graphic standards manual

Transcription

2012 EDITION
GRAPHIC STANDARDS MANUAL
BETA THETA PI / 2013
02
BETA THETA PI
03
BETA THETA PI
CONTENTS
04
INTRODUCTION
07
BRAND & STANDARDS
08
BRAND POSITION
09
IDENTITIES
28
STATIONERY
31
TYPOGRAPHY
34
BETA CLASSICS
38
COLOR PALETTES
48
DIGITAL MEDIA
53
CUSTOM DESIGNS
55
CONTACTS
04
BETA THETA PI
INTRODUCTION
In an effort to provide a viable resource that’s intended to assist members, volunteers,
designers and licensed vendors to help manage and implement
Beta Theta Pi’s brand identity, the Beta Theta Pi Foundation and Administrative Office has
compiled this graphic standards manual.
This manual outlines the primary visual elements of Beta’s brand identity and provides
basic instructions for the successful execution of the identity across a myriad of platforms
and mediums.
It should also be noted that, like the Fraternity, Beta’s brand identity will evolve over time.
These guidelines and brand elements are regularly reviewed and assessed to determine
if changes are needed. Please check the General Fraternity website at www.betathetapi.
org to ensure you have the most up-to-date version of this manual.
Please note that all other visual elements not appearing in this manual have been retired
and should not be used under any circumstances.
If you have any questions beyond what is covered in this manual, please contact the
Communication Department at the Beta Theta Pi Foundation and Administrative Office
at 800.800.BETA (2382).
MISSION
To develop men of principle for a principled life.
VISION
Every member will live Beta Theta Pi’s values.
CORE VALUES
Mutual Assistance
Betas believe that men are mutually obligated to help others in the
honorable labors and aspirations of life.
Intellectual Growth
Betas are devoted to continually cultivating their minds, including high
standards of academic achievement.
Trust
Betas develop absolute faith and confidence in one another by being
true to themselves and others.
Responsible Conduct
Betas choose to act responsibly, weighing the consequences of their
actions on themselves and those around them.
Integrity
Betas preserve their character by doing what is morally right and
demanding the same from their brothers.
05
BETA THETA PI
06
BETA THETA PI
07
BETA THETA PI
BRAND
A “brand” is an intangible collection of perceptions that exist in people’s minds. A brand is not
simply a logo, a color scheme, a mission and vision statement or a strategic plan developed in a
board meeting. A brand is not a rule book, advertising campaign or a simplified listing of attributes.
A brand is every association and experience, active and intentional. It is how people think and
feel about something. In our case, it is how people think and feel about a fraternity. It is the
awareness and relevance of Beta Theta Pi in the minds of students, alumni, university faculty and
the community at large. A brand is not only built through effective communications or appealing
graphic identities, but through the total experience that it offers. This graphic identity system is
simply a reflection of our brand.
STANDARDS
Consistency is key to successfully conveying the Beta Theta Pi brand to the rest of the world.
A strong and consistent graphic identity system helps shape the way constituents view our
Fraternity, both now and in the future. An effective graphic identity system begins with this
Graphic Standards Manual. This manual will help differentiate the Beta Theta Pi brand from
other organizations, student groups and campus clubs by helping us clearly define Beta Theta Pi
visually and maintain the consistency necessary for effective communication to the public.
08
BETA THETA PI
BRAND POSITION
The following statement is Beta Theta Pi’s brand position statement. It was created after a
lengthy qualitative and quantitative research study and summarizes the essence of the
BetaTheta Pi brand.Please note that this statement, which encapsulates the Beta experience, serves as
an internal reference to guide marketing communications and should not appear
