interviewed - XBIZ Digital

Transcription

SENSUALS
THE ESSENTIAL GUIDE TO INTIMACY PRODUCTS
SUMMER 2013 | WWW.XBIZ.COM
2
XBIZ SENSUALS
SUMMER 2013
SENSUALS
SUMMER 2013 | WWW.XBIZ.COM
Building Success
Talking Triumph
Intense Experience
HONEY’S PLACE OWNER
BONNIE FEINGOLD DISCUSSES
BUILDTHESTORE.COM
PAGE 36
STANDARD INNOVATION
CEO DANNY OSADCA TALKS
BRANDING, FUTURE
PAGE 54
CLUB CALEXOTICS SEXPERT
JAIYA REVIEWS INTENSITY
BY JOPEN
PAGE 60
XBIZ
SENSUALS
SPECIAL
FOCUS
B
IRMINGHAM, U.K. — News
broke last month that Sam
Taylor-Johnson will direct the
cinematic
adaptation of E.L. James’
erotic novel “Fifty
Shades of Grey,”
projected to release
in 2014; the hype
continues to boost
BDSM novelty sales
by leaps and bounds.
Taylor-Johnson
was selected for the
highly sought-after
position despite having previously produced only one featurelength title “Nowhere Boy” about John
Lennon’s youth.
Lust for
Literature
Exclusive Q&A With
Toronto-Based Indie
Erotic Author Eden
Baylee
See Page 50
LELO Calls
ITC Ruling a
‘Setback’
S
AN JOSE, Calif. —
LELO has responded to
the ruling by the U.S.
International Trade
Commission, which bans
the importation and sale of the
LELO Tiani and Tiani 2 in U.S.
territories.
PLEASE SEE ‘LELO,’ PAGE 82
QUICK INDEX
LETTER FROM THE EDITOR.......................... 6
CALENDAR ....................................................... 6
SPECIAL FOCUS STOCKING GUIDE......... 26
COLLECTION SPOTLIGHT ........................... 42
PLEASURE PRODUCT REVIEW ................. 46
ESSENTIAL NEWS........................................ 62
ESSENTIAL STOCKING GUIDE.................. 74
ESSENTIAL INDEX........................................ 88
ON THE SCENE .............................................. 90
‘Fifty Shades’
Director Named,
LoveHoney’s Official
Products Thrive
PLEASE SEE ‘JOHNSON,’ PAGE 80
Sexy
Solstice S
Good Vibrations
Launches Rebranded
Sexual Health
Outreach Workshops
Summer Sales Peak With
Skin-Baring Lingerie, Club Wear
Plus: Pleasure Product Debuts at ANME
Page 8
AN FRANCISCO – Good Vibrations announced its rebranded
outreach program, Good Vibrations
Sexual Health Outreach Workshops
(GVSHOW).
The company said the Workshops provide
answers to tough questions, present up-todate and accurate sex information, promote
pleasure exploration, and build community
dialogue on topics that are sometimes fraught
PLEASE SEE ‘VIBRATIONS,’ PAGE 86
Re-Making Magic ... 30
Bedroom Eyes ... 62
Maia’s Move ... 62
VIBRATEX MODERNIZES ICONIC
MAGIC WAND MASSAGER
XGEN NOW DISTRIBUTING
BACI FANTASY EYE MASKS
HONEY’S PLACE PICKS UP
MAIA TOYS FOR DISTRIBUTION
4
XBIZ SENSUALS
SUMMER 2013
SUMMER 2013
XBIZ SENSUALS
5
Letter
From the
Editor
Inside
This Issue:
SENSUALS
PRESIDENT & PUBLISHER
ALEC HELMY
ASSOCIATE PUBLISHER
SARA RAMIREZ
EXECUTIVE
EDITORIAL DIRECTOR
DON PARRET
S
ummer is upon us and with
the weather heating up,
clothes are coming off.
For the lingerie and apparel
marketplace, this season brings
new skin-baring designs for women
as well as men. In this issue, XBIZ
Sensuals surveyed a variety of
manufacturers to expose this year’s
hottest trends and found that while
bright, lively colors are all the
rage, black never goes out of style.
Trendy fashion designs that include
cut-outs and mesh are increasingly becoming more prominent in
lingerie and clubwear styles. With
bachelorette season currently in
full force, bridal-inspired lingerie
continues to be in demand.
On the pleasure products front,
the summer introduces a wealth
of new products with the ANME
Founders Show in Burbank, Calif.,
serving as the launch pad. This
year’s summer edition is slated to
deliver even more projected bestsellers with an expanded range of
exhibitors. XBIZ Sensuals contributing writer Tod Hunter interviewed
the Founders themselves for a look
back at the now-biannual event’s
humble beginnings. Additionally, a
slew of ANME exhibitors offered
a sneak peek at their upcoming
releases in our special summer
special focus, “Sexy’s Solstice.”
Also within our special focus on
summer trends, industry vet Kim
Airs uncovers the secrets to overcoming a summer sales slump for
adult retailers.
Rounding out the summer issue
of XBIZ Sensuals are profiles on
Icon Brands and Vibratex, as well as
spotlights on Pink Lipstick’s newest
collection of loungewear and the
Evil by RC collection of apparel. We
also review some edgy products
from Dr. Clockwork and JOPEN’s
Intensity in this issue.
Just prior to the publishing of
this issue of XBIZ Sensuals, XBIZ
announced the details surrounding
the 2014 XBIZ 360 slate of events.
In what will set a new standard for
adult industry trade events, XBIZ
announced plans for a complete
takeover of the extraordinary W
Hollywood Hotel — get excited!
Ariana Rodriguez
Editor
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XBIZ SENSUALS
EDITOR
ARIANA RODRIGUEZ
EXECUTIVE MANAGING EDITOR
DAN MILLER
CONTRIBUTING WRITERS
KIM AIRS
LYN BIMEY
ALEX GLASS
TOD HUNTER
JAIYA
54
Lounging Sexy
Pink Lipstick introduces new
collection of satin and lace adorned
loungewear for women “to look
great doing nothing.”
PAGE 32
38
ILS Recap
OVO Thrives
Spring’s showcase of top lingerie
and pleasure product brands
introduces new wave of innovative
designs.
PAGE 34
Building Success
Explore the features and functions
of BuildTheStore.com from Honey’s
Place, the distributor’s innovative
e-commerce platform solution.
PAGE 36
CHIEF FINANCIAL OFFICER
MIKE ABLE
The multiple design award-winning
line expands its reach into Canada,
gains popularity among consumers,
as well as industry personalities.
PAGE 42
SENIOR ART DIRECTOR
KEVIN SMITH
30
MEDIA PRODUCER
KRIS BERTRAND
EVENTS DIRECTOR
MOE HELMY
Asian Invasion
PROOFREADER
LYLA KATZ
Asia Adult B2B Expo and Conference
moves into new hall with expanded
exhibitor space and announces slate
of marketing seminars.
PAGE 56
TECHNOLOGY ADMINISTRATOR
DAVE SCHULTZ
ADMINISTRATIVE
COORDINATOR
LADY BEVEL
ESSENTIAL CALENDAR
JULY 13-15
ANME SHOW
Burbank, Calif.
The ANME Founders Show will
focus on creating an intimate event
for buyers and manufacturers to
meet and showcase the latest in
adult toys and novelties. There will
be more than 50 exhibitor booths for
the perfect setting to conduct business or connect with clients.
ANME.com
AUG. 29-31
ASIA ADULT EXPO
Macau, China
Asia Adult Expo is recognized as the
premier international adult expo and
it has set an international standard
for adult expo in Asia, attracting
global participants and record
attendance. It is an Asia showcase
combining trade and entertainment
oriented towards Greater China
and Asia.
AsiaAdultExpo.com
SUMMER 2013
SEPT. 23-25
INTERNATIONAL
LINGERIE SHOW
Las Vegas
Buyers come from all over the
world to attend the fall edition of the
International Lingerie Show. The
tone of the show leans to the sexy
and adult, although there are lines
offering daywear, intimate apparel,
normal sleepwear and loungewear.
LVLingerieShow.com
SEPT. 27-29
CATALYSTCON
WEST
Woodland Hills, Calif.
CatalystCon is a conference created
to inspire exceptional conversations
about sexuality. It is about reaching
out and stimulating those who attend
to create those important conversations in their own communities,
changing how we as a society think.
CatalystCon.com
SENIOR GRAPHIC DESIGNER
RICK BRENES
OCT. 17-20
VENUS
INTERNATIONAL FAIR
Berlin, Germany
Venus is an erotic trade fair with
more than 400 exhibitors representing all facets of the adult industry
from all over the globe and attendees from more than 60 countries.
Venus-Berlin.com
JAN. 22-25
XBIZ 360
Hollywood, Calif.
XBIZ will take over the extraordinary
W Hollywood Hotel for this unprecedented seven-event series that will
be the most exclusive, all-encompassing experience ever presented.
The industry trade conference of
the year consists of separate events
specifically tailored to explore the
future of the Digital Media, Movies/
Content, Pleasure Products and
Retail sectors of the adult industry.
XBIZ360.com
CONTROLLER
KRISTINE MARIE
XBIZ SENSUALS IS PUBLISHED
BY ADNET MEDIA AT
5042 WILSHIRE BLVD., NO. 487
LOS ANGELES, CA 90036
TELEPHONE: 310.820.0228
FAX: 310.734.1577
NEWS TIPS, LETTERS:
[email protected]
ADVERTISING:
[email protected]
OR CALL (310) 820-0228, EXT. 706
CONNECT WITH XBIZ
http://www.xbiz.net/editors
https://www.facebook.com/xbiznews
http://www.linkedin.com/companies/xbiz
https://www.twitter.com/xbiz
http://m.xbiz.com
http://www.xbiz.com/rss
SUMMER 2013
XBIZ SENSUALS
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XBIZ
SENSUALS
SPECIAL
FOCUS
Sexy
Solstice
Summer Sales Peak With
Skin-Baring Lingerie, Club Wear
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XBIZ SENSUALS
SUMMER 2013
Seductive
Season
Manufacturers,
Distributors Discuss
Hottest Summer
Trends in Lingerie
By Ariana Rodriguez
S
ummertime brings out the
frisky side in everyone. Whether it’s finding the right gear for
outdoor festivals, tropical vacations, a night on the town or
honeymoon, lingerie and sexy
outfits are all the rage for both
women and men.
SUMMER OF STYLE
What exactly are women wearing in the
summer? The industry’s leading manufacturers and distributors say styles range from club
wear and revealing looks to more conservative,
comfortable looks.
“We find that ladies tend to wear less on top
as the weather gets hotter,” Electric Lingerie
President Elan Rofe said. “Over the years, we
have seen many trends come and go. We like
to say that ‘Sexy never goes out of style,’ so we
try to focus on simple, classic styles that are
perennial bestsellers.”
Echoing Rofe’s theory that revealing styles
are consistently top sellers in the lingerie
category, Magic Silk’s Alyssa Paniccia notes
which styles in particular are the hottest.
“Our more revealing styles are popular
year round; sexiness is never out of season,”
she said. “In fact, most of our top sellers are
cupless, crotchless, or both. The more revealing the style, the more likely it is to fly off the
shelf.”
The heat of summer presents vast opportunities for putting one’s physique on display in
public.
“Our micro mini dresses are flying off the
shelves, and Hustler Lingerie has recently
introduced a bevy of new body stockings
and hosiery styles,” Rofe said. “We have also
expanded our hanging lingerie and packaged
club wear selection in response to overwhelming requests from our loyal customers.”
Magic Silk is gearing up to release collections that, based on current fashion trends, are
slated to be hot sellers.
“We are releasing some new collections
this season that will definitely be hot sellers,”
Paniccia said. “Our Club Seamless collection
PLEASE SEE ‘SEASON,’ PAGE 12
SUMMER 2013
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SUMMER 2013
SUMMER 2013
XBIZ SENSUALS
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XBIZ
SENSUALS
SPECIAL
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Sexy
Solstice
WHAT MEN WANT
SEASON
CONTINUED FROM PAGE 9
features fun and convertible dresses. The
Neon Lace collection will grab everyone’s
attention with its bright colors and trendy
fabric. The Spider Mesh collection is made
with a funky mesh fabric that is both sexy
and seductive. Our Bamboo Magic collection is designed for comfort and practicality with lightweight, breathable fabric
that offers antibacterial, thermo control
and moisture wicking properties.”
When it comes to more intimate moments, a woman’s style preference ranges
from hot and sexy to comfortable and
covered up.
“Women are always looking for every
day basics that make them look and feel
good, so we pride ourselves in always
offering comfortable, affordable (and of
course, sexy) bras and panties in a variety
of styles and colors,” Rofe said. “On the
other hand, they (and their partners) also
want something a little more naughty
that can add some spice to the bedroom,
and we are more than happy to offer more
risque options as well.”
Staying cool is especially important
during the summer season, thereby calling upon more breathable fabrics.
“The more marked difference between
seasons has to do with fabric weight, as
one would expect,” said Alyssa Paniccia
of Magic Silk. “Lightweight fabrics are
decidedly more attractive for summer
wear, when comfort and breathability are
paramount.”
Rene Rofe’s Wilson Kello says, “Skin is
in. Year by year everything seems to be
getting skimpier, and the summer months
bring this tantalizing trend into sharp
focus. We see girls rocking as little as the
law allows, and that means slashed styles,
cutouts, crazy bodycon, and of course,
fishnet. Look out for nothing but pasties
up top in the beach bars!”
Among the fashion trends being incorporated into sexier styles is form-fitting,
sometimes see-through looks.
“There’s major crossover in terms of
ultra-tight, form-fitting, asset-accentuating dresses and skirts, and mesh styles
with minimal-coverage cutouts,” Kello
said. “The other trend that applies here is
the enormous popularity of mismatched
prints. Now more than ever a girl can rock
a neon body stocking under a mirrored
skirt with her choice of top — sleeveless
jean jacket, plaid crop-top, whatever. It
seems the term ‘clash’ just isn’t relevant
anymore. The clashier, the trashier, the
better.”
Exemplifying current fashion style,
Kello notes stand-outs in the Rene Rofe
and Pink Lipstick collections.
“In our René Rofé Sexy collection, I
personally love the Mod Goddess Garter
Chemise and G-String Set,” Kello said.
“The retro color-blocking contrasted with
the lace cups — it’s just so sexy and fun.
The standout piece from Pink Lipstick
has to be the Daring Drape Dress and
G-String set — an outrageously skimpy
but full-coverage dress designed for those
times when a night on the town turns into
a morning in a stranger’s hotel room.”
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SUMMER 2013
“Men are primarily looking for comfort
and support,” Rofe said. “They want to feel
masculine and enhance their natural attributes while making sure everything stays
in its right place. Our specially designed
cut enhances size and appearance while
also being durable and most of all, comfortable. Our price point also makes us very
attractive in the marketplace. Customers
who try our Blue Line planogram see the
items check at retail every day and keep
coming back for more.”
When shopping for lingerie for their
women, male shoppers are driven by
visuals.
“The No. 1 attractant for men to lingerie
is visualizing their woman in that piece
and the anticipation of her wearing it
with the end result,” they said. “When a
woman feels that the garment fits her well
and is flattering to her figure, it changes
her whole perspective on self-image. Fit,
style, softness, quality and price are key to
women when it comes to choosing lingerie.
When she feels good, she radiates confidence and that is the sexiest thing of all.”
According to Paniccia, the best way to
capture male shoppers is through the imagery on the box.
“When purchasing women’s lingerie,
men are really looking to buy the fantasy
portrayed on
the box,” she
said. “The
packaging
for lingerie is more personal and
and image
is different for each individual.
are the most
Many men and women really enimportant
joy the tease factor of garments
elements to
that are very sexy, but not too
the sale. The
revealing. In contrast, other men
preference
and women prefer the pieces that
of the design
feature more risqué details, such
as cupless or crotchless cutouts.”
In the minds of result-oriented
men, it’s all about easy access
when it comes to lingerie.
“Men typically aren’t a complicated species when it comes
to lingerie appeal,” Dreamgirl
International’s Lar Hovsepian
said. “Most lacy, body-hugging,
open crotch and easily removable
items do well in the bedroom!
Men are not particularly shopping by trend, but rather by what
will make their imaginations
run wild. Women are drawn
to styles that accentuate their
bodies nicely while still maintaining some level of comfort. Trend
and pricing are also key factors,
as always! Some of Dreamgirl’s
hottest styles include strappy
fabrications, elegant garter slips
and hosiery garter dresses, which
stretch nicely against a woman’s
curves.”
Nalpac’s Stacey Santelio
agrees that when it comes to
men’s preferences in lingerie, less
is more.
“It’s all about fantasy,” she
said. “The less the better! The
less material, the more men like
it. Lace is very popular in the
fashion world right now — we’re
seeing more and more lace lingerie pieces coming out to reflect
the trend. Pin-up girl styles and
very feminine styles that accentuate women’s curves.”
COLORS OF THE
SEASON
“Bright neons are huge
right now,” Eldorado’s sales
team says. “Also black is
always in no matter what season, but neons are the trend
this summer. Babydolls, mini
dresses, and two-piece lingerie ensembles are popular
during the summer.”
Electric/ Hustler Lingerie
President Elan Rofe agrees
that black is a perennial
bestseller.
“No matter what the
weather’s like outside, our
bestselling color is always
black, but we often add
splashes of red, pink and a
few other surprises to heat
things up for summer,” Rofe
said.
Dreamgirl International
carries lingerie styles available in colors across the full
spectrum.
“Dreamgirl’s Encore Collection offers an array of bold
and bright colors for summer,
including lime, turquoise, iris,
hot pink, coral and signature
black,” said Lar Hovsepian of
Dreamgirl. “Some of our hottest color ways are hot
pink and coral, though
turquoise and lime are
also fantastic sellers.
The bright colors really
work well to complement one’s complexion
in addition to turning
heads.”
Among the trendy
styles offered Dreamgirl are those that feed
on pop culture.
“Our designers have
channeled fringe that
has made its way on
the runways and in
movies (‘The Great
Gatsby’) into some
hot-selling lingerie
styles,” Hovsepian said.
“Style 8498 and 8603
are gorgeous fringe
styles that feel delicate
on the skin and look
intricate on the body.
Style 8603 is a stretch
mesh with spandex and
drapey fringe halter
teddy with strappy
back detail and snap crotch.
Style 8498 is a playful halter fringe babydoll
with bow detail and a matching open crotch
bow g-string. Also on point with runway shows
at Jean Paul Gaultier and Issa London, Dreamgirl has tapped into the kimono sleeve trend
for Summer 2013 with Style 8740 in coral;
this style is an airy and beautiful chiffon and
stretch lace kimono with attached sash and
matching stretch lace cheeky panty.”
