BEACH BEAUTY COSMO ASTROLOGER SPRING FASHION

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2011 Marketing Calendar
January
COSMO ASTROLOGER
Closing: Oct. 19 On Sale: Dec. 7
In Book: Cosmo Promo
Online: Cosmo Promo Promotional Site
February
FUN FEARLESS MALE awards
Closing: Nov. 23 On Sale: Jan. 11
In Book: Cosmo Promo,
Cosmo Cupid Booklet
Event: Fun Fearless Male Awards*,
March
SPRING FASHION
Closing: Dec. 21 On Sale: Feb. 8
Cosmo Cupid Mixer
Sampling: Cosmo Cupid
may
SWIMSUIT
Closing: Feb. 22 On Sale: Apr. 12
Event: Bikini Bash
september
fun fearless fashion
Closing: Jun. 28 On Sale: Aug. 16
Outdoor: LA Jumbotron
Sampling: Sorority Back to School
june
HEALTHY SKIN
Closing: Mar. 22 On Sale: May 10
Event: Practice Safe Sun Luncheon*
October
Cosmo Beauty Awards
Closing: Jul. 26 On Sale: Sept. 13
In Book: Walmart Fab Finds for Fall,
Cosmo Promo
Note: Editorial is subject to change. All programs and events are offered on a firstcome, first-served basis and are subject to change and/or cancellation. Eligibility for
each program varies and is based on paging commitment. All dates and details are
confirmed as of 9/2/10.
*Participation is subject to Cosmo editorial approval.
JULY
BEACH BEAUTY
Closing: Apr. 19 On Sale: Jun. 7
In Book: Walmart Summer Sensations,
Cosmo Promo
Sampling: Bachelors on the Beach
Event: Summer Splash
November
COSMO MEN
Closing: Aug. 23 On Sale: Oct. 11
Event: Cosmo Bachelor Party*
Retail: Beauty Essentials at Rite Aid
April
Spring beauty
Closing: Jan. 18 On Sale: Mar. 8
In Book: Spring Spotlight, Cosmo Promo
Online: Cosmo Promo Promotional Site,
Spring Spotlight Sweepstakes
Outdoor: LA Jumbotron
Radio: Spring Spotlight Giveaways
August
HOT ISSUE
Closing: May 24 On Sale: Jul. 12
December
december
HOT HOLIDAY LOOKS
Closing: Sept. 20 On Sale: Nov. 8
In Book: Walmart Hot Holiday Hits,
Cosmo Promo

BEACH BEAUTY COSMO ASTROLOGER SPRING FASHION

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