on outward facing materials.
With a history of more than 173 years, Beta Theta Pi is a leading,
internationally recognized Fraternity that challenges itself to become
a new paradigm among college fraternities by seeking to develop
men of principle for a principled life who live out our core values of mutual
assistance, intellectual growth, trust, responsible conduct and integrity.
This statement is informed by the following tonal words that reflect the
personality of Beta:
BrotherhoodGentlemen Established
Fidelity IntegrityHelpful
Friendship TrustworthyIntellectual
Leadership ResponsibleApproachable
Tradition ConfidentSupportive
09
BETA THETA PI
IDENTITIES
10
BETA THETA PI
VERTICAL IDENTITY
The vertical identity, as shown above, is the primary visual element for Beta Theta Pi’s brand
identity and must appear on all official Beta communications. It may not be modified in any way
(i.e., the colors must remain the same and the words “Men of Principle” may not be replaced with
Fraternity, a chapter or university name). However, the shield icon may be used as a standalone
element. This and the other identities shown in this manual are available in various electronic
formats appropriate to one’s usage needs at www.betathetapi.org.
11
BETA THETA PI
HORIZONTAL IDENTITY
FRATERNITY WORDMARK
Alternatively, the horizontal identity and wordmark may also be used. They are the secondary
and tertiary visual elements for Beta’s brand identity and may not be modified in any way
(i.e., the colors must remain the same, no iconic elements may be added to the wordmark
and the words “Men of Principle” may not be replaced with Fraternity, a chapter or university
name).The horizontal identity and wordmark are well suited for landscape formats or where
vertical space is limited.
12
BETA THETA PI
TWO-COLOR IDENTITY
Sometimes in print production, it is cost effective to use fewer colors than the four-color process
necessary to reproduce the identities on the previous page. The two-color identity is well suited
for screen printing on apparel items and on two- to three-color printed pieces. Additionally, some
low-end printers have difficulty in replicating the chrome and blue gradient in the main identity,
therefore using the two-color identity would be preferred.
13
BETA THETA PI
ONE-COLOR IDENTITIES
Positive Stamp
Inverted Stamp
The one color identities (positive stamp and inverted stamp) may be used in place of the full
color or two-color identities. The positive stamp in black may be used on solid white or other
light colored backgrounds. Whereas, the inverted stamp in white may be used on solid black or
dark colored backgrounds. It’s important to note that one may use either the positive stamp and
inverted stamp on some mid-range colors like red or royal blue. Regardless, it is important to
make certain that the text in the identity is completely legible on whichever background is used.
14
BETA THETA PI
DIGITAL MEDIA
The digital media icon to the left may be used on any social media network (including Facebook,
Twitter, LinkedIn, YouTube, Vimeo, etc). This icon may also be used as a favicon on web pages.
Alternatively, chapters have the option of using the icon on the right that’s personalized with their
chapter designation. Please contact the Administrative Office to obtain your chapter’s digital media
icon. Colonies, without a Greek letter designation, should use the general digital media icon. Do
not alter these designs or change the colors. For legibility reasons, do not use the chapter digital
media icon as a favicon.
15
BETA THETA PI
WHITE SPACE
All of Beta’s brand identities should have some “white space” or breathing room surrounding
the identity so that it does not feel too crowed or busy. If one takes the letter “B” from “Beta” and
positions it around the maximum extent of the graphical and textual elements of the identity, this
will provide a general idea of how much space should be around the brand identity. The size of