Alicia Sinclair, Baci Lingerie director of
international sales and operations, says that
styles and colors that evoke the season will be
the most popular this summer.
“Styles such as miniskirts, light weight
babydolls and fishnet dresses,” she said. “Warm
colors like reds, yellow, and pink — colors that
embody summer —bright neons, soft faded
beach tones, and gold are fashion trends we’ve
seen in lingerie.”
Additionally Sinclair says the wedding
season also makes white and light blue popular
tones.
RETAIL-READY
“During different
seasons, these key factors
are very important for
merchandising,” she said.
“Throughout the year, customers will buy colors and
fabrics that correspond to
the current season. Featuring styles that are holiday
inspired is also important.
Consumers are usually looking for something
specific when they shop; by
appealing to those genres
you are subtly encouraging
them to spend more in your
store.”
Rene Rofe’s Wilson Kello
offers some words of advice
to retailers.
“I want to see retailers
start getting more creative
with their displays,” he
said. “Let’s cross-promote
brands that work well together — what about merchandising lubes, sex toys
and sexy lingerie together,
for instance, in a kind of
lifestyle ‘pod’ that has the
capability of expanding the
lube customer’s purchase
to lingerie, the lingerie customer’s purchase to lube,
etc.,. If I’m the customer,
educate me. Teach me how
I can maximize my enjoyment and my experience
with the range of adult
products you offer. Not to
play favorites, but Peekay
stores do an outstanding
job at this.”
“The very best retailers are acutely aware of
how their customers shop
and the smartest way to
fine tune their displays
for maximum effect,” Rofe
said. “Trends and seasons
continue to change, but the
best brands and styles rise
to the top.”
According to Nalpac’s
Stacey Santelio, Rofe is
among those doing it right.
“We’ve picked up Hustler
Lingerie and it is selling
quite well,” she said. “The
new pieces from Rene
Rofe will be big sellers as
always.” A
To capitalize on summer
trends, Eldorado recommends
showcasing them front and center in a retail environment.
“Neon, neon and more neon
for summer,” recommends the
Eldorado sales team. “Reds,
greens and royal colors are
popular winter and fall lingerie
colors. [Also effective is] making
a section for pride items, showcasing transgender accessories
in an open environment, and
creating bright, well-stocked and colorful bachelorette walls. Merchandising similar products
or plan-o-gram style is essential to drawing
customers’ attention.”
According to Paniccia, there are three different seasonal trends on which retailers can base
their in-store displays: color, fabrication, and
holiday.
SUMMER 2013
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SENSUALS
SPECIAL
FOCUS
Sexy
Solstice
Toys of
Summer
ANME Founders
Show Rings in the
Summer With Hot
New Releases
By Ariana Rodriguez
F
or the summer’s top new
releases, intimacy products
retailers need not look further than the ANME Founders Show taking place July
13-15, in Burbank, Calif.
Among the show’s
event founders is CalExotics, which recently began
promoting a new slogan, “Something for
Everyone.”
“This show, which will showcase our new,
super catalog, promises to spotlight the diversity on our product selection and our lifestyle
brands,” CalExotics President and Founder
Susan Colvin said. “For example, we’re giving
those who like the thrill of light fetish play a
brand new collection called Scandal. It consists
of things that bind, taught and tease.”
According to Colvin, CalExotics will also
present new releases for couples, men and fans
of the iconic Jack Rabbit vibe.
CalExotics’ sister company JOPEN, is also
broadening its scope of products with entries
into new product categories.
“There’s a new lube in town, and it’s called
Essence, and it is only available from JOPEN,”
JOPEN Brand Manager Robin Stewart said.
“This line of personal care cosmetics includes
enhancement crème, gels, lubricants and a toy
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XBIZ SENSUALS
SUMMER 2013
cleaner in stylish glass bottles reminiscent of
French perfume. Body-safe, natural ingredients
make this one to watch for at ANME.
“JOPEN is also unveiling a new line of massagers at ANME. LUST by JOPEN is a colorful,
fanciful creation that you have to see to believe,” she added. “JOPEN is also going to have
its own special section at the show to highlight
our growing selection of products. Please stop
by and see what’s new in the world of luxury
pleasure products!”
Topco Sales, which also is among the ANME
Founders, proclaims the latest edition of event
as a comeback of sorts.
“For Topco Sales, this year’s ANME is all
about our return to prominence as one of
the founding manufacturers in the adult toy
industry,” Topco Sales Executive Lynda L. Mort
said. “With an all-new team of creative and
enthusiastic individuals on board, Topco Sales
is making strides to improve overall and regain
its position as the most successful adult toy
manufacturers in the industry.
“While customer satisfaction has always
been an important factor in our business, we
have adopted an unprecedented level of focus
on the desires and needs of our customer base,”
she continued. “If the past few years have
taught us anything, it’s the need to focus on our
strengths. And while those strengths certainly
include our quality products, innovative designs
and superior packaging, our main source of
pride has always been our ability to meet and
exceed customer demands.”
Sensual cosmetics brand Classic Erotica will
unleash extensions to its established lines for
men and women.
“Crazy Girl will be getting a spin-off range of
products that promise to delve into the darker,
edgier side of sexual play and enhancement,”
said Cassandra Kirkley, Classic Erotica’s
marketing coordinator. “Think chic packaging,
sexy mysterious fragrances, and super charged
enhancement products. Max 4 Men, the No.
1 growing men’s line for grooming and sexual
enhancement in the industry will remain true
to its mission and will broaden its range of exclusive men’s pheromone-charged products plus
add some surprises into the mix.
“The ever popular Body Boudoir will launch
innovative sexy fragrances plus a contemporary
chic new product brand — all we can say is prepare to lavish in the most sensuous body care
you can imagine,” Kirkley added. “Anticipating
the industry’s elation to all this excitement
the company plans to premiere the fascinating
array in a new catalog presentation. The menu
will be packed with high-quality products,
provocative branding and in-depth product
features, all designed to provide powerful fuel
to increase sales.”
High-tech brand OhMiBod wouldn’t reveal
too much information regarding its upcoming
releases.
“OhMiBod is excited to be announcing a
whole new line of products,” OhMiBod founder
Suki Dunham said. “We don’t want to spoil the
surprise. Stop by our booth L8 and see what
we have cooked up just in time for the holiday
buying season.”
Rocks-Off, a U.K.-based manufacturer of the
“RO” line of bullet vibes, will release new additions to its collection of vibes for women, as well
as prostate massagers for him.
“Inspired by our fantastic success in the bullet market, with over 5 million sold worldwide
to date, Rocks Off launched the new boutique
sparkle bullets with the beautifully feminine
Ro-Lux and Ro-Mona together with the limited
edition range of fully charged, printed and
color change seven speeds, which have actually
proven to be our fastest selling RO bullet of
all time,” said Leigh Dedhar, a sales executive
for Rocks-Off. “In line with the roll out in May
of 2013 we upgraded all of our product ranges
to seven- and 10-speed options and there are
five more exciting new additions to the Rocks
Off stable with Butt Throb, Butt Quiver, Little
Cocky, 8 Ball and the Rock Chick Mini all of
which will be showcased at ANME in July.”
In line with the current bachelorette season,
Kheper Games is introducing new items for the
bride-to-be and her spouse.
“ANME show in July is probably the most
important product release for us in the year,”
said Dariusz Kaliszuk, vice president of international business and economic for Kheper
Games. “We are looking forward to introducing
a lot of new items across all our product lines —
Romance, Party and Ladies Nigh/Bachelorette.”
Retailers looking to introduce the latest
releases from big brands Trojan, Durex and
Astroglide, among others, can explore Paradise
Marketing’s growing range.
“Paradise Marketing will be featuring only
new items and new packaging at the booth to
showcase the latest and greatest from bigbrands including Trojan, Durex, Astroglide,
Kimono and more,” Paradise Marketing CEO
Dennis Paradise said. “Paradise will debut a
brand new look for Kimono condoms as well as
the unique brand’s new Blossom Organics line
of personal lubricants and sensual products.
“Also to be showcased is a new line of Astroglide lubricants, including Tantalize Massage
Lotion featuring skin-softening silicone and
sunflower oil infused with aphrodisiacs including horny goat weed, ginseng, sage, jasmine
and more. It also features sensual pheromones
including androstenone and estratetraenol.” A
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XBIZ
SENSUALS
SPECIAL
FOCUS
Sexy
Solstice
Retail
Heats Up
Humping
Over the Summer
Sales Slump
E
By Kim Airs
veryone loves the summer – it’s time to get outside,
enjoy barbeques, visit the oceans and the beaches, go
on road trips, camping, flying to far-away destinations
and basically be outside to enjoy the weather.
Which means that customers probably won’t go to
your store so what can you do to avoid the traditional
summer sales slump?
Oftentimes, the mere fact of where your store is
located can impact your sales depending on if you rely
on tourists or those plentiful college students. Or does it? Does advertising
make a difference in the hotter months? Do you want your store to coast
along on its post-Valentine’s and springtime sales? Or do you just assume that the summer will always be slow? Here are stores that have this
figured out and are able to anticipate and prepare for the lack of customers
walking through the door in the lazy, hazy, crazy days of summer.
TOURISTS LIKE SPENDING MONEY
If your store is located in a tourist destination, why not target those
potential customers with advertising and specials? Sure, they might not
become future in-store customers but after they visit, they may turn into
your website’s newest consumers.
In many tourist areas, brochure racks are prevalent in every hotel in
town. These are often run by companies whose customers design their own
brochures and the company then places the brochure in the display. With
a tastefully and well-designed brochure that has a “first-time customer”
coupon on it, out of town customers may make your store a destination
stop where they’ll spend money like drunken sailors.
Even if your store is not in a tourist location, why not have a special
event for local hotel concierges? These important hospitality staffers are
usually in charge of sending their guests to places off the beaten path to
find a particular item, find a nice place to shop or enjoy a nice meal. Having an in-store event for local concierges (complete with a few giveaways)
will allow the concierge to experience your store first-hand and recommend your business to spice up that vacation getaway or all-important
honeymoon.
David Goldman, president of Skitzo Kitty Lingerie Ltd., in Palm Desert,
Calif. (in the Palm Springs area) keeps customers coming back to his
1,300-square-foot store by continuously promoting the store throughout
the summer. One would think the desert would be the last place that
would draw tourists in the summer but Goldman insists otherwise.
“We used to have peaks and valleys, now the valleys are a lot shallower
and there’s a reason for that,” Goldman said. “Stores go through a summer
slump because they don’t expect it and they do nothing about it. We built
our store on promotion and we continue to promote in the summer.”
Portland, Maine-based Nomia Sexuality Boutique places its store
information on free tourist maps, which draw strolling customers through
their doors. Gina, Nomia’s founder and owner, shares a free resource for
PLEASE SEE ‘RETAIL,’ PAGE 20
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XBIZ
SENSUALS
SPECIAL
FOCUS
Sexy
Solstice
RETAIL
drawing in customers in the summer
as well as year round. In a word: Yelp.
“When we ask visitors from out of
town how they found out about us,
they always say ‘Yelp,’” Gina said.
“Between our positive reviews on Yelp
and the tourist map, we don’t feel any
summer sales slump at all even though
Nomia is up on a second floor. Paying
attention to customer service and your
Yelp page is extremely important no
matter what time of year it is.”
SPONSOR
EVENTS IN
THE SUMMER
MONTHS
Susan Craton, cofounder of Georgia’s Sexy
Suz in Athens and the
Entice store in Rome,
found that holding Ladies
Nights in each of its
stores during the muggy
months of July and August prove to drive sales
throughout the summer and beyond.
Susan shared, “We invite women who have
never been in the store or that always have
been too embarrassed to shop by themselves to
come to Ladies Night with a group of friends.
When they find out how pretty the store is and
how knowledgeable the staff is, they always
come back. We give them goodie bags, have
door prizes, have refreshments and offer them
a great time. It’s always a fun night whenever we hold
Ladies Nights and in the summer, it really adds to the
bottom line.”
Since Skitzo Kitty is located in the arid desert of the
Palm Springs area, what better event is there to sponsor
than a pool party?
David Goldman says, “We sponsor a pool party at a
major hotel and extend the Skito Kitty brand all over the
place. Valerie Gordon, Skitzo Kitty’s manager, organizes
bikini-clad women wearing bathing suits and lingerie
from the store. We give away lots of prizes and have a
great time in the summer sun! It’s a win/win all the way
around.”
David makes it a point to sponsor an event every
other month, yet another reason why his store barely
feels a summer slump. “Events and branding are a yearround thing for us. We continue to grow no matter what
time of year it is.”
CHANGE YOUR DISPLAYS
Susan Craton from Sexy Suze and Entice, says she
loves changing things up in her stores.
“I never, ever like to keep the stores stagnant,” she
said. “I’m always moving stuff around and the summer is when I do the major moving around. Frequent
customers come in and realize their favorite products
are somewhere else. And guess what? By moving things
around, they find things they have never seen before and
we make yet another sale from something they probably
would have otherwise missed.”
Jennifer Downey, of the eight-store chain Ambiance,
located in Ohio, has even trademarked the term “Playcation” for those who like to stay at home and enhance
their relationships. Ambiance’s Playcation theme is
played up in their in-store displays, which show the latest products that can be shared during the summer “we
time.” Ambiance also makes it a point to change their
displays during bachelorette season, which takes place
mostly during the spring and fall.
Crystal Lee, of Long Beach, Calif.’s Phat Toys store,
also changes her displays for the warmer summer
months. “Most of our store is lingerie so in the summer,
I tend to display thinner, more see-through lingerie, cute
chiffon pieces, and basically put less on the mannequins.
People like to see that we also offer bathing suits so
those definitely go into the windows, too.”
Nomia’s Gina, in Portland, Maine, takes it a step
further.
“We do displays featuring temperature play since it’s
gonna get hot! We feature soy candles, our glass and
steel toys, and we have fun with customer input and suggestions and tips, too.”
LAUNCH CUSTOMER-DRIVEN
CONTESTS
Summer is a great time to launch store-related contests to drive foot traffic into your store. Sexy Suze
PLEASE SEE ‘SUMMER,’ PAGE 82
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Sexy Straps
Garter Dress Set
This sexy black straps
garter dress features a seethrough black mesh, six
horizontal straps, two vertical front and back straps,
choker top and gartered
bottom. For more information, visit ReneRofe.com.
XBIZ
SENSUALS
SPECIAL
FOCUS
Lace and microfiber bustier with push-up
molded underwire cups
and gathered center front
panel. Features ruffled
microfiber hem, center front bow, adjustable
straps, boning and center
back hook and eye closure.
Includes matching mesh
G-string. For more information, visit Coquette.com.
Sexy
Solstice
Daring Drape Dress
and G-String Set
Plunge deep in this revealing drape-front floor
length dress. Set includes
matching G-string. For
more information, visit
PinkLipstick.com.
26
Bustier and G-String
XBIZ SENSUALS
Fringe Halter Teddy
Stretch mesh with spandex
and draping fringe halter
teddy with strappy back
detail, snap crotch and
back neck tie closure. For
DreamgirlDirect.com.
Sequin Tube Dress
Form-fitting sequin dress
sparkles on the dance
floor all night long. The
tube design accentuates many shapes. For
HustlerLingerie.com.
Lace Halter and
Garter Skirt
This two-piece set includes matching lace
top and garter skirt. For
MagicSilk.com.
Stocking Guide
Garter Dress With
Attached Stockings
This erotic mini-dress
features opaque front with
open fence net back and
bottom, attached garters
and thigh high stockings.
For more information, visit
DreamgirlDirect.com.
SUMMER 2013
Lace Bodystocking
With Front Bow
Classic sexy meets cute
with this full-body lace
bodystocking featuring a
deep plunging neckline
adorned by a feminine pink
bow. For more information,
visit HustlerLingerie.com.
Bustier
Microfiber over lycra pushup molded underwire cup
bustier with floral
print stretch lace over
lycra centerfront panel
and scalloped stretch lace
detailing on cups and
back. Features halter tie
straps, ribbon through
lace trim, 3 satin bows, attached garters, elasticized waist, boning, and
center back hook & eye
closure. For more information, visit Coquette.com.
Mesh and Metallic
Mini Dress
Shiny metallic dress from
Pink Lipstick Lingerie features trendy zig
zag mesh cutouts. For
PinkLipstickLingerie.com.
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29
Vibratex
Refines
Magic
Wand for
Today’s
Consumers
By Kim Airs
A
h yes, the incredible Magic
Wand. The one vibrator that
has successfully crossed over
from the world of originating as
a sore shoulder muscle massager to one of the most reliable
and unbeatable sexual enhancement vibrators the world has
ever known.
In 1974, upon the release of her groundbreaking
book, “Liberating Masturbation,” sexual pleasure
pioneer Betty Dodson co-opted the Wand and singlehandedly (so to speak) turned it into the orgasmproducing vibration sensation as it is still known as
today. Dodson discovered that by using the Hitachi
Magic Wand on her clitoris, a woman can create a
strong climax, if not several right in a row. Countless
women have since charged into stores upon learning
about a simple-to-use vibrator disguised as a muscle
massager that can send them into orgasmic orbit.
When the long-established Japanese company
Hitachi rolled out the Magic Wand in the early 1970s,
it began simply as a two-speed, heavy-duty, pluggedin muscle massager boxed in a horizontal package
portraying a leotard-clad woman using the gizmo on
her shoulders, back and thighs. The Hitachi Magic
Wand stayed in that easily recognizable package for
many decades — until now.
Recently, Hitachi had become increasingly uncomfortable with their association with female sexual
pleasure and last year had planned to discontinue
the manufacturing of the Wand. Enter Vibratex, the
Napa, Calif.-based company who has been importing
the Hitachi Magic Wand exclusively to the U.S. market since 2000. Vibratex knows the adult products
market and demand for the unique massager and decided they would not let the Wand simply fade away.
Shay Martin, vice president of Vibratex, stated
that Vibratex gained Hitachi’s trust when they were
able to capture the exclusive U.S. distribution of
the Magic Wand after Hitachi’s non-adult products
distributor hadn’t paid its bills for its inventory of
Wands. For several months in the mid-‘90s, there
were no Magic Wands to be had in the U.S. because
Hitachi refused to ship them to that company, creating a frenzy of frustrated, frisky females unable to
climax because their paws weren’t wrapped around
a new Wand. Vibratex then favorably presented
themselves as the family-owned company to the
business-suited Japanese executives from Hitachi (as
Vibratex continues to be). The fact that Vibratex’s
owner, Suzie, is a Japanese woman (who also happens to be Shay’s mom) didn’t hurt Vibratex’s chances
for becoming the sole U.S. distributor, either. Suzie
immediately won the hearts of the Hitachi executives
and Vibratex became the exclusive U.S. distributor of
the Magic Wand.
