag
SWAG
$1,000
• Placement
of
your
swag
in
show
bag
Reseller/Vendor
Meetings
$3,000
• Vendor
meeting
for
select
resellers
or
technical
training
• Scheduled
&
advertized
on
Vartech
website
and
Show
Guide
• Speaking
engagement
in
front
of
pre‐registered
VARs
• Sponsorship
endorsed
on
sign
in
a
prominent
location
• Signage
to
reseller
/vendor
meeting
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
• Includes
sponsorship
of
reseller
meeting
refreshments
(Food
service
available
upon
request)
*
Vendor
is
responsible
for
recruiting
of
attendees
Access
to
presenting
in
a
Workshop
(Must
be
an
exhibitor)
$2,000
• 15
minute
presentation
in
one
workshop
of
choice
VARTECH
Extras
(continued)
Workshop
Refreshments
$2,500
• Sponsorship
endorsed
on
sign
in
a
prominent
location
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
VARTECH
Shuttle
$5,000
• Vendor
promotional
video
in
bus
• Company
logo
on
event
signage
and
bus
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
Keynote
Speaker
$15,000
• Exclusive
Keynote
sponsor
• Brief
welcome
and
introduction
of
the
Keynote
Speaker
• Company
logo
on
event
signage
and
displayed
on
screen
during
breakfast
• Promotional
item
or
flyer
may
be
distributed
during
the
breakfast
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
• Receive
one
(1)
additional
workshop
sponsorship
CodeZone
$15,000
• Sponsorship
endorsed
on
sign
in
a
prominent
location
entering
exhibit
hall
and
throughout
the
hotel
• Receive
two
(2)
additional
complimentary
registrations
for
the
conference
• One
(1)
Full
page
ad
in
show
guide
CodeZone
Hors
d’ouevres
$5,000
(2
available)
• Sponsorship
endorsed
on
sign
in
a
prominent
location
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
Opening
Monday
Evening
Event
$15,000
(1
available
@
$15,000)
• Sponsorship
endorsed
on
sign
in
a
prominent
location
• Receive
two
(2)
additional
complimentary
registrations
for
the
conference
• Speak
to
the
attendees
VARTECH
Extras
(continued)
2nd
Night
Event
$15,000
(1
available
@
$15,000)
• Sponsorship
endorsed
on
sign
in
a
prominent
location
• Receive
two
(2)
additional
complimentary
registrations
for
the
conference
• Speak
to
the
attendees
WorldCup
Lunch
$6,000
(3
available)
• Company
logo
on
all
event
signage
and
displayed
on
screen
during
lunch
• Promotional
item
or
flyer
may
be
distributed
during
the
lunch
• Receive
one
(1)
additional
complimentary
registration
for
the
conference
• Staff
in
your
supplied
shirts
VARTECH
WORKSHOPS
ADC
Marketing
Build
an
effective
marketing
campaign
for
ADC
The
ADC
market,
although
mature,
still
offers
significant
growth
and
profit
opportunities
for
the
channel.
This
workshop
is
designed
to
provide
value‐added
resellers
with
ADC
solutions
for
such
markets
as
Field
Sales,
Field
Service,
Public
Safety,
Route
Accounting,
and
Utilities.
This
workshop
will
feature
hardware
vendors
and
software
developers
who
cater
to
vertical
markets
that
can
benefit
from
the
use
of
ADC
(Automatic
Data
Capture)
technology.
Resellers
will
be
shown
how
to
reap
the
rewards
of
new
technology
refreshes
through
partnerships
with
certified
Independent
Software
Vendors
(ISVs).
All
workshop
attendees
will
be
given
the
opportunity
to
learn
how
to
expand
their
business
using
BlueStar’s
FUSION
prospect
generation
toolset.
Digital
Signage
Marketing
Build
an
effective
marketing
campaign
for
Digital
Signage
It’s
no
secret
that
Digital
Signage
is
changing
the
way
we
go‐to‐market.