the “B” should be relative to the size of “Beta Theta Pi” on the identity.
16
BETA THETA PI
FOUNDATION IDENTITY
The Beta Theta Pi Foundation identity, as shown above, is the primary visual element for the
Foundation and must appear on all official Foundation communications. It may not be modified in
any way (i.e., the colors must remain the same and the words “Foundation” may not be replaced
with any other text). However, the shield icon may be used as a standalone element. This and the
other Foundation identities shown in this manual are intended for Foundation staff only. Limited
exceptions may apply, please contact the Director of Brand Management
for more information.
17
BETA THETA PI
HORIZONTAL IDENTITY
FOUNDATION WORDMARK
Alternatively, the horizontal identity and wordmark may also be used. They are the secondary and
tertiary visual elements for the Foundation identity and may not be modified in any way (i.e., the
colors must remain the same, no iconic elements may be added to the wordmark and the words
“Foundation” may not be replaced with other text).The horizontal identity and wordmark are well
suited for landscape formats or where vertical space is limited.
18
BETA THETA PI
TWO-COLOR IDENTITY
Sometimes in print production, it is cost effective to use fewer colors than the four-color process
necessary to reproduce the identities on the previous page. The two-color identity is well suited for
two- to three-color printed pieces. Additionally, some low-end printers have difficulty in replicating
the chrome and blue gradient in the main Foundation identity, therefore using the two-color
identity would be preferred.
19
BETA THETA PI
ONE-COLOR IDENTITIES
Positive Stamp
Inverted Stamp
The one color identities (positive stamp and inverted stamp) may be used in place of the full
color or two-color identities. The positive stamp in black may be used on solid white or other
light colored backgrounds. Whereas, the inverted stamp in white may be used on solid black or
dark colored backgrounds. It’s important to note that one may use either the positive stamp and
inverted stamp on some mid-range colors like red or royal blue. Regardless, it is important to
make certain that the text in the identity is completely legible on whichever background is used.
20
BETA THETA PI
UNACCEPTABLE USES
It is extremely important for brand success that the Beta Theta Pi brand identity, Foundation
marks, program logos and other graphic elements be displayed correctly. This includes always
using the correct typefaces and the correct relative positioning and size of all graphical elements.
The examples on this and the following pages illustrate unacceptable displays.
1. Do not distort any portion of the identity.
2. Do not crop any portion of the identity.
3. Do not tilt the identity.
Example 1
4. Do not rotate the identity.
5. Do not rearrange components in the identity.
6. Do not alter the alignment of any component
in the identity.
7. Do not flip the dragon so that it faces to the right.
8. Do not change the color of the identity.
9. Do not replace “Men of Principle” with a
university name. To do so would infringe
upon the rights of that academic institution.
10. Do not replace “Men of Principle” with a
chapter name. Listing a chapter designation
does not help to advance Beta’s unified brand.
Example 2
21
BETA THETA PI
Example 3
Example 4
Example 5
Example 6
Example 7
Example 8
Example 9
Example 10
22
BETA THETA PI
EVENT IDENTITIES
The Beta Theta Pi Fraternity and Foundation sponsors a number of events throughout the year
that support the mission, vision and core values of the Fraternity. The identities shown in this
section are available upon request for all chapters to use in their promotional materials.
23
BETA THETA PI
CONVENTION SYMPOSIUM
LEADERSHIP COLLEGE
WOODEN INSTITUTE
The primary color for the award-winning
Wooden Institute is Pantone® Plus Series
5473 or #197889 for HTML. Shown
above is the full color version (top), with
grayscale (center) and positive stamp