During the decade-plus relationship with Hitachi,
Vibratex’s husband-and-wife team of Dan and Shay
Martin, as well as Suzie, have visited the Hitachi
headquarters innumerable times. Each visit continued to cement their relationship by respecting the
Japanese culture which is extremely important, even
30
XBIZ SENSUALS
SUMMER 2013
within a huge company such as Hitachi, and by sharing many plates of sushi and cups of sake.
Despite the continuing sales of the Magic Wand,
the higher ups within Hitachi became more and
more agitated that the company was associated with
anything having to do with sex. Hitachi has always
been known for its construction equipment, satellites,
railroad systems, and thousands of other products
yet this single pleasure product was creating waves
of discomfort. The upper echelon of executives at Hitachi decided that they could simply make the Magic
Wand go away.
They had notified Vibratex via an email that they
felt the association with sex harmed the brand and
they were going to discontinue manufacturing the
Wand. That’s when Vibratex’s relationship with
Hitachi was drawn upon and Dan and Shay suggested the simple idea of taking the Hitachi name off
of the product. The executives did an about face and
enthusiastically started the process of recreating the
Magic Wand.
It became a new, exciting project for the Hitachi
team who immediately took it upon themselves to
update the internal mechanisms of the Wand, repackage it, and even allowed Vibratex to contribute as
much input for improvements as possible.
The internal mechanisms include a new, internal
circuit board instead of old-style resistors and other
new, modern components. The bearings inside the
motor are sealed which eliminates friction in the motor. The interior of the head is a hard resin instead of
die cast metal which cuts down on friction — which
in turn cuts down on wear over the years. It’s kind
of like a pleasure GPS compared to a map — they’ll
both get you to nirvana but the GPS gets you there so
much more easily.
Dan, Shay and Suzie took several trips to Japan
during the development of the improved Magic Wand.
The most impressive visit included time spent in
what Shay calls the “Magic Wand torture chamber.”
“They did everything to the Magic Wand to make
it fail,” Shay said. “They had machines swinging
around the Wands by the power cord, they had them
smashing the heads against hard surfaces — they
were doing everything! We were feeling bad for all
the Magic Wands they were sacrificing in the name of
research.”
All of these tests reduced the already minimal failure rate of the Magic Wand, bringing it less than .04
percent of all Wands manufactured, a number which
is unmatched by any product in the adult products
industry.
Vibratex has even launched its own consumeroriented website specifically for the rebranded Magic
Wand. Anyone can visit MagicWandOriginal.com
that offers plenty of information about the Magic
Wand and unveils its beautiful, clean colors and
packaging.
Since Vibratex took over distributorship in 2000,
they’ve consistently sold more than 100,000 units of
the Magic Wand. That’s over 1 million happy customers translating to billions of happy orgasms. Here’s to
millions more with the wonderful Magic Wand! A
SUMMER 2013
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31
P
ink Lipstick Lingerie unveiled its new
range of loungewear at last month’s
International Lingerie Show in Las
Vegas.
Pink Lipstick Loungewear is a
range of sexy hoodies, boyshorts, and
lounge pants, combining sequins,
satin and lace. According to the company, the line has already been selling at select retailers and received a positive response.
“Loungewear is a new category for us, so we entered
somewhat conservatively with only eight styles, all in
black,” Pink Lipstick Lingerie Creative Director Wilson
Kello told XBIZ. “We knew we were on to something
hot, and we took great care to make sure the line meets
our internal
requirements
regarding
quality, value
and price.
What we
didn’t know is
that our customers would
preorder literally everything
before it
even hit our
warehouse. It’s
encouraging
when demand
outweighs supply, and we’re
rapidly developing new additions to the
line for fall.”
Currently Pink Lipstick Loungewear offers two
fabrications: cotton-spandex with satin and sequins, and
stretch lace with satin. Kello said the collection’s focus is
on comfort and style, something that can be worn while
lounging around the house, as a sexy beach cover-up, or
over skimpy lingerie in a strip club.
“We were surprised to learn that customers are asking for the more revealing all-lace styles more than the
full-coverage styles,” Kello said. “This range is part of an
around-the-clock Pink Lipstick lifestyle. Pink Lipstick
Loungewear is what you wear around your house as you
get your day going, changing into a sequin mini-dress as
day turns into night, and rocking a naughty body stocking in the wee hours of the morning.”
Pink Lipstick Loungewear can be sold packaged or
hanging. It ships packaged like a costume in a large
transparent plastic pouch with a printed paper insert.
Each item is also ticketed with a color hangtag depicting
the style, and a six-inch Pink Lipstick decal that can be
displayed to maintain brand identity.
“So far we’ve had reports of the goods selling
very well both ways,” Kello says.
Pink Lipstick Lingerie is continually developing new products to meet
growing demand, the company
said. The brand initially debuted
in 2011 as a collection of sexy
lingerie, party wear, risqué
exotic wear and club wear
designed for “the girl
who lives for the night,
every night” with
styles that are bold,
sexy, tight and
daring. A
Lusty
Lounging
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Pink Lipstick Debuts
Loungewear Collection
By Ariana Rodriguez
SUMMER 2013
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33
Spring
Sensations
Innovation, Fashion
Steal the Show at ILS
S
in City’s gloomy weather in April
did not discourage the hordes of
buyers and vendors that make the
spring edition of the International
Lingerie Show an annual mustattend event.
Sportsheets kicked off the event
with a showcase honoring its 20th
anniversary.
Sportsheets invited industry supporters to the
Sportsheets Showcase: 20 Years of Being Ahead
of the Curve event where team members were
equipped with the manufacturer’s best-selling floggers, restraints and strap-on harnesses. Attendees’
curiosity quickly turned to excitement as company
CEO and founder Tom Stewart, President Julie
Stewart and customer product specialist Emily
Silva hosted product demonstration stations while
free gifts and gourmet cupcakes kept the energy
buzzing all night.
“It was amazing seeing more than 75 excited
people lined up waiting for us to open the doors to
the event at 4 p.m.,” Tom Stewart said. “Even more
reaffirming was having 350 industry veterans, colleagues and peers visit our ‘House of Sportsheets’
throughout the evening.”
“It was such a pleasure to celebrate our 20th
anniversary with our customers, friends and
colleagues and see how excited everyone was to
get strapped into our interactive product demos,”
Sportsheets President Julie Stewart said. “Our
company history timeline was a huge hit and the
best part was seeing everyone’s eyes go wide when
they realized where the Sportsheets brand name
came from – the Sportsheet Bondage Bed Sheet!”
On the show floor product specialists handled a
steady flow of foot traffic and wrote record orders
for its award-winning Sex & Mischief and Sportsheets Premium collections. The manufacturer
recently set a new gold standard for product packaging innovation and highlighted the new look with
three dynamic booths, eye-catching displays and a
brand new catalog available to all attendees.
“We’d like to personally thank all of our friends
and supporters who’ve helped us reach this 20-year
milestone,” Tom Stewart said. “We had a wonderful
turnout and look forward to continuing the celebration all year long with product specials, debuts and
the best customer service!”
With sexy fashion in the limelight, complementary intimacy products got their fair share of attention. Along with long-established brands, several
new manufacturers exhibited their wares.
“It’s our third time at the show and each year
seems to get better and better for us,” Crave founder Ti Chang said. “It’s great to see new and familiar
faces, and continue to build relationships.”
Linda Cox of Revel Body presented a prototype
of its sonic vibrator featuring TrueSonic resonating
motors.
“I wrote my first order within 15 minutes of the
show starting,” Cox said. “Almost universally, the
first word out of people’s mouth is ‘wow.’ Women
with all levels of experience with vibrators have
the same response. It’s confirmed that we’re on to
something.”
Industry vet Mike Savage attended ILS as a
34
XBIZ SENSUALS
SUMMER 2013
By Ariana Rodriguez
See more
photos from
ILS on page
90.
newly added sales exec to the Komar Company
team. He told XBIZ that in his new role, he is
responsible for fine-tuning the distributor’s sales
team and is concentrating on implementing new
software that will improve inventory tracking.
“I’ve known [Komar President] Mort Hyatt for
a long time and met [his daughter] Adrienne and
Mark a couple years ago,” Savage said. “I’m happy
to attend ILS as my first show with Komar.”
Jopen Brand Manager Robin Stewart manned
the company’s booth while other members of the
team circulated through distributor booths and
business meetings.
“I’m excited to return to ILS,” Stewart said, “the
first time we unveiled the KEY range and now
we’re back with our full product line and some
newly added products such as our Stella Balls,
which are all silicone and retail between $29-39.”
Among ILS’ longstanding exhibitors, Sinclair
Institute showcased its range of health-focused,
information-based videos and pleasure products.
“We’ve been coming to ILS for 15 years,”
said Rebecca Cook, Sinclair Institute director of
marketing and wholesale. “We were among the
first non-lingerie exhibitors and it allowed us the
opportunity to open up communication. All of these
products complement each other and our brand
serves to transition to adult with doctor-endorsed
products and packaging that’s both cosmetic and
informative.”
As the International Lingerie Show drew to a
close, attendees walked away with purchases of
trend-setting lingerie styles and pleasure products,
as well as eye-opening knowledge of the market
and its offerings.
Distributor booths made the most of the show’s
reach to host product demos and present their
latest marketing tools for retailers. Honey’s Place
used ILS to showcase the latest innovations
implemented to its e-commerce platform solution,
BuildTheStore.com. “
“We changed the look and feel, and designed it to
be even more user-friendly,” Honey’s Place Owner/
CEO Bonnie Feingold said. “We’ve added more
templates that promote customization of images
and product descriptions. Honey’s Place handles
all of the backend, from fraud prevention and tax
information to shipping – our aim is to allow the
user to spend their time marketing.”
According to Feingold, all of the functions that
were initially introduced when Build The Store debuted in September have been streamlined and the
feedback has been “amazing.” Honey’s Place team
opened an entire new department to offer support
for Build The Store users.
Brimming with reps from its many vendors, the
Eldorado booth hosted a packed schedule of product demos each day of the show. Among the show’s
most talked about debuts was Eldorado’s introduction of the self-lubricating Cascade vibe.
“The inspiration behind Cascade came from
shavers that feature moisturizer dispensers,” said
Sam Watts, Cascade’s representative. “This is our
first trade show showcasing the Cascade with product available for ordering.”
The lube that the Cascade dispenses comes from
water-based, FDA-approved lube cartridges that
are specially designed for the massager.
“We chose Eldorado as our exclusive U.S. distributor because of their constant engagement with
customers,” Watts said. “Every time we introduce
a new shape or product development we know that
we can count on Eldorado to give the product life.”
The ILS mobile app was also updated with new
functions, including a built in QR code scanner
and the ability for exhibitors to showcase product
through high-res images.
“It’s evolving from show to show,” said Chad
Timney, the app’s creator. “We receive feedback
from exhibitors and apply that feedback to make
changes.”
Vibratex, which first introduced the Hitachi
Magic Wand to the adult industry more than 10
years ago, used the show to announce a rebrand of
PLEASE SEE ‘ILS,’ PAGE 84
SUMMER 2013
XBIZ SENSUALS
35
Honey’s Place
Helps E-tailers
‘Build The Store’
By Tod Hunter
L
improvements,” Honey’s Place owner Bonnie Feinaunched in September 2012,
gold told XBIZ. “We’re always looking at what our
BuildTheStore.com is a white
label ecommerce platform from
customers are requesting, and when we built ‘Build
The Store’ we had the concept that technology is
longtime distributor Honey’s
ever changing, and if we’re going to stay relevant
Place that enables e-tailers to
we have to be ever changing
build their
as well.”
own online
Build The Store offers
presence,
clients three different levels
using allof service. All three offer the
in-one shopping cart software
e-tailer the ability to select
that can be customized to fit
a page template for their
the personality of the retail
outlet and the shopping needs
own online store. “It’s very
quick and easy to get set up,”
of the e-tailer’s clientele. EFeingold said. “It’s availtailers may select items to sell
in their store from the 15,000able to everybody. They can
plus items offered by Honey’s
change the colors and add in
Place.
their own logo. At the highBuild The Store manages
est level, they can make their
all product inventory, payment
own pages with HTML. You
processing, shipping, and cusdon’t want a site that looks
like everybody else’s.”
tomer service, and clients have
Another way e-tailers can
control over all aspects of their
differentiate their pages from
sites. Clients can get started
the rest of the Internet is
without having a business
to edit and write their own
license or reseller certificate,
product descriptions. This
because Build The Store
enables the e-tailer to add
handles credit card processing
personal touches to each
and shipping, and the monthly
 Honey’s Place owner Bonnie Feingold
product, reflecting their own
fee covers the hosting of the
personal outlook and transclient’s site on the Build The
Store secure server.
mitting their own personalSince the initial launch, Build The Store has
ity. “Search engines see the same copy as the same
added new page layout templates, a more intuitive page, so this is a way to make your page stand out,”
search engine, and new shipping options.
Feingold said.
“We’re always making changes and
A new feature in Build The Store lets e-tailers
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XBIZ SENSUALS
SUMMER 2013
offer merchandise from other sellers besides
Honey’s Place.
“There are a few items Honey’s Place doesn’t
carry,” Feingold said. “Maybe you have purses, or
you have shoes or some specialty items and you
really want them on your site. You know you can
ship them from your store or you can have a vendor
that you work with ship them for you. You can add
those items onto our platform. They’ll show up on
the site just like anything else would show up. It allows you to have that uniqueness for your website.
You don’t want to only have in stock what I carry.
The world is much larger than that.
“We all make money, and it’s beneficial to all.”
Build The Store is also equipped to deal with
the wide variety of tax laws across the U.S.
“If you live in Texas, you’re considered to have
nexus in that state, and because you have nexus
in that state you are required to collect sales
taxes,” Feingold said. “If you have five stores in
five states, you are considered to have nexus in
those states, and you are required to collect for
that state. We are tax ready, and you can list all
the states where you have nexus and we collect all those taxes for you on your behalf, then
relinquish them to you so you can make sure you
are in compliance with the rules of your state. We
have everything ready for that.
“We did a considerable amount of research and
programming to make sure that the white label
platform has all of that for you.”
New clients are signing on to the platform every week, and sales are increasing twofold every
month, Feingold told XBIZ.
BuildTheStore.com.A
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E
vil Angel was the talk of April’s International Lingerie Show, where the production company and its iconic founder John
Stagliano unveiled a new fashion and
lifestyle brand, EVIL by Ricky Carralero.
EVIL by Ricky Carralero includes
T-shirts for men and women, as well
edgier fetish-inspired lingerie, clubwear
dresses, leggings and swimwear. Featuring the work of renowned erotic artist Ricky Carralero, the styles embrace the
vision of Stagliano with designs created by Laura Rivera.
Justin Rich, Evil Angel’s sales manager of two years, now
also handles the marketing and branding of EVIL by Ricky
Carralero, and manned the brand’s booth during ILS.
“ILS was our unofficial launch of the line and we got such
a great response that we’re planning to fast-forward production,” Rich told XBIZ. “We meant to use ILS to feel out the
response to the collection and we got the response that we
were looking for. People said it was the most unique product
at the show. We got orders and are now looking at shipping
by the end of the month.”
Carralero, whose work has appeared in Buttman Magazine over the last 18 years, and Stagliano, influential inventor of gonzo-style porn and the auteur behind the classic
film “Fashionistas,” worked closely on the styles with Laura
Rivera, who supervises production and design.
According to Rich, “Fashionistas” has served as an inspiration for the new line, with upcoming styles based on the
sexy outfits featured in the film. Future designs will fit into
the “Chameleons” category such as a woman’s business suit
that transforms into a kinkier look.
Another example of the brand’s unique fetishwear is what
Rich describes as “Wedgiewear” – a style exemplified by the
collection’s “Camel Toe” panties, which caused a stir at ILS.
“We wanted to accentuate the camel toe for the woman
that wants to turn her guy on,” Rich said. “The design
features a seam in the front that makes it tighter, while still
easy to wear. Our model had them on at the show and she
said it was comfortable.”
With EVIL by Ricky Carralero’s core styles still being
hammered out, Rich said future designs will also include
men’s fashion, with limited edition T-shirt styles and logo
branded styles.
Items will be in the high-end range and will retail
between $60- $130, the higher price for the limited edition
pieces. Carralero’s art will be sublimated onto spandex and
polyester blends in vibrant colors that won’t bleed or fade.
Also in the works are more launch parties, including one
in Florida, as well as exhibiting at the major apparel tradeshow, Magic.
For more information, visit EVILByRC.com. A
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A
NME, the Adult Novelty
Trade Manufacturers trade
show, was started in 1996
by five leading adult novelty
manufacturers: California
Exotic Novelties, Doc Johnson, Nasstoys, Pipedream
Products, and Topco Sales.
However, the genesis for the
show was a 1995 confederation between CalExotics and Topco, according to Topco Sales CEO Scott
Tucker:
“In 1995. California Exotics and Topco Sales
were looking for ways to attract distributors and buyers
to their California-based
facilities for what we termed
a ‘parking lot close-out sale,’
and together Topco Sales
and California Exotics
shared a pair of large vans
which we shuttled back and
forth to each other’s businesses; California Exotics being located in Chino, Calif.,
approximately an hour away
from Topco Sales who was
at the time located in San
Fernando, Calif.
“The following year it
was decided by the five
largest U.S. adult companies to create a U.S.-based
distribution exhibition. And
hence, ANME was born. The
ANME founders decided
they would have a bigger
draw, and would entice more
clients, customers, retailers,
mail order businesses, home
party companies, etc. by
allowing more exhibitors to
be part of the event. Having
started out in ’96 with just
five exhibitors, now in their
17th year, the number of
ANME exhibitors numbers
nearly 90!”
The first ANME show was
produced by Kammo Prductions and took place in 1996
at the Universal Sheraton
in Universal City, Calif.,
adjacent to the Universal
Studios production facility
and theme park.
“It made sense to join
forces since we all worked
with the same distributors,”
California Exotic Novelties
Director of Public Relations
Desiree Duffie told XBIZ.
“The show grew quickly in
size and popularity. To help
manage it, the Founders
worked with AVN magazine,
who started managing the
show in 2006. The magnitude of the show exceeded a
lot of people’s expectations
and transformed into something beyond the original
concept.”
After several years of presenting ANME as an adjunct
to the annual Adult Entertainment Expo in January in Las Vegas, the original ANME Founders took back control of the show
and moved it to the L.A. area in January 2010,
renaming it the ANME Founders Show, although it
is still called “ANME” by most participants.
