Ocoee cover Phase 1 Phase 2.psd

Transcription

TABLE OF CONTENTS
I.
TRANSMITTAL LETTER
II.
INTRODUCTION & EXECUTIVE SUMMARY
III.
MARKET OVERVIEW
IV.
MEETING MARKET INDUSTRY TRENDS
V.
REGIONAL & NATIONAL FACILITY ANALYSIS
VI.
FACILITY RECOMMENDATIONS & FINANCIAL PROJECTIONS
VII.
ECONOMIC & FISCAL IMPACTS
APPENDIX 1 – SITE CONCEPT PRESENTATION
I.
TRANSMITTAL LETTER
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th
6 East Monroe St. x 5 Floor x Chicago, Illinois 60603 x Phone: 312.447.2010 x Fax 312.444.1125
www.chjc.com x [email protected]
II.
INTRODUCTION & EXECUTIVE SUMMARY
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INTRODUCTION
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Ocoee, Florida
Events Center Feasibility Analysis
Section 2 Page 1
DRAFT June 2011
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METHODOLOGY
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EXECUTIVE SUMMARY
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Ocoee, Florida
Section 2 Page 2
DRAFT June 2011
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Ocoee, Florida
Section 2 Page 3
DRAFT June 2011
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Figure 2-1
Ocoee, Florida
Section 2 Page 4
DRAFTJune 2011
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Figure 2-2
Existing Facilities in Central Florida and Area of Opportunity
Small & Medium Group Venues
Large Group Venues
Legend
100%
100%
2 Osceola Heritage Park
4
Class A
1 OCCC
3 Central Florida Fair & Exposition Park
4* Amway Arena
5* Univ. of Central Florida Student Union & Convocation Center
Class B
Quality Level
6
1
90%
8 Lake Receptions Mount Dora
5
8
9 Holy Trinity Reception & Conference Center
10 Tanner Hall
12
80%
6 The Ballroom at Church Street
7 Kissimmee Civic Center
Area of
Opportunity
9
11
90%
80%
10
11 Lake Mary Events Center
12 Murrah Civic Center of Winter Park
2
Class C
2,200,000 SF
1,700,000 SF
1,200,000 SF
700,000 SF
105,000 SF
90,000 SF
75,000 SF
60,000 SF
45,000 SF
200,000 SF
70%
3
30,000 SF
0 SF
15,000 SF
7
70%
Exhibit Space Only
* Indicates an arena orientation and will not compete with the proposed Ocoee Events Center
Source: Johnson Consulting
Ocoee, Florida
Section 2 Page 5
DRAFTJune 2011
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8D7/1.$ C59?$ 7$ =0/A8$ 0>$ 30/73$ 7>6$ 41B50>73$ /0>=141>/18.$ 94761$ 1<1>98.$ 7>6$ 80/573$
=A>/950>8"$ '0>1$ 741$ 30/7916$ 5>$ 9?1$ C18914>$ D749$ 0=$ 9?1$ R(\"$ +?1$ 41/0;;1>616$
=7/5359@$=04$&/011$7>6$]189$&47>B1$!0A>9@$C533$:1$0>$9?1$8;73314$8561$0=$9?58$47>B1$
:A9$8?0A36$41975>$9?1$7:5359@$90$1TD7>6$79$7$=A9A41$6791$78$9?1$;74E19$;79A418$78$7$
;1195>B$61895>7950>"$
\>@$1<1>98$/1>914$=7/5359@$C533$?7<1$9C0K61;7>6$/0;D0>1>98K$30/73`80/573$61;7>6$
7>6$ /0><1>950>$ 7>6$ 947618?0C$ 61;7>6"$ &>1$ 67@$ 9?1$ <1>A1$ C533$ :1$ A816$ =04$ 7$
8D0498$ 90A4>7;1>9.$ 9?1$ >1T9$ =04$ 7$ 374B1$ B737$ 7>6$ =04$ 9?1$ >1T9$ =5<1$ 67@8$ 7$ 94761$ 04$
/0>8A;14$8?0C$04$7$/0><1>950>`/0>=141>/1"$
P1B7463188$ 0=$ 30/7950>.$ 7>@$ D091>9573$ 8591$ 8?0A36$ 7330C$ =04$ 9?1$ 1<03A950>$ 0=$ >1C$
?09138$ 5>$ 9?1$ =A9A41"$\$?0913$0=$ NW_$ 90$ U__$ 400;8.$ D3A8$ 598$ 0C>$ 8;733$ :733400;$ 7>6$
/0;D31;1>9$0=$;1195>B$8D7/1.$58$8ABB18916$159?14$C59?$9?1$=5489$D?781$0=$9?1$1<1>98$
/1>914$04$800>$7=914$61<130D;1>9"$,=$9?1$!59@$0=$&/011$7881;:318$9?1$37>6.$9?1$?0913$
/0A36$ :1$ 894A/9A416$ 0>$ 7$ <14@$ 30>BK914;$ 37>6$ 31781"$ +?58$ C533$ ;7E1$ 9?1$ D40L1/9$
85;D314$90$:A536$=04$7$61<130D14$7>6$/0A36$@5136$9?1$D40L1/9$30>BK914;$41<1>A18"$
c7816$0>$9?081$D45>/5D318.$C1$0A935>1$0A4$=7/5359@$41/0;;1>67950>8$:130CM$$

+?1$ &/011$ S<1>98$ !1>914$ 58$ 7$ ;7L04$ 61<130D;1>9$ /7A85>B$ A4:7>$ 41>1C73$ 7>6$
1/0>0;5/$ B40C9?$ 5>$ 9?1$ !59@$ 0=$ &/011$ 7>6$ C0A36$ ;089$ 30B5/733@$ :1$ 30/7916$ 5>$
9?1$ &/011$ !P\"$ \8$ 61;0>8947916$ 5>$ 25BA41$ QKN.$ 59$ 58$ 0A4$ :1351=$ 9?79$ 9?1$ >1C$
=7/5359@$C533$=533$7$B7D$9?79$58$/A441>93@$D4181>9$5>$9?1$!1>9473$2304567$/0><1>950>$
7>6$1<1>9$;74E19"$

+?1$ ;A395KDA4D081$ ?733$ 5>$ D?781$ 0>1$ 58$ 41/0;;1>616$ 90$ :1$ Q_.___$ 8Â741$ =119.$
C59?$DA:35/$30::518.$/0>/0A4818.$7>6$41B58947950>$74178$?7<5>B$7$6185B>16$7417$0=$
NV.dNW$ 8Â741$ =119"$ ,9$ 58$ 41/0;;1>616$ 9?79$ 5>$ 9?1$ =5489$ D?781$ 9?141$ :1$ 7$ V.___$
8Â741$=009$;1195>B$400;$9?79$/7>$:1$65<585:31$5>90$8;73314$8D7/18$7>6$C533$814<1$
78$ 7$ LA>504$ :733400;"$ X.___$ 8Â741$ =119$ 0=$ 7665950>73$ ;1195>B$ 400;$ 8D7/1$
9?40AB?0A9$9?1$=7/5359@$58$41/0;;1>616"$\$Q.W[_$8Â741$=009$e,Y$:0746400;$58$
7380$8ABB18916"$,>$90973$=04$D?781$0>1.$7665950>73$7881;:3@$8D7/1$58$NQ.W__$8Â741$
=119"$$
+?1$&/011$S<1>98$!1>914$C533$41Â541$7$>A;:14$0=$8ADD049$7>6$814<5/1$74178$90$
8ADD049$1<1>98$79$9?1$=7/5359@"$+?1$=40>9$0=$?0A81$8ADD049$7417$C533$A9535H1$V.fXU$
8Â741$ =119$ 0=$ 8D7/1$ 7>6$ 5>/3A618$ DA:35/$ 4189400;8.$ 8?0C$ 04B7>5H14$ 0==5/1.$
/54/A37950>$ 7417$ 7>6$ 7$ :0T$ 0==5/1"$ +?1$ :7/E$ 0=$ ?0A81$ 814<5/1$ 74178$ 41Â541$ 9?1$
374B189$ 7;0A>9$ 0=$ 8D7/1$ C59?$ 7$ 90973$ 0=$ [.___$ 8Â741$ =119$ 7>6$ 9?1$ 374B189$ 7417$
:15>B$ :7/E$ 0=$ ?0A81$ 814<5/1$ /04456048"$ 2006$ 814<5/1$ 74178$ 5>/3A61$ Q.X__$ 8Â741$
=119$ 0=$ 8D7/1$ C59?$ 9?1$ =5>58?5>B$ E59/?1>$ 7//0A>95>B$ =04$ Q.___$ 8Â741$ =119$ 0=$ 9?1$
90973"$ +?1$ 90973$ /0>65950>16$ 7>6$ 1>/30816$ 7417$ =04$ 9?1$ =7/5359@$ 58$ XU.QUf$ 8Â741$
Ocoee, Florida
Section 2 Page 6
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
$
=119"$ ,9$ 58$ D40L1/916$ 9?79$ NV.W___$ 8Â741$ =119$ 0=$ 8D7/1$ 58$ >11616$ =04$ 94A/E$ 47;D8$
7>6$ 60/E$ 7D40>$ 9?79$ :45>B8$ 9?1$ 90973$ =009D45>9$ 0=$ 9?1$ :A5365>B$ 7>6$ 0A96004$
8D7/18$ 90$ [[.[__$ 8Â741$ =119"$ +?58$ 6018$ >09$ 5>/3A61$ 9?1$ 8D7/1$ 9?79$ C533$ :1$
41Â5416$=04$D74E5>B.$C?5/?$;7@$:1$159?14$8A4=7/1$04$894A/9A416$D74E5>B"$(A4=7/1$
D74E5>B$58$41/0;;1>616$90$E11D$61<130D;1>9$/0898$60C>"$

STD7>850>$ 0=$ 9?1$ 1T?5:59$ ?733$ :@$ N_.___$ 90$ NW.___$ 8^A741$ =119$ 8?0A36$ :1$
/0>91;D37916$ 0>$ 9?1$ 8591"$ +?58$ /0A36$ 0//A4$ 78$ 1743@$ 78$ C59?5>$ N_$ 90$ NW$ @1748.$
61D1>65>B$ 0>$ 9?1$ 6@>7;5/8$ 0=$ 9?1$ ;74E19.$ 7>6$ /0;D195950>$ =04$ 67918$ :@$ 30/73$
<148A8$ 947618?0C$ 7>6$ /0>8A;14$ 8?0C$ 61;7>6"$ ,=$ 9?1$ <1>A1$ 79947/98$ 8D0498$
/0;D195950>8$7>6$1<1>98.$9?181$1<1>98$C533$:1/0;1$618540A8$90$9?1$!59@"$$

\$=7/5359@G8$90973$8^A741$=119$C0A36$:1$40AB?3@$V$95;18$9?1$31<13$0=$1T?5:59$8D7/1$
61<130D16.$ 04$ d_.___$ 8^A741$ =119"$ +?58$ 8D7/1$ D40<5618$ =04$ ;1195>B$ 8D7/18.$ D41K
=A>/950>$8D7/1.$7>6$:7/E$7>6$=40>9$0=$?0A81"$204$9?58$85H1$=7/5359@.$7DD40T5;7913@$
[__$D74E5>B$8D7/18$C0A36$:1$>11616"$$

!0><1>950>73$ ]5860;$ 897916$ 9?79$ 85;5374$ 9@D18$ 0=$ =7/5359518$ ?7<1$ :11>$ :A539$
>7950>733@$C59?$7$61<130D;1>9$/089$0=$gQW_$90$gU__$D14$8Â741$=009"$204$9?1$=40>9$
0=$?0A81$74178.$C1$?7<1$;761$7>$788A;D950>$0=$7$gQ[W$/089$D14$8Â741$=009$7>6$
C?1>$;A395D3516$:@$9?1$8A:90973$0=$WU.XU_$8Â741$=119$=04$9?181$8D7/18.$59$909738$7$
/089$0=$gNV"d$;53350>"$+?1$:7/E$0=$?0A81$74178$60$>09$41Â541$78$?5B?$0=$7$=5>58?$
31<13$78$9?1$=40>9$0=$?0A81$7>6$C1$?7<1$788A;16$7$D14$8Â741$=009$/089$0=$gQW_"$
+?141$ 58$ 7$ 90973$ 0=$ f.X_f$ 8Â741$ =119$ 0=$ :7/E$ 0=$ ?0A81$ 8D7/1$ 418A395>B$ 5>$ 7>$
1895;7916$/089$0=$gQ"V$;53350>"$+?1$94A/E$47;D8$7>6$60/E$7417$741$D40L1/916$90$:1$
NV.VfV$8Â741$=119$7>6$?7<1$7$/089$0=$gQ__$D14$8Â741$=009.$418A395>B$5>$7$/089$0=$
gQ"f$;53350>"$+0973$?746$/0898$=04$9?1$[[.[__$8Â741$=119$0=$8D7/1$741$1895;7916$90$
:1$gQ_$;53350>"$(0=9$/0898$741$1895;7916$90$:1$UW$D14/1>9$0=$90973$?746$/0898$7>6$
741$1895;7916$90$:1$g["_$;53350>"$]?1>$?746$7>6$80=9$/0898$741$/0;:5>16$9?1$90973$
/0>8945/950>$ /089$ 58$ 1895;7916$ 79$ gQ["N$ ;53350>.$ 1T/3A85<1$ 0=$ 37>6$ 7>6$ 894A/9A416$
D74E5>B$ /0898"$ +?58$ ;7@$ :1$ 61/417816$ 5=$ 9?1$ 31<13$ 0=$ =5>58?$ 58$ 61/417816.$ 8D7/1$
7330/7950>8$ 61/417816.$ 19/"$ +?58$ 58$ 7>$ 5>59573$ /089$ 1895;791$ 7>6$ 78$ 9?1$ D40L1/9$
76<7>/18$>1168$90$:1$=A49?14$61=5>16"$

\$=A>65>B$C04E8?0D$58$89533$90$:1$/0>6A/916$C59?$!59@$897==.$:0>6$!0A>813.$7>6$
%0?>80>$ !0>8A395>B$ 9?79$ C533$ 61<130D$ 41/0;;1>67950>8$ 0=$ ?0C$ 90$ =A>6$ 9?1$
61<130D;1>9$ 7>6$ 0D147950>73$ /0898$ 0=$ 9?1$ =7/5359@"$ &>/1$ /0>6A/916.$ 9?58$ 41D049$
C533$:1$AD67916$C59?$9?79$5>=04;7950>"$
+?1$=0330C5>B$91T9$618/45:18$9?1$1TD1/916$31<13$0=$61;7>6$=04$7>$S<1>98$!1>914$5>$
&/011.$ C59?$ Q_.___$ 8Â741$ =119$ 0=$ 1T?5:59$ ?733$ 8D7/1$ 7>6$ NQ.W__$ 8Â741$ =119$ 0=$
8ADD31;1>973$;1195>B$400;$8D7/1"$
,>$ h174$ N.$ 9?1$ =7/5359@$ 58$ 1TD1/916$ B1>14791$ Qf$ /0>=141>/18.$ 94761$ 1<1>98.$ /0>8A;14$
8?0C8.$7>6$8D0498$90A4>7;1>98.$78$C133$78$QNV$09?14$1<1>98$I;1195>B8$7>6$81;5>748.$
:7>Â198.$ 1>914975>;1>9$ 1<1>98.$ 7>6$ /5<5/$ 1<1>98J"$ $ ,>$ h174$ W.$ 1<1>9$ 61;7>6$ 58$
Ocoee, Florida
Section 2 Page 7
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
$
D40L1/916$ 90$ 897:535H1$ 79$ UVf$ 90973$ 1<1>98"$ +?181$ 1<1>98$ 741$ D40L1/916$ 90$ B1>14791$
7DD40T5;7913@$dU.W__$7991>6118$5>$h174$N.$C?5/?$B40C8$90$NWN.X__$7991>6118$5>$h174$
W.$7>6$NXX.X__$5>$h174$N_"$$
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7>6$]189$&47>B1$!0A>9@.$C?5/?$?78$9?1$>116$=04$;A395KDA4D081$8D7/1"$+?1$S<1>98$
!1>914$ C533$ 814<1$ 78$ 7$ <1>A1$ =04$ 80/573$ =A>/950>8.$ :7>Â198.$ ;1195>B8.$ 5>6004$
8D0495>B$1<1>98.$8;733$/0>/1498.$7>6$947618?0C8a$7>6$9?1$>116$=04$7$30/73$B79?145>B$
D37/1$ =04$ B476A7950>8.$ /141;0>518.$ 7>6$ 09?14$ /5<5/$ =A>/950>8.$ C?5/?$ 0=91>$ ?7<1$ 90$
317<1$&/011$7>6$]189$&47>B1$90$:1$7//0;;067916"$$
+?1$41<1>A1$7>6$1TD1>818$/7A816$:@$9?1$7:0<1$61;7>6$741$8A;;745H16$78$=0330C8M$
5>$ h174$ N.$ 9?1$ D40D0816$ &/011$ S<1>98$ !1>914$ 58$ D40L1/916$ 90$ B1>14791$ gfVX.___$ 0=$
41<1>A18$ 7>6$ 5>/A4$ gN"QU$ ;53350>$ 0=$ 1TD1>818$ I1T/3A65>B$ 41814<1$ =04$ 41D37/1;1>9J.$
418A395>B$ 5>$ 7>$ 0D14795>B$ 3088$ 0=$ gQ[f.___"$ ]?1>$ 5>/3A65>B$ 7$ gQ__.___$ 41814<1$ =04$
41D37/1;1>9$'&,$5>/417818$90$7$61=5/59$0=$gV[f.___"$,>$598$897:535H16$@174$0=$0D147950>$
Ih174$ WJ.$ 0D14795>B$ 41<1>A18$ 741$ D40L1/916$ 90$ 7;0A>9$ 90$ gN"V$ ;53350>.$ 0D14795>B$
1TD1>818$gN"X$;53350>$I1T/3A65>B$41814<1$=04$41D37/1;1>9J.$418A395>B$5>$7>$0D14795>B$
3088$ 0=$ gQ__.___"$ ]?1>$ 7$ gQQN.___$ 41814<1$ =04$ 41D37/1;1>9$ 58$ 5>/3A616$ 9?1$ 61=5/59$
5>/417818$90$gVNd.___"$$$
+?1$ 61;7>6$ 7>6$ =5>7>/573$ D40L1/950>8$ 741$ 5>$ 35>1$ C59?$ 9?1$ 8131/916$ >7950>73$
/0;D747:318$ ID4181>916$ 5>$ 81/950>$ W$ 0=$ 9?58$ 41D049J$ 7>6$ 41=31/9$ &/011G8$ /7D7/59@$ 90$
0D14791$7$8A//188=A3$1<1>98$/1>914$9?79$C533$D40<561$941;1>60A8$1/0>0;5/$7>6$=58/73$
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!1>914$ 58$ 1895;7916$ 90$ B1>14791$ gXW"V$ ;53350>$ 0=$ 90973$ 8D1>65>B.$ gQX"_$ ;53350>$ 0=$
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5>/417816$174>5>B8.$7>6$8ADD049$Q__$L0:8"$$'19$>1C$5;D7/98$90$9?1$(9791$0=$2304567$
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1895;7916$ 90$ B1>14791$ 7DD40T5;7913@$ gQ"Q$ ;53350>$ 0=$ 97T$ 41<1>A18.$ 7>>A733@.$C?5/?$
5>/3A61$gQ"N$;53350>$0=$87318$97T$41<1>A18$7>6$gNUX.___$0=$?0913`$;0913$97T$41<1>A18"$
Ocoee, Florida
Section 2 Page 8
DRAFT June 2011
III.
MARKET OVERVIEW
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MARKET OVERVIEW
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3J<5/2$493$<043/4>56$?=/2>/D$F5B3$?01$<10H3C4B$513$3L=5667$>:<0145/4$C0/B>23154>0/B"$
+9>B$65B4$<0>/4$>B$B>D/>?>C5/4$>/$&C033.$5B$493$!>47$13C3/467$C0:<63432$5/$5BB3BB:3/4$
0?$ 49133$ 451D34$ 5135B$ 0?$ 493$ !>47$ 4954$ 513$ <514$ 0?$ 493$ !>47IB$ !0::=/>47$
N323A360<:3/4$M135B"$$#313.$493$!>47$95B$<13<5132$23A360<:3/4$D=>236>/3B$B344>/D$
D056B$5/2$L=56>47$B45/2512B$?01$493$49133$451D34$5135B"$$
Demographic and Economic Analysis
(>4=5432$ >/$ !3/4156$ G601>25.$ 5<<10J>:54367$ OP$:>63B$ 40$ 493$ @3B4$ 0?$ &165/20$ 5/2$ QR$
/014935B4$0?$+5:<5.$493$!>47$0?$&C033$3/C0:<5BB3B$5<<10J>:54367$OP$BL=513$:>63B"$$
&C033$>B$<514$0?$493$&165/20$:3410<06>45/$5135.$@9>C9$B<5/B$S.PTR$BL=513$:>63B$5/2$
>B$0/3$0?$G601>25IB$?5B43B4$D10@>/D$:3410<06>45/$5135B"$$$
&1>D>/5667$493$C3/431$0?$5$:5H01$C>41=B$D10@>/D$13D>0/.$&165/20$>B$/0@$5/$=1F5/$C>47$
@>49$ 5$ A51>347$ 0?$ >/2=B41>3B"$ $ +93$ -135431$ &165/20$ 13D>0/$ >B$ 5$ :5H01$ 40=1>B4$
23B4>/54>0/$0??31>/D$5$/=:F31$0?$;37$54415C4>0/B$>/C6=2>/D$)/>A31B56$(4=2>0B.$K564$
City of Ocoee, Florida
Section 3 Page 1
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
U>B/37$K0162$5/2$(35K0162.$5/2$>B$56B0$90:3$40$493$)/>A31B>47$0?$!3/4156$G601>25.$
@9>C9$>B$0/3$0?$493$651D3B4$=/>A31B>4>3B$>/$493$)"("$$$
Figure 3-1
$
+93$ 5F0A3$ :5<$ <10A>23B$ 5/$ 0A31A>3@$ 0?$ &C033$ >/$ 13654>0/$ 40$ &165/20$ 5/2$ 04931$
!3/4156$G601>25$23B4>/54>0/B"$
Current Population
+93$ &165/20VW>BB>::33$ X3410<06>45/$ (454>B4>C56$ M135$ YX(MZ$ >B$ 23?>/32$ 40$ >/C6=23$
493$ C0=/4>3B$ 0?$ *5;3.$ &BC3065.$ &15/D3$ Y@9>C9$ >/C6=23B$ &C033Z$ 5/2$ (3:>/063"$ $ +93$
?0660@>/D$45F63$B90@B$493$[RRR$5/2$[RRT$3B4>:5432$<0<=654>0/B$0?$493$X(M.$&15/D3$
!0=/47.$ 5/2$ 493$ !>47$ 0?$ &C033.$ C0:<5132$ 40$ 493$ B4543$ 0?$ G601>25$ 5/2$ 493$ )"("$ 5B$ 5$
@9063"$
Table 3-1
Historical & Current Population ('000s) - Ocoee
2000
Population % of MSA
US
Florida
Orlando-Kissimmee MSA
Orange County
City of Ocoee
281,280
15,982
1,665
896
24
100%
54%
1%
* Compounded Annual Growth Rate (2000-2009)
Source: US Census Bureau, DemographicsNow, Johnson Consulting
2009 (estimate)
Annual Growth
Population
% of MSA
Rate*
305,922
18,574
2,124
1,110
35
100%
52%
2%
0.9%
1.7%
2.7%
2.4%
4.3%
$
Section 3 Page 2
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
,/$ [RRT.$ 493$ <0<=654>0/$ 0?$ 493$ X(M$ 135C932$ ["O$ :>66>0/$ <31B0/B.$ 13<13B3/4>/D$ 5/$
5A315D3$5//=56$1543$0?$D10@49$0?$["Q$<31C3/4$0A31$[RRR$?>D=13B"$$M$D10@49$1543$0?$P"S$
<31C3/4$ @5B$ 13C01232$ >/$ 493$ !>47$ 0?$ &C033.$ @>49$ 493$ <0<=654>0/$ 135C9>/D$ 510=/2$
S\.RRR$>/$[RRT"$$M$B6>D9467$B60@31$1543$0?$D10@49$@5B$0FB31A32$4910=D90=4$&15/D3$
!0=/47$ Y["P$ <31C3/4$ <31$ 5//=:Z.$ F=4$ @5B$ B4>66$ B=FB45/4>5667$ 9>D931$ 495/$ ?>D=13B$
13C01232$5C10BB$493$B4543$0?$G601>25$YO"Q$<31C3/4Z$5/2$493$)"("$YR"T$<31C3/4Z"$$,/$[RRT.$
493$<0<=654>0/$0?$&15/D3$!0=/47$5CC0=/432$?01$\P$<31C3/4$0?$493$40456$<0<=654>0/$0?$
493$X(M"$$$
Projected Population
+93$ 6543B4$ <10H3C4>0/B$ ?10:$ 493$ )"("$ !3/B=B$ ]=135=$ >/2>C543$ 4954$ 493$ <0<=654>0/$ 0?$
G601>25$ @>66$ >/C135B3$ 54$ 5/$ 5A315D3$ 5//=56$ 1543$ 0?$ ["[$ <31C3/4$ 2=1>/D$ [RORV[RSR.$
21>A3/$ F7$ 23:5/2$ ?10:$ F049$ 134>133B$ 5/2$ @01;>/D$ 5D3$ 13B>23/4B"$ $ +9>B$ 1543$ 0?$
D10@49$ >B$ 9>D931$ 495/$ 4954$ <10H3C432$ 5C10BB$ 493$ )"("$ YR"T$ <31C3/4$ <31$ 5//=:Z$ 5/2$
13?63C4B$5$134=1/$40$60/D$431:$D10@49$413/2B$>/$G601>25.$?0660@>/D$5$<0<=654>0/$60BB$
>/$ [RR^$ 5B$ 5$ 13B=64$ 0?$ F105231$ 13C3BB>0/517$ C0/2>4>0/B.$ 9>D9$ =/3:<607:3/4$ 5/2$ 5$
20@/4=1/$>/$493$90=B>/D$:51;34"$$$
Table 3-2
Population Projections ('000s) - Florida & US
Florida
CAGR*
Population
US
Population
CAGR*
2009 (est)
2010
2015
2020
2025
2030
18,574
19,252
21,204
23,407
25,912
28,686
1.7%
3.6%
2.0%
2.0%
2.1%
2.1%
305,922
308,936
322,366
335,805
349,439
363,584
0.9%
1.0%
0.9%
0.8%
0.8%
0.8%
CAGR* (2010-2030)
-
2.2%
-
0.9%
* Compounded Annual Growth Rate
Source: US Census Bureau, Johnson Consulting
!
Median Age
,/$[RRT$493$:32>5/$5D3$0?$13B>23/4B$0?$G601>25$YPR"P$7351BZ$@5B$B=FB45/4>5667$9>D931$
495/$493$/54>0/56$5A315D3$YSQ"O$7351BZ"$$,/$C0/415B4.$493$:32>5/$5D3$>/$493$X(M$@5B$
>/$ 6>/3$ @>49$ 493$ /54>0/56$ 5A315D3$ YSQ"S$ 7351BZ.$ @>49$ 3A3/$ 70=/D31$ <0<=654>0/B$
13C01232$>/$&15/D3$!0=/47$YS\"_$7351BZ$5/2$&C033$YS\"Q$7351BZ"$$-0>/D$?01@512.$493$
:32>5/$ 5D3$ 0?$ 13B>23/4B$ >B$ 3J<3C432$ 40$ C0/4>/=3$ 40$ >/C135B3$ 4910=D90=4$ 493$ X(M.$
&15/D3$!0=/47$5/2$&C033.$13?63C4>/D$493$C0/4>/=32$>/?6=J$0?$134>133B.$5B$@366$5B$493$
F105231$23:0D15<9>C$B9>?4$40@512B$5/$5D>/D$<0<=654>0/"$
Section 3 Page 3
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 3-3
Median Age (years) - Ocoee
US
Florida
Orange County
City of Ocoee
2000
2009
(estimate)
2014
(projection)
35.3
38.7
35.4
33.3
33.7
37.1
40.4
37.3
35.6
35.7
38.0
41.0
38.8
37.3
37.1
% Change % Change
00-09
09-14
5.1%
4.4%
5.4%
6.9%
5.9%
2.4%
1.5%
4.0%
4.8%
3.9%
$
+93$5D3$C9515C431>B4>CB$0?$493$60C56$:51;34$C0=62$>:<5C4$23:5/2$?01$C3145>/$47<3B$0?$
<=F6>C$3A3/4B.$5/2$@0=62$6>;367$>/?6=3/C3$493$47<3B$0?$3A3/4B$4954$<10:0431B$@0=62$
F1>/D$40$493$5135"$$
Employment
,/$[RR^$493$<1320:>/5/4$>/2=B41>3B$0?$3:<607:3/4$>/$493$X(M$@313$(31A>C3B$YP_"Q$
<31C3/4Z.$ N345>6$ +1523$ YOR"^$ <31C3/4Z.$ G>/5/C3.$ ,/B=15/C3$ 5/2$ N356$ `B4543$ YT"^$
<31C3/4Z.$5/2$-0A31/:3/4$YT"O$<31C3/4Z"$$]34@33/$[RR\$5/2$[RR^.$3:<607:3/4$>/$493$
!0/B41=C4>0/$ 5/2$ X5/=?5C4=1>/D$ B3C401B$ 23C135B32$ 54$ 5A315D3$ 5//=56$ 1543B$ 0?$ ["T$
<31C3/4$5/2$O"Q$<31C3/4$13B<3C4>A367"$$U=1>/D$493$B5:3$<31>02.$493$:0B4$B=FB45/4>56$
>/C135B3B$ >/$ 3:<607:3/4$ @313$ 13C01232$ >/$ (31A>C3B$ YT"P$ <31C3/4Z.$ +15/B<014$ 5/2$
)4>6>4>3B$ Y_"[$ <31C3/4Z$ 5/2$ G>/5/C3.$ ,/B=15/C3$ 5/2$ N356$ `B4543$ YP"\$ <31C3/4Z"$ $ M$
B>D/>?>C5/4$ >/C135B3$ @5B$ 56B0$ 13C01232$ >/$ a&4931I$ B3C401B$ YS"Q$ <31C3/4Z.$ <1>:51>67$
21>A3/$ F7$ 5/$ >/C135B3$ >/$ M14B.$ `/43145>/:3/4$ 5/2$ N3C1354>0/$ 3:<607:3/4"$$
+910=D90=4$493$X(M.$D10@49$>/$3:<607:3/4$B60@32$F34@33/$[RR_$5/2$[RRQ.$@>49$
5$60BB$0?$H0FB$13C01232$>/$[RR^$>/$6>/3$@>49$493$F105231$3C0/0:>C$20@/4=1/"$
Section 3 Page 4
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 3-4
Non-Farm Employment - MSA (2005-2008)
2005
2006
2007
2008
CAGR*
Construction
% of total
100,481
8.9%
108,624
8.5%
102,530
7.8%
92,033
7.1%
-2.9%
-
FIRE**
% of total
111,448
9.9%
119,166
9.3%
122,913
9.4%
127,212
9.8%
4.5%
-
Government
% of total
111,767
9.9%
115,062
9.0%
117,361
9.0%
117,899
9.1%
1.8%
-
Manufacturing
% of total
46,620
4.1%
45,734
3.6%
45,316
3.5%
44,228
3.4%
-1.7%
-
Other
% of total
69,048
6.1%
69,338
5.4%
73,604
5.6%
77,011
5.9%
3.7%
-
Retail Trade
% of total
138,168
12.2%
140,960
11.1%
142,579
10.9%
139,985
10.8%
0.4%
-
Services
% of total
467,735
41.4%
584,527
45.9%
607,377
46.4%
608,414
46.7%
9.2%
-
Transport & Utilities
% of total
37,228
3.3%
41,309
3.2%
44,687
3.4%
44,537
3.4%
6.2%
-
Wholesale Trade
% of total
48,314
4.3%
50,085
3.9%
51,456
3.9%
50,128
3.9%
1.2%
-
1,130,809
1,274,805
1,307,823
1,301,447
4.8%
0.7%
12.7%
2.6%
-0.5%
-
TOTAL
% Growth Rate
** Finance, Insurance & Real Estate
Source: Bureau of Economic Analysis, Johnson Consulting
$
U545$?10:$493$&165/20E$&15/D3$!0=/47$!0/A3/4>0/$5/2$b>B>401B$]=135=$>/2>C543B$
4954$ 493$ 40=1>B:$ >/2=B417$ 560/3$ 5CC0=/4B$ ?01$ 510=/2$ POP.RRR$ H0FB$ Y5B$ 0?$ [RR^Z.$
13<13B3/4>/D$SO$<31C3/4$0?$3:<607:3/4$>/$493$41>VC0=/47$5135$Y&15/D3.$&BC3065$5/2$
(3:>/063$C0=/4>3BZ$5/2$95A>/D$5/$5//=56$<571066$0?$cOP"P$F>66>0/"$
Unemployment
+93$ ?0660@>/D$ 45F63$ B90@B$ =/3:<607:3/4$ 1543B$ >/$ 493$ X(M.$ G601>25$ 5/2$ 493$ )"("$$
]34@33/$[RRR$5/2$[RR^.$493$=/3:<607:3/4$1543$>/$493$X(M$13:5>/32$C0/B>B43/467$
F360@$493$B4543$5/2$/54>0/56$5A315D3B"$$,/$[RRT$493$=/3:<607:3/4$1543$>/$493$X(M$
<35;32$ 54$ OR"\$ <31C3/4.$ @9>C9$ @5B$ 9>D931$ 495/$ ?>D=13B$ 13C01232$ ?01$ 493$ )"("$ YT"S$
<31C3/4Z$ F=4$ C0/B>B43/4$ @>49$ G601>25$ YOR"\$ <31C3/4Z$ 5/2$ :>1101B$ F105231$ 413/2B$
4910=D90=4$493$60C56.$13D>0/56.$5/2$D60F56$3C0/0:>3B"$
Section 3 Page 5
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 3-5
Unemployment Rate - MSA (2000-2009)
US
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Florida
Change
Rate
Change
Rate
4.0%
4.7%
5.8%
6.0%
5.5%
5.1%
4.6%
4.6%
5.8%
9.3%
-0.2
0.7
1.1
0.2
-0.5
-0.4
-0.5
0.0
1.2
3.5
3.8%
4.7%
5.7%
5.3%
4.7%
3.8%
3.4%
4.1%
6.3%
10.5%
-0.2
0.9
1.0
-0.4
-0.6
-0.9
-0.4
0.7
2.2
4.2
Rate
MSA
Change
3.1%
4.2%
5.6%
5.1%
4.4%
3.5%
3.1%
3.8%
5.9%
10.5%
0.3
0.9
1.2
-0.3
-0.7
-0.9
-0.4
0.8
2.5
4.5
Source: Bureau of Labor Statistics, Johnson Consulting
$
Income
,/C0:3$ C9515C431>B4>CB$ 0?$ 493$ 60C56$ :51;34$ 513$ 5$ ;37$ >/2>C5401$ 0?$ 493$ <043/4>56$ 40$
B=<<014$5$/3@$<=F6>C$?5C>6>47.$B=C9$5B$5/$3A3/4B$C3/431"$$,/$D3/3156.$9>D931$>/C0:3$
63A36B$ 6352$ 40$ D135431$ 5:0=/4B$ 0?$ 2>B<0B5F63$ >/C0:3$ 4954$ C5/$ F3$ B<3/4$ 0/$ /0/V
3BB3/4>56$ >43:B.$ B=C9$ 5B$ 13C1354>0/$ 5/2$ 3/43145>/:3/4"$ $ *3BB$ @356497$ :51;34B$ @>66$
95A3$ 63BB$ 2>B<0B5F63$ >/C0:3$ 5A5>65F63$ ?01$ B<3C>56$ 3A3/4B.$ 5/2$ @0=62$ 49313?013$ F3$
3J<3C432$40$D3/31543$60@31$63A36B$0?$23:5/2"$
+93$ ?0660@>/D$ 45F63$ B90@B$ 493$ /0/V?51:$ 351/>/DB$ >/$ 493$ X(M.$ 5/2$ >/2>C543B$ 5/$
5A315D3$5//=56$1543$0?$D10@49$0?$\"T$<31C3/4$2=1>/D$[RROV[RR^.$@9>C9$>B$9>D931$495/$
?>D=13B$ 13C01232$ ?01$ G601>25$ Y\"R$ <31C3/4Z$ 5/2$ 493$ /54>0/56$ 5A315D3$ YP"[$ <31C3/4Z"$$
M//=56$ 351/>/DB$ >/$ 493$ X(M$ B4352>67$ >/C135B32$ F34@33/$ [RRO$ 5/2$ [RRQ.$ F3?013$
23C6>/>/D$ B6>D9467$ >/$ [RR^"$ $ +9>B$ 13?63C4B$ 413/2B$ 0FB31A32$ 5C10BB$ G601>25$ F=4$ 2>??31B$
?10:$493$)"("$5B$5$@9063.$@9313$351/>/DB$95A3$B4352>67$1>B3/$B>/C3$[RRO"$
Table 3-6
Non-Farm Earnings ($'000s) - MSA & Florida
US
Florida
MSA
2001
2002
2003
2004
2005
2006
2007
2008
$6,789,672.0
6,951,836.0
7,228,400.0
7,656,172.0
8,048,405.0
8,539,008.0
8,879,019.0
9,058,491.0
$322,436.9
337,843.2
358,924.9
387,219.4
420,630.6
449,675.6
458,278.3
453,137.7
$39,523.2
41,442.3
44,257.3
48,410.7
53,466.4
57,347.0
58,919.7
58,908.2
CAGR*
4.2%
5.0%
5.9%
$
Section 3 Page 6
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
+93$ ?0660@>/D$ 45F63$ <10A>23B$ 5$ F135;20@/$ 0?$ 351/>/DB$ >/$ 493$ X(M$ F7$ >/2=B417$ 0?$
3:<607:3/4"$$]34@33/$[RR\$5/2$[RR^.$5/$5A315D3$5//=56$23C135B3$@5B$13C01232$>/$
40456$351/>/DB$>/$493$!0/B41=C4>0/$5/2$G>/5/C3.$,/B=15/C3$5/2$N356$`B4543$>/2=B41>3B.$
@9>63$ >/C135B3B$ @313$ 13C01232$ >/$ 566$ 04931$ >/2=B417$ B3C401B.$ @>49$ 493$ 3JC3<4>0/$ 0?$
N345>6$ +1523$ @9>C9$ 13:5>/32$ 13654>A367$ B45F63"$ +93B3$ 413/2B$ 3??3C4>A367$ :>1101$
C95/D3B$>/$3:<607:3/4$>/$35C9$B3C401.$5B$2>BC=BB32$5F0A3"$
,/$ [RR^$ 493$ ;37$ >/2=B41>3B$ >/$ 493$ X(M.$ >/$ 431:B$ 0?$ 40456$ 351/>/DB.$ @313$ (31A>C3B$
5CC0=/4>/D$?01$PP"^$<31C3/4$0?$40456$351/>/DB.$5/2$-0A31/:3/4$YO["R$<31C3/4Z"$
Table 3-7
Non-Farm Earnings ($'000s) - MSA (2005-2008)
2005
2006
2007
2008
CAGR*
Construction
% of total
$4,917.9
10.4%
$5,558.3
9.7%
$5,311.4
9.0%
$4,568.3
7.8%
-2.4%
-
FIRE**
% of total
5,359.9
11.4%
5,546.3
9.7%
5,293.8
9.0%
4,984.8
8.5%
-2.4%
-
Government
% of total
5,877.5
12.5%
6,237.2
10.9%
6,673.4
11.3%
7,050.3
12.0%
6.3%
-
Manufacturing
% of total
2,813.7
6.0%
2,871.1
5.0%
2,915.6
5.0%
2,959.0
5.0%
1.7%
-
Other
% of total
2,671.7
5.7%
2,794.5
4.9%
2,798.2
4.8%
3,065.0
5.2%
4.7%
-
Retail Trade
% of total
4,145.8
8.8%
4,265.2
7.4%
4,267.8
7.3%
4,111.4
7.0%
-0.3%
-
Services
% of total
16,485.5
35.0%
24,558.2
42.9%
25,849.3
43.9%
26,332.2
44.8%
16.9%
-
Transport & Utilities
% of total
1,588.8
3.4%
1,879.5
3.3%
2,032.3
3.5%
2,077.4
3.5%
9.3%
-
Wholesale Trade
% of total
3,300.2
7.0%
3,546.5
6.2%
3,691.3
6.3%
3,688.1
6.3%
3.8%
-
TOTAL
47,161.0
57,256.8
58,833.2
58,836.5
7.7%
0.7%
21.4%
2.8%
0.0%
-
% Growth Rate
** Finance, Insurance & Real Estate
$
$
$
$
Section 3 Page 7
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Household Income
,/$ [RRT$ 493$ :32>5/$ 90=B39062$ >/C0:3$ >/$ 493$ X(M$ @5B$ c\S.S\Q$ <31$ 5//=:.$ @9>C9$
@5B$9>D931$495/$?>D=13B$13C01232$?01$G601>25$YcPT.\SPZ$F=4$C0/B>B43/4$@>49$493$)"("$
5A315D3$Yc\S._QTZ"$$,/$&C033.$493$:32>5/$90=B39062$>/C0:3$@5B$B=FB45/4>5667$9>D931$
Yc__.[^RZ.$ @>49$ B>:>651$ 1543B$ 0?$ D10@49$ 13C01232$ 5C10BB$ 493$ X(M.$ &15/D3$ !0=/47$
5/2$493$!>47$0?$&C033$2=1>/D$[RRRV[RRT"$
Table 3-8
Median Household Income - Ocoee
US
Florida
Orange County
City of Ocoee
2000
2009
(estimate)
2014
(projection)
CAGR*
00-09
CAGR*
09-14
$42,253
38,924
42,116
41,499
51,671
$53,679
49,534
53,357
53,310
66,280
$57,994
53,441
57,057
57,270
71,562
2.7%
2.7%
2.7%
2.8%
2.8%
1.6%
1.5%
1.3%
1.4%
1.5%
$
-0>/D$?01@512.$>4$>B$5/4>C><5432$4954$493$:32>5/$90=B39062$>/C0:3$>/$493$X(M$@>66$
D10@$ F7$ O"S$ <31C3/4$ <31$ 5//=:.$ 135C9>/D$ c\Q.R\Q$ >/$ [ROP"$ $ +9>B$ 1543$ 0?$ D10@49$ >B$
B6>D9467$ 60@31$ 495/$ 4954$ ?013C5B4$ 4910=D90=4$ G601>25$ YO"\$ <31C3/4Z$ 5/2$ 493$ )"("$ YO"_$
<31C3/4Z"$ $ U=1>/D$ 493$ B5:3$ <31>02.$ 493$ :32>5/$ 90=B39062$ >/C0:3$ >/$ &C033$ >B$
<10H3C432$ 40$ D10@$ 54$ 5$ B>:>651$ 1543$ 40$ 493$ B4543$ 5/2$ /54>0/56$ 5A315D3B.$ 135C9>/D$
cQO.\_[$>/$[ROP"$
Effective Buying Income
N54931$ 495/$ 1367>/D$ B06367$ 0/$ D10BB$ >/C0:3$ 40456B.$ >4$ >B$ =B3?=6$ 40$ C0:<513$ 60C56$
>/C0:3$63A36B$F5B32$=<0/$3??3C4>A3$F=7>/D$>/C0:3$Y`],Z.$@9>C9$>B$23?>/32$5B$>/C0:3$
5?431$45J$5/2$/0/V45J$<57:3/4B.$01$d2>B<0B5F63e$>/C0:3"$$MB$B90@/$>/$493$?0660@>/D$
45F63.$ 493$ :32>5/$ `],$ 0?$ 90=B39062B$ >/$ 493$ X(M$ @5B$ c\^.O_P$ <31$ 5//=:$ >/$ [RRT"$$
+9>B$?>D=13$@5B$9>D931$495/$493$(4543$YcP[.R^_Z$5/2$)"("$YcP\.OS^Z$5A315D3B.$@9>C9$>B$
13?63C432$>/$493$?5C4$4954$493$X(M$C0:<1>B3B$5$9>D931$<10<014>0/$0?$90=B39062B$@>49$
:32>5/$2>B<0B5F63$>/C0:3B$>/$493$9>D931$>/C0:3$F15C;34B"$$M/$3A3/$9>D931$`],$0?$
c_^.^PP$@5B$13C01232$>/$&C033"$
Section 3 Page 8
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 3-9
2009 Effective Buying Income (EBI) - Ocoee
US
Florida
Orange County
City of Ocoee
Total EBI
($million)
Median
Household EBI
$6,677,199
$401,278
$45,031
$23,714
$655
$45,138
$42,086
$58,164
$59,771
$68,844
% Households by EBI Group
$20,000$35,000$50,000+
$34,999
$49,999
18.5%
20.8%
19.9%
19.9%
15.3%
18.8%
20.0%
21.3%
20.8%
19.4%
44.4%
40.2%
43.3%
43.5%
55.0%
$
+93$ >:<6>C54>0/B$ 0?$ 5$ 9>D931$ 63A36$ 0?$ 2>B<0B5F63$ >/C0:3$ C0=62$ <043/4>5667$ 13B=64$ >/$
9>D931$63A36B$0?$23:5/2$?01$13C1354>0/$5/2$3/43145>/:3/4$?5C>6>4>3B.$D>A3/$4954$493B3$
90=B39062B$ 95A3$ :013$ >/C0:3$ 5A5>65F63$ 40$ B<3/2$ 0/$ /0/V3BB3/4>56$ >43:B$ 495/$ 493$
5A315D3$90=B39062$>/$493$)"("$
Corporate Presence
M$B410/D$C01<01543$5/2$F=B>/3BB$<13B3/C3$C5/$F3$5/$>:<0145/4$?5C401$>/$493$B=CC3BB$
0?$ 5$ /3@$ 3A3/4B$ C3/431$ F3C5=B3$ 60C56$ F=B>/3BB3B$ C5/$ 54415C4$ 13B>23/4B$ 40$ 5/$ 5135.$
<10A>23$ 2>B<0B5F63$ >/C0:3.$ 5/2$ B=<<014$ ?5C>6>4>3B$ 4910=D9$ 20/54>0/B.$ 52A314>B>/D.$
5/2$493>1$13L=>13:3/4$?01$3A3/4$B<5C3"$$$
!3/4156$ G601>25IB$ 3C0/0:7$ >B$ <1320:>/5/467$ B31A>C3V01>3/432.$ 13?63C4>/D$ 493$
C0/C3/4154>0/$ 0?$ 40=1>B:$ 5/2$ 90B<>456>47V1365432$ =B3B"$ $ X5/7$ 0?$ 493$ 651D3B4$
3:<60731B$>/$493$5135$513$54415C4>0/B$5/2$13B014B.$56490=D9$5B$493$:3410<06>45/$5135$
C0/4>/=3B$ 40$ D10@.$ 493$ B413/D49$ 5/2$ 2>A31B>47$ 0?$ 493$ C01<01543$ <13B3/C3$ >B$ 56B0$
3J<5/2>/D.$<514>C=65167$>/$493$5310B<5C3.$F5/;>/D$5/2$43C9/060D7$B3C401B"$$]=B>/3BB$
D10@49.$ <1>:51>67$ >/$ 493$ :5/=?5C4=1>/D$ 5/2$ 43C9/060D7$ >/2=B41>3B.$ 95B$ 56B0$ F33/$
0CC=11>/D$560/D$493$,/431B4543$P$C011>201$F34@33/$&165/20$5/2$U5740/5$]35C9"$$$
+93$ ?0660@>/D$ 45F63$ B90@B$ 493$ 651D3B4$ <=F6>C$ 5/2$ <1>A543$ 3:<60731B$ >/$ 493$ C0=/47$
Y\.RRR$01$:013$3:<60733BZ"$$$
Section 3 Page 9
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 3-10
Major Employers - Central Florida* (2008)
Employer
Walt Disney Co. (Walt Disney World)
Adventist Health (Florida Hospital)
Orange County Public Schools
Publix Super Markets Inc.
State of Florida Government
Wal-Mart Stores Inc.
Orlando Health
General Electric (Universal Orlando)
Federal Government
Volusia County Schools
McDonald's Corp.
Brevard County Schools
Seminole County Public Schools
University of Central Florida
Lockheed Martin Corp.
Marriott International Inc.
Anheuser-Busch InBev (SeaWorld)
Orange County Government
Darden Restaurants Inc.
Harris Corp
United Space Alliance LLC
Winn-Dixie Stores Inc.
Osceola County Public Schools
Walgreen Co.
Industry
Employees
Entertainment
Healthcare
Education
Grocery
Government
Retail
Healthcare
Entertainment
Government
Education
Restaurants
Education
Education
Education
Defense
Hotels
Entertainment
Government
Restaurants
Communications
Technology
Grocery
Education
Retail
62,200
29,140
22,800
17,500
17,200
15,170
14,000
13,000
10,800
9,000
8,550
8,530
8,500
8,250
7,930
7,500
7,500
7,430
7,320
7,200
6,170
6,000
5,500
5,360
* Includes Orange, Seminole, Osceola, Lake, Volusia and Brevard Counties.
Source: Metro Orlando Economic Development Corporation, Sentinel Research, Johnson Consulting
$
MB$ B90@/.$ 493$ K564$ U>B/37$ !0:<5/7$ >B$ 493$ 651D3B4$ 3:<60731$ >/$ !3/4156$ G601>25.$
3:<607>/D$:013$495/$_[.RRR$B45??"$$$+9>B$>B$:013$495/$20=F63$493$/=:F31$0?$B45??$54$
G601>25$ #0B<>456$ YM2A3/4>B4$ #35649Z.$ @9>C9$ >B$ 493$ B3C0/2$ 651D3B4$ 3:<60731$ >/$ 493$
13D>0/"$ $ &4931$ :5H01$ 3:<607:3/4$ /023B$ >/$ !3/4156$ G601>25$ C0:<1>B3$ 32=C54>0/56$
>/B4>4=4>0/B.$23?3/B3.$B31A>C3B$5/2$D0A31/:3/4$3/4>4>3B"$$$
Hospitality-Related Infrastructure
+93$-135431$&165/20$5135$>B$5$<0<=651$23B4>/54>0/$?01$40=1>B4B.$651D367$F3C5=B3$0?$>4B$
C6>:543.$ 54415C4>0/B.$ /54=156$ 5/2$ 13C1354>0/$ 0<<014=/>4>3B.$ C05B46>/3.$ 5/2$ 04931$
C9515C431>B4>CB"$ $ U545$ ?10:$ 493$ &165/20$ E$ &15/D3$ !0=/47$ !0/A3/4>0/$ 5/2$ b>B>401B$
]=135=$ >/2>C543B$ 4954$ 493$ 5135$ 54415C432$ P^$ :>66>0/$ A>B>401B$ >/$ [RRT"$ $ +93B3$ A>B>401B$
C0/41>F=432$5$40456$0?$cSR"R$F>66>0/$40$60C56$F=B>/3BB3B$5/2$493$3C0/0:7"$
Section 3 Page 10
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 3-11
Visitors to Orlando (000s) 2001-2008
2001
2002
2003
2004
2005
2006
2007
2008
CAGR*
Domestic
Leisure
Florida
Non-Florida
Business
Florida
Non-Florida
37,701
29,070
14,763
14,307
8,631
5,119
3,512
40,589
31,586
17,632
13,954
9,003
5,732
3,271
42,685
33,100
16,602
16,498
9,585
5,970
3,615
45,168
35,163
17,672
17,491
10,005
6,077
3,928
46,649
36,224
18,265
17,959
10,425
6,337
4,088
45,113
34,490
17,492
16,998
10,623
6,425
4,198
45,907
35,333
17,988
17,345
10,574
6,504
4,070
45,515
35,282
17,954
17,328
10,233
6,316
3,917
2.7%
2.8%
2.8%
2.8%
2.5%
3.0%
1.6%
International
Overseas
Canada (est.)
3,062
2,467
595
2,378
1,873
505
2,298
1,767
531
2,582
1,951
631
2,673
2,016
657
2,686
1,993
693
2,838
2,055
783
3,373
2,433
940
1.4%
-0.2%
6.8%
40,763
42,967
44,983
47,750
49,322
47,799
48,745
48,888
2.6%
TOTAL
* Compounded Annual Growth Rate
Source: Orlando / Orange County Convention & Visitors Bureau, Johnson Consulting
$
MB$ 5$ 13B=64$ 0?$ B>D/>?>C5/4$ 40=1>B:$ 23:5/2.$ 493$ 5135$ 95B$ 23A360<32$ B=FB45/4>56$
>/?15B41=C4=13$ 40$ 5CC0::02543$ A>B>401B.$ >/C6=2>/D$ 5$ B410/D$ B31A>C3$ >/2=B417$ 5/2$ 5$
651D3$>/A3/4017$0?$90436$100:B$5/2$04931$602D>/D$?5C>6>4>3B"$$U545$?10:$493$&165/20$E$
&15/D3$!0=/47$!0/A3/4>0/$5/2$b>B>401B$]=135=$>/2>C543B$4954$49313$513$:013$495/$
PPR$90436B$4910=D90=4$493$-135431$&165/20$5135.$C0:<1>B>/D$5$40456$OO\.^\R$100:B"$$
+93$ ?0660@>/D$ 45F63$ B90@B$ 493$ 40456$ B=<<67$ 0?$ 90436$ 100:B$ 4910=D90=4$ 493$ -135431$
&165/20$5135$B>/C3$[RRS"$
+9>B$ 40=1>B:$ >/2=B417$ >B$ <13B3/4$ 4910=D90=4$ 493$ 13D>0/.$ F=4$ C0/C3/415432$ /351$
,/431B4543VP$ ?10:$ ,/431/54>0/56$ U1>A3$ B0=49$ 4910=D9$ W>BB>::33"$ +9>B$ >B$ 0/3$ 0?$ 493$
?5C401B$ B=<<014>/D$ 493$ /332$ ?01$ 5/$ 3A3/4B$ C3/431$ >/$ 493$ 5135$ 0?$ &C033"$ X0B4$ B0C>56$
5/2$ 60C56$ C01<01543$ ?=/C4>0/B$ 513$ 13L=>132$ 40$ =B3$ 493$ 40=1>B4V01>3/432$ ?5C>6>4>3B$ F7$
,/431/54>0/56$U1>A3.$5$D002$2>B45/C3$5@57$?10:$&C033"$+93B3$513$60C5432$>/$9>D931$
<1>C32$ 90436B$ 5/2$ >/$ 493$ 40=1>B4$ 80/3B"$ '0$ <=F6>C$ :334>/D$ 5/2$ 3/43145>/:3/4$
?5C>6>4>3B$95A3$3A06A32$>/$493$@3B431/$956?$0?$493$X(M"$$
Section 3 Page 11
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 3-12
Hotel Room Supply - Orlando
Hotel Rooms
% Change
2003
111,687
-
2004
112,981
1.2%
2005
111,564
-1.3%
2006
112,156
0.5%
2007
111,348
-0.7%
2008
111,551
0.2%
2009
114,109
2.3%
2010p
115,852
1.5%
2011p
115,852
0.0%
Source: Orlando / Orange County Convention &
Visitors Bureau, Johnson Consulting
$
+93$ ?0660@>/D$ D15<9$ B90@B$ 493$ 0CC=<5/C7$ 1543$ 5/2$ MA315D3$ U5>67$ N543$ YMUNZ$ 54$
&165/20$90436B$B>/C3$[RRS"$
Figure 3-2
75.0%
Hotel Occupancy & Average Daily Rate (ADR) - Orlando
$120.00
70.0%
$100.00
65.0%
$80.00
60.0%
$60.00
55.0%
$40.00
50.0%
$20.00
Occupancy (LHS)
ADR (RHS)
$0.00
45.0%
2003
2004
2005
2006
2007
2008
2009
Source: Orlando / Orange County Convention & Visitors Bureau, Johnson Consulting
2010
(YTD)
$
MB$B90@/.$49313$95B$F33/$5$D3/3156$20@/@512$413/2$>/$0CC=<5/C7$1543B$B>/C3$[RRP.$
13?63C4>/D$ 413/2B$ 4910=D90=4$ 493$ 415A36$ >/2=B417.$ 5B$ @366$ 5B$ F105231$ 3C0/0:>C$
C0/2>4>0/B"$ $ #0@3A31.$ @9>63$ 0CC=<5/C7$ 1543B$ 95A3$ 23C135B32.$ 25>67$ 1543B$ 95A3$
D3/315667$ >/C135B32.$ <35;>/D$ 54$ cOR\"^S$ >/$ [RR^"$ $ U545$ ?01$ 493$ [ROR$ 7351$ 40$ 2543$
B90@B$ 5$ B6>D94$ >/C135B3$ >/$ F049$ 493$ 0CC=<5/C7$ 1543$ Y_["Q$ <31C3/4Z$ 5/2$ 493$ MUN$
Section 3 Page 12
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
YcTQ"SSZ"$ $ K>49$ 13D512$ 40$ B35B0/56>47.$ 0CC=<5/C7$ 1543B$ 5/2$ MUNB$ 47<>C5667$ <35;$ >/$
G3F1=517$5/2$X51C9.$5/2$513$54$493>1$60@$<0>/4$>/$(3<43:F31$4910=D9$U3C3:F31"$
Transportation
!3/4156$ G601>25$ >B$ 35B>67$ 5CC3BB>F63$ A>5$ /=:310=B$ :023B$ 0?$ 415/B<01454>0/.$ 5/2$ 5B$
B=C9$C5/$215@$A>B>401B$?10:$5$@>23$C54C9:3/4$5135f$$$

"#$%! &! ,/431B4543$ P.$ 493$ G601>25$ +=1/<>;3.$ @9>C9$ >B$ 0/3$ 0?$ 493$ 60/D3B4$ 4066$
1052B$ >/$ G601>25.$ #>D9@57$ \[^$ Y]33$ *>/3$ `J<13BB@57Z.$ #>D9@57$ PR^$ Y`5B4V
K3B4$ `J<13BB@57Z.$ 5/2$ #>D9@57$ POQ$ Y!3/4156$ G601>25$ -133/3K57Z"$ +9313$
513$ 0/67$ 49133$ :5H01$ >/431C95/D3B$ 560/D$ 493$ +=1/<>;3.$ 0/3$ 0?$ @9>C9$ >B$
60C5432$54$&C033"$$
Figure 3-3
$

"$'(! &! M:415;$ B31A3B$ &165/20$ @>49$ 4@0$ 25>67$ 415>/B$ ?10:$ '3@$ g01;$ 5/2$
X>5:>$B40<<>/D$>/$&165/20.$K>/431$h51;.$(5/?012$5/2$W>BB>::33.$5B$@366$5B$
5$41>V@33;67$B31A>C3$01>D>/54>/D$?rom Los Angeles.

Air – Orlando$ ,/431/54>0/56$ M>1<014$ 5/2$ &165/20$ (5/?012$ ,/431/54>0/56$
M>1<014$ B31A3$ :013$ 495/$ S\"_$ :>66>0/$ <5BB3/D31B$ 5//=5667.$ @>49$ S\$ 5>16>/3B$
5/2$O[$C951431B$YB31A>C>/D$&165/20$(5/?012$,/431/54>0/56$M>1<014Z$<10A>2>/D$
/0/B40<$B31A>C3B$?10:$Q_$)"("$23B4>/54>0/B$5/2$[[$>/431/54>0/56$C>4>3B.$5B$@366$
5B$2>13C4$B31A>C3$40$:013$495/$[[$C>4>3B$@0162@>23"$$+93$5A315D3$21>A>/D$4>:3$
Section 3 Page 13
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
40$ &165/20$ ,/431/54>0/56$ M>1<014$ >B$ SR$ :>/=43B.$ A>5$ 493$ +=1/<>;3$ 5/2$
#>D9@57$ \[^.$ @9>63$ (5/?012$ M>1<014$ >B$ 60C5432$ 5<<10J>:54367$ P\$ :>/=43B$
?10:$&C033"$

)*$! &! +9313$ 513$ 49133$ :5>/$ <014B$ 60C5432$ 4910=D90=4$ !3/4156$ G601>25$ i$
(5/?012.$!5/5A3156$5/2$ %5C;B0/A>663"$ $ +93$h014$0?$(5/?012$>B$60C5432$0/$493$
(3:>/063E$b06=B>5$!0=/47$F0=/2517.$5/2$>B$5CC3BB>F63$A>5$15>6.$>/415VC05B456$
@5431@57.$ 5/2$ >/431B4543$ 9>D9@57"$ $ h014$ !5/5A3156$ >B$ 5$ 233<V@5431$ <014$
60C5432$F34@33/$%5C;B0/A>663$5/2$K3B4$h56:$]35C9"$$+93$h014$0?$%5C;B0/A>663$
>B$493$B3C0/2$651D3B4$A39>C63V95/26>/D.$5/2$493$OS49$651D3B4$C0/45>/31$<014.$>/$
493$)"("$
&C033IB$ ?=4=13$ ?543$ Y0<<014=/>47Z$ >B$ 23?>/32$ F7$ 493$ C95/D3B$ >/$ 415/B<01454>0/"$
+9313$ >B$ /0$ 04931$ 5135$ >/$ 493$ 13D>0/$ 4954$ 95B$ 493$ C0/C3/4154>0/$ 0?$ 1052$
>/?15B41=C4=13$ 5B$ &C033"$ N0=43$ P[T$ <10A>23B$ >::32>543$ 5CC3BB$ 40$ U>B/37@0162$
5/2$ 493$ =<BC563$ C0::=/>4>3B$ /351$ 493$ ]=4631$ !95>/$ 0?$ *5;3B.$ 5B$ @366$ 5B$ 493$
/014931/$ 4>31$ 0?$ 493$ &165/20$ X(M"$ +93$ +=1/<>;3$ 5/2$ (N$ PR^$ 566$ :334$ 54$
#>D9@57$\R.$>/$&C033"$+9>B$@>66$21>A3$493$5135IB$D10@49.$C0:<63J>0/$5/2$L=56>47$
0?$6>?3"$$
$
Section 3 Page 14
DRAFT June 2011
IV.
MEETING MARKET INDUSTRY TRENDS
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
MEETINGS MARKET INDUSTRY TRENDS
,/$01231$40$5/231647/2$483$9376:;:<:4=$09$7$/3>$?5<4:@A51A063$97B:<:4=$:/$483$!:4=$09$
&B033.$ 7/$ 7/7<=6:6$ 09$ 3/43147:/?3/4.$ 60B:7<$ 3C3/4.$ 7/2$ ?334:/D$ :/25641=$ 413/26$ :6$
:?A0147/4"$$
+8:6$ 63B4:0/$ >:<<$ A10C:23$ 7$ D3/317<$ 0C31C:3>$ 09$ 483$ 4=A36$ 09$ ?334:/D$ 97B:<:4:36$ 4874$
3E:64$:/$483$:/25641=$76$>3<<$76$483$4=A36$09$3C3/46$4874$713$B0??0/<=$806432"$F<60$
2:6B56632$ 713$ 63760/7<:4=$ 09$ B3147:/$ 4=A36$ 09$ 3C3/46$ 7/2$ D3/317<$ 13G5:13?3/46$
?334:/D$A<7//316$<00H$901$:/$7$A106A3B4:C3$<0B74:0/"$
Types of Facilities
+83$C71:056$4=A36$09$3C3/46I$2:C3163$/3326$87C3$<32$40$483$3?31D3/B3$09$7$6A3B415?$
09$ 97B:<:4=$ 4=A36$ 236:D/32$ 40$ 74417B4$ A043/4:7<$ 43/7/46"$ +8:6$ 63B4:0/$ 236B1:;36$ 483$
?7J01$93745136$09$C71:056$4=A36$09$A5;<:B@7663?;<=$97B:<:4:36"$$
K7B8$3C3/4$4=A3$876$5/:G53$97B:<:4=$/3326"$!3147:/$3C3/46$13G5:13$<71D3$7?05/46$09$
B0/4:D5056$6A7B3.$>8:<3$048316$13G5:13$?7/=$6?7<<31$?334:/D$100?6"$&943/$7$6:/D<3$
?334:/D$>:<<$563$?7/=$2:99313/4$4=A36$09$6A7B36.$65B8$76$<71D3$3E8:;:4$87<<6.$;7/G534$
97B:<:4:36.$;137H054$?334:/D$100?6.$7/2$4837431$6374:/D"$$

!"#$%& '()& *$$#+(,& -"".& /'0+%+#+$1$ @$ +0$ 83<A$ <513$ 8043<6$ 7/2$ 40$ 65;6:2:L3$
483:1$ 0A3174:0/6.$ ?7/=$ ?71H346$ 87C3$ 23C3<0A32$ 7$ ?5<4:A51A063$ 01$ 6?7<<31$
B0/C3/4:0/$ 01$ B0/9313/B3$ B3/431$ B0?A<3E$ ;=$ A714:B:A74:/D$ :/$ A5;<:B@A1:C743$
A714/3168:A6"$+83$A5;<:B$63B401$?7=$7663?;<3$<7/2.$;5:<2$A71H:/D.$7/2$95/2$
?334:/D$6A7B3$B0?A0/3/46$76$7$>7=$40$3E3B543$65B8$7$A10J3B4"$+8363$4=A36$09$
A10J3B46$ 87C3$ ;33/$ B0?A<3432$ :/$ ?71H346$ 09$ C71:056$ 6:L36"$ &943/.$ 483=$ 713$
;5:<4$76$7$J0:/4$A10J3B4.$;54$60?3$?71H346$87C3$;5:<4$483$A5;<:B$3<3?3/46$9:164.$
>:48$7$8043<$B0?:/D$:/$<7431"$+83$B5113/4$:/C3/401=$09$8043<$100?6$:/$&B033$
:6$97:1<=$<:?:432$7/2$483$!:4=$>:<<$633$954513$8043<$23C3<0A?3/4$3C0<C3$253$40$
:46$ 417/6:4$ /3E56"$ ,4$ B7/$ :/9<53/B3$ 483$ G57<:4=$ 09$ 8043<$ 23C3<0A?3/4$ :9$ 7/$$
3C3/46$B3/431M?334:/D$C3/53.$01$60?3$04831$4=A3$09$B747<=64.$>313$A10C:232$
40$65AA014$/3>$8043<$23C3<0A?3/4"$$

2"(3$4$(0$& 2$(#$41$ @$ !0/9313/B3$ B3/4316$ A10C:23$ 7$ 6A3B:7<:L32$ B0?;:/74:0/$
09$ ?334:/D$ 6A7B36.$ 8:D8@43B8$ 7?3/:4:36.$ 7/2$ 631C:B36$ :/$ 65AA014$ 09$ 417:/:/D$
7/2$ 325B74:0/$ :/:4:74:C36"$ N064$ B0/9313/B3$ B3/4316$ 713$ 0A317432$ :/$
B0/J5/B4:0/$ >:48$ 7$ 8043<.$ 7<4805D8$ 60?3$ 713$ A714$ 09$ 7$ 5/:C316:4=$ 7/2$ 7$ 93>$
0A31743$76$647/2@7<0/3$C3/536"$
Ocoee, Florida
Section 4 Page 1
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

2"(5$(#+"(& 2$(#$41$ @$ &/$ 7$ <71D31$ 6B7<3.$ B0/C3/4:0/$ B3/4316$ B0?;:/3$ 483$
?334:/D$B7A7;:<:4:36$09$7$B0/9313/B3$B3/431$>:48$3E8:;:4$6A7B3"$+8363$97B:<:4:36$
713$ 236:D/32$ 40$ ?334$ 483$ ;1072$ /3326$ 09$ 483$ N334:/D6.$ ,/B3/4:C3.$
!0/C3/4:0/.$ 7/2$ KE8:;:4:0/$ ON","!"K"P$ ?71H34$ 7/2$ A1:?71:<=$ 631C3$ 76$
3B0/0?:B$ 23C3<0A?3/4$ 3/431A1:636$ 901$ 483$ B0??5/:4="$ +83:1$ ?:66:0/$ :6$ 40$
;1:/D$0546:23$C:6:4016$7/2$7660B:7432$6A3/2:/D$:/40$483$B0??5/:4=.$7<4805D8$
483=$?7=$7<60$8064$<71D3$<0B7<<=@01:3/432$B0/65?31$3C3/46"$

678"1+#+"(&!'%%1$@$Q513$3EA06:4:0/$87<<6$D3/317<<=$0BB51$:/$?71H346$4874$87C3$
04831$B0/C3/4:0/$7/2$?334:/D$C3/536$7C7:<7;<3$01$:/$B7636$>8313$B:4:36$87C3$
97:<32$ 40$ 23C3<0A$ 97B:<:4:36$ 7/2$ 483$ A1:C743$ 63B401$ 136A0/26$ >:48$ 7/$
:/3EA3/6:C3$97B:<:4="$R7:1D105/26$7<60$09931$97B:<:4:36$4874$713$?013$3E8:;:4:0/@
01:3/432"$+8363$97B:<:4:36$90B56$3EB<56:C3<=$0/$A1025B4$7/2$B0/65?31$680>6$
4874$13G5:13$<:44<3$?334:/D$6A7B3"$

94')$.'4#1&S$+1723?7146$01$?31B87/2:63$?7146$4=A:B7<<=$B0?;:/3$7/$3E8:;:4$
97B:<:4=.$ A31?7/3/4$ 2:6A<7=$ 6A7B3.$ 7/2$ 6A3B:7<:L32$ 099:B3$ 6A7B3"$ +8363$
97B:<:4:36$A10C:23$6A7B3$901$483$>80<367<3$2:641:;54:0/$09$A1025B46$:/$B3147:/$
:/25641:36.$ 65B8$ 76$ 951/:4513.$ B<048:/D.$ 6A014:/D$ D0026.$ 7/2$ B0?A54316"$
+1723?7146$4=A:B7<<=$87C3$A31?7/3/4$2:6A<7=$97B:<:4:36.$0BB5A:32$;=$C71:056$
;56:/36636$ 5/231$ <0/D@431?$ <37636"$ N7/=$ 41723?7146$ 7<60$ 87C3$ <71D3$
3E8:;:4:0/$87<<6$4874$631C3$43?A0171=$3E8:;:4:0/6.$41723680>6.$7/2$B0/65?31$
680>6"$ +8363$ 97B:<:4:36$ 713$ <0B7432$ :/$ <71D3$ B:4:36$ 4874$ 631C3$ 76$ 13D:0/7<$
?71H34:/D$7/2$>80<367<3$B3/4316"$

/'+4,4":()1& @$ R7:1D105/26$ B0?;:/3$ 7$ /5?;31$ 09$ 7663?;<=$ 7/2$ 3EA06:4:0/$
3<3?3/46$0/$7$<71D3$B7?A56"$+83=$?7=$:/B<523$0/3$01$?013$3EA06:4:0/$87<<6.$
>:48$ 483$ A8=6:B7<$ B8717B431:64:B6$ 09$ 3EA06:4:0/$ B3/4316"$ +83=$ ?7=$ 7<60$ 09931$
3E8:;:4:0/$ B3/4316.$ A71H6.$ 713/76.$ 01$ 04831$ 3<3?3/46"$ *0B7432$ 7>7=$ 910?$
20>/40>/$71376.$97:1D105/26$A10C:23$7B136$09$A71H:/D$901$<71D3$3C3/46"$+83$
97B:<:4:36$5657<<=$87C3$<:44<3$?334:/D$6A7B3.$;54$04831$713/7$7/2$?334:/D$87<<$
95/B4:0/6$ ?7=$ 0BB51$ 0/$ 483$ A10A314="$ +83$ !3/417<$ R<01:27$ R7:1D105/26.$
<0B7432$ 7;054$ 9:C3$ ?:<36$ 3764$ 09$ 483$ 6:43$ 0/$ #:D8>7=$ TU.$ 713$ :/$ 23A<017;<3$
B0/2:4:0/$7/2$09931$/0$G57<:4=$97B:<:4:36$40$6A37H$09"$$

65$(#1& 2$(#$41$ S$ KC3/46$ B3/4316.$ 01$ 713/76.$ $ 713$ 5632$ 76$ 7$ ?5<4:@A51A063$
97B:<:4=$7/2$8064$7$>:23$17/D3$09$3C3/46.$910?$6?7<<$40$?:2$6:L3$B0/C3/4:0/6.$
7/2$ 41723$ 680>6.$ 40$ 6A014:/D$ 3C3/46.$ B0/B3146.$ ;7/G5346$ 7/2$ ?7/=$ 04831$
?013$ <0B7<<=$ 01:3/432$ 0A4:0/$ B0?A7132$ 40$ 232:B7432$ 3E8:;:4$ 7/2$ ;7<<100?$
6A7B3$ 905/2$ :/$ B0/C3/4:0/$ B3/4316"$ KC3/46$ B3/4316$ 7<60$ :/B01A01743$
;137H054M$?334:/D$100?6.$7/2$0943/$87C3$7$95<<$B0??31B:7<$H:4B83/$40$8064$
7/2$B7431$;7/G534$3C3/46"$
Ocoee, Florida
Section 4 Page 2
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Industry Trends
+8:6$65;@63B4:0/$A10C:236$7/$7/7<=6:6$09$483$?334:/D6$:/25641=$7/2$:46$D3/317<$6:L3$
7/2$ B8717B431$ 76$ :4$ 13<7436$ 40$ &B033$ 7/2$ 483$ 651105/2:/D$ 13D:0/.$ 76$ >3<<$ 76$ 7$
236B1:A4:0/$09$D3/317<$:/25641=$413/26"$
The Meetings and Flat Floor Exhibit Industry
+83$ ?334:/D6$ :/25641=$ 876$ 23C3<0A32$ :/40$ 7$ C71:32$ D105A$ 09$ 3C3/46$ 17/D:/D$ 910?$
<71D3$41723$7/2$3E8:;:4:0/$3C3/46$40$6?7<<$;56:/366$B0/9313/B36"$F6$60B:34:36$?74513$
7/2$;3B0?3$?013$60A8:64:B7432.$60$2036$483$?334:/D6$?71H34"$+83$2:C3163$/74513$09$
483$ ?334:/D6$ :/25641=$ 7/2$ 483$ B8717B431:64:B6$ 09$ C71:056$ 3C3/4$ 4=A36$ /3B366:4743$ 7$
C71:34=$ 09$ 7<431/74:C3$ 97B:<:4:36"$ V:1457<<=$ 7<<$ B743D01:36$ 09$ ?334:/D$ 7B4:C:4:36$ 87C3$
3EA31:3/B32$ 17A:2$ >01<2>:23$ D10>48$ 6:/B3$ 483$ 371<=$ WXYU6"$ +83$ A5165:4$ 09$
325B74:0/$ 7/2$ B0??31B3$ 876$ 953<32$ 483$ 23C3<0A?3/4$ 09$ /3>$ 3C3/46$ 7/2$ 483$
3EA7/6:0/$ 09$ 3E:64:/D$ 3C3/46$ :/$ ;048$ 6:L3$ 7/2$ 7443/27/B3"$ !:4:36$ 48105D8054$ 483$
>01<2$ 87C3$ 136A0/232$ 7/2$ 713$ 64:<<$ 136A0/2:/D$ 40$ 48:6$ 23?7/2$ ;=$ 65AA<=:/D$
?:<<:0/6$ 09$ 6G5713$ 9334$ 09$ /3>$ 01$ 13/0C7432$ 3E8:;:4:0/$ 7/2$ ?334:/D$ 6A7B3$ :/$ ;048$
6?7<<$7/2$<71D3$?71H346"$
Event Sponsors
+83$?334:/D6$:/25641=$:/B<5236$7$>:23$C71:34=$09$3C3/4$4=A36$4874$713$6A0/60132$;=$
2:99313/4$4=A36$09$;56:/36636$7/2$01D7/:L74:0/6.$:/B<52:/D$483$90<<0>:/DZ$$

2"48"4'#+"(1& !" [56:/366$ ?334:/D6$ 713$ 7/$ :/43D17<$ A714$ 09$ 483$ ?334:/D6$
:/25641="$ +83=$ 13A1363/4$ 483$ ?7J01:4=$ 09$ ?334:/D6$ 83<2$ 48105D8054$ 483$
>01<2.$ 7/2$40A:B6$ B7/$ ;3$ 76$ >:23@17/D:/D$ 76$ 483$ :/25641:36$ 483?63<C36"$ R01$
483$ A51A0636$ 09$ 48:6$ 13A014.$ B01A01743$ ?334:/D6$ >:<<$ 13931$ 40$ 099@6:43$
B0/9313/B36.$67<36.$7/2$:/B3/4:C3$?334:/D6.$65B8$76$483$3C3/46$4874$713$0943/$
83<2$74$8043<6"$

;11"0+'#+"(1" !" +1723$ 7/2$ ;56:/366$ 7660B:74:0/6$ 13A1363/4$ B3147:/$ :/25641:36$
7/2$ 641:C3$ 40$ H33A$ ?3?;316$ B5113/4$ 0/$ :66536$ 13<7432$ 40$ 483:1$ :/25641="$
F660B:74:0/6$ 6A0/601$ ?334:/D6$ 7/2$ B0/C3/4:0/6$ 40$ 631C3$ 48:6$ 325B74:0/7<$
7/2$ :/901?74:0/7<$ A51A063"$ F660B:74:0/6$ 7<60$ 766:64$ :/$ ?71H34:/D$ 3990146$ ;=$
80<2:/D$41723$680>6$>8313$?3?;316$B7/$680>$7/2$63<<$483:1$A1025B46"$

6):0'#+"('%& <(1#+#:#+"(1" !" ,/B1376:/D<=.$ 5/:C316:4:36$ 713$ 13B0D/:L:/D$ 4874$
?013$B0/4:/5:/D$325B74:0/$0BB516$74$?334:/D6$487/$:/$B<766100?$6344:/D6"$F6$
325B74:0/7<$ :/64:454:0/6$ 6A0/601$ ?013$ 09$ 48363$ B0/4:/5:/D$ 325B74:0/$
Ocoee, Florida
Section 4 Page 3
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

="5$4(.$(#& !" F<<$ <3C3<6$ 09$ D0C31/?3/4$ 80<2$ ?334:/D6$ 901$ 483$ A51A063$ 09$
325B74:0/.$ :6653$ 2:6B566:0/.$ 7/2$ A0<:B=$ 23<:;3174:0/"$ ,/$ ?7/=$ B05/41:36.$
D0C31/?3/46$7<60$B13743$7/2$6A0/601$41723$680>6$:/$01231$40$65AA014$63B4016$
09$483$3B0/0?="$$

<()$8$()$(#&>?"@&A4,'(+B$41C&<(0$(#+5$&!":1$1C&'()&D:E%+1?+(,&2".8'(+$1$
@"+83$?334:/D6$:/25641=$876$D10>/$60$<71D3$4874$:4$/0>$65AA0146$7$D10>:/D$
/5?;31$09$01D7/:L74:0/6$:/$483$;56:/366$09$A1025B:/D$?334:/D$3C3/46"$+8363$
;56:/36636$?7=$>01H$901$B01A0174:0/6$7/2$7660B:74:0/6$87/2<:/D$7<<$76A3B46$
09$7$?334:/D$910?$;00H:/D$7443/2336$40$3C3/4$0A3174:0/6"$N7/=$A5;<:68:/D$
B0?A7/:36$ 87C3$ 41723$ 680>$ 7/2$ B0/C3/4:0/$ ?7/7D3?3/4$ 2:C:6:0/6"$
,/B3/4:C3$805636$/04$0/<=$>01H$901$483:1$B01A01743$7/2$7660B:74:0/$B<:3/43<3.$
;54$ 483=$ ?7=$ 7<60$ B13743$ A10D17?6$ 7/2$ B0/9313/B36$ 76$ ?0/3=?7H:/D$
C3/45136"$$

>"0+'%C& *+%+#'4FC& 6):0'#+"(C& -$%+,+":1C& /4'#$4('%C& '()& 6#?(+0& G>*6-/6H$
A4,'(+B'#+"(1& @" +8363$ 01D7/:L74:0/6$ 4=A:B7<<=$ 6A0/601$ B0/C3/4:0/$ 01$
7663?;<=$ 3C3/46"$ +83$ (NK\RK$ 3C3/46$ 713$ /04$ 7<>7=6$ ;56:/366@13<7432$ 7/2$
43/2$40$;3$?013$901$60B:7<$D74831:/D$7/2$:6653$2:6B566:0/"$
+7;<3$]@W$680>6$483$2:641:;54:0/$09$)"($3C3/46$;=$6A0/601:/D$01D7/:L74:0/"$
Ocoee, Florida
Section 4 Page 4
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 4-1
Distribution of Convention Events by Type of Sponsoring Organization
Government, 11%
Medical, 6%
Exposition/Tradeshow, 5%
Professional & Trade, 45%
Other, 9%
SMERFE*, 24%
*Social, Military, Religious,Fraternal, Ethnic
Source: DMAI Spending Survey, Johnson Consulting
$
Q109366:0/7<$7/2$41723$01D7/:L74:0/6$?7H3$5A$483$<71D364$A014:0/$09$3C3/4$6A0/6016$
>:48$]T$A31B3/4"$$'3E4$:6$(NK\RK$O(0B:7<.$N:<:471=.$\3<:D:056.$R17431/7<.$7/2$K48/:BP$
74$ ^]$ A31B3/4.$ D0C31/?3/4$ 74$ WW$ A31B3/4.$ 7/2$ 483$ 13?7:/:/D$ B743D01:36$ 7BB05/4:/D$
901$<366$487/$WU$A31B3/4"$
Event Types
+83$90<<0>:/D$A0:/46$2:6B566$C71:056$3C3/4$4=A36Z$

9$.8"4'4F& 678"1+#+"(1& '()& 94')$& >?"@1" !" 713$ 3C3/46$ 236:D/32$ 40$ ;1:/D$
;5=316$ 7/2$ 63<<316$ 09$ :/25641=@6A3B:9:B$ A1025B46$ 40D34831"$ N064$ 41723$ 680>$
3C3/46$ 713$ /04$ 0A3/$ 40$ 483$ A5;<:B_$ 80>3C31.$ :/$ K510A3.$ 483$ A5;<:B$ B7/$
60?34:?36$ 7443/2$ 41723$ 3C3/46"$ +1723680>6$ 5657<<=$ B7431$ 40$ 7$ 6A3B:9:B$
:/25641=.$ 80>3C31.$ ?5<4:@:/25641=$ `41723$ 97:16a$ 7<60$ 0BB51"$ +83$ 3C3/4$
A10D17?6$15/$901$7$A31:02$09$48133$40$6:E$27=6$>:48$3G57<$01$6<:D84<=$<366$4:?3$
13G5:132$40$634$5A$7/2$4371$20>/$483$3C3/4$;00486"$KE8:;:4016$A13931$B0<5?/@
9133.$6:/D<3@6401=.$0A3/@6A7B3$97B:<:4:36$40$B0/6415B4$B5640?$43?A0171=$;00486$
40$ 2:6A<7=$ 483:1$ A1025B46"$ +3?A0171=$ 3EA06:4:0/$ 3C3/46$ 713$ :/B1376:/D$ 483$
/5?;31$ 09$ ?334:/D6$ 83<2$ 251:/D$ 483$ 3E8:;:4:0/$ 7/2$ 76$ 7$ 1365<4.$ ;3B0?:/D$
?013$<:H3$B0/C3/4:0/6$>:48$3E8:;:46"$#0>3C31.$:/$B0?A71:60/$40$B0/C3/4:0/6$
Ocoee, Florida
Section 4 Page 5
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
>:48$ 3E8:;:46.$ 43?A0171=$ 3EA06:4:0/6$ 43/2$ 40$ ?7:/47:/$ 8:D831$ 7443/27/B3$
9:D5136.$;54$7$6801431$7C317D3$<3/D48$09$647=$901$7443/2336"$
+7;<3$ ]@^$ 2:6A<7=6$ 483$ ?064$ 913G53/4$ 3C3/4$ B743D01:36$ 901$ B0/C3/4:0/6$ >:48$
3E8:;:46$7/2$41723$680>6"$$
Table 4-2
Top Event Categories - Conventions with Exhibits and Trade Shows
Aerospace & Aviation
Agriculture & Farming
Apparel & Fashion
Art & Architecture
Associations
Building & Construction
Business & Finance
Chemicals
Communications
Computers & Computer Applications
Education
Electrical & Electronics
Energy & Mining
Facilities, Engineering & Maintenance
Food & Beverage
Forest Products
Funeral Industry
Government
Home & Garden Furnishings & Supplies
Libraries
Manufacturing & Industrial
Medical & Health Care
Military
Ocean Supplies & Equipment
Police & Fire Fighters
Printing & Graphics
Radio, TV & Cable
Religious
Safety & Security
Sanitation & Waste Management
Science
Stores & Store Fittings
Textiles
Transportation
Travel Industry
Veterinary
Source: Trade Show Week Data Book
$
*:H3$B0/C3/4:0/6.$41723$680>6$09931$7$9015?$901$3EB87/D:/D$:/25641=$:2376"$
+83=$2:9931$910?$B0/C3/4:0/6.$80>3C31.$;3B7563$483=$713$?013$A1025B4@7/2$
67<36@01:3/432"$ +1723$ 680>6$ 713$ 3E8:;:4@:/43/6:C3.$ 7/2$ 3E8:;:4016$ A13931$
B0<5?/@9133.$ 6:/D<3@6401=.$ 0A3/@6A7B3$ 97B:<:4:36$ :/$ >8:B8$ 483=$ B0/6415B4$
43?A0171=$B5640?$;00486$901$A1025B4$2:6A<7="$+1723$680>6$4=A:B7<<=$74417B4$
7$ <71D3$ /5?;31$ 09$ 7443/2336.$ >80$ 01:D:/743$ 910?$ 0546:23$ 483$ 8064$ B:4=$ ;54$
43/2$ 40$ 87C3$ 7$ 6801431$ 7C317D3$ 647=$ 487/$ B0/C3/4:0/$ 7443/2336"$ +83139013.$
:/2:C:257<$ 7443/2336$ ?7=$ 87C3$ <366$ :?A7B4$ 0/$ 483$ 8064$ B:4=I6$ 3B0/0?="$
N334:/D$ A10D17??:/D$ :6$ :/B1376:/D$ 76$ 41723$ 680>6$ 7443?A4$ 40$ 325B743$
;5=316$7;054$A1025B46"$

2"(5$(#+"(1& "4& 2"(,4$11$1& !" 713$ A1:C743<=@83<2$ ?334:/D6$ 09$ A109366:0/7<$
D105A6$ 7/2$ 7660B:74:0/6$ 4874$ B0??0/<=$ 47H3$ A<7B3$ :/$ 8043<6.$ B0/C3/4:0/$
B3/4316.$ 01$ B:C:B$ B3/4316"$ F660B:74:0/$ ?3?;316$ 7/2M01$ 799:<:7436$ >:68:/D$ 40$
?334$ 6:?:<71$ A109366:0/7<6$ 7/2$ 68713$ :2376$ 7443/2$ 48363$ ?334:/D6"$ +83$
Ocoee, Florida
Section 4 Page 6
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
B0/C3/4:0/$ B7/$ B0/6:64$ 09$ 7$ 6:/D<3$ ?334:/D$ 01$ 7$ /5?;31$ 09$ B0/B5113/4$
?334:/D6$ 251:/D$ 483$ 3C3/4$ A31:02"$ !0/C3/4:0/6$ 713$ :/B1376:/D<=$ 937451:/D$
3E8:;:46$ 40$ B0??5/:B743$ :2376$ 7/2$ 713$ H/0>/$ 76$ `B0/C3/4:0/6$ >:48$
3E8:;:46"a$ !0/C3/4:0/6$ 713$ D3/317<<=$ `8:D8@:?A7B4a$ 3C3/46$ 6:/B3$ 7443/2336$
/01?7<<=$647=$63C317<$/:D846$:/$483$8064$B:4=.$D3/3174:/D$8043<$100?$/:D846"$,/$
722:4:0/$40$8043<$3EA3/2:45136.$7443/2336$A51B8763$04831$D0026$7/2$631C:B36$
>8:<3$ :/$ 483$ B:4=$ 65B8$ 76$ 9002$ 7/2$;3C317D3.$ 605C3/:16.$ 7/2$ 417/6A01474:0/"$
+83$431?$`B0/C3/4:0/a$:6$D3/317<<=$5632$:/$'0148$F?31:B7.$7/2$`B0/D1366a$
:6$ 5632$ :/$ K510A3.$ 7/2$ 60?34:?36$ :/$ F6:7.$ 40$ 236B1:;3$ 483$ 67?3$ 4=A3$ 09$
3C3/46"$#0>3C31.$B0/C3/4:0/6$4=A:B7<<=$563$?013$3EA06:4:0/$6A7B3$7/2$87C3$
7$ ?013$ 60B:7<$ /74513$ 487/$ B0/D136636.$ ;54$ 48:6$ 2:64:/B4:0/$ :6$ /7110>:/D"$
!0/D136636$713$;3B0?:/D$?013$<:H3$'0148$F?31:B7/@64=<3$B0/C3/4:0/6"$

;11$.E%+$1&!"713$<71D3<=$7660B:74:0/.$917431/7<.$01$13<:D:056$3C3/46$4874$13G5:13$
7$ <71D3$ A<3/71=$ 87<<.$ 713/7.$ 01$ 6472:5?$ 901$ 483:1$ D74831:/D6"$ (:?:<71$ 40$
B0/C3/4:0/6.$ 483=$ 713$ B8717B431:L32$ ;=$ <71D3$ /5?;316$ 09$ 7443/2336$
01:D:/74:/D$910?$0546:23$483$8064$B:4="$

2"(3$4$(0$1" !" 713$ 6?7<<31$ B0/C3/4:0/@4=A3$ 3C3/46$ 4=A:B7<<=$ 83<2$ :/$ ?334:/D$
100?6$7/2$;7<<100?6$01$:/$901?7<$B0/9313/B3$B3/4316"$*:H3$B0/C3/4:0/6$7/2$
B0/D136636.$ 483=$ 713$ 0943/$ 6A0/60132$ ;=$ 7660B:74:0/6$ 7/2$ B01A0174:0/6$ 7/2$
7221366$ B5113/4$ :66536$ 7/2$ :/901?74:0/"$ F443/2336$ 7/2$ 56316$ 4=A:B7<<=$
23?7/2$8:D8@G57<:4=$97B:<:4:36$7/2$?064$01:D:/743$910?$054$09$40>/"$

<(0$(#+5$&*$$#+(,1"!$+83$B01A01743$?71H34$5636$:/B3/4:C3$?334:/D6$76$7$>7=$
40$ 13>712$ 3?A<0=336.$ B0?;:/3$ 13B1374:0/$7/2$;56:/366$?334:/D6.$01$40$?:E$
3?A<0=336$ 7/2$ B<:3/46$ :/$ 7$ ;56:/366$ 7/2$ 13B1374:0/7<$ 6344:/D"$ Q1025B4$
<75/B836.$ H3=$ 7BB05/4$ B0/9313/B36.$ 7/2$ 7>712$ 3C3/46$ 713$ 7<<@:?A0147/4$
76A3B46$09$48:6$?334:/D$63B401"$

2"(1:.$4& >?"@1" !" 713$ A5;<:B.$ 4:BH3432$ 3C3/46$ 937451:/D$ 3E8:;:4:0/6$ 09$
?31B87/2:63"$ KE7?A<36$ 09$ 48:6$ 4=A3$ 09$ 680>$ :/B<523$ B<048:/D.$ 9002.$ 7/2$
7/4:G53$ 680>6"$ +8363$ 3C3/46$ 0BB51$ :/$ A5;<:B$ 7663?;<=$ 97B:<:4:36$ 65B8$ 76$
8043<6.$ B0/C3/4:0/$ B3/4316.$ 7/2$ 3EA06:4:0/$ B3/4316"$ +83=$ /01?7<<=$ 74417B4$
<71D3$/5?;316$09$7443/2336"$b3A3/2:/D$5A0/$483$6:L3.$<0B74:0/.$7/2$4=A3$09$
?31B87/2:63$ ;3:/D$ 2:6A<7=32.$ B0/65?31$ 680>6$ /01?7<<=$ 74417B4$ <0B7<$
136:23/46"$
+7;<3$ ]@c$ 2:6A<7=6$ 7$ 65??71=$ 09$ 483$ ?064$ A13C7<3/4$ 4=A36$ 09$ B0/65?31$
680>6"$
Ocoee, Florida
Section 4 Page 7
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 4-3
Top Event Categories - Consumer Shows
Antique
Art
Auto
Boat
Computer
Ethnic
Film
Flower
Gift & Craft
Golf
Health & Beauty
Holiday
Home & Garden
Jewelry & Gem
Jobs, Career & College
Motorcycle
Outdoor Sports
Pets
RV & Camping
Sewing & Needlework
Sporting Goods & Guns
Super Sale
Toys & Hobbies
Travel
Weddings
Woodworking
"
+8:6$<:64$2:6A<7=6$4172:4:0/7<$B0/65?31$680>$3C3/46.$;54$2036$/04$:/B<523$483$
D10>:/D$ 65;634$ 09$ 6A3B:7<4=$ 97:16.$ 9364:C7<6.$ 7/2$ 7D1:B5<4517<$ 3C3/46"$ ,9$ <0B7<$
23?7/2$:6$23431?:/32$40$3E:64.$48363$3C3/46$B05<2$7<60$A043/4:7<<=$;3$83<2$:/$
7$/3>$97B:<:4=$:/$&B033"$

6(#$4#'+(.$(#& 65$(#1" !" 65B8$ 76$ 483$ A31901?:/D$ 7146.$ B0/B3146.$ 6A014:/D$
3C3/46.$ 7/2$ B:1B5636$ B7/$ ;3$ 7BB0??027432$ ;=$ 7$ C71:34=$ 09$ 97B:<:4:36"$
+=A:B7<<=.$ 48363$ 97B:<:4:36$ 713$ 232:B7432$ 40$ 6A3B:9:B$ 5636"$ #0>3C31.$
?5<4:A51A063$97B:<:4:36.$65B8$76$B0/C3/4:0/$B3/4316.$B7/$7BB0??02743$7$<71D3$
C71:34=$ 09$ 3C3/46.$ 36A3B:7<<=$ :9$ 483=$ 713$ 236:D/32$ 7AA10A1:743<="$ KC3/4$
A10?04316$13G5:13$5/0;6415B432$6A7B3$40$7117/D3$483$A31901?7/B3$7/2$910?$
>8:B8$7443/2336$B7/$>74B8$483$3C3/4"$$

D$4.'($(#& 678"1+#+"(1" !" Q31?7/3/4$ 3EA06:4:0/6$ 713$ 236:D/32$ 40$ A10?043$
B0??31B3$ ;=$ 3647;<:68:/D$ A31?7/3/4$ 3E8:;:4$ 71376$ 901$ ?7/597B451316"$
F<4805D8$ 48363$ 97B:<:4:36$ B7431$ A1:?71:<=$ 40$ ;56:/366.$ 483$ D3/317<$ A5;<:B$ :6$
5657<<=$ 7<<0>32$ 40$ 3/431"$ (80>$ A10?04316.$ 80>3C31.$ 2:6B0517D3$ A5;<:B$
7443/27/B3.$ 76$ 483$ A1:?71=$ :/43/4$ 09$ 483$ 3E8:;:4:0/$ :6$ 40$ A10?043$ >80<367<3$
41723"$Q31?7/3/4$3EA06:4:0/6$563$48133$4=A36$09$A1025B4$A10?04:0/6Z$
>'.8%$& >?"@0'1$1$ @$ 713$ 6?7<<$ 72C314:6:/D$ 2:6A<7=6$ 09$ C71:056$ /3>$
A1025B46"$ d8:<3$ B0?A7/=$ 13A1363/474:C36$ 20$ /04$ 64799$ 483$ A31?7/3/4$
97B:<:4=$ 09$ 483$ 680>B763.$ A3160//3<$ 713$ 5657<<=$ 7C7:<7;<3$ 40$ A10C:23$
;5=316$>:48$:/901?74:0/$13D712:/D$483$B0?A7/:36$7/2$483:1$A1025B46"$
Ocoee, Florida
Section 4 Page 8
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
678"4#& *'4#1$ @$ 713$ 97B:<:4:36$ >:48$ 6479932$ ;00486$ 2:6A<7=:/D$ 20?364:B$
?7/597B45132$ A1025B46"$ KEA014$ ?7146$ 713$ 4=A:B7<<=$ 7117/D32$ ;=$
:/25641:36$7/2$713$?37/4$40$;3$0/3@640A@680A6$901$A106A3B4:C3$20?364:B$
7/2$ :/431/74:0/7<$ ;5=316"$ +83$ 2:6A<7=$ 71376$ 713$ 4=A:B7<<=$ ÛU$ 40$ eUU$
6G5713$9334$:/$6:L3$7/2$713$6479932$>:48$48133$40$9:C3$A30A<3"$,/$:/25641:36$
65B8$ 76$ 9768:0/.$ >8313$ 63760/7<$ 67<36$ A74431/6$ 0BB51.$ ;00486$ 713$ 0/<=$
6479932$ 251:/D$ A37H$ 67<36$ A31:026.$ 236A:43$ 483$ 97B4$ 4874$ 7//57<$ 13/46$ 713$
B0<<3B432$901$483$6A7B3"$
<.8"4#& *'4#1$ @$ 713$ 5632$ ;=$ 9013:D/$ ?7/597B451316$ 40$ 2:6A<7=$ 483:1$
A1025B46$ 40$ 20?364:B$ ;5=316"$ *:H3$ 3EA014$ ?7146.$ 483=$ 713$ 4=A:B7<<=$
7117/D32$ ;=$ :/25641:36.$ 713$ ÛU$ 40$ eUU$ 6G5713$ 9334$ :/$ 6:L3.$ 7/2$ 713$
60?34:?36$6479932$0/<=$251:/D$;5=:/D$63760/6"$&943/.$41723$7660B:74:0/6$
13A1363/4:/D$ ?714$ 43/7/46$ 6A0/601$ 43?A0171=$ 3EA06:4:0/6.$ 48313;=$
B1374:/D$ 7$ 13D:0/7<$ 217>$ 901$ 483$ ?714"$ ,9$ 6:D/:9:B7/4$ 3EA06:4:0/$ 6A7B3$ :6$
A10C:232.$ 48363$ 3C3/46$ B7/$ ;3B0?3$ 483$ 20?:/7/4$ :/25641=$ 3C3/4$ :/$ 483$
B05/41=$01$13D:0/"$
,/$ 051$ 766366?3/4.$ 483$ B0/C3/4:0/.$ B0/9313/B3.$ 60B:7<.$ 3/43147:/?3/4.$ B0/65?31$
680>.$ 41723$ 680>.$ 7/2$ (NK\RK$ ?71H346$ 87C3$ 13<3C7/B3$ 7/2$ 713$ :?A0147/4$ 40$ 483$
65BB366$09$7$/3>$97B:<:4=$:/$&B033"$
Meeting Planner Selection Criteria
+83$ F?31:B7/$ (0B:34=$ 09$ F660B:74:0/$ KE3B54:C36$ OF(FKP$ 651C3=32$ :46$ ?3?;316$
13D712:/D$ 483:1$ B1:431:7$ 901$ 63<3B4:/D$ 7$ B0/C3/4:0/$ B3/431$ 2364:/74:0/"$ +8363$
3E3B54:C36$ >313$ 136A0/6:;<3$ 901$ 63<3B4:/D$ 483$ 2364:/74:0/$ 901$ 7$ C71:34=$ 09$ 3C3/46.$
910?$6?7<<$?334:/D6$40$<71D3$3E8:;:4:0/6"$d8:<3$483$?334:/D$A<7//316$713$)($;7632$
483$651C3=$>:<<$A10C:23$:/6:D84$76$40$?7J01$63<3B4:0/$97B4016$>8:B8$713$C31=$6:?:<71$
7/2$ 417/6B3/2$ /74:0/7<$ ;012316"$ +7;<3$ ]@]$ :<<56417436$ 483$ 7C317D3$ 136A0/636$ 09$
?3?;316$ >80$ A<7B32$ 3C3/46$ :/$ B0/C3/4:0/$ B3/4316.$ ;048$ 901$ 13D:0/7<$ 7/2$ <0B7<$
3C3/46$7/2$/74:0/7<$7/2$:/431/74:0/7<$3C3/46"$
Ocoee, Florida
Section 4 Page 9
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 4-4
Regional/State/Local
0%
10%
20%
30%
40%
50%
60%
70%
80%
70%
Meeting Facilities
67%
Quality of Service
58%
Overall Affordability
44%
Membership Appeal
42%
Hotel Rooms
40%
Rotation Policy
39%
Driving Accessibility
36%
Facility Type
Climate
18%
ADA Facilities
18%
Dining/Entertainment
18%
Source: ASAE's Meeting Industry Trends, Johnson Consulting
Ocoee, Florida
$
Section 4 Page 10
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 4-5
National/International
0%
10%
20%
30%
40%
50%
60%
64%
Meeting Facilities
60%
Quality of Service
44%
Overall Affordability
Membership Appeal
42%
Hotel Rooms
42%
Rotation Policy
37%
Driving Accessibility
37%
20%
Facility Type
14%
Climate
11%
ADA Facilities
Dining/Entertainment
70%
8%
Source: ADEA's Meeting Industry Trends, Johnson Consulting
$
+83$ 651C3=$ 136A0/23/46$ D7C3$ 7$ 8:D8$ <3C3<$ 09$ :?A0147/B3$ 40Z$ WP$ 483$ 7C7:<7;:<:4=$ 09$
?334:/D$100?$97B:<:4:36.$^P$G57<:4=$09$631C:B3.$cP$0C317<<$7990127;:<:4=.$]P$?3?;3168:A$
7AA37<$7/2$TP$483$7C7:<7;:<:4=$09$8043<$100?6"$F6$23C3<0A31.$=05$B7/$B0/410<$7<<$;54$
483$ 7990127;:<:4=$ 97B401$ <:6432$ 7;0C3"$ N334:/D$ A<7//316$ B0/6:23132$ B<:?743.$ FbF$
97B:<:4:36.$7/2$2://:/DM3/43147:/?3/4$0A4:0/6$76$<3764$:?A0147/4"$
,/$ 7/04831$ 6452=$ B0/25B432$ ;=$ 483$ Q109366:0/7<$ !0/C3/4:0/$ N7/7D3?3/4$
F660B:74:0/$OQ!NFP.$:4$>76$2:6B0C3132$4874$?334:/D$A<7//316$713$D371:/D$40>7126$
7:1A014$8043<$A10A314:36$7/2$B0/C3/4:0/$B3/4316$:/$B<063$A10E:?:4=$40$7:1A0146"$+8:6$
;0236$3E413?3<=$>3<<$901$&B033$76$483=$713$:/$C31=$B<063$A10E:?:4=$40$;048$&1<7/20$
,/431/74:0/7<$7:1A014.$cU$?:/5436.$7/2$(7/9012$F:1A014.$]T$?:/5436"$$
Ocoee, Florida
Section 4 Page 11
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Event Attributes
Distribution by Number of Attendees
F/$ :?A0147/4$ 3<3?3/4$ 40$ B0/6:231$ :/$ 431?6$ 09$ 483$ 7AA10A1:743$ 6:L3$ 7/2$ 6B0A3$ 09$
?334:/D$97B:<:4:36$:6$483$6:L3$2:641:;54:0/$09$483$3C3/46$:4$>:<<$A51653"$F/7<=6:6$09$483$
2:641:;54:0/$09$:/431/74:0/7<$?334:/D$3C3/46$;=$/5?;31$09$7443/2336$13C37<6$7$413/2$
40>7126$6?7<<31$3C3/46"$+8:6$9:/2:/D$:6$B0/6:643/4$>:48$7$?0C3?3/4$40>7126$6?7<<31$
3C3/46$ :/$ 483$ >01<2>:23$ B0/C3/4:0/.$ 3E8:;:4:0/.$ 7/2$ ?334:/D$ :/25641:36"$ +7;<3$ ]@e$
2:6A<7=6$483$2:641:;54:0/$09$:/431/74:0/7<$?334:/D$3C3/46$;=$/5?;31$09$7443/2336"$
Table 4-6
International Meetings
Segmented by Number of
Attendees per Event
1001 to
3000
9.5%
3000 +
4.5%
< 100
13.1%
501 to
1000
15.4%
100 to 500
57.5%
Source: UIA
$
+83$ ?7J01:4=$ 09$ :/431/74:0/7<$ ?334:/D$ 3C3/46$ OTY"T$ A31B3/4P$ 713$ :/$ 483$ WUU@40@TUU$
7443/233$17/D3.$>8:B8$:6$483$471D34$?71H34$901$7$/3>$97B:<:4=$:/$&B033"$V31=$93>$09$
48363$?334:/D$3C3/46$87C3$0C31$c.UUU$7443/2336$O]"T$A31B3/4P.$>8:<3$fe$A31B3/4$87C3$
W.UUU$ 01$ 93>31$ 7443/2336"$ F22:4:0/7<<=.$ 483$ B743D01:36$ 09$ 23?7/2$ 4874$ >:<<$ ;3$
74417B432$ 40$ 483$ &B033$ KC3/46$ !3/431.$ :"3"$ B0/65?31$ 680>6.$ ?334:/D6.$ ;7/G5346.$
60B:7<$ 7/2$ 3/43147:/?3/4$ 3C3/46.$ B5113/4<=$ 87C3$ 40$ <37C3$ &B033$ 7/2$ d364$ &17/D3$
!05/4=$40$563$
F/04831$:?A0147/4$?376513$:6$483$7?05/4$09$6A7B3$4874$>:<<$;3$/33232$01$5632$;=$
483$680>"$$+7;<3$]@Y$8:D8<:D846$483$2:641:;54:0/$09$680>6$;=$13G5:132$3E8:;:4$6A7B3"$$$
Ocoee, Florida
Section 4 Page 12
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 4-7
Distribution of Events by Amount of Required Exhibit Space
70.00%
65.60%
60.00%
50.00%
40.00%
30.00%
19.60%
20.00%
10.00%
7.70%
2.50%
1.50%
1.30%
400,000 to
499,000
500,000 to
599,000
0.00%
0 to 99,999
100,000 to
199,999
200,000 to
299,000
300,000 to
399,000
1.70%
0.03%
600,000 to
699,000
700,000+
Source: Tradeshow Week Data Book, 2006, Johnson Consulting
$
F6$483$47;<3$680>6.$483$?7J01:4=$09$3C3/46.$/371<=$ee$A31B3/4.$54:<:[email protected]$6G5713$
9334$09$6A7B3"$$(:/B3$48313$713$7<1372=$<71D3$B0/C3/4:0/$97B:<:4:36$:/$!3/417<$R<01:27.$
7/$&B033$3C3/46$!3/431$>05<2$A10C:23$7$97B:<:4=$>:48$<366$487/$WUU.UUU$6G5713$9334$
7/2$ >05<2$ ;3$ 01:3/432$ 40$ 631C3$ 483$ !:4=$ 09$ &B033.$ d364$ &17/D3$ !05/4=.$ 7/2$ 483$
;107231$13D:0/"$+8:6$7137$:6$B5113/4<=$<7BH:/D$7$97B:<:4=$>:48$WT.UUU$40$]U.UUU$6G5713$
9334$09$B0/4:D5056$3E8:;:4$6A7B3$4874$:6$/04$7/$713/7$01$74$7$8043<$A10A314=.$>8:B8$:/$
483$ 9:164$ :/647/B3$ 713$ /04$ 236:D/32$ 40$ 65AA014$ 3E8:;:4$ 01:3/432$ 3C3/46$ 7/2$ :/$ 483$
04831$B763$713$40$B064<=$901$3C3/4$01D7/:L316"$$$$$
Seasonality
N334:/D6$0BB51$48105D8054$483$=371"$#0>3C31.$J564$76$483$/5?;31$09$A30A<3$47H:/D$
C7B74:0/6$ 2:6A<7=6$ 2:64:/B4$ 63760/7<$ A74431/6.$ 483$ <3C3<$ 09$ ?334:/D$ 7B4:C:4=$ C71:36$
Ocoee, Florida
Section 4 Page 13
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
910?$?0/48$40$?0/48"$+7;<3$]@f$2:6A<7=6$483$2:641:;54:0/$09$?334:/D$3C3/46$D10>48$
;=$G571431"$
Table 4-8
$
+8105D8054$ 483$ ÛUUI6.$ 483$ 9:164$ 7/2$ 905148$ G5714316$ 67>$ 483$ ?064$ 647;<3$ D10>48$
>:48$ 0/<=$ 0/3$ 20>/$ =371$ ;34>33/$ 483$ 4>0$ 6:/B3$ ÛUU"$ $ (3B0/2$ 7/2$ 48:12$ G5714316$
67>$B0/417B4:0/$251:/D$483$;3D://:/D$09$483$23B723$7/2$D10>48$:/$483$A764$63C317<$
Ocoee, Florida
Section 4 Page 14
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
=3716"$$*00H:/D$74$48:6$D17A8$:4$:6$B<371$ 4874$23?7/2$9<5B457436$?5B8$?013$251:/D$
483$63B0/2$7/2$48:12$G5714316$76$0AA0632$40$483$9:164$7/2$905148"$
Length
+83$ 7C317D3$ <3/D48$ 09$ 3C3/46$ 13B01232$ ;=$ ),F$ :6$ 9051$ 27=6"$ +83$ 413/2$ :/$ ?334:/D$
3C3/46$:6$40$B0/B3/41743$7B4:C:4:36$:/40$7$6801431$A31:02$09$4:?3"$#0>3C31.$483$),FI6$
B1:431:0/$ 09$ 7$ ?:/:?5?$ 09$ 48133$ 27=6$ B75636$ :4$ 40$ 3EB<523$ 7$ D10>:/D$ /5?;31$ 09$
6801431$?334:/D$3C3/46$910?$:46$7/7<=6:6"$$
Purpose of Events
N064$B05/41:36$87C3$7$C71:34=$09$/74:0/7<$7660B:74:0/6.$60?3$09$>8:B8$?7=$;3$<:/H32$
40$:/431/74:0/7<$;02:36.$>8:<3$048316$?7=$;3$:/23A3/23/4"$,/$722:4:0/.$7$C71:34=$09$
3B0/0?:B$ 7/2$ 60B:7<$ 7B4:C:4:36$ D3/31743$ 6?7<<31$ 13D:0/7<$ 01$ <0B7<$ ?334:/D6"$
!01A01743$ 7B4:C:4=$ :6$ 136A0/6:;<3$ 901$ 7$ <71D3$ 68713$ 09$ 0C317<<$ ?334:/D$ 3C3/46"$
b3?7/2$ 13<7432$ 40$ B01A01743$ 7B4:C:4=$ :6$ 0943/$ D3/317432$ :/$ 483$ <0B7<$ 13D:0/"$
#0>3C31.$ B:4:36$ 7/2$ 13D:0/6$ >8:B8$ 713$ A714:B5<71<=$ 74417B4:C3$ 76$ 2364:/74:0/6$ B7/$
74417B4$ ?334:/D$ 7443/2336$ 910?$ 7$ ?5B8$ ;107231$ 7137$ 253$ 40$ 483:1$ 8:D8$ <3C3<$ 09$
7AA37<"$ (5B8$ ?334:/D6$ 17/D3$ 910?$ 417:/:/D$ 63?:/716$ 40$ A1025B4$ :/41025B4:0/6$ 40$
:/B3/4:C3$ 417C3<"$ +7;<3$ ]@X$ 2:6A<7=6$ 483$ 2:641:;54:0/$ 09$ B01A01743$ ?334:/D$ 4=A36$ ;=$
A51A063$09$?334:/D"$
Ocoee, Florida
Section 4 Page 15
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 4-9
Purpose of Meeting Events by Attendance
Other
10%
Training
Seminars
23%
Stockholder
1%
Incentive Trips
18%
Prof. / Tech.
10%
Product Intros.
6%
Mangmt.
10%
Source: Tradeshow Week
Sales
22%
$
+17:/:/D$ 63?:/716.$ 67<36$ ?334:/D6.$ 7/2$ :/B3/4:C3$ 41:A6$ 7BB05/4$ 901$ 483$ <71D364$
A31B3/47D36$09$0C317<<$?334:/D$7443/2336"$+83$?334:/D$:/25641=$:6$2:C316:9:32.$>:48$
/0$ 6:/D<3$ ?334:/D$ 4=A3$ 7BB05/4:/D$ 901$ 0C31$ ^T$ A31B3/4$ 09$ 0C317<<$ 7443/2336.$ 7/2$
63C3/$ 2:64:/B4$ B743D01:36$ 09$ ?334:/D6$ 7<<$ B0/41:;54:/D$ 6:D/:9:B7/4$ C0<5?36$ 09$
7443/2336"$ +8:6$ 2:C316:9:B74:0/$ 83<A6$ 40$ 647;:<:L3$ 0C317<<$ 3C3/4$ 23?7/2.$ 76$ 483$
23?7/2$ 910?$ 37B8$ :/2:C:257<$ 65;@63B401$ 09$ ?334:/D$ 3C3/46$ 3;;6$ 7/2$ 9<0>6$ >:48$
B87/D36$:/$;56:/366$B=B<36$7/2$43B8/0<0D="$$
&C31<7=:/D$ 7/2$ 722:/D$ 40$ 48:6$ :6$ 483$ )/:C316:4=$ 417:/:/D$ 7/2$ B0/9313/B3$ 63B4016"$$
+8313$ 713$ 85/21326$ 09$ B0/9313/B3$ B3/4316$ /74:0/7<<=$ 4874$ 713$ 799:<:7432$ >:48$ 9051$
=371$ 7/2$ B0??5/:4=$ B0<<3D3$ :/64:454:0/6"$ +83=$ 8064$ 60?3$ 09$ 483$ 7;0C3$ 3C3/46.$ ;54$
7<60$B13743$7$85D3$C0<5?3$09$;56:/366$:/$483:1$0>/$1:D84"$
Impact of 2009’s Economic Downturn
F6$7$>80<3.$483$?334:/D$:/25641=$876$3EA31:3/B32$6A0172:B$D10>48$:/$483$A764$43/$
=3716.$2:AA:/D$6<:D84<=$:/$483$371<=$ÛUUI6$483/$3EA31:3/B:/D$7$6:D/:9:B7/4$A31:02$09$
D10>48$90<<0>32$;=$7/04831$>7C3$09$23B<:/3$:/$ÛUf$48105D8$4027="$+8:6$:6$253$40$
483$ B5113/4$ /74:0/7<$ 13B366:0/$ 7/2$ /3D74:C3$ A5;<:B:4=$ 7660B:7432$ >:48$ 8064:/D$
?334:/D6$ :/$ 5A6B7<3$ 01$ 136014$ 2364:/74:0/6.$ >8:B8$ 876$ /3D74:C3<=$ 7993B432$ 483$
:/25641="$ +83$ 9:D513$ ;3<0>$ 8:D8<:D846$ 483$ B87<<3/D36$ 4874$ 64:<<$ 97B3$ 483$ B0/C3/4:0/$
:/25641=$:/40$ÛWU"
Ocoee, Florida
Section 4 Page 16
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 4-10
$
+83$/5?;31$09$4047<$7//57<$3C3/46$:6$;3D://:/D$40$647;:<:L3$79431$7$217?74:B$913397<<$
:/$ÛUf$7/2$ÛUX.$7/2$483$B0/C3/4:0/$?71H34$:6$3EA3B432$40$;3$74$A13@13B366:0/$<3C3<6$
;=$ ÛWT.$ :/$ 4:?3$ 901$ 7/$ &B033$ 97B:<:4=$ 40$ B0?3$ 0/<:/3$ 7/2$ A714:B:A743$ :/$ 7$ D10>:/D$
B0/C3/4:0/$:/25641="$
Conclusion
+8313$ 713$ <:4317<<=$ ?:<<:0/6$ 09$ B0/C3/4:0/6.$ 41723680>6.$ 7/2$ ?334:/D6$ 87AA3/:/D$
7//57<<=$/74:0/7<<=$7/2$7105/2$483$>01<2"$+83$/5?;31$09$7660B:74:0/6$:6$B87/D:/D.$
76$:6$483$/5?;31$09$B01A0174:0/6"$#0>3C31.$?334:/D6$>:<<$B0/4:/53$40$0BB51"$d8:<3$
ÛUX$ >76$ 7$ 20>/$ =371$ 7/2$ 48313$ ?7=$ ;3$ 7$ 6<:D84$ 6415B4517<$ B87/D3$ :/$ ?334:/D$
901?74.$7/2$83/B3$C0<5?3.$483$ÛUX$210A$:/$23?7/2$:6$7$68014@431?$7;31174:0/"$+83$
174:0/7<3$901$?334:/D6$7/2$7660B:74:0/6$64:<<$3E:646$7/2$>:<<$B0/4:/53$40$20$60"$b53$40$
417/6A01474:0/$ 72C7/47D36.$ &B033$ :6$ >3<<$ 65:432$ 40$ A714:B:A743$ :/$ 48:6$ 63B401$ :9$ :4$
B800636$ 40$ 20$ 60"$ (?7<<31.$ 13D:0/7<<=$ 90B5632$ 3C3/46$ 7/2$ 3C3/46$ 4874$ 65AA014$ :46$
:/25641=$ 63B4016$ O837<48B713.$ 7540.$ 2:641:;54:0/.$ 6A0146$ 7/2$ 13B1374:0/$ 7/2$
7D1:B5<4513P$76$>3<<$76$6410/D$60B:7<$23?7/2$0AA0145/:4:36$>:<<$A10C32$483$;763$901$
23?7/2"$ $ +83$ G57<:4=$ 09$ 97B:<:4:36.$ 7$ C71:7;<3$ 483$ !:4=$ B0/410<6.$ :6$ 483$ /5?;31$ 0/3$
23431?:/743$ 901$ 7$ 65BB36695<$ 97B:<:4="$ +8313$ :6$7/$ 0AA0145/:4=$ 901$ &B033$ 40$ A06:4:0/$
:463<9$ 76$ 483$ ?334:/D$ 7/2$ 3C3/4$ 2364:/74:0/$ 901$ d364$ &17/D3$ !05/4=$ 7/2$ 483$
651105/2:/D$13D:0/$D:C3/$:46$3EB3<<3/4$7BB366$;=$B71$7/2$:46$A10E:?:4=$40$4>0$?7J01$
7:1A0146"$+83$!:4=I6$D07<$09$8:D831$G57<:4=$7/2$23/6:4=.$1323C3<0A?3/4$09$483$!\F.$
7/2$04831$7441:;5436$713$;3B0?:/D$:/B1376:/D<=$74417B4:C3$7/2$65AA014:C3$09$7/$3C3/4$
B3/431"$$
Ocoee, Florida
Section 4 Page 17
DRAFT June 2011
V.
REGIONAL & NATIONAL FACILITY ANALYSIS
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
REGIONAL AND NATIONAL FACILITY ANALYSIS
+/01$1234056$78590:21$;$1<==;8>$5?$06428902@1$@04/$7542640;A$?;30A04>$<1281.$&3522$
B<106211$ A2;:281.$ 23565=03$ :292A57=264$ 5??030;A1.$ ;6:$ =;6;C2=264$ 5?$ ;82;$ /542A1"$
D::04056;AA>.$ 29264$ ?;30A04021$ 06$ !2648;A$ EA580:;$ ;82$ 785?0A2:$ 45$ <6:2814;6:$ 4/2$
7542640;A$ 577584<604>$ 5?$ :292A5706C$ ;6$ 292641$ 326428$ 06$ &3522.$ EA580:;"$ +/01$
82C056;A$ ;6;A>101$ @0AA$ A2;:$ 45$ 06040;A$ 3563A<10561$ ;B5<4$ @/;4$ 4>72$ 5?$ ?;30A04>$ @5<A:$
B214$ 1<04$ &3522$ ;6:$ !2648;A$ EA580:;"$ %5/6156$ !561<A406C$ 12A2342:$ 12928;A$ 6;4056;A$
35=7;8;BA2$ ?;30A04021$ 45$ /0C/A0C/4$ 5728;406C$ 148<34<82$ ;6:$ F2>$ 82G<082=2641$ ?58$ ;$
1<33211?<A$?;30A04>$06$&3522"$
Interview Summaries
%5/6156$ !561<A406C$ ;6:$ !569264056;A$ H01:5=$ 356:<342:$ ;$ 9;8024>$ 5?$ 06428902@1$
?58$ 4/01$ ;110C6=264$ 06$ 58:28$ 45$ /2A7$ C;<C2$ 7542640;A$ 06428214.$ ;6:$ 35==<604>$
1<77584.$?58$;$62@$292641$?;30A04>$A53;42:$06$4/2$!04>$5?$&3522"$IJ;=7A21$5?$7257A2$
58$58C;60K;40561$3564;342:$;82$A0142:$B2A5@"$

#2;A4/$!2648;A$#51704;A$$

#2AA5$EA580:;Q$

L;6/20=$&8A;6:5$$

I9264D3<04>$$

L2485$&8A;6:5$I3565=03$
M292A57=264$!5==011056$$

'<=285<1$,6:2726:264$
L22406C$OA;66281$$

(>135$!2648;A$EA580:;$,63$$

+"$(F58=;6$

H214$&8;6C2$!/;=B28$5?$
!5==2832$$

+0C28$O85:<340561$,63$

!/<83/$(48224$(4;4056$R$+/2$
O50642$$

L5880112>$N210:2640;A$M210C6$$

L22406C$O85?211056;A1$
,64286;4056;A$$

O<??$;6:$(4<??$!;42806C$$

+01/=;6$
#542A$L;6;C281$P$&728;4581$$

!563284$P$I9264$O85=54281

$,6$ C2628;A.$ 4/2$ =;S5804>$ 5?$ 7257A2$ 06428902@2:$ ;82$ 928>$ 2J3042:$ ;6:$ 1<77584092$
;B5<4$4/2$78517234$5?$;$62@$292641$?;30A04>$?58$&3522"$$
T2A5@$01$;$1<==;8>$5?$4/2$?22:B;3F$4/;4$@;1$78590:2:$B>$4/2$C85<71$A0142:$;B592$
;B5<4$4/2$3<88264$45<801=$=;8F24$5?$&3522$;6:$4/2$-82;428$!2648;A$EA580:;$;82;U$;$
75110BA2$62@$=<A40V7<87512$292641$?;30A04>$06$&3522U$;6:$54/28$148;42C03$750641$4/;4$
1/5<A:$B2$35610:282:$06$82A;4056$45$;$62@$?;30A04>"$
Ocoee, Florida
Section 5 Page 1
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
W"
,?$4/2$622:$?58$=22406C$17;32$;80121.$@/;4$4>72$5?$?;30A04021$:5$>5<$<12.$@/;4$
4>72$5?$29264$01$04.$/5@$A;8C2$01$4/2$29264.$;6:$/5@$?82G<264A>$:5$1<3/$292641$
533<8X$

Y"
Z"
#542A1$ ;6:$ 8214;<8;641$ @282$ 3042:$ ;1$ 4/2$ =514$ ?82G<264A>$ <12:$
926<21"$ +/01$ 78212641$ 4@5$ 780=;8>$ 785BA2=1$ ?58$ 8210:2641$ ;6:$
B<10621121$06$&3522"$E0814$4/2$3514$5?$/5A:06C$;6$29264$;4$;$8214;<8;64$
58$/542A$01$35=7;8;4092A>$2J7261092.$;6:$12356:$4/2$A53;4056$5?$/542A$
=22406C$17;32$01$35632648;42:$06$:5@645@6$&8A;6:5.$56$,VM8092$;6:$
B>$ M0162>.$ 2;3/$ ;$ 10C60?03;64$ :014;632$ 45$ 48;92A"$ N21756:2641$ 1;0:$
292641$ ;6:$ =22406C1$ 533<8$ 56$ ;$ @22FA>R=564/A>$ B;101$ ;6:$ 4/;4$
12928;A$5?$4/208$292641$;82$5<4C85@06C$;9;0A;BA2$?;30A04021"$
M5$>5<$4/06F$4/282$01$;:2G<;42$=22406C$17;32.$29264$17;32$;6:$/542A$1<77A>$
06$&3522$45$1<77584$>5<8$3<88264$58$?<4<82$622:1X$

+/2$ 3<88264$ 1<77A>$ 5?$ =22406C$ 17;32$ ;6:$ /542A$ 1<77A>$ 06$ &3522$ 01$
061<??030264"$H04/$4/822$/542A$7857284021$4/;4$;82$780=;80A>$?53<12:$56$
128906C$ 4/2$ 48;610264$ =;8F24.$ 4/282$ @;1$ 654$ ;$ A54.$ 58$ ;6>.$ =22406C$
17;32$06358758;42:$0645$4/512$/542A1$1<??030264$?58$4/208$622:1"$$

'54$ 56A>$ 06$ &3522.$ B<4$ 06$ H214$ &8;6C2$ !5<64>$ ;1$ @2AA.$ 4/282$ 01$ ;$
10C60?03;64$A;3F$5?$1<77A>$5?$=22406C$;6:$29264$?;30A04021"$-0926$4/;4$
&3522$ 01$ 928>$ ;332110BA2.$ 4/2$ 35==<604>$ 3;6$ 7A;>$ ;$ =;S58$ 85A2$ 06$
1<7758406C$ ;$ 62@$ 292641$ ?;30A04>$ 06$ &3522$ 4/;4$ @5<A:$ 1<B14;640;AA>$
2A0=06;42$ 4/2$ 622:$ 45$ 48;92A$ 10C60?03;64$ :014;6321$ 45$ 4/2$ 2J01406C$
1<77A>$ 5?$ =22406C$ 17;32$ ;4$ /542A1$ ;6:$ 3569264056$ ?;30A04021$ 06$
:5@645@6$ &8A;6:5$ ;6:$ B>$ ,V:8092"$ T>$ 78590:06C$ ;$ A5@28$ 3514$ ;6:$
=582$3569260264A>$A53;42:$292641$?;30A04>$06$&3522$10C60?03;64$=;8F24$
726248;4056$ 3;6$ 533<8.$ 217230;AA>$ ?58$ 292641$ 4/;4$ <12$ /542A$ =22406C$
17;32"$
M5$ >5<$ ?22A$ ;6$ 292641$ ?;30A04>$ 06$ &3522$ @5<A:$ 1<77584$ 58$ 382;42$ 62@$
577584<604021$?58$>5<8$B<106211$58$C85<7X$

[21.$ ;6$ &3522$ 292641$ ?;30A04>$ @5<A:$ B262?04$ 4/2$ A53;A$ B<106211$
35==<604>$ ;6:$ 8210:2641$ B>$ 78590:06C$ ;$ ?;30A04>$ 45$ /514$ 3<88264$
292641$ ;6:$ ?<6340561$ ;6:$ 78590:2$ ;$ =;8F2406C$ 455A$ 45$ 8;012$ 4/2$
35==<604>$785?0A2$;6:$;@;826211$5?$&3522"$D::04056;AA>.$;6$292641$
?;30A04>$ @5<A:$ ?<84/28$ 4/2$ !04>\1$ C5;A$ 5?$ 82:292A5706C$ 10C60?03;64$
75840561$ 5?$ 4/2$ !ND$ ;6:$ 35<A:$ A2928;C2$ 4/2$ :292A57=264$ 5?$ 62@$
/542A$7857284021"$
Ocoee, Florida
Section 5 Page 2
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
]"
,?$;6$292641$326428$@282$B<0A4$@/;4$@5<A:$B2$>5<8$2J7234;40561$;1$45$?;30A04>$
:210C6.$10K2.$A53;4056.$;6:$5728;4056X$

,4$@;1$5928@/2A=06CA>$3A2;8$4/;4$;6>$?;30A04>$@5<A:$622:$45$B2$;BA2$
45$;335==5:;42$=582$4/;6$Y^^.$B<4$65$=582$4/;6$_^^$7257A2$;4$;6>$
562$40=2$;6:$4/;4$4/2$?;30A04>$1/5<A:$B2$:210C62:$45$1<77584$;$@0:2$
;88;>$ 5?$ 292641$ ?85=$ B;6G<241.$ 35632841.$ 175841$ 45<86;=2641.$ ;6:$
48;:21/5@1"$
+/2$=2:03;A.$1530;A.$264284;06=264$;6:$175841$292641$/5A:$=514$785=012$;6:$4/282$01$
10C60?03;64$06428214$?85=$4/212$7;84021"$(>135.$;6:$#2;A4/$!2648;A$/;92$4/2$7542640;A$
45$ B2$ 10C60?03;64$ <1281$ 5?$ ?;30A04021$ ;6:$ 122$ <12$ 5?$ ;$ ?;30A04>$ 0?$ 78590:2:"$ ,?$ #2;A4/$
!2648;A$01$2J7;6:2:$58$?5A:2:$0645$;$A;8C28$=2:03;A$C85<7$4/282$01$;A15$7542640;A$?58$
;$ =582$ :292A572:$ /51704;A$ 3;=7<1$ ;6:$ 402$ 0645$ ;$ <60928104>$ =2:03;A$ 48;0606C$
785C8;="$,?$;$<60928104>$=2:03;A$48;0606C$785C8;=$3;6$B2$;448;342:$4/01$@0AA$821<A4$06$
4/2$ 622:$ ?58$ 10C60?03;64$ 48;0606C$ ;6:$ 356?282632$ ?;30A04021$ 4/;4$ 4/2$ &3522$ I92641$
!26428$ 35<A:$ 78590:2"$ D1$ ;6$ 2J;=7A2.$ 5<410:2$ 5?$ M;AA;1.$ +`$ ;$ =2:03;A$ 4214$
7827;8;458>$ C85<7$ <121$ ;$ 356?282632$ ?;30A04>$ 5?$ Ya.^^^$ 1G<;82$ ?224$ ;6:$ 3561<=21$ ;$
Wa^V855=$/542A$?58$=<3/$5?$4/2$>2;8"$
+/2$780=;8>$75064$4/;4$@;1$82;A0K2:$4/85<C/$4/2$06428902@$7853211$@;1$4/;4$654$S<14$
&3522$@5<A:$<40A0K2$;6$292641$326428$?;30A04>$B<4$@5<A:$;A15$;448;34$<1281$?85=$4/2$
54/28$35==<604021$5?$H214$&8;6C2$4/;4$:56\4$/;92$3569260264$58$;??58:;BA2$;33211$
45$;$7<BA03$;112=BA>$?;30A04>"$
REGIONAL FACILITY AND NATIONAL COMPARABLES ANALYSIS
,6$ 58:28$ 45$ <6:2814;6:$ 4/2$ 3569264056$ ;6:$ 29264$ =;8F247A;32$ 06$ &3522$ ;6:$ 4/2$
1<885<6:06C$ 35==<604021.$ %5/6156$ !561<A406C$ /;1$ 0:2640?02:$ 2J01406C$ A53;A$ ;6:$
82C056;A$ ?;30A04021$ ;6:$ 78590:2:$ ;$ 785?0A2$ 5?$ F2>$ 5728;406C$ 3/;8;3428014031$ ?58$ 4/212$
?;30A04021$063A<:06Cb$

+/2$10K2$;6:$3/;8;3428$5?$?;30A04>$785C8;=$17;321U$

N23264$58$7A;662:$2J7;610561U$;6:$

D$ :2=;6:$ ;6:$ ?06;630;A$ 785?0A2.$ 063A<:06C$ 4/2$ 6<=B28$ ;6:$ 4>72$ 5?$ 292641.$
;6:$5728;406C$82926<21$;6:$2J726121.$@/26$;9;0A;BA2U$
,6?58=;4056$ ;B5<4$ 4/2$ 29264$ :2=;6:$ ;6:$ ?06;630;A$ 728?58=;632$ 5?$ 4/2$ ?;30A04021$ 06$
4/2$ &3522$ =;8F24.$ ;6:$ 12A2342:$ 6;4056;A$ 35=7;8;BA21.$ 78590:21$ 0610C/4$ 0645$ 4/2$
C2628;A$7;8;=24281$@04/06$@/03/$4/2$7857512:$=<A40V7<87512$?;30A04>$06$&3522$3;6$
82;156;BA>$2J7234$45$5728;42"$$
Ocoee, Florida
Section 5 Page 3
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
,4$4>703;AA>$4;F21$4/822$45$?092$>2;81$?58$;$62@$?;30A04>$45$14;B0A0K2$041$5728;40561"$+/01$
82?A2341$ 4/2$ 40=2$ 82G<082:$ ?58$ ;$ 62@$ ?;30A04>$ 45$ C24$ 0645$ 4/2$ 1;A21$ 3>3A2$ 06$ 4/2$
3569264056.$=22406C1.$;6:$29264$06:<148>$cWd$=564/1$45$?092$>2;81e.$;6:$4/2$622:$5?$
:08234$=;8F24$;6:$1<77584$58C;60K;40561$1<3/$;1$;$!569264056$;6:$f0104581$T<82;<$
c!fTe$45$B235=2$=582$157/01403;42:$06$4/208$29264$4;8C2406C$;6:$1;A21$?<6340561"$$,4$
;A15$4;F21$40=2$45$0:2640?>$577584<604021$45$382;42$58$C85@$292641"$$
+/2$?5AA5@06C$7;C21$78590:2$;6$5928902@$5?$4/2$3<88264$?;30A04021$4/;4$356480B<42$45$
4/2$ B85;:28$ !2648;A$ EA580:;$ I92641$ =;8F24"$ ,4$ 01$ 928>$ 0=7584;64$ 45$ /;92$ ;6$
<6:2814;6:06C$ 5?$ 4/212$ ?;30A04021$ ;6:$ @/5=$ 4/2>$ 12892$ ;1$ 4/01$ @0AA$ B2$ ;$ =;S58$
35=756264$ 5?$ 4/2$ ?2;10B0A04>$ ;6;A>101$ ?58$ ;6$ &3522$ I92641$ !26428"$ D::04056;AA>.$
4/282$ ;82$ ;$ 10C60?03;64$ 6<=B28$ 5?$ /542A1$ @04/$ =22406C$ 17;32$ 06$ !2648;A$ EA580:;.$
17230?03;AA>$ B>$ 4/2$ &8;6C2$ !5<64>$ !569264056$ !26428$ ;6:$ M0162>$ H58A:"$ +/212$
/542A1$ @04/$ =22406C$ ?;30A04021$ ;82$ 5?$ ;$ :0??28264$ 580264;4056$ 4/26$ @/;4$ 01$ B206C$
7857512:$?58$&3522$15$4/2>$;82$654$785?0A2:$06$4/01$827584"$+/2$82C056;A$?;30A04021$;82$
785?0A2:$06$4/2$?5AA5@06C$4;BA2"$
Ocoee, Florida
Section 5 Page 4
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
$
Table 5-1
Regional Facilities - Ocoee, Florida
City
Total SF of
Contiguous Exhibit
Space Only
Orientation
Market Served
Orlando
2,050,000
Conventions & Tradeshows
90%
-
20 miles
Kissimmee
60,000
Tradeshows, Consumer
Shows, Concerts, Sports
Events
Local/Regional
79%
10,500
29 miles
Orlando
36,000
Fair & Consumer Shows
Local/Regional
71%
-
8 Miles
4 Amway Arena
Orlando
31,000
Arena Sports & Concerts
Local/Regional
98%
20,000
11 miles
5 Univ. of Central Florida Student Union & Convocation Center
Orlando
16,500
Local/Regional
85%
10,000
21 miles
Facility
1 OCCC
Quality Seats
Distance From Ocoee
Facilities with 10,000 Square Feet or Less
Orlando
10,000
Weddings & Banquets
Local
91%
-
13 miles
Kissimmee
10,000
Consumer Shows,
Weddings/Banquets, Fitness
Center
Local
71%
-
30 miles
Mount Dora
9,500
Conferences, Weddings &
Banquets
Local
85%
-
25 miles
Maitland
5,000
Banquets
Local
88%
-
20 miles
Winter Garden
5,000
Banquets
Local
78%
-
5 miles
Lake Mary
3,414
Banquets
Local
82%
-
30 miles
Winter Park
3,355
Banquets
Local
82%
-
17 miles
10 Tanner Hall
Source: Johnson Consulting, Orlando Sentinel
Ocoee, Florida
Section 5 Page 5
DRAFT June 2011
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Figure 5-1
$
Ocoee, Florida
Section 5 Page 6
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
H/0A2$4/2$;B592$A014$;6:$=;7$:521$654$7821264$4/2$264082$757<A;4056$5?$?;30A04021$06$
!2648;A$EA580:;.$@2$B2A0292$4/;4$4/212$926<21$=;F2$<7$4/2$780=;8>$8215<8321$5?$4/2$
3569264056$ ;6:$ 29264$ =;8F24"$ +/2$ ;B592$ 926<21$ 8;6C2$ 06$ 10K2$ ?85=$ 562$ 5?$ 4/2$
H58A:\1$A;8C214$3569264056$3264281.$4/2$&8;6C2$!5<64>$!569264056$!26428.$45$=<3/$
1=;AA28$ 926<21.$ 1<3/$ ;1$ 4/2$ L<88;/$ !0903$ !26428"$ ,6$ 58:28$ 45$ 78590:2$ 4/2$ =514$
3563012$;6;A>101$4/2$926<21$;82$127;8;42:$0645$4@5$C85<71.$926<21$A;8C28$4/;6$W^.^^^$
1G<;82$ ?224$ ;6:$ 926<21$ W^.^^^$ 1G<;82$ ?224$ 58$ 1=;AA28"$ ,6$ 15=2$ 3;121.$ :24;0A2:$
5728;406C$ :;4;$ @;1$ ;9;0A;BA2$ ?58$ 4/2$ 82C056;A$ 124.$ B<4$ 654$ ;AA$ ?;30A04021$ @5<A:$ 1/;82$
29264$;6:$;4426:;632$:;4;"$$
Orange County Convention Center, Orlando, Florida
+/2$ &8;6C2$ !5<64>$ !569264056$ !26428$ c&!!!e$ @;1$ 356148<342:$ 06$ W_dZ$ ;6:$ 01$
32648;AA>$ A53;42:$ 06$ &8A;6:5.$ EA580:;$ ;A56C$ ,64286;4056;A$ M8092$ c,VM8092e.$ 4/2$ =;06$
B5<A29;8:$ 356623406C$ 90104581$ @04/$ 4/2$ ;82;\1$ /542A1.$ 8214;<8;641.$ 1/57706C.$ ;6:$
264284;06=264$ 5740561"$ +/2$ &!!!$ ?;30A04021$ /;92$ 4@5$ 35635<8121$ 4/2$ '584/R(5<4/$
T<0A:06C$ ;6:$ 4/2$ H214$ T<0A:06C.$ B54/$ B206C$ 35662342:$ 90;$ ;$ 72:21480;6$ B80:C2"$ D$
:24;0A2:$B82;F:5@6$5?$2;3/$01$78590:2:$B2A5@b$

!"#$%&'"($%) *(+,-+./) V$ +/2$ '584/R(5<4/$ T<0A:06C$ 5??281$ 5928$ _a^.^^^$
1G<;82$ ?224$ 5?$ 2J/0B04056$ 17;32.$ 3564;0606C$ 4@5$ _Y.^^^$ 1G<;82$ ?554$ C2628;A$
;112=BA>$;82;1"$$+/2$2J/0B04056$17;32$01$1<775842:$B>$4@5$359282:$A5;:06C$
:53F1$ @04/$ gh$ 48<3F$ B;>1"$ $ ,6$ ;::04056.$ 04$ 063A<:21$ Ya$ =22406C$ 855=1$
35692840BA2$ 45$ _]$ B82;F5<4$ 855=1.$ Y$ 8214;<8;641.$ ]$ ?55:$ 35<841.$ Y$ B<106211$
3264281.$;6:$].ggg$561042$7;8F06C$17;321"$

012$)*(+,-+./)V$+/2$H214$T<0A:06C$5??281$W"W$=0AA056$1G<;82$?224$5?$2J/0B04056$
17;32.$ 56$ 562$ A292A.$ 1<775842:$ B>$ _g$ 359282:$ A5;:06C$ :53F1"$ $ +/2$ B<0A:06C$
/;1$;$454;A$5?$]_$=22406C$855=1$35692840BA2$45$W]W$B82;F5<4$855=1.$4/2$Y.h]Z$
12;4$!/;706$+/2;428.$W$8214;<8;64.$]$?55:$35<841.$Y$B<106211$3264281$;6:$W.]a^$
7;8F06C$ 17;321"$ $ ,6$ ;::04056.$ 4/2$ ?;30A04>$ 78590:21$ 4/2$ hY.WdY$ 1G<;82$ ?554$
=<A40V7<87512$f;A2630;$N55=$B;AA855=.$@/03/$3;6$;335==5:;42$292641$<7$
45$h.^^^$7257A2"$
+;BA2$aVY$78590:21$;$1<==;8>$5?$4/2$2J/0B04$;6:$=22406C$17;32$?58$4/2$&!!!"$
Ocoee, Florida
Section 5 Page 7
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-2
Orange County Convention Center
Summary of Exhibit and Meeting Space
Size (SF)
Individual
(Smallest)
Exhibit Hall
North/ South Exhibit Hall
North Hall A1
North Hall A2
North Hall B
92,466
195,029
187,646
South Hall A1
South Hall A2
South Hall B
92,466
195,029
187,646
West Exhibit Hall
West Hall A1
West Hall A2
West Hall A3
West Hall A4
91,800
91,800
91,800
91,800
West Hall B1
West Hall B2
West Hall B3
West Hall B4
91,800
45,900
91,800
45,900
Capacity (# of Persons)
Combined
(Largest)
Classroom
950,282
1,094,598
-
Theater
Banquet
Exhibit
(10x10's)
-
8,400
13,184
12,527
6,164
11,472
10,560
1,037
996
-
8,400
13,184
12,527
6,164
11,472
10,560
1,037
996
-
61,200
61,200
61,200
61,200
-
-
-
6,104
2,940
6,104
2,940
-
-
West Hall C
108,000
-
-
7,120
-
599
West Hall D1
West Hall D2
49,468
106,190
-
-
6,630
7,711
-
226
542
West Hall E1
West Hall E2
78,600
66,000
-
-
4,968
4,484
-
411
356
West Hall F1
West Hall F2
West Hall F3
West Hall F4
West Hall F5
Subtotal Exhibit Hall SF
6,210
6,210
9,540
9,540
12,240
2,044,880
-
612
612
954
954
1,224
360
360
600
600
780
-
9,494
9,494
21,597
21,597
62,182
62,182
1,417
620
620
1,417
1,417
2,159
949
949
2,159
2,159
1,417
620
620
1,417
1,417
-
229
720
-
70
19,775
407,060
40
1,368
72
2,560
48
1,400
na
na
Ballroom
Valencia Room
Room A
Room B
Room C
Room D
Subtotal Ballroom SF
Meeting Rooms
Number of Rooms
Smallest Room
Largest Room
Subtotal Meeting Room SF
Other
Lecture Theater Room 300
Auditorium 320
Total
4,100
35,500
160
2,643
2,553,722
Source: Orange County Convention Center, mpoint.com, Johnson Consulting
D1$ 1/5@6.$ 4/2$ &!!!$ /;1$ Y.aaZ.gYY$ 1G<;82$ ?224$ 5?$ 454;A$ 2J/0B04$ ;6:$ =22406C$ 17;32"$
&?$ 4/;4$ 4/2$ 4/282$ 01$ Y.^]].dd^$ 1G<;82$ ?224$ 5?$ 2J/0B04$ 17;32.$ hY.WdY$ 1G<;82$ ?224$ 5?$
B;AA855=$ 17;32$ ;6:$ ]^g.^h^$ 1G<;82$ ?224$ 5?$ 1<77A2=264;A$ B;AA855=$ ;6:$ =22406C$
855=$ 17;32"$ $ +/2$ 1=;AA214$ =22406C$ 855=$ 01$ YY_$ 1G<;82$ ?224$ ;6:$ /;1$ ;$ 3;7;304>$ 5?$
;7785J0=;42A>$ ]^$ 7257A2"$ IJ3A<:06C$ 4/2$ B;AA855=.$ 4/2$ A;8C214$ 06:090:<;A$ =22406C$
855=$01$W_.gga$1G<;82$?224$;6:$/;1$;$3;7;304>$45$/5A:$;7785J0=;42A>$Y.ah^$7257A2"$$
Ocoee, Florida
Section 5 Page 8
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Demand and Operating Profile
+;BA2$ aVZ$ 78590:21$ 4/2$ 29264$ :2=;6:$ ;4$ 4/2$ &!!!$ ?58$ 4/2$ =514$ 823264$ ?013;A$ >2;8$
5728;406C$:;4;$@;1$;9;0A;BA2"$
Table 5-3
Most Recent Year Event Demand
Event Type
Number of
Events
% of Total
105
95
54
254
41%
37%
21%
100%
Convention/Tradeshows
Meetings
Consumer,Public Ticketed Events, and Banquets
Total
Source: OCCC, Johnson Consulting
$
D1$ 1/5@6.$ 4/2$ &!!!$ /2A:$ Ya]$ 292641$ :<806C$ 4/2$ Y^^hVY^^g$ >2;8"$ &?$ 4/2$ 454;A.$
!5692640561R+8;:21/5@1$ =;:2$ 5?$ ]W$ 7283264.$ =22406C1$ =;:2$ <7$ Zg$ 7283264$ ;6:$
!561<=28.$O<BA03$+03F242:$I92641.$;6:$T;6G<241$=;:2$<7$YW$7283264"$
E0C<82$ aVY.$ B2A5@$ 0AA<148;421$ 4/2$ 454;A$ ;4426:;632$ 06$ 4/2$ ?5AA5@06C$ 3;42C58021b$
D11530;4056.$+8;:21/5@.$!58758;42.$(LINE.$;6:$!561<=28"$
Figure 5-2
Most Recent Fiscal Year Market Mix
measured by attendance
N= 1,368,297 total attendees
Consumer, 250,140, 18%
Association, 442,097, 33%
SMERF, 239,967, 18%
Tradeshow, 334,332, 24%
Corporate, 101,761, 7%
Source: OCCC, Johnson Consulting
$
Ocoee, Florida
Section 5 Page 9
DRAFT June 2011
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!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
D1$ 1/5@6.$ 4/2$ &!!!$ /;:$ ;$ 454;A$ ;4426:;632$ 5?$ W.Zhd.Y_g$ 7257A2$ ;6:$ 8232092:$ 4/2$
=;S5804>$ 5?$ 041$ ;4426:221$ ?85=$ D11530;4056$ 82A;42:$ 292641$ cZZ$ 7283264e$ @04/$ ]]Y.^_g$
;4426:221$ 58$ ZZ$ 7283264$ 5?$ 4/2$ 454;A"$ M<2$ 45$ 4/2$ A;8C2$ 10K2$ 5?$ 4/2$ &!!!$ ;6:$ 4/2$
6;4056;AR064286;4056;A$:8;@$5?$4/2$<128$B;12.$04$01$B2A0292:$4/;4$;$62@$292641$326428$
06$&3522$@0AA$654$35=7242$@04/$4/2$&!!!"$
Osceola Heritage Park, Kissimmee
&1325A;$ #2804;C2$ O;8F$ c&#Oe$ 06$ i0110==22.$ EA580:;$ 01$ ;$ WY^V;382$ 264284;06=264$
35=7A2J"$ +/2$ :292A57=264$ 063A<:21$ 4/2$ W^.a^^V12;4$ (0A928$ (7<81$ D826;.$ h^.^^^V
1G<;82$ ?554$ IJ/0B04056$ T<0A:06C.$ a.Z^^V12;4$ &1325A;$ !5<64>$ (4;:0<=$ c/5=2$ 5?$ 4/2$
#5<1456$ D14851$ (7806C$ +8;0606Ce$ ;6:$ )6042:$ (4;421$ (7230;A4>$ (75841$ D11530;4056$
c)(((De$ #2;:G<;84281.$ )60928104>$ 5?$ EA580:;$ IJ4261056$ (2890321.$ ;6:$ 4/2$
i0110==22$f;AA2>$*0921453F$(/5@$O;90A056$c&1325A;$!5<64>$E;08e"$+/2$1042$;A15$/;1$
?5<8$?<AAV10K2$B;12B;AA$78;34032$?02A:1.$4@5$/;A?V10K2$78;34032$?02A:1.$L;S58$*2;C<2$;6:$
L0658$*2;C<2$!A<B/5<121.$].]Yh$1<8?;32$7;8F06C$17;321.$;6:$a^$Nf$/55FV<71"$
Figure 5-3
$
Ocoee, Florida
Section 5 Page 10
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 5-4
$
&7262:$ 06$ Y^^Z.$ &#O$ ?;30A04021$ /;92$ /5142:$ ;$ @0:2$ 9;8024>$ 5?$ 292641.$ C2628;406C$
;7785J0=;42A>$ ]^^.^^^$ ;4426:221$ ;66<;AA>"$ +/2$ ?;30A04021$ ;82$ 5@62:$ B>$ 4/2$ !5<64>$
;6:$7809;42A>$=;6;C2:$B>$(L-"$M24;0A1$5?$2;3/$5?$4/2$?;30A04021$;82$;1$?5AA5@1b$

(0A928$ (7<81$ D826;$ j$ /;1$ ;$ =;J0=<=$ 3;7;304>$ ?58$ W^.a^^$ 12;41.$ WY$ A<J<8>$
1<0421.$;6:$?5<8$12;406C$356?0C<8;40561b$!563284$c?<AAV/5<12$_._W^$12;41U$/;A?V
/5<12$ a.add$ 12;41e.$ 4/2;428$ cZ.hdd$ 12;41e.$ ;6:$ ,6V4/2VN5<6:$ cW^.a^^$ 12;41e"$
D826;$ ?A558$ 01$ ZZ._a^$ 1G<;82$ ?224.$ 3;6$ ;335==5:;42$ Whd$ 14;6:;8:$ W^JW^$
2J/0B04056$B554/1"$

IJ/0B04$ T<0A:06C$ j$ /;1$ ;$ ]g.da^$ 1G<;82$ ?554$ =;06$ 2J/0B04$ /;AA$ c:09010BA2$ 0645$
4@5$ 12340561$ 5?$ Yh.W^^$ 1G<;82$ ?224$ ;6:$ YW.ga^$ 1G<;82$ ?224e$ ;6:$ 4@5$ a.^]^$
1G<;82$?554$:09010BA2$=22406C$855=1"$+/2$=;06$2J/0B04$/;AA$3;6$;335==5:;42$
Yah$14;6:;8:$W^JW^$2J/0B04056$B554/1"$

&1325A;$ !5<64>$ (4;:0<=$ ;6:$ )6042:$ (4;421$ (7230;A4>$ (75841$ D11530;4056$
c)(((De$#2;:G<;84281$j$+/2$(4;:0<=$/;1$a.Z^^$12;41.$?5<8$A<J<8>$1<0421.$?092$
3563211056$ ;82;1.$ ;6:$ ;$ 15<92608$ 14582"$ &<410:2$ 4/2$ (4;:0<=$ 4/282$ ;82$ ?5<8$
?<AAV10K2$ B;12B;AA$ 78;34032$ ?02A:1.$ 4@5$ /;A?V10K2$ 78;34032$ ?02A:1.$ L;S58$ *2;C<2$
;6:$L0658$*2;C<2$!A<B/5<121.$f010406C$!A<B/5<12$;6:$/5=2$5?$4/2$)6042:$
Ocoee, Florida
Section 5 Page 11
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
(4;421$ (7230;A4>$ (75841$ D11530;4056$ c)(((De$ ';4056;A$ #2;:G<;84281$ ;6:$
L<12<=.$;6:$;$:210C6;42:$(4;:0<=$7;8F06C$?58$Y.Ya^$92/03A21"$

)60928104>$ 5?$ EA580:;$ IJ4261056$ (2890321$ T<0A:06C$ j$ /;1$ ;$ a.^]^$ 1G<;82$ ?554$
356?282632$ 855=.$ :09010BA2$ 0645$ 4/822$ 12340561"$ ,4$ 01$ 4>703;AA>$ <12:$ ?58$
12=06;81"$ (=;AA$ ?<6340561.$ 7A;64$ ;6:$ ?55:$ 3A06031.$ B;6G<241.$ :;6321.$ ;6:$
785:<34$A;<63/21"$

i0110==22$ f;AA2>$ *0921453F$ (/5@$ O;90A056$ cif*($ O;90A056.$ 58$ &1325A;$
!5<64>$ E;08e$ j$ /;1$ ;$ W.a^^$ 1G<;82$ ?554$ 356?282632$ 855=U$ h.^^^$ 1G<;82$ ?554$
(/5@$ N06C$ @04/$ gh^$ 728=;6264$ 12;41U$ ;6:$ ;$ Wg.a^^$ 1G<;82$ ?554$ #5A:06C$
D82;R$T;86"$+/2$O;90A056$01$4>703;AA>$<12:$?58$&1325A;$!5<64>$E;08.$;60=;A$
1/5@1$ ;6:$ 3A06031.$ 48;:2$ 1/5@1.$ A0921453F$ 1/5@1$ ;6:$ 1;A21.$ ;6:$ 5<4:558$
1;A21"$+/2$&1325A;$!5<64>$E;08$01$;6$;66<;A$426V:;>$E;08$29264$4>703;AA>$/2A:$
06$E2B8<;8>.$17561582:$B>$i0110==22$f;AA2>$*0921453F$(/5@$P$E;08.$,63"$06$
355728;4056$@04/$4/2$EA580:;$(4;42$M27;84=264$5?$DC803<A4<82.$)60928104>$5?$
EA580:;$ !55728;4092$ IJ4261056$ (2890321$ ;6:$ 4/2$ T5;8:$ 5?$ !5<64>$
!5==011056281$5?$&1325A;$!5<64>"$$$
Demand Summary
+;BA2$aV]$1<==;80K21$4/2$29264$:2=;6:$;6:$;4426:;632$;4$4/2$&#O$;1$78590:2:$B>$
4/2$(L-"$,6$E[$Y^^dV^_.$4/2$&#O$;335==5:;42:$Z^Z$29264$:;>1.$C2628;406C$]WW.]]Z$
;4426:221.$82782126406C$;$W^$7283264$06382;12$?85=$78058$>2;8"$+/2$4;BA2$;A15$1/5@1$
454;A$ 29264$ 0635=2$ ?85=$ 2;3/$ 3;42C58>$ 5?$ 292641.$ 1/5@06C$ 041$ 0635=2V785:<306C$
7542640;A"$
Ocoee, Florida
Section 5 Page 12
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-4
Osceola Heritage Park, Kissimmee, Florida
Summary of Event Demand and Attendance
FY 2007-08
Assemblies
Banquets
Consumer/ Public Shows
Concerts
Conventions
Entertainment
Family Shows
Meetings
Sporting Events
Trade Shows
Other
[Adjustments]
Total
FY 2008-09
# of Event
Days
Attendance
Total Event
Income
# of Event
Days
27
24
31
2
2
5
22
35
10
22
78
0
204,828
6,496
49,487
7,528
1,250
13,274
8,292
6,948
17,435
19,854
37,559
0
$143,729
55,312
195,639
10,430
14,465
16,938
55,916
68,950
154,459
173,953
190,566
0
32
2
74
2
2
2
0
37
12
22
47
[71]
258
372,951
$1,080,357
% Increase from Prior Year
Attendance
258,117
764
38,508
22,081
1,900
19,856
0
6,449
24,249
16,640
17,620
[5,259]
303
411,443
17%
10%
Total Event
Income
Event
Income/
Attendee
$156,140
52,172
175,039
85,269
45,288
106,574
0
32,098
194,084
168,902
97,565
[426,027]
$1,539,158
Source: SMG Management, Osceola Heritage Park
$
+/2$4;BA2$1/5@1$4/;4$B;12:$56$4/2$2J72802632$06$&1325A;$#2804;C2$O;8F.$5<410:2$5?$
4/2$B;6G<24$292641.$4/2$457$0635=2V785:<306C$292641$;82$35692640561.$48;:2$1/5@1.$
;6:$ 1758406C$ 292641.$ C2628;406C$ 0635=2$ 728$ ;4426:22$ ;4$ kY].$ kW^.$ ;6:$ kd.$
8217234092A>"$
Revenue and Expenses
+;BA2$aVa$1/5@1$;6$<6;<:042:$>2;8V26:$1<==;8>$5?$&#O$?58$4/2$A;14$?013;A$>2;81.$;1$
78590:2:$B>$(L-"$
Ocoee, Florida
$0.60
68.29
4.55
3.86
23.84
5.37
0.00
4.98
8.00
10.15
5.54
Section 5 Page 13
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-5
Osceola Heritage Park, Kissimmee, Florida
Unaudited Year-End Summary
FY 2005-06
# of Events
Attendance
FY 2006-07
FY 2008-09
363
456,214
309
414,118
303
411,443
$488,066
480,377
0
$968,443
$514,333
456,387
0
$970,720
$568,323
863,233
107,602
$1,539,158
Naming Rights
Total Other Income
Total Income
$0
401,927
$1,370,370
$0
340,942
$1,311,662
$0
297,559
$1,836,717
Indirect Expenses
Executive
Finance and Box Office
Marketing
Operations
Event Management
Food and Beverage
Electricity
Other Overhead
Total Indirect
$173,983
268,905
191,873
843,970
111,137
278,064
1,324,123
589,897
$3,781,952
$185,718
299,213
127,621
844,933
119,504
273,704
1,126,805
603,164
$3,580,662
na
na
na
na
na
na
na
na
$3,864,626
($2,411,582)
($2,269,000)
($2,027,909)
Income
Event Income
Direct Event Income
Ancillary Income
Other Event Income
Total Event Income
Net Income (Loss) Before Other Items
Other Items
Net Income (Loss) After Other Items
Note: Fiscal Year ends on September 30.
Summary of FY 2007-08 is not available.
Source: SMG Management, Osceola Heritage Park
na
($2,411,582)
na
($2,269,000)
$791,593
($2,819,502)
$
D1$1/5@6$56$4/2$4;BA2.$06$E[$Y^^dV^_.$&#O\1$Z^Z$29264V:;>1$;6:$]WW.]]Z$;4426:221$
C2628;42:$kW"d$=0AA056$5?$0635=2"$,6:08234$2J726121$;=5<642:$45$kZ"_$=0AA056"$&4/28$
042=1.$ @/03/$ 063A<:2:$ 2J48;58:06;8>$ 827;081$ ;6:$ =;06426;632.$ ;=5<642:$ 45$
kg_W.h^^"$'24$A511$;?428$54/28$042=1$01$4/282?582$kY"d$=0AA056"$
T;12:$ 56$ 4/2$ /0145803;A$ 4826:$ ?85=$ E[$ Y^^aV^h.$ 2926$ 4/5<C/$ 29264$ :2=;6:$ ;6:$
;4426:;632$ 4826:2:$ :5@6.$ 454;A$ 0635=2$ 06382;12:$ B>$ W^$ 7283264$ ;66<;AA>.$ @/0A2$
06:08234$2J726121$06382;12:$B>$56A>$W$7283264$;66<;AA>"$D1$;$821<A4.$624$A511$cB2?582$
54/28$042=1e$:2382;12:$B>$h$7283264$;66<;AA>"$
Ocoee, Florida
Section 5 Page 14
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Central Florida Fair & Exposition Park, Orlando, Florida
+/2$!2648;A$EA580:;$E;08$@;1$?5<6:2:$06$W_W^$45$785=542$4/2$;C803<A4<8;A$06:<148>$
06$ &8A;6:5$ ;6:$ 041$ 1<885<6:06C$ 35<64021"$ H04/$ ;6$ ;928;C2$ ;66<;A$ ;4426:;632$ 5?$
Ya^.^^^.$ 4/2$!2648;A$ EA580:;$ E;08$ 780=;80A>$ ;448;341$90104581$?85=$&8;6C2.$(2=065A2.$
&1325A;.$*;F2.$T829;8:.$;6:$f5A<10;$!5<64021"$,4$01$4/2$A;8C214$654V?58V785?04$?;08$06$
!2648;A$ EA580:;$ ;6:$ ;=56C$ 4/2$ 457$ ?092$ A;8C214$ ?;081$ 06$ 4/2$ 14;42"$ +/2$ C85<6:1$ ;82$
32648;AA>$ A53;42:$ S<14$ =06<421$ ?85=$ :5@645@6$ &8A;6:5$ 56$ dg$ ;3821$ @04/$ ?822$
7;8F06C$;6:$;$*>6J$T<1$1457$;4$4/2$=;06$2648;632"$'5$4;J7;>28$1<77584$01$8232092:$
?85=$304>$58$35<64>$C59286=2641$45$1<77584$5728;40561$;6:$4/2$E;08$01$1<14;062:$B>$
E;08$403F24$1;A21.$5??V12;156$8264;A$0635=2.$;6:$7;846281/071$@04/$A53;A$B<10621121"$
+/2$ !2648;A$ EA580:;$ E;08$ P$ IJ75104056$ O;8F$ /;1$ ;$ 454;A$ 5?$ hZ.Waa$ 1G<;82$ ?224$ 5?$
2J/0B04$ 17;32$ :01480B<42:$ 5928$ 4/822$ 780=;8>$ /;AA1"$ $ +;BA2$ aVh$ 1<==;80K21$ 4/2$ 10K2$
;6:$3;7;304>$5?$4/212$?<634056$/;AA1$;6:$855=1$;6:$E0C<82$aVa$78590:21$;$=;7$5?$4/2$
C85<6:1"$
Table 5-6
Central Florida Fair & Expo Center
Size (SF)
Individual
(Smallest)
Combined
(Largest)
Main Exhibit Hall
Hall A
Hall B
Hall C
Commercial Hall
8,000
8,000
20,000
-
36,000
20,000
Hall D
Hall E
Craft Hall
10,000
10,000
-
7,155
63,155
Rental Rate
Exhibit Halls
$3,400
$1,600
$700
Source: Central Florida Fair & Expo Center , mpoint.com, Johnson Consulting
$
Ocoee, Florida
Section 5 Page 15
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 5-5
$
+/2$ =;06$ /;AA.$ 6<=B28$ Y$ 56$ 4/2$;B592$ =;7.$ 3;6$ B2$ 1<B:090:2:$ 0645$ 4/822$ 12340561$
;6:$/;1$;$35=B062:$1G<;82$?554;C2$5?$Zh.^^^$1G<;82$?224"$+/2$!5==2830;A$B<0A:06C.$
6<=B28$a$56$4/2$=;7.$/;1$4@5$W^.^^^$1G<;82$?554$/;AA1$821<A406C$06$;$35=B062:$/;AA$
5?$Y^.^^^$1G<;82$?224"$+/2$1=;AA214$2J/0B04$/;AA$01$4/2$!8;?4$#;AA.$6<=B28$?5<8$56$4/2$
=;7.$ @04/$ g.Waa$ 1G<;82$ ?224$ 5?$ 2J/0B04$ 17;32"$ +/2$ E;08$ /5141$ ;$ 9;8024>$ 5?$ 1=;AA28$
48;:21/5@1.$3561<=28$1/5@1.$/2;A4/$2J751.$38;?4$;6:$;640G<2$1/5@1.$/5BB>$1/5@1.$
:5C$;6:$3;4$1/5@1.$;6:$48;0606C$12=06;81"$,6$C2628;A.$4/2$G<;A04>$5?$17;32$01$4>703;A$
5?$;$?;08C85<6:$cB;103$B5J$148<34<821$@04/$A044A2$58$65$;=2604021e$;6:$4/2$?;30A04021$;82$
<12:$ 780=;80A>$ ?58$ A53;A$ 292641"$ +/2$ ?;30A04>$ 01$ @2AA$ 533<702:$ :<806C$ 4/2$ >2;8$ ;6:$
/5141$5928$Y^^$1/5@1$;B592$;6:$B2>56:$4/2$?;08"$'5$2J7;61056$7A;61$58$<7C8;:21$
;82$B206C$35610:282:$;4$4/01$40=2"$
Amway Center, Orlando, Florida
(3/2:<A2:$ 45$ 5726$ 06$ 4/2$ ?;AA$ 5?$ Y^W^.$ 4/2$ 62@$ D=@;>$ !26428$ @0AA$ 827A;32$ 4/2$
2J01406C$D=@;>$D826;.$@/03/$@;1$B<0A4$06$W_d_$;6:$01$562$5?$4/2$5A:214$?;30A04021$06$
4/2$';4056;A$T;1F24B;AA$D11530;4056"$*53;42:$06$4/2$/2;84$5?$:5@645@6$&8A;6:5.$4/2$
62@$kZd^$=0AA056$?;30A04>$@0AA$B2$5@62:$;6:$5728;42:$B>$4/2$!04>$5?$&8A;6:5.$/;92$;$
12;406C$ 3;7;304>$ ?58$ Y^.^^^$ 17234;4581.$ ;6:$ @0AA$ 78590:2$ ?A;4$ ?A558$ 2J/0B04$ 17;32$ 5?$
ZW.^^^$1G<;82$?224$56$4/2$;826;$?A558"$+/2$;826;$@0AA$B2$/5=2$45$4/2$&8A;6:5$L;C03.$
Ocoee, Florida
Section 5 Page 16
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
4/2$ &8A;6:5$ O82:;4581.$ ;6:$ 4/2$ &8A;6:5$ 404;61"$ +/2$ D=@;>$ !26428$ @0AA$ ;A15$ /514$
457V4028$ 35632841$ ;6:$ 728?58=;6321"$ (0632$ 4/2$ ?;30A04>$ /;1$ 654$ 57262:$ >24.$ :2=;6:$
;6:$?06;630;A$06?58=;4056$01$654$;9;0A;BA2"$$
University of Central Florida Convocation Center (Arena), Orlando,
Florida
i60C/41$OA;K;.$;$=0J2:V<12$:292A57=264$@04/$824;0A.$8210:2640;A.$;6:$8214;<8;641.$01$
4/2$/5=2$5?$4/2$)!E$D826;$;6:$4/2$f26<2$;4$)!E$D826;"$+/2$)!E$D826;$?;30A04>$
?2;4<821$;$12;406C$3;7;304>$5?$W^.^^^$;6:$;=2604021$063A<:06C$Wh$A<J<8>$1<0421.$4@5$
A5C2$B5J21$;6:$3A<B$12;406C$@04/$A5<6C2$;33211"$+/2$?;30A04>$5??281$;$:092812$A062<7$
5?$ 1/5@1$ 063A<:06C$ @58A:$ ?;=5<1$ 264284;06281.$ ?;=0A>$ 1/5@1$ ;6:$ 17230;A$ 292641"$
+/2$D826;$01$;A15$4/2$/5=2$5?$4/2$)!E$i60C/41$B;1F24B;AA$785C8;="$l+/2$f26<2m$;4$
)!E$D826;$57262:$06$&345B28$Y^^d$;6:$5??281$W.d^^$12;41$06$;$4/2;428$124406C"$+/2$
?;30A04>$01$A53;42:$56$4/2$6584/$10:2$5?$4/2$)!E$D826;$;6:$5??281$;$127;8;42$2648;632$
;6:$B5J$5??032$A53;42:$56$I;14$OA;K;$M8092"$n+/2$f26<2$;4$)!E$D826;n$@/03/$@;1$
4/2$ ?58=28$ /5=2$ 5?$ )!E$ i60C/41$ B;1F24B;AA.$ 1041$ ;:S;3264$ 45$ 4/2$ 6584/$ 10:2$ 5?$ 4/2$
62@$)!E$;826;"$l+/2$f26<2m$/;1$<6:28C562$;$kgV=0AA056$821458;4056$4/;4$063A<:21$;$
62@$ A0C/4$ ;6:$ 15<6:$ 1>142=$ ;6:$ ;$ 127;8;42$ 2648;632$ ;6:$B5J$ 5??032"$ l+/2$ f26<2m$
/;1$B226$=5:2A2:$;?428$;6$5A:V?;1/0562:$=<103;A$4/2;428$B5;1406C$;$35=B06;4056$5?$
3/;08VB;3F2:$ BA2;3/28$ 12;406C.$ 7;::2:$ ?A558$ 12;41$ ;6:$ 4;BA2$ 12;406C$ 56$ 3284;06$
533;10561"$
Facilities with 10,000 Square Feet of Meeting Space or Less
,6$4/2$!2648;A$EA580:;$292641$=;8F24$?;30A04021$@04/$W^.^^^$1G<;82$?224$58$A211$12892$;$
l1<728VA53;Am$ =;8F24$ ;6:$ 780=;80A>$ 12892$ 4/2$ @2::06C1$ ;6:$ B;6G<24$ =;8F24.$ ;$
1=;AA$ 35=756264$ 5?$ 7542640;A$ <1281$ ?58$ ;$ B<0A:06C$ 06$ &3522"$ +/01$ 3A;11$ 5?$
:292A57=264$ @5<A:$ 654$ 35=7242$ @04/$ @/;4$ 01$ B206C$ 35610:282:$ ?58$ &3522"$ ,4$ 01$
B2A0292:$ 4/;4$ ;$ =<A40V7<87512$ 926<2$ 06$ &3522$ @5<A:$ ;34<;AA>$ ;448;34$ 15=2$ 5?$ 4/2$
A;8C28$292641$4/;4$;82$5<4C85@06C$4/212$1=;AA$A53;A$926<21"$
Table 5-7 lists the six facilities in Central Florida with 10,000 square feet or less of function space and
E0C<82$aVh$78590:21$;$=;7$0AA<148;406C$4/2$A53;4056$5?$?;30A04021$06$82A;4056$45$&3522"$
$
Ocoee, Florida
Section 5 Page 17
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-7
Regional Facilities - Ocoee, Florida
City
Total SF of
Contiguous Exhibit
Space Only
Orientation
Market Served
Quality
Seats
Distance From Ocoee
Orlando
2,050,000
Conventions & Tradeshows
90%
-
20 miles
Kissimmee
60,000
Tradeshows, Consumer
Shows, Concerts, Sports
Events
Local/Regional
79%
10,500
29 miles
Orlando
36,000
Fair & Consumer Shows
Local/Regional
71%
-
8 Miles
4 Amway Arena
Orlando
31,000
Local/Regional
98%
20,000
11 miles
5 Univ. of Central Florida Student Union & Convocation Center
Orlando
16,500
Local/Regional
85%
10,000
21 miles
Facility
1 OCCC
Facilities with 10,000 Square Feet or Less
Orlando
10,000
Weddings & Banquets
Local
91%
-
13 miles
Kissimmee
10,000
Consumer Shows,
Weddings/Banquets, Fitness
Center
Local
71%
-
30 miles
Mount Dora
9,500
Banquets
Local
85%
-
25 miles
Maitland
5,000
Banquets
Local
88%
-
20 miles
Winter Garden
5,000
Banquets
Local
78%
-
5 miles
Lake Mary
3,414
Banquets
Local
82%
-
30 miles
Winter Park
3,355
Banquets
Local
82%
-
17 miles
10 Tanner Hall
Source: Johnson Consulting, Orlando Sentinel
Ocoee, Florida
Section 5 Page 18
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 5-6
$
Ocoee, Florida
Section 5 Page 19
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

3%1)*4,,#""5)4$)6%(#7%)'$#11$)8)01$A53;42:$06$4/2$/2;84$5?$:5@645@6$&8A;6:5$
;6:$780=;80A>$128921$4/2$@2::06C$;6:$B;6G<24$=;8F24"$+/2$W^.^^^$1G<;82$?224$
5?$/0C/$G<;A04>$29264$17;32$01$B55F2:$2J3A<1092A>$B>$O<??$6\$(4<??$3;42806C$;6:$
01$ @2AA$ 533<702:$ 4/85<C/5<4$ 4/2$ >2;8"$ +/01$ ?;30A04>$ 3;6$ ;335==5:;42$ <7$ 45$
W.^^^$90104581"$

9+22+5511)6+:+7)61.$1#)8$01$780=;80A>$5802642:$45@;8:1$/51406C$A53;A$175841$
A2;C<21.$ 1=;AA28$ 3561<=28$ 1/5@1.$ ;6:$ 54/28$ 35==<604>V5802642:$ 292641"$
+/2$06926458>$5?$17;32$063A<:21$W^.^^^$1G<;82$?224$5?$;826;$?A558$17;32U$?5<8$
=22406C$ 855=1$ 4/;4$ /;92$ 4/2$ 3;7;B0A04>$ 45$ B2$ 35=B062:$ ;6:$ 5??28$ ].g^^$
1G<;82$?224$5?$17;32U$;6:$@58F5<4$35=7A2J$@04/$A53F28$855=1"$

;4<1) =171>$+".2) ?"(.$) @"#4) 8$ 10=0A;8$ 45$ 4/2$ T;AA855=$ ;4$ !/<83/$ (48224.$
*;F2$ N232740561$ 5??281$ /0C/$ G<;A04>$ 17;32$ 4/;4$ 01$ 780=;80A>$ <12:$ ?58$
@2::06C1$ ;6:$ B;6G<241"$ +/2$ A;8C214$ 106CA2$ 17;32$ 01$ _.a^^$ 1G<;82$ ?224"$
D::04056;AA>.$4/282$;82$4@5$=22406C$855=1$4/;4$B54/$5??28$W.WaW$1G<;82$?224$
5?$17;32"$+/01$?;30A04>$01$Ya$=0A21$?85=$&3522"$

A",B) 3#+.+$B) =171>$+".) C) 6".D1#1.71) 61.$1#) 8$ A53;42:$ 06$ L;04A;6:$ 4/01$
?;30A04>$ /;1$ 4@5$ /0C/$ G<;A04>$ 292641$ 17;32.$ 4/2$ A;8C2$ 855=$ /;1$ a.^^^$ 1G<;82$
?224$5?$17;32$@/0A2$4/2$1=;AA28$855=$/;1$W.da^$1G<;82$?224"$H/26$<12:$06$041$
2640824>.$ 4/2$ 35=7A2J$ 3;6$ ;335==5:;42$ <7$ 45$ h^^$ 7257A2$ ;6:$ 780=;80A>$
128921$4/2$@2::06C.$B;6G<24.$;6:$358758;42$=;8F24"$+/01$926<2$01$Y^$=0A21$
?85=$&3522"$

34..1#) A4,,) 8$ 128921$ 4/2$ 35==<604>$ 5?$ H06428$ -;8:26.$ EA580:;$ @04/$ a.^^^$
1G<;82$?224$5?$?<634056$17;32$4/;4$3;6$12;4$<7$45$YYa$7257A2"$+;6628$#;AA$01$
780=;80A>$ <12:$ ?58$ @2::06C1.$ B;6G<241.$ 1530;A$ 292641"$ *53;42:$ 06$ ;$
35==<604>$7;8F$56$4/2$1/582$5?$*;F2$D757F;.$+;6628$#;AA$;A15$78590:21$;6$
5<4:558$ C;K2B5"$ T206C$ A53;42:$ 56$ 4/2$ A;F2$ ;6:$ /;906C$ 5<4:558$ ?<634056$
17;32$356480B<421$45$4/2$757<A;804>$5?$4/2$B<0A:06C"$

;4<1)?4#B)E:1.$2)61.$1#)8$01$A53;42:$06$4/2$!04>\1$:5@645@6$82:292A57=264$
;82;$ 56$ 4/2$ 1/582$ 5?$ H214$ !8>14;A$ *;F2$ ;6:$ /;1$ ;$ -8;6:$ T;AA855=.$ Z.]^^$
1G<;82$ ?224.$ ;$ =22406C$ 855=.$ d^^$ 1G<;82$ ?224.$ ;6:$ ;$ ]^^$ 1G<;82$ ?554$
356?282632$855="$+/2$926<2$01$Z^$=0A21$?85=$&3522$;6:$128921$4/2$@2::06C$
;6:$B;6G<24$=;8F241"$

?(##4%) 6+:+7) 61.$1#) "D) 0+.$1#) F4#<) 8$ A53;42:$ Wg$ =0A21$ ?85=$ &3522.$ 4/01$
?;30A04>$ 01$ 4/2$ 1=;AA214$ 785?0A2:$ ;6:$ ;A15$ 128921$ 4/2$ @2::06C$ ;6:$ B;6G<24$
=;8F241"$

G4#-1.)3%14$1#)8$@/0A2$654$A0142:$06$4/2$=;7$58$4;BA2$:<2$45$041$580264;4056$;1$
;$728?58=06C$;841$326428.$04$01$5?$06428214$45$6542$4/01$H06428$-;8:26$?;30A04>$
@04/$ Y__$ 12;41$ ;6:$ 5928$ Y^^$ 292641$ 728$ 12;156.$ @/03/$ C2628;421$ 5928$ kW$
=0AA056$06$23565=03$0=7;341$;66<;AA>"$
Ocoee, Florida
Section 5 Page 20
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Local Market Area Observations and Area of Opportunity
+/2$WW$926<21$785?0A2:$06$4/2$;B592$82C056;A$?;30A04>$;6;A>101$3561404<421$4/2$780=;8>$?;30A04021$?58$4/2$292641$=;8F24$06$
!2648;A$EA580:;"$E0C<82$aVg$B2A5@$78590:21$5<8$;11211=264$5?$4/2$;82;$5?$577584<604>$?58$;$62@$:292A57=264$06$&3522"$
Figure 5-7
Large Group Venues
Legend
100%
100%
4
Class A
1 OCCC
4* Amway Arena
1
11
90%
5
8
10 Tanner Hall
12
80%
10
Class C
2,200,000 SF
1,700,000 SF
1,200,000 SF
700,000 SF
105,000 SF
60,000 SF
45,000 SF
200,000 SF
70%
3
30,000 SF
0 SF
15,000 SF
7
70%
2
90,000 SF
80%
Area of
Opportunity
9
75,000 SF
Class B
Quality Level
6
90%
Exhibit Space Only
Ocoee, Florida
$
Section 5 Page 21
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
H2$/;92$0:2640?02:$4/;4$4/282$01$;6$;82;$5?$577584<604>$?58$;$62@$?;30A04>$06$&3522.$
@/03/$ 35<A:$ 8;6C2$ 06$ 10K2$ ?85=$ Wa.^^^$ 45$ ]a.^^^$ 1G<;82$ ?224"$ H2$ B2A0292$ 4/;4$ 4/2$
?;30A04>$1/5<A:$654$/;92$;6$;826;$580264;4056.$B<4$1/5<A:$?53<1$56$128906C$4/2$A53;A$
;6:$82C056;A$=22406C.$29264.$;6:$3561<=28$=;8F241"$'<=B281$Z.$].$;6:$a$?;AA$0645$
4/01$1<CC2142:$10K2$3;42C58>$B<4$4@5$5?$4/2=$;82$;826;1$4/;4$/;92$:2:03;42:$426;641$
;6:$4/2$54/28$01$;$?;08C85<6:1$@04/$;$A5@28$4028$5?$G<;A04>$?;30A04021"$D1$;$821<A4$@2$:5$
654$;640307;42$4/;4$4/212$?;30A04021$@0AA$:08234A>$35=7242$@04/$;$62@$292641$?;30A04>$06$
&3522"$
NATIONAL FACILITY ANALYSIS
+/2$ ?5AA5@06C$ 7;C21$ 78590:2$ 3;12V14<:>$ ;6;A>101$ 5?$ 12928;A$ 3569264056$ ;6:$
=<A407<87512$ 292641$ 326428$ ?;30A04021$ 4/;4$ 78590:2$ 7542640;A$ 5728;406C$ ;6:$
:292A57=264$ =5:2A1$ ?58$ 4/2$ 7857512:$ 926<2$ 06$ &3522"$ +/2$ 12A2342:$ ?;30A04021$
063A<:2b$$
L<A40VO<87512$R$!569264056$&80264;4056$

+2J;1$(4;8$!56?282632$!26428.$I<A211.$+2J;1$$

#;44021B<8C$*;F2$+288;32$!569264056$!26428.$#;44021B<8C.$L0110110770$$

(4"$%5/61$!5<64>$!569264056$!26428.$(4"$D<C<14062.$EA580:;$

+/822$N09281$!569264056$!26428.$i2662@03F.$H;1/06C456$
Texas Star Conference Center, Euless, Texas
+/2$+2J;1$(4;8$!56?282632$!26428$c+(!!e$01$A53;42:$;4$4/2$+2J;1$(4;8$!/;=70561/07$
-5A?$!5<812$06$I<A211.$+2J;1"$$(04<;42:$;7785J0=;42A>$W^$=06<421$?85=$M;AA;1$R$E584$
H584/$,64286;4056;A$D087584.$4/2$!569264056$!26428$@;1$B<0A4$B>$4/2$!04>$5?$I<A211$
06$W__d"$$,6$Y^^d.$82659;40561$45$4/2$!26428$;::2:$;$?<AAV10K2:$3;42806C$F043/26.$;6$
;::04056;A$356?282632$855=$@04/$3;7;304>$?58$Z^^$C<2141.$;6:$4@5$B82;FV5<4$855=1$
?58$ C85<71$ 5?$ Y^$ 58$ A211"$ $ ,=78592:$ ;<:05V901<;A$ 2G<07=264.$ 063A<:06C$ 4/822$
=5<642:$ 785S234581$ ;6:$ :857$ :5@6$ 1382261.$ @;1$ ;A15$ 0614;AA2:$ 4/85<C/5<4$ 4/2$
B<0A:06C"$$E<6:06C$?58$4/2$82659;40561$3;=2$?85=$3;8V8264;A$4;J$82926<21"$
+/2$ !04>$ 5?$ I<A211$ 356406<21$ 45$ ?<6:$ 4/2$ +(!!$ 4/85<C/$ 4/2$ #542ARL542A$ E<6:.$
@/03/$01$;$17230;A$82926<2$?<6:$214;BA01/2:$45$;335<64$?58$;$g$7283264$/542AR=542A$
533<7;63>$4;J$;AA5@2:$B>$4/2$(4;42$5?$+2J;1"$$+/2$4;J$01$A2902:$56$4/2$8264;A$8;42$?58$
;$/542AR=542A$855="$$E<6:1$C2628;42:$B>$4/01$533<7;63>$4;J$=<14$B2$2J726:2:$?58$
042=1$ 4/;4$ G<;A0?>$ 06$ ;3358:;632$ @04/$ 14;42$ A;@.$ 063A<:06C$ 785=54056$ 5?$ 45<801=.$
Ocoee, Florida
Section 5 Page 22
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
785C8;=1$ 4/;4$ 26/;632$ 4/2$ ;841.$ /0145803;A$ 7821289;4056$ 785C8;=1.$ ;6:$ 3569264056$
?;30A04021.$063A<:06C$4/2$+(!!"$
+/2$ +(!!$ /;1$ ;7785J0=;42A>$ Wd.hY^$ 1G<;82$ ?224$ 5?$ B;6G<24$ 1<0421$ ;6:$ =22406C$
855=1"$ $ +/2$ !26428$ ;A15$ 78590:21$ ;$ ].^^^$ 1G<;82$ ?554$ 5<4:558$ 7;90A056"$ N;926\1$
-80AA2.$ @/03/$ 01$ 5726$ 45$ 4/2$ 7<BA03$ ?58$ B82;F?;14.$ A<63/$ ;6:$ :06628$ 12926$ :;>1$ ;$
@22F$ 78590:21$ ?55:$ 1289032$ ?58$ 292641"$ ,6$ ;::04056.$ ;$ C5A?$ 1/57.$ A5BB>$ ;6:$ 782V
?<634056$ 17;32$ ;82$ 2140=;42:$ 45$ B806C$ 4/2$ C8511$ 1G<;82$ ?554;C2$ 5?$ 4/2$ B<0A:06C$ 45$
Za.^^^$1G<;82$?224"$
+/2$ ?5AA5@06C$ ?0C<82$ 1/5@1$ 4/2$ A;>5<4$ 5?$ 4/2$ B;6G<24$ ;6:$ =22406C$ 17;321$ ;4$ 4/2$
!26428"$
Figure 5-8
+/2$?5AA5@06C$4;BA2$1<==;80K21$4/2$+(!!\1$?<634056$17;321$;6:$3;7;304021"$
Ocoee, Florida
Section 5 Page 23
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-8$
Texas Star Convention Center
Size (SF)
Banquet Suites
San Jacinto Suite
Brazos Suite
Alamo Suite
Tejas Suite
The Grande Suite
Subtotal Banquet SF
Meeting Rooms
Travis Room
Trinity Room
Treaty Room
Garden Room
Bird's Fort Outdoor Pavilion
Subtotal Banquet SF
Total
Capacity
(# People)
1,161
1,290
1,462
2,322
6,235
12,470
50
50
60
150
320
630
794
252
416
688
4,000
6,150
35
16
14
40
225
330
18,620
960
Source: Texas Star Convention Center, Johnson Consulting
$
+/2$ ?5AA5@06C$ 4;BA2$ 78590:21$ 4/2$ 82926<2$ ;6:$ 2J72612$ 14;42=264$ ?58$ 4/2$ !04>$ 5?$
I<A211\$#542ARL542A$E<6:"$
Table 5-9$
Ocoee, Florida
Section 5 Page 24
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Texas Star Convention Center
Hotel/Motel Fund Revenue and Expense Statement
FY 2009
FY 2010
Beginning Balance
$254,625
$233,054
Revenues
Estimated / Budgeted Revenues
Total Available
$256,500
$511,125
$376,500
$609,554
Expenses
Estimated / Budgeted Expenses
Capital Expenses
Total Projected Expenses
($254,925)
($23,146)
($278,071)
($363,900)
($61,854)
($425,754)
$233,054
$183,800
Estimated Ending Balance
Less: Designated Reserve
n/a
($77,669)
Adjusted Ending Balance
n/a
$106,131
Source: City of Euless, Johnson Consulting
$
Ocoee, Florida
Section 5 Page 25
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
+/2$?5AA5@06C$4;BA2$1/5@1$4/2$82926<2$;6:$2J726121$?58$4/2$+2J;1$(4;8$-5A?$!5<812.$
063A<:06C$4/2$+(!!"$
Table 5-10
Texas Star Golf Course
Revenue & Expense Statement
2009-10
Beginning Balance
$344,977
Revenues
Golf Related Revenues
Raven's Grill Food & Beverage
Conference Center Food & Beverage
Catering Fees
Rental Income
Memberships/Monthly Fees
Sales of Goods/Misc
General Fund Tax Rebate
Interest
Transfer from Hotel/Motel
2,337,275
649,705
564,190
29,200
132,000
87,000
325,200
16,000
2,400
180,000
Total Revenues
Expenditures
Golf Related Expenses
Cost of Goods Sold - F&B
Conference Center
Non-Departmental - Operating
Debt Service
Equipment Replacement
Total Expenses
$4,322,970
($2,230,373)
(576,889)
(296,043)
(447,012)
(607,244)
(116,447)
($4,274,008)
Minimum Reserves per Policy
Available for Supplemental
($878,221)
48,962
Proposed Supplemental
Remaining Supplemental
Additional Available for Capital
Total Available for Capital
48,962
(553,244)
($484,282)
Proposed Capital
Remaining Funds Available
(484,282)
Ending Fund Balance
$393,939
Source: City of Euless, Respective Facility
$
+/2$ ;B592$ 82926<2$ ;6:$ 2J72612$ 14;42=264$ 78590:21$ :24;0A2:$ 5728;406C$ 82926<21$
;6:$2J726121$?58$4/2$5728;4056$5?$4/2$264082$35=7A2J"$H/26$?53<106C$56$356?282632$
82A;42:$ 82926<21$ 4/2$ A;8C214$ 0635=2$ C2628;458$ 01$ 4/2$ ?55:$ ;6:$ B2928;C2$ 5728;4056.$
@/03/$ 356480B<421$ kah].^^^$ 06$ C8511$ 82926<21.$ ?5AA5@2:$ B>$ 8264;A$ 0635=2$ 5?$
kWZY.^^^.$ ;6:$ 3;42806C$ ?221$ 5?$ kY_.Y^^"$ ,6$ 454;A.$ C8511$ 356?282632$ 326428$ 82A;42:$
82926<21$ ;82$ kgZa.Y^^"$ (27;8;406C$ 5<4$ 5728;4056;A$ 2J726121$ 3;<12:$ B>$ 4/2$
356?282632$ 326428$ 01$ =582$ :0??03<A4$ @04/$ ;$ 356?282632$ 326428$ 2J72612$ A062$ 042=$
06:03;406C$kY_h.^^^$06$2J726121"$,4$01$5<8$;11<=74056$4/;4$;$35=756264$5?$B54/$4/2$
3514$ 5?$ C55:1$ 15A:$ A062$ 042=$ ;6:$ 4/2$ 656V:27;84=264;A$ 5728;406C$ 2J726121$ ;82$
3;<12:$B>$356?282632$326428$5728;40561"$
Ocoee, Florida
Section 5 Page 26
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Lake Terrace Convention Center, Hattiesburg, Mississippi
E58$=582$4/;6$Wa$>2;81.$4/2$#;44021B<8C$ !569264056$ !5==011056$ c#!!e.$ 5728;458$
5?$ 4/2$ 3569264056$ 326428.$ /;1$ B226$ :292A5706C$ ;6:$ 785=5406C$ 45<801=V82A;42:$
?;30A04021$?58$4/2$A53;A$;82;"$,6$W__W.$4/2$#!!$@;1$?58=2:$@04/$;$A2C01A;4092$=;6:;42$
45$:292A57$;$3569264056$326428$;6:$54/28$45<801=V82A;42:$?;30A04021$4/;4$@5<A:$B806C$
62@$ 82926<21$ 45$ 4/2$ 35==<604>"$ (0632$ 4/;4$ 40=2.$ 4/2$ #!!$ /;1$ /2A72:$ B806C$ 62@$
:5AA;81$ 0645$ 4/2$ A53;A$ 23565=>$ B>$ 356148<3406C.$ 82659;406C.$ ;6:$ 5728;406C$ 4/212$
?;30A04021"$,6$S<14$<6:28$Y^$>2;81$10J$45<801=$?;30A04021$/;92$B226$;3409;42:$45$213;A;42$
4/2$0=7;34$5?$90104581$;6:$45$C85@$4/2$A56CV428=$23565=03$B262?041$45$#;44021B<8C"$
+/212$10J$926<21$063A<:2b$

+/2$*;F2$+288;32$!569264056$!26428$c57262:$06$W__de.$

(26C;8$ +/2;428$ c57262:$ 06$ W_Y_$ ;6:$ =;6;C2=264$ 5?$ 4/2$ 4/2;428$ B>$ 4/2$
#!!$35==2632:$06$Y^^Z$;?428$;$kZ"ga$=0AA056$82659;4056e.$

+/2$#;44021B<8C$f0104581$!26428$c57262:$06$Y^^]e.$

+/2$D?803;6$D=2803;6$L0A04;8>$#01458>$L<12<=$c57262:$06$Y^^_e.$

+/2$ I<82F;$ (3/55A$ !090A$ N0C/41$ L<12<=$ cN21458;4056$ ;6:$ =;6;C2=264$
B>$4/2$#!!$06$Y^^de$.$;6:$

+/2$#;44021B<8C$o55$c57262:$06$W_^Y$@04/$#!!$356485A$10632$Y^^_e"$
+/212$ 926<21$ 8;6C2$ 06$ ;C2$ ?85=$ 4<86$ 5?$ 4/2$ Y^4/$ 3264<8>$ 45$ =5:286$ :;>.$ @/03/$
06:03;421$ 4/2$ ;B0A04>$ 5?$ 4/2$ #!!$ 45$ <6:2814;6:$ 2J01406C$ ;6:$ 7542640;A$ ;11241$ 5?$ 4/2$
A53;A$35==<604>$;6:$/5@$45$:27A5>$4/2=$45$3;74<82$4/2$C82;4214$23565=03$B262?04$
?58$4/2$A53;A$35==<604>"$+/2$*;F2$+288;32$!569264056$!26428$;6:$(26C;8$+/2;428$
5728;42$06$4;6C264$@04/$2;3/$54/28$;6:$;82$?<84/28$:013<112:$B2A5@"$
+/2$ *;F2$ +288;32$ !569264056$ !26428$ c*+!!e$ 01$ ;$ =<A407<87512$ 3569264056.$ 29264.$
;6:$ C85<7$ =22406C$ ?;30A04>$ 104<;42:$ 56$ ZYV;3821$ 06$ #;44021B<8C.$ L0110110770"$ ,4$ 01$ ;$
!0903$!26428.$;6:$/5141$;$@0:2$;88;>$5?$A53;A$;1$@2AA$;6:$356?282632$292641"$H04/$;$
757<A;4056$ 5?$ 56A>$ a^.^^^$ 04$ 01$ 4/2$ ?5<84/$ A;8C214$ 304>$ 06$ 4/2$ (4;42"$ #;44021B<8C$ 01$
32648;AA>$ A53;42:$ A211$ 4/;6$ _^$ =06<421$ ?85=$ '2@$ &8A2;61.$ L5B0A2.$ 4/2$ -<A?$ !5;14.$
;6:$%;3F156.$L0110110770"$$
+/2$*+!!$@;1$35=7A242:$06$W__d$;4$;6$580C06;A$356148<34056$3514$5?$;7785J0=;42A>$
kW]$ =0AA056.$ @04/$ ;6$ ;::04056;A$ k_W^.^^^$ 2J726:2:$ 45$ ;3G<082$ 4/2$ 1042"$ +/2$ ?;30A04>$
@;1$7;0:$?58$4/85<C/$;$4@5$7283264$4;J$56$304>$8214;<8;64$;6:$A0G<58$1;A21$;6:$;$kh"a$
=0AA056$C2628;A$5BA0C;4056$B56:$011<2"$#;44021B<8C$;A15$/;1$;$4@5$7283264$+5<801=$
O85=54056$4;J.$@/03/$/2A71$?<6:$4/2$5728;40561$5?$4/2$#;44021B<8C$!569264056$;6:$
f0104581$T<82;<"$
Ocoee, Florida
Section 5 Page 27
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
+/2$*+!!$@;1$B<0A4$06$82175612$45$4/2$C85@06C$:2=;6:$?58$=22406C$17;32$;6:$45$
;448;34$ 62@$ :5AA;81$ ;6:$ ;::$ ;::04056;A$ 855=$ 60C/41$ 45$ 4/2$ ;82;"$ (0632$ 572606C$ 06$
W__d.$4/2$*;F2$+288;32$!569264056$!26428$/;1$2;862:$;$827<4;4056$;1$;$/0C/$G<;A04>.$
1289032$ ?53<12:$ 3569264056$ 326428"$ +/01$ 1289032$ :0140634056.$ 4/2$ 2690856=264$ ;6:$
124406C$5?$4/2$326428.$;6:$;??58:;B0A04>$5?$4/2$#;44021B<8C$=;8F24$/;92$;AA5@2:$4/2$
!fT$ ;6:$ *+!!$ 14;??$ 45$ ;448;34$ ;$ /0C/$ 95A<=2$ 5?$ 292641$ ;6:$ 78590:2$ ;$ 14856C$
356480B<4056$45$4/2$A53;A$23565=>"$E0C<82$aV_$1/5@1$;$902@$5?$4/2$B;3F$2648;632$45$
4/2$*+!!"$
Figure 5-9
$
+/2$ *+!!$ 3564;061$ W].gaa$ 1G<;82V?224$ 5?$ 2J/0B04056$ 17;32.$ g._Zh$ 1G<;82$ ?224$ 5?$
=22406C$17;32.$;6:$h.W^^$1G<;82$?224$5?$5<4:558$17;32.$;1$1/5@6$06$+;BA2$aVWW.$7A<1$
;$ 35=7A2=264$ 5?$ 782V?<634056$ 17;32.$ ;$ ?<AA$ 1289032$ F043/26.$ ;6:$ ;:=060148;4092$
17;32"$ +/2$ ?55478064$ 5?$ 4/2$ B<0A:06C$ 01$ ]a.^^^$ 1G<;82$ ?224$ ;6:$ /;1$ ;$ 14856C$
35=7A0=264$ 5?$ 5<4:558$ 29264$ 17;321"$ %5/6156$!561<A406C$ 35=7A242:$ ;6$ 2J7;61056$
;6;A>101$ ?58$ 4/2$ 2J/0B04056$ 17;32$ B23;<12$ 04$ @;1$ 8235C60K2:$ 4/;4$ 4/01$ 2A2=264$ @;1$
<6:2810K2:$06$4/2$?;30A04>\1$06040;A$:292A57=264"$$
Table 5-11
Hattiesburg Lake Terrace Convention Center
Size (SF)
Individual
(Smallest)
Exhibit Hall
Hattiesburg Exhibition Hall
Exhibit A
Exhibit B
Exhibit C
7,380
3,690
3,690
Combined
(Largest)
14,755
Theater
Classroom
Banquet
Exhibits (#
of Booths)
1,500
700
400
400
600
300
150
150
1,000
500
240
240
78
40
20
20
50
389
21
180
24
168
na
18
14,755
Ballroom (NA)
Meeting Rooms
Number of Rooms
Smallest Room
Largest Room
Total
Lake Terrace (Outdoor)
Courtyard Patio (Outdoor)
8
360
-
5
3,350
7,936
22,691
5,120
980
Source: Hattiesburg Lake Terrace Convention Center, mpoint.com, Johnson Consulting
Ocoee, Florida
$
Section 5 Page 28
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
E0C<82$aVW^$1/5@1$4/2$?A558$7A;61$5?$4/2$*+!!"$
Figure 5-10
First Floor Plan
Second Floor Plan
$
$
D=56C$ 4/2$ =>80;:$ 5BS2340921$ 5?$ 4/2$ *+!!$ 01$ 45$ 12892$ ;1$ ;$ C2628;458$ 5?$ 23565=03$
;340904>$ B>$ ;448;3406C$ C85<7$ =22406C.$ 3569264056.$ ;6:$ 1530;A$ ;340904>"$ H/0A2$ ;$
10C60?03;64$ 4;8C24$ =;8F24$ 01$ 656V8210:264$ 58$ 5<4V5?V45@6$ C85<71.$ 4/2$ *+!!$ ;A15$
128921$ ;1$ ;$ 904;A$ 8215<832$ 45$ *;=;8$ ;6:$ E588214$ !5<64>$ B<10621121.$ 58C;60K;40561.$
;6:$8210:2641$B>$78590:06C$/0C/$G<;A04>$29264.$=22406C.$;6:$B;AA855=$17;32"$$
D4$ 40=21.$ :2=;6:$ ?58$ 4/2$ ?;30A04>$ /;1$ B226$ 15$ 85B<14$ 4/;4$ 4/2$ *+!!$ 14;??$ /;1$ B226$
?5832:$ 45$ =;F2$ 382;4092$ <12$ 5?$ 4/2$ 264082$ 29264$ C85<6:1$ B>$ 356928406C$ 4/2$ 7<BA03$
Ocoee, Florida
Section 5 Page 29
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
7A;K;$17;32$5<410:2$5?$4/2$?;30A04>$0645$;34092$<12$4/85<C/$2=7A5>=264$5?$42=758;8>$
148<34<821$ c2"C".$ 757V<7$ 42641e$ 45$ 1<77A2=264$ 15=2$ 5?$ 4/2$ A;8C28$ 10K2:$ 292641"$ D6$
;::04056;A$ ?;3458$ 06$ :292A5706C$ 4/01$ 827<4;4056$ /;1$ B226$ 4/2$ 82A;4092$ A;3F$ 5?$
3569264056.$2J/0B04056.$;6:$C85<7$=22406C$17;32$06$4/2$(4;42$5?$L0110110770"$+/01$01$
;6$ 0=7584;64$ 35610:28;4056$ ?58$ &3522$ ;1$ 4/282$ 01$ ;A15$ ;$ A;3F$ 5?$ =22406C$ ;6:$ 29264$
17;32$06$4/2$!04>"$
+/2$*+!!$/;1$B226$14<:>06C$2J7;61056$5928$4/2$A;14$?2@$>2;81$;?428$82;A0K06C$4/;4$04$
/;1$B226$A5106C$B<106211$B23;<12$5?$041$1=;AA$10K2"$*+!!$@5<A:$/;92$B226$A;8C28$B>$
;B5<4$ Wg.^^^$ 1G<;82$ ?224$ <6:28$ 041$ 580C06;A$ :210C6.$ B<4$ 4/2$ 17;32$ ?58$ ;6$ ;::04056;A$
2J/0B04$ /;AA$ @;1$ 3<4$ B23;<12$ 5?$ 7<BA03$ 5775104056$ 45$ 4/2$ 3514$ 5?$ 4/2$ 785S234"$ H/0A2$
785S2342:$ 35141$ /;92$ 654$ B226$ 7857512:$ ;4$ 4/01$ 75064.$ 4/2$ 3<88264$ 2J7;61056$ 7A;6$
35642=7A;421$ ;6$ ;::04056;A$ YY.^^^$ 1G<;82$ ?224$ 5?$ 8264;BA2$ 17;32"$ +/01$ 2J7;61056$
2??584$/;1$10632$B226$/;A42:$;1$;$821<A4$5?$4/2$3<88264$6;4056;A$23565=03$823211056"$
,6$ 4/2$ >2;81$ 10632$ 4/2$ *+!!$ 57262:.$ 4/2$ ?;30A04>$ /;1$ 2=28C2:$ ;1$ ;6$ 0=7584;64$
23565=03$ 8215<832$ ?58$ 4/2$ 35==<604>"$ &6$ ;6$ ;66<;A$ B;101.$ 4/2$ *+!!$ /5141$
;7785J0=;42A>$d^^$292641.$@/03/$;448;341$;A=514$YYa.^^^$90104581$45$#;44021B<8C"$$
+;BA2$aVWY$1/5@1$4/2$29264$:2=;6:$?58$4/2$*+!!$06$Y^â"$
Table 5-12
2005 Demand Schedule
Event Type
# of Use
Days*
# of
Attendees
Average
Event
Attendance
1
71
401
12
130
2
40
77
62
2
132
479
26
134
4
65
286
87
25
18,380
23,375
43,500
22,590
1,500
4,137
44,443
10,310
25
259
58
3,625
174
750
103
577
166
796
1,215
168,260
211
# of
Events
Conference
Conventions
Meeting
Trade Shows
Banquet
Consumer Shows
Miscellaneous
Performances**
Reception
Total
*Includes move-in and move-out days.
**Includes Sporting Events
Source: Hattiesburg Lake Terrace Convention Center, Johnson Consulting
$
Ocoee, Florida
Section 5 Page 30
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
D1$ 4/2$ 4;BA2$ 06:03;421.$ 4/2$ *+!!$ /;:$ ;7785J0=;42A>$ d^^$ 292641$ 06$ Y^â.$ ;448;3406C$
;B5<4$ Wg^.^^^$ ;4426:221"$ +/2$ 95A<=2$ 5?$ 29264$ ;340904>$ /0145803;AA>$ /5142:$ B>$ 4/2$
*+!!$:2=56148;421$4/2$?;30A04>$01$/2;90A>$<12:$;6:$;772;A06C$45$<1281$06$4/2$14;42.$
;6:$ A53;A$ =;8F24.$ /5@2928$ A0F2$ ;AA$ 29264$ ?;30A04021$ 6;4056;AA>.$ 4/2$ 3<88264$ 23565=03$
823211056$/;1$;6$0=7;34$56$4/2$6<=B28$5?$5928;AA$292641"$+/2$?5AA5@06C$4;BA2$01$4/2$
=514$ 823264$ 29264$ :2=;6:$ ?58$ 4/2$ *+!!"$ M24;0A2:$ 29264$ :;4;$ B>$ 4>72$ @;1$ 654$
;9;0A;BA2"$
Table 5-13
2009 Demand Schedule
# of Use Days*
# of Attendees
1,834
256,389
2009 Total
Change from 2008
YTD Hotel
Rooms
Generated
23,059
-17%
YTD New
Dollars
Generated
21,429,139
-13%
YTD Economic
Impact
29,572,212
-17%
-17%
*Includes move-in and move-out days.
Source: Hattiesburg Lake Terrace Convention Center, Johnson Consulting
$
D1$4/2$4;BA2$06:03;421.$4/282$/;1$B226$;6$5928;AA$06382;12$06$4/2$6<=B28$5?$<12$:;>1$
;6:$ 454;A$ 6<=B28$ 5?$ ;4426:221$ 10632$ Y^â"$ #5@2928.$ 4/212$ ?0C<821.$ ;6:$ 54/28$ F2>$
5728;406C$=248031.$;82$:5@6$?85=$Y^^d"$
+;BA2$aVW]$1/5@1$4/2$*+!!\1$5728;406C$82926<21$;6:$2J726121"$
Table 5-14
Revenue and Expense Statements - Most Recent Year
Revenues
Exhibit & Convention Rents
Ticket Revenues
Food and Beverage
Miscellaneous
Total
Expenditures
Salaries and Wages (including benefits)
Food and Beverage
Utilities
Other
Total
Net Operating Income Before Other
Financing Sources
Other Financing Sources (Special Sales Tax
and MDOT Grant)
Operating & Capital Grants
Excess of Revenues and Other Financing
Sources over Expenditures
Source: Hattiesburg Lake Terrace Convention Center
Ocoee, Florida
2008
$303,042
11,386
663,111
12,515
$990,054
2009
$345,883
22,166
892,515
70,059
$1,330,623
$1,486,743
411,180
385,275
1,097,074
$3,380,272
$1,624,150
529,455
495,438
1,013,003
$3,662,046
($2,390,218)
($2,331,423)
$4,049,405
$4,052,832
$255,975
$0
$1,659,187
$1,721,409
$
Section 5 Page 31
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
,6$ F22706C$ @04/$ 06:<148>$ 658=1.$ 4/2$ !26428$ 5728;421$ @04/$ /0C/28$ 2J726121$ 4/;6$
82926<21"$D::04056;AA>.$4/2$2J726121$A0142:$06$4/2$4;BA2$;335<64$?58$54/28$5728;4056;A$
2J726121$063<882:$;4$4/2$?092$54/28$?;30A04021$06$4/2$#!!$7584?5A05"$,4$01$2140=;42:$4/;4$
:08234$ 3569264056$ 326428$ 82A;42:$ 2J726121$ ;82$ 06$ 4/2$ 8;6C2$ 5?$ kY"^$ 45$ kY"a$ =0AA056.$
821<A406C$ 06$ ;$ 829012:$ '24$ &728;406C$ ,635=2$ A511$ 5?$ <7$ 45$ kcW"^$ =0AA056e"$
!5=7;8;4092A>.$4/01$/0C/$:2?0304$01$;4480B<4;BA2$45$041$2=7/;101$56$G<;A04>$;6:$;$A;8C2$
;:=060148;4092$ ;6:$ 1;A21$ ?5832"$ #5@2928.$ 4/2$ B<0A:06C$ 82320921$ 17230;A$ 4;J21$ ;6:$
54/28$82926<2$15<8321$4/;4$;AA5@$04$45$5728;42$@04/$;$75104092$3;1/$?A5@$56$;6$;66<;A$
B;101"$ +/2$ 23565=03$ 0=7;34$ 3;<12:$ B>$ 4/2$ 3569264056$ 326428$ 06$ Y^^_$ @;1$ kYh$
=0AA056"$
St. Johns County Convention Center, St. Augustine, Florida
+/2$ (4"$ %5/61$ !5<64>$ !569264056$ !26428$ c(%!!!e$ 01$ A53;42:$ ;4$ 4/2$ H58A:$ -5A?$
f0AA;C2$06$ (4"$D<C<14062.$EA580:;"$$ +/2$f0AA;C2.$ @/03/$ 57262:$ 06$ W__d.$ 01$ B<0A4$ 56$ ;$
h.Z^^$;382$1042.$5?$@/03/$Y.g^^$;3821$c]^$7283264e$01$:2:03;42:$7821289;4056$A;6:"$
%;3F15690AA2$ ,64286;4056;A$ D087584$ 01$ 104<;42:$ ;7785J0=;42A>$ ]a$ =06<421$ ?85=$ 4/2$
(%!!!.$;6:$4/2$!26428$01$12892:$B>$;$9;8024>$5?$A5:C06C$5740561$06$4/2$H58A:$-5A?$
f0AA;C2.$ 063A<:06C$ 4/2$ ;:S;3264$ %5/6$ p"$ #;==561$ N26;011;632$ N21584$ ;6:$ 4/822$
;::04056;A$A5:C06C$5740561"$$$
,6$%<A>$W__h.$4/2$!5<64>$!5==011056$011<2:$kWh"_$=0AA056$06$82926<2$B56:1$45$?<6:$
4/2$ 356148<34056$ 5?$ 4/2$ !26428"$ $ +/2$ 82926<2$ 45$ 827;>$ 4/01$ B56:$ @0AA$ B2$ C2628;42:$
?85=$9;805<1$?221$;6:$1<83/;8C21$?85=$4/2$!569264056$!26428$;6:$4/2$H58A:$-5A?$
f0AA;C2$?;30A04021$4/85<C/$;$82926<2$1/;806C$;88;6C2=264"$+/2$!26428$@;1$35=7A242:$
;6:$B2C;6$5728;40561$06$E[$W__d"$$$
+/2$ !5<64>$ 356406<21$ 45$ 1<77584$ 4/2$ 926<2$ @04/$ 7;84$ 5?$ 041$ Z$ 7283264$ 855=$ 4;J"$
+/282$01$;A15$;$17230;A$Y$7283264$4;J$@04/06$4/2$821584$4/;4$;AA$4/2$/542A1$7;>.$@/03/$01$
:2:03;42:$45$?<6:06C$4/2$3569264056$326428$2A2=2641$5?$4/2$35=7A2J"$$$
+/2$ (%!!!$ /;1$ ;7785J0=;42A>$ Zh._Wa$ 1G<;82$ ?224$ 5?$ =22406C.$ B;AA855=.$ ;6:$
2J/0B04056$ 17;32.$ @04/$ 041$ 7806307;A$ 17;32$ B206C$ 041$ B;AA855="$ $ E0C<82$ aVWW$ 78590:21$
4/2$A;>5<4$5?$;AA$B;AA855=$;6:$=22406C$17;321$;4$4/2$(%!!!"$
Ocoee, Florida
Section 5 Page 32
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 5-11
$
+;BA2$aVWa$1<==;80K21$4/2$(%!!!\1$9;805<1$?<634056$17;321$;6:$4/208$3;7;304021"$
Table 5-15
St. Johns County Convention Center
Size (SF)
Individual
(Smallest)
Ballroom
St. Augustine Ballroom
Smallest Section of 7
Largest Section of 7
Legends Ballroom
Section 1
Section 2
Section 3
Subtotal Ballroom SF
Meeting Rooms
Number of Rooms
Smallest Room
Largest Room
Combined
(Largest)
Theater
Classroom
Banquet
2,285
6,300
26,450
-
3,000
225
790
1,400
100
350
1,500
120
380
2,290
2,315
2,240
6,845
33,295
675
225
225
225
300
100
100
100
360
120
120
120
5
250
-
4
2,425
3,790
na
240
na
120
na
160
Total
37,085
SF of Function Space per Key (300 rooms)
Ballroom SF/ Key
Meeting Room SF/ Key
(Ballroom & Meeting Room SF)/ Key
111
13
124
Source: St. Johns County Convention Center, mpoint.com, Johnson Consulting
$
Ocoee, Florida
Section 5 Page 33
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
+/2$ B;AA855=$ 17;32$ ;4$ 4/2$ (%!!!$ 35610141$ 5?$ 4/2$ (4"$ D<C<14062$ T;AA855=$ ;6:$ 4/2$
*2C26:1$B;AA855=.$;1$?5AA5@1b$

+/2$!"#$%&'&(")*+$,-../001$/;1$12926$12340561.$Dj-.$@/03/$3;6$B2$17A04$0645$
;$ 9;8024>$ 5?$ :0??28264$ 356?0C<8;40561$ @04/$ 4/2$ <40A0K;4056$ 5?$ =59;BA2$ @;AA1"$
+/2$454;A$1G<;82$?554;C2$5?$4/2$(4"$D<C<14062$T;AA855=$01$Yh.]a^$1G<;82$?224$
;6:$3;6$/5A:$?85=$W.]^^$45$Z.^^^$7257A2"$$

+/2$2+'+*3($,-../001$/;1$4/2$;B0A04>$45$127;8;42$0645$4/822$12340561$;6:$/;1$
;$454;A$5?$g.Y^^$1G<;82$?224$@04/$;$3;7;304>$8;6C06C$?85=$Z^^$45$hga$7257A2"$$
+/282$ 01$ ;$ A0=042:$ ;=5<64$ 5?$ B82;F5<4$ 17;32.$ ;$ 454;A$ 5?$ Z.Yha$ 1G<;82$ ?224$ 1/;82:$
;=56C$4/822$:0??28264$855=1"$H/26$?;345806C$06$4/2$;:S;3264$Z^^$855=$N26;011;632$
#542A.$ 4/2$ (4"$ %5/61$ !5<64>$ !569264056$ !26428$ 5??281$ WWY$ 1G<;82$ ?224$ 5?$ B;AA855=$
17;32$ 728$ F2>.$ WW$ 1G<;82$ ?224$ 5?$ =22406C$ 17;32$ 728$ F2>.$ ;6:$ WYZ$ 1G<;82$ ?224$ 5?$
35=B062:$B;AA855=$;6:$=22406C$17;32$728$F2>"$
Demand Summary
,6$ ;$ 4>703;A$ >2;8.$ 4/2$ (%!!!$ ;448;341$ ;$ @0:2$ 9;8024>$ 5?$ 35692640561.$ 48;:2$ 1/5@1.$
3561<=28$1/5@1.$35==<604>$;6:$264284;06=264$292641.$B;6G<241.$;6:$54/28$292641.$
;1$ 04$ 01$ ;11530;42:$ @04/$ 4/2$ H58A:$ -5A?$ f0AA;C2"$ +/2$ A;8C214$ <1281$ 5?$ 4/2$ (%!!!$ ;82$
358758;42$?<6340561$;6:$356?2826321"$(4"$%5/61$!5<64>$?06;632:$4/2$356148<34056$5?$
4/2$B<0A:06C$;6:$%5/6$p"$#;==561.$,63"$c%p#e.$4/2$5@628R5728;458$5?$4/2$;:S;3264$
N26;011;632$#542A.$A2;121$4/2$B<0A:06C$?85=$4/2$!5<64>$5?$(4"$%5/61"$D1$;$821<A4$5?$
4/01$A2;12$;C822=264$4/2$!5<64>$;6:$%p#$/;1$65$5BA0C;4056$45$78590:2$:24;0A1$5?$4/2$
?;30A04021$ 5728;406C$ /01458>$ ;1$ ?85=$ 4/2$ !5<64>\1$ 72817234092$ 4/2$ B<0A:06C$ /;1$ 56A>$
562$426;64.$%p#"$
+/2$?5AA5@06C$4;BA2$78590:21$4/2$82926<2$;6:$2J72612$14;42=264$?58$4/2$!569264056$
!26428$ E<6:"$ $ ,6$ E[$ Y^W^$ 4/2$ 2140=;42:$ !569264056$ !26428$ E<6:$ 454;A2:$ kY"g$
=0AA056"$
$
$
$
$
Ocoee, Florida
Section 5 Page 34
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-16$
St. Johns County Convention Center
Convention Center Fund Revenue and Expense Statement
FY 2009
FY 2010
Special Assessments
Non Ad Valorem Assessment
$721,537
$663,073
Charges for Services
Minimum Revenue Guarantee
Operating Fees
Occupancy Fees
Hall of Fame Admissions
Hotel Guaranteed Payments
Subtotal
$55,276
100,000
216,839
23,700
220,000
$615,815
$54,547
100,000
214,900
18,300
249,402
$637,149
$3,700
24,000
$27,700
$750
2,500
$3,250
$1,365,052
$1,303,472
Miscellaneous
Interest Earnings
Interest Earnings - SBA
Subtotal
Total Revenue
Other Financing Sources
Transfer from Funds
$217,501
$222,228
$1,183,098
$1,169,901
Total Available Resources
$2,765,651
$2,695,601
Non-Operational Expenditure
Debt Service
Net Escrow Agent Payments
Depreciation
Amortization
Reserve
Total Expenditure
$1,462,040
73,488
220,000
262,630
$747,493
$2,765,651
$1,465,915
68,788
220,000
262,630
$678,268
$2,695,601
$0
$0
Estimated Cash Forward
Net Operating Income
Source: St. Johns County Convention Center, Johnson Consulting
$
Three Rivers Convention Center
(04<;42:$ 06$ @214286$ i2662@03F.$ 4/2$ +/822$ N09281$ !569264056$ !26428$ 01$ ;$ 14;42V5?V
4/2V;84$3569264056$?;30A04>$4/;4$128921$4/2$ +80V!04021$82C056"$$+/2$i2662@03F$O<BA03$
E;30A04021$ M0148034$ ciOEMe$ 01$ 82175610BA2$ ?58$ 4/2$ :210C6.$ 356148<34056$ ;6:$ C2628;A$
5728;4056$5?$4/2$!26428"$$,6$(2742=B28$Y^^Z$ c78058$ 45$ 4/2$ !26428\1$ 572606C$ 06$ %<62$
Y^^]e$4/2$iOEM$35648;342:$4/2$:;>V45V:;>$5728;4056$;6:$=;6;C2=264$5?$4/2$!26428$
45$f26<H58F1"$
+/2$!26428$5??281$=582$4/;6$ZZ.^^^$1G<;82$?224$5?$:2:03;42:$=22406C.$B;AA855=.$;6:$
2J/0B04$17;32.$;1$1/5@6$06$4/2$?5AA5@06C$4;BA2"$
Ocoee, Florida
Section 5 Page 35
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-17
Size (SF)
Individual Combined
(Smallest) (Largest)
Exhibit Hall
Great Hall
Section A
Section B
Section C
Section D
Meeting Rooms
Number of Rooms
Smallest Room
Largest Room
Total
5,400
5,400
5,400
5,400
21,600
21,600
9
500
-
3
5,516
11,474
Theater Classroom Banquet
Exhibits (#
of Booths)
2,050
500
500
500
500
1,200
270
270
270
270
1,400
340
340
340
340
140
34
34
34
34
500
290
288
340
33,074
Source: Three Rivers Convention Center, Johnson Consulting
Demand Schedule
+/2$+/822$N09281$!569264056$!26428$7A;>1$;$904;A$85A2$06$2635<8;C06C$4/2$C85@4/$5?$
4/2$A53;A$45<801=$=;8F24.$/;906C$/5142:$;A=514$W.g^^$292641$10632$04$57262:$06$Y^^].$
;448;3406C$hgZ.d^^$;4426:221"$$$,6$Y^W^.$4/2$!26428$/5142:$YaY$292641.$782:5=06;64A>$
=22406C1R$ 356?2826321$ cda$ 292641e$ ;6:$ B;6G<241R$ @2::06C1$ cgg$ 292641e"$ $ +/2$
6<=B28$5?$292641$;4$4/2$!26428$72;F2:$;4$ZZ]$06$Y^^h.$B2?582$4826:06C$:5@6@;8:1$
45$ Y^h$ 292641$ 06$ Y^^d.$ ;6:$ 4/26$ 14;B0A0K06C$ 06$ Y^^_"$ +/2$ ?5AA5@06C$ 4;BA2$ 1/5@1$ 4/2$
454;A$6<=B28$5?$;66<;A$292641$;4$4/2$!26428$10632$Y^^]"$
Ocoee, Florida
Section 5 Page 36
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-18
Historical Event Demand 2004-2010 (Events)
Event Type
Conventions/Trade Shows
Meeting/Conferences
Concerts
Community/Civic*
Banquets/Weddings
Other
Total
Annual Growth Rate
Total
2004
2005
2006
2007
2008
2009
2010
5
37
0
23
37
15
20
81
0
54
48
68
39
89
2
81
64
59
30
69
1
50
78
22
28
76
6
20
73
3
25
71
8
1
82
65
26
85
5
3
77
56
117
271
334
250
206
252
252
(25.1%)
(17.6%)
131.6%
23.2%
22.3%
0.0%
* Community/ Civic Events were reclassified after 2008 to be dispersed across other event categories. This is a statistical anomoly
based on how data is collected by the Center.
Source: Three Rivers Convention Center, CHJC
$
D1$ 1/5@6.$ 5928$ 4/2$ A;14$ 12926$ >2;81$ =22406C1R$ 356?2826321$ ;6:$ B;6G<241R$
@2::06C1$ /;92$ 3561014264A>$ 8278212642:$ 4/2$ 782:5=06;64$ 4>72$ 5?$ 29264$ /5142:$ ;4$
4/2$ !26428"$ H/0A2$ B;6G<24$ 292641$ /;92$ ;$ 10C60?03;64$ 75104092$ 0=7;34$ 56$ ?55:$ ;6:$
B2928;C2$ 82926<2$ C2628;4056.$ 4/2>$ 426:$ 45$ ;448;34$ ;4426:221$ ?85=$ 4/2$ A53;A$ ;82;$
821<A406C$ 06$ ;$ A5@28$ 23565=03$ ;6:$ ?013;A$ 0=7;34$ 4/;6$ 3569264056$ ;6:$ 48;:21/5@$
292641"$ #0C/28$ 0=7;34$ 292641$ 82G<082$ A;8C2$ ;=5<641$ 5?$ 2J/0B04$ /;AA$ 17;32$ ;6:$ ;$
14856C$/542A$1<77A>$@04/06$@;AF06C$:014;632$45$4/2$!26428.$B54/$5?$@/03/$622:$45$B2$
B5A14282:$ 45$ ;448;34$ =582$ ;6:$ A;8C28$ 5?$ 4/212$ 29264$ 4>721$ @/26$ 35=7;82:$ 45$
35=72404092$ :21406;40561$ 4/85<C/5<4$ 4/2$ 82C056$ ;6:$ 6;4056;AA>.$ ;1$ @0AA$ B2$
:2=56148;42:$06$4/01$1234056"$
+/2$?5AA5@06C$4;BA2$1/5@1$454;A$;4426:;632$;4$4/2$!26428$10632$Y^^]"$D4426:;632$;4$
4/2$ !26428$ 72;F2:$ 06$ Y^^g$ ;6:$ 4826:2:$ 142;:0A>$ :5@6@;8:1$ 4/85<C/$ Y^^_.$ B2?582$
14;B0A0K06C$06$Y^W^$;4$_].hY_$;4426:221"$$$
$$$
Ocoee, Florida
Section 5 Page 37
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-19
Historical Attendance
2004
2005
2006
2007
2008
2009
2010
Event Type
Meeting/Conferences
Concerts
Community/Civic
Banquets/Weddings
Other
7,955
5,103
0
4,670
11,770
789
42,369
17,058
0
6,495
14,525
3,018
40,805
20,381
1,125
43,850
20,610
2,235
36,574
13,653
1,500
52,200
25,890
427
36,845
22,987
4,600
27,000
22,000
600
32,846
22,294
5,184
700
25,574
5,546
26,438
31,263
4,250
1,100
27,180
4,398
Total
30,287
83,465
129,006
130,244
114,032
92,144
94,629
(12.4%)
(19.2%)
2.7%
Annual Growth Rate
Total
175.6%
54.6%
1.0%
* Community/ Civic Events were reclassified after 2008 to be dispersed across other event categories. This is a statistical anomoly based on
how data is collected by the Center.
$
D1$ 1/5@6.$ 35692640561R$ 48;:2$ 1/5@1.$ B;6G<241$ ;6:$ =22406C1$ /;92$ C2628;AA>$
;448;342:$4/2$/0C/214$6<=B28$5?$;4426:221$;38511$;AA$292641$/2A:$;4$4/2$!26428"$+/2$
?5AA5@06C$4;BA2$1/5@1$;928;C2$;4426:;632$B>$29264$;4$4/2$!26428$10632$Y^^]"$
Table 5-20
Historical Attendance by Event
Event Type
Meeting/Conferences
Concerts
Community/Civic
Banquets/Weddings
Other
Total
Annual Growth Rate
Total
2004
2005
2006
2007
2008
2009
2010
1,591
138
203
318
53
2,118
211
120
303
44
1,046
229
563
541
322
38
1,219
198
1,500
1,044
332
19
1,316
302
767
1,350
301
200
1,314
314
648
700
312
85
1,017
368
850
367
353
79
259
308
386
521
554
366
376
6.3%
(33.9%)
2.7%
19.0%
25.4%
34.9%
* Community/ Civic Events were reclassified after 2008 to be dispersed across other event categories. This is a statistical anomoly based on
how data is collected by the Center.
$
D1$ 1/5@6.$ 35692640561R$ 48;:2$ 1/5@1$ ;6:$ 35632841$ /;92$ 3561014264A>$ ;448;342:$ 4/2$
/0C/214$;4426:;632$B>$29264.$;4$4/2$!26428"$
Revenue & Expenses
+/2$ ?5AA5@06C$ 4;BA2$ 1/5@1$ 4/2$ 82926<2$ ;6:$ 2J72612$ 14;42=264$ ?58$ !26428$ E[$ Y^^]$
4/85<C/$E[$Y^W^$c785S2342:e"$
Ocoee, Florida
Section 5 Page 38
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 5-21
Three Rivers Convention Center - Revenue and Expense Profile (2004-2010)
2004
2006
2007
2008
$50,722
$500
$0
$12,971
$17,746
$0
$813
$0
$68,463
$345
$189,572
$678
$3,976
$0
$1,596
$53,067
$11,013
$42,307
$119,834
$1,842
$304,392
$2,963
$4,444
$0
$3,068
$86,926
$19,583
$75,064
$168,583
$891
$364,622
$2,925
$4,472
$0
$6,710
$119,198
$21,230
$79,133
$208,372
$4,011
$382,109
$3,078
$4,554
$0
$3,432
$167,934
$28,290
$44,796
$284,503
$6,029
$333,914
$1,575
$8,972
$45,550
$3,475
$173,251
$33,710
$38,303
$368,089
$4,734
$359,626
$0
$3,265
$73,693
$0
$182,604
$29,788
$14,692
$440,715
$10,220
Total Revenues
$151,560
$423,885
$665,914
$810,673
$924,725
$1,011,573
$1,114,603
Expenses
Payroll and Benefits
General and Administrative
Occupancy
Travel
Event Expenses
Services and Operations
$285,812
$41,041
$164,730
$35,299
$40,249
$490,197
$568,183
$26,179
$240,816
$23,154
$57,726
$373,224
$646,891
$23,462
$228,712
$18,872
$47,033
$199,634
$640,296
$46,187
$238,492
$13,498
$57,683
$226,765
$603,807
$42,878
$281,623
$16,016
$39,042
$278,072
$624,909
$44,264
$255,278
$17,747
$34,093
$312,384
$655,850
$40,145
$229,132
$13,800
$43,430
$384,510
Facility Revenues
Facility Rental
Signage and Sponsorships
Facility Fees
In- House Event Revenue
Outside Services Revenue
In-House Equipment Rental
Reimbursed Event Expenses
Interest
Food and Beverage Revenue
Miscellaneous
Total Expenses
Net Operating Income (Deficit)
$1,057,328
($905,768)
$1,289,282
($865,397)
$1,164,604
($498,690)
$1,222,921
($412,248)
$1,261,438
($336,713)
2009
2010
(Projected)
2005
$1,288,675
($277,102)
$1,366,867
($252,264)
$
(0632$ E[$ Y^^].$ 454;A$ ;66<;A$ 82926<21$ ;4$ 4/2$ !26428$ /;92$ ;928;C2:$ kgZ^.^^^$ 728$
;66<=.$@04/$4/2$A;8C214$82926<2$C2628;4581$3561014264A>$B206C$E55:$;6:$T2928;C2.$
;6:$E;30A04>$N264;A"$+/2$785S2342:$B<:C24$?58$E[$Y^W^$1/5@1$454;A$82926<21$5?$kW"W$
=0AA056.$ 5?$ @/03/$ k]]^.gWa$ c]^$ 7283264e$ 01$ ;4480B<4;BA2$ 45$ E55:$ ;6:$ T2928;C2$ ;6:$
kZa_.hYh$cZY$7283264e$01$;4480B<4;BA2$45$E;30A04>$N264;A"$
+/2$ B<:C24$ ?58$ 06:08234$ 2J726121$ 01$ kW"]$ =0AA056.$ @04/$ 4/2$ C82;4214$ 2J726121$ B206C$
O;>85AA$;6:$T262?041$ckhaa.da^$58$]d$7283264e$;6:$(2890321$;6:$&728;40561$ckZd].aW^$
58$ Yd$ 7283264e"$ ,6$ E[$ Y^W^.$ 4/2$ !26428$ 01$ 785S2342:$ 45$ 5728;42$ ;4$ kYaY.Yh]$ :2?0304.$
@/03/$ 8278212641$ 4/2$ A5@214$ 5728;406C$ :2?0304$ 82358:2:$ 10632$ 4/2$ !26428$ 57262:$ 06$
Y^^]"$
Conclusions$
+/2$ ;B592$ 3;12$ 14<:021$ 78590:2$ :;4;$ 82C;8:06C$ ?;30A04021$ 06$ 35==<604021$ 4/;4$
S<140?02:$ :292A57=264$ B;12:$ 56$ ;$ :21082$ 45$ ;448;34$ 4/2$ 23565=03$ B262?041$ 1<3/$ ;$
?;30A04>$ @5<A:$ /;92$ 56$ 4/2$ A53;A$ 35==<604>"$ D1$ 3;6$ B2$ 1226.$ 4/282$ ;82$ C82;4$
9;80;40561$ 06$ 428=1$ 5?$ 10K2.$ 580264;4056$ ;6:$ 85A2$ 06$ ;$ 35==<604>"$ !569264056$ ;6:$
29264$ 3264281$ ;82$ <40A0K2:$ ;1$ 23565=03$ 26C0621$ 45$ 140=<A;42$ ;6:$ C85@$ A53;A$
23565=021$ ;6:$ 5?426$ ;0:$ A;8C28$ 82:292A57=264$ ;6:$ 48;:2$ 06040;40921"$ ,6$ 58:28$ 45$
:092810?>$ ;6:$ 06382;12$ 4/2$ 23565=03$ C85@4/$ ;6:$ 82:292A57=264$ 5?$ &3522.$ ;6$
06040;4092$ 1<3/$ ;1$ ;6$ 29264$ 326428$ 3;6$ B2$ ;$ 75@28?<A$ 3;4;A>14$ 45$ 140=<A;42$ 4/2$
23565=>.$ 1<77584$ ;6:$ C85@$ 4/2$ A53;A$ /542A$ 35==<604>.$ ;6:$ 78590:2$ ;$ 75@28?<A$
35==<604>$;1124$?58$A53;A$8210:2641$;6:$B<10621121"$
Ocoee, Florida
Section 5 Page 39
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
)6A0F2$ 54/28$ 12340561$ 5?$ 4/2$ 35<648>.$ 4/2$ =22406C1$ ;6:$ 292641$ =;8F24$ 06$ !2648;A$
EA580:;$ 01$ 928>$ ;448;34092$ ;6:$ &3522$ /;1$ ;6$ 577584<604>$ 45$ 3;704;A0K2$ 56$ 12928;A$
0=7584;64$?;34581b$

+/2$A;3F$5?$=22406C$17;32$06$&3522$;6:$H214$&8;6C2$!5<64>.$

D$14856C$;6:$C85@06C$B<106211$35==<604>.$

*53;42:$;4$4/2$S<634056$5?$=<A407A2$0642814;421$;6:$/0C/$48;??03$85;:1.$

D$=<A404<:2$5?$54/28$304>$82:292A57=264$2??5841$06$4/2$0:2640?02:$!5==<604>$
N2:292A57=264$D82;$c!NDe.$

D6$06428214$06$2J7;6:06C$4/2$/542A$1<77A>$06$4/2$;82;.$@/03/$;6$292641$326428$
35<A:$1<77584.$;6:$

(4856C$35==<604>$06428214$06$:292A5706C$;6$292641$?;30A04>"$
+/212$ ?;34581.$ ;6:$ =;6>$ 54/281.$ 78590:2$ ;$ 14856C$ 3;12$ ?58$ 4/2$ :292A57=264$ 5?$ ;6$
292641$326428$06$&3522"$%5/6156$!561<A406C$B2A02921$4/;4$;$1A0C/4A>$A;8C28$9281056$5?$
4/2$?;30A04>$06$#;44021B<8C.$L0110110770.$5??281$4/2$80C/4$=0J$5?$17;321$;6:$10K21$?58$;$
?;30A04>$ 06$ &3522"$ E<84/28.$ 4/2$ 3563274$ 1226$ 06$ -@066244$ /;1$ ;77A03;B0A04>$ 0?$ ;$
1<??030264$10K2:$1042$3;6$B2$78590:2:"$+/282.$;6$;826;.$3569264056$326428.$728?58=06C$
;841$ 326428$ ;6:$ =<12<=$ 295A92:"$ E06;AA>.$ 4/2$ +/822$ N09281$ !569264056$ !26428$ 06$
i2662@03F.$H;1/06C456$/;1$;$10=0A;8$785C8;=$5?$17;32$;6:$128921$;$10=0A;8$=;8F24$
785?0A2$ ;1$ 45$ @/;4$ 01$ ;640307;42:$ 45$ 533<8$ ;4$ 4/2$ &3522$ I92641$ !26428"$ ,6$ &3522.$
?<4<82$ 785S234$ 2A2=2641$ :5$ 654$ 622:$ 45$ B2$ :2?062:$ 65@.$ B<4$ ;$ A53;4056$ 4/;4$ 14;841$
@04/$;$926<2$?5AA5@06C$4/2$?;30A04>$=5:2A1$06$#;44021B<8C.$L(.$;6:$i2662@03F.$HD.$
;6:$4/26$;AA5@1$?58$562$58$4@5$1=;AA28$/542A1$;6:$562$58$4@5$54/28$30903$2A2=2641$
35<A:$B2$35=72AA06C$;1$01$533<8806C$06$B54/$#;44021B<8C$;6:$i2662@03F"$$
Ocoee, Florida
Section 5 Page 40
DRAFT June 2011
VI.
FACILITY RECOMMENDATIONS & FINANCIAL
PROJECTIONS
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
FACILITY RECOMMENDATIONS
+/0$ 123405$ 262789:9.$ ;<3$ 1005:6=9$ >:5/$ ?7:065$ 30@30906525:A09$ 26B$ 1005:6=9$ >:5/$
5/0:3$ @7266:6=$ ?;69<752659.$ :6B<9538$ ;A03A:0>.$ :6503A:0>9.$ B252$ C3;1$ ?;1@232D70$
C2?:7:5:09.$ 26B$ 5/0$ !;69<75:6=$ +021E9$ 0F@03:06?0$ >:5/$ 9:1:723$ C2?:7:5:09$ @3;A:B0$ 2$
D29:9$C;3$:B065:C8:6=$5/0$?;330?5$C2?:7:58$07010659.$26$2990991065$;C$9:50$30G<:3010659$
C;3$5/0$@3;@;90B$@3;H0?5.$26B$5/0$C2?:7:58E9$;@0325:;627$@3;C:70"$$
Recommended Facilities
+;$ /07@$ 5/0$ 302B03$ A:9<27:I0$ 2$ @3;@;90B$ C2?:7:58.$ ;<3$ >;34$ ?;69:B039$ 5/0$ C;77;>:6=$
@3:6?:@709J$

!065327$ K7;3:B2$ :9$ :6503625:;62778$ 306;>60B$ 29$ 2$ >;37BL?7299$ 5;<3:91$ 26B$
?;6A065:;6$B095:625:;6.$723=078$B<0$5;$M:9608$N;37B$26B$5/0$&326=0$!;<658$
!;6A065:;6$ !06503"$ N/:70$ 5/:9$ D3:6=9$ :6$ 1:77:;69$ ;C$ A:9:5;39$ 266<2778.$
309:B0659$;C$!065327$K7;3:B2$/2A0$D006$723=078$:=6;30B$29$1005:6=$26B$0A065$
C2?:7:58$<9039"$O9$2$309<75.$5/030$:9$2$72?4$;C$G<27:58$1<75:L@<3@;90$9@2?0$;C$5/0$
3:=/5$ 9:I0$ 26B$ G<27:58$ :6$ ?:A:?$ C2?:7:5:09.$ 5;$ 903A0$ 5/:9$ 7;?27$ 26B$ 30=:;627$
123405"$+/0$?;6A065:;6$26B$0A065$123405$:6$!065327$K7;3:B2$@3;A:B09$5/300$
58@09$;C$C2?:7:5:09J$
P" *23=0$?;6A065:;6$26B$0F/:D:5:;6$9@2?09$L$5/0$&326=0$!;<658$!;6A065:;6$
!06503$26B$5/0$&9?0;72$#03:52=0$Q234R$
S" M0B:?250B$230629$L$5/0$60>$O1>28$!06503$26B$5/0$)6:A039:58$;C$!065327$
K7;3:B2$O3062$25$T6:=/59$Q72I2R$26B$
U" (127703$ 0A065$ 9@2?09$ >:5/$ PV.VVV$ 9G<230$ C005$ ;3$ 7099.$ 09@0?:2778$ :6$ 2302$
/;5079.$>/:?/$B;$6;5$?2503$5;$9;?:27$26B$?:A:?$0A0659"$
+/0$C:=<30$D07;>$@7;59$%;/69;6$!;69<75:6=E9$2990991065$;C$;@@;35<6:58$C;3$2$
60>$0A0659$C2?:7:58$:6$&?;00"$
$
Ocoee, Florida
Events Center Feasibility & Business Plan Analysis
Section 6 Page 1
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 6-1
Large Group Venues
Legend
100%
100%
4
Class A
1 OCCC
4* Amway Arena
1
11
90%
8
10
Area of
Opportunity
5
9
80%
80%
2
Class C
2,200,000 SF
1,700,000 SF
1,200,000 SF
700,000 SF
105,000 SF
90,000 SF
60,000 SF
45,000 SF
200,000 SF
70%
3
30,000 SF
0 SF
15,000 SF
7
70%
75,000 SF
Class B
Quality Level
6
90%
Exhibit Space Only
Ocoee, Florida
$
Section 6 Page 2
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

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C005.$>:5/$2$C;?<9$;6$7;?27$26B$30=:;627$?;6C0306?09.$532B0$0A0659.$26B$9;?:27$
C<6?5:;69"$ Y;95$ :1@;3526578.$ 6;60$ 230$ 7;?250B$ :6$ 5/0$ >095036$ @235$ ;C$ 5/0$
Y(O"$+/0$30?;1106B0B$C2?:7:58$C;3$&?;00$>:77$D0$;6$5/0$9127703$9:B0$;C$5/:9$
326=0$D<5$9/;<7B$3052:6$5/0$2D:7:58$5;$0F@26B$25$2$C<5<30$B250$29$5/0$123405$
125<309$29$2$1005:6=$B095:625:;6"$

O68$ ?;6A065:;6$ ?06503$ C2?:7:58$ >:77$ /2A0$ 5>;LB0126B$ ?;1@;60659L$
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=;;B.$ 2??099$ 5;$ 5/0$ ?;11<6:58.$ A:2$ 5/0$ D095$ 3;2B$ 605>;34$ ?;6?065325:;6$ :6$
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=;A0361065$ 5/25$ >:9/09$ 5;$ ?;65:6<0$ B0A07;@1065$ 26B$ ?30250$ 2$ 1;30$
C;3127:I0B$B;>65;>6Z12:6$953005$06A:3;61065"$$

[0=23B7099$ ;C$ 7;?25:;6.$ 268$ @;5065:27$ 9:50$ 9/;<7B$ 277;>$ C;3$ 5/0$ 0A;7<5:;6$ ;C$
60>$ /;5079$ :6$ 5/0$ C<5<30"$ O$ /;507$ ;C$ PWV$ 5;$ UVV$ 3;;19.$ @7<9$ :59$ ;>6$ 91277$
D2773;;1$ 26B$ ?;1@701065$ ;C$ 1005:6=$ 9@2?0.$ :9$ 9<==0950B$ 0:5/03$ >:5/$ 5/0$
C:395$ @/290$ ;C$ 5/0$ 0A0659$ ?06503$ ;3$ 9;;6$ 2C503$ B0A07;@1065"$ ,C$ 5/0$ !:58$ ;C$
&?;00$29901D709$5/0$726B.$5/0$/;507$?;<7B$D0$953<?5<30B$;6$2$A038$7;6=L5031$
726B$ 70290"$ +/:9$ >:77$ 1240$ 5/0$ @3;H0?5$ 9:1@703$ 5;$ D<:7B$ C;3$ 2$ B0A07;@03$ 26B$
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>;<7B$ /2A0$ <5:7:58$ C7;;3$ D;F09$ 5;$ 277;>$ 532B0$ 26B$ ?;69<103$ 9/;>9$ 26B$ D0$
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PVEFPVE$D;;5/9$C;3$2$532B0$;3$?;69<103$9/;>"$O9$B01;6953250B$:6$K:=<30$^LP.$
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D0$ ?;6501@7250B$ ;6$ 5/0$ 9:50"$ +/:9$ ?;<7B$ ;??<3$ 29$ 02378$ 29$ >:5/:6$ C:A0$ 5;$ PV$
Ocoee, FL
Section 6 Page 3
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
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9@;359$ ?;1@05:5:;69$ 26B$ 0A0659.$ 5/090$ 0A0659$ >:77$ D0?;10$ B09:3;<9$ 5;$ 5/0$
!:58"$$

+/0$ C2?:7:58$ 9/;<7B$ 279;$ /2A0$ ;<5B;;3$ C<6?5:;6$ 9@2?09.$ 9;10$ ?;A030B.$ 26B$
:6?;3@;3250$ >2503$ C025<309$ 26B$ ;5/03$ 07010659$ 5;$ @3;A:B0$ 26$ 25532?5:A0$
251;9@/030"$

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9@2?09$>:77$D0$600B0B$5;$9<@@;35$5/0$C2?:7:58"$

O$9:50$9070?5:;6$1253:F$26B$:6:5:27$?;959$095:12509$230$@3090650B$D07;>"$
GOALS FOR POTENTIAL SITES
N/06$?;69:B03:6=$@;5065:27$9:509$C;3$2$60>$0A0659$?06503.$5/030$230$2$6<1D03$;C$?:A:?$
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5;$D<:7B$46;>70B=0$>:5/$26B$?;69069<9$C;3$5/0$@3;H0?5"$$
&60$ ;C$ 5/0$ 0?;6;1:?$ @<3@;909$ 5;$ D<:7B:6=$ 26$ 0A065$ ?06503$ :9$ 5;$ 12F:1:I0$ 5/0$
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60>$ 3052:7.$ B:6:6=.$ 26B$ 0650352:61065$ ;@@;35<6:5:09$ ?30250B$ 26B$ 5/0$ !:58$ 9/;<7B$
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=;27$ 9/;<7B$ D0$ 5;$ 1240$ 5/:9$ 2302$ 2$ <6:G<0$ B095:625:;6$ 26B$ 60?099238$ @235$ ;C$ 5/0$
&?;00$26B$>095$&326=0$!;<658$0F@03:06?0$C;3$0A065$25506B009$26B$5;<3:959$27:40"$
O9$@30A:;<978$1065:;60B.$5/0$30?;1106B0B$C2?:7:58$C;3$&?;00$9/;<7B$D0$B0A07;@0B$
>:5/:6$5/0$!;11<6:58$[0B0A07;@1065$O302$26B$/2A0$25$70295$SV.VVV$9G<230$C005$;C$
?;65:=<;<9$ 0F/:D:5$ 9@2?0.$ >/:?/$ :6$ 5/0$ ?;6A065:;6$ 26B$ 0A065$ :6B<9538$ ?;69<109$ 2$
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Ocoee, FL
Section 6 Page 4
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
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D0$?;69:B030B$>/06$0A27<25:6=$@;5065:27$9:509J$

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:65;$26$2D;A0$=3;<6B$@234:6=$B0?4.$

*26B$ C;3$ ;60$ ;3$ 5>;$ /;5079$ 5;$ B0A07;@$ :6$ ?7;90$ @3;F:1:58$ ;3$ B:30?578$
2BH2?065$5;$5/0$0A0659$?06503.$

*;?25:;6$5/25$D095$@3;1;509$26B$B0A07;@9$5/0$&?;00$![O.$

c:9:D:7:58$26B$0298$2??099$C3;1$06538$@;:659$:65;$&?;00.$26B$$

+/0$2D:7:58$C;3$5/0$0A0659$?06503$5;$0F@26B$>/06$5/0$123405$>2332659"$
&6?0$5/0$!:58$;C$&?;00$:9$302B8$5;$1;A0$C;3>23B$>:5/$5/0$9:50$9070?5:;6$@3;?099$C;3$
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5;$=<:B0$5/:9$@3;?099"$+/:9$3264:6=$@3;?099$952359$>:5/$2$D3;2B$30A:0>$;C$277$;C$5/0$
@;5065:27$ 9:509$ :6$ 5/0$ 30B0A07;@1065$ 2302$ 26B$ 26278I09$ 5/01$ ;6$ C2?5;39$ 5/25$ /2A0$
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C:395$26B$D3;2B095$952=0$;C$5/0$9:50$9070?5:;6$@3;?099"$
Ocoee, FL
Section 6 Page 5
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 6-2
Ocoee Events Center
3
4
5
6
7
8
9
Site 9
2
Site 8
1
Site 7
Site Number
Site 6
Initial Evaluation of Site Alternatives
Sites
Site 5
Site 4
Site 3
Site 2
Site 1
Site Description
Future Development Opportunity
-
-
-
-
-
-
-
-
-
Adjacent to Existing Hotels
-
-
-
-
-
-
-
-
-
Limited by Site - Dimensions
-
-
-
-
-
-
-
-
-
Limited by Site - Total Area
-
-
-
-
-
-
-
-
-
To Be Determined
-
-
-
-
-
-
-
-
-
To Be Determined
-
-
-
-
-
-
-
-
-
0
0
0
0
0
0
0
0
0
Weighted Total @ 2:1
Scale Appropriate to Surroundings
-
-
-
-
-
-
-
-
-
Approach, Access and Visibility
-
-
-
-
-
-
-
-
-
Encourage Nearby Renovation
-
-
-
-
-
-
-
-
-
Environmental Remediation Potential
-
-
-
-
-
-
-
-
-
Flood Plain Implications
-
-
-
-
-
-
-
-
-
Displaces Existing Homes/Businesses
-
-
-
-
-
-
-
-
-
To Be Determined
-
-
-
-
-
-
-
-
-
To Be Determined
-
-
-
-
-
-
-
-
-
- Retail and Entertainment
-
-
-
-
-
-
-
-
-
- Downtown
-
-
-
-
-
-
-
-
-
- Interstate Highways
-
-
-
-
-
-
-
-
-
- Incompatible Uses
-
-
-
-
-
-
-
-
-
0
0
0
0
0
0
0
0
0
1
1
1
1
1
1
1
1
1
Land Use Adjacencies
Total Score
Ranking
1-Best 5-Worst
Source: C.H. Johnson Consulting
K2?5;39$ :6$ 5/0$ :6:5:27$ 9:50$ 9070?5:;6$ 1253:F$ 230$ D3;2B$ 26B$ C;?<9$ @3:123:78$ ;6$ C<5<30$
B0A07;@1065$ ;@@;35<6:5:09.$ @3;F:1:58$ 5;$ 0F:5:6=$ /;5079$ ;3$ 9:50$ 2D:7:58$ 5;$ 70A032=0$
60>$ /;5079.$ 26B$ 9:50$ 9:I0"$ +/090$ C2?5;39$ 230$ >0:=/50B$ 25$ 2$ S$ 5;$ P$ 325:;$ B<0$ 5;$ 5/0:3$
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:6?7<B0$2@@3;2?/.$2??099.$26B$A:9:D:7:58.$06A:3;6106527$C2?5;39.$26B$9<@@;35:A0$726B$
<90$2BH2?06?:09"$&<5$;C$5/:9$D3;2B$7:95$;C$9:509.$5/300$5;$C:A0$9:509$>:77$D0?;10$?7023$29$
5/0$1;95$9<:50B$7;?25:;6$C;3$5/0$60>$0A0659$?06503"$+/090$5;@$9:509$230$5/06$@3;C:70B$
:6$5/0$90?;6B$26B$1;30$B052:70B$9:50$9070?5:;6$1253:F$@:?5<30B$D07;>"$
Ocoee, FL
Section 6 Page 6
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 6-3
Comparison of Top Ranked Sites (Sample)
Priority
Site 1
Site 2
Site 3
Marketing Considerations*
Concentration and proximity of hotel properties
Critical
TBD
TBD
TBD
Hotels within shuttle distance
Important
TBD
TBD
TBD
Adjacent land use compatibility
Important
TBD
TBD
TBD
Adjacent land use compatibility/noise
Important
TBD
TBD
TBD
Minor
TBD
TBD
TBD
Proximity to retail & restaurants
Important
TBD
TBD
TBD
Proximity to entertainment
Important
TBD
TBD
TBD
Proximity to airport
Project Development Considerations*
Maximize new spending to the community
Critical
TBD
TBD
TBD
Leverages public spending on adjacent lands
Critical
TBD
TBD
TBD
Exhibit hall on one level
Important
TBD
TBD
TBD
Ability to construct meeting space
Important
TBD
TBD
TBD
Ability to construct surface parking
Important
TBD
TBD
TBD
Ability to construct structured parking
Important
TBD
TBD
TBD
TBD
Site Access*
Truck
Critical
TBD
TBD
Pedestrian
Important
TBD
TBD
TBD
Taxi, bus and auto access
Important
TBD
TBD
TBD
Minor
TBD
TBD
TBD
TBD
Overflow parking
Site Development Costs*
Site acquisition cost
Critical
TBD
TBD
Demolition & site preparation
Important
TBD
TBD
TBD
Construction complexity
Important
TBD
TBD
TBD
Critical
TBD
TBD
TBD
Important
TBD
TBD
TBD
0
0
0
Finance and Operations*
Ability to finance
Autonomy of convention center & hotel
Total (Lowest is Best)
Legend
Better than other site
1
Equal to other site
2
Worse than other site
3
*Indicates potential evaluation metrics
O9$5/0$@3;H0?5$2BA26?09$26B$5;@$9:509$230$:B065:C:0B.$5/:9$C:627$9:50$9070?5:;6$262789:9$
>:77$903A0$29$H<95:C:?25:;6$C;3$2BA26?01065$;C$90?<3:6=$;>6039/:@$;C$5/0$5;@$32640B$
9:50.$26B$>:77$@3;A:B0$B;?<106525:;6$26B$70=:5:12?8$29$5;$5/0$@3;?099$5/25$>29$<90B$
5;$:B065:C8$5/0$C:627$9:50"$$
+/0$ C;77;>:6=$ C2?:7:58$ :6C;3125:;6$ /29$ D006$ @3;A:B0B$ D8$ !;6A065:;627$ N:9B;1$
!;3@;325:;6.$ 0F@0359$ :6$ 0A065$ ?06503$ @3;=3211:6=$ 262789:9.$ 26B$ (53<45<30$
O3?/:50?59.$5/0$!:58$2@@;:650B$B09:=6$C:31.$;<57:609$5/0$30?;1106B0B$1:F$;C$0A065.$
9<@@;35.$26B$D2?4$;C$/;<90$9@2?09$C;3$5/0$30?;1106B0B$C2?:7:58"$$
Ocoee, FL
Section 6 Page 7
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 6-1
$
+/0$1<75:L@<3@;90$/277$:6$@/290$;60$:9$30?;1106B0B$5;$D0$SV.VVV$9G<230$C005.$>:5/$
@<D7:?$ 7;DD:09.$ ?;6?;<3909.$ 26B$ 30=:95325:;6$ 23029$ /2A0$ 2$ B09:=60B$ 2302$ ;C$ PX._PW$
9G<230$C005"$,6$5;B28E9$123405$C;3$9<??099C<7$0A065$C2?:7:5:09.$2$C2?:7:58$600B9$5;$/2A0$
9<@@70106527$ 1005:6=$ 3;;19$ 5;$ 9<@@;35$ 5/0$ @3:1238$ 1<75:L@<3@;90$ /277$ 26B$ :5$ :9$
30?;1106B0B$5/25$:6$5/0$C:395$@/290$5/030$D0$2$X.VVV$9G<230$C;;5$1005:6=$3;;1$5/25$
?26$D0$B:A:9:D70$:65;$9127703$9@2?09$26B$>:77$903A0$29$2$H<6:;3$D2773;;1"$
Ocoee, FL
Section 6 Page 8
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
,6$ 2BB:5:;6.$ ^.VVV$ 9G<230$ C005$ ;C$ 2BB:5:;627$ 1005:6=$ 3;;1$ 9@2?0$ 5/3;<=/;<5$ 5/0$
C2?:7:58$ :9$ 30?;1106B0B"$ +/090$ >:77$ D0$ 1005:6=$ 3;;19$ 5/25$ ?26$ 326=0$ :6$ 9:I0$ C3;1$
WVV$9G<230$C005$5;$S.VVV$9G<230$C005.$;3$1;30"$O$S.W`V$9G<230$C;;5$D;23B3;;1$:9$279;$
9<==0950B"$,6$5;527$C;3$@/290$;60.$2BB:5:;627$29901D78$9@2?0$:9$PS.WVV$9G<230$C005"$$
+/0$ &?;00$ ]A0659$ !06503$ >:77$ 30G<:30$ 2$ 6<1D03$ ;C$ 9<@@;35$ 26B$ 903A:?0$ 23029$ 5;$
9<@@;35$0A0659$25$5/0$C2?:7:58"$+/0$52D70$2D;A0$7:959$5/0$@3:1238$58@09$;C$9@2?09$26B$
5/0$299;?:250B$21;<65$;C$9G<230$C;;52=0$5/25$:9$30G<:30B"$+/0$C3;65$;C$/;<90$9<@@;35$
2302$ >:77$ <5:7:I0$ X.dÛ$ 9G<230$ C005$ ;C$ 9@2?0$ 26B$ :6?7<B09$ @<D7:?$ 30953;;19.$ 9/;>$
;3=26:I03$ ;CC:?0.$ ?:3?<725:;6$ 2302$ 26B$ 2$ D;F$ ;CC:?0"$ +/0$ D2?4$ ;C$ /;<90$ 903A:?0$ 23029$
30G<:30$5/0$723=095$21;<65$;C$9@2?0$>:5/$2$5;527$;C$`.VVV$9G<230$C005$26B$5/0$723=095$
2302$D0:6=$D2?4$;C$/;<90$903A:?0$?;33:B;39"$K;;B$903A:?0$23029$:6?7<B0$S.^VV$9G<230$
C005$;C$9@2?0$>:5/$5/0$C:6:9/:6=$4:5?/06$2??;<65:6=$C;3$S.VVV$9G<230$C005$;C$5/0$5;527"$
+/0$ 5;527$ ?;6B:5:;60B$ 26B$ 06?7;90B$ 2302$ C;3$ 5/0$ C2?:7:58$ :9$ Û.SUd$ 9G<230$ C005"$ ,5$ :9$
@3;H0?50B$ 5/25$ PX.WVVV$ 9G<230$ C005$ ;C$ 9@2?0$ :9$ 600B0B$ C;3$ 53<?4$ 321@9$ 26B$ B;?4$
2@3;6$ 5/25$ D3:6=9$ 5/0$ 5;527$ C;;5@3:65$ ;C$ 5/0$ D<:7B:6=$ 26B$ ;<5B;;3$ 9@2?09$ 5;$ ``.`VV$
9G<230$C005"$+/:9$B;09$6;5$:6?7<B0$5/0$9@2?0$5/25$>:77$D0$30G<:30B$C;3$@234:6=.$>/:?/$
128$D0$0:5/03$9<3C2?0$;3$953<?5<30B$@234:6="$O$B052:70B$?;6?0@5$@726$:9$2@@06B0B$5;$
5/:9$30@;35"$
,6$ ?;772D;325:;6$ >:5/$ !;6A065:;627$ N:9B;1$ 26B$ (53<45<30$ O3?/:50?59.$ >0$ /2A0$
B0A07;@0B$ 5/0$ C;77;>:6=$ ?;95$ 095:1250$ C;3$ 5/0$ C2?:7:58.$ 0F?7<9:A0$ ;C$ 726B$ @<3?/290$
26B$953<?5<30B$@234:6=$?;959"$$
Table 6-2
Ocoee Events Center, Ocoee, Florida
Phase 1 Facility Program and Construction Cost*
SF
Hard Costs
Front of House
Exhibition Halls
Meeting Rooms
Public Lobbies, Concourses, Registration
Support Areas
Subtotal
Cost/ SF
Total Cost
21,400
12,452
14,815
4,963
53,630
$275
$275
$275
$275
$5,885,000
3,424,300
4,074,125
1,364,825
$14,748,250
7,004
2,605
9,609
$250
$250
$1,751,000
651,250
$2,402,250
Truck Ramps and Dock Apron
14,494
$200
Total Hard Costs
77,733
Back of House
Service Areas
Food Service Areas
Subtotal
Soft Costs
Professional Fees at 15%
Furniture, Fixtures, and Equipment (FF&E) at 10%
Contingency at 10%
Total Soft Costs
Total Construction Cost*
$2,898,800
$20,049,300
$3,007,400
2,004,900
2,004,900
$7,017,200
$27,066,500
*Excluding Land Costs
Source: Conventional Wisdom, Johnson Consulting, Sturkture
$
Ocoee, FL
Section 6 Page 9
DRAFT June 2011$
C.H. JOHNSON CONSULTING, INC.
EXPERTS IN CONVENTION , SPORT AND REAL ESTATE CONSULTING
Conventional Wisdom stated that similar types of facilities have been built
nationally with a development cost of $250 to $300 per square foot. For the front of
house areas, we have made the assumption of a $275 cost per square foot and when
multiplied by the subtotal of 53,630 square feet for these spaces, it totals a cost of
$14.8 million. The back of house areas do not require as high of a finish level as the
front of house and we have assumed a per square foot cost of $250. There is a total
of 9,609 square feet of back of house space resulting in an estimated cost of $2.4
million. The truck ramps and dock area are projected to be 14,494 square feet and
have a cost of $200 per square foot, resulting in a cost of $2.9 million. Total hard
costs for the 77,700 square feet of space are estimated to be $20 million. Soft costs are
estimated to be 35 percent of total hard costs and are estimated to be $7.0 million.
When hard and soft costs are combined the total constriction cost is estimated at
$27.1 million, exclusive of land and structured parking costs. This may be decreased
if the level of finish is decreased, space allocations decreased, etc. This is an initial
cost estimate and as the project advances needs to be further defined.
To gain a better understanding of the finance requirements for the development of
an events center, land costs for one commercial acre of property in Ocoee is in the
proximity of $200,000. It has been suggested that 12 acres of land are required for
the project, which would generate a land cost of approximately $2 - $3 million.
Other factors such as utility, infrastructure, and site prep costs need to be
considered. These could fall into a range of $4 - $5 million. The bottom line for the
total cost of development could be in the $35 million range depending on site
specifics.
In addition to the profile of function, support spaces, and associated costs listed in
the above tables, Conventional Wisdom also conducted an initial analysis
examining the type and size of events that can be accommodated by the facility and
is summarized below.
Ocoee, FL
Section 6 Page 10
DRAFT June 2011
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 6-4$
$
K:=<30$ ^LX.$ 9/;>6$ 2D;A0.$ @3;C:709$ 5>;$ 0A065$ 58@09$ 26B$ /;>$ 5/08$ >;<7B$ D0$
2??;11;B250B$ :6$ 5/0$ &?;00$ ]A0659$ !06503"$ ]A065$ 58@0$ P$ :9$ 2$ ?;6A065:;6$ >:5/$ 2$
D26G<05$26B$@706238$9099:;69$26B$UWV$25506B009"$K;3$5/0$D26G<05$26B$@706238$<909$
5/030$:9$26$2302$B0126B$;C$$`.UWV$9G<230$C005$26B$X.VSW$9G<230$C005$309@0?5:A078$26B$
:6B:?2509$ 5/25$ 5/0$ C2?:7:58$ :9$ 2D70$ 5;$ 2??;11;B250$ d_"V$ @03?065$ 26B$ dd"X$ @03?065$ ;C$
B0126B$ 309@0?5:A078.$ :6B:?25:6=$ 5/25$ 5/0$ @3;@;90B$ C2?:7:5:09$ >;<7B$ D0$ 25$ 5/0$
12F:1<1$ 326=0$ ;C$ 9<@@78$ <5:7:I25:;6"$ K;3$ D3024;<5$ 9099:;69.$ 5/030$ :9$ 26$ 2302$
B0126B$;C$W.SWV$9G<230$C005$26B$26$2A2:72D70$2302$;C$^.VVV$9G<230$C005$309<75:6=$:6$
5/0$9<@@78$D0:6=$2D70$5;$2??;11;B250$5/0$B0126B$>:5/$3;;1$C;3$7:1:50B$=3;>5/"$
K;3$2$1:6:127$0F/:D:5:;6$C;3$5/:9$9210$0A065.$2302$B0126B$:9$P`.WVV$9G<230$C005$26B$
2302$ 2A2:72D70$ :9$ PS._VV$ 9G<230$ C005.$ 309<75:6=$ :6$ Ù"P$ @03?065$ ;C$ B0126B$ D0:6=$
2??;11;B250B"$
]A065$ 58@0$ S$ :9$ 2$ ?;6A065:;6$ >:5/$ D26G<05$ 26B$ @706238$ 9099:;69.$ 26B$ 6;$ 0F/:D:59$
>:5/$ ^VV$ 25506B009"$ O302$ B0126B$ C;3$ 5/0$ ?250=;3:09$ ;C$ 9@2?0$ <90$ 230$ 277$ 2D70$ 5;$ D0$
2??;11;B250B$D8$5/0$9<@@78$;C$9@2?0"$+/0$C:=<30$D07;>$@3;A:B09$2BB:5:;627$5/300$
1;30$2BB:5:;627$0A065$9?0623:;9"$
Ocoee, FL
Section 6 Page 11
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 6-5
]A065$58@0$U$:9$2$D26G<05$:6$5/0$0F/:D:5$/277$>:5/$P.VVV$25506B009"$O302$B0126B$C;3$
5/:9$0A065$:9$@3;H0?50B$5;$D0$SP.VVV$9G<230$C005$>:5/$5/0$2302$2A2:72D70$D0:6=$SV.VVV$
9G<230$ C005$ 26B$ 309<75:6=$ :6$ dW"S$ @03?065$ ;C$ B0126B$ D0:6=$ 2??;11;B250B"$ ]A065$
58@0$X$:9$2$532B09/;>$>:5/$XVV$25506B009$26B$2302$B0126B$;C$^.VVV$9G<230$C005$26B$
SV.VVV$9G<230$C005$C;3$1005:6=$3;;19$26B$5/0$0F/:D:5$/277$309@0?5:A078.$>:5/$5/0$2302$
2A2:72D70$ 2D70$ 5;$ 9<@@;35$ D;5/$ B0126B$ ?250=;3:09"$ ]A065$ 58@0$ W$ :9$ 2$ P._VVL@039;6$
29901D78$ >:5/$ 299;?:250B$ 2302$ B0126B$ ;C$ SV.`VV$ 9G<230$ C005$ 26B$ 2302$ 9<@@78$ ;C$
SV.VVV$9G<230$C005$309<75:6=$:6$d^"^$@03?065$;C$9<@@78"$+/0$2D;A0$262789:9$:6B:?2509$
5/25$ 5/0$ @3;@;90B$ @3;=321$ ;C$ 9@2?0$ :9$ 9<CC:?:065$ 5;$ 2??;11;B250$ 5/0$ 12H;3:58$ ;C$
0A065$58@09$523=050B"$
Demand Analysis
,5$ /29$ D006$ B05031:60B$ 5/25$ 5/030$ :9$ 26$ ;@@;35<6:58$ C;3$ 2$ 60>$ 0A0659$ ?06503$ 5;$ D0$
B0A07;@0B$ :6$ 5/0$ !:58$ ;C$ &?;00"$ +/:9$ :9$ D290B$ 723=078$ <@;6$ 5/0$ 30=:;627$ C2?:7:58$
262789:9$26B$5/0$:6503A:0>9$?;6B<?50B$>:5/$@;5065:27$<9039$26B$7;?27$D<9:609909$:6$
&?;00$ 26B$ 5/0$ 9<33;<6B:6=$ 2302"$ +/:9$ 9<D90?5:;6$ B09?3:D09$ 5/0$ 0F@0?50B$ 70A07$ ;C$
B0126B$C;3$26$]A0659$!06503$:6$&?;00.$>:5/$SV.VVV$9G<230$C005$;C$0F/:D:5$/277$9@2?0$
Ocoee, FL
Section 6 Page 12
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
26B$PV.VVV$9G<230$C005$;C$9<@@70106527$1005:6=$3;;1$9@2?0"$
,6$ f023$ P.$ 5/0$ C2?:7:58$ :9$ 0F@0?50B$ =0603250$ Sd$ ?;6C0306?09.$ 532B0$ 0A0659.$ ?;69<103$
9/;>9.$26B$9@;359$5;<36210659.$29$>077$29$SPX$;5/03$0A0659$a1005:6=9$26B$901:6239.$
D26G<059.$ 0650352:61065$ 0A0659.$ 26B$ ?:A:?$ 0A0659b"$ $ ,6$ f023$ W.$ 0A065$ B0126B$ :9$
@3;H0?50B$ 5;$ 952D:7:I0$ 25$ UXd$ 5;527$ 0A0659"$ +2D70$ ^LU$ 9/;>9$ 5/0$ 0A065$ B0126B$
@3;H0?5:;69"$
Table 6-3
Proposed Ocoee Events Center
Projected Event Demand
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
16
13
29
18
14
32
21
16
37
23
18
41
25
20
45
25
20
45
25
20
45
25
20
45
25
20
45
25
20
45
Other Events
Meeting and Seminars
Banquets
Entertainment Events
Other/ Civic Events
Subtotal
126
68
7
14
214
135
77
9
16
237
144
86
12
18
259
153
95
14
20
282
162
104
16
23
304
162
104
16
23
304
162
104
16
23
304
162
104
16
23
304
162
104
16
23
304
162
104
16
23
304
Total Events
243
269
296
323
349
349
349
349
349
349
Total Event Days
340
360
400
440
470
470
470
470
470
470
Events with Exhibits
Conferences/ Trade Events
Consumer Shows/ Sports Tournaments
Subtotal
$
+/090$ 0A0659$ 230$ @3;H0?50B$ 5;$ =0603250$ 2@@3;F:125078$ _P.WWV$ 25506B009$ :6$ f023$ P.$
>/:?/$=3;>9$5;$PWP.^VV$25506B009$:6$f023$W.$26B$P^^.^VV$:6$f023$PV"$+2D70$^LX$9/;>9$
5/0$@3;H0?50B$25506B26?0"$
Table 6-4
Projected Attendance
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
5,520
Consumer Shows/ Sports Tournaments 45,800
Subtotal
51,320
7,090
53,570
60,660
7,892
65,503
73,395
9,730
74,400
84,130
10,360
84,580
94,940
10,590
86,240
96,830
10,820 11,050 11,280 11,510
87,900 89,660 91,480 93,340
98,720 100,710 102,760 104,850
Other Events
Banquets
Other/ Civic Events
Subtotal
7,280
13,850
6,300
2,810
30,240
7,830
16,580
8,550
3,480
36,440
8,380
19,250
11,844
4,220
43,694
8,860
22,350
14,420
4,770
50,400
9,410
24,855
16,882
5,520
56,667
9,410
25,375
17,204
5,690
57,679
9,410
25,895
17,526
5,860
58,691
Total Events
81,560
97,100 117,089 134,530 151,607 154,509 157,411 160,413 163,475 166,577
9,410
26,415
17,848
6,030
59,703
Year 9
9,410
26,935
18,170
6,200
60,715
Year 10
9,410
27,455
18,492
6,370
61,727
$
+2D70$^LW$@3;A:B09$5/0$@3;H0?50B$2A032=0$25506B26?0$C;3$02?/$0A065.$D8$?250=;38"$
Ocoee, FL
Section 6 Page 13
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 6-5
Projected Average Attendance
Other Events
Banquets
Other/ Civic Events
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9 Year 10
300
3,600
400
3,800
400
4,000
400
4,100
400
4,200
400
4,300
400
4,400
400
4,500
500
4,600
500
4,700
60
200
900
200
61
200
1,000
200
61
200
1,000
200
62
200
1,000
200
62
200
1,000
200
63
200
1,100
300
64
300
1,100
300
64
300
1,100
300
65
300
1,100
300
66
300
1,100
300
$
+/0$ @3;H0?50B$ B0126B$ 26B$ 25506B26?0$ ;C$ 5/0$ ?;6A065:;6$ ?06503$ :9$ D290B$ <@;6$ 5/0$
625:;627$?;1@232D709$B:9?<990B$:6$90?5:;6$W$;C$5/:9$30@;35.$>:5/$2$9@0?:C:?$01@/29:9$
;6$ 5/0$ ;@0325:;627$ @3;C:70$ ;C$ 5/0$ #255:09D<3=$ *240$ +0332?0$ !;6A065:;6$ !06503$ 26B$
5/0$+/300$[:A039$!;6A065:;6$!06503.$29$>077$29$7;?27$123405$?/232?503:95:?9.$:6B<9538$
5306B9.$26B$:6503A:0>9$>:5/$2302$0A065$@7266039$26B$;5/03$@;5065:27$<9039"$$
+/0$ B0126B$ @3;H0?5:;69$ 230$ :6$ 7:60$ >:5/$ 5/0$ 9070?50B$ 625:;627$ ?;1@232D709$ 26B$
30C70?5$ &?;00E9$ ?2@2?:58$ 5;$ ;@03250$ 2$ 9<??099C<7$ 0A0659$ ?06503$ 5/25$ >:77$ @3;A:B0$
530106B;<9$0?;6;1:?$26B$C:9?27$:1@2?59$5;$5/0$7;?27$?;11<6:58$26B$2302$309:B0659.$
29$>077$29$C<35/03$5/0$!:58E9$0CC;359$5;$?30250$2$1;30$C;3127:I0B$B;>65;>6$?;30"$+/:9$
C2?:7:58$>:77$0F@03:06?0$9:=6:C:?265$B0126B$C3;1$5/0$7;?27$123405$5/25$/29$5/0$600B$
C;3$ 2$ 1<75:L@<3@;90$ 9@2?0$ 5/25$?26$903A0$29$2$A06<0$C;3$9;?:27$C<6?5:;69.$D26G<059.$
1005:6=9.$:6B;;3$9@;35:6=$0A0659.$91277$?;6?0359.$26B$532B09/;>9R$26B$5/0$600B$C;3$
2$7;?27$=25/03:6=$@72?0$C;3$=32B<25:;69.$?0301;6:09.$26B$;5/03$?:A:?$C<6?5:;69.$>/:?/$
;C506$/2A0$5;$702A0$&?;00$5;$D0$2??;11;B250B"$
Financial Projections
+/:9$ 90?5:;6$ @3090659$ ;<3$ C:626?:27$ @3;H0?5:;69$ C;3$ 5/0$ @3;@;90B$ &?;00$ ]A0659$
!06503"$ +/0$ @3;H0?5:;69$ 230$ D290B$ ;6$ 5/0$ C2?:7:58$ 30?;1106B25:;69$ 26B$ B0126B$
095:12509$ 2D;A0"$ !;1@;60659$ ;C$ 5/0$ C2?:7:58$ @3;=321$ :6?7<B0$ SV.VVV$ 9G<230$ C005$ ;C$
0F/:D:5$9@2?0.$26B$2$1:6:1<1$;C$PS.VVV$9G<230$C005$;C$9<@@70106527$1005:6=$9@2?0"$
,6$:59$;@06:6=$8023.$5/0$]A0659$!06503$:9$095:1250B$5;$/;95$SXU$0A0659.$=060325:6=$26$
095:1250B$25506B26?0$;C$;A03$_P.VVV$@0;@70"$,6$:59$952D:7:I0B$8023$;C$;@0325:;6$af023$
Wb.$5/0$C2?:7:58$:9$095:1250B$5;$/;95$UXd$0A0659.$=060325:6=$26$095:1250B$25506B26?0$;C$
PWP.^VV"$$
+2D70$ ^L^$ 9/;>9$ 506L8023$ C:626?:27$ @3;H0?5:;69$ C;3$ 5/0$ @3;@;90B$ &?;00$ ]A0659$
!06503"$+/0$@3;H0?5:;69$<90$:6C7250B$B;77239$26B$2??3<27LD290B$2??;<65:6=.$:6$>/:?/$
30A06<09$230$30?;=6:I0B$>/06$5/08$230$02360B$26B$0F@06909$230$30?;=6:I0B$>/06$
5/08$230$:6?<330B"$[0A06<09$:6?7<B0$277$:6?;10$;C$5/0$&?;00$]A0659$!06503$5/25$?26$
D0$ <90B$ C;3$ ;@0325:;69"$ O77$ 30A06<09$ 26B$ 0F@06909$ 230$ :6C7250B$ 25$ 2$ S"W$ @03?065$
266<27$ 3250.$ <67099$ ;5/03>:90$ 9@0?:C:0B"$ $ ,5$ :9$ 279;$ :1@;35265$ 5;$ 6;50$ 5/25$
#255:09D<3=E9$ B0C:?:5$ :9$ 9<D9:B0B$ D8$ 9@0?:27$ 52F09$ 26B$ ;5/03$ 30A06<0$ 9;<3?09$ 5/25$
277;>$:5$5;$;@03250$>:5/$@;9:5:A0$?29/$C7;>$;6$26$266<27$D29:9"$
Ocoee, FL
Section 6 Page 14
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 6-6
Projected Operating Proforma (in $000's, Inflated)
Year 1
Revenues
Space Rental
Equipment Rental/Services
Event Services
Food and Beverage Revenues (Net)
Advertising Revenues
Parking
Other
8
Total Revenues
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9 Year 10
$281
140
112
277
30
36
71
$946
$329
161
131
283
30
42
79
$1,057
$378
183
151
291
31
52
88
$1,173
$433
206
173
298
32
60
97
$1,299
$484
229
193
305
33
69
106
$1,419
$496
235
198
313
34
70
109
$1,455
$508
241
203
321
35
72
112
$1,491
$521
247
208
329
35
74
115
$1,529
$534
253
213
337
36
76
118
$1,567
$547
259
219
345
37
78
120
$1,606
Direct Expenses
Contract Services
Utilities
Building Maintenance and Repair
Supplies
Insurance
Other Direct Expenses
Subtotal
$33
165
18
7
49
14
$285
$39
197
21
8
60
17
$342
$46
231
25
9
74
20
$405
$54
269
29
11
87
24
$473
$61
303
32
12
100
27
$535
$62
310
33
12
105
28
$550
$64
318
34
13
110
28
$566
$65
326
35
13
114
29
$583
$67
334
36
13
120
30
$600
$69
343
37
14
125
31
$617
Indirect Expenses
Wages and Salaries
Employee Benefits
Advertising and Promotion
Management Fee
Other Expenses
Subtotal
$125
399
120
100
150
47
$941
$128
409
123
103
154
48
$964
$131
449
135
105
158
51
$1,029
$135
460
138
108
162
53
$1,055
$138
472
142
110
166
54
$1,082
$141
484
145
113
170
55
$1,108
$145
496
149
116
174
57
$1,137
$149
508
152
119
178
58
$1,165
$152
521
156
122
183
60
$1,194
$156
534
160
125
187
61
$1,223
$1,225
$1,307
$1,434
$1,528
$1,617
$1,659
$1,703
$1,747
$1,793
$1,841
1
2
3
4
5
6
7
Expenses
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Total Expenses
24 Net Operating Income (Deficit)
Reserve for Replacement (RFR)
($279)
$200
($250)
$205
($261)
$210
($228)
$215
($197)
$221
($204)
$226
($212)
$232
($219)
$238
($227)
$244
($235)
$250
26 NOI After Reserve for Replacement
($479)
($455)
($471)
($444)
($418)
($430)
($444)
($456)
($470)
($484)
25
$
Ocoee, FL
Section 6 Page 15
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
O9$ 9/;>6$ :6$ 5/0$ 52D70.$ :6$ :59$ C:395$ 8023.$ 5/0$ @3;@;90B$ &?;00$ ]A0659$ !06503$ :9$
@3;H0?50B$ 5;$ =0603250$ edX^.VVV$ ;C$ 30A06<09$ 26B$ :6?<3$ eP"SU$ 1:77:;6$ ;C$ 0F@06909$
a0F?7<B:6=$ 30903A0$ C;3$ 30@72?01065b.$ 309<75:6=$ :6$ 26$ ;@0325:6=$ 7;99$ ;C$ eS`d.VVV"$
N/06$ :6?7<B:6=$ 2$ eSVV.VVV$ 30903A0$ C;3$ 30@72?01065$ '&,$ :6?302909$ 5;$ 2$ B0C:?:5$ ;C$
eX`d.VVV"$ ,6$ :59$ 952D:7:I0B$ 8023$ ;C$ ;@0325:;6$ af023$ Wb.$ ;@0325:6=$ 30A06<09$ 230$
@3;H0?50B$ 5;$ 21;<65$ 5;$ eP"X$ 1:77:;6.$ ;@0325:6=$ 0F@06909$ eP"^$ 1:77:;6$ a0F?7<B:6=$
30903A0$C;3$30@72?01065b.$309<75:6=$:6$26$;@0325:6=$7;99$;C$eSVV.VVV"$N/06$2$eSSP.VVV$
30903A0$C;3$30@72?01065$:9$:6?7<B0B$5/0$B0C:?:5$:6?302909$5;$eXP_.VVV"$$';5$:6?7<B0B$
:6$5/0$2D;A0$@3;$C;312$230$;5/03$30A06<0$=060325:6=$;@@;35<6:5:09$9<?/$29$621:6=$
3:=/59$ 26B$ 2BA035:9:6=$ B0279$ 5/25$ ?;<7B$ 605$ 5/0$ C2?:7:58$ 26$ 2BB:5:;627$ eWV.VVV$ 5;$
e`W.VVV$ @03$ 8023$ 26B$ :1@3;A0$ 5/0$ 605$ ;@0325:6=$ :6?;10$ @:?5<30"$ OBB:5:;62778.$ :C$ 2$
/;507$:9$B0A07;@0B$:6$@3;F:1:58$5;$5/0$C2?:7:58$26B$5/030$:9$26$;@0325:6=$30725:;69/:@$
D05>006$ D;5/$ C2?:7:5:09$ 5/:9$ ?;<7B$ :1@3;A0$ 30A06<0$ =060325:;6$ 26B$ ?30250$ 0F@0690$
0CC:?:06?:09$ C;3$ D;5/$ C2?:7:5:09$ :6$ 5/0$ 326=0$ ;C$ ePVV.VVV$ :6$ 2BB:5:;627$ 30A06<09$ 26B$
0F@0690$92A:6=9"$$
+/0$ 299<1@5:;69$ 26B$ 105/;B;7;=8$ <90B$ 5;$ 095:1250$ 5/0$ C:626?:27$ @03C;3126?0$ ;C$
5/0$ C2?:7:58$ 230$ B09?3:D0B$ :6$ 5/0$ C;77;>:6=$ 9<D90?5:;69"$ $ ,5$ :9$ 279;$ 299<10B$ 5/25$ 5/0$
095:12509$ 2D;A0$ >;<7B$ 06?;1@299$ 5/0$ ;@0325:6=$ 953<?5<30$ ;C$ 5/0$ ?<33065$
21@/:5/02530$26B$?;3603$5/02530"$
Assumptions for Revenue Line Items
+/0$ C;77;>:6=$ 52D709$ 9/;>$ 5/0$ 299<1@5:;69$ <90B$ 5;$ B0A07;@$ 30A06<0$ @3;H0?5:;69"$
K<5<30$8023$@3;H0?5:;69$299<10$266<27$:6C725:;6$3250$;C$S"W$@03?065.$<67099$;5/03>:90$
9@0?:C:0B"$ +2D70$ ^L`$ 9<1123:I09$ 5/0$ 299<1@5:;69$ <90B$ C;3$ 5/0$ @3;H0?5:;69$;C$(@2?0$
[06527.$]G<:@1065$[06527.$26B$]A065$(03A:?09"$
Table 6-7
Rental Revenue Assumptions
Unit
Rate
Space Rental Rate
Banquets
Sports Events
Other/ Civic Events
per 1,000 GSFD
per 1,000 GSFD
per 1,000 GSFD
per 1,000 GSFD
per event
per event
per 1,000 GSFD
$75
$65
$45
$30
$1,500
$3,500
$50
Equipment Rental Rate
per 1,000 GSFD
$27.50
Event Services
Ocoee, Florida
% of rental revenue
40%
$
Section 6 Page 16
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

!"#$%& '%()#*$ g$ :6?7<B09$ 5/0$ 501@;3238$ 306527$ ;C$ 0F/:D:5:;6$ 9@2?0$ 26B$
1005:6=$ 3;;19$ C;3$ 0A0659"$ O99<1@5:;69$ ;C$ 306527$ 30A06<0$ 230$ D290B$;6$5/0$
095:1250B$70A07$;C$<90.$>:5/$306527$32509$1029<30B$@03$=3;99$9G<230$C;;5$B28$
a-(KMb$;3$@03$0A065"$$-3;99$9G<230$C;;5$B289$230$5/0$6<1D03$;C$9G<230$C005$
;C$ ;??<@:0B$ 9@2?0$ 1<75:@7:0B$ D8$ 5/0$ 5;527$ 6<1D03$ ;C$ 0A065$ B289.$ :6?7<B:6=$
2?5<27$ 9/;>$ B289$ 26B$ 1;A0$ :6Z;<5$ B289"$ O5$ 5/0$ @3;@;90B$ &?;00$ ]A0659$
!06503.$ 9@2?0$ 306527$ 230$ 299<10B$ 25$ e`W$ @03$ P.VVV$ ;C$ 0A065$ -(KM$ C;3$
?;6C0306?09Z$ 532B0$ 9/;>9R$ ?;69<103$ 9/;>9Z$ 9@;359$ 5;<36210659$ 230$
299<10B$ 25$ e^W$ @03$ PVVV$ ;C$ 0A065$ -(KMR$ 1005:6=9$ 26B$ 901:6239$ 230$
@3;H0?50B$5;$D0$eXW$@03$P.VVV$-(KMR$\26G<059$230$299<10B$5;$?/23=0$eUV$@03$
P.VVV$ -(KMR$ 26B$ ;5/03$ ?:A:?$ 0A0659$ eWV$ @03$ P.VVV$ ;C$ 0A065$ -(KM"$ (@;359$
0A0659$26B$0650352:61065$0A0659$230$299<10B$5;$/2A0$2$306527$3250$;C$eP.WVV$
@03$0A065$26B$eU.WVV$@03$0A065$309@0?5:A078"$

+,-."/%()&'%()#*&L$:6?7<B09$5/0$306527$;C$C<36:5<30.$2<B:;ZA:9<27.$26B$;5/03$
0G<:@1065"$ (:1:723$ 5;$ 5/0$ (@2?0$ [06527$ 30A06<09.$ ]G<:@1065$ [06527$
30A06<09$ 230$ 279;$ D290B$ ;6$ 5/0$ 095:1250B$ 70A07$ ;C$ ?<33065$ <90.$ >:5/$ 32509$
1029<30B$:6$=3;99$9G<230$C;;5$B289$a-(KMb"$$K;3$5/0$@3;@;90B$&?;00$]A0659$
!06503.$ 5/0$ ]G<:@1065$ [06527$ 3250$ :9$ 299<10B$ 25$ eS`"WV$ @03$ P.VVV$ ;C$ 0A065$
-(KM"$

+0%()&!%10.$%2$L$:6?7<B0$30A06<0$C3;1$903A:?09$26B$30:1D<39010659$C;3$72D;3$
@3;A:B0B$5;$0F/:D:5;39.$?;6?035$@3;1;5039.$26B$;5/03$C2?:7:58$<9039"$K2?:7:5:09$
?/23=0$ :59$ <9039$ C;3$ 2$ 326=0$ ;C$ 903A:?09.$ :6?7<B:6=$ 070?53:?27.$ ?7026:6=.$
5070@/;60.$ ,6503605.$ B0?;325:6=.$ 2<B:;LA:9<27.$ 26B$ 90?<3:58$ 903A:?09"$ +/0$
C2?:7:58$ >:77$ 30?0:A0$ 30A06<0$ C3;1$ 5/0$ @3;A:9:;6$ ;C$ 5/090$ 903A:?09.$ 0:5/03$
5/3;<=/$ B:30?5$ ?/23=09$ C;3$ 903A:?09$ @3;A:B0B$ D8$ C2?:7:58$ 952CC.$ ;3$ 5/3;<=/$
9/230B$30A06<09$C3;1$903A:?09$@3;A:B0B$D8$5/:3BL@2358$A06B;39"$+/0$?;959$;C$
501@;3238$72D;3$C;3$952=0/26B9.$@;7:?0.$<9/039$26B$@23210B:?9.$26B$;5/039.$
230$ 279;$ 30?;A030B$ C3;1$ C2?:7:58$ 5062659"$ +/0$ @3;H0?5:;6$ 299<109$ 5/25$ 0A065$
903A:?09$ 26B$ ?;95$ 30?;A038$ 30A06<0$ 21;<659$ 5;$ XV$ @03?065$ ;C$ 9@2?0$ 306527$
30A06<0"$$

3445&#(5&6%0%1#7%&'%0%(-%2&L$230$D290B$;6$0A065$25506B26?0.$26B$30C70?5$5/0$
605$30A06<09$5/25$5/0$@3;@;90B$&?;00$]A0659$!06503$>:77$30?0:A0$5/3;<=/$:59$
0A0659$:6$?;6?099:;69.$?25030B$10279.$26B$;5/03$903A:?09$9<?/$29$?;CC00$D3024$
903A:?09$C;3$1005:6=9"$+/0$@3;H0?5:;69$230$D290B$;6$=3;99$C;;B$26B$D0A032=0$
92709$ @03$ 25506B00.$ B03:A0B$ C3;1$ 0F@03:06?0$ :6$ ?;1@232D70$ C2?:7:5:09"$ O9$
9/;>6$;6$+2D70$^L_$D07;>.$5/0$@3;H0?5:;69$299<10$2$B2:78$@03$?2@$30A06<09$
;C$ ed"VV$ C;3$ ?;6A065:;69$ 26B$ 532B0$ 9/;>9.$ eS"VV$ C;3$ ?;69<103$ 9/;>9$ 26B$
9@;359$5;<36210659.$eSS"WV$C;3$1005:6=9.$901:6239.$eSW"VV$C;3$D26G<059.$eU"VV$
C;3$ 9@;359$ 0A0659.$ eU"VV$ C;3$ 0650352:61065$ 0A0659.$ 26B$eP"WV$C;3$;5/03Z$?:A:?$
0A0659"$$$
Ocoee, Florida
Section 6 Page 17
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 6-8
Food and Beverage Revenue Assumptions
F&B Revenue (Gross)
Banquets
Sports Events
Other/ Civic Events
Unit
Rate
per attendee
per attendee
per attendee
per attendee
per attendee
per attendee
per attendee
$9.00
$2.00
$22.50
$25.00
$3.00
$3.00
$1.50
$

850%1).2.(7& g$ ,5$ :9$ 299<10B$ 5/25$ 5/0$ @3;@;90B$ C2?:7:58$ >:77$ :6?7<B0$
;@@;35<6:5:09$C;3$9:=62=0$:6$90A0327$953250=:?$7;?25:;69$:6$5/0$0F/:D:5:;6$/277.$
?;6?;<3909.$ 26B$ ;5/03$ 23029.$ >/:?/$ >;<7B$ 277;>$ 5/0$ C2?:7:58$ 5;$ =0603250$
2BA035:9:6=$ 30A06<0"$ +8@:?2778.$ 2BA035:9:6=$ 30A06<09$ 230$ 9@7:5$ D05>006$ 2$
C2?:7:58$;>603$26B$2$@3:A250$1262=03$;3$2$123405:6=$C:31$5/25$2?5<2778$90779$
5/0$ 9@2?09"$ +/0$ @3;H0?5:;69$ 299<10$ 5/25$ _W$ @03?065$ ;C$ 2BA035:9:6=$ 30A06<09$
230$3052:60B$D8$5/0$C2?:7:58.$605$;C$2$PW$@03?065$?;11:99:;6"$+/0$5;527$A27<0$;C$
2BA035:9:6=$:6A065;38$:6$5/0$]A0659$!06503$:9$@3;H0?50B$5;$D0$eWV.VVV.$26B$;C$
5/:9$21;<65.$`V$:9$299<10B$5;$D0$9;7B$02?/$8023"$

9#1:.(7&g$K;3$5/0$@3;@;90B$&?;00$]A0659$!06503.$@234:6=$30A06<09$299<10$
9<3C2?0$ @234:6=$ C;3$ `WV$ ?239$ 5/25$ :9$ C<778$ ;??<@:0B$ 26B$ ?/23=0B$ C;3$ eU"VV$
B<3:6=$5:?4050B$0A0659$:6$f023$P"$

;)<%1& g$ 230$ ?27?<7250B$ 29$ `"W$ @03?065$ ;C$ 5;527$ 30A06<09"$ &5/03$ [0A06<09$ 230$
1:9?077260;<9$:5019$5/25$230$6;5$?;69:B030B$:6$5/0$@30A:;<9$?250=;3:09.$9<?/$
29$:6503095.$A06B:6=$12?/:60$:6?;10.$26B$;5/03$1:9?077260;<9$21;<659"$$
Assumptions for Expense Line Items
+/0$C;77;>:6=$52D709$26B$D<7705$@;:659$9<1123:I0$5/0$299<1@5:;69$<90B$5;$B0A07;@$
0F@0690$ @3;H0?5:;69"$ K<5<30$ 8023$ @3;H0?5:;69$ 299<10$ 266<27$ :6C725:;6$ 3250$ ;C$ S"W$
@03?065.$<67099$;5/03>:90$9@0?:C:0B"$
Direct Expenses
M:30?5$ 0F@06909$ 230$ 5/;90$ 5/25$ C7<?5<250$ D290B$ ;6$ 5/0$ <92=0$ ;C$ 5/0$ ]A0659$ !06503"$
+/090$ 0F@06909$ 230$ ?;6532?5$ 903A:?09R$ <5:7:5:09R$ D<:7B:6=$ 12:650626?0$ 26B$ 30@2:3R$
Ocoee, Florida
Section 6 Page 18
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
9<@@7:09R$ :69<326?0R$ 26B$ ;5/03$ B:30?5$ 0F@06909"$ +2D70$ ^Ld$ 9/;>9$ 2$ 9<11238$ ;C$ 5/0$
299<1@5:;69$<5:7:I0B$C;3$@3;H0?5:;69$;C$B:30?5$;@0325:6=$0F@06909"$$
Table 6-9
Expense Assumptions
Line Item
Direct Expenses
Contract Services
Utilities
Building Maintenance and Repair
Supplies
Insurance
Other Direct Expenses
Units
per 1,000 ex-hall GSFD
per attendee
% of direct expenses
Base
$15.00
$75.00
$8.00
$3.00
$0.60
5%
$

=4()1#$)& !%10.$%2$ g$ B0@06B$ ;6$ 5/0$ 70A07$ ;C$ C2?:7:58$ <5:7:I25:;6$ 26B$ 230$
?27?<7250B$D290B$;6$5/0$6<1D03$;C$30650B$9G<230$C;;5$B289$:6$5/0$0F/:D:5:;6$
/277"$!;6532?5$903A:?09$:6?7<B0$?7026:6=.$90?<3:58.$26B$070?53:?27$903A:?09.$26B$
230$@3;H0?50B$25$ePW$@03$P.VVV$;C$0F/:D:5$/277$-(KM"$

>).*.).%2& ?! 30C70?5$ 5/0$ C2?:7:58E9$ <5:7:58$ ?;95$ 26B$ 230$ D290B$ ;6$ 5/0$ A;7<10$ ;C$
2?5:A:58$ :6$ 5/0$ ]A0659$ !06503"$ +/0$ @3;H0?5:;69$ 299<10$ 2$ 3250$ ;C$ e`W"VV$ @03$
P.VVV$;C$0F/:D:5$/277$-(KM"$$

6-.*5.(7& @#.()%(#($%& #(5& '%"#.1& g$ 30C70?59$ <69?/0B<70B$ 12:650626?0$
299;?:250B$>:5/$@235:?<723$0A0659$;??<33:6=$:6$5/0$0F/:D:5$/277"$!;690G<06578.$
5/0$@3;H0?50B$21;<659$230$?27?<7250B$D290B$;6$5/0$9G<230$C;;5$B289$;C$C2?:7:58$
<90$C;3$0F/:D:5$/277$0A0659.$25$e_$@03$P.VVV$;C$0F/:D:5$/277$-(KM"$

!-""*.%2& g$ 0F@0690$ :9$ 095:1250B$ D290B$ ;6$ 5/0$ A;7<10$ ;C$ 2?5:A:58$ :6$ 5/0$
0F/:D:5:;6$ /277"$ (<@@7:09$ 0F@0690$ :9$ @3;H0?50B$ 25$ eU$ @03$ P.VVV$ ;C$ 0F/:D:5$ /277$
-(KM"$

A(2-1#($%& g$ 5/:9$ @3;H0?50B$ 0F@0690$ :9$ D290B$ ;6$ 5/0$ @301:<19$ @2:B$ D8$
C2?:7:5:09$ 5/25$ 230$ 9:1:723$ 5;$ 5/0$ @3;@;90B$ &?;00$ ]A0659$ !06503.$ 25$ eV"^V$ @03$
25506B00"&

;)<%1& +B"%(2%2$ L$ 0F@06909$ ?250=;3:I0B$ 29$ h;5/03i$ :6?7<B0$ 1:9?077260;<9$
0F@06909.$ B<09$ 26B$ 9<D9?3:@5:;69.$ 26B$ 53269@;3525:;6"$ +/090$ 0F@06909$ 230$
095:1250B$29$W$@03?065$;C$5;527$B:30?5$0F@06909"$
Ocoee, Florida
Section 6 Page 19
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Indirect Expenses
,6B:30?5$ 0F@06909$ 230$ 5/;90$ 5/25$ B;$ 6;5$ A238$ D290B$ ;6$ 5/0$ 70A07$ ;C$ 0A0659$ ;3$
25506B26?0$;C$5/0$C2?:7:58"$+/090$0F@06909$230$=060327$26B$2B1:6:95325:A0R$>2=09$26B$
92723:09R$01@7;800$D060C:59R$2BA035:9:6=$26B$@3;1;5:;6R$1262=01065$C009R$26B$;5/03$
<6277;?250B$0F@06909"$+2D70$^LPV$9/;>9$5/0$299<1@5:;69$C;3$9<?/$0F@06909"$
Table 6-10
Expense Assumptions
Line Item
Indirect Expenses
Wages and Salaries
Employee Benefits
Advertising and Promotion
Management Fee
Other Expenses
Units
Base
per year
10 FTE staff
% of Salaries
per year
per year
% of total
$125,000
$399,000
30%
$100,000
$150,000
5%
per year
$200,000
Reserve for Replacement (RFR)

C%(%1#*&#(5&85/.(.2)1#).0%$g$0F@06909$230$307250B$5;$0F@06B:5<309$C;3$952CC$
532:6:6=.$532A07.$30=:95325:;69$26B$101D039/:@9.$@3:65:6=.$@;952=0.$26B$;5/03$
0F@06909"$ \290B$ ;6$ 5/0$ 0F@03:06?0$ ;C$ 9:1:723$ C2?:7:5:09.$ =060327$ 26B$
2B1:6:95325:A0$0F@0690$:9$@3;H0?50B$5;$D0$ePSW.VVV$:6$f023$P"$+/:9$21;<65$:9$
5/06$:6C7250B$5/3;<=/;<5$5/0$?;<390$;C$5/0$@3;H0?5:;69"$

D#7%2&#(5&!#*#1.%2!L$+2D70$^LPP$9<1123:I09$5/0$299<1@5:;69$30725:6=$5;$5/0$
C2?:7:58E9$952CC:6="$
Table 6-11
Base Salary Expenses for Ocoee Events Center
Number of Staff
Members
Year 1
Manager
Assistant Manager/Sales Manager
Event Manager
Operations Manager
Engineer
Labor Pool
Clerical and Receptionist
Ocoee, Florida
1
1
1
1
0
4
2
10
Year 5
1
1
1
1
0
5
2
11
Salary
per Staff
Member
$85,000
50,000
50,000
50,000
40,000
28,500
25,000
$
Section 6 Page 20
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
+/0$ @3;H0?5:;69$ 299<10$ 5/25$ 2$ 952CC$ ;C$ PV$ C<77L5:10$ 0G<:A27065$ 01@7;8009$
>;<7B$D0$/:30B$5;$>;34$25$5/0$C2?:7:58$:6$:59$;@06:6=$8023.$29$9/;>6$:6$+2D70$
^LPP.$ 26B$ 5/:9$ 6<1D03$ :9$ 0F@0?50B$ 5;$ :6?30290$ 5;$ PP$ :6$ f023$ W"$ )75:125078.$
5/090$ 01@7;8009$ 128$ D0?;10$ 01@7;8009$ ;C$ 5/0$ 9070?50B$ 1262=01065$
?;1@268"$ \290$ f023$ P$ 92723:09$ 230$ 095:1250B$ 5;$ 326=0$ C3;1$ eSW.VVV$ C;3$
?703:?27$ @;9:5:;69$ 5;$ e_W.VVV$ C;3$ 5/0$ Y262=03$ @;9:5:;6"$ f023$ P$ 92723:09$ 230$
0F@0?50B$5;$21;<65$5;$eUdd.VVV"$

+/"*4E%%& 6%(%F.)2$ g$ 230$ 095:1250B$ 29$ 2$ @03?065$ ;C$ N2=09$ 26B$ (2723:09$
0F@0690"$ ]1@7;800$ D060C:59$ :6?7<B0$ >;34039E$ ?;1@06925:;6.$ 52F09.$ /0275/$
26B$ 7:C0$ :69<326?0.$ A2?25:;6.$ 26B$ @069:;6$ D060C:59"$ \060C:59$ 230$ 299<10B$ 5;$
D0$UV$@03?065$;C$>2=09$26B$92723:09$0F@0690$02?/$8023"$$

850%1).2.(7&#(5&914/4).4($g$30C70?59$5/0$0F@0690$:6?<330B$D8$5/0$C2?:7:58$C;3$
123405:6=$2?5:A:5:09$9<?/$29$5/0$@<3?/290$;C$10B:2$9@2?0$26B$@3;B<?5:;6$;C$
123405:6=$ 12503:279$ 26B$ D3;?/<309"$ Y<?/$ ;C$ 5/0$ 0F@0690$ 307250B$ 5;$ 5/0$
@3;B<?5:;6$26B$@3:65:6=$;C$12503:279$>:77$D0$@235$;C$5/0$C2?:7:58E9$@30L;@06:6=$
D<B=05.$ >/:?/$ :9$ 6;5$ @3;H0?50B$ :6$ 5/:9$ 30@;35"$ +/0$ C2?:7:58E9$ 266<27$
OBA035:9:6=$26B$Q3;1;5:;6$0F@0690$:9$@3;H0?50B$25$ePVV.VVV$@03$8023"$$

@#(#7%/%()& 3%%$ g$ ,5$ :9$ 299<10B$ 5/25$ 2$ @3:A250$ 1262=01065$ C:31$ >:77$ D0$
?;6532?50B$ 5;$ ;@03250$ 5/0$ @3;@;90B$ &?;00$ ]A0659$ !06503"$ +/0$ 2?5<27$
1262=01065$ C00$ @2:B$ D8$ 5/0$ C2?:7:58$ ?;<7B$ D0$ ?27?<7250B$ :6$ 2$ 6<1D03$ ;C$
B:CC03065$ >289.$ :6?7<B:6=$ :6?065:A09$ D290B$ ;6$ 5/0$ C2?:7:58E9$ ;@0325:6=$ 26B$
C:626?:27$ @03C;3126?0"$ \290B$ ;6$ 0F@03:06?0$ :6$ ?;1@232D70$ C2?:7:5:09.$
Y262=01065$K00$:9$095:1250B$25$ePWV.VVV$266<2778"$$

;)<%1& +B"%(2%2& g$ 230$ 91277$ 0F@06909$ 5/25$ 230$ 6;5$ ?;69:B030B$ =060327$ 26B$
2B1:6:95325:A0.$ 9<?/$ 29$ <6:C;319.$ 5;;79$ 26B$ 0G<:@1065.$ C;;B.$ 26B$ =29;7:60"$
&5/03$0F@06909$230$@3;H0?50B$25$W$@03?065$;C$+;527$,6B:30?5$]F@06909"$

'%2%10%& F41& '%"*#$%/%()& G$ -06032778.$ 2$ C2?:7:58$ >:77$ 1240$ 266<27$
?;653:D<5:;69$ 5;$ 2$ 30903A0$ C;3$ 30@72?01065$ 2??;<65.$ >/:?/$ >;<7B$ C<6B$
?2@:527$ @3;H0?59$ 9<?/$ 29$ 3;;C$ 30@72?01065$ ;3$ 60>$ ?23@05:6="$ +/:9$ 21;<65$
?;<7B$ D0$ 2$ ?;695265$ 21;<65$ 02?/$ 8023.$ :6?3029:6=$ 29$ 2$ C2?:7:58$ 2=09.$ ;3$
?27?<7250B$ 29$ 2$ @03?065$ ;C$ C2?:7:58$ 30A06<09"$ OBB:5:;62778.$ C;3$ C:626?:6=$
@<3@;909.$@;5065:27$:6A095;39$>;<7B$58@:?2778$@30C03$5/25$C<6B9$230$905$29:B0$
26B$ 2A2:72D70$ C;3$ <90$ D8$ 5/0$ C2?:7:58$ :6$ ;3B03$ 5;$ 069<30$ 5/25$ 268$ ?2@:527$
@3;H0?59$ >;<7B$ D0$ 9<CC:?:06578$ C<6B0B"$ +/0$ @3;H0?5:;69$ C;3$ 5/0$ @3;@;90B$
&?;00$ ]A0659$ !06503$ 299<10$ 26$ 266<27$ 30903A0$ C;3$ 30@72?01065$ 21;<65$ ;C$
eSVV.VVV.$2BH<950B$C;3$:6C725:;6"$
Ocoee, Florida
Section 6 Page 21
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Operating Models for Public Assembly Facilities
+/030$ 230$ 2$ A23:058$ ;C$ ;>6039/:@$ 26B$ ;@0325:6=$ 1;B079$ C;3$ ?;6A065:;6$ ?065039"$
+8@:?2778.$5/0$953<?5<30$2B;@50B$C7;>9$B:30?578$C3;1$5/0$C:626?:6=$953250=8$a@<D7:?.$
@3:A250.$ ;3$ 2$ Q<D7:?ZQ3:A250$ Q2356039/:@b$ <90B$ 5;$ B0A07;@$ 5/0$ C2?:7:58.$ 26B$ :6$
30C70?5:;6$ ;C$ 5/0$ 265:?:@250B$ 953250=8$ C;3$ 9<952:6:6=$ 7;6=L5031$ ;@0325:;69.$ C<5<30$
?2@:527$ :1@3;A010659$ 26B$ 0F@269:;6"$ N/:70$ 5/030$ 230$ 2$ 6<1D03$ ;C$ @3:A250$
?;6A065:;6$ ?065039$ :6$ ;@0325:;6$ 23;<6B$ 5/0$ ?;<6538$ a0:5/03$ A038$ ?/02@.$ ;3$ =21:6=$
C<6B0B$ ;3$ 29$ @235$ ;C$ 723=0$ /;5079$ 5/25$ 30?0:A0B$ 723=0$ :6?065:A09.$ C2?:7:58$ ;>6039/:@$
>:5/:6$ 5/0$ :6B<9538$ :9$ B;1:6250B$ D8$ 5/0$ @<D7:?$ 90?5;3$ a;C506$ 5/3;<=/$ 2$ 9@0?:27$
2<5/;3:58b"$O1;6=$5/0$@3:6?:@27$3029;69$C;3$5/:9$:9$5/0$C2?5$5/25$?;6A065:;6$?065039$
C30G<06578$ /2A0$ 7:1:50B$ ?29/$ C7;>9$ 26B$ ;@03250$ 25$ 2$ B0C:?:5"$ O6;5/03$ 3029;6$ :9$ 5/0$
D060C:59$B03:A0$5;$26$2302$1<?/$=302503$5/26$5/0$06A07;@0$;C$5/0$?;6A065:;6$?06503$
:5907C$26B$5/0$;678$065:58$5/25$?2@5<309$5/0$12?3;$70A07$D060C:5$:9$5/0$@<D7:?$90?5;3"$$
N/:70$ 5/0$ @0?<7:23:5:09$ ;C$ 2$ 7;?27$ 123405$ ;C506$ 702B$ 5;$ :6?:B06527$ A23:25:;69$ :6$
;@0325:;69.$ 5/030$ 230$ C;<3$ @30B;1:6265$ 1;B079$ 5/25$ 0F:95$ C;3$ 5/0$ ;@0325:;6$ ;C$
?;6A065:;6$?065039J$

Q<D7:?$;>6039/:@Z1<6:?:@27$;@0325:;6.$

Q<D7:?$;>6039/:@Z5/:3B$@2358$6;5LC;3L@3;C:5$;@0325:;6.$

Q<D7:?ZO<5/;3:58$;>6039/:@$>:5/$907C$;@0325:;6.$26B$

Q<D7:?ZO<5/;3:58$;>6039/:@$>:5/$@3:A250$;@0325:;6"$$$$$
+/0$623325:A0$D07;>$B09?3:D09$5/090$B:CC03065$;@5:;69$26B$:77<9532509$5/0$2BA2652=09$
26B$B:92BA2652=09$>:5/$02?/$58@0"$$
Public Ownership/Municipal Operation
K:=<30$ ^L^$ 9<1123:I09$ 5/0$ ;@0325:6=$ 1;B07$ C;3$ 2$ @<D7:?78$ ;>60B$ 26B$ ;@03250B$
?;6A065:;6$?06503"$
Ocoee, Florida
Section 6 Page 22
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 6-6
Public Ownership
Municipal Operation
City
City
Facility
Facility
$
$+/0$408$07010659$5;$5/:9$58@0$;C$;@0325:;6$1;B07$:6?7<B0J$

+/0$@<D7:?$29901D78$C2?:7:58$;3$C2?:7:5:09$a?;6A065:;6$?06503.$23062.$05"$27"b$230$
;>60B$D8$5/0$1<6:?:@27:58.$?;<658.$;3$95250"$

Q039;6607$230$@<D7:?$01@7;8009$26B$30?0:A0$@<D7:?$01@7;800$D060C:59"$

O66<27$ ;@0325:;69$ 230$ 9<DH0?5$ 5;$ 266<27$ 2@@3;@3:25:;69$ 26B$ @<D7:?$
D<B=05:6=.$;3$D060C:5$C3;1$2$B0B:?250B$30A06<0$953021"$

+/0$0A065$?06503$128$277;>$B:9?;<659$C;3$?:A:?$;3$?;11<6:58$<9039"$
O1;6=$5/0$2BA2652=09$;C$5/:9$1;B07$230$5/0$C;77;>:6=J$

c038$9532:=/5C;3>23B$;@0325:;6"$

OD:7:58$5;$2BB$;3$:650=3250$2BB:5:;627$299059$aD<:7B:6=9b"$$

\<B=05$26B$;5/03$:5019$58@:?2778$/26B70B$0G<:52D78$26B$@<D7:?78"$

!702378$:B065:C:0B$29$2$?:A:?$309;<3?0"$
O1;6=$5/0$B:92BA2652=09$;C$5/:9$1;B07$230$5/0$C;77;>:6=J$

,6?7<9:;6$:6$@<D7:?$D<B=05:6=$@3;?099"$

*:1:59$5/0$2D:7:58$a;3$7:407:/;;Bb$;C$5/0$C2?:7:58$5;$@3;B<?0$9/;>9$;3$@309065$
?;653;A039:27$9<DH0?5$125503"$

]CC:?:06?8$ 26B$ ?;95$ ?;653;79$ 9<DH0?5$ 5;$ 1<6:?:@27$ @;7:?8.$ @235:?<72378$ >:5/$
@3;?<301065$26B$!:58$D060C:59$?;959"!
Ocoee, Florida
Section 6 Page 23
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

!;95$92A:6=$1029<309.$9<?/$29$<9:6=$;5/03$B0@23510659$C;3$903A:?09$:6/:D:59$
5/0$C2?:7:58j9$2D:7:58$5;$302?5$5;$?<95;103$600B9$G<:?478"!
]F21@70$ L$ Q<D7:?$ ;>6039/:@$ 26B$ 1<6:?:@27$ ;@0325:;6$ ;C$ ?;6A065:;6$ ?06503$ 26B$
;5/03$@<D7:?$29901D78$C2?:7:5:09$:9$B0?3029:6=.$D<5$95:77$A038$?;11;6"$+/0$?/27706=09$
26B$ C:9?27$ :1@7:?25:;69$ ;C$ D0:6=$ @235$ ;C$ 1<6:?:@27$ ;3$ ?;<658$ =;A0361065$ 1240$
C2?:7:58$;@0325:;6$26B$0A;7<5:;6$A038$B:CC:?<75"$#;>0A03.$5/030$230$95:77$2$6<1D03$;C$
C2?:7:5:09$ 23;<6B$ 5/0$ ?;<6538$ 5/25$ 230$ ;@03250B$ 29$ @235$ ;C$ 5/0$ ?:58$ =;A0361065.$
:6?7<B:6=$Y;6;62$+0332?0$:6$Y2B:9;6.$N,$26B$5/0$O<95:6.$+k$!;6A065:;6$!06503"$$$
Public ownership/third party not-for-profit operation
K:=<30$ ^L`$ 9<1123:I09$ 5/0$ ;@0325:6=$ 1;B07$ C;3$ 2$ @<D7:?78$ ;>60B.$ D<5$ 5/:3B$ @2358$
6;5LC;3L@3;C:5$;@03250B$?;6A065:;6$?06503"$$
Figure 6-7
Kenton County
Boone County
Campbell County
7-person
7-person
Board
Board of
of Directors
Directors
Executive
Executive
Director
Director
Northern
Northern Kentucky
Kentucky
CVB
CVB
Convention
Convention
Center
Center
GM
GM
Convention
Convention
Center
Center
Sales
Sales &
& Mark.
Mark.
Convention
Convention
Center
Center
$
+/0$408$07010659$30=23B:6=$5/:9$1;B07$;C$;@0325:;6$230J$

!06503$ :9$ @<D7:?78$ B0A07;@0B.$ D<5$ ;@03250B$ <6B03$ ?;6532?5$ D8$ 2$ 1:99:;6L
C;?<90B$;3=26:I25:;6$5/25$279;$30?0:A09$@<D7:?$9<@@;35"$

O$\;23B$;C$M:30?5;39$=;A0369$5/0$;@0325;3$;3=26:I25:;6$a:6$5/:9$?290$2$!c\b"$
\;23B$101D039$230$2@@;:650B$D8$5/0$128;3.$?;<658$0F0?<5:A0.$05?"$+/0$3;70$
;C$ 5/0$ D;23B$ :9$ 5;$ 905$ =060327$ @;7:?8$ C;3$ 5/0$ !c\$ 29$ 5/0$ ;@0325;3$ ;C$ 5/0$
C2?:7:58"$ O$ 90@23250$ D;23B$ 128$ 0F:95$ 5;$ ;A03900$ 5/0$ B2:78.$ 6;6L?;6A065:;6$
?06503$307250B$;@0325:;69$;C$5/0$!c\"$$
Ocoee, Florida
Section 6 Page 24
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

O$ 9:6=70$ 0F0?<5:A0$ B:30?5;3$ 1262=09$ D;5/$ 5/0$ ?;6A065:;6$ ?06503$ 26B$ !c\.$
D<5$ 02?/$ ;3=26:I25:;6$ /29$ B:95:6?5$ 1262=01065$ 26B$ 5/0:3$ ;>6$ C<77L5:10$
01@7;8009.$:6?7<B:6=$953;6=$92709$952CC"$
O1;6=$5/0$2BA2652=09$;C$5/:9$1;B07$230J$

OD:7:58$5;$2?/:0A0$0?;6;1:09$;C$9?270$:6$92709$26B$123405:6="$

OBB:5:;627$?;95$92A:6=9$?;<7B$D0$3027:I0B$5/3;<=/$/;<9:6=$5/0$952CC$;C$D;5/$
5/0$?;6A065:;6$?06503$26B$5/0$!c\$:6$;60$;CC:?0$26B$30B<?:6=$;A03/02B$26B$
2B1:6:95325:A0$?;959"$

]69<309$?3;99LC035:7:I25:;6$;C$952CC$26B$?;69:95065$C;?<9$;6$9210$;DH0?5:A09"$

&CC039$ ?7:0659$ 2$ 9:6=70$ @;:65$ ;C$ ?;652?5$ C3;1$ 5/0$ @03:;B$ >/06$ 2$ 702B$ :9$
B0A07;@0B$5;$5/0$?;1@705:;6$;C$26$0A065"$
O1;6=$5/0$B:92BA2652=09$;C$5/:9$1;B07$230J$

';5$>077$9<:50B$C;3$6;6L?;6A065:;6Z5;<3:95$307250B$:99<09"$

"345678! "! +/0$ ';35/036$ T065<?48$ !;6A065:;6$ !06503$a'T!!b$:9$7;?250B$:6$
!;A:6=5;6.$ T065<?48"$ *;?250B$ :6$ T065;6$ !;<658.$ !;A:6=5;6$ :9$ @235$ ;C$ 5/0$
';35/036$T065<?48$53:L?;<658$30=:;6"$+/0$C2?:7:58$:9$;>60B$26B$;@03250B$D8$
5/0$';35/036$T065<?48$!;6A065:;6$!06503$\;23B$;C$!;11:99:;6039.$>/:?/$
:9$?;1@3:90B$;C$702B039$C3;1$5/0$5/300$?;<658$2302"$+/0$?;6A065:;6$?06503$:9$
;@03250B$D8$5/0$!c\$<6B03$?;6532?5$5;$5/0$?;6A065:;6$?06503$\;23B"$$

+/0$723=095$9;<3?0$;C$C<6B:6=$C;3$5/0$'T!!$:9$2$/;507Z1;507$52F"$+/0$!:58$;C$
!;A:6=5;6$70A:09$2$PV"SX$@03?065$;??<@26?8$52F$;6$/;507Z1;507$@3;@035:09$:6$
5/0$5/300$';35/036$T065<?48$?;<65:09$;C$T065;6.$\;;60.$26B$!21@D077"$+/:9$
52F$ 30A06<0$ :9$ B:953:D<50B$ 29$ C;77;>9J$ ^"SX$ @03?065$ 5;$ 5/0$ (5250$ 26B$ C;<3$
@03?065$ 5;$ 5/0$ 5/300$ ?;<65:09.$ ;C$ >/:?/$ 5/300$ @03?065$ =;09$ 5;$ 5/0$ ';35/036$
T065<?48$ !;6A065:;6$ 26B$ c:9:5;39$ \<302<.$ 26B$ ;60$ @03?065$ =;09$ 5;$ 5/0$
C2?:7:58"$$
Public/Authority Ownership with Self Operation
K:=<30$^L_$@3;A:B09$26$0F21@70$;C$2$@<D7:?$2<5/;3:58$;>60B$?;6A065:;6$?06503$5/25$
:9$907CL;@03250B"$
Ocoee, Florida
Section 6 Page 25
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Figure 6-8
Erie County Convention Center Authority Governance
Structure
Erie County Convention Center Authority
9-Person
9-Person
Board
Board of
of Directors
Directors
General
General Manager
Manager
Bayfront
Bayfront
Convention
Convention
Center
Center
Jerry
Jerry Uht
Uht
Ballpark
Ballpark
Tullio
Tullio
Arena
Arena
Warner
Warner
Theatre
Theatre
= New Asset
$
(0A0327$1053;$23029$/2A0$0952D7:9/0B$?;6A065:;6$?06503$;3$B0A07;@1065$2<5/;3:5:09$
5/25$ 230$ C70F:D70.$ 95250L$ ;3$ 30=:;62778LD290B.$ 5/25$ ?26$ ?2@5<30$ D3;2B.$ 26B$ 3;D<95$
C<6B:6=$9;<3?09"$+/:9$1;B07$:9$58@:?2778$<90B$>/06$2$?;11<6:58$/29$90A0327$@<D7:?$
29901D78$ C2?:7:5:09$ a?;6A065:;6$ ?06503.$ 23062.$ 952B:<1.$ 05?"b$ 5/25$ ?26$ D0$ 0CC0?5:A078$
70A032=0B$<6B03$5/0$=;A03626?0$;C$;60$953<?5<30"$+/0$2<5/;3:58$@7289$2$9:=6:C:?265$
3;70$ :6$ 5/0$ ?:A:?$ 7:C0$ ;C$ 5/0$ ?;11<6:58$ 26B$ 12409$2$9<D95265:27$?;653:D<5:;6$5;$5/0$
30=:;627$0?;6;18$29$>077"$$
!;6A065:;6$?06503$2<5/;3:5:09$230$=;A0360B$D8$2$\;23B$;C$M:30?5;39$5/25$:9$<9<2778$
2@@;:650B.$ :6$ @235.$ D8$ 5/0$ 128;3.$ ?;<658$ ?;11:99:;69$ ;3$ 0F0?<5:A09.$ 26B$ 5/0$
=;A036;3"$ O<5/;3:5:09$ 230$ C<6B0B$ 5/;<=/$ 2$ ?;1D:625:;6$ ;C$ 30A06<09$ B03:A0B$ C3;1$
5/0$;@0325:;6$;C$309@0?5:A0$C2?:7:5:09.$2$A23:058$;C$52F$9;<3?09$a/;507Z1;507$;??<@26?8$
52F09.$92709$52F.$05?"b.$26B$=;A0361065$9<D9:B:09"$$
+/0$408$07010659$30=23B:6=$5/:9$1;B07$;C$;@0325:;6$230J$

+8@:?2778$0952D7:9/0B$<6B03$70=:9725:A0$062?51065"$

Y28;3.$ ?;<658$ 0F0?<5:A09.$ 26B.$ ;C506.$ =;A036;3$ 2@@;:65$ 5/0$ \;23B$ ;C$
M:30?5;39"$

+/0$ \;23B$ 9059$ ?;6A065:;6$ ?06503$ @;7:?8$ 26B$ 1;6:5;39$ 5/0$ 1262=01065$ ;C$
5/0$C2?:7:58"$
Ocoee, Florida
Section 6 Page 26
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

+/0$ O<5/;3:58$ ;3$ 2$ @3:A250$ 1262=01065$ ?;1@268$ ?26$ /26B70$ 5/0$
1262=01065$;C$5/0$?;6A065:;6$?06503"$
O1;6=$5/0$2BA2652=09$;C$5/:9$1;B07$230J$

&6?0$ 5/0$ O<5/;3:58$ :9$ 0952D7:9/0B.$ 2BB:5:;627$ C2?:7:5:09$ ?26$ D0$ @72?0B$ <6B03$
:59$?;653;7"$

+/0$ C:626?:27$ 26B$ ;5/03$ ;@0325:;69$ ;C$ 5/0$ C2?:7:58$ 230$ 12:652:60B$ ;<59:B0$ ;C$
5/0$?:58Z?;<658E9$D<B=05$@3;?099"$

O75/;<=/$5/0$?:58Z?;<658$128$@3;A:B0$;@0325:6=$9<@@;35.$:5$B;09$6;5$/2A0$
5;$06=2=0$:6$5/0$D;;4:6=$26B$30?3<:5:6=$;C$0A0659"$

+/0$?:58Z?;<658$B;09$6;5$/2A0$5;$905$@;7:?8$:6$50319$;C$306527$32509$26B$5:?405$
@3:?:6="$

O1;6=$5/0$B:92BA2652=09$;C$5/:9$1;B07$230J$

,5$:9$B:CC:?<75$C;3$5/0$?:58Z?;<658$5;$0F03?:90$B:30?5$30?;<390$9/;<7B$268$:99<09$
23:90$ 30=23B:6=$ ;@0325:;69"$ #;>0A03.$ 5/:9$ ?26$ D0$ 1:5:=250B$ 9;10>/25$ D8$
2@@;:65:6=$0CC0?5:A0$26B$G<27:C:0B$D;23B$101D039"$
"345678!9!,6$]3:0.$QO.$5/0$]3:0$!;<658$!;6A065:;6$!06503$O<5/;3:58$aO<5/;3:58b$>29$
0952D7:9/0B$ 5;$ C2?:7:5250$ 2?5:A:58$ D05>006$ 5/0$ +<77:;$ O3062.$ %0338$ )/5$ \277@234.$ 26B$
+/0$ N23603$ +/02530"$ ,6$ SVVU.$ 5/0$ \28C3;65$ !;6A065:;6$ !06503$ >29$ 2BB0B$ 5;$ 5/0$
?;653;7$;C$5/0$O<5/;3:58.$275/;<=/$:5$B:B$6;5$;@06$<65:7$SVVW"$+/0$!;11;6>0275/$;C$
Q066987A26:2$;>69$5/090$C2?:7:5:09"$+/0$O<5/;3:58$907C$;@032509$:59$C2?:7:5:09$<9:6=$2$
=060327$ 1262=03$ 5;$ ;A03900$ 5;527$ ;@0325:;69.$ >:5/$ 26$ 0A065$ ?;;3B:625;3Z;@0325;3$
309@;69:D70$C;3$02?/$C2?:7:58"$$$
Public/Authority Ownership with Private, Third Party Operation
Q<D7:?78$ ?;6532?50B$ @3:A250$ 1262=01065$ ;C$ ?;6A065:;6$ ?065039$ 26B$ ;5/03$ 9<?/$
C2?:7:5:09$ D0=26$ 1;30$ 5/26$ UW$ 80239$ 2=;$ >/06$ 5/0$ *;<:9:262$ (<@03B;10$ >29$
@3:A25:I0B$ :6$ Pd`W"$ Q3:A25:I25:;6$ :9$ @3;A:6=$ :6?3029:6=78$ @;@<723$ C;3$ 60>.$ 1<75:L
@<3@;90$C2?:7:5:09"$$
+/0$408$07010659$30=23B:6=$5/:9$1;B07$;C$;@0325:;6$230J$

Q3:A250$ C:31$ ?/;906$ D8$ ;>6039/:@$ 065:58$ aO<5/;3:58$ \;23B.$ !:58$ !;<6?:7.$
05?"b$5/3;<=/$:6503A:0>$26BZ;3$D:B$@3;?099"$

&>6039/:@$065:58$aO<5/;3:58.$!:58.$05"$27"b$58@:?2778$@3;A:B0$266<27$;@0325:6=$
9<@@;35.$:6$2BB:5:;6$5;$@28:6=$2$1262=01065$C00"$$
Ocoee, Florida
Section 6 Page 27
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$

Q3:A250$ 1262=01065$ C:31$;@032509$ 5/0$ C2?:7:58$ C;3$ 26$ 266<27$ C00.$ @7<9$
2BB:5:;627$ @2810659$ C;3$ 2?/:0A:6=$ A23:;<9$ @03C;3126?0$ 523=059"$ [2509$ A238$
D290B$;6$5/0$9:I0$;C$5/0$C2?:7:58.$D<5$:5$:9$3029;62D70$5;$265:?:@250$2$326=0$;C$
ePWV.VVV$g$eSVV.VVV$C;3$2$C2?:7:58$5/0$9:I0$;C$5/25$@3;@;90B$C;3$&?;00"$
O1;6=$5/0$2BA2652=09$;C$5/:9$1;B07$230J$

O75/;<=/$ 5/0$ 2<5/;3:58$ ;3$ @<D7:?$ 90?5;3$ 128$ @3;A:B0$ ;@0325:6=$ 9<@@;35.$ :5$
B;09$6;5$/2A0$5;$06=2=0$:6$5/0$D;;4:6=$26B$30?3<:5:6=$;C$0A0659"$

+/0$2<5/;3:58$;3$@<D7:?$90?5;3$B;09$6;5$/2A0$5;$905$@;7:?8$:6$50319$;C$306527$
32509$26B$5:?405$@3:?:6="$

Q3;A:9:;6$;C$2$@3;C099:;627$1262=01065$5021.$C;3$2$60>$95235$<@$;@0325:;6"$

,6?30290B$ 0CC:?:06?:09$ ;C$ 5/0$ ;@0325:;6$ B<0$ 5;$ 7;6=L9526B:6=$ :6B<9538$
46;>70B=0$26B$30725:;69/:@9"$

'25:;627$92709$C;3?0"$
O1;6=$5/0$B:92BA2652=09$;C$5/:9$1;B07$230J$

+/0$ 1262=01065$ C009$ ?26$ D0$ 0F@069:A0.$ 09@0?:2778$ :C$ 2$ ?0352:6$ ;@0325:6=$
123=:6$:9$0952D7:9/0B$29$2$=<2326500$:6$5/0$1262=01065$?;6532?5"$$

M<27$ 30@;35:6=$ 953<?5<30$ ;C$ 5/0$ C2?:7:58$ 1262=03$ 5;$ 5/0$ ?;11<6:58$ 26B$ 5/0$
1262=01065$?;3@;325:;6$?26$309<75$:6$B:A:B0B$7;8275:09"$$
]F21@709$ g$ +/0$ (5$ !/23709$ aY&b$ !;6A065:;6$ !065039$ a1262=0B$ D8$ -7;D27$
(@0?53<1b$ 26B$ 5/0$ !;7;32B;$ !;6A065:;6$ !06503$ a1262=0B$ D8$ (Y-b.$ 26B$ 5/0$ +3:L
!:5:09$aNOb$!;6A065:;6$!06503$a1262=0B$D8$c06<N;349b"$$$$
,5$ :9$ ;<3$ 30?;1106B25:;6$ 5/25$ 5/0$ &?;00$ ]A0659$ !06503$ 2B;@5$ 5/0$ @<D7:?$
;>6039/:@Z@3:A250$ 1262=01065$ 1;B07.$ 29$ 5/:9$ >:77$ 277;>$ 5/0$ !:58$ 5;$ =05$ 5/0$
0?;6;1:?$ 26B$ C:9?27$ D060C:59$ ;C$ /2A:6=$ 5/0$ C2?:7:58.$ >/:70$ /2A:6=$ 2$ @3;C099:;627$
1262=03$ 3<66:6=$ 26B$ 9077:6=$ 5/0$ C2?:7:58"$ Q3:A250$ 1262=01065$ ?;1@26:09$ /2A0$ 2$
953;6=$ 605>;34$ ;C$ 3;525:6=$ 0A0659$ 5/25$ 5/08$ ?26$ /07@$ B:30?5$ 5;$ 5/0$ &?;00$ 0A0659$
?06503$5/030D8$/07@:6=$5/0$C2?:7:58$321@$<@$C29503$A039<9$B:30?5$?:58$;@0325:;6"$,C$5/:9$
:9$5/0$@30C0330B$105/;B$;C$;@0325:;6$D8$5/0$!:58.$?0352:6$07010659$?26$D0$:6?7<B0B$:6$
5/0$1262=01065$?;6532?5$26B$D;;4:6=$@;7:?:09$5/25$>:77$069<30$5/0$!:58$>:77$3052:6$
?0352:6$3:=/59$26B$@3:A:70=09$30=23B:6=$2??099$26B$<90$;C$5/0$D<:7B:6=.$05?"$
FUNDING CONSIDERATIONS
,6$ 5/0$)6:50B$(52509.$@<D7:?$065:5:09$<9<2778$C:626?0$?;6A065:;6$?06503$?;6953<?5:;6$
>:5/$@<D7:?$B0D5.$>/:?/$:9$30@2:B$;A03$2$SVL$5;$UVL8023$@03:;B"$(;<3?09$;C$C<6B9$5;$
30@28$ 5/0$ B0D5$ 230$ <9<2778$ 52F$ 30A06<09.$ 26B$ 230$ ;C506$ 5/;90$ =0603250B$ C3;1$ 5/0$
Ocoee, Florida
Section 6 Page 28
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
2?5:A:5:09$ ;3$ D<9:609909$ 5/25$ 230$ 1;95$ 7:4078$ 5;$ <90.$ ;3$ ;5/03>:90$ D060C:5$ C3;1.$ 5/0$
C2?:7:58"$#;507$3;;1$;??<@26?8$52F09.$92709$52F09.$?23$306527$C009.$@234:6=$52F09.$1027$
52F09.$ 2:3@;35$ 2??099$ C009.$ 26B$ B0A07;@1065$ C009$ 230$ 5/0$ 30A06<0$ 9;<3?09$ 1;95$
?;11;678$ <90B$ 5;$ 30@28$ 5/0$ B0D5$ 903A:?0"$ ,6$ 2BB:5:;6.$ 5/090$ 52F$ 9;<3?09$ 230$
C30G<06578$ <90B$ 5;$ C:626?0$ 5/0$ ;6=;:6=$ ;@0325:6=$ 26B$ 123405:6=$ 600B9$ ;C$ 5/0$
C2?:7:58"$$
+/0$ 1:F$ ;C$ 30A06<0$ 9;<3?09$ 9070?50B$ :6$ 268$ =:A06$ ?290$ B0@06B9$ <@;6$ 5/0$
?;1@2325:A0$70A07$;C$0F:95:6=$52F09$;3$C009.$29$>077$29$>/25$:9$?;69:B030B$5;$D0$D;5/$
C2:3$ 26B$ C029:D70$ <6B03$ 5/0$ <6:G<0$ @;7:5:?27$ 26B$ 0?;6;1:?$ ?:3?<19526?09$ ;C$ 02?/$
B0A07;@1065"$,6$&?;00.$29$:6$1;95$?;11<6:5:09.$2$/:=/$70A07$;C$?;11:51065$26B$2$
?;;3B:6250B$?;11<6:58L>:B0$0CC;35$5/25$:6?7<B09$D;5/$95250$26B$7;?27$=;A03610659.$
26B$@;99:D78$5/0$@3:A250$90?5;3.$128$D0$60?099238$5;$9<??099C<778$C<6B$5/:9$@3;H0?5"$$$
Financing Taxes and Structures
K3;1$ 5/0$ ;<5905.$ :5$ 9/;<7B$ D0$ 30?;=6:I0B$ 5/25$ 1;95$ ?;11<6:5:09$ <5:7:I0$ 2$ 1:F$ ;C$
C<6B:6=$ 9;<3?09$ 5;$ 1005$ 5/0$ ?2@:527$ ;D7:=25:;69$ ;C$ 2$ 60>$ @<D7:?$ 29901D78$ C2?:7:58"$
K<35/03.$ 29$ 5/090$ C2?:7:5:09$ 58@:?2778$ ;@03250$ 25$ 2$ B0C:?:5.$ 2$ 9;<3?0$ 5/25$ ?26$ 279;$
2BB3099$ 266<27$ ;@0325:6=$ 9<@@;35$ 30G<:3010659.$ 12:650626?0$ 600B9.$ 26B.$ :6$ 5:10.$
0F@269:;6$ 9/;<7B$ D0$ ?;69:B030B"$ +/0$ 1;95$ C30G<06578$ <90B$ @<D7:?$ 29901D78$
C:626?:6=$953250=:09$230$B09?3:D0B$D07;>"$$

#$%"$&"'()"*(! +,-$-.,-/! 9! Q3;H0?59$ 5/25$ 230$ 30725:A078$ 91277$ ;3$ 5/25$ 230$
C:626?0B$ :6$ 1<6:?:@27:5:09$ >:5/$ 32@:B78$ =3;>:6=$ 52F$ D2909$ 230$ 9;105:109$
@2:B$ C;3$ B:30?578$ ;<5$ ;C$ 2@@3;@3:250B$ C<6B9"$ +/0$ 12H;3:58$ ;C$ C2?:7:5:09.$
/;>0A03.$ 230$ C:626?0B$ >:5/$ 7;6=L5031$ B0D5$ 9;$ 5/25$ 5/0$ @281065$ ;C$ ?2@:527$
?;959$ ?;3309@;6B9$ 5;$ 5/0$ @03:;B$ ;A03$ >/:?/$ 5/0$ C2?:7:58$ :9$ <90B$ 26B$ :59$
0?;6;1:?$D060C:59$230$3027:I0B"$$

*0-01$2!342,/$5,(-!6(-7!+,-$-.,-/!9!*;6=L5031$D;6B:6=$<9:6=$5/0$=060327$
;D7:=25:;6$;C$5/0$?:58.$?;<658.$26BZ;3$95250.$0:5/03$B:30?578$29$@235$;C$2$?2@:527$
;<5728$ @3;=321$ ;3$ 29$ =<2326500B$ B0D5$ ;C$ 26$ 2<5/;3:58.$ >;<7B$ @3;A:B0$ 2$
953;6=$?30B:5$26B$30725:A078$7;>$D;33;>:6=$?;959$C;3$5/0$@3;H0?5"$
-060327$ ;D7:=25:;6$ D;6B:6=$ :9$ 58@:?2778$ 30903A0B$ C;3$ @3;H0?59$ @03?0:A0B$ 5;$
D060C:5$ 5/0$ @;@<725:;6$ 29$ 2$ >/;70.$ 9<?/$ 29$ 0B<?25:;627.$ 06A:3;6106527.$
53269@;3525:;6.$ ;3$ ?;330?5:;627$ C2?:7:5:09.$ 26B$ :9$ 6;5$ ;C506$ <90B$ B:30?578$ C;3$
?;6A065:;6$?06503$C:626?:6="$(;10$27503625:A0$<909$;C$=060327$;D7:=25:;6$B0D5$
1:=/5$:6?7<B0J$a:b$30953:?5:6=$:5$5;$2$@;35:;6$;C$5/0$@3;H0?5$?;959$9<?/$29$726B$
2?G<:9:5:;6.$9:50$@30@2325:;6.$26B$53269@;3525:;6$2??099R$a::b$?3025:6=$2$9/;35L
5031$ 10269$ ;C$ @28:6=$ C;3$ 9;10$ ;3$ 277$ ?;6953<?5:;6$ ?;959$ <65:7$ 30A06<09$
53:==030B$D8$5/0$60>78$:1@;90B$9;<3?09$230$3027:I0BR$26BZ;3$a:::b$@3;A:B:6=$
2$ =<2326500$ 5;$ D2?4L95;@$ 2$ 60>$ 30A06<0$ 9;<3?0$ 5/25$ :9$ 6;5$ :6:5:2778$
Ocoee, Florida
Section 6 Page 29
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
?30B:5>;35/8$ ;6$ :59$ ;>6$ ;3$ 309<759$ :6$ 2$ 7;>03$ D;6B$ 325:6=$ >:5/;<5$ 5/0$
=060327$;D7:=25:;6$D2?4:6="$

8090-)0!6(-7!+,-$-.,-/$L$c23:;<9$52F09.$C009.$;3$;5/03$B0B:?250B$30A06<09$
?;<7B$ 90?<30$ 30A06<0$ D;6B9$ C;3$ 5/0$ 60>$ ?;6A065:;6$ ?06503"$ Y;95$ ;C$ 5/0$
30?065$ ?;6A065:;6$ ?06503$ @3;H0?59$ 5/3;<=/;<5$ 5/0$ )"("$ /2A0$ <90B$ 5/:9$
C:626?:6=$953<?5<30.$>/:?/$?26$D0$52:7;30B$5;$C:5$5/0$9@0?:C:?$30G<:3010659$;C$
5/0$:6A;7A0B$95250$26B$7;?27$=;A03610659"$$$

:),.;! #$%! <$ (;10$ @3;H0?59.$ 6;52D78$ 5/;90$ :6$ Y23:?;@2$ !;<658.$ Ol.$ *:5570$
[;?4.$ O[.$ &472/;12$ !:58$ 26B$ +<792.$ &T$ /2A0$ /2B$ 9@0?:27$ 29909910659$
2BB0B$5;$@3;@0358$;3$92709$52F09$5;$C<6B$2$9@0?:C:?$C2?:7:58$;3$?3;99$90?5:;6$;C$
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Ocoee, Florida
Section 6 Page 30
DRAFT June 2011$
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Ocoee, Florida
Section 6 Page 31
DRAFT June 2011$
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Addressing Operating Deficits
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Implications for Financing an Events Center in Ocoee
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Ocoee, Florida
Section 6 Page 32
DRAFT June 2011$
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Risk Mitigation & Ancillary Development Potential
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M:7:=06578$@<39<0$C0B0327$=3265$B;77239"$$
!;69:B0325:;6$ ?;<7B$ D0$ =:A06$ 5;$ @/29:6=$ 5/0$ D<:7B:6="$ N0$ 2BA;?250$ 2BB:6=$ 26$
0F/:D:5$/277$26B$2$91277$21;<65$;C$1005:6=$9@2?0$C:395.$5/06$@/29:6=$:6$26$2BB:5:;627$
0F/:D:5:;6$ /277$ 26B$ 1;30$ 1005:6=$ 9@2?0$ 29$ B0126B$ ?;6B:5:;69$ >233265"$ +/:9$
D0?;109$1;30$@32?5:?27$:C$5/0$C2?:7:58$:9$7;?250B$6023$5/0$0F@26B:6=$?:58$?06503"$+/:9$
@3;@;90B$ A06<0$ >:77$ 2??;11;B250$ 5/0$ 0F:95:6=$ B09:30$ 5;$ /2A0$ 2$ /;10$ C;3$ 7;?27$
Ocoee, Florida
Section 6 Page 33
DRAFT June 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
0A0659$>/:70$95:77$@3;A:B:6=$5/0$?2@2D:7:58$5;$25532?5$2$>:B0$326=0$;C$;5/03$58@09$;C$
0A0659$ a:"0"$ D26G<059.$ 532B0$ 0A0659.$ 26B$ ?;6C0306?09b"$ +/0$ @3:;3:58$ ;C$ 0F/:D:5$ 9@2?0$
277;>9$5/0$A06<0$26B$!:58$5;$06503$5/0$0A0659$26B$0650352:61065$123405$0CC0?5:A078$
26B$5/06$C:60L5<6:6=$5/0$C2?:7:58$29$D<B=05238$309;<3?09$26B$5/0$123405$125<309"$
oN/25$/2@@069$:C$5/:9$C2?:7:58$>030$5;$D0$D<:75po$$';$;60$46;>9$0F2?578$26B$5/0$C:627$
D<9:6099$ @726.$ B09:=6$ 26B$ ;@0325:6=$ 953250=8$ ?3025:A:58$ 29$ >077$ 29$ 126B250$ C;3$ 5/0$
A06<0$ 277$ ?30250$ 5;$ 5/0$ @;99:D70$ 06B$ 309<759$ C;3$ 5/0$ A06<0"$ K;3$ 262785:?27$ @<3@;909.$
299<10$5/0$C;77;>:6=J$

O$9:50$:9$?/;906.$>/030$5/:9$C2?:7:58$>:77$903A0$29$2$523=050B$26?/;3$;C$2$1:BL
B069:58$60>$<3D26:91$2302$B0A07;@1065.$29$2BA;?250B$D8$5/0$![O"$(;10$
C2?:7:5:09$/2A0$D006$D<:75$:6$9<?/$06A:3;610659$a&89503$Q;:65.$c2b.$>/:70$
;5/039$/2A0$D006$D<:75$:9$:9;725:;6$aQ726;.$+kb"$O$@3;H0?5$5/25$:9$:6506B0B$5;$
?2<90$:6?30106527$B0A07;@1065$>:77$B;$9;"$$

+/0$D<:7B:6=$>:77$/2A0$2$953;6=$=060327$1262=03$>:5/$0F@03:06?0$:6L=3;<@$
1005:6=9$26B$?;6C0306?09$26B$>:77$D<:7B$30725:;69/:@9$>:5/$5/0$/;9@:527$26B$
0B<?25:;627$?;11<6:5:09$$

+/0$!:58$B07:A039$26$25532?5:A0$C2?:7:58$5/25$?26$D0$0F@26B0B$26B$?;11:59$5;$
:59$<@400@$26B$1262=01065$?;11:51065"$
,C$5/090$?;6B:5:;69$0F:95.$>0$?266;5$?;6?7<B0$5/25$5/0$123=:627$:6A0951065$:6$/;507.$
3052:7.$;CC:?0$26B$?<75<327$<909$>:77$D0$H<95:C:0B$9;7078$;6$5/0$@30906?0$;C$5/0$C2?:7:58"$
,6$C2?5.$>0$46;>$5/25$>:77$6;5$D0$5/0$?290"$#;>0A03.$:C$5/0$;A03277$@3;H0?5$9:50$@726$
C;3$ 2$ B:953:?5$ 23;<6B$ 5/0$ C2?:7:58$ :9$ 25532?5:A0.$ >0$ B;$ 46;>$ 5/25$ 5/0$ @30906?0$ ;C$ 5/0$
A:9:5;3$A;7<10$25532?50B$5;$5/0$A06<0$?26$309<75$:6$5/0$123=:627$:6?301065$600B0B$5;$
1240$2$A06<0$9<??00B"$,12=:60$2$9055:6=$5/25$/29$9<?/$2$A06<0$6023$5/0$*240$9:50$:6$
5/0$30B0A07;@1065$2302.$>:5/$2$>274>28$23;<6B$5/0$7240$29$@7029265$29$B;>65;>6$
N:6503$ -23B06"$ ,C$ 5/0$ !:58$ 26B$ !;<658$ B;$ :59$ @235$ 5;$ 905$ 5/0$ 952=0$ C;3$ 5/:9$ 58@0$ ;C$
;CC03:6=.$>:5/$C2?:7:58$;CC03:6=9$29$6;50B$2D;A0.$>0$>;<7B$0F@0?5$5/0$C;77;>:6=J$

]?;6;1:?$9<@@;35$;C$@235$;C$2$PWV$5;$SVV$3;;1$/;507$$

O5532?5:;6$;C$P;3$S$299;?:25:;6Z$1005:6=$@7266039$5;$5/0$9:50$2302$

O5532?5:;6$;C$2$532:6:6=$:695:5<50$C3;1$)K.$)!K.$5/0$#;9@:527$;3$307250B$@2358$
aPW.VVV$9G<230$C005b$$

\0:6=$26$:650=327$@235$;C$5/0$3052:7$25532?5:A06099$C;3$5/0$2302$26B$@3;A:B:6=$
5/0$2D:7:58$5;$9<@@;35$60>$30952<32659$26B$0650352:61065$0952D7:9/10659"$

\0:6=$5/0$5;@$6;6L/;507$9;?:27$0A065$A06<0$:6$>095$&326=0$!;<658Z$]295$
*240$!;<658.$06/26?:6=$5/0$:12=0$;C$&?;00"$
Ocoee, Florida
Section 6 Page 34
DRAFT June 2011$
VII. ECONOMIC & FISCAL IMPACTS
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
ECONOMIC AND FISCAL IMPACT ANALYSIS
+/01$1234056$76789:21$45478$23565;03$76<$=01378$>262=04$4/74$?5@8<$>2$A262B742<$>9$7$
62?$&3522$CD2641$!2642B"$C3565;03$0;E734$01$<2=062<$71$063B2;26478$62?$1E26<06A$
06$76$23565;9$4/74$01$4/2$<0B234$B21@84$5=$32B4706$7340D04021.$=730804021.$5B$2D2641"$+/2$
EB5F2340561$ 7B2$ >712<$ 56$ %5/6156$ !561@8406AG1$ EB05B$ <2D285E;264$ 5=$ 23565;03$
76789121$=5B$54/2B$2HE5104056$76<$356D264056$32642B1.$1E5B406A$=730804021.$76<$2D2641.$
76<$ 1E230=03$ I65?82<A2$ 5=$ &3522$7B27$;7BI24E8732"$$J/082$4/212$7B2$;74/2;740378$
3783@8740561.$ ?/03/$ 7B2$ >712<$ 56$ 2HE2B02632$ 1226$ 06$ 6@;2B5@1$ 54/2B$ 124406A1.$
E2B/7E1$ 4/2$ ;514$ 0;E5B4764$ 4/06A$ 45$ D01@780:2$ 01$ ?/74$ ?088$ /7EE26$ 45$ &3522$ 71$ 7$
3049"$ K9$ >@08<06A$ 7$ 62?$ &3522$ CD2641$ !2642B.$ 4/2$ !049.$ !5@649$ 76<$ (4742$ 7B2$
06D21406A$ 06$ <5?645?6.$ 76<$ ?088$ >54/$ 744B734$ E25E82$ =B5;$ 5@410<2$ 4/2$ B2A056$ 45$
&3522$76<$7815$E879$/514$45$/@6<B2<1$5=$4/5@176<1$5=$B210<2641$06$4/2$B2A056"$
Definitions
L5B$ 4/2$ E@BE512$ 5=$ 4/01$ 76789101.$ 0;E734$ 454781$ 7B2$ <013@112<$ 06$ 42B;1$ 5=$ &3522$
23565;9"$$+/2$82D281$5=$0;E7341$7B2$<213B0>2<$71$=5885?1M$

!"#$%&' "()*%&+$ N$ 7B2$ 76$ 2HEB211056$ 5=$ 4/2$ 1E26<06A$ 4/74$ 533@B1$ 71$ 7$ <0B234$
B21@84$ 5=$ 4/2$ 2D2641$ 76<$ 7340D04021$ 4/74$ 533@B$ 06$ 4/2$ 2D2641$ 32642B"$ L5B$
2H7;E82.$ 7$ 356D264056$ 74426<22G1$ 2HE26<04@B21$ 56$ /5428$ B55;1.$ 1/5EE06A.$
76<$;2781$7B2$7$<0B234$23565;03$0;E734"$

,-."#$%&'"()*%&+$N$3561014$5=$B2N1E26<06A$5=$4/2$0604078$5B$<0B234$2HE26<04@B21.$
5B.$ 4/2$ 1@EE89$ 5=$ A55<1$ 76<$ 12BD0321$ B21@8406A$ =B5;$ 4/2$ 0604078$ <0B234$
1E26<06A$06$4/2$2D2641$32642B"$L5B$2H7;E82.$76$2D2641$32642B$E74B56G1$<0B234$
2HE26<04@B2$56$7$B2147@B764$;278$37@121$4/2$B2147@B764$45$E@B3/712$=55<$76<$
54/2B$ 042;1$ =B5;$ 1@EE802B1"$ +/2$ E5B4056$ 5=$ 4/212$ B2147@B764$ E@B3/7121$ 4/74$
7B2$ ?04/06$ 4/2$ 85378.$ B2A05678.$ 5B$ 14742$ 23565;021$ 01$ 35@642<$ 71$ 76$ 06<0B234$
23565;03$0;E734"$

,-./%$.' "()*%&+$ O$ B2EB21264$ 3/76A21$ 06$ 85378$ 3561@;E4056$ <@2$ 45$ 4/2$
E2B15678$ 1E26<06A$>9$2;E859221$ ?/512$ 0635;21$ 7B2$ 7==2342<$ >9$ <0B234$ 76<$
06<0B234$ 1E26<06A"$ L5B$ 2H7;E82.$ 7$ ?7042B$ 74$ 4/2$ B2147@B764$ ;79$ /7D2$ ;5B2$
E2B15678$0635;2$71$7$B21@84$5=$4/2$356D264056$74426<22G1$D0104"$+/2$7;5@64$5=$
4/2$ 063B2712<$ 0635;2$ 4/2$ ?7042B$ 1E26<1$ 06$ 4/2$ 85378$ 23565;9$ 01$ 35610<2B2<$
76$06<@32<$0;E734"$

,-%#$*+$.' 0*#-"-1+$ O$ ;271@B21$ 063B2712<$ 2;E85922$ 76<$ ?5BI2B$
35;E26174056$ B28742<$ 45$ 4/2$ EB5F234$ >206A$ 76789:2<"$ +/01$ =0A@B2$ B2EB212641$
063B2712<$E79B588$2HE26<04@B21.$0638@<06A$>262=041$E70<$45$?5BI2B1$8537889"$,4$
Ocoee, FL
Section 7 Page 1
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
7815$2HEB2112<$/5?$4/2$2;E859221$5=$85378$>@10621121$1/7B2$06$4/2$063B2712<$
5@4E@41"$

0()234($-&'"()*%&$O$;271@B21$4/2$6@;>2B$5=$F5>1$1@EE5B42<$06$4/2$14@<9$
7B27$B28742<$45$4/2$1E26<06A$A262B742<$71$7$B21@84$5=$4/2$2D2641$533@BB06A$06$
4/2$356D264056$32642B.$4/2742B.$76<$7B267"$C;E859;264$0;E734$01$14742<$06$7$
6@;>2B$5=$=@88N40;2$2P@0D78264$F5>1"$
+/01$ 76789101$ <0==2B26407421$ 0;E7341$ =B5;$ 1E26<06A$ >9$ E25E82$ 35;06A$ =B5;$ 5@4N5=N
45?6$76<$>9$85378$B210<2641.$71$<2=062<$>285?M$

5$&' 5$6' 7)$-."-1$ N$ 01$ 1E26<06A$ >9$ 74426<221$ 76<$ E74B561$ ?/5$ 35;2$ =B5;$
5@410<2$ 4/2$ 1@>F234$ 7B27.$ 2"A".$ +7;E7$ B210<2641$ ?/5$ 35;2$ 45$ &3522$ 76<$
1E26<$ B2EB212641$ 4/2$ 7;5@64$ 5=$ Q62?$ <5887B1R$ 4/74$ =85?$ 0645$ 4/2$ &3522$
23565;9"$ ,4$ 01$ 711@;2<$ 4/74$ ST$ E2B3264$ 5=$ B55;$ 60A/41$ A262B742<$ >9$ 4/2$
2D2641$32642B$7B2$624$62?$45$4/2$;7BI24"$

8#*-+9$#'7)$-."-1$O$,6$14B034$23565;03$42B;1.$1E26<06A$>9$4/512$?/5$80D2$06$
4/2$ ;7BI24$ 7B27.$ 0"2".$ &3522$ B210<2641.$ B2EB212641$ Q4B761=2BR$ 1E26<06A.$
>237@12$ 4/29$ ?5@8<$ 5689$ 4B761=2B$ 0635;2$ =B5;$ 562$ 12345B$ 5=$ 4/2$ !049G1$
23565;9$45$7654/2B.$76<$4/2B2=5B2$01$654$>B06A06A$62?$<5887B1$0645$4/2$!049G1$
23565;9"$(5;2$5=$4/2$2D2641$32642B$74426<221$?088$>2$&3522$B210<2641"$
Economic Impacts of the Ocoee Events Center
+/2$ 23565;03$ 0;E7341$ 5=$ 4/2$ 62?$ &3522$ CD2641$ !2642B$ 7B2$ >712<$ 56$ ;7BI24$ 76<$
=06763078$76789101$71$<213B0>2<$06$(234056$U$5=$4/01$B2E5B4"$V1$1@;;7B0:2<$06$+7>82$WN
X.$06$041$147>080:2<$927B$5=$5E2B74056$YZ27B$[\.$4/2$CD2641$!2642B$01$EB5F2342<$45$/514$
]S^$2D2641.$A262B7406A$7EEB5H0;74289$X[X.UTW$74426<221"$
Ocoee, FL
Section 7 Page 2
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 7-1
Events and Attendance (Stabilized Year)
# of Events
Exhibit Events
Conferences/ Trade Shows
Consumer Shows
Sub-total
# of
Attendees
25
20
45
10,360
84,580
94,940
Non-Exhibit Events
Banquets
Other/ Civic Events
Sub-total
162
104
16
23
304
9,410
24,855
16,882
5,520
56,667
Total
349
151,607
$
+/2$6@;>2B$5=$<791$4/74$76$74426<22$1E26<1$06$4/2$;7BI24$YE2B156N<791\$12BD21$71$
4/2$ >7101$ 5=$ 4/2$ 23565;03$ 0;E734$ 2140;742"$ K712<$ 56$ 4/2$ 711@;2<$ 2D264$ 744B0>@421$
1/5?6$ 06$ +7>82$ WN_$ >285?.$ 4/2$ CD2641$ !2642BG1$ 2D2641$ 76<$ 74426<7632$ 4B7618742$ 45$
7EEB5H0;74289$ X_^.XSX$ 85378$ 74426<22N<791.$ [^._SW$ 656N85378$ 74426<22N<791.$ 76<$
XW.[W[$B55;$60A/41"$
Table 7-2
Calculation of Attendee-Days and Room Nights (Stabilized Year)
Event
Length
(Days)
Spouse
Ratio
Attendees'
Length of
Stay in Ocoee
10,360
84,580
94,940
2.8
2.1
25%
5%
2.4
1.1
24,864
93,038
117,902
9,410
24,855
16,882
5,520
56,667
151,607
1.0
1.0
1.0
1.0
5%
5%
5%
5%
1.2
1.3
1.2
1.2
11,292
32,312
20,258
6,624
70,486
188,388
# of
Attendees
Exhibit Events
Consumer Shows
Sub-total
Non-Exhibit Events
Banquets
Other/ Civic Events
Sub-total
Total
Total
Attendee
Days
# of Local
AttendeeDays
# of NonLocal
AttendeeDays
40%
80%
9,946
74,430
84,376
14,918
18,608
33,526
80%
25%
9,946
4,229
14,175
70%
60%
65%
65%
7,904
19,387
13,168
4,306
44,765
129,141
3,388
12,925
7,090
2,318
25,721
59,247
40%
15%
10%
10%
1,129
1,491
591
193
3,400
17,575
%
Local
%
# of Room
Require
Nights*
Lodging
$
Ocoee, FL
Section 7 Page 3
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
,6$ 7<<04056$ 45$ 4/2$ 2D264$ 74426<221.$ 4/2B2$ ?088$ >2$ 2H/0>045B1.$ 5B$ >554/$ E2B156628.$
74426<06A$ 4/2$ 2H/0>04056$ 2D2641$ Y356D2640561.$ 4B7<2$ 1/5?1.$ 76<$ 3561@;2B$ 1/5?1\"$$
+/2$ 2140;742<$ 6@;>2B$ 5=$ 2H/0>045B1$ 7B2$ >712<$ 56$ 4/2$ ;514$ B23264$ &3456'789! :;;$
1474014031.$ ?/03/$ B2D278$ 4/74$ 4/2$ 7D2B7A2$ 6@;>2B$ 5=$ 2H/0>045B1$ 01$ ]S"`$ E2B3264$ 5=$
7D2B7A2$ 74426<7632$ 06$ 4B7<2$ 1/5?1a$ 356D2640561.$ 76<$ S"[$ E2B3264$ 06$ 3561@;2B$
1/5?1"$$V1$7$B21@84.$>712<$56$4/2$EB5F2342<$74426<221$06$4/2$356D264056$32642B.$4/2$
6@;>2B$5=$2H/0>045B1$01$2140;742<$45$>2$W.STT.$71$1/5?6$06$+7>82$WN]$>285?"$$+7>82$WN
]$7815$1/5?1$4/2$711@;E40561$76<$3783@874056$=5B$4/2$2140;742<$2H/0>045BN<791$76<$
2H/0>045BNB28742<$B55;$60A/41"$
Table 7-3
Calculation of Exhibitor-Days and Room Nights (Stabilized Year)
Total
Exhibitors
Consumer Shows
3,600
3,800
Total
7,400
Event
Length
(Days)
Spouse
Ratio
Exhibitors'
Length of
Stay in
Loudoun
County
2.8
2.1
0%
0%
3.1
2.3
Total
ExhibitorDays
11,000
8,900
19,900
%
Local
35%
50%
# of Local
ExhibitorDays
# of NonLocal
ExhibitorDays
3,850
4,450
7,150
4,450
8,300
11,600
%
# of Room
Require
Nights
Lodging
100%
100%
4,090
$
V1$1/5?6$06$4/2$47>82.$4/2$2140;742<$W.STT$2H/0>045B1$74$4/2$2D2641$7B2$2140;742<$45$
/7D2$A262B742<$7EEB5H0;74289$X^.^TT$2H/0>045BN<791.$0638@<06A$7EEB5H0;74289$`.]TT$
85378$76<$XX.UTT$656N85378"$+/212$656N85378$2H/0>045BN<791$7B2$2140;742<$45$A262B742$
S.T^T$45478$B55;$60A/41"$
V1$4/2$>7101$=5B$<0B234$1E26<06A$2140;7421$=5B$4/2$23565;03$0;E734$76789101.$%5/6156$
!561@8406A$ @12<$ 4/2$ 7D2B7A2$ <7089$ 1E26<06A$ E2B$ 74426<22$ 76<$ E2B$ 2H/0>045B$ 71$
1/5?6$06$+7>82$WNS"$V815$1/5?6$01$<7089$1E26<06A$>9$711530740561$4/74$4/2$74426<221$
>2856A$45.$EB212642<$06$7$E2BN74426<22$>7101.$71$2140;742<$>9$b2140674056$c7BI2406A$
V1153074056$,642B67405678$YbcV,.$=5B;2B89$,642B67405678$V1153074056$5=$!56D264056$
76<$d01045B1$K@B27@1.$5B$,V!dK\"$
Ocoee, FL
2,680
1,410
Section 7 Page 4
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 7-4
Assumptions of Daily Spending
Attendees
Lodging and Incidentals
Eating and Drinking
Recreation and Entertainment
General Retail
Local Transit and Car Rental
Booth Rental and Event Services
Total Daily Spending per Person
Associations*
Exhibitors
$110.00
97.02
9.58
36.77
33.18
0.00
$0.00
11.11
0.00
0.00
0.48
29.15
$110.00
45.53
0.00
0.00
8.36
109.11
$286.54
$40.74
$273.00
*Represents association spending per delegate/ attendee.
Source: IACVB ExPact 2004, US General Services Adminstration, Johnson Consulting
$
+/2$2140;742<$1E26<06A$56$85<A06A.$;2781$76<$0630<264781.$76<$788$54/2B$3742A5B021$
7B2$ <2B0D2<$ =B5;$ 7$ !56D264056$ CHE26<04@B2$ 76<$ ,;E734$ (4@<9$ YCHe734$ (4@<9\$ >9$
bcV,.$06=8742<$45$B2=8234$_TXX$<5887B1.$76<$E2B$<02;$<747$E2B$)"("$-262B78$(2BD0321$
V<;06014B74056$=5B$&3522$7B27"$
c@840E8906A$ 4/2$ 6@;>2B$ 5=$ 74426<22N<791.$ 2H/0>045BN<791.$ 76<$ B55;$ 60A/41$
3783@8742<$ 06$ +7>82$ WN_$ 76<$ +7>82$ WN]$ 45$ 4/2$ 7EEB5EB0742$ <7089$ 1E26<06A$ 1/5?6$ 06$
+7>82$ WNS$ 7>5D2$ ?088$ B21@84$ 06$ 4/2$ 45478$ 7;5@64$ 5=$ <0B234$ 1E26<06A.$ >54/$ Q4B761=2BR$
Y063@BB2<$>9$853781\$76<$Q624$62?R$Y063@BB2<$>9$656N853781\"$$+/2$B21@84$01$1/5?6$06$
+7>82$WN["$
Ocoee, FL
Section 7 Page 5
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$
!!!!!!!!!!!!!!!!!"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 7-5
Estimates of Spending by Attendees, Associations, and Exhibitors by Category of Events (Stabilized Year)
Atendee Spending
Local
Local
$1,094,016
1,447,391
142,930
548,491
362,823
132,113
0
$3,727,764
$1,094,016
2,412,318
238,217
914,151
604,705
132,113
0
$5,395,521
$0
110,459
0
0
4,761
0
289,945
$405,165
$0
165,689
0
0
7,141
0
434,918
$607,747
$0
276,148
0
0
11,902
0
724,863
$1,012,912
$0
175,302
0
0
16,084
0
420,062
$611,448
$294,800
325,562
0
0
29,870
29,870
780,115
$1,460,216
$0
7,221,277
713,103
2,736,512
1,810,185
0
0
$12,481,077
$465,190
1,805,319
178,276
684,128
452,546
164,783
0
$3,750,243
$465,190
9,026,596
891,379
3,420,640
2,262,732
164,783
0
$16,231,320
$0
826,648
0
0
35,628
0
2,169,877
$3,032,153
$0
206,662
0
0
8,907
0
542,469
$758,038
$0
1,033,310
0
0
44,535
0
2,712,347
$3,790,191
$0
202,622
0
0
18,590
0
485,526
$706,739
$155,100
202,622
0
0
18,590
18,590
485,526
$880,429
$0
3,576,221
353,153
1,355,214
896,465
326,426
0
$6,507,479
$250,291
220,758
21,800
83,656
55,338
20,150
0
$651,993
$250,291
3,796,979
374,953
1,438,870
951,803
346,576
0
$7,159,471
$0
0
0
0
0
0
0
$0
$0
0
0
0
0
0
0
$0
$0
0
0
0
0
0
0
$0
$0
0
0
0
0
0
0
$0
$0
0
0
0
0
0
0
$0
$20,656,313
$8,130,000
$28,786,313
$3,437,318
$1,365,786
$4,803,104
$1,318,187
$2,340,645
$0
964,927
95,287
365,660
241,882
0
0
$1,667,757
Consumer Shows
Eating and Drinking
General Retail
Local Transit
Car Rental
Total
Any Others
Eating and Drinking
General Retail
Local Transit
Car Rental
Total
Total All Events
Non-Local
Total Attendee, Association, Exhibitor
Spending
Exhibitor Spending
Total
Eating and Drinking
General Retail
Local Transit
Car Rental
Total
Non-Local
Association Spending
Total
Local
Non-Local
Total
Local
$294,800
500,864
0
0
45,954
29,870
1,200,176
$2,071,664
Non-Local
Total
$0
1,250,689
95,287
365,660
262,727
0
710,007
$2,684,370
$1,388,816
1,938,641
142,930
548,491
399,834
161,983
1,215,032
$5,795,728
$1,388,816
3,189,330
238,217
914,151
662,561
161,983
1,925,039
$8,480,097
$155,100
$0
405,245
8,250,547
0
713,103
0
2,736,512
37,181
1,864,404
18,590
0
971,052
2,655,403
$1,587,168 $16,219,969
$620,290
2,214,604
178,276
684,128
480,044
183,374
1,027,995
$5,388,710
$620,290
10,465,151
891,379
3,420,640
2,344,448
183,374
3,683,398
$21,608,679
$250,291
220,758
21,800
83,656
55,338
20,150
0
$651,993
$250,291
3,796,979
374,953
1,438,870
951,803
346,576
0
$7,159,471
$3,658,832 $25,411,817 $11,836,431
$37,248,248
$0
0
0
0
0
0
0
$0
$0
3,576,221
353,153
1,355,214
896,465
326,426
0
$6,507,479
$
Ocoee, FL
Section 7 Page 6
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$$$$$$$$
$$$$$$$$$$$"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
,4$ 01$ 2140;742<$ 4/74$ 4/2$ 62?$ CD2641$ !2642B$ ?088$ 7<<$ 7$ AB274$ <278$ 45$ 4/2$ 85378$
23565;9"$ V1$ 1/5?6$ 56$ 4/2$ 47>82.$ 2D264$ 7340D04021$ 74$ 4/2$ &3522$ CD2641$ !2642B$ 7B2$
2140;742<$ 45$ A262B742$ 7EEB5H0;74289$ f]W"]$ ;088056$ 5=$ 1E26<06A$ =B5;$ 74426<221.$
2H/0>045B1.$76<$711530740561"$
+/2$ 0;E7341$ 5=$ 4/01$ <0B234$ 1E26<06A$ 01$ 1@>12P@26489$ 3783@8742<$ >9$ @4080:06A$ 4/2$
,ce*V'$06E@4N5@4E@4$;5<28$45$2140;742$06<0B234$76<$06<@32<$0;E7341"$,ce*V'$01$
7$ 6740567889$ B235A60:2<$ ;5<28$ 35;;5689$ @12<$ 45$ 2140;742$ 23565;03$ 0;E7341"$ V6$
06E@4N5@4E@4$ ;5<28$ 76789:21$ 4/2$ 35;;5<04021$ 76<$ 0635;2$ 4/74$ 65B;7889$ =85?$
4/B5@A/$4/2$D7B05@1$12345B1$5=$4/2$23565;9"$+/2$06<0B234$76<$06<@32<$1E26<06A$76<$
2;E859;264$ 2==2341$ B2EB21264$ 4/2$ 2140;742<$ 3/76A21$ 06$ 4/2$ =85?$ 5=$ 0635;2$ 76<$
A55<1$37@12<$>9$4/2$<0B234$1E26<06A$711530742<$?04/$4/2$62?$=7308049"$
K712<$56$4/2$3783@8740561$76<$711@;E40561$<213B0>2<$4/@1$=7B.$+7>82$WNU$1@;;7B0:21$
4/2$ 45478$ 2140;742<$ 23565;03$ 0;E7341$5=$4/2$ 62?$ CD2641$ !2642B.$ 0638@<06A$ 4B761=2B$
0;E7341$76<$624$62?$0;E7341"$$$
Table 7-6
Summary of Annual Economic Impacts (Stabilized Year)
Transfer
Impacts
(From
Locals)
Net New Impacts
(From Non-Locals)
Total
New to Ocoee
New to State
Direct Spending
Indirect Spending
Induced Spending
Total Spending
$25.4
8.4
10.9
$44.6
$11.8
3.9
5.1
$20.8
$7.1
2.3
3.0
$12.5
$37.2
12.2
15.9
$65.4
Earnings
$17.7
$8.3
$5.0
$26.0
420
200
120
620
Employment (Full-Time Equiv. Jobs)
$
V1$1/5?6$06$4/2$47>82$7>5D2.$4/2$62?$&3522$!2642B$01$2140;742<$45$A262B742$fU["S$
;088056$5=$45478$1E26<06A.$f_U"T$;088056$5=$063B2712<$27B606A1.$76<$1@EE5B4$U_T$=@88N
40;2$ 2P@0D78264$ F5>1$ 06$ 041$ 147>080:2<$ 927B$ 5=$ 5E2B74056"$ +B761=2B$ 0;E7341$ 7B2$
EB5F2342<$ 45$ 0638@<2$ fSS"U$ ;088056$ 06$ 45478$ 1E26<06A.$ fXW"W$ ;088056$ 06$ 063B2712<$
27B606A1.$76<$1@EE5B4$S_T$F5>1"$$'24$62?$0;E7341$45$&3522$7B2$EB5F2342<$45$0638@<2$
f_T"`$;088056$06$45478$1E26<06A.$f`"]$;088056$06$063B2712<$27B606A1.$76<$1@EE5B4$_TT$
F5>1"$$'24$62?$0;E7341$45$4/2$(4742$5=$L85B0<7$7B2$EB5F2342<$45$0638@<2$fX_"[$;088056$
06$45478$1E26<06A.$f["T$;088056$06$063B2712<$27B606A1.$76<$1@EE5B4$X_T$F5>1"$
Ocoee, FL
Section 7 Page 7
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$$$$$$$$
$$$$$$$$$$$"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Fiscal Impacts of the Ocoee Events Center
L01378$0;E7341$7B2$47H$B2D26@21$4/74$B21@84$=B5;$4/2$1E26<06A$76<$0635;2$B28742<$45$
4/2$7340D04021$74$4/2$62?$&3522$CD2641$!2642B"$+/01$76789101$2140;7421$=01378$0;E7341$
=5B$4/2$A5D2B6;26478$@6041$4/74$82D9$47H21$06$4/2$F@B01<034056"$$
+/2$ =01378$ 0;E7341$ 7B2$ 4/2$ E@>803$ 12345BG1$ B24@B6$ 56$ 06D214;264"$ L01378$ 0;E7341$
EB5D0<2$ 7$ E7B4078$ 5==124$ 45$ 4/2$ 37E0478$ 76<$ 5E2B7406A$ 2HE26<04@B21$ B2P@0B2<$ 45$
1@EE5B4$ 4/2$ <2D285E;264$ 5=$ 4/2$ =7308049"$ V84/5@A/$ 4/2$ 063B2;26478$ 47H$ B2D26@21$
376654$ >2$ 2HE2342<$ 45$ E79$ =5B$ 7$ E@>80389N=@6<2<$ EB5F234$ 06$ =@88.$ =01378$ 0;E7341$ 7B2$
0;E5B4764$ >237@12$ 4/29$ 0;EB5D2$ 4/2$ 7>08049$ 5=$ 4/2$ E@>803$ 12345B$ 45$ E79$ =5B$ 4/2$
EB5F234"$ +/2$ 5D2B788$ 23565;03$ 0;E7341.$ 0638@<06A$ 4/2$ =01378$ 0;E7341.$ EB5D0<2$ 7$
B74056782$=5B$E@>803$E7B4030E74056$06$7$EB5F234"$
K712<$ 56$ 4/2$ 1E26<06A$ 2140;7421.$ %5/6156$ !561@8406A$ EB5F2342<$ 4/2$ =01378$ 0;E7341$
=B5;$ ;7F5B$ 3742A5B021$ 5=$ 47H$ B2D26@21$ 4/74$ 7B2$ <0B23489$ 7==2342<$ >9$ /5428$ A@214G1$
7340D049M$A262B78$17821$47H$76<$/5428a$;5428$533@E7639$47H"$$

:$-$#*2'7*2$+'8*;$O$01$U"[T$E2B3264.$?/03/$0638@<2$U"TT$E2B3264$(4742$17821$47H$
76<$T"[T$E2B3264$!5@649$47H.$76<$

83/#"+&'!$<$23)($-&'8*;'=8!8>'3#'?$.'8*;@'A'01$U"TT$E2B3264$!5@649$47H"'
+/2$ =01378$ 0;E7341$ B2EB21264$ 5689$ 7$ =B734056$ 5=$ 4/2$ 5D2B788$ 1E26<06A$ 0;E734$ 45$ 4/2$
23565;9.$71$4/29$7B2$5689$4/2$E@>803$12345BG1$063B2712$06$47H$B2D26@2$B21@8406A$=B5;$
4/2$ 5D2B788$ 063B2712<$ 1E26<06A$ 06$ 4/2$ 23565;9"$ V<<040567889.$ 654$ 0638@<2<$ 06$ 4/2$
76789101$7B2$EB5E2B49$47H$76<$0635;2$47H$2140;7421"$(E26<06A$5@410<2$&3522$CD2641$
!2642B$?5@8<$063B2712$15;2$5=$4/2$D78@21$5=$35;;2B3078$2147>801/;2641$06$4/2$!049.$
?/03/$B21@84$06$063B2712<$EB5E2B49$47H$1@EE5B42<$>9$4/2$EB5F234"$$
+7>82$WNW$1/5?1$4/2$2140;742<$766@78$=01378$0;E734$5=$&3522$CD2641$!2642B"$
Ocoee, FL
Section 7 Page 8
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$$$$$$$$
$$$$$$$$$$$"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 7-7
Estimated Annual Fiscal Impacts ($000's) (Stabilized Year)
Tax Rates
Taxable
Spending
Tax
Revenues
General Sales Tax
State
County
Subtotal
6.00%
0.50%
6.50%
$32,963
32,963
$1,978
165
$2,143
Hotel/ Motel Tax
Local Option Tourist Development Tax
6.00%
$2,259
$136
Total
$2,278
$
V1$ 1/5?6$ 56$4/2$47>82.$7340D04021$74$4/2$62?$&3522$CD2641$!2642B$7B2$2140;742<$45$
A262B742$ 7EEB5H0;74289$ f_"]$ ;088056$ 5=$ 47H$ B2D26@21.$ 766@7889.$ ?/03/$ 0638@<2$ f_"X$
;088056$5=$17821$47H$B2D26@21$76<$fX]U.TTT$5=$/5428a$;5428$47H$B2D26@21"$
&@410<2$ 5=$ 4/2$ 06<03742<$ =01378$ >262=041.$ 4/2$ !049$ 5=$ &3522$ 01$ 80I289$ 45$ 063@B$ 15;2$
2HE26121$ B28742<$ 45$ EB5D0<06A$ 12BD0321$ 45$ 4/2$ 0;EB5D2<$ =730804021$ 4/74$ 7B2$ 654$
2140;742<$ 06$ 4/01$ 76789101"$ +/212$ 2HE26121$ 0638@<2$ 180A/4$ 063B27121$ 06$ E58032.$ =0B2$
EB54234056.$ 2;2BA2639$ ;2<0378$ 12BD0321.$ 4B7==03$ 3564B58.$ 14B224$ ;7064267632.$
1760474056.$ 76<$ 54/2B$ 56A506A$ 5E2B7406A$ 2HE26121$ B2P@0B2<$ 45$ ;7064706$ 4/2$
26D0B56;264$ 7B5@6<$ 4/2$ =7308049"$ V1$ EB5E2B49$ 47H$ 01$ 654$ EB5F2342<$ 06$ 4/01$ =01378$
0;E734$76789101.$04$01$2HE2342<$4/74$1@3/$47H21$?5@8<$>2$;5B2$4/76$1@==030264$45$=@6<$
4/2$;7BA0678$35141$06$4/212$7B271"$$
One-Time Impact of Ocoee Events Center Construction
,6$ 7<<04056$ 45$ 4/2$ 56NA506A$ 0;E7341$ =B5;$ 4/2$ 5E2B74056$ 5=$ 4/2$ =730804021.$ 4/2$
35614B@34056$5=$4/2$&3522$CD2641$!2642B$?5@8<$3B2742$7$562N40;2$06=8@H$5=$1E26<06A"$
+/01$35614B@34056$1E26<06A$B21@841$06$562N40;2$23565;03$76<$=01378$0;E734"$
+9E037889.$5689$/7B<$35614B@34056$35141$7B2$0638@<2<$06$0;E734$76789101"$+/2$0;E734$
76789101$ 01$ >712<$ 56$ f_T"T[$ ;088056$ 5=$ /7B<$ 35141.$ 5@4$ 5=$ 45478$ 35614B@34056$ 35141$ 5=$
f_W"X$ ;088056.$ ?/03/$ 01$ >712<$ 56$ 4/2$ EB280;067B9$ 35614B@34056$ 3514$ 2140;7421$ 71$
EB5D0<2<$>9$!56D26405678$J01<5;.$1/5?6$06$+7>82$WN`"$
Ocoee, FL
Section 7 Page 9
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$$$$$$$$
$$$$$$$$$$$"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 7-8
Facility Program and Construction Cost*
SF
Hard Costs
Front of House
Exhibition Halls
Meeting Rooms
Public Lobbies, Concourses, Registration
Support Areas
Subtotal
Cost/ SF
Total Cost
21,400
12,452
14,815
4,963
53,630
$275
$275
$275
$275
$5,885,000
3,424,300
4,074,125
1,364,825
$14,748,250
7,004
2,605
9,609
$250
$250
$1,751,000
651,250
$2,402,250
Truck Ramps and Dock Apron
14,494
$200
Total Hard Costs
77,733
Back of House
Service Areas
Food Service Areas
Subtotal
Soft Costs
Professional Fees at 15%
Furniture, Fixtures, and Equipment (FF&E) at 10%
Contingency at 10%
Total Soft Costs
Total Construction Cost*
$2,898,800
$20,049,300
$3,007,400
2,004,900
2,004,900
$7,017,200
$27,066,500
*Excluding Land Costs
Source: Conventional Wisdom, Johnson Consulting
$
,6$7>12632$5=$76$734@78$35614B@34056$3514$<247082<$B@6<5?6.$87>5B$35141$7B2$711@;2<$
45$7;5@64$45$UT$E2B3264$5=$35614B@34056$/7B<$35141.$?/082$4/2$B2;70606A$ST$E2B3264$
A521$ 45$ ;742B078$ 35141"$ $ +/01$ UT$ E2B3264NST$ E2B3264$ B7405$ 01$ 7$ 35614B@34056$ 06<@14B9$
1476<7B<.$ 71$ E@>801/2<$ >9$ c3-B7?N#088$ !5614B@34056"$ VEE8906A$ 4/01$ B7405$ 45$ 4/2$
f_T"T[$;088056$35614B@34056$/7B<$3514$7;5@64.$87>5B$35141$7B2$2140;742<$45$7;5@64$45$
fX_$;088056.$?/082$;742B078$35141$7B2$2140;742<$45$7;5@64$45$f`$;088056"$$$
+7>82$ WN^$ >285?$ 1/5?1$ 4/2$ 3783@874056$ 5=$ 4/2$ 35614B@34056$ 0;E734.$ 1/5?06A$ 4/2$
3783@874056$ =B5;$ 35614B@34056$ /7B<$ 35141$ 45$ 4/2$ B21@842<$ 35614B@34056$ F5>1.$ B0EE82$
2==2341.$76<$47H$B2D26@21"$e82712$6542$4/74$06$3783@87406A$4/2$0;E734$5=$35614B@34056.$
4/2$ <0140634056$ >24?226$ 624$ 62?$ 1E26<06A$ 76<$ 4B761=2B$ 1E26<06A$ 01$ 654$ 6232117B9.$
>237@12$ 4/2$ Q4B@2R$ 5B0A06$ 5=$ =@6<06A$ 01$ 654$ 6232117B089$ I65?6"$ +/2B2=5B2.$ =5B$
7678940378$E@BE5121.$788$35614B@34056$1E26<06A$376$B271567>89$>2$35610<2B2<$71$624$
62?"$
Ocoee, FL
Section 7 Page 10
DRAFT May 2011$
!"#"$%&#'(&'$!&'()*+,'-.$,'!"$$$$$$$$
$$$$$$$$$$$"#$"%&'!()!*+),")&(+)-!'$+%&!.)/!%".0!"'&.&"!*+)'10&()2$
Table 7-9
Calculation of One-Time Impact of Construction
Amount
(in $000's)
Sources of Impact: Hard Costs*
Total Hard Costs
O
Labor Cost
60%
$12,030
One-Time Economic and Fiscal Impact
of Construction
L
Average Construction Laborer Salary
Construction Jobs
$28,000
430 Jobs
% of Spending that Occurs in Ocoee
Direct Construction Spending in Ocoee
Indirect and Induced Spending
Increased Earnings
Employment
General Sales Tax
State Sales Tax
County Sales Tax
Total
$20,049
L
Material Cost
40%
$8,020
L
75%
$6,015
Multipliers or Rate
0.756
0.698
17.538
6.00%
0.50%
$4,549
$4,196
105 Jobs
$361
30
$391
*Based on construction estimates by Conventional Wisdom
Source: Conventional Wisdom, Johnson Consulting
$
V1$1/5?6$06$4/2$47>82.$711@;06A$76$7D2B7A2$35614B@34056$87>5B2B$1787B9$5=$f_`.TTT.$
4/2$fX_$;088056$5=$87>5B$35141$7B2$2140;742<$45$4B7618742$45$S]T$35614B@34056$F5>1"$
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Ocoee, FL
Section 7 Page 11
DRAFT May 2011$
APPENDIX 1 – SITE CONCEPT PRESENTATION
p o s t o ff i c e b o x
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
EVENTOCOEE
CONCEPTUAL DESIGN
01 11 11
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
Loading
Secondary
Meeting
Expansion Area or Hotel 40’ x 100’
connection
Delivery
Exit
Meeting
60’ x 100’
Reception
Support
Finishing Kitchen
Exhibition Hall 160 x 120
Primary Expansion Area,
Parking structure or
Hotel connection
Delivery
Entrance
Pre-function
Lobby / Registration
Event
Lawn
Loading
Offices /
Support
Board
Room
Vehicle stacking lanes
EVENTOCOEE
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7 7 0 6 0 8
winter garden fl
3 4 7 7 7
NON-SPECIFIC SITE BACK OF HOUSE
EVENTOCOEE
01 11 11
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winter garden fl
3 4 7 7 7
NATURAL LIGHT CORE AND PUBLIC SPACE
EVENTOCOEE
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winter garden fl
3 4 7 7 7
ENTRY AND LOBBY COMPONENTS
EVENTOCOEE
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3 4 7 7 7
MEETING AND EXHIBITION HALLS
EVENTOCOEE
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winter garden fl
3 4 7 7 7
SUPPORT OFFICES
EVENTOCOEE
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3 4 7 7 7
ROOF STRUCTURE
EVENTOCOEE
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3 4 7 7 7
EVENTOCOEE
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winter garden fl
3 4 7 7 7
EVENTOCOEE
01 11 11
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
7 7 0 6 0 8
winter garden fl
3 4 7 7 7
EVENTOCOEE
CONCEPTUAL DESIGN
01 11 11

Ocoee cover Phase 1 Phase 2.psd

Transcription

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