(bottom). The two-tone and inverted
stamp versions may also be used as well
(not shown).
The primary color for the Peter F. Greiner
Leadership College is Pantone® Plus Series
1595 or #E36307 for HTML. Shown above is
the full color version (top), with grayscale
(center) and positive stamp (bottom). The
two-tone and inverted stamp versions may
also be used as well (not shown).
The primary color for Convention
Symposium is Pantone® Plus Series 288 or
#163F8B for HTML. Shown above is the full
color version (top), with grayscale (center)
and positive stamp (bottom). The two-tone
and inverted stamp versions may also be
used as well (not shown).
24
BETA THETA PI
PRESIDENTS ACADEMY
CORNERSTONE HOUSING SUMMIT
The primary color for the Cornerstone Housing
Summit is Pantone® Plus Series 444 or #717C7D for
HTML. Shown above is the full color version (top),
with grayscale (center) and positive stamp (bottom).
The two-tone and inverted stamp versions may also
be used as well (not shown).
The primary color for the award-winning Miller
Nichols Chapter Presidents Leadership Academy
(CPLA) is Pantone® Plus Series 1788 or #C51315
for HTML. Shown above is the full color version (top),
with grayscale (center) and positive stamp (bottom).
The two-tone and inverted stamp versions may also
be used as well (not shown).
25
BETA THETA PI
KEYSTONE CONFERENCES
LEADERSHIP SUMMIT
The primary color for the award-winning Hugh E.
Stephenson Jr. Leadership Summit is Pantone® Plus
Series 513 or #8C1C82 for HTML.Shown above is the full
color version (top), with grayscale (center) and positive
stamp (bottom). The two-tone and inverted stamp
versions may also be used as well (not shown).
The primary color for the Keystone Regional Leadership
Conferences is Pantone® Plus Series 349 or #004519 for
HTML. Shown above is the full color version (top), with
grayscale (center) and positive stamp (bottom).The twotone and inverted stamp versions may also be used as
well (not shown).
26
BETA THETA PI
FOUNDATION PROGRAM IDENTITIES
In addition to the event identities, Beta Theta Pi sponsors a number of other key programs and
initiatives that support the mission, vision and core values of the Fraternity and Foundation.
These identities may not be distributed for general use by the public or membership.
27
BETA THETA PI
SUPPORT WEBSITES
Beta Theta Pi maintains and operates a supporting website called MyBeta at
my.betathetapi.org. MyBeta allows members and chapters to update contact information,
submit reports, update communication preferences and more. It also serves as a chapter and
member directory. Beta Spirit is Beta’s official online store and can be accessed at BetaSpirit.com.
28
BETA THETA PI
FRATERNITY LETTERHEAD
The Fraternity’s vertical identity
should be placed approximately 2/3
to 3/4 of an inch from the top of the
letter and aligned to the center. The
identity is not to exceed 2.5 inches
in width.
The body copy should have an inch
margin on either side of the letter
and justified to the left.
The return address is to be placed
approximately a half inch from the
bottom of the stationery. This line
is to be aligned to the center and
should include chapter designation;
University name; street address;
city, state/province, zip code;
chapter phone number; and the
chapter website URL or country (if
room permits). A vertical bar “ | ”
with two spaces before and after
each segment should be used as
separators. The text in this line
must be in 8 point Arial or Helvetica
regular type.
This stationery may be purchased
online at BetaSpirit.com.
29
BETA THETA PI
FRATERNITY ENVELOPE
The Fraternity’s horizontal identity is to placed at 1/3 of an inch margin from the top and left side
of the envelope. The identity is not to exceed 3 inches in length.
The address block is to be placed 1 inch to the right of the horizontal identity with a single line or
separator placed 1/8 of inch to the left of the address block. The text in the address block must
be in 8 point Arial or Helvetica regular type. The first line should include the chapter designation,