“The Founders work together equally to organize
the show,” Duffie said. “California Exotic Novelties, Doc Johnson, Nasswalk, Pipedream Products,
and Topco Sales — the industry’s top manufacturers — joined forces for the benefit of the industry
to collectively manage ANME as an independent
corporation and make the business of pleasure successful for everyone.
“It was so successful that the founders quickly
added the July show as well,” Duffie said. “The
goal of ANME is to create an environment that’s
conducive to doing B2B sales and marketing. There
are no fans, no frills and no diversions. This is by
design.”
Although the trimmed-down ANME is to the
trade only and is removed from the outside distractions of Las Vegas, expansion within the ranks of
manufacturers and the increasing number of retail
and their ideas. It’s nice to sit down and have that
kind of banter with them.
“Now you don’t get a chance to do that. You bang
‘em out. Make an appointment, show them the new
stuff, you move it along, your next appointment’s
there. I feel like a rubber pussy on an assembly line
in China. You go by and a lady puts an INSPECTED BY NUMBER 69 sticker on its ass and it’s put
in the box. ‘Next!’ But we can’t cut other people out
and there are new companies all the time.”
Hartman admitted the expansion of ANME can
be advantageous for manufacturers and retailers.
“Our customers, in order for their businesses to
thrive, survive, and compete
on the Internet and in brickand-mortar, need to have
huge variety of product,” she
said. “This show provides
them with the opportunity
to have variety. They do
need to see a variety of
product and it’s a great way
to showcase our newest merchandise, to put it in their
face if only for a minute. The
addition of 63 new booths,
we’ve made the third day of
the show — which used to be
a half-day — a full day. Buyers are going to need it. I’m
already booked for Saturday
and Sunday.”
Manufacturers told XBIZ
that they are looking forward to this July’s show.
“We simply cannot
express how excited we are
to see our new customers,
and to show you our latest
and greatest items at this
year’s ANME,” Tucker told
XBIZ. “We have some truly
incredible, all-new items on
deck for you which we know
you, and your customers, are
going to love! If you thought
you had seen everything
our CyberSkin material was
capable of, you truly haven’t
seen anything yet! Our new
life-sized, three dimensional
Penthouse CyberSkin Reality Girls are by far the most
realistic and awe-inspiring
replicas we’ve ever created.
This year, the future of
adult entertainment is on
display at ANME — and the
future’s never been more
stimulating.
“See you at the show!”
“This year’s ANME Show
is especially exciting since
we are releasing our Super
Catalog,” Susan Colvin,
President and CEO of
California Exotic Novelties,
told XBIZ. “We do this every
two years. All our products
can be found in one volume
that is easy to use, attractive and designed with our
customers’ needs in mind.
The selection of toys we’re
releasing with our Summer
2013 Super Catalog is going
to blow people away. Being true to our motto of
having ‘Something for everyone,’ we’ve once again
raised the bar as we offer an incredible array of
products and brands for the many diverse novelty
demographics.”
The July ANME show will take place July 13-15
at the Los Angeles Marriott Burbank Airport hotel
in Burbank, Calif., adjacent to Bob Hope Airport.
Admittance is restricted to qualified industry professionals only. A
Making
History
ANME
— A Tradition Since 1996 —
Peaks With Expanded July Show
40
XBIZ SENSUALS
By Tod Hunter
sellers means the show itself is a bigger commitment for all participants.
“We opened up the show to more and more
people, got a bigger venue,” Kathryn Hartman,
sales and marketing director of Nasstoys, told
XBIZ. “I personally liked the ability to have more
intimacy and relationship building. Maintaining
relationships is very important to us. Spend some
quality time with our customers, talk about our
products, their goals, what their needs from us are
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41
S
time and emptying their displays.”
ince picking up exclusive distribuOVO has acquired a stack of international
tion in North America by East Coast
design awards in its effort to prove that it is setting
News, the German-designed OVO
“the new standard.”
collection of pleasure products has
Making history, every item in the collection has
received an outpour of attention by
been honored with the prestigious red dot design
retailers, media and consumers,
award — the only company to receive the recogalike.
“I was so impressed by OVO’s
nition on 36 occasions. Previous winners of this
sleek design, attention to detail, and award include vacuums from Dyson and vehicles
don’t get me started on
from Mercedes Benz. A
the variety of rings,” said
monumental achievesexpert Emily Morse,
ment for any manufachost of SexWithEmily.
turer, the fact that it was
com. “Who knew you
done by a pleasure prodcould design a ring so
uct manufacturer
sexy and in so many
is something that
unique manifestations?”
everyone in the
The initial OVO
adult industry
release consists of 36
can be excited
pieces, each in a range
about.
of colors. The lineup
OVO’s
includes pleasure rings,
point-of-purvibrators, love balls,
chase displays
mini-vibes, lay-ons, bulalso have been
honored with
lets and rabbits. All the
international
products were conceived,
design awards.
designed and engineered
The pleasure ring
in Germany with attencounter display retion to detail, design and
ceived the VISCOM
quality. Every item is
Bronze Medal in the
also backed by OVO’s
international exhibi15-year warranty, and
tion — high quality
is boxed in clean, white
category. The fivepackaging that features
a full-color photo of the
included item.
OVO has recently
seen a surge of consumer
demand in Canada.
“We set up the display
— without the testers
— and sold five pieces in
tier modular wall display
 OVO’s wall display holds 100-plus items.
one day,” said Melissa
showcases more than
of Boutique Érotique
100 items and 24 fullyin Quebec. “People are liking OVO here. I will be
functional tester units — all of which are included
restocking next week.”
with the display. It includes a built-in, 14” HD
ECN account representative Pat Fischetti, who
monitor to play the accompanying product videos.
serves the distributor’s Canadian retailers, also
Nineteen items from the OVO portfolio of pleawas impressed by the attention OVO is receiving.
sure products recently made it to the finals of the
“I’m amazed by the consumer response to OVO,” U.S. International Design Excellence Award, where
Fischetti said. “Every day, retailers are telling me a 22-member panel of experts selected 19 finalists
how their customers are buying more than one at a from the category “Toys & Games.”
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XBIZ SENSUALS
SUMMER 2013
Approximately 2,400
applications were listed for the
award, which is sponsored by Business
Week and judged on factors that include
user friendliness, aesthetics, social responsibility in the production process, and innovation of
design.
As finalists, OVO wears the “IDEA Award”
logo on its packaging, flyers, catalogues, as
well as POS material and the brand’s website.
Winners will be announced in July and
the award ceremony will be held at the
International Conference of the IDSA in
August.
“Everything about this brand has been
very well thought out,” East Coast News
Sales Manager Alan Mandell said. “The
products are outstanding, the packaging is beautiful, and the merchandising
options will be something our customers
will go crazy for. It’s very exciting to be
introducing the OVO brand to the market.”
As the nation’s largest adult distributor,
East Coast News is equipped to back up the
anticipated demand for the OVO line. “We are
stocking OVO displays and products at each of our
three nationwide warehouses,” Mandell continued.
“Representatives from OVO have met with and
trained our entire sales team. ECN is 100 percent
ready for this launch.”
OVO made its U.S. public debut at the Las Vegas International Lingerie Show in April, where it
was featured in its own dedicated booth. The entire
collection of pleasure products were displayed
alongside available display units.
The complete OVO lineup is available now from
East Coast News. A
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43
Building
an con
In 3 Years, Icon Brands Has Established
Itself as an Industry Mainstay
L
By Tod Hunter
aunched in July 2011 as a boutique label focusing on a small
number of branded lines focused
on specific merchandising
categories, Icon Brands starts
its third year at the Summer
2013 ANME Show. The Icon
Brands inventory currently offers six lines, half of
which are inspired by successful production companies: Evil Angel — extreme
and fetish items; Falcon and Raging
Stallion — men’s products; plus Eat
Play Love — romantic edibles; Icon
Brands Signature — soft novelties;
and V Lubricants — premium,
paraben-free lubricants.
Founded by Evil Angel owner
John Stagliano and Urban
Graphics owner Jeff L, the
company’s personnel includes
Joanie Lee, vice president of
sales; Rebecca Weinberg, director of product development; and
Jenny Tse, sales and merchandising. Lee started in the adult
industry in 1999 and was previously VP of Sales at Video Team.
Weinberg was an e-commerce
buyer from 2002 and product developer at several adult-novelty companies, and Tse was an account executive
at Doc Johnson for more than 15 years
before moving to Icon.
“The three of us have strong opinions, but
we also have a lot of respect for one another,”
Lee told XBIZ. “I think our passion for what we
do and our common goal to grow Icon Brands to its
full potential makes us an even stronger team.”
The company offers some 200 items, each with
its own distinctive tie-in to the company’s standing
brands: “We aren’t just creating new and innovative items. We are growing existing and successful
brands,” Lee said. “All of our almost 200 items fall
under only six brands and that allows for easy
merchandising and quicker sales through brand
recognition. A fan of Buttman can go to an Evil Angel section of a store and find a Buttman Viewable
Butt Plug. He’s going to recognize the brand he
loves, identify with it and feel confident buying it. A
Falcon fan will follow a star on DVD, and then find
his dong on a wall. Name recognition is everything,
and with our iconic brands it’s built-in.”
“Every item indeed has a backstory and a reason
why it was added to our line,” Weinberg said. “As
the market has shown, making a cut-out paddle
that can leave a cool shape mark on the receiver
has been all the rage over the past few years — everything from a cute little heart to a full tire tread.
With thoughts of the big burly men of Falcon, one
44
XBIZ SENSUALS
partner with.”
The company’s gay lines are
tied in with leading gay studios Falcon
and Raging Stallion. “Falcon Studios has
been at the forefront of the gay adult production business for over 30 years,” Lee said. “The first
molds we released have been around for quite some
time and have always been super-popular, due
of our very to their quality and size. When we took over the
reserved own- license, these legacy dongs were not being actively
ers yelled out ‘How distributed. We repackaged them, and added a
whole range of new Falcon and Raging Stallion
about a boot paddle?’
products to revitalize the line. We believed in the
My thoughts were ‘what
a great idea’… it has to exist Falcon name and it paid off. Today Falcon and Raging Stallion are a huge success — the leading novalready. But lo and behold we
elty lines in gay. And when it comes to new molds,
were the first. And so we say at
Icon, ‘Nothing says love like a kick in we consult with the experts at Falcon to guide us in
choosing the right performers for their brand, like
the ass.’”
Jesse Santana and D.O. who were the most recent
“A big reason why our video branded
Raging Stallion molds.”
toys have done so well is because we
Falcon products include signature cocks from
create items specifically targeted to the
Falcon Exclusive performers as well as plugs, prosconsumer of that brand category,” Lee
told XBIZ. “You wouldn’t blink to see our
tate massagers and strokers. The rougher-trade
Raging Stallion Helmet Head Plugs or
Raging Stallion lines include giant butt plugs, big
Jackboot Paddle on the set of a Ragtoys, and the previously mentioned boot paddles, in
keeping with the harder Raging Stallion appeal.
ing Stallion movie. That means a fan
The Fashionistas-branded toys. tied in with
of Raging Stallion movies or the
John Stagliano’s award-winning DVD series and
consumer they target will likely
long-running Las Vegas show, have been a big hit
appreciate that item. We don’t
for Icon.
blindly throw products into
“The Fashionistas line certainly has been one
a line to see what sticks.
of our major homeruns. The concept for this
From product
line is unique to Icon Brands,” Lee told
XBIZ. “The element of printed glass
was never incorporated into the
BDSM genre. Each item is beautifully printed with elegant designs. The glass handles provide not only perfect balance,
but truly feels like a piece of
art in your hands. From the
to packNipple Suckers to the Piggy
age design
Tail Plug to the Whip and
to marketing,
Riding Crop, Fashionistas has
we remain focused on
certainly raised the bar in highwho is buying the item and how
end BDSM gear.”
they are using it. “
The company’s roots
One of the tie-ins at
in graphic design are
Icon Brands’ launch was
evident in Icon Brands
Evil Angel toys.
packaging, which
“Evil Angel toys was
highlights the prodan obvious venture,
uct and synchronizes
being that John Stawith other products in
gliano is a partner in Icon
Brands,” Lee told XBIZ. “Luckily, Evil Angel Video the same line, and won the company a 2011 XBIZ
Award for Excellence in Packaging. “Icon’s upper
is also one of the most well-known adult production companies in the world. Several key personnel management comes from the world of design, so
our products and packaging will always have a
at Icon Brands have career backgrounds in video
production and sales, including myself. Awareness strong graphic orientation,” Weinberg said. “We’re
of the numerous video companies and their impact frequently told we have a ‘fresh, new look,’ and
on the adult market helps when choosing brands to
PLEASE SEE ‘ICON,’ PAGE 84
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XBIZ SENSUALS
45
A
fter four years writing
about the pleasure products industry, you start
to become more open to
experiencing the wealth
of sensations promised
by the growing variety
of gadgets out there —
even those that you find
slightly intimidating. Case in point was my
warm-yet-nervous welcome to Dr. Clockwork’s
Violet Wand. With an old-timey aesthetic to
its packaging, this travel-friendly kit does its
best to put you at ease with affable, witty copy
and a list of warnings to avoid safety risks.
The kit includes: a solid state violet wand,
a carrying case, and three electrodes — a
medium mushroom, a curved ball point probe,
and a spoon. I was lucky enough to also
receive a “Body Contact” cord — that turns
the user into an electrode, and is sold as a
separate accessory — to complete my review.
For a total newbie such as myself, I know
I have a lot to learn about the true potential
of Dr. Clockwork’s Violet Wand, but I still
really, really enjoyed this product. I’ve used
the wand to tickle and tease my partner,
myself — and anyone else who’s willing. The
electrodes that I can easily slide into the wand
glow purple (it’s also available in orange) and
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XBIZ SENSUALS
the spark that it produces is controlled by a
knob. The feeling that the wand delivers is
warm and tingly, although its potential can
go well beyond that to deliver more painful
electro-shocks. The shapes of the electrodes
are also key to their sensations: an electrode
with a wider, flatter surface — like that of the
Medium Mushroom — distributes the electricity across a wider surface and hurts less …
Actually, it feels great. For a more pinpointed,
direct shock, the user may opt for the Curved
Ball Point Probe.
The best piece in this set is not part of the
set — the Body Contact cord. By attaching
it to the violet wand, the user becomes the
electrode. I gripped the brass rod and though I
didn’t feel a thing, when I touched my partner
I could feel the sparks between us. Exploring
each other’s bodies with electricity running
through us was beyond anything any other
“couples-friendly” product could ever offer —
it was cosmic! What’s more thrilling is that
the experience could be shared by more than
a couple.
Contact:
(973) 400-9263
[email protected]
MSRP: $199; Body Contact accessory $50
SUMMER 2013
 Dr. Clockwork
Solid State Violet
Wand Travel Kit
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XBIZ SENSUALS
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49
Sensual
Season
‘Spring into Summer’ Goes
Beyond the Typical Fling
By Ariana Rodriguez
S
pring into Summer is a collection of emotionally-charged
erotic novellas
each featuring
women exploring their sexual
limits while
putting their hearts on the line.
Each story provides moving
portrayals of love and passion,
and the personal discoveries
that they spawn. The book
starts with “A Season for Everything,” a beautifully tragic
love story set in London, followed by “Unlocking the Mystery” which takes readers
to Ireland in search of
a timeless, long-dis-
tance romance. As spring gives
way to summer, the second half
of the book featuring the short
stories, “Summer Solstice”
and “The Lottery,” offer readers even hotter depictions of
romantic liaisons.
While some erotic novels are
primarily focused on sexual
acts, Spring into Summer
author Eden Baylee’s emphasis
is on the chemistry between
I
n this exclusive Q&A with XBIZ
Sensuals, Eden Baylee discusses
her approach to erotica and the
prominent themes found in Spring
into Summer:
Tell me about the international
settings that your stories take
readers.
I love travel, so it’s always
interesting to write about places
I’ve been to and have an affinity for.
In Spring into Summer, the first
story, “A Season for Everything”
takes place in London, England —
a city I’d live in if I could afford to.
It lent itself well to a story about a
May-December romance between
a professor and a young woman.
In “Unlocking the Mystery,”
Dublin, Ireland sets the tone to
uncover the secrets of a woman’s
heart. The Irish people are
extremely romantic, and that is
part of the reason I chose to set my
story in Ireland.
“Summer Solstice” takes place
in Cape Cod at a private house
party. I was in the Cape years ago
its characters — and it in no
way compromises the eroticism
of each story. Her characters
are easy to relate to, and while
sparking fantasies of love and
romance, Baylee gives them
all believable personality traits
and realistic situations to set
the tone for readers to become
one with the characters and
the storyline, making the sex
scenes all the more powerful.
and have fond memories of it.
The final story called “The Lottery” takes place in Thailand — a
country that stole a piece of my
heart. It’s a very personal tale and
allowed me to pay homage to a
beautiful part of the world.
In my first book, Fall into
Winter, the cold months are represented by locations in New York
City, Canada and Austria.
What inspired you to
incorporate these locations
into your book(s)?
In a book of short stories, setting is very important. Though each
story is unique and stands alone, it
makes it more interesting to draw
a reader into the plot with a foreign
destination. We all love to see new
places when we read fiction, so I
wanted readers to travel with me
to some of these locations.
Who is your targeted reader?
Erotica is normally aimed at
women, but lately, men have
told me how much they enjoy
PLEASE SEE ‘BAYLEE,’ PAGE 86
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53
Standard
Innovation
CEO Danny
Osadca
Discusses
Future of
We-Vibe
By Ariana Rodriguez
S
tandard Innovation Corporation CEO Danny Osadca sat
down with XBIZ during the
International Lingerie Show
in Las Vegas in April to discuss the company’s relationships with channel partners,
future plans, as well as its
litigations with LELO.
What are Standard Innovation’s goals when
attending a regional show such as ILS?
At ILS or any other show, our goal is to meet
with channel partners to get their insight. We meet
with distributors to discuss feedback from retailers.
Standard Innovation is geared toward learning, getting feedback and incorporating it into future product
designs and marketing efforts. We place a great
importance on our relationships with channel partners
that also include direct accounts with retailers. We are
always here to learn.
How many channel partners does Standard
Innovation have? Are they global?
We sell in 50 countries around the world — from
Australia to Asia, Germany, France, the Netherlands
and the U.S. The fact that we’re in 50 countries is
amazing to me, and I’m in awe of the number of people
that ask for We-Vibe. I, myself, have traveled 250,000
miles meeting with distributors and retailers. We rely
on distributors around the world to help us learn from
them how to best customize our sales approach.
PLEASE SEE ‘OSADCA,’ PAGE 80
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XBIZ SENSUALS
55
Expanding
Horizons
Asia Adult Expo
Adds Exhibitors,
Seminars
T
By Bob Johnson
he Asia Adult B2B Expo and
Conference has announced that
it’s expanding to a new hall
after selling out its original
exhibitor space at the Hong
Kong Convention and Exhibition Center Aug. 29-31.
