Our Experience - Media Impressions, Inc.

Welcome
Thank you for your interest in Media Impressions, Inc. We are located in the historic Camelback Corridor section of Phoenix,
Arizona. We specialize in advertising and marketing solutions for businesses big and small. Founded in 1984, we are locally
owned and operated, with experience in all types of advertising on a local, regional and national level.
Five basic principles guide our success:
Assess our client’s marketing problems and provide solutions.
Accountability and results.
Respect, professionalism and a positive attitude.
Maintain fiscal responsibility.
Fee or project-based compensation structure. Our clients ONLY pay for the services needed.
Our Experience
Franchises
Media Impressions, Inc. has over 20 years of experience working with franchises. We understand the unique nature of franchise
organizations and know how to increase profitability for franchisees while maintaining the integrity of the brand. Additionally, our
Local Store Marketing Department is available to help individual franchisees fight the competition right in their own backyard!
Franchises we have worked with include SUBWAY® Restaurants, Little Caesar’s Pizza, Tony Roma’s, A Place For Ribs, AAMCO
Transmissions, and Exxon Dealers.
Healthcare
The healthcare industry today faces some of its greatest challenges ever, and we have the experience to help healthcare
organizations fight these obstacles head-on. We have a wealth of experience in developing strategic and recruitment advertising,
corporate branding and image campaigns, implementation and execution of community events, as well as introducing new
medical practices. Organizations including Sun Health, John C. Lincoln Healthcare Network, Tenet Health Systems, St. Luke’s Hospital
& Medical Center and the Leukemia & Lymphoma Society all have greatly benefited from their associations with us.
Our Experience
Automotive
Media Impressions, Inc. has over 18 years worth of experience with dealer groups as well as individual dealerships to maximize reach
and drive traffic while maintaining brand awareness. Our team has provided strategic media planning, negotiation and placement
on behalf of dealer groups such as Chevrolet and Isuzu as well as General Motors (International) and Nissan Motors (International).
Real Estate
Homebuilders from Lyle Anderson Company to Sun Belt Holdings have relied on the insight of Media Impressions, Inc. to help increase
awareness for their properties. Our contributions in the area of strategic media planning, negotiation and placement have helped
sell out properties including Desert Mountain, Desert Highlands, Las Campanas, and McDowell Mountain Ranch.
Our Experience
Broadcast
Where do the top television and radio stations turn to increase their viewership? They come to us! We have over 22 years of
experience with implementing strategic media, marketing and promotional campaigns for local television affiliates. We successfully
manage broadcast co-op with affiliate partners including media planning, placement and co-op processing. Among our highlights
includes the event planning and execution of the annual “Arizona Idol” competition for KSAZ FOX 10 (Phoenix Affiliate). Additionally,
we have successfully implemented co-op promotions for KUTP MY45 (Phoenix Affiliate) including personality press tours and added
value contests.
Casino
Our Media Department has the skills necessary to drive traffic for the casino and gaming industry. Our strength is in our partnerships
with local television and radio stations to develop promotional tie-ins to maximize local awareness and generate traffic. Additionally,
we utilize emerging media including search engine optimization to capture the target audience as they search for information.
Choice
Choice...The Smart Way To Advertise!
Every business is not the same. That’s why we at Media Impressions, Inc. tailor our services to fit your individual needs. We call it
Choice! You choose the services you need to build growth and profitability for your business!
Need a media buy? We can help you!
Looking for a dynamic ad to help your business stand out? Yes, we can do that!
Have a new product you want to sample to your target audience? We’re on top of
it!
Let’s face it…you wouldn’t pay for more than what you need to run your business, so why should you pay for services you don’t need
from your advertising agency? With
Choice, we make it simple to budget for the services you need without paying for those
you don’t.
Choice
Media Planning | Buying
Our in-house Media Department has a wealth of knowledge in planning, negotiating, placement and post-buy analysis. Our highly
experienced team of media professionals excels in strategic planning and negotiation of all television, radio, print, outdoor, direct
mail and interactive media.
Our expertise extends beyond Arizona to markets in the Midwest, West and Southwest regions. Through aggressive negotiations, the
team delivers nothing but the most effective, efficient targeted media campaigns which achieve measurable results. Buying tools
include SQAD Media Cost projections, Nielsen TV ratings / overnights, Arbitron Radio ratings, Arbitron County Coverage books and
Strata buying software.
Choice
Creative Services
Advertising is all about delivering results, and our Creative Services Department creates advertising that gets results! From coupons
drops to full-service branding and traffic-driving campaigns, our Creative Services Team knows what it takes to attract the customers
our clients are looking for. The team is experienced in all forms of advertising including broadcast, print, outdoor, point of purchase,
direct mail, apparel and web-based messaging. Additionally, our Creative Team produces eye-catching, easy-to-read newsletters
designed to communicate information to the field as well as target potential consumers.