followed by “at” and the academic institution name. The second line will include the street address,
followed city, state/province and zip code on the third line. The fourth line may include either the
country, chapter phone number or chapter website URL.
The words “developing men of principle for a principled life” is to be placed at the bottom-right of
the envelope, with 1/3 inch margin. The type should be in Helvetica light at 24 points with leading
set to 21 points. All text is in lower case. This envelope, as well as other envelope options, can be
purchased online at BetaSpirit.com.
30
BETA THETA PI
BUSINESS CARD
The horizontal identity should be used on a business card with the format shown below and
should not exceed 2.25 inches in length. The identity should be placed 1/4 of an inch from the
top-center of the card. The name and title block is to be centered 3/4 on an inch from the top of
the card. The name is to be in 8 point Arial or Helvetica bold. Whereas the title should be in 6 point
Arial or Helvetica regular. The chapter name, school and address is to be placed to the left of the
card (justified left). All other contact information should be placed to the right of the card (justified
right). Contact information should be in 5 point Arial or Helvetica regular with 3/16 of inch margin.
This business card, as well as several other approved business cards, may be purchased on
BetaSpirit.com.
31
BETA THETA PI
TYPOGRAPHY
Two typefaces have been chosen to represent the Beta Theta Pi brand. These
typefaces are Friz Quadrata (serif) for headline text and Helvetica (sans serif)
for body copy.
While these two primary typefaces are highly recommended, there are two
alternative typefaces that may be used. We recommend Gotham (sans serif) for
headline text and Arial (sans serif) for body copy. However, all attempts should be
made to use Friz Quadrata and Helvetica.
Headlines should be set in all caps and utilize either Friz Quadrata Regular,
Helvetica Regular or Gotham Regular. The weight may vary based on the length
of the headline in relation to the layout. Do not use other typefaces in place of
what is outlined here.
Should one want to purchase these typefaces independently, they are available for
both Windows and Macintosh platforms and may be purchased from the following
websites, among other sources:
Friz Quadrata:
ITC or Linotype
www.itcfonts.com
www.linotype.com
Helvetica:
Linotype
www.linotype.com
Gotham:Arial:
Hoefler & Frere-Jones
Monotype Imaging
www.typeography.com www.fonts.com
32
BETA THETA PI
HEADLINE TEXT
FRIZ QUADRATA
Regular
GOTHAM
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Bold
*Do not use italics with this typeface.
Book
Medium
Bold
33
BETA THETA PI
BODY COPY
Oblique
Bold
Bold Oblique
Light
Book
Medium
Bold
GOTHAM
HELVETICAARIAL
Regular or Roman
Light
Book
Medium
Bold
34
BETA THETA PI
BETA CLASSICS
FRATERNITY COAT OF ARMS
FRATERNITY GREAT SEAL
The Fraternity’s Great Seal was
adopted in 1897, thanks to the design
of John I. Covington, Miami 1870. Its
design consists of the Coat of Arms
supported by two rose springs, which
are encircled by the words: “THE
GREAT SEAL OF BETA THETA PI —
1839.” It is primarily used on charters
and other official documents
of the General Fraternity.
The Beta Theta Pi Coat of Arms was
adopted in 1897, thanks to the design
of George M. Chandler, Michigan
1898. The Coat of Arms may be
used on internal communications
(i.e., member to member), collegiate
apparel items, individual recognition
awards and certificates.
35
BETA THETA PI
BETA THETA PI FLAG
FRATERNITY CREST
The Fraternity Crest, as shown
above, may be used on apparel items
and official Fraternity documents,
such as stationery or certificates.
Chapters may use this form, the
outline form or silhouette form (not
shown). Alternatively, it’s acceptable
to use this version with the dragon
seated on the “torse” (red and white
ribbon underneath the dragon) and
without the “torse” (not shown).