The show organizers, Vertical Expo Services Co. Ltd., also
announced a slate of “New Opportunities” marketing seminars presented by adult marketing expert
Bruce Friedman who will be delivering talks on
“Website Brokering 101: How You Can Make Your
Website More Valuable,” “Successful Marketing in the Adult Industry,” and other topics to be
announced.
This year’s exhibitors include: Platinum
sponsor Pipedream Products; Hop Shing, HK
manufacturers promoting its HoneyToys brand;
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XBIZ SENSUALS
JOYDIVISION natural lubricants; Loewie’s own
Nomi Tang andtop European brands; Loveshop
— agent of brands like Viamax, Tickler, Mode,
Firm and others; Nanma’s “NMC” brand; Odecco,
Chinese pleasure toys manufacturer; and the Taiwan pavilion that includes lingerie manufacturers
organized by the Taiwan Hosiery Manufacturers’
Association like Tung Tung Enterprise Co., Ltd.,
Juihung Textile Co., Ltd., and Gold Camlet Co.,
Ltd.
New exhibitors targeting the Asian and China
markets include: MiO MiKO, Belgium exotic chocolate producer; Toys-Sakai Japanese male masturbator, vibrating massagers, condoms, and lotions
manufacturer; Wai Hing, sales agent in Hong
Kong for “I SWIM” brand men’s underwear and
swimming trunks; and Wildone retailer with shops
in Japan, Hong Kong and Guangzhou, China.
Also on hand will be Hong Kong and Chinese
SUMMER 2013
manufacturers of adult novelties, lubricants, lingerie, leather goods, and more including Dongguan
Beileqing; Hong Kong Mingle; Mandarin Techology; Mylovey; Nan Sum; Ninghai Jimeite; Shenzhen Funtree; Shenzhen Glowsun; Shijiazhuang
Zhengtian, and others.
“The purpose of this visit is mainly for us to
source new suppliers and we are also looking for
interesting products,” Mabel Chan from Shopintimates Singapore said.
The organizers also noted that there will be
registered buyers in attendance from Australia,
Brazil, Chile, China, Czech Republic, France, Hong
Kong, Japan, Netherlands, Panama, Philippines,
Russia, South Africa, Switzerland, Thailand and
the U.S.
Pre-registration is now open to trade professionals for free. For details, visit AsiaAdultExpo.com or
contact Arosia Tong at +852 2528 0015. A
SUMMER 2013
XBIZ SENSUALS
57
Love
By Lyn Bimey
W
ith more than 40
years of experience, Kama Sutra
continues to inspire
romance between
loving couples in a
beautiful and elegant
manner. In 1969,
Joe Bolstad, owner
and founder of Kama Sutra, originated the first
“romance” product to encourage and intensify
the human connection. The Original Oil of Love
became an immediate sensation and founded the
now famous Kama Sutra brand. Over four decades
of pioneering products later, Kama Sutra not only
continues but improves upon its founding principles. With such, Kama Sutra is proud to introduce
Marla Lee as the new president of the company.
While keeping the heart and soul of Kama Sutra,
Lee is spearheading the brand overhaul to ensure
Kama Sutra remains the leader in romance and
intimacy.
A long history of brand building and product
development for renowned global corporations
provides Lee the experience to lead Kama Sutra.
Despite its long and successful history, Lee quickly
recognized opportunities for improvement.
Demand for Kama Sutra products is never a
problem, the company says, but Lee has an ever
driving force to develop the brand and customer
satisfaction. As the new president, Lee says she
strives to make everything “100 percent fabulous,
top to bottom, from performance to appearance,”
and wants each product to scream, “I am here!
Look at me!” Vibrant and tantalizing, Kama
Sutra’s revamped line of products appeals to all
couples looking to spice up their love life.
With support from founder, Joe Bolstad, Lee is
transforming Kama Sutra into a line of products
that catch the eye. Bolstad says he is impressed
with Kama Sutra’s new semblance.
58
XBIZ SENSUALS
Redefined
Kama Sutra’s
New President
Leads Brand
Overhaul
“I’m amazed by what she is doing,” Bolstad
said. “Ms. Lee is transforming the company from a
slow moving, steady eddy into an exciting dynamo.
She is creating exciting new products, new and
improved flavors and fragrances, more colorful and
interesting graphics, more fun, as well as, exploding sales. I’m so very pleased and looking forward
to the continued excitement and creative energy
she brings to the company.”
Rob La Joie, senior director of U.S. sales, says
he also is pleased with the new leadership and
vision of Marla Lee. La Joie says that with the
addition of Lee as president, the company has
managed to “help retailers move our items off their
shelves even faster.”
La Joie says, “Our 2013 mantra is all about
stand-alone, open-front, brighter packaging where
a consumer could quickly gauge the beauty and
quality of Kama Sutra products and further engage themselves into all of our lines.”
He says he is very confident in Kama Sutra’s
ability to “lead and pioneer the roads ahead”
and believes that Lee’s presence in the company
“brings an unmatched amount of enthusiasm, passion, and leadership to Kama Sutra.”
More than anything else, La Joie said he appreciates Lee’s ongoing efforts to make Kama Sutra
better for its customers.
The most appropriate word to currently describe
Kama Sutra is ‘”new,” the company said. With
an emphasis on new packaging, new flavors,
new fragrances and new formulas, all of the
revamped products are designed for high quality
and consumer satisfaction. Most noticeable for the
long-time admirers is the redesign of the first-ever
Kama Sutra product, Oil of Love.
The kissable body oil, now removed from the
tin canister, is more visible and attractive to the
consumer. The distinctive flavors, fragrances and
colors are sure to entice and delight, the company
said. As with the original Kama Sutra creation,
SUMMER 2013
each product category will encounter some modification for improvement.
Despite improvements made to previous
products and packaging, new product development is Lee’s specialty. Kama Sutra’s entirely
new product, known as Lip Fetish, was completely
originated by Lee. The lip-gloss is made to enhance
oral pleasures. The polish is specifically formulated to accentuate a pout with a luminous shine,
a kissable flavor and exciting warming or cooling
sensations. With three different flavors, the Sweet
Strawberry, Cool Mint, and Wild Raspberry, Lip
Fetish is a modern and advanced design that will
excite lovers as well as enhance beauty, the company says. The cosmopolitan product is referred to
by Lee as her “baby.” The company president said
she spent months refining the formula, packaging
and overall look of the product in order to “create
a stylish and cultivated lip gloss that would be
healthy, unique and 100 percent stupendous.”
Once applied, the gloss provides a tingling
sensation and flavor. Designed to be sold as more
than a sexual enhancement product, the sensual
polish is a sexy consumable that is the centerpiece
of Lee’s renovations.
Kama Sutra continues to be a company that
represents sexual passion and sensual fire. Lee,
who says she feels “like Kama Sutra is an entirely
new company,” is heartfelt and fervid when it
comes to the work she’s put into the company.
With products that range from tranquil and serene, to fiery and wild, Kama Sutra reaches out to
the customer with the same message they’ve had
since 1969: bringing couples closer together.
“After 44 years of successful business, Joe Bolstad, owner and founder, proudly presents these
products, and his new company president Marla
Lee, knowing that Kama Sutra has come a long
way and will continue to thrive and grow under
the same principles and beliefs they have always
had,” the company said. A
SUMMER 2013
XBIZ SENSUALS
59
Intimate
Rejuvenation
Ending My Stress
Incontinence With the
Intensity
By Jaiya
ClubCalExotics.com
O
kay, so this is really
embarrassing to write
about, but for the past
three years I’ve been
dealing with stress incontinence. That means
that every time I cough,
sneeze, laugh or doing
anything that involves
jumping up and down, I pee my pants. (Warning: this is going to be a little TMI!) I’m sure
you’ve had customers approach you asking
if there is anything that helps them with
similar issues — being afraid of peeing during
sex, not being “tight” enough, wanting to have
better toned vaginal muscles, wanting better
orgasms, etc.
I was doing my Kegels, sometimes, not as
often as I tell people to do them, and I admit
I was a little lazy about getting them done.
While many people know about the benefits
of doing Kegels, they still don’t do them, or
if they do, they often do them wrong. Even
with my attempts at Kegel exercises (which
had always worked for me in the past), the
sneezing and peeing got worse. Post having
a baby, I experienced a hard time contracting and relaxing my pelvic floor muscles. It
sucked!
I discovered Intensity by JOPEN at the
ANME a few years ago. I was very excited to
learn about a product that might help new
moms get their pelvic floor tone and strength
back to pre-birth condition. Of course, I
thought that perhaps this was the answer to
my issue.
When the Intensity arrived it was wrapped
and packaged nice and pretty. A friend was
there and she asked me if it cleaned my house
and did dishes too! It does seem that this
product “does it all.” It’s a vibrator, a dilator
(dildo) and it has electric stimulation to help
60
XBIZ SENSUALS
contract and tone pelvic floor muscles. So it
provides pleasurable orgasmic stimulation
while it helps tone and strengthen your PC
muscles. LOVE IT!
A word of advice, do read the directions
and insert Intensity completely before turning on the electro-stimulation. This will help
avoid any issues — trust me on this one.
Intensity needs to be used properly to fully
enjoy the many benefits it offers.
I used the Intensity about four days per
week for three weeks. I mostly focused on the
dilator and the electric stimulation. It was
less about pleasure for me and more about
getting my vaginal muscles of steel back! The
good news is that I got results.
First, I noticed that at the gym I could
JUMP without peeing my pants. That was a
very good sign. Second, I could stop the flow
while peeing, another good sign that things
were improving. Third, my lover said that I
felt different, in a very good way. I was more
snug. And fourth, my orgasms became better.
Not sure if this has to do with the Intensity,
but it seems that I just felt better down there
and had a stronger libido to boot. I definitely
felt sexier not having to worry about peeing
myself. That was turning me off big time.
So, I’d say that I am in LOVE with the new
Intensity. For those customers, especially for
moms, looking for something to help improve
their sexual health and pleasure I would
recommend the Intensity as a way to possibly
achieve both!
Club CalExotics Expert Sexpert, JAIYA ~
Award-Winning Sexologist, Filmmaker and
Author of RED HOT TOUCH, Blow Each
Other Away. Providing other educational
resources to assist you to fully express yourself
sexually at www.MissJaiya.com and www.
ClubCalExotics.com. A
SUMMER 2013
SUMMER 2013
XBIZ SENSUALS
61
Essential News
Lingerie
Di Moda to
Distribute
Baci in
Italy
XGen Introduces Baci
Fantasy Eye Masks
B
RISTOL, Pa. —
XGen announced
that it will serve
as the exclusive North
American distributor for
Baci’s new handcrafted
fashion eyes masks.
The masks are slated to arrive in the U.S.
and Canada this summer,
XGen announced.
Now available in 30
styles, Baci and XGen debuted the fantasy masks
at the International Lingerie Show in April.
“The mask collection made quite an impact at ILS,” XGen President Andy Green said.
“They are unbelievably
beautiful and will be a
standout addition to any
store.”
Each of the masks is
constructed with an alloy
of nickel-free metals and
then hand painted. Many
styles are embellished
with Swarowski crystals.
The masks also feature
bendable elements that
allow the wearer to adjust the mask for optimal
fit and comfort.
Unlike most adult eyemasks, Baci’s reimagined version does not
block out light but rather
functions as a fashion accesory to be worn both in
and out of the bedroom. A
tyes.by.tara,
Christabella Fashion
Ink Distro Deal
G
REENWOOD
VILLAGE,
Colo. — Jewelry designer
tyes.by.tara
announced that
it has partnered with
Christabella Fashion Ltd.
for exclusive distribution
in Hungary.
“We have meticulously
evolved tyes.by.tara into a
flirty and female-focused
lifestyle brand,” founder
Tara Christine said. “Now
it’s time to elevate our
focus to a global level. We
are thrilled to partner with
Christabella Fashion to
expand our brands availability and exposure.”
Gyula, Hungary-based
Christabella Fashion Ltd.,
a luxury lingerie distributor and retailer carries
brands such as Dreamgirl,
62
XBIZ SENSUALS
M
ILAN — Baci
Lingerie has announced its new
collaboration with seasoned
Italian distributor Lingerie
di Moda, which will now offer
Baci’s White Label, Black
Label and Dreams collections
to Italian consumers.
“Baci’s further expansion
into the Italian market is
only natural,” said Alicia
Sinclair, Baci Lingerie director of sales and operations.
“After all, ‘baci,’ the Italian
word for ‘kisses,’ and the
culture and nuance the word
invokes, is what we had in
mind when Baci Lingerie
began. Lingerie di Moda is
synonymous with quality,
sensuality and luxury in the
brands it represents, and we
believe they are the perfect
fit for the Baci brand in
Italy.”
Lingerie di Moda represents Italian and international brands and distributes
lingerie, stockings and tights,
swimsuits and bedroom
costumes via its retail site
for consumers and wholesale
site for retailers.
“When I first saw Baci’s ad
campaign in an international
lingerie magazine, it took my
breath away,” said Elisabetta
Sebastiani, Lingerie di Moda
marketing director. “I knew
in that instant Baci must
be present in our catalog
and dreamed of the day it
would become a reality. To
be allowed to represent Baci
Lingerie here in Italy is a
true honor.”
Each Baci collection offered by Lingerie di Moda
has a subtly different
aesthetic but are united by
an ubiquitous feminine and
playfully erotic undertone.
The White Collection
features 50 pieces in an array
of colors, ranging from jewel
tones to classic white. The
Black Collection was designed to emulate a European
chic essence and includes
accessories like satin gloves
and lace garters. The Dreams
Collection is comprised of
sensual bedroom costumes
for role-play and imagination
between the sheets.
Baci first debuted at the
2010 International Lingerie
Show in Las Vegas. A
Maia Toys Now Available Through
Honey’s Place
S
Rene Rof and
Shirley of Hollywood.
“We at Christabella
Fashion are really proud
to have been able to start a
partnership with Tyes by
Tara. Our aim is to offer
our costumers a broad
collection of high quality products that are also
unique and special. This cooperation provides us with
an exciting opportunity,”
Christabella said.
For more information about the companies, contact info@
tyesbytara.com or visit
ChristabellaFashion.com. A
SUMMER 2013
AN FERNANDO, Calif.
— Adult novelty distributor, Honey’s Place announced
the addition of the Maia Toy collection to
its growing line of products.
The company said that since its 2012
debut into the U.S. market, Maia has
catered to fashion-forward consumers who
“recognize the colors of eroticism with
their personal pleasure products.”
“Maia has quickly gained recognition as
a leader in the au courant adult accessories and pleasure products market all over
the world,” Mara Epstein, Maia director of
sales and marketing said. “Our packaging
is helping to make our products an item
that can be proudly displayed anywhere.”
Honey’s Place noted that Maia’s colorful products range from contemporary
rabbits to sleek Kegel balls, and are
made 100 percent medical grade silicone,
designed to suit the consumer’s mood with
comfort and functionality at affordable
prices.
“People don’t realize how much
effect color has on someone’s decisions.
Color makes a mood,” Epstein added. “Between 60 and 90 percent of those people
make their decision on color.”
“We are impressed by Maia’s knowledge of color and the potential impact
that this has in the retail marketplace,”
Honey’s Place President Bonnie Feingold
said.
She added, “The company’s competitive
price points are sure to make this line of
products a great seller. We are excited to
include their line in our diverse selection
of products that we currently carry.”
Retailers interested in Maia Toys can
contact Honey’s Place at (800) 910-3246 or
email [email protected]. A
SUMMER 2013
XBIZ SENSUALS
63
Essential News
Male Power
Expands
Scandal
Lace
Collection
H
AUPPAGE, N.Y. —
Male Power has expanded its men’s lace
collection of undergarments.
According to Male Power,
“Customers turn to Male
Power for undergarments
that are unique, innovative,
comfortable and, above all,
sexy. The company has a
magic touch for spotting new
and emerging trends, and
creating popular fashions
that reflect the styles that are
in vogue. Men’s lace is the
latest rage, and Male Power
has fully embraced it. Several
new lines are available, all
of them soft and delicately
erotic.”
Traditional black and
white underwear is offered
to the man who likes to keep
things simple yet sensuous.
The wilder types will opt for
Leopard Lace, designed to
“bring out the male animal
instinct.”
And there is more on the
way. A new neon lace collection was recently introduced
at the International Lingerie
Show in April. The Scandal
Lace collection line of thongs
and shorts capture the
features of openwork fabric
that the company said are
designed to “appeal to men’s
feminine side.”
The products are made
from black stretch galloon
lace combined with soft,
four-way stretch mesh. They
come in eight unique and daring styles: Power Sock Short,
Garter Belt Short, Sling
Thong, Choker Thong, Micro
Thong Pinch Back, G-String
Garter Short, Micro Garter
Short, and Split Back Short.
MalePower.com. A
Nalpac Releases 2013 Lingerie Catalog
F
ERNDALE, Mich. —
Nalpac has announced
the release of its 2013
lingerie catalog, featuring
78 pages of lingerie for men
and women.
Sales Manager Thomas
Rafferty says,
“The Lingerie
Catalog is a
result of the
hard work of
our graphics, purchasing,
sales and marking teams.
I am certain this will help
our customers stock their
stores with Nalpac’s lingerie
selection.”
64
XBIZ SENSUALS
The 2013 Nalpac Lingerie Catalog features bestselling pieces from brands
such as Hustler Lingerie,
Rene Rofe, Magic Silk, Fe-
tish Fantasy Lingerie, Male
Power, Justus Boyz and
Active Man. Sexy costumes
are also featured in the Lingerie Catalog for Halloween
ordering.
SUMMER 2013
Catalogs will arrive in
customers’ mailboxes and
is also available online
at www.nalpac.com/
lingerie2013.
For more
information
about lingerie at Nalpac
and Nalpac’s
almost 20,000
items, or
to place an
order, visit Nalpac.com,
contact a Nalpac account
manager toll free at (800)
837-5946, fax an order to
(248) 544-9126 or email
[email protected]. A
SUMMER 2013
XBIZ SENSUALS
65
Essential News
Karishna Khelani Joins Fantasy Lingerie Releases
Plus-Size Collection
Coquette Sales Team
C
C
AMBRIDGE, Ontario —
Coquette has announced
the addition of Karishna
Khelani to its sales team, as the
company’s Puerto Rican rep.
Khelani was born and raised in
Puerto Rico. She attained her undergraduate degree in international
affairs and public relations, and
later stepped into the Bostonian life
at Northeastern University where
she completed her masters in international communications. After
living in Boston and traveling the
globe, she shares her time between
New York City and Puerto Rico.