As
more
and
more
retailers
replace
dated,
static
advertising
with
digital
technologies,
they
are
beginning
to
reach
across
more
reseller
channels
and
vertical
markets.
We
believe
the
big
winners
in
this
rapidly
growing
industry
will
be
retail
and
hospitality.
This
includes
knowledgeable
channel
partners
who
are
prepared
to
use
Digital
Signage
solutions
to
increase
efficiencies,
control
costs,
and
boost
ROI
while
broadening
their
sales
and
marketing
reach.
Effective
digital
advertising
and
communications
will
improve
the
customer
shopping
experience
while
making
costs
to
sales
and
marketing
budgets
more
predictable.
It
also
gives
end‐users
the
ability
to
reach
a
broader
audience,
with
a
more
creative,
professional,
and
timely
message.
All
workshop
attendees
will
be
given
the
opportunity
to
learn
how
to
expand
their
business
using
BlueStar’s
FUSION
prospect
generation
toolset.
Point
of
Sale
Marketing
Build
an
effective
marketing
campaign
for
Point
of
Sale
To
successfully
navigate
the
challenges
of
today’s
economic
environment
and
be
competitive
in
this
highly
competitive
market,
retailers
and
restaurateurs
will
need
solutions
that
not
only
increase
their
productivity
and
efficiency,
but
also
decrease
costs.
This
workshop
is
designed
for
value‐added
resellers
who
currently
sell
Point
of
Sale
solutions
in
either
the
Retail
or
Hospitality
space.
During
this
workshop,
experts
from
leading
hardware
manufacturers
and
software
developers
will
examine
the
state
of
this
unique
vertical.
Attendees
will
be
exposed
to
the
newest
technology
used
by
today’s
top
tier
retailers
and
hospitality
experts.
This
technology
covers
multiple
areas
including
back
office,
front‐of‐house,
in‐store
marketing
and
mobility.
These
solutions
will
allow
even
the
smallest
retailers
and
resellers
to
stay
competitive
within
a
changing
marketplace.
All
workshop
attendees
will
be
given
the
opportunity
to
learn
how
to
expand
their
business
using
BlueStar’s
FUSION
prospect
generation
toolset.
Mobility
Marketing
Build
an
effective
marketing
campaign
for
Mobility
In
order
to
streamline
and
optimize
their
operations,
today’s
enterprises
are
increasingly
seeking
tools
that
empower
their
mobile
workforce,
increase
productivity,
and
improve
customer
service.
This
workshop
is
designed
to
inform
value‐added
resellers
of
solutions
that
allow
mobile
workers
to
interact
with
back‐office
systems,
share
critical
customer
data,
and
maintain
orders,
assets,
and
inventory.
By
attending
this
workshop,
resellers
within
such
segments
as
Field
Service,
Healthcare,
Transportation
&
Logistics,
and
Inspection
&
Asset
Tracking
will
learn
how
BlueStar
and
its
best‐of‐breed
hardware
and
software
partners
can
help
them
take
advantage
of
this
new
growth
opportunity.
All
workshop
attendees
will
be
given
the
opportunity
to
learn
how
to
expand
their
business
using
BlueStar’s
FUSION
prospect
generation
toolset.
How
and
Where
to
Sell,
Market,
and
Justify
RFID
Technology
Learn
how
to
create
an
RFID
Solution
Join
BlueStar,
their
RFID
vendors
and
Solution
providers
for
a
series
of
one
hour
seminars
highlighting
today’s
hottest
products
in
the
RFID
market.
BlueStar
is
your
source
for
the
industry’s
leading
UHF
GEN2
tags
and
readers
now
featuring
3G
and
4G
RFID.
Our
industry
experts
will
show
VARs
and
Integrators
how
these
rapid
advancements
in
technology
will
drive
success
in
Healthcare,
Supply
Chain,
Asset
Management,
and
Security
solutions.
Learn
about
the
latest
reader/writer
and
tagging
devices
for
pallets,
returnable
bins,
windshield
tags,
metal
and
people
and
the
performance
improvements
of
readers
and
tag
IC’s.