The Beta Theta Pi flag was designed
by George M. Chandler, Michigan
1898 and adopted in 1902. The flag
has three equal horizontal stripes
of blue, white and blue. The upper
blue stripe bears a single white fivepointed star; the lower blue stripe,
two similar stars, the three forming
an equilateral triangle about the Beta
crest (dragon) in red. In addition
to being used as an actual flag,
the design may also be placed on
apparel items, promotional products
and other types of ephemera. The
blue stripes use Pantone® Plus Series
295 and the crest is in Pantone® Plus
Series 7621. The Beta flag may be
downloaded from the Beta Theta Pi
website at www.betathetapi.org and
may not be altered in any way.
36
BETA THETA PI
BETA BADGE & PLEDGE PIN
Shown above are the Chandler badge (left), Kirby or President’s badge (center) and pledge pin (right).
Per the Code of BetaTheta Pi, Chapter XV, Seals and Emblems, Section 10, Use of Emblems:(a)The use of
all emblems of the fraternity (except the badge) shall be permitted on jewelry, stationery, novelties, and
wearing apparel. (b) No reproduction of the badge shall be used for any purpose except that the Board
of Trustees may, upon written application to it, approve specific and limited uses of such a reproduction.
If you would like to seek permission from the Board of Trustees, please contact the Director of Brand
Management at the Administrative Office.
37
BETA THETA PI
FRATERNITY GREEK LETTERS
In an effort to facilitate better brand recognition, one should always use the graphic identities with
Beta Theta Pi spelled out. Especially on printed and digital materials geared towards recruitment,
the campus community at large and all other non-Greek affiliated organizations and companies.
However, the Greek letters may be used on intramural athletic gear and apparel items specific to
the Greek lettered organizations. These letters, with Beta’s official typeface, may be downloaded
from the Beta Theta Pi website at www.betathetapi.org.
38
BETA THETA PI
COLOR PALETTES
39
BETA THETA PI
PRINT COLORS
Beta’s primary graphic identity colors for print are Pantone® Plus Series 294, Pantone® Plus
Series 2945, Pantone® Plus Series Process Blue, Pantone® Plus Series Cool Gray 1 and Pantone®
Plus Series 7621. Equivalent color formulas for digital media are provided on pages 19 and 20.
PANTONE®
PANTONE®
2945
PANTONE®
PROCESS
BLUE
PANTONE®
COOL
GRAY 1
PANTONE®
CMYK
CMYK
C100 M53 Y2 K16
CMYK
CMYK
C100 M69 Y7 K30
C100 M13 Y1 K2
C4 M2 Y4 K8
CMYK
RGB
RGB
RGB
RGB
294
R0 G47 B108
R0 G76 B151
R0 G133 B202
R217 G217 B214
7621
C0 M98 Y91 K30
RGB
R171 G35 B40
This supplementary set of gray colors has been selected to complement the primary color palette.
The colors shown to the right are the delicate shades of pink and blue and should not be used
with the primary palette.
PANTONE®
BLACK 6
PANTONE®
COOL
GRAY 10
PANTONE®
COOL
GRAY 8
PANTONE®
COOL
GRAY 5
PANTONE®
COOL
GRAY 3
PANTONE®
PANTONE®
CMYK
CMYK
CMYK
C100 M13 Y1 K2
CMYK
CMYK
CMYK
CMYK
C100 M53 Y2 K16
RGB
RGB
RGB
RGB
RGB
RGB
C100 M69 Y7 K30
RGB
R0 G47 B108
R0 G76 B151
R0 G133 B202
C4 M2 Y4 K8
R217 G217 B214
C0 M98 Y91 K30
R171 G35 B40
210
C0 M45 Y4 K0
R249 G159 B201
277
C35 M9 Y0 K0
R171 G202 B233
40
BETA THETA PI
DIGITAL COLORS
Beta’s primary graphic identity colors for digital media are Deep Phthalo Blue (#00062D),
Sapphire Blue (#003287), Azure Blue (#006DC8), Timberwolf Gray (#D9D9D9) and Firebrick Red
(#992013). Equivalent color formulas for print media may be found on pages 17 and 18.
DEEP PHTHALO
BLUE
SAPPHIRE
BLUE
AZURE
BLUE
TIMBERWOLF
FIREBRICK
RED
RGB
RGB
RGB
RGB
RGB
HTML
HTML
HTML
HTML
HTML
R0 G6 B45
00062D
R0 G50 B135
003287
R0 G109 B200
006DC8
R217 G217 B217
D9D9D9
R153 G32 B19
992013
This supplementary set of gray colors has been selected to complement the primary color palette.
The colors shown to the right are the delicate shades of pink and blue and should not be used
with the primary palette.
BLACK
GUNMETAL
GRAY
TAUPE
GRAY
ARGOS
GRAY
SILVER
GRAY
PANTONE®
PANTONE®
RGB
RGB
R51 G51 B51