“Currently I am a PR specialist for vendors within the wedding
industry,” Khelani said. “I love
dealing with vendors bringing
their beautiful work to the eyes
of searching brides and grooms.
Throughout my entire career as
a wedding planner and wedding
publicist I have realized brides are
interested in the dress but also
what’s underneath. It’s a foundation piece. Brides determine
whether they are sexy or cute from
within so why not start with some
 Karishna Khelani
sexy or sweet lingerie.”
Khelani recently traveled to
Las Vegas to meet with the entire
sales team during the International
Lingerie Show at the Rio All-Suite
Hotel and Casino. Stepping right
in and helping with visiting buyers,
Coquette’s sales team says it is
excited to have her on board.
“Karishna is a bright young
lady and we are thrilled that she
has joined Coquette,” said national
sales manager Dave George. “She
brings with her a strong work
portfolio and a cultured perspective
that will be a perfect fit to our fantastic sales team. We look forward
to working with, and getting to
know her.” A
HATSWORTH, Calif. —
Fantasy Lingerie recently
released a line of boxed and
hanging lingerie designed exclusively for plus-size women.
The collection,
dubbed
Curve, was
designed
with cuts,
fabrics and
color stories
determined
to specifically
flatter, fullfigured women.
According to
Fantasy Lingerie, the pieces
were designed
by a plus-size
designer, giving
them an edge of
authenticity.
Curve also
re-imagines garments traditionally intended for
more petite women.
Namely, the baby
doll dresses and
chemises are outfitted with underwire
and molded cups to provide curvier
women with shaping and support.
“Curve by Fantasy Lingerie is an
excellent line for boutiques as well
as exotic stores, because it speaks to
women of all ages and demographics, and truly fits a plus size woman
with a cohesive color story that
is easy to merchandise,” Fantasy
Lingerie managing
director Leilani
Whitney said. “This
is the kind of lingerie
you want to show off
because you are so
proud of how it will
make you look and
feel.”
The plus-size
collection also
employs a unique
pricing structure.
Unlike many
plus-size lines,
Curve charges
the same price
for all sizes.
For example,
a 1X costs the
same as a 3X.
According
to Fantasy
Lingerie, this
allows retailers to keep
their pricing
consistent while
avoiding offending customers with a
price differential.
Fantasy Lingerie will debut the
Curve Fall collection at the Las Vegas International Lingerie Show this
September. A
Magic Silk Releases Catalog
H
AUPPAGE, N.Y. — The
new Magic Silk 2013 Catalog is on the way.
Introduced at the International
Lingerie Show in Las Vegas, the
bright and illustrated 64-page
brochure will
be mailed to all
distributors, and
thousands of retailers worldwide,
the company
says.
“Magic Silk
now offers the
widest and
most diverse
assortment of
merchandise
in the intimate apparel
industry,” the
company said.
“The many collections cater to every taste and sensibility,
offering cutting-edge style blended
with supreme comfort. All of the
Magic Silk lines are contained in
the catalog, strikingly depicted
against vivid themed backgrounds. The hot, new collections
66
XBIZ SENSUALS
SUMMER 2013
are featured as well, including
Bridal Bands of Lace, Hypnotic
Swirl, Satin Treasures, Midnight
Bound and the most recent Fishnet styles. Such popular collections as Exposed Lingerie, Hot
Angel, Wise Cracks,
Cheap Thrills
Costumes,
Men’s Silk
Knit and Exposed Couples
are also
highlighted.”
All styles
are now available in Queen
Size. According
to the company
bold packaging
continues to be its
hallmark because
“quality products
should be elegantly
and creatively
displayed.”
Examples of product boxes and
in-store display plan-o-grams are
also contained in the comprehensive catalog.
MagicSilk.com. A
SUMMER 2013
XBIZ SENSUALS
67
Essential News
Icon Brands Unveils Nina
New Simply Silicone Mercedez
to Launch
Products
L
OS ANGELES —
Icon Brands is following up on the strong
reception of its Simply
Silicone Mini and Mini
G Vibes with eight new
Simply Silicone products,
and the entire
“stripe” is now
shipping.
Joanie Lee,
Icon’s VP
of sales, explained, “We
added two
Cock Cages in
a super-cool
Celtic design,
two great
couples kits
with bunnies,
vibrating
rings, cages
and more, a
trio of ultrathick silicone
‘donut’ rings
and a 10-function ‘love button’ ring kit in
two great colors.”
With consumers and
retailers alike requesting
silicone more than ever,
Icon said it felt it was
time to brand an entire
line with“Silicone” right
in the name. Lee added,
“And when you see all the
eye-popping primary colors
together, Simply Silicone
makes a visual statement
that you simply can’t
ignore.”
Each Simply Silicone
item is fully covered in
ultra-soft, velvety silicone,
and in one of four bright
colors: pink, red, cyan and
navy. The packaging is high-contrast
white and
black, with a
black backdrop
that vibrantly
displays the
pieces, and
was created by
Icon’s decorated
design team.
Lee has
high hopes for
the entire line,
which is now
12 SKUs wide,
commenting
“if the Simply
Silicone vibrators are any
indication, this
is a material
whose time has come…and
a collection whose time has
come.”
Simply Silicone ships
immediately and is available from Icon Brands and
leading distributors nationwide. Visit iconbrands.
com for more information,
or contact Lee at joanie@
iconbrands.com. A
Pjur Releases Pjur
Woman Nude
W
ASSERBILLIG,
Luxembourg
— Pjur has
introduced the sixth and
final product of its Sexy
Six collection, pjur Woman
Nude.
The water-based lubricant is free of any additives, including glycerin,
parabens, oils or perfumes.
“Nude means naked or
raw,” pjur’s Rich Harris
told XBIZ. “For the adult
market, it’s a good name
because it has two meanings: a sexual meaning
and an ‘in the raw’ kind of
meaning.”
Harris believes while
the lubricant market is
saturated with natural,
additive-free products, they
68
XBIZ SENSUALS
are sub-par
“from a performance
standpoint.”
Pjur
Woman
Nude
was designed
expressly to effectively
lubricate and moisturize women’s skin while
conforming to a healthy
standard.
“Often, less is more,”
said Alexander Giebel,
founder and CEO of pjur
Group. “We have developed
pjur Woman Nude especially for women who pursue a
conscious lifestyle. Thanks
to the neutral formulation,
it is perfect for the soft and
sensitive female skin.” A
SUMMER 2013
‘La Scorpia’
Swimwear
L
AS VEGAS — Former Vivid
star Nina Mercedez announced
the impending launch of her
new limited-edition swimwear line,
“La Scorpia,” on Twitter, which was
officially released in June.
While Mercedez told XBIZ that
the 15-piece collection will go well
with Christian Louboutin shoes, she
said that, aesthetically, La Scorpia
really is its own arachnid.
“Swimwear is swimwear, but I’m
trying to create something different,” she said, adding, “My life has
an impact on [the collection], and
my life is the adult industry and
Instagram and the girls in the
business.”
To accommodate two of her major consumer bases — her female Twitter fans and the
stars of her production company — Mercedez
decided to create a distinct curvy-girl-friendly
line by offering plus sizes and separate garments to allow ladies to mix and match pieces
to fit their unique body type.
“That’s the reason I’m doing extra large
and the reason I’m doing F-sized busts —
because some of the girls have come out and
said, ‘Are you going to carry this and are you
going to carry that?’ And I wasn’t before, but
so many people have asked for it that I am
now.”
Mercedez admitted that she is personally frustrated with the limited swimwear
options for her own body type — a DD bust
and a very petite waist. She mentioned that,
based on the photos she sees on Instagram,
girls’ bodies have changed; and yet, brands
continue to gear their apparel towards waiflike women.
La Scorpia’s business model will continue
to be based on consumer interactivity after
the first collection is released. According to
Mercedez, she is launching only 15 pieces
in order to gather feedback from her social
media base and then use it to inform her next
15 pieces.
“If you don’t
have the voice of the people who are
buying, and you’re not in touch with them
one-on-one, then you could put out 50 bathing
suits. But if it’s not what they want, they’re
not going to sell,” Mercedez said.
Mercedez originally wanted to design a
jewelry line separate from her swimwear line,
but decided to combine them when she realized that wearing jewelry to the beach is too
impractical and unwieldy for most poolside
fashionistas. The result, Mercedez explained,
is a “flashy and blingy and classy” hybrid collection bedecked with gold chains and “really
big between-the-boobs jewelry pieces” already
attached to the swimsuits.
While the pieces will be affordable, they
will also be limited, Mercedez said.
Nina Mercedez left Vivid in 2006 to create
her own production company, Heartbreaker
Films. Mercedez continues to be active in the
adult world and has previously owned online
stores that sold exotic wear.
Mercedez also owns the XXXFastPass.com
network of porn star websites, as well as her
own feature dancing agency, Feature Elite.
According to Mercedez, the girls of Heartbreaker films will be rocking her swimwear
at pool parties — with Christian Louboutin
shoes — come summertime. A
Entrenue Streets New
Bachelorette Mini-Catalog
P
HOENIX — Entrenue has released
a new mini catalog dedicated to the
popular decorations, games and party
accessories for soon-to-be-bride’s bachelorette
celebration.
The 28-page supplement includes the latest from Kheper Games, CandyPrints, Ball
& Chain, Little Genie and more. The colorful
and user-friendly catalog features interactive games, themed shots and shakers, and a
selection of sashes, veils, buttons and tiaras.
“It’s officially wedding season and
bachelorette accessories have become a
major category for adult retailers across the
country,” Entrenue President Joe Casella
said. “We created our bachelorette mini
catalog to make it fast, easy and convenient for our customers to keep their stores
stocked with everything from traditional
bride sashes to more racy decorations and
gag gifts.”
To register, email catalog@entrenue.
com and include your phone number or call
(800) 386-7268. A
SUMMER 2013
XBIZ SENSUALS
69
Essential News
Swan Receives
Upgraded Technology
Nasstoys Expands
Elite Vibes
Collection
N
EW YORK — Nasstoys has
introduced two new vibes to
its popular Elite Collection.
The Elite Collection Finger
Twister and Climaxer vibes are
each distinctly shaped to please
and feature a removable bullet designed for easy replacement when it’s
time for fresh batteries. Each sleeve can
also be modified for use with a favorite
bullet vibe.
“The new Elite Collection vibes are the
ideal pick for women looking for discreet,
customizable pleasure,” sales and marketing Director Kathryn Hartman said.
“Each one features a uniquely shaped, soft
sleeve that transmits powerful sensations
from its removable bullet, which can be
replaced for everlasting pleasure.”
Both vibes are waterproof and phthalate-free with push-button removable bullets. The Elite Collection Finger Twister
T
is available
in black and
purple, features
a rippled texture
that’s soft to the
touch and a threespeed bullet vibe.
The Elite Collection Climaxer
vibe features a 100 percent silicone sleeve
and is designed for G-Spot and clitoral
stimulation with a 10-function removable
bullet. It is available in black and purple.
“The Elite Collection is a stellar Nasstoys line that delivers extraordinary style
and function,” Hartman continued. “The
clean, sleek packaging of this line appeals
to the sophisticated shopper.”
The Elite Collection of products is
available now.
For more information or to place an
order contact a local distributor or email
ORONTO — Swan
is introducing its
newest generation of
vibration
technology.
The company began
rolling out
its latest
upgrade in
March.
“Three
years ago,
I was so
proud of the
power that
the Swan
collection
had, and
still am today,” Swan
President
Steve Bannister said.
“I never
imagined
it could get
any better. In this situation
though, it feels great to prove
myself wrong. Wait until you
feel these vibrations!”
Not to confuse the new
vibrations as being “faster,”
Bannister
adds, “I’d
also like to
really make
it clear that
instead of
just speeding up our
vibrations
which really just
makes for
a buzzier,
numbing
sensation, we’ve
actually
reworked
the major
components
for a wider
vibration
space.
Instead of
faster vibrations, you end up
with deeper, pulsating, ones
that just feel great.” A
CalExotics
Introduces ‘First Komar Company
Time Fetish Now Offering ‘The
Collection’ Closet Collection’
B
L
OS ANGELES — California Exotic Novelties has introduced its
First Time Fetish Collection
that introduces people to the
world of fantasy play.
The collection includes a
Riding Crop, Love Paddle,
Satin Eye Mask, Nipple
Teasers, Flogger, “O” Ring
Gag, and Seduction Kit.
“The First Time Collection is popular because it
catches the attention of novices when they walk into a
store. The First Time Fetish
Collection includes products that people may have
70
XBIZ SENSUALS
never purchased before. It’s
perfect because the brand
speaks directly to them,”
President and CEO Susan
Colvin said.
Made of quality materials, the products come in a
“seductive,” gray pallet.
“First Time Fetish is a
high quality line of playful
fetish gear that is a muststock for any retail store.
The items are perfect for
beginners or experienced
users,” Jackie White, vice
president of sales said.
A soft presentation
adds to the line’s appeal,
SUMMER 2013
explained senior director of
business affairs Al Bloom.
“The First Time Fetish Collection is packaged in pretty
boxes and easily merchandises on a store wall or end
cap. This lets the beginner
know this line is for her —
and as any marketer knows,
speaking to the target
demographic is the key to
success.”
The First Time Fetish
Collection is in stock now
and available. To order
the collection call Bloom
at (909) 465-4946 or email
ALTIMORE —
Komar Company
has announced the
addition of The Closet Collection by Impulse Novelties to its boutique novelty
line offerings.
The company said the
Collection offers a variety
of massagers from the Carrie B. Slim G to the Jimmee Lightning Rod, each
as unique and stylized as
the couture shoe lines that
inspired them.
“Manufacturers like
Impulse Novelties are really making great strides
in producing a mainstream
friendly product. As a
woman I was immediately
attracted to the packaging design, and tying that
together with the shoe
shopping experience is
very clever. As the buyer
for Komar I am always excited for the opportunity to
introduce a boutique brand
to our customers and grow
together,” Komar’s novelty
buyer Adrianne Foreman
said.
Impulse Novelties’
Lorraine added, “The decision to work with Komar
was an easy one. My history with the company
goes back years. I have always been impressed with
the company from top to
bottom, and am confident
in their ability to support
our line.”
“Customer response has
already been overwhelming, with Komar already
having to reordering the
line twice, Komar salesperson Mark Foreman said.
“With such a simple and
elegant concept, matched
with a widely accessible
price point, we at Komar
are excited and proud to
partner with The Closet
Collection, and remain
excited to see even more
great offerings from them
in the future.”
To view the entire line
click here.
Retailers interested
in The Closet Collection
can contact Komar at
(800) 486-6247, or email
msavage@komarcompany.
com. A
SUMMER 2013
XBIZ SENSUALS
71
Essential News
Holiday Products to
Distribute
Booty Parlor
C
HATSWORTH, Calif. —
Holidays Products has been
selected as a distributor of
Booty Parlor, a beauty and lifestyle
brand for women, to help expand its
market reach.
“We’ve carefully developed and
grown Booty Parlor into one of
the leading female-focused sexy
beauty and lifestyle brands in the
world — now it’s time to expand
our U.S. market presence,” Charlie
Myers, founder and president of
Booty Parlor, said. “For many years
we’ve had requests from retailers to
make Booty Parlor more accessible,
so we are thrilled to be expanding
our brand’s availability via Holiday
Products as its premier distributor
in the business.”
Booty Parlor debuted in the
Holiday Products booth at The
International Lingerie Show in Las
Vegas in April.
“We are very excited to have
been chosen to distribute the
Booty Parlor Line. This partnership
exemplifies our “best of the best
philosophy,” Diana Fitzgerald, sales
manager of Holiday Products, said.
Clearly, Booty Parlor’s innovative
products, incredible marketing and
name recognition make them a
great addition to our product Line.”
Booty Parlor proffers sensual
products designed for bedroom and
everyday use, including pheromoneinfused body scrub, lace vibrating
panties, “love kits” for sexy occasions and even a book written by
co-founder Dana B. Myers, “The Official Booty Parlor Mojo Makeover:
Four Weeks to a Sexier You.”
According to the mission
statement of husband-wife and
co-founders, Charlie and Dana B.
Myers, Booty Parlor was created to
foster confidence in women, in the
bedroom and otherwise, and has
attracted an impressive roster of
A-list customers, like Jennifer Love
Hewitt, Jessica Biel, Blake Lively,
Christina Milian and Megan Fox.
For more information, email
[email protected] or visit
bootyparlor.com. A
Doc Johnson Expands
Black Rose Collection
N
ORTH HOLLYWOOD,
Calif. — Doc Johnson is
now shipping the winter
season’s Black Rose expansion.
There are eight new additions
to the “feminine and accessible”
BDSM line.
The additions to the
Black Rose collection
are: the Vixen vines, a
faux leather whip with
rose tipped falls; the Sultry Spanker, a gorgeous
black and purple twosided paddle; the Kinky
Kuffs, purple silk and
black lace restraints; the
4-Way Foreplay, a sultry
and comfortable hogtie;
the Harness Your Desire
Vac-U-Lock complete set
features a curvy black
silicone attachment and
beautiful harness; the Blooming
Ben Wa Balls, weighted silicone
ben wa balls available in black or
purple, and the Stems of Seduction
anal trainer kit featuring doubledipped iridescent purple and black
plugs in two sizes and a 1 oz.
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XBIZ SENSUALS
personal lubricant.
Victoria Bowman-Steinour, Doc
Johnson’s director of marketing and
public relations, says, “Black Rose
has been performing very well since
its initial release. Consumers find
the line accessible and
retailers are pleased
with how the products
are sophisticated yet
easy to merchandise.
The Black Rose collection is the perfect fit
for the consumer who
wants a touch of luxury
in their BDSM play.”
The debut items in
the Black Rose Collection were released in
May of 2012 to much
acclaim, award nominations, and strong sales,
the company said.
For further information,
catalogs, plan-o-grams, marketing
materials such as posters, signage
and postcards, and instructions on
how to order, contact Doc Johnson’s sales department at: orders@
docjohnson.com. A
SUMMER 2013
Crystal Delights’ Newest
Product Included in Art Show
N
EW BOSTON, N.H. — Crystal Delights’ newest product
called My Pleasure Pony Tail
has been included in The Kinsey
Institute Juried Art Show 2013 held
at The Grunwald Gallery at Indiana
University open for viewing now
through July 13.
Kinsey Institute Juried Art Show
is a contemporary art exhibit exploring themes related to sex, gender,
eroticism, reproduction, sexuality,
romantic relationships, the politics
of sex and gender, and the human
figure. It features paintings, prints,
photographs, ceramics, wearable
art, metalwork, sculpture, fiber art,
and video installations from local,
national and international artists.
“It is a great honor to be selected
to participate in the Kinsey Institutes
Juried Art Show and even more exciting to be picked twice in the last three
years,” said Shellie, creative director of Crystal Delights. “We are so
excited to be included in such artistic
company. Here at Crystal Delights
we truly believe that art is pleasure
and our My Pleasure Pony Tail is a
perfect example of that.”
Crystal Delights’ My Pleasure
Pony Tail is a soft full tail made of
handcrafted monochromatic textured
natural yarn attached to the new
Unicorn Horn Plug made of smooth
borosilicate glass. The My Pleasure
Pony Tail will soon be available
in pink, blue, purple and white on
CrystalDelights.com.
Like every Crystal Delights toy
each My Pleasure Pony Tail is handmade without a mold and crafted in
the U.S. No two tails are exactly the
same; but all are made with the highest attention paid to detail.
The Kinsey Institute Juried Art
Show 2013 is part of the 113 Days of
Art, a summer-long festival in Bloomington, Indiana that features visual
arts, music, and cinema events on
the Indiana University campus. Two
awards will be given to artists in the
exhibit, “Best in Show” and “Gallery
Visitors Choice.” The Grunwald Gallery is open Tuesday through Saturday, noon to 4 p.m. All events are free
and open to the public. For more information, visit KinseyInstitute.org. A
LELO
Debuts Bridal
Pleasure Sets
S
AN JOSE, Calif. — LELO
has added bridal-themed
pleasure sets to its collection.
“Wedding season is well underway, and from now until September
there will be an average of 6,200
weddings taking place across North
America every day,” the company
said. “Given an average of 170
guests per wedding each spend
upwards of $200 on gifts, there’s
no better time to present a unique
option for that bridal shower, bachelorette party or wedding surprise.
So in true LELO fashion, we’re
excited to present a set of three
exclusive products tailored specifically to wedding season.”
The LELO Bridal Pleasure Set
includes the Noa waterproof, USBrechargeable silicone rechargeable
couples’ massager featuring six
vibration patterns, silk and suede
blindfold with pearl detailing,
suede teaser ring with pearl detailing, a USB charging cord, a lover’s
guide, a user manual, and satin
storage pouch.
The LELO Bridal Pleasure Set
features an MSRP of $199.
For more information, email
SUMMER 2013
XBIZ SENSUALS
73
ESSENTIAL
Stocking Guide
Accessories
Anal
LUX LX1
BMS FACTORY — MSRP: $59.95
Lx1 is designed for the gentleman
who demands control of his
desires. Made with 100%
waterproof silicone material
and with a soft ring for safety
and removal at the base, the
entire surface of the Lx1 has
been sculpted for the male body.
With two curves and an added
bend for perineum stimulation
during use, the Lx1 is perfect for
beginner to intermediate users.
Contact: (905) 793-6400
[email protected]
WAND ESSENTIALS ECSTA-SEAT
WAND POSITIONING CUSHION
XR BRANDS — MSRP: $119.88
Slip into ecstasy with this uniquely designed
wand positioning pillow. Simply insert your
favorite massage wand into the open ended hole,
position yourself over the wand head which is
designed to stick out of the top, and turn the wand
to your favorite setting. This ultra comfortable
seat is made from soft hypoallergenic foam
and is machine washable. The ergonomically
designed cushion is contoured for the ultimate
wand control. Ideal for hands-free stimulation.
Contact: (888) 261-4181
[email protected]
TINGLERS
NS NOVELTIES — MSRP: $33.20
Tingler Vibrating Plugs I, II and III
provide intense and strategically
placed vibration exactly where you
want it most. The firm yet forgiving
silicone body yields to every body
type ensuring a comfortable fit.
The flat skinny base fits snugly
along your body’s curves, making
it the perfect plug for adventurous
couple’s play. Each velvety smooth
jackpin controller features two
buttons for easy on/off operation
and 3 levels of intensity control.
Contact: (818) 773-4999
[email protected]
Bath & Body
RIDE RAZOR
SLIQUID — MSRP: N/A
Ride Razor is carefully formulated to soften coarse beard and
body hair while conditioning and moisturizing to leave skin
smooth, hydrated and touchably soft. This is the ideal allbody shave cream featuring hints of natural botanicals, shea
butter and aloe vera. Choose from Desert Sky or Ginger Lime.
Contact: [email protected]
METAL WORX MINI
LUV PLUG
PIPEDREAM PRODUCTS
Give “precious metals” a whole new
meaning with this luxurious crystaladorned pleasure plug. Cast in high
quality aluminum and hand-polished
to perfection, this tapered anal plug
is equal parts art and pleasure. The
hygienic finish is sleek, nonporous
and easy to clean, while the design is
body-inspired and made to excite. Each
Metal Worx masterpiece comes in a
discreet “storage case” you can use to
store your toy after use. The premium
pieces are great for temperature play-stick them in the freezer to cool things
down, or place them in a bowl of hot
water to heat things up.
Contact: (818) 772-0100
[email protected]
SLIQUID ORGANICS MASSAGE
Sliquid Organics Massage Oils feature four unique varieties
formulated using a blend of naturally occurring nut and seed
oils combined with organic botanicals carefully selected
for their soothing properties. Choose from refreshing and
invigorating Rejuvenation, relaxing and calming Tranquility,
sexy and arousing Serenity, and scent-less Escape.
NATURAL MASSAGE OILS
KAMA SUTRA — MSRP: $17.99
Fruit scented sensual massage oils made
from naturally derived soy bean, grape
seed and almond oils. The perfect massage
treatment for body and spirit, naturally.
Contact: (800) 778-7921
[email protected]
MASSAGE
CANDLES
KAMA SUTRA
MSRP: $18.99
A sensually scented
candle that melts from
candle wax to a warm,
liquid massage oil in
minutes, ready for a
smooth-as-silk massage
between lovers.
Contact:
(800) 778-7921
customerservice@
kamasutra.com
74
XBIZ SENSUALS
SUMMER 2013
OILS OF LOVE
These light, silky water-based oils impart a delicate scent, a delicious taste,
and a tingling warmth to the skin. Rub a few drops on whatever spots desire
draws you to, then blow gently to release their powers. Slippery to the touch,
warm to the skin, and irresistible to the tongue, they draw your lips with their
delicate scent and sultry taste, and arouse your lover with a tingling glow.
Contact: (800) 778-7921
[email protected]
SUMMER 2013
XBIZ SENSUALS
75
ESSENTIAL
Stocking Guide
Fetish
Kits
FETISH FANTASY SERIES SPINNING
NIPPLE STIMULATORS
PIPEDREAM PRODUCTS — MSRP: N/A
Sales Manager Lynn Swanson says, “The Fetish Fantasy Series
Spinning Nipple Stimulators are an easy sell to any customer, whether
they’ve tried other nipple stimulators or not — there is nothing like
it in the marketplace. Each cup simply suctions around the breast
creating a vacuum seal that holds in place while the soft, tiny nodules
spin against the nipple. This revolutionary design gives the wearer a
totally new sensation with seven unique functions to choose from.”
Contact: (818) 772-0100
[email protected]
FRISKY PINK BEDROOM RESTRAINT KIT
ZEUS ARCANA
ELECTRO VIBE
WAND
SENSUAL FEATHER NIPPLE CLAMPS
SC NOVELTIES — MSRP: $9.49
Let these delightful feathered nipple clamps tickle and
tantalize you. The soft tips are coated in rubber for comfort and
grip, and the pressure is easily adjusted with the screws set
into the side. The delicate feathered ends are cloud soft and
flutter enticingly when worn. Both functional and fabulous,
these fun nipple toys are great for all experience levels.
Contact: (714) 907-1035
[email protected]
ZEUS ELECTROSEX —
MSRP: $129
Want some vibration with
your electro play? With the
Arcana ElectroSex Wand,
you can have both. This
one-of-a-kind wand features
five levels of electro and
vibration intensities, each
independently controlled
with their own button dials.
With the side boost button,
you can create your own
pulse pattern by tapping the
button for a rhythmic jump.
Contact:
(714) 907-1035
info@
sextoydistributing.com
Men’s Toys
EGO BY JOPEN —
E3.5
JOPEN — MSRP: $112.99
Completely recharges in
three hours via its premium
rechargeable lithium ion
battery. It is unscented,
non-porous, hypoallergenic,
has a satin finish and is
virtually seamless. Its
intense incremental speed
control is whisper-quiet.
Contact: (909) 590-5210
[email protected]
XR BRANDS — MSRP: $50
The Frisky Bedroom Restraint Kit is portable and easily restrains with
H-shaped straps that fit underneath any size bed and reach around
to securely cuff ankles and wrists and restrict movement. The sturdy
Neoprene cuffs are soft and comfortable, yet close securely with
heavy duty Velcro. Swivel clips attach the cuffs to straps underneath
the mattress. Enjoy putting your partner in compromising positions
as you tease and please them until you decide they are released.
Contact: (888) 261-4181
[email protected]
Novelty & Games
BACHELORETTE PARTY
FAVORS “CAUTION
BITCHES!” TAPE
When you know the party’s going to get out
of control, be prepared with caution tape.
Caution tape reads: CAUTION BITCHES.
Can’t say you haven’t been warned.
Contact: (818) 772-0100
[email protected]
Lubes
Sliquid Naturals is a 10-piece
line of pure lubricants and
gels formulated using only
natural ingredients and never
parabens or glycerin. From
simple water-based Sliquid
H2O to hybrid water-based/
silicone gel, Sliquid Naturals
has a body-safe personal
lubricant variety for everyone.
SLIQUID SWIRL
PRIMO TUX
THE SCREAMING O — MSRP: N/A
The PrimO Tux is a premium vibrating ring reimagined for discerning
shoppers with a taste for luxury at an economical price. The Tux is
made of 100% premium silicone that stretches for a tailor-made fit and
features our most powerful 4-function vibrating motor yet. Suit up with
the PrimO Tux and turn every bedroom encounter into a formal affair.
Contact: (310) 446-1632
[email protected]
76
XBIZ SENSUALS
SUMMER 2013
SLIQUID NATURALS
Sliquid Swirl is a collection of naturally flavored
water-based lubricants made using flavoring and a hint
of aspartame for sweetening. These subtly flavored
lubricants are intended to enhance taste – not disguise
– and are gentle enough for use by sensitive women.
Choose from Cherry Vanilla, Pink Lemonade, Green
Apple, Blue Raspberry and Strawberry Pomegranate.
SUMMER 2013
XBIZ SENSUALS
77
ESSENTIAL
Stocking Guide
Sexual Health
Vibrators
KEY BY JOPEN — STELLA III
JOPEN — MSRP: $39.99
One set of graduated weighted balls (20g, 30g
and 45g) includes one triple ball holder with
retrieval loop wrapped in body safe silicone.
It measures 1.75-inches by 9-inches overall.
Contact: (909) 590-5210
[email protected]
POSH SILICONE THUMPER “G”
CALIFORNIA EXOTIC NOVELTIES — MSRP: $24.99
Silky soft luxurious silicone dual massagers features three
petite designs for versatile use and three powerful speeds
controlled by an easy push-button controller.“The POSH Silicone
Thumper G is pretty, playful, and has all the bells and whistles
women want in a dual stimulator. Three petite designs, three
powerful speeds and an easy push-button controller make
this silky, soft, dual massager one of the most luxurious on the
market,” said Susan Colvin, president and CEO of CalExotics.
Contact: (909) 606-1950
[email protected]
BLOOM BY LEAF
BMS FACTORY — MSRP: $110
Bloom has perfectly captured the essence of a naturally budding flower. Its slightly
flexible stem is designed for a customizable experience at your fingertips. With a separate
vibration powered by PowerBullet technology on each end of the smooth, 100-percent
waterproof silicone exterior, the Bloom can flex to achieve the level of excitement that you
desire. Comes complete with a charger, sturdy reusable box, and canvas tote for storage.
Contact: (905) 793-6400
[email protected]
FRESH BY LEAF
Exciting, pure perfection. These words naturally describe all that Fresh is. With its perfectly
sculpted design for clitoral stimulation, Fresh contains vibrations that traverse its entire surface.
Whether you are looking for a refined edge or a soft curve, use any portion of the waterproof
silicone covered exterior to reach your desired feeling and intensity. Powered by PowerBullet
technology and comes complete with a charger, sturdy reusable box, and canvas tote for storage.
Contact: (905) 793-6400
[email protected]
LIFE BY LEAF
With its simple, subtle contours and smooth finish, Life allows for exploration of the body that
can only be described as pure comfort. Its beautifully curved structure of 100% waterproof
silicone and rechargeable PowerBullet technology allow for the powerful vibrations to be felt in
any position. Comes complete with a charger, sturdy reusable box, and canvas tote for storage.
Contact: (905) 793-6400
[email protected]
THE TRILOGY ORGASM KEGEL BALLS
GREYGASMS — MSRP: $9
Trilogy Orgasm Balls are ideally weighted for Kegel muscle strengthening,
and easily removable by way of the nylon release cord. Slick, nonporous ABS plastic inserts and is suitable for long-term wear.
Contact: (714) 907-1035
[email protected]
Stimulating Topicals
LIP FETISH
A softly colored lip polish that has a
deliciously kissable flavor, and exciting
warming and cooling sensations is specially
formulated to accentuate your pout. Get
ready for sensual kisses, and more.
Contact: (800) 778-7921
[email protected]
PLEASURE BALMS
SPIRIT BY LEAF
Discover your body’s countless pleasure points
with these specially formulated gels. Pick your
favorite flavor and enjoy the kissable, tingling
and refreshing sensation on any part of the body.
Contact: (800) 778-7921
[email protected]
With Spirit, experience the feeling of pure bliss at the touch of your fingers. With its stylized
and highly effective shape, allow Spirit to take you on a sensual journey. Covered in the
softest waterproof silicone available and containing powerful vibrations from the trusted
PowerBullet technology, Spirit is sculpted in a way that is naturally form-fitting. Allow the
defined tip of the widely curved base to explore your senses in a way you have never felt
before. Comes complete with a charger, sturdy reusable box, and canvas tote for storage.
Contact: (905) 793-6400
[email protected]
BGOOD DELUXE
LE RÉVE WILD WABBIT
B SWISH — MSRP: $44.98
The second generation Bgood Deluxe is out
now. With the Bgood Deluxe a little good
goes a long way. Stronger and more silent
than ever, this six-function, seven-inch
waterproof silicone massager can’t be missed.
Contact: (310) 598-5546
[email protected]
Awaken your senses with Le Reve Wild Wabbit, the adorable 7-function silicone rabbit
vibe designed to fulfill your dreams and desires. Made from silky-smooth Elite Silicone and
developed to excite, this cute little bunny is guaranteed to get pleasure hopping. Choose
a function on the one-touch controls and let the whisper-quiet vibrations whisk you away.
Contact: (818) 772-0100
[email protected]
THRUSTICK REMOTE CONTROL
THRUSTING LOVE MACHINE
TOPCO SALES — MSRP: $799
The Thrustick is powerful, self-heating, remote controlled, thrusting
love machine. It includes two dildo attachments featuring 6 functions
of vibration and pulsation, with eight different thrusting speeds, all
controlled by a wireless remote that works up to 32 feet away. The selfheating feature warms the Thrustick up to a comfortable temperature.
Contact: (714) 907-1035
[email protected]
78
XBIZ SENSUALS
SUMMER 2013
ENVY BY JOPEN — ONE
JOPEN — MSRP: N/A
Featuring seven functions with incremental speed
control, the One also complete charges in twoand-a-half hours. It is made with premium silicone
and maintains and retains body heat. It features
an unscented, non-porous, hypoallergenic
satin finish and is virtually seamless.
Contact: (909) 590-5210
[email protected]
SUMMER 2013
XBIZ SENSUALS
79
OSADCA
The lawsuit is based on a
pioneering patent — meaning it
was invented by us. Bruce Murison
made a tough decision to buy that
How do face-to-face meetings
patent. We’ve assessed the situation
at events such as ILS serve your and made a decision to protect it.
channel partners?
It was a revolutionary patent. The
For me it helps a lot. In the two
U.S. International Trade Commission
years that I’ve been with Standard
could’ve rejected our application but
Innovation, I’ve gotten to know our
they did not. [Update: On June 17,
retailers and distributors and the
the ITC ruled in favor of Standard Inface-to-face meetings help to better novation, issuing a general exclusion
and cease and desist order against
understand the nuances of our
international partners. There are a lot all infringing Lelo Inc. products. “The
We-Vibe team is extremely pleased
of nuances that get lost in translation otherwise. We’ve made it our
by the Commission’s ruling,” said
mission to establish good relationDanny Osadca, CEO, Standard Innovaships and have everyone get to know tion. “We can now get back to what
our team. We’re a small team but
We-Vibe does best, inventing and
we’re all very active in developing
bringing to market premium, bodyrelationships. We want to be known safe sexual health products. Thank
as the best manufacturer to work
you to our loyal partners. We greatly
with — one that meets commitappreciate the support you have given
ments offering the greatest product
us throughout this case. We are also
and support.
sincerely grateful to the ITC for allowing us to engage in this process.”]
A recent Huffington Post article
We believe that the suit LELO
mentioned We-Vibe being in
most recently brought forth is a
talks with a major U.S. drugstore retaliatory move. They’ve taken an
chain for distribution. Does
aggressive approach sending cease
Standard Innovation have its
and desist letters to our channel
sight set on the mainstream retail partners. It’s disappointing that they
market?
chose to go that route but we will
We are currently in two large
defend ourselves and protect all of
drugstore chains in Canada —
our distributors and retailers.
Rexall and London Drugs — and are
The message I’ve gotten from the
currently working on a third. We’re
industry regarding this situation is
also in discussion with several large that they support us and accept that
chains in the U.S., and are confident we will vigorously defend our brand.
that we’ll get that placement in
In the meantime, we have thrilling
2013. Clearly, the drugstore market
new products coming out this year.
sees that our sexual wellness focus
We’re also celebrating our five-year
complements their business.
anniversary this year. Actually, five
years ago at ILS is where Melody
Can you comment on Standard
and Bruce Murison launched the
Innovation’s patent litigations?
We-Vibe. A
Grey Sensual Care Collection and the original Fifty
Shades of Grey Pleasure
Collection give retailers the
ideal opportunity to convert
LoveHoney, a U.K.this interest into sales.”
based novelty company
“I’m so excited that the
that debuted the official
Fifty Shades toy collection, toys I described in the
books have come to life
celebrated the announcement by surveying custom- and can now be enjoyed
around the world,” James
ers about their opinion of
said about LoveHoney’s
the film.
The survey revealed that collection.
The Fifty Shades collec90 percent of respondents
tion features sleek products
do not want the book’s sex
scenes to be toned down for done in grayscale, with
the silver screen. Fans also shiny metal and black
voted for their ideal Chris- matte silicone accents.
Several toys are adorned
tian and Anastasia and
chose Ian Somerhalder and with written references to
the novel.
ex-“Gilmore Girl” Alexis
One vibrator bears the
Bledel, respectively.
inscription “Charlie Tango”
The LoveHoney team
in black script, in homage
believes that sales of their
to the helicopter that ChrisJames-approved products
will only increase as the
tian uses to literally sweep
mainstream film continues Anastasia off her feet.
to trend worldwide.
Other novelty companies
“The huge interest
have reported an elevated
around this announcedemand for products given
cameos in the book. Good
ment shows that ‘Fifty
Vibrations reported that its
Shades of Grey’ is still
sales for kegel balls have
the biggest name in the
increased by 1,800 percent
business,” LoveHoney
since the novel debuted and
Commercial Director Ray
featured the once-relativeHayes said. “The recently
launched Fifty Shades of
ly-obscure item. A
JOHNSON
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SUMMER
frequently offers contests
through its Facebook page
but the readers must come
into the store to actually
enter. They announce the
contest on Facebook which
can be sexual health trivia,
references to a sexy scene in a
film, and many other questions that are easy to answer
but the answers must be
entered in their contest box in
the store in order to win the
prize.
“Holding contests like
this is a free way to distribute extra inventory while
bringing in new customers,”
Susan claimed. “The customers like getting their names
announced, too, although I always leave that up to them.”
Community Tie-Ins
How active is your store in
community events? Paying
back to the community leads
to endless rewards to your
bottom line.
David Goldman of Skitzo
Kitty added, “Too many
people assume that they
know something that they
don’t know – that the community doesn’t welcome them
but you don’t know until you
go out there. We sponsor the
community football team. We
never say no to fundraisers.
It keeps our brand front and
center when people think
of where they can purchase
adult products and lingerie in
a welcoming environment.”
Jennifer Downey of
Ambiance has an extra-special tie-in available to her.
“We are located in Cleveland where the Rock ‘N Roll
Museum is and we are promoting our stores to dovetail
with their special retrospective on the Rolling Stones,
which is appropriately called
‘Satisfaction.’ We are going to
have lots of visitors in town
and are playing up many of
the Stones songs including
‘Mother’s Little Helper’ and
others. The demographics for
Stones fans who will be visiting the Museum are perfect
for our store. It should be a
great summer for us.”
Even if you’re not located
near a special museum or in
the center of town, think of
sponsoring summer-related
events including a women’s
softball team or adult pool
time at the local pool. If there
are bars in your area, they
are also usually filled with
thirsty drinkers at the end
of a hot day and what better
way to get the word out about
your company but to hold
events at those places as
well? Get in touch with your
adult products distributors
to see if they have any swag
you can give away to promote
products at your store as
many manufacturers have
plenty available for free.
So now you know there’s
no excuse to experience
the dreaded summer sales
slump. Get your store on
track and give yourself time
at the beach to soak up the
sales you’ll be making while
working on your summertime
tan. A
LELO has announced it
will continue to defend its
right to import and sell its
products in the U.S. market
and will pursue legal action
The decision only afagainst SIC as necessary to
fects the U.S. market and
do so. LELO Inc. is curstill must be approved by
rently pursuing litigation
the United States Trade
in Federal District Court in
Representative delegated
California against Standard
by the President during a
Innovation Corporation
60-day period following the
and its We-Vibe 3 product
ITC’s order. The decision is
also subject to review by the for infringement of one of
LELO’s patents.
United States Court of Ap“LELO has also taken
peals for the Federal Circuit.
the opportunity to express
LELO says ITC’s ruling
its sincere gratitude to its
is “a clear setback for the
loyal U.S. partners over
American consumer, and
the recent months, and
the industry as a whole.”
affirmed its commitment
LELO claims that the
intentions of SIC [Standard to stand by retailers and
Innovation Corporation] in distributors in offering
asking the ITC to bring this genuinely innovative prodinvestigation represented a ucts to their customers,” the
clear action to prevent com- company said.
A new line of LELO perpetition in the marketplace
for its We-Vibe product line. sonal massagers is slated
“SIC has instead chosen for release in fall 2013,
which the company claims
to target through legal
will succeed in offering
proceedings LELO and
other innovative companies consumers greater choices
while inspiring innovation
that wish to offer more
across the industry as a
choice for consumers,” the
whole. A
company says.
LELO
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Midnight and Lapdance, and
new Bodywand Minis in neon
colors and a new five-function
model.
OVO was showcased in a
the iconic device.
brilliant white booth where
“It could be said that we
the brand’s store displays
saved the Hitachi Magic
were exhibited filled with
Wand,” Vibratex co-owner
product. ILS also marked the
Shay Martin said. “Hitachi
was thinking about pulling it public debut of Dana DiValli,
out of adult in order to main- the company’s North American rep.
tain its image and branding
Baci Lingerie held a
but they’re allowing us to confundraising event on the eve
tinue with the Magic Wand
of ILS at Buzio’s Restaurant
name, but we’ve removed
at the Rio to benefit the
the Hitachi name. With the
rebranding, we’ve modernized Eileen Stein Jacoby Fund at
the look of the packaging but Fox Chase Cancer Center.
kept everything the same. It’s Throughout ILS Baci’s booth
an evolution that’s helped us showcased new Dreams
Collection styles and offered
established a stronger relaeyelash application at its
tionship with Hitachi.”
Lash Bar.
According to Martin, the
The Adventure Indusupdated design features improved componentry that has tries booth draw fans of the
company’s recent advertiscorrected the wand’s weaking campaigns featuring
nesses, as well as made it
more distinguishable against company exec Adam Hasner.
According to Hasner, he was
counterfeits.
XGEN Products exhibited frequently recognized and
asked for autographs.
with the title as the U.S.
ECN participated at
source for Baci Lingerie,
ILS as the North American
and announced the upcomdistributor for OVO, as well
ing distribution of ornate
as exhibited its new range
masks, Luna Veneziana for
of Zolo masturbators. The
Baci. XGEN also unveiled
company also presented an
new styles from Seven ‘Til
ILS
exclusive introduction of
Envy by Jopen.
Coquette showed off
new collections that offered
lingerie that ranged from
sexy to conservative as well
as new styles that serve as
outerwear. With bright colors
in the company’s Spring/
Summer collection, Erin Sue
who handles marketing and
communications for Coquette,
declared “Fuchsia and purple
are the new red.”
“The show’s been fantastic and we were very busy,
always,” Sue said. “We’re
excited to show off our new
collections. Though it depends
on the customer, our most
popular releases were Darque
because it can be marketed
and outwear and intimate
wear – the collection is extremely versatile and fashionforward. What defines us is
that Coquette offers lingerie
for every woman to feel empowered and beautiful.”
On the second evening of
ILS, Williams Trading invited
its loyal vendors and customers to celebrate Bob Cichetti’s
33rd anniversary with the
company. The distributor also
offered a 3.3 percent discount
on orders placed at the show
ICON
we really appreciate that
because we’ve really work
hard to achieve it. And as
more and more women become novelty buyers, that
design orientation will only
become more important.
“We definitely have
merchandising on our
minds when we launch
new products,” Lee said.
 Icon offers a
“Each brand has a broad
variety of uniquely
selection of items that
themed items.
complement each other.
We suggest our items not
go into a ‘Gay’ or ‘Couples’
section, but rather a
Falcon, Evil Angel or
Icon Brands section. Our
products look most appealing when merchandised
together and that’s something we carefully plan.”
Tse herself represents another part of the
company’s commitment to
merchandising in stores
around the country. Lee
calls her “absolutely one
of the best at motivating salespeople. She does
Ladies Nights, trainings,
and in-store merchandising. Retailers love Jenny,
and Jenny loves to travel,
demonstrate product and
cheer up the place!”
For more information,
visit the Icon Brands booth
at ANME or check the Icon
Brands website at Icon Icon Brands executives Rebecca Weinberg
Brands.com. A
and Joanie Lee attend ILS.
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“It feels like it was only
yesterday that I started working for Williams Trading,”
Cichetti said. “I still have a
lot of fun doing what I do.
Williams Trading’s 40th anniversary is next year and so
I’ve been with the company
almost from the start. Bob
Pyne and his family are the
greatest to work for.”
According to Cichetti a lot
has changed in the industry
since he started.
“Thirty-three years ago
this industry wasn’t as out
in the open as it is today,” he
said. “It’s easier to do business now. Also, after 33 years
I see my relationships with
people in the industry as not
just our customers, they’re
friends.”
Nalpac’s booth highlighted
The Official Fifty Shades of
Grey Pleasure Collection, the
newest display available from
ID Lubricants, and slat-walls
full of new products from its
vendors.
Nalpac owner Ralph Caplan said, “What a great sight
to watch as customers, one after another, walked up to our
booth, saw something new
that caught their eye, and
stayed as Nalpac’s top-notch
sales team came to their
service. We are confident that
our presence at ILS this year
boosted our customer base as
well as bolstering our reputation as America’s leading
adult toy distributor.”
Sales Manager Thomas
Rafferty said, “I am so proud
of my team and the effort
they all put forth to make this
show a success. The product
knowledge and customer
service from this team are
unbeatable. I watched as
countless existing customers
were greeted as old friends
and new customers were welcomed in with open arms. I
feel the sales team at Nalpac
is the best in the industry.”
Highlights of the Nalpac
booth included Sportsheets’
new 20th Anniversary
packaging with its bold color
photography to distinguish
it from their black and
white Sex & Mischief line.
New OHM and Serendipity
silicone lines were displayed
from Blush. From California
Exotics came the classy Posh
Collection, the young and fun
Shane’s World Collection and
the new collection featuring
“Gigolo” star Nick Hawk. Wet
showed off its counter displays featuring wOw Gentle
O and Max O testers and
product. Doc Johnson showed
its range of merchandising
options, as well as products
from the Wonderland and
Mood Collections. Pipedream
brought its Juicy Jewels line
as well as new products from
the Extreme line. Nasswalk
featured its newest products,
including the new magnetic
NenWa Balls.
Fun Factory USA
launched two new store
displays and a line of 10 new
battery toys at ILS. According
to the company, the entire
stock of displays was bought
up.
Fun Factory introduced a
large store display as well.
The “Roundy” is a circular
piece of furniture designed by
a German architect and made
in the U.S. It measures five
feet in diameter and provides
more than 10 feet of shelving area for testers. Frederic
Walme, CEO of Fun Factory
USA said, “we had a few
prototypes in stock and sold
them all the first day of the
show.”
Additionally, Fun Factory unveiled its new line of
compact-size battery toys, retailing between $50 and $70.
Director of Marketing Emilie
Rosanvallon says:
“There is a market for powerful battery operated silicone
toys in this price range —
consumers are looking for a
vibe in the $50-60 price range
that does more than just
tickle them and has a more
tasteful design than big jelly
rabbits. We bring high-end
motors, design and materials at affordable price,” said
Emilie Rosanvallon, director
of marketing for Fun Factory.
Most of the new battery
toys in the line use the same
design as an existing rechargeable Fun Factory toy.
The company used its best
selling shapes for this new
battery line in order to ensure
great and immediate sellthrough for the retailers.
April Lampert, Sales
Manager at Fun Factory
USA added, “Buyers at ILS
were excited about being
able to offer consumers a
choice between the Ocean
rechargeable and the Ocean
battery for example. The battery model we just launched
has an optimized motor, six
speeds and six patterns and
it’s submersible — all for
$20 less than the Click n’
Charge model. This is great
for consumers with a smaller
budget who love the shapes
of our rechargeable minis but
do not have $90 to spare. The
new battery line also features
a brand new design: the Gigolino, a great success at ILS. “
Fun Factory also showed
the Theken Display at ILS.
Only 14 inches in diameter,
it fits on most counters and
shelves. It can hold two toys
and holds instructional toy
cards.
“We launched the Theken
display in January and gave
it out to to stores who carry
the Stronic,” Walme said.
“Now many retailers are using it for the rest of our line
as well. They really help sell
our higher priced items.” A
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Each personalized retail
store tour features new
product information, Good
Vibrations’ company history
and Q&A sessions.
In addition, the SHOW
tour can host birthdays, reunions, ladies’ nights out and
bachelorette parties.
Visit GoodVibes.com for
booking details and rates. A
— including most medical
doctors,” Queen said.
She added, “SESAs, and
our off-site SHOW Educators,
are chosen for their comfort
level discussing sex and their
sex ed and community backgrounds. Good Vibrations was
founded more than 36 years
ago specifically to integrate
sexuality knowledge with
the shopping experience, and
we’ve been an informational
resource ever since.”
The company said it offers
workshops and provides
panelists for college classes,
conferences, and numerous
service organizations as well
as presenting to counselors,
therapists and educators from
different fields.
They whet the readers’ appetite and
set them up for intense sex scenes
that are more graphic and contain
stronger language. As there are
my writing. It leads me to believe
natural ebbs and flows during sex
there isn’t necessarily a distinction
in real life, so should there be in
between the sexes. Many more men fiction. Good pacing gives the reader
now read erotic literature.
time to build excitement, take a
Ultimately, my readers love a
breather, and ride the wave with the
great story with believable characcharacters to the very end.
ters, told in a way that touches their
Ultimately, erotica is not just
senses.
about pounding sexual images into
a reader’s mind. It’s a characterDiscuss your approach to
driven genre that invites the reader
erotica. How does a more
into a sensual world. In my stories,
subtle approach to describe
you’ll feel words massage you, hear
sex scenes appeal to a female
great music, and taste the sweetness of wine.
demographic?
In actuality, my approach to sex
The characters in your stories
isn’t subtle, but literary. I don’t use
are often described as “multiflowery prose or euphemisms. Sex
can be slow and longing or intense dimensional;” how can the
and hardcore. That’s how it is in real average woman relate to them?
I think it’s because my characters
life and how I like to portray it in my
are multi-dimensional, the average
stories.
I believe words can be incredibly woman will be able to relate to
seductive and effective as foreplay. them. I write about smart women
who love and are capable of being
loved, but they also have insecurities and can get hurt. They are not
merely buxom bombshells I use
as a prop to facilitate sex scenes.
They are women with dreams and
desires, and though they may have
fears, they ultimately don’t let these
fears stop them.
A good gauge for me to measure
if characters are multi-dimensional
is to see if they’ve changed at the
end of the story. As people, we are
constantly learning and changing,
and that is how I like to write about
the people in my stories.
How does Spring into Summer
complement your previous book
Fall into Winter?
My first book was more raw in
language and description of the sex
acts. The stories are equally well
fleshed out, but it was an earlier
stage in my writing.
Spring into Summer shows
a movement toward less sexual
description, but I consider the stories
as sensually arousing.
 Erotic author Eden Baylee was previously in the banking industry.
 Baylee describes her Baylee’s previous work, “Fall into Winter,” as more “raw.”
training program led by staff
sexologist Dr. Carol Queen
and the education team —
the program offers in-store
tours and off-site workshops.
with sexual shame and
“Good Vibrations SESAs
stigmatized due to political or
have more experience speakcultural influences.
Hosted by Good Vibraing to people about their
sexual concerns, interests,
tions’ Sex Educator-Sales
Associates (SESA) — who are and informational needs
certified through an extensive than almost anyone else
VIBRATIONS
BAYLEE
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Tell me about your previous
life. How was it to make the
transition from a banking career
to writing full time?
I was a banker for 20 years
before leaving corporate life to write
full-time. That was back in January
2010. It took me a long time to get to
a place where I felt comfortable with
leaving a secure job and leaping into
the unknown.
I’ve never been able to juggle
both writing and doing a full-time
job, and at some point, I had to make
a choice.
Ultimately, we only get one
chance to do what we want in this
life, and I didn’t want to regret that I
did not pursue my passion. A
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ESSENTIAL INDEX
Adult Asian Expo
asiaadultexpo.com
[email protected]
Baci Lingerie
bacilingerieusa.com
[email protected]
Bathmate
bath-mate.com
[email protected]
California Exotic Novelties
calexotics.com
[email protected]
Classic Erotica
classicerotica.net
[email protected]
Coquette
coquette.com
[email protected]
Doc Johnson
docjohnson.com
[email protected]
Dreamgirl International
DreamgirlDirect.com
[email protected]
Eldorado
eldorado.net
[email protected]
electric lingerie
electric-lingerie.com
[email protected]
Empowered Products
empoweredproducts.com
[email protected]
Entrenue
entrenue.com
info@entrenue
Envy
envymenswear.com
[email protected]
Jelique
jelique.com
[email protected]
JimmyJane
jimmyjane.com
[email protected]
Jopen
jopen.com
[email protected]
Joyful Pleasure
joyful-pleasure.com
[email protected]
88
XBIZ SENSUALS
The Kama Sutra Company
kamasutra.com
[email protected]
SUMMER 2013
LELO
lelo.com
[email protected]
Magic Silk
magicsilk.com
[email protected]
MalePower
malepower.com
[email protected]
Masque Sexual Flavors
yourmasque.com
[email protected]
My Venus Spa
myvenusspa.com
[email protected]
NASSTOYS
ww.nasstoys.com
[email protected]
Nature Lovin’ Lube
naturelovinlubricants.com
[email protected]
OVO
ECN.com
kh@ ecn.com
Passions Boutique
passiones-boutique.com
[email protected]
Pink Lipstick
pinklipsticklingerie.com
[email protected]
Pipedream Products
pipedreamproducts.com
[email protected]
pjur
pjurgroupusa.com
[email protected]
Rapture Novelties
rapturenovelties.com
[email protected]
Rocks-Off
rocks-off.com
[email protected]
Shunga Erotic Art
shunga.com
[email protected]
Spartacus
spartacusleathers.com
[email protected]
Specialty Trade Shows, Inc.
spectrade.com
[email protected]
Sportsheets International
sportsheets.com
[email protected]
Standard Innovation Corporation
we-vibe.com
[email protected]
SXScience
sxsciencelabs.com
[email protected]
TyesByTara
tyesbytara.com
[email protected]
Vivo Brand Management
[email protected]
Wicked Sensual Care
wickedsensualcare.com
[email protected]
SUMMER 2013
WWilliams Trading Co.
williamstradingco.com
[email protected]
XBIZ SENSUALS
89
ON THE SCENE
INTERNATIONAL LINGERIE SHOW
90
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Photos courtesy Hew Burney
SUMMER 2013
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ADULTEX 2013
Photos courtesy Adultex
92
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CALEXOTICS NICK HAWK LAUNCH PARTY
Photos courtesy CalExotics
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94
XBIZ SENSUALS
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96
XBIZ SENSUALS
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interviewed - XBIZ Digital

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