BlueStar’s
RFID
team
will
equip
you
with
the
knowledge
to
identify
the
opportunity
and
offer
the
most
effective
solution
to
maximize
your
customers
ROI.
All
workshop
attendees
will
be
given
the
opportunity
to
learn
how
to
expand
their
businesses
using
BlueStar’s
FUSION
program
which
allows
VARs
to
easily
create
Sales
Books,
email
blasts,
telemarketing
scripts,
and
electronic
solution
flipbooks
with
the
purpose
of
educating
and
informing
prospects
of
their
core
competencies
and
solution
offerings.
Government
and
Healthcare
Marketing
Build
an
effective
marketing
campaign
for
Government
&
Healthcare
In
this
workshop
you
will
see
and
learn
about
the
products
and
solutions
that
will
help
you
move
forward
in
this
still
new
and
fast
growing
vertical.
Research
analysis
from
Gardner,
estimates
that
that
by
next
year
half
of
all
enterprises
will
have
migrated
away
from
single
siloed
applications
to
bundling
multiple
applications.
The
rising
cost
of
healthcare
is
creating
a
need
for
the
products
and
technologies
you
will
find
in
this
workshop.
All
workshop
attendees
will
be
given
the
opportunity
to
learn
how
to
expand
their
businesses
using
BlueStar’s
FUSION
program
which
allows
VARs
to
easily
create
Sales
Books,
email
blasts,
telemarketing
scripts,
and
electronic
solution
flipbooks
with
the
purpose
of
educating
and
informing
prospects
of
their
core
competencies
and
solution
offerings.
ID
&
Security
Marketing
Build
an
effective
marketing
campaign
for
ID
&
Security
This
workshop
ID&
Security
vendors
and
Solution
providers
will
provide
you
one
hour
seminars
highlighting
today’s
hottest
products
in
the
ID&
Security
market.
Vartech
Cancun
will
be
the
first
event
where
you
will
be
able
to
meet
Vars,
ISV’s,
and
Integrators
from
many
companies,
for
an
unique
experience.
Industry
experts
will
show
VARs
and
Integrators
how
these
rapid
advancements
in
technology
will
drive
success
in
Security
solutions.
Learn
about
the
latest
ID
&
Security’s
Products
and
solutions
(Card
Printers/encoders,
Biometrics,
Access
control,
Time
attendance,
RFID,
visitor
management,
Customer
Loyalty
..).
All
workshop
attendees
will
be
given
the
opportunity
to
learn
how
to
expand
their
businesses
using
BlueStar’s
FUSION
program
which
allows
VARs
to
easily
create
Sales
Books,
email
blasts,
telemarketing
scripts,
and
electronic
solution
flipbooks
with
the
purpose
of
educating
and
informing
prospects
of
their
core
competencies
and
solution
offerings.
Create
Your
Own
Corporate
Video
Talking
Head
–
Corporate
Video
Creation
It’s
no
surprise
that
video
is
currently
one
of
the
hottest
digital
mediums.
Almost
every
website
has
a
standard
“about
us”
page.
With
only
seconds
to
capture
a
prospects
attention,
video
allows
you
to,
not
only
keep
the
prospect
on
your
site
longer,
but
to
project
your
message
with
passion
and
feeling.
It
is
your
chance
to
interactively
showcase
your
company’s
core
competencies,
value
proposition
and
capabilities,
and
mission
statement.
In
this
workshop,
attendees
will
work
with
a
BlueStar
production
crew
to
create
a
corporate
“talking
head”
video
including
script
development,
areas
of
focus,
production,
and
finished
video.
BlueStar’s
marketing
group
will
provide
post‐production
website
support,
and
the
video
will
be
hosted
on
a
smart
landing
page
for
12
months.
BlueStar
will
provide
the
company
name
and
phone
number
of
each
visitor
to
the
smart
landing
page.
All
workshop
attendees
will
receive
a
finished
corporate
marketing
video.
Note:
There
is
a
maximum
of
twenty
attendees
for
this
workshop.