Radio Made in Kent

Radio Made in Kent
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Kent’s local commercial radio station
Kent’s Biggest Hits
The biggest hit songs from today and the last 20 years
Top ten played artists:
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Daft Punk
Justin Timberlake
Pink
Calvin Harris Ft. Ellie Goulding
Swedish House Mafia
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Bruno Mars
Olly Murs
Saturdays
Maroon 5
Ed Sheeran
Over 1,000 songs on our playlist, genuinely playing more variety
Target audience 25-44 year olds (Broad 15-54 year olds)
Radio for Kent...from Kent
Broadcast Areas
7 stations across Kent
Ashford 107.6fm
Canterbury, Whitstable & Herne
Bay 106fm
Medway 100.4-107.9fm
Maidstone 105.6fm
Shepway & White Cliffs Country
96.4-106.8fm
Thanet 107.2fm
West Kent 96.2-101.6fm
PLUS DAB and online
Estimated population 1,038,000* (Adults 15+ years)
reaches 156,000 listeners a week*
*RAJAR Q3 2013
Main Programmes
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0530-0900: kmfm Breakfast with Rob & Emma
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Traffic & Travel / Local News / Weather
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Regular big promotions
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Ongoing features (£500 to be won everyday in 10 in 30)
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0900-1300: kmfm Mornings with Garry Wilson
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1300-1600: kmfm Afternoons with Emma Adam
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1600-1900: Drivetime with Andy Walker
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1900-2200: kmfm Extra with Oli Kemp
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Friday & Saturday Evenings: Ultimate Floor Fillers
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Sunday afternoon: Tony Blackburn
Rob &
Emma
Garry
Emma
Andy
Oli
Tony
Live and Local
Seen at BIG (and small) events around the County…
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Leeds Castle
Kent County Show
Paws in the Park, Detling
Marie Curie Midnight Walk
MidKent College Roadshows
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Tunbridge Wells Food Festival
Bluewater
Diamond Ice, Fremlin Walk
North West Kent College Open Days
Hempstead Valley Fashion Week
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Assembly Hall Tunbridge Wells Opening Nights
Breast Cancer Care Pink Ribbon Walk
Salute to the Forties Chatham Dockyard
Christmas lights switch ons across county
Group Audience
Reaches 161,000 adults every week
Audience build over time
Audience by age
333,000
350,000
301,000
300,000
45,000
44,000
40,000
33,000
35,000
253,000
250,000
30,000
200,000
25,000
156,000
25,000
25,000
20,000
150,000
16,000
15,000
100,000
10,000
50,000
5,000
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1 week
4 weeks
8 weeks
13 weeks
15 - 24
25 - 44
45 - 54
55 - 64
65+
*RAJAR Q3 2013
Group Audience
Gender
Socio-economic group
42%
58%
Male
51%
49%
ABC1
Female
C2DE
*RAJAR Q3 2013
Top 20 Kent Clients
Marketing
BIG on air promotions every month
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Kent’s Biggest Hits ...Biggest Concerts
Sign Me, Win Me!
10 in 30
Digital
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kmfm.co.uk (13,801 unique users*)
KentOnline.co.uk (944,296 unique browsers*)
Facebook (16,606 likes**)
Twitter (6,707 followers***)
Merchandise
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20,000 car stickers featuring FREE FERRY FRIDAY with P&O
On going merchandise
Part of KM Group
Full access to a media portfolio of over 30 products, including
newspaper wraps/ads and digital
Please note browsers and follower numbers fluctuate. *ComScore Septmener 2013 * * September 2013 ***August 2013
Advertising
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Airtime packages that suit the advertiser both in
frequency and cost
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Local advertising using our 7 micro ‘stations’
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Full commercial production service at attractive rates
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Great sponsorship opportunities of cornerstone
properties and promotions
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Events and presenter appearances
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Bespoke campaigns that can use the benefits of Kent’s
Local station
Kent’s Biggest Hits
• Radio made in Kent…for Kent
• Local radio that engages with it’s local communities
• Accessible…Flexible…Approachable
“ Radio as it should be…”
Together We Make A Difference
Contact
Bob Hoad Head of Radio Sales [email protected] 07850 102000
kmfm benefits from being part of the KM Group, so we can also provide the option of developing your radio campaign into a
fully integrated multimedia advertising campaign. Here’s just some of our integrated media…