RGB
RGB
RGB
RGB
RGB
R0 G0 B0
HTML
HTML
HTML
HTML
HTML
HTML
HTML
000000
333333
R102 G102 B102
666666
R153 G153 B153
999999
R188 G188 B188
BCBCBC
210
R249 G159 B201
F99FC9
277
R171 G202 B233
ABCAE9
41
BETA THETA PI
ACCEPTABLE COLOR COMBINATIONS
The following pages lists acceptable color combinations. Below are the best combinations for
the vertical identity. The next page shows the best color combinations for the horizontal identity.
Unless specified otherwise, do not deviate from what is shown here. Color combinations are
specific to identity type and background.
Top Left
Vertical Identity
Background: White or #FFFFFF
Top Right
White Wordmark
Background: PANTONE Cool Gray 10
or Gunmetal Gray #333333
Middle Left
Vertical Identity
or Timberwolf #D9D9D6
Middle Right
White Wordmark
Background: PANTONE 2945
or Sapphire Blue #003287
Bottom Left
Vertical Identity
or Silver Gray #BCBCBC
Bottom Right
White Wordmark
or Deep Phthalo Blue #00062D
42
BETA THETA PI
Top Left
Horizontal or Vertical Identity
Top Right
White Wordmark
Background: PANTONE Process Blue
or Azure Blue #006DC8
Middle Left
Horizontal Identity
Middle Right
White Wordmark
Bottom Left
Horizontal Identity
Bottom Right
White Wordmark
43
BETA THETA PI
Top Left
Two-Tone Vertical or Horizontal Identity
Top Right
with White Wordmark
Middle Left
Middle Right
with White Wordmark
Bottom Left
Bottom Right
with White Wordmark
44
BETA THETA PI
Top Left
Fraternity Wordmark
Top Right
White Wordmark
Upper Middle Left
Fraternity Wordmark
Upper Middle Right
White Wordmark
Lower Middle Left
White Wordmark
or Taupe Gray #666666
Lower Middle Right
White Wordmark
Background: PANTONE Black 6
or Black #000000
White Wordmark
or Gunmetal Gray #333333
White Wordmark
or Firebrick Red #992013
45
BETA THETA PI
Top Left
One-Tone Vertical or Horizontal Stamp
Inverted Background: PANTONE
Process Blue or Azure Blue #006DC8
Top Right
Inverted Background: PANTONE Cool
Gray 10 or Gunmetal Gray #333333
Middle Left
Inverted Background: PANTONE 2945
Middle Right
Inverted Background: PANTONE
Black 6or Black #000000
Bottom Left
Inverted
Bottom Right
Inverted
46
BETA THETA PI
Top Left
One-Tone Vertical or Horizontal
Stampwith PANTONE 2945 or
Sapphire Blue #003287
Top Right
One-Tone Vertical or Horizontal
Stamp with PANTONE 2945 or
Sapphire Blue #003287
Upper Middle Left
PANTONE Black 6 or Black #000000
Upper Middle Right
with PANTONE 294 or
Deep Phthalo Blue #00062D
Lower Middle Left
Lower Middle Right
with PANTONE 294 or
Bottom Left
Bottom Right
with PANTONE 294 or
47
BETA THETA PI
Top Left
Greek Letters: PANTONE 294
Top Right
Greek Letters: PANTONE Cool Gray 3
Upper Middle Left
Greek Letters: PANTONE Process Blue
Upper Middle Right
Greek Letters: White
or Taupe Gray #666666
Lower Middle Left
Lower Middle Right
Background: PANTONE Black 6
or Black #000000
Bottom Left
Bottom Right
48
BETA THETA PI
DIGITAL MEDIA
49
BETA THETA PI
SAMPLE
This example features the
horizontal identity with the
chapter designation and
academic institution name
in italics on the upper-right
hand side of the page.
50
BETA THETA PI
Here’s an example of a layout that utilizes the vertical identity with the chapter designation
and university name in a cell above the marquee image. This design uses Azure Blue (HTML
006DC8) as the accent color and the secondary colors from the digital color palette. Chapter
should feel free to use any of the other primary colors in the digital color palette.
This layout features the
horizontal stamp identity with
the chapter designation on one
line and the university name on
a second line. Both lines of text
are separated from the main
identity with a vertical line. This
page uses Azure Blue (HTML
006DC8) as the accent color
and the secondary colors from
the digital color palette. Feel
free to use the inverted stamp
identity on darker layouts.
51
BETA THETA PI
CHAPTER FACEBOOK PAGE
This Facebook page uses the chapter social media icon from the Administrative Office as the
profile picture. The cover picture features a photograph of the members with a semi-transparent
bar and the chapter designation with university name on a single line that’s aligned to center-right.
The text is in 14 point Helvetica light and bold. The cover picture dimensions are 850 px by 350
px. The bar is 850 px by 36 px.
52
BETA THETA PI
CHAPTER TWITTER ACCOUNT
Here’s an example of a chaper Twitter account using the proper Style Guide recommendations
regarding naming standards. In addtion, this layout utilizes the chapter social media icon from
the Administrative Office and a gray web 2.0 background that’s consistant with the General
Fraternity’s Twitter account. Furthermore, all links and hashtags are in Firebrick Red (HTML
992013). Chapters may wish to experiment with other colors within the digital color palette for
links, hashtags and web 2.0 backgrounds.
53
BETA THETA PI
CUSTOM DESIGNS
There are a number of licensed vendors that can facilitate the production of a custom design for
apparel items, printed materials and other ephemera products. This section outlines the approval
process for customized designs, inappropriate usage and the appeal process.
Licensed vendors have a contractual obligation to abide by Beta’s branding standards and have
expressed permission use our name, crest, letters, coat of arms, brand identities (logos) and other
insignia. Unlicensed vendors may be found guilty of infringing upon our rights if discovered to be
using any of Beta’s registered trademarks on their products. Therefore, it is incumbent upon all
members of Beta Theta Pi to only use licensed vendors that carry the “Official Licensed Product”
logos on their products and websites from www.greeklicensing.com.
Approval Process
1.
2.
3.
4.
5.
A member contacts a licensed vendor to create a customized product.
The licensed vendor develops a new design or accepts a design from the member.
The vendor submits the design to Affinity Marketing Consultants (AMC) for approval.
If the design meets Beta Theta Pi’s branding standards, then AMC approves the design.
If not, the design is submitted to the Administrative Office for review.
Unacceptable Usage
•
•
•
•
•
References to alcohol or drug use.
Sexual innuendo or the belittling/objectifying a particular group based on gender
or sexual orientation.
Demeaning any cultural segment based on religious affiliation, race, or socioeconomic status.
Manipulation or alteration of any Beta Theta Pi brand identity or insignia.
Infringement upon another brand’s graphic identities or trademarks.
Appeals
Contact the Director of Brand Management at 800.800.BETA to have a decision appealed.
54
BETA THETA PI
55
BETA THETA PI
CONTACTS
Staff, Volunteers and Friends of Beta
The Communications Department at the Beta Theta Pi Foundation and
Administrative Office is responsible for managing the Fraternity’s identity and is
available to respond to inquiries regarding its use. Feel free to contact the Director
of Brand Management below.
Beta Theta Pi Foundation & Administrative Office
c/o Communication Department, Director of Brand Management
5134 Bonham Road
Oxford, OH 45056
800.800.BETA (2382)
Trademark Licensing for Vendors
Affinity Marketing Consultants regulates the use of the Fraternity’s name and
identifying marks for the purposes of selling merchandise and other ephemeral
items. To become a license vendor, please visit greeklicensing.com or contact
Affinity Consultants below.
Affinity Marketing Consultants
3231-C Business Park Drive, #300
Vista, CA 92081
760.734.6764
Version: March 2013
Beta Theta Pi Foundation & Administrative Office | 5134 Bonham Road | PO Box 6277 | Oxford, Ohio 45056 | 800.800.2382 | www.betathetapi.org

graphic standards manual

Transcription

Similar documents

Erika Pope

KICKS AND GEAR RUNS THIS KICKS AND GEAR

GEAR Article_-_New_House_-Scholarship

Shaffer`s Goldrush - ADM Animal Nutrition

brochure

Serendipity - Hoffman Landscapes

beta theta chatta and news

Colour Planner – introducing discovery Autumn/Winter

! Casino Cruise Hilton Head

Furaffinity timeline