The Creative Team prides itself in consistently delivering compelling ads at our under our client’s budget. Production sessions are
conducted with only essential Creative Team members present, meaning you won’t waste your advertising budget while everyone
decides what to order for lunch! Want to build a stronger presence on the web? From metrics-based online campaigns through
strategic web and social media presence and online brand integration, the Creative Team is ready to incorporate web marketing as
part of your traditional advertising campaign.
Choice
Promotions | Added Value
Whether your business is searching for a public relations event, sports marketing or a community partnership, our one-of-a-kind
Promotions Department is here to make your business shine! The Promotions Team delivers successful promotions for our clients,
including the annual “Arizona Idol” competition with KSAZ FOX 10 (Phoenix Affiliate). We are proud of our partnerships with groups
such as United Blood Services, the American Heart Association, and Susan G. Komen Race for the Cure. The team maintains
relationships with local zoos, amusement parks, schools and community programs to generate strong family-friendly events for our
clients.
Want to build awareness through sports marketing? Our Promotions Team has created successful branding and traffic-driving
promotions with PGA Golf Tournaments, NASCAR-affiliated events and races, as well as college and professional sports. The
Promotions and Media Teams work closely together to negotiate and execute added value promotions such as bonus spots, on-air
product sampling and giveaways, which provide our clients the opportunity to stretch their media investment further at no additional
cost!
Choice
Local Store Marketing
Not every business is a major conglomerate with million dollar budgets to spend on advertising. Most are ambitious, hard-working
entrepreneurs trying to expand their business and make a fair profit. We understand and respect this spirit of entrepreneurship, which
is why we offer a Local Store Marketing Department to help small businesses like yours succeed! Here’s how it works:
We meet with you face-to-face to assess goals, strategies and tactics.
We visit your location and determine your primary and secondary target trade areas.
We discuss which advertising vehicles have been successful for you in the past and, more importantly, which have not.
We visit the competition in your trade area to determine strengths and weaknesses.
We devise a strategic plan together that’s affordable, measurable and targeted to your trade area.
Whether you own an individual “Mom & Pop” business or are part of a Franchise, we can provide you the opportunity to drive traffic
and increase profits. Contact us to schedule a meeting.
Choice
Sampling Impressions
Do you have a product you want to get into the hands of potential new customers? Then Sampling Impressions is perfect for your
business! Sampling Impressions is the way to impact one customer one impression at a time!
Our capabilities include negotiating sampling opportunities which will provide the most effective exposure for your product or
service. We work with our media and third party promotional partners to get your products sampled off-site at sporting events, public
gathering, or on-site at your business!
Please call or e-mail us for further information on how Sampling Impressions can extend the impact of your Marketing and Media Plan
and deliver results one customer at a time.
Choice
Account Management
Our highly skilled Account Management Team members are experienced in strategic marketing for brands including SUBWAY®
Restaurants, Little Caesar’s Pizza, Chevrolet, the Leukemia and Lymphoma Society, Sun Health and John C. Lincoln Healthcare
Network. The Account Management Team is dedicated to working one-on-one to assist clients in developing strategic marketing
plans and branding campaigns, goals and strategies, competitive research analysis, sales forecasting and budget management.
Choice
Consulting
Is your Marketing Plan not producing the return on investment you anticipated? Is your Media Plan not generating the customer traffic
you projected? Our consulting services put the power of 40+ combined years of marketing and media experience to work for your
business. We can tailor our services to meet the needs of individual clients, including:
Analyze existing plan; budget investment and media strategy.
Discuss goal projections and provide feedback on why the plan has not delivered projected results.
Analyze the existing Media Plan and make recommendations based on current market conditions.
Our team members have a wealth of knowledge consulting businesses including franchises, restaurants, healthcare, broadcast / affiliate
promotions, as well as retail, with a strong background in the Midwest, West and Southwest areas of the country. We will work with your
current agency or marketing group to determine the best course of action for your business.
Our Portfolio
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they’re all looking for your business
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“Experienced Attorney wanted.”
we’ll help you find them
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CHICKEN &
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Our Portfolio
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Start Date 6/18/07
End Date 12/18/07
©2007 Doctor’s Associates Inc. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
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4-9
Start Date 6/1/07
End Date 12/30/07
©2007 Doctor’s Associates Inc. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
point of purchase
Our Portfolio
MAY 17, 2008
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Contact Us
two thousand one east campbell avenue | suite 105 | phoenix, az 85016
p 602.266.3562 | 800.955.3285 | f 602.265.3941 | 800.962.1043
e-mail: